Live broadcast display method and device, computing equipment and storage medium

Abstract

Embodiments of the invention provide a live broadcast display method and apparatus, a computing device and a storage medium. The method comprises the steps of displaying a content detail page of target published content; wherein the content detail page comprises a target live broadcast entrance; in response to a trigger operation for the target live broadcast entrance, displaying a live broadcast page of the target live broadcast; the live broadcast page comprises a target control, the target control is used for using a target virtual article, the target virtual article is received based on a target event of the content detail page, and the target control is triggered and displayed under the condition that receiving of the target virtual article is completed. The method can improve the live broadcast guiding effect.

Description

Technical Field

[0001] The embodiments of this specification relate to the field of computer technology, and in particular to a live broadcast display method, a live broadcast display device, a computing device, a computer-readable storage medium, and a computer program product. Background Art

[0002] With the development of computer technology and Internet technology, the way of interacting with users or publishing information through live broadcast has rapidly emerged. Usually, live broadcasts hope to have as many viewers as possible, so how to increase the number of viewers in the live broadcast room is an important research direction.

[0003] In the related art, before the live broadcast, the anchor usually publishes some live broadcast related content on various platforms to notify the relevant information of the live broadcast event and attract interested viewers to watch the live broadcast.

[0004] However, the current notification method for live broadcast events is less attractive to users, the number of viewers who actually enter the live broadcast room to watch the live broadcast is relatively small, and the live broadcast guidance effect still needs to be improved. Summary of the invention

[0005] In view of this, an embodiment of this specification provides a live broadcast display method, which can improve the live broadcast guiding effect. One or more embodiments of this specification also relate to a live broadcast display system, a computing device, a computer-readable storage medium, and a computer program product.

[0006] According to a first aspect of an embodiment of this specification, a live broadcast display method is provided, including:

[0007] Displaying a content details page of the target published content; wherein the content details page includes a target live broadcast entrance;

[0008] In response to a trigger operation on the target live broadcast entrance, a live broadcast page of the target live broadcast is displayed; the live broadcast page includes a target control, the target control is used to use a target virtual item, the target virtual item is collected based on a target event of the content details page, and the target control is triggered to display when the target virtual item is collected.

[0009] According to a second aspect of the embodiments of this specification, a display device is provided, including:

[0010] A first display module displays a content details page of a target published content; wherein the content details page includes a target live broadcast entrance;

[0011] The second display module is used to display a live broadcast page of the target live broadcast in response to a trigger operation on the target live broadcast entrance; the live broadcast page includes a target control, the target control is used to use a target virtual item, the target virtual item is collected based on a target event on the content details page, and the target control is triggered to display when the target virtual item is collected.

[0012] According to a third aspect of the embodiments of this specification, there is provided a computing device, including: a memory and a processor;

[0013] The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer programs / instructions are executed by the processor, the steps in the above-mentioned live broadcast display method are implemented.

[0014] According to a fourth aspect of the embodiments of this specification, a computer-readable storage medium is provided, storing a computer program / instruction, and when the computer program / instruction is executed by a processor, the steps in the above-mentioned live broadcast display method are implemented.

[0015] According to a fifth aspect of the embodiments of this specification, a computer program product is provided, including a computer program / instruction, which, when executed in a processor, implements the steps in the above-mentioned live broadcast display method.

[0016] In one embodiment of the present specification, the content details page of the target published content may include a target live broadcast entrance, and the user may claim the target virtual item based on the target event in the content details page, and after performing a trigger operation on the target live broadcast entrance, the live broadcast page of the target live broadcast may be displayed, and when the target virtual item is claimed, the live broadcast page includes a target control for using the claimed target virtual item. The user may use the target virtual item in the target live broadcast using the target control. In this way, the claiming and use of the target virtual item may be realized, the target published content and the target live broadcast may be connected in series, and the claiming of the target virtual item may attract users to watch the target live broadcast, so that the target virtual item may be used in the live broadcast page of the target live broadcast, which may enhance the attractiveness of the target live broadcast and enhance the guiding effect for the target live broadcast. Moreover, by displaying the target control, the user may use the claimed virtual item more conveniently; by using the virtual item in the target live broadcast, the interactive efficiency in the target live broadcast may be improved, and the live broadcast effect may be improved accordingly. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] Figure 1 It is a structural diagram of an information interaction system based on a content application platform provided in an embodiment of this specification;

[0018] Figure 2is a flow chart of a live broadcast display method provided by an embodiment of this specification;

[0019] Figure 3 It is a schematic diagram of a content details page for publishing content provided by an embodiment of this specification;

[0020] Figure 4 This is a schematic diagram of a collection reminder page provided in an embodiment of this specification;

[0021] Figure 5 is a schematic diagram of a display page provided in an embodiment of this specification;

[0022] Figure 6 It is a schematic diagram of another collection reminder page provided in an embodiment of this specification;

[0023] Figure 7 This is a schematic diagram of a virtual item claiming page provided in an embodiment of this specification;

[0024] Figure 8 It is a schematic diagram of a live broadcast page of a target live broadcast provided in an embodiment of this specification;

[0025] Fig. 9 It is a schematic diagram of another live broadcast page provided in an embodiment of this specification;

[0026] Fig.10 This is a schematic diagram of another live broadcast page provided in an embodiment of this specification;

[0027] Fig.11 This is a schematic diagram of another live broadcast page provided in an embodiment of this specification;

[0028] Fig.12 is a schematic diagram of a live broadcast page provided by another embodiment of the present specification;

[0029] Fig.13 is a schematic diagram of another live broadcast page provided by another embodiment of the present specification;

[0030] Fig.14 is a schematic diagram of another live broadcast page provided by another embodiment of the present specification;

[0031] Fig.15 It is a timing diagram of a live broadcast display method provided in an embodiment of this specification;

[0032] Fig.16 It is a structural schematic diagram of a live broadcast display device provided in an embodiment of this specification;

[0033] Fig.17 It is a structural block diagram of a computing device provided in an embodiment of this specification. DETAILED DESCRIPTION

[0034] Many specific details are described in the following description to facilitate a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of this specification, so this specification is not limited to the specific implementation disclosed below.

[0035] The terms used in one or more embodiments of this specification are only for the purpose of describing specific embodiments, and are not intended to limit one or more embodiments of this specification. The singular forms of "a", "said" and "the" used in one or more embodiments of this specification and the appended claims are also intended to include plural forms, unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items.

[0036] It should be understood that although the terms first, second, etc. may be used to describe various information in one or more embodiments of this specification, these information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of this specification, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "based on determination".

[0037] In addition, it should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in one or more embodiments of this specification are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0038] The following is an explanation of the meaning of some of the terms mentioned in this specification. For example, the term "in response to" used in this specification indicates a state in which a corresponding event occurs or a condition is satisfied. The timing of executing a subsequent action executed in response to the event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is satisfied. For example, in some cases, a subsequent action may be executed immediately when an event occurs or a condition is satisfied; in other cases, a subsequent action may be executed some time after the event occurs or the condition is satisfied.

[0039] The term "published content" used in this specification refers to content information published on the network platform, which may include text, images, audio and video information, and can be displayed in the form of notes, articles, video files or live broadcasts. The specific content information contained in the published content applicable to different scenarios can be adjusted accordingly, and the content information in the published content can be determined by the publisher.

[0040] The term "trigger operation" used in this specification refers to an operation performed on information (such as a control) provided by a computer device, through which a corresponding instruction can be issued to the computer device to trigger the computer device to perform the next task. The next task triggered by performing different trigger operations for different information can be pre-set in the program. The trigger operation can be performed manually by the user, such as the user's click, double-click, long press, slide and other operations on the content displayed on the screen of the computer device can all belong to the trigger operation. In some cases, the trigger operation can also be performed by the computer device based on a set program.

[0041] The term "control" refers to any element in a computer user interface that a user can interact with directly. These elements allow the user to enter data, select options, or trigger certain actions. Controls can be graphical (such as buttons, text boxes, check boxes, etc.) or more abstract (such as voice commands). Buttons are usually used to perform an action or open a new interface. Text boxes allow users to enter or edit text information. Check boxes are used to represent a Boolean value (yes / no) that the user can select or deselect. Drop-down lists provide a list of options for the user to choose from, usually only showing a selected value. List boxes display multiple options, and the user can select one or more items. Labels display static text, usually to explain the function of other controls, and can also be used as buttons. Scrollbars enable users to navigate through larger data sets, such as browsing long documents or lists. Images display static pictures and can sometimes be used as buttons. Combo boxes combine the functionality of text boxes and drop-down lists, allowing users to enter text and select from a list. These controls are usually provided with standard styles by the operating system or development toolkit, and developers can customize their appearance and behavior as needed. Different operating systems and programming languages ​​(such as Java, C#, Python, etc.) have their own set of controls and provide corresponding APIs to create and manage these controls.

[0042] At present, the way of information release and dissemination through live broadcast is becoming more and more widespread. For example, some large-scale events will be broadcast live online simultaneously, so that the audience can watch the event online, such as TV station's holiday parties and some game promotion events. For another example, in some commercial brand cooperation, new product launches of various brands are broadcast live online simultaneously. For live broadcast, the number of viewers watching the live broadcast is crucial, so how to attract as many viewers as possible to watch the live broadcast has become the focus of people's research now.

[0043] Before the live broadcast begins, the organizer or promoter of the live broadcast will often pre-publish some information on various platforms to preview the live broadcast, so that the target audience of the live broadcast can know as much as possible about the live broadcast, so as to attract more viewers to watch the live broadcast after the live broadcast begins. For example, before the target live broadcast starts, some notes related to the target live broadcast can be published on the note publishing platform as water storage. Water storage refers to the operator reserving potential users in advance through a series of marketing methods and activities, so that they can be released in a concentrated manner at a certain moment to achieve the purpose of promotion or sales. It is also possible to link multiple key opinion leaders (kol, Key opinion leader) with greater influence on the note publishing platform to promote and promote together, so as to attract users of the note publishing platform to make an appointment for the live broadcast and watch the live broadcast after the live broadcast starts. However, this method is still less attractive to users, and it is difficult to stimulate users' willingness to watch the live broadcast, and the live broadcast guidance effect still needs to be improved.

[0044] The embodiments of this specification provide a live broadcast display method, which can connect the water storage link of the live broadcast in series with the live broadcast, guide users to watch the live broadcast by collecting target virtual items based on target publishing content, and improve the live broadcast guidance effect. This specification also relates to a live broadcast display device, a computing device, a computer-readable storage medium, and a computer program product, which are described in detail one by one in the following embodiments.

[0045] The live broadcast display method provided in the embodiments of this specification can be applied to an information interaction system based on a content application platform. Figure 1 1 is a schematic diagram of the structure of an information interaction system based on a content application platform provided in an embodiment of this specification. Figure 1As shown, the information interaction system may include a client device and a server device 103, wherein the client device includes an anchor device 101 and an audience device 102. The anchor device 101 and the audience device 102 may be devices that include both information receiving and information sending functions, that is, devices with receiving and sending hardware capable of performing two-way communication on a two-way communication link. The anchor device 101, the audience device 102 and the server device 103 may perform two-way communication via a local area network connection, a wide area network connection, an Internet connection or other types of data networks.

[0046] In the embodiments of this specification, the content application platform may correspond to a target application, which may be installed on a client device. The client device on which the target application is installed may use the functions of the content application platform, and the target application may be installed in both the anchor device 101 and the audience device 102. The server device 103 may be a background server of the target application, which is used to provide support for the operation of the target application.

[0047] The content application platform is an application platform that integrates multiple contents. The content application platform provides users with rich and diverse multimedia content, including but not limited to graphic information, live broadcast, on-demand video, audio, graphic information, social interaction, etc. The content application platform can provide one or more live broadcast rooms, allowing users to visit the live broadcast room of their interest, display the live broadcast page of the live broadcast room, watch the live broadcast content through the live broadcast page, or trade goods in the live broadcast room. The live broadcast page refers to the actual video stream content transmitted to the user end through the network. It is composed of the picture captured by the camera configured by the anchor's anchor end, screen sharing content, or a combination of the two. The live broadcast page may include the anchor's video image, game screen, PPT presentation, background music or other multimedia elements, and sometimes some special effects, filters or animations are added to enhance the visual effect. The live broadcast page can also include a variety of operable controls, and users can achieve different functions in the live broadcast room by triggering different controls. The content application platform can be a note publishing platform, and users can publish notes in the note publishing platform. The notes can be one or more of text information, image information and video information. Users can view notes posted by other users, and can also interact with other users based on the notes. For example, different users can interact with each other by liking, commenting on or sharing notes.

[0048] The host-end device 101 is used to create and send live content, and the audience-end device 102 is used to receive and watch live content. The host-end device 101 and the audience-end device 102 are interchangeable. A client device can be used as the host-end device 101 at some times, as the audience-end device 102 at some times, or can be used as the host-end device 101 and the audience-end device 102 at the same time. Both the host-end device 101 and the audience-end device 102 can be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, an object content computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.) or other types of mobile devices, smart home devices or vehicle-mounted devices, etc., or a stationary computing device such as a desktop computer or a personal computer.

[0049] The server device 103 is a server responsible for processing the reception, storage, transcoding, and distribution of live streams. It can be an independent server or a server network or server cluster composed of servers, including but not limited to a computer, a network host, a single network server, a plurality of network servers, or a cloud server composed of multiple servers. The cloud server is composed of a large number of computers or network servers based on cloud computing.

[0050] Figure 2 is a flowchart of a live broadcast display method provided in an embodiment of this specification, and the live broadcast display method can be applied to Figure 1 The information interaction system shown in FIG. 1 can be specifically applied to the viewer terminal device 102 in the information interaction system. Figure 2 As shown, the live broadcast display method specifically includes the following steps 202 and 204. The device that executes the live broadcast display method is referred to as a live broadcast display device for explanation below.

[0051] Step 202: Display the content details page of the target published content; wherein the content details page includes the target live broadcast entrance.

[0052] The target live broadcast entrance can be implemented in a variety of forms. For example, the target live broadcast entrance can be a control (such as a virtual button), a breathing light, or a live broadcast link bound to the target published content, etc. The following embodiments of this specification take the target live broadcast entrance as a control as an example for explanation.

[0053] The live display device may be installed with a target application corresponding to the content application platform, and the user of the live display device may trigger the live display device to start the target application and display the display page of the published content. The target application may be a note publishing program, and the published content may be a note published by the user. The page may include a plurality of viewing entrances for published content, and the user may click on any published content in the page to trigger the live display device to switch from the page to the content details page displaying the published content, and display the detailed information of the published content in the content details page. In some embodiments, after starting the target application, the live display device may directly display the content details page of the published content, and the user may perform operations (such as sliding operations) on the content details page to switch the displayed published content.

[0054] Figure 3 Schematic diagram of a content details page for publishing content provided in an embodiment of this specification. Figure 3 As shown, the above-mentioned published content may include graphic information, and the content details page may display pictures and text accordingly, such as displaying pictures in the first display area of ​​the content details page and displaying text in the second display area. The published content may also include text information and video information, and the content details page may play a video accordingly, and display related copy on the upper layer of the video. In the embodiments of this specification, no additional illustration is given for the content details page in the form of a video.

[0055] In addition to displaying detailed information about the published content, the content details page of the published content also displays a variety of operation controls for the published content. Users can click different operation controls to perform different operations on the published content. Optionally, users can also perform other operations on the screen (such as double-clicking anywhere on the screen, sliding along a set track in the content details page, etc.) to perform operations on the published content. Please continue to refer to Figure 3 The operation controls in the content details page may include a like control K1, a favorite control K2, a comment control K3, and a comment information input area K4. Figure 3 Take the lower area of ​​the content details page where these controls are displayed as an example. The content details page may also include a sharing control K5. Figure 3 Take the sharing control K5 located in the upper right corner of the content details page as an example.

[0056] The user can click the like control K1 to like the published content, and click the collection control K2 to collect the published content. The user can click the comment information input area K4 to call up the virtual keyboard to enter the comment information into the comment information input area K4, and can further operate to publish the comment information to realize the comment operation on the published content. The user can click the comment control K3 to trigger the display of the comment information display page in the content details page, and the comment information display page includes various comment information received for the published content. The comment information display page can also display a comment information input area, and the user can realize the comment operation on the published content based on the comment information input area. The total amount of corresponding operations that have been performed on the published content can also be displayed around the operation control. After the user performs any of the like operation, collection operation and comment operation on the published content, the number next to the corresponding operation control will increase accordingly. The user can click the share control K5 to share the published content with other users in the form of a link.

[0057] The target published content in the embodiment of this specification may be published content that has a set association relationship with the target live broadcast. The live broadcast display device may analyze the published content of the content details page that is triggered by the user to determine whether the published content is the target published content. When it is determined that the content details page of the target published content is displayed, the live broadcast display device executes the live broadcast display method provided in the embodiment of this specification to display the target live broadcast entrance in the content details page. For example, the target live broadcast entrance may be displayed in the content details page through a pop-up window, a floating layer, or other forms.

[0058] The scope of the target published content can be configured in multiple dimensions based on the needs of the target live broadcast promoter. For example, you can configure only one or more specific published content as the target published content, or you can configure the published content of a specific account or multiple specific accounts as the target published content. You can also configure the type of the target published content to be text or video.

[0059] In one example, the information in the content details page of the published content is analyzed to determine whether the published content is the target published content. For example, keywords are set in advance for the target live broadcast. The keyword can be set by the promoter of the target live broadcast. After displaying the content details page of any published content, the live broadcast display device can identify whether the keyword exists in the information in the content details page. When the keyword is identified, the published content is determined to be the target published content. Tag information can be added to the published content, and the live broadcast display device can identify keywords in the tag information. The tag information includes a tag symbol and tag content after the tag symbol. For example, you can continue to refer to Figure 3, the tag symbol is “#”. The live broadcast display device can identify the target published content by first identifying the tag symbol and then detecting whether the content after the tag symbol is a set keyword.

[0060] In another example, a corresponding identifier can be set in advance for the target published content, and the live display device can obtain the identifier when displaying the target published content, and then can directly determine that the currently displayed published content is the target published content. In another example, the content published by one or more specific accounts can be set as the target published content. When the live display device displays the content details page of any published content, it can compare the account to which the published content belongs with the set specific account. When it is determined that it belongs to the specific account, the published content is determined to be the target published content.

[0061] In an embodiment of the present specification, after displaying the content details page of the target published content, the target live broadcast entrance can be directly displayed. In some embodiments, the target event can also be pre-configured for the target published content, so that after the target event is triggered for the target published content, the target live broadcast entrance can be displayed in the content details page. For example, the target event can include a specified operation for the target published content, such as a like operation, a favorite operation, a comment operation, or a share operation. For the comment operation, the target event can further include publishing a target comment, which is a comment that includes a target keyword, or the content meets certain requirements. The target event can also include an event in which the browsing time for the target published content exceeds a preset time.

[0062] In this case, after displaying the content details page of any target published content, the live display device can detect whether the target event is triggered in the content details page. For example, if the above-mentioned target event includes publishing a target comment, the live display device can identify the comment posted by the user to determine whether the comment includes the target keyword. When the comment includes the target keyword, it is determined that the target event is triggered for the content details page. For the case where the above-mentioned target event includes an event in which the browsing time for the target published content exceeds the preset time, the live display device can start timing after displaying the content details page of any target published content, and when the timing time exceeds the preset time, it is determined that the user has triggered the target event.

[0063] In some embodiments, after displaying the content details page of the target published content in step 202, the live broadcast display method provided in the embodiment of this specification further includes: based on the target event triggered by the content details page, claiming the target virtual item, and in response to the target virtual item being claimed, displaying the target prompt information and the target live broadcast entrance, the target prompt information is used to indicate that the target virtual item has been successfully claimed. For the target event, please refer to the above related introduction, such as the target event includes a like operation, a comment operation, an operation of posting a target comment, a share operation, or the browsing time of the content details exceeds a predetermined time, etc.

[0064] In an embodiment of the present specification, a user can claim a target virtual item based on a target event triggered by the content details page of the target published content. The target virtual item is a virtual item related to the target live broadcast, and the target virtual item needs to be used in the target live broadcast. The publisher of the target live broadcast can pre-configure the virtual items that can be claimed for the target event, and then after the user triggers the target event based on the content details page of the target published content, the live broadcast display device can determine the corresponding target virtual item from the virtual items that can be claimed based on the target event, for the user to claim the target virtual item. The target virtual item can be automatically claimed after the target event is triggered or can be claimed by the user on his own initiative. After the target virtual item is claimed, the live broadcast display device can display the target prompt information to notify the user that the target virtual item has been successfully claimed, and can also display the target live broadcast entrance accordingly.

[0065] In the embodiments of this specification, the live broadcast display device can upload all the information about the operations of each published content to the server. The server can determine whether the user has triggered the target event for the content details page of the target published content based on the information uploaded by the live broadcast display device. Then, after determining that the target event has been triggered, the target virtual item is issued to the user so that the user can claim the target virtual item. The claiming of the target virtual item is actually the process of binding the user account with the identifier of the target virtual item on the server. When the binding is completed, it means that the claim is successful. The user account can be the user account logged in on the live broadcast display device when the display of the target published content is triggered. In some embodiments, the live broadcast display device can also determine by itself whether the user has triggered the target event for the content details page of the target published content, and upload the judgment result to the server to request the server to issue the target virtual item.

[0066] In one implementation, the live broadcast display device may display the target prompt information and the target live broadcast entrance in a separate page. Figure 4 This is a schematic diagram of a collection prompt page provided in an embodiment of this specification. After the target event is triggered based on the content details page of the target published content, the live display device can display the content details page in the form of a pop-up window. Figure 4The receiving prompt page shown in FIG. 1 is displayed, and the target prompt information and the target live broadcast entrance are displayed on the receiving prompt page. Figure 4 The target prompt information in the page may be "Congratulations on obtaining the secondary card key", and the target live broadcast entrance may be a "Go Now" control. Optionally, the collection prompt page may also be displayed in the form of a floating layer. The target prompt information may include introduction information of the target virtual item, such as the name of the target virtual item (such as the secondary card key) and the corresponding item icon (such as the key icon in the upper right corner of the collection prompt page).

[0067] The collection prompt page may also display the introduction information of the target live broadcast and the relationship information between the target virtual item and the target live broadcast. For example, the introduction information of the target live broadcast includes the broadcast status information of the target live broadcast and, optionally, the name of the target live broadcast. The relationship information may include the usage information of the target virtual item in the target live broadcast. Please continue to refer to Figure 4 The collection prompt page also displays the text message "Go to the live broadcast room immediately to open the treasure box and draw a limited skin", as well as a skin image. This text message can reflect that the target live broadcast is currently on, and the text message "Open the treasure box and draw a limited skin" and the displayed skin image are information about the use of the target virtual item in the target live broadcast.

[0068] In another implementation, Figure 5 is a schematic diagram of a display page provided in an embodiment of this specification. Figure 5 As shown, when the target virtual item is successfully received, the live display device can also send a notification in the notification bar L to display the target prompt information in the notification bar. The target prompt information can be Figure 4 The target prompt information is the same as that in the content details page, and the target live broadcast entrance is synchronously displayed in the floating manner in the content details page.

[0069] In some implementations, when the target virtual item is successfully collected, the live broadcast display device can adjust the display mode of the content details page, such as shrinking the content details page to a certain extent, and displaying the target prompt information and the target live broadcast entrance around the content details page. In the embodiments of this specification, the target prompt information and the target live broadcast entrance can be displayed in a variety of different forms, which are not listed here.

[0070] In the above examples, when the target event is triggered based on the target published content to claim the target virtual item, the target live broadcast is in the broadcast state, and the target live broadcast entrance is the "Go Now" control. In some embodiments, when the user triggers the target event based on the target published content, the target live broadcast may be in the state of not yet broadcasting. In this case, the display mode of the target live broadcast entrance can be adjusted accordingly, and the information in the claim prompt page can also be adjusted accordingly. Figure 6Schematic diagram of another collection reminder page provided in an embodiment of this specification. Figure 6 As shown, the target prompt information can be Figure 4 Same, target live streaming entrance and Figure 4 Different, for example, the target live broadcast entrance can be a "book now" control. The user can click the "book now" control to make a reservation for the target live broadcast, and then watch the target live broadcast after it starts. Figure 6 The live broadcast status information of the target live broadcast in Figure 4 Different, such as Figure 6 It shows "Go to the live broadcast room on November 11 to open the treasure box and draw limited skins", which means that the target live broadcast will start on November 11.

[0071] In the embodiments of this specification, only one target virtual item can be pre-configured for the target published content, and different users can receive the target virtual item by triggering a target event on the content details page of the target published content. In some embodiments, different target virtual items can be configured in a targeted manner for different target published content, for different target events of the target published content, and for different users, so as to enhance the overall interactive flexibility and fun, and help motivate the collection of more target virtual items and increase the subsequent guidance effect on the target live broadcast. In the embodiments of this specification, the target virtual items can be virtual props, live broadcast gifts, live broadcast interactive props, and live broadcast room shopping vouchers, etc. The specific type of the target virtual item can be set based on the type of the target live broadcast and the promoter of the target live broadcast.

[0072] In some implementations, the target event triggered based on the content details page and the target virtual item collection may include at least one of the following three methods.

[0073] In the first method, the live broadcast display device displays a virtual item collection page in response to a target event triggered by a content details page, and the virtual item collection page includes a selection collection control for at least one virtual item; in response to a triggering operation of the selection collection control for a target virtual item among the at least one virtual item, the target virtual item is collected.

[0074] For example, the publisher of the target live broadcast can pre-configure at least one virtual item for collection. When a user triggers a target event on the content details page of the target published content, the live broadcast display device can obtain information about the at least one virtual item and display the information about the at least one virtual item to the user for selection. The user can select the target virtual item of interest from the at least one virtual item to collect the target virtual item. This can improve the flexibility of item collection, allowing users to collect the virtual items of interest as much as possible, thereby increasing the probability of using the virtual item when watching the target live broadcast later.

[0075] Figure 7 Schematic diagram of a virtual item claiming page provided in an embodiment of this specification. Figure 7 As shown, the live broadcast display device can display a virtual item collection page in a pop-up window on the content details page, and the virtual item collection page may include multiple virtual items that can be selected for collection, namely item 1, item 2 and item 3. A corresponding selection and collection control is displayed behind the logo (such as the name) of each virtual item, such as the selection and collection control is a small square. The user can click the selection and collection control to collect the corresponding virtual item. The click operation can be a trigger operation for the selection and collection control.

[0076] Optionally, the state of the small box representing the selection control will change as the user clicks, such as "√" will be displayed in the small box after the user clicks. The virtual item collection page may also display a "confirm collection" control. After the user clicks the selection control for the target virtual item, the user needs to click the "confirm collection" control to further confirm the selected target virtual item, so that the target virtual item can be collected.

[0077] In the second method, the live broadcast display device responds to the target event triggered by the content details page, determines the target virtual item among multiple virtual items based on user information, and collects the target virtual item; the user information includes at least one of user authority information and user preference information.

[0078] In the embodiments of this specification, the publisher of the target live broadcast can pre-configure a variety of virtual items for collection, and different virtual items can be collected by different users according to needs, so that users can collect the virtual items they are interested in as much as possible. The live broadcast display device can summarize user preference information based on user authorization and user historical operations. When a user triggers a target event on the content details page of the target published content, the target virtual item that the user may be interested in is determined based on the user preference information from the pre-configured multiple virtual items, and the user is then allowed to collect the target virtual item.

[0079] The promoter of the target live broadcast can also configure different target virtual items for different permission information, such as the user's account level, whether he is a VIP user, whether certain specific functions have been opened, etc. In this way, the virtual items available for collection can be divided into multiple categories, allowing different users to collect the corresponding target virtual items, which helps to improve the flexibility of collecting virtual items.

[0080] In the third method, the live broadcast display device responds to the target event triggered by the content details page, determines the target virtual item based on the total amount of triggering of the target event in the content details page, and collects the target virtual item.

[0081] In the embodiments of the present specification, the promoter of the target live broadcast can pre-configure corresponding target virtual items for different states of the target published content. For example, the state of the target published content can be characterized by the number of target events triggered based on the target published content. Different operations on the target published content can correspond to different target events. It can be pre-set that when certain target events reach a certain number, certain special target virtual items will be triggered. Accordingly, when the user triggers the target event on the content details page of the target published content, the live broadcast display device can determine the type of the target event and obtain the current total amount of triggers for the target event. The corresponding target virtual item is determined based on the total amount of triggers so that the user can claim the target virtual item.

[0082] For example, please continue to refer to Figure 3 , where the numbers around the like control K1 indicate the number of target events corresponding to the like operation, the numbers around the favorite control K2 indicate the number of target events corresponding to the favorite operation, and the numbers around the comment control K3 indicate the number of target events corresponding to the comment operation. The number of other target events (such as sharing operations) may not be displayed in the content details page, but may be recorded in the background, and the live broadcast display device may obtain the number from the background.

[0083] In some embodiments, the promoter of the target live broadcast may pre-configure only a variety of virtual items available for collection. After each user triggers a target event on the content details page of the target published content, the live broadcast display device may randomly determine a virtual item from the multiple virtual items as the target virtual item, and then collect the target virtual item.

[0084] In some embodiments, the target virtual item that the user can claim may also be related to the target published content targeted by the triggering target event, and different target published content may be pre-configured to correspond to different target virtual items. Accordingly, after the user triggers a target event on the content details page of a certain target published content, the live broadcast display device may determine the target virtual item corresponding to the target published content, and then allow the user to claim the target virtual item.

[0085] In some embodiments, in addition to the target event triggered on the content details page of the target published content, the promoter of the target live broadcast may also set other conditions for receiving the target virtual items. For example, the receiving condition may be a restriction on the situation in which the user triggers the target event, so as to limit the user to obtain the target virtual items within a reasonable range. By way of example, the maximum number of target virtual items that a user can receive, as well as the maximum number of target virtual items that can be received for different target events, may be limited. Accordingly, when a user triggers a target event on the content details page of the target published content, the live broadcast display device may obtain the number of target virtual items that the user has currently obtained, and compare it with the maximum number. If the maximum number is not exceeded, the user is allowed to continue to receive the target virtual items; if the maximum number is exceeded, the user is no longer allowed to receive the target virtual items, and accordingly, the aforementioned collection prompt page and virtual item collection page and other pages will not be displayed.

[0086] In the embodiment of this specification, the target virtual item collection page (such as Figure 4 and Figure 6 The collection reminder page and Figure 7 A virtual item claiming page in the video may also display a control for giving up claiming, and the user may trigger the control to give up claiming the target virtual item. Accordingly, the live broadcast display device also closes the claiming page in response to the triggering of the control.

[0087] Step 204: In response to the trigger operation on the target live broadcast entrance, the live broadcast page of the target live broadcast is displayed; the live broadcast page includes a target control, the target control is used to use the target virtual item, the target virtual item is obtained based on the target event of the content details page, and the target control is triggered to display when the target virtual item is obtained.

[0088] After the target live broadcast entrance is displayed in the content details page of the target published content, the user can trigger the target live broadcast entrance, such as clicking the target live broadcast entrance to trigger the live broadcast page displaying the target live broadcast and watch the target live broadcast. Figure 8 is a schematic diagram of a target live broadcast page provided in an embodiment of this specification. Figure 4 or Figure 5 The target live broadcast entrance in the video is triggered to display the live broadcast display device Figure 8 The live broadcast page shown.

[0089] In some embodiments, in some embodiments, if the target live broadcast entrance is Figure 6In the case shown, when the user triggers the target event, the target live broadcast has not yet started. In response to the trigger operation on the target live broadcast entrance, the live broadcast display device can display the reservation page of the target live broadcast. The user can confirm the reservation operation on the reservation page, and accordingly, a message that the target live broadcast reservation is successful can be displayed to the user. When the target live broadcast starts, the live broadcast display device can display a reminder message to enter the target live broadcast, and the reminder message includes the live broadcast entrance. The user can click on the live broadcast entrance to trigger the live broadcast display device to display Figure 8 The live broadcast page of the target live broadcast is shown.

[0090] like Figure 8 As shown, the live page includes a target control K6, and the user can use the target control K6 to use the target virtual item received. For example, the target control K6 can be represented by a pattern of the target virtual item, such as Figure 8 The target control K6 is represented by a secondary card key pattern. A number may be displayed around the target control K6 to indicate the number of target virtual items received. The number may indicate the number of unused target virtual items. When the received target virtual items are used, the number may decrease; when new target virtual items are received again, the number may increase.

[0091] In the embodiments of this specification, the user's operations on the target published content and the viewing of the target live broadcast are all performed based on the user account. The user account can be used to link the operations based on the target published content with the viewing of the target live broadcast, ensuring that the information of the target virtual item obtained based on the target published content can be obtained when watching the target live broadcast, and then the target virtual item can be displayed and used accordingly in the live broadcast page. For example, when the target virtual item is obtained for the target published content, the identifier of the target virtual item can be bound to the user account. When watching the target live broadcast based on the user account, the identifier of the target virtual item bound to the target account can be found to determine the information of the target virtual item owned by the user.

[0092] In some embodiments, the user account used by the user when claiming the target virtual item based on the target published content may be different from the user account used when watching the target live broadcast. In this way, the user can manually bind the two user accounts to achieve information exchange of the target virtual item between different user accounts. In this case, the target published content and the target live broadcast may belong to different platforms.

[0093] In the present description, the target event triggered by the content details page based on the target published content is used as an example to obtain only one target virtual item, and the corresponding target control style is also represented by the pattern of the target virtual item. If the user can obtain multiple target virtual items through the target event, then for different types of target virtual items, the target controls corresponding to each target virtual item can be displayed separately in the live page, and each target control can be represented by the pattern of the corresponding target virtual item. The user can display and use the target virtual item by directly triggering the target control corresponding to any type of target virtual item. In some embodiments, various types of target virtual items can also be integrated using a target control, and the display area of ​​the virtual items can be triggered by clicking the target control, and the existing various types of target virtual items are displayed in the display area, and operations can be performed in the display area to use any target virtual item.

[0094] In the embodiments of this specification, the target control can be displayed as an inherent control in the live broadcast page of the target live broadcast. Regardless of whether the user obtains the target virtual item, the target control can be displayed in the live broadcast page when the user enters the target live broadcast. In some embodiments, the target control can be a control added to the live broadcast page based on the collection of the target virtual item. It is only displayed in the live broadcast page when the user collects the target virtual item. If the user does not collect the target virtual item, the target control may not be displayed in the live broadcast page. After the target virtual item is used up, the target control can also be undisplayed.

[0095] In the embodiment of this specification, the target virtual item can be a live broadcast gift, a virtual prop or a shopping voucher in the live broadcast room. For different types of target virtual items, their corresponding usage methods are also different. Accordingly, after the live broadcast page of the target live broadcast is displayed in the above step 204, the live broadcast display method provided in the embodiment of this specification also includes: in response to the trigger operation on the target control, the target virtual item is presented to the anchor of the target live broadcast; or, in response to the trigger operation on the target control, the target task of participating in the target live broadcast; or, in response to the trigger operation on the target control, the live broadcast commodity list of the target live broadcast is displayed, and the target virtual item is used to trade the commodities in the live broadcast commodity list.

[0096] When the target virtual item is a live broadcast gift, the live broadcast display device can respond to the trigger operation on the target control and give the target virtual item to the target live broadcast host. Then, the live broadcast page can display the successful gift information of the target virtual item, such as displaying a corresponding animation effect to indicate the successful gift. Fig. 9 is a schematic diagram of another live broadcast page provided in an embodiment of this specification. Fig. 9As shown, by clicking the target control K6, the user can display the gift display area Q1 in the live broadcast page. The gift display area Q1 can display the live broadcast gifts that the user currently has, and different live broadcast gifts can be classified and displayed. Numbers can also be displayed around each live broadcast gift to indicate the quantity of the live broadcast gift. Fig. 9 For example, three live broadcast gifts are displayed in the gift display area Q1, namely gift 1, gift 2 and gift 3, and the quantity of each of the three gifts is 1. The user can click on any live broadcast gift in the gift display area Q1 to directly give the live broadcast gift to the anchor of the target live broadcast. Fig. 9 A gift confirmation control may also be displayed in the live gift display area Q1. After clicking to select any live gift, the user may click the gift confirmation control to give the selected live gift to the host of the target live broadcast.

[0097] In the embodiments of this specification, the live broadcast gifts triggered by the target control and presented to the anchor may only include the aforementioned target virtual items. Other gift box controls may also be displayed in the live broadcast page of the target live broadcast, and the user may use the gift box control to display the live broadcast gifts obtained through other means (such as purchase), and present the live broadcast gifts to the anchor through the gift box control. In some implementations, all the live broadcast gifts that the user has may be integrated in the live broadcast page through the target control, and the live broadcast gifts obtained through any means may be triggered by the target control to be displayed and presented to the anchor.

[0098] When the target virtual item is a virtual prop, the live broadcast display device responds to the trigger operation on the target control, participates in the target task of the target live broadcast, and then can display the execution result of the target task in the live broadcast page. The target task can be a lottery task, an item exchange task, or other tasks customized by the anchor. Fig.10 FIG. 1 is a schematic diagram of another live broadcast page provided in an embodiment of this specification. Fig.10 As shown, the user can click the target control K6 in the live page to display the item display area Q2, and display the target virtual items in the item display area Q2. The item display area Q2 also includes a confirm use button. After selecting any target virtual item, the user can click the confirm use button to trigger the use of the target virtual item to participate in the target task.

[0099] After participating in the target task, the live display page can be suspended to display the execution animation of the target task, such as the animation of the lottery. After obtaining the execution result of the target task, the prompt information of the execution result of the target task is displayed. For example, the prompt information is displayed through the floating window C1. Fig.10Taking the result of the lottery task as winning a prize as an example, the prompt message may be "Congratulations on winning item xxx". In some cases, the result of the lottery task may also be not winning a prize, and the prompt message may be "Regretfully, I did not win the prize" or other information accordingly. In some embodiments, after participating in the target task, the execution animation of the target task may not be displayed, but the execution result of the target task may be directly displayed in a pop-up window on the live page.

[0100] In the case where the target virtual item is a shopping voucher in the live broadcast room, the live broadcast display device displays the live broadcast commodity list of the target live broadcast in response to the trigger operation on the target control, and the target virtual item is used to trade the commodities in the live broadcast commodity list. The live broadcast page also includes a shopping control, and the live broadcast commodity list refers to the commodity list displayed by clicking the shopping control, which is used to display all the live broadcast commodities in the live broadcast room. Based on the shopping voucher in the live broadcast room, the live broadcast display device can automatically filter the live broadcast commodities in the live broadcast commodity list that can be traded using the shopping voucher in the live broadcast room. For example, the live broadcast commodities that can be traded using the shopping voucher in the live broadcast room can be displayed in the front position of the live broadcast commodity list.

[0101] For example, Fig.11 is a schematic diagram of another live broadcast page provided in an embodiment of this specification. Fig.11 As shown, the user can click the target control K6 in the live page to display the shopping voucher display area Q3, which can display the shopping vouchers of each live room owned by the user, and can display the corresponding use button for each live room shopping voucher. The user can click the use button corresponding to any live room shopping voucher to trigger the display of the live product list Q4 in the live page. The live product list Q4 can only display the live products applicable to the live room shopping voucher, or it can also display all the live products corresponding to the target live broadcast. In the live product list Q4, the price of the product after using the live room shopping voucher can be displayed for the live products applicable to the live room shopping voucher. Fig.11 Take the floating layer of the live broadcast product list Q4 displayed in the live broadcast page as an example, and the live broadcast product list Q4 only covers a part of the live broadcast page as an example. In some ways, it is also possible to directly switch from the live broadcast page to another page of a different live broadcast product list.

[0102] In some implementations, a user may possess the aforementioned multiple types of target virtual items at the same time. The multiple types of target virtual items may correspond to different target controls, respectively, or may be integrated under one target control.

[0103] In some embodiments, the controls in the live page can have different states, and the functions of the controls in different states may be different, or the corresponding triggering conditions may be different. For example, the controls may have an available state and an unavailable state, and the controls may present different states in different situations. Usually, the controls in the available state can be triggered by the user, and the controls in the unavailable state cannot be triggered by the user. For example, the controls in the available state may be bright or colorful, and the controls in the unavailable state may be gray. Optionally, the settings may be customized so that the controls in the unavailable state can also be triggered to display the corresponding page and implement the corresponding functions.

[0104] In the embodiments of this specification, the target control may be a usable control displayed in the live page, and the usable control refers to a usable control for a virtual item. The state of the usable control is determined by the user's possession of virtual items, and the virtual items include target virtual items. The state of the usable control may be determined based on the receipt of the target virtual items. When the user owns the target virtual item, that is, has received the target virtual item, the usable control may be in an usable state, and the usable control at this time is the target control. When the user does not own the target virtual item, such as has not received the target virtual item or has used up all the received virtual items, the usable control may be in an unavailable state.

[0105] Accordingly, in the aforementioned step 204, in response to the trigger operation on the target live broadcast entrance, displaying the live broadcast page of the target live broadcast includes: in response to the trigger operation on the target live broadcast entrance, detecting the claiming status of the target virtual item; in the case of claiming the target virtual item, displaying the live broadcast page including the target control; wherein the target control is a usable control. Or, in response to the trigger operation on the target live broadcast entrance, displaying the live broadcast page of the target live broadcast includes: in the case of not claiming the target virtual item, displaying the live broadcast page including the usable control in the unusable state.

[0106] Before entering the target live broadcast, the user can obtain the target virtual item only by triggering the target event for the target published content. Therefore, when initially entering the target live broadcast, the live broadcast display device can determine the status of the virtual item usage control based only on the collection status of the target virtual item. The live broadcast display device can respond to the trigger operation on the target live broadcast entrance (such as the operation of the user clicking the target live broadcast entrance), detect the collection status of the target virtual item corresponding to the currently logged in user account, and determine whether the target virtual item has been collected based on the user account. When the target virtual item has been collected based on the user account, the live broadcast page containing the target control can be displayed, that is, the virtual item usage control in the live broadcast page is made available, such as displaying Figure 8 The live broadcast page shown. Fig.12is a schematic diagram of a live broadcast page provided by another embodiment of this specification. Fig.12 As shown, when the user account has not received the target virtual item, the usage control of the virtual item in the live page can be rendered unavailable, such as making the usage control K7 gray.

[0107] In some embodiments, after entering the target live broadcast, the state of the virtual item usage control can also be changed according to the current ownership of the virtual item. For example, virtual items can continue to be collected during the target live broadcast. The live broadcast display device can continuously detect the collection and use of virtual items to determine the number of unused virtual items. When the number of unused virtual items is greater than 0, the virtual item usage control is made available; when the number of unused target virtual items is equal to 0, the virtual item usage control is made unavailable.

[0108] The following is an introduction to the method of continuing to receive virtual items after entering the target live broadcast. For the sake of ease of description, the virtual items that continue to be received are referred to as auxiliary virtual items. The auxiliary virtual items can be used in the target live broadcast.

[0109] In one method, the corresponding auxiliary virtual items can be collected based on the auxiliary events of the user in the live broadcast page of the target live broadcast. The auxiliary events may include events such as the viewing time reaching a specified time, like operations, sending interactive messages, and giving live broadcast gifts to the anchor. These events can be pre-configured, and during the process of watching the target live broadcast, the live broadcast display device can continue to collect auxiliary virtual items based on these auxiliary events. The collected auxiliary virtual items can be triggered to display and use through the use controls of the virtual items. The display and use of auxiliary virtual items can refer to the previous introduction to the display and use of the target virtual items, which will not be repeated here. For example, the server-side device can detect the auxiliary events triggered by each user account, and issue corresponding auxiliary virtual items to each user account to enable the user to collect the auxiliary virtual items. When any auxiliary virtual item is collected, a pop-up window can be displayed on the live page to notify the successful collection of the auxiliary virtual item.

[0110] In another embodiment, based on the aforementioned display of the target virtual item in response to the trigger operation on the target control, the live broadcast display device can also display an acquisition control for the auxiliary virtual item on the page displaying the target virtual item. The user can trigger the acquisition control to trigger the live broadcast display device to display corresponding guidance acquisition information, and perform corresponding operations based on the guidance acquisition information to acquire the auxiliary virtual item.

[0111] Fig.13 FIG. 1 is a schematic diagram of another live broadcast page provided by another embodiment of this specification. Fig.13 As shown, when the user clicks on the virtual item usage control in the live page (such as Figure 8 After the target control K6 in the live broadcast display device is displayed on the live broadcast page Fig.13 The virtual item acquisition page shown in the figure includes a control for using existing virtual items and a control for acquiring auxiliary virtual props. Fig.13 The use control of the existing virtual item is used as the "play" control, and the user can click the control to use the existing virtual item to perform the target task (such as participating in a lottery). Fig.13 Taking the auxiliary virtual item acquisition control as a "creator incentive" control as an example, the user can click on the control to display the auxiliary virtual item collection guide, and then follow the guide to collect the auxiliary virtual item. In some embodiments, if the user currently has no unused virtual items, the use control of the existing virtual items can be in an unavailable state, such as gray.

[0112] Fig.13 Take the example of displaying a virtual item usage control and an auxiliary virtual prop acquisition control in the virtual item acquisition page. In the case where a user has multiple virtual items, the multiple virtual items in the virtual item acquisition page can be arranged in rows or columns, and the usage controls of each virtual item can be displayed. The virtual item acquisition page can also display multiple auxiliary virtual prop acquisition controls, and can also display introduction information for each auxiliary virtual prop. The multiple auxiliary virtual prop acquisition control pages can be arranged in rows or columns. The virtual item acquisition page can also display other acquisition methods for auxiliary virtual props, such as instructions for obtaining corresponding auxiliary virtual props through interactive operations in the live broadcast page.

[0113] In some embodiments, the use control of the virtual item in the unavailable state can still be triggered. For example, the user can click Fig.12 The usage controls of the virtual items in the unavailable state in the live broadcast page shown trigger the live broadcast display device to display the virtual item acquisition page in the live broadcast page. At this time, the virtual item acquisition page can only display the acquisition controls of the auxiliary virtual props, the introduction information of the auxiliary virtual props, and other acquisition methods of the auxiliary virtual props.

[0114] In some embodiments, when the target virtual item is obtained based on the target event triggered by the content details page of the target published content, the target live broadcast is entered to directly display the content page of the target task, so that the target virtual item can be used to participate in the target task through the content page. Accordingly, after the aforementioned step 202 displays the content details page of the target published content, it also includes: in response to the target event triggered by the content details page, the first content page of the target task is displayed, and the first content page includes the target live broadcast entrance. The aforementioned step 204 displays the live broadcast page of the target live broadcast in response to the trigger operation for the target live broadcast entrance, including: in response to the trigger operation for the target live broadcast entrance, the live broadcast page of the target live broadcast is displayed, and the second content page of the target task is displayed on the live broadcast page, and the second content page includes the target use entrance; the target use entrance is used to use the target virtual item to participate in the target task.

[0115] The first content page of the target task can display the information of the target task. For more information about the first content page of the target task, please refer to Figure 4 and Figure 6 The collection prompt page in the target task is not shown here. For example, the first content page of the target task can also display the text message "Open the treasure box and draw a limited skin", which can indicate that the target task is a task to draw a limited skin. Fig.14 FIG. 1 is a schematic diagram of another live broadcast page provided by another embodiment of this specification. Fig.14 As shown, when the live broadcast page of the target live broadcast is displayed, the second content page Y can also be displayed in the live broadcast page. The second content page Y can be displayed in the form of a pop-up window or a floating layer. Fig.14 Take a pop-up window as an example for illustration. The second content page Y may include a target usage entry K7 for using the target virtual item to participate in the target task, and the target usage entry K7 may be a "go to draw" control. The user can directly click the "go to draw" control to use the received target virtual item to perform the target task, draw a limited skin, and display the drawing result after the drawing is completed. After executing the target task, the received target virtual item will be consumed. A close control may also be displayed in the second content page Y, such as the close control is the "×" button in the upper right corner of the second content page Y, and the user can close the second content page Y by clicking the close control.

[0116] In the embodiments of this specification, the target virtual items collected in advance can be used during the target live broadcast, and auxiliary virtual items can continue to be collected through interaction or other means and used in the target live broadcast. This can attract users to increase their retention time in the target live broadcast and correspondingly improve the live broadcast effect.

[0117] In the embodiments of this specification, the live broadcast display device can interact with the server device to realize the collection and use of the target virtual item. The server device can be a server device corresponding to the target live broadcast. For example, if the target published content and the target live broadcast are both realized by relying on the target application, the server device can be the background server of the target application.

[0118] For example, the live display device can send the displayed information and the corresponding operation information of the user to the server device, and the server device determines whether the user displays the content details page for the target published content, and whether the target event is triggered for the content details page. Based on this information, the server device can determine whether to issue the target virtual item to the user account logged in by the live display device, and what kind of target virtual item to issue. The specific server device can bind the identifier (such as ID) of the target virtual item to the user account, and send the target virtual item to the live display device. The live display device displays the target virtual item. The successful message of receiving the successful message. In some embodiments, the process of determining the target published content and the target event is also performed by the live display device, and the live display device sends a virtual item issuance request to the server device based on the determined target event to request the server device to issue the corresponding target virtual item to the user account. When the server device receives the item issuance request, it can determine whether the target event meets the conditions for issuing the target virtual item, and if it is determined to meet the conditions, the target virtual item is issued to the user account.

[0119] When the host-end device is performing a target live broadcast, it will transmit the recorded video stream to the server-end device, so that the server-end device can transmit the video stream to each viewer-end device that is watching the target live broadcast. When the live broadcast display device is watching the target live broadcast based on the user account, the live broadcast display device can send a viewing request for the target live broadcast to the server-end device, and the server-end device sends the video stream of the target live broadcast to the live broadcast display device based on the viewing request, so that the live broadcast display device can display the live broadcast page of the target live broadcast. The server-end device can also query the information of the target virtual item bound to the user account carried by the viewing request, and feed back the information of the target virtual item to the live broadcast display device, so that the live broadcast display device can display the target control in the live broadcast page based on the information of the target virtual item. The server-end device can also instruct the live broadcast display device how to further display accordingly when receiving a trigger operation for the target control.

[0120] In the process of watching the target live broadcast, if the user uses the target virtual item, the live display device can send a request to the server device to perform the target task based on the target virtual item. The server device can execute the corresponding target task and send the corresponding task execution animation to the live display device, so that the live display device displays the task execution animation during the execution of the target task. After the target task is executed, the server device can send the execution result of the target task to the live display device, so that the live display device displays the execution result. After the server device executes the target task based on the target virtual item, it can also update the recorded status of the target virtual item bound to the user account. If the target virtual item was originally in an unused state, it will become a used state after the update.

[0121] The live broadcast display method provided in the embodiments of this specification can be applied to Figure 1 The information interaction system shown. Fig.15 This is a timing diagram of a live broadcast display method provided by an embodiment of this specification, which introduces the interaction process of each device in the information interaction system. Fig.15 As shown, the method may include the following steps 1502 to 1526. Fig.15 The steps in this chapter can be cross-referenced with the previous ones.

[0122] Step 1502: The viewer-side device sends a request to view the target published content to the server-side device.

[0123] The audience terminal device may be the aforementioned live broadcast display device. The published content displayed by the audience terminal device may be sent by the server terminal device. If the audience terminal device sends the user's operation information for viewing the entrance of any published content to the server terminal device, the operation information may correspond to the viewing request.

[0124] Step 1504: The server-side device sends detailed information of the target published content to the viewer-side device in response to the viewing request.

[0125] Step 1506: The viewer-end device displays a content detail page of the target published content based on the detailed information of the target published content.

[0126] The server-side device may send detailed information of the published content and indicate a display method of the detailed information to the viewer-side device, so that the viewer-side device can display a content detail page of the published content.

[0127] Step 1508: The viewer-side device sends operation information for the content details page to the server-side device.

[0128] The operation information may be the aforementioned like operation, favorite operation, comment operation, share operation and other information.

[0129] Step 1510: When the server-side device determines that a target event is triggered based on the received operation information, the server-side device issues a target virtual item to the user account logged into the viewer-side device, and sends the target virtual item issuance information and target live broadcast portal information to the viewer-side device.

[0130] Step 1512: The viewer-end device displays the target virtual item's successful claim information and the target live broadcast entrance in the content details page.

[0131] For steps 1510 and 1512, please refer to the aforementioned description on determining and receiving the target virtual item.

[0132] Step 1514: After starting the target live broadcast, the host-end device sends the live video stream of the target live broadcast to the server-end device.

[0133] Step 1516, the viewer-side device responds to the triggering operation of the target live broadcast entrance, and sends a broadcast request for the target live broadcast to the server-side device based on the logged-in user account. The broadcast request carries the information of the user account and the target identifier. The target identifier is used to indicate that the broadcast request is triggered based on the content details page of the target published content.

[0134] The on-air request is a viewing request for the target live broadcast, and the triggering operation of the target live broadcast entrance can be an on-air operation. If the target published content is a note published in a note publishing platform, the corresponding target identifier can indicate that the on-air request is triggered based on the note page.

[0135] Step 1518: When the server-side device identifies the target identifier based on the broadcast request, it queries whether the user account is associated with the target virtual item based on the user account information carried in the broadcast request; if the user account is associated with the target virtual item, the live broadcast data including the target control related data is sent to the viewer-side device.

[0136] After receiving the on-air request sent by the viewer-side device, the server-side device can parse the on-air request, identify whether the on-air request carries a target identifier, and obtain the user account carried by the on-air request. If the on-air request carries a target identifier, it means that the viewer-side device requests the on-air based on the target published content, so it is necessary to perform subsequent operations according to the execution process corresponding to this method. Since this method mainly uses target virtual items to attract users to the broadcast, the corresponding execution process needs to determine the information of the target virtual items associated with the user account. The user account is associated with the target virtual item, which means that the aforementioned user account is bound to the identifier of the target virtual item, and the target virtual item is collected based on the user account.

[0137] In the execution process, when the server-side device recognizes the target identifier, it further queries whether the user account is associated with the target virtual item. In the case that the user account is associated with the target virtual item, the live broadcast data corresponding to this situation is sent to the viewer-side device. The live broadcast data may include target control related data. For example, the target control related data may include information such as the display style, display position, and display status of the target control, so that the viewer-side device can display the target control in the live broadcast page based on the target control related data, so that the user can use the target virtual item based on the target control.

[0138] In addition to the target control related data, the live broadcast data may also include the target live broadcast live video stream and target virtual item information. The server device may also determine the display mode of the live broadcast page based on the target virtual item information, and send the display mode information of the live broadcast page to the viewer device, so that the viewer device displays the live broadcast page based on the display mode, and displays the target virtual item related information in the live broadcast page.

[0139] For the case where the server-side device fails to recognize the target identifier in the broadcast request, and the case where the target identifier is recognized but the user account is not associated with the target virtual item, the subsequent operations can be performed according to the execution process corresponding to the case. For example, in the case where the target identifier is not recognized, the viewer-side device can be directly enabled to broadcast in a traditional manner. In the case where the target identifier is recognized but the user account is not associated with the target virtual item, the viewer-side device can also be enabled to broadcast in a traditional manner, or live broadcast data containing data related to the use control of the virtual item can be sent to the viewer-side device. The data related to the use control can indicate that the use control is in an unavailable state, so that the viewer-side device displays the unavailable use control in the live broadcast page.

[0140] Step 1520: The viewer-end device displays a live broadcast page of the target live broadcast based on the received live broadcast data, and the live broadcast page includes a target control for using the target virtual item.

[0141] In some implementations, the server device may instruct the viewer device to display the second content page of the target task when displaying the live page of the target live broadcast, so that the user can use the target virtual item based on the second content page.

[0142] Step 1522: The viewer-side device sends a request for executing the target task to the server-side device in response to the triggering operation of the target control.

[0143] For step 1522, please refer to the aforementioned introduction on how to use the target virtual item, which will not be elaborated here.

[0144] Step 1524: The server-side device executes the target task based on the execution request, and sends the execution result of the target task to the viewer-side device.

[0145] In the case that the target virtual item is a live broadcast gift, using the target virtual item is equivalent to giving a gift to the anchor, and the corresponding task execution result can also be displayed at the anchor's end device.

[0146] Step 1526: The viewer-end device displays the execution result of the target task on the live broadcast page.

[0147] For other details about the specific process of the live display method, please refer to the previous Figures 2 to 14 The relevant introduction will not be repeated here.

[0148] In the embodiment of this specification, based on the target event triggered by the content details page of the target published content, the user can receive the virtual items used in the target live broadcast, so as to use the virtual items to perform the target task in the target identification to obtain rewards. And the target live broadcast entrance can also be displayed in the content details page to guide the user to enter the target live broadcast conveniently and quickly. In this way, the water storage link before the live broadcast is connected in series with the live broadcast room, which can enhance the attractiveness of the target live broadcast to the user. Even if the user does not have a strong desire to watch the target live broadcast, it is possible to watch the target live broadcast because of the attraction of the virtual items. And in the target live broadcast, the target control can be displayed for the user to use the virtual items received, so that the user can use the virtual items conveniently. In the target live broadcast, the received virtual items can also be used in a variety of other ways, which can enhance the flexibility of the use of virtual items and enhance the interactive effect during the target live broadcast. In the target live broadcast, virtual items can also be obtained continuously, and rewards can be obtained based on the virtual items, which can also increase the audience retention time in the live broadcast room and enhance the attractiveness of the live broadcast.

[0149] In summary, in the embodiment of this specification, the content details page of the target published content may include a target live broadcast entrance, and the user can claim the target virtual item based on the target event in the content details page, and after performing a trigger operation on the target live broadcast entrance, the live broadcast page of the target live broadcast can be displayed, and when the target virtual item is claimed, the live broadcast page includes a target control for using the claimed target virtual item. The user can use the target virtual item in the target live broadcast using the target control. In this way, the target published content and the target live broadcast can be connected in series by using the claim and use of the target virtual item, and the target virtual item can be used to attract users to watch the target live broadcast, so that the target virtual item can be used in the live broadcast page of the target live broadcast, which can enhance the attractiveness of the target live broadcast and enhance the guidance effect for the target live broadcast. In addition, by displaying the target control, users can use the claimed virtual items more conveniently; by using the virtual items in the target live broadcast, the interactive efficiency in the target live broadcast can be improved, and the live broadcast effect can be improved accordingly.

[0150] Corresponding to the above method embodiment, this specification also provides a live broadcast display device embodiment. Fig.16 Schematic diagram of a live broadcast display device provided in an embodiment of this specification. Fig.16 As shown, the live broadcast display device includes:

[0151] The first display module 1602 displays the content details page of the target published content; wherein the content details page includes the target live broadcast entrance;

[0152] The second display module 1604 is used to display the live broadcast page of the target live broadcast in response to the trigger operation on the target live broadcast entrance; the live broadcast page includes a target control, the target control is used to use the target virtual item, the target virtual item is collected based on the target event of the content details page, and the target control is triggered to display when the target virtual item is collected.

[0153] In some implementations, the live broadcast display device further includes:

[0154] The third display module is used to collect the target virtual item based on the target event triggered by the content details page after displaying the content details page of the target published content, and in response to the completion of the collection of the target virtual item, display the target prompt information and the target live broadcast entrance, and the target prompt information is used to indicate that the collection of the target virtual item is successful.

[0155] In some implementations, claiming a target virtual item based on a target event triggered by a content details page includes at least one of the following methods:

[0156] In response to a target event triggered by the content details page, display a virtual item claiming page, the virtual item claiming page including a selection claiming control for at least one virtual item; in response to a triggering operation of the selection claiming control for a target virtual item among the at least one virtual item, claim the target virtual item;

[0157] In response to a target event triggered by the content details page, a target virtual item is determined based on user information from among a plurality of virtual items, and the target virtual item is claimed; the user information includes at least one of user authority information and user preference information;

[0158] In response to a target event triggered by the content details page, based on the total number of target events triggered in the content details page, a target virtual item is determined and the target virtual item is claimed.

[0159] In some implementations, the live broadcast display device further includes:

[0160] A gifting module, for gifting a target virtual item to a host of the target live broadcast in response to a triggering operation on a target control after displaying the live broadcast page of the target live broadcast;

[0161] Or, a task execution module, for participating in a target task of the target live broadcast in response to a trigger operation on a target control after displaying the live broadcast page of the target live broadcast;

[0162] Or, a fourth display module is used to display a live broadcast commodity list of the target live broadcast after displaying the live broadcast page of the target live broadcast in response to a trigger operation on a target control, and the target virtual item is used to trade commodities in the live broadcast commodity list.

[0163] In some embodiments, the second display module 1604 is used to:

[0164] In response to a trigger operation on a target live broadcast portal, detecting the receipt of a target virtual item; in the case of receiving the target virtual item, displaying a live broadcast page including a target control; wherein the target control is a usable control;

[0165] Or, if the target virtual item has not been claimed, a live broadcast page including usage controls in an unavailable state is displayed.

[0166] In some implementations, the live broadcast display device further includes:

[0167] A fifth display module, configured to display a first content page of the target task in response to a target event triggered by the content details page after displaying the content details page of the target published content, wherein the first content page includes a target live broadcast entrance;

[0168] The second display module 1604 is used to: in response to a trigger operation on the target live broadcast entrance, display the live broadcast page of the target live broadcast, and display the second content page of the target task on the live broadcast page, the second content page includes a target usage entrance; the target usage entrance is used to use the target virtual items to participate in the target task.

[0169] In an embodiment of the present specification, the content details page of the target published content may include a target live broadcast entrance, and the user may claim the target virtual item based on the target event in the content details page, and after performing a trigger operation on the target live broadcast entrance, the live broadcast page of the target live broadcast may be displayed, and when the target virtual item is claimed, the live broadcast page includes a target control for using the claimed target virtual item. The user may use the target virtual item in the target live broadcast using the target control. In this way, the claiming and use of the target virtual item may be realized, the target published content and the target live broadcast may be connected in series, and the claiming of the target virtual item may attract users to watch the target live broadcast, so that the target virtual item may be used in the live broadcast page of the target live broadcast, which may enhance the attractiveness of the target live broadcast and enhance the guiding effect for the target live broadcast. Moreover, by displaying the target control, the user may use the claimed virtual item more conveniently; by using the virtual item in the target live broadcast, the interactive efficiency in the target live broadcast may be enhanced, and the live broadcast effect may be enhanced accordingly.

[0170] The above is a schematic scheme of the live broadcast display device of this embodiment. It should be noted that the technical scheme of the live broadcast display device and the technical scheme of the corresponding live broadcast display method above belong to the same concept, and the details not described in detail in the technical scheme of the live broadcast display device can be referred to the description of the technical scheme of the live broadcast display method above.

[0171] Fig.17 17 is a block diagram of a computing device provided in an embodiment of the present specification. The components of the computing device 1700 include, but are not limited to, a memory 1710 and a processor 1720. The processor 1720 is connected to the memory 1710 via a bus 1730, and the database 1750 is used to store data. The processor 1720 is used to execute a computer program / instruction, and when the computer program / instruction is executed by the processor, the steps in the above-mentioned live broadcast display method are implemented.

[0172] The computing device 1700 also includes an access device 1740 that enables the computing device 1700 to communicate via one or more networks 1760. Examples of these networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or a combination of communication networks such as the Internet. The access device 1740 may include one or more of any type of network interface (e.g., a network interface card (NIC)) of wired or wireless, such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a world-wide interoperability for microwave access (Wi-MAX) interface, an Ethernet interface, a universal serial bus (USB) interface, a cellular network interface, a Bluetooth interface, and a near field communication (NFC).

[0173] In one embodiment of the present specification, the above components of the computing device 1700 and Fig.17 Other components not shown in the figure may also be connected to each other, for example, via a bus. It should be understood that Fig.17 The computing device structure block diagram shown is only for the purpose of illustration, and is not intended to limit the scope of this specification. Those skilled in the art can add or replace other components as needed.

[0174] The computing device 1700 may be a mobile or stationary server or server cluster, or may be some stationary or mobile computing devices with large data storage capabilities. For example, a mobile computer or mobile computing device may include a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, etc., and a stationary computing device may include a desktop computer or a personal computer (PC, Personal Computer), etc.

[0175] As for the computing device embodiment, since it is basically similar to the live broadcast display method embodiment, the description is relatively simple, and the relevant parts can be referred to the partial description of the live broadcast display method embodiment.

[0176] One embodiment of the present specification also provides a computer-readable storage medium, which stores a computer program / instruction, and the computer instruction implements the steps of the above-mentioned live display method when executed by the processor. The computer program / instruction includes a computer program code, and the computer program code can be in source code form, object code form, executable file or some intermediate form, etc. The computer-readable storage medium may include: any entity or device capable of carrying the computer program code, recording medium, USB flash drive, mobile hard disk, disk, optical disk, computer memory, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the content contained in the computer-readable storage medium can be appropriately increased or decreased according to the requirements of legislation and patent practice in the jurisdiction. For example, in some jurisdictions, according to legislation and patent practice, the computer-readable storage medium does not include electric carrier signals and telecommunication signals.

[0177] An embodiment of the present specification also provides a computer program product, including a computer program / instruction, which, when executed in a processor, implements the steps in the above-mentioned live broadcast display method.

[0178] As for the computer-readable storage medium embodiment and the computer program product embodiment, since they are basically similar to the live broadcast display method embodiment, the description is relatively simple, and the relevant parts can be referred to the partial description of the live broadcast display method embodiment.

[0179] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0180] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, some steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0181] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0182] The preferred embodiments of this specification disclosed above are only used to help explain this specification. The optional embodiments do not describe all the details in detail, nor do they limit the invention to only the specific implementation methods described. Obviously, many modifications and changes can be made according to the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that technicians in the relevant technical field can well understand and use this specification. This specification is only limited by the claims and their full scope and equivalents.

Claims

1. A live broadcast display method, characterized in that: include: Displaying a content details page of the target published content; wherein the content details page includes a target live broadcast entrance; In response to a trigger operation on the target live broadcast entrance, a live broadcast page of the target live broadcast is displayed; the live broadcast page includes a target control, the target control is used to use a target virtual item, the target virtual item is collected based on a target event of the content details page, and the target control is triggered to display when the target virtual item is collected.

2. The method according to claim 1, characterized in that After displaying the content details page of the target published content, the method further includes: Based on the target event triggered by the content details page, the target virtual item is collected, and in response to completion of collection of the target virtual item, target prompt information and the target live broadcast entrance are displayed, wherein the target prompt information is used to indicate that the target virtual item is successfully collected.

3. The method according to claim 2, characterized in that The claiming of the target virtual item based on the target event triggered by the content details page includes at least one of the following methods: In response to a target event triggered by the content details page, displaying a virtual item claiming page, the virtual item claiming page including at least one virtual item selection claiming control; in response to a triggering operation of the selection claiming control for a target virtual item among the at least one virtual item, claiming the target virtual item; In response to a target event triggered by the content details page, determining a target virtual item from a plurality of virtual items based on user information, and claiming the target virtual item; the user information includes at least one of user authority information and user preference information; In response to a target event triggered by the content details page, a target virtual item is determined based on a total amount of triggers of the target event in the content details page, and the target virtual item is claimed.

4. The method according to any one of claims 1 to 3, characterized in that: After displaying the live broadcast page of the target live broadcast, the method further includes: In response to a trigger operation on the target control, giving the target virtual item to the target live broadcast host; or, In response to a trigger operation on the target control, participating in a target task of the target live broadcast; or, In response to a trigger operation on the target control, a live broadcast commodity list of the target live broadcast is displayed, and the target virtual item is used to trade commodities in the live broadcast commodity list.

5. The method according to any one of claims 1 to 3, characterized in that: The method of displaying a live broadcast page of a target live broadcast in response to a trigger operation on the target live broadcast entrance includes: In response to a trigger operation on the target live broadcast portal, detecting a claim status of the target virtual item; In the case of claiming the target virtual item, displaying the live page including the target control; wherein the target control is a usable control; or, In a case where the target virtual item has not been claimed, the live broadcast page including the usage controls in an unavailable state is displayed.

6. The method according to any one of claims 1 to 3, characterized in that: After displaying the content details page of the target published content, the method further includes: In response to the target event triggered by the content details page, displaying a first content page of the target task, wherein the first content page includes the target live broadcast entrance; The method of displaying a live broadcast page of a target live broadcast in response to a trigger operation on the target live broadcast entrance includes: In response to a trigger operation on the target live broadcast entrance, a live broadcast page of the target live broadcast is displayed, and a second content page of the target task is displayed on the live broadcast page, the second content page including a target usage entrance; the target usage entrance is used to use the target virtual item to participate in the target task.

7. A live broadcast display device, characterized in that: include: A first display module displays a content details page of a target published content; wherein the content details page includes a target live broadcast entrance; The second display module is used to display a live broadcast page of the target live broadcast in response to a trigger operation on the target live broadcast entrance; the live broadcast page includes a target control, the target control is used to use a target virtual item, the target virtual item is collected based on a target event on the content details page, and the target control is triggered to display when the target virtual item is collected.

8. A computing device, characterized in that include: Memory and processor; The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer programs / instructions are executed by the processor, the steps in any one of the methods described in claims 1 to 6 are implemented.

9. A computer-readable storage medium, characterized in that: A computer program / instruction is stored, and when the computer program / instruction is executed by a processor, the steps in any one of the methods described in claims 1 to 6 are implemented.

10. A computer program product, characterized in that The method comprises a computer program / instruction, and when the computer program / instruction is executed in a processor, the steps in any one of the methods of claims 1 to 6 are implemented.

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