Cboth processing method and device, storage medium and electronic equipment

Abstract

The invention provides a copywriting processing method and device, a storage medium and electronic equipment. The method comprises the steps that a transaction party identifier in a propaganda copywriting generation instruction is acquired, transaction party features and copywriting demand features of the transaction party identifier are acquired, the transaction party features and the copywriting demand features are input into a copywriting generation model, and the copywriting generation model is used for generating a copywriting. The method comprises the steps of obtaining a transaction party identifier according to the transaction party identifier to obtain a propaganda copywriting set corresponding to the transaction party identifier, obtaining a selection operation for the propaganda copywriting set, determining a target propaganda copywriting, and transmitting the target propaganda copywriting to propaganda equipment corresponding to the transaction party identifier to be output. And the convenience and the practicability of the transaction party for transaction propaganda are improved.

Description

Technical Field

[0001] This specification relates to the field of computer technology, and more specifically, to a document processing method, device, storage medium, and electronic device in the field of computer technology. Background Art

[0002] Nowadays, with the continuous development of the economy, in order to increase sales, business parties will adopt various ways of publicity to attract consumers to consume at the business parties. However, for some small-scale business parties, how to promote in a low-cost way has become an urgent problem to be solved. Summary of the Invention

[0003] This specification provides a copy processing method, device, storage medium and electronic device. The method enables a user to obtain a target promotion copy for promotion by providing the transaction party's characteristics and the required copy requirement characteristics, so that a copy generation model generates a copy that meets the transaction party's needs based on the transaction party's transaction party characteristics, thereby achieving the effect of effective promotion in a low-cost manner, thereby improving the convenience and practicality of the transaction party in carrying out transaction promotion.

[0004] In a first aspect, a method for processing a document is provided, the method comprising:

[0005] Obtaining the transaction party identifier in the promotional copy generation instruction, and obtaining transaction party characteristics and copy requirement characteristics of the transaction party identifier;

[0006] Inputting the transaction party characteristics and the copy requirement characteristics into a copy generation model to obtain a set of promotional copies corresponding to the transaction party identifier;

[0007] A selection operation for the promotion and marketing copy set is obtained, a target promotion and marketing copy is determined, and the target promotion and marketing copy is transmitted to a promotion and marketing device corresponding to the transaction party identifier for output.

[0008] Through the above technical solution, the copy generation model can generate a promotion copy set based on the transaction party characteristics and copy demand characteristics of the transaction party, determine the target promotion copy in the promotion copy set based on the selection of the promotion copy set, and output the target promotion copy by the promotion device, so that the user can obtain the target promotion copy for promotion by providing the transaction party characteristics and the required copy demand characteristics, and then the copy generation model can generate copy that meets the transaction party's needs based on the transaction party characteristics of the transaction party, thereby achieving the effect of effective promotion in a low-cost manner, thereby improving the convenience and practicality of the transaction party in carrying out transaction promotion.

[0009] In conjunction with the first aspect, in certain possible implementations, obtaining the transaction party identifier in the promotional copy generation instruction and obtaining transaction party characteristics and copy requirement characteristics of the transaction party identifier include:

[0010] In response to a promotional copy generation instruction, determining a transaction party identifier of a transaction party included in the promotional copy generation instruction;

[0011] Searching a transaction database based on the transaction party identifier to obtain transaction party features corresponding to the transaction party identifier;

[0012] Parse the promotional copy generation instruction to obtain the copy requirement characteristics in the promotional copy generation instruction.

[0013] Through the above technical solution, the transaction party characteristics and copywriting requirement characteristics corresponding to the transaction party are obtained, and the transaction party characteristics are used as the data basis for generating the target promotion and marketing copywriting, and the conditions for generating the target promotion and marketing copywriting are determined according to the copywriting requirement characteristics, so as to obtain the promotion and marketing copywriting that meets the needs of the transaction party based on the transaction party characteristics and copywriting requirement characteristics, thereby improving the accuracy of the generated target promotion and marketing copywriting.

[0014] In combination with the first aspect and the above implementations, in some possible implementations, before responding to the instruction to generate the promotional copy, the method further includes:

[0015] Outputting inquiry information to the transaction party corresponding to the transaction party identifier, and acquiring transaction party data input by the transaction party in response to the inquiry information;

[0016] Extracting features from the transaction party data to obtain transaction party features of the transaction party;

[0017] A correspondence between the transaction party characteristics and the transaction party identifier is established, and the transaction party characteristics and the transaction party identifier are stored in a transaction database.

[0018] Through the above technical solution, based on the interaction with the business party, accurate business party characteristics for generating target promotion and distribution copy are obtained, thereby improving the accuracy of generating target promotion and distribution copy based on business party characteristics

[0019] In combination with the first aspect and the above implementations, in some possible implementations, before inputting the transaction party characteristics and the copy requirement characteristics into the copy generation model, the method further includes:

[0020] Obtaining the copywriting generation rules from the copywriting requirement characteristics;

[0021] The step of inputting the transaction party characteristics and the copy requirement characteristics into a copy generation model to obtain a set of promotional copy corresponding to the transaction party identifier includes:

[0022] Inputting the copy generation rules, the transaction party characteristics and the copy requirement characteristics into a copy generation model;

[0023] Determining at least one target copy template based on the copy generation rule and the copy requirement characteristics using the copy generation model;

[0024] The copy generation model is used to substitute the transaction party characteristics into each of the target copy templates to obtain a set of promotional copy corresponding to the transaction party identifier output by the copy generation model.

[0025] Through the above technical solution, the copy generation rules for generating promotional copy are determined to meet the conditions for the business party to output the target promotional copy, and the target promotional copy required by the business party is generated, thereby improving the business party's user experience in generating promotional copy based on the copy generation model.

[0026] In combination with the first aspect and the above implementations, in certain possible implementations, the copy requirement characteristics include at least one requirement type, and the using the copy generation model to determine at least one target copy template based on the copy generation rules and the copy requirement characteristics includes:

[0027] Determining at least one candidate copy template for each of the requirement types based on the copy requirement characteristics using the copy generation model;

[0028] The candidate copy templates are screened based on the copy generation rules to obtain target copy templates corresponding to the demand types.

[0029] In combination with the first aspect and the above implementations, in some possible implementations, transmitting the target promotion and marketing copy to the promotion and marketing device corresponding to the transaction party identifier for output includes:

[0030] Receive the type selection operation of the transaction party and determine the output method of the target promotion copy;

[0031] If the output mode is voice output, the target promotional copy is transmitted to an audio output device, and the target promotional copy is outputted using the audio output device;

[0032] If the output mode is text output, the target promotional copy is transmitted to a text output device, and the target promotional copy is output using the text output device.

[0033] In combination with the first aspect and the above implementations, in some possible implementations, outputting the target promotional copy using the audio output device includes:

[0034] Obtaining pedestrian detection results in the geographic area where the transaction party is located;

[0035] If the pedestrian detection result indicates that a pedestrian has passed through the geographical area, controlling the audio output device to output the target promotional copy;

[0036] If the pedestrian detection result indicates that no pedestrians pass through the geographical area, the audio output device is controlled to stop outputting the target promotional copy.

[0037] Through the above technical solution, the audio output device is controlled to be turned on or off according to pedestrian detection, thereby achieving targeted output of target promotional copy, reducing the disturbance to the parties involved due to the output of target promotional copy, and improving the user experience of the parties involved.

[0038] In combination with the first aspect and the above implementations, in some possible implementations, before obtaining the transaction party identifier in the promotional copy generation instruction, the process further includes:

[0039] Creating sample training data with the same content, inputting the sample training data into the copywriting generation model, and generating a duplicate identification mark;

[0040] After inputting the transaction party characteristics and the copy requirement characteristics into the copy generation model, the method further includes:

[0041] Using a copy generation model to identify duplicate data in the transaction party characteristics and the copy requirement characteristics based on the duplicate identification identifier;

[0042] Remove duplicate data in the transaction party feature and the document requirement feature.

[0043] Through the above technical solution, a duplicate identification identifier is generated during the training process of the copy generation model to identify duplicate data. The duplicate data in the transaction party characteristics and copy requirement characteristics are removed based on the duplicate identification identifier, avoiding the copy generation model from processing duplicate data and improving the data processing efficiency of the copy generation model.

[0044] In combination with the first aspect and the above implementations, in some possible implementations, before obtaining the transaction party identifier in the promotional copy generation instruction, the process further includes:

[0045] If a task abnormality occurs during the training of the copywriting generation model, the abnormal training data that causes the task abnormality is removed from the training sample data set, and the copywriting generation model is trained based on the training sample data set with the abnormal training data removed;

[0046] The abnormal training data is trained based on the copywriting generation model until the copywriting generation model is able to process the abnormal training data.

[0047] Through the above technical solution, during the training process of the copy generation model, special processing is performed on abnormal training data to avoid the impact of the copy generation model training caused by abnormal training data, thereby improving the training efficiency of the copy generation model.

[0048] In a second aspect, a document processing device is provided, the device comprising:

[0049] A feature acquisition unit, configured to acquire a transaction party identifier in a promotional copy generation instruction, and acquire transaction party features and copy requirement features of the transaction party identifier;

[0050] A copywriting generation unit, configured to input the transaction party characteristics and the copywriting requirement characteristics into a copywriting generation model to obtain a set of promotional copies corresponding to the transaction party identifier;

[0051] The copy output unit is used to obtain a selection operation for the promotion copy set, determine a target promotion copy, and transmit the target promotion copy to the promotion device corresponding to the transaction party identifier for output.

[0052] In a third aspect, a computer program product is provided, comprising: a computer program code, which, when executed on a computer, enables the computer to execute the method in the first aspect or any possible implementation of the first aspect.

[0053] In a fourth aspect, a computer-readable storage medium is provided, which stores a computer program code. When the computer program code runs on a computer, the computer executes the method in the above-mentioned first aspect or any possible implementation of the first aspect.

[0054] In a fifth aspect, an electronic device is provided, comprising: a processor and a memory; wherein the memory stores a computer program, and the computer program is suitable for being loaded by the processor and executing the steps of the above method. BRIEF DESCRIPTION OF THE DRAWINGS

[0055] Figure 1 This is a system architecture diagram of a document processing method provided by an embodiment of this specification;

[0056] Figure 2 This is a flowchart of a document processing method provided in an embodiment of this specification;

[0057] Figure 3 This is a flowchart of a document processing method provided in an embodiment of this specification;

[0058] Figure 4 This is an example diagram of removing duplicate data provided by the embodiments of this specification;

[0059] Figure 5 This is an example diagram of determining a target copy template provided in an embodiment of this specification;

[0060] Figure 6 This is an example diagram of generating a promotional copy provided by the embodiments of this specification;

[0061] Figure 7 This is a structural diagram of a document processing device provided in an embodiment of this specification;

[0062] Figure 8 This is a structural diagram of a document processing device provided in an embodiment of this specification;

[0063] Figure 9 This is a schematic diagram of the structure of an electronic device provided in an embodiment of this specification. DETAILED DESCRIPTION

[0064] The following will clearly and thoroughly describe the technical solutions in this specification with reference to the accompanying drawings. In the description of the embodiments of this specification, unless otherwise specified, " / " means or. For example, A / B can mean A or B. "And / or" in the text is only a description of the association relationship between related objects, indicating that there can be three relationships. For example, A and / or B can mean: A exists alone, A and B exist at the same time, and B exists alone. In addition, in the description of the embodiments of this specification, "multiple" means two or more than two.

[0065] In the following, the terms "first" and "second" are used for descriptive purposes only and should not be understood to imply or suggest relative importance or implicitly indicate the number of technical features indicated. Therefore, a feature defined as "first" or "second" may explicitly or implicitly include one or more of the features.

[0066] Figure 1 This is a system architecture diagram of a document processing method provided by the embodiment of this specification. Figure 1As shown, the text processing method provided in the embodiment of this specification can be applied to a terminal device to realize the process of generating the target promotional text of the transaction party. The system structure provided in the embodiment of this specification mainly includes a terminal device 10, a transaction party 20, a text generation model 30, and a promotional device 40. Among them, the terminal device 10 can be a device with a data processing function, such as a personal computer, a smart phone, a tablet computer, etc.; the text generation model 30 can be a large language model with a text generation function, which can be specifically set in the terminal device 10, or in a server corresponding to the terminal device 10, and a model that performs text processing through data transmission between the terminal device 10 and the server, and can be specifically set according to actual conditions; the promotional device 40 can be a device with a text output function, such as an audio output device such as a speaker, or a text output device.

[0067] In the related art, when conducting business promotion, the method adopted is to play simple and straightforward copy through a player such as a loudspeaker, or to spend a relatively high amount of money to customize copy for promotion, which fails to achieve effective promotion at a low cost.

[0068] Through the embodiment of this specification, the user 20 issues a promotional copy generation instruction to the terminal device 10, and the terminal device 10 obtains the transaction party identifier in the promotional copy generation instruction, and obtains the transaction party characteristics and copy requirement characteristics corresponding to the transaction party identifier. The transaction party characteristics can be stored in the terminal device 10, or stored in a server that provides copy generation software. The transaction party characteristics and copy requirement characteristics are input into the copy generation model 30 to obtain a promotional copy set corresponding to the transaction party identifier output by the copy generation model 30, obtain the user 20's selection operation on the promotional copy set, determine the target promotion copy, and output the target promotion copy to the promotion device 40 corresponding to the digital transaction party identifier, so that the copy generation model generates a copy that meets the transaction party's needs based on the transaction party's transaction party characteristics, achieves the effect of effective promotion in a low-cost manner, and thereby improves the convenience and practicality of the transaction party in performing transaction promotion.

[0069] based on Figure 1 The system architecture shown below will be combined with Figure 2-Figure 6 , the copywriting processing method provided in the embodiments of this specification is introduced in detail.

[0070] See Figure 2 , provides a flow chart of a document processing method according to an embodiment of this specification. Figure 2 As shown, the method of the embodiment of this specification may include the following steps S102 to S106.

[0071] S102, obtaining the transaction party identifier in the promotional copy generation instruction, and obtaining transaction party characteristics and copy requirement characteristics of the transaction party identifier;

[0072] In one embodiment, a promotional copy generation instruction input by a user is obtained. The promotional copy generation instruction may be an instruction generated by the terminal device in response to the promotional copy command after the promotional copy generation instruction is input by the transaction party to the terminal device. The method for the transaction party to input the command may be through voice input or through an operation performed on a display interface of the terminal device, which may be specifically set according to actual conditions. The terminal device parses the promotional copy generation instruction to obtain a transaction party identifier in the promotional copy generation instruction. The transaction party identifier may be an identifier for identifying the transaction party, specifically the name or code name of the transaction party, etc. Then, transaction party features and copy requirement features of the transaction party identifier are obtained based on the transaction party identifier. The transaction party features may be relevant features of the transaction party corresponding to the transaction party identifier pre-stored in the terminal device or the server, specifically the transaction type of the transaction party, the environmental information of the transaction party, and the customer information of the transaction party, etc. The copy requirement features may be requirements set by the transaction party for generating copy, specifically the copy type, language type, copy style, etc.

[0073] S104: Input the transaction party characteristics and the copywriting requirement characteristics into the copywriting generation model to obtain a set of promotional copywriting corresponding to the transaction party identifier;

[0074] In one embodiment, the transaction party characteristics and the copy requirement characteristics are input into a copy generation model. The copy generation model can be a pre-trained large language model with copy generation capabilities. The copy generation model generates copy based on the transaction party characteristics and the copy requirement characteristics to obtain a set of promotional copy corresponding to the transaction party identifier. The promotional copy set includes at least one promotional copy. The promotional copy can be a copy used to promote the transaction party characteristics and meet the copy requirement characteristics.

[0075] Specifically, the method for the copy generation model to generate a collection of promotional copy can be: determine at least one copy framework based on the copy requirement characteristics, obtain the corresponding content in the transaction party characteristics based on the copy framework, generate at least one promotional copy, and then obtain a collection of promotional copy corresponding to the transaction party identifier based on each promotional copy.

[0076] S106, obtaining a selection operation for the promotion and distribution copy set, determining a target promotion and distribution copy, and transmitting the target promotion and distribution copy to the promotion and distribution device corresponding to the transaction party identifier for output;

[0077] In one embodiment, a collection of promotional copywriting is output to the transaction party, and the transaction party's selection operation on each promotional copywriting in the promotional copywriting collection is obtained. The target promotional copywriting is determined based on the selection operation. The target promotional copywriting can be one or more promotional copies corresponding to the selection operation in the promotional copywriting collection. The target promotional copywriting is transmitted to the promotional device corresponding to the transaction party's identification, and the target promotional copywriting is output by the promotional device. The promotional device can be a device with a promotional copywriting output function, such as an audio playback device, a text output device, etc., and can be specifically set according to actual conditions.

[0078] In the embodiments of the present specification, a copy generation model generates a promotion copy set based on the transaction party characteristics and copy requirement characteristics of the transaction party, and a target promotion copy in the promotion copy set is determined based on the selection of the promotion copy set. The promotion device outputs the target promotion copy, so that the user can obtain the target promotion copy for promotion by providing the transaction party characteristics and the required copy requirement characteristics. The copy generation model generates a copy that meets the transaction party's needs based on the transaction party characteristics of the transaction party, thereby achieving the effect of effective promotion in a low-cost manner, thereby improving the convenience and practicality of the transaction party in performing transaction promotion.

[0079] The following will be combined Figure 3 A specific example of a document processing method provided in an embodiment of this specification is introduced in detail.

[0080] S202, in response to the promotional copy generation instruction, determining the transaction party identifier of the transaction party included in the promotional copy generation instruction;

[0081] In one embodiment, a promotional copy generation instruction input by a user is obtained. The promotional copy generation instruction can be an instruction generated by the terminal device in response to the promotional copy command after the promotional copy generation instruction is input into the terminal device of the transaction party. The method for the transaction party to input the command can be through voice input or through operations performed on the display interface of the terminal device. The specific method can be set according to actual conditions. The terminal device parses the promotional copy generation instruction to obtain the transaction party identifier in the promotional copy generation instruction. The transaction party identifier can be an identifier used to identify the transaction party, and can specifically be the name or code name of the transaction party.

[0082] Specifically, the method for generating a promotional copy generation instruction based on a voice input promotional copy generation command can be: inputting a promotional copy generation command through voice, identifying the promotional copy generation command based on a voice semantic module in a terminal device, determining the meaning represented by the promotional copy command, and generating a promotional copy generation instruction based on the promotional copy generation command.

[0083] The transaction party identifier may be an identifier pre-stored in the terminal device that refers to the transaction party. When generating a promotional copywriting generation instruction, the promotional copywriting generation instruction is generated based on the transaction party identifier and the copywriting requirement characteristics.

[0084] It should be noted that determining the transaction party identifier in the promotional copy generation instruction can be executed by the transaction service module. The transaction service module can be a module in the terminal device for processing the generation and maturation of promotional copy, or it can be a module set in the server. The specific setting can be made according to actual conditions.

[0085] S204, searching in the transaction database based on the transaction party identifier to obtain transaction party features corresponding to the transaction party identifier;

[0086] In one embodiment, a search is performed in a transaction database based on the transaction party identifier to obtain transaction party characteristics corresponding to the transaction party identifier. The transaction database may be a database for storing transaction party characteristics corresponding to the transaction party identifier. The transaction party characteristics may be pre-stored in the transaction database, representing relevant characteristics of the transaction party corresponding to the transaction party identifier, specifically the transaction type of the transaction party, the environmental information of the transaction party, and the customer information of the transaction party.

[0087] Among them, the transaction type can be the type of transaction operated by the transaction party, such as the catering industry, barber shops, convenience stores, fruit and vegetable stores, etc.; the environmental information can be the geographical area where the transaction party is located, and can also be the characteristics of the geographical area, such as the first YY store in XX city, etc.; the customer information can be the customer type of the transaction party, such as new and old customers, etc.

[0088] Furthermore, a feasible method for storing transaction party features in a transaction database may be: outputting inquiry information to the transaction party corresponding to the transaction party identifier, obtaining transaction party data input by the transaction party in response to the inquiry information, performing feature extraction on the transaction party data, obtaining the transaction party features of the transaction party, establishing a corresponding relationship between the transaction party features and the transaction party identifier, and storing the transaction party features and the transaction party identifier in the transaction database.

[0089] The query information may be information output to the transaction party for obtaining transaction party data, such as the transaction party's name and transaction type. The query information may be in text or audio data, depending on the specific situation. The transaction party data may be obtained by performing speech semantic recognition on the transaction party's response to the query information, using a speech semantics module. The transaction party features may be features extracted from the transaction party data, and the feature extraction method may be customized based on the specific situation.

[0090] S206, parsing the promotional copy generation instruction to obtain the copy requirement characteristics in the promotional copy generation instruction;

[0091] In one embodiment, the acquired promotional copy generation instruction is parsed to obtain the copy requirement features in the promotional copy generation instruction. The copy requirement features may represent the requirements set by the user for the party to generate the copy for the transaction, and may specifically be the copy type, language type, copy style, etc. The copy type may be the application scenario of the generated copy, such as a copy suitable for text output or a copy suitable for audio output; the language type may be the language type of the generated copy, such as Chinese, English, or a local dialect; and the copy style may be the language style of the generated copy, such as a caring type or a passionate type.

[0092] S208, obtaining copywriting generation rules from copywriting requirement characteristics;

[0093] In one embodiment, the copy generation rules in the copy requirements are obtained. The copy generation rules can be rules for limiting the copy generation model to generate the copy. Specifically, they can be regular expressions, which are used to define the character types that can be used in at least the generated copy. For example, the copy generation rules can be limited to using Chinese characters, numbers, and punctuation marks, etc. The specific settings can be made according to actual conditions.

[0094] It is understandable that if the method used by the transaction party to output the text is audio output, special symbols cannot be output, so the corresponding text generation rule can be "limited to the use of non-special symbols for text generation" and so on.

[0095] S210, inputting the copywriting generation rules, transaction party characteristics, and copywriting requirement characteristics into the copywriting generation model;

[0096] In one embodiment, the copy generation rules, transaction party characteristics and copy requirement characteristics are input into a pre-trained copy generation model. The copy generation model is used to identify duplicate data in the transaction party characteristics and copy requirement characteristics based on a duplicate identification identifier, and the duplicate data in the transaction party characteristics and copy requirement characteristics are removed. The duplicate identification identifier can be an identifier used to identify duplicate data. After removing the duplicate data in the transaction party characteristics and copy requirement characteristics, only one duplicate data is retained in the transaction party characteristics and copy requirement characteristics to avoid the copy generation model from processing duplicate data, thereby improving the data processing efficiency of the copy generation model.

[0097] Specifically, the method for generating a duplicate identification identifier can be: creating sample training data with the same content, inputting the sample training data into the copy generation model, generating a duplicate identification identifier, and setting a unique mapping relationship for each sample training data, identifying the sample training data according to the unique mapping relationship, thereby realizing the ability of the copy generation model to identify duplicate data.

[0098] For example, Figure 4 As shown, Figure 4 The transaction party features in include three "AAA", two "BBB", two "DDD" and one "CCC". The duplicate data in the transaction party features are removed according to the duplicate identification identifier, and the transaction party features with only one "AAA", "BBB", "DDD" and "CCC" are obtained.

[0099] Furthermore, in the process of training the copy generation model, in order to improve the training efficiency of the copy generation model, a feasible method may be: if a task abnormality occurs during the training of the copy generation model, the abnormal training data that causes the task abnormality is removed from the training sample data set, the copy generation model is trained based on the training sample data set with the abnormal training data removed, and the abnormal training data is trained based on the copy generation model until the copy generation model is able to process the abnormal training data. It is understandable that removing the abnormal training data from the training sample data set can prevent the abnormal training data from affecting the training process of the copy generation model based on other training sample data in the training sample data set, and by training the abnormal training data separately, the copy generation model is trained specifically based on the abnormal training data, thereby improving the training efficiency of the copy generation model.

[0100] S212 , using a copy generation model to determine at least one target copy template based on copy generation rules and copy requirement characteristics;

[0101] In one embodiment, a copy generation model is used to screen the copy templates included in the copy generation model based on copy generation rules and copy demand characteristics to obtain at least one target copy template. The target copy template can be a copy template indicated by the copy demand characteristics. It should be noted that one or more candidate copy templates can be determined based on the copy demand characteristics, such as copy templates for new customers, copy templates for old customers, copy templates for discounts, etc., which are specifically determined based on the copy demand characteristics input by the transaction party.

[0102] Specifically, the method for determining the target copy template may be: using a copy generation model to determine at least one candidate copy template for each requirement type based on the copy requirement characteristics, screening each candidate copy template based on the copy generation rules, and obtaining a target copy template corresponding to each requirement type. The candidate copy template may be a template pre-stored in the copy generation model, or a template found on a server or the Internet based on the copy generation requirements. It is understandable that, since the candidate copy template determined based on the copy requirement characteristics is applicable to a variety of output methods, it is necessary to screen the candidate copy templates using the copy generation rules to obtain a target copy template applicable to the output copy of the transaction party.

[0103] For example, Figure 5 As shown, Figure 5 According to the copy generation rule "Chinese character generation", the candidate copy templates "Template 1 Chinese characters" and "Template 2 English" are screened, and "Template 1 Chinese characters" is determined as the target copy template.

[0104] S214, using the copy generation model to substitute the transaction party characteristics into each target copy template, and obtain a set of promotional copy corresponding to the transaction party identifier output by the copy generation model;

[0105] In one embodiment, a copy generation template is used to substitute the transaction party characteristics into the corresponding target copy template to generate promotional copy corresponding to each target copy template, so as to obtain a promotional copy set corresponding to the transaction party identification composed of each promotional copy output by the copy generation model.

[0106] The promotional copy can obtain corresponding features from the transaction party features according to the target copy template, and fuse the features with the target copy template to obtain the promotional copy corresponding to the target copy template.

[0107] For example, Figure 6 As shown, Figure 6 The target copy template in the example is the target copy template for new customers, "Big discount, new customer XX, you are specially invited to come and buy", so the copy demand feature for new customers, "Enjoy 20% discount", is obtained from the transaction party feature, and the feature for new customers is substituted into the target copy template to obtain the promotional copy for new customers, "Big discount, new customers enjoy 20% discount, you are specially invited to come and buy".

[0108] S216, obtaining a selection operation for the promotion and distribution copy set, determining a target promotion and distribution copy, and transmitting the target promotion and distribution copy to the promotion and distribution device corresponding to the transaction party identifier for output;

[0109] In one embodiment, the promotional copy set output by the copy generation model is displayed on the display interface of the terminal device of the transaction party, the transaction party's selection operation on the promotional copy set is obtained, and the target promotional copy corresponding to the selection operation is determined. The selection operation can be the transaction party's operation of selecting each promotional copy in the promotional copy set, which can be specifically selected by voice input or by a click operation on the display interface of the terminal device. It can be set according to actual conditions. The target promotional copy can be the promotional copy determined for output according to the transaction party's selection operation. The target promotional copy can be one or more. The target promotional copy is transmitted to the promotional device corresponding to the transaction party's identifier for output. The promotional device can be a device pre-set by the transaction party and bound to the transaction party's identifier. For example, it can be an audio output device such as a speaker for audio output, or a text output device such as a light board for text output. It can be set according to actual conditions.

[0110] Specifically, the method for the promotion and marketing device to output the target promotion and marketing copy can be: receiving the type selection operation of the transaction party, determining the output method of the target promotion and marketing copy, if the output method is voice output, then transmitting the target promotion and marketing copy to the audio output device, and using the audio output device to output the target promotion and marketing copy; if the output method is text output, then transmitting the target promotion and marketing copy to the text output device, and using the text output device to output the target promotion and marketing copy.

[0111] Furthermore, if the promotion and marketing device is an audio output device, the pedestrian detection result of the geographical area where the transaction party is located is obtained. If the obtained pedestrian detection result indicates that there are pedestrians passing through the geographical area, the audio output device is controlled to output the target promotion and marketing copy. If the obtained pedestrian detection result indicates that there are no pedestrians passing through the geographical area, the audio output device is controlled to stop outputting the target promotion and marketing copy, thereby realizing targeted output of promotion and marketing copy to pedestrians, and stopping the output when no pedestrians pass through the geographical area where the transaction party is located, thereby reducing the impact of the transaction party's output of the target promotion and marketing copy on the surrounding area and avoiding disturbing the public.

[0112] The pedestrian detection result may be the number of pedestrians detected in a geographical area by a pedestrian detection device such as an infrared sensor installed at the transaction party. The geographical area may be a predetermined distance in front of the transaction party's location, for example, a 20-meter radius around the transaction party's storefront. The specific setting may be determined based on actual circumstances.

[0113] Furthermore, the target promotional copy is used by the business party to determine its evaluation, and the evaluation is fed back to the copy generation model to train the copy generation model based on the evaluation. The usage data can be the number of times the business party uses the promotional device to output the target promotional copy, or the change in revenue of the business corresponding to the target promotional copy after the business party uses the promotional device to output the target promotional copy, and the effect of the target promotional copy is determined based on the change in revenue.

[0114] It is understood that if the usage indicates that the target promotional copy has been used more than or equal to a preset number of times, or has had a revenue-increasing effect on the business party, then the target promotional copy is used as a positive training sample to train the copy generation model. If the usage indicates that the target promotional copy has been used less than a preset number of times, or has not had a revenue-increasing effect on the business party, then the target promotional copy is used as a negative training sample to train the copy generation model. The training method of the copy generation model can be set according to actual conditions.

[0115] In an embodiment of this specification, a copy generation model generates a set of promotional copy based on the transaction party's transaction party characteristics and copy requirement characteristics. A target promotional copy within the set is determined based on a selection of the promotional copy set, and the promotional device outputs the target promotional copy. This allows a user to obtain a target promotional copy for promotional purposes by providing transaction party characteristics and the required copy requirement characteristics. The copy generation model then generates a copy that meets the transaction party's requirements based on the transaction party's transaction party characteristics, achieving effective promotional results at a low cost and improving the convenience and practicality of the transaction party's transactional promotion. Furthermore, based on the configuration of copy generation rules, the copy generation model generates promotional copy that meets the transaction party's requirements, thereby improving the transaction party's user experience using the copy generation model. Furthermore, the audio output device is controlled to be turned on or off based on pedestrian detection, thereby achieving targeted output of the target promotional copy, reducing potential nuisance to the transaction party caused by the output of the target promotional copy and improving the transaction party's user experience. In addition, by optimizing the training process of the copy generation model and training the copy generation model based on the usage of the target promotional copy by the business party, the copy generation model can be improved to improve the quality of the promotional copy generated by the copy generation model.

[0116] based on Figure 1 The system architecture will be combined with Figure 7 and Figure 8 , the document processing device provided in the embodiment of this specification is introduced in detail. It should be noted that, Figure 7 The document processing device 1 in the present invention is used to execute the document processing device 1 in the present invention Figure 2-Figure 6For the convenience of explanation, only the part related to the embodiment of this specification is shown. For the specific technical details not disclosed, please refer to this specification. Figure 2-Figure 6 The embodiment shown.

[0117] The feature acquisition unit 11 is used to acquire the business party identifier in the promotion and distribution copy generation instruction, and acquire the business party features and copy requirement features of the business party identifier;

[0118] The copy generation unit 12 is configured to input the transaction party characteristics and the copy requirement characteristics into a copy generation model to obtain a set of promotional copies corresponding to the transaction party identifier;

[0119] The copy output unit 13 is used to obtain a selection operation for the promotion copy set, determine a target promotion copy, and transmit the target promotion copy to the promotion device corresponding to the transaction party identifier for output.

[0120] Optionally, the feature acquisition unit 11 is further configured to:

[0121] In response to a promotional copy generation instruction, determining a transaction party identifier of a transaction party included in the promotional copy generation instruction;

[0122] Searching a transaction database based on the transaction party identifier to obtain transaction party features corresponding to the transaction party identifier;

[0123] Parse the promotional copy generation instruction to obtain the copy requirement characteristics in the promotional copy generation instruction.

[0124] Optionally, the feature acquisition unit 11 is further configured to:

[0125] Outputting inquiry information to the transaction party corresponding to the transaction party identifier, and acquiring transaction party data input by the transaction party in response to the inquiry information;

[0126] Extracting features from the transaction party data to obtain transaction party features of the transaction party;

[0127] A correspondence between the transaction party characteristics and the transaction party identifier is established, and the transaction party characteristics and the transaction party identifier are stored in a transaction database.

[0128] Optionally, the copywriting generating unit 12 is further configured to:

[0129] Obtaining the copywriting generation rules from the copywriting requirement characteristics;

[0130] Inputting the copy generation rules, the transaction party characteristics and the copy requirement characteristics into a copy generation model;

[0131] Determining at least one target copy template based on the copy generation rule and the copy requirement characteristics using the copy generation model;

[0132] The copy generation model is used to substitute the transaction party characteristics into each of the target copy templates to obtain a set of promotional copy corresponding to the transaction party identifier output by the copy generation model.

[0133] Optionally, the copywriting generating unit 12 is further configured to:

[0134] Determining at least one candidate copy template for each of the requirement types based on the copy requirement characteristics using the copy generation model;

[0135] The candidate copy templates are screened based on the copy generation rules to obtain target copy templates corresponding to the demand types.

[0136] Optionally, the document output unit 13 is further configured to:

[0137] Receive the type selection operation of the transaction party and determine the output method of the target promotion copy;

[0138] If the output mode is voice output, the target promotional copy is transmitted to an audio output device, and the target promotional copy is outputted using the audio output device;

[0139] If the output mode is text output, the target promotional copy is transmitted to a text output device, and the target promotional copy is output using the text output device.

[0140] Optionally, the document output unit 13 is further configured to:

[0141] Obtaining pedestrian detection results in the geographic area where the transaction party is located;

[0142] If the pedestrian detection result indicates that a pedestrian has passed through the geographical area, controlling the audio output device to output the target promotional copy;

[0143] If the pedestrian detection result indicates that no pedestrians pass through the geographical area, the audio output device is controlled to stop outputting the target promotional copy.

[0144] Optional, such as Figure 8 As shown, the document processing device 1 further includes a model training unit 14, which is used to:

[0145] Creating sample training data with the same content, inputting the sample training data into the copywriting generation model, and generating a duplicate identification mark;

[0146] Optionally, the copywriting generating unit 12 is further configured to:

[0147] Using a copy generation model to identify duplicate data in the transaction party characteristics and the copy requirement characteristics based on the duplicate identification identifier;

[0148] Remove duplicate data in the transaction party feature and the document requirement feature.

[0149] Optionally, the model training unit 14 is further configured to:

[0150] If a task abnormality occurs during the training of the copywriting generation model, the abnormal training data that causes the task abnormality is removed from the training sample data set, and the copywriting generation model is trained based on the training sample data set with the abnormal training data removed;

[0151] The abnormal training data is trained based on the copywriting generation model until the copywriting generation model is able to process the abnormal training data.

[0152] In an embodiment of this specification, a copy generation model generates a set of promotional copy based on the transaction party's transaction party characteristics and copy requirement characteristics. A target promotional copy within the set is determined based on a selection of the promotional copy set, and the promotional device outputs the target promotional copy. This allows a user to obtain a target promotional copy for promotional purposes by providing transaction party characteristics and the required copy requirement characteristics. The copy generation model then generates a copy that meets the transaction party's requirements based on the transaction party's transaction party characteristics, achieving effective promotional results at a low cost and improving the convenience and practicality of the transaction party's transactional promotion. Furthermore, based on the configuration of copy generation rules, the copy generation model generates promotional copy that meets the transaction party's requirements, thereby improving the transaction party's user experience using the copy generation model. Furthermore, the audio output device is controlled to be turned on or off based on pedestrian detection, thereby achieving targeted output of the target promotional copy, reducing potential nuisance to the transaction party caused by the output of the target promotional copy and improving the transaction party's user experience. In addition, by optimizing the training process of the copy generation model and training the copy generation model based on the usage of the target promotional copy by the business party, the copy generation model can be improved to improve the quality of the promotional copy generated by the copy generation model.

[0153] The embodiment of this specification also provides a computer storage medium that can store multiple program instructions, which are suitable for being loaded and executed by a processor as described above. Figures 1-6 The method steps of the embodiment shown, the specific execution process can be found in Figures 1-6 The detailed description of the illustrated embodiment will not be repeated here.

[0154] The embodiment of this specification also provides a computer program product, which stores at least one instruction, and the at least one instruction is loaded and executed by the processor as described above. Figures 1-6 The item recommendation model training method of the embodiment shown in the figure can be found in the specific execution process. Figures 1-6 The detailed description of the illustrated embodiment will not be repeated here.

[0155] See Figure 9 , is a schematic diagram of the structure of an electronic device provided in the embodiment of this specification. Figure 9 As shown, the electronic device 1000 may include: at least one processor 1001, such as a CPU, at least one network interface 1004, an input / output interface 1003, a memory 1005, and at least one communication bus 1002. The communication bus 1002 is used to realize the connection and communication between these components. The network interface 1004 may optionally include a standard wired interface, a wireless interface (such as a WI-FI interface). The memory 1005 may be a high-speed RAM memory, or a non-volatile memory (non-volatile memory), such as at least one disk memory. The memory 1005 may optionally also be at least one storage device located away from the aforementioned processor 1001. As Figure 9 As shown, the memory 1005 as a computer storage medium may include an operating system, a network communication module, an input and output interface module, and a document processing application.

[0156] exist Figure 9 In the electronic device 1000 shown, the input / output interface 1003 is mainly used to provide an input interface for the user and obtain data input by the user.

[0157] In one embodiment, the processor 1001 may be configured to call a document processing application stored in the memory 1005 and specifically perform the following operations:

[0158] Obtaining the transaction party identifier in the promotional copy generation instruction, and obtaining transaction party characteristics and copy requirement characteristics of the transaction party identifier;

[0159] Inputting the transaction party characteristics and the copy requirement characteristics into a copy generation model to obtain a set of promotional copies corresponding to the transaction party identifier;

[0160] A selection operation for the promotion and marketing copy set is obtained, a target promotion and marketing copy is determined, and the target promotion and marketing copy is transmitted to a promotion and marketing device corresponding to the transaction party identifier for output.

[0161] Optionally, when executing the instruction to obtain the transaction party identifier in the promotional copy generation instruction and obtaining transaction party characteristics and copy requirement characteristics of the transaction party identifier, the processor 1001 specifically performs the following operations:

[0162] In response to a promotional copy generation instruction, determining a transaction party identifier of a transaction party included in the promotional copy generation instruction;

[0163] Searching a transaction database based on the transaction party identifier to obtain transaction party features corresponding to the transaction party identifier;

[0164] Parse the promotional copy generation instruction to obtain the copy requirement characteristics in the promotional copy generation instruction.

[0165] Optionally, before executing the instruction to generate the promotional copy, the processor 1001 further performs the following operations:

[0166] Outputting inquiry information to the transaction party corresponding to the transaction party identifier, and acquiring transaction party data input by the transaction party in response to the inquiry information;

[0167] Extracting features from the transaction party data to obtain transaction party features of the transaction party;

[0168] A correspondence between the transaction party characteristics and the transaction party identifier is established, and the transaction party characteristics and the transaction party identifier are stored in a transaction database.

[0169] Optionally, before inputting the transaction party characteristics and the copy requirement characteristics into the copy generation model, the processor 1001 further performs the following operations:

[0170] Obtaining the copywriting generation rules from the copywriting requirement characteristics;

[0171] When the processor 1001 inputs the transaction party characteristics and the copy requirement characteristics into the copy generation model to obtain a set of promotional copies corresponding to the transaction party identifier, the processor 1001 specifically performs the following operations:

[0172] Inputting the copy generation rules, the transaction party characteristics and the copy requirement characteristics into a copy generation model;

[0173] Determining at least one target copy template based on the copy generation rule and the copy requirement characteristics using the copy generation model;

[0174] The copy generation model is used to substitute the transaction party characteristics into each of the target copy templates to obtain a set of promotional copy corresponding to the transaction party identifier output by the copy generation model.

[0175] Optionally, the copy requirement characteristics include at least one requirement type. When the processor 1001 determines at least one target copy template based on the copy generation rule and the copy requirement characteristics using the copy generation model, the processor 1001 specifically performs the following operations:

[0176] Determining at least one candidate copy template for each of the requirement types based on the copy requirement characteristics using the copy generation model;

[0177] The candidate copy templates are screened based on the copy generation rules to obtain target copy templates corresponding to the demand types.

[0178] Optionally, when executing the process of transmitting the target promotion and marketing document to the promotion and marketing device corresponding to the transaction party identifier for output, the processor 1001 specifically performs the following operations:

[0179] Receive the type selection operation of the transaction party and determine the output method of the target promotion copy;

[0180] If the output mode is voice output, the target promotional copy is transmitted to an audio output device, and the target promotional copy is outputted using the audio output device;

[0181] If the output mode is text output, the target promotional copy is transmitted to a text output device, and the target promotional copy is output using the text output device.

[0182] Optionally, when executing the output of the target promotional copy using the audio output device, the processor 1001 specifically performs the following operations:

[0183] Obtaining pedestrian detection results in the geographic area where the transaction party is located;

[0184] If the pedestrian detection result indicates that a pedestrian has passed through the geographical area, controlling the audio output device to output the target promotional copy;

[0185] If the pedestrian detection result indicates that no pedestrians pass through the geographical area, the audio output device is controlled to stop outputting the target promotional copy.

[0186] Optionally, before executing the instruction to obtain the transaction party identifier in the promotional copy generation instruction, the processor 1001 further performs the following operations:

[0187] Creating sample training data with the same content, inputting the sample training data into the copywriting generation model, and generating a duplicate identification mark;

[0188] After inputting the transaction party characteristics and the copy requirement characteristics into the copy generation model, the processor 1001 further performs the following operations:

[0189] Using a copy generation model to identify duplicate data in the transaction party characteristics and the copy requirement characteristics based on the duplicate identification identifier;

[0190] Remove duplicate data in the transaction party feature and the document requirement feature.

[0191] Optionally, before executing the instruction to obtain the transaction party identifier in the promotional copy generation instruction, the processor 1001 further performs the following operations:

[0192] If a task abnormality occurs during the training of the copywriting generation model, the abnormal training data that causes the task abnormality is removed from the training sample data set, and the copywriting generation model is trained based on the training sample data set with the abnormal training data removed;

[0193] The abnormal training data is trained based on the copywriting generation model until the copywriting generation model is able to process the abnormal training data.

[0194] In an embodiment of this specification, a copy generation model generates a set of promotional copy based on the transaction party's transaction party characteristics and copy requirement characteristics. A target promotional copy within the set is determined based on a selection of the promotional copy set, and the promotional device outputs the target promotional copy. This allows a user to obtain a target promotional copy for promotional purposes by providing transaction party characteristics and the required copy requirement characteristics. The copy generation model then generates a copy that meets the transaction party's requirements based on the transaction party's transaction party characteristics, achieving effective promotional results at a low cost and improving the convenience and practicality of the transaction party's transactional promotion. Furthermore, based on the configuration of copy generation rules, the copy generation model generates promotional copy that meets the transaction party's requirements, thereby improving the transaction party's user experience using the copy generation model. Furthermore, the audio output device is controlled to be turned on or off based on pedestrian detection, thereby achieving targeted output of the target promotional copy, reducing potential nuisance to the transaction party caused by the output of the target promotional copy and improving the transaction party's user experience. In addition, by optimizing the training process of the copy generation model and training the copy generation model based on the usage of the target promotional copy by the business party, the copy generation model can be improved to improve the quality of the promotional copy generated by the copy generation model.

[0195] Those skilled in the art will appreciate that all or part of the processes in the above-described method embodiments can be implemented by instructing related hardware through a computer program. The program can be stored in a computer-readable storage medium, and when executed, the program can include the processes in the above-described method embodiments. The storage medium can be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

[0196] The above disclosure is only a preferred embodiment of this specification, and certainly cannot be used to limit the scope of rights of this specification. Therefore, equivalent changes made according to the claims of this specification are still within the scope covered by this specification.

Claims

1. A method for processing a document, the method comprising: Obtaining the transaction party identifier in the publicity copy generation instruction, and obtaining transaction party characteristics and copy requirement characteristics of the transaction party identifier; Inputting the transaction party characteristics and the copy requirement characteristics into a copy generation model to obtain a set of promotional copies corresponding to the transaction party identifier; A selection operation for the promotion and marketing copy set is obtained, a target promotion and marketing copy is determined, and the target promotion and marketing copy is transmitted to a promotion and marketing device corresponding to the transaction party identifier for output.

2. According to the method of claim 1, the step of obtaining the transaction party identifier in the publicity copy generation instruction and obtaining transaction party characteristics and copy requirement characteristics of the transaction party identifier comprises: In response to a promotional copy generation instruction, determining a transaction party identifier of a transaction party included in the promotional copy generation instruction; Searching in a transaction database based on the transaction party identifier to obtain a transaction party feature corresponding to the transaction party identifier; The promotional copywriting generation instruction is parsed to obtain the copywriting requirement characteristics in the promotional copywriting generation instruction.

3. The method according to claim 2, before responding to the promotional copywriting generation instruction, further comprising: Outputting inquiry information to the transaction party corresponding to the transaction party identifier, and acquiring transaction party data input by the transaction party in response to the inquiry information; Extracting features from the transaction party data to obtain transaction party features of the transaction party; A corresponding relationship between the transaction party characteristics and the transaction party identification is established, and the transaction party characteristics and the transaction party identification are stored in a transaction database.

4. The method according to claim 1, before inputting the transaction party characteristics and the copy requirement characteristics into the copy generation model, further comprising: Obtaining the copywriting generation rules in the copywriting requirement characteristics; The step of inputting the transaction party characteristics and the copy requirement characteristics into a copy generation model to obtain a set of promotional copies corresponding to the transaction party identifier includes: Inputting the copy generation rules, the transaction party characteristics and the copy requirement characteristics into a copy generation model; Determine at least one target copy template based on the copy generation rule and the copy requirement characteristics using the copy generation model; The copy generation model is used to substitute the transaction party characteristics into each of the target copy templates to obtain a set of promotional copy corresponding to the transaction party identifier output by the copy generation model.

5. The method according to claim 4, wherein the copy requirement characteristics include at least one requirement type, and the step of using the copy generation model to determine at least one target copy template based on the copy generation rules and the copy requirement characteristics comprises: Determine at least one candidate copy template for each of the demand types based on the copy demand characteristics using the copy generation model; The candidate copy templates are screened based on the copy generation rules to obtain target copy templates corresponding to the demand types.

6. The method according to claim 1, wherein the step of transmitting the target promotional copy to the promotional device corresponding to the transaction party identifier for output comprises: Receive the type selection operation of the transaction party and determine the output method of the target promotion copy; If the output mode is voice output, the target promotional copy is transmitted to an audio output device, and the target promotional copy is outputted using the audio output device; If the output mode is text output, the target promotional copy is transmitted to a text output device, and the target promotional copy is outputted using the text output device.

7. The method according to claim 6, wherein the step of outputting the target promotional copy using the audio output device comprises: Obtaining pedestrian detection results in the geographical area where the transaction party is located; If the pedestrian detection result indicates that there are pedestrians passing through the geographical area, controlling the audio output device to output the target promotional copy; If the pedestrian detection result indicates that no pedestrians pass through the geographical area, the audio output device is controlled to stop outputting the target promotional copy.

8. The method according to claim 1, before obtaining the transaction party identifier in the publicity copy generation instruction, further comprising: Creating sample training data with the same content, inputting the sample training data into a copywriting generation model, and generating a duplicate identification mark; After the transaction party characteristics and the copy requirement characteristics are input into the copy generation model, the method further includes: Using a copywriting generation model to identify duplicate data in the transaction party characteristics and the copywriting requirement characteristics based on the duplicate identification identifier; Remove duplicate data in the transaction party feature and the document requirement feature.

9. The method according to claim 1, before obtaining the transaction party identifier in the publicity copy generation instruction, further comprising: If a task abnormality occurs during the training of the copywriting generation model, the abnormal training data causing the task abnormality is removed from the training sample data set, and the copywriting generation model is trained based on the training sample data set with the abnormal training data removed; The abnormal training data is trained based on the text generation model until the text generation model can process the abnormal training data.

10. A document processing device, comprising: A feature acquisition unit, used to acquire a transaction party identifier in the publicity copy generation instruction, and acquire transaction party features and copy requirement features of the transaction party identifier; A copy generation unit, used for inputting the transaction party characteristics and the copy requirement characteristics into a copy generation model to obtain a set of promotional copies corresponding to the transaction party identifier; The copy output unit is used to obtain a selection operation for the promotion copy set, determine a target promotion copy, and transmit the target promotion copy to the promotion device corresponding to the transaction party identifier for output.

11. A computer-readable storage medium storing a computer program code, wherein when the computer program code is executed, the method according to any one of claims 1 to 9 is implemented.

12. An electronic device comprising: A processor and a memory; wherein the memory stores a computer program, and the computer program is suitable for being loaded by the processor and executing the steps of the method as claimed in any one of claims 1 to 9.

13. A computer program product having at least one instruction stored thereon, wherein when the at least one instruction is executed by a processor, the steps of the method according to any one of claims 1 to 9 are implemented.

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