Data processing method and device, electronic equipment, medium and program product

Abstract

A data processing method and apparatus, an electronic device, a medium and a program product, relating to the technical field of Internet, the data processing method comprising: in response to a trigger operation of a user terminal for a promotion object, sending a monitoring link, the monitoring link carrying first information and second information; receiving target first information, wherein the target first information is determined by attributing the conversion data by the second server based on matched second information in the monitoring link; and determining the attribution condition of the second server according to the target first information. The attribution result can reflect that the conversion data is brought by the trigger operation corresponding to which monitoring links, so that the first information carried by the attributed and converted monitoring links is taken as the target first information; on the basis, the first server can obtain the attribution condition of the second server through reasoning according to the target first information, so that data support is provided for improving the resource delivery efficiency and delivery effect of the first server.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular, to a data processing method, device, electronic device, medium and program product. Background Art

[0002] Information delivery is an important branch in the field of Internet technology, and attribution is an important basis for improving the effectiveness of information delivery. Attribution refers to the process of determining which information conversions are brought about by which information touches.

[0003] In related technologies, attribution is completed by the client. The attribution situation in the client's attribution process is a black box relative to the content delivery platform. However, the attribution situation has a certain influence on the delivery effect of the content delivery platform. Therefore, how to know the attribution situation of the client's attribution process is an important basis for improving the efficiency of the delivery resources and delivery effect of the content delivery platform. Summary of the invention

[0004] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0005] In a first aspect, the present disclosure provides a data processing method, which is executed by a first server, and the method includes: In response to a trigger operation of a user terminal on a promotion object, sending a monitoring link, wherein the monitoring link carries the first information and the second information; receiving target first information, where the target first information is determined by the second server attributing the conversion data based on the second information in the matched monitoring link; According to the target first information, the attribution status of the second server is determined.

[0006] In a second aspect, the present disclosure provides a data processing method, which is executed by a second server, and the method includes: receiving a monitoring link, wherein the monitoring link is sent by the first server in response to a trigger operation of a user terminal on a promotion object, and the monitoring link carries the first information and the second information; In response to the conversion operation of the user terminal, attribution processing is performed on the conversion data based on the second information in the matched monitoring link to obtain target first information; The target first information is sent, where the target first information is used to support the first server in determining the attribution status of the second server.

[0007] In a third aspect, the present disclosure provides a data processing device, applied to a first server, the device comprising: A first sending module, configured to send a monitoring link in response to a triggering operation of a user terminal on a promotion object, wherein the monitoring link carries the first information and the second information; A first receiving module is used to receive target first information, where the target first information is determined by the second server attributing the conversion data based on the second information in the matched monitoring link; A determination module is used to determine the attribution status of the second server based on the target first information.

[0008] In a fourth aspect, the present disclosure provides a data processing device, applied to a second server, the device comprising: A second receiving module is used to receive a monitoring link, wherein the monitoring link is sent by the first server in response to a trigger operation of the user terminal on the promotion object, and the monitoring link carries the first information and the second information; an attribution module, configured to respond to a conversion operation of the user terminal and perform attribution processing on the conversion data based on the second information in the matched monitoring link to obtain target first information; The second sending module is used to send the target first information, where the target first information is used to support the first server in determining the attribution status of the second server.

[0009] In a fifth aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which, when executed by a processing device, implements the steps of the method described in the first aspect, or the steps of the method described in the second aspect.

[0010] In a sixth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect or the steps of the method described in the second aspect.

[0011] In a seventh aspect, the present disclosure provides a computer program product, comprising a computer program, which, when executed by a processor, implements the steps of the method described in the first aspect, or the steps of the method described in the second aspect.

[0012] Through the above technical solution, the second server can attribute the conversion data based on the second information in the matched monitoring link, and the attribution result can reflect which monitoring links correspond to the triggering operations that brought the conversion data, thereby taking the first information carried by the monitoring link that brings the conversion as the target first information; on this basis, the first server can infer the attribution situation of the second server based on the target first information, thereby providing data support for improving the efficiency of the first server's delivery resources and the delivery effect.

[0013] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 It is a schematic diagram of a process of reporting a contact identification in a related technology according to an embodiment of the present disclosure.

[0015] Figure 2 It is a flow chart of a data processing method according to an embodiment of the present disclosure.

[0016] Figure 3 It is a schematic diagram of a process of reporting a target contact identification according to an embodiment of the present disclosure.

[0017] Figure 4 It is a flow chart of a data processing method according to an embodiment of the present disclosure.

[0018] Figure 5 It is a block diagram of a data processing device according to an embodiment of the present disclosure.

[0019] Figure 6 It is a block diagram of a data processing device according to an embodiment of the present disclosure.

[0020] Figure 7 It is a schematic diagram of the structure of an electronic device according to an embodiment of the present disclosure. DETAILED DESCRIPTION

[0021] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0022] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0023] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0024] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0025] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0026] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0027] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0028] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0029] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0030] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0031] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0032] First, the technical terms related to the field of information delivery involved in the present disclosure are explained.

[0033] Attribution refers to the process of determining which conversions are brought about by which information.

[0034] Reach refers to various behaviors of users that can access information, such as browsing, clicking, purchasing, downloading, etc., on the promotion object. The trigger operation in the embodiment of the present disclosure can be understood as reach.

[0035] Conversion refers to the behavior triggered by the promotion object that can bring corresponding value to the client. For example, for a client dedicated to promoting an application, conversion may refer to downloads.

[0036] A monitoring link refers to a specific link set by the client to measure the effect of delivery. When a user interacts with a promotion object through a user terminal, that is, when a user triggers a trigger operation for a promotion object through a user terminal, such as clicking on a promotion object or viewing a promotion object, the content delivery platform replaces the macro parameters in the monitoring link with the interaction information corresponding to the trigger operation based on the trigger operation, and sends the monitoring link with the replaced macro parameters to the recipient corresponding to the address information according to the address information configured by the client in the monitoring link. Among them, the interaction information includes the second information in the present disclosure, which is used by the client to attribute conversion data. Among them, the second information includes a contact identifier for tracking the trigger operation, that is, the contact identifier is used to uniquely identify the trigger operation this time. The contact identifier can be, for example, a CID (Click ID), which is mainly used in the field of information delivery. Taking the promotion object as an advertisement as an example, when a user interacts with an advertisement on the content delivery platform, the system will generate a unique CID. After the client completes the attribution, the client will report the attributed contact identifier to the content delivery platform.

[0037] In the related technology, after receiving the conversion data of the user terminal, the client collects the value corresponding to the terminal type of the user terminal, matches the monitoring link issued by the content delivery platform according to the value corresponding to the terminal type, and attributes the conversion data based on the interaction information carried in the matched monitoring link. After completing the attribution, the client will report the attributed contact identifier to the content delivery platform.

[0038] Figure 1 It is a schematic diagram of the process of reporting contact identification in a related technology according to an embodiment of the present disclosure. The implementation environment on which the contact identification is reported includes a first server, a second server, and a user terminal. Among them, the first server can be understood as a content delivery platform, and the content delivery platform delivers promotion objects to the user terminal, and the second server can be understood as a client that puts forward delivery requirements to the content delivery platform. The user terminal can be understood as a device that performs conversion.

[0039] Reference Figure 1 In the link for reporting the contact identification in the related technology, after the user terminal executes the trigger operation, the first server responds to the trigger operation and sends a monitoring link to the corresponding second server according to the address information in the monitoring link, and the monitoring link carries the second information.

[0040] The second server responds to the conversion operation of the user terminal, collects the value corresponding to the terminal type of the user terminal, matches the monitoring link issued by the first server based on the collected value corresponding to the terminal type, performs attribution based on the second information in the matched monitoring link, and reports the attributed contact identifier to the first server after the attribution is completed. The contact identifier can be mapped to the monitoring link attributed to the conversion in the first server, that is, the triggering operation that brings the conversion is tracked.

[0041] In the related art, since the contact identification reported to the first server does not include the contact type and the value corresponding to the terminal type of the user terminal, the content delivery platform cannot know the attribution situation in the client attribution process, such as the contact type used, the priority of the contact and the collection rate of the value corresponding to the terminal type of the user terminal. That is, the attribution situation in the attribution process of the client is a black box relative to the content delivery platform, and the attribution situation has a certain influence on the delivery effect of the content delivery platform. Therefore, how to know the attribution situation of the client's attribution process is an important basis for improving the efficiency of the delivery resources and the delivery effect of the content delivery platform.

[0042] In view of this, the embodiments of the present disclosure provide a data processing method, device, electronic device, medium and program product. The embodiments of the present disclosure are further explained and illustrated in conjunction with the accompanying drawings.

[0043] Figure 2is a flow chart of a data processing method according to an embodiment of the present disclosure, and the data processing method can be applied to electronic devices, such as Figure 1 In the first server shown, the data processing method can be executed by a data processing device, wherein the data processing device can be implemented by software and / or hardware, and the software and / or hardware can be configured in, for example Figure 1 In the first server shown. Figure 2 , the data processing method may include steps S210, S220 and S230.

[0044] In step S210, in response to a trigger operation of a user terminal on a promotion object, a monitoring link is sent, and the monitoring link carries the first information and the second information.

[0045] In step S220, target first information is received, where the target first information is determined by the second server attributing the conversion data based on the second information in the matched monitoring link.

[0046] In step S230, the attribution status of the second server is determined according to the target first information.

[0047] Through the above technical solution, the second server can attribute the conversion data based on the second information in the matched monitoring link, and the attribution result can reflect which monitoring links correspond to the triggering operations that brought the conversion data, thereby taking the first information carried by the monitoring link that brings the conversion as the target first information; on this basis, the first server can infer the attribution situation of the second server based on the target first information, thereby providing data support for improving the efficiency of the first server's delivery resources and the delivery effect.

[0048] The promotion object may be, for example, an advertisement, and the triggering operation may be, for example, a click operation, a play operation, or a replay operation, etc. The following is an exemplary description using the promotion object being an advertisement as an example.

[0049] The first information may include a value corresponding to a contact type of a triggering operation and / or a terminal type of a user terminal.

[0050] The contact type is used to characterize the type of the trigger operation. For example, when a click operation is performed when the trigger operation is performed, the contact type is a click type. For another example, when a replay operation is performed when the trigger operation is performed, the contact type is a replay type.

[0051] The value corresponding to the terminal type of the user terminal is used to track advertisements and identify the user terminal. For example, the terminal type can be IDFA (Identifier for Advertising) and IP (Internet Protocol) address, etc. It is worth noting that the accuracy of tracking advertisements based on IP is lower than that of tracking advertisements based on IDFA. Therefore, the accuracy of the attribution results obtained by attributing the monitoring links matched by the IP value is lower than the accuracy of the attribution results obtained by attributing the monitoring links matched by the IDFA value, that is, the accuracy of the attribution results obtained by attributing the monitoring links matched by the values ​​of different terminal types is different.

[0052] The second information may include interactive behavior information, object information, and terminal information. The interactive behavior information may include a contact type used to characterize a triggering operation. The object information may include relevant information reflecting the promotion object. For example, taking an advertisement as an example, the object information may include an advertising plan, an advertisement name, a material identifier, and a contact identifier, etc. The terminal information may include relevant information reflecting a user terminal interacting with the promotion object, such as a user identifier using the user terminal, a terminal type of the user terminal, and a value corresponding to the terminal type.

[0053] The conversion data corresponds to the conversion operation performed by the user terminal. Taking the conversion operation as downloading an application as an example, the conversion data identifies the download operation.

[0054] From the above content, it can be seen that the monitoring link carries address information, which may be the address of the second server. In this case, the monitoring link can be directly sent to the second server according to the address information; in another embodiment, the address information may be an address specified by the second server, and the monitoring link can be directly sent to the corresponding device according to the address information, and the second server can access the monitoring link from the device.

[0055] As an example, the address information may be an HTTP (HyperText Transfer Protocol) request address. The HTTP request address generally refers to a URL (Uniform Resource Locator) in an HTTP request, which is used to specify a target resource of the request. In the embodiment of the present disclosure, the target resource is a second server or a device specified by the second server. The present disclosure is exemplarily described below by taking the address information being the address of the second server as an example.

[0056] As can be seen from the above content, the second information may include a contact identifier. After the second server completes the attribution, the second server uploads the target contact identifier to the first server. Therefore, in a possible manner, the second information may be carried in the contact identifier in the sent monitoring link. On this basis, the above step S220 may be implemented in the following manner: receiving the target contact identifier; parsing the target contact identifier to obtain the target first information carried in the target contact identifier.

[0057] Figure 3 is a schematic diagram of a process of reporting a target contact identification according to an embodiment of the present disclosure. Figure 3 , the first server is for example Figure 3 The media server in the second server is for example Figure 3 In the advertising server, after the user terminal performs a trigger operation, the media server responds to the trigger operation and sends a monitoring link to the advertising server based on the address information in the monitoring link. The monitoring link carries the first information and the second information, and the first information is carried in the contact identifier in the second information. After the advertising server completes the attribution, the advertising server uploads the target contact identifier and the target first information carried in the target contact identifier to the media server, and the target first information is used by the media server to analyze the attribution of the advertising server.

[0058] It is worth noting that the target contact identifier is the contact identifier in the monitoring link that is attributed to the conversion. Further, the target first information is the first information carried in the monitoring link.

[0059] Through the above method, the target first information is carried in the target contact identifier and transmitted back, which improves the flexibility and scalability of the contact identifier, and the link of the original reported contact identifier is used to realize the reporting of the target first information, which simplifies the provisions of the protocol between the first server and the second server.

[0060] The present disclosure is explained and illustrated below by taking the first information being values ​​corresponding to the contact type and the terminal type as an example.

[0061] In the case where the first information includes the contact type, the above step S210 can be implemented in the following manner: in response to the trigger operation of the user terminal on the promotion object, injecting the second information related to the trigger operation into the first original monitoring link, and injecting the contact type corresponding to the trigger operation into the contact identifier to obtain a monitoring link; sending the monitoring link.

[0062] It is worth noting that the first original monitoring link has the same physical meaning as the monitoring link in the technical terms described above. The explanation and description of the first original monitoring link can refer to the relevant explanation and description of the monitoring link in the technical terms described above, and this embodiment will not be repeated here.

[0063] The second information related to the trigger operation may include the interactive behavior information, object information and terminal information targeted by the trigger operation. The explanation and description of the interactive behavior information, object information and terminal information can refer to the above-mentioned related embodiments, which will not be described in detail in this embodiment.

[0064] It is worth noting that the method of injecting the second information can be to replace the macro parameters related to the second information in the first original monitoring link. It can be understood that after replacing the macro parameters and injecting the first original monitoring link of the contact type corresponding to the trigger operation into the contact identifier, the obtained monitoring link.

[0065] Furthermore, from the above content, it can be seen that the first original monitoring link carries the address information configured by the advertiser corresponding to the second server, and the monitoring link obtained after replacing the macro parameters in the first original monitoring link and injecting the contact type corresponding to the trigger operation into the contact identifier also carries the address information.

[0066] It can be understood that since the contact type corresponding to the trigger operation is injected into the contact identifier, when the second server reports the converted contact identifier to the first server, that is, when reporting the target contact identifier, the corresponding target contact type can be reported at the same time, so that the first server can perceive the contact type used by the second server in attribution, and thus provide a data basis for measuring the value of different contact types.

[0067] In a possible manner, the first server may infer, based on the reported target contact type, attribution conditions including at least one of the following: The percentage of touchpoint types used by the second server in the attribution process; How high or low the conversion requirements are.

[0068] It should be noted that the first server can count the proportion of the contact types attributed to the second server according to the distribution of the numbers corresponding to the different reported target contact types.

[0069] It should be noted that the fewer types of reported target contact points received by the first server, the higher the advertiser's conversion requirements. Conversely, the more types of reported target contact points received by the first server, the lower the advertiser's conversion requirements.

[0070] In the case where the first information includes a value corresponding to the terminal type, the above-mentioned step S210 can be implemented in the following manner: in response to a trigger operation of the user terminal on the promotion object, injecting second information related to the trigger operation and the value corresponding to the terminal type of the user terminal into the second original monitoring link to obtain a first intermediate monitoring link; according to the number of terminal types in the first intermediate monitoring link, splitting the first intermediate monitoring link to obtain second intermediate monitoring links with the same number of types, each second intermediate monitoring link contains only one value, and the values ​​are different from each other; injecting the value contained in the second intermediate monitoring link into the contact identifier in each second intermediate monitoring link to obtain the monitoring links corresponding to each second intermediate monitoring link; sending the monitoring link.

[0071] It is worth noting that the second original monitoring link has the same physical meaning as the monitoring link in the technical terms described above. The explanation and description of the second original monitoring link can refer to the relevant explanation and description of the monitoring link in the technical terms described above, and this embodiment will not be repeated here.

[0072] The second information related to the trigger operation may include the interactive behavior information, object information and terminal information targeted by the trigger operation. The explanation and description of the interactive behavior information, object information and terminal information can refer to the above-mentioned related embodiments, which will not be described in detail in this embodiment.

[0073] Among them, consistent with the method of injecting information into the first original monitoring link, the method of injecting the second information into the second original monitoring link can be to replace the macro parameters related to the second information in the second original monitoring link. It can be understood that the second original monitoring link after replacing the macro parameters and injecting the value corresponding to the terminal type of the user terminal is the obtained first intermediate monitoring link.

[0074] The number of types is configured by the advertiser through the second server. For example, if the terminal types of the user terminal configured by the advertiser include IDFA and IP, the number of types is 2. In this example, the number of split second intermediate monitoring links is 2, and the values ​​contained in the two second intermediate monitoring links are different and only contain one value, that is, one of the two second intermediate monitoring links only contains the IDFA value corresponding to the IDFA, and the other of the two second intermediate monitoring links only contains the IP value corresponding to the IP.

[0075] Furthermore, for each second intermediate monitoring link, the value corresponding to the terminal type carried in the second intermediate monitoring link is injected into the contact identifier in the second intermediate monitoring link, thereby obtaining the monitoring links corresponding to all the second intermediate monitoring links. Continuing with the above example, for the second intermediate monitoring link including the IDFA value, the IDFA value is injected into the contact identifier in the second intermediate monitoring link to obtain the corresponding monitoring link; for the second intermediate monitoring link including the IP value, the IP value is injected into the contact identifier in the second intermediate monitoring link to obtain the corresponding monitoring link.

[0076] Furthermore, from the above content, it can be known that the second original monitoring link carries the address information configured by the advertiser corresponding to the second server, and the first intermediate monitoring link obtained after replacing the macro parameters in the second original monitoring link and injecting the value corresponding to the terminal type of the user terminal also carries the address information. Furthermore, the second intermediate monitoring establishment obtained by splitting also carries the address information, and further, the monitoring link obtained by injecting the value contained in the second intermediate monitoring link into the contact identifier in the second intermediate monitoring link also carries the address information. Therefore, the monitoring link can be sent to the corresponding second server according to the address information.

[0077] It can be seen from the above content that, for the second server, after responding to the conversion operation of the user terminal, the value of the terminal type of the user terminal that the second server can collect is uncertain. For example, the second server can only collect the IP value of the user terminal. In the related art, the contact identifier reported to the first server does not carry the value of the terminal type of the user terminal. Therefore, for the first server, it cannot know the collection rate of the second server for the terminal type values ​​of different user terminals. As can be seen from the above content, the accuracy of the attribution results obtained by attributing the monitoring links matched based on the values ​​of different terminal types is different.

[0078] Therefore, a second original monitoring link triggered by the triggering operation is split according to the number of terminal types of the user terminal to obtain monitoring links with value mappings corresponding to different terminal types, and the value corresponding to the corresponding terminal type is injected into the contact identifier in the monitoring link, so that the first server can parse the terminal type value in the target contact identifier uploaded subsequently, distinguish the target contact identifier based on the terminal type value, and then infer the attribution situation of the second server, such as the collection rate of the terminal type value of the user terminal.

[0079] In a possible manner, the first server may infer, based on the reported terminal type value of the user terminal, attribution conditions including at least one of the following: The collection rate of terminal types by the second server during the attribution process; The priority of different endpoint types used in the attribution process.

[0080] It should be noted that the first server infers the collection rate of the terminal type in the attribution process of the second server based on the distribution of the number of values ​​corresponding to each terminal type in the reported target contact identification. It can be understood that the more values ​​of a certain terminal type received by the first server, the greater the collection rate of the values ​​of the terminal type that the second server can collect.

[0081] It should be noted that when the number of values ​​of the two terminal types received by the first server is large enough, the collection rates of the values ​​of the two terminal types that the second server can collect are close, that is, the second server has the ability to collect values ​​of the two terminal types.

[0082] Furthermore, the first server can infer the priorities of the two terminal types in the attribution process based on the distribution of the number of values ​​of the two terminal types received. It is understandable that the more values ​​of one terminal type the first server receives, the higher its priority in the attribution process, and the advertiser preferentially uses the second information of the monitoring link mapped by the value of this terminal type for attribution.

[0083] In a possible manner, the first target information is also used to support the training of a recommendation model, wherein the recommendation model is used to determine a user terminal of a recommendation object.

[0084] In the above manner, the first target information is used for training the recommendation model, which can improve the recommendation effect of the recommendation model.

[0085] Figure 4 is a flow chart of a data processing method according to an embodiment of the present disclosure. The data processing method can be applied to electronic devices, such as Figure 1 In the second server shown, the data processing method can be executed by a data processing device, wherein the data processing device can be implemented by software and / or hardware, and the software and / or hardware can be configured in, for example Figure 1 In the second server shown. Figure 4 , the data processing method may include steps S410, S420 and S430.

[0086] In step 410, a monitoring link is received. The monitoring link is sent by the first server in response to a trigger operation of a user terminal on a promotion object. The monitoring link carries the first information and the second information.

[0087] In step 420, in response to the conversion operation of the user terminal, attribution processing is performed on the conversion data based on the second information in the matched monitoring link to obtain target first information.

[0088] In step 430, target first information is sent, where the target first information is used to support the first server in determining the attribution status of the second server.

[0089] Through the above method, the second server can attribute the conversion data based on the second information in the matched monitoring link, and the attribution result can reflect which monitoring links correspond to the triggering operations that brought the conversion data, thereby taking the first information carried by the monitoring link that brings the conversion as the target first information; on this basis, the target first information is sent to provide data support for the first server to determine the attribution situation of the second server based on the target first information.

[0090] In addition, regarding Figure 4 The implementation methods of each step in the above-mentioned related embodiments can refer to the above-mentioned related embodiments, and this embodiment will not be described in detail here.

[0091] Figure 5 is a block diagram of a data processing device according to an embodiment of the present disclosure. The data processing device 500 is applied to a first server, and the device 500 includes: A first sending module 501 is used to send a monitoring link in response to a triggering operation of a user terminal on a promotion object, wherein the monitoring link carries the first information and the second information; A first receiving module 502 is used to receive target first information, where the target first information is determined by the second server attributing the conversion data based on the second information in the matched monitoring link; The determination module 503 is used to determine the attribution status of the second server according to the target first information.

[0092] Optionally, the second information includes a contact identifier, the first information carries the contact identifier, and the first receiving module 502 is further configured to: receiving a target contact identification; The target contact identifier is parsed to obtain the target first information carried in the target contact identifier.

[0093] Optionally, the first information includes a contact type, and the first sending module 501 includes: a first injection submodule, configured to, in response to a trigger operation of a user terminal on a promotion object, inject the second information related to the trigger operation into a first original monitoring link, and inject a contact type corresponding to the trigger operation into the contact identifier, so as to obtain a monitoring link; The first sending submodule is used to send the monitoring link.

[0094] Optionally, the attribution situation includes at least one of the following: The proportion of contact types used by the second server in the attribution process; How high or low the conversion requirements are.

[0095] Optionally, the first information includes a contact type, and the first sending module 501 includes: A second injection submodule is used to inject second information related to the trigger operation and a value corresponding to the terminal type of the user terminal into the second original monitoring link in response to the trigger operation of the user terminal on the promotion object, so as to obtain a first intermediate monitoring link; a splitting submodule, configured to split the first intermediate monitoring link according to the number of types of the terminal types in the first intermediate monitoring link, to obtain second intermediate monitoring links having the same number of types, wherein each of the second intermediate monitoring links contains only one of the values, and the values ​​are different from each other; A third injection submodule, configured to inject the value contained in the second intermediate monitoring link into the contact identifier in each of the second intermediate monitoring links, so as to obtain the monitoring links corresponding to each of the second intermediate monitoring links; The second sending submodule is used to send the monitoring link.

[0096] Optionally, the attribution situation includes at least one of the following: The collection rate of the second server for different terminal types during the attribution process; The priorities of different terminal types used in the attribution process.

[0097] Optionally, the first target information is also used to support the training of a recommendation model.

[0098] The implementation of each module in the above-mentioned data processing device 500 can refer to the above-mentioned related embodiments, and this embodiment will not be described in detail here.

[0099] Figure 6 is a block diagram of a data processing device according to an embodiment of the present disclosure. The data processing device 600 is applied to a second server. The device 600 includes: The second receiving module 601 is used to receive a monitoring link, where the monitoring link is sent by the first server in response to a trigger operation of a user terminal on a promotion object, and the monitoring link carries the first information and the second information; An attribution module 602 is used to respond to the conversion operation of the user terminal and perform attribution processing on the conversion data based on the second information in the matched monitoring link to obtain target first information; The second sending module 603 is used to send the target first information, where the target first information is used to support the first server in determining the attribution status of the second server.

[0100] The implementation of each module in the above-mentioned data processing device 600 can refer to the above-mentioned related embodiments, and this embodiment will not be described in detail here.

[0101] The embodiment of the present disclosure also provides a computer-readable medium on which a computer program is stored. When the computer program is executed by a processing device, the steps of the above-mentioned data processing method are implemented.

[0102] The embodiment of the present disclosure also provides a computer program product, including a computer program, which implements the steps of the above data processing method when executed by a processor.

[0103] The present disclosure also provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the above-mentioned data processing method.

[0104] Reference below Figure 7 , which shows an electronic device (eg, Figure 1 The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 7 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0105] like Figure 7As shown, the electronic device 700 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 701, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 702 or a program loaded from a storage device 708 into a random access memory (RAM) 703. In the RAM 703, various programs and data required for the operation of the electronic device 700 are also stored. The processing device 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input / output (I / O) interface 705 is also connected to the bus 704.

[0106] Typically, the following devices may be connected to the I / O interface 705: an input device 706 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 707 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 708 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 709. The communication device 709 may allow the electronic device 700 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 7 The electronic device 700 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0107] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 709, or installed from a storage device 708, or installed from a ROM 702. When the computer program is executed by the processing device 701, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0108] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0109] In some embodiments, the first server or the second server may communicate using any currently known or future developed network protocol such as HTTP (HyperTextTransfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0110] The computer-readable medium may be included in the electronic device, or may exist independently without being installed in the electronic device.

[0111] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: sends a monitoring link in response to a trigger operation of a user terminal on a promotion object, wherein the monitoring link carries first information and second information; receives target first information, wherein the target first information is determined by the second server attributing the conversion data based on the second information in the matched monitoring link; and determines the attribution status of the second server based on the target first information.

[0112] Alternatively, the computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device: receives a monitoring link, which is sent by the first server in response to a trigger operation of a user terminal on a promotion object, and the monitoring link carries first information and second information; responds to a conversion operation of the user terminal, attributes the conversion data based on the second information in the matched monitoring link to obtain target first information; and sends the target first information, where the target first information is used to support the first server in determining the attribution status of the second server.

[0113] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0114] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0115] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0116] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0117] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0118] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0119] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0120] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A data processing method, characterized in that: Executed by a first server, the method includes: In response to a trigger operation of a user terminal on a promotion object, sending a monitoring link, wherein the monitoring link carries the first information and the second information; receiving target first information, where the target first information is determined by the second server attributing the conversion data based on the second information in the matched monitoring link; According to the target first information, the attribution status of the second server is determined.

2. The method according to claim 1, characterized in that The second information includes a contact identifier, the first information is carried in the contact identifier, and the receiving target first information includes: receiving a target contact identification; The target contact identifier is parsed to obtain the target first information carried in the target contact identifier.

3. The method according to claim 2, characterized in that The first information includes a contact type, and the sending of a monitoring link in response to a trigger operation of a user terminal on a promotion object includes: In response to a trigger operation of a user terminal on a promotion object, injecting the second information related to the trigger operation into a first original monitoring link, and injecting a contact type corresponding to the trigger operation into the contact identifier, so as to obtain a monitoring link; Send the monitoring link.

4. The method according to claim 3, characterized in that: The attribution situation includes at least one of the following: The proportion of contact types used by the second server in the attribution process; How high or low the conversion requirements are.

5. The method according to claim 2, characterized in that: The first information includes a value corresponding to the terminal type, and the sending of the monitoring link in response to the triggering operation of the user terminal on the promotion object includes: In response to a trigger operation of a user terminal on a promotion object, injecting second information related to the trigger operation and a value corresponding to a terminal type of the user terminal into a second original monitoring link to obtain a first intermediate monitoring link; splitting the first intermediate monitoring link according to the number of types of the terminal types in the first intermediate monitoring link to obtain second intermediate monitoring links with the same number of types, wherein each of the second intermediate monitoring links contains only one of the values, and the values ​​are different from each other; Injecting the value contained in the second intermediate monitoring link into the contact identifier in each of the second intermediate monitoring links to obtain the monitoring links corresponding to each of the second intermediate monitoring links; Send the monitoring link.

6. The method according to claim 5, characterized in that The attribution situation includes at least one of the following: The collection rate of the second server for different terminal types during the attribution process; The priorities of different terminal types used in the attribution process.

7. The method according to any one of claims 1 to 6, characterized in that: The first target information is also used to support the training of the recommendation model.

8. A data processing method, characterized in that: Executed by the second server, the method includes: receiving a monitoring link, wherein the monitoring link is sent by the first server in response to a trigger operation of a user terminal on a promotion object, and the monitoring link carries the first information and the second information; In response to the conversion operation of the user terminal, attribution processing is performed on the conversion data based on the second information in the matched monitoring link to obtain target first information; The target first information is sent, where the target first information is used to support the first server in determining the attribution status of the second server.

9. A data processing device, characterized in that: Applied to a first server, the device comprises: A first sending module, configured to send a monitoring link in response to a triggering operation of a user terminal on a promotion object, wherein the monitoring link carries the first information and the second information; A first receiving module is used to receive target first information, where the target first information is determined by the second server attributing the conversion data based on the second information in the matched monitoring link; A determination module is used to determine the attribution status of the second server based on the target first information.

10. A data processing device, characterized in that: Applied to the second server, the device comprises: A second receiving module is used to receive a monitoring link, wherein the monitoring link is sent by the first server in response to a trigger operation of the user terminal on the promotion object, and the monitoring link carries the first information and the second information; an attribution module, configured to respond to a conversion operation of the user terminal and perform attribution processing on the conversion data based on the second information in the matched monitoring link to obtain target first information; The second sending module is used to send the target first information, where the target first information is used to support the first server in determining the attribution status of the second server.

11. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the computer program implements the steps of the method according to any one of claims 1 to 7, or the steps of the method according to claim 8.

12. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, used to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 7, or the steps of the method according to claim 8.

13. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method described in any one of claims 1 to 7 or the steps of the method described in claim 8 are implemented.

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