Promotion method and device, medium, electronic equipment and program product

Abstract

The invention provides a promotion method and device, a medium, electronic equipment and a program product, and relates to the technical field of computers, the method comprises the steps that a first page is displayed, the first page comprises at least one promotion plan and a promotion state identifier corresponding to the promotion plan, and the promotion state identifier is used for indicating the promotion state of the promotion plan; the promotion state comprises an effective promotion state or an invalid promotion state, the effective promotion state is used for indicating that the execution condition of the promotion plan satisfies the first preset condition, and the invalid promotion state is used for indicating that the execution condition of the promotion plan does not satisfy the first preset condition, so that a user can timely sense the execution condition of the promotion plan; therefore, the user can adjust the promotion plan in time to ensure the promotion effect of the user.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular, to a promotion method, device, medium, electronic device and program product. Background Art

[0002] In the related art, promoters can promote promotional content online by creating promotion plans. During the promotion process, promoters are supported to view the real-time promotion data of the promotion plan so that they can judge the effect of the promotion plan based on the real-time promotion data. However, judging the effect of the promotion plan based on the real-time promotion data requires users to have high data analysis capabilities, and it is impossible for promoters to intuitively understand the actual effect of the promotion plan. Summary of the invention

[0003] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0004] In a first aspect, the present disclosure provides a promotion method, comprising: The first page is displayed, and the first page includes at least one promotion plan and a promotion status identifier corresponding to the promotion plan, the promotion status identifier is used to indicate the promotion status of the promotion plan, the promotion status includes a valid promotion status or an invalid promotion status, the valid promotion status is used to indicate that the execution of the promotion plan meets the first preset condition, and the invalid promotion status is used to indicate that the execution of the promotion plan does not meet the first preset condition.

[0005] In a second aspect, the present disclosure provides a promotion device, comprising: The display module is configured to display a first page, wherein the first page includes at least one promotion plan and a promotion status identifier corresponding to the promotion plan, wherein the promotion status identifier is used to indicate the promotion status of the promotion plan, wherein the promotion status includes a valid promotion status or an invalid promotion status, wherein the valid promotion status is used to indicate that the execution status of the promotion plan meets a first preset condition, and the invalid promotion status is used to indicate that the execution status of the promotion plan does not meet the first preset condition.

[0006] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which, when executed by a processing device, implements the steps of the method described in the first aspect.

[0007] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0008] In a fifth aspect, the present disclosure provides a computer program product, including a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0009] Based on the above technical solution, by displaying the first page, the first page includes at least one promotion plan and a promotion status identifier corresponding to the promotion plan, the promotion status identifier is used to indicate the promotion status of the promotion plan, the promotion status includes a valid promotion status or an invalid promotion status, the valid promotion status is used to indicate that the execution of the promotion plan meets the first preset condition, and the invalid promotion status is used to indicate that the execution of the promotion plan does not meet the first preset condition, so that the user can perceive the execution status of the promotion plan in time, so that the user can adjust the promotion plan in time to ensure the user's promotion effect.

[0010] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 The figure is a flow chart of a promotion method according to an exemplary embodiment.

[0012] Figure 2 is a schematic diagram of a first page according to an exemplary embodiment.

[0013] Figure 3 is a schematic diagram of a first page according to another exemplary embodiment.

[0014] Figure 4 is a schematic diagram of a second page according to an exemplary embodiment.

[0015] Figure 5 is a schematic diagram of a second page according to another exemplary embodiment.

[0016] Figure 6 is a schematic diagram of a promotion calendar according to an exemplary embodiment.

[0017] Figure 7 is a schematic diagram of a fourth page according to an exemplary embodiment.

[0018] Figure 8 is a schematic diagram of a promotion calendar according to an exemplary embodiment.

[0019] Fig. 9 is a schematic diagram showing a page including a history assurance service according to an exemplary embodiment.

[0020] Fig.10 The figure is a schematic diagram of a page for creating a new promotion plan according to an exemplary embodiment.

[0021] Fig.11 The diagram is a schematic diagram of a page for indicating that a promotion plan is successfully created according to an exemplary embodiment.

[0022] Fig.12 The figure is a schematic diagram showing module connections of a promotion device according to an exemplary embodiment.

[0023] Fig.13 It is a schematic structural diagram of an electronic device according to an exemplary embodiment. DETAILED DESCRIPTION

[0024] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0025] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0026] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0027] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0028] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0029] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0030] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0031] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0032] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0033] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0034] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0035] Figure 1 FIG. 1 is a flow chart showing a promotion method according to an exemplary embodiment. Figure 1 As shown, the embodiment of the present disclosure provides a promotion method, which can be specifically performed by a promotion device, which can be implemented by software and / or hardware and configured in an electronic device. Figure 1 As shown, the method may include the following steps.

[0036] S110, displaying a first page, wherein the first page includes at least one promotion plan and a promotion status identifier corresponding to the promotion plan, wherein the promotion status identifier is used to indicate the promotion status of the promotion plan, wherein the promotion status includes a valid promotion status or an invalid promotion status, wherein the valid promotion status is used to indicate that the execution status of the promotion plan satisfies a first preset condition, and the invalid promotion status is used to indicate that the execution status of the promotion plan does not satisfy the first preset condition.

[0037] Here, the first page is used to display at least one promotion plan created by the user and the promotion status identifier corresponding to the promotion plan. Among them, the promotion plan refers to a series of promotion strategies formulated to achieve specific promotion goals. It should be understood that the promotion plan described in the embodiment of the present disclosure can be a promotion plan for promoting any type of promotional content. For example, the promotional content can be a live broadcast room, multimedia content (video, graphics, etc. Multimedia resources), commodities, etc.

[0038] It should be noted that the manner of triggering the display of the first page may be various. For example, the first page may be displayed in response to an operation triggered by a user for viewing a created promotion plan.

[0039] Figure 2 FIG. 1 is a schematic diagram of a first page according to an exemplary embodiment. Figure 2 As shown, a first promotion plan 201 for a first live broadcast room (AAAAA) and a second promotion plan 202 for a second live broadcast room (BBBBB) are displayed on the first page 200 .

[0040] Each promotion plan displayed on the first page 200 may display a promotion status indicator corresponding to the promotion plan. Figure 2 As shown, the first promotion plan 201 is displayed with a first promotion status mark 203 corresponding to the first promotion plan 201 , and the second promotion plan 202 is displayed with a second promotion status mark 204 corresponding to the second promotion plan 202 .

[0041] Figure 3 FIG. 1 is a schematic diagram of a first page according to another exemplary embodiment. Figure 3 As shown, a third promotion plan 301 , a fourth promotion plan 302 , and a fifth promotion plan 303 are displayed on the first page 300 .

[0042] Each promotion plan displayed on the first page 300 may display a promotion status indicator corresponding to the promotion plan. Figure 3As shown, the third promotion plan 301 displays a third promotion status mark 304 corresponding to the third promotion plan 301 , the fourth promotion plan 302 displays a fourth promotion status mark 305 corresponding to the fourth promotion plan 302 , and the fifth promotion plan 303 displays a fifth promotion status mark 306 corresponding to the fifth promotion plan 303 .

[0043] It is worth mentioning that Figure 2 and Figure 3 The first page shown is only used as some examples for illustration, and in specific implementation, the style of the first page can be set according to actual conditions. For example, different styles can be used according to different types of electronic devices.

[0044] For example, when the electronic device is a fixed terminal such as a digital TV, a desktop computer, etc., the style of the first page can be as follows: Figure 2 As another example, when the electronic device is a mobile terminal such as a mobile phone, a laptop computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (such as a vehicle navigation terminal), etc., the style of the first page can be as follows: Figure 2 or Figure 3 shown.

[0045] The promotion status identifier is used to indicate the promotion status of the promotion plan. It should be noted that the promotion status of the promotion plan may refer to the current promotion status of the promotion plan. The promotion status of the promotion plan includes a valid promotion status or an invalid promotion status, wherein the valid promotion status is used to indicate that the execution of the promotion plan meets the first preset condition, and the invalid promotion status is used to indicate that the execution of the promotion plan does not meet the first preset condition.

[0046] The execution status of the promotion plan may refer to the indicator parameters currently used by the promotion plan and / or the current execution progress of the promotion plan. For example, the execution status may include the all-day target ROI (Return on Investment) set for the day of the promotion plan, the proportion of the promotion time of the promotion plan in the live broadcast time, the total budget corresponding to the promotion plan, whether the promotion content of the promotion plan has changed, the current consumed budget of the promotion plan, etc.

[0047] It should be understood that different types of promotion plans created for different promotional contents may have different corresponding first preset conditions. For example, the same or different types of promotion plans created for different live broadcast rooms may have different corresponding first preset conditions. The same or different types of promotion plans created for the same live broadcast room may have different corresponding first preset conditions.

[0048] Exemplarily, the first preset condition corresponding to the promotion plan may be generated by the system according to the type of promotion content and / or promotion plan.

[0049] Whether the execution of the promotion plan meets the first preset condition may refer to whether the indicator parameters currently used by the promotion plan and / or the current execution progress of the promotion plan meet the corresponding first preset condition. For example, if the first preset condition includes the recommended target ROI, the recommended promotion consumption and the recommended promotion duration, if the execution of the promotion plan meets the first preset condition, the all-day target ROI set by the promotion plan is greater than or equal to the recommended target ROI, the current consumed budget of the promotion plan is greater than or equal to the recommended promotion consumption, and the proportion of the promoted duration of the broad plan in the live broadcast duration is greater than or equal to the recommended promotion duration. If the all-day target ROI set by the promotion plan is less than the recommended target ROI, the current consumed budget of the promotion plan is greater than or equal to the recommended promotion consumption, and the proportion of the promoted duration of the broad plan in the live broadcast duration is greater than or equal to the recommended promotion duration, then the execution of the promotion plan does not meet the first preset condition.

[0050] It is worth noting that the styles of the promotion status logos may be different for different promotion statuses, as long as the different promotion status logos can clearly distinguish the different promotion statuses.

[0051] like Figure 2 and Figure 3 As shown, the promotion status identifier corresponding to the effective promotion status can be represented by "effective promotion in progress". The promotion status identifier of the invalid promotion status can be represented by "invalid promotion in progress".

[0052] Therefore, by displaying the first page, the first page includes at least one promotion plan and a promotion status identifier corresponding to the promotion plan, the promotion status identifier is used to indicate the promotion status of the promotion plan, the promotion status includes a valid promotion status or an invalid promotion status, the valid promotion status is used to indicate that the execution of the promotion plan meets the first preset condition, and the invalid promotion status is used to indicate that the execution of the promotion plan does not meet the first preset condition, so that the user can perceive the execution status of the promotion plan in time, so that the user can adjust the promotion plan in time to ensure the user's promotion effect.

[0053] In some feasible implementations, a second page can also be displayed in response to a trigger operation for the promotion status identifier, the second page including the first preset condition corresponding to the promotion plan, the execution status corresponding to the promotion plan, and the completion status of the execution status under the corresponding first preset condition.

[0054] Here, the trigger operation on the promotion status logo may refer to a click operation on the promotion status logo. Of course, the trigger operation on the promotion status logo may also be a hover operation on the promotion status logo.

[0055] In the embodiment of the present disclosure, there is no specific limitation on the display position of the second page. The second page can be displayed on the first page, or the page can be jumped from the first page to the second page.

[0056] The second page displays the first preset condition corresponding to the promotion plan, the execution status corresponding to the promotion plan, and the completion status of the execution status under the corresponding first preset condition.

[0057] Among them, the completion status of the execution status under the corresponding first preset condition refers to whether the execution status has achieved the corresponding first preset condition. For example, if the first preset condition includes the recommended target ROI, if the all-day target ROI (execution status) set by the promotion plan is less than the recommended target ROI, then the completion status of the all-day target ROI under the first preset condition of the recommended target ROI is not achieved. If the first preset condition includes the recommended target ROI, if the all-day target ROI (execution status) set by the promotion plan is greater than or equal to the recommended target ROI, then the completion status of the all-day target ROI under the first preset condition of the recommended target ROI is achieved.

[0058] Figure 4 FIG. 1 is a schematic diagram of a second page according to an exemplary embodiment. Figure 4 As shown, the second page 400 corresponding to the effective promotion status displays the first preset condition 401 , the execution status 402 and the completion status 403 .

[0059] Figure 5 FIG. 1 is a schematic diagram of a second page according to another exemplary embodiment. Figure 5 As shown, the second page 400 corresponding to the invalid promotion status displays the first preset condition 501 , the execution status 502 and the completion status 503 .

[0060] It is worth noting that in the embodiment of the present disclosure, the specific style of the second page can be set according to actual conditions. In addition to displaying the first preset condition, execution status, and completion status, other information can also be displayed on the second page, which can be set according to needs.

[0061] Therefore, by displaying a second page including the first preset condition corresponding to the promotion plan, the execution status corresponding to the promotion plan and the completion status of the execution status under the corresponding first preset condition, the user can intuitively view the first preset condition, the execution status and the completion status, so that the user can adjust the promotion plan according to the displayed information so that the execution status of the promotion plan can meet the first preset condition.

[0062] In some feasible implementations, an adjustment entry for the target execution status can also be displayed in the second page, where the target execution status is the execution status that does not meet the corresponding first preset condition, and the adjustment entry is used to adjust the parameters of the target execution status.

[0063] Here, the target execution status may be the execution status displayed on the second page that does not meet the corresponding first preset condition. Of course, following the above embodiment, the target execution status may also refer to the execution status displayed on the second page that is not achieved.

[0064] It should be noted that the target execution status may be an execution status that can be adjusted and does not meet the corresponding first preset condition. In other words, some execution status may not be adjustable, and even if it does not meet the corresponding first preset condition, the corresponding adjustment entry will not be displayed in the second page.

[0065] It should be understood that the adjustment entry is used to adjust the parameters of the target execution status. For example, by clicking the adjustment entry, the user can enter a page for adjusting the parameters of the target execution status, and adjust the parameters of the target execution status on the page so that the target execution status can meet the corresponding first preset condition.

[0066] In addition, in the embodiment of the present disclosure, the specific display position of the adjustment entry is not specifically limited. The adjustment entry can be displayed in the area of ​​the corresponding target execution status.

[0067] like Figure 5 As shown, an adjustment entry 504 may be displayed in the second page 500. By clicking the adjustment entry 504, the user may adjust the execution status of the all-day target ROI of the promotion plan.

[0068] Therefore, by displaying the adjustment entry in the second page, the user can adjust the execution status that does not meet the first preset condition, so that the promotion status of the promotion plan can reach an effective promotion status, thereby ensuring the promotion effect of the promotion plan.

[0069] In some achievable implementations, a third page corresponding to the promotion plan is displayed, the third page including a promotion calendar corresponding to the promotion plan, the promotion calendar being used to display the promotion status of the promotion plan on each date.

[0070] Here, the electronic device may display a third page corresponding to the promotion plan in response to a viewing operation for viewing the promotion calendar corresponding to the promotion plan. As some examples, the user may trigger the viewing operation by clicking on a calendar icon corresponding to the promotion calendar in the first page. Figure 3 As shown, the third promotion plan 301 displays a first promotion calendar 307 corresponding to the third promotion plan 301, the fourth promotion plan 302 displays a second promotion calendar 308 corresponding to the fourth promotion plan 302, and the fifth promotion plan 303 displays a third promotion calendar 309 corresponding to the fifth promotion plan 303. As another example, the user can trigger the viewing operation by clicking the calendar icon corresponding to the promotion calendar on the second page. Figure 4 As shown, the second page 400 displays a fourth promotion calendar 404. Figure 5 As shown, the second page 500 displays a fifth promotion calendar 505 .

[0071] It is worth noting that the promotion calendar can be displayed on the second page. Figure 4 As shown, by clicking the fourth promotion calendar 404 displayed on the second page 400, the user can display the third page including the promotion calendar in the second page 400. Of course, the third page including the promotion calendar can also be a separate page. Figure 5 As shown, the user jumps from the second page 500 to the third page by clicking the fifth promotion calendar 505 displayed on the second page 500. That is, the specific display mode of the third page corresponding to the promotion plan can be various, which is not specifically limited in the embodiment of the present disclosure.

[0072] The promotion calendar included on the third page is a calendar component, and the promotion calendar is used to display the promotion status of the promotion plan on each date. In other words, the promotion calendar will display whether the promotion plan is in an invalid promotion status or an invalid promotion status on each date.

[0073] Figure 6 FIG. 1 is a schematic diagram of a promotion calendar according to an exemplary embodiment. Figure 6As shown, a promotion calendar 601 is displayed on the third page 600, and the promotion calendar 601 displays the promotion status of the promotion plan on each date. For example, if the promotion status of the promotion plan on December 6, 2124 is a valid promotion status, then the logo corresponding to the valid promotion status can be displayed under the date of December 6, 2124 on the promotion calendar to intuitively display the promotion status of the promotion plan on that date. For another example, if the promotion status of the promotion plan on December 4, 2124 is an invalid promotion status, then the logo corresponding to the invalid promotion status can be displayed under the date of December 4, 2124 on the promotion calendar to intuitively display the promotion status of the promotion plan on that date.

[0074] Therefore, by displaying the promotion calendar, the user can intuitively understand the promotion status of the promotion plan on each date, thereby facilitating the user to trace the promotion status of the promotion plan and also facilitating the user to manage the promotion plan.

[0075] In some feasible implementations, a fourth page can also be displayed in response to a viewing operation on the target date in the promotion calendar, the fourth page including the first preset condition of the promotion plan corresponding to the target date, the execution status of the promotion plan corresponding to the target date, and the completion status of the execution status under the corresponding first preset condition.

[0076] Here, the target date may refer to any date that the user needs to view. The viewing operation for the target date in the promotion calendar may be a click operation for the target date, and of course, the viewing operation for the target date may also be a hover operation for the target date.

[0077] The electronic device displays the fourth page in response to the viewing operation for the target date in the promotion calendar. The fourth page can be displayed on the third page, or can be jumped from the third page to the fourth page. In other words, the display mode of the fourth page can be set according to the needs.

[0078] On the fourth page, the first preset condition of the promotion plan under the target date, the execution status of the promotion plan under the target date, and the completion status of the execution status under the corresponding first preset condition are displayed.

[0079] It is worth noting that since the user is viewing the target date in the promotion calendar, it means that the user is viewing the first preset condition, execution status and completion status of the promotion plan under the target date. It should be noted that for different dates, the corresponding first preset condition, execution status and completion status may be different.

[0080] Figure 7FIG. 4 is a schematic diagram of a fourth page according to an exemplary embodiment. Figure 7 As shown, a fourth page 700 is displayed on the third page 600 , and the fourth page 700 includes the first preset condition, execution status, and completion status of the promotion plan on the target date (December 12, 2124).

[0081] Therefore, by displaying the fourth page, users can view the promotion status of the promotion plan in historical time, which is convenient for users to understand the promotion status of the promotion plan in historical time and enables users to understand the reasons why the promotion plan cannot achieve an effective promotion status, thereby providing support for users in subsequent adjustments to the promotion plan.

[0082] In some practicable implementations, the promotion plan is associated with a guarantee service, and the guarantee service is used to provide a guarantee for the promotion effect of the promotion plan if the promotion status of the promotion plan meets a second preset condition within a first preset period. Accordingly, the dates included in the first preset period can also be highlighted in the promotion calendar.

[0083] Here, the guarantee service may refer to guaranteeing the cost of the promotion plan within the first preset period. The first preset period may be set according to actual conditions. For example, the first preset period may be a week. The second preset condition may refer to the number of days that the cumulative number of days that the promotion status of the promotion plan reaches the effective promotion status within the first preset period is greater than or equal to the preset number of days. For example, if the first preset period is one week, assuming that the second preset condition is "the cumulative number of days that the promotion status of the promotion plan reaches the effective promotion status for 5 days within a week", the promotion status of the promotion plan satisfies the second preset condition and requires that the promotion plan has a valid promotion status for 5 days within a week. It should be noted that the second preset condition can be set according to actual conditions. For example, the second preset condition may also be "the promotion status of the promotion plan reaches the effective promotion status for 5 consecutive days within a week".

[0084] When the promotion status of the promotion plan meets the second preset condition, the promotion effect of the promotion plan is guaranteed. If the actual promotion effect of the promotion plan is less than the preset promotion effect, the cost guarantee can be provided for the promotion plan.

[0085] When the promotion plan is associated with a guaranteed service, the dates included in the first preset period may be highlighted in the promotion calendar.

[0086] It should be understood that highlighting the dates included in the first preset period in the promotion calendar may be done by using a color different from other dates to highlight the dates included in the first preset period. Of course, other methods may also be used to highlight the dates included in the first preset period. For example, special effects may be displayed on the dates included in the first preset period.

[0087] Figure 8 FIG. 1 is a schematic diagram of a promotion calendar according to an exemplary embodiment. Figure 8 As shown, in the promotion calendar 801 of the fourth page 800, the dates 802 included in the first preset period can be highlighted by color.

[0088] Of course, target information 803 may also be displayed in the fourth page 800 , and the target information 803 is used to describe relevant messages of the guarantee service associated with the promotion plan.

[0089] Therefore, by highlighting the dates included in the first preset period in the promotion calendar, the user can intuitively understand the first preset period corresponding to the guarantee service, thereby facilitating the user to plan his promotion plan in the first preset period.

[0090] It is worth noting that in the embodiments of the present disclosure, users can also be supported to view historical guarantee services. For example, a page including historical guarantee services can be displayed, in which the user can view the first preset period, guarantee status (whether it is invalid), number of days of effective promotion status, and other information corresponding to each historical guarantee service.

[0091] Fig. 9 FIG. 1 is a schematic diagram of a page including a history guarantee service according to an exemplary embodiment. Fig. 9 As shown, in page 900, the first preset period, guarantee status, number of days of effective promotion and other information (explanation) corresponding to the historical guarantee service 901 of the promotion plan are displayed.

[0092] Through the page including the historical guarantee service, the user can view the detailed information of the historical guarantee service, so that the user can intuitively understand the detailed information of the historical guarantee service.

[0093] In some feasible implementations, a preset mark associated with the promotion plan may also be displayed, and the preset mark is used to indicate that within the second preset period, if the promotion status of the promotion plan meets the third preset condition, a preset object is provided to the account corresponding to the promotion plan.

[0094] Here, a preset logo may be displayed on the second page. Figure 4 As shown, a preset mark 405 may be displayed in the second page 400. Figure 5As shown, the preset mark 506 can be displayed in the second page 500. The preset mark can also be displayed in the third page. Figure 6 As shown, a preset mark 602 may be displayed in the third page 600. Figure 8 As shown, target information 803 (target information 803 is equivalent to a preset mark) can be displayed on the third page 800. Of course, the preset mark can also be displayed on other pages, for example, the preset mark associated with the promotion plan is displayed on the first page.

[0095] The preset identifier is used to indicate that within the second preset period, if the promotion status of the promotion plan meets the second preset condition, the preset object is provided to the account corresponding to the promotion plan. The second preset period can be set according to the actual situation. For example, the first preset period can be a week. The third preset condition can mean that the cumulative number of days that the promotion status of the promotion plan reaches the effective promotion status within the second preset period is greater than or equal to the preset number of days. For example, if the preset period is one week, assuming that the third preset condition is "the promotion status of the promotion plan reaches the effective promotion status for 5 days within a week", the promotion status of the promotion plan satisfies the second preset condition and requires that the promotion plan has a promotion status of 5 days within a week as an effective promotion status. It should be noted that the third preset condition can be set according to the actual situation. For example, the third preset condition can also be "the promotion status of the promotion plan reaches the effective promotion status for 5 consecutive days within a week".

[0096] When the promotion status of the promotion plan meets the third preset condition, a preset object is provided to the account corresponding to the promotion plan, wherein the preset object may be an incentive content such as a red envelope, a guarantee service, a physical item, etc.

[0097] For example, Figure 6 As shown, the preset mark 602 is used to describe that a red envelope reward (preset object) can be obtained by completing 3 days of effective promotion status (the third preset condition) during December 13 to December 19, 2124 (the second preset period).

[0098] It should be noted that, based on the above embodiment, when the preset object is a guarantee service, the guarantee service can be directly used in the second preset period.

[0099] Therefore, by displaying the preset logo associated with the promotion plan, the user can be prompted that within the second preset period, if the promotion status of the promotion plan meets the third preset condition, the preset object will be provided to the account corresponding to the promotion plan, thereby increasing the user's enthusiasm for adjusting the promotion plan to make the promotion effect of the promotion plan better.

[0100] In some feasible implementations, preset information may also be displayed on the fifth page, where the preset information is used to indicate that configuring the promotion plan with the recommended parameters can enable the promotion status of the promotion plan to reach the effective promotion status.

[0101] Here, the fifth page includes at least one of a page for creating a new promotion plan, a page for configuring a promotion plan, and a page for indicating that a promotion plan has been successfully created. The page for creating a new promotion plan is used for users to create a new promotion plan on the page. The page for configuring a promotion plan is a page for configuring specific parameters of a promotion plan. When a user triggers the creation of a new promotion plan on the page for creating a new promotion plan, a page for configuring a promotion plan may be displayed. The page indicating that a promotion plan has been successfully created may refer to a page for displaying that a promotion plan has been successfully created.

[0102] Fig.10 FIG. 1 is a schematic diagram of a page for creating a new promotion plan according to an exemplary embodiment. Fig.10 As shown, the page 1000 for creating a new promotion plan displays preset information 1001, which instructs the user to use recommended parameters (not exceeding the recommended ROI target, promotion consumption of at least 200 yuan, and promotion duration greater than half of the live broadcast duration) to configure the promotion plan so that the promotion status of the promotion plan reaches the effective promotion status.

[0103] Fig.11 FIG. 1 is a schematic diagram of a page for indicating that a promotion plan is successfully created according to an exemplary embodiment. Fig.11 As shown, the page 1100 used to indicate that the promotion plan has been successfully created displays preset information 101, and the preset information 1101 instructs the user to use the recommended parameters (use the recommended budget, no modification throughout the day, the promotion consumption is at least 200 yuan, and the original promotion content is not deleted) to configure the promotion plan so that the promotion status of the promotion plan reaches the effective promotion status.

[0104] It should be noted that by displaying preset information, the user can be prompted with the conditions required for the promotion plan to achieve an effective promotion status, so that the user can adjust the promotion plan.

[0105] It is worth noting that the above Fig.10 and Fig.11 The above embodiment is only described as an example, and in specific implementation, the style of the fifth page can be set according to actual conditions. For example, the preset information can be text information or image information (such as pictures, videos, etc.).

[0106] Therefore, by displaying preset information in the fifth page, the user can timely understand how to make the promotion status of the promotion plan reach the effective promotion status, so that the user can configure or adjust the promotion plan in a targeted manner to ensure the promotion effect of the promotion plan.

[0107] Fig.12 FIG. 1 is a schematic diagram showing module connections of a promotion device according to an exemplary embodiment. Fig.12 As shown, the embodiment of the present disclosure provides a promotion device 1200, and the promotion device 1200 includes: Display module 1201 is configured to display a first page, which includes at least one promotion plan and a promotion status identifier corresponding to the promotion plan, wherein the promotion status identifier is used to indicate the promotion status of the promotion plan, and the promotion status includes a valid promotion status or an invalid promotion status. The valid promotion status is used to indicate that the execution of the promotion plan meets the first preset condition, and the invalid promotion status is used to indicate that the execution of the promotion plan does not meet the first preset condition.

[0108] Optionally, the promotion device 1200 further includes: The first display unit is configured to display a second page in response to a trigger operation for the promotion status identifier, wherein the second page includes a first preset condition corresponding to the promotion plan, an execution status corresponding to the promotion plan, and a completion status of the execution status under the corresponding first preset condition.

[0109] Optionally, the promotion device 1200 further includes: The second display unit is configured to display an adjustment entry for the target execution status in the second page, where the target execution status is an execution status that does not meet the corresponding first preset condition, and the adjustment entry is used to adjust the parameters of the target execution status.

[0110] Optionally, the promotion device 1200 further includes: The third display unit is configured to display a third page corresponding to the promotion plan, wherein the third page includes a promotion calendar corresponding to the promotion plan, and the promotion calendar is used to display the promotion status of the promotion plan on each date.

[0111] Optionally, the promotion device 1200 further includes: The fourth display unit is configured to display a fourth page in response to a viewing operation on the target date in the promotion calendar, wherein the fourth page includes a first preset condition corresponding to the promotion plan on the target date, an execution status of the promotion plan on the target date, and a completion status of the execution status under the corresponding first preset condition.

[0112] Optionally, the promotion plan is associated with a guarantee service, and the guarantee service is used to provide a guarantee for the promotion effect of the promotion plan if the promotion status of the promotion plan meets a second preset condition within a first preset period; The fourth display unit is further configured as: The dates included in the first preset period are highlighted in the promotion calendar.

[0113] Optionally, the promotion device 1200 further includes: The fifth display unit is configured to display a preset mark associated with the promotion plan, and the preset mark is used to indicate that within a second preset period, if the promotion status of the promotion plan meets a third preset condition, a preset object is provided to the account corresponding to the promotion plan.

[0114] Optionally, the promotion device 1200 further includes: The sixth display unit is configured to display preset information in the fifth page, wherein the fifth page includes at least one of a page for creating a new promotion plan, a page for configuring a promotion plan, and a page for indicating that the promotion plan is successfully created, and the preset information is used to indicate that configuring the promotion plan using recommended parameters can enable the promotion status of the promotion plan to reach the effective promotion status.

[0115] Regarding the promotion device 1200 in the above embodiment, the method logic executed by each functional module has been described in detail in the part about the method, which will not be repeated here.

[0116] Reference below Fig.13 , which shows a schematic diagram of the structure of an electronic device (e.g., terminal device) 1300 suitable for implementing the embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (e.g., vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.13 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0117] like Fig.13As shown, the electronic device 1300 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1301, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1302 or a program loaded from a storage device 1308 to a random access memory (RAM) 1303. In the RAM 1303, various programs and data required for the operation of the electronic device 1300 are also stored. The processing device 1301, the ROM 1302, and the RAM 1303 are connected to each other via a bus 1304. An input / output (I / O) interface 1305 is also connected to the bus 1304.

[0118] Typically, the following devices may be connected to the I / O interface 1305: an input device 1306 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1307 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1308 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1309. The communication device 1309 may allow the electronic device 1300 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.13 The electronic device 1300 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0119] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1309, or installed from the storage device 1308, or installed from the ROM 1302. When the computer program is executed by the processing device 1301, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0120] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0121] In some embodiments, the electronic devices may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0122] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0123] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: displays a first page, the first page includes at least one promotion plan and a promotion status identifier corresponding to the promotion plan, the promotion status identifier is used to indicate the promotion status of the promotion plan, the promotion status includes a valid promotion status or an invalid promotion status, the valid promotion status is used to indicate that the execution status of the promotion plan meets the first preset condition, and the invalid promotion status is used to indicate that the execution status of the promotion plan does not meet the first preset condition.

[0124] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0125] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0126] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0127] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0128] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0129] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0130] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0131] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A promotion method, characterized in that: include: The first page is displayed, and the first page includes at least one promotion plan and a promotion status identifier corresponding to the promotion plan, the promotion status identifier is used to indicate the promotion status of the promotion plan, the promotion status includes a valid promotion status or an invalid promotion status, the valid promotion status is used to indicate that the execution status of the promotion plan meets the first preset condition, and the invalid promotion status is used to indicate that the execution status of the promotion plan does not meet the first preset condition.

2. The method according to claim 1, characterized in that The method further comprises: In response to a trigger operation for the promotion status identifier, a second page is displayed, the second page including a first preset condition corresponding to the promotion plan, an execution status corresponding to the promotion plan, and a completion status of the execution status under the corresponding first preset condition.

3. The method according to claim 2, characterized in that The method further comprises: An adjustment entry for a target execution status is displayed on the second page, where the target execution status is an execution status that does not satisfy the corresponding first preset condition, and the adjustment entry is used to adjust parameters of the target execution status.

4. The method according to claim 1, characterized in that The method further comprises: The third page corresponding to the promotion plan is displayed, and the third page includes a promotion calendar corresponding to the promotion plan, and the promotion calendar is used to display the promotion status of the promotion plan on each date.

5. The method according to claim 4, characterized in that The method further comprises: In response to a viewing operation for the target date in the promotion calendar, a fourth page is displayed, wherein the fourth page includes a first preset condition corresponding to the promotion plan on the target date, an execution status of the promotion plan on the target date, and a completion status of the execution status under the corresponding first preset condition.

6. The method according to claim 4, characterized in that The promotion plan is associated with a guarantee service, and the guarantee service is used to provide a guarantee for the promotion effect of the promotion plan if the promotion status of the promotion plan meets a second preset condition within a first preset period; The method further comprises: The dates included in the first preset period are highlighted in the promotion calendar.

7. The method according to any one of claims 1 to 6, characterized in that The method further comprises: A preset identifier associated with the promotion plan is displayed, and the preset identifier is used to indicate that within a second preset period, if the promotion status of the promotion plan meets a third preset condition, a preset object is provided to the account corresponding to the promotion plan.

8. The method according to any one of claims 1 to 6, characterized in that The method further comprises: Preset information is displayed in the fifth page, and the fifth page includes at least one of a page for creating a new promotion plan, a page for configuring a promotion plan, and a page for indicating that the promotion plan is successfully created. The preset information is used to indicate that using recommended parameters to configure the promotion plan can enable the promotion status of the promotion plan to reach the effective promotion status.

9. A promotion device, characterized in that: include: The display module is configured to display a first page, wherein the first page includes at least one promotion plan and a promotion status identifier corresponding to the promotion plan, wherein the promotion status identifier is used to indicate the promotion status of the promotion plan, wherein the promotion status includes a valid promotion status or an invalid promotion status, wherein the valid promotion status is used to indicate that the execution status of the promotion plan meets a first preset condition, and the invalid promotion status is used to indicate that the execution status of the promotion plan does not meet the first preset condition.

10. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 8 are implemented.

11. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 8.

12. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.

Images