Operation information processing method and device

Abstract

The invention provides an operation information processing method and device, and the method comprises the steps: receiving a triggering operation initiated by a user for a preset information code of a target store, and displaying preferential welfare associated with the target store to the user; in response to the condition that the user receives the preferential welfare, displaying a first page to the user, so that the user selects an article to be purchased in the first page; and in response to completion of payment operation of the to-be-purchased article by the user based on the preferential welfare, adding a display control corresponding to the target store to the second page, so that the user triggers the display control corresponding to the target store in the second page to perform article purchase. According to the embodiment, the offline user of the target store can be upturned to the online platform, the promotion and operation cost of upturning of the user is reduced, and the operation success rate and efficiency of upturning of the user are improved.

Description

Technical Field

[0001] The present invention relates to the technical field of operation and promotion services, and in particular, to a method and device for processing operation information. Background Art

[0002] By promoting offline users to the online platform through operation and promotion, enabling users to complete item selection and purchase on the online platform, it can effectively improve the item sales efficiency and expand the market coverage. The existing promotion methods usually involve relevant staff conducting one-on-one offline operation and promotion in environments such as stores, communities, and shopping malls. This method not only increases the operation and promotion cost, but also has a relatively low operation success rate and efficiency in achieving user uplift. Summary of the Invention

[0003] In view of this, the embodiments of the present disclosure at least provide a method, device, electronic device, and storage medium for processing operation information, which can reduce the promotion operation cost of user uplift and improve the operation success rate and efficiency of user uplift.

[0004] In a first aspect, the embodiments of the present disclosure provide a method for processing operation information, including:

[0005] Receiving a trigger operation initiated by a user on a preset information code of a target store, and presenting preferential benefits associated with the target store to the user;

[0006] In response to the user receiving the preferential benefits, presenting a first page to enable the user to select items to be purchased on the first page;

[0007] In response to the user completing the payment operation for the items to be purchased based on the preferential benefits, adding a display control corresponding to the target store to a second page, so that the user can trigger the display control corresponding to the target store on the second page to conduct item selection and purchase.

[0008] Optionally, before receiving the trigger operation initiated by the user on the preset information code of the target store, it further includes:

[0009] Performing validity verification and integrity verification on the activity information created by the target store;

[0010] In response to the validity verification and integrity verification of the activity information passing, generating a preset information code corresponding to the target store based on the activity information.

[0011] Optionally, performing validity verification and integrity verification on the activity information created by the target store includes:

[0012] Performing validity verification on the activity information based on the activity start time, activity end time, and activity scope in the activity information;

[0013] Verify whether the field values under each preset field in the verification activity information are null values to perform integrity verification on the activity information.

[0014] Optionally, display a first page to the user so that the user can select items to be purchased on the first page, including:

[0015] Display an item code scanning control to the user on the first page;

[0016] In response to the user triggering the scanning control, determine the items to be purchased selected by the user according to the item code scanned by the user.

[0017] Optionally, the method further includes:

[0018] Determine the reward exposure of the target store based on the number of preferential benefits issued by the target store;

[0019] Determine the operation promotion volume of the target store based on the reward exposure and the basic exposure of the target store, and perform operation promotion on the target store based on the operation promotion volume.

[0020] Optionally, the method further includes:

[0021] Determine the issuance frequency and issuance success rate of the preferential benefits of the target store;

[0022] In response to the issuance frequency and issuance success rate meeting the preset alarm conditions, generate an operation alarm message corresponding to the target store, and mark the status of the preset information code of the target store as invalid.

[0023] In a second aspect, an embodiment of the present disclosure provides an operation information processing device, including:

[0024] A receiving module, configured to receive a trigger operation initiated by the user on the preset information code of the target store, and display the preferential benefits associated with the target store to the user;

[0025] A display module, configured to display a first page to the user in response to the user receiving the preferential benefits, so that the user can select items to be purchased on the first page;

[0026] An adding module, configured to add a display control corresponding to the target store to the second page in response to the user completing the payment operation for the items to be purchased based on the preferential benefits, so that the user can trigger the display control corresponding to the target store on the second page to perform item selection.

[0027] In a third aspect, an embodiment of the present disclosure further provides an electronic device, comprising: a processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, and when the computer device is running, the processor and the memory communicate through the bus, and when the machine-readable instructions are executed by the processor, the above-mentioned first aspect, or the steps in any optional implementation of the first aspect are performed.

[0028] In a fourth aspect, an embodiment of the present disclosure further provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the steps of the above-mentioned first aspect, or any optional implementation of the first aspect are executed.

[0029] In a fifth aspect, an embodiment of the present disclosure further provides a computer program product, including a computer program, which implements the method of any of the above embodiments when executed by a processor.

[0030] Any of the above aspects or any implementation methods of any of the aspects, by receiving a trigger operation initiated by a user on a preset information code of a target store, and displaying the preferential benefits associated with the target store to the user. This method reduces the cost of a large amount of advertising required for traditional online promotion, and uses preferential benefits as a guide point to encourage offline users to actively participate in online activities, thereby effectively reducing the cost of user turnover. Then, after the user receives the preferential benefits, the system automatically guides the user to the first page, allowing the user to conveniently select the items to be purchased. This process avoids the complex user guidance steps in traditional promotion, and enhances the user's sense of identity and stickiness to the online platform through accurate welfare push and page display. In this process, users can complete the item selection through simple operations, reducing the loss due to complex operations, and improving the willingness and efficiency of user participation. After the user completes the payment operation for the items to be purchased, the system automatically adds the display control corresponding to the target store to the second page. This not only allows users to quickly enter the item selection process, but also deeply associates the online products of the target store with the offline store, further deepening the interaction between the online platform and the offline store. The user enters the item selection interface by triggering the display control, which minimizes the user's waiting time and operation steps, avoids the risk of losing users midway, and improves the user's purchase conversion rate. In the disclosed embodiment, the merchant accurately guides offline users to the online platform, and at the same time attracts user participation with preferential benefits, reduces the publicity costs in traditional promotion, and improves the success rate of guidance. In addition, by optimizing the user's operating experience and page design, the user's operating cost is reduced, and the success rate and efficiency of online purchases are improved.

[0031] The effects of the above-mentioned operation information processing device, electronic device and storage medium can be found in the description of the above-mentioned operation information processing method, which will not be repeated here. BRIEF DESCRIPTION OF THE DRAWINGS

[0032] In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the following will briefly introduce the drawings required for use in the embodiments. The drawings herein are incorporated into the specification and constitute a part of this specification. These drawings show embodiments that conform to the present disclosure and, together with the specification, are used to illustrate the technical solutions of the present disclosure. It should be understood that the following drawings only show some embodiments of the present disclosure and should not be regarded as limiting the scope. For those of ordinary skill in the art, without creative efforts, other related drawings can also be obtained based on these drawings.

[0033] Figure 1 Shows a flowchart of an operation information processing method provided by an embodiment of the present disclosure;

[0034] Figure 2 Shows a schematic flow diagram of the operation information processing method provided by an embodiment of the present disclosure;

[0035] Figure 3 Shows a schematic flow diagram of activity creation provided by an embodiment of the present disclosure;

[0036] Figure 4 Shows a schematic flow diagram of rewarding operation promotion for a target store provided by an embodiment of the present disclosure;

[0037] Figure 5 Shows a schematic diagram of an operation information processing device provided by an embodiment of the present disclosure;

[0038] Figure 6 Shows an exemplary system architecture to which the embodiments of the present disclosure can be applied;

[0039] Figure 7 Shows a schematic diagram of the structure of a computer system of a terminal device or a server for implementing the embodiments of the present disclosure. DETAILED DESCRIPTION OF THE EMBODIMENTS

[0040] To make the objectives, technical solutions, and advantages of the embodiments of the present disclosure clearer, the following will clearly and completely describe the technical solutions in the embodiments of the present disclosure with reference to the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only some, but not all, of the embodiments of the present disclosure. Usually, the components of the embodiments of the present disclosure described and shown in the drawings herein can be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of the present disclosure provided in the drawings is not intended to limit the scope of the present disclosure to be protected, but only represents the selected embodiments of the present disclosure. Based on the embodiments of the present disclosure, all other embodiments obtained by those of ordinary skill in the art without creative efforts fall within the scope of protection of the present disclosure.

[0041] It should be noted that in the technical solution of the present invention, the processing of the collection, use, storage, sharing, transfer, etc. of the user's personal information complies with the provisions of relevant laws and regulations, and the user needs to be informed and obtain the consent or authorization of the user. When applicable, technical processing such as de-identification and / or anonymization and / or encryption is performed on the user's personal information.

[0042] The above problems and the solutions thereto are all the results obtained by the inventors after practice and careful research. The process of discovering the above problems and the solutions proposed for the above problems should be the contributions made by the inventors to this disclosure during the disclosure process.

[0043] Next, the technical solutions in the present disclosure will be clearly and completely described in conjunction with the accompanying drawings in the present disclosure. Obviously, the described embodiments are only a part of the embodiments of the present disclosure, rather than all the embodiments. The components of the present disclosure generally described and illustrated in the accompanying drawings here can be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of the present disclosure provided in the accompanying drawings is not intended to limit the scope of the claimed present disclosure, but merely represents the selected embodiments of the present disclosure. All other embodiments obtained by those skilled in the art based on the embodiments of the present disclosure without creative efforts belong to the scope of protection of the present disclosure.

[0044] It should be noted that similar reference numerals and letters denote similar items in the following drawings. Therefore, once an item is defined in one drawing, it does not need to be further defined and explained in subsequent drawings.

[0045] For the convenience of understanding this embodiment, first, a method for processing operation information disclosed in the embodiments of the present disclosure will be introduced in detail. The execution subject of the method for processing operation information provided in the embodiments of the present disclosure is generally a computer device with certain computing capabilities. Such computer devices include, for example: terminal devices, servers, or other processing devices. The terminal device can be a user equipment (UE), a mobile device, a user terminal, a terminal, a cellular phone, a cordless phone, a personal digital assistant (PDA), a handheld device, a computing device, a vehicle-mounted device, a wearable device, etc. In some possible implementation manners, the method for processing operation information can be implemented by a processor calling computer-readable instructions stored in a memory.

[0046] See Figure 1 As shown, it is a flowchart of the method for processing operation information provided in the embodiments of the present disclosure. The method includes S101 to S103, where:

[0047] S101: Receive the triggering operation initiated by the user on the preset information code of the target store, and display the preferential benefits associated with the target store to the user.

[0048] In the embodiments of the present disclosure, the preset information code can be in any form such as a two-dimensional code, a bar code, an NFC (Near Field Communication) tag, etc. There can be different triggering methods for different forms of preset information codes. For example, for a two-dimensional code or a bar code, it can be triggered through the camera scanning function of the user's mobile terminal device; while for an NFC tag, it can be triggered through the NFC sensor of the user's mobile terminal device. It should be noted that the above specific forms of the preset information code and the triggering methods for different preset information codes are only examples of feasible implementation methods in the embodiments of the present disclosure, and do not constitute an improper limitation to the present invention. In actual applications, it can be set according to actual needs and circumstances, and the embodiments of the present disclosure do not make specific limitations on this, as long as its function can be realized.

[0049] Exemplarily, as Figure 2 shown, assuming the preset information code is an NFC tag, when the user enters the target store for shopping, the user can trigger the preset information code through the NFC function of the mobile terminal device. Specifically, the user needs to enable the NFC function on the mobile terminal device. After starting the NFC function, the user can bring the NFC sensor of the mobile terminal device close to the preset information code, and the mobile device will perform data exchange through the NFC protocol, thereby triggering the display of the preferential benefits of the target store on the user's mobile terminal device.

[0050] In the embodiments of the present disclosure, the preferential benefits can be in any form, such as discount offers, full reduction offers, buy-one-get-one-free offers, points redemption, additional gifts, etc. In addition, the display form of the preferential benefits can be any display method such as pop-up display, page display, or prompt bar display. The embodiments of the present disclosure do not make specific limitations on the form of the preferential benefits and the display form of the preferential benefits, and can be set according to actual needs in actual applications, as long as its function can be realized.

[0051] In the embodiments of the present disclosure, before receiving the triggering operation initiated by the user on the preset information code of the target store, it further includes: performing validity verification and integrity verification on the activity information created by the target store; in response to the passing of the validity verification and integrity verification of the activity information, generating a preset information code corresponding to the target store based on the activity information.

[0052] In specific implementation, as Figure 3As shown in the figure, a merchant or an operator can first create a preferential activity. After the merchant or the operator creates the activity, the activity information can be immediately written into the database, and an asynchronous task is triggered to save the preferential activity cache. Then, the asynchronous task can perform validity verification and integrity verification on the activity information. The specific steps of the validity verification and integrity verification will be described in detail below and will not be elaborated here for now. When the validity verification and activity verification of the activity information pass, the activity information can be encoded into the data required in the form of a corresponding preset information code to generate a preset information code corresponding to the target store. In addition, when the specific content of the preferential benefit changes, a new preset information code can also be generated by updating the activity information.

[0053] Exemplarily, assume that the form of the preset information code is a two-dimensional code. After the activity information passes the verification, the activity information can be sorted into data in a unified format, such as URL, JSON, or XML, etc. Then, a web page containing the activity information can be created based on the data corresponding to the activity information, and the web page link can be encoded into the form of a two-dimensional code. Thus, when a user shops in the target store, the two-dimensional code can be scanned through the camera scanning function of the mobile terminal device to trigger the display of the preferential benefits associated with the target store. It should be noted that the above method for generating the preset information code is only an example of a feasible implementation manner in the embodiments of the present disclosure and does not constitute an improper limitation on the present invention. In actual applications, it can be set according to actual needs. For example, when the specific form of the preset information code is an NFC tag, an NFC card writer can be used to write the encoded data corresponding to the activity information into the NFC tag so that the user can trigger the display of the preferential benefits associated with the target store by touching the NFC tag with the mobile terminal device.

[0054] In the embodiments of the present disclosure, the validity verification and integrity verification of the activity information created for the target store include: performing validity verification on the activity information based on the activity start time, activity end time, and activity applicable scope in the activity information; verifying whether the field values under each preset field in the activity information are null values to perform integrity verification on the activity information.

[0055] In a specific implementation, after triggering an asynchronous task to save the promotion activity cache, the asynchronous task can first verify the activity information. Specifically, the verification rules for validity verification can include that the start time of the activity cannot be later than the end time of the activity, the target store corresponding to the activity information cannot exist in other ongoing activities, the promotion activity indicated by the current activity information cannot conflict with other promotion activities of the target store, and the scope of use of the promotion activity includes the current target store, etc. The verification rules for integrity verification can include that the fields corresponding to information such as the promotion details, store information, and merchant information in the activity information cannot be empty; if the integrity verification fails, the activity information can be completed. Exemplarily, assuming that the store information in the activity information is missing, the corresponding store information can be queried from the database according to the identifier corresponding to the creator of the activity information, and the missing store information in the activity information can be completed based on the queried store information.

[0056] In the embodiments of the present disclosure, after completing the creation of the promotion activity and generating the corresponding preset information code, a scheduled task can also be configured in the system. For example, it can be set to query the status of the promotion activities of the current target store every 10 minutes, thereby ensuring that users can normally receive and use the corresponding promotion benefits, improving the user experience and protecting the rights and interests of merchants.

[0057] S102: In response to the user receiving the promotion benefit, display a first page to enable the user to select the item to be purchased on the first page.

[0058] In this step, when the user triggers the preset information code of the target store, the promotion benefit can be displayed to the user in any form on the user's mobile terminal device. A "click to receive" control can be set in the display area of the promotion benefit. When the user clicks this control, it can indicate that the user receives the current promotion benefit, and thus jumps to the first page for item selection.

[0059] In the embodiments of the present disclosure, the first page can be the item selection page of an online shopping platform, and the user can complete the item selection through the first page. Specifically, displaying the first page to enable the user to select the item to be purchased on the first page includes: displaying an item code scanning control to the user on the first page; in response to the user triggering the scanning control, determining the item to be purchased selected by the user according to the item code scanned by the user.

[0060] In a specific implementation, the user can trigger the item code scanning function of the online shopping platform by triggering the item code scanning control in the first page. By using the shooting device of the mobile terminal device to scan the item barcode, the current item can be determined as the item to be purchased. In addition to being able to determine the item to be purchased by scanning the item barcode, the corresponding item can also be queried in the database based on the item information input by the user, and then several possible query results can be returned to the user for confirmation, so as to determine the item to be purchased. Exemplarily, assuming that the user hopes to buy a bottle of cola of brand A with a net content of 330 ml, the user can input "cola of brand A", and after the system searches in the database, it can return query results that match the user's input content, such as canned cola of brand A with 500 ml, bottled cola of brand A with 330 ml, bottled cola of brand A with 200 ml, etc. After receiving the result, the user can select the item that is consistent with the current item by himself to determine it as the item to be purchased. It should be noted that the above method for determining the item to be purchased is only an example of a feasible implementation manner in the embodiments of the present disclosure, and does not constitute an improper limitation of the present invention. In actual applications, it can be set according to the actual situation. The embodiments of the present disclosure do not make specific limitations on this, as long as its function can be realized.

[0061] S103: In response to the user's payment operation for the item to be purchased based on the preferential welfare, add the display control corresponding to the target store to the second page, so that the user can trigger the display control corresponding to the target store in the second page to select items.

[0062] In this step, after the user completes the selection of the item to be purchased, the user can use the previously received preferential welfare for the payment operation. For example, if the preferential welfare received by the user is a full reduction coupon of 20 yuan off for every 100 yuan, and the total price of the item to be purchased by the user is 101 yuan, and the amount to be paid meets the condition for using the preferential welfare of being greater than or equal to 100 yuan, the system can automatically trigger the use of this coupon at this time, so that the user only needs to pay 81 yuan.

[0063] In an embodiment of the present disclosure, after the user completes the payment operation, a repurchase discount benefit can be granted to the user to encourage the user to purchase items using the online platform next time. Since the user's first purchase at the target store using the current online shopping platform is guided by triggering a preset information code, when the user wants to make a re-purchase on the current online shopping platform subsequently, the target store may not be searchable. Therefore, after the user completes the payment for the first order, the display control of the target store can be displayed on the second page, where the second page can be the home page of the current online shopping platform. Thus, when the user browses the online shopping platform again and hopes to place an order at the target store to use the repurchase discount benefit, the user can directly click on the display control associated with the target store on the home page to open the product page corresponding to the target store for selection, further increasing user stickiness and the success rate and efficiency of the operation of user repurchase.

[0064] In an embodiment of the present disclosure, the online shopping platform flips offline users to the online platform through the target store. Therefore, an operation promotion reward can be given to the target store that has completed the user flip. Specifically, the method further includes: determining the reward exposure volume of the target store based on the number of discount benefits granted by the target store; determining the operation promotion volume of the target store based on the reward exposure volume and the basic exposure volume of the target store, so as to conduct operation promotion on the target store based on the operation promotion volume.

[0065] In a specific implementation, as Figure 4 shown, the operation promotion reward is based on the users flipped by the store. Combining the data side to generate the store's basic exposure traffic and daily exposure traffic, and combining the reward rules, the operation promotion volume support that needs to be given to the target store can be calculated. Finally, it is given to search and recommendation to perform weighted exposure on the store. The next day, based on the exposure count and remaining exposure count of the previous day and the number of users flipped the previous day, the exposure reward for the next day is calculated by superimposition. This can automatically provide operation promotion volume support to the target store and reduce the operation promotion cost.

[0066] Exemplarily, assume that on January 2, target store A promoted a preferential welfare activity in the store, and the basic exposure of target store A was 1000. On the same day, a total of 10 customers placed orders to purchase items by triggering a preset information code. Assume further that the reward ratio corresponding to the traffic reward level configured for target store A is 1:2000, that is, a reward of 2000 exposures corresponds to each completed order. The system promoted the flow of target store A in each field on January 3 through a recommendation algorithm; on January 4, the system calculated that the total exposure of target store A on January 3 was 3000. Since 3000 minus the baseline exposure of 1000 is exactly equal to the 2000 exposures rewarded by the system, the remaining reward promotion operation volume of target store A is 0. Therefore, on January 5, the system can stop promoting target store A. If the remaining reward promotion operation volume is greater than 0, the system will still continue to promote on January 5 and accumulate the remaining rewards into the rewards of the next day; if the remaining reward calculated on a certain day is less than or equal to 0, the system can stop the operation promotion of target store A. It should be noted that the above method for determining the operation promotion volume of the target store is only an example of a feasible implementation manner in the embodiments of the present disclosure. In actual applications, the method for determining the operation promotion volume of the target store can be set according to actual needs and situations. The embodiments of the present disclosure do not make specific limitations on this, as long as its function can be achieved.

[0067] In the embodiments of the present disclosure, in order to avoid malicious brushing of orders and ensure the smooth progress of the preferential activity, a monitoring and alarm link for the preferential activity can also be set. Specifically, the method further includes: determining the distribution frequency and distribution success rate of the preferential welfare of the target store; in response to the distribution frequency and distribution success rate meeting the pre-set alarm conditions, generating operation alarm information corresponding to the target store, and marking the status of the preset information code of the target store as invalid.

[0068] In specific implementations, the preset alarm conditions may include that the frequency of the preferential benefits issued by the target store is greater than N, the success rate of the preferential benefits issued by the target store is less than M, etc. Exemplarily, the specific values of N and M can be configured based on historical operation conditions. The frequency of the preferential benefits issued by the target store is calculated through the time length and the number of preferential benefits issued, and compared with the preset N. If the calculated frequency of the preferential benefits issued is greater than N, it indicates that there is a suspected case of brushing orders. It is also possible to detect the return value of the user-triggered preset information code. If abnormal error codes such as "activity does not exist", "activity ended", "claim failed", etc. appear, the success rate of the preferential benefits issued can be calculated and compared with the preset M. If the calculated success rate of the preferential benefits issued is less than M, it indicates that there is an abnormality in the preferential activity of the target store. When it is determined that there is an abnormality in the preferential activity based on the preset alarm conditions, corresponding operation alarm information can be generated to prompt relevant personnel, and the status of the preset information code is marked as invalid, and the preferential activity associated with the preset information code is temporarily stopped. In addition, the alarm conditions may also include that the daily order volume completed by the target store is greater than Y, and the specific value of Y can also be configured based on historical operation conditions. For example, when the order volume completed by the target store in one day exceeds Y, it can be indicated that there is an abnormality in the preferential activity of the target store, and corresponding operation alarm information is generated to prevent merchants from maliciously brushing the promotion operation volume reward.

[0069] According to the second aspect of the embodiments of the present disclosure, as Figure 5 shown, an operation information processing device 500 is provided, including:

[0070] A receiving module 501, configured to receive a trigger operation initiated by a user on a preset information code of a target store, and display the preferential benefits associated with the target store to the user;

[0071] A display module 502, configured to display a first page to the user in response to the user claiming the preferential benefits, so that the user can select items to be purchased on the first page;

[0072] An adding module 503, configured to add a display control corresponding to the target store to a second page in response to the user completing the payment operation for the items to be purchased based on the preferential benefits, so that the user can trigger the display control corresponding to the target store on the second page to select items.

[0073] Optionally, the device further includes a verification module 504; specifically, the verification module 504 is configured to:

[0074] Perform validity verification and integrity verification on the activity information created by the target store;

[0075] In response to the passing of the validity verification and integrity verification of the activity information, generate a preset information code corresponding to the target store based on the activity information.

[0076] Optionally, the verification module 504 is specifically configured to:

[0077] Perform validity verification on the activity information based on the start time, end time, and applicable scope of the activity in the activity information;

[0078] Verify whether the field values under each preset field in the activity information are null values to perform integrity verification on the activity information.

[0079] Optionally, the display module 502 is specifically configured to:

[0080] Display an item code scanning control for the user on the first page;

[0081] In response to the user triggering the scanning control, determine the item to be purchased selected by the user according to the item code scanned by the user.

[0082] Optionally, the device further includes a promotion module 505; the promotion module 505 is specifically configured to:

[0083] Determine the reward exposure of the target store based on the number of preferential benefits issued by the target store;

[0084] Determine the operation promotion volume of the target store based on the reward exposure and the basic exposure of the target store, so as to perform operation promotion on the target store based on the operation promotion volume.

[0085] Optionally, the device further includes an alarm module 506; the alarm module 506 is specifically configured to:

[0086] Determine the issuance frequency and issuance success rate of the preferential benefits of the target store;

[0087] In response to the issuance frequency and issuance success rate meeting the preset alarm conditions, generate operation alarm information corresponding to the target store, and mark the status of the preset information code of the target store as invalid.

[0088] According to the third aspect of the embodiments of the present disclosure, there is provided an electronic device for processing operation information, including: one or more processors; a storage device for storing one or more programs, when the one or more programs are executed by the one or more processors, enabling the one or more processors to implement the method provided in the first aspect of the embodiments of the present invention.

[0089] According to the fourth aspect of the embodiments of the present disclosure, there is provided a computer-readable medium, on which a computer program is stored, and when the program is executed by a processor, it implements the method provided in the first aspect of the embodiments of the present invention.

[0090] According to a fifth aspect of an embodiment of the present invention, there is provided a computer program product including a computer program which, when executed by a processor, implements the method according to any one of the above embodiments.

[0091] Figure 6 An exemplary system architecture 600 to which the operation information processing method or operation information processing device according to the present disclosure can be applied is shown.

[0092] As Figure 6 shown, the system architecture 600 may include terminal devices 601, 602, 603, a network 604, and a server 605. The network 604 is used to provide a medium for communication links between the terminal devices 601, 602, 603 and the server 605. The network 604 may include various connection types, such as wired, wireless communication links, or fiber optic cables, etc.

[0093] Users may use the terminal devices 601, 602, 603 to interact with the server 605 via the network 604 to receive or send messages, etc. Various communication client applications may be installed on the terminal devices 601, 602, 603, such as shopping applications, web browser applications, search applications, instant messaging tools, email clients, social platform software, etc. (only as examples).

[0094] The terminal devices 601, 602, 603 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, and desktop computers, etc.

[0095] The server 605 may be a server providing various services, such as a background management server (only as an example) that supports shopping websites browsed by users using the terminal devices 601, 602, 603. The background management server may process the received operation information processing requests and feedback the processing results (only as examples) to the terminal devices.

[0096] It should be noted that the operation information processing method provided by the embodiments of the present invention is generally executed by the server 605. Correspondingly, the operation information processing device is generally disposed in the server 605. The operation information processing method provided by the embodiments of the present invention may also be executed by the terminal devices 601, 602, 603. Correspondingly, the operation information processing device may be disposed in the terminal devices 601, 602, 603.

[0097] It should be understood that Figure 6 the numbers of the terminal devices, the network, and the server in

[0098] are merely illustrative. According to actual needs, there may be any number of terminal devices, networks, and servers. Figure 7, which shows a schematic structural diagram of a computer system 700 of a terminal device suitable for implementing the embodiments of the present invention. Figure 7 The terminal device shown is merely an example and should not impose any limitations on the functions and usage scope of the embodiments of the present invention.

[0099] As Figure 7 shown, the computer system 700 includes a central processing unit (CPU) 701, which can perform various appropriate actions and processes according to the programs stored in the read-only memory (ROM) 702 or the programs loaded from the storage section 708 into the random access memory (RAM) 703. In the RAM 703, various programs and data required for the operation of the system 700 are also stored. The CPU 701, ROM 702, and RAM 703 are connected to each other via a bus 704. The input / output (I / O) interface 705 is also connected to the bus 704.

[0100] The following components are connected to the I / O interface 705: an input section 706 including a keyboard, a mouse, etc.; an output section 707 including a cathode ray tube (CRT), a liquid crystal display (LCD), etc. and a speaker, etc.; a storage section 708 including a hard disk, etc.; and a communication section 709 including a network interface card such as a LAN card, a modem, etc. The communication section 709 performs communication processing via a network such as the Internet. The drive 710 is also connected to the I / O interface 705 as required. A removable medium 711, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, etc., is installed on the drive 710 as required, so that the computer program read from it can be installed into the storage section 708 as required.

[0101] Particularly, according to the embodiments disclosed in the present invention, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, the embodiments disclosed in the present invention include a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program includes program codes for performing the methods shown in the flowcharts. In such an embodiment, the computer program can be downloaded and installed from the network through the communication section 709, and / or installed from the removable medium 711. When the computer program is executed by the central processing unit (CPU) 701, the above functions defined in the system of the present invention are executed.

[0102] It should be noted that the computer-readable medium shown in the present invention can be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. The computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of the computer-readable storage medium can include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present invention, the computer-readable storage medium can be any tangible medium that contains or stores a program, and this program can be used by or in combination with an instruction execution system, apparatus, or device. In the present invention, the computer-readable signal medium can include a data signal propagated in a baseband or as part of a carrier wave, in which the computer-readable program code is carried. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. The computer-readable signal medium can also be any computer-readable medium other than the computer-readable storage medium, and this computer-readable medium can send, propagate, or transmit a program for use by or in combination with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted by any suitable medium, including but not limited to: wireless, wire, optical cable, RF, etc., or any suitable combination of the above.

[0103] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagram can represent a module, a program segment, or a part of code, and the above module, program segment, or part of code contains one or more executable instructions for implementing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the blocks may occur in a different order from that marked in the accompanying drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagram or flowchart, and the combination of blocks in the block diagram or flowchart, can be implemented by a dedicated hardware-based system for performing the specified functions or operations, or can be implemented by a combination of dedicated hardware and computer instructions.

[0104] The modules involved in the embodiments of the present invention can be implemented in software or in hardware. The described modules can also be provided in a processor. For example, a processor includes a receiving module, a display module, and an adding module. In some cases, the names of these modules do not limit the modules themselves. For example, the receiving module can also be described as "receiving a trigger operation initiated by a user on a preset information code of a target store and displaying to the user a preferential welfare module associated with the target store".

[0105] As another aspect, the present invention also provides a computer-readable medium. The computer-readable medium can be included in the device described in the above embodiments; or it can exist separately without being assembled into the device. The above computer-readable medium carries one or more programs. When the one or more programs are executed by the device, the device implements the following method: receiving a trigger operation initiated by a user on a preset information code of a target store and displaying to the user the preferential welfare associated with the target store; in response to the user receiving the preferential welfare, displaying a first page to the user so that the user can select items to be purchased on the first page; in response to the user completing the payment operation for the items to be purchased based on the preferential welfare, adding a display control corresponding to the target store to a second page so that the user can trigger the display control corresponding to the target store on the second page to purchase items.

[0106] Finally, it should be noted that the above embodiments are only specific implementation manners of the present disclosure, used to illustrate the technical solutions of the present disclosure, rather than limiting them. The protection scope of the present disclosure is not limited thereto. Although the present disclosure has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that any person skilled in the art within the technical scope disclosed by the present disclosure can still modify the technical solutions recorded in the foregoing embodiments, or can easily think of changes, or perform equivalent replacements on some of the technical features; and these modifications, changes or replacements do not make the essence of the corresponding technical solutions deviate from the spirit and scope of the technical solutions of the embodiments of the present disclosure, and should all be covered by the protection scope of the present disclosure. Therefore, the protection scope of the present disclosure should be subject to the protection scope of the claims.

Claims

1. A method for processing operation information, characterized in that: include: Receiving a trigger operation initiated by a user for a preset information code of a target store, and displaying preferential benefits associated with the target store to the user; In response to the user claiming the preferential benefit, displaying a first page to the user so that the user can select an item to be purchased in the first page; In response to the user completing the payment operation for the items to be purchased based on the preferential benefits, the display control corresponding to the target store is added to the second page, so that the user can trigger the display control corresponding to the target store on the second page to purchase items.

2. The method according to claim 1, characterized in that Before receiving the trigger operation initiated by the user for the preset information code of the target store, it also includes: Perform validity and integrity checks on the activity information created by the target stores; In response to the validity check and the integrity check of the activity information passing, a preset information code corresponding to the target store is generated based on the activity information.

3. The method according to claim 2, characterized in that Perform validity and integrity checks on the activity information created by the target store, including: Performing validity verification on the activity information based on the activity start time, activity end time and activity applicable scope in the activity information; Verify whether the field value under each preset field in the activity information is a null value, so as to perform integrity check on the activity information.

4. The method according to claim 1, characterized in that: Displaying a first page to the user so that the user can select an item to be purchased on the first page includes: Displaying an item code scanning control to the user on the first page; In response to the user triggering the scanning control, the item to be purchased selected by the user is determined according to the item code scanned by the user.

5. The method according to claim 1, characterized in that The method further comprises: Determine the reward exposure of the target store based on the number of preferential benefits issued by the target store; Based on the reward exposure and basic exposure of the target store, the operation promotion amount of the target store is determined, so as to carry out operation promotion on the target store based on the operation promotion amount.

6. The method according to claim 1, characterized in that The method further comprises: Determine the distribution frequency and distribution success rate of the preferential benefits of the target stores; In response to the issuance frequency and issuance success rate satisfying a preset alarm condition, an operation alarm message corresponding to the target store is generated, and the preset information code status of the target store is marked as invalid.

7. An operation information processing device, characterized in that: include: A receiving module, used to receive a trigger operation initiated by a user on a preset information code of a target store, and display preferential benefits associated with the target store to the user; A display module, configured to display a first page to the user in response to the user claiming the preferential benefit, so that the user can select an item to be purchased in the first page; An adding module is used to add the display control corresponding to the target store to the second page in response to the user completing the payment operation for the items to be purchased based on the preferential benefits, so that the user can trigger the display control corresponding to the target store in the second page to purchase items.

8. An electronic device, characterized in that: include: one or more processors; a storage device for storing one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the method according to any one of claims 1 to 6.

9. A computer readable medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, the method according to any one of claims 1 to 6 is implemented.

10. A computer program product, comprising a computer program, which, when executed by a processor, implements the method according to any one of claims 1 to 6.

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