Multimedia resource interaction method and device, electronic equipment and storage medium

Abstract

The invention relates to a multimedia resource interaction method and device, electronic equipment and a storage medium. The method comprises the following steps: displaying a multimedia display page, wherein a target multimedia resource is displayed in the multimedia display page; in response to a target resource favorite interaction operation triggered in the multimedia display page, displaying a target interaction special effect corresponding to a target favorite degree; the target favorite degree is the favorite degree of the target multimedia resource represented by the target resource favorite interaction operation. According to the technical scheme provided by the invention, the favorite expression accuracy of the multimedia resources can be improved, so that the favorite interaction participation degree of the user expression can be improved.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to an interactive method, device, electronic device and storage medium for multimedia resources. Background Art

[0002] With the development of multimedia technology, interactions based on multimedia resources have received more and more attention. For example, social interactions based on short videos have been widely used. For example, short video users express their love for short videos by triggering likes and other operations on short videos. In related technologies, considering that single-clicking the screen generally pauses the playback of a short video, the triggering like operation is selected by clicking the like control or double-clicking the screen to achieve the purpose of liking the short video. However, the triggering like operation is relatively fixed and single in expressing the user's love for the short video, resulting in a low degree of participation in the interaction of liking short videos. Summary of the invention

[0003] The present disclosure provides a multimedia resource interactive method, device, electronic device and storage medium, which can at least improve the accuracy of expressing likes for multimedia resources, thereby improving the interactive rate of expressing likes. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, there is provided a method for interacting with multimedia resources, comprising:

[0005] Displaying a multimedia presentation page, wherein the multimedia presentation page displays a target multimedia resource;

[0006] In response to a target resource liking interactive operation triggered in the multimedia display page, a target interactive special effect corresponding to a target liking degree is displayed; the target liking degree is the liking degree of the target multimedia resource represented by the target resource liking interactive operation.

[0007] In one possible implementation, the target resource favorite interaction operation is one of a plurality of resource favorite interaction operations, each of the plurality of resource favorite interaction operations represents a different degree of liking for the target multimedia resource, and different degrees of liking correspond to different interactive effects, wherein the visual prominence of each interactive effect or the account closeness expressed by each interactive effect is positively correlated with the degree of liking corresponding to each interactive effect.

[0008] In a possible implementation, the target resource favorite interaction operation is a click operation on a target object, and the target object is a screen or a resource favorite interaction control displayed in the multimedia display page; the target resource favorite interaction operation triggered in the multimedia display page displays a target interaction special effect corresponding to the target favorite degree, including:

[0009] In response to a click operation on the target object, the target interactive special effect corresponding to the number of consecutive clicks of the click operation is displayed; the target liking degree is positively correlated with the number of consecutive clicks.

[0010] In a possible implementation, the multimedia display page further displays a plurality of resource preference controls, and the plurality of resource preference controls are used to be triggered to express different degrees of preference for the target multimedia resource; the target resource preference interaction operation triggered in the multimedia display page displays a target interaction effect corresponding to the target preference, including:

[0011] In response to triggering a target resource preference control among the multiple resource preference controls, displaying a target interactive special effect corresponding to the target preference;

[0012] The target preference level is the preference level for the target multimedia resource expressed by the target resource preference level control.

[0013] In a possible implementation, the target interactive special effect includes at least one of the following:

[0014] Contains special effects of a favorite icon; the favorite icon is an icon of a resource favorite interactive control in the multimedia display page;

[0015] Or, a special effect of moving an image containing a favorite icon to the favorite interactive control of the resource;

[0016] Or, a special effect including a first account identifier; the first account identifier is the identifier of the browsing account that triggers the favorite interactive operation of the target resource;

[0017] Or, a special effect including a target image; the target image is an image in a multimedia resource published by the browsing account;

[0018] Or, a special effect including the first account identifier and the second account identifier; the second account identifier is the identifier of the publishing account of the target multimedia resource;

[0019] Alternatively, a special effect of moving an image containing the first account identifier to the resource favorite interactive control;

[0020] Alternatively, a special effect including the second account identifier.

[0021] In a possible implementation, the target interaction special effect corresponding to the target likeability is displayed, including:

[0022] In the case that the target liking degree does not reach the preset liking degree, displaying the special effect including the liking icon, and / or displaying the special effect of moving the image including the liking icon to the resource liking interactive control;

[0023] When the target liking degree reaches a preset liking degree, the special effect containing the first account identifier is displayed, and / or the special effect containing the first account identifier and the second account identifier is displayed, and / or the special effect of the image containing the first account identifier being moved to the resource liking interactive control is displayed, and / or the special effect containing the second account identifier is displayed, and / or the special effect containing the target image is displayed.

[0024] In a possible implementation, when the target like degree does not reach the preset like degree, the target like degree is one of a first like degree, a second like degree and a third like degree, and the first like degree, the second like degree and the third like degree are successively increased in like degree; the favorite icon is a heart-shaped icon; when the target like degree does not reach the preset like degree, displaying the special effect containing the favorite icon and / or displaying the special effect of moving the image containing the favorite icon to the resource favorite interactive control includes one of the following:

[0025] Displaying a first number of heart-shaped icons corresponding to the first degree of liking at the resource liking interactive control;

[0026] Alternatively, a second number of heart-shaped icons corresponding to the second liking degree is displayed, and the second number of heart-shaped icons are moved to the resource liking interactive control;

[0027] Alternatively, a third number of heart-shaped icons corresponding to the third degree of liking is displayed, and the second number of heart-shaped icons are moved to the resource liking interactive control;

[0028] The first number is lower than the second number, and the second number is lower than the third number.

[0029] In a possible implementation, the first account identifier is a first account avatar; and the special effect of displaying the image containing the first account identifier moving to the resource favorite interactive control includes:

[0030] An image including the first account avatar is displayed, and a special effect of the image including the first account avatar being moved to the resource favorite interactive control is displayed, and the first account avatar stays at the associated position of the resource favorite interactive control.

[0031] In a possible implementation, the method further includes:

[0032] Display countdown information of the target interactive special effect at the associated position of the resource favorite interactive control;

[0033] When the display countdown information is met, the display of the target interactive special effect is ended, and the resource favorite interactive control is restored to the default display state.

[0034] In a possible implementation, the method further includes:

[0035] In response to the publishing account's viewing operation on the target multimedia resource, the target multimedia resource is displayed, and favorite interaction operation statistics corresponding to the target multimedia resource and favorite interaction statistics corresponding to the preset favorite level in the favorite interaction operation statistics are displayed.

[0036] In a possible implementation, the method further includes:

[0037] When the target like degree reaches a preset like degree, displaying the feedback information of the publishing account of the target multimedia resource on the like interactive operation of the target resource;

[0038] The feedback information includes at least one of the following: feedback text, feedback image, feedback animation, and feedback special effect.

[0039] In a possible implementation, the multimedia display page further includes a resource favorite interactive control; and the method further includes:

[0040] Display countdown information of the target interactive special effect at the associated position of the resource favorite interactive control;

[0041] When the display countdown information is met, prompt information for continuing to trigger the resource favorite interactive operation is displayed.

[0042] In a possible implementation, the prompt information is used to prompt other interactive special effects corresponding to the target preference level, and the other interactive special effects are different from the target interactive special effects; the method further includes:

[0043] In response to an instruction to trigger the other interactive special effects based on the prompt information, other interactive special effects corresponding to the target like level are displayed.

[0044] In a possible implementation, the prompt information is used to prompt triggering other resource liking interaction operations corresponding to other liking degrees; the method further includes:

[0045] In response to triggering of the other resource liking interactive operation, displaying the other interactive special effects corresponding to the liking degree.

[0046] In a possible implementation, the multimedia display page further displays favorite interactive operation statistics; the method further includes:

[0047] The response to the target resource favorite interaction operation triggered in the multimedia display page updates the favorite interaction operation statistical information; the statistical change information between the favorite interaction operation statistical information after the update and the favorite interaction operation statistical information before the update is positively correlated with the target favorite degree.

[0048] According to a second aspect of an embodiment of the present disclosure, there is provided an interactive device for multimedia resources, comprising:

[0049] A page display module is configured to execute display of a multimedia display page, wherein the multimedia display page displays a target multimedia resource;

[0050] The interactive display module is configured to execute a target resource liking interactive operation in response to being triggered in the multimedia display page, and to display a target interactive special effect corresponding to a target liking degree; the target liking degree is the liking degree of the target multimedia resource represented by the target resource liking interactive operation.

[0051] In one possible implementation, the target resource favorite interaction operation is one of a plurality of resource favorite interaction operations, each of the plurality of resource favorite interaction operations represents a different degree of liking for the target multimedia resource, and different degrees of liking correspond to different interactive effects, wherein the visual prominence of each interactive effect or the account closeness expressed by each interactive effect is positively correlated with the degree of liking corresponding to each interactive effect.

[0052] In a possible implementation, the target resource favorite interactive operation is a click operation on a target object, and the target object is a screen or a resource favorite interactive control displayed in the multimedia display page; the interactive display module includes:

[0053] The first interactive display unit is configured to execute a click operation on the target object and display the target interactive special effect corresponding to the number of consecutive clicks of the click operation; the target likeability is positively correlated with the number of consecutive clicks.

[0054] In a possible implementation, the multimedia display page further displays a plurality of resource preference controls, and the plurality of resource preference controls are used to be triggered to express different degrees of preference for the target multimedia resource; the interactive display module includes:

[0055] A second interactive display unit is configured to execute, in response to triggering a target resource preference control among the multiple resource preference controls, displaying a target interactive special effect corresponding to the target preference;

[0056] The target preference level is the preference level for the target multimedia resource expressed by the target resource preference level control.

[0057] In a possible implementation, the target interactive special effect includes at least one of the following:

[0058] Contains special effects of a favorite icon; the favorite icon is an icon of a resource favorite interactive control in the multimedia display page;

[0059] Or, a special effect of moving an image containing a favorite icon to the favorite interactive control of the resource;

[0060] Or, a special effect including a first account identifier; the first account identifier is the identifier of the browsing account that triggers the favorite interactive operation of the target resource;

[0061] Or, a special effect including a target image; the target image is an image in a multimedia resource published by the browsing account;

[0062] Or, a special effect including the first account identifier and the second account identifier; the second account identifier is the identifier of the publishing account of the target multimedia resource;

[0063] Alternatively, a special effect of moving an image containing the first account identifier to the resource favorite interactive control;

[0064] Alternatively, a special effect including the second account identifier.

[0065] In a possible implementation, the interactive display module includes:

[0066] A third interactive display unit is configured to display the special effect containing the favorite icon and / or display the special effect of the image containing the favorite icon moving to the resource favorite interactive control when the target favorite degree does not reach the preset favorite degree;

[0067] The fourth interactive display unit is configured to execute, when the target likeness reaches a preset likeness, displaying the special effects including the first account identifier, and / or displaying the special effects including the first account identifier and the second account identifier, and / or displaying the special effects of the image including the first account identifier moving to the resource likeness interactive control, and / or displaying the special effects including the second account identifier, and / or displaying the special effects including the target image.

[0068] In a possible implementation, when the target like degree does not reach the preset like degree, the target like degree is one of a first like degree, a second like degree and a third like degree, and the first like degree, the second like degree and the third like degree increase in order of like degree; the like icon is a heart-shaped icon; and the third interactive display unit includes one of the following sub-units:

[0069] A first interaction subunit is configured to display a first number of heart-shaped icons corresponding to the first degree of liking at the resource liking interaction control;

[0070] A second interaction sub-unit is configured to display a second number of heart-shaped icons corresponding to the second liking level, and the second number of heart-shaped icons are moved to the resource liking interaction control;

[0071] A third interaction sub-unit is configured to display a third number of heart-shaped icons corresponding to the third degree of liking, and the second number of heart-shaped icons are moved to the resource liking interaction control;

[0072] The first number is lower than the second number, and the second number is lower than the third number.

[0073] In one possible implementation, the first account identifier is a first account avatar; the fourth interactive display unit is further configured to display an image containing the first account avatar, and to display a special effect of moving the image containing the first account avatar to the resource favorite interactive control, and the first account avatar stays at the associated position of the resource favorite interactive control.

[0074] In a possible implementation manner, the device further includes:

[0075] A countdown display module is configured to display countdown information of the target interactive special effect at a location associated with the resource favorite interactive control;

[0076] The display recovery module is configured to terminate the display of the target interactive special effect and restore the resource favorite interactive control to a default display state when the display countdown information is met.

[0077] In a possible implementation manner, the device further includes:

[0078] The interactive statistics viewing module is configured to execute a viewing operation on the target multimedia resource in response to the publishing account, display the target multimedia resource, and display the favorite interactive operation statistical information corresponding to the target multimedia resource, as well as the favorite interactive statistical information corresponding to the preset favorite level in the favorite interactive operation statistical information.

[0079] In a possible implementation manner, the device further includes:

[0080] An interactive feedback module is configured to display feedback information of the target multimedia resource publishing account on the target resource liking interactive operation when the target resource liking degree reaches a preset liking degree;

[0081] The feedback information includes at least one of the following: feedback text, feedback image, feedback animation, and feedback special effect.

[0082] In a possible implementation, the multimedia display page further includes a resource favorite interactive control; and the device further includes:

[0083] A countdown module is configured to execute countdown information of displaying the target interactive special effect at the associated position of the resource favorite interactive control;

[0084] The prompt module is configured to execute, when the display countdown information is met, display prompt information for continuing to trigger the resource favorite interactive operation.

[0085] In a possible implementation, the prompt information is used to prompt other interactive special effects corresponding to the target preference level, and the other interactive special effects are different from the target interactive special effects; the device further includes:

[0086] The first display module is configured to execute an instruction in response to triggering the other interactive special effects based on the prompt information, and display other interactive special effects corresponding to the target preference level.

[0087] In a possible implementation, the prompt information is used to prompt triggering other resource liking interaction operations corresponding to other liking degrees; the device further includes:

[0088] The second display module is configured to execute in response to the triggering of the other resource liking interactive operation and display the interactive special effects corresponding to the other liking levels.

[0089] In a possible implementation, the multimedia display page further displays favorite interactive operation statistics; the device further includes:

[0090] The interactive statistics update display module is configured to execute the favorite interactive operation of the target resource triggered in the multimedia display page, and update the favorite interactive operation statistical information; the statistical change information between the favorite interactive operation statistical information after the update and the favorite interactive operation statistical information before the update is positively correlated with the target likeability.

[0091] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the above-mentioned first aspects.

[0092] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any method described in the first aspect of the embodiment of the present disclosure.

[0093] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, comprising computer instructions, which, when executed by a processor, enable a computer to execute any one of the methods described in the first aspect of an embodiment of the present disclosure.

[0094] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0095] By responding to the target resource liking interactive operation triggered in the multimedia display page, the target interactive special effects corresponding to the target liking degree are displayed. The target liking degree is the target resource liking interactive operation that represents the liking degree for the target multimedia resource. It can not only express the liking for the target multimedia resource, but also express the liking degree for the target multimedia resource, thereby realizing that the liking expression for the multimedia resource can be graded and the liking expression is more layered, making the liking expression for the multimedia resource more accurate and in line with the user's liking depth for the multimedia resource, thereby enhancing the user's interactive participation in expressing liking for the multimedia resource.

[0096] In addition, by setting the target resource liking interactive operation to express the target liking degree, and the displayed target interactive special effects correspond to the target liking degree, users can flexibly and accurately express the depth of their liking for multimedia resources through the corresponding resource liking interactive operation, and can also visually obtain special effect feedback that matches the expressed liking degree, thereby enhancing the liking interactive atmosphere, thereby further improving the user's interactive participation in expressing their liking for multimedia resources.

[0097] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0098] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0099] Figure 1 It is a schematic diagram of an application environment according to an exemplary embodiment.

[0100] Figure 2 The present invention is a flowchart of a multimedia resource interaction method according to an exemplary embodiment.

[0101] Figure 3 It is a schematic diagram of a display process of a target interactive special effect according to an exemplary embodiment.

[0102] Figure 4 The present invention is a schematic diagram showing a target interactive special effect including a heart-shaped icon according to an exemplary embodiment.

[0103] Figure 5 It is a schematic diagram showing a special effect of displaying an image including a first account avatar and moving the image including the first account avatar to a resource favorite interactive control according to an exemplary embodiment.

[0104] Figure 6 The present invention is a special effect schematic diagram including a first account identifier and a second account identifier according to an exemplary embodiment.

[0105] Figure 7 It is a schematic diagram showing a multimedia display page also displaying multiple resource preference controls according to an exemplary embodiment.

[0106] Figure 8 The present invention is a schematic diagram showing feedback information of a publishing account of a target multimedia resource on an interactive operation favoring the target resource according to an exemplary embodiment.

[0107] Fig. 9 The present invention is a schematic diagram showing favorite interaction operation statistical information and favorite interaction statistical information corresponding to a preset favorite degree in the favorite interaction operation statistical information according to an exemplary embodiment.

[0108] Fig.10 The figure is a schematic diagram showing countdown information according to an exemplary embodiment.

[0109] Fig.11 It is a schematic diagram showing a prompt message for continuing to trigger a resource favorite interaction operation according to an exemplary embodiment.

[0110] Fig.12It is a schematic diagram showing another type of prompt information for continuing to trigger a resource favorite interaction operation according to an exemplary embodiment.

[0111] Fig.13 The present invention is a block diagram of an interactive device for multimedia resources according to an exemplary embodiment.

[0112] Fig.14 It is a block diagram of an electronic device for interaction of multimedia resources according to an exemplary embodiment. DETAILED DESCRIPTION

[0113] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0114] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0115] See also Figure 1 , Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment. Figure 1 As shown, the application environment may include a server 01 and a terminal 02 .

[0116] In an optional embodiment, the terminal 02 can be used for interactive processing of multimedia resources. Specifically, the terminal 02 can include but is not limited to smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices and other types of electronic devices. Optionally, the operating system running on the electronic device can include but is not limited to Android system, IOS system, Linux, Windows and the like.

[0117] In an optional embodiment, server 01 can be used for background support of the interaction of multimedia resources. Specifically, server 01 can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0118] In addition, it should be noted that Figure 1 What is shown is only one application environment of the interactive method of multimedia resources provided by the present disclosure.

[0119] In the embodiments of this specification, the server 01 and the terminal 02 may be directly or indirectly connected via wired or wireless communication, and this application does not impose any limitation thereto.

[0120] It should be noted that the following figure shows a possible order of steps, which is not actually limited to this order. Some steps can be executed in parallel without relying on each other. The user information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data for display, training data, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0121] Figure 2 FIG. 1 is a flowchart of a multimedia resource interaction method according to an exemplary embodiment. Figure 2 As shown, the following steps may be included.

[0122] In step S201, a multimedia presentation page is displayed, in which target multimedia resources are presented.

[0123] In the embodiments of this specification, a multimedia display page may refer to a page that displays multimedia resources, and multimedia resources may include but are not limited to videos, graphics, animations, etc., wherein videos may include long videos, short videos, etc., which are not limited in this disclosure. A target multimedia resource may refer to a multimedia resource currently displayed in a multimedia display page, or a multimedia resource currently browsed in a multimedia display page.

[0124] Exemplarily, the multimedia presentation page may be a video stream recommendation page, such as Figure 3 The single-column video stream page shown in the left figure can be used to display recommended short videos. Users can swipe up and down to switch to browse different short videos, and the short video currently displayed on the screen can be regarded as the target multimedia resource.

[0125] Alternatively, if Figure 3 As shown in the left figure of , the multimedia display page can also display multiple interactive controls, such as the publishing account of the target multimedia resource displayed on the right side of the multimedia display page, triggering likes, comments, collections, sharing and other interactive controls, which are not limited in this disclosure. In actual applications, the browsing account can realize the corresponding interaction by clicking the corresponding interactive control.

[0126] In step S203, in response to the target resource favorite interaction operation triggered in the multimedia display page, a target interactive special effect corresponding to the target favorite degree is displayed; the target favorite degree is the favorite degree of the target multimedia resource represented by the target resource favorite interaction operation.

[0127] In the embodiments of this specification, in order to improve the accuracy of liking the browsed multimedia resources, resource liking interactive operations that can express the corresponding various liking degrees are set, instead of the current single-click like control or double-clicking the screen, which can only express liking but not the degree of liking. Users cannot express different liking degrees for different multimedia resources, resulting in a low interactive rate for expressing liking. Based on this, multiple resource liking interactive operations are selected to be set, and each of the multiple resource liking interactive operations represents a different degree of liking for the target multimedia resource, wherein the target resource liking interactive operation can be one of the multiple resource liking interactive operations. Optionally, different liking degrees correspond to different interactive effects, wherein the visual prominence of each interactive effect or the account closeness expressed by each interactive effect is positively correlated with the liking degree corresponding to each interactive effect. For example, the higher the liking degree, the higher the visual prominence of the corresponding interactive effect; or the higher the liking degree, the stronger the account closeness expressed (i.e., the closer the relationship between accounts). By setting up a variety of resource liking interactive operations to express different degrees of liking for multimedia resources, users can flexibly and conveniently express their liking for multimedia resources based on the various resource liking interactive operations, and express their liking more accurately. While providing accurate graded expression of liking, it can effectively enhance users' willingness to express liking, thereby enhancing the liking interaction rate of multimedia resources. Moreover, different liking levels correspond to different interactive effects. The more you like it, the more prominent the visual of the interactive effect is, or the closer it indicates to the creator of the target multimedia resource. This not only can accurately express the liking level, but also can obtain the corresponding interactive effects, that is, can also obtain hierarchical visual feedback, and the liking interaction experience is better.

[0128] Exemplarily, the multiple resource liking interaction operations may be multiple click operations, multiple gesture operations, etc., and the multiple click operations may include but are not limited to operations of multiple consecutive clicks, operations of triggering multiple resource liking degree controls, etc.; or, the multiple resource liking interaction operations may be input operations of multiple liking degrees expressed by voice, which is not limited in the present disclosure.

[0129] For example, multiple resource favorite interactive operations can be four resource favorite interactive operations, such as single-clicking the screen, double-clicking the screen, triple-clicking / quadruple-clicking the screen, and five-clicking the screen (including five-clicking / five-clicking+), and the corresponding degrees of liking can be: slight like, slight like, moderate like, and heavy like. Correspondingly, if the degree of liking corresponding to the closeness of the expression account is set to be higher than the degree of liking corresponding to the simple visual prominence, the interactive special effects corresponding to the four degrees of liking can be: including 1 heart-shaped special effect, including 2 heart-shaped special effects, including 3 heart-shaped special effects, and including the special effects of the avatar corresponding to the browsing account of the target multimedia resource. Among them, the special effect of the avatar corresponding to the browsing account of the target multimedia resource indicates that the browsing account has a close relationship with the publishing account of the target multimedia resource. This is just an example, and the present disclosure is not limited to this.

[0130] In one example, such as that used in the accompanying drawings, taking a triggering like as an example, referring to Figure 3 For example, double-clicking the screen or double-clicking the like control on the right side of the multimedia display page (i.e., the interactive control that triggers the like), that is, the target resource likes the interactive operation, can express that the degree of liking the short video is slightly liked (i.e., the target liking degree), and then a special effect including two heart shapes (i.e., the target interactive special effect) can be displayed, for example Figure 3 As shown in the rightmost figure of , two heart shapes can be displayed in the upper middle of the screen, and the two heart shapes can float to the like control. The present disclosure does not limit the floating special effect process. Optionally, after floating to the like control, it can be one heart shape, and it can also disappear after being displayed for a certain period of time, that is, it is integrated into the like control; or after floating to the like control, it can also stay in the like control, and the present disclosure does not limit this.

[0131] In another example, the above special effect including three heart shapes can be as follows: Figure 4 As shown, the special effects of the avatar corresponding to the browsing account including the target multimedia resource can be as follows Figure 5 or Figure 6 As shown, the present disclosure does not limit this, and the details will be described in detail below, so I will not go into details here.

[0132] In actual applications, in short video browsing scenarios, like interactions are generally used to express liking for short videos. Therefore, in the embodiments of this specification, the like operation scenario is used to introduce the hierarchical liking interaction process of the present disclosure. Optionally, sharing a short video can actually express recognition of the short video, and can also be regarded as liking it. Based on this, when browsing accounts to share short videos, the degree of liking can be determined by the number of shared accounts, thereby displaying corresponding special effects. It is understandable that in different multimedia resource browsing scenarios, different interactive operations or interactive icons may be set to express liking for multimedia resources. Based on this, the scenarios described in the examples in the specification and the drawings in the specification do not limit the present disclosure.

[0133] By responding to the target resource liking interactive operation triggered in the multimedia display page, the target interactive special effects corresponding to the target liking degree are displayed. The target liking degree is the target resource liking interactive operation that represents the liking degree for the target multimedia resource. It can not only express the liking for the target multimedia resource, but also express the liking degree for the target multimedia resource, thereby realizing that the liking expression for the multimedia resource can be graded and the liking expression is more layered, making the liking expression for the multimedia resource more accurate and in line with the user's liking depth for the multimedia resource, thereby enhancing the user's interactive participation in expressing liking for the multimedia resource.

[0134] In addition, by setting the target resource liking interactive operation to express the target liking degree, and the displayed target interactive special effects correspond to the target liking degree, users can flexibly and accurately express the depth of their liking for multimedia resources through the corresponding resource liking interactive operation, and can also visually obtain special effect feedback that matches the expressed liking degree, thereby enhancing the liking interactive atmosphere, thereby further improving the user's interactive participation in expressing their liking for multimedia resources.

[0135] In a possible implementation, the target resource favorite interaction operation may be a click operation on a target object, and the target object may be a screen or a resource favorite interaction control displayed in a multimedia display page. For example, the resource favorite interaction control may be Figure 3 The black heart-shaped icon on the right side of the left figure corresponds to the like control, which is not limited in this disclosure. Based on this, the above-mentioned response to the target resource like interaction operation triggered in the multimedia display page displays the target interaction effect corresponding to the target like degree, including: in response to the click operation on the target object, displaying the target interaction effect corresponding to the number of consecutive clicks of the click operation; the target like degree is positively correlated with the number of consecutive clicks, that is, the more consecutive clicks, the deeper the like degree. For example, you can refer to Figure 3 to Figure 5, the number of consecutive clicks is 2, 3, 4, or 5, and the corresponding degree of preference can be increased in sequence. For the target interactive effect corresponding to the number of consecutive clicks of the display and click operation, for example, if the number of consecutive clicks is 3, you can display Figure 3 The target interactive effects shown in the figure on the right; if you click 3 times in a row, you can display Figure 4 If you click 5 times in a row, you can click Figure 5 The target interactive special effects shown in the figure are also positively correlated with the degree of likes. By setting the number of consecutive clicks of the click operation to represent different degrees of likes, the number of combos corresponds to the special effects displayed. This correspondence is more direct and conforms to the habit of expressing likes and feedback. Therefore, the experience of likes interaction is better, which can improve the conversion of likes interaction of multimedia resources.

[0136] In an optional implementation, a variety of resource preference controls may also be displayed in the multimedia display page, and the plurality of resource preference controls may be used to trigger to express different degrees of preference for the target multimedia resource. Based on this, the above-mentioned display of the target interaction effects corresponding to the target preference in response to the target resource preference interaction operation triggered in the multimedia display page may include: displaying the target interaction effects corresponding to the target preference in response to the triggering of the target resource preference control in the plurality of resource preference controls. Among them, the target preference may be a target resource preference control expressing the preference for the target multimedia resource; the triggering of the target resource preference control in the plurality of resource preference controls includes but is not limited to clicking, long pressing, etc. on the target resource preference control, and the present disclosure does not limit this. By displaying a variety of resource preference controls to express different degrees of preference for the target multimedia resource, not only the display resources are fully utilized, but also the guiding effect of the preference interaction operation is made more intuitive, providing a basis for the preference interaction, thereby improving the preference interaction rate.

[0137] Reference Figure 7 , for example, multiple resource preference controls can be as follows Figure 7 As shown in 71 of FIG. , for example, by clicking “Heavy Like”, the following Figure 6 The target interactive effect shown is that the avatar of the publishing account collides with the avatar of the browsing account, and some love effects pop up; if you click "Moderate Like", you can display the following Figure 5 Target interaction effects shown.

[0138] In a possible implementation, the target interactive special effect may include at least one of the following:

[0139] Contains special effects of favorite icons; the favorite icon can be an icon of the resource favorite interactive control in the multimedia display page. Exemplarily, the favorite icon can be as follows Figure 3 The icon for the Like control.

[0140] Alternatively, the image containing the favorite icon is moved to the resource favorite interactive control, such as Figure 3 The right side of the picture or Figure 4 Effects shown.

[0141] Or, a special effect including a first account identifier; the first account identifier may be the identifier of the browsing account that triggers the target resource favorite interactive operation, for example Figure 5 51 shown.

[0142] Or, the target image may include special effects; the target image may be an image in a multimedia resource published by the browsing account. For example, it may be an image in a multimedia resource recently published by the browsing account, such as a frame of an image in a short video.

[0143] Or, a special effect including a first account identifier and a second account identifier; the second account identifier may be the identifier of the publishing account of the target multimedia resource, for example Figure 6 As shown in the special effects in the middle of the screen.

[0144] Alternatively, the image containing the first account identifier is moved to the resource favorite interactive control, for example Figure 5 or Figure 6 As shown, the avatar of the first account floats to the resource favorite interactive control.

[0145] Alternatively, a special effect including a second account identifier.

[0146] The first account identifier may be information identifying the first account, such as the avatar of the first account, or may include the nickname of the first account, etc. Correspondingly, the second account identifier may be information identifying the second account, such as but not limited to the avatar of the second account, the nickname of the second account, etc. This disclosure is not limited to this.

[0147] It should be noted that various interactive effects are introduced here with target interactive effects. It can be understood that the various interactive effects corresponding to various resource-related interactive operations may include the above-mentioned interactive effects, and the target interactive effects can be obtained based on the corresponding relationship matching, and the present disclosure does not limit this.

[0148] By setting various interactive special effects and linking the interactive special effects with favorite icons and account logos, the favorite interactive special effects can better meet the experience of the interactive account, thereby improving the favorite interaction rate of multimedia resources.

[0149] Reference Figures 3 to 6In a possible implementation, based on whether the target's likeability reaches a preset likeability, the special effects can be divided into special effects based on likeability icons and special effects containing account identifiers. Specifically, the target interaction special effects corresponding to the target's likeability can include:

[0150] When the target like level does not reach the preset like level, a special effect including a like icon is displayed, and / or a special effect including an image including a like icon is displayed and moved to the resource like interactive control;

[0151] When the target like level reaches a preset like level, a special effect including the first account identifier is displayed, and / or a special effect including the first account identifier and the second account identifier is displayed, and / or a special effect including the image including the first account identifier and moved to the resource like interactive control is displayed, and / or a special effect including the second account identifier is displayed, and / or a special effect including the target image is displayed.

[0152] For example, assuming that the preset like level is a heavy like level, when the target like level does not reach the preset like level, the displayed special effects may be as follows: Figure 3 or Figure 4 As shown; when the target like degree reaches the preset like degree, it can be displayed as follows Figure 5 or Figure 6 Effects shown.

[0153] By setting a preset degree of liking, and based on whether the target degree of liking reaches the preset degree of liking, it is divided into special effects based on the favorite icon and special effects including the account logo, so that when the preset degree of liking is reached, the closeness of the relationship between the browsing account and the publishing account can be presented through special effects, which not only expresses the browsing account's liking for the multimedia resources, but also expresses the publishing account's feedback on the liking triggered by the browsing account. The content expressed by the special effects is richer, which can effectively improve the closeness between accounts, enhance the interactive atmosphere, and provide a better liking interaction experience.

[0154] In one example, when the target like level does not reach the preset like level, the target like level can be one of the first like level, the second like level and the third like level, and the first like level, the second like level and the third like level are successively increased in like level, for example, they can be slightly like, slightly like and moderately like. The like icon can be a heart-shaped icon. Based on this, when the target like level does not reach the preset like level, the special effect of displaying a like icon, and / or displaying a special effect of moving an image containing a like icon to the resource like interactive control can include one of the following:

[0155] Displaying a first number of heart-shaped icons corresponding to a first degree of preference at a resource preference interactive control;

[0156] Alternatively, a second number of heart-shaped icons corresponding to the second degree of liking is displayed, and the second number of heart-shaped icons are moved to the resource liking interactive control;

[0157] Alternatively, a third number of heart-shaped icons corresponding to a third degree of liking is displayed, and a second number of heart-shaped icons are moved to the resource liking interactive control;

[0158] The first number, the second number, and the third number are positively correlated with the corresponding first, second, and third degrees of liking, that is, the more you like it, the more heart-shaped icons you have. Based on this, the first number can be lower than the second number, and the second number can be lower than the third number. As an example, the first number can be 1, the second number can be 2, and the third number can be 3, and this disclosure does not limit this.

[0159] By setting three levels of liking when the preset liking level is not reached, and by setting a number that is positively correlated with the liking level to display the special effects of the corresponding number of heart-shaped icons, the liking form that does not reach the preset liking level has fine-grained special effects presentation, thereby improving the richness and diversity of the liking interactive special effects.

[0160] Optionally, when a preset degree of liking is reached, the degree of liking may be divided into different levels with finer granularity, thereby further improving the accurate expression of liking interactions and the richness of liking interaction presentation.

[0161] Reference Figure 5 In a possible implementation, the first account identifier may be a first account avatar; the special effect of displaying an image containing the first account identifier and moving it to the resource favorite interactive control may include: displaying an image containing the first account avatar, such as Figure 5 As shown in 51. And a special effect including an image of the first account avatar moving to the resource favorite interactive control can be displayed, and the first account avatar can stay at the associated position of the resource favorite interactive control, for example, the first account avatar can be permanently located at Figure 5 By displaying an image containing the first account avatar and displaying a special effect of the image containing the first account avatar moving to the resource favorite interaction control, this dynamic floating special effect can enhance the visual effect of the favorite interaction, thereby enhancing the operational feedback experience of the favorite interaction.

[0162] Reference Figure 8In a possible implementation, the method may further include: when the target like degree reaches a preset like degree, displaying the feedback information of the target multimedia resource publishing account on the target resource like interaction operation. The feedback information may include at least one of the following: feedback text, feedback image, feedback animation, feedback special effect. Exemplarily, the feedback information of the publishing account on the target resource like interaction operation may be as follows: Figure 8 As shown in 81 of . Among them, the feedback information can be preset by the publishing account, or can be preset by the short video application platform, and the present disclosure does not limit this. By displaying the feedback information of the publishing account of the target multimedia resource on the target resource liking interactive operation when the target liking degree reaches the preset liking degree, the interaction depth can be further improved.

[0163] Reference Fig. 9 In a possible implementation, the method may further include: in response to the viewing operation of the publishing account on the target multimedia resource, displaying the target multimedia resource, and displaying the favorite interaction operation statistics corresponding to the target multimedia resource, and the favorite interaction statistics corresponding to the preset favorite degree in the favorite interaction operation statistics. Fig. 9 ,The publishing account can access its account homepage to view the published short videos, and thus can get the interactive statistics of the short videos, for example Fig. 9 The statistics of the favorite interaction operation can be shown as follows: 12,000 likes, 666 comments, 88 favorites, etc. Fig. 9 As shown in the “12,000 likes”, or Fig. 9 As shown in 91 of "This video has received 10,000+ likes", the favorite interaction statistics corresponding to the preset favorite degree in the favorite interaction operation statistics can be as follows Fig. 9 As shown in 91 of "5 consecutive likes exceeded 3000+", this disclosure does not limit this. When viewing the published work (target multimedia resource), by displaying the favorite interaction operation statistics corresponding to the target multimedia resource, and the favorite interaction statistics corresponding to the preset favorite degree in the favorite interaction operation statistics, not only can the favorite interaction operation statistics be easily obtained, but also the favorite interaction statistics corresponding to the preset favorite degree in the favorite interaction operation statistics can be obtained, so that the favorite interaction situation reaching the preset favorite degree can be understood, and the display of the favorite interaction statistics is more detailed and hierarchical, making the publishing account's interactive perception of the published work more intuitive and detailed.

[0164] Reference Figure 3 to Figure 5 In a possible implementation, the multimedia display page also displays favorite interactive operation statistics, such as Figure 5"972" under the like control indicates 972 likes. Based on this, the method may also include: in response to a target resource like interaction operation triggered in a multimedia display page, updating like interaction operation statistics, such as like statistics; the statistical change information between the updated like interaction operation statistics and the like interaction operation statistics before the update is positively correlated with the target like level. Exemplarily, the updated like interaction operation statistics may be higher than the like interaction operation statistics before the update, based on which the statistical change information may be statistical addition information, such as like addition value. In this way, the deeper the target like level, the greater the like addition value. For example Figure 3 Medium means slight like, which means you can get 2 likes, which means the likes increase value is 2. Figure 3 The updated likes statistics in the right figure can be 967+2=969; if Figure 4 If the post is moderately liked, 3 likes can be obtained, that is, the increase in likes is 3. Figure 4 The updated likes statistics value can be 967+3=970; if Figure 5 If a post is liked heavily, 5 likes can be obtained, which means the increase in likes is 5. Figure 5 The updated likes statistics value can be 967+5=972, such as Figure 5 As shown. By responding to the target resource favorite interaction operation triggered in the multimedia display page, updating the favorite interaction operation statistics, and setting the statistical change information between the updated favorite interaction operation statistics and the favorite interaction operation statistics before the update, it is positively correlated with the target favorite degree. This makes the update method of the favorite interaction operation statistics more diverse, which can also provide different feedback for interactions with different favorite degrees, so that the favorite interaction operation statistics can more effectively represent the favorite degree of the multimedia resource.

[0165] Reference Fig.10 In a possible implementation, the method may further include: displaying countdown information of the target interactive special effect at the associated position of the resource favorite interactive control, for example Fig.10 The 3 seconds shown in 101 is not limited in the present disclosure. The countdown duration for displaying the countdown information may refer to the display duration of the target interactive special effect.

[0166] Furthermore, when the display countdown information is met, such as when the countdown ends, the display of the target interactive special effect can be ended, and when the display state of the resource favorite interactive control changes due to the target interactive special effect, the resource favorite interactive control can be restored to the default display state, that is, the normal display state, for example Figure 3By displaying the countdown information of the target interactive special effect, and ending the display of the target interactive special effect and restoring the resource like interactive control to the normal display state when the countdown ends, the display based on the like interactive operation is more flexible and diverse, and the interactive experience is better.

[0167] Reference Figures 10-12 In a possible implementation, the method may further include: displaying countdown information of the target interactive special effect at the associated position of the resource favorite interactive control, for example Fig.10 As shown in 101. Further, when the countdown information is displayed, a prompt message for continuing to trigger the resource favorite interactive operation is displayed to prompt the browsing account to continue to trigger the resource favorite interactive operation to express the favorite interactive expression of the target multimedia resource again. Exemplarily, the prompt message for continuing to trigger the resource favorite interactive operation can be as follows: Fig.11 As shown in 111 or as Fig.12 As shown in 121 in . By displaying the prompt information for continuing to trigger the resource favorite interaction operation, the user can be prompted to trigger the resource favorite interaction in time, thereby improving the interactive conversion based on multimedia resources.

[0168] In one example, a resource favorite interaction operation can be configured with a variety of interactive effects, that is, the same degree of favorite can correspond to a variety of interactive effects. Based on this, the above prompt information can be used to prompt other interactive effects corresponding to the target degree of favorite, that is, it can prompt other interactive effects corresponding to the target resource favorite interaction operation triggered last time, and the other interactive effects are different from the target interactive effects. Accordingly, the method may also include: in response to an instruction to trigger other interactive effects based on the prompt information, displaying other interactive effects corresponding to the target degree of favorite. Exemplarily, the target resource favorite interaction operation can be triggered again, for example, the target resource favorite interaction operation is a five-click screen, assuming Figure 5 Interactive effects and Figure 6 The interactive effect in is the interactive effect corresponding to the five-click screen. If the target interactive effect displayed last time is Figure 5 As shown. Accordingly, it can be shown Fig.11 The prompt information of continuing to trigger the resource favorite interactive operation shown in 111 in the figure, based on this, if the browsing account taps the screen five times again, an instruction to trigger other interactive special effects can be generated, and accordingly, the following can be displayed Figure 6 Other interactive effects shown. This is just an example and does not limit the present disclosure. By setting multiple interactive effects corresponding to the same degree of preference, when the user expresses the same degree of preference for the target multimedia resource again, different interactive effects can be fed back, thereby improving the display diversity of the favorite interactive effects, enriching the special effect expression of the same favorite interactive operation, and effectively improving the participation in favorite interaction.

[0169] In another example, when the display of the target interactive special effect ends, it can also prompt to express other degrees of liking. Based on this, the above prompt information can be used to prompt to trigger other resource liking interactive operations corresponding to other degrees of liking. Accordingly, the method may also include: in response to the triggering of other resource liking interactive operations, displaying other interactive special effects corresponding to the degree of liking. As described above, a variety of resource liking interactive operations can be set. In this case, the browsing account can be prompted to experience more resource liking interactive operations. For example, the target resource liking interactive operation performed by the browsing user is a three-click like control, and the displayed target interactive special effect can be as follows: Figure 4 When the countdown for the target interactive effect ends, you can display Fig.12 If the browsing user performs five consecutive taps on the screen based on the prompt information shown in 121, the interactive special effects corresponding to the five consecutive taps on the screen can be displayed, such as Figure 5 By triggering the interactive operation of liking other resources corresponding to other liking levels, you can view the interactive special effects corresponding to other liking levels, so that you can experience the special effect atmosphere of interactions with different liking levels. The special effects of liking interactions are more layered, which is conducive to increasing the liking interaction rate.

[0170] Optionally, the above display countdown information can be configured with a display count threshold, for example, if the display count threshold is 3, the browsing account can have 3 opportunities to change and try to trigger other interactive special effects after triggering the display target interactive special effect, and the present disclosure does not limit this. In addition, the prompt information can also carry guidance or descriptions of other resource favorite interactive operations, descriptions of other interactive special effects, etc., and the present disclosure does not limit these.

[0171] In an application example, assuming that the multimedia display page is a video stream page displaying short videos, different degrees of likes may include micro-likes, slight likes, moderate likes, and heavy likes. The resource like interactive operations corresponding to micro-likes, slight likes, moderate likes, and heavy likes may be: single-clicking the like control, double-clicking the like control (or double-clicking the screen), triple-clicking / quadruple-clicking the like control (or triple-clicking / quadruple-clicking the screen), five-clicking / five-clicking + like control (or five-clicking / five-clicking + screen). The way of increasing the like value corresponding to micro-likes, slight likes, moderate likes, and heavy likes may be: 1 like, 2 likes, 3 likes, and 4 likes. The interactive special effects corresponding to micro-like, light like, medium like and heavy like can be: displaying a special effect containing a heart-shaped icon at the like control (i.e., a special effect without the atmosphere of a floating heart-shaped icon), 2 heart-shaped icons floating on the like control, 3 heart-shaped icons floating on the like control, the account avatar that triggers the like operation (i.e., the first account avatar mentioned above) floating on the like control, and the simplified style of the account avatar being permanently on the like control. Among them, the like control can include but is not limited to the upper right corner of the like control, etc.

[0172] Based on the settings of the above application examples, the browsing account can trigger any kind of resource favorite interactive operation. Accordingly, any of the following interactive displays can be performed:

[0173] If you browse the account and click the like control, a special effect including a heart-shaped icon can be displayed at the like control, that is, a special effect without floating, and the number of likes can be updated accordingly;

[0174] If you browse an account and double-click the like control or double-click the screen, you can display the following Figure 3 The special effect shown in the right picture of the screen shows two heart-shaped icons in the upper middle of the screen, and the special effect of the two heart-shaped icons floating to the like control is shown, and the number of likes can be updated accordingly;

[0175] If you browse the account and triple-tap the like control or triple-tap the screen, you can display the following Figure 4 The special effect shown shows three heart-shaped icons in the upper middle of the screen, and shows the special effect of the three heart-shaped icons floating to the like control, and the number of likes can be updated accordingly;

[0176] If you browse the account five-tap like control or five-tap screen, you can display the following Figure 5 The special effect shown shows an image containing the avatar of the account that triggered the like action in the upper middle of the screen, for example Figure 5 As shown in 51 of , the image can be displayed floating on the like control, and the simplified style of the account avatar can be permanently located in the upper right corner of the like control, for example Figure 5 As shown in 52. Accordingly, 4 likes can be updated.

[0177] Alternatively, if Fig.10 As shown in 101, the left side of the like control can also display the display countdown information corresponding to the target interactive special effect. The display countdown information can be 3 seconds. For example, when 3 seconds are reached, the display countdown information can be hidden, and the following can be displayed: Fig.12 Based on the prompt information, if browsing the account triggers the five-click screen, the following may be displayed: Figure 5 Interactive effects as shown or Figure 6 The interactive effects shown.

[0178] By supporting the hierarchical triggering of likes for short videos, different interactive enhancement atmospheres can be displayed for browsing users and creators for like operations with different like levels, thereby improving the interactive experience and interactive atmosphere; and browsing users can also accurately express their likes based on such graded likes, and thus be more willing to participate in like interactions, resulting in better interactive effects. Based on this, the utilization rate of display resources can also be improved.

[0179] Fig.13 is a block diagram of an interactive device for multimedia resources according to an exemplary embodiment. Fig.13 , the device may include:

[0180] The page display module 1301 is configured to execute display of a multimedia display page, wherein the multimedia display page displays a target multimedia resource;

[0181] The interactive display module 1303 is configured to execute a target resource liking interactive operation in response to being triggered in the multimedia display page, and to display a target interactive special effect corresponding to a target liking degree; the target liking degree is the liking degree of the target multimedia resource represented by the target resource liking interactive operation.

[0182] By responding to the target resource liking interactive operation triggered in the multimedia display page, the target interactive special effects corresponding to the target liking degree are displayed. The target liking degree is the target resource liking interactive operation that represents the liking degree for the target multimedia resource. It can not only express the liking for the target multimedia resource, but also express the liking degree for the target multimedia resource, thereby realizing that the liking expression for the multimedia resource can be graded and the liking expression is more layered, making the liking expression for the multimedia resource more accurate and in line with the user's liking depth for the multimedia resource, thereby enhancing the user's interactive participation in expressing liking for the multimedia resource.

[0183] In addition, by setting the target resource liking interactive operation to express the target liking degree, and the displayed target interactive special effects correspond to the target liking degree, users can flexibly and accurately express the depth of their liking for multimedia resources through the corresponding resource liking interactive operation, and can also visually obtain special effect feedback that matches the expressed liking degree, thereby enhancing the liking interactive atmosphere, thereby further improving the user's interactive participation in expressing their liking for multimedia resources.

[0184] In one possible implementation, the target resource favorite interaction operation is one of a plurality of resource favorite interaction operations, each of the plurality of resource favorite interaction operations represents a different degree of liking for the target multimedia resource, and different degrees of liking correspond to different interactive effects, wherein the visual prominence of each interactive effect or the account closeness expressed by each interactive effect is positively correlated with the degree of liking corresponding to each interactive effect.

[0185] In a possible implementation, the target resource favorite interaction operation is a click operation on a target object, and the target object is a screen or a resource favorite interaction control displayed in the multimedia display page; the interactive display module 1303 may include:

[0186] The first interactive display unit is configured to execute a click operation on the target object and display the target interactive special effect corresponding to the number of consecutive clicks of the click operation; the target likeability is positively correlated with the number of consecutive clicks.

[0187] In a possible implementation, the multimedia display page further displays a plurality of resource preference controls, and the plurality of resource preference controls are used to be triggered to express different degrees of preference for the target multimedia resource; the interactive display module 1303 may include:

[0188] A second interactive display unit is configured to execute, in response to triggering a target resource preference control among the multiple resource preference controls, displaying a target interactive special effect corresponding to the target preference;

[0189] The target preference level is the preference level for the target multimedia resource expressed by the target resource preference level control.

[0190] In a possible implementation, the target interactive special effect includes at least one of the following:

[0191] Contains special effects of a favorite icon; the favorite icon is an icon of a resource favorite interactive control in the multimedia display page;

[0192] Or, a special effect of moving an image containing a favorite icon to the favorite interactive control of the resource;

[0193] Or, a special effect including a first account identifier; the first account identifier is the identifier of the browsing account that triggers the favorite interactive operation of the target resource;

[0194] Or, a special effect including a target image; the target image is an image in a multimedia resource published by the browsing account;

[0195] Or, a special effect including the first account identifier and the second account identifier; the second account identifier is the identifier of the publishing account of the target multimedia resource;

[0196] Alternatively, a special effect of moving an image containing the first account identifier to the resource favorite interactive control;

[0197] Alternatively, a special effect including the second account identifier.

[0198] In a possible implementation, the interactive display module 1303 may include:

[0199] A third interactive display unit is configured to display the special effect containing the favorite icon and / or display the special effect of the image containing the favorite icon moving to the resource favorite interactive control when the target favorite degree does not reach the preset favorite degree;

[0200] The fourth interactive display unit is configured to execute, when the target likeness reaches a preset likeness, displaying the special effects including the first account identifier, and / or displaying the special effects including the first account identifier and the second account identifier, and / or displaying the special effects of the image including the first account identifier moving to the resource likeness interactive control, and / or displaying the special effects including the second account identifier, and / or displaying the special effects including the target image.

[0201] In a possible implementation, when the target like degree does not reach the preset like degree, the target like degree is one of a first like degree, a second like degree and a third like degree, and the first like degree, the second like degree and the third like degree increase in order of like degree; the like icon is a heart-shaped icon; and the third interactive display unit includes one of the following sub-units:

[0202] A first interaction subunit is configured to display a first number of heart-shaped icons corresponding to the first degree of liking at the resource liking interaction control;

[0203] A second interaction sub-unit is configured to display a second number of heart-shaped icons corresponding to the second liking level, and the second number of heart-shaped icons are moved to the resource liking interaction control;

[0204] A third interaction sub-unit is configured to display a third number of heart-shaped icons corresponding to the third degree of liking, and the second number of heart-shaped icons are moved to the resource liking interaction control;

[0205] The first number is lower than the second number, and the second number is lower than the third number.

[0206] In one possible implementation, the first account identifier is a first account avatar; the fourth interactive display unit is further configured to display an image containing the first account avatar, and to display a special effect of moving the image containing the first account avatar to the resource favorite interactive control, and the first account avatar stays at the associated position of the resource favorite interactive control.

[0207] In a possible implementation, the device may further include:

[0208] A countdown display module is configured to display countdown information of the target interactive special effect at a location associated with the resource favorite interactive control;

[0209] The display recovery module is configured to terminate the display of the target interactive special effect and restore the resource favorite interactive control to a default display state when the display countdown information is met.

[0210] In a possible implementation manner, the device further includes:

[0211] The interactive statistics viewing module is configured to execute a viewing operation on the target multimedia resource in response to the publishing account, display the target multimedia resource, and display the favorite interactive operation statistical information corresponding to the target multimedia resource, as well as the favorite interactive statistical information corresponding to the preset favorite level in the favorite interactive operation statistical information.

[0212] In a possible implementation manner, the device further includes:

[0213] An interactive feedback module is configured to display feedback information of the target multimedia resource publishing account on the target resource liking interactive operation when the target resource liking degree reaches a preset liking degree;

[0214] The feedback information includes at least one of the following: feedback text, feedback image, feedback animation, and feedback special effect.

[0215] In a possible implementation, the multimedia display page further includes a resource favorite interactive control; the device may further include:

[0216] A countdown module is configured to execute countdown information of displaying the target interactive special effect at the associated position of the resource favorite interactive control;

[0217] The prompt module is configured to execute, when the display countdown information is met, display prompt information for continuing to trigger the resource favorite interactive operation.

[0218] In a possible implementation, the prompt information is used to prompt other interactive special effects corresponding to the target preference level, and the other interactive special effects are different from the target interactive special effects; the device may also include:

[0219] The first display module is configured to execute an instruction in response to triggering the other interactive special effects based on the prompt information, and display other interactive special effects corresponding to the target preference level.

[0220] In a possible implementation, the prompt information is used to prompt triggering other resource liking interaction operations corresponding to other liking degrees; the device may also include:

[0221] The second display module is configured to execute in response to the triggering of the other resource liking interactive operation and display the interactive special effects corresponding to the other liking levels.

[0222] In a possible implementation, the multimedia display page further displays favorite interactive operation statistics; the device further includes:

[0223] The interactive statistics update display module is configured to execute the favorite interactive operation of the target resource triggered in the multimedia display page, and update the favorite interactive operation statistical information; the statistical change information between the favorite interactive operation statistical information after the update and the favorite interactive operation statistical information before the update is positively correlated with the target likeability.

[0224] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0225] Fig.14 is a block diagram of an electronic device for interaction of multimedia resources according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Fig.14As shown. The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected via a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a method for interacting with multimedia resources is implemented. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device can be a touch layer covering the display screen, or a key, trackball or touchpad provided on the housing of the electronic device, or an external keyboard, touchpad or mouse, etc.

[0226] Those skilled in the art will understand that Fig.14 The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0227] In an exemplary embodiment, an electronic device is also provided, including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the interactive method of multimedia resources as in the embodiment of the present disclosure.

[0228] In an exemplary embodiment, a computer-readable storage medium is also provided, and when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device can execute the interactive method of multimedia resources in the embodiment of the present disclosure. The computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0229] In an exemplary embodiment, a computer program product containing instructions is also provided. When the computer program product is executed on a computer, the computer is enabled to execute the method for interacting with multimedia resources in the embodiment of the present disclosure.

[0230] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0231] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0232] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A multimedia resource interactive method, characterized in that: include: Displaying a multimedia presentation page, wherein the multimedia presentation page displays a target multimedia resource; In response to a target resource liking interactive operation triggered in the multimedia display page, a target interactive special effect corresponding to a target liking degree is displayed; the target liking degree is the liking degree of the target multimedia resource represented by the target resource liking interactive operation.

2. The method according to claim 1, characterized in that The target resource favorite interactive operation is one of a plurality of resource favorite interactive operations, each of which represents a different degree of liking for the target multimedia resource, and different degrees of liking correspond to different interactive effects, wherein the visual prominence of each interactive effect or the account closeness expressed by each interactive effect is positively correlated with the degree of liking corresponding to each interactive effect.

3. The method according to claim 1, characterized in that The target resource favorite interactive operation is a click operation on a target object, and the target object is a screen or a resource favorite interactive control displayed in the multimedia display page; The display of the target interaction effect corresponding to the target preference degree in response to the target resource preference interaction operation triggered in the multimedia display page includes: In response to a click operation on the target object, displaying the target interactive special effect corresponding to the number of consecutive clicks of the click operation; The target likeability is positively correlated with the number of consecutive clicks.

4. The method according to claim 1, characterized in that: The multimedia display page also displays a plurality of resource preference controls, and the plurality of resource preference controls are used to be triggered to express different degrees of preference for the target multimedia resource; The display of the target interaction effect corresponding to the target preference degree in response to the target resource preference interaction operation triggered in the multimedia display page includes: In response to triggering a target resource preference control among the multiple resource preference controls, displaying a target interactive special effect corresponding to the target preference; The target preference level is the preference level for the target multimedia resource expressed by the target resource preference level control.

5. The method according to any one of claims 1 to 4, characterized in that: The target interactive special effects include at least one of the following: Contains special effects of a favorite icon; the favorite icon is an icon of a resource favorite interactive control in the multimedia display page; Or, a special effect of moving an image containing a favorite icon to the favorite interactive control of the resource; Or, a special effect including a first account identifier; the first account identifier is the identifier of the browsing account that triggers the favorite interactive operation of the target resource; Or, a special effect including a target image; the target image is an image in a multimedia resource published by the browsing account; Or, a special effect including the first account identifier and the second account identifier; the second account identifier is the identifier of the publishing account of the target multimedia resource; Alternatively, a special effect of moving an image containing the first account identifier to the resource favorite interactive control; Alternatively, a special effect including the second account identifier.

6. The method according to claim 5, characterized in that The target interactive special effects corresponding to the target likeability display include: In the case that the target liking degree does not reach the preset liking degree, displaying the special effect including the liking icon, and / or displaying the special effect of moving the image including the liking icon to the resource liking interactive control; When the target liking degree reaches a preset liking degree, the special effect containing the first account identifier is displayed, and / or the special effect containing the first account identifier and the second account identifier is displayed, and / or the special effect of the image containing the first account identifier being moved to the resource liking interactive control is displayed, and / or the special effect containing the second account identifier is displayed, and / or the special effect containing the target image is displayed.

7. The method according to claim 6, characterized in that In the case where the target like degree does not reach the preset like degree, the target like degree is one of a first like degree, a second like degree and a third like degree, and the first like degree, the second like degree and the third like degree are successively increased in like degree; the favorite icon is a heart-shaped icon; in the case where the target like degree does not reach the preset like degree, displaying the special effect containing the favorite icon, and / or displaying the special effect of moving the image containing the favorite icon to the resource favorite interactive control, includes one of the following: Displaying a first number of heart-shaped icons corresponding to the first degree of liking at the resource liking interactive control; Alternatively, a second number of heart-shaped icons corresponding to the second liking degree is displayed, and the second number of heart-shaped icons are moved to the resource liking interactive control; Alternatively, a third number of heart-shaped icons corresponding to the third degree of liking is displayed, and the second number of heart-shaped icons are moved to the resource liking interactive control; The first number is lower than the second number, and the second number is lower than the third number.

8. The method according to claim 6, characterized in that The first account identifier is the first account avatar; The special effect of showing that the image containing the first account identifier is moved to the resource favorite interactive control includes: An image including the first account avatar is displayed, and a special effect of the image including the first account avatar being moved to the resource favorite interactive control is displayed, and the first account avatar stays at the associated position of the resource favorite interactive control.

9. The method according to claim 7 or 8, characterized in that: The method further comprises: Display countdown information of the target interactive special effect at the associated position of the resource favorite interactive control; When the display countdown information is met, the display of the target interactive special effect is ended, and the resource favorite interactive control is restored to the default display state.

10. The method according to claim 6, characterized in that The method further comprises: In response to the publishing account's viewing operation on the target multimedia resource, the target multimedia resource is displayed, and favorite interaction operation statistics corresponding to the target multimedia resource and favorite interaction statistics corresponding to the preset favorite level in the favorite interaction operation statistics are displayed.

11. The method according to claim 1 or 6, characterized in that: The method further comprises: When the target like degree reaches a preset like degree, displaying the feedback information of the publishing account of the target multimedia resource on the like interactive operation of the target resource; The feedback information includes at least one of the following: feedback text, feedback image, feedback animation, and feedback special effect.

12. The method according to claim 2, characterized in that: The multimedia display page also includes a resource favorite interactive control; the method also includes: Display countdown information of the target interactive special effect at the associated position of the resource favorite interactive control; When the display countdown information is met, prompt information for continuing to trigger the resource favorite interactive operation is displayed.

13. The method according to claim 12, characterized in that The prompt information is used to prompt other interactive special effects corresponding to the target preference level, and the other interactive special effects are different from the target interactive special effects; the method further includes: In response to an instruction to trigger the other interactive special effects based on the prompt information, other interactive special effects corresponding to the target like level are displayed.

14. The method according to claim 12, characterized in that The prompt information is used to prompt triggering other resource liking interaction operations corresponding to other liking degrees; the method further includes: In response to triggering of the other resource liking interactive operation, displaying the other interactive special effects corresponding to the liking degree.

15. The method according to claim 1, characterized in that The multimedia display page also displays favorite interactive operation statistics; the method further includes: The response to the target resource favorite interaction operation triggered in the multimedia display page updates the favorite interaction operation statistical information; the statistical change information between the favorite interaction operation statistical information after the update and the favorite interaction operation statistical information before the update is positively correlated with the target favorite degree.

16. An interactive device for multimedia resources, characterized in that: include: A page display module is configured to execute display of a multimedia display page, wherein the multimedia display page displays a target multimedia resource; The interactive display module is configured to execute a target resource liking interactive operation in response to being triggered in the multimedia display page, and to display a target interactive special effect corresponding to a target liking degree; the target liking degree is the liking degree of the target multimedia resource represented by the target resource liking interactive operation.

17. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the multimedia resource interaction method as described in any one of claims 1 to 15.

18. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the multimedia resource interaction method as described in any one of claims 1 to 15.

19. A computer program product, characterized in that The method comprises computer instructions, which, when executed by a processor, enable a computer to execute the multimedia resource interaction method as claimed in any one of claims 1 to 15.

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