Commodity information display method and device, equipment, storage medium and program product

Abstract

The embodiment of the invention discloses a commodity information display method and device, equipment, a storage medium and a program product, and the method comprises the steps that in response to a search operation based on target search information, a target search result page is displayed, and the target search result page comprises a first content information block of first published content and a second content information block of second published content; the comment area of the first published content comprises a target comment, the target comment comprises a transaction entrance of a target commodity, the target commodity information of the target commodity is displayed at a first association position of the first content information block, and the target commodity is matched with the target search information; and in response to a trigger operation for the first content information block, displaying a content detail page of the first published content. According to the embodiment of the invention, the commodity transaction rate can be improved.

Description

Technical Field

[0001] This application relates to the field of Internet technologies, and in particular, to a method, apparatus, device, storage medium, and program product for displaying commodity information. Background Art

[0002] With the continuous development of computer and Internet technologies, commodity search technologies have become increasingly mature, and users can quickly find relevant commodities by searching for keywords. Currently, commodity search results are usually presented in the form of commodity cards. Although this display method can meet the user's need to obtain commodity information in the shortest time, the information is often provided by merchants or platforms and cannot fully reflect the true experiences or recommendations of other users, lacking the authenticity of social interaction and user sharing, resulting in a low commodity transaction rate. Based on this, how to improve the commodity transaction rate is a technical problem that urgently needs to be solved at present. Summary of the Invention

[0003] The technical problem to be solved by the embodiments of this application is to provide a method, apparatus, device, storage medium, and program product for displaying commodity information, which can improve the commodity transaction rate.

[0004] On the one hand, the embodiments of this application provide a method for displaying commodity information, and the method includes:

[0005] In response to a search operation based on target search information, display a target search result page, where the target search result page includes a first content information block of a first published content, the comment area of the first published content includes a target comment, the target comment includes a transaction entry of a target commodity, and the target commodity information of the target commodity is displayed at a first associated position of the first content information block, and the target commodity matches the target search information;

[0006] In response to a trigger operation on the first content information block, display a content details page of the first published content.

[0007] On the other hand, the embodiments of this application provide a device for displaying commodity information, and the device includes:

[0008] A display unit, configured to display a target search result page in response to a search operation based on target search information, where the target search result page includes a first content information block of a first published content, the comment area of the first published content includes a target comment, the target comment includes a transaction entry of a target commodity, and the target commodity information of the target commodity is displayed at a first associated position of the first content information block, and the target commodity matches the target search information;

[0009] The display unit is further configured to display a content details page of the first published content in response to a triggering operation on the first content information block.

[0010] In one embodiment, comment information of the target comment is displayed at a second associated position of the first content information block, and the comment information includes reply information for the target product and / or product description information of the target product.

[0011] In one embodiment, the target product information includes thumbnail information of target media content associated with the target product; the display unit is further configured to:

[0012] In response to a triggering operation on the thumbnail information, display a media content viewing page, where the media content viewing page includes the target media content and the target comment.

[0013] In one embodiment, the display unit may further be configured to:

[0014] In response to a triggering operation on the content details page, display a comment area of the first published content, where the comment area of the first published content includes the target comment, and the target comment is displayed at the top or prominently in the comment area; or,

[0015] Display a transaction entry guiding control on the content details page; in response to a triggering operation on the transaction entry guiding control, display the comment area of the first published content and display the target comment in the comment area; or,

[0016] Display a transaction entry of the target product on the content details page.

[0017] In one embodiment, the display unit, in response to a search operation based on target search information, displays a target search result page, and may be configured to:

[0018] In response to a search operation based on target search information, display an initial search result page, where the initial search result page includes a target filtering control and content information blocks corresponding to at least one published content, and the at least one published content matches the target search information;

[0019] In response to a triggering operation on the target filtering control, display the target search result page.

[0020] In one embodiment, the display unit may further be configured to:

[0021] In response to a triggering operation on the target product information, display a product details page of the target product, where the product details page is used for trading the target product; or,

[0022] In response to a triggering operation on the target product information, the content details page is displayed, and the product details page is displayed above the content details page.

[0023] In one embodiment, the display unit may also be used for:

[0024] Target prompt information is displayed at a location associated with the target product information, where the target prompt information is used to prompt that a transaction entry corresponding to the target product information is from a transaction entry in a comment area of ​​the first published content.

[0025] In one embodiment, the display unit may also be used for:

[0026] In response to a sharing operation on the first published content, displaying at least one candidate sharing object;

[0027] In response to a trigger operation on a target sharing object, a conversation page with the target sharing object is displayed, wherein the target sharing object is any one of the at least one candidate sharing object, and the conversation page includes the first content information block, and the target product information is displayed at the third associated position of the first content information block.

[0028] In one embodiment, there are multiple commodity transaction entrances in the comment area of ​​the first published content, and the target commodity transaction entrance is at least one commodity transaction entrance among the multiple commodity transaction entrances;

[0029] In the case that there are multiple transaction entrances for the target product, the target product information corresponding to each transaction entrance for the target product is displayed in turn or superimposed at the first associated position of the first content information block.

[0030] On the other hand, an embodiment of the present application provides a computer device, which includes a memory, a communication interface and a processor, wherein the memory, the communication interface and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the above-mentioned product information display method.

[0031] On the other hand, an embodiment of the present application provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the above-mentioned product information display method is implemented.

[0032] On the other hand, an embodiment of the present application provides a computer program product. The computer program product includes a computer program, which is stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, so that the computer device executes the above-mentioned commodity information display method.

[0033] In an embodiment of the present application, in response to a search operation based on target search information, a target search result page is displayed. The target search result page includes a first content information block of a first published content. A comment area of the first published content includes a target comment, and the target comment includes a transaction entry for a target commodity. Target commodity information of the target commodity is displayed at a first associated position of the first content information block, and the target commodity matches the target search information; in response to a trigger operation on the first content information block, a content details page of the first published content is displayed. By displaying the first content information block of the first published content by other users on the target search result page, and when there is a target comment including a transaction entry for the target commodity in the comment area of the first published content, the target commodity information of the target commodity is displayed at the first associated position of the first content information block, the real experience information of other users on the target commodity can be displayed on the target search result page, improving the social interactivity of the search result page and the authenticity of user sharing, thereby improving the interaction rate between the user and the target commodity, and ultimately improving the commodity transaction rate. BRIEF DESCRIPTION OF THE DRAWINGS

[0034] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the background art, the following will describe the drawings required to be used in the embodiments of the present application or the background art.

[0035] Figure 1 is a schematic structural diagram of a commodity information display system provided by an embodiment of the present application;

[0036] Figure 2 is a schematic flowchart of a commodity information display method provided by an embodiment of the present application;

[0037] Figure 3A is a schematic diagram of a target search result page provided by an embodiment of the present application;

[0038] Figure 3B is a schematic diagram of comment information provided by an embodiment of the present application;

[0039] Figure 3C is a schematic diagram of thumbnail information provided by an embodiment of the present application;

[0040] Figure 3D is a schematic diagram of an initial search result page provided by an embodiment of the present application;

[0041] Figure 3EIt is a schematic diagram of the product details page provided by the embodiments of the present application;

[0042] Figure 3F It is a schematic diagram of the product details page provided by the embodiments of the present application;

[0043] Figure 3G It is a schematic diagram of the comment area of the first published content provided by the embodiments of the present application;

[0044] Figure 3H It is a schematic diagram of the comment area of the first published content provided by the embodiments of the present application;

[0045] Figure 3I It is a schematic diagram of the transaction entrance of the target product provided by the embodiments of the present application;

[0046] Figure 3J It is a schematic diagram of the conversation page provided by the embodiments of the present application;

[0047] Figure 4 It is a schematic flowchart of another product information display method provided by the embodiments of the present application;

[0048] Figure 5 It is a schematic structural diagram of a product information display device provided by the embodiments of the present application;

[0049] Figure 6 It is a schematic structural diagram of a computer device provided by the embodiments of the present application. Detailed implementation manners

[0050] Next, the technical solutions in the embodiments of the present application will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

[0051] At the same time, in the description of the embodiments of the present application, terms such as "first" and "second" are only used for distinguishing descriptions and cannot be understood as indicating or implying relative importance. Thus, features defined with "first" and "second" may explicitly or implicitly include one or more features. In the description of the embodiments of the present application, "a plurality" means two or more, unless otherwise specifically defined.

[0052] Next, the descriptions involved in the embodiments of the present application will be defined:

[0053] Published content: It refers to the content information pre-published by users on a network platform, which can include information such as text, images, audio, and video, and can be presented in the form of notes, articles, video files, etc. The specific content information included in the published content applicable to different scenarios can be adjusted accordingly, and the content information in the published content can be determined by the publisher himself.

[0054] In response to: It indicates the state where a corresponding event occurs or a condition is met. The execution timing of the subsequent actions executed in response to this event or condition and the time when this event occurs or the condition is established are not necessarily strongly correlated. For example, in some cases, the subsequent actions can be immediately executed when the event occurs or the condition is established; while in other cases, the subsequent actions can be executed after a period of time after the event occurs or the condition is established.

[0055] Trigger operation: It refers to automatically performing a certain behavior or response when a specific condition or event occurs. The trigger operations on controls mainly refer to the events and behaviors triggered after the user interacts with interface controls (such as buttons, text boxes, drop-down menus, etc.). These trigger operations can include the following types:

[0056] 1. Click event (Click): The user clicks a button, link, or icon.

[0057] 2. Mouse over / mouse enter event (Mouse Over / Mouse Enter): The mouse pointer moves over the control and hovers.

[0058] 3. Text input event (Input): The user enters or modifies text in a text box.

[0059] 4. Selection event (Change): The user changes the options in a drop-down menu or selection box.

[0060] 5. Focus / blur event (Focus / Blur): The control gains or loses the input focus, etc.

[0061] In the specific implementation manners of this application, it involves user-related data, such as target comments, etc. When the embodiments of this application are applied to specific products or technologies, user permission or consent needs to be obtained, and the collection, use, and processing of relevant data need to comply with local laws, regulations, and standards.

[0062] It has been found through research that currently, when users search for products, the product search results are usually presented in the form of product cards. Although this display method can meet the users' need to obtain product information in the shortest time, the information is often provided by merchants or platforms and cannot fully reflect the real experiences or recommendations of other users, lacking the authenticity of social interaction and user sharing, resulting in a low product transaction rate. Based on this, the embodiments of this application can respond to a search operation based on target search information and display a target search result page. The target search result page includes a first content information block of a first published content. The comment area of the first published content includes target comments, and the target comments include a transaction entry for the target product. The target product information of the target product is displayed at a first associated position of the first content information block, and the target product matches the target search information. In response to a trigger operation on the first content information block, the content details page of the first published content is displayed. By displaying the first content information block of the first published content posted by other users on the target search result page and displaying the target product information of the target product at the first associated position of the first content information block, the real experience information of other users regarding the target product can be displayed on the target search result page, enhancing the social interaction and the authenticity of user sharing on the search result page, thereby improving the interaction rate between the user and the target product and ultimately increasing the product transaction rate.

[0063] The product information display method in the embodiments of this application is applied to a product information display device. The product information display device is set on a client, and the client can run on a computer device. The computer device is provided with one or more processors, a memory, and one or more application programs. One or more of the application programs are stored in the memory and are configured to be executed by the processor to implement the product information display method. The computer device can be a smart terminal, such as a mobile phone, a wearable device, a vehicle-mounted device, a tablet computer, a network device, and a smart computer, etc.

[0064] The embodiments of this application provide a product information display system. Exemplarily, as Figure 1 shown Figure 1It is a schematic structural diagram of a commodity information display system provided by an embodiment of the present application. The commodity information display system may include at least one first client 100 corresponding to a first object, at least one second client 200 corresponding to a second object, and a server 300. The first object may refer to an object that inputs target search information through the first client 100 to search for target commodities, and the second object may refer to an object that posts a target comment in the comment area of the first published content through the second client. Optionally, the first client 100 and the second client 200 may be the same client, that is, any object may post a target comment in the comment area of the first published content through the corresponding client, and the any object may also input target search information through the corresponding client to search for target commodities. A computer-readable storage medium corresponding to the commodity information display method runs in the first client 100 to execute the commodity information display method. The server 300 communicates with at least one first client 100 and at least one second client 200. The second client 200 may post a target comment in the comment area of the first published content, and the target comment includes a transaction entry for the target commodity. Then, the server 300 may associate and store the first published content and the target comment. The first client 100 may send a search request to the server 300 in response to a search operation based on the target search information. The server 300 determines a target commodity that matches the target search information in response to the search request, then determines the published content associated with the target commodity, and determines the published content whose comment area includes the target comment from the various published contents associated with the target commodity, and sends the determined published content whose comment area includes the target comment to the first client 100. The first client 100 may display a target search result page. Among them, the target search result page includes a first content information block of the first published content, the comment area of the first published content includes the target comment, the target comment includes a transaction entry for the target commodity, and target commodity information of the target commodity is displayed at a first associated position of the first content information block. The target commodity matches the target search information. The first client 100 displays a content details page of the first published content in response to a trigger operation on the first content information block. Optionally, the server 300 may determine a target commodity that matches the target search information in response to the search request, then determine the published content, live broadcast, and commodity card associated with the target commodity, and send the determined published content, live broadcast, and commodity card associated with the target commodity to the first client 100.

[0065] Optionally, the target search result page may further include a live broadcast and a commodity card associated with the target commodity.

[0066] Optionally, the target search result page may further include a second content information block of the second published content. The second published content is associated with a transaction entry of the target commodity. The target commodity information of the target commodity is displayed at the first association position of the second content information block, and the target commodity matches the target search information. Among them, when the third party publishes the second published content, the second published content may be associated with the transaction entry of the target commodity. The transaction entry of the target commodity may refer to the commodity link of the target commodity. That is to say, when the third party publishes the second published content, the commodity link of the target commodity may be mounted, so that the second published content is associated with the commodity link of the target commodity. Then, when the first party searches for the target commodity, the second content information block of the second published content may be displayed on the target search result page, and the target commodity information of the target commodity is displayed at the first association position of the first content information block.

[0067] Optionally, the first client 100 may further display the commodity details page of the target commodity in response to a trigger operation on the target commodity information. The commodity details page is used for trading the target commodity; or, in response to a trigger operation on the target commodity information, display the content details page and display the commodity details page above the content details page.

[0068] The server 300 in the commodity information display system may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers. It may also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, Content Delivery Network (CDN), and big data and artificial intelligence platforms.

[0069] Any first client 100 and the server 300 may be directly or indirectly communicatively connected through a wired or wireless communication method, and this application does not make any restrictions here.

[0070] Any second client 200 and the server 300 may be directly or indirectly communicatively connected through a wired or wireless communication method, and this application does not make any restrictions here.

[0071] It can be understood that Figure 1The server in the commodity information display system shown, or at least one first client 100, or at least one second client 200 do not constitute a limitation to the embodiments of the present invention. That is, the number of servers, the types of servers, the number of at least one first client, the types of at least one first client, the number of at least one second client, the types of at least one second client, or the number of devices and the types of devices included in each server, each first client or second client do not affect the overall implementation of the technical solution in the embodiments of the present invention, and can all be regarded as equivalent replacements or derivatives of the technical solution claimed in the embodiments of the present invention.

[0072] Based on the above description, please refer to Figure 2 , Figure 2 which is a schematic flowchart of a commodity information display method provided by an embodiment of the present application. As Figure 2 shown, the commodity information display method includes but is not limited to steps S201 to S202, where:

[0073] S201, in response to a search operation based on target search information, display a target search result page, where the target search result page includes a first content information block of a first published content, the comment area of the first published content includes a target comment, the target comment includes a transaction entry of a target commodity, and target commodity information of the target commodity is displayed at a first associated position of the first content information block, and the target commodity matches the target search information.

[0074] Among them, the target search information may include text information, voice information, image information, etc., and is not specifically limited by the embodiments of the present application.

[0075] For example, a first entity can log in to an e-commerce application or a content publishing application, etc. on a computer device through a first account. Then, the computer device can run a first client corresponding to the first account, and the first client establishes a communication connection with the server. Taking Figure 3A as an example, Figure 3AIt is a schematic diagram of the target search result page provided by the embodiments of the present application. Among them, the first client can display a search page 301, and the search page 301 can include a search information input box 301a. In one example, the first object can input target search information (such as "XX top") in the search information input box 301a by means of text input, that is, the target search information is text information. The first object can also click the search confirmation control 301b, so that the first client performs a search operation based on the target search information. In another example, the first object can input target search information in the search information input box 301a by means of voice input, that is, the target search information is voice information. For example, after the first object long-presses the voice input control, the target search information can be input. After the target search information is input, the first object can stop touching the voice input control, so that the first client performs a search operation based on the target search information. In another example, the first object can input target search information in the search information input box 301a by means of image input, that is, the target search information is image information. For example, after the first object clicks the shooting control 301c in the search information input box 301a, the target search information can be collected through the camera or selected from a preset image library (such as an album or a favorites folder, etc.), so that the first client performs a search operation based on the target search information. The first client can send a search request to the server in response to the search operation based on the target search information. The server responds to the search request, determines the target commodity that matches the target search information, then determines the published content, live broadcast, and commodity card associated with the target commodity, and sends the determined published content, live broadcast, and commodity card associated with the target commodity to the first client. The first client can display the target search result page, where the target search result page includes a first content information block of the first published content. The comment area of the first published content includes a target comment, and the target comment includes a transaction entry for the target commodity. The target commodity information of the target commodity is displayed at the first associated position of the first content information block, and the target commodity matches the target search information.

[0076] Optionally, the search information input box can display recommended search information. If the recommended search information is the target search information that the first object wants to input, then the first object can click the search confirmation control, so that the first client performs a search operation based on the target search information. By displaying the recommended search information, it can help the object quickly input relevant search information, thereby improving the search efficiency.

[0077] Optionally, the search page may further include historical search information entered by the first object through the search information input box within a historical time period. If the target search information that the first object wants to enter is the same as a certain piece of historical search information, then the first object can click on that piece of historical search information, i.e., the target search information, so that the first client performs a search operation based on the target search information. By displaying the historical search information, when the object has a search intention for the historical search information, it can help the object quickly enter relevant search information, thereby improving the search efficiency.

[0078] Optionally, the search page may further include at least one candidate search information. If the target search information that the first object wants to enter is the same as a certain piece of candidate search information, then the first object can click on that piece of candidate search information, i.e., the target search information, so that the first client performs a search operation based on the target search information. The at least one candidate search information may be pushed by the server to the first client. The server may determine the at least one candidate search information based on at least one of the first object's preference information, hot information, and search information whose search times are higher than a preset quantity threshold. The acquisition method for the search information whose search times are higher than the preset quantity threshold may be: the server obtains the search information input by each client, counts the input times of each search information, and then determines the search information whose search times are higher than the preset quantity threshold. By displaying the candidate recommendation information, it can help the object quickly make a decision to determine relevant search information and can help the object quickly enter relevant search information, thereby improving the search efficiency.

[0079] Optionally, the first client may display a client interface, which may include a search prompt control. The first client may, in response to a trigger operation on the search prompt control, display a search page. The client interface may refer to any interface on which the search prompt control is displayed, such as the home page, the follow interface, the discovery interface, or the nearby interface, etc. The follow interface may include the published content of the accounts followed by the first object's first account. The discovery interface may include the media content of the first account recommended to the first object. The nearby interface may include the published content of the accounts located at the same geographical location or adjacent geographical locations as the first object's first account.

[0080] Among them, the target search result page includes a first content information block of the first published content. The comment area of the first published content includes a target comment, and the target comment includes a transaction entry for the target commodity.

[0081] In this embodiment, the second object can post a target comment in the comment area of the first published content through the second client. The target comment includes a transaction entry for the target product. The transaction entry for the target product is used to conduct transactions on the target product. The transaction entry for the target product may refer to the product link of the target product. That is to say, the second object can post the product link of the target product in the comment area of the first published content. Among them, the second object can be any object.

[0082] Optionally, the second object can be the publisher of the first published content. That is to say, the second object is the author of the first published content. That is, only the author of the first published content can post a target comment containing the transaction entry of the target product in the comment area of the first published content. By restricting that only the author of the published content can post a comment containing a product link when posting a comment in the comment area of the published content, a good comment area atmosphere can be built and the user experience can be improved.

[0083] Among them, the first content information block of the first published content can be determined based on the content details information of the first published content; or it can be determined based on the setting information of the publisher of the first published content when publishing the first published content. The first content information block being determined based on the content details information of the first published content can be understood as: the first client generates the first content information block based on the content details information of the first published content, including text information and / or image information. The first content information block may refer to the cover of the first published content. The first published content may refer to a note, a blog, etc. The note may include a graphic note and a video note. The first content information block being determined based on the setting information of the publisher of the first published content when publishing the first published content can be understood as: when publishing the first published content, the publisher of the first published content can set the content details information of the first published content. The content details information may include a content title, a content body, content tags, and the first content information block, etc. The first content information block may refer to the cover of the first published content. Taking Figure 3A as an example, the target search result page 302 includes the first content information block 302a of the first published content, that is, the cover of the first published content.

[0084] Among them, the target product information of the target product is displayed at the first associated position of the first content information block. The first associated position may refer to the display position of the first content information block, or the associated position of the first content information block, etc., and the embodiments of the present application do not limit this. The target product information of the target product may include at least one of the product name of the target product, the thumbnail information of the target media content associated with the target product, the product price of the target product, the product label of the target product, and the product promotion information of the target product, and the embodiments of the present application do not limit this. Among them, the target media content associated with the target product may refer to the product picture of the target product, or the product video, etc. When the merchant corresponding to the target product sells the target product, the product identifier of the target product will be associated with the target media content (product picture or product video) of the target product. The product identifier of the target product is used to uniquely identify the target product. The product identifier may include the product name, the product number, the product identification code, etc. When any object searches for the target product based on the product identifier of the target product, the thumbnail information of the target media content of the target product will be displayed on the search result page, such as the thumbnail of the target product picture, the video clip of the target product video, etc. Taking Figure 3A as an example, the target product information 302b of the target product is displayed at the first associated position of the first content information block 302a. The target product information 302b includes the thumbnail information of the target media content (product picture) associated with the target product and the price of the target product.

[0085] In the embodiments of the present application, by displaying the first content information block of the first published content posted by other users on the target search result page, and displaying the target product information of the target product at the first associated position of the first content information block, the real experience information of other users regarding the target product can be displayed on the target search result page, enhancing the social interactivity of the search result page and the authenticity of user sharing, thereby improving the interaction rate between the user and the target product and ultimately increasing the product transaction rate.

[0086] In an alternative embodiment, a content recommendation page may be displayed. Among them, the content recommendation page includes the first content information block of the first published content. The comment area of the first published content includes a target comment, and the target comment includes a transaction entry for the target product. The target product information of the target product is displayed at the associated position of the first content information block.

[0087] In this embodiment, the first object can log in to an e-commerce application or a content publishing application, etc. on a computer device through a first account. Then, the computer device can run a first client corresponding to the first account. The first client establishes a communication connection with the server. The first client can display a content recommendation page, such as a note recommendation home page displayed in two columns. The content recommendation page includes a first content information block of a first published content. The comment area of the first published content includes a target comment. The target comment includes a transaction entry for a target commodity. The target commodity information of the target commodity is displayed at an associated position of the first content information block. That is to say, when a second object posts a target comment in the comment area of the first published content, the target comment includes a transaction entry for a target commodity, and the transaction entry is used to conduct a transaction on the target commodity. For example, the transaction entry can be a commodity link, that is, the target comment includes the commodity link of the target commodity. Then, when the first client displays the information block of the first published content on the content recommendation page, it can display the target commodity information of the target commodity at the associated position of the first content information block. Among them, the target commodity information of the target commodity can include at least one of the commodity name of the target commodity, the thumbnail information of the target media content associated with the target commodity, the commodity price of the target commodity, the commodity label of the target commodity, and the commodity discount information of the target commodity. This application embodiment does not make any limitations in this regard.

[0088] In the embodiment of the present application, by displaying the first content information block of the first published content posted by other users on the content recommendation page, and displaying the target commodity information of the target commodity at the first associated position of the first content information block, the real experience information of other users on the target commodity can be displayed on the content recommendation page, improving the social interaction of the content recommendation page and the authenticity of user sharing. Thereby, the interaction rate between the user and the target commodity can be improved, and ultimately the commodity transaction rate can be improved.

[0089] Optionally, the target search result page may further include a live cover and a commodity card associated with the target commodity. The first object can click on the live cover to enter the live broadcast associated with the target commodity, or the first object can click on the commodity card associated with the target commodity to conduct a transaction on the target commodity. Among them, the live broadcast room associated with the target commodity can be understood as: when the host object of the live broadcast room creates the live broadcast room, the target commodity is added, or the host object adds the target commodity during the live broadcast process. Then, the server can bind the target commodity to the live broadcast room, and the live broadcast room is associated with the target commodity. Among them, the commodity card associated with the target commodity can refer to: the commodity information displayed on the commodity card is the commodity information of the target commodity, and a transaction on the target commodity can be conducted by clicking on the commodity card.

[0090] Optionally, the target search result page may further include a second content information block of the second published content. The second published content is associated with a transaction entry for the target product. The target product information of the target product is displayed at the first associated position of the second content information block, and the target product matches the target search information. Among them, when the third party publishes the second published content, the second published content can be associated with the transaction entry of the target product. The transaction entry of the target product may refer to the product link of the target product. That is to say, when the third party publishes the second published content, the product link of the target product can be attached, so that the second published content is associated with the product link of the target product. That is, the second published content is the product published content associated with the target product. If the second published content is a note, it is a product note. Then when the first party searches for the target product, the second content information block of the second published content can be displayed on the target search result page, and the target product information of the target product is displayed at the first associated position of the second content information block. Among them, the target product information of the target product displayed at the first associated position of the second content information block may include the product price, product transaction volume, etc. For example, it shows "Sold 200".

[0091] In an optional implementation manner, the second party can publish a target comment in the comment area of the first published content.

[0092] Optionally, the content details page of the first published content may include a comment control. The second party can click the comment control, and the second client corresponding to the second party can display the comment area of the first published content in response to the trigger operation on the comment control. The comment area may include a comment input area. If the second party wants to publish a target comment, the second party can click the comment input area, and the second client can publish the target comment in response to the comment operation performed by the second account corresponding to the second party. Optionally, a first prompt message may be displayed in the comment input area. The first prompt message is used to prompt to publish a comment. The first prompt message is, for example, "Say something...". Optionally, the second client may further display a send component. Before the second party enters any information in the comment input area, the send component is in an inactive state. That is, before the second party enters any information in the comment input area, if the second party clicks the send component, the second client will not respond to this click operation. After the second party enters at least one piece of information in the comment input area, the send component is in an active state. That is, after the second party enters at least one piece of information in the comment input area, if the second party clicks the send component, the second client will respond to this click operation. That is to say, the second client will publish the information in the comment input area as the target comment. Optionally, the second client displays a keyboard in the comment area in response to the trigger operation on the comment input area, that is, automatically pulls up the keyboard in response to the trigger operation on the comment input area.

[0093] Optionally, the content details page of the first published content may include a comment input area. If a second object wants to publish a target comment, the second object can click on the comment input area, and the second client can publish the target comment in response to the comment operation performed by the second account corresponding to the second object. The second client can also display a send component. Before the second object enters any information in the comment input area, the send component is in an inactive state. That is, before the second object enters any information in the comment input area, if the second object clicks on the send component, the second client will not respond to this click operation. After the second object enters at least one piece of information in the comment input area, the send component is in an active state. That is, after the second object enters at least one piece of information in the comment input area, if the second object clicks on the send component, the second client will respond to this click operation. That is to say, the second client will publish the information in the comment input area as the target comment.

[0094] Optionally, the second object can enter a transaction entry for the target product in the comment input area. The transaction entry for the target product is used to conduct transactions on the target product. The transaction entry for the target product can be, for example, a product link of the target product. Optionally, in response to the click operation on the comment input area performed by the second account corresponding to the second object, a folding component can be displayed. The second object can click on the folding component, and the second client can display a function selection area in response to the trigger operation on the folding component performed by the second account. The function selection area includes a transaction entry setting component, and in response to the trigger operation on the transaction entry setting component, the transaction entry for the target product can be entered.

[0095] Optionally, the target comment may include the comment published by the second object in the comment area of the first published content; or, the target comment may include the first comment published by another object in the comment area of the first published content and the reply information published by the second object in response to the first comment.

[0096] In an alternative embodiment, the comment information of the target comment is displayed at the second associated position of the first content information block. The comment information includes the reply information for the target product and / or the product description information of the target product.

[0097] In this embodiment, the second associated position of the first content information block may refer to the display position of the first content information block or an adjacent position of the first content information block. The second associated position may be the same as or different from the first associated position. If the second associated position is the same as the first associated position, the target product information and the comment information of the target comment may be displayed together. If the second associated position is different from the first associated position, the target product information and the comment information of the target comment may be displayed separately. For example, the comment information of the target comment is displayed below the target product information. Among them, the comment information includes the reply information for the target product and / or the product description information of the target product. The reply information for the target product is used to reply to the acquisition request of any object for the target product. For example, it can be "here". The product description information of the target product is used to describe the basic information of the target product, including the product name, product style, product price, etc. For example, "pink top".

[0098] Taking Figure 3B as an example, Figure 3B FIG. is a schematic diagram of the comment information provided by an embodiment of the present application. Among them, the target search result page 304 includes the first content information block of the first published content, and the comment information 304b of the target comment is displayed at the second associated position of the first content information block. The display positions of the comment information 304b and the target product information 304a are different. The comment information 304b is displayed below the target product information 304a. The comment information 304b may include the reply information "here" for the target product, the product description information "gentle pink top" of the target product, and the comment information 304b further includes the transaction entry "XX top" of the target product. The first object can trigger the transaction entry to conduct a transaction on the target product.

[0099] In the embodiment of the present application, by displaying the comment information of the target comment at the second associated position of the first content information block, the real experience evaluation of other users on the target product can be displayed on the target search result page, improving the social interaction of the search result page and the authenticity of user sharing, thereby improving the interaction rate between the user and the target product and ultimately improving the product transaction rate.

[0100] In an optional implementation manner, the target product information includes the thumbnail information of the target media content associated with the target product; then, in response to a trigger operation on the thumbnail information, a media content viewing page may be displayed, and the media content viewing page includes the target media content and the target comment.

[0101] In this embodiment, the target media content associated with the target product may refer to the product picture or product video of the target product. When the merchant corresponding to the target product sells the target product, the product identifier of the target product will be associated with the target media content (product picture or product video) of the target product. The product identifier of the target product is used to uniquely identify the target product. The product identifier may include the product name, product number, product identification code, etc. When any object searches for the target product based on the product identifier of the target product, the thumbnail information of the target media content of the target product will be displayed on the search result page, such as the thumbnail of the target product picture, the video clip of the target product video, etc. The first client can display a media content viewing page in response to a trigger operation on the thumbnail information. The media content viewing page includes the target media content and the target comments. The trigger operation on the thumbnail information can be a click operation, a long-press operation, a voice operation, etc. This application embodiment does not make a limitation in this regard.

[0102] Taking Figure 3C as an example, Figure 3C is a schematic diagram of the thumbnail information provided by this application embodiment. Among them, the target search result page 305 includes the first content information block of the first published content. The product information of the target product is displayed below the first content information block. The target product information includes the thumbnail information 305a of the target media content associated with the target product. The first object can click on the thumbnail information 305a. The first client can display a media content viewing page 306 in response to the trigger operation of the first object. The media content viewing page includes the target media content (target product picture) 306a and the target comments 306b. The target comments 306b include the comment information and the transaction entry. Optionally, the media content viewing page 306 may further include the account information 306c of the target comments. The account information 306c may include the account avatar and the account name. Optionally, the media content viewing page 306 may further include a reply information input area 306d for replying to the target comments.

[0103] In the embodiment of this application, the target product information includes the thumbnail information of the target media content associated with the target product, and the target media content and the target comments can be displayed on the media content viewing page by triggering the thumbnail information, enabling users to quickly understand the target product and the evaluation information regarding the target product through the media content, thereby improving the interaction rate between the user and the target product and ultimately improving the product transaction rate.

[0104] In an alternative embodiment, in response to a search operation based on target search information, a target search result page can be displayed in the following manner: in response to a search operation based on target search information, an initial search result page is displayed, the initial search result page includes a target filtering control, and content information blocks corresponding to at least one piece of published content, where at least one piece of published content matches the target search information; in response to a trigger operation on the target filtering control, the target search result page is displayed.

[0105] In this embodiment, the first client can, in response to a search operation based on target search information, send a search request to the server. The server, in response to the search request, determines target products that match the target search information, then determines the published content associated with the target products, and sends the determined published content associated with the target products to the first client. The first client can display an initial search result page, the initial search result page includes a target filtering control, and content information blocks corresponding to at least one piece of published content, where at least one piece of published content matches the target search information. Among them, that the published content matches the target search information can refer to at least one of the following: the published content theme of the published content matches the target search information, the target product associated with the published content matches the target search information, and the comments included in the comment area of the published content match the target search information. Among them, that the published content theme of the published content matches the target search information can mean that the published content theme of the published content is the same as or similar to the target search information. That the target product associated with the published content matches the target search information can mean that the published content is associated with a target product at the time of publication, and the associated target product matches the target search information. For example, if the associated target product is "XX top" and the target search information is "XX top", then the target product associated with the published content matches the target search information. That the comments included in the comment area of the published content match the target search information can mean that the comment area of the published content includes a target comment, the target comment includes a transaction entry for the target product, and the target product matches the target search information. The first client can, in response to a trigger operation on the target filtering control, display the target search result page.

[0106] Take Figure 3D as an example. Figure 3D FIG. 10 is a schematic diagram of the initial search result page provided by an embodiment of the present application. Among them, the initial search result page 307 includes a target filtering control 307a, that is, "available for purchase", and content information blocks corresponding to at least one piece of published content. The first client can, in response to a trigger operation on the target filtering control 307a, display the target search result page 308.

[0107] In the embodiments of the present application, the first published content including the target comment is screened through the target screening control, and the first content information block of the first published content is displayed on the target search result page. The target product information of the target product is displayed at the first associated position of the first content information block, enabling users to quickly screen out the published content in the comment area that shares the transaction entrance (product link) of the target product. These published contents express the real experience information of other users regarding the target product, which can enhance the social interaction of the search result page and the authenticity of user sharing, thereby improving the interaction rate between the user and the target product and ultimately enhancing the product transaction rate. Moreover, the "purchasable" scenario strengthens the expression and jump function of the note container for "having a link in the comment area", combining the scenario of users' product planting to seeking links within the platform.

[0108] Optionally, the target search result page may include the first content information block of the first published content and / or the second content information block of the second published content, and the target product information of the target product is displayed at the associated position of the first content information block of the first published content and / or the second content information block of the second published content. The comment area of the first published content includes the target comment, and the target comment includes the transaction entrance of the target product, that is, there is a product link of the target product published by other users in the comment area of the first published content. Then, the target product information of the target product can be displayed at the associated position of the first content information block of the first published content. The second published content is associated with the target product, that is, when the second published content is published, the product link of the target product is attached. That is to say, the second published content is the product note of the target product. Then, the target product information of the target product can be displayed at the associated position of the second content information block of the second published content.

[0109] Optionally, the initial search result page may include the first content information block of the first published content and / or the second content information block of the second published content, but the target product information of the target product will not be displayed at the associated position of the first content information block of the first published content and / or the second content information block of the second published content. After the first object clicks the target screening control, when the first client displays the target search result page, the target product information of the target product will be rendered and displayed at the associated position of the first content information block of the first published content and / or the second content information block of the second published content.

[0110] Optionally, the initial search result page may further include a live cover of a live broadcast room associated with the target product and a product card. Specifically, the server may determine a target product that matches the target search information in response to a search request sent by the first client, and then determine the published content, live broadcast, and product card associated with the target product, and send the determined published content, live broadcast, and product card associated with the target product to the first client. Then, the first client may display the published content associated with the target product, the live cover of the live broadcast room, and the product card on the initial search result page.

[0111] Take Figure 3D as an example. The initial search result page 307 displays the published content 307b associated with the target product, the live cover 307c of the live broadcast room, and the product card 307d. The first object may click on any published content, and thus the first client may display the content details page of the any published content; alternatively, the first object may click on the live cover 307c, and thus the first client may display the live interface of the live broadcast room; alternatively, the first object may click on the product card 307d, and thus the first client may perform a transaction operation on the target product. The transaction operation may be, for example, an operation of adding to the shopping cart, a purchase operation, etc. The embodiments of the present application do not make any limitations thereto.

[0112] Optionally, the forms of the cards corresponding to different product cards may be the same or different. The form of the card includes at least one of the following: the shape of the card, the transparency of the card, the shape of the constituent elements in the card, and the type of the constituent elements in the card.

[0113] The shape of the card may include a bar style, a red envelope style, or a gift box style, etc. For example, the first product card may be displayed as a bar card, the second product card may be displayed as a red envelope card, and the third product card may be displayed as a gift box card. Optionally, the shape of the card may include a rectangular style, a circular style, or a triangular style, etc. For example, the first product card may be displayed as a rectangular card, the second product card may be displayed as a circular card, and the third product card may be displayed as a triangular card.

[0114] The transparency of the card may be used to indicate the transparency degree of the product card in the second layer. For example, the transparency of the first product card may be 30%; the transparency of the second product card may be 50%, etc.

[0115] The shape of the constituent elements in the card may be used to indicate the outline, font size, font color, etc. of the constituent elements in the product card. For example, the text displayed in the first product card is in font size 5, and the text displayed in the second product card is in font size 3. Also, for example, the text displayed in the first product card is in black font; the text displayed in the second product card is in red font.

[0116] The types of constituent elements in the card may include text, icons, etc. For example, the text is displayed in the product card; the icon corresponding to the text is displayed in the second product card.

[0117] In an alternative embodiment, in response to a trigger operation on the target product information, a product details page of the target product may also be displayed, and the product details page is used for trading the target product.

[0118] In this embodiment, the first client may display the product details page of the target product in response to a trigger operation of a first object on the target product information. The trigger operation on the target product information may be a click operation, a voice operation, a gesture operation, etc., and the embodiments of the present application do not limit this. Among them, the product details page may be displayed above the target search result page; alternatively, the product details page may be independently displayed, that is, the target search result page may be redirected and displayed as the product details page. Optionally, if the product details page is displayed above the target search result page, the display area of the product details page may be less than or equal to the display area of the target search result page. For example, the product details page may be displayed above the target search result page in the form of half a layer.

[0119] Optionally, the product details page may include product details information of the target product. The product details information may include at least one of target media content associated with the target product, product name, product price, product discount information, product activity information, and product rights and interests information. Among them, the target media content may refer to a product picture or a product video of the target product. The product name may be, for example, "×× top". The product discount information may be, for example, "Reduce 10 yuan immediately". The product activity information may refer to the activity information of an ongoing activity participated by the product. For example, it may be "Reduce 5 yuan for every 100 yuan", "Free return shipping", etc. The product rights and interests information may refer to the product rights and interests guarantee carried by any object when purchasing the product, such as "Fake one compensate ten", "Seven-day price protection", etc.

[0120] Optionally, the product details page may further include a transaction control, and in response to a trigger operation on the transaction control, the target product may be traded. For example, if the transaction control is "Buy now", then the transaction control may be clicked to purchase the target product. Another example is that if the transaction control is "Add to cart", then the transaction control may be clicked to add the target product to the cart.

[0121] Take Figure 3E as an example, Figure 3EIt is a schematic diagram of a product details page provided by an embodiment of the present application. Among them, the target search result page 309 displays target product information 309a, and the first client can display the product details page 310 of the target product in response to a trigger operation on the target product information 309a. Among them, the product details page 310 includes a transaction control 310a, and the first client can transact the target product in response to a trigger operation on the transaction control 310a.

[0122] In the embodiment of the present application, by triggering the target product information, the product details page of the target product is displayed, and the target product can be transacted on the product details page, which can shorten the operation process from searching for the target product to transacting the target product, improve the efficiency of search shopping, shorten the user path, more effectively realize grass planting to grass pulling, and improve the product transaction efficiency.

[0123] In an alternative embodiment, the content details page can also be displayed in response to a trigger operation on the target product information, and the product details page is displayed above the content details page.

[0124] In this embodiment, the first client can display the content details page in response to a trigger operation of the first object on the target product information, and display the product details page above the content details page. The trigger operation on the target product information can be a click operation, a voice operation, a gesture operation, etc., and the embodiment of the present application does not limit this. Among them, if the product details page can be displayed above the content details page, then the display area of the product details page can be less than or equal to the display area of the content details page. For example, the product details page can be displayed above the content details page in the form of half a layer.

[0125] Optionally, the product details page can include the product details information of the target product. And the product details page can also include a transaction control, and the target product can be transacted in response to a trigger operation on the transaction control. For the specific description of this solution, please refer to the description of the above steps, and this solution will not be elaborated here.

[0126] Optionally, the product details page can also include a close control, and the content details page can be displayed in response to a trigger operation on the close control.

[0127] Take Figure 3F as an example. Figure 3FIt is a schematic diagram of a product details page provided by an embodiment of the present application. Among them, the target search result page 311 displays target product information 311a. The first client can respond to a trigger operation on the target product information 311a, display a content details page 312, and display a product details page 313 above the content details page. Among them, the product details page 313 includes a transaction control 313a. The first client can respond to a trigger operation on the transaction control 313a to conduct a transaction on the target product. The product details page 313 also includes a close control 313b. The first client can respond to a trigger operation on the close control 313b to display the content details page 312.

[0128] In the embodiment of the present application, after clicking on the target product information to enter the content details page, the product details page is displayed to maintain the original atmosphere attribute of the user browsing and posting content in the community, keep the original link of the posted content interaction, and the product details page can be closed through the close control in the product details page and the content details page can be displayed, which can maintain the atmosphere attribute of the community browsing and posting content, combine with the platform lifestyle e-commerce, and improve the user experience.

[0129] Optionally, in response to a trigger operation on the target product information, the content details page can be displayed, and after reaching the first preset duration, the product details page can be displayed above the content details page. Among them, after the first client responds to a trigger operation on the target product information and displays the content details page, the timing starts. At this time, the first object can browse the relevant content of the content details page. After reaching the first preset duration, the first client can display the product details page above the content details page, so that after ensuring that the object has browsed the relevant content of the content details page, the product details page can be displayed above the content details page, reducing the number of interactions, improving the usage experience of the object, and enhancing user stickiness. Among them, the first preset duration can be set according to different content details pages, and the embodiment of the present application does not limit this.

[0130] In an alternative embodiment, the target prompt information can also be displayed at the associated position of the target product information. The target prompt information is used to prompt that the transaction entry corresponding to the target product information comes from the transaction entry in the comment area of the first posted content.

[0131] In this embodiment, the associated position of the target commodity information may refer to the display position of the target commodity information or the associated position of the target commodity information, etc., and the embodiments of the present application do not make limitations in this regard. The target prompt information for prompting that the transaction entry corresponding to the target commodity information comes from the transaction entry in the comment area of the first published content can be understood as follows: The second object publishes a target comment containing the transaction entry of the target commodity in the comment area of the first published content. Then, the transaction entry corresponding to the target commodity information of the target commodity displayed at the first associated position of the first content information block is the transaction entry containing the target commodity published by the second object in the comment area of the first published content. Take Figure 3A as an example, at the associated position of the target commodity information 302b, there is a target prompt information 302c, that is, "from the comment". In the embodiments of the present application, by displaying the target prompt information at the associated position of the target commodity information, it can be prompted to the user that the transaction entry corresponding to the target commodity information comes from the transaction entry in the comment area of the first published content, improving the social interaction of the search result page and the authenticity of user sharing, thereby improving the interaction rate between the user and the target commodity and ultimately improving the commodity transaction rate.

[0132] Optionally, the target prompt information and the target commodity information may be in the same display area or different display areas. Among them, the target prompt information and the target commodity information being in the same display area can be understood as follows: When the first object clicks on the display area of the target prompt information or the target commodity information, the first client can respond to the trigger operation on the display area of the target prompt information or the target commodity information and display the commodity details page of the target commodity. The target prompt information and the target commodity information being in different display areas can be understood as follows: If the first object clicks on the display area of the target commodity information, the first client can respond to the trigger operation on the display area of the target commodity information and display the commodity details page of the target commodity; if the first object clicks on the display area of the target prompt information, the first client refuses to respond to the trigger operation on the display area of the target commodity information and display the commodity details page of the target commodity.

[0133] In an alternative embodiment, there are transaction entries for multiple commodities in the comment area of the first published content, and the transaction entry of the target commodity is the transaction entry of at least one of the transaction entries for multiple commodities.

[0134] In this embodiment, there are trading entrances for multiple commodities in the comment area of the first released content. For example, it includes the trading entrance 1 for "XX top", the trading entrance 2 for "XXX top", and the trading entrance 3 for "XX pants". Then, the trading entrance of the target commodity is the trading entrance of at least one commodity among the trading entrances of multiple commodities, and the target commodity matches the target search information. Then, the similarity between each commodity existing in the comment area and the target search information can be matched to determine the target commodity. Among them, a commodity with a similarity between each commodity and the target search information greater than or equal to the similarity threshold can be determined as the target commodity, or the similarities between each commodity and the target search information can be sorted, and the commodity with the similarity between each commodity meeting the preset ranking and the target search information is determined as the target commodity.

[0135] In an alternative embodiment, when the number of trading entrances of the target commodity is multiple, the target commodity information corresponding to each trading entrance of the target commodity is displayed alternately or superimposed at the first associated position of the first content information block.

[0136] Optionally, when the number of trading entrances of the target commodity is multiple, the target commodity information corresponding to each trading entrance of the target commodity is displayed alternately in a preset order at the first associated position of the first content information block.

[0137] Optionally, alternately displaying the trading entrances of each target commodity in a preset order may include alternately displaying the target commodity information corresponding to the trading entrances of each target commodity according to the interval between the release time of the comment to which each trading entrance belongs and the current system time; or alternately displaying the target commodity information corresponding to the trading entrances of each target commodity according to the similarity between the target commodity corresponding to each trading entrance of the target commodity and the target search information; or alternately displaying the target commodity information corresponding to the trading entrances of each target commodity in the arranged order.

[0138] Among them, displaying the target commodity information corresponding to each transaction entry of the target commodity in turn according to the interval between the release time of the comments belonging to each transaction entry and the current system time may include displaying the target commodity information corresponding to each transaction entry of the target commodity in turn according to the interval between the release time of the comments belonging to each transaction entry and the current system time from large to small. For example, the transaction entries of the multiple target commodities include transaction entry 1, transaction entry 2, and transaction entry 3, the interval between the release time of the comments belonging to transaction entry 1 and the current system time is 10 days, the interval between the release time of the comments belonging to transaction entry 2 and the current system time is 20 days, and the interval between the release time of the comments belonging to transaction entry 3 and the current system time is 30 days, then the target commodity information corresponding to transaction entry 3 may be displayed in turn in the order of first displaying the target commodity information corresponding to transaction entry 3, then displaying the target commodity information corresponding to transaction entry 2, and then displaying the target commodity information corresponding to transaction entry 1. Alternatively, displaying the target commodity information corresponding to each transaction entry of the target commodity in turn according to the interval between the release time of the comments belonging to each transaction entry and the current system time may include displaying the target commodity information corresponding to each transaction entry of the target commodity in turn according to the interval between the release time of the comments belonging to each transaction entry and the current system time from small to large. For example, the transaction entries of the multiple target commodities include transaction entry 1, transaction entry 2, and transaction entry 3, the interval between the release time of the comments belonging to transaction entry 1 and the current system time is 10 days, the interval between the release time of the comments belonging to transaction entry 2 and the current system time is 20 days, and the interval between the release time of the comments belonging to transaction entry 3 and the current system time is 30 days, then the target commodity information corresponding to transaction entry 1 may be displayed in turn in the order of first displaying the target commodity information corresponding to transaction entry 2, then displaying the target commodity information corresponding to transaction entry 3.

[0139] Among them, displaying the target product information corresponding to the transaction entrances of each target product in turn according to the similarity between the target product corresponding to the transaction entrance of each target product and the target search information may include displaying the target product information corresponding to the transaction entrances of each target product in turn in the order from large to small similarity between the target product corresponding to the transaction entrance of each target product and the target search information. For example, the transaction entrances of multiple target products include transaction entrance 1, transaction entrance 2, and transaction entrance 3. The similarity between the target product corresponding to transaction entrance 1 and the target search information is 0.7, the similarity between the target product corresponding to transaction entrance 2 and the target search information is 0.8, and the similarity between the target product corresponding to transaction entrance 1 and the target search information is 0.9. Then, the target product information corresponding to transaction entrance 3 can be displayed first, followed by the target product information corresponding to transaction entrance 2, and then the target product information corresponding to transaction entrance 1 in turn. Or, displaying the target product information corresponding to the transaction entrances of each target product in turn according to the similarity between the target product corresponding to the transaction entrance of each target product and the target search information may include displaying the target product information corresponding to the transaction entrances of each target product in turn in the order from small to large similarity between the target product corresponding to the transaction entrance of each target product and the target search information. For example, the transaction entrances of multiple target products include transaction entrance 1, transaction entrance 2, and transaction entrance 3. The similarity between the target product corresponding to transaction entrance 1 and the target search information is 0.7, the similarity between the target product corresponding to transaction entrance 2 and the target search information is 0.8, and the similarity between the target product corresponding to transaction entrance 1 and the target search information is 0.9. Then, the target product information corresponding to transaction entrance 1 can be displayed first, followed by the target product information corresponding to transaction entrance 2, and then the target product information corresponding to transaction entrance 3 in turn.

[0140] Among them, alternately displaying the target product information corresponding to the transaction entrances of each target product according to the arranged order may include alternately displaying the target product information corresponding to the transaction entrances of each target product in the order from the front to the back according to the arranged order. For example, the transaction entrances of multiple target products include transaction entrance 1, transaction entrance 2, and transaction entrance 3. The arranged order of transaction entrance 1 is set as the first arranged order, the arranged order of transaction entrance 2 is set as the second arranged order, and the arranged order of transaction entrance 3 is set as the third arranged order. Then, it can be alternately displayed in the order of first displaying the target product information corresponding to transaction entrance 1, then displaying the target product information corresponding to transaction entrance 2, and then displaying the target product information corresponding to transaction entrance 3. Or, alternately displaying the target product information corresponding to the transaction entrances of each target product according to the arranged order may include alternately displaying the target product information corresponding to the transaction entrances of each target product in the order from the back to the front according to the arranged order. For example, the transaction entrances of multiple target products include transaction entrance 1, transaction entrance 2, and transaction entrance 3. The arranged order of transaction entrance 1 is set as the first arranged order, the arranged order of transaction entrance 2 is set as the second arranged order, and the arranged order of transaction entrance 3 is set as the third arranged order. Then, it can be alternately displayed in the order of first displaying the target product information corresponding to transaction entrance 3, then displaying the target product information corresponding to transaction entrance 2, and then displaying the target product information corresponding to transaction entrance 1.

[0141] Optionally, when the number of transaction entrances of the target product is multiple, the target product information corresponding to each transaction entrance of the target product is alternately displayed at the first associated position of the first content information block in a random order.

[0142] Optionally, when the number of transaction entrances of the target product is multiple, the target product information corresponding to each transaction entrance of the target product is alternately displayed at the first associated position of the first content information block at a preset frequency. For example, if the preset frequency is 3 seconds, then one of the transaction entrances of multiple target products can be displayed every 3 seconds.

[0143] In the embodiment of the present application, when the number of transaction entrances of the target product is multiple, the target product information corresponding to each transaction entrance of the target product is alternately displayed at the first associated position of the first content information block. Under the condition that it will not occupy too much display position on the target search result page, the target product information corresponding to each transaction entrance of the target product can be sequentially displayed, so that as much target product information as possible can be displayed, the interaction rate of the target product can be improved, and further the transaction rate of the target product can be improved.

[0144] S202, in response to the trigger operation on the first content information block, display the content details page of the first published content.

[0145] Among them, the triggering operations for the first content information block may include click operations, voice operations, gesture operations, etc., and the embodiments of the present application do not limit this. The first client may, in response to the triggering operation for the first content information block, send the content identifier of the first published content to the server, and the server may send the first published content corresponding to the content identifier to the first client. The first client may render the first published content sent by the server to obtain the content details page of the first published content and display the content details page of the first published content. For Figure 3A example, the first client may, in response to the triggering operation for the first content information block 302a, display the content details page 303 of the first published content.

[0146] In an alternative embodiment, it is also possible to display the comment area of the first published content in response to the triggering operation for the content details page. The comment area of the first published content includes a target comment, and the target comment is displayed at the top or highlighted in the comment area.

[0147] In this embodiment, the triggering operation for the content details page may be a swipe operation, a gesture operation, etc., and the embodiments of the present application do not limit this. For example, the triggering operation for the content details page may be a swipe-up operation. When swiping to the comment area, the first client may display the comment area of the first published content. Among them, the comment area of the first published content includes a target comment, and the target comment is displayed at the top or highlighted in the comment area. Among them, the highlighting may be enlarged display, highlighted display, animated display, etc., and the embodiments of the present application do not limit this. The target comment includes a trading entrance for the target commodity, and the first object may click on the trading entrance to trade the target commodity.

[0148] For Figure 3G example, Figure 3G is a schematic diagram of the comment area of the first published content provided by the embodiments of the present application. Among them, the first client may, in response to the swipe-up operation for the content details page 314, display the comment area 315 of the first published content, and the target comment 315a is displayed at the top in the comment area.

[0149] In the embodiments of the present application, the target comment is displayed at the top or highlighted in the comment area, so that the object can give priority to paying attention to the target comment in the comment area, reducing the time for the object to search for the target comment, thereby improving the efficiency of commodity interaction.

[0150] In an alternative embodiment, it is also possible to display a trading entrance guiding control on the content details page; in response to the triggering operation for the trading entrance guiding control, display the comment area of the first published content and display the target comment in the comment area.

[0151] In this embodiment, the transaction entry guidance control is used to display the target comment in the comment area. Optionally, the first object can click on the transaction entry guidance control, and the first client can, in response to the trigger operation on the transaction entry guidance control, display the comment area above the content details page and display the target comment in the comment area. The display area of the comment area can be less than or equal to the display area of the content details page. For example, the comment area can be displayed above the content details page in the form of half a layer, or the comment area can be displayed above the content details page in a full-coverage form. Optionally, the first object can click on the transaction entry guidance control, and the first client can, in response to the trigger operation on the transaction entry guidance control, jump to display the comment area and display the target comment in the comment area. That is to say, when the first object clicks on the transaction entry guidance control, the first client will jump from the content details page to display the comment area and display the target comment in the comment area. The target comment includes the transaction entry of the target commodity, and the first object can click on the transaction entry to conduct a transaction on the target commodity.

[0152] Take Figure 3H as an example. Figure 3H FIG. is a schematic diagram of the comment area of the first published content provided by an embodiment of the present application. Among them, the first client can, in response to the trigger operation on the transaction entry guidance control 316a in the content details page 316, display the comment area 317 of the first published content and display the target comment 317a in the comment area 317.

[0153] Optionally, the transaction entry guidance control can be displayed in the media content area or the text content area of the content details page. Among them, the media content area is used to display the target media content of the target commodity, and the target media content can include the target commodity picture, the target commodity video, etc. The text content area is used to display the target text content of the target commodity, and the target text content can include the title of the published content and the body of the published content of the first published content.

[0154] Optionally, after reaching the second preset duration, the display of the transaction entry guidance control can be cancelled. The second preset duration can be set according to the specific application scenario, and the embodiments of the present application do not limit this. If the first object does not trigger the transaction entry guidance control after reaching the second preset duration, then the content in the content details page may be more attractive than the transaction entry of the target commodity, so the display of the transaction entry guidance control can be cancelled to ensure the content browsing experience of the object.

[0155] In the embodiments of the present application, by displaying the transaction entry guidance control on the content details page, it is possible to help the object quickly locate the target comment, reduce the time for the object to search for the target comment, and thus improve the commodity interaction efficiency.

[0156] In an alternative embodiment, a transaction entry for the target product may also be displayed on the content details page.

[0157] Among them, the first client may display a transaction entry for the target product on the content details page. Optionally, the transaction entry for the target product may be displayed in the media content area or the text content area of the content details page. The media content area is used to display the target media content of the target product, and the target media content may include a target product picture, a target product video, etc. The text content area is used to display the target text content of the target product, and the target text content may include the title of the published content of the first published content, the body of the published content, etc. Take Figure 3I as an example. Figure 3I FIG. is a schematic diagram of a transaction entry for the target product provided by an embodiment of the present application. Among them, the first client may display a transaction entry 318a for the target product on the content details page 318. The first object may click on the transaction entry 318a to transact the target product.

[0158] Optionally, after reaching the third preset duration, the transaction entry for the target product may be cancelled. The third preset duration may be set according to specific application scenarios, and the embodiments of the present application do not limit this. If the first object does not trigger the transaction entry for the target product after reaching the third preset duration, then the content in the content details page may be more attractive than the transaction entry for the target product, so the transaction entry for the target product may be cancelled to ensure the content browsing experience of the object.

[0159] In the embodiments of the present application, by displaying a transaction entry for the target product on the content details page, the object can quickly trigger the transaction entry for the target product, reducing the time for the object to find the transaction entry, thereby improving the product interaction efficiency.

[0160] In an alternative embodiment, at least one candidate sharing object may also be displayed in response to a sharing operation for the first published content; in response to a trigger operation for the target sharing object, a conversation page with the target sharing object is displayed. The target sharing object is any sharing object among the at least one candidate sharing object, and the conversation page includes a first content information block, and target product information is displayed at a third associated position of the first content information block.

[0161] In this embodiment, if the first object wants to share the first published content, then the first client can, in response to a sharing operation for the first published content, display at least one candidate sharing object. The candidate sharing object can refer to an object that has an association relationship with the first object. For example, an object followed by the first object, an object browsed by the first object, etc. The target sharing object can be any object selected by the first object from at least one candidate sharing object. Then, the first client can, in response to a triggering operation for the target sharing object, share the first published content to the target sharing object and display a conversation page with the target sharing object. The conversation page includes a first content information block, and target product information is displayed at a third associated position of the first content information block. The third associated position of the first content information block can be the display position of the first content information block, or an adjacent position of the first content information block, etc. The embodiments of the present application do not limit this. Optionally, the third associated position can be the same position or a different position from the first associated position. The embodiments of the present application do not limit this.

[0162] Optionally, in response to a triggering operation for the first content information block of the first published content, at least one candidate sharing object can be displayed; in response to a triggering operation for the target sharing object, a conversation page with the target sharing object can be displayed. The target sharing object is any sharing object among at least one candidate sharing object. The conversation page includes a first content information block, and target product information is displayed at a third associated position of the first content information block. The triggering operation for the first content information block of the first published content can be a long-press operation, a voice operation, etc. The embodiments of the present application do not limit this.

[0163] Optionally, the content details page can include a sharing control. Then, in response to a triggering operation for the content sharing control, at least one candidate sharing object can be displayed; in response to a triggering operation for the target sharing object, a conversation page with the target sharing object can be displayed. The target sharing object is any sharing object among at least one candidate sharing object. The conversation page includes a first content information block, and target product information is displayed at a third associated position of the first content information block.

[0164] Optionally, the target sharing object can be a single object. For example, any friend of the first object, any object followed by the first object, etc. For Figure 3J example, Figure 3JIt is a schematic diagram of a conversation page provided by an embodiment of the present application. Among them, the target sharing object is Object 3, that is, a single object. In the conversation page 319 with Object 3, it includes a first content information block 319a, and target product information 319b is displayed at the third associated position of the first content information block. Optionally, a transaction for the target product can be performed in response to a trigger operation on the target product information. That is to say, Object 3 can click on the target product information to perform a transaction on the target product. Optionally, a content details page can be displayed in response to a trigger operation on the first content information block.

[0165] Optionally, the target sharing object can be a group object. For example, a group that the first object has joined. Figure 3J Taking [as an example], among them, the target sharing object is the group "×× Squad", that is, a group object. In the conversation page 320 of the group "×× Squad", it includes a first content information block 320a, and target product information 320b is displayed at the third associated position of the first content information block. Optionally, a transaction for the target product can be performed in response to a trigger operation on the target product information. That is to say, any member in the group "×× Squad" can click on the target product information to perform a transaction on the target product. Optionally, a content details page can be displayed in response to a trigger operation on the first content information block.

[0166] In the embodiments of the present application, by sharing the first published content to the target sharing object and displaying the first content information block on the conversation page, with the target product information displayed at the third associated position of the first content information block, the real experience information of other users regarding the target product can be displayed on the conversation page, and it can attract the target sharing object to interact with the target product or the first published content. Thus, the interaction rate between the user and the target product and the interaction rate with the first published content can be improved, and ultimately the product transaction rate can be increased.

[0167] In an embodiment of the present application, in response to a search operation based on target search information, a target search result page is displayed. The target search result page includes a first content information block of a first published content. The comment area of the first published content includes a target comment, and the target comment includes a transaction entry for a target product. Target product information of the target product is displayed at a first associated position of the first content information block, and the target product matches the target search information. In response to a trigger operation on the first content information block, a content details page of the first published content is displayed. By displaying the first content information block of the first published content posted by other users on the target search result page, and when there is a target comment containing a transaction entry for the target product in the comment area of the first published content, displaying the target product information of the target product at the first associated position of the first content information block, the real experience information of other users regarding the target product can be displayed on the target search result page, enhancing the social interactivity of the search result page and the authenticity of user sharing, thereby improving the interaction rate between the user and the target product and ultimately increasing the product transaction rate.

[0168] Based on the above description, please refer to Figure 4 , Figure 4 which is a schematic flowchart of another method for displaying product information provided by an embodiment of the present application. As Figure 4 shown, the method for displaying product information includes but is not limited to steps S401 to S406, where:

[0169] S401. The client sends a search request to the server in response to a search operation based on target search information.

[0170] For example, the client can display a search page, and the search page can include a search information input box. The first object can input the target search information in the search information input box by means of text input, voice input, or image input. That is to say, the first object performs a search operation based on the target search information. The first client can send a search request to the server in response to the search operation based on the target search information, and the search request carries the target search information. Herein, the client mentioned in this solution and the first client in the above embodiment are the same client.

[0171] S402. The server obtains at least one published content that matches the target search information.

[0172] Among them, the matching between the published content and the target search information may refer to at least one of the following: the topic of the published content matches the target search information, the target product associated with the published content matches the target search information, and the comments included in the comment area of the published content match the target search information. Among them, the matching between the topic of the published content and the target search information may mean that the topic of the published content is the same as or similar to the target search information. The matching between the target product associated with the published content and the target search information may mean that the published content is associated with the target product at the time of publication, and the associated target product matches the target search information. For example, if the associated target product is "XX top" and the target search information is "XX top", then the target product associated with the published content matches the target search information. The matching between the comments included in the comment area of the published content and the target search information may mean that the comment area of the published content includes a target comment, the target comment includes a transaction entry for the target product, and the target product matches the target search information.

[0173] The server may, in response to a search request, determine a target product that matches the target search information, and then determine the published content associated with the target product.

[0174] Optionally, the server may compare the product information of each product in the product database with the target search information in response to a search request, obtain the similarity between the target search information and the product information of each product, and determine the product with a similarity greater than a preset similarity threshold as the target product.

[0175] Optionally, the target product may be found by the server in the product database based on the target search information and the preference information of the first account of the first object. The preference information is determined by the server based on the identity information and / or historical behavior data of the first account. The historical behavior data includes at least one of the following: the historical search information of the first account in the first historical time period, and the interaction data generated by the first account interacting with any media data in the second historical time period. The operations of the first account interacting with any media data in the second historical time period may include interaction behaviors such as adding to cart, browsing, liking, collecting, and commenting.

[0176] For example, the server may compare the product information of each product in the product database with the target search information, obtain the similarity between the target search information and the product information of each product, and determine candidate products with a similarity greater than a first preset ratio threshold. Then, the server may compare the product information of each candidate product with the preference information of the first account, obtain the similarity between the preference information of the first account and the product information of each product, determine the product with a similarity greater than a second preset ratio threshold, and use the product with a similarity greater than the second preset ratio threshold as the target product.

[0177] Optionally, the server may determine that the published content associated with the target product may include: comparing each piece of published content in the published content library with the target product, obtaining the similarity between the target product and each piece of published content, and determining the published content with a similarity greater than a preset similarity threshold as the published content associated with the target product. For example, if the theme of a piece of published content matches the target product, then the similarity between the piece of published content and the target product is greater than the preset similarity threshold. Or, if a piece of published content is associated with a transaction entry for the target product, that is, the published content is a product release content (product note) about the target product, then the similarity between the piece of published content and the target product is greater than the preset similarity threshold. Or, if the comments in the comment area of a piece of published content include the transaction entry for the target product, then the similarity between the piece of published content and the target product is greater than the preset similarity threshold.

[0178] Optionally, the server may also, in response to a search request, determine the target product that matches the target search information, and then determine at least one of the published content, live room, and product card that matches the target product.

[0179] Among them, the live room that matches the target product can be understood as: when the host object of the live room creates the live room, the target product is added, or the host object adds the target product during the live broadcast process. Then the server can bind the target product to the live room, and the live room matches the target product. Among them, the product card associated with the target product may refer to: the product information displayed on the product card is the product information of the target product, and the target product can be traded by clicking on the product card.

[0180] S403. The server sends at least one piece of published content that matches the target search information to the client.

[0181] Optionally, the server may send at least one of the published content, live room, and product card that matches the target product to the client.

[0182] S404. The client displays the initial search result page, which includes a target filtering control and content information blocks corresponding to at least one piece of published content, and at least one piece of published content matches the target search information.

[0183] After receiving at least one piece of published content, the client may render and display the content information blocks corresponding to at least one piece of published content on the initial search result page, and the client will also render and display the target filtering control on the initial search result page.

[0184] Optionally, after the client receives at least one of the published content, live broadcast room, and product card that matches the target product, it can render and display at least one of the content information block corresponding to the published content that matches the target product, the live broadcast cover of the live broadcast room, and the product card on the initial search result page.

[0185] S405. The client responds to the trigger operation on the target filtering control and displays the target search result page.

[0186] The client can respond to the trigger operation on the target filtering control, determine the first published content in at least one published content that matches the target search information. The comment area of the first published content includes the target comment, and the target comment includes the transaction entry of the target product. Then, it renders and displays the first content information block of the first published content, and renders and displays the product information of the target product at the first associated position of the first content information block.

[0187] Optionally, the client can respond to the trigger operation on the target filtering control, determine the second published content in at least one published content that matches the target search information. The second published content is associated with the transaction entry of the target product. Then, it renders and displays the second content information block of the second published content, and renders and displays the product information of the target product at the first associated position of the second content information block. Among them, the second published content is associated with the target product, that is, when the second published content is released, the product link of the target product is mounted. That is to say, the second published content is the product note of the target product. Then, the target product information of the target product can be displayed at the associated position of the second content information block of the second published content.

[0188] S406. The client responds to the trigger operation on the first content information block and displays the content details page of the first published content.

[0189] The client can respond to the trigger operation on the first content information block, send a content acquisition request to the server. The server can respond to the content acquisition request, acquire the content details information of the first published content, and send the acquired content details information of the first published content to the client. Thus, the client can render and display the content details page of the first published content based on the content details information of the first published content.

[0190] In an embodiment of the present application, the client sends a search request to the server in response to a search operation based on target search information. The server obtains at least one published content that matches the target search information, and the server sends the at least one published content that matches the target search information to the client. The client displays an initial search result page, which includes a target filtering control and content information blocks corresponding to at least one published content. The at least one published content matches the target search information. The client displays a target search result page in response to a trigger operation on the target filtering control, and the client displays a content details page of a first published content in response to a trigger operation on a first content information block. By displaying the first content information block of the first published content posted by other users on the target search result page, and when there is a target comment containing a transaction entry for the target product in the comment area of the first published content, displaying the target product information of the target product at a first associated position of the first content information block, it is possible to display the real experience information of other users regarding the target product on the target search result page, enhancing the social interactivity of the search result page and the authenticity of user sharing. Thus, the interaction rate between the user and the target product can be increased, and ultimately the product transaction rate can be improved.

[0191] An embodiment of the present application also provides a computer storage medium, in which program instructions are stored. When the program instructions are executed, they are used to implement the corresponding methods described in the above embodiments.

[0192] An embodiment of the present application provides a computer program product, which includes a computer program. The computer program is stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, causing the computer device to execute the corresponding methods described in the above embodiments.

[0193] See again Figure 5 , Figure 5 is a schematic structural diagram of a product information display device provided by an embodiment of the present application.

[0194] In an implementation manner of the product information display device according to an embodiment of the present application, the product information display device includes the following structure.

[0195] A display unit 501, configured to display a target search result page in response to a search operation based on target search information, where the target search result page includes a first content information block of a first published content, the comment area of the first published content includes a target comment, the target comment includes a transaction entry for a target product, and target product information of the target product is displayed at a first associated position of the first content information block, and the target product matches the target search information;

[0196] The display unit 501 is further configured to display a content details page of the first published content in response to a trigger operation on the first content information block.

[0197] In one embodiment, comment information of the target comment is displayed at a second associated position of the first content information block, and the comment information includes reply information for the target product and / or product description information of the target product.

[0198] In one embodiment, the target product information includes thumbnail information of target media content associated with the target product; the display unit 501 is further configured to:

[0199] In response to a trigger operation on the thumbnail information, display a media content viewing page, where the media content viewing page includes the target media content and the target comment.

[0200] In one embodiment, the display unit 501 may further be configured to:

[0201] In response to a trigger operation on the content details page, display a comment area of the first published content, where the comment area of the first published content includes the target comment, and the target comment is displayed at the top or prominently in the comment area; or,

[0202] Display a transaction entry guide control on the content details page; in response to a trigger operation on the transaction entry guide control, display the comment area of the first published content and display the target comment in the comment area; or,

[0203] Display a transaction entry of the target product on the content details page.

[0204] In one embodiment, the display unit 501, in response to a search operation based on target search information, displays a target search result page, and may be configured to:

[0205] In response to a search operation based on target search information, display an initial search result page, where the initial search result page includes a target filtering control and content information blocks corresponding to at least one published content, and the at least one published content matches the target search information;

[0206] In response to a trigger operation on the target filtering control, display the target search result page.

[0207] In one embodiment, the display unit 501 may further be configured to:

[0208] In response to a trigger operation for the target commodity information, display a commodity detail page for the target commodity, where the commodity detail page is used for trading the target commodity; or,

[0209] In response to a trigger operation for the target commodity information, display the content detail page and display the commodity detail page above the content detail page.

[0210] In one implementation, the display unit 501 can also be used for:

[0211] Display a target prompt message at an associated position of the target commodity information, where the target prompt message is used to prompt that the trading entrance corresponding to the target commodity information comes from the trading entrance in the comment area of the first published content.

[0212] In one implementation, the display unit 501 can also be used for:

[0213] In response to a sharing operation for the first published content, display at least one candidate sharing object;

[0214] In response to a trigger operation for a target sharing object, display a session page for the target sharing object, where the target sharing object is any sharing object among the at least one candidate sharing object, and the session page includes the first content information block, and the target commodity information is displayed at a third associated position of the first content information block.

[0215] In one implementation, there are trading entrances for multiple commodities in the comment area of the first published content, and the trading entrance for the target commodity is the trading entrance for at least one commodity among the trading entrances for the multiple commodities;

[0216] When the number of trading entrances for the target commodity is multiple, display the target commodity information corresponding to the trading entrances of each target commodity alternately or superimposed at a first associated position of the first content information block.

[0217] In the embodiments of the present application, the display unit 501 displays a target search result page in response to a search operation based on target search information. The target search result page includes a first content information block of a first published content. The comment area of the first published content includes a target comment, and the target comment includes a transaction entry for a target commodity. The target commodity information of the target commodity is displayed at a first associated position of the first content information block, and the target commodity matches the target search information. In response to a trigger operation on the first content information block, the content details page of the first published content is displayed. By displaying the first content information block of the first published content by other users on the target search result page, and when there is a target comment including a transaction entry for the target commodity in the comment area of the first published content, the target commodity information of the target commodity is displayed at the first associated position of the first content information block, the real experience information of other users for the target commodity can be displayed on the target search result page, improving the social interaction of the search result page and the authenticity of user sharing. Thereby, the interaction rate between the user and the target commodity can be improved, and ultimately the commodity transaction rate can be improved.

[0218] See again Figure 6 , Figure 6 FIG. is a schematic structural diagram of a computer device provided by an embodiment of the present application. The computer device of the embodiment of the present application includes structures such as a power supply module, and includes a processor 601, a memory 602, and a communication interface 603. Data can be exchanged between the processor 601, the memory 602, and the communication interface 603, and the processor 601 implements the corresponding commodity information display method.

[0219] The memory 602 may include a volatile memory, such as a random-access memory (RAM); the memory 602 may also include a non-volatile memory, such as a flash memory, a solid-state drive (SSD), etc.; the memory 602 may further include a combination of the above types of memories.

[0220] The processor 601 may be a central processing unit (CPU). The processor 601 may also be a combination of a CPU and a GPU. In the computer device, multiple CPUs and GPUs may be included as needed for the corresponding commodity information display. In one embodiment, the memory 602 is used to store program instructions. The processor 601 may call the program instructions to implement various methods involved in the above embodiments of the present application.

[0221] The communication interface 603 may include a display screen, a microphone, or a speaker, etc.

[0222] In a possible implementation, the processor 601 of the computer device calls the program instructions stored in the memory 602 to display a target search result page in response to a search operation based on target search information through the communication interface 603. The target search result page includes a first content information block of a first published content. The comment area of the first published content includes a target comment, and the target comment includes a transaction entry for a target commodity. Target commodity information of the target commodity is displayed at a first associated position of the first content information block, and the target commodity matches the target search information. In response to a trigger operation on the first content information block, a content details page of the first published content is displayed.

[0223] In one implementation, comment information of the target comment is displayed at a second associated position of the first content information block, and the comment information includes reply information for the target commodity and / or commodity description information of the target commodity.

[0224] In one implementation, the target commodity information includes thumbnail information of target media content associated with the target commodity. The processor 601 can perform the following operations through the communication interface 603:

[0225] In response to a trigger operation on the thumbnail information, a media content viewing page is displayed, and the media content viewing page includes the target media content and the target comment.

[0226] In one implementation, the processor 601 can also perform the following operations through the communication interface 603:

[0227] In response to a trigger operation on the content details page, the comment area of the first published content is displayed. The comment area of the first published content includes the target comment, and the target comment is displayed at the top or prominently in the comment area; or,

[0228] A transaction entry guiding control is displayed on the content details page. In response to a trigger operation on the transaction entry guiding control, the comment area of the first published content is displayed, and the target comment is displayed in the comment area; or,

[0229] A transaction entry for the target commodity is displayed on the content details page.

[0230] In one implementation, when the processor 601 displays a target search result page in response to a search operation based on target search information through the communication interface 603, the following operations can be performed:

[0231] In response to a search operation based on target search information, an initial search result page is displayed, where the initial search result page includes a target filtering control and content information blocks corresponding to at least one piece of published content, and the at least one piece of published content matches the target search information;

[0232] In response to a trigger operation on the target filtering control, the target search result page is displayed.

[0233] In one implementation, the processor 601 can perform the following operations through the communication interface 603:

[0234] In response to a trigger operation on the target product information, a product details page of the target product is displayed, and the product details page is used for trading the target product; or,

[0235] In response to a trigger operation on the target product information, a content details page is displayed, and a product details page is displayed above the content details page.

[0236] In one implementation, the processor 601 can perform the following operations through the communication interface 603:

[0237] A target prompt message is displayed at an associated position of the target product information, and the target prompt message is used to prompt that the trading entry corresponding to the target product information comes from a trading entry in the comment area of the first piece of published content.

[0238] In one implementation, the processor 601 can perform the following operations through the communication interface 603:

[0239] In response to a sharing operation on the first piece of published content, at least one candidate sharing object is displayed;

[0240] In response to a trigger operation on a target sharing object, a conversation page with the target sharing object is displayed. The target sharing object is any sharing object among the at least one candidate sharing object, and the conversation page includes the first content information block, and the target product information is displayed at a third associated position of the first content information block.

[0241] In one implementation, there are trading entries for multiple products in the comment area of the first piece of published content, and the trading entry for the target product is a trading entry for at least one of the multiple products;

[0242] When the number of trading entries for the target product is multiple, the target product information corresponding to each trading entry for the target product is alternately displayed or superimposed and displayed at a first associated position of the first content information block.

[0243] In an embodiment of the present application, the processor 601 responds to a search operation based on target search information through the communication interface 603 to display a target search result page, where the target search result page includes a first content information block of a first published content, the comment area of the first published content includes a target comment, the target comment includes a transaction entry for a target commodity, the target commodity information of the target commodity is displayed at a first associated position of the first content information block, and the target commodity matches the target search information; in response to a trigger operation on the first content information block, a content details page of the first published content is displayed. By displaying the first content information block of the first published content posted by other users on the target search result page, and when there is a target comment containing a transaction entry for the target commodity in the comment area of the first published content, the target commodity information of the target commodity is displayed at the first associated position of the first content information block, the real experience information of other users regarding the target commodity can be displayed on the target search result page, improving the social interactivity of the search result page and the authenticity of user sharing, thereby increasing the interaction rate between the user and the target commodity and ultimately increasing the commodity transaction rate.

[0244] Those of ordinary skill in the art can understand all or part of the processes in the above method embodiments. The processes can be completed by relevant hardware instructed by a computer program. The program can be stored in a computer-readable storage medium. When the program is executed, it can include the processes of the above method embodiments. The foregoing storage medium includes: various media such as ROM, random access memory (RAM), magnetic disk, or optical disk that can store program code.

[0245] The foregoing disclosure only shows some embodiments of the present application. Certainly, the scope of rights of the present application cannot be limited thereby. Those of ordinary skill in the art can understand all or part of the processes in the above embodiments, and the equivalent changes made according to the claims of the present application still fall within the scope covered by the present application.

Claims

1. A method for displaying commodity information, characterized in that, The method includes: In response to a search operation based on target search information, display a target search result page, where the target search result page includes a first content information block of a first published content, the comment area of the first published content includes a target comment, the target comment includes a transaction entry for a target commodity, and target commodity information of the target commodity is displayed at a first associated position of the first content information block, and the target commodity matches the target search information; In response to a trigger operation on the first content information block, display a content details page of the first published content.

2. The method according to claim 1, wherein Comment information of the target comment is displayed at a second associated position of the first content information block, and the comment information includes reply information for the target commodity and / or commodity description information of the target commodity.

3. The method according to claim 1, wherein The target commodity information includes thumbnail information of target media content associated with the target commodity; the method further includes: In response to a trigger operation on the thumbnail information, display a media content viewing page, and the media content viewing page includes the target media content and the target comment.

4. The method according to claim 1, wherein The method further includes: In response to a trigger operation on the content details page, display the comment area of the first published content, and the comment area of the first published content includes the target comment, and the target comment is displayed at the top or prominently displayed in the comment area; or, Display a transaction entry guide control on the content details page; in response to a trigger operation on the transaction entry guide control, display the comment area of the first published content and display the target comment in the comment area; or, Display a transaction entry for the target commodity on the content details page.

5. The method according to claim 1, wherein The step of, in response to a search operation based on target search information, display a target search result page includes: In response to a search operation based on target search information, display an initial search result page, the initial search result page includes a target filtering control, and content information blocks corresponding to at least one published content, and the at least one published content matches the target search information; In response to a trigger operation on the target filtering control, display the target search result page.

6. The method according to claim 1, characterized in that, The method further includes: In response to a trigger operation on the target commodity information, display a commodity details page for trading the target commodity; or, In response to a trigger operation on the target commodity information, display the content details page and display the commodity details page above the content details page.

7. The method according to claim 1, characterized in that The method further includes: Display target prompt information at an associated position of the target commodity information, and the target prompt information is used to prompt that the transaction entry corresponding to the target commodity information comes from the transaction entry in the comment area of the first published content.

8. The method according to claim 1, wherein The method further includes: In response to a sharing operation on the first published content, display at least one candidate sharing object; In response to a trigger operation for a target sharing object, display a conversation page with the target sharing object, where the target sharing object is any one of the at least one candidate sharing object, and the conversation page includes the first content information block, and the target product information is displayed at a third associated position of the first content information block.

9. The method according to claim 1, characterized in that, There are trading entrances for multiple products in the comment area of the first published content, and the trading entrance for the target product is the trading entrance for at least one of the multiple products. When the number of trading entrances for the target product is multiple, the target product information corresponding to the trading entrances of each target product is alternately displayed or superimposed and displayed at a first associated position of the first content information block.

10. A commodity information display device, characterized in that, The device includes: A display unit, configured to display a target search result page in response to a search operation based on target search information, where the target search result page includes a first content information block of a first published content, the comment area of the first published content includes a target comment, the target comment includes a trading entrance for a target product, and the target product information of the target product is displayed at a first associated position of the first content information block, and the target product matches the target search information. The display unit is further configured to display a content details page of the first published content in response to a trigger operation for the first content information block.

11. A computer device, characterized in that, The computer device includes a memory, a communication interface, and a processor, where the memory, the communication interface, and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the product information display method according to any one of claims 1 to 9.

12. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, it implements the product information display method according to any one of claims 1 to 9.

13. A computer program product, characterized in that, The computer program product includes a computer program, and the computer program is stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, so that the computer device executes the product information display method according to any one of claims 1 to 9.

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