Comment publishing method and device, equipment, storage medium and program product

Abstract

The embodiment of the invention discloses a comment release method and device, equipment, a storage medium and a program product, and the method comprises the steps that a comment release event is received, the comment release event is used for indicating release of a target comment, the target comment comprises a link text, and the link text points to a target object; and in response to the comment publishing event, publishing the target comment so as to display the media content and / or the interaction component corresponding to the target object when the target comment is displayed. By adopting the embodiment of the invention, the comment interaction rate can be improved.

Description

Technical Field

[0001] This application relates to the field of Internet technologies, and in particular, to a method, apparatus, device, storage medium, and program product for comment publishing. Background Art

[0002] Resource management platforms such as social platforms and content publishing platforms usually provide a comment function for users to post comments on specific objects. Among them, users can post comments containing resource links such as URLs (Uniform Resource Locators), so that comment viewers can jump to the business page through the resource link.

[0003] Currently, most of the links included in comments are link texts, which are not attractive enough to users, resulting in a low interaction rate of comments. Summary of the Invention

[0004] The technical problem to be solved by the embodiments of this application is to provide a method, apparatus, device, storage medium, and program product for comment publishing, which can improve the comment interaction rate.

[0005] In a first aspect, an embodiment of this application provides a method for comment publishing, and the method includes:

[0006] Receiving a comment publishing event, where the comment publishing event is used to indicate publishing a target comment, and the target comment includes a link text that points to a target object;

[0007] In response to the comment publishing event, publishing the target comment so that when the target comment is displayed, the media content and / or interactive component corresponding to the target object is displayed.

[0008] In a second aspect, an embodiment of this application provides a comment publishing apparatus, and the comment publishing apparatus includes:

[0009] A receiving unit, configured to receive a comment publishing event, where the comment publishing event is used to indicate publishing a target comment, and the target comment includes a link text that points to a target object;

[0010] A display unit, configured to publish the target comment in response to the comment publishing event so that when the target comment is displayed, the media content and / or interactive component corresponding to the target object is displayed.

[0011] In an implementation, the display unit is further configured to include:

[0012] Displaying a type identifier corresponding to the target object at an associated position of the media content and / or the interactive component, where the type identifier is used to indicate the object type of the target object.

[0013] In one embodiment, the target comment includes a plurality of link texts, each link text pointing to a target object, and each link text corresponding to a media content and / or an interactive component;

[0014] When the display unit displays the target comment, it displays the media content and / or interactive component corresponding to the target object, including:

[0015] When displaying the target comment, display the media content and / or interactive components corresponding to the plurality of link texts in the arranged display order of the plurality of link texts.

[0016] In one embodiment, in response to the comment publishing event, the display unit publishes the target comment so that when the target comment is displayed, the media content and / or interactive component corresponding to the target object is displayed, including:

[0017] In response to the comment publishing event, publish the target comment, and obtain the preview element and / or interactive component corresponding to the target object, so that when the target comment is displayed, the preview element and / or interactive component corresponding to the target object is displayed; or,

[0018] In response to the comment publishing event, publish the target comment, and obtain the comment media content and / or interactive component in the comment content corresponding to the target object, so that when the target comment is displayed, the comment media content and / or interactive component corresponding to the target object is displayed; or,

[0019] In response to the comment publishing event, publish the target comment, and obtain the popular media content and / or interactive component whose popularity value corresponding to the target object is greater than or equal to a first preset popularity value, so that when the target comment is displayed, the popular media content and / or interactive component corresponding to the target object is displayed.

[0020] In one embodiment, the target comment further includes media content input by the publishing object to which the target comment belongs, and the display unit is further configured to include:

[0021] Display the media content input by the publishing object at an associated position of the media content and / or interactive component corresponding to the target object.

[0022] In one embodiment, the display unit is further configured to include:

[0023] In response to a trigger operation on the link text, display the service page of the target object, and the service page is used to perform a service operation on the target object.

[0024] In one embodiment, the display unit is further configured to include:

[0025] In response to a trigger operation for the media content, a comment stream page is displayed, and the comment stream page includes the media content and / or business controls, and the business controls are used to display a business page of the target object.

[0026] In one implementation, there are M pieces of media content, where M is a positive integer; the display unit is further configured to include:

[0027] In response to a trigger operation for any one of the M pieces of media content, a comment stream page corresponding to the any one of the media content is displayed, and the comment stream page corresponding to the any one of the media content includes the any one of the media content;

[0028] In response to a first switching operation for the comment stream page corresponding to the any one of the media content, the any one of the media content in the comment stream page corresponding to the any one of the media content is switched to other media content among the M pieces of media content except the any one of the media content, or a content details page of the target published content is displayed, the target comment is displayed in the comment area of the target published content, or a comment stream page corresponding to other comments except the target comment in the comment area of the target published content is displayed.

[0029] In one implementation, the target comment is displayed in the comment area of the target published content or the target live broadcast room, and the comment area includes a plurality of comments; the display unit is further configured to include:

[0030] In response to a trigger operation for the media content corresponding to the target object, a comment stream page corresponding to the media content corresponding to the target object is displayed; the comment stream page includes the media content corresponding to the target object;

[0031] In response to a second switching operation for the comment stream page corresponding to the media content corresponding to the target object, a comment stream page of the media content of other comments except the target comment among the plurality of comments is displayed.

[0032] In one implementation, the comment area includes multi-level comments; the display unit, in response to a second switching operation for the comment stream page corresponding to the media content corresponding to the target object, displays a comment stream page of the media content of other comments except the target comment among the plurality of comments, including:

[0033] In response to a second switching operation for the comment stream page corresponding to the media content corresponding to the target object, it is switched to and displayed a comment stream page of the media content of the comments at the same level as the target comment among the plurality of comments.

[0034] In a third aspect, an embodiment of the present application provides a computer device, which includes a memory, a communication interface, and a processor, where the memory, the communication interface, and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the comment publishing method in the first aspect above.

[0035] In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium that stores a computer program, and when the computer program is executed by a processor, it implements the comment publishing method in the first aspect above.

[0036] In a fifth aspect, an embodiment of the present application provides a computer program product, which includes a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program to cause the computer device to execute the comment publishing method in the first aspect above.

[0037] In the embodiments of the present application, by receiving a comment publishing event, the comment publishing event is used to indicate the publication of a target comment, and the target comment includes a link text that points to a target object; in response to the comment publishing event, the target comment is published so that when the target comment is displayed, the media content and / or interactive components corresponding to the target object are displayed, which can attract users to interact with the comment through the media content and / or interactive components, and improve the comment interaction rate. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the background art, the following will describe the drawings required to be used in the embodiments of the present application or the background art.

[0039] Figure 1 is a schematic structural diagram of a communication system provided by an embodiment of the present application;

[0040] Figure 2 is a schematic flowchart of a comment publishing method provided by an embodiment of the present application;

[0041] Figure 3A is a schematic diagram of a content details page provided by an embodiment of the present application;

[0042] Figure 3B is a schematic diagram of a content details page provided by an embodiment of the present application;

[0043] Figure 3C is a schematic diagram of a live broadcast interface provided by an embodiment of the present application;

[0044] Figures 3D to 3G is a schematic diagram of a comment area provided by an embodiment of the present application;

[0045] Figure 3H It is a schematic diagram of media content and / or interactive components provided by an embodiment of the present application;

[0046] Figure 4 It is a schematic flowchart of a comment display method provided by an embodiment of the present application;

[0047] Figure 5A It is a schematic diagram of a comment area provided by an embodiment of the present application;

[0048] Figure 5B It is a schematic diagram of a target conversation page provided by an embodiment of the present application;

[0049] Figure 5C It is a schematic diagram of a comment stream page provided by an embodiment of the present application;

[0050] Figure 5D It is a schematic diagram of a comment stream page provided by an embodiment of the present application;

[0051] Figure 5E It is a schematic diagram of a comment stream page of published content provided by an embodiment of the present application;

[0052] Figure 5F It is a schematic diagram of a comment stream page of published content provided by an embodiment of the present application;

[0053] Figure 5G It is a schematic diagram of a live comment stream page provided by an embodiment of the present application;

[0054] Figure 5H It is a schematic diagram of a product comment stream page provided by an embodiment of the present application;

[0055] Figure 5I It is a schematic diagram of a video comment stream page provided by an embodiment of the present application;

[0056] Figure 5J It is a schematic diagram of interactive components of a social group provided by an embodiment of the present application;

[0057] Figure 5K It is a schematic diagram of interactive components of a topic provided by an embodiment of the present application;

[0058] Figure 5L It is a schematic diagram of interactive components of a live broadcast preview provided by an embodiment of the present application;

[0059] Figure 5M It is a schematic diagram of interactive components of a store provided by an embodiment of the present application;

[0060] Figure 5N It is a schematic diagram of a business page provided by an embodiment of the present application;

[0061] Figure 6It is a schematic flowchart of another comment display method provided by an embodiment of the present application;

[0062] Figure 7 It is a schematic structural diagram of a comment publishing device provided by an embodiment of the present application;

[0063] Figure 8 It is a schematic structural diagram of a computer device provided by an embodiment of the present application. Detailed implementation manners

[0064] Next, the technical solutions in the embodiments of the present application will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

[0065] At the same time, in the description of the embodiments of the present application, terms such as "first" and "second" are only used for distinguishing descriptions and cannot be understood as indicating or implying relative importance. Thus, the features defined with "first" and "second" may explicitly or implicitly include one or more features. In the description of the embodiments of the present application, the meaning of "a plurality" is two or more, unless otherwise specifically defined.

[0066] In the specific implementation manner of the present application, data related to users, such as target comments, media content, etc., need to obtain user permission or consent when the embodiments of the present application are applied to specific products or technologies, and the collection, use, and processing of relevant data need to comply with local laws, regulations, and standards.

[0067] The comment publishing method in the embodiments of the present application is applied to a comment publishing device. The comment publishing device is set in a first client. The first client can run in a computer device. One or more processors, memories, and one or more application programs are set in the computer device. One or more application programs are stored in the memory and are configured to be executed by the processor to implement the comment publishing method; wherein, the computer device can be a smart terminal, such as a mobile phone, a wearable device, a vehicle-mounted device, a tablet computer, a network device, and a smart computer, etc.

[0068] The comment display method in the embodiments of the present application is applied to a comment display device. The comment display device is set in a second client, and the second client can run on a computer device. One or more processors, a memory, and one or more application programs are set in the computer device. One or more of the application programs are stored in the memory and configured to be executed by the processor to implement the comment display method. Among them, the computer device may be a smart terminal, such as a mobile phone, a wearable device, a vehicle-mounted device, a tablet computer, a network device, and a smart computer, etc.

[0069] Optionally, the first client and the second client may be the same client or different clients. That is to say, a certain object can publish and display comments through the same client, or the first object can publish comments through the first client, and the second object can display the comments published by the first object through a second client different from the first client.

[0070] Optionally, the first computer device and the second computer device may be the same computer device or different computer devices. That is to say, a certain object can log in to the first client through a certain computer device to publish comments, and the object can also display comments through the second client logged in through the computer device. Or, the first object can log in to the first client through the first computer device to publish comments, and the second object can display comments through the second client logged in through a second computer device different from the first computer device.

[0071] The embodiments of the present application provide a communication system. Exemplarily, as Figure 1 shown, Figure 1 is a schematic structural diagram of a communication system provided by the embodiments of the present application. The communication system may include at least one first client 100 (a comment publishing device is integrated in any first client 100), at least one second client 200 (a comment display device is integrated in any second client 200), and a server 300. A computer-readable storage medium corresponding to the comment publishing method runs in the first client 100 to execute the comment publishing method. A computer-readable storage medium corresponding to the comment display method runs in the second client 200 to execute the comment display method. The server 300 communicates with at least one first client 100 and at least one second client 200.

[0072] The first client 100 can publish a comment and send the comment to the server 300. When the second client 200 meets the display trigger condition of the comment, the server 300 can send the comment, the media content and / or interactive component corresponding to the link text included in the comment to the second client 200. The second client 200 can display the comment, the media content and / or interactive component. The second client 200 can display a comment stream page in response to a trigger operation on the media content, or display an interactive page in response to a trigger operation on the interactive component.

[0073] Optionally, the first client 100 and the second client 200 can be the same client or different clients. That is to say, an object can publish a comment through the same client and display the comment, the media content and / or interactive component corresponding to the link text in the comment. Specifically, when publishing a comment, the client can send the comment to the server. The server can obtain the media content and / or interactive component corresponding to the link text included in the comment. The server sends the comment, the media content and / or interactive component to the client, and the client can display the comment, the media content and / or interactive component. The client can display a comment stream page in response to a trigger operation on the media content, or display an interactive page in response to a trigger operation on the interactive component. Or, the first object can publish a comment through the first client 100, and the second object can display the comment, the media content and / or interactive component corresponding to the link text in the comment through the second client 200 different from the first client 100. The second client 200 can display a comment stream page in response to a trigger operation on the media content, or display an interactive page in response to a trigger operation on the interactive component.

[0074] In an example, the first client 100 can display target published content. The first client 100 can determine a comment on the target published content in response to a comment operation on the target published content. The comment includes a link text that points to a target object, and the comment and the media content and / or interactive component corresponding to the target object are displayed in the comment area of the target published content. When the second client 200 meets the comment display condition, it can display the comment, as well as the media content and / or interactive component. The second client 200 can display a comment stream page in response to a trigger operation on the media content, or display an interactive page in response to a trigger operation on the interactive component.

[0075] In another example, the first client 100 can display the target live streaming room. The first client 100 can determine the comment of the target live streaming room in response to a comment operation on the target live streaming room. The comment includes link text that points to the target object, and the comment, the media content corresponding to the target object, and / or the interactive component are displayed in the comment area of the target live streaming room. When the second client 200 meets the comment display condition, it can display the comment, as well as the media content and / or the interactive component. The second client 200 can display the comment stream page in response to a trigger operation on the media content, or display the interactive page in response to a trigger operation on the interactive component.

[0076] Any first client 100 and the server 300 can be directly or indirectly communicatively connected through wired or wireless communication means, which is not limited in this application. Any second client 200 and the server 300 can be directly or indirectly communicatively connected through wired or wireless communication means, which is not limited in this application.

[0077] It can be understood that Figure 1 The server 300 in the shown communication system, or at least one first client 100, or at least one second client 200 does not constitute a limitation to the embodiments of the present invention. That is, the number of servers, the types of servers, the number of at least one first client, the types of at least one first client, the number of at least one second client, the types of at least one second client, or the number of devices and the types of devices included in each server, each first client, or second client do not affect the overall implementation of the technical solution in the embodiments of the present invention, and can all be regarded as equivalent replacements or derivatives of the technical solution claimed in the embodiments of the present invention.

[0078] Based on the above description, please refer to Figure 2 , Figure 2 is a schematic flowchart of a comment publishing method provided by an embodiment of the present application. The comment publishing method can be applied to the first client corresponding to the first account, such as Figure 2 The shown comment publishing method includes but is not limited to steps S201 to S202, where:

[0079] S201, receive a comment publishing event, where the comment publishing event is used to indicate the publication of a target comment, and the target comment includes link text that points to the target object.

[0080] In this embodiment, the first account can refer to any account, and then the first client can refer to the above Figure 1Any one of the at least one first client 100 included in the communication system shown. The comment publishing event may refer to a comment publishing event triggered after a first account inputs a comment. For example, after the first account inputs a target comment and then clicks the send control, the comment publishing event can be triggered, and then the first client can receive the comment publishing event. The link text pointing to the target object may mean that the business page of the target object can be jumped to through the link text, and business operations can be performed on the target object on the business page. The target object may include products, locations, group chats, topics, virtual objects, published content, special effect templates, etc., which are not specifically limited by the embodiments of the present application. The virtual object may refer to a virtual pet, and the first object corresponding to the first account can interact with the virtual pet on the e-commerce application or content publishing platform. The special effect template may refer to a template with a special effect display effect. For example, the first object can send a message on the e-commerce application or content publishing platform. When the message triggers the display of the special effect template, such as "Happy Birthday", the corresponding display special effect of "Happy Birthday" will be triggered; or, the first object can upload an image on the e-commerce application or content publishing platform, and the first object can perform special effect editing on the uploaded image according to the special effect template, so that the uploaded image has a special effect display effect.

[0081] In an alternative embodiment, the link text of the target comment can be set in response to a selection operation on the candidate link text.

[0082] Among them, the first object corresponding to the first account can click on the candidate link text, and the first client can determine the link text of the target comment and set the link text of the target comment in response to the click operation of the first object on the candidate link text.

[0083] Optionally, the link text of the target comment can be set in response to a selection operation on the candidate link text corresponding to the link search information.

[0084] Optionally, a link selection control can be displayed at an adjacent position of the candidate link text, and the link text of the target comment can be set in response to a trigger operation on the link selection control. Among them, the adjacent position of the candidate link text can be at the upper right corner, lower right corner, etc. of the candidate link text. For Figure 3A example, Figure 3A is a schematic diagram of the content details page provided by the embodiments of the present application. The first object can click on the link selection control 304a in the link selection interface 304, and the first client can set the link text of the target comment in response to the click operation on the link selection control 304a. For Figure 3B example, Figure 3BIt is a schematic diagram of the content details page provided by an embodiment of the present application. The first object can click on a link to select the link selection control 310a in the link selection interface 310. The first client can respond to the click operation on the link selection control 310a and obtain the link text of the target comment.

[0085] In an alternative embodiment, in response to a trigger operation on the link setting component, candidate link texts of the interactive content published or interacted with during a historical time period can be displayed.

[0086] In this embodiment, the first object can click on the link setting component, and the first client responds to this click operation and displays candidate link texts of the interactive content published or interacted with during a historical time period. Among them, the candidate link texts of the interactive content published or interacted with during a historical time period can be displayed in the form of a pop-up window or a semi-layer page on the content details page of the target published content or the live broadcast interface of the target live broadcast room.

[0087] Optionally, candidate link texts of the interactive content published or interacted with during a historical time period can be displayed according to the account type corresponding to the first object.

[0088] In an example, if the account type of the first account corresponding to the first object is a merchant type, then when the first object clicks on the link setting component, the first client responds to this click operation and displays candidate link texts of the interactive content published during a historical time period. For example, if the first account is a clothing merchant, then links to the products historically published by this clothing merchant can be displayed.

[0089] In another example, if the account type of the first account corresponding to the first object is a non-merchant type, then when the object clicks on the link setting component, the first client responds to this click operation and displays candidate link texts of the interactive content interacted with during a historical time period. Among them, the interactive content that has been interacted with can refer to the interactive content viewed, liked, collected, forwarded, and commented on, etc. For example, if the first account viewed clothing products during a historical time period, then links to the clothing products viewed historically can be displayed.

[0090] Optionally, candidate link texts of the interactive content published or interacted with during a historical time period with a time interval less than a preset time interval from the current system time can be preferentially displayed.

[0091] In one example, if the account type of the first account corresponding to the first object is a merchant type, then when the first object clicks on the link setting component, the first client responds to this click operation and preferentially displays candidate link texts of interactive content published within a historical time period whose time interval from the current system time is less than a preset time interval. For example, if the first account is a clothing merchant, then the links of the products published by this clothing merchant in the most recent 7 days can be preferentially displayed.

[0092] In another example, if the account type of the first account corresponding to the first object is a non-merchant type, then when the object clicks on the link setting component, the first client responds to this click operation and preferentially displays candidate link texts of interactive content interacted within a historical time period whose time interval from the current system time is less than a preset time interval. For example, if the first account browsed clothing products in the most recent 7 days, then the links of the clothing products browsed in the most recent 7 days can be displayed. Herein, the preferential display can be top display, or prominent display, etc., and the prominent display can be highlighted display, enlarged display, etc.

[0093] Optionally, candidate link texts of interactive content associated with the target published content or the target live broadcast room can be preferentially displayed.

[0094] In one example, if the candidate link texts of interactive content associated with the target published content or the target live broadcast room are product links, then the links of the products mentioned in the target published content can be preferentially displayed, or the links of products of the same or similar type as those mentioned in the target published content can be preferentially displayed; or the links of the products mentioned in the target live broadcast room can be preferentially displayed, or the links of the products included in the shopping cart of the target live broadcast room can be preferentially displayed, etc. Herein, the preferential display can be top display, or prominent display, etc., and the prominent display can be highlighted display, enlarged display, etc.

[0095] In another example, if the candidate link text of the target published content or the interactive content associated with the target live streaming room is a location link, then the link of the location mentioned in the target published content or the target live streaming room, or the link of the location shown in the target published content or the target live streaming room can be preferentially displayed. The number of location links can be one or more. Optionally, when the publisher publishes any published content or the host creates any live streaming room, they can select the associated location link, and the server can record the location links bound to each published content or each live streaming room. Therefore, when a trigger operation on the link setting component for the target published content or the target live streaming room is detected, the server can detect whether there is an associated location link for the target published content or the target live streaming room. If there is an associated location link for the target published content or the target live streaming room, the first client can preferentially display the associated location link. Among them, preferential display can be top display, or prominent display, etc. Prominent display can be highlighted display, enlarged display, etc.

[0096] Optionally, in response to the trigger operation on the link setting component, the candidate link text of the interactive content published or interacted within the historical time period can be displayed on the link selection interface. The link selection interface can be displayed above the content details page of the target published content or the live streaming interface of the target live streaming room, and the link selection interface can be displayed in the form of a pop-up window or a semi-layer page.

[0097] Optionally, the link selection interface can further include a link switching control, which is used to switch the candidate link text. In response to the trigger operation on the link switching control, the candidate link text of the interactive content traded within the historical time period is displayed.

[0098] In one example, taking the candidate link text as a commodity, the resource link selection interface can display the links of the commodities browsed by the first account within the historical time period. The first object can click the link switching control, such as "purchased products", then the first client can, in response to the first object clicking the link switching control, display the commodities purchased by the first object within the historical time period on the link selection interface.

[0099] In another example, taking the candidate link text as a location, the link selection interface can display the links of the locations browsed by the first account within the historical time period. The first object can click the link switching control, such as "places visited", then the first client can, in response to the first object clicking the link switching control, display the locations visited by the first object within the historical time period on the link selection interface. Among them, the first client can determine the locations visited by the first object within the historical time according to the first object's historical location navigation information, or historical location positioning information, etc.

[0100] Optionally, the link selection interface may further include a link search area. In response to a search operation on the link search area, candidate link texts corresponding to the link search information are displayed. For example, if the account type of the first account is a merchant type, then the first user can search for published products in the link search area, and the first client can respond to the link search information input by the first user and display the candidate link texts corresponding to the link search information. Another example is that if the account type of the first account is a non-merchant type, then the first user can search for interacted products in the link search area, and the first client can respond to the link search information input by the first user and display the candidate link texts corresponding to the link search information. By displaying the link search area, the first user can quickly and accurately find the corresponding link text, improving the link text selection efficiency and the comment publishing efficiency, and enhancing the usage experience of the first user.

[0101] Taking Figure 3A as an example, the first user can click on the link setting component 303b in the content details page 303, and the first client can respond to the click operation on the link setting component 303b and display the candidate link texts of the interactive content published or interacted during the historical time period in the link selection interface 304. The first user can search for the link text through the link search area 304b in the link selection interface 304. Taking Figure 3B as an example, the first user can click on the link setting component 309b in the content details page 309, and the first client can respond to the click operation on the link setting component 309b and display the candidate link texts of the interactive content published or interacted during the historical time period in the link selection interface 310. The first user can search for the link text through the link search area 310b in the link selection interface 310.

[0102] In an optional implementation manner, in response to a comment operation on the target published content or the target live broadcast room, a comment component and a link setting component may be displayed, and the comment component is used to input comment content.

[0103] Optionally, taking Figure 3AFor example, the content details page 303 of the target published content may include a comment component 303a and a link setting component 303b. The comment component 303a may include a comment input area, or symbol components, image components, @ components, keyboard expansion components, audio components, or product components in the comment input area, etc. For example, text information can be input through the comment input area, symbol information can be input through the symbol component, image information, animation, or video, etc. can be input through the image component, a certain object can be @ed through the @ component, that is, a certain object can be mentioned or notified, the keyboard can be triggered to display through the keyboard expansion component, audio can be input through the audio component, and product information can be input through the product component. Therefore, the comment content may include at least one of text information, symbol information, image information, animation, video, object information of the @ed object, audio, product information, etc.

[0104] In one example, the first object can log in to an e-commerce application or a content publishing platform through the first account on the first computer device. Then, the first computer device can run the first client corresponding to the first account, and the first client establishes a communication connection with the server. For example, the first client can display the content covers of at least one published content. If the first object wants to enter the content details page of the target published content, the first object can click on the content cover of the target published content. The first client can send the content identifier of the target published content to the server in response to the operation of entering the content details page of the target published content performed by the first account. The server can send the target published content corresponding to the content identifier to the first client. The first client can render the target published content sent by the server to obtain the content details page of the target published content and display the content details page of the target published content. Another example is that the first client can display the content details page of a published content. If the target published content is arranged adjacent to this published content and the target published content is after this published content, then the first object can perform an upward sliding operation on the content details page of this published content. The first client can display the content details page of the target published content in response to the operation of entering the content details page of the target published content performed by the first account.

[0105] Optionally, the target published content may include notes, Weibo posts, forum posts, etc., which are not specifically limited by the embodiments of the present application.

[0106] Optionally, the content details page of the target published content may include a comment control. The first client may display the comment area of the target published content in response to a trigger operation on the comment control, or the first client may display the comment area of the target published content when sliding to the comment area in response to a sliding operation on the content details page of the target published content. The comment area may include a comment input area. If the first object wants to post a comment on the target published content, the first object may click on the comment input area. The first client may display a function expansion component in response to a click operation on the comment input area performed by the first account. The first object may click on the function expansion component, and the first client may display a function selection area in response to a trigger operation on the function expansion component performed by the first account. The function selection area includes a link setting component. Optionally, the number of link setting components may be multiple. The multiple link setting components may include a live link setting component, a product link setting component, a location link setting component, a store link setting component, a note link setting component, a group chat link setting component, a topic link setting component, a mini-program link setting component, a special effect template link setting component, etc. A live link may be set through the live link setting component, a product link may be set through the product link setting component, a location link may be set through the location link setting component, a store link may be set through the store link setting component, a note link may be set through the note link setting component, a group chat link may be set through the group chat link setting component, a topic link may be set through the topic link setting component, a mini-program link may be set through the mini-program link setting component, and a special effect template link may be set through the special effect template link setting component.

[0107] To Figure 3AFor example, the first object can click on the comment input area 301a or the comment input area 301b in the content details page 301 of the target published content. The first client can, in response to the triggering operation on the comment input area 301a or the comment input area 301b, display a function expansion component 302a on the content details page 302 of the target published content. The first object can click on the function expansion component 302a. The first client can, in response to the triggering operation on the function expansion component 302a performed by the first account, display a function selection area 303c. The function selection area 303c includes a link setting component. Taking the link setting component as the link setting component 303b as an example, a product link can be set through the link setting component 303b. Optionally, a first prompt message can be displayed in the comment input area. The first prompt message is used to prompt for posting a comment. The first prompt message is, for example, "Say something...". Optionally, a second prompt message can be displayed in the comment input area included in the comment component. The second prompt message is used to prompt for posting a comment. The second prompt message is, for example, "Give a comment to show your support if you like it". The first client can also display a send control. Before the first object enters any character in the comment input area, the send control is in an inactive state. That is, before the first object enters any character in the comment input area, if the first object clicks on the send control, the first client will not respond to this click operation. After the first object enters at least one character in the comment input area, the send control is in an active state. That is, after the first object enters at least one character in the comment input area, if the first object clicks on the send control, the first client will respond to this click operation. That is to say, the first client will post the characters in the comment input area as a comment. Optionally, the first client, in response to the triggering operation on the comment input area, displays a keyboard in the comment area, that is, in response to the triggering operation on the comment input area, automatically pulls up the keyboard.

[0108] Optionally, the content details page of the target published content may include a comment control. The first client may display the comment area of the target published content in response to a trigger operation on the comment control, or the first client may display the comment area of the target published content when sliding to the comment area in response to a sliding operation on the content details page of the target published content. The comment area may include at least one comment, and a reply control is displayed at an associated position of any comment. The associated position of any comment may be above, behind, etc. of the said comment. The first object may click the reply control, and the first client may display a function expansion component in response to the click operation on the reply control performed by the first account. The first object may click the function expansion component, and the first client may display a function selection area in response to the trigger operation on the function expansion component performed by the first account. The function selection area includes a link setting component. Optionally, the number of link setting components may be multiple. The multiple link setting components may include a live link setting component, a product link setting component, a location link setting component, a store link setting component, a note link setting component, a group chat link setting component, a topic link setting component, a mini-program link setting component, a special effect template link setting component, etc.

[0109] For Figure 3BFor example, the first object can click on the reply control 307a of any comment in the content details page 307 of the target published content. The first client can, in response to the trigger operation on the reply control 307a, display a function expansion component 308a on the content details page 308 of the target published content. The first object can click on the function expansion component 308a. The first client can, in response to the trigger operation on the function expansion component 308a performed by the first account, display a function selection area 309c on the content details page 309 of the target published content. The function selection area 309c includes a link setting component. Taking the link setting component as link setting component 309b as an example, a product link can be set through the link setting component 309b. Optionally, a third prompt message can be displayed in the comment input area included in the comment component 309a. The third prompt message is used to prompt the object corresponding to replying to this any comment. The third prompt message is, for example, "Reply @Object 3". The first client can also display a send control. Before the first object enters any character in the comment input area, the send control is in an inactive state. That is, before the first object enters any character in the comment input area, if the first object clicks on the send control, the first client will not respond to this click operation. After the first object enters at least one character in the comment input area, the send control is in an active state. That is, after the first object enters at least one character in the comment input area, if the first object clicks on the send control, the first client will respond to this click operation. That is to say, the first client will publish the characters in the comment input area as a comment. Optionally, the first client, in response to the trigger operation on the comment input area, displays a keyboard in the comment area, that is, in response to the trigger operation on the comment input area, automatically pulls up the keyboard.

[0110] Optionally, the first object can input pictures, text, emoticons, audio, and video in the comment input area.

[0111] In another example, the first object can log in to an e-commerce application or a content publishing platform through a first account on a first computer device. Then, the first computer device can run a first client corresponding to the first account, and the first client can establish a communication connection with the server. The first client can display the live information of at least one live broadcast room. If the first object wants to enter a target live broadcast room, the first object can click on the live information of the target live broadcast room. The first client can send the live broadcast identifier of the target live broadcast room to the server in response to the operation of entering the live broadcast room performed by the first account. The server can send the video data of the target live broadcast room corresponding to the live broadcast identifier to the first client. The first client can render the video data sent by the server to obtain the live broadcast interface of the target live broadcast room and display the live broadcast interface. The live broadcast interface can include live broadcast content and a comment input area. If the first object wants to post a comment on the live broadcast interface, the first object can click on the comment input area. The first client can display a comment component and a link setting component in response to the comment operation performed by the first account.

[0112] Optionally, the live broadcast interface can include live broadcast content and a comment input area. If the first object wants to post a comment on the live broadcast interface, the first object can click on the comment input area. The first client can display a comment component and a function expansion component in response to the comment operation performed by the first account. The first object can click on the function expansion component. The first client can display a function selection area in response to the trigger operation of the function expansion component performed by the first account. The function selection area includes a link setting component. Optionally, the number of link setting components can be multiple. The multiple link setting components can include a live broadcast link setting component, a product link setting component, a location link setting component, a store link setting component, a note link setting component, a group chat link setting component, a topic link setting component, a mini-program link setting component, a special effect template link setting component, etc.

[0113] Take Figure 3C as an example. Figure 3CIt is a schematic diagram of a live broadcast interface provided by an embodiment of the present application. A first object can click on the comment input area 313a in the live broadcast interface 313 of a target live broadcast room. The first client can, in response to a trigger operation on the comment input area 313a, display a function expansion component 314a in the live broadcast interface 314 of the target live broadcast room. The first object can click on the function expansion component 314a. The first client can, in response to a trigger operation on the function expansion component 314a performed by the first account, display a function selection area 315c in the live broadcast interface 315 of the target live broadcast room. The function selection area 315c includes a link setting component. Taking the link setting component as the product link setting component 315b as an example, a product link can be set through the product link setting component 315b. Optionally, a third prompt message can be displayed in the comment input area 313a. The third prompt message is used to prompt for posting a comment. The third prompt message is, for example, "Say something...". Optionally, a fourth prompt message can be displayed in the comment input area included in the comment component 315a. The fourth prompt message is used to prompt for posting a comment. The fourth prompt message is, for example, "Give a comment if you like it to show your support". The first client can also display a send control. Before the first object enters any character in the comment input area, the send control is in an inactive state. That is, before the first object enters any character in the comment input area, if the first object clicks on the send control, the first client will not respond to this click operation. After the first object enters at least one character in the comment input area, the send control is in an active state. That is, after the first object enters at least one character in the comment input area, if the first object clicks on the send control, the first client will respond to this click operation. That is to say, the first client will post the characters in the comment input area as a comment. Optionally, the first client, in response to a trigger operation on the comment input area, displays a keyboard in the comment area, that is, in response to a trigger operation on the comment input area, automatically pulls up the keyboard.

[0114] Among them, the live broadcast information can include a live broadcast control, a live broadcast link, or a live broadcast cover, etc. The live broadcast control can include the host's avatar, etc. The live broadcast control can be displayed in the published content. The published content can include notes, short videos, etc. The notes can include graphic notes or video notes, etc. In one example, the first client can display a certain note. If the publisher of this note is currently live broadcasting, then the publisher's avatar can be displayed in the content interface of this note. The publisher's avatar can present a breathing light special effect, and a fifth prompt message can also be displayed at the corresponding position of the avatar. The fifth prompt message is used to prompt that the publisher is in a live broadcast state. The fifth prompt message is, for example, the text "Live broadcasting" or "Pull down to enter the live broadcast room", etc. If the first object clicks on this avatar, then the first client can, in response to an operation of entering the live broadcast room performed by the first account, display the live broadcast interface of the publisher.

[0115] The live link may include a live thumbnail or a link address, etc. For example, the first client can display a shopping page, and the shopping page includes product attribute information of at least one product. The product attribute information may include a product pattern, etc. If any of the at least one product is being displayed in the live room, then at the corresponding position of the product pattern of this product on the shopping page, a sixth prompt message can be displayed. The sixth prompt message can be used to prompt that this product is being displayed in the live room. At this time, the product pattern can be a link address. If the first object clicks on the product pattern, then the first client can display a live interface for displaying this product in response to the operation of entering the live room performed by the first account. Another example is that the first client can display the homepage of a certain publisher. If the publisher is currently in a live state and the object performs a swiping-up operation on the homepage, then the first client can respond to the swiping-up operation, swipe to display other content on the homepage, and superimpose and display the live thumbnail of this publisher above the homepage. The live thumbnail may include a thumbnail of the live content of the publisher. If the first object clicks on the live thumbnail, then the first client can display the live interface of this publisher in response to the operation of entering the live room performed by the first account.

[0116] The live cover may include a live image or a segment of live content. The first client can display live covers of at least one publisher in a live state. The live cover may include a live image at any time point in the current live of the publisher, or the live cover may include a segment of live content within a preset time period from the current system time in the current live of the publisher. The preset time period is, for example, 3 seconds or 5 seconds, etc., that is, a segment of live content in the most recent 3 seconds or 5 seconds. If the first object clicks on the live cover, then the first client can display the live interface of this publisher in response to the operation of entering the live room performed by the first account.

[0117] S202, in response to a comment publishing event, publish a target comment so that when the target comment is displayed, the media content and / or interactive components corresponding to the target object are displayed.

[0118] Among them, the media content may include text content, image content, audio content, etc., and the embodiments of the present application do not make limitations in this regard.

[0119] Optionally, after setting the link text of the target comment, the target comment and a sending control can be displayed. The first client can respond to the triggering operation on the sending control, that is, in response to the comment publishing event, publish the target comment. Among them, the target comment can be displayed in the comment input area. The first object can click on the sending control, and the first client can respond to the click operation of the sending control and publish the target comment.

[0120] to Figure 3AFor example, in the comment input area on the content details page 305, a target comment 305a is displayed. The target comment 305a includes the link text of the target comment. The first object can click the send control 305b to publish the target comment 305a. Take Figure 3B For example, in the comment input area on the content details page 311, a target comment 311a is displayed. The target comment 311a includes the link text of the target comment. The first object can click the send control 311b to publish the target comment 311a.

[0121] In addition, take Figure 3A For example, the target comment 306a and the media content 306b corresponding to the target object can be displayed in the comment area of the content details page 306 of the target published content. Among them, the media content 306b corresponding to the target object can be displayed at the lower position of the target comment 306a. Take Figure 3B For example, the target comment 312a and the media content 312b corresponding to the target object can be displayed on the content details page 312 of the target published content. Among them, the media content 312b corresponding to the target object can be displayed at the lower position of the target comment 312a. Among them, the target comment includes link text and comment text, and the comment text is, for example, "here".

[0122] Optionally, the comments in the comment area include multi-level comments. The next-level comment of a certain level of comment can be a reply comment to a certain comment. For example, the comments in the comment area include first-level comments. The reply comment to the first-level comment can be a second-level comment, and the reply comment to the second-level comment information can be a third-level comment. The target comment can be any level of comment in the multi-level comments.

[0123] Optionally, a type identifier corresponding to the object type of the target object is displayed at the associated position of the link text. The link text information is used to describe the interactive content corresponding to the link text, such as "exquisite bottoming shirts", or "×× shopping mall". The type identifier is used to describe the object type of the target object. For example, if the link text is a product link, then the type identifier can be a product identifier; another example is that if the link text is a location link, then the type identifier can be a location identifier. Among them, the type identifier can be a text identifier or a graphic identifier. For example, if the link text is a product link, then the text identifier can be "product", and the graphic identifier can be an identifier in the shape of a "shopping bag"; another example is that if the link text is a location link, then the text identifier can be "location", and the graphic identifier can be an identifier in the shape of a "location".

[0124] Optionally, the target comment also includes the media content input by the publishing object to which the target comment belongs, and the media content input by the publishing object is displayed at the associated position of the media content and / or interactive component corresponding to the target object.

[0125] In this embodiment, the media content input by the publishing object may refer to the media content added or uploaded by the publishing object. The media content input by the publishing object to which the target comment belongs does not correspond to the link text. For example, if the publishing object is the first object, the first object can select media content for sending, and the media content input by the publishing object is displayed at the associated position of the media content and / or interactive component corresponding to the target object. Among them, the associated position of the media content and / or interactive component corresponding to the target object may be the adjacent position of the media content and / or interactive component corresponding to the target object. For example, in front of or behind the display position of the media content and / or interactive component corresponding to the target object, etc.

[0126] Optionally, the target comment includes multiple link texts, and each link text points to a target object. Among them, the multiple link texts include multiple link texts of the same link type or multiple link texts of different types.

[0127] Among them, multiple link texts of the same link type may mean that the link types of the multiple link texts included in the target comment are the same. For example, it includes multiple links to products or multiple links to locations, etc. Figure 3D For example, Figure 3D is a schematic diagram of the comment area provided by an embodiment of the present application. Among them, a target comment 316a is displayed in the comment input area of the content details page 316. The target comment 316a includes links to two products. The first object can click the send control 316b. The first client can respond to the click operation of the send control 316b and display the comment area on the content details page 317. The target comment 317a is displayed in the comment area, and the media content 317b corresponding to the multiple link texts in the target comment 317a is displayed below the target comment 317a.

[0128] Optionally, the target comment includes multiple link texts, each link text points to a target object, and each link text corresponds to a media content and / or interactive component; when the target comment is displayed, the media content and / or interactive components corresponding to the multiple link texts can be displayed in the display order of the multiple link texts.

[0129] Among them, the display order of each media content and / or interactive component is the same as the display order of the corresponding link text. For example, if the link text "exquisite bottoming shirt" is displayed before the link text "current trendy coat", then the media content and / or interactive component corresponding to the link text "exquisite bottoming shirt" is also displayed before the media content and / or interactive component corresponding to the link text "current trendy coat".

[0130] Optionally, a type identifier corresponding to the target object may be displayed at an associated position of the media content and / or the interactive component, and the type identifier is used to indicate the object type of the target object. The associated position of the media content and / or the interactive component may be the display position of the media content and / or the interactive component, or the adjacent position of the media content and / or the interactive component, etc. For example, a "product" identifier is displayed at the display position of the media content and / or the interactive component, or a "product" identifier is displayed in the upper left corner of the media content and / or the interactive component.

[0131] Optionally, the same type identifier is displayed at the associated position of the media content and / or the interactive component corresponding to multiple link texts of the same link type. For example, a "product" identifier is displayed in the upper left corner of the media content and / or the interactive component corresponding to multiple link texts.

[0132] Optionally, multiple link texts of different link types may refer to different link types of multiple link texts included in the target comment, such as a link to a product and a link to a location, etc. Figure 3E For example, Figure 3E FIG. 10 is a schematic diagram of a comment area provided by an embodiment of the present application. Among them, a target comment 318a is displayed in the comment input area of the content details page 318. The target comment 318a includes a link to a product and a link to a location. The first object may click the send control 318b, and the first client may respond to the click operation of the send control 318b to display the comment area on the content details page 319. The comment area displays the target comment 319a, and the media content 319b corresponding to multiple link texts in the target comment 319a is displayed below the target comment 319a. Among them, the display order of each piece of media content is the same as the display order of the corresponding link text. For example, if the link text "exquisite bottoming shirt" is displayed before the link text "XX mall", then the media content corresponding to the link text "exquisite bottoming shirt" is also displayed before the image information corresponding to the link text "XX mall". Among them, different type identifiers are displayed at the associated positions of the media content and / or the interactive components corresponding to multiple link texts of different link types. For example, a "product" identifier is displayed in the upper left corner of the media content and / or the interactive component corresponding to the link to the product, and a "location" identifier is displayed in the upper left corner of the media content and / or the interactive component corresponding to the link to the location.

[0133] Optionally, the media content and / or the interactive component corresponding to each link text may be displayed at the associated position of each link text. Figure 3F For example, Figure 3FIt is a schematic diagram of the comment area provided by an embodiment of the present application. Among them, a target comment 320a is displayed in the comment input area of the content details page 320. The target comment 320a includes links to two commodities. The first object can click the send control 320b. The first client can respond to the click operation of the send control 320b and display the comment area on the content details page 321. The comment area displays the target comment and the media content 321a corresponding to multiple link texts in the target comment. Among them, the media content corresponding to each link text is displayed at the associated position of each link text. For example, the media content corresponding to the link text "exquisite basic tops" is displayed below the link text "exquisite basic tops", and the media content corresponding to the link text "current trendy coats" is displayed below the link text "current trendy coats".

[0134] Optionally, the target comment further includes the media content input by the publishing object to which the target comment belongs. Taking Figure 3G as an example, Figure 3GIt is a schematic diagram of the comment area provided by an embodiment of the present application. Among them, the target comment displayed in the comment input area of the content details page 322 includes multiple link texts and a comment text 322a, as well as the media content 322c input by the publishing object to which the target comment belongs. The multiple link texts include a link to a commodity and a link to a location. The first object can click the send control 322b. The first client can, in response to the click operation of the send control 322b, display the comment area on the content details page 323. The target comment displayed in the comment area includes multiple link texts and a comment text 323a, as well as the media content 323c input by the publishing object to which the target comment belongs, and the media content 323b corresponding to the multiple link texts is displayed in the comment area. Among them, the display order of each media content and / or interactive component is the same as the display order of the corresponding link text. For example, if the link text "exquisite bottoming shirt" is displayed before the link text "XX Mall", then the media content corresponding to the link text "exquisite bottoming shirt" is also displayed before the media content corresponding to the link text "XX Mall". Among them, different type identifiers are displayed at the associated positions of the media content and / or interactive components corresponding to multiple link texts of different link types. For example, a "commodity" identifier is displayed in the upper left corner of the media content corresponding to the link to the commodity, and a "location" identifier is displayed in the upper left corner of the media content corresponding to the link to the location. The media content input by the publishing object does not have a type identifier, so no type identifier is displayed at the associated position of the media content input by the publishing object. The media content input by the publishing object is displayed at the associated position of the media content and / or interactive component corresponding to the target object. The associated position of the media content and / or interactive component corresponding to the target object may refer to the display position or adjacent position of the media content and / or interactive component corresponding to the target object, etc. For example, the media content input by the publishing object is displayed in front of or behind the display position of the media content and / or interactive component corresponding to the target object.

[0135] In an alternative embodiment, to publish the target comment, the target comment can also be sent to the server to enable the server to query whether there is media content corresponding to the target object. If so, the queried media content is fed back; receive the media content corresponding to the target object sent by the server so as to display the media content corresponding to the target object when displaying the target comment.

[0136] In this embodiment, when the first object clicks the send control, the first client can, in response to the click operation of the send control, send a target comment to the server. The target comment includes a link text, so that the server can query whether there is media content corresponding to the target object. If the server queries the media content corresponding to the target object, it will send the media content corresponding to the target object to the first client, so that when the first client displays the target comment, it can display the media content corresponding to the target object. Among them, the media content corresponding to the target object can be the text content, image content, audio content, etc. of the target object. The image content can be a picture associated with the target object, or a frame image in the video associated with the target object, such as the first frame or the last frame of the video, etc. A picture associated with the target object can include a static picture and a live photo. For Figure 3H example, Figure 3H FIG. Figure 3H is a schematic diagram of the media content and / or interactive component provided by the embodiment of the present application. Among them, a target comment 324a and media content 324b corresponding to the target object are displayed on the content details page 324.

[0137] In an alternative embodiment, when publishing the target comment, the target comment can also be sent to the server to enable the server to query whether there is description information corresponding to the target object. If it exists, the queried description information is fed back; the description information corresponding to the target object sent by the server is received, and an interactive component is generated based on the description information. The generated interactive component includes the description information of the target object, so that when the target comment is displayed, the interactive component corresponding to the target object can be displayed.

[0138] In this embodiment, when the first object clicks the send control, the first client can, in response to the click operation of the send control, send a target comment to the server. The target comment includes a link text, so that the server can query whether there is description information corresponding to the target object. If it exists, the description information corresponding to the target object is sent to the first client. The first client can render and generate an interactive component according to the description information corresponding to the target object, so that when the target comment is displayed, the interactive component corresponding to the target object can be displayed. Among them, the description information can be the description information of the content details page corresponding to the target object, and the description information can include text description information and image description information. Taking the link text as a social group link (group chat link) as an example, the description information can include a social group introduction (text description information) and a social group avatar (image description information). The first client can render and generate a corresponding interactive component according to the social group introduction and / or the social group avatar. Taking the link text as a topic link as an example, the description information can include a topic introduction (text description information) and a topic header image (image description information). The first client can render and generate a corresponding interactive component according to the topic introduction and / or the topic header image. For Figure 3HFor example, in the content details page 325, a target comment 325a and an interaction component 325b corresponding to the target object are displayed.

[0139] In an alternative embodiment, when publishing a target comment, the target comment can also be sent to the server so that the server queries whether there is media content and description information corresponding to the target object. If so, the queried media content and description information are fed back; receive the media content and description information corresponding to the target object sent by the server, and generate an interaction component based on the description information, so that when the target comment is displayed, the media content and the interaction component corresponding to the target object are displayed. For Figure 3H example, in the content details page 326, a target comment 326a, and media content and an interaction component 326b corresponding to the target object are displayed.

[0140] In an alternative embodiment, when publishing a target comment, the target comment can also be sent to the server so that the server queries whether there is media content corresponding to the link text. If not, the description information of the target object is fed back; receive the description information of the target object sent by the server, and generate an interaction component based on the description information of the target object. The generated interaction component includes the description information of the target object, so that when the target comment is displayed, the interaction component corresponding to the target object is displayed.

[0141] In an alternative embodiment, in response to a comment publishing event, a target comment is published, and a preview element and / or an interaction component corresponding to the target object are obtained, so that when the target comment is displayed, the preview element and / or the interaction component corresponding to the target object are displayed. Among them, the preview element can be a cover image corresponding to the target object. For example, if the target object is a published content, then the preview element can be the cover of the published content; another example is that if the target object is a live broadcast, then the preview element can be the cover of the live broadcast.

[0142] Optionally, in response to a comment publishing event, a target comment is published, and comment media content and / or an interaction component in the comment content corresponding to the target object are obtained, so that when the target comment is displayed, the comment media content and / or the interaction component corresponding to the target object are displayed. Taking the target object as the published content as an example, the comment content can be the content in the comment area of the published content, and the comment media content can be comment images, comment videos, etc. in the comment area of the published content.

[0143] Optionally, in response to a comment publishing event, publish a target comment, and obtain popular media content and / or interactive components corresponding to a target object whose popularity value is greater than or equal to a first preset popularity value, so as to display the popular media content and / or interactive components corresponding to the target object when displaying the target comment. The first preset popularity value can be set according to specific circumstances, and the embodiments of the present application do not limit this. Among them, taking the target object as a commodity as an example, the popularity value of the popular media content and / or interactive components corresponding to the commodity can be determined according to the conversion rate or the interaction volume. The conversion rate can refer to that when any object clicks on any media content and / or interactive component of the commodity to enter the commodity purchase page, the client will record the media content and / or interactive component of the commodity corresponding to the click operation, and send the media content and / or interactive component of the commodity to the server. The server will record the click operation and purchase operation for any media content and / or interactive component, and determine the click quantity and purchase quantity, so as to determine the purchase conversion rate of any image. Then, when displaying the media content and / or interactive components of the commodity, popular media content and / or interactive components with a purchase conversion rate greater than or equal to the first preset popularity value will be displayed; the interaction volume can refer to that when any object clicks on any media content and / or interactive component of the commodity to view, collect, like, or comment on the commodity, the client will record the media content and / or interactive component of the commodity corresponding to the click operation, and send the media content and / or interactive component of the commodity to the server. The server will record the click interaction operation for any image, so as to determine the interaction volume of any image. Then, when displaying the media content and / or interactive components of the commodity, popular media content and / or interactive components with an interaction volume greater than or equal to the first preset popularity value will be displayed.

[0144] Optionally, the media content and / or interactive components are displayed as cards. Among them, the forms of the cards corresponding to the media content and / or interactive components corresponding to different link texts are the same or different. The form of the card includes at least one of the following: the shape of the card, the transparency of the card, the shape of the constituent elements in the card, and the type of the constituent elements in the card.

[0145] The shape of the card can include a bar style, a red envelope style, or a gift box style, etc. For example, the media content and / or interactive components corresponding to the first link text on the content details page can be displayed as a bar card, the media content and / or interactive components corresponding to the second link text can be displayed as a red envelope card, and the media content and / or interactive components corresponding to the third link text can be displayed as a gift box card. Optionally, the shape of the card can include a rectangular style, a circular style, or a triangular style, etc.

[0146] The transparency of the card can be used to indicate the transparency level of the media content corresponding to the link text and / or the interactive component on the content details page. For example, the transparency of the image information corresponding to the first link text can be 30%; the transparency of the image information corresponding to the second link text can be 50%, etc.

[0147] The shape of the constituent elements in the card can be used to indicate the outline, font size, font color, etc. of the constituent elements in the media content corresponding to the link text and / or the interactive component. For example, the text displayed in the media content and / or the interactive component corresponding to the first link text is in font size 5; the text displayed in the media content and / or the interactive component corresponding to the second link text is in font size 3. Another example is that the text displayed in the media content and / or the interactive component corresponding to the first link text is in black font; the text displayed in the media content and / or the interactive component corresponding to the second link text is in red font.

[0148] The types of the constituent elements in the card can include text or icons, etc. For example, the text is displayed in the media content and / or the interactive component corresponding to the first link text; the icon corresponding to the text is displayed in the media content and / or the interactive component corresponding to the second link text.

[0149] In an alternative embodiment, a service page of a target object may be displayed in response to a trigger operation on the link text, and the service page is used to perform a service operation on the target object.

[0150] Taking the target object pointed to by the link text as a commodity as an example, when a first object clicks on the link text, the first client can display the commodity details page corresponding to the commodity, and the first object can perform service operations on the commodity on the commodity details page, such as purchasing the commodity, adding the commodity to the shopping cart, and other service operations.

[0151] In an alternative embodiment, a comment stream page may be displayed in response to a trigger operation on the media content. The comment stream page includes the media content and / or service controls, and the service controls are used to display the service page of the target object.

[0152] In this embodiment, the trigger operation on the media content may be a click operation, a double-click operation, a long-press operation, etc., and the embodiments of the present application do not make limitations thereto. A stream refers to a product form that can vertically slide to switch content, such as a video stream, a picture stream, a live stream, etc. The comment stream page may refer to a media content and / or service control that can vertically slide to switch comments including the media content and / or service controls. A first object can click on the service control in the comment stream page, and thus the first client displays the service page of the target object.

[0153] Optionally, the business page can be displayed on a separate interface or on the comment stream page. That the business page can be displayed on a separate interface may mean that after the first object clicks the business control, the first client switches the display of the comment stream page to the business page. That the business page is displayed on the comment stream page may mean that after the first object clicks the business control, the first client displays the business page in the form of a sub-interface in the comment stream page. For example, the business page can be displayed in the form of a pop-up window or a floating layer, etc.

[0154] Optionally, the business control can include additional information, where the additional information is associated with the target object. Taking the target object as a commodity as an example, then the business control can include additional information such as the price of the commodity and the preferential information of the commodity. Taking the target object as a location as an example, then the business control can include additional information such as the distance of the location and the rating of the location.

[0155] In an alternative embodiment, there are M media contents, where M is a positive integer; it is also possible to display the comment stream page corresponding to any one of the M media contents in response to a trigger operation on any one of the M media contents. The comment stream page corresponding to any one of the M media contents includes any one of the M media contents; in response to a first switching operation on the comment stream page corresponding to any one of the M media contents, switch any one of the M media contents in the comment stream page corresponding to any one of the M media contents to another one of the M media contents other than any one of the M media contents, or display the content details page of the target published content, the target comment is displayed in the comment area of the target published content, or display the comment stream page corresponding to other comments other than the target comment in the comment area of the target published content.

[0156] In this embodiment, the first object can input M link texts, and each link text can correspond to a media content. Therefore, the number of media contents is M. The first object can click on any media content, and thus the first client displays the comment stream page corresponding to any media content. The comment stream page corresponding to any media content includes any media content. The first switching operation can be a horizontal swipe operation, a key operation, voice control, etc., and the embodiments of the present application do not limit this. In response to the first switching operation of the first object for the comment stream page corresponding to any media content, the first client can switch any media content in the comment stream page corresponding to any media content to other media contents other than any media content among the M media contents. For example, if the currently displayed comment stream page is the comment stream page of the second media content, then the comment stream page of the second media content can be displayed through a horizontal swipe operation. Or, the first client displays the content details page of the target published content, and the target comment is displayed in the comment area of the target published content. For example, if the target published content is a note, then the note details page can be displayed through a horizontal swipe operation. Further, if there is no next media content adjacent to any media content, then in response to the first switching operation for the comment stream page corresponding to any media content, the content details page of the target published content can be displayed. That is to say, if there are 3 media contents and any media content is the third media content and there is no fourth media content adjacent to the third media content, then the content details page of the target published content can be displayed. Or, the first client displays the comment stream page corresponding to other comments other than the target comment in the comment area of the target published content. For example, there are multiple comments including media contents in the comment area, and the comment stream page corresponding to other comments other than the target comment in the comment area can be displayed through a horizontal swipe operation. Further, if there is no next media content adjacent to any media content, then in response to the first switching operation for the comment stream page corresponding to any media content, the comment stream page corresponding to other comments other than the target comment in the comment area of the target published content can be displayed. That is to say, if there are 3 media contents and any media content is the third media content and there is no fourth media content adjacent to the third media content, then the comment stream page corresponding to other comments other than the target comment in the comment area of the target published content can be displayed.

[0157] In the embodiments of the present application, through the first switching operation, other media contents other than the any media content among the M media contents can be displayed, or the content details page of the target published content can be displayed, or the comment stream page corresponding to other comments other than the target comment in the comment area of the target published content can be displayed, enabling the user to perform various operations on the comment stream page and display the corresponding page, improving the user experience.

[0158] In an alternative embodiment, the target comment is displayed in the comment area of the target published content or the target live broadcast room, and the comment area includes multiple comments; a comment stream page of the media content corresponding to the target object can be displayed in response to a trigger operation on the media content corresponding to the target object; the comment stream page includes the media content corresponding to the target object; in response to a second switching operation on the comment stream page of the media content corresponding to the target object, a comment stream page of the media content of other comments except the target comment among the multiple comments is displayed.

[0159] In this embodiment, the first object can click on the media content corresponding to the target object, so that the first client displays a comment stream page of the media content corresponding to the target object, and the comment stream page includes the media content corresponding to the target object. The second switching operation can be a vertical sliding operation, a key operation, voice control, etc., and the embodiments of the present application do not limit this.

[0160] In the embodiments of the present application, through the second switching operation, a comment stream page corresponding to other comments except the target comment in the comment area of the target published content or the target live broadcast room can be displayed, enabling the user to perform various operations on the comment stream page and display the corresponding page, enhancing the user experience.

[0161] In an alternative embodiment, the comment area includes multi-level comments; in response to a second switching operation on the comment stream page of the media content corresponding to the target object, displaying a comment stream page of the media content of other comments except the target comment among the multiple comments includes: in response to a second switching operation on the comment stream page of the media content corresponding to the target object, switching to and displaying a comment stream page of the media content of comments at the same level as the target comment among the multiple comments.

[0162] In this embodiment, the next-level comment of a certain level of comment can be a reply comment to the certain level of comment. For example, the second-level comment under the first-level comment is a reply comment to the first-level comment. The second switching operation can make the comments corresponding to the switched and displayed comment stream page be at the same level as the target comment. For example, if the target comment is a first-level comment, then the second switching operation can switch the comment stream page of the media content corresponding to the target object to a comment stream page of the media content of comments at the first level among the multiple comments for display. Optionally, the target comment can be a comment at any level.

[0163] In an alternative embodiment, an interaction page can be displayed in response to a trigger operation on an interaction component. Taking the target object as a social group as an example, then the interaction component can be a group joining component, and the first object can click on the group joining component. The first client displays a group page in response to the trigger operation on the group joining component, and the first object can interact on the group page, such as performing conversations, participating in group activities and other interaction operations.

[0164] In an embodiment of the present application, by receiving a comment publishing event, the comment publishing event is used to indicate the publication of a target comment, the target comment includes a link text, and the link text points to a target object; in response to the comment publishing event, the target comment is published so that when the target comment is displayed, the media content and / or interactive component corresponding to the target object are displayed, and the user can be attracted to interact with the comment through the media content and / or interactive component, thereby improving the comment interaction rate.

[0165] Based on the above description, please refer to Figure 4 , Figure 4 FIG. is a schematic flowchart of a comment display method provided by an embodiment of the present application. The comment display method can be applied to a second client corresponding to a second account, such as Figure 4 The shown comment display method includes but is not limited to steps S401 to S402, where;

[0166] S401, display the target comment, and the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment.

[0167] Among them, the second account can refer to any account, and then the second client corresponding to the second account can refer to any one of at least one second client 200 included in the communication system shown above. Figure 1 The shown communication system.

[0168] Optionally, the target comment, and the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment can be displayed in the comment area of the target published content or the target live broadcast room.

[0169] In one example, the second object corresponding to the second account can log in to the e-commerce application or content publishing platform through the second account on the second computing device. Then, the second computing device can run the second client corresponding to the second account, and the second client establishes a communication connection with the server. For example, the second client can display the content covers of at least one piece of published content. If the object wants to enter the content details page of the target published content, the object can click on the content cover of the target published content. The second client can, in response to the operation of the second account to enter the content details page of the target published content, send the content identifier of the target published content to the server. The server can send the target published content corresponding to the content identifier to the second client. The second client can render the target published content sent by the server to obtain the content details page of the target published content and display the content details page of the target published content. Another example is that the second client can display the content details page of a piece of published content. If the target published content is arranged adjacent to this piece of published content and after this piece of published content, then the object can perform a swiping-up operation on the content details page of this piece of published content. The second client can, in response to the operation of the second account to enter the content details page of the target published content, display the content details page of the target published content.

[0170] Optionally, the target published content may include notes, Weibo posts, forum posts, etc., and is not specifically limited by the embodiments of the present application.

[0171] Optionally, the content details page of the target published content may include a comment control. The second client can, in response to the triggering operation on the comment control, display the comment area of the target published content, or the second client can, in response to the swiping operation on the content details page of the target published content, display the comment area of the target published content when swiping to the comment area. The comment area displays the target comments. And the media content corresponding to the target object pointed to by the link text in the target comments, and the media content can be text content, image content, audio content, etc. For Figure 5A example, Figure 5A is a schematic diagram of the comment area provided by the embodiments of the present application. Among them, the comment area of the content details page 501 displays the target comment 501a and the media content 501b corresponding to the target object pointed to by the link text (link to the location) in the target comment 501a.

[0172] In another example, the second object can log in to an e-commerce application or a content publishing platform through the second account on the second computer device. Then, the second computer device can run the second client corresponding to the second account, and the second client establishes a communication connection with the server. The second client can display the live information of at least one live broadcast room. If the second object wants to enter the target live broadcast room, the second object can click on the live information of the target live broadcast room, and the second client can send the live broadcast identifier of the target live broadcast room to the server in response to the operation of entering the live broadcast room performed by the second account. The server can send the video data of the target live broadcast room corresponding to the live broadcast identifier to the second client. The second client can render the video data sent by the server to obtain the live broadcast interface of the target live broadcast room and display the live broadcast interface. The live broadcast interface can include the live broadcast content and a comment area, and the target comment is displayed in the comment area, and the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment are also displayed.

[0173] Optionally, the target comment and the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment can be displayed on the target session page. For Figure 5B example, Figure 5B is a schematic diagram of the target session page provided by an embodiment of the present application. Among them, the target comment 505a and the media content 505b corresponding to the target object pointed to by the link text (the link to the location) in the target comment 505a are displayed in the comment area of the target session page 505.

[0174] Among them, in response to the sharing operation of the target comment on the target published content or the target live broadcast room, and the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment, the target comment and the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment can be shared to the target session page. That is to say, the first client can share the target comment and the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment to the target session page in response to the sharing operation of the target comment on the target published content or the target live broadcast room, and the second client can display the target comment and the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment on the target session page.

[0175] In an alternative embodiment, a type identifier corresponding to the target object may be displayed at an associated position of the media content and / or the interactive component, and the type identifier is used to indicate the object type of the target object. The associated position of the media content and / or the interactive component may be the display position of the media content and / or the interactive component, or the adjacent position of the media content and / or the interactive component, etc. For example, a "product" identifier is displayed at the display position of the media content and / or the interactive component, or a "product" identifier is displayed in the upper left corner of the media content and / or the interactive component.

[0176] In an alternative embodiment, the target comment includes a plurality of link texts, each link text points to a target object, and each link text corresponds to a media content and / or an interactive component; when the target comment is displayed, the media content and / or the interactive components corresponding to the plurality of link texts may be displayed in the arranged display order of the plurality of link texts.

[0177] Among them, the display order of each media content and / or interactive component is the same as the display order of the corresponding link text. For example, if the link text "exquisite bottoming shirt" is displayed before the link text "current trendy coat", then the media content and / or interactive component corresponding to the link text "exquisite bottoming shirt" is also displayed before the media content and / or interactive component corresponding to the link text "current trendy coat".

[0178] Optionally, the target comment further includes media content input by the publishing object to which the target comment belongs, and the media content input by the publishing object is displayed at an associated position of the media content and / or the interactive component corresponding to the target object.

[0179] In this embodiment, the media content input by the publishing object may refer to the media content added or uploaded by the publishing object. The media content input by the publishing object to which the target comment belongs does not correspond to the link text. For example, if the publishing object is the first object, the first object can select media content to send, and the media content input by the publishing object is displayed at an associated position of the media content and / or the interactive component corresponding to the target object. Among them, the associated position of the media content and / or the interactive component corresponding to the target object may be the adjacent position of the media content and / or the interactive component corresponding to the target object. For example, in front of or behind the display position of the media content and / or the interactive component corresponding to the target object, etc.

[0180] S402, in response to a trigger operation on the media content, display a comment stream page; or, in response to a trigger operation on the interactive component, display an interactive page.

[0181] Among them, the comment stream page may include the media content and / or business controls, and the business controls are used to display the business page of the target object. The second object can click on the media content, and the second client can, in response to the click operation on the media content, display the comment stream page.Figure 5A For example, the second object can click on the media content 501b, which is an image of a location, and the second client displays a comment stream page 502. The comment stream page 502 includes the media content 502c and the business control 502a.

[0182] Optionally, the business control can include additional information, where the additional information is associated with the target object. Taking the target object as a commodity as an example, then the business control can include additional information such as the price of the commodity, the preferential information of the commodity, etc. Taking the target object as a location as an example, then the business control can include additional information such as the distance of the location, the rating of the location, etc. Taking Figure 5A For example, the business control 502a can include additional information, that is, "1.2km from the current location | go and see".

[0183] In an alternative embodiment, there are M media contents, where M is a positive integer; it is also possible to display a comment stream page corresponding to any one of the M media contents in response to a trigger operation on any one of the M media contents. The comment stream page corresponding to any one of the M media contents includes any one of the M media contents; in response to a first switching operation on the comment stream page corresponding to any one of the M media contents, switch any one of the M media contents in the comment stream page corresponding to any one of the M media contents to other media contents among the M media contents except any one of the M media contents, or display a content details page of the target published content, the target comment is displayed in the comment area of the target published content, or display a comment stream page corresponding to other comments except the target comment in the comment area of the target published content.

[0184] In this embodiment, the first switching operation may be a horizontal sliding operation, a button operation, voice control, etc., and the embodiments of the present application do not limit this. In response to the first switching operation of the second object on the comment stream page corresponding to any media content, the second client may switch any media content in the comment stream page corresponding to any media content to other media content in the M media contents except the any media content. For example, if the currently displayed comment stream page is the comment stream page of the second media content, then the comment stream page of the second media content can be displayed through a horizontal sliding operation. Alternatively, the second client displays the content details page of the target published content, and the target comment is displayed in the comment area of the target published content. For example, if the target published content is a note, then the note details page can be displayed through a horizontal sliding operation. Further, if there is no next media content adjacent to any media content, the content details page of the target published content may be displayed in response to the first switching operation on the comment stream page corresponding to any media content. That is to say, if there are 3 media contents and any media content is the third media content and there is no fourth media content adjacent to the third media content, then the content details page of the target published content can be displayed. Alternatively, the second client displays the comment stream page corresponding to other comments except the target comment in the comment area of the target published content. For example, if the comment area includes multiple comments including media contents, the comment stream page corresponding to other comments except the target comment in the comment area can be displayed through a horizontal sliding operation. Further, if there is no next media content adjacent to any media content, the comment stream page corresponding to other comments except the target comment in the comment area of the target published content may be displayed in response to the first switching operation on the comment stream page corresponding to any media content. That is to say, if there are 3 media contents and any media content is the third media content and there is no fourth media content adjacent to the third media content, then the comment stream page corresponding to other comments except the target comment in the comment area of the target published content can be displayed.

[0185] Taking Figure 5C as an example, Figure 5C FIG. is a schematic diagram of a comment stream page provided by an embodiment of the present application. Among them, the second client may display a comment stream page 506 corresponding to any media content in response to a trigger operation on any media content among the M media contents. The comment stream page 506 corresponding to any media content includes any media content 506c and a service control 506a. The second client may, in response to the first switching operation of the second object on the comment stream page corresponding to any media content, switch any media content in the comment stream page corresponding to any media content to other media content in the M media contents except the any media content in the comment stream page 507 corresponding to other media contents. The comment stream page 507 includes other media content 507d and a service control 507a.

[0186] Optionally, the comment stream page further includes a page identifier, which is used to represent the total number of comment stream pages, and the page position of the comment stream page corresponding to any media content or the comment stream page corresponding to other media content. For example, taking Figure 5C as an example, the comment stream page 506 corresponding to any media content includes a page identifier 506b, and the page identifier 506b represents that the total number of comment stream pages is 2. The comment stream page 506 corresponding to any media content is the first comment stream page. The comment stream page 507 corresponding to other media content includes a page identifier 507c, and the page identifier 507c represents that the total number of comment stream pages is 2. The comment stream page 507 corresponding to other media content is the second comment stream page.

[0187] Optionally, the comment stream page corresponding to any media content or the comment stream page corresponding to other media content displays some target comments. The comment stream page corresponding to any media content or the comment stream page corresponding to other media content further includes a comment expansion control, and can display the target comments in response to the trigger operation of the comment expansion control.

[0188] Taking Figure 5C as an example, the comment stream page 507 corresponding to other media content includes a comment expansion control 507b. The second object can click on the comment expansion control 507b, and the second client can display the target comment 508a on the comment stream page 508 corresponding to other media content in response to the click operation of the comment expansion control 507b.

[0189] In the embodiments of the present application, through the first switching operation, other media content except the said any media content among the M media contents can be displayed, or the content details page of the target published content can be displayed, or the comment stream page corresponding to other comments except the target comment in the comment area of the target published content can be displayed, enabling the user to perform various operations on the comment stream page and display the corresponding page. Through the page identifier, the user can intuitively understand the total number of comment stream pages, and the page position of the comment stream page corresponding to any media content or the comment stream page corresponding to other media content, improving the user experience.

[0190] In an optional implementation manner, the target comment is displayed in the comment area of the target published content or the target live broadcast room. The comment area includes multiple comments; the comment stream page corresponding to the media content of the target object can be displayed in response to the trigger operation for the media content corresponding to the target object; the comment stream page includes the media content corresponding to the target object; in response to the second switching operation on the comment stream page corresponding to the media content of the target object, the comment stream page of the media content of other comments except the target comment among the multiple comments is displayed.

[0191] In this embodiment, the second object can click on the media content corresponding to the target object, so that the second client displays the comment stream page of the media content corresponding to the target object. The comment stream page includes the media content corresponding to the target object. The second switching operation can be a vertical sliding operation, a button operation, voice control, etc., and the embodiments of the present application do not limit this.

[0192] Take Figure 5D as an example. Figure 5D FIG. is a schematic diagram of the comment stream page provided by the embodiments of the present application. Among them, the second client can respond to the trigger operation for the media content corresponding to the target object and display the comment stream page 509 of the media content corresponding to the target object, that is, the product comment stream page. The product comment stream page 509 includes the media content 509b corresponding to the product and / or the service control 509a of the product, that is, the service control of the product. The second client can respond to the second switching operation of the second object on the product comment stream page 509 and display the comment stream page 510 of the media content of other comments except the target comment among multiple comments, that is, the location comment stream page. The location comment stream page 510 includes the media content 510b corresponding to the location and / or the service control 510a. The second client can respond to the second switching operation of the second object on the location comment stream page 510 and display the comment stream page 511 of the media content of other comments except the target comment among multiple comments, that is, the published content comment stream page. The published content comment stream page 511 includes the media content 511b corresponding to the published content and / or the service control 511a.

[0193] Optionally, it can also respond to the second switching operation of the comment stream page of the media content corresponding to the target object and display the comment stream page of the interaction components of other comments except the target comment among multiple comments. Take Figure 5D as an example. The second client can respond to the second switching operation of the second object on the published content comment stream page 511 and display the comment stream page 512 of the interaction components of other comments except the target comment among multiple comments, that is, the social group comment stream page. The social group comment stream page 512 includes the interaction component 512a.

[0194] Optionally, among the multiple comments included in the comment area, there is also any comment on the media content input by the publishing object to which any comment belongs. Then, it can respond to the second switching operation of the comment stream page of the media content corresponding to the target object and display the comment stream page of the media content of any comment on the media content input by the publishing object to which any comment belongs among other comments except the target comment among multiple comments.

[0195] Take Figure 5DFor example, in response to a second switching operation on the social group comment stream page 512, a comment stream page 513 is displayed for any comment among other comments except the target comment that includes media content input by the publishing object to which any comment belongs.

[0196] In one example, taking a link with link text as the published content as an example, please refer to Figure 5E as an example. Figure 5E FIG. is a schematic diagram of a published content comment stream page provided by an embodiment of the present application. Among them, a target comment 514a is displayed in the comment area of the content details page 514. The target comment 514a includes link text (the link of the published content). The media content 514b (the image of the published content) corresponding to the target object pointed to by the link text is also displayed in the comment area. The second object can click on the media content 514b. The second client can, in response to the click operation on the media content 514b, display a published content comment stream page 515 corresponding to the link of the published content. The published content comment stream page 515 includes media content 515c corresponding to the published content and / or business controls 515a.

[0197] In an alternative embodiment, the comment area includes multi-level comments; in response to a second switching operation on the comment stream page of the media content corresponding to the target object, a comment stream page of the media content of other comments except the target comment is displayed, including: in response to a second switching operation on the comment stream page of the media content corresponding to the target object, switching to and displaying a comment stream page of the media content that is at the same level as the target comment among multiple comments.

[0198] In this embodiment, the next-level comment of a certain level of comment can be a reply comment to the certain level of comment. For example, the second-level comment under the first-level comment is a reply comment to the first-level comment. The second switching operation can make the comments corresponding to the switched and displayed comment stream page be at the same level as the target comment. For example, if the target comment is a first-level comment, then the second switching operation can switch the comment stream page of the media content corresponding to the target object to a comment stream page of the media content that is a first-level comment among multiple comments for display. Optionally, the target comment can be any level of comment.

[0199] In an alternative embodiment, an interaction page can be displayed in response to a trigger operation on an interaction component. Taking the target object as a social group as an example, then the interaction component can be a group joining component. The second object can click on the group joining component. The second client, in response to the trigger operation on the group joining component, displays a group page. The second object can interact on the group page, such as having a conversation, participating in group activities, and other interaction operations.

[0200] Optionally, the link text may include links to locations, published content, live broadcasts, products, videos, social groups, topics, live broadcast previews, stores, virtual objects, special effect templates, etc. Then the target objects may be locations, published content, live broadcasts, products, videos, social groups, topics, live broadcast previews, stores, virtual objects, special effect templates, etc. respectively.

[0201] Optionally, in response to a trigger operation on the link text or a business control in the comment stream page, the displayed page may be the same or different.

[0202] Optionally, if, in response to a trigger operation on the link text or a business control in the comment stream page, the displayed page is different, then a content details page corresponding to the link text may be displayed, or a business page corresponding to the business control in the comment stream page may be displayed.

[0203] In one example, taking the link text as a location link as an example, the link text points to the target location. Please refer to Figure 5A the comment stream page 502 in. The second object may click on the business control 502a, that is, the business control of the target location, to display the map navigation page 503 (business page) of the location corresponding to the location link. The map navigation page 503 may be used to display the coordinates of the location corresponding to the location link on the digital map, and the navigation information for moving from the location of the second object corresponding to the second client to the location corresponding to the location link. The second object may click on the link text 502b or the link text of the target comment 501a, that is, the location link, to display the location details page 504 of the location corresponding to the location link. The location details page 504 includes an evaluation display area 504a and a message display area 504b. The evaluation display area 504a is used to display evaluation information about the location, and the message display area 504b is used to display message information about the location.

[0204] Optionally, when displaying the evaluation information, the evaluation quantity associated with the evaluation information and the evaluation bullet screen information associated with the evaluation information may be displayed on the evaluation display area; the evaluation bullet screen information refers to all or part of the information in the evaluation information. The evaluation quantity is the total quantity of the evaluation information.

[0205] The mentioned evaluation information may refer to all the published evaluation information, or the information obtained by the server after excluding the unapproved, and / or under review, and / or deleted evaluation information from all the evaluation information. Among them, the evaluation information may adopt the strategy of first posting and then reviewing, or the strategy of first reviewing and then posting.

[0206] Among them, the evaluation bullet screen information can be one or more, and one evaluation bullet screen information corresponds to one evaluation information. An evaluation bullet screen information refers to all or part of the information in the corresponding evaluation information. For example, an evaluation bullet screen information can be used to display the account information (such as the avatar and / or name) of the user's publishing account and the comment content (such as the evaluation text), and the number of words in the comment content needs to be less than or equal to the preset number of words. Therefore, the account information of the publishing account and the comment content that meets the preset number of words can be obtained from the evaluation information to form the evaluation bullet screen information.

[0207] The number of evaluation bullet screen information needs to be less than or equal to the specified number, such as 15. For example, the specified number of the latest published evaluation information (or the specified number of the most liked evaluation information) can be obtained to get the evaluation bullet screen information. For example, the server returns the evaluation information for determining the evaluation bullet screen information to the second client, and the second client determines the evaluation bullet screen information to be displayed through the received evaluation information.

[0208] Optionally, when displaying the message information, the number of messages associated with the message information and the key message information in the message information can be displayed in the message display area. For example, the key message information is the specified number of the latest published message information in the message information, or the specified number of the most liked message information. Among them, the mentioned message information can refer to all the published message information, or the information obtained by the server after excluding the unapproved, and / or in-review, and / or deleted message information from all the message information. Among them, the message information can adopt the strategy of posting first and then reviewing, or the strategy of reviewing first and then posting.

[0209] Optionally, the message information can be divided into multi-level message information, and the subsequent-level message information is the reply message information of the previous-level message information. For example, the message information includes first-level message information, the reply information to the first-level message information can be second-level message information, and the reply information to the second-level message information can be third-level message information. Among them, the key message information can be the specified number of newly released first-level message information and the specified number of second-level message information of the first-level message information. For example, the key message information can be 2 first-level message information and 1 second-level message information of the first-level message information. The selection method of the key message information is not limited here. When displaying the key message information, the relevant information of the publishing account of the key message information can be displayed, such as the avatar and the account identifier. A like control for the key message information can be displayed. The key message information can be liked by triggering the like control. Among them, the account identifier can refer to the identifier of the publishing account itself (such as a merchant), or can be the identifier of the publishing account for the associated account (such as your friend, your follow, etc.). Among them, when a key message information has multiple account identifiers, the account identifier displayed in the message display area can be determined according to the priority of the account identifiers. For example, the priority of a merchant is greater than that of your friend, and the priority of your friend is greater than that of your follow.

[0210] In another example, taking the link text as the link to the published content as an example, then the link text points to the target published content, please refer to Figure 5F , Figure 5F FIG. Figure 5F is a schematic diagram of the published content comment stream page provided by the embodiment of the present application. Among them, the second object can click on the service control 517a in the published content comment stream page 517, that is, the service control of the target published content, to display the product detail page 518 (service interface) of the product associated with the published content corresponding to the published content link. Among them, the product detail page 518 is displayed above the published content comment stream page in the form of a half layer. The product associated with the target published content can refer to the product mentioned in the target published content or the link of the product included in the target published content. The second object can conduct product transactions on the product associated with the target published content on the product detail page 518, such as purchasing products, adding products to the shopping cart, etc. The second object can click on the link text 517b in the published content comment stream page 517, that is, the published content link, to display the content detail page 519 of the target published corresponding to the published content link. The content detail page 519 can be used to display the detailed content of the target published content corresponding to the published content link. The detailed content of the target published content includes the target published content and the comment content in the comment area of the target published content.

[0211] In another example, taking the link text as the live broadcast link as an example, then the link text points to the target live broadcast, please refer to Figure 5G ,Figure 5G This is a schematic diagram of a live comment stream page provided by an embodiment of the present application. Among them, a second object can click on the service control 520a in the live comment stream page 520, that is, the service control of the target live broadcast, to display the product details page 521 (service page) of the product associated with the target live broadcast corresponding to the live broadcast link. Among them, the product details page 521 can be displayed above the live comment stream page in the form of a semi-layer. The product associated with the target live broadcast can refer to the product being explained in the target live broadcast, or the product being promoted, or any product in the shopping bag of the target live broadcast. The second object can conduct product transactions on the product associated with the target live broadcast on the product details page 521, such as purchasing products, adding products to the shopping cart, and other operations. The second object can click on the link text 520b in the live comment stream page 520, that is, the live broadcast link, to display the live broadcast page 522 of the target live broadcast corresponding to the live broadcast link. Among them, the live broadcast page 522 includes the live broadcast content and the comment content in the live broadcast room.

[0212] In another example, taking the link text as a product link, then the link text points to the target product. Please refer to Figure 5H , Figure 5H This is a schematic diagram of a product comment stream page provided by an embodiment of the present application. Among them, a second object can click on the service control 523a in the product comment stream page 523, that is, the service control of the target product, to display the product details page 524 (service interface) of the target product corresponding to the product link. Among them, the product details page 524 can be displayed above the product comment stream page in the form of a semi-layer. The second object can conduct product transactions on the product on the product details page 524, such as purchasing products, adding products to the shopping cart, and other operations. The second object can click on the link text 523b in the product comment stream page 523, that is, the product link, to display the product details page 525 of the target product corresponding to the product link. Among them, the product details page 525 can be displayed above the product comment stream page in a covering form. The second object can conduct product transactions on the product on the product details page 525, such as purchasing products, adding products to the shopping cart, and other operations.

[0213] In another example, taking the link text as a video link, then the link text points to the target video. Please refer to Figure 5I , Figure 5IIt is a schematic diagram of a video comment stream page provided by an embodiment of the present application. Among them, a second object can click on a service control 526a in the video comment stream page 526, that is, the service control of the target video, and the target video can be a short video drama, to display a video recommendation page 527 (service interface) of a video that matches the target video. The video that matches the target video can refer to a video with the same or similar video theme as the target video and related to the role object of the target video. The second object can select to view a video that matches the target video on the video recommendation page 527. The second object can click on a link text 526b in the video comment stream page 526, that is, a video link, and the target video can be a short video drama, to display a video details page 528 of the target video. The second object can view the details content of the target video on the video details page 528, or perform interactive operations such as liking, favoriting, commenting, and forwarding on the target video.

[0214] In another example, taking the link text as a virtual object link as an example, then the link text points to the target virtual object. The second object can click on the service control, thereby displaying the service page of the target virtual object, such as the feeding page, setting page, etc. of the target virtual object. The second object can click on the virtual object link, thereby displaying the content details page of the target virtual object, such as the activity content, dressing content, etc. of the target virtual object. In another example, taking the link text as a special effect template link as an example, then the link text points to the target special effect template. The second object can click on the service control, thereby displaying the service page of the target special effect template, such as setting special effects for any element based on the target special effect template and displaying the special effects on the service page of the target special effect template. The second object can click on the special effect template link, thereby displaying the content details page of the target special effect template, such as the special effect content, special effect duration event, etc. of the target special effect template.

[0215] Optionally, if the displayed pages are different in response to a trigger operation on the link text or an interactive component in the comment stream page, then the content details page corresponding to the link text can be displayed, or the interactive page corresponding to the interactive component in the comment stream page can be displayed.

[0216] In one example, taking the link text as a social group link as an example, then the link text points to the target social group. Please refer to Figure 5J , Figure 5JIt is a schematic diagram of an interaction component of a social group provided by an embodiment of the present application. Among them, the social group comment stream page 529 displays the description information of the target social group corresponding to the social group link, such as introduction information, avatar information, etc. The second object can click on the interaction component 529a in the social group comment stream page 529, that is, the interaction component of the target social group, and apply to join the target social group. If the target social group does not set joining review, the conversation page 530 (interaction page) of the target social group is displayed. The second object can have conversation interactions on this conversation page 530. If the target social group sets joining review, an application joining prompt message is displayed, and this application joining prompt message is used to prompt the second object that they can join the target social group only after the review is passed. The second object can click on the link text 529b in the social group comment stream page 529, that is, the social group link, to display the social group details page 531. The social group details page 531 can include the details information of the target social group, such as the name of the social group, the introduction of the social group, the type of the social group, the creation location of the social group, etc. The social group details page 531 can also include a social group service control, that is, a social group joining control. The second object can click on the social group joining control to apply to join the target social group.

[0217] In another example, taking the link text as a topic link as an example, then the link text points to the target topic. Please refer to Figure 5K , Figure 5K It is a schematic diagram of an interaction component of a topic provided by an embodiment of the present application. Among them, the topic comment stream page 532 displays the description information of the target topic corresponding to the topic link, such as introduction information, header image information, etc. The second object can click on the interaction component 532a in the topic comment stream page 532, that is, the interaction component of the target topic, to participate in the target topic, and the editing interface 533 (interaction page) of the target topic is displayed. The second object can edit and send the target topic on this editing interface 533. The second object can click on the link text 532b in the topic comment stream page 532, that is, the topic link, to display the topic details page 534. The topic details page 534 can include the details information of the target topic, such as the type of the topic, the creator of the topic, the creation time of the topic, the historically published topic content, etc. The topic details page 534 can also include a topic service control, that is, a topic participation control. The second object can click on the topic participation control to join the target topic and edit and send topic content under the target topic.

[0218] In another example, taking the link text as a live broadcast preview link as an example, then the link text points to the target live broadcast preview. Please refer to Figure 5L , Figure 5LIt is a schematic diagram of an interactive component for live broadcast preview provided by an embodiment of the present application. Among them, the live broadcast preview comment stream page 535 displays the description information of the target live broadcast preview corresponding to the live broadcast preview link, such as introduction information, host avatar information, etc. The second object can click on the interactive component 535a in the live broadcast preview comment stream page 535, that is, the interactive component of the target live broadcast preview, and the result of the live broadcast reservation is displayed on the live broadcast reservation result page 536 (interactive page). The result of the live broadcast reservation includes the live broadcast start time, the theme of the live broadcast, and historical live broadcast information, etc. The second object can click on the link text 535b in the live broadcast preview comment stream page 535, that is, the live broadcast preview link, to display the preview cover 537 of the target live broadcast preview. The preview cover 537 can include the cover image set by the host and the start time of the live broadcast.

[0219] In another example, taking the link text as a store link as an example, then the link text points to the target store. Please refer to Figure 5M , Figure 5M It is a schematic diagram of an interactive component of a store provided by an embodiment of the present application. Among them, the store comment stream page 538 displays the description information of the target store corresponding to the store link, such as store introduction information, store type information, etc. The second object can click on the interactive component 538a in the store comment stream page 538, that is, the interactive component of the target store, to display the product details page 539 (interactive page) of the products associated with the target store corresponding to the store link. The products associated with the target store can refer to the products included in the store, the best-selling products in the store, the new products in the store, etc. The product details page 539 can be displayed above the store comment stream page in the form of a half layer. The second object can conduct product transactions on the product details page 539, such as purchasing products, adding products to the shopping cart, etc. The second object can click on the link text 538b in the store comment stream page 538, that is, the store link, to display the store details page 540 of the target store. The store details page 540 includes the details information of the target store, such as the type of the store, the products included in the store, etc.

[0220] Optionally, if the pages displayed in response to the trigger operation on the link text or the business control in the comment stream page are the same, then the business page can be displayed.

[0221] In one example, taking the link text as a published content link as an example, then the link text points to the target published content. Please refer to Figure 5E, the second object can click on the service control 515a in the comment stream page 515 of the published content, that is, the service control of the published content, to display the content details page 516 (service page) corresponding to the published content link. The content details page 516 can be used to display the detailed content of the published content corresponding to the published content link. Alternatively, the second object can click on the link text 515b or the link text in the target comment 514a to display the content details page 516 (service page). In another example, please refer to Figure 5A , the second object can click on the service control 502a or the link text 502b to display the map navigation page 503 (service page). In another example, please refer to Figure 5G , the second object can click on the service control 520a or the link text 520b to display the product details page 521. In another example, please refer to Figure 5H , the second object can click on the service control 523a or the link text 523b to display the product details page 524. In another example, please refer to Figure 5I , the second object can click on the service control 526a or the link text 526b to display the video recommendation page 527. In another example, taking the link text as a virtual object link as an example, then the link text points to the target virtual object. The second object can click on the service control to display the service page of the target virtual object, and the second object can click on the virtual object link to display the service page of the target virtual object. In another example, taking the link text as a special effect template link as an example, then the link text points to the target special effect template. The second object can click on the service control to display the service page of the target special effect template, and the second object can click on the special effect template link to display the service page of the target special effect template.

[0222] Optionally, if the pages displayed in response to the trigger operation on the link text or the interactive component in the comment stream page are the same, then the interactive page can be displayed.

[0223] In one example, please refer to Figure 5J , the second object can click on the interactive component 529a or the link text 529b to display the conversation page 530. In another example, please refer to Figure 5K , the second object can click on the interactive component 532a or the link text 532b to display the editing interface 533. In another example, please refer to Figure 5L , the second object can click on the interactive component 535a or the link text 535b to display the live reservation result page 536. In another example, please refer to Figure 5M , the second object can click on the interactive component 538a or the link text 538b to display the product details page 539.

[0224] In an alternative embodiment, business controls corresponding to the media content are displayed at the associated position of the media content; and in response to a trigger operation on the business control, a business page may be displayed. Among them, the business control corresponding to the media content displayed at the associated position of the media content may be a second business control, and the business control displayed on the comment stream page may be a first business control. The first business control and the second business control may be the same or different. If the first business control and the second business control are the same, then the same business page is displayed through the first business control and the second business control. If the first business control and the second business control are different, then different business pages are displayed through the first business control and the second business control.

[0225] In this embodiment, the associated position of the media content may refer to the display position of the media content or the adjacent position of the media content. The second object may click on the second business control, and the second client may display the second business page in response to the click operation on the second business control. Among them, the second business control may be the same as or different from the first business control. Similarly, the second business page may be the same as or different from the first business page. For example, if the first business control is "Buy Now" and the second business control is "Add to Cart", then the first business page and the second business page are different. Another example is that if the first business control is "Buy Now" and the second business control is "Buy Now", then the first business page and the second business page are the same. Optionally, the second business control may also perform the function of bookmarking a location. For example, the second business control is "Bookmark Location". The second business control may also be a function of rating a location. For example, the second business control is "Rate and Express Opinion". The second business control may also be a function of booking a live broadcast. For example, the second business control is "One-Click Booking". The second business control may also be a function of joining a social group. For example, the second business control is "One-Click Join Group".

[0226] Take Figure 5N as an example. Figure 5N FIG. is a schematic diagram of the business page provided by the embodiment of the present application. Among them, a target comment 541a is displayed in the content details page 541. The target comment 541a includes a link text, that is, a link to the target product "exquisite bottoming shirt". The media content 541b corresponding to the link text of the "exquisite bottoming shirt" is also displayed in the content details page 541. A second business control 541c, that is, "Buy Now", is displayed at the display position of the media content 541b. The second object may click on the second business control 541c to display the purchase page 542 (the second business page) corresponding to the target product. The second object may perform a purchase operation on the product on the purchase page 542.

[0227] Optionally, the second service control can be displayed according to the historical behavior information of the second account. Among them, if the historical behavior information of the second account indicates that the service activity of the second account is greater than or equal to a preset threshold, the second service control is displayed. If the historical behavior information of the second account indicates that the service activity of the second account is less than the preset threshold, the display of the second service control is rejected. For example, if the number of times the second object purchases goods through the link of the goods in the comment area is greater than or equal to 10 times, then it can be determined that the service activity of the second object is greater than or equal to the preset threshold, and then the second service control, such as "Add to Cart" or "Buy Now", can be displayed.

[0228] In the embodiments of the present application, by displaying the target comment, as well as the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment, in response to a trigger operation on the media content, a comment stream page is displayed; or, in response to a trigger operation on the interactive component, an interactive page is displayed. It is possible to display the media content and / or interactive component corresponding to the target object when displaying the target comment, and it is possible to attract users to interact with the comment through the media content and / or interactive component, thereby improving the comment interaction rate.

[0229] Based on the above description, please refer to Figure 6 , Figure 6 which is a schematic flowchart of another comment display method provided by the embodiments of the present application. As Figure 6 shown, the comment display method includes but is not limited to steps S601 to S606, where:

[0230] S601. The first client receives a comment publishing event, where the comment publishing event is used to indicate the publication of a target comment, and the target comment includes a link text that points to a target object.

[0231] For the specific implementation of this solution, please refer to the above step S201, and this solution will not be elaborated here.

[0232] S602. In response to the comment publishing event, the first client publishes the target comment so that the media content and / or interactive component corresponding to the target object can be displayed when the target comment is displayed.

[0233] For the specific implementation of this solution, please refer to the above step S202, and this solution will not be elaborated here.

[0234] S603. The first client sends the target comment to the server.

[0235] S604. The server sends the target comment, as well as the media content and / or description information corresponding to the target object pointed to by the link text in the target comment, to the second client.

[0236] When the second client triggers the display of the target comment, the server sends the target comment, as well as the media content and / or description information corresponding to the target object pointed to by the link text in the target comment, to the second client. For the specific steps of the second client triggering the display of the target comment, please refer to the above embodiments.

[0237] In an alternative embodiment, in response to the trigger display operation of the target comment, the server queries whether there is media content corresponding to the target object. If there is, the media content is sent to the second client; the second client receives the media content corresponding to the target object sent by the server, so as to display the media content corresponding to the target object when displaying the target comment.

[0238] In this embodiment, the server queries whether there is media content corresponding to the target object. If the server queries the media content corresponding to the target object, the media content corresponding to the target object is sent to the second client, so that the second client can display the media content corresponding to the target object when displaying the target comment. Among them, the media content corresponding to the target object can be the text content, image content, audio content, etc. of the target object. The image content can be a picture associated with the target object, or a frame image in the video associated with the target object, such as the first frame or the last frame of the video, etc. A picture associated with the target object can include static pictures and dynamic pictures (live photo).

[0239] In an alternative embodiment, in response to the trigger display operation of the target comment, the server queries whether there is description information corresponding to the target object. If there is, the description information is sent to the second client; the second client receives the description information corresponding to the target object sent by the server, and generates an interactive component based on the description information. The generated interactive component includes the description information of the target object, so as to display the interactive component corresponding to the target object when displaying the target comment.

[0240] In this embodiment, the server queries whether there is description information corresponding to the target object. If so, it sends the description information corresponding to the target object to the second client. The second client can generate an interactive component for rendering according to the description information corresponding to the target object, so as to display the interactive component corresponding to the target object when displaying the target comment. Among them, the description information may be the description information of the content details page corresponding to the target object, and the description information may include text description information and image description information. Taking the link text as a social group link (group chat link) as an example, the description information may include a social group introduction (text description information) and a social group avatar (image description information). The first client can render and generate a corresponding interactive component according to the social group introduction and / or the social group avatar. Taking the link text as a topic link as an example, the description information may include a topic introduction (text description information) and a topic header image (image description information). The first client can render and generate a corresponding interactive component according to the topic introduction and / or the topic header image.

[0241] In an alternative embodiment, in response to the trigger display operation of the target comment, the server queries whether there is media content and description information corresponding to the target object. If so, it sends the description information and media content corresponding to the target object to the second client; the second client receives the media content and description information corresponding to the target object sent by the server, and generates an interactive component based on the description information, so as to display the media content and interactive component corresponding to the target object when displaying the target comment.

[0242] In an alternative embodiment, in response to the trigger display operation of the target comment, the server queries whether there is media content corresponding to the link text. If not, it sends the description information corresponding to the target object to the second client; the second client receives the description information of the target object sent by the server, and generates an interactive component based on the description information of the target object. The generated interactive component includes the description information of the target object, so as to display the interactive component corresponding to the target object when displaying the target comment.

[0243] S605. The second client displays the target comment, as well as the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment. The interactive component is generated based on the description information.

[0244] For the specific implementation of this solution, please refer to the above step S401, and this solution will not be elaborated here.

[0245] S606. The second client displays the comment stream page in response to the trigger operation on the media content; or displays the interactive page in response to the trigger operation on the interactive component.

[0246] For the specific implementation of this solution, please refer to the above step S402, and this solution will not be elaborated here.

[0247] In an embodiment of the present application, a first client receives a comment publishing event, which is used to indicate the publication of a target comment. The target comment includes a link text that points to a target object. In response to the comment publishing event, the first client publishes the target comment so that when the target comment is displayed, the media content and / or interactive component corresponding to the target object are displayed. The first client sends the target comment to a server, and the server sends the target comment, as well as the media content and / or description information corresponding to the target object pointed to by the link text in the target comment, to a second client. The second client displays the target comment, as well as the media content and / or interactive component corresponding to the target object pointed to by the link text in the target comment. The interactive component is generated based on the description information. In response to a trigger operation on the media content, the second client displays a comment stream page; or, in response to a trigger operation on the interactive component, the second client displays an interactive page. It is possible to display the media content and / or interactive component corresponding to the target object when the target comment is displayed, and it is possible to attract users to interact with the comment through the media content and / or interactive component, thereby improving the comment interaction rate.

[0248] An embodiment of the present application further provides a computer storage medium in which program instructions are stored. When the program instructions are executed, they are used to implement the corresponding method described in the above embodiment.

[0249] An embodiment of the present application provides a computer program product. The computer program product includes a computer program that is stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program so that the computer device executes the corresponding method described in the above embodiment.

[0250] See again Figure 7 , Figure 7 which is a schematic structural diagram of a comment publishing device provided by an embodiment of the present application.

[0251] In one implementation of the comment publishing device according to an embodiment of the present application, the comment publishing device includes the following structure.

[0252] A receiving unit 701, configured to receive a comment publishing event, where the comment publishing event is used to indicate the publication of a target comment, and the target comment includes a link text that points to a target object;

[0253] A display unit 702, configured to publish the target comment in response to the comment publishing event so that when the target comment is displayed, the media content and / or interactive component corresponding to the target object are displayed.

[0254] In one embodiment, the display unit 702 is further configured to include:

[0255] Display a type identifier corresponding to the target object at an associated position of the media content and / or interactive component, where the type identifier is used to indicate the object type of the target object.

[0256] In one implementation, the target comment includes a plurality of link texts, each link text pointing to a target object, and each link text corresponding to a media content and / or interactive component.

[0257] When the display unit 702 displays the target comment, displaying the media content and / or interactive component corresponding to the target object includes:

[0258] When displaying the target comment, display the media content and / or interactive components corresponding to the plurality of link texts in the arranged display order of the plurality of link texts.

[0259] In one implementation, when the display unit 702 responds to the comment publishing event and publishes the target comment so that the media content and / or interactive component corresponding to the target object is displayed when the target comment is displayed, it includes:

[0260] In response to the comment publishing event, publish the target comment and obtain the preview element and / or interactive component corresponding to the target object, so that the preview element and / or interactive component corresponding to the target object is displayed when the target comment is displayed; or,

[0261] In response to the comment publishing event, publish the target comment and obtain the comment media content and / or interactive component in the comment content corresponding to the target object, so that the comment media content and / or interactive component corresponding to the target object is displayed when the target comment is displayed; or,

[0262] In response to the comment publishing event, publish the target comment and obtain the popular media content and / or interactive component whose heat value corresponding to the target object is greater than or equal to a first preset heat value, so that the popular media content and / or interactive component corresponding to the target object is displayed when the target comment is displayed.

[0263] In one implementation, the target comment further includes media content input by the publishing object to which the target comment belongs, and the display unit 702 is further used to include:

[0264] Display the media content input by the publishing object at an associated position of the media content and / or interactive component corresponding to the target object.

[0265] In one implementation, the display unit 702 is further used to include:

[0266] In response to a trigger operation on the link text, display a service page of the target object, where the service page is used to perform a service operation on the target object.

[0267] In one embodiment, the display unit 702 is further configured to include:

[0268] In response to a trigger operation on the media content, display a comment stream page, where the comment stream page includes the media content and / or service controls, and the service controls are used to display a service page of the target object.

[0269] In one embodiment, there are M pieces of media content, where M is a positive integer; the display unit 702 is further configured to include:

[0270] In response to a trigger operation on any one of the M pieces of media content, display a comment stream page corresponding to the any one of the media content, where the comment stream page corresponding to the any one of the media content includes the any one of the media content;

[0271] In response to a first switching operation on the comment stream page corresponding to the any one of the media content, switch the any one of the media content in the comment stream page corresponding to the any one of the media content to other media content among the M pieces of media content, or display a content details page of the target published content, where the target comment is displayed in the comment area of the target published content, or display a comment stream page corresponding to other comments except the target comment in the comment area of the target published content.

[0272] In one embodiment, the target comment is displayed in the comment area of the target published content or the target live broadcast room, and the comment area includes multiple comments; the display unit 702 is further configured to include:

[0273] In response to a trigger operation on the media content corresponding to the target object, display a comment stream page corresponding to the media content corresponding to the target object; the comment stream page includes the media content corresponding to the target object;

[0274] In response to a second switching operation on the comment stream page corresponding to the media content corresponding to the target object, display a comment stream page of the media content of other comments except the target comment among the multiple comments.

[0275] In one embodiment, the comment area includes multi-level comments; the display unit 702, in response to a second switching operation on the comment stream page corresponding to the media content corresponding to the target object, displays a comment stream page of the media content of other comments except the target comment among the multiple comments, including:

[0276] In response to a second switching operation on the comment stream page of the media content corresponding to the target object, switch to and display the comment stream page of the media content that is at the same level as the target comment among the multiple comments.

[0277] In the embodiment of the present application, the receiving unit 701 receives a comment publishing event, and the comment publishing event is used to indicate the publication of a target comment. The target comment includes a link text that points to the target object. The display unit 702 publishes the target comment in response to the comment publishing event, so that when the target comment is displayed, the media content and / or interactive components corresponding to the target object are displayed, and the user can be attracted to interact with the comment through the media content and / or interactive components, thereby improving the comment interaction rate.

[0278] See also Figure 8 , Figure 8 FIG. is a schematic structural diagram of a computer device provided by an embodiment of the present application. The computer device in the embodiment of the present application includes a power supply module and other structures, and includes a processor 801, a memory 802, and a communication interface 803. Data can be exchanged between the processor 801, the memory 802, and the communication interface 803, and the processor 801 implements the corresponding comment publishing method.

[0279] The memory 802 may include a volatile memory, such as a random-access memory (RAM); the memory 802 may also include a non-volatile memory, such as a flash memory, a solid-state drive (SSD), etc.; the memory 802 may further include a combination of the above types of memories.

[0280] The processor 801 may be a central processing unit (CPU). The processor 801 may also be a combination of a CPU and a GPU. In the computer device, multiple CPUs and GPUs may be included as needed to perform the corresponding comment publishing. In one embodiment, the memory 802 is used to store program instructions. The processor 801 may call the program instructions to implement various methods involved in the above embodiments of the present application.

[0281] The communication interface 803 may include a display screen, a microphone, or a speaker, etc.

[0282] In a first possible implementation, a processor 801 of a computer device is configured to receive a comment publishing event for indicating publishing a target comment, where the target comment includes link text that points to a target object; in response to the comment publishing event, publish the target comment so that when the target comment is displayed, media content and / or interactive components corresponding to the target object are displayed.

[0283] In one implementation, the processor 801 can perform the following operations through a communication interface 803:

[0284] Display a type identifier corresponding to the target object at an associated position of the media content and / or interactive components, where the type identifier is used to indicate the object type of the target object.

[0285] In one implementation, the target comment includes a plurality of link texts, each link text points to a target object, and each link text corresponds to a media content and / or interactive component;

[0286] When the processor 801 displays the media content and / or interactive components corresponding to the target object when displaying the target comment through the communication interface 803, the following operations can be performed:

[0287] When displaying the target comment, display the media content and / or interactive components corresponding to the plurality of link texts in the display order of the plurality of link texts.

[0288] In one implementation, when the processor 801 publishes the target comment in response to the comment publishing event so that when the target comment is displayed, media content and / or interactive components corresponding to the target object are displayed, the following operations can be performed:

[0289] In response to the comment publishing event, publish the target comment and obtain preview elements and / or interactive components corresponding to the target object so that when the target comment is displayed, the preview elements and / or interactive components corresponding to the target object are displayed; or,

[0290] In response to the comment publishing event, publish the target comment and obtain comment media content and / or interactive components in the comment content corresponding to the target object so that when the target comment is displayed, the comment media content and / or interactive components corresponding to the target object are displayed; or,

[0291] In response to the comment publishing event, publish the target comment and obtain popular media content and / or interactive components corresponding to the target object whose popularity value is greater than or equal to a first preset popularity value so that when the target comment is displayed, the popular media content and / or interactive components corresponding to the target object are displayed.

[0292] In one embodiment, the target comment further includes media content input by the publishing object to which the target comment belongs, and the processor 801 can perform the following operations through the communication interface 803:

[0293] Display the media content input by the publishing object at an associated position of the media content and / or interactive component corresponding to the target object.

[0294] In one embodiment, the processor 801 can perform the following operations through the communication interface 803:

[0295] In response to a trigger operation on the link text, display the service page of the target object, where the service page is used to perform service operations on the target object.

[0296] In one embodiment, the processor 801 can perform the following operations through the communication interface 803:

[0297] In response to a trigger operation on the media content, display a comment stream page, where the comment stream page includes the media content and / or service controls, and the service controls are used to display the service page of the target object.

[0298] In one embodiment, there are M pieces of media content, where M is a positive integer; the processor 801 can perform the following operations through the communication interface 803:

[0299] In response to a trigger operation on any one of the M pieces of media content, display the comment stream page corresponding to the any one of the media content, where the comment stream page corresponding to the any one of the media content includes the any one of the media content;

[0300] In response to a first switching operation on the comment stream page corresponding to the any one of the media content, switch the any one of the media content in the comment stream page corresponding to the any one of the media content to other media content among the M pieces of media content except the any one of the media content, or display the content details page of the target published content, where the target comment is displayed in the comment area of the target published content, or display the comment stream page corresponding to other comments except the target comment in the comment area of the target published content.

[0301] In one embodiment, the target comment is displayed in the comment area of the target published content or the target live broadcast room, and the comment area includes multiple comments; the processor 801 can perform the following operations through the communication interface 803:

[0302] In response to a trigger operation for the media content corresponding to the target object, display a comment stream page of the media content corresponding to the target object; the comment stream page includes the media content corresponding to the target object.

[0303] In response to a second switching operation for the comment stream page of the media content corresponding to the target object, display a comment stream page of the media content of other comments except the target comment among the multiple comments.

[0304] In one implementation, the comment area includes multi-level comments; the processor 801, in response to a second switching operation for the comment stream page of the media content corresponding to the target object through the communication interface 803, to display a comment stream page of the media content of other comments except the target comment among the multiple comments, may perform the following operations:

[0305] In response to a second switching operation for the comment stream page of the media content corresponding to the target object, switch to and display a comment stream page of the media content of comments at the same level as the target comment among the multiple comments.

[0306] In the embodiments of the present application, the processor 801 receives a comment publishing event, the comment publishing event is used to indicate the publishing of a target comment, the target comment includes a link text, and the link text points to the target object; in response to the comment publishing event, publish the target comment, so that when the target comment is displayed, the media content and / or interactive components corresponding to the target object are displayed, and the media content and / or interactive components can attract users to interact with the comment, improving the comment interaction rate.

[0307] Those of ordinary skill in the art can understand all or part of the processes in the methods of the above embodiments. This process can be completed by relevant hardware instructed by a computer program. The program can be stored in a computer-readable storage medium. When the program is executed, it can include the processes of the above method embodiments. The foregoing storage medium includes: various media such as ROM or random access memory RAM, magnetic disk, or optical disc that can store program codes.

[0308] The foregoing disclosure is only part of the embodiments of the present application. Of course, it cannot be used to limit the scope of rights of the present application. Those of ordinary skill in the art can understand all or part of the processes of the above embodiments, and the equivalent changes made according to the claims of the present application still fall within the scope covered by the present application.

Claims

1. A comment publishing method, characterized in that: The method comprises: Receive a comment publishing event, the comment publishing event is used to indicate publishing a target comment, the target comment includes a link text, and the link text points to a target object; In response to the comment publishing event, the target comment is published, so that the media content and / or interactive component corresponding to the target object is displayed when the target comment is displayed.

2. The method according to claim 1, characterized in that The method further comprises: A type identifier corresponding to the target object is displayed at an associated position of the media content and / or interactive component, where the type identifier is used to indicate the object type of the target object.

3. The method according to claim 1, characterized in that The target comment includes a plurality of link texts, each link text points to a target object, and each link text corresponds to a media content and / or an interactive component; The step of displaying the media content and / or interactive components corresponding to the target object when displaying the target comment includes: When displaying the target comment, the media content and / or interactive components corresponding to the multiple link texts are displayed according to the arrangement and display order of the multiple link texts.

4. The method according to claim 1, characterized in that The step of publishing the target comment in response to the comment publishing event so as to display the media content and / or interactive component corresponding to the target object when displaying the target comment includes: In response to the comment publishing event, publishing the target comment, and obtaining a preview element and / or an interactive component corresponding to the target object, so that the preview element and / or the interactive component corresponding to the target object is displayed when displaying the target comment; or, In response to the comment publishing event, the target comment is published, and the comment media content and / or interactive components in the comment content corresponding to the target object are obtained, so that the comment media content and / or interactive components corresponding to the target object are displayed when the target comment is displayed; or In response to the comment publishing event, the target comment is published, and the popular media content and / or interactive components corresponding to the target object whose popularity value is greater than or equal to a first preset popularity value are obtained, so that the popular media content and / or interactive components corresponding to the target object are displayed when the target comment is displayed.

5. The method according to claim 1, characterized in that The target comment also includes media content input by the publishing object to which the target comment belongs, and the method further includes: The media content input by the publishing object is displayed at the associated position of the media content and / or interactive component corresponding to the target object.

6. The method according to claim 1, characterized in that The method further comprises: In response to a trigger operation on the link text, a business page of the target object is displayed, where the business page is used to perform a business operation on the target object.

7. The method according to claim 1, characterized in that The method further comprises: In response to a trigger operation on the media content, a comment stream page is displayed, the comment stream page including the media content and / or a business control, and the business control is used to display a business page of the target object.

8. The method according to claim 1, characterized in that The number of media contents is M, where M is a positive integer; the method further includes: In response to a trigger operation on any media content among the M media content, displaying a comment stream page corresponding to the any media content, wherein the comment stream page corresponding to the any media content includes the any media content; In response to a first switching operation on the comment stream page corresponding to any one of the media contents, the any one of the media contents in the comment stream page corresponding to the any one of the media contents is switched to other media contents among the M media contents except the any one of the media contents, or the content details page of the target published content is displayed, and the target comment is displayed in the comment area of ​​the target published content, or a comment stream page corresponding to other comments except the target comment in the comment area of ​​the target published content is displayed.

9. The method according to claim 1, characterized in that The target comment is displayed in a comment area of ​​the target published content or the target live broadcast room, and the comment area includes multiple comments; the method further includes: In response to a trigger operation on the media content corresponding to the target object, displaying a comment stream page of the media content corresponding to the target object; the comment stream page includes the media content corresponding to the target object; In response to a second switching operation on the comment stream page of the media content corresponding to the target object, the comment stream pages of the media content of other comments among the multiple comments except the target comment are displayed.

10. The method according to claim 9, characterized in that The comment area includes multiple levels of comments; the comment stream page of the media content of other comments except the target comment among the multiple comments is displayed in response to the second switching operation on the comment stream page of the media content corresponding to the target object, including: In response to a second switching operation on the comment stream page of the media content corresponding to the target object, the comment stream page of the media content of the same level of comments as the target comment among the multiple comments is switched to be displayed.

11. A comment publishing device, characterized in that: The device comprises: A receiving unit, used for receiving a comment publishing event, wherein the comment publishing event is used for indicating publishing a target comment, wherein the target comment includes a link text, and the link text points to a target object; The display unit is configured to publish the target comment in response to the comment publishing event, so as to display the media content and / or interactive component corresponding to the target object when displaying the target comment.

12. A computer device, characterized in that: The computer device includes a memory, a communication interface and a processor, wherein the memory, the communication interface and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the comment publishing method as described in any one of claims 1 to 10.

13. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the comment publishing method according to any one of claims 1 to 10 is implemented.

14. A computer program product, characterized in that The computer program product includes a computer program, which is stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, so that the computer device executes the comment publishing method as described in any one of claims 1 to 10.

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