Commodity set display method and device, computer equipment, storage medium and product

Abstract

The invention relates to a commodity set display method and device, computer equipment, a storage medium and a product. The method comprises the steps that a live broadcast playback page of a target live broadcast is displayed, the live broadcast playback page plays a first playback video of the target live broadcast, and the live broadcast playback page comprises a target information block of a target commodity set; and in response to a trigger operation on the target information block, playing a second playback video of the target live broadcast on the live broadcast playback page, the second playback video being used for explaining each commodity in the target commodity set, and the second playback video being a part of video content of the first playback video. According to the method, a mode of quickly browsing the commodity set in the live broadcast playback scene is provided, so that the user can quickly position the video explanation fragment of the commodity set in which the user is interested from the whole live broadcast playback video, a quick browsing channel of the commodity set is provided for the user, and the browsing efficiency of the commodity set is also improved.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to a method, device, computer equipment, storage medium and product for displaying a collection of goods. Background Art

[0002] With the development of e-commerce business, more and more bloggers are displaying numerous products and outfits through live broadcasts, and after the live broadcast, they share different product introductions and corresponding live broadcast replay content in the blogger’s private domain scene.

[0003] Traditionally, when users need to understand a blogger's entire outfit, they need to browse the blogger's entire live broadcast replay to understand the blogger's outfit.

[0004] However, this way of browsing for outfits has the problem of low browsing efficiency. Summary of the invention

[0005] Based on this, it is necessary to provide a commodity collection display method, device, computer equipment, computer-readable storage medium and computer program product that can improve the efficiency of outfit browsing in response to the above-mentioned technical problems.

[0006] In a first aspect, the present application provides a method for displaying a collection of commodities, comprising:

[0007] Displaying a live broadcast replay page of a target live broadcast, the live broadcast replay page plays the first replay video of the target live broadcast, and the live broadcast replay page includes a target information block of a target product set;

[0008] In response to the triggering operation on the target information block, the second playback video of the target live broadcast is played on the live playback page. The second playback video is used to explain each product in the target product set. The second playback video is part of the video content of the first playback video.

[0009] In one embodiment, the target information block is triggered to be displayed in any one of the following ways:

[0010] The live playback page includes a collocation control, and in response to a trigger operation on the collocation control, a target information block is displayed on the live playback page;

[0011] In response to the live playback operation, displaying a live playback page including a target information block;

[0012] In response to a target gesture operation detected based on the live playback page, a target information block is displayed on the live playback page.

[0013] In one embodiment, displaying a live broadcast playback page of a target live broadcast includes:

[0014] Display the account homepage corresponding to the first account, which includes a live streaming dynamic viewing control;

[0015] In response to a trigger operation on a live broadcast dynamic viewing control, a live broadcast highlight page is displayed; the live broadcast highlight page includes a first information area and a second information area, the first information area displays target media content of a target live broadcast, and the second information area displays product information blocks of each product in the target live broadcast;

[0016] In response to a trigger operation on the first information area, a live broadcast playback page is displayed.

[0017] In one embodiment, the method further comprises:

[0018] In response to a triggering operation on a target information block, the target information block is displayed in an expanded form in the live playback page; the target information block includes more content in the expanded form than in the non-expanded form.

[0019] In one of the embodiments, the target information block includes media content of a target product set in a non-expanded form;

[0020] In the expanded form, the target information block includes at least one of the media content of the target product set, the collection information of the target product set, the product information of each product in the target product set, and the collection viewing control.

[0021] In one embodiment, the method further comprises:

[0022] In response to a trigger operation on the expanded target information block, a collection information page corresponding to the target product set is displayed; the collection information page includes product information blocks of each product in the target product set.

[0023] In one of the embodiments, when the live broadcast playback page plays the second playback video of the target live broadcast, the live broadcast playback page also includes a thumbnail control; the method also includes:

[0024] In response to a trigger operation on the thumbnail control, a plurality of node information blocks are displayed on the playback progress bar of the second playback video, the plurality of node information blocks correspond one-to-one to a plurality of commodities in the target commodity set, and the playback node indicated by each node information block is the start playback node of the video clip of the corresponding commodity in the target commodity set;

[0025] In response to a triggering operation on a target node information block among multiple node information blocks, a second playback video is jumped and played based on a playback node indicated by the target node information block in a live playback page.

[0026] In one embodiment, the method further comprises:

[0027] In response to a triggering operation on a target node information block, the target node information block is displayed in an expanded form on the playback progress bar of the second playback video; the target node information block includes more content in the expanded form than in the non-expanded form.

[0028] In one embodiment, the method further comprises:

[0029] In response to a trigger operation on the expanded target node information block, a product information page of the product corresponding to the target node information block is displayed.

[0030] In one embodiment, displaying the product information page of the product corresponding to the target node information block includes any one of the following methods:

[0031] The product information page of the product corresponding to the target node information block is superimposed and displayed on the live broadcast playback page; the product information page at least partially covers the live broadcast playback page;

[0032] The live broadcast playback page is displayed in the first display area of ​​the display screen, and the product information page of the product corresponding to the target node information block is displayed in the second display area of ​​the display screen.

[0033] In one embodiment, the method further comprises:

[0034] When the second playback video of the target live broadcast is played on the live playback page, in response to the dragging operation of the playback progress bar of the second playback video, the information of the product and the node information corresponding to the playback node are displayed within a preset range of the playback node according to the node information of the playback node corresponding to the dragging operation.

[0035] In one embodiment, the live broadcast playback page also includes other information blocks of other product sets, and the method further includes:

[0036] When the second playback video of the target live broadcast is played on the live playback page, in response to the trigger operation of other information blocks, the third playback video of the target live broadcast is played on the live playback page. The third playback video is used to explain each product in the other product set corresponding to other information blocks. The third playback video is part of the video content of the first playback video.

[0037] In a second aspect, the present application also provides a method for displaying a collection of commodities, comprising:

[0038] Displaying the account homepage of the target account, the account homepage includes a first information area and a second information area; wherein the first information area includes the account information of the target account, and the second information area includes a target information block of a target product set, the products in the target product set are live products of the target live broadcast of the target account, and the target information block displays product information of each product in the target product set;

[0039] In response to a triggering operation on a target information block, a second playback video of the target live broadcast is played, and the second playback video is used to explain each product in the target product set.

[0040] In a third aspect, the present application also provides a method for displaying a collection of commodities, including:

[0041] Display the product information page of the target live broadcast, the product information page includes a first information area and a second information area; wherein the first information area displays the target media content of the target live broadcast, and the second information area displays the target information block of the target product set; the first information area is used to trigger the first playback video of the target live broadcast;

[0042] In response to a trigger operation on a target information block, a second playback video of the target live broadcast is played, the second playback video is used to explain each product in the target product set, and the second playback video is part of the video content of the first playback video.

[0043] In a fourth aspect, the present application further provides a commodity collection display device, comprising:

[0044] A first display module is used to display a live broadcast replay page of a target live broadcast, where the live broadcast replay page plays a first replay video of the target live broadcast, and the live broadcast replay page includes a target information block of a target product set;

[0045] The first playback module is used to respond to the trigger operation of the target information block and play the second playback video of the target live broadcast on the live broadcast playback page. The second playback video is used to explain each product in the target product set. The second playback video is part of the video content of the first playback video.

[0046] In a fifth aspect, the present application further provides a commodity collection display device, comprising:

[0047] A display module is used to display the account homepage of the target account, the account homepage includes a first information area and a second information area; wherein the first information area includes the account information of the target account, and the second information area includes a target information block of a target product set, the products in the target product set are live broadcast products of the target live broadcast of the target account, and the target information block displays product information of each product in the target product set;

[0048] The playing module is used to play the second playback video of the target live broadcast in response to the triggering operation of the target information block, and the second playback video is used to explain each product in the target product set.

[0049] In a sixth aspect, the present application further provides a commodity collection display device, comprising:

[0050] A display module is used to display a product information page of a target live broadcast, the product information page includes a first information area and a second information area; wherein the first information area displays target media content of the target live broadcast, and the second information area displays target information blocks of a target product set; the first information area is used to trigger the playback of a first playback video of the target live broadcast;

[0051] The playback module is used to respond to the triggering operation of the target information block and play the second playback video of the target live broadcast, the second playback video is used to explain each product in the target product set, and the second playback video is part of the video content of the first playback video.

[0052] In the seventh aspect, the present application also provides a computer device, including a memory and a processor, wherein the memory stores a computer program, and when the processor executes the computer program, the steps of the commodity collection display method in the above-mentioned first aspect, second aspect and third aspect are implemented.

[0053] In an eighth aspect, the present application further provides a computer-readable storage medium having a computer program stored thereon, and when the computer program is executed by a processor, the steps of the commodity collection display method in the above-mentioned first aspect, second aspect and third aspect are implemented.

[0054] In a ninth aspect, the present application further provides a computer program product, comprising a computer program, which, when executed by a processor, implements the steps of the commodity collection display method in the first aspect, the second aspect and the third aspect above.

[0055] The above-mentioned commodity collection display method, device, computer equipment, storage medium and computer program product, in the live broadcast playback scenario, by displaying the live broadcast playback page of the target live broadcast, playing the first playback video of the target live broadcast in the live broadcast playback page, and the live broadcast playback page includes the target information block of the target commodity collection; on this basis, by responding to the trigger operation of the target information block, playing the second playback video of the target live broadcast on the live broadcast playback page, the second playback video is used to explain each commodity in the target commodity collection, and the second playback video is part of the video content of the first playback video. That is, in the embodiment of the present application, a method for quickly browsing the commodity collection in the live broadcast playback scenario is provided, so that the user can quickly locate the video explanation clip of the commodity collection that he is interested in from the entire live broadcast playback video. Compared with the method in which the user needs to browse the entire live broadcast playback video to browse the commodity collection, it not only provides the user with a quick browsing channel for the commodity collection, but also improves the browsing efficiency of the commodity collection. Further, it can also provide the user with a convenient purchase link for the commodity collection, improve the user's purchase desire and purchase efficiency for the commodity collection, thereby improving the sales volume of the e-commerce business. BRIEF DESCRIPTION OF THE DRAWINGS

[0056] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the related technologies, the drawings required for use in the embodiments or the related technical descriptions are briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0057] Figure 1 A diagram of an application environment of a commodity collection display method in an embodiment;

[0058] Figure 2 It is a flowchart of a method for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0059] Figure 3 This is a schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0060] Figure 4 Another flowchart of a method for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0061] Figure 5 This is a schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0062] Figure 6 This is another schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0063] Figure 7 This is another schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0064] Figure 8 Another flowchart of a method for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0065] Fig. 9 This is another schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0066] Fig.10 This is another schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0067] Fig.11 This is another schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0068] Fig.12 This is another schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0069] Fig.13This is another schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0070] Fig.14 It is a flowchart of a method for displaying a collection of goods in a small list scenario in an embodiment;

[0071] Fig.15 This is a schematic diagram of a page for displaying a collection of products in a small list scenario in one embodiment;

[0072] Fig.16 This is another schematic diagram of a page for displaying a collection of products in a small list scenario in one embodiment;

[0073] Fig.17 This is another schematic diagram of a page for displaying a collection of products in a small list scenario in one embodiment;

[0074] Fig.18 This is another schematic diagram of a page for displaying a collection of products in a small list scenario in one embodiment;

[0075] Fig.19 This is another schematic diagram of a page for displaying a collection of products in a small list scenario in one embodiment;

[0076] Fig. 20 This is another schematic diagram of a page for displaying a collection of products in a small list scenario in one embodiment;

[0077] Fig.21 Another flowchart of a method for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0078] Fig. 22 This is a schematic diagram of a page for displaying a collection of products in a live broadcast playback scenario in one embodiment;

[0079] Fig.23 A schematic diagram of a page for a blogger to generate matching video notes in one embodiment;

[0080] Fig.24 Another schematic diagram of a page for a blogger to generate matching video notes in one embodiment;

[0081] Fig.25 Another schematic diagram of a page for a blogger to generate matching video notes in one embodiment;

[0082] Fig.26 Another schematic diagram of a page for a blogger to generate matching video notes in one embodiment;

[0083] Fig. 27 This is a schematic diagram of a page for displaying matching products in a community scenario in one embodiment;

[0084] Fig.28 This is another schematic diagram of a page for displaying matching products in a community scenario in one embodiment;

[0085] Fig.29 A schematic diagram of a process for a blogger to recommend today's outfit in one embodiment;

[0086] Fig.30 It is a structural block diagram of a commodity collection display device in one embodiment;

[0087] Fig.31 It is a structural block diagram of a commodity collection display device in one embodiment;

[0088] Fig.32 It is a structural block diagram of a commodity collection display device in one embodiment;

[0089] Fig.33 FIG. 4 is a diagram showing the internal structure of a computer device in one embodiment. DETAILED DESCRIPTION

[0090] In order to make the purpose, technical solution and advantages of the present application more clearly understood, the present application is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.

[0091] With the development of e-commerce business, users can share content through various channels and methods, and browse the published content on the community platform. Among them, live broadcast is a highly interactive sharing method. During the live broadcast, the live broadcast blogger can introduce and show many products and the matching between products to the users who watch the live broadcast. Taking clothing as an example, the blogger can show users different ways to wear the product to improve the practicality and aesthetics of the product.

[0092] In the blogger's own private domain, such as the blogger's personal homepage, different product notes and live broadcast replay content can be shared; among them, product notes can be sharing notes of a single product, or they can include sharing notes of multiple products, or even sharing notes of matching products, etc.; for example: in the e-commerce context, bloggers conduct secondary creation of products, and match many products into their own style based on their own taste and aesthetics and share them in the community; however, most of the current matching product notes use pictures and texts to form the note content. If users want to understand a blogger's matching, they can only browse the matching product notes, or browse the entire live broadcast replay.

[0093] For users, the lack of a channel to quickly and comprehensively learn about the outfits of their favorite bloggers is a pain point, and for bloggers, the fact that their carefully created outfit content cannot be seen by everyone is also a pain point. Therefore, how to improve the browsing efficiency of outfits is a technical problem that needs to be solved urgently.

[0094] Based on this, the embodiment of the present application proposes a method for displaying a collection of goods, which can add a matching function in private domain scenarios, including but not limited to small lists and live broadcast playbacks in private domain scenarios, that is, add a link that allows users to directly view and purchase the entire set of matching recommended by the blogger, thereby solving the dual pain points of bloggers and users; it can not only aggregate the matching carefully selected and produced by the blogger, so that the blogger's good matching and good taste can be exposed and promoted, but also provide users and fans with channels to quickly browse content, plant grass and purchase, while increasing the sales of e-commerce business, but also stimulate the blogger's creative enthusiasm.

[0095] The commodity collection display method provided in the embodiment of the present application can be applied to Figure 1 In the application environment shown. Among them, the terminal 102 communicates with the server 104 through the network. The data storage system can store the data that the server 104 needs to process. The data storage system can be integrated on the server 104, or it can be placed on the cloud or other network servers. The terminal 102 can be installed with an application for content interaction, that is, a content interaction program, through which the published content notes can be browsed and interactively accessed. Exemplarily, through the content interaction program, users can browse published content notes in the community, or browse content notes or live playback content shared by a blogger in a blogger's private domain scenario.

[0096] Server 104 may include an interactive server corresponding to the content interactive program, which may recommend published content notes to terminal users based on different operations of the terminal users, or may recommend published content notes to terminal users based on their browsing history, habits, preferences, etc.

[0097] The terminal 102 may be, but is not limited to, various personal computers, laptops, smart phones, tablet computers, etc. The server 104 may be an independent physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0098] The commodity collection display method provided in the embodiment of the present application can be applied to private domain scenarios, such as live broadcast playback scenarios, small list scenarios, etc., and can also be applied to public domain scenarios, such as community scenarios, etc.; exemplarily, no matter which application scenario is targeted, when displaying a commodity collection, an information display page can be displayed, and the information display page may include a target information block of the target commodity collection, and the target information block includes relevant information of the target commodity collection, including but not limited to the picture information, title information, description information of the target commodity collection, and the picture information, description information, etc. of each commodity in the target commodity collection; optionally, the information display page may also include at least one information block corresponding to another commodity collection, etc. Among them, the target commodity collection may refer to one or more specific commodity collections, such as: the latest created commodity collection, the historically created commodity collection, the commodity collection in the most recent live broadcast, the commodity collection in the historical live broadcast, the commodity collection of interest to the user, the commodity collection recommended to the user based on the user portrait / browsing / purchase, etc., the user-defined commodity collection, etc.

[0099] Exemplarily, the terminal may display an information display page including a target information block of a target product set based on a preset trigger condition when the preset trigger condition is met; wherein the preset trigger condition may include but is not limited to the user actively triggering the display of the product set, the user's product set browsing behavior, the user's product purchase behavior, the user's product set purchase behavior, etc.; optionally, when the information display page is displayed when the preset trigger condition is met, the information display page may be displayed on the basis of the current page, or the information display page may be jumped from the current page; for example: the information display page is superimposed / suspended on the current page, and the information display page may partially or completely cover the current page. When partially covering, the information display page may be located at any position of the current page, such as the center position, the bottom position, the top position, the left position, the right position, etc., and the position of the information display page may be fixed, or it may be flexibly moved and adjusted under the dragging of the user; the embodiment of the present application does not impose any limitation on the display method and position of the information display page.

[0100] The following takes the live broadcast playback scenario as an example to introduce the product collection display method in detail.

[0101] In an exemplary embodiment, Figure 2 As shown, a method for displaying a collection of commodities is provided, and the method is applied to Figure 1 The terminal in is taken as an example to illustrate, including the following steps 202 to 204. Among them:

[0102] Step 202, displaying a live broadcast playback page of the target live broadcast, the live broadcast playback page plays a first playback video of the target live broadcast, and the live broadcast playback page includes a target information block of the target product set.

[0103] The target live broadcast may be a live broadcast that has been completed or ended, and the target live broadcast may be the blogger's most recent ended live broadcast, or a certain ended live broadcast in the blogger's history, and the target live broadcast may be a live broadcast containing a set of products. In addition, the target product set is the set of products contained in the target live broadcast, and may be the first product set introduced in the target live broadcast, or may be the product set in the target live broadcast recommended by the blogger, or may be the product set with the highest popularity in the target live broadcast, etc. Among them, the product set with the highest popularity may be the product set that the blogger explains the longest during the live broadcast of the target live broadcast, or may be the product set that is most consulted during the live broadcast of the target live broadcast, or may be the product set with the highest sales during the live broadcast of the target live broadcast, or may be the product set with the highest sales during the live broadcast of the target live broadcast and after the end of the live broadcast, etc.

[0104] In an optional implementation, when a content browsing page is displayed, at least one live broadcast playback control of a completed live broadcast may be displayed on the content browsing page or around the content browsing page. These completed live broadcasts may be multiple live broadcasts of the same blogger or multiple live broadcasts of different bloggers. The multiple live broadcasts of different bloggers may include multiple bloggers, and each blogger corresponds to a live broadcast, or may include multiple bloggers, and at least one blogger has two or more live broadcasts; for example: live broadcast 1 of blogger 1, live broadcast 2 of blogger 1, live broadcast 3 of blogger 1, etc., or live broadcast 1 of blogger 1, live broadcast 2 of blogger 2, live broadcast 3 of blogger 3, etc., or live broadcast 1 of blogger 1, live broadcast 2 of blogger 1, live broadcast 3 of blogger 2, etc. In addition, these completed live broadcasts may be live broadcasts of bloggers followed by the terminal user, or live broadcasts of bloggers of interest to the terminal user, or live broadcasts on a ranking list according to live broadcast rankings, etc.

[0105] refer to Figure 3 As shown, it shows a page schematic diagram of a content browsing page. Among them, the content browsing page may include a first display area and a second display area. The first display area is located at the upper position of the content browsing page, and is used to display the live playback controls of at least one ended live broadcast, such as Live 1, Live 2...Live n, etc.; the second display area is located at the lower position of the content browsing page, and is used to display the published content; optionally, the second display area can display a single content or multiple contents. When multiple contents are displayed, they can be displayed in the form of p rows and q columns, where p is equal to q, or p is not equal to q, such as 1 row and 2 columns, 2 rows and 1 column, 2 rows and 2 columns, 2 rows and 3 columns, etc. The actual display can be arranged and selected according to the size of the second display area and the size of the display area of ​​a single content. Of course, the relative position relationship between the first display area and the second display area is not limited to Figure 3As shown in the positional relationship, the first display area may be located below the second display area, or the first display area may be located on the left side of the second display area, or the first display area may be located on the right side of the second display area, etc.

[0106] Based on this, when a live playback control of a live broadcast that has ended is triggered, the live playback page of the target live broadcast corresponding to the triggered live playback control can be displayed, and the first playback video of the target live broadcast corresponding to the triggered live playback control is played in the live playback page, and the target information block of the target product set in the target live broadcast is displayed. Among them, the first playback video of the target live broadcast can be a complete playback video of the target live broadcast, or it can be a partial playback video of the target live broadcast, such as a partial playback video can be a video after content deletion, such as deleting the explanation clip of a single product and only retaining the video explanation of each product set in the target live broadcast. The target product set can include one or more product sets in the target live broadcast. In the case of including multiple product sets, the live playback page can include target information blocks corresponding to each target product set.

[0107] That is to say, in this implementation, the terminal user can be displayed one or more live broadcast playback controls of completed live broadcasts during the content browsing process, so that the user can jump from the content browsing page to the live broadcast playback page of the target live broadcast that the user is interested in when the live broadcast playback control of the user is triggered, thereby quickly browsing the target product set contained in the target live broadcast.

[0108] In another optional implementation, the user can also enter the personal homepage of the blogger of interest, and view the target live broadcast of interest in the blogger's personal homepage to enter the live broadcast playback page of the target live broadcast. Figure 4 As shown, the above step 202 may also include steps 202a to 202c, wherein:

[0109] Step 202a, displaying the account homepage corresponding to the first account, the account homepage including a live dynamic viewing control.

[0110] Step 202b, in response to the triggering operation of the live broadcast dynamic viewing control, display the live broadcast highlights page; the live broadcast highlights page includes a first information area and a second information area, the first information area displays the target media content of the target live broadcast, and the second information area displays the product information blocks of each product in the target live broadcast.

[0111] Step 202c, in response to the triggering operation on the first information area, display the live playback page.

[0112] refer to Figure 5As shown in FIG. 1 , it shows a schematic diagram of a page for entering the live playback page from a personal homepage. For example, when a user triggers a blogger's first account (such as a blogger's avatar), the user can enter the account homepage 1 corresponding to the first account, which includes one or more information related to the blogger, such as the blogger's name, account, IP location, introduction, number of followers, number of fans, number of likes and favorites, and live dynamic viewing controls (such as Figure 5 ), a small list, a note list, a favorites list, etc. shown in ; optionally, when the blogger is broadcasting live, after triggering the live broadcast dynamic viewing control, you can jump to the blogger's live broadcast page, which plays the live video of the blogger being broadcast; when the blogger is not broadcasting live, after triggering the live broadcast dynamic viewing control, you can jump to the live broadcast highlights page 2, which can include the media content of the completed live broadcast and the product information blocks of each product included in the completed live broadcast; for example: the target media content of the target live broadcast and the product information blocks of each product in the target live broadcast can be displayed in the live broadcast highlights page 2, such as the target live broadcast can be the live broadcast starting at 18:00 on December 25, and the various products in the target live broadcast can include the 98 selected products included in the highlights of this live broadcast.

[0113] Exemplarily, a live broadcast list containing historically completed live broadcasts can also be displayed in the live broadcast highlights page 2, and when the user triggers a target live broadcast in the live broadcast list, the target media content of the target live broadcast and the product information blocks of each product in the target live broadcast can be displayed.

[0114] refer to Figure 5 As shown, the live broadcast highlights page 2 may include a first information area and a second information area, wherein the first information area may display the target media content of the target live broadcast, and the second information area may display the product information blocks of each product in the target live broadcast; for example: after triggering the live broadcast dynamic viewing control, you can jump to the live broadcast highlights page 2, and display the target media content of the target live broadcast in the first information area of ​​the live broadcast highlights page 2, and display the product information blocks of each product in the target live broadcast in the second information area of ​​the live broadcast highlights page 2; for another example: when entering the live broadcast highlights page 2 and triggering the target live broadcast in the live broadcast list of the live broadcast highlights page 2, the target media content of the target live broadcast is displayed in the first information area of ​​the live broadcast highlights page 2, and the product information blocks of each product in the target live broadcast are displayed in the second information area of ​​the live broadcast highlights page 2.

[0115] Exemplarily, the target media content of the target live broadcast may include, but is not limited to, the picture information of the target live broadcast and the live broadcast time information of the target live broadcast, etc. The picture information of the target live broadcast may be the first frame image in the live broadcast video of the target live broadcast, or may be a live broadcast cover image added by the blogger for the target live broadcast, and the live broadcast cover image may be any frame image in the target live broadcast, or other images other than the frame images of the target live broadcast, etc. Exemplarily, when a trigger operation for the first information area is detected, it is possible to jump to the live broadcast playback page 3, in which the first playback video of the target live broadcast is played, and the first playback video may be all the playback videos of the target live broadcast, such as Figure 5 The 50-minute video shown in ; of course, it can also be a partial replay video of the target live broadcast, such as deleting the video content of the halftime break and the interactive part, and retaining the partial replay video of the video explanation content of the product.

[0116] For example, reference Figure 5 As shown, based on the live broadcast time information of the target live broadcast, a live broadcast playback control can also be generated, such as Figure 5 In the first information area, "Click to view the replay on December 25 at 18:00" is displayed. The terminal can also jump to the live playback page after detecting the trigger operation for the live playback control.

[0117] Exemplarily, for the product information blocks of each product in the target live broadcast, they may include but are not limited to product images, product names, product sales, product prices, purchase controls, shopping cart controls, etc., wherein a replay explanation control may also be provided on the product image. When the replay explanation control is triggered, it is possible to jump to the live broadcast playback page of the product corresponding to the product image, where a video explanation of the product is played. The video explanation of the product may be part of the video content in all the playback videos of the target live broadcast (such as the first playback video mentioned above).

[0118] Exemplarily, the live broadcast highlights page 2 may also include a third information area, wherein the third information area is used to display the live broadcast information and reservation controls of the next live broadcast that the blogger is about to start. When the user triggers the reservation control, the blogger's next live broadcast can be reserved, and the user is reminded to watch the live broadcast before the blogger's next live broadcast starts. Exemplarily, the terminal can display the third information area on the live broadcast highlights page when the blogger creates the next live broadcast that is about to start, and display the live broadcast information and reservation controls of the next live broadcast that is about to start in the third information area; or, the terminal can also display the third information area on the live broadcast highlights page when the blogger creates the next live broadcast that is about to start and within the preset time before the next live broadcast starts, so as to display the live broadcast information and reservation controls of the next live broadcast that is about to start in the third information area; for example: within one day before the next live broadcast starts, the third information area is displayed on the live broadcast highlights page, etc.

[0119] For example, for the live broadcast playback page 3, during the process of playing the first playback video of the target live broadcast, a target information block of the target product set may also be displayed in the live broadcast playback page 3; wherein the method of displaying the target information block may include any one of the following:

[0120] The first type: including a matching control in the live broadcast playback page, and displaying a target information block on the live broadcast playback page in response to a triggering operation on the matching control.

[0121] refer to Figure 5 The live broadcast replay page 3 shown in the figure may include matching controls, and of course may also include a product information block of at least one product in the target live broadcast, for example: a user can slide the product information block to the left to display more product information blocks of products; exemplarily, when multiple product information blocks of products are displayed in the live broadcast replay page 3, the product information block of the first product may be in an expanded form, while the product information blocks of subsequent products may be in a non-expanded form; when the product information block of a certain product is triggered, the triggered product information block may be switched from a non-expanded form to an expanded form; wherein, the content displayed by the product information block in the expanded form is more than the content displayed by the product information block in the non-expanded form, for example: the content displayed by the product information block in the expanded form may include but is not limited to product pictures, product names, product prices, purchase controls, shopping cart controls, etc., and the content displayed by the product information block in the non-expanded form may include product picture information.

[0122] like Figure 6 As shown, Figure 6 The first live playback page shown in 3 and Figure 5. When the matching control in the live playback page 3 is triggered, the target information block can be displayed in the live playback page 3, wherein the target information block is the collection information block corresponding to the target product set; exemplarily, when the matching control is triggered, other information blocks corresponding to other product sets can also be displayed in the live playback page 3, that is, the collection information blocks corresponding to multiple product sets can be displayed, and the user can slide the collection information block to the left to display more collection information blocks of product sets. In addition, the collection information blocks corresponding to the multiple product sets can all be in a non-expanded form, that is, the picture information of each product set is displayed.

[0123] On this basis, that is, on the basis of displaying the target information block of the target product set, the live broadcast playback page 3 can also include a product control. When the product control is triggered, the collection information block of each product set in the target live broadcast displayed in the live broadcast playback page 3 can be switched to the product information block of each product in the target live broadcast.

[0124] The second type: in response to a live playback operation, a live playback page including a target information block is displayed.

[0125] In the second implementation, the terminal can directly display the live playback page including the target information block of the target product set when the live playback operation is detected. Figure 3 In the display mode of the live playback page shown in FIG. 1 , when a user triggers a live playback control of a live broadcast, the user can directly jump to the live playback page, and the target information block of the target product set can be displayed on the live playback page; or, in the above Figure 5 In the display mode of the live broadcast replay page shown in FIG. 1 , when the user triggers the first information area of ​​the live broadcast highlight page, the user can directly jump to the live broadcast replay page, and the target information block of the target product set is displayed in the live broadcast replay page, that is, directly from Figure 5 Jump to the live broadcast highlights page 2 Figure 6 that is, when the terminal jumps to the live playback page, the live playback page already displays the target information block of the target product set, and even displays other information blocks of other product sets, without the need to trigger the display of the collection information block corresponding to the product set through intermediate operations.

[0126] The third type: in response to a target gesture operation detected based on the live playback page, a target information block is displayed on the live playback page.

[0127] Exemplarily, when the live broadcast replay page is initially displayed, the first playback video of the target live broadcast can be played in the live broadcast replay page. At this time, the target information block of the target product set is not displayed in the live broadcast replay page, and when the user inputs the target gesture operation through the display screen, the live broadcast replay page can be triggered to display the target information block. Alternatively, when the live broadcast replay page is initially displayed, the first playback video of the target live broadcast can be played in the live broadcast replay page, and the product information blocks of each product of the target live broadcast are displayed in the live broadcast replay page. In this case, when the terminal detects the target gesture operation input by the user, the target information block can be displayed on the live broadcast replay page; optionally, the product information blocks of each product displayed in the live broadcast replay page can be replaced with the collection information blocks of each product set, including the target information block of the target product set, or the product information blocks of each product and the collection information blocks of each product set can be displayed at the same time.

[0128] It should be noted that the three display modes of the target information blocks described above are only used as examples for illustration and are not intended to limit the display modes of the target information blocks.

[0129] Step 204, in response to the triggering operation on the target information block, a second playback video of the target live broadcast is played on the live broadcast playback page, the second playback video is used to explain each product in the target product set, and the second playback video is part of the video content of the first playback video.

[0130] Exemplarily, when the first playback video of the target live broadcast is played on the live broadcast playback page and the target information block of the target product set is displayed, the user can trigger the target information block to play the second playback video corresponding to the target product set in the target live broadcast on the live broadcast playback page, so as to explain each product in the target product set through the second playback video. That is to say, in the process of playing the complete playback video of the target live broadcast, the user can click on the target information block of the target product set of interest to switch from the complete playback video to only the partial video content used to explain each product in the target product set, so as to facilitate the user to quickly browse the video explanation content of the target product set of interest.

[0131] like Figure 7 As shown, Figure 7 The first live playback page 3 in Figure 6In the case where the first playback video of the target live broadcast and the collection information blocks of each product set are played on the live playback page 3, the collection information blocks of each product set can all be in a non-expanded state. After detecting a trigger operation on a target information block (such as the first collection information block among multiple collection information blocks), the second playback video of the target live broadcast can be played on the live playback page 3, that is, the playback video corresponding to the target product set can be played; at the same time, in response to the trigger operation on the target information block, the terminal can also display the target information block in an expanded state on the live playback page 3, such as Figure 7 The second live playback page 3 in the figure; wherein the target information block includes more content in the expanded form than in the non-expanded form.

[0132] Exemplarily, in a non-expanded form, the target information block may include media content of the target product set, such as picture information of the target product set; in an expanded form, the target information block may include at least one of the following: media content of the target product set, collection information of the target product set, product information of each product in the target product set, and a collection viewing control, wherein the media content of the target product set may be picture information of the target product set, the collection information of the target product set may include a collection name and collection description information of the target product set, the product information of each product in the target product set may include picture information of each product, price information of each product, or price information of the target product set determined based on the price information of each product, and the collection viewing control may be as shown in FIG. Figure 7 When the collection view control is triggered, the collection information page 4 corresponding to the target product collection may be displayed, and the collection information page 4 may include product information blocks of each product in the target product collection.

[0133] Exemplarily, the terminal may also display the collection information page 4 corresponding to the target product set in response to the triggering operation of the expanded target information block; the collection information page 4 includes the product information blocks of each product in the target product set. That is to say, the user can enter the collection information page 4 by triggering the target information block in the expanded form, including the collection viewing control in the expanded target information block, so as to view the information of each product in the target product set in the collection information page 4. Setting the collection viewing control in the expanded target information block can prompt or guide the user to directly jump to the collection information page 4 to view the information of each product in the target product set, so as to avoid the user not knowing the convenient function of viewing the information of each product by clicking the expanded target information block, which can improve the function penetration effect.

[0134] In the above-mentioned commodity collection display method, in the live broadcast playback scenario, by displaying the live broadcast playback page of the target live broadcast, a first playback video of the target live broadcast is played in the live broadcast playback page, and the live broadcast playback page includes the target information block of the target commodity collection; on this basis, by responding to the trigger operation of the target information block, a second playback video of the target live broadcast is played on the live broadcast playback page, and the second playback video is used to explain each commodity in the target commodity collection, and the second playback video is part of the video content of the first playback video. That is, in the embodiment of the present application, a method for quickly browsing the commodity collection in the live broadcast playback scenario is provided, so that the user can quickly locate the video explanation clip of the commodity collection that he is interested in from the entire live broadcast playback video. Compared with the method in which the user needs to browse the entire live broadcast playback video to browse the commodity collection, it not only provides the user with a quick browsing channel for the commodity collection, but also improves the browsing efficiency of the commodity collection. Further, it can also provide the user with a convenient purchase link for the commodity collection, improve the user's purchase desire and purchase efficiency for the commodity collection, thereby improving the sales volume of the e-commerce business.

[0135] In an exemplary embodiment, in order to achieve a quick browsing of each product in a product set and improve the browsing efficiency of a single product in a product set, in this embodiment, when the live playback page plays the second playback video of the target live broadcast, the live playback page may also include a thumbnail control. Based on this, Figure 8 As shown, the above method may further include step 802 to step 804. Wherein:

[0136] Step 802: In response to a trigger operation on a thumbnail control, a plurality of node information blocks are displayed on a play progress bar of a second playback video.

[0137] Among them, the multiple node information blocks correspond to the multiple commodities in the target commodity set one by one, and the playback node indicated by each node information block is the starting playback node of the video clip of the corresponding commodity in the target commodity set. In other words, according to the explanation order of each commodity in the target commodity set in the second playback video, the node information blocks corresponding to each commodity can be set in sequence on the playback progress bar of the second playback video, and the setting position of the node information block of each commodity on the playback progress bar of the second playback video is the playback node position where the explanation of each commodity starts in the second playback video.

[0138] refer to Fig. 9 As shown, Fig. 9 The first live playback page shown in 3 and Figure 7. Exemplarily, in the case where the second playback video of the target live broadcast is played on the live playback page 3, the live playback page 3 may include a product control and a thumbnail control, wherein, when the product control is triggered, the collection information block of each product set in the target live broadcast displayed on the live playback page 3 can be adjusted to display the product information block of each product in the target live broadcast; at this time, there are two possible situations, one is that the second playback video of the target live broadcast continues to be played on the live playback page 3, and the live playback page 3 includes the product information block of each product in the target live broadcast. In the first case, the user can not only continue to browse the video explanation of the target product set, but also quickly jump to the video explanation segment of the product in the target live broadcast by clicking on the product information block, so as to quickly switch from the explanation of the product set to the explanation of other individual products. The other is that when the product control is triggered, the first playback video of the target live broadcast is played on the live playback page 3, and the live playback page 3 includes the product information block of each product in the target live broadcast, that is, the user can jump to the video explanation segment of the product in the target live broadcast by clicking on the product information block. Figure 7 The second live playback page 3 shown is updated to Figure 6 The first live playback page shown in 3, or, updated to Figure 5 The live broadcast playback page 3 shown; that is, in the second case, the user can quickly switch from the video explanation of the target product collection back to the complete playback video of the target live broadcast, so that the user can quickly browse the complete playback video of the target live broadcast, and in the process of browsing the complete playback video of the target live broadcast, the user can also quickly browse any product and any product collection.

[0139] In addition, continue to refer to Fig. 9 As shown, when the thumbnail control is triggered, the node information blocks of each product in the target product set can be displayed in sequence on the playback progress bar of the second playback video. The node information block of each product can indicate the starting playback node of the corresponding product in the target product set in the second playback video, that is, the starting explanation node of the corresponding product in the second playback video.

[0140] Exemplarily, each node information block displayed on the second playback video may include at least the media information of the corresponding product, such as the image information of the corresponding product, so as to clearly display the starting playback node of each product in the target product set to the user. Optionally, when displaying the node information block, the collection information block of each product set may be temporarily not displayed in the live playback page 3 to reduce the content displayed on the page and increase the clarity and simplicity of the page. On this basis, when displaying the node information block, the user can also trigger the thumbnail control in the live playback page 3 again to return to the live playback page that displays the collection information block of each product set, that is, from Fig. 9 The second live playback page 3 shown returns to Fig. 9 The first live playback page 3 shown in the figure is as follows: Fig. 9 As shown by the dotted line in .

[0141] Step 802, in response to a triggering operation on a target node information block among multiple node information blocks, jump to play a second playback video based on a playback node indicated by the target node information block in a live playback page.

[0142] For example, based on the display of thumbnails, users can quickly jump to the video explanation segment corresponding to a product by triggering the node information block corresponding to the product; Fig.10 As shown in the figure, assuming that the user triggers the node information block of the second product, that is, the sweater picture, the second playback video can be triggered to quickly jump from the current playback node to the starting playback node corresponding to the sweater, such as the video playback node of 03:25. In this way, the user can quickly browse the individual products of interest in the target product set, improving the efficiency of product browsing.

[0143] Exemplarily, when responding to a trigger operation on a target node information block, the terminal may also display the target node information block in an expanded form on the playback progress bar of the second playback video; wherein the target node information block includes more content in the expanded form than in the non-expanded form. Fig.10 In Fig.10 In the first live playback page 3, when the thumbnail control is triggered, the node information blocks of each product can be displayed in sequence on the playback progress bar of the second playback video. At this time, the node information block of the product can only include the picture information of the product; and when the target node information block of a target product is triggered, such as the picture of a sweater, not only can the second playback video be jumped from the current playback node to the starting playback node corresponding to the sweater, but the target node information block can also be expanded. For example, the target node information block in the expanded form can include the picture information and the price information of the product, such as Fig.10 The node information block in the expanded form corresponding to the second product in the second live playback page 3 in the second live playback page. In this case, the user can not only quickly jump to the video explanation clip of the product of interest, but also learn more about the detailed information of the product of interest. It should be noted that Fig.10 The expanded form and non-expanded form of the node information block of the commodity shown in the figure are only used as an example for explanation and are not intended to be limiting.

[0144] Furthermore, in the expanded form, a quick purchase channel for the product of interest can be provided. For example, the terminal can also respond to the triggering operation of the target node information block in the expanded form and display the product information page of the product corresponding to the target node information block. Fig.10As shown in FIG. 1 , for the second product, such as a sweater, if the user wants to quickly learn about the sweater, first, Fig.10 Based on the thumbnail displayed on the first live playback page 3, the user clicks on the sweater picture to jump to the video explanation of the sweater; then, when the user wants to buy the sweater, he can further click on the sweater picture in the expanded form to display the product information page corresponding to the sweater based on the second playback video, such as Fig.10 As shown in , the second live playback page 3 is jumped to the product information page 5. Further, in the product information page 5 corresponding to the sweater, the user can learn the detailed purchase information for the sweater and purchase the product, i.e., the sweater, by adding it to the shopping cart or buying it immediately. It should be noted that the product information page of the product shown in this example can be a regular product purchase page, so the product information page is not explained in detail in this example.

[0145] In addition, the display method of the product information page of the product may include any of the following methods:

[0146] The first method is to overlay and display the product information page of the product corresponding to the target node information block on the live broadcast playback page; wherein the product information page at least partially covers the live broadcast playback page.

[0147] refer to Fig.10 The product information page 3 shown in the figure can be superimposed on the live playback page to display the product information page of the product, that is, the product is half-layered. At this time, the second playback video played in the live playback page can be continued to play or paused; when it continues to play, the user can continue to browse the second playback video through sound and partial picture to continue to understand the subsequent product explanation content. Of course, the product information page 5 displayed in the half layer can also include a close control, such as the upper left corner of the product information page 5 When the close control is triggered, the product information page 5 can be closed, that is, the live playback page is returned to continue playing the second playback video. For example, when the close control is triggered, the product information page 5 can be closed, that is, the live playback page is returned to continue playing the second playback video. Fig.10 Return to the product information page in 5 Fig.10 The second live playback page 3.

[0148] The second type: displaying the live broadcast playback page in the first display area of ​​the display screen, and displaying the product information page of the product corresponding to the target node information block in the second display area of ​​the display screen.

[0149] In a second implementation, the display screen may be divided into two display areas, wherein the first display area is used to display the live broadcast playback page, and the second display area is used to display the product information page of the product; exemplarily, there is no overlapping area between the first display area and the second display area, that is, the first display area and the second display area are two independent display areas; alternatively, there may be a partial overlapping area between the first display area and the second display area, in which case, if the user triggers the product information page, the product information page may be displayed above the live broadcast playback page, that is, part of the area in the live broadcast playback page is blocked by the product information page; if the user triggers the live broadcast playback page, the live broadcast playback page may be displayed above the product information page, that is, part of the area in the product information page is blocked by the live broadcast playback page.

[0150] The following example takes two independent display areas as an example. Fig.11 As shown, when the target information block in the expanded form is triggered, such as a picture of a sweater in the expanded form, the product information page 5 corresponding to the sweater can be displayed, and the product information page 5 at this time is located in the lower display area of ​​the display screen, while the live playback page 3 is displayed in the upper display area of ​​the display screen; exemplarily, from the aspect of the simplicity of the page, when the live playback page 3 is displayed in the upper display area of ​​the display screen, only the second playback video can be played in the live playback page 3, and other operation controls can be temporarily not displayed; of course, other operation controls can also be displayed in other positions of the display screen, or, by inputting different gesture operations on the display screen, other operation controls can be displayed / hidden.

[0151] In the second implementation method, the terminal can respectively display the live broadcast playback page and the product information page through two different display areas, so that the user can continue to browse the second playback video and view the video explanation content on the one hand, and on the other hand, can also realize the purchase operation of a single product, that is, buy the product while browsing the video, thereby ensuring the efficiency of video browsing, adding other product purchase operations, and improving the user's comprehensive browsing effect of the product collection.

[0152] It should be noted that the above two display methods for the product information page are also applicable to the display methods for the above collection information page. Figure 7 The target product collection information page 4 shown in FIG. 4 can also be displayed in the two display modes listed above, that is, in the form of Fig.10 The first product information page is shown in the following table. Fig.11 The second display method of the product information page shown in is used to display the collection information page 4 of the target product collection.

[0153] For example, reference Figure 7 As shown, in Figure 7 When the target information block of the unexpanded target product set is triggered on the first live playback page 3 of Figure 7 The second live broadcast replay page 3 in the video is displayed, that is, the second playback video of the target live broadcast is played in the second live broadcast replay page 3, and the unexpanded target information block is expanded; on this basis, if the user further triggers the expanded target information block in the second live broadcast replay page 3, the collection information page 4 of the target product set can be displayed on the basis of the second live broadcast replay page 3, wherein the collection information page 4 includes the product information blocks of each product in the target product set; for example: the target product set includes 4 products, then the product information blocks of 4 products can be displayed in the collection information page 4.

[0154] Exemplarily, the product information block may include but is not limited to the product image, product name, product description, product price, the start playback node of the product in the second playback video, that is, the start playback time, purchase controls, shopping cart controls, etc.; wherein the start playback time of the product can be set on the product image; on this basis, taking the second product as an example, when the product image is triggered, the terminal can also jump from the collection information page 4 to the product information page 5 corresponding to the second product, such as from Figure 7 The collection information page shown in 4 jumps to Fig.10 In addition, when the start playback time on the product image is triggered, the second playback video can also be jumped to play, that is, the second playback video jumps from the current playback node to the start playback node corresponding to the second product, such as from Figure 7 The collection information page shown in 4 jumps to Fig.10 The second live playback page 3 (that is, Fig.11 3) or from the Live Replay page in Figure 7 The collection information page shown in 4 jumps to Fig.11 The product information page 5 in the figure shows the second playback video and the product information page after the jump at the same time.

[0155] In this embodiment, when playing the second playback video of the target live broadcast in the live playback page, that is, playing the product explanation video of the target product set, it is also possible to set a thumbnail control so that on the playback progress bar of the second playback video, node information blocks corresponding to the products in the target product set are added in sequence according to the explanation order of each product in the target product set, so that the user can trigger the node information block of the product of interest and quickly jump the second playback video to the playback node corresponding to the product of interest, thereby quickly browsing the product explanation segment of the product of interest; that is, in this embodiment, not only a quick browsing channel for the product set is provided, but also a quick browsing channel for a single product in the product set is provided, thereby improving the comprehensive browsing efficiency of the product set and the single product in the product set.

[0156] In an exemplary embodiment, the user can not only jump to the second playback video from the thumbnail, but also directly drag the playback progress bar of the second playback video to achieve video jump; exemplarily, the terminal can also respond to the dragging operation of the playback progress bar of the second playback video when the second playback video of the target live broadcast is played on the live playback page, and according to the node information of the playback node corresponding to the dragging operation, the information and node information of the product corresponding to the playback node are displayed within the preset range of the playback node. Based on this, the user decides whether to jump the video according to the information and node information of the corresponding product displayed at the playback node. If the video jumps, the user can stop the dragging operation, so that the terminal can jump to play the second playback video according to the node information of the corresponding playback node after the user stops the dragging operation, that is, the second playback video jumps from the current playback node to the corresponding playback node after the user stops the dragging operation.

[0157] refer to Fig.12 As shown, Fig.12 The first live playback page shown in 3 and Fig. 9 The first live playback page shown in 3, Figure 7 3. For example, the user can Fig.12On the basis of the first live playback page 3 shown in , manually drag the playback progress bar of the second playback video, and at the same time, display the information and node information of the product corresponding to the playback node corresponding to the dragging operation at a preset position above the playback progress bar of the second playback video, for example: when the playback node corresponding to the dragging operation is between the starting playback node of the second product and the ending playback node of the second product, the product corresponding to the playback node corresponding to the dragging operation may be the second product, and the displayed product information may include but is not limited to picture information and price information of the second product; of course, the node information of the playback node corresponding to the dragging operation, that is, the time information, can also be displayed. For example, when displaying the node information of the playback node, only the node information of the playback node can be displayed, or the node information of the playback node and the complete playback duration of the target live broadcast can be displayed, such as 03:11 / 09:25, etc.

[0158] It should be noted that Fig.12 The display method, display content, and relative position relationship of the product information and node information shown are all examples for explanation and are not intended to be specifically limited thereto.

[0159] In this embodiment, the user can directly jump to the second playback video by dragging the playback progress bar. Of course, this video jump method is also applicable to the first playback video of the target live broadcast, the playback videos of other product sets, and the playback videos of other products. By directly dragging, it is also possible to quickly jump to the video and quickly browse the products in the product set, thereby improving the browsing efficiency of the product set.

[0160] In an exemplary embodiment, Figure 7 The second live playback page 3 shown in the figure plays the second playback video of the target live broadcast, and on the basis of displaying the target information block combined with the target product, the live playback page 3 can also display other information blocks of other product sets, wherein the other information blocks of other product sets can be displayed in an unexpanded form; on this basis, when playing the second playback video for explaining the target product set, a portable switching method for playing the third playback video of other product sets is also provided.

[0161] Exemplarily, when the terminal plays the second playback video of the target live broadcast on the live playback page, it can also respond to the trigger operation of other information blocks and play the third playback video of the target live broadcast on the live playback page, wherein the third playback video is used to explain each product in the other product set corresponding to other information blocks, and the third playback video is part of the video content of the first playback video.

[0162] refer to Fig.13 As shown, Fig.13 The first live playback page 3 shown is Fig.12 The first live playback page in 3. Fig. 9 The first live playback page in 3. Figure 7 First, in the second live playback page 3 Fig.13 In the first live playback page 3 shown, in addition to the target information block in the expanded form, other information blocks of other product sets are also displayed, and the other information blocks are in an unexpanded form; for example, the user can display more other information blocks of other product sets in the live playback page 3 by sliding the set information block to the left, such as Fig.13 The information block of the second product set, the information block of the third product set, the information block of the fourth product set, etc. displayed on the second live broadcast playback page 3; wherein the collection information block here refers to the general term for information blocks corresponding to the product sets, including the target information block corresponding to the target product set and other information blocks corresponding to other product sets.

[0163] Exemplarily, when a user triggers one of the other information blocks, such as the information block of the second product set, the playback can jump from the second playback video for explaining the target product set to the third playback video for explaining the second product set, so as to meet the user's need for quick browsing of video explanation clips of other product sets.

[0164] For example, when switching playback videos of different product sets, the user can also return to Figure 7 The first live playback video in 3 (or Figure 6 After clicking the second live playback video 3), click other information blocks of other product sets to jump to the playback videos corresponding to other product sets; Figure 7 In the first live broadcast playback video 3, the first playback video of the target live broadcast is played, and collection information blocks of different product sets are displayed. The user can display more collection information blocks of product sets by swiping the collection information block to the left, so that when the collection information block of the product set that the user is interested in is displayed, it is convenient for the user to trigger the collection information block of the product set that the user is interested in, and play the playback video corresponding to the product set that the user is interested in.

[0165] In this embodiment, a quick switching method is provided for switching from a playback video of one product set to a playback video of another product set, which is beneficial for users to switch and browse playback videos of different product sets, thereby improving browsing efficiency of different product sets.

[0166] The above is a description of the display and browsing method of the product collection in the live playback scenario. The following also provides the display and browsing method of the product collection in the small list scenario.

[0167] For example, after entering the blogger's personal homepage, not only is a live playback channel for the blogger's previous live broadcasts provided, so that users can understand the product content explained in the previous live broadcasts by browsing the live playback; but also on the blogger's personal homepage, a small list product browsing channel is provided from the product perspective, so as to directly list all the products recommended by the blogger; in this example, in order to facilitate users to quickly browse the product collection recommended by the blogger in the small list scenario, a display and browsing method of the product collection in the small list scenario is proposed, thereby enriching the user's browsing channels for the product collection and the browsing methods for the product collection in different channels, and further improving the diversity of the display effect of the product collection, so as to meet the user's browsing needs for the product collection in different channels.

[0168] In an exemplary embodiment, Fig.14 As shown, a method for displaying a collection of goods in a small list scenario is provided, and the method is applied to Figure 1 The terminal in is taken as an example to illustrate, including the following steps 1402 to 1404. Among them:

[0169] Step 1402, display the account homepage of the target account, the account homepage includes a first information area and a second information area; wherein the first information area includes the account information of the target account, and the second information area includes a target information block of a target product set, the products in the target product set are live products of the target live broadcast of the target account, and the target information block displays the product information of each product in the target product set.

[0170] For example, reference Fig.15 As shown, when a user triggers a target account of a certain blogger (such as a blogger avatar), the user can enter the account homepage 1 corresponding to the target account, and the account homepage 1 includes at least two information areas, wherein the first information area is mainly used to display the account information of the target account, including but not limited to the blogger name, account, IP location, introduction, number of followers, number of fans, number of likes and favorites, live broadcast dynamic viewing controls, etc.; the second information area is mainly used to display the content information of the target account, including but not limited to a small list, a note list, a favorite list, etc., wherein the small list includes the product information of all products published under the target account. Exemplarily, under the small list, all product information can be included. For example, when the "all" control is triggered, all product information can be displayed, such as Fig.15 The first account homepage 1 in the ; Optionally, when displaying all product information, you can use Fig.15 The double-column display method in the first account homepage 1 can also be used Fig.15 The single-column display method in the second account homepage 1, or other display methods, etc., are not specifically limited in the embodiments of the present application.

[0171] In addition, in addition to all product information, the small list may also include sub-lists classified according to different categories, such as a matching sub-list, a versatile accessories sub-list, a household item sub-list, a coat sub-list, etc.; when a sub-list control is triggered, the sub-list corresponding to the triggered sub-list control may be displayed in the second information area; for example, for the product set in the embodiment of the present application, when the product set belongs to a clothing matching set, the product set may be represented as a matching set, and when the "matching" control under the small list is triggered, the matching sub-list may be displayed in the second information area of ​​the account homepage 1, such as Fig.15 The second account homepage 1 in the combination sublist; wherein the combination sublist may include a collection information block of all product sets (i.e., combination sets) contained in a historically completed live broadcast (such as the most recent live broadcast), and may also include a collection information block of all product sets (i.e., combination sets) contained in all historically completed live broadcasts, etc.; in short, the combination sublist at least includes a target information block of a target product set, wherein the target product set may be the first product set in the most recent live broadcast, or the most popular product set in the most recent live broadcast, or the first product set in other historical live broadcasts, or the most popular product set in historical live broadcasts, etc. In addition, the target product set may include one product set or multiple product sets, and the definition of the target product set in the embodiment of the present application is not limited.

[0172] Exemplarily, the collection information block of a product set may include, but is not limited to, picture information, name information, description information, price information of the product set, picture information of each product in the product set, etc. A "Replay Explanation" control may also be provided on the picture information of the product set. When the "Replay Explanation" control is triggered, it is used to display the playback video corresponding to the product set, wherein the playback video corresponding to the product set is part of the video content of the playback video of the live broadcast corresponding to the product set.

[0173] It should be noted that the above-mentioned display method of the matching sub-list is not specifically limited in the embodiment of the present application.

[0174] In addition, the note list may include all published content notes under the target account. When the user triggers the "Note" control, all published content notes may be displayed in the second information area of ​​the account homepage 1. Exemplarily, the note list may include public content notes and unpublic content notes, wherein unpublic content notes may be notes that are only visible to the blogger corresponding to the target account.

[0175] Furthermore, the collection list may include content notes and / or products that the blogger corresponding to the target account has added to the collection during the historical browsing process. When the user triggers the "Collection" control, all collected content notes and / or products can be displayed in the second information area of ​​the account homepage 1.

[0176] Step 1404, in response to the triggering operation on the target information block, play the second playback video of the target live broadcast, the second playback video is used to explain each product in the target product set.

[0177] Exemplarily, when the target account's homepage displays a target information block of a target product set, the user can jump from the account homepage to the live broadcast playback page by triggering the target information block; exemplarily, the user can trigger any area of ​​the target information block to jump to the live broadcast playback page 2, and play the second playback video of the target live broadcast in the live broadcast playback page 2, where the second playback video is part of the video content of the first playback video of the target live broadcast, that is, the video explanation content used to explain each product in the target product set.

[0178] For example, reference Fig.16 As shown, the user can also trigger the "replay explanation" control in the target information block to jump to the live playback page 2 to play the second playback video for explaining each product in the target product set.

[0179] For example, while the live broadcast playback page 2 plays the second playback video of the target live broadcast, the live broadcast playback page 2 may also display a target information block of the target product set. The display form of the target information block may be as follows: Fig.16 The target information block displayed in the live playback page 2 includes the name and description information of the target product set, the picture information and price information of each product in the target product set, and the playback progress bar of the second playback video.

[0180] It should be noted that the target information block of the target product set displayed on the live playback page 2 and the target information block of the target product set displayed on the account homepage 1 can be displayed in the same or different form. For example, the target information block displayed on the live playback page 2 in the small list scenario can also be displayed as above. Fig.13 The target information block in expanded form is displayed in the first live playback page 3.

[0181] Continue with Fig.16Taking the live playback page 2 as an example, the user can jump to the second playback video by dragging the playback progress bar of the second playback video. In the process of dragging the playback progress bar, the information and node information of the product corresponding to the playback node can be displayed within the preset range of the playback node according to the node information of the playback node corresponding to the dragging operation; and the second playback video can be jumped to play according to the playback node corresponding to the stop dragging operation.

[0182] In addition, the user can also trigger the target information block in the live playback page 2, such as a trigger control consisting of the picture information and price information of each product in the target product set. When the target information block is triggered, the collection information page 3 of the target product set can also be displayed based on the second playback video, such as Fig.17 As shown; Exemplarily, the display mode of the target product set collection information page 3 may include at least two modes, one of which is to display the live playback page 2 in the first display area of ​​the display screen, and to display the target product set collection information page 3 in the second display area of ​​the display screen, such as Fig.17 The other is to overlay the target product collection information page 3 on the live playback page 2, wherein the collection information page 3 at least partially covers the live playback page 2, similar to the above Fig.10 How the product information page is displayed in .

[0183] Exemplarily, the method of jumping to the collection information page 3 may also include: Fig.16 Based on the account homepage 1 shown in FIG. 1 , by triggering the target information block of the target product set in the account homepage 1, the page 3 corresponding to the target product set can be jumped to, that is ... Fig.16 The account homepage 1 shown jumps directly to Fig.17 The collection information page 3 is shown.

[0184] by Fig.17 For example, the collection information page 3 displays the product information blocks of each product in the target product collection, and the product information blocks may include but are not limited to product pictures, product names, product descriptions, product prices, the starting playback node of the product, that is, the start time of the product explanation in the second playback video, and purchase controls and shopping cart controls; when performing video jump playback, in an optional implementation method, refer to Fig.18 On the first collection information page 3, the user can click the start playback node of the second product to jump the second playback video to the start explanation time corresponding to the second product, and can also output jump prompt information, such as "the video has jumped to 03:25"; in another optional implementation method, refer to Fig.18On the second collection information page 3, the user can also drag the playback progress bar of the second playback video in the live playback page 2, and during the dragging process, according to the node information of the playback node corresponding to the dragging operation, display the product information and node information corresponding to the playback node in the live playback page 2. For example, when dragging to the video explanation segment of the fourth product, the picture information of the fourth product, such as the hat picture, and node information, such as 08:10 / 09:25, are displayed in the live playback page 2.

[0185] exist Fig.17 On the basis of, when the user needs to purchase a single product in the target product set, he can click the "go to purchase" control or the "shopping cart" control in the product information block of the product; Fig.19 As shown, taking the first product in the target product set as an example, when the user triggers the "Go to Buy" control of the first product, the product purchase page 4 corresponding to the first product can be displayed, which can also be called a product information page. The product purchase page 4 includes purchase information related to the first product, including but not limited to price information, description information, sold information, guarantee information, specification information, address information, etc. The product purchase page 4 can also include an "Add to Cart" control and a "Buy Now" control. Users can choose to add to the shopping cart first or purchase directly according to their needs.

[0186] Exemplarily, in the collection information page 3, a single product can also be added to the shopping cart. Taking the first product in the target product collection as an example, when the user triggers the "shopping cart" control of the first product, the shopping cart page 5 corresponding to the first product can be displayed. The shopping cart page 5 includes purchase information related to the first product, including but not limited to price information, description information, guarantee information, specification information, address information, shipping information, etc., wherein the specification information may include color information, size information, etc.; after selecting the required specification parameters in the shopping cart page 5, you can click the "OK" control, so that the first product corresponding to the specification parameters can be added to the user's shopping cart list, so that the user can view the added product in the shopping cart list page.

[0187] For example, in the small list scenario, a switching channel for different product sets is also provided, see Fig. 20As shown, the user can swipe up on the live playback page to switch to the third playback video of the next product set of the target product set; of course, by swiping down on the live playback page, you can also switch to the third playback video of the previous product set of the target product set. It should be noted that switching to the playback video of the next product set by swiping up and switching to the playback video of the previous product set by swiping down are only one of the playback switching methods. In actual use, other switching methods can also be used, such as: swiping left to switch to the playback video of the next product set, swiping right to switch to the playback video of the previous product set, or circling clockwise to switch to the playback video of the next product set, circling counterclockwise to switch to the playback video of the previous product set, etc. The embodiment of the present application does not specifically limit the playback video switching operation of the product set in the small list scenario.

[0188] In the above-mentioned method for displaying a collection of goods, in a small list scenario, by displaying the account homepage of the target account, the account homepage includes a first information area for displaying the account information of the target account and a second information area for displaying the target information block of the target collection of goods, wherein the goods in the target collection of goods are the live broadcast goods of the target live broadcast of the target account, and the target information block displays the product information of each product in the target collection of goods; on this basis, by responding to the triggering operation of the target information block, the second playback video of the target live broadcast can be directly played, and the second playback video is used to explain each product in the target collection of goods. That is, in the embodiment of the present application, a method for displaying and browsing a collection of goods in a small list scenario is provided. In the small list list, by adding the target information block of the target collection of goods, not only can the target collection of goods be intuitively displayed to the user, but also the live playback explanation of the target collection of goods can be directly triggered through the target information block, so that the user can quickly browse the collection of goods that he is interested in in the small list scenario, thereby improving the convenience and efficiency of browsing the collection of goods.

[0189] In addition, through the above description, users can not only browse product collections in the live broadcast playback scenario of the private domain scenario, but also browse product collections in the small list scenario of the private domain scenario, that is, it provides users with a variety of different product collection browsing channels in the private domain scenario to realize browsing of product collections, which can improve the diversity of product collection browsing.

[0190] In combination with the above-mentioned live playback scenario and small list scenario, the embodiment of the present application also provides another method for displaying a collection of products in a live playback scenario, such as Fig.21 As shown, this method is applied to Figure 1 The terminal in is taken as an example to illustrate, including the following steps 2102 to 2104. Among them:

[0191] Step 2102, display the product information page of the target live broadcast, the product information page includes a first information area and a second information area; wherein the first information area displays the target media content of the target live broadcast, and the second information area displays the target information block of the target product set; the first information area is used to trigger the first playback video of the target live broadcast.

[0192] For example, for the live broadcast highlights page in the live broadcast playback scenario, the product information block of each product in the target live broadcast displayed on the live broadcast highlights page can be replaced with a collection information block of each product collection in the target live broadcast. In this example, it can be called the product information page of the target live broadcast, such as Fig. 22 The product information page 1 shown in the figure; that is, when a user enters the account homepage corresponding to a blogger's first account, the live broadcast dynamic viewing control in the account homepage can be triggered to jump from the account homepage to the product information page of the target live broadcast; wherein the product information page of the target live broadcast can include at least a first information area and a second information area, the first information area is used to display the target media content of the target live broadcast, including but not limited to the picture information of the target live broadcast and the live broadcast time information of the target live broadcast; the second information area is used to display the collection information blocks of each product set in the target live broadcast, including the target information block of the target product set.

[0193] For example, when a trigger operation is detected for the first information area in the product information page, the page can be redirected to the live playback page 2, where the first playback video of the target live broadcast is played. The first playback video can be the entire playback video or a portion of the playback video of the target live broadcast; that is, from Fig. 22 Jump to the product information page 1 Fig. 22 The first live playback page 2 in the target live broadcast, that is, first browse the complete playback video of the target live broadcast. Optionally, the live playback page 2 may also include a product information block of each product in the target live broadcast, and / or a collection information block of each product set in the target live broadcast. Wherein, in the case of including the product information block of each product in the target live broadcast, the live playback page 2 may also include a "matching" control. When the "matching" control is triggered, the product information block of each product in the target live broadcast displayed in the live playback page 2 may be replaced with the collection information block of each product set in the target live broadcast, so that the user can select the target information block of the target product set that he is interested in to trigger, and play the second playback video corresponding to the target product set in the live playback page 2.

[0194] Step 2104, in response to the triggering operation on the target information block, play the second playback video of the target live broadcast, the second playback video is used to explain each product in the target product set, and the second playback video is part of the video content of the first playback video.

[0195] For example, when the product information page 1 of the target live broadcast is displayed, the user can also directly trigger the target information block displayed in the second information area of ​​the product information page 1, thereby jumping from the product information page 1 to the live broadcast replay page 2. However, at this time, the live broadcast replay page 2 plays the second replay video of the target live broadcast to explain each product in the target product set; that is, directly from Fig. 22 Jump to the product information page 1 Fig. 22 The second live playback page 2 in the video is used to directly browse the second playback video of the target product set that the user is interested in.

[0196] It should be noted that Fig. 22 The second live playback page 2 in the display format can also be in the small list scene Fig. 20 The display format of the live playback page shown is not specifically limited in the embodiment of the present application.

[0197] In addition, the method for displaying a product collection provided in this embodiment may also include all the additional functional methods in the above-mentioned live playback scenario and the above-mentioned small list scenario, which will not be described one by one here.

[0198] In this embodiment, in combination with the above-mentioned live playback scenario and small list scenario, another page display method and operation method for displaying a product collection in a live playback scenario is provided. Specifically, by displaying the product information page of the target live broadcast, the product information page includes a first information area for displaying the target media content of the target live broadcast and a second information area for displaying the target information block of the target product collection; on this basis, by triggering the first information area, the first playback video of the target live broadcast can be played, and by triggering the target information block in the second information area, the second playback video of the target live broadcast can be played, and the second playback video is used to explain each product in the target product collection; that is, in this embodiment of the application In another method for browsing a product collection in a live broadcast playback scenario, on the product information page of the target live broadcast, not only is a browsing channel for users to quickly enter the complete playback video of the target live broadcast, but also a browsing channel for users to quickly enter the partial playback video of the target product collection in the target live broadcast is provided, so that users can flexibly choose to quickly browse the target live broadcast or the target product collection in the target live broadcast on one page; compared with the display method of the product collection in the live broadcast playback scenario provided in the above-mentioned embodiment, it can display and browse the product collection more efficiently, more conveniently and more flexibly, thereby further improving the browsing efficiency of the product collection in the live broadcast playback scenario.

[0199] In addition, the embodiments of the present application provide a method for displaying a product collection in a live broadcast playback scenario, further expands the implementation scheme of the product collection display, improves the diversity and completeness of the product collection display, and enables users to browse and purchase product collections from different browsing channels according to their needs, thereby increasing users' desire to purchase product collections and purchasing efficiency, and increasing sales of e-commerce business.

[0200] The above embodiments describe methods for displaying and browsing product collections in live playback scenarios and small list scenarios. In addition, for bloggers, they can also directly publish already produced product collections, such as combinations, as video notes, thereby increasing the blogger's exposure in the community and guiding more community users to visit the blogger's own personal homepage through content, thereby achieving the effect of attracting traffic.

[0201] Based on this, this embodiment also provides a method for displaying and browsing a collection of goods in a community scenario.

[0202] Taking the product set as the collocation set as an example, the following is a detailed description of the process of the blogger generating collocation video notes from the blogger's side.

[0203] refer to Figure 23 to Figure 26 As shown, the process of a blogger generating collocation video notes may include the following steps:

[0204] Step 1. On the community homepage 1, click the entry control, such as "+", to enter the note publishing process, such as the product selection page 2.

[0205] Exemplarily, the community homepage 1 can also be referred to as a content display page, and at least one published content note is displayed in the community homepage 1, such as: multiple content notes can be displayed in two columns, or one or more content notes can be displayed in a single column, etc.; wherein, the content notes can include but are not limited to graphic notes, video notes, live notes, live notes, etc. Optionally, after a blogger publishes a matching video note, the matching video note published by the blogger can be displayed in the community homepage of the blogger himself or the community user.

[0206] Step 2. On the product selection page 2, under the associated “Product” category, click the “Select Live Replay” option at the top to display the matching content that has been produced.

[0207] Exemplarily, for the product selection page 2, the bottom functional area of ​​the product selection page 2 includes multiple functional controls, such as templates, text, albums, products, live broadcasts, shooting and other functional controls. That is to say, when publishing a note, you can select a note template from the template to publish, or enter text content from the text to publish, or select a picture from the album to publish, or select a product from the products to publish, or select a live broadcast from the live broadcast to publish, or you can even shoot first and then publish the shot content, etc. In this example, taking products as an example, the blogger can select the product control so that the page content related to the product is displayed in the product selection page 2; illustratively, the upper position of the product selection page 2 may include a product selection option and a live broadcast replay selection option. When the product selection option is triggered, the product list can be displayed; of course, the product list can also be divided into different types of product lists, such as: ordinary product list, intelligent creation product list, in-store hot product list and the latest product list, etc.; since this example is a note release for a product collection, you can choose to select the live broadcast replay option; when the live broadcast replay selection option is triggered, a list of products related to the historical live broadcasts that have been completed can be displayed, including a matching product list (that is, a product collection list), a highlight product list, a best interactive product list and a popular product list.

[0208] Step 3: Display the matching content on the product selection page 2, and display multiple matching products in a double column format.

[0209] On this basis, the blogger can select the matching option to display the collection information blocks corresponding to all the matching products included in the historical live broadcasts on the product selection page 2, wherein the collection information blocks can be displayed in a single column, in double columns, or in other multiple columns, etc.; exemplarily, the collection information block corresponding to the matching products may include at least one of the matching product pictures, the video length of the matching products, the pictures of each product in the matching products, the name, description, price, and number of products included in the matching products, etc.

[0210] Step 4, click the target matching product in the double-column display to enter the video editing page 3, and edit the playback video of the target matching product.

[0211] Exemplarily, when the matching product picture of the target matching product is triggered in the product selection page 2, it can indicate that the blogger selects the target matching product to publish the matching product note, so that the blogger can jump to the video editing page 3 corresponding to the target matching product, and in the video editing page 3, the playback video corresponding to the target matching product can be edited, including but not limited to automatically generating video playback nodes according to each product in the target matching product, adding background music to the playback video, adding templates, adding text, adding stickers, video capture and other editing operations.

[0212] In addition, in the product selection page 2, if the pictures of each product in the target matching product are triggered, the collection information page 4 corresponding to the target matching product can be displayed based on the product selection page 2, such as superimposing the collection information page 4 on a part of the product selection page 2, and the collection information page 4 displays the product information blocks of each product in the target matching product. In the collection information page 4, the blogger can flexibly select the products to be matched, for example: select the 4 products included in the target matching product as a match to publish a matching video note; or, select some of the products included in the target matching product as a match to publish a matching video note; take the selection of some products as an example, such as selecting clothes, sweaters and pants, after the blogger clicks to confirm, a matching video can be generated according to the clothes, sweaters and pants selected by the blogger, and jump to the video editing page 3, so that the matching video containing clothes, sweaters and pants can be edited in the video editing page 3.

[0213] Exemplarily, an "add product" control is also provided in the collection information page 4. When the blogger triggers the "add product" control, a product selection page, such as the above-mentioned product selection page 2, can be displayed, so that the blogger can select one or more products from the product selection page 2 to add to the target matching product, thereby forming a new matching product and a playback video corresponding to the new matching product.

[0214] Exemplarily, the video editing page 3 may also include a "product" control. When the "product" control is triggered, the collection information page 4 may also be entered. At this time, the collection information page 4 is superimposed and displayed on the basis of the video editing page 3. In the collection information page 4, some of the target matching products can be selected to regenerate new matching products and the playback videos corresponding to the new matching products; or, products can be added to generate new matching products and the playback videos corresponding to the new matching products.

[0215] Step 5. After the video editing is completed, click the "Next" control to enter the video publishing page 5.

[0216] Exemplarily, the video publishing page 5 includes the playback video after editing, and the playback video is associated with each product in the target combination product, such as 4 products in the target combination product; for the playback video after editing, the blogger can also add a video cover to the playback video, for example: you can select a frame of image from the playback video as the video cover, or you can select other images from the gallery as the video cover, etc.

[0217] Step 6. Select tags on the parameter selection page based on the characteristics of the matching products and the direction you want to create, and generate the note copy content based on the selected tags.

[0218] In addition, in the video publishing page 5, you can also add the note copy content of the replayed video corresponding to the target matching product; the blogger can enter the note copy content in the text input area, or use AI to automatically generate the note copy content, for example: the video publishing page 5 may include an "AI Help Writing" control. When the "AI Help Writing" control is triggered, a parameter selection page 6 can be displayed based on the video publishing page 5. The parameter selection page 6 displays multiple label contents, including but not limited to multiple label contents corresponding to general selling points, multiple label contents corresponding to topics, multiple label contents corresponding to expression tone, and text number labels, etc.; after the blogger selects one or more label contents as needed, the "Intelligent Generation" control in the parameter selection page 6 can be triggered, so that AI can generate the note copy content corresponding to the replayed video according to the one or more label contents selected by the blogger in combination with the replayed video, and display the note copy content in the text input area in the video publishing page 5.

[0219] Step 7. Confirm the note content and other information, click the "Publish Note" control, generate and publish the matching video note.

[0220] Exemplarily, when the blogger confirms the content of the note copy and other information, he can click the "Publish Note" control, and the terminal can generate and publish the matching video note based on the playback video after editing and the relevant information of the target matching product. Exemplarily, the video publishing page 5 can also include a draft storage control. When the draft storage control is triggered, the terminal can generate a draft of the matching video note based on the playback video after editing and the relevant information of the target matching product, and store the draft of the matching video note locally. When the user needs to publish the draft of the matching video note, the terminal will publish the draft of the matching video note to the Internet to form a matching video note.

[0221] Step 8. Once the video note is published successfully, jump to the community homepage 1.

[0222] For example, after the video note is successfully published, you can jump to the community homepage 1, and display a prompt message of successful publication at the top of the community homepage 1, as well as sharing controls, such as sharing to WeChat, sharing to private messages, etc. The prompt message of successful publication can automatically disappear after being displayed for a certain period of time.

[0223] Exemplarily, multiple live broadcast controls may be displayed at the top of the community homepage 1. These live broadcast controls may include the live broadcast controls of the blogger who is currently broadcasting live, and may also include the live broadcast controls of the blogger whose live broadcast has ended. By triggering the live broadcast controls, you can enter the live broadcast page, or the live broadcast playback page.

[0224] At this point, the blogger can generate matching video notes for matching products and publish the matching video notes on the Internet for community users to browse and view.

[0225] For community users, refer to Fig. 27 and Fig.28 The process of a community user (hereinafter referred to as user) browsing matching product notes and displaying matching products may include:

[0226] Step 1, the user browses the published content notes on the community homepage 1. If the user is interested in the matching video notes displayed on the community homepage 1, the user can click on the matching video notes of interest.

[0227] Step 2. Click on the video note of interest to enter the video note details page 2.

[0228] A replay video of the target matching product corresponding to the matching video note is played on the video note details page 2. Users can perform relevant operations on the replay video on the video note details page 2, including but not limited to pausing, dragging the progress bar, liking, collecting, commenting, etc.

[0229] Step 3, if the user is interested in the target matching product, he can click the "Buy Same Item" control in the video note details page 2 to enter the collection information page 3 corresponding to the target matching product.

[0230] Exemplarily, the collection information page 3 can be displayed based on the video note details page 2, such as by overlaying the collection information page 3 on the upper part of the video note details page 2. The collection information page 3 includes the product information blocks of each product in the target matching product. Based on the product information blocks, the user can view the product details of the product of interest or make a purchase. Alternatively, the product information block can also include the start playback node of the product, that is, the start explanation time of the product; taking the second product as an example, when the start playback node of the second product is triggered, the playback video of the target matching product played in the video note details page 2 can be jumped to the start explanation time corresponding to the second product to play the video explanation clip of the second product. After the jump playback, the jump prompt information can also be displayed in the video note details page 2, such as "the video has jumped to 03:25".

[0231] By publishing matching products as video notes, community users can browse the matching video notes posted by bloggers while browsing the community, so that they can efficiently review the live content and increase the chance of being interested in matching products. In addition, through the above live playback scenes, small list scenes and community scenes, the content created by bloggers can be exposed more, laser bloggers' creative enthusiasm can be stimulated, and the browsing efficiency of matching products for community users can be improved.

[0232] refer to Fig.29 As shown, it shows a schematic diagram of the process of bloggers recommending today's outfit (OOTD), where, on the blogger's personal homepage, you can browse the blogger's recommended outfit today through two channels. The first channel is related to live broadcasting, and the product explanation playback is performed in the live broadcast playback (as mentioned above Figure 5 In the live playback page 3), when playing back the product explanation, you can switch between the product explanation playback and the matching playback, such as clicking the matching control to switch to the matching playback, and clicking the product control to switch to the product explanation playback.

[0233] When playing back a combination, you can view the playback videos of different combinations, such as the playback video of the first combination, the playback video of the second combination, etc.; taking the first combination as an example, while playing the playback video of the first combination, you can also display multiple products included in the first combination, you can view the live broadcast explanation playback of each product, and you can also view the product details of each product, so as to realize the purchase of a single product.

[0234] The second channel is related to products. Click on the combination in the small list to enter the combination playback. During the combination playback, you can switch between multiple products to display the product details of each product in the combination and purchase a single product, or add the product to the shopping cart. In addition, when playing back a combination, you can also browse the playback videos of other combinations by swiping up to quickly switch to the display and browsing of other combination products.

[0235] By adding links in live playback and small list scenarios that allow users to directly watch and purchase the entire set of outfits recommended by bloggers, the dual pain points of bloggers and users can be solved. While increasing the sales of e-commerce business, it can also stimulate the creative enthusiasm of bloggers.

[0236] It should be understood that, although the various steps in the flowcharts involved in the above-mentioned embodiments are displayed in sequence according to the indication of the arrows, these steps are not necessarily executed in sequence according to the order indicated by the arrows. Unless there is a clear explanation in this article, the execution of these steps does not have a strict order restriction, and these steps can be executed in other orders. Moreover, at least a part of the steps in the flowcharts involved in the above-mentioned embodiments can include multiple steps or multiple stages, and these steps or stages are not necessarily executed at the same time, but can be executed at different times, and the execution order of these steps or stages is not necessarily to be carried out in sequence, but can be executed in turn or alternately with other steps or at least a part of the steps or stages in other steps.

[0237] Based on the same inventive concept, the embodiment of the present application also provides a commodity collection display device for implementing the commodity collection display method involved above. The implementation solution provided by the device to solve the problem is similar to the implementation solution recorded in the above method, so the specific limitations in one or more commodity collection display device embodiments provided below can refer to the limitations of the commodity collection display method above, and will not be repeated here.

[0238] In an exemplary embodiment, Fig.30 As shown, a commodity collection display device is provided, including: a first display module 3002 and a first playback module 3004, wherein:

[0239] The first display module 3002 is used to display a live broadcast playback page of the target live broadcast, where the live broadcast playback page plays a first playback video of the target live broadcast, and the live broadcast playback page includes a target information block of a target product set.

[0240] The first playback module 3004 is used to respond to the triggering operation of the target information block and play the second playback video of the target live broadcast on the live broadcast playback page. The second playback video is used to explain each product in the target product set. The second playback video is part of the video content of the first playback video.

[0241] In one embodiment, the first display module 3002 is used to perform any one of the following methods when triggering to display the target information block:

[0242] The live playback page includes a collocation control, and in response to a trigger operation on the collocation control, a target information block is displayed on the live playback page;

[0243] In response to the live playback operation, displaying a live playback page including a target information block;

[0244] In response to a target gesture operation detected based on the live playback page, a target information block is displayed on the live playback page.

[0245] In one embodiment, the first display module 3002 includes:

[0246] A first display unit is used to display an account homepage corresponding to the first account, where the account homepage includes a live dynamic viewing control;

[0247] A second display unit is used to display a live broadcast highlight page in response to a trigger operation on a live broadcast dynamic viewing control; the live broadcast highlight page includes a first information area and a second information area, the first information area displays target media content of a target live broadcast, and the second information area displays product information blocks of each product in the target live broadcast;

[0248] The third display unit is used to display a live broadcast playback page in response to a trigger operation on the first information area.

[0249] In one of the embodiments, the playback module is further used to display the target information block in an expanded form in the live playback page in response to a trigger operation on the target information block; the target information block includes more content in the expanded form than in the non-expanded form.

[0250] In one of the embodiments, the target information block includes media content of a target product set in a non-expanded form;

[0251] In the expanded form, the target information block includes at least one of the media content of the target product set, the collection information of the target product set, the product information of each product in the target product set, and the collection viewing control.

[0252] In one embodiment, the device further comprises:

[0253] The second display module is used to display a collection information page corresponding to the target product set in response to a trigger operation on the expanded target information block; the collection information page includes the product information blocks of each product in the target product set.

[0254] In one of the embodiments, when the live broadcast playback page plays the second playback video of the target live broadcast, the live broadcast playback page also includes a thumbnail control; the device also includes:

[0255] A thumbnail module, for displaying a plurality of node information blocks on the playback progress bar of the second playback video in response to a trigger operation on the thumbnail control, wherein the plurality of node information blocks correspond one-to-one to a plurality of commodities in the target commodity set, and the playback node indicated by each node information block is the start playback node of the video clip of the corresponding commodity in the target commodity set;

[0256] The jump module is used to jump and play the second playback video based on the playback node indicated by the target node information block in the live playback page in response to the trigger operation of the target node information block in the multiple node information blocks.

[0257] In one of the embodiments, the jump module is also used to display the target node information block in an expanded form on the playback progress bar of the second playback video in response to a trigger operation on the target node information block; the target node information block includes more content in the expanded form than in the non-expanded form.

[0258] In one embodiment, the device further comprises:

[0259] The third display module is used to display a product information page of the product corresponding to the target node information block in response to a trigger operation on the expanded target node information block.

[0260] In one embodiment, the third display module is used to perform any one of the following methods when displaying the product information page of the product corresponding to the target node information block:

[0261] The product information page of the product corresponding to the target node information block is superimposed and displayed on the live broadcast playback page; the product information page at least partially covers the live broadcast playback page;

[0262] The live broadcast playback page is displayed in the first display area of ​​the display screen, and the product information page of the product corresponding to the target node information block is displayed in the second display area of ​​the display screen.

[0263] In one embodiment, the device further comprises:

[0264] The dragging module is used to play the second playback video of the target live broadcast on the live playback page. In response to the dragging operation of the playback progress bar of the second playback video, the information and node information of the product corresponding to the playback node are displayed within a preset range of the playback node according to the node information of the playback node corresponding to the dragging operation.

[0265] In one embodiment, the live broadcast playback page also includes other information blocks of other product sets, and the device also includes:

[0266] The second playback module is used to play the third playback video of the target live broadcast on the live playback page in response to the triggering operation of other information blocks when the second playback video of the target live broadcast is played on the live playback page. The third playback video is used to explain each product in the other product set corresponding to other information blocks. The third playback video is part of the video content of the first playback video.

[0267] In an exemplary embodiment, Fig.31 As shown, a commodity collection display device is provided, including: a display module 3102 and a playback module 3104, wherein:

[0268] Display module 3102 is used to display the account homepage of the target account, and the account homepage includes a first information area and a second information area; wherein the first information area includes the account information of the target account, and the second information area includes a target information block of a target product set, and the products in the target product set are live products of the target live broadcast of the target account, and the target information block displays the product information of each product in the target product set.

[0269] The playing module 3104 is used to play the second playback video of the target live broadcast in response to the triggering operation on the target information block, and the second playback video is used to explain each product in the target product set.

[0270] In an exemplary embodiment, Fig.32 As shown, a commodity collection display device is provided, including: a display module 3202 and a playback module 3204, wherein:

[0271] Display module 3202 is used to display the product information page of the target live broadcast, and the product information page includes a first information area and a second information area; wherein the first information area displays the target media content of the target live broadcast, and the second information area displays the target information block of the target product set; the first information area is used to trigger the first playback video of the target live broadcast.

[0272] The playback module 3204 is used to respond to the triggering operation of the target information block and play the second playback video of the target live broadcast. The second playback video is used to explain each product in the target product set. The second playback video is part of the video content of the first playback video.

[0273] Each module in the above-mentioned commodity collection display device can be implemented in whole or in part by software, hardware or a combination thereof. Each module can be embedded in or independent of a processor in a computer device in the form of hardware, or can be stored in a memory in a computer device in the form of software, so that the processor can call and execute the operations corresponding to each module.

[0274] In an exemplary embodiment, a computer device is provided. The computer device may be a terminal, and its internal structure diagram may be as shown in FIG. Fig.33 As shown. The computer device includes a processor, a memory, an input / output interface, a communication interface, a display unit and an input device. Among them, the processor, the memory and the input / output interface are connected through a system bus, and the communication interface, the display unit and the input device are connected to the system bus through the input / output interface. Among them, the processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The input / output interface of the computer device is used to exchange information between the processor and the external device. The communication interface of the computer device is used to communicate with an external terminal in a wired or wireless manner, and the wireless manner can be implemented through WIFI, a mobile cellular network, near field communication (Near Field Communication, NFC) or other technologies. When the computer program is executed by the processor, a method for displaying a collection of goods is implemented. The display unit of the computer device is used to form a visually visible picture, which can be a display screen, a projection device or a virtual reality imaging device. The display screen can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer device can be a touch layer covering the display screen, or a button, trackball or touchpad set on the computer device shell, or an external keyboard, touchpad or mouse.

[0275] Those skilled in the art will understand that Fig.33 The structure shown in the figure is only a block diagram of a part of the structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied. The specific computer device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0276] In an exemplary embodiment, a computer device is provided, including a memory and a processor, wherein a computer program is stored in the memory, and when the processor executes the computer program, the steps of the commodity collection display method in any of the above embodiments are implemented.

[0277] In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored. When the computer program is executed by a processor, the steps of the commodity collection display method in any of the above embodiments are implemented.

[0278] In one embodiment, a computer program product is provided, including a computer program, which, when executed by a processor, implements the steps of the commodity collection display method in any of the above embodiments.

[0279] It should be noted that the user information (including but not limited to user account information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with relevant regulations.

[0280] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to the memory, database or other medium used in the embodiments provided in the present application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetoresistive random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. As an illustration and not limitation, RAM can be in various forms, such as static random access memory (SRAM) or dynamic random access memory (DRAM). The database involved in each embodiment provided in this application may include at least one of a relational database and a non-relational database. Non-relational databases may include distributed databases based on blockchains, etc., but are not limited to this. The processor involved in each embodiment provided in this application may be a general-purpose processor, a central processing unit, a graphics processor, a digital signal processor, a programmable logic device, a data processing logic device based on quantum computing, etc., but are not limited to this.

[0281] The technical features of the above embodiments may be arbitrarily combined. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0282] The above-described embodiments only express several implementation methods of the present application, and the descriptions thereof are relatively specific and detailed, but they cannot be understood as limiting the scope of the present application. It should be pointed out that, for a person of ordinary skill in the art, several variations and improvements can be made without departing from the concept of the present application, and these all belong to the protection scope of the present application. Therefore, the protection scope of the present application shall be subject to the attached claims.

Claims

1. A method for displaying a collection of commodities, characterized in that: The method comprises: Displaying a live broadcast replay page of a target live broadcast, wherein the live broadcast replay page plays a first replay video of the target live broadcast, and the live broadcast replay page includes a target information block of a target product set; In response to a triggering operation on the target information block, a second playback video of the target live broadcast is played on the live broadcast playback page, the second playback video is used to explain each product in the target product set, and the second playback video is part of the video content of the first playback video.

2. The method according to claim 1, characterized in that The method of triggering the display of the target information block includes any one of the following: The live broadcast playback page includes a collocation control, and in response to a triggering operation on the collocation control, the target information block is displayed on the live broadcast playback page; In response to a live playback operation, displaying the live playback page including the target information block; In response to a target gesture operation detected based on the live playback page, the target information block is displayed on the live playback page.

3. The method according to claim 1, characterized in that The live broadcast playback page displaying the target live broadcast includes: Displaying the account homepage corresponding to the first account, wherein the account homepage includes a live dynamic viewing control; In response to a trigger operation on the live broadcast dynamic viewing control, a live broadcast highlight page is displayed; the live broadcast highlight page includes a first information area and a second information area, the first information area displays target media content of the target live broadcast, and the second information area displays product information blocks of each product in the target live broadcast; In response to a trigger operation on the first information area, the live broadcast playback page is displayed.

4. The method according to claim 1, characterized in that: The method further comprises: In response to a triggering operation on the target information block, the target information block is displayed in an expanded form in the live playback page; the target information block includes more content in the expanded form than in the non-expanded form.

5. The method according to claim 4, characterized in that In the non-expanded form, the target information block includes the media content of the target product set; In the expanded state, the target information block includes at least one of the media content of the target product set, the collection information of the target product set, the product information of each product in the target product set, and a collection viewing control.

6. The method according to claim 4, characterized in that The method further comprises: In response to a triggering operation on the expanded target information block, a collection information page corresponding to the target product set is displayed; the collection information page includes a product information block of each product in the target product set.

7. The method according to claim 1, characterized in that In the case where the live broadcast playback page plays the second playback video of the target live broadcast, the live broadcast playback page further includes a thumbnail control; and the method further includes: In response to a triggering operation on the thumbnail control, a plurality of node information blocks are displayed on the playback progress bar of the second playback video, the plurality of node information blocks correspond one-to-one to a plurality of commodities in the target commodity set, and a playback node indicated by each of the node information blocks is a start playback node of a video clip of a corresponding commodity in the target commodity set; In response to a triggering operation on a target node information block among the multiple node information blocks, the second playback video is jumped and played based on the playback node indicated by the target node information block in the live playback page.

8. The method according to claim 7, characterized in that The method further comprises: In response to a triggering operation on the target node information block, the target node information block is displayed in an expanded form on the playback progress bar of the second playback video; the target node information block includes more content in the expanded form than in the non-expanded form.

9. A method for displaying a collection of commodities, characterized in that: The method comprises: Displaying the account homepage of the target account, the account homepage includes a first information area and a second information area; wherein the first information area includes the account information of the target account, and the second information area includes a target information block of a target product set, the products in the target product set are live products of the target live broadcast of the target account, and the target information block displays product information of each product in the target product set; In response to a triggering operation on the target information block, a second playback video of the target live broadcast is played, wherein the second playback video is used to explain each product in the target product set.

10. A method for displaying a collection of commodities, characterized in that: The method comprises: Displaying a product information page of a target live broadcast, the product information page comprising a first information area and a second information area; wherein the first information area displays target media content of the target live broadcast, and the second information area displays target information blocks of a target product set; the first information area is used to trigger the playback of a first playback video of the target live broadcast; In response to a triggering operation on the target information block, a second playback video of the target live broadcast is played, wherein the second playback video is used to explain each product in the target product set, and the second playback video is part of the video content of the first playback video.

11. A commodity collection display device, characterized in that: The device comprises: A first display module is used to display a live broadcast playback page of a target live broadcast, wherein the live broadcast playback page plays a first playback video of the target live broadcast, and the live broadcast playback page includes a target information block of a target commodity set; The first playback module is used to respond to the triggering operation of the target information block and play the second playback video of the target live broadcast on the live broadcast playback page, wherein the second playback video is used to explain each product in the target product set, and the second playback video is part of the video content of the first playback video.

12. A commodity collection display device, characterized in that: The device comprises: A display module, configured to display an account homepage of a target account, wherein the account homepage includes a first information area and a second information area; wherein the first information area includes the account information of the target account, and the second information area includes a target information block of a target product set, wherein the products in the target product set are live products of a target live broadcast of the target account, and the target information block displays product information of each product in the target product set; A playing module is used to play a second playback video of the target live broadcast in response to a triggering operation on the target information block, wherein the second playback video is used to explain each product in the target product set.

13. A commodity collection display device, characterized in that: The device comprises: A display module is used to display a product information page of a target live broadcast, wherein the product information page includes a first information area and a second information area; wherein the first information area displays target media content of the target live broadcast, and the second information area displays target information blocks of a target product set; the first information area is used to trigger the playback of a first playback video of the target live broadcast; A playback module is used to play a second playback video of the target live broadcast in response to a trigger operation on the target information block, wherein the second playback video is used to explain each product in the target product set, and the second playback video is part of the video content of the first playback video.

14. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 10 are implemented.

15. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 10 are implemented.

16. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 10 are implemented.

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