Content display method and related equipment

Abstract

The invention discloses a content display method and related equipment, and the method can display an application starting page when the starting of a content application is detected, and the application starting page comprises a promotion content picture of a target promotion main body and a historical content display area. The historical content display area comprises content information of target content and prompt information associated with a target promotion subject, the target content is content which is not displayed on the content application within a historical time period, and the prompt information is used for prompting continuous watching of the target content; and in response to an interaction operation on the historical content display area, switching a display content page so as to continue to display the target content on the content display area of the content page based on the historical display progress information of the target content. According to the method and the device, the user can be helped to quickly return to the previous unfinished content, the user is prevented from spending a lot of time and energy to find the previous unfinished content, and the use satisfaction of the user on the content application can be improved.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to a content display method and related equipment. Background Art

[0002] At present, with the widespread use of digital content playback software, users often interrupt watching or listening to content for various reasons, resulting in the content not being played completely. When the playback software is opened next time, the user may feel inconvenienced because the content that was interrupted last time cannot be found, and when the user returns to the playback software, it takes extra time and effort to find the content that was not played completely last time, which reduces the user's satisfaction with the playback software. Summary of the invention

[0003] The embodiments of the present application provide a content display method and related equipment. The related equipment may include a content display device, an electronic device, a computer-readable storage medium and a computer program product, which can help users quickly return to previously unfinished content, avoid users spending a lot of time and energy looking for previously unfinished content, and help improve users' satisfaction with the content application.

[0004] The present application provides a content display method, including:

[0005] When the launch of the content application is detected, the application launch page is displayed, the application launch page includes a promotion content screen of the target promotion subject, and a historical content display area, the historical content display area includes content information of the target content, and prompt information associated with the target promotion subject, the target content is the content that has not been completely displayed on the content application within the historical time period, and the prompt information is used to prompt to continue watching the target content;

[0006] In response to an interactive operation on the historical content display area, the display content page is switched to continue displaying the target content in the content display area of ​​the content page based on the historical display progress information of the target content, wherein the content page includes a promotion area, and the promotion area is used to display the promotion content of the target promotion entity.

[0007] Accordingly, an embodiment of the present application provides a content display device, including:

[0008] A first display unit is used to display an application startup page when the startup of the content application is detected, wherein the application startup page includes a promotion content screen of a target promotion subject and a historical content display area, wherein the historical content display area includes content information of a target content and prompt information associated with the target promotion subject, wherein the target content is content that has not been completely displayed on the content application within a historical time period, and the prompt information is used to prompt the user to continue viewing the target content;

[0009] The second display unit is used to switch the display content page in response to the interactive operation on the historical content display area, so as to continue to display the target content in the content display area of ​​the content page based on the historical display progress information of the target content, and the content page includes a promotion area, and the promotion area is used to display the promotion content of the target promotion entity.

[0010] Optionally, in some embodiments of the present application, the application startup page further includes a content recommendation area, the content recommendation area includes content information of recommended content, and the recommended content is determined based on historical usage behavior information of the content application; the content display device may further include a recommendation unit, as follows:

[0011] The recommendation unit is used to switch and display a recommended content page in response to an interactive operation on the content recommendation area, and the recommended content page includes the recommended content.

[0012] Optionally, in some embodiments of the present application, the application startup page includes a promotion content area, and the promotion content area includes a promotion content screen for a target promotion subject; the content display device may also include a promotion content unit, as follows:

[0013] The promotion content unit is used to display a promotion content page for the target promotion subject in response to a triggering operation on the promotion content area.

[0014] Optionally, in some embodiments of the present application, the content display area includes a first content display area and a second content display area, the first content display area is used to display target content, the second content display area is used to display content description information of the target content, and the promotion area is superimposed on the second content display area to highlight the display with a preset effect.

[0015] Optionally, in some embodiments of the present application, the promotion area is prominently displayed with a first definition, the second content display area is displayed with a second definition, the first definition is higher than the second definition, and the content display device may further include a closing unit as follows:

[0016] The closing unit is configured to hide the promotion area in response to a closing operation on the promotion area, and to display the second content display area at the first definition.

[0017] Optionally, in some embodiments of the present application, the second display unit can be specifically used to switch the display content page in response to an interactive operation on the historical content display area, so as to display the associated content fragments of the target content in the content display area of ​​the content page based on the historical display progress information of the target content, wherein the associated content fragments are content fragments associated with the target content fragments that have not been fully displayed in the target content.

[0018] Optionally, in some embodiments of the present application, the historical content display area includes target product information integrated with the content information of the target content, and the target product information is product information associated with the target promotion entity.

[0019] Optionally, in some embodiments of the present application, the first display unit may be specifically configured to display an application startup page when the startup of a content application is detected and there is content that has not been completely displayed within a historical time period.

[0020] Optionally, in some embodiments of the present application, the content display device may further include a third display unit, as follows:

[0021] The third display unit is used to display the original application startup page when the startup of the content application is detected and there is no content that has not been displayed in the historical time period, and the original application startup page includes the promotion content screen of the target promotion entity.

[0022] Optionally, in some embodiments of the present application, the content display device may further include a fourth display unit and a fifth display unit, as follows:

[0023] The fourth display unit is used to display a preset application startup page when the startup of the content application is detected and there is no content that has not been displayed in the historical time period, the preset application startup page includes a promotion content screen of the target promotion subject and a preset content display area, the preset content display area includes content information of the preset content, and the preset content is content bound to the target promotion subject;

[0024] The fifth display unit is used to switch and display a content page corresponding to the preset content in response to an interactive operation on the preset content display area.

[0025] Optionally, in some embodiments of the present application, the application startup page further includes a jump control; the content display device may further include a jump unit, as follows:

[0026] The jump unit is used to display the application main page of the content application in response to a triggering operation on the jump control.

[0027] Optionally, in some embodiments of the present application, the content display device may further include a sixth display unit, as follows:

[0028] The sixth display unit is configured to display the application main page of the content application when no triggering operation on the application startup page is detected within a preset time.

[0029] Optionally, in some embodiments of the present application, the second display unit may include an extraction subunit, a calculation subunit and a switching subunit, as follows:

[0030] The extraction subunit is used to extract semantic feature information from the acquired voice information;

[0031] A calculation subunit, configured to calculate a matching degree between the voice information and the preset voice interaction information based on the semantic feature information of the voice information and the semantic feature information of the preset voice interaction information corresponding to the historical content display area;

[0032] The switching subunit is used to switch the display content page according to the matching degree.

[0033] An electronic device provided in an embodiment of the present application includes a processor and a memory, wherein the memory stores a plurality of instructions, and the processor loads the instructions to execute the steps in the content display method provided in the embodiment of the present application.

[0034] An embodiment of the present application further provides a computer-readable storage medium having a computer program stored thereon, wherein when the computer program is executed by a processor, the steps in the content display method provided in the embodiment of the present application are implemented.

[0035] In addition, an embodiment of the present application also provides a computer program product, including a computer program or instructions, which, when executed by a processor, implements the steps in the content display method provided in the embodiment of the present application.

[0036] An embodiment of the present application provides a content display method and related devices, which can display an application startup page when the startup of a content application is detected, wherein the application startup page includes a promotional content screen of a target promotion subject and a historical content display area, wherein the historical content display area includes content information of the target content and prompt information associated with the target promotion subject, wherein the target content is content that has not been fully displayed on the content application within a historical time period, and the prompt information is used to prompt to continue watching the target content; in response to an interactive operation on the historical content display area, the display content page is switched to continue displaying the target content in the content display area of ​​the content page based on the historical display progress information of the target content, wherein the content page includes a promotion area, and the promotion area is used to display the promotional content of the target promotion subject.

[0037] This application can directly display the content information of the unfinished content displayed in the content application history on the application startup page, and through interactive operations, it can directly jump to the corresponding content page to continue to display the target content, which can help users quickly return to the previously unfinished content, reduce the complexity of user operations, and avoid users spending a lot of time and energy to find previously unfinished content, which is conducive to improving user satisfaction with the content application, thereby improving user retention rate. In addition, the promotional content in the application startup page, in conjunction with the display of the content information of the target content that has not been completed in the past, can attract more user attention and improve the interaction rate and conversion rate of the promotional content. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

[0039] Figure 1a is a scene diagram of the content display method provided in an embodiment of the present application;

[0040] Figure 1b is a flow chart of a content display method provided in an embodiment of the present application;

[0041] Figure 1c It is a page schematic diagram of the content display method provided in the embodiment of the present application;

[0042] Figure 1d is another page schematic diagram of the content display method provided in an embodiment of the present application;

[0043] Figure 1eis another page schematic diagram of the content display method provided in an embodiment of the present application;

[0044] Figure 1f is another page schematic diagram of the content display method provided in an embodiment of the present application;

[0045] Figure 1g is another flow chart of the content display method provided in an embodiment of the present application;

[0046] Figure 1h is another flow chart of the content display method provided in an embodiment of the present application;

[0047] Figure 2 is another flow chart of the content display method provided in an embodiment of the present application;

[0048] Figure 3 is a structural schematic diagram of a content display device provided in an embodiment of the present application;

[0049] Figure 4 It is a schematic diagram of the structure of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0050] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of this application.

[0051] The present application provides a content display method and related equipment, and the related equipment may include a content display device, an electronic device, a computer-readable storage medium, and a computer program product. The content display device may be integrated in an electronic device, and the electronic device may be a terminal or a server.

[0052] like Figure 1a As shown, a terminal and a server jointly execute a content display method as an example. The content display system provided in the embodiment of the present application includes a terminal 10 and a server 11, etc. The terminal 10 and the server 11 are connected via a network, such as a wired or wireless network connection, etc., wherein the content display device can be integrated in the terminal.

[0053] The terminal 10 can be used to: when the start of the content application is detected, display the application startup page, the application startup page includes the promotion content screen of the target promotion subject, and the historical content display area, the historical content display area includes the content information of the target content, and the prompt information associated with the target promotion subject, the target content is the content that has not been fully displayed on the content application in the historical time period, and the prompt information is used to prompt to continue watching the target content; in response to the interactive operation of the historical content display area, switch the display content page to continue to display the target content on the content display area of ​​the content page based on the historical display progress information of the target content, the content page includes a promotion area, and the promotion area is used to display the promotion content of the target promotion subject. The terminal 10 can include a mobile phone, a smart TV, a tablet computer, a laptop, a smart car terminal, or a personal computer (PC, Personal Computer), etc. A client can also be set on the terminal 10, and the client can be an application client or a browser client, etc.

[0054] The server 11 may be used to send promotional content of a target promotion subject to the terminal 10. The server 11 may be a single server, or a server cluster or a cloud server composed of multiple servers.

[0055] The content display method provided in the embodiment of the present application relates to the voice technology direction in the field of artificial intelligence.

[0056] Among them, artificial intelligence (AI) is the theory, method, technology and application system that uses digital computers or machines controlled by digital computers to simulate, extend and expand human intelligence, perceive the environment, acquire knowledge and use knowledge to obtain the best results. In other words, artificial intelligence is a comprehensive technology in computer science. It attempts to understand the essence of intelligence and produce a new intelligent machine that can respond in a similar way to human intelligence. Artificial intelligence is to study the design principles and implementation methods of various intelligent machines so that machines have the functions of perception, reasoning and decision-making. Artificial intelligence technology is a comprehensive discipline that covers a wide range of fields, including both hardware-level technology and software-level technology. The basic technologies of artificial intelligence generally include sensors, dedicated artificial intelligence chips, cloud computing, distributed storage, big data processing technology, pre-trained model technology, operation / interaction system, mechatronics, etc. Among them, the pre-trained model is also called a large model or a basic model. After fine-tuning, it can be widely used in downstream tasks in various major directions of artificial intelligence. Artificial intelligence software technology mainly includes computer vision technology, speech processing technology, natural language processing technology, and machine learning / deep learning.

[0057] Among them, the key technologies of speech technology include automatic speech recognition technology, speech synthesis technology and voiceprint recognition technology. Enabling computers to listen, see, speak and feel is the development direction of human-computer interaction in the future, among which speech has become one of the most promising human-computer interaction methods in the future.

[0058] It should be noted that the description order of the following embodiments is not intended to limit the preferred order of the embodiments.

[0059] This embodiment will be described from the perspective of a content display device, which may be integrated into an electronic device, such as a server or a terminal.

[0060] It is understandable that in the specific implementation of this application, related data such as user information (such as historical usage behavior information) is involved. When the above embodiments of this application are applied to specific products or technologies, user permission or consent is required, and the collection, use and processing of relevant data need to comply with relevant laws, regulations and standards of relevant countries and regions.

[0061] like Figure 1b As shown, the specific process of the content display method can be as follows:

[0062] 101. When the launch of a content application is detected, an application launch page is displayed, the application launch page including a promotional content screen of a target promotion subject and a historical content display area, the historical content display area including content information of a target content and prompt information associated with the target promotion subject, the target content being content that has not been fully displayed on the content application within a historical time period, and the prompt information being used to prompt the viewer to continue viewing the target content.

[0063] The content application may be various digital content playing software, including but not limited to video playing, music playing, e-book reading, online education, games, etc. In some embodiments, the content application may be a third-party application of a smart phone.

[0064] The application launch page is also called a splash screen. Specifically, it is a page that is quickly displayed when the application is launched. It is a page that can be operated in the application. The splash screen can be used to display some brands, advertisements, and activities. This embodiment can combine the user's historical unfinished display content with the splash screen, which can increase the user's click rate on the promotional content on the application launch page.

[0065] Among them, the target promotion subject is the object to be promoted, which can be a certain product, a certain star, or a certain activity, and this embodiment does not limit it. The target promotion subject can be pushed to users through the Internet in various content forms (such as text, pictures, audio, video, etc.). Specifically, the promotion content corresponding to the target promotion subject can be advertisements, public welfare publicity information, etc., and the promotion content screen of the target promotion subject can be static or dynamic. In addition, the prompt information associated with the target promotion subject is to prompt the user to continue watching the content that has not been displayed in the past through the target promotion subject.

[0066] For example, if the target promotion subject is a certain mobile phone, the promotion content screen of the target promotion subject can be the introduction screen of the mobile phone; the prompt information associated with the target promotion subject can be "xx mobile phone advanced surround sound, invite you to continue watching TV series", refer to Figure 1c As shown in page a.

[0067] Among them, the promotional content screen of the target promotion entity is specifically a splash screen advertisement. A splash screen advertisement is a form of advertisement that is loaded when the content application is opened, and automatically closes after the display is completed and enters the main page of the application.

[0068] In this embodiment, the historical content display area is also the content replay module, and the content information of the target content therein may include historical display progress information, content title, and content description, etc., which are not limited in this embodiment. Specifically, if the target content is a video, its content information may be a certain video screen, or a certain video clip (such as a video opening clip or a video climax clip), etc.

[0069] Among them, the historical content display area can be presented in the form of a card on the application startup page.

[0070] The historical display progress information specifically refers to the progress information of the completed display corresponding to the interruption of the display of the target content during the historical time period. For example, when the target content is video content, the historical display progress information may be the episode and second of the last viewing.

[0071] The target content may be content that has not been fully displayed on the content application within the historical time period. Specifically, the target content may be content that has not been fully displayed when the content application was used last time. The target content may also be content to be continued during the current launch of the content application. The historical time period may be set according to actual conditions. For example, the historical time period may be set to within the past three days or within 24 hours, or may be set to only the time period corresponding to the last use.

[0072] Specifically, the target content may be in various forms, such as text, picture, audio, video, etc. Specifically, the target content may be novels, comics, music, TV series, games, etc.

[0073] Optionally, in this embodiment, the application startup page includes a promotion content area, and the promotion content area includes a promotion content screen for a target promotion subject; the content display method may further include:

[0074] In response to a triggering operation on the promotion content area, a promotion content page for the target promotion entity is displayed.

[0075] The promotion content area may be other areas of the application startup page except the historical content display area, and the promotion content area may be regarded as an advertisement area in the splash screen. The triggering operation of the promotion content area may be a click operation or a slide operation, etc., which is not limited in this embodiment.

[0076] Among them, by triggering the promotion content area, you can enter the advertising landing page, that is, enter the promotion content page of the target promotion entity.

[0077] Optionally, in this embodiment, the application startup page further includes a content recommendation area, the content recommendation area includes content information of recommended content, and the recommended content is determined based on historical usage behavior information of the content application; the content display method may further include:

[0078] In response to an interactive operation on the content recommendation area, a recommended content page is switched for display, and the recommended content page includes the recommended content.

[0079] Specifically, the recommended content may be the recommended content determined from the content database of the content application based on the historical usage behavior information of the content application. The content database of the content application may include all the content published on the content application.

[0080] Among them, the content information of the recommended content displayed in the content recommendation area may include content description information, estimated viewing time, etc., which is not limited in this embodiment. Interactive operations on the content recommendation area may include gesture operations on the content recommendation area, and voice interactive operations, etc. For example, the interactive operation on the content recommendation area may be a click or slide operation on the content recommendation area; for another example, the interactive operation on the content recommendation area may be preset voice interactive information for the content recommendation area, such as voice interactive information such as "watch recommended content". When the preset voice interactive information for the content recommendation area is detected, the recommended content page can be switched to display.

[0081] The historical usage behavior information may include historically viewed content, the most recently uncompleted viewed content, etc., which is not limited in this embodiment. In some embodiments, content similar to the historically viewed content may be obtained from a content database of the content application as recommended content.

[0082] Specifically, in this embodiment, the recommended content can be determined in combination with the user's scene and historical usage behavior information, and the content of the splash screen can be pushed. For example, if the user is in a classroom and his historical usage behavior information includes learning videos and game videos, then learning content can be selected from the content database for recommendation and display.

[0083] In some embodiments, the content recommendation area may be provided below the historical content display area.

[0084] In this embodiment, the playback history and the playback pause point can be combined to provide more targeted recommendations of other content on the application startup page, thereby improving the click-through rate of the content recommendations.

[0085] Optionally, in this embodiment, the historical content display area includes target product information integrated with the content information of the target content, and the target product information is product information associated with the target promotion subject.

[0086] Among them, by displaying the target product information integrated with the content information of the target content in the historical content display area, the user's attention to the advertised product information can be increased, thereby improving the rights and interests of advertisers.

[0087] Specifically, Figure 1d As shown in page c, the target promotion subject is xx brand beverage, and its corresponding promotional content screen can be displayed in the advertising area of ​​the application startup page. The promotional content screen can include the text content "xx brand beverage, simple ingredients, full of fresh fruit feeling" and the picture content corresponding to "a basket of fresh fruits". The application startup page can also include a content continuation module (i.e. the above-mentioned historical content display area). The content continuation module can include the content information of the target content "TV series xx" that has not been completed in the past. The content information can include the TV series cover, progress information (first episode), etc. The content continuation module can also include prompt information associated with the target promotion subject "Good dramas are constantly coming, xx beverages are accompanying, and you are invited to continue watching the TV series." In addition, the advertising product information (orange juice pattern) can also be displayed in the upper right corner of the content continuation module to expose the product information and integrate it with the content information of the TV series to improve the rights and interests of advertisers.

[0088] Optionally, in this embodiment, the step of “when detecting the start of the content application, displaying the application start page” may include:

[0089] When the launch of a content application is detected and there is content that has not been fully displayed within a historical time period, the application launch page is displayed.

[0090] Optionally, in this embodiment, the content display method may further include:

[0091] When the launch of the content application is detected and there is no content that has not been fully displayed in the historical time period, the original application launch page is displayed, and the original application launch page includes a promotion content screen of the target promotion subject.

[0092] The original application startup page is also a conventional splash screen advertisement, and the original application startup page does not include a content resume module.

[0093] Optionally, in this embodiment, the content display method may further include:

[0094] When the launch of a content application is detected and there is no content that has not been displayed in the historical time period, a preset application launch page is displayed, the preset application launch page includes a promotion content screen of the target promotion subject and a preset content display area, the preset content display area includes content information of preset content, and the preset content is content bound to the target promotion subject;

[0095] In response to an interactive operation on the preset content display area, a content page corresponding to the preset content is switched for display.

[0096] The preset application startup page does not include a content replay module, and the preset content is content bound to the target promotion content body. Specifically, the preset content may be a TV series invested by an advertiser corresponding to the target promotion body.

[0097] Among them, the interactive operation on the preset content display area can be a gesture operation, or a voice interactive operation, etc.

[0098] Optionally, in this embodiment, the application startup page further includes a jump control; the content display method may further include:

[0099] In response to the triggering operation on the jump control, the application main page of the content application is displayed.

[0100] The triggering operation of the jump control may be a click operation on the jump control, etc., which is not limited in this embodiment. By triggering the jump control, the display of the flash screen advertisement can be skipped and the main page of the application can be directly entered.

[0101] Optionally, in this embodiment, the content display method may further include:

[0102] When no triggering operation on the application startup page is detected within a preset time, the application main page of the content application is displayed.

[0103] The triggering operation here may include voice triggering operation and gesture triggering operation, etc.

[0104] The preset time can be set according to actual conditions, for example, the preset time can be set to 10 seconds. Specifically, after the promotion content screen display in the application startup page is completed, the application home page of the content application can be displayed. The application home page of the content application can also be the home page of the content application.

[0105] 102. In response to an interactive operation on the historical content display area, switch the display content page to continue displaying the target content in the content display area of ​​the content page based on the historical display progress information of the target content, wherein the content page includes a promotion area, and the promotion area is used to display the promotion content of the target promotion entity.

[0106] Among them, the interactive operation on the historical content display area can be specifically through voice interaction and gesture interaction, etc. The gesture interaction here can include completing the interaction through gestures such as sliding and tilting.

[0107] In some embodiments, the interruption point corresponding to the last display of the target content may be determined based on the historical display progress information of the target content, and then the target content may continue to be displayed in the content display area with the interruption point as the starting point.

[0108] Among them, the promotional content displayed in the promotion area of ​​the content page and the promotional content screen in the application startup page are for the same promotion entity. Both can be generated by the advertising engine for the target promotion entity. The promotional content displayed in the promotion area of ​​the content page is an advertisement for the bound content landing page generated for the target promotion entity, and the promotional content screen in the application startup page is a splash screen advertisement.

[0109] Optionally, in this embodiment, the step of “switching the display content page in response to the interactive operation on the historical content display area” may include:

[0110] Extracting semantic feature information from the acquired voice information;

[0111] Calculating a matching degree between the voice information and the preset voice interaction information based on the semantic feature information of the voice information and the semantic feature information of the preset voice interaction information corresponding to the historical content display area;

[0112] According to the matching degree, the display content page is switched.

[0113] Among them, when it is detected that the matching degree between the voice information and the preset voice interaction information is higher than the preset matching degree, it can be determined that the user has selected the historical content display area, and then the corresponding content page is displayed.

[0114] Among them, the content display method can recognize the user's voice information and match the user's voice information with preset voice interaction information to determine whether the user wants to select the historical content display area.

[0115] The extraction of semantic feature information from the acquired voice information may specifically include converting the voice information into text description information, and then extracting semantic feature information from the text description information.

[0116] Among them, the semantic feature information of voice information and preset voice interaction information can be extracted through a neural network. The neural network can be a residual network (ResNet) and a densely connected convolutional network (DenseNet), etc., but it should be understood that the neural network of this embodiment is not limited to the types listed above. By performing semantic recognition and matching through a neural network, using a sufficiently good model can achieve a higher fault tolerance rate and more accurately match the user's voice information.

[0117] The semantic feature information of the voice information may specifically be the semantic feature vector of the voice information, and the semantic feature information of the preset voice interaction information may specifically be the semantic feature vector of the text information corresponding to the preset voice interaction information; the vector distance between the semantic feature vector of the voice information and the semantic feature vector of the text information corresponding to the preset voice interaction information may be calculated, and based on the vector distance, the matching degree between the voice information and the text information corresponding to the preset voice interaction information may be determined. The larger the vector distance, the lower the matching degree; the smaller the vector distance, the higher the matching degree.

[0118] Optionally, in this embodiment, the content display area includes a first content display area and a second content display area, the first content display area is used to display target content, the second content display area is used to display content description information of the target content, and the promotion area is superimposed on the second content display area to highlight the display with a preset effect.

[0119] Among them, if the target content is a video, the content description information can be a video poster, plot introduction, etc. The video poster can include description information of the target content, and the description information can include images, text, video, audio, etc.

[0120] Specifically, the target content is a video, such as Figure 1cAs shown in page b, the first content display area is used to display the video screen, and the second content display area is located below the first content display area. The second content display area may include content description information such as the series and plot introduction. The promotion area is superimposed on the second content display area.

[0121] Among them, the clarity of the second content display area is smaller than that of the first content display area and the promotion area. This highlights the content in the first content display area and the promotion area, allowing users to focus more on the target content and the promotion content, which is beneficial to improving the rights and interests of advertisers and allowing users to quickly lock on the target content.

[0122] Optionally, in this embodiment, the promotion area is prominently displayed with a first definition, and the second content display area is displayed with a second definition, and the first definition is higher than the second definition. The content display method may further include:

[0123] In response to a closing operation on the promotion area, the promotion area is hidden, and the second content display area is displayed at the first definition.

[0124] Among them, the promotion area may include a region closing control, such as Figure 1c In page b, the icon in the upper right corner of the promotion area is the area closing control. Based on the triggering operation of the area closing control (such as a click operation or a sliding operation, etc.), the promotion area can be not displayed on the content page, and the originally blurred second content display area can be clearly displayed.

[0125] Optionally, in this embodiment, the step of “switching the display content page in response to the interactive operation on the historical content display area to continue to display the target content in the content display area of ​​the content page based on the historical display progress information of the target content” may include:

[0126] In response to an interactive operation on the historical content display area, the display content page is switched to display an associated content segment of the target content on the content display area of ​​the content page based on the historical display progress information of the target content, wherein the associated content segment is a content segment associated with the target content segment that has not been fully displayed in the target content.

[0127] The associated content segment may be a content segment that is not completely displayed in the target content, or a content segment adjacent to the content segment that is not completely displayed. Specifically, the associated content segment may be the target content segment itself, or a content segment adjacent to the time period corresponding to the target content segment, which is not limited in this embodiment.

[0128] The present application relates to a user experience optimization method based on a splash screen advertisement, which can provide a resume frame (i.e., the above-mentioned historical content display area) for the content that has not been fully displayed in the past on the splash screen page. The user can enter the resume content page by clicking the resume frame, and arrive at the content page that was left last time with one click, thereby enhancing more user experience. It is understandable that the user can also click the splash screen area (the splash screen page other than the resume frame) to enter the advertisement landing page.

[0129] Specifically, in this embodiment, when the user starts the software, the first thing he sees is a dynamic splash screen advertisement, which is not only for commercial promotion, but also provides a time window for the subsequent functional transition; below the splash screen advertisement, a special "resume content module" appears prominently. This module will display in detail the title, progress bar, and a short content description of the content that was not played when the user left the software last time. The user only needs to simply click or touch this "resume content module", and the system will automatically and seamlessly jump to the content page that was not displayed last time. In this way, the system significantly reduces the trouble of users finding and tracing back unfinished content, greatly enhancing the user's coherence and immersion experience.

[0130] In a specific scenario, Figure 1c As shown, the complete interactive process of the splash screen is shown, where page a is a page diagram of the application startup page. Specifically, the content application is a video application. When the video application is started, the application startup page can be displayed. The application startup page includes a splash screen advertisement. Here, the target promotion subject of the splash screen advertisement can be xx mobile phone. Its promotion content screen includes the mobile phone pattern and text content "xx mobile phone, equipped with advanced surround sound". Below the splash screen advertisement is the content continuation module. The content continuation module can display the content information of the target content that has not been fully displayed in the historical time period, such as the progress information of the last viewing of "TV series xx" to episode 8, and the cover of the TV series, etc. The content continuation module can also include prompt information associated with the target promotion subject "xx mobile phone advanced surround sound, invite you to continue watching the TV series". In addition, the content continuation module can also include a prompt information "click the card to jump to the details page to continue watching the series". When the user clicks on the content resume module, he will jump from the application startup page to the content details page (i.e. the above-mentioned content page, as shown in page b), and continue to play the video content that was not played last time. The content details page can also include a promotion area, and the advertising content (mobile phone pattern and text content "xx mobile phone advanced surround sound immersive entertainment experience") is exposed in the promotion area; if the user clicks on the splash screen advertising area in page a, he will jump to the advertising landing page.

[0131] The application startup page may also include a jump control, that is, Figure 1c The icon corresponding to "skip" in page a can jump directly from the application startup page to the application main page based on the triggering operation of the jump control.

[0132] In another embodiment, the content application is an audio application. When the audio application is started, the following may be displayed: Figure 1e The application startup page shown on page d of the application startup page may include a splash screen advertisement and a content continuation module corresponding to the music that was not played last time. The target promotion subject is headphones. The splash screen advertisement may be a person wearing headphones. The content continuation module may include the song cover and listening progress information 00:08 of the music that was not played last time. The content continuation module may also include prompt information associated with the target promotion subject "The new xx headphones invite you to continue listening"; in addition, the content continuation module may also include a prompt information "Click the card to jump to the details page to continue listening to music" below. When the user clicks on the content continuation module, he will enter the music playback page from the application startup page to continue playing (that is, the above-mentioned content page, as shown in page e). The music playback page may also include a promotion area, and the advertising content (headphone pattern and text content "xx headphones are so fascinating") is exposed in the promotion area; if the user clicks on the splash screen advertisement area in page d, he will jump to the advertisement landing page.

[0133] Specifically, in some embodiments, Figure 1f As shown in page f, the outer layer of the content replay module can also use the native player style to highlight the "target content" and use the content cover for display, while the prompt information associated with the target promotion subject "xx mobile phone invites you to continue watching" can be displayed above the target content.

[0134] Optionally, in response to an interactive operation on the content replay module, the application startup page may be switched to the content page. Specifically, during the switching process, a transition animation may be displayed, and the transition animation may present an interactive effect. For example, the content replay module is presented in the form of a card, the interactive operation may be a flip gesture, and the transition animation may be an animation of flipping the card.

[0135] like Figure 1g Specifically, when it is detected that the client (i.e., the content application in the above embodiment) is started, a splash screen advertisement can be requested from the server. Here, there are three cases according to the request result, which are as follows:

[0136] 1. If there is no advertisement, directly enter the homepage of the client, that is, the main page of the application;

[0137] 2. If the requested splash screen ad is an ad that does not support the replay format, a regular splash screen ad can be displayed directly; the ad that does not support the replay format is specifically an ad that does not support the display content replay module;

[0138] 3. If the requested splash screen ad is an ad that supports resumed play, it is possible to detect whether the client has content to be resumed. If there is no content to be resumed, a regular splash screen ad is displayed directly. If there is content to be resumed, a content resume module can be displayed on the splash screen according to the content format of the content to be resumed (audio / video / novel, etc.), and the advertising materials delivered can be played synchronously on the splash screen.

[0139] Among them, when the user chooses to skip the splash screen ad, such as clicking on the selection Figure 1c The icon corresponding to "Skip" in the upper left corner can directly enter the home page from the splash screen page. When the user chooses to click the advertising area (i.e., the area of ​​the application startup page except the historical content display area in the above embodiment), it directly enters the advertising landing page; when the user chooses to click the resume module (i.e., the historical content display area in the above embodiment), it enters the resume content landing page, i.e., the content page, and continues to display the splash screen advertisement in the content landing page advertisement position in the resume content landing page.

[0140] like Figure 1h As shown, it is a timing diagram of the content display method provided by this application, which may involve five execution entities, namely, the client, SSP background, advertising engine, delivery end and advertiser. Among them, the SSP (Supply-Side Patform) background is the supply-side platform, which is an advertising platform serving the media end, also known as the media management platform. The timing diagram can be mainly divided into two processes, namely, the advertisement creation process and the advertisement playback process, which are described in detail as follows.

[0141] Among them, for the ad creation process: the advertiser first places a splash screen ad. If the current splash screen ad playback format supports the continuous playback module, you can choose to open the companion format, that is, fill in an additional content landing page link and bind a content landing page ad slot. The ad engine generates a splash screen ad and a bound content landing page ad at the same time.

[0142] Among them, for the advertising playback process:

[0143] When the client requests a splash screen ad: If there is an available companion splash screen ad, the ad backend will send the corresponding companion splash screen ad and an additional content landing page link.

[0144] When the client plays an advertisement: first determine whether there is any content to be continued locally. If so, display the corresponding continuation module on the splash screen page according to the different types of content (audio / video / graphics / novels / others, etc.), and play the accompanying splash screen advertisement at the same time. In addition, if there is a designated content landing page link, the designated content landing page will be used first.

[0145] When a click operation is detected on the splash screen page except for the resume module, the ad landing page is entered; when a click operation is detected on the resume module, the content landing page can be entered. After entering the content landing page, the accompanying splash screen representation and ad identification information are sent to the ad platform to request the content landing page ad. The ad platform returns the bound content landing page ad according to the binding relationship. Figure 1c Page b in the content landing page can display corresponding forms of advertisements in the promotion area, and enter the advertisement landing page after clicking.

[0146] In addition, it should be noted that, depending on the different content formats and scenarios of the content landing page, the replay module can have a variety of different styles and structures, and the content landing page ad space can also have a variety of forms.

[0147] This application can use the resume content module to allow users to quickly return to the content that was not completed last time, reducing the possibility of leaving the application due to not being able to find the interruption point, thereby improving user retention. Users no longer need to find the last viewing location among a large number of contents, and can return to the interruption point with just one click, which greatly reduces the complexity of operation. For users who frequently use the application, the resume function greatly simplifies their usage process. This user-friendly design is likely to increase user satisfaction and loyalty.

[0148] Moreover, with the cooperation of the continuous broadcast content module, the flash screen ads not only provide users with valuable services (continuous broadcast function), but also display ads at key user interaction moments. This combination is more likely to attract user attention and produce positive advertising effects, improve advertising efficiency, and increase the commercial value of the application. Advertisers may be more willing to place ads in such applications because it not only displays ads but also provides actual value to users. Such ads usually have higher interaction and conversion rates. On the other hand, in the increasingly feature-rich application market, such innovative features may become a key factor for applications to stand out and help them gain an advantage in the competition.

[0149] In the current digital media consumption environment, users often stream, watch or listen to various content on multiple devices and applications. In this situation, users may be forced to interrupt their viewing or listening to content frequently due to other interruptions or urgent matters in life. This results in users often having to spend extra time and energy to find the location where they were interrupted last time when returning to the application, thus reducing the overall user satisfaction.

[0150] The present application provides a content resume reminder system and method, which can realize the function of quickly navigating to the interruption point by providing a content resume module in a prominent position when the user reopens the application, so that the user can easily find and resume the content that was not played last time.

[0151] Specifically, when the user opens the software again, the system will first read the playback history database stored locally or in the cloud to quickly determine the user's last playback position and related data. The system will then generate a dynamic "content resume module" based on this information and display it to the user in a prominent manner on the startup screen. In summary, this application effectively combines complex back-end processing with intuitive front-end display, providing users with an efficient and intuitive resume experience.

[0152] As can be seen from the above, this embodiment can display an application startup page when the startup of a content application is detected, the application startup page including a promotional content screen of a target promotion subject and a historical content display area, the historical content display area including content information of the target content and prompt information associated with the target promotion subject, the target content being content that has not been fully displayed on the content application within a historical time period, and the prompt information being used to prompt to continue viewing the target content; in response to interactive operations on the historical content display area, the display content page is switched to continue displaying the target content in the content display area of ​​the content page based on the historical display progress information of the target content, the content page including a promotion area, and the promotion area being used to display the promotional content of the target promotion subject.

[0153] This application can directly display the content information of the unfinished content displayed in the content application history on the application startup page, and through interactive operations, it can directly jump to the corresponding content page to continue to display the target content, which can help users quickly return to the previously unfinished content, reduce the complexity of user operations, and avoid users spending a lot of time and energy to find previously unfinished content, which is conducive to improving user satisfaction with the content application, thereby improving user retention rate. In addition, the promotional content in the application startup page, in conjunction with the display of the content information of the target content that has not been completed in the past, can attract more user attention and improve the interaction rate and conversion rate of the promotional content.

[0154] According to the method described in the previous embodiment, the following will be further described in detail by taking the example of the content display device being specifically integrated in a terminal.

[0155] The present application embodiment provides a content display method, such as Figure 2 As shown, the specific process of the content display method can be as follows:

[0156] 201. When the launch of a content application is detected, the terminal displays an application launch page, wherein the application launch page includes a promotional content screen of a target promotion subject and a historical content display area, wherein the historical content display area includes content information of a target content and prompt information associated with the target promotion subject, wherein the target content is content that has not been fully displayed on the content application within a historical time period, and the prompt information is used to prompt the user to continue viewing the target content.

[0157] Among them, the target promotion subject is the object to be promoted, which can be a certain product, a certain star, or a certain activity, and this embodiment does not limit it. The target promotion subject can be pushed to users through the Internet in various content forms (such as text, pictures, audio, video, etc.). Specifically, the promotion content corresponding to the target promotion subject can be advertisements, public welfare publicity information, etc., and the promotion content screen of the target promotion subject can be static or dynamic. In addition, the prompt information associated with the target promotion subject is to prompt the user to continue watching the content that has not been displayed in the past through the target promotion subject.

[0158] Among them, the promotional content screen of the target promotion entity is specifically a splash screen advertisement. A splash screen advertisement is a form of advertisement that is loaded when the content application is opened, and automatically closes after the display is completed and enters the main page of the application.

[0159] In this embodiment, the historical content display area is also the content replay module, and the content information of the target content therein may include historical display progress information, content title, and content description, etc., which are not limited in this embodiment. Specifically, if the target content is a video, its content information may be a certain video screen, or a certain video clip (such as a video opening clip or a video climax clip), etc.

[0160] Among them, the historical content display area can be presented in the form of a card on the application startup page.

[0161] Specifically, the target content may be in various forms, such as text, picture, audio, video, etc. Specifically, the target content may be novels, comics, music, TV series, games, etc.

[0162] Optionally, in this embodiment, the application startup page includes a promotion content area, and the promotion content area includes a promotion content screen for a target promotion subject; the content display method may further include:

[0163] In response to a triggering operation on the promotion content area, a promotion content page for the target promotion entity is displayed.

[0164] The promotion content area may be other areas of the application startup page except the historical content display area, and the promotion content area may be regarded as an advertisement area in the splash screen. The triggering operation of the promotion content area may be a click operation or a slide operation, etc., which is not limited in this embodiment.

[0165] Among them, by triggering the promotion content area, you can enter the advertising landing page, that is, enter the promotion content page of the target promotion entity.

[0166] Optionally, in this embodiment, the application startup page further includes a content recommendation area, the content recommendation area includes content information of recommended content, and the recommended content is determined based on historical usage behavior information of the content application; the content display method may further include:

[0167] In response to an interactive operation on the content recommendation area, a recommended content page is switched for display, and the recommended content page includes the recommended content.

[0168] Specifically, the recommended content may be the recommended content determined from the content database of the content application based on the historical usage behavior information of the content application. The content database of the content application may include all the content published on the content application.

[0169] 202. In response to an interactive operation on the historical content display area, the terminal switches the display content page to continue displaying the target content in the content display area of ​​the content page based on the historical display progress information of the target content, wherein the content page includes a promotion area, and the promotion area is used to display the promotion content of the target promotion entity.

[0170] Among them, the interactive operation on the historical content display area can be specifically through voice interaction and gesture interaction, etc. The gesture interaction here can include completing the interaction through gestures such as sliding and tilting.

[0171] In some embodiments, the interruption point corresponding to the last display of the target content may be determined based on the historical display progress information of the target content, and then the target content may continue to be displayed in the content display area with the interruption point as the starting point.

[0172] Among them, the promotional content displayed in the promotion area of ​​the content page and the promotional content screen in the application startup page are for the same promotion entity. Both can be generated by the advertising engine for the target promotion entity. The promotional content displayed in the promotion area of ​​the content page is an advertisement for the bound content landing page generated for the target promotion entity, and the promotional content screen in the application startup page is a splash screen advertisement.

[0173] Optionally, in this embodiment, the content display area includes a first content display area and a second content display area, the first content display area is used to display target content, the second content display area is used to display content description information of the target content, and the promotion area is superimposed on the second content display area to highlight the display with a preset effect.

[0174] Among them, if the target content is a video, the content description information can be a video poster, plot introduction, etc. The video poster can include description information of the target content, and the description information can include images, text, video, audio, etc.

[0175] Among them, the clarity of the second content display area is smaller than that of the first content display area and the promotion area. This highlights the content in the first content display area and the promotion area, allowing users to focus more on the target content and the promotion content, which is beneficial to improving the rights and interests of advertisers and allowing users to quickly lock on the target content.

[0176] Optionally, in this embodiment, the promotion area is prominently displayed with a first definition, and the second content display area is displayed with a second definition, and the first definition is higher than the second definition. The content display method may further include:

[0177] In response to a closing operation on the promotion area, the promotion area is hidden, and the second content display area is displayed at the first definition.

[0178] Optionally, in this embodiment, the step of “switching the display content page in response to the interactive operation on the historical content display area to continue to display the target content in the content display area of ​​the content page based on the historical display progress information of the target content” may include:

[0179] In response to an interactive operation on the historical content display area, the display content page is switched to display an associated content segment of the target content on the content display area of ​​the content page based on the historical display progress information of the target content, wherein the associated content segment is a content segment associated with the target content segment that has not been fully displayed in the target content.

[0180] The associated content segment may be a content segment that is not completely displayed in the target content, or a content segment adjacent to the content segment that is not completely displayed. Specifically, the associated content segment may be the target content segment itself, or a content segment adjacent to the time period corresponding to the target content segment, which is not limited in this embodiment.

[0181] As can be seen from the above, this embodiment can display an application startup page through the terminal when the startup of the content application is detected, and the application startup page includes a promotional content screen of the target promotion entity, and a historical content display area, and the historical content display area includes content information of the target content, and prompt information associated with the target promotion entity, the target content is the content that has not been fully displayed on the content application within a historical time period, and the prompt information is used to prompt to continue watching the target content; in response to interactive operations on the historical content display area, the display content page is switched to continue displaying the target content in the content display area of ​​the content page based on the historical display progress information of the target content, and the content page includes a promotion area, and the promotion area is used to display the promotional content of the target promotion entity.

[0182] This application can directly display the content information of the unfinished content displayed in the content application history on the application startup page, and through interactive operations, it can directly jump to the corresponding content page to continue to display the target content, which can help users quickly return to the previously unfinished content, reduce the complexity of user operations, and avoid users spending a lot of time and energy to find previously unfinished content, which is conducive to improving user satisfaction with the content application, thereby improving user retention rate. In addition, the promotional content in the application startup page, in conjunction with the display of the content information of the target content that has not been completed in the past, can attract more user attention and improve the interaction rate and conversion rate of the promotional content.

[0183] In order to better implement the above method, the present application embodiment also provides a content display device, such as Figure 3 As shown, the content display device may include a first display unit 301 and a second display unit 302, as follows:

[0184] (1) a first display unit 301;

[0185] The first display unit is used to display an application startup page when the startup of the content application is detected, wherein the application startup page includes a promotion content screen of a target promotion subject and a historical content display area, wherein the historical content display area includes content information of the target content and prompt information associated with the target promotion subject, wherein the target content is content that has not been completely displayed on the content application within a historical time period, and the prompt information is used to prompt to continue viewing the target content.

[0186] (2) a second display unit 302;

[0187] The second display unit is used to switch the display content page in response to the interactive operation on the historical content display area, so as to continue to display the target content in the content display area of ​​the content page based on the historical display progress information of the target content, and the content page includes a promotion area, and the promotion area is used to display the promotion content of the target promotion entity.

[0188] Optionally, in some embodiments of the present application, the application startup page further includes a content recommendation area, the content recommendation area includes content information of recommended content, and the recommended content is determined based on historical usage behavior information of the content application; the content display device may further include a recommendation unit, as follows:

[0189] The recommendation unit is used to switch and display a recommended content page in response to an interactive operation on the content recommendation area, and the recommended content page includes the recommended content.

[0190] Optionally, in some embodiments of the present application, the application startup page includes a promotion content area, and the promotion content area includes a promotion content screen for a target promotion subject; the content display device may also include a promotion content unit, as follows:

[0191] The promotion content unit is used to display a promotion content page for the target promotion subject in response to a triggering operation on the promotion content area.

[0192] Optionally, in some embodiments of the present application, the content display area includes a first content display area and a second content display area, the first content display area is used to display target content, the second content display area is used to display content description information of the target content, and the promotion area is superimposed on the second content display area to highlight the display with a preset effect.

[0193] Optionally, in some embodiments of the present application, the promotion area is prominently displayed with a first definition, the second content display area is displayed with a second definition, the first definition is higher than the second definition, and the content display device may further include a closing unit as follows:

[0194] The closing unit is configured to hide the promotion area in response to a closing operation on the promotion area, and to display the second content display area at the first definition.

[0195] Optionally, in some embodiments of the present application, the second display unit can be specifically used to switch the display content page in response to an interactive operation on the historical content display area, so as to display the associated content fragments of the target content in the content display area of ​​the content page based on the historical display progress information of the target content, wherein the associated content fragments are content fragments associated with the target content fragments that have not been fully displayed in the target content.

[0196] Optionally, in some embodiments of the present application, the historical content display area includes target product information integrated with the content information of the target content, and the target product information is product information associated with the target promotion entity.

[0197] Optionally, in some embodiments of the present application, the first display unit may be specifically configured to display an application startup page when the startup of a content application is detected and there is content that has not been completely displayed within a historical time period.

[0198] Optionally, in some embodiments of the present application, the content display device may further include a third display unit, as follows:

[0199] The third display unit is used to display the original application startup page when the startup of the content application is detected and there is no content that has not been displayed in the historical time period, and the original application startup page includes the promotion content screen of the target promotion entity.

[0200] Optionally, in some embodiments of the present application, the content display device may further include a fourth display unit and a fifth display unit, as follows:

[0201] The fourth display unit is used to display a preset application startup page when the startup of the content application is detected and there is no content that has not been displayed in the historical time period, the preset application startup page includes a promotion content screen of the target promotion subject and a preset content display area, the preset content display area includes content information of the preset content, and the preset content is content bound to the target promotion subject;

[0202] The fifth display unit is used to switch and display a content page corresponding to the preset content in response to an interactive operation on the preset content display area.

[0203] Optionally, in some embodiments of the present application, the application startup page further includes a jump control; the content display device may further include a jump unit, as follows:

[0204] The jump unit is used to display the application main page of the content application in response to a triggering operation on the jump control.

[0205] Optionally, in some embodiments of the present application, the content display device may further include a sixth display unit, as follows:

[0206] The sixth display unit is configured to display the application main page of the content application when no triggering operation on the application startup page is detected within a preset time.

[0207] Optionally, in some embodiments of the present application, the second display unit may include an extraction subunit, a calculation subunit and a switching subunit, as follows:

[0208] The extraction subunit is used to extract semantic feature information from the acquired voice information;

[0209] A calculation subunit, configured to calculate a matching degree between the voice information and the preset voice interaction information based on the semantic feature information of the voice information and the semantic feature information of the preset voice interaction information corresponding to the historical content display area;

[0210] The switching subunit is used to switch the display content page according to the matching degree.

[0211] As can be seen from the above, this embodiment can display an application startup page through the first display unit 301 when the startup of the content application is detected, and the application startup page includes a promotional content screen of the target promotion subject, and a historical content display area, and the historical content display area includes content information of the target content, and prompt information associated with the target promotion subject, the target content is content that has not been fully displayed on the content application within a historical time period, and the prompt information is used to prompt to continue watching the target content; the second display unit 302 responds to the interactive operation on the historical content display area, switches the display content page, and continues to display the target content in the content display area of ​​the content page based on the historical display progress information of the target content, and the content page includes a promotion area, and the promotion area is used to display the promotional content of the target promotion subject.

[0212] This application can directly display the content information of the unfinished content displayed in the content application history on the application startup page, and through interactive operations, it can directly jump to the corresponding content page to continue to display the target content, which can help users quickly return to the previously unfinished content, reduce the complexity of user operations, and avoid users spending a lot of time and energy to find previously unfinished content, which is conducive to improving user satisfaction with the content application, thereby improving user retention rate. In addition, the promotional content in the application startup page, in conjunction with the display of the content information of the target content that has not been completed in the past, can attract more user attention and improve the interaction rate and conversion rate of the promotional content.

[0213] The present application also provides an electronic device, such as Figure 4 As shown, it shows a schematic diagram of the structure of an electronic device involved in an embodiment of the present application, and the electronic device may be a terminal or a server, etc. Specifically:

[0214] The electronic device may include components such as a processor 401 with one or more processing cores, a memory 402 with one or more computer-readable storage media, a power supply 403, and an input unit 404. Those skilled in the art will appreciate that Figure 4 The electronic device structure shown in the figure does not constitute a limitation on the electronic device, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0215] The processor 401 is the control center of the electronic device, and uses various interfaces and lines to connect various parts of the entire electronic device. By running or executing software programs and / or modules stored in the memory 402, and calling data stored in the memory 402, the processor 401 performs various functions of the electronic device and processes data. Optionally, the processor 401 may include one or more processing cores; preferably, the processor 401 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface, and application programs, and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 401.

[0216] The memory 402 can be used to store software programs and modules. The processor 401 executes various functional applications and data processing by running the software programs and modules stored in the memory 402. The memory 402 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required for at least one function (such as a sound playback function, an image playback function, etc.), etc.; the data storage area may store data created according to the use of the electronic device, etc. In addition, the memory 402 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 402 may also include a memory controller to provide the processor 401 with access to the memory 402.

[0217] The electronic device also includes a power supply 403 for supplying power to each component. Preferably, the power supply 403 can be logically connected to the processor 401 through a power management system, so as to manage charging, discharging, power consumption and other functions through the power management system. The power supply 403 can also include one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, power status indicators and other arbitrary components.

[0218] The electronic device may further include an input unit 404, which may be used to receive input digital or character information and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control.

[0219] Although not shown, the electronic device may further include a display unit, etc., which will not be described in detail herein. Specifically in this embodiment, the processor 401 in the electronic device will load the executable files corresponding to the processes of one or more application programs into the memory 402 according to the following instructions, and the processor 401 will run the application programs stored in the memory 402, thereby realizing various functions, as follows:

[0220] When the launch of a content application is detected, an application launch page is displayed, the application launch page including a promotional content screen of a target promotion subject and a historical content display area, the historical content display area including content information of the target content and prompt information associated with the target promotion subject, the target content being content that has not been fully displayed on the content application within a historical time period, the prompt information being used to prompt a user to continue viewing the target content; in response to an interactive operation on the historical content display area, the display content page is switched to continue displaying the target content on the content display area of ​​the content page based on the historical display progress information of the target content, the content page including a promotion area being used to display the promotional content of the target promotion subject.

[0221] The specific implementation of the above operations can be found in the previous embodiments, which will not be described in detail here.

[0222] As can be seen from the above, this embodiment can display an application startup page when the startup of a content application is detected, the application startup page including a promotional content screen of a target promotion subject and a historical content display area, the historical content display area including content information of the target content and prompt information associated with the target promotion subject, the target content being content that has not been fully displayed on the content application within a historical time period, and the prompt information being used to prompt to continue viewing the target content; in response to interactive operations on the historical content display area, the display content page is switched to continue displaying the target content in the content display area of ​​the content page based on the historical display progress information of the target content, the content page including a promotion area, and the promotion area being used to display the promotional content of the target promotion subject.

[0223] This application can directly display the content information of the unfinished content displayed in the content application history on the application startup page, and through interactive operations, it can directly jump to the corresponding content page to continue to display the target content, which can help users quickly return to the previously unfinished content, reduce the complexity of user operations, and avoid users spending a lot of time and energy to find previously unfinished content, which is conducive to improving user satisfaction with the content application, thereby improving user retention rate. In addition, the promotional content in the application startup page, in conjunction with the display of the content information of the target content that has not been completed in the past, can attract more user attention and improve the interaction rate and conversion rate of the promotional content.

[0224] A person of ordinary skill in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be completed by instructions, or by controlling related hardware through instructions. The instructions may be stored in a computer-readable storage medium and loaded and executed by a processor.

[0225] To this end, an embodiment of the present application provides a computer-readable storage medium, in which a plurality of instructions are stored, and the instructions can be loaded by a processor to execute the steps in any content display method provided in the embodiment of the present application. For example, the instructions can execute the following steps:

[0226] When the launch of a content application is detected, an application launch page is displayed, the application launch page including a promotional content screen of a target promotion subject and a historical content display area, the historical content display area including content information of the target content and prompt information associated with the target promotion subject, the target content being content that has not been fully displayed on the content application within a historical time period, the prompt information being used to prompt a user to continue viewing the target content; in response to an interactive operation on the historical content display area, the display content page is switched to continue displaying the target content on the content display area of ​​the content page based on the historical display progress information of the target content, the content page including a promotion area being used to display the promotional content of the target promotion subject.

[0227] The specific implementation of the above operations can be found in the previous embodiments, which will not be described in detail here.

[0228] The computer-readable storage medium may include: a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, etc.

[0229] Since the instructions stored in the computer-readable storage medium can execute the steps in any content display method provided in the embodiments of the present application, the beneficial effects that can be achieved by any content display method provided in the embodiments of the present application can be achieved. Please refer to the previous embodiments for details and will not be repeated here.

[0230] According to one aspect of the present application, a computer program product or a computer program is provided, the computer program product or the computer program comprising computer instructions, the computer instructions being stored in a computer-readable storage medium. A processor of a computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the method provided in various optional implementations of the above-mentioned content display aspect.

[0231] The above is a detailed introduction to a content display method and related equipment provided in an embodiment of the present application. Specific examples are used in this article to illustrate the principles and implementation methods of the present application. The description of the above embodiments is only used to help understand the method of the present application and its core idea; at the same time, for technical personnel in this field, according to the idea of ​​the present application, there will be changes in the specific implementation method and application scope. In summary, the content of this specification should not be understood as a limitation on the present application.

Claims

1. A content display method, characterized in that: include: When the launch of the content application is detected, the application launch page is displayed, the application launch page includes a promotion content screen of the target promotion subject, and a historical content display area, the historical content display area includes content information of the target content, and prompt information associated with the target promotion subject, the target content is the content that has not been completely displayed on the content application within the historical time period, and the prompt information is used to prompt to continue watching the target content; In response to an interactive operation on the historical content display area, the display content page is switched to continue displaying the target content in the content display area of ​​the content page based on the historical display progress information of the target content, wherein the content page includes a promotion area, and the promotion area is used to display the promotion content of the target promotion entity.

2. The method according to claim 1, characterized in that The application startup page also includes a content recommendation area, the content recommendation area includes content information of recommended content, and the recommended content is determined based on historical usage behavior information of the content application; the method also includes: In response to an interactive operation on the content recommendation area, a recommended content page is switched for display, and the recommended content page includes the recommended content.

3. The method according to claim 1, characterized in that The application startup page includes a promotion content area, and the promotion content area includes a promotion content screen for a target promotion subject; the method further includes: In response to a triggering operation on the promotion content area, a promotion content page for the target promotion entity is displayed.

4. The method according to claim 1, characterized in that: The content display area includes a first content display area and a second content display area, the first content display area is used to display target content, the second content display area is used to display content description information of the target content, and the promotion area is superimposed on the second content display area to highlight the display with a preset effect.

5. The method according to claim 4, characterized in that The promotion area is prominently displayed with a first definition, and the second content display area is displayed with a second definition, the first definition is higher than the second definition, and the method further includes: In response to a closing operation on the promotion area, the promotion area is hidden, and the second content display area is displayed at the first definition.

6. The method according to claim 1, characterized in that The step of switching the display content page in response to the interactive operation on the historical content display area to continue to display the target content in the content display area of ​​the content page based on the historical display progress information of the target content includes: In response to an interactive operation on the historical content display area, the display content page is switched to display an associated content segment of the target content on the content display area of ​​the content page based on the historical display progress information of the target content, wherein the associated content segment is a content segment associated with the target content segment that has not been fully displayed in the target content.

7. The method according to claim 1, characterized in that The historical content display area includes target product information integrated with the content information of the target content, and the target product information is product information associated with the target promotion subject.

8. The method according to claim 1, characterized in that When the startup of the content application is detected, the application startup page is displayed, including: When the launch of a content application is detected and there is content that has not been fully displayed within a historical time period, the application launch page is displayed.

9. The method according to claim 8, characterized in that The method further comprises: When the launch of the content application is detected and there is no content that has not been fully displayed in the historical time period, the original application launch page is displayed, and the original application launch page includes a promotion content screen of the target promotion subject.

10. The method according to claim 8, characterized in that The method further comprises: When the launch of a content application is detected and there is no content that has not been displayed in the historical time period, a preset application launch page is displayed, the preset application launch page includes a promotion content screen of the target promotion subject and a preset content display area, the preset content display area includes content information of preset content, and the preset content is content bound to the target promotion subject; In response to an interactive operation on the preset content display area, a content page corresponding to the preset content is switched for display.

11. The method according to claim 1, characterized in that: The application startup page also includes a jump control; the method also includes: In response to the triggering operation on the jump control, the application main page of the content application is displayed.

12. The method according to claim 1, characterized in that The method further comprises: When no triggering operation on the application startup page is detected within a preset time, the application main page of the content application is displayed.

13. The method according to claim 1, characterized in that The step of switching the displayed content page in response to the interactive operation on the historical content display area includes: Extracting semantic feature information from the acquired voice information; Calculating a matching degree between the voice information and the preset voice interaction information based on the semantic feature information of the voice information and the semantic feature information of the preset voice interaction information corresponding to the historical content display area; According to the matching degree, the display content page is switched.

14. A content display device, characterized in that: include: A first display unit is used to display an application startup page when the startup of the content application is detected, wherein the application startup page includes a promotion content screen of a target promotion subject and a historical content display area, wherein the historical content display area includes content information of a target content and prompt information associated with the target promotion subject, wherein the target content is content that has not been completely displayed on the content application within a historical time period, and the prompt information is used to prompt the user to continue viewing the target content; The second display unit is used to switch the display content page in response to the interactive operation on the historical content display area, so as to continue to display the target content in the content display area of ​​the content page based on the historical display progress information of the target content, and the content page includes a promotion area, and the promotion area is used to display the promotion content of the target promotion entity.

15. An electronic device, characterized in that: It comprises a memory and a processor; the memory stores an application program, and the processor is used to run the application program in the memory to execute the operations in the content display method described in any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a plurality of instructions, and the instructions are suitable for being loaded by a processor to execute the steps in the content display method according to any one of claims 1 to 13.

17. A computer program product comprising a computer program or instructions, characterized in that When the computer program or instruction is executed by a processor, the steps in the content display method described in any one of claims 1 to 13 are implemented.

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