Content promotion method and device, medium, electronic equipment and program product

Abstract

The invention provides a content promotion method and device, a medium, electronic equipment and a program product, and relates to the technical field of Internet, the method comprises the steps that an order creation page is displayed in response to a promotion request for promotion content, the order creation page comprises at least one promotion strategy for the promotion content, and when the promotion strategy is in a selected state, the promotion content is promoted. The order creation page displays an estimated promotion effect corresponding to the promotion strategy; and then, in response to an order creation operation triggered on the order creation page, creating a promotion order for the promotion content based on the target promotion strategy selected on the order creation page, so that the promotion strategy can be provided for the user to enable the user to quickly create the promotion order, and the promotion efficiency can be improved by displaying the estimated promotion effect. In addition, the user can intuitively understand the promotion effect brought by execution of the promotion strategy, so that the user has predictability on the promotion strategy effect, and the probability of using the promotion strategy by the user is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular, to a content promotion method, device, medium, electronic device and program product. Background Art

[0002] With the development of the Internet, users are increasingly relying on online information promotion. However, the cost of online information promotion is also gradually increasing. In related technologies, before users conduct online information promotion, the specific promotion effect is unpredictable, which easily leads to users losing information about online information promotion. Especially for users with limited budgets, the unpredictability of promotion effects reduces the probability of users using online information promotion. Summary of the invention

[0003] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0004] In a first aspect, the present disclosure provides a content promotion method, comprising: In response to a promotion request for promotion content, displaying an order creation page, the order creation page including at least one promotion strategy for the promotion content, and when the promotion strategy is in a selected state, the order creation page displays an estimated promotion effect corresponding to the promotion strategy; In response to an order creation operation triggered on the order creation page, a promotion order for the promotion content is created based on the target promotion strategy selected on the order creation page, wherein the promotion order is used to instruct promotion of the promotion content based on the target promotion strategy.

[0005] In a second aspect, the present disclosure provides a content promotion device, comprising: A display module is configured to display an order creation page in response to a promotion request for promotion content, wherein the order creation page includes at least one promotion strategy for the promotion content, and when the promotion strategy is in a selected state, the order creation page displays an estimated promotion effect corresponding to the promotion strategy; A creation module is configured to respond to an order creation operation triggered on the order creation page and, based on the target promotion strategy selected on the order creation page, create a promotion order for the promotion content, wherein the promotion order is used to instruct the promotion of the promotion content based on the target promotion strategy.

[0006] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which, when executed by a processing device, implements the steps of the method described in the first aspect.

[0007] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0008] In a fifth aspect, the present disclosure provides a computer program product, including a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0009] Based on the above technical solution, in response to a promotion request for promotional content, an order creation page is displayed, wherein the order creation page includes at least one promotion strategy for the promotional content, and when the promotion strategy is in a selected state, the order creation page displays the estimated promotion effect corresponding to the promotion strategy; then, in response to the order creation operation triggered on the order creation page, a promotional order for the promotional content is created based on the target promotion strategy selected on the order creation page. This not only provides the user with a promotion strategy so that the user can quickly create a promotion order, but also, by displaying the estimated promotion effect, allows the user to intuitively understand the promotion effect that can be brought about by executing the promotion strategy, so that the user has anticipation for the effect of the promotion strategy, thereby increasing the probability of the user using the promotion strategy.

[0010] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 The present invention is a flowchart of a content promotion method according to an exemplary embodiment.

[0012] Figure 2 The diagram is a schematic diagram of triggering a promotion request according to an exemplary embodiment.

[0013] Figure 3 It is a schematic diagram of an order creation page according to an exemplary embodiment.

[0014] Figure 4 It is a schematic diagram of a policy configuration page according to an exemplary embodiment.

[0015] Figure 5 It is a schematic diagram of an order details page according to an exemplary embodiment.

[0016] Figure 6 is a schematic diagram of an effect details page according to an exemplary embodiment.

[0017] Figure 7 The figure is a schematic diagram showing module connections of a content promotion device according to an exemplary embodiment.

[0018] Figure 8 It is a schematic structural diagram of an electronic device according to an exemplary embodiment. DETAILED DESCRIPTION

[0019] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0020] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0021] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0022] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0023] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0024] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0025] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0026] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0027] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0028] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0029] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0030] Figure 1 FIG. 1 is a flow chart showing a content promotion method according to an exemplary embodiment. Figure 1 As shown, the embodiment of the present disclosure provides a content promotion method, which can be specifically performed by a content promotion device, which can be implemented by software and / or hardware and configured in an electronic device. Figure 1 As shown, the method may include the following steps.

[0031] In step 110, in response to a promotion request for promotional content, an order creation page is displayed, the order creation page includes at least one promotion strategy for the promotional content, and when the promotion strategy is selected, the order creation page displays an estimated promotion effect corresponding to the promotion strategy.

[0032] Here, the promotional content may refer to multimedia content, products, live broadcast rooms, and other content that can be promoted online. In different scenarios, the promotional content may be different. For example, in the live broadcast room promotion scenario, the promotional content described in the embodiment of the present disclosure may be the live broadcast room. In the product promotion scenario, the promotional content described in the embodiment of the present disclosure may be the product. In the multimedia content (such as video, audio, graphics, and other multimedia resources) promotion scenario, the promotional content described in the embodiment of the present disclosure may be multimedia content.

[0033] The promotion request for the promotion content may be initiated by the user. The user may select the promotion content to be promoted and initiate a promotion request corresponding to the selected promotion content. It should be noted that the user may refer to the advertiser who needs to promote the content.

[0034] Figure 2 FIG. 1 is a schematic diagram showing a triggering promotion request according to an exemplary embodiment. Figure 2 As shown, the user can select a promotion mode (including video / picture promotion mode and live broadcast promotion mode) in the promotion page 201, and select the live broadcast room to be promoted (equivalent to the promotion content), and then trigger a promotion request for the "AAAA" live broadcast room by clicking the "Promote Now" button.

[0035] The electronic device responds to the promotion request and displays an order creation page, wherein the order creation page is used for the user to select a promotion strategy on the order creation page and create a corresponding promotion order.

[0036] On the order creation page, at least one promotion strategy for promotional content is displayed. Promotion strategy is a method for promoting promotional content, and includes promotion budget and promotion duration. For example, the promotion strategy can be to promote promotional content in a preset manner under promotion preset and promotion duration.

[0037] It should be understood that the promotion strategy displayed in the order creation page can be generated by a strategy model. The relevant information of the promotion content can be input into the strategy model to obtain the promotion strategy for the promotion content output by the strategy model. Exemplarily, the strategy model can be a machine learning model such as a neural network model. Of course, in other embodiments, the promotion strategy displayed in the order creation page can also be pre-configured by the developer.

[0038] It is worth noting that the display form of the promotion strategy in the order creation page can be set according to the actual situation. For example, the promotion strategy can be displayed in the form of promotion options, and each promotion option corresponds to a promotion strategy. In other words, the specific parameters corresponding to the promotion strategy are encapsulated as promotion options and presented to the user. When the user selects a promotion option, the user selects the promotion strategy corresponding to the promotion option.

[0039] On the order creation page, when the displayed promotion strategy is in the selected state, the estimated promotion effect corresponding to the promotion strategy is displayed on the order creation page.

[0040] When a user selects a promotion strategy in the order creation page, the promotion strategy is in a selected state. Of course, when the order creation page is displayed, a promotion strategy can be set to be selected by default, and the estimated promotion effect corresponding to the promotion strategy can be directly displayed.

[0041] The estimated promotion effect refers to the promotion effect that may be achieved after the promotion content is promoted through the target promotion strategy. It should be understood that the estimated promotion effect can be generated by an effect estimation model. The target promotion strategy and relevant information of the promotion content can be input into the effect estimation model to obtain the estimated promotion effect output by the effect estimation model. Exemplarily, the effect estimation model can be a machine learning model such as a neural network model.

[0042] It is worth noting that for different types of promotional content, the corresponding types of estimated promotional effects may be different. For example, in the scenario of multimedia content promotion, the promotional content is multimedia content, and accordingly, the estimated promotional effect may include the click-through rate of the multimedia content. For multimedia content, click-through rate is an important factor for measuring the promotion effect, which refers to the ratio of the number of times a certain multimedia content on a page is clicked to the number of times it is displayed. In the scenario of live broadcast room promotion, the promotional content is the live broadcast room, and accordingly, the estimated promotional effect may include the estimated overall payment ROI (Return on Investment) of the live broadcast room, the estimated overall transaction amount of the live broadcast room, the estimated overall order volume of the live broadcast room, and so on.

[0043] In the disclosed embodiment, by displaying the estimated promotion effect corresponding to the selected promotion strategy in the order creation page, the user can intuitively understand the promotion effect that can be brought about by executing the promotion strategy, so that the user has an anticipation of the effect of the promotion strategy, thereby increasing the probability of the user using the promotion strategy. Especially for users with limited budgets, by displaying the estimated promotion effect, it is convenient for users to quickly understand the promotion effect brought about by the promotion strategy, thereby increasing the enthusiasm of users to adopt the promotion strategy for content promotion.

[0044] In some embodiments, the estimated promotion effect corresponding to the promotion strategy may be displayed in an area adjacent to the promotion strategy.

[0045] Figure 3 FIG. 1 is a schematic diagram of an order creation page according to an exemplary embodiment. Figure 3As shown, the first promotion strategy 301, the second promotion strategy 302 and the third promotion strategy 303 are displayed in the order creation page 300. If the first promotion strategy 301 is selected, the estimated promotion effect 304 corresponding to the first promotion strategy 301 is displayed in the order creation page 300.

[0046] like Figure 3 As shown, optional payment methods may also be displayed in the order creation page 300 so that the user can select the desired payment method for payment.

[0047] It is worth mentioning that Figure 3 The style of the order creation page 300 shown is only used as an example. In specific implementation, the style of the order creation page can be designed according to actual needs.

[0048] In step 120, in response to the order creation operation triggered on the order creation page, a promotion order for the promotion content is created based on the target promotion strategy selected on the order creation page, and the promotion order is used to instruct to promote the promotion content based on the target promotion strategy.

[0049] Here, the order creation operation is used to instruct the creation of a promotion order for promotional content. Figure 3 As shown, the order creation operation can be done by clicking Figure 3 It is triggered by the "Order Now" button in.

[0050] The target promotion strategy may be a promotion strategy in a selected state in the order creation page. The user may select any promotion strategy in the order creation page as the target promotion strategy for the promotion content. After the user selects the target promotion strategy, the user may trigger an order creation operation so that the electronic device creates a promotion order for the promotion content based on the selected target promotion strategy.

[0051] It should be noted that when the user selects any promotion strategy, the selected promotion strategy is in a selected state, and accordingly, the estimated promotion effect corresponding to the selected promotion strategy is displayed in the order creation page.

[0052] The promotion order is used to instruct the promotion of the promotion content based on the target promotion strategy. It should be understood that the promotion order can instruct the server to promote the promotion content based on the target promotion strategy included in the promotion order, so that the actual promotion effect can achieve the estimated promotion effect.

[0053] Therefore, in response to a promotion request for promotional content, an order creation page is displayed, wherein the order creation page includes at least one promotion strategy for the promotional content, and when the promotion strategy is in a selected state, the order creation page displays the estimated promotion effect corresponding to the promotion strategy; then, in response to the order creation operation triggered on the order creation page, a promotional order for the promotional content is created based on the target promotion strategy selected on the order creation page. This not only provides the user with a promotion strategy so that the user can quickly create a promotion order, but also, by displaying the estimated promotion effect, allows the user to intuitively understand the promotion effect that can be brought about by executing the promotion strategy, so that the user has anticipation for the effect of the promotion strategy, thereby increasing the probability of the user using the promotion strategy.

[0054] In some feasible implementations, a guarantee mark associated with the promotion strategy may also be displayed in the order creation page.

[0055] Here, in the disclosed embodiment, each promotion strategy may be associated with a corresponding effect guarantee strategy, which is used to provide guarantee services for promotion orders using the corresponding promotion strategy when the actual promotion effect of the promotion content does not reach the estimated promotion effect.

[0056] Of course, in specific implementation, whether at least one promotion strategy displayed in the order creation page is associated with an effect guarantee strategy can be set according to actual needs. In other words, each promotion strategy displayed in the order creation page can be associated with an effect guarantee strategy or not.

[0057] When a promotion strategy is associated with an effect guarantee strategy, the guarantee mark corresponding to the associated effect guarantee strategy can be displayed on the order creation page.

[0058] It should be understood that the effect guarantee strategy can be used to ensure that at least one actual promotion effect can achieve the corresponding estimated promotion effect. For example, the estimated promotion effect includes the estimated overall payment ROI, the estimated overall transaction amount of the live broadcast room, and the estimated overall order volume of the live broadcast room. The effect guarantee strategy can be used to ensure that the actual overall payment ROI can be equal to or greater than the estimated overall payment ROI. For another example, the effect guarantee strategy can be used to ensure that the actual overall payment ROI can be equal to or greater than the estimated overall payment ROI and to ensure that the actual overall order volume is equal to or greater than the estimated overall order volume.

[0059] The guarantee indicator is used to indicate that when the actual promotion effect of the promotion content does not reach the estimated promotion effect, a guarantee service is provided for the promotion order. It should be understood that providing a guarantee service for the promotion order may refer to guaranteeing the cost of the promotion order.

[0060] For example, when the effect guarantee strategy is used to ensure that the actual overall payment ROI can be equal to or greater than the estimated overall payment ROI, the guarantee indicator can be "guarantee ROI". Of course, "guarantee ROI" is only used as an example to illustrate this implementation method. In specific implementation, the guarantee indicator can be set according to needs, and it only needs to indicate that the promotion order is provided with a guarantee service when the actual promotion effect of the promotion content does not reach the estimated promotion effect.

[0061] For example, Figure 3 As shown, the guarantee identifier corresponding to the first promotion strategy 301 may include a first identifier 305 and a second identifier 306 .

[0062] It is worth noting that in the embodiments of the present disclosure, there is no specific limitation on the display position of the guarantee mark in the order creation page, and the display position of the guarantee mark can be set according to the needs. Figure 3 As shown, the first mark 305 may be displayed in the area for displaying the estimated promotion effect 304 , and the second mark 306 may be displayed in the area for displaying the first promotion strategy 301 .

[0063] Of course, if Figure 3 As shown, the second promotion strategy 302 is also associated with a corresponding effect guarantee strategy, and the guarantee mark (ROI guarantee) corresponding to the second promotion strategy 302 can also be displayed in the order creation page 300. The third promotion strategy 303 is not associated with a corresponding effect guarantee strategy, and the guarantee mark of the third promotion strategy 303 is not displayed in the order creation page 300.

[0064] Therefore, by displaying the guarantee mark, the user's confidence in the promotion strategy can be improved. Moreover, by displaying the estimated promotion effect and the guarantee mark, not only can the user quickly understand the effect of the promotion strategy, but also the user's confidence in the promotion can be enhanced, thereby increasing the probability of the user using the promotion strategy for promotion.

[0065] In some feasible implementations, the order creation page includes at least one promotion option, and each promotion option corresponds to a promotion strategy for the promotion content.

[0066] Each promotion strategy is packaged as a promotion option, and the promotion option is displayed on the order creation page, so that the corresponding promotion strategy is displayed on the order creation page in the form of a promotion option. Figure 3 As shown, the first promotion strategy 301 is displayed as a first promotion option of "5 days", the second promotion strategy 302 is displayed as a second promotion option of "3 days", and the third promotion strategy is displayed as a third promotion option of "1 day".

[0067] When a user selects any promotion option in the order creation page, the estimated promotion effect corresponding to the promotion option may be displayed in an area adjacent to the promotion option.

[0068] It should be understood that by displaying at least one promotion option, the promotion strategy is actually presented in the form of a package on the order creation page, so that the user can select different packages to choose different promotion strategies according to their needs.

[0069] It is worth mentioning that by displaying the promotion options corresponding to the promotion strategy, the user does not need to worry about the specific implementation of the promotion strategy, but only needs to care about the estimated promotion effect that the promotion strategy can achieve. This shortens the operation path for users to create promotion orders and improves the efficiency of users in creating promotion orders.

[0070] Accordingly, in step 120, a promotion order for the promotion content may be created based on the target promotion strategy corresponding to the target promotion option selected on the order creation page.

[0071] Here, the user can select a target promotion option from at least one promotion option displayed on the order creation page, and the promotion strategy corresponding to the selected target promotion option is the target promotion strategy. The electronic device creates a promotion order for the promotion content according to the target promotion strategy corresponding to the selected target promotion option.

[0072] Following the above implementation method, Figure 3 As shown, the user can select the first promotion option corresponding to the first promotion strategy 301 in the order creation page 300 to use the first promotion strategy 301 as the target promotion strategy and generate a corresponding promotion order.

[0073] Therefore, by displaying the promotion options corresponding to the promotion strategy, the user does not need to worry about the specific implementation of the promotion strategy, but only needs to care about the estimated promotion effect that the promotion strategy can achieve, thereby shortening the operation path for users to create promotion orders and improving the efficiency of users in creating promotion orders.

[0074] In some feasible implementations, when the promotion content includes a live broadcast room, the promotion strategy is a promotion strategy under preset conditions.

[0075] In the case where the promotion content is a live broadcast room, the promotion strategy for the live broadcast room may be a promotion strategy that satisfies a preset condition. For example, the preset condition is the broadcasting duration that the live broadcast room needs to meet within a preset duration.

[0076] The preset duration can be set according to the actual situation. For example, the preset duration can be 1 day, 1 week, 1 month, etc. The broadcast duration can refer to the total number of days the live broadcast room starts broadcasting. For example, if the preset duration is 1 week and the broadcast duration is 5 days, the preset condition can be that the live broadcast room needs to meet the total number of days of broadcasting to start broadcasting within 1 week. In other words, the corresponding promotion strategy needs to meet the requirement of broadcasting for 5 days within 1 week.

[0077] It should be understood that, when there are multiple promotion strategies, the preset conditions corresponding to the various promotion strategies may be different and may be specifically set according to actual conditions.

[0078] It should be noted that, following the above implementation mode, the estimated promotion effect corresponding to the promotion strategy may refer to the promotion effect that can be achieved by the promotion strategy when the preset conditions are met. For example, if the preset condition is that the live broadcast room needs to meet the total number of broadcast days of 5 days within 1 week, then the corresponding promotion strategy is used to promote the live broadcast room. It is necessary to achieve the corresponding promotion effect when the live broadcast room meets the requirement of 5 days of broadcasting in 1 week. Correspondingly, the corresponding effect guarantee strategy will only be triggered after the preset conditions are met. For example, when the live broadcast room meets the requirement of 5 days of broadcasting in 1 week, if the actual promotion effect of the live broadcast room does not reach the estimated promotion effect, a guarantee service will be provided for the promotion order.

[0079] Correspondingly, the broadcasting time corresponding to the promotion strategy associated with the promotion option can also be displayed in the promotion option.

[0080] Here, the broadcast duration corresponding to the promotion strategy associated with the promotion option refers to the broadcast duration in the preset conditions of the associated promotion strategy. The corresponding broadcast duration can be displayed in the promotion option to show the user the preset conditions that the promotion strategy corresponding to the promotion option needs to meet, so that the user can select different promotion options according to the displayed broadcast duration.

[0081] For example, Figure 3 As shown, the preset condition satisfied by the first promotion strategy 301 for the live broadcast room is that 5 days of broadcasting are required within 7 days, so 5 days (broadcasting duration) is displayed in the first promotion option corresponding to the first promotion strategy 301. The preset condition satisfied by the second promotion strategy 302 for the live broadcast room is that 3 days of broadcasting are required within 7 days, so 3 days is displayed in the first promotion option corresponding to the second promotion strategy 302. The preset condition satisfied by the third promotion strategy 303 for the live broadcast room is that 1 day of broadcasting is required within 7 days, so 1 day is displayed in the third promotion option corresponding to the third promotion strategy 303.

[0082] Therefore, through the above implementation, by displaying the corresponding broadcast duration in the promotion options, it is convenient for users to quickly select corresponding promotion strategies according to their own needs, which greatly improves the efficiency of users in creating promotion orders.

[0083] In some feasible implementations, in response to a configuration operation on the target promotion strategy, a policy configuration page corresponding to the target promotion strategy may be displayed, and in response to an adjustment operation on the target promotion parameters, the target promotion strategy may be adjusted to obtain an adjusted target promotion strategy.

[0084] Here, the strategy configuration page includes at least one promotion parameter corresponding to the target promotion strategy. The promotion parameters are the parameters used by the promotion strategy. Among them, the promotion parameters include at least one of the promotion budget, promotion duration, and available promotion tools. The promotion budget refers to the total amount of money used to promote the promotion content through the target promotion strategy. The promotion duration may refer to the total duration of promoting the promotion content through the target promotion strategy. Of course, the promotion duration may also refer to the duration of a single promotion of the promotion content through the target promotion strategy. For example, in the promotion scenario of the live broadcast room, if the preset condition corresponding to the target promotion strategy is that the broadcast needs to be started for 5 days within 7 days, the promotion duration may be 2 hours of promotion every day when the live broadcast room is started. The promotion tools that can be used may refer to the promotion tools supported by the target promotion strategy, which may be tools such as issuing coupons.

[0085] The configuration operation for the target promotion strategy can be triggered by the user on the order creation page, such as Figure 3 As shown, the user can trigger the configuration operation for the target promotion strategy by clicking the "Package Settings" button. The user can select the promotion option corresponding to the target promotion strategy in the order creation page 300, and then trigger the configuration operation for the target promotion strategy by clicking the corresponding "Package Settings" button to adjust the target promotion strategy.

[0086] The electronic device displays a policy configuration page corresponding to the target promotion policy in response to the configuration operation, wherein the policy configuration page is used to display at least one promotion parameter corresponding to the target promotion policy, so that the user can adjust the promotion parameter of the target promotion policy in the policy configuration page.

[0087] Exemplarily, the policy configuration page may be displayed in the order creation page in the form of a pop-up window or a pull-up page.

[0088] Figure 4 FIG. 1 is a schematic diagram of a policy configuration page according to an exemplary embodiment. Figure 4As shown, the strategy configuration page 400 can be displayed in the form of a pull-up page on the order creation page 300. The first display area 401 of the strategy configuration page 400 is used to display at least one promotion parameter corresponding to the target promotion strategy.

[0089] For example, when the promotion parameters include promotion budget, promotion duration and promotion tools, the first display area 401 of the strategy configuration page 400 displays adjustment options corresponding to the promotion budget, promotion duration and promotion tools, so that the user can adjust the promotion parameters according to the adjustment options.

[0090] The adjustment operation is used to adjust the parameters of the target promotion parameters, thereby adjusting the target promotion strategy. Figure 4 As shown, the promotion parameter of promotion budget can provide a first budget option (249) and a second budget option (469). The user can select the first budget option or the second budget option to determine the promotion budget corresponding to the target promotion strategy. The promotion parameter of promotion duration can be customized by the user to set the daily promotion duration. The promotion parameter of promotion tool can be customized by the user to select whether to use the promotion tool. Figure 4 As shown, if the user turns on the promotion tool, the target promotion strategy will use the "smart coupon issuance" promotion tool to promote the live broadcast room.

[0091] It should be noted that in the strategy configuration page 400, the promotion budget can support multi-level budget switching, so that users can quickly adjust the promotion budget corresponding to the promotion strategy. The promotion duration supports the modification of the daily delivery duration, and users can set it according to their needs. The promotion tool supports whether the user turns on and uses the corresponding promotion tool.

[0092] After the user adjusts the target promotion parameters on the strategy configuration page, in response to the order creation operation, a promotion order for the promotion content is created based on the adjusted target promotion strategy.

[0093] Therefore, through the strategy configuration page, users can customize the selected promotion strategy according to their needs to meet user needs, thereby improving the flexibility of the promotion strategy.

[0094] In some feasible implementations, the strategy configuration page is also used to display the estimated promotion effect corresponding to the target promotion strategy.

[0095] like Figure 4 As shown, the estimated promotion effect of the target promotion strategy under the corresponding promotion parameters can be displayed in real time in the second display area 402 of the strategy configuration page 400.

[0096] Correspondingly, the estimated promotion effect corresponding to the adjusted target promotion strategy can also be displayed in the strategy configuration page.

[0097] Here, when the user adjusts the promotion parameters in the strategy configuration page, the estimated promotion effect corresponding to the adjusted target promotion strategy will also change accordingly. Therefore, the estimated promotion effect corresponding to the adjusted target promotion strategy can be displayed in real time in the strategy configuration page.

[0098] For example, Figure 4 As shown, the estimated promotion effect corresponding to the adjusted target promotion strategy is displayed in real time in the second display area 402 of the strategy configuration page 400.

[0099] Therefore, by displaying the estimated promotion effect corresponding to the adjusted target promotion strategy in real time on the strategy configuration page, users can intuitively understand the promotion effect that can be brought about by executing the adjusted target promotion strategy, so that users can have anticipation for the effect of the adjusted target promotion strategy, thereby increasing the probability of users using the promotion strategy.

[0100] In some practicable implementations, in response to a viewing operation on a promotion order, an order details page corresponding to the promotion order may be displayed, where the order details page includes an order completion status corresponding to the promotion order.

[0101] Here, the viewing operation for the promotion order may refer to the user's viewing operation on the created promotion order. Figure 2 As shown, the user can click the "Order" button in the promotion page 201 to display the order page including the created promotion orders, and then the user can select the promotion order whose details need to be viewed in the order page.

[0102] On the order details page, the order completion status corresponding to the promotion order that the user needs to view is displayed. The order completion status includes the current promotion progress of the promotion order and / or the current promotion effect of the promotion order.

[0103] The current promotion progress of the promotion order indicates the degree to which the promotion order has been currently executed. In accordance with the above embodiment, when the promotion content includes a live broadcast room, the promotion strategy is a promotion strategy under preset conditions. Accordingly, the current promotion progress may include the broadcast time of the live broadcast room and / or the transaction amount progress.

[0104] The current promotion effect of the promotion order refers to the promotion effect achieved by the currently executed promotion order. Following the above embodiment, when the promotion content is a live broadcast room, the promotion effect can include the promotion effect under the effect indicators of the overall transaction amount, overall consumption, overall payment ROI, overall number of completed orders, overall transaction smart coupon amount, overall estimated amount of uncompleted pre-sale orders, etc.

[0105] In some embodiments, when the current promotion progress includes the broadcast time of the live broadcast room, the broadcast time is displayed through a calendar in the order details page.

[0106] The "on-air duration" refers to the current on-air duration of the live broadcast room. If the promotion strategy corresponding to the promotion order requires the live broadcast to be broadcast for 5 days within a week, the "on-air duration" can be the number of days the live broadcast room is on-air.

[0107] It should be understood that in the order details page, the live broadcast time of the live broadcast room is displayed through the calendar. For example, if the promotion strategy corresponding to the promotion order needs to meet the requirement of broadcasting for 5 days within 1 week, the corresponding calendar can be used to display whether the user has broadcasted every day.

[0108] By displaying the broadcast time through the calendar, the user's broadcast strategy can be visualized, so that the user can intuitively understand the user's current promotion progress, and it is convenient for the user to understand whether the current broadcast strategy meets the requirements of the promotion order, so that the user can adjust the broadcast strategy in time.

[0109] Figure 5 FIG. 1 is a schematic diagram of an order details page according to an exemplary embodiment. Figure 5 As shown, in the order details page 500, the broadcast time of the live broadcast room can be displayed through the calendar 501, the transaction amount progress can be displayed through the progress bar 502, and the current promotion effect of the promotion order under various effect indicators can be displayed through the effect display module 503.

[0110] like Figure 5 As shown, in the promotion scenario of the live broadcast room, the calendar 501 can display whether the live broadcast room is on the corresponding date. For example, if the live broadcast room has been on the date in the past, the date in the calendar 501 will be displayed as completed. If the live broadcast room is on the current date, the date in the calendar 501 will be displayed as in progress. In the date corresponding to the future time in the calendar 501, it can be displayed as to be started.

[0111] Of course, other content may also be displayed in the order details page 500. For example, a corresponding guarantee mark 504 may be displayed to show that the promotion order is being protected by the effect guarantee strategy.

[0112] It should be noted that Figure 5 The order details page 500 shown is only used as an example, and the specific style of the order details page can be set according to actual needs.

[0113] Therefore, by displaying the order details page, users can view the order completion status of the promotion order in real time, so that users can adjust strategies in real time according to the order completion status. Moreover, by displaying the order completion status on the order details page, users can easily view the data of the promotion order, so as to provide users with timely feedback on the promotion effect during the promotion process.

[0114] In some feasible implementations, the current promotion effect includes the current promotion effect of the promotion order under the effect index of at least one dimension.

[0115] Among them, the effect index refers to the parameter used to represent the promotion effect. For different promotional content, the effect index representing the promotion effect point may be different. When the promotional content is a live broadcast room, the effect index may include the overall transaction amount, overall consumption, overall payment ROI, overall number of completed orders, overall transaction amount of smart coupons, overall estimated amount of uncompleted pre-sale orders, and other dimensions of the effect index. For another example, when the promotional content is multimedia content, the effect index may be the effect index of the click-through rate, overall consumption, and other dimensions.

[0116] Accordingly, in response to a viewing operation on the current promotion effect, an effect details page can be displayed, and the effect details page includes the current promotion effect under at least one dimension of effect indicators; then, in response to a selection operation on the target effect indicator, a visualization chart corresponding to the target effect indicator is displayed in the effect details page, and the visualization chart is used to graphically display the current promotion effect corresponding to the target effect indicator.

[0117] Here, the viewing operation for the current promotion effect may refer to an operation triggered by the user in the order details page to view the details of the current promotion effect. Figure 5 As shown, the user can click the "View Details" button in the effect details page 500 to trigger a viewing operation for the current promotion effect and display the effect details page.

[0118] In response to the viewing operation on the current promotion effect, the electronic device displays an effect details page, wherein the current promotion effect under at least one dimension of effect indicators is displayed on the effect details page.

[0119] In response to the selection operation of the target effect indicator triggered by the user, a visualization chart corresponding to the target effect indicator can be displayed in the effect details page. The visualization chart refers to the data corresponding to the target effect indicator displayed in a graphical manner. The visualization chart can be a bar chart, a curve chart, and other types of visualization charts.

[0120] Figure 6 FIG. 1 is a schematic diagram of an effect details page according to an exemplary embodiment. Figure 6As shown, in the effect details page 600, the current promotion effect of the promotion order under each effect indicator can be displayed through the effect display module 503. When the user selects "overall transaction amount" and "overall consumption" as the target effect indicators, in the effect details page 600, the current promotion effect under the target effect indicators of "overall transaction amount" and "overall consumption" is displayed through a visualization chart 601.

[0121] Of course, in the effect details page 600, a calendar 501, a progress bar 502 and the like may also be displayed. Figure 6 The effect details page 600 shown is only used as an example, and the specific style of the effect details page can be set according to actual needs.

[0122] Therefore, through the above implementation, the current promotion effect corresponding to the target effect indicator is displayed through a visual chart, so that the user can intuitively understand the promotion effect of the promotion order, and the user can adjust the strategy in time according to the promotion effect displayed graphically.

[0123] Figure 7 FIG. 1 is a schematic diagram showing module connections of a content promotion device according to an exemplary embodiment. Figure 7 As shown, the embodiment of the present disclosure provides a content promotion device 700, and the content promotion device 700 includes: The display module 701 is configured to display an order creation page in response to a promotion request for promotion content, wherein the order creation page includes at least one promotion strategy for the promotion content, and when the promotion strategy is selected, the order creation page displays an estimated promotion effect corresponding to the promotion strategy; The creation module 702 is configured to create a promotion order for the promotion content in response to an order creation operation triggered on the order creation page, based on the target promotion strategy selected on the order creation page, wherein the promotion order is used to instruct the promotion of the promotion content based on the target promotion strategy.

[0124] Optionally, the display module 701 is further configured to: A guarantee mark associated with the promotion strategy is displayed on the order creation page, and the guarantee mark is used to indicate that a guarantee service is provided for the promotion order when the actual promotion effect of the promotion content does not reach the estimated promotion effect.

[0125] Optionally, the order creation page includes at least one promotion option, each of which corresponds to a promotion strategy for the promotion content; the creation module 702 is specifically configured to: A promotion order for the promotion content is created based on a target promotion strategy corresponding to the target promotion option selected on the order creation page.

[0126] Optionally, when the promotion content includes a live broadcast room, the promotion strategy is a promotion strategy under a preset condition, and the preset condition is a broadcasting duration that the live broadcast room needs to meet within a preset duration; the display module 701 is further configured to: The broadcasting time corresponding to the promotion strategy associated with the promotion option is displayed in the promotion option.

[0127] Optionally, the display module 701 is further configured to: In response to a configuration operation for the target promotion strategy, a strategy configuration page corresponding to the target promotion strategy is displayed, the strategy configuration page including at least one promotion parameter corresponding to the target promotion strategy, the promotion parameter including at least one of a promotion budget, a promotion duration, and available promotion tools; In response to the adjustment operation on the target promotion parameter, the target promotion strategy is adjusted to obtain an adjusted target promotion strategy.

[0128] Optionally, the strategy configuration page is further used to display the estimated promotion effect corresponding to the target promotion strategy; the display module 701 is further configured to: The estimated promotion effect corresponding to the adjusted target promotion strategy is displayed in the strategy configuration page.

[0129] Optionally, the display module 701 is further configured to: In response to a viewing operation on the promotion order, an order details page corresponding to the promotion order is displayed, the order details page including an order completion status corresponding to the promotion order, the order completion status including a current promotion progress of the promotion order and / or a current promotion effect of the promotion order.

[0130] Optionally, when the promotion content includes a live broadcast room, the promotion strategy is a promotion strategy under preset conditions, and the preset conditions are the broadcast duration that the live broadcast room needs to meet within a preset duration; the current promotion progress includes the broadcast duration of the live broadcast room, and the broadcast duration is displayed through a calendar in the order details page.

[0131] Optionally, the current promotion effect includes the current promotion effect of the promotion order under the effect index of at least one dimension; the display module 701 is further configured to: In response to a viewing operation on the current promotion effect, an effect details page is displayed, wherein the effect details page includes the current promotion effect under the effect indicator of the at least one dimension; In response to a selection operation on a target effect indicator, a visualization chart corresponding to the target effect indicator is displayed in the effect details page, and the visualization chart is used to graphically display the current promotion effect corresponding to the target effect indicator.

[0132] Regarding the content promotion device 700 in the above embodiment, the method logic executed by each functional module has been described in detail in the part about the method, which will not be repeated here.

[0133] Reference below Figure 8 , which shows a schematic diagram of the structure of an electronic device (e.g., terminal device) 800 suitable for implementing the embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (e.g., vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 8 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0134] like Figure 8 As shown, the electronic device 800 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 801, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 802 or a program loaded from a storage device 808 to a random access memory (RAM) 803. In the RAM 803, various programs and data required for the operation of the electronic device 800 are also stored. The processing device 801, the ROM 802, and the RAM 803 are connected to each other via a bus 804. An input / output (I / O) interface 805 is also connected to the bus 804.

[0135] Typically, the following devices may be connected to the I / O interface 805: an input device 806 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 807 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 808 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 809. The communication device 809 may allow the electronic device 800 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 8 The electronic device 800 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0136] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 809, or installed from a storage device 808, or installed from a ROM 802. When the computer program is executed by the processing device 801, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0137] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0138] In some embodiments, the electronic devices may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0139] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0140] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: displays an order creation page in response to a promotion request for promotion content, and the order creation page includes at least one promotion strategy for the promotion content. When the promotion strategy is in a selected state, the order creation page displays the estimated promotion effect corresponding to the promotion strategy; in response to an order creation operation triggered on the order creation page, creates a promotion order for the promotion content based on the target promotion strategy selected on the order creation page, and the promotion order is used to instruct the promotion of the promotion content based on the target promotion strategy.

[0141] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0142] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0143] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0144] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0145] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0146] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0147] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0148] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A content promotion method, characterized in that: include: In response to a promotion request for promotion content, displaying an order creation page, the order creation page including at least one promotion strategy for the promotion content, and when the promotion strategy is in a selected state, the order creation page displays an estimated promotion effect corresponding to the promotion strategy; In response to an order creation operation triggered on the order creation page, a promotion order for the promotion content is created based on the target promotion strategy selected on the order creation page, wherein the promotion order is used to instruct promotion of the promotion content based on the target promotion strategy.

2. The method according to claim 1, characterized in that The method further comprises: A guarantee mark associated with the promotion strategy is displayed on the order creation page, and the guarantee mark is used to indicate that a guarantee service is provided for the promotion order when the actual promotion effect of the promotion content does not reach the estimated promotion effect.

3. The method according to claim 1, characterized in that The order creation page includes at least one promotion option, each of which corresponds to a promotion strategy for the promotion content; The step of creating a promotion order for the promotion content based on the target promotion strategy selected on the order creation page includes: A promotion order for the promotion content is created based on a target promotion strategy corresponding to the target promotion option selected on the order creation page.

4. The method according to claim 3, characterized in that In the case where the promotion content includes a live broadcast room, the promotion strategy is a promotion strategy under a preset condition, and the preset condition is a broadcasting duration that the live broadcast room needs to meet within a preset duration; the method further includes: The broadcasting time corresponding to the promotion strategy associated with the promotion option is displayed in the promotion option.

5. The method according to claim 1, characterized in that The method further comprises: In response to a configuration operation for the target promotion strategy, a strategy configuration page corresponding to the target promotion strategy is displayed, the strategy configuration page including at least one promotion parameter corresponding to the target promotion strategy, the promotion parameter including at least one of a promotion budget, a promotion duration, and available promotion tools; In response to the adjustment operation on the target promotion parameter, the target promotion strategy is adjusted to obtain an adjusted target promotion strategy.

6. The method according to claim 5, characterized in that The strategy configuration page is also used to display the estimated promotion effect corresponding to the target promotion strategy; the method also includes: The estimated promotion effect corresponding to the adjusted target promotion strategy is displayed in the strategy configuration page.

7. The method according to any one of claims 1 to 6, characterized in that The method further comprises: In response to a viewing operation on the promotion order, an order details page corresponding to the promotion order is displayed, the order details page including an order completion status corresponding to the promotion order, the order completion status including a current promotion progress of the promotion order and / or a current promotion effect of the promotion order.

8. The method according to claim 7, characterized in that In the case where the promotion content includes a live broadcast room, the promotion strategy is a promotion strategy under preset conditions, and the preset conditions are the broadcast duration that the live broadcast room needs to meet within a preset duration; the current promotion progress includes the broadcast duration of the live broadcast room, and the broadcast duration is displayed through a calendar in the order details page.

9. The method according to claim 7, characterized in that: The current promotion effect includes the current promotion effect of the promotion order under at least one dimension of effect indicators; the method further includes: In response to a viewing operation on the current promotion effect, an effect details page is displayed, wherein the effect details page includes the current promotion effect under the effect indicator of the at least one dimension; In response to a selection operation on a target effect indicator, a visualization chart corresponding to the target effect indicator is displayed in the effect details page, and the visualization chart is used to graphically display the current promotion effect corresponding to the target effect indicator.

10. A content promotion device, characterized in that: include: A display module is configured to display an order creation page in response to a promotion request for promotion content, wherein the order creation page includes at least one promotion strategy for the promotion content, and when the promotion strategy is in a selected state, the order creation page displays an estimated promotion effect corresponding to the promotion strategy; A creation module is configured to respond to an order creation operation triggered on the order creation page and, based on the target promotion strategy selected on the order creation page, create a promotion order for the promotion content, wherein the promotion order is used to instruct the promotion of the promotion content based on the target promotion strategy.

11. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 9 are implemented.

12. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 9.

13. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method described in any one of claims 1 to 9 are implemented.

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