Hospital marketing platform service providing method and device

Abstract

The invention provides a hospital marketing platform service providing method and device. According to one embodiment of the present invention, a hospital marketing platform service providing method may include a step of receiving marketing information including discount information from a hospital terminal of a hospital that wants to attract patients for marketing, and a step of receiving an information providing request from a terminal of a small and medium-sized enterprise that wants to provide medical welfare for employees. And a step of providing the marketing information to the enterprise terminal on the basis of the request.

Description

Technical Field

[0001] The present invention relates to a method and device for providing hospital marketing platform services. Background Art

[0002] The following description merely provides background information related to the embodiments of the present invention and does not constitute prior art.

[0003] The hospital wants to use portal website advertising, outdoor media, etc. to promote and attract customers, but using existing advertising media may incur excessive costs, and the instability of advertising effects always exists.

[0004] Furthermore, when hospitals prepare advertising materials, they have to search for each hospital one by one in order to compare their services and prices.

[0005] With the increase in the number of hospitals and the intensification of competition among hospitals, it is necessary for each hospital to introduce a systematic system or platform as a solution to ensure patients and manage existing patient customers.

[0006] A systematic system or platform can improve services to existing patients based on hospital information, maintain excellent patient customers, achieve lifelong customerization, and actively manage and attract patient customers by expanding the potential patient customer base and attracting new patient customers.

[0007] On the other hand, corporate employees are sensitive to price discounts on medical services, and they often achieve high employee satisfaction through partnerships with companies offering discounted medical fees. Therefore, companies also need a platform service that can reduce excessive marketing costs, confirm customer conversion rates, and leverage hospital marketing information to provide medical benefits to employees. Summary of the Invention

[0008] Problems to be solved by the invention

[0009] The present invention aims to provide hospital marketing platform services.

[0010] Furthermore, the present invention aims to provide a connection platform service for hospitals that wish to attract new patients and for businesses that wish to provide healthcare benefits to their employees.

[0011] In addition, the present invention aims to utilize the personal medical data of corporate employees to provide targeted marketing information.

[0012] Means used to solve problems

[0013] To achieve the objective, according to one embodiment of the present invention, a hospital marketing platform service providing method may include the steps of receiving marketing information containing discount information from a hospital terminal of a hospital that wishes to conduct marketing to attract patients, receiving an information provision request from a small and medium-sized enterprise terminal that wishes to provide medical benefits to its employees, and providing the marketing information to the enterprise terminal based on the request.

[0014] After the step of receiving the marketing information, the step also includes generating an authentication code corresponding to the marketing information. The authentication code is a code presented by the patient when visiting the hospital to enjoy a discount on medical treatment fees, or it can be a code that proves that the patient has visited the hospital through the marketing information.

[0015] The step of providing the marketing information may include providing the enterprise terminal with the authentication code.

[0016] The step of receiving the information provision request also includes the step of receiving the first personal medical data from the employee of the small and medium-sized enterprise from the enterprise side. The first personal medical data may include the employee's past medical experience and physical examination results, as well as the questionnaire results obtained after conducting a questionnaire survey on the employee's medical preferences and behavioral patterns.

[0017] Before the step of providing the marketing information, the step also includes a step of generating personalized marketing information for the employees based on the marketing information and the first personal medical data using an artificial intelligence learning model. The artificial intelligence learning model may include a first artificial intelligence learning model and a second artificial intelligence learning model. Personalized marketing information is generated based on the first artificial intelligence learning model and a judgment of whether the first personal medical data matches.

[0018] The step of generating the personalized marketing information may also include the step of using the first artificial intelligence learning model to determine whether the first personal medical data and the marketing information match, and when determining whether the first personal medical data and the marketing information match, using the second artificial intelligence learning model to generate personalized marketing information of the first employee corresponding to the first personal medical data based on the content contained in the marketing information.

[0019] The step of determining whether the match occurs may include calculating the similarity between the first personal medical data and the marketing information using the first artificial intelligence learning model, and determining that the first personal medical data matches the marketing information if the similarity exceeds a set standard similarity.

[0020] After the step of providing the marketing information, when the employees of the small and medium-sized enterprise receive medical treatment in the hospital through the authentication code, it may include the step of receiving second personal medical treatment data corresponding to the medical treatment from the hospital terminal, and the step of storing the second personal medical treatment data in the medical subject database corresponding to the second personal medical treatment data.

[0021] The step of generating the personalized marketing information may also include the step of generating personalized marketing information for each employee based on the marketing information, the first personal medical data and the second personal medical data using the artificial intelligence learning model.

[0022] In addition, according to one embodiment of the present invention, the hospital marketing platform service providing device includes a memory for recording at least one program and a processor for running the program, and the program may include the steps of receiving marketing information containing discount information from a hospital terminal of a hospital that wishes to conduct marketing to attract patients, receiving an information provision request from a small and medium-sized enterprise terminal that wishes to provide medical benefits to its employees, and providing the marketing information to the enterprise terminal based on the request. Execution command.

[0023] Effects of the Invention

[0024] According to the present invention, a hospital marketing platform service can be provided.

[0025] Furthermore, according to the present invention, connection platform services can be provided for hospitals that wish to attract new patients and for businesses that wish to provide medical benefits to their employees.

[0026] Furthermore, according to the present invention, the personal medical data of enterprise employees can be used to provide customized marketing information. BRIEF DESCRIPTION OF THE DRAWINGS

[0027] Figure 1 It is a block diagram representing an entity providing hospital marketing platform services according to an embodiment of the present invention.

[0028] Figure 2 It is an action flow chart showing a method for providing hospital marketing platform services according to an embodiment of the present invention.

[0029] Figure 3 It is an action flow chart showing a method for providing hospital marketing platform services according to an embodiment of the present invention.

[0030] Figure 4 It is an action flow chart showing a method for providing hospital marketing platform services according to an embodiment of the present invention.

[0031] Figure 5 is a diagram showing a computer system according to an embodiment of the present invention.

[0032] Figure 6 It is an overview of the existing hospital marketing services provided through marketing agencies.

[0033] Figure 7 is a diagram schematically showing a method for providing hospital marketing platform services according to an embodiment of the present invention.

[0034] Description of Reference Numerals

[0035] 110: Hospital marketing platform service provider

[0036] 120: Hospital terminal 130: Enterprise terminal

[0037] 1000: Computer System 1010: Processor

[0038] 1020: Bus 1030: Memory

[0039] 1031: ROM 1032: RAM

[0040] 1040: User interface input devices

[0041] 1050: User interface output device

[0042] 1060: Storage 1070: Network Interface

[0043] 1080: Network DETAILED DESCRIPTION

[0044] The present invention is described in detail below with reference to the accompanying drawings. Detailed descriptions of the functions and configurations of the present invention that may be redundant or unnecessarily obscure are omitted. The embodiments of the present invention are provided to more fully explain the present invention to those with average knowledge in the field. Therefore, the shapes and sizes of elements in the figures may be exaggerated for clarity.

[0045] Although "first" or "second" are used to describe various components, these components are not limited by these terms. These terms can only be used to distinguish one component from another. Therefore, the first component mentioned below may be the second component in the technical concept of the present invention.

[0046] Throughout this list, when a section “includes” a component, it means that it may include more other components, rather than excluding other components, unless specifically stated otherwise.

[0047] Hereinafter, the present invention will be described in detail with reference to the accompanying drawings showing embodiments thereof.

[0048] Figure 1FIG. 1 is a block diagram illustrating identifying the subject of sashimi fish species from an image according to an embodiment of the present invention.

[0049] like Figure 1 As shown, the subject of image recognition of sashimi fish species in one embodiment of the present invention includes a hospital marketing platform service providing device 110, a hospital terminal 120 and an enterprise terminal 130.

[0050] The hospital marketing platform service providing device 110 may be a device that provides the enterprise terminal 130 with marketing information received from the hospital terminal 120 .

[0051] The hospital marketing platform service providing apparatus 110 may receive marketing information including discount information from the hospital terminal 120 of the hospital to which marketing is desired.

[0052] The hospital marketing platform service providing device 110 may be a device that receives an information provision request from a small or medium-sized enterprise terminal 130 that wishes to provide medical benefits to its employees.

[0053] The hospital marketing platform service providing device 110 may be a device that provides the enterprise terminal 130 with marketing information received from the hospital terminal 120 .

[0054] The hospital terminal 120 and the enterprise terminal 130 may be devices running an application program that provides hospital marketing platform services.

[0055] The hospital terminal 120 may be a device that provides marketing information including discount information for attracting patients on the hospital marketing platform service providing device 110 .

[0056] The enterprise terminal 130 may be a device that provides a request for providing medical benefits to the hospital marketing platform service provider 110 and receives marketing information from the hospital marketing platform service provider 110 .

[0057] The hospital marketing platform service providing device 110 and the hospital terminal 120, and the hospital marketing platform service providing device 110 and the enterprise terminal 130 can be connected to each other through a communication network.

[0058] A communication network refers to a connection path for sending and receiving data between the entities. For example, a communication network may include wired networks such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), and ISDNs (Integrated Service Digital Networks), or wireless networks such as wireless LANs, CDMA, Bluetooth, and satellite communications. However, the scope of communication networks applicable to the present invention is not limited to these.

[0059] Figure 2 It is an action flow chart showing a method for providing hospital marketing platform services according to an embodiment of the present invention.

[0060] like Figure 2 As shown, according to one embodiment of the present invention, the hospital marketing platform service providing method may first receive marketing information containing discount information from a hospital terminal of a hospital that wishes to conduct marketing to attract patients S210.

[0061] Among them, marketing information includes information on medical treatment projects provided by the hospital, including non-salary medical treatment projects, and may include information related to patient payment, including discount information.

[0062] Furthermore, there may be no actual costs incurred in receiving marketing communications.

[0063] In addition, marketing information can be received from multiple hospital terminals to obtain marketing information for each hospital.

[0064] Next, an information provision request S220 may be received from an enterprise side of a small or medium-sized enterprise that wishes to provide medical benefits to its employees.

[0065] Next, based on the requirement, the marketing information may be provided to the enterprise terminal S230.

[0066] At this point, there may be no actual costs incurred in providing marketing information.

[0067] For example, among multiple marketing messages, businesses can provide the marketing information they want.

[0068] Figure 3 It is an action flow chart showing a method for providing hospital marketing platform services according to an embodiment of the present invention.

[0069] like Figure 3 As shown, according to one embodiment of the present invention, the hospital marketing platform service providing method can generate an authentication code corresponding to the marketing information after the step of receiving the marketing information S310.

[0070] At this time, the authentication code may be a code prompted when the patient goes to the hospital to enjoy a discount on medical treatment fees.

[0071] In addition, the authentication code may be a code proving that the patient has visited the hospital through the marketing information.

[0072] For example, patients can use a verification code to visit a hospital, but due to the contract terms with the hospital, they may not incur charges until the actual visit. In addition, patients can receive treatment at a lower cost than other discounted options such as the internet or self-help.

[0073] According to one example, different verification codes can be generated for multiple marketing messages. In this way, if you provide a verification code that matches that of a hospital, you can enjoy the treatment fee discount, but if you provide a verification code from another hospital, you will not be able to enjoy the marketing message discount.

[0074] According to one example, if marketing information is provided to an enterprise terminal, information including an authentication code may be provided.

[0075] According to a real-time example, if an information provision request is received from an enterprise side, the first personal diagnosis and treatment data from employees of small and medium-sized enterprises can be received.

[0076] At this time, the first personal medical data may include the employee's past medical experience and physical examination results, as well as questionnaire results obtained after conducting a questionnaire survey on the employee's medical preferences and behavioral patterns.

[0077] For example, you can conduct a questionnaire survey in advance to understand which types of medical treatment your employees prefer and what behavioral patterns they exhibit when they go to the hospital. You can then receive the survey results and use them to generate and provide targeted marketing information to your employees.

[0078] According to an implementation example, before the step of providing marketing information, personalized marketing information can be generated for each of the employees based on the marketing information and the first personal medical data using an artificial intelligence learning model.

[0079] At this time, the artificial intelligence learning model may include a first artificial intelligence learning model, which determines whether the marketing information and the first person's medical data match based on the first artificial intelligence learning model, and a second artificial intelligence learning model that generates personalized marketing information based on whether the first artificial intelligence learning model matches.

[0080] Based on real-time examples, AI learning models can be used to generate personalized marketing information.

[0081] Specifically, the first artificial intelligence learning model can be used to determine whether the first personal medical data and the marketing information match.

[0082] Secondly, if it is considered that the first personal medical data matches the marketing information, the second artificial intelligence learning model can be used to generate personalized marketing information of the first employee corresponding to the first personal medical data based on the content contained in the marketing information.

[0083] According to a real-time example, a match can be determined by the similarity between the first person's medical data and marketing information.

[0084] Specifically, the first artificial intelligence learning model can be used to calculate the similarity between the first personal medical data and the marketing information.

[0085] Secondly, if the similarity exceeds a set standard similarity, it can be determined that the first personal medical data matches the marketing information.

[0086] For example, if the marketing information includes a preferred treatment method that can be learned from the first person's medical data, or a treatment method that matches the employee's behavior pattern, then the personal medical data can be determined to match the marketing information. In this way, customized marketing information that employees want can be provided to corporate terminals, thereby improving employee satisfaction.

[0087] Figure 4 It is an action flow chart showing a method for providing hospital marketing platform services according to an embodiment of the present invention.

[0088] like Figure 4 As shown, according to one embodiment of the present invention, the hospital marketing platform service providing method is that after the step of providing the marketing information, when the employees of the small and medium-sized enterprises receive treatment in the hospital through the authentication code, they can receive the second personal treatment data corresponding to the treatment from the hospital terminal S410.

[0089] Next, the second personal medical data may be stored in a medical subject database corresponding to the second personal medical data S420.

[0090] In this way, a database can be constructed of popular treatments in each medical department or preferred treatments or surgeries for each patient.

[0091] According to a real-time example, second-person medical data can be used to generate personalized marketing messages.

[0092] Specifically, based on the marketing information, the first personal medical data and the second personal medical data, personalized marketing information can be generated for each employee using the artificial intelligence learning model.

[0093] For example, with respect to the first personal medical treatment data, since only past data exists, the second personal medical treatment data can be used to continuously update the database of each patient and use it to generate new personalized marketing information.

[0094] Figure 5 is a diagram showing a computer system according to an embodiment of the present invention.

[0095] According to one embodiment of the present invention, the hospital marketing platform service providing device can be implemented on the computer system 1000, such as a computer-readable recording medium.

[0096] like Figure 5 As shown, computer system 1000 may include one or more processors 1010, memory 1030, user interface input device 1040, user interface output device 1050, and storage device 1060, which communicate with each other via bus 1020. Furthermore, computer system 1000 may also include a network interface 1070 connected to a network 1080. Processor 1010 may be a semiconductor device that runs a central processing unit or a processing unit stored in memory 1030 or storage 1060. Memory 1030 and storage 1060 may be various forms of volatile or non-volatile storage media. For example, memory may include ROM 1031 or RAM 1032.

[0097] Figure 6 It is an overview of the existing hospital marketing services provided through marketing agencies.

[0098] like Figure 6 As shown in the figure, existing hospital marketing services involve ① hospitals that wish to use the service entrusting multiple marketing agencies with marketing. ② These agencies can then each publish the hospital's advertisements on multiple portals and social networks (SNS). ③ Patients can then seek treatment and surgery at the hospital based on advertisements posted on these portals and SNS.

[0099] However, the double fees incurred during steps ① and ② may lead to excessive marketing expenses for hospitals. Furthermore, since it is difficult to accurately measure the number of patients visiting the hospital through the process, the cost of marketing investment and the conversion rate of customers (patients) are unknown, which also leads to increased patient management resources for hospitals.

[0100] Figure 7 is a diagram schematically showing a method for providing hospital marketing platform services according to an embodiment of the present invention.

[0101] like Figure 7 As shown, in the method for providing hospital marketing platform services according to one embodiment of the present invention, ① marketing information can be received from a hospital that wishes to conduct marketing to attract patients.

[0102] Among them, marketing information may include information related to patient payment, such as non-salary medical treatment items and discount information.

[0103] At this point, the hospital's marketing expenses are usually 20% of sales, but there may be no additional costs incurred during the process. In this way, the hospital can avoid complex and excessive handling fees, improve patient conversion rates and cost efficiency.

[0104] Secondly, ② the hospital marketing platform service can provide marketing information received from multiple hospitals to small and medium-sized enterprises that want to provide medical benefits to their employees.

[0105] This platform can provide discount information for multiple hospitals to small and medium-sized enterprises, and issue authentication codes to each hospital. Employees of these companies can receive discounted medical treatment fees by presenting the authentication codes when visiting hospitals. Furthermore, access using authentication codes can create a database of individual patients.

[0106] In this case, no additional fees may be incurred during the ② process.

[0107] Secondly, SMEs can improve employment retention rates by providing medical benefits to their employees and use these benefits to attract talent. Furthermore, medical benefits can slightly narrow the gap between large companies and SMEs.

[0108] Secondly, ④ patients can use the authentication code to visit the hospital, and due to the contract terms with the hospital, no fees will be incurred until the actual visit. In addition, patients can receive treatment at a lower cost than other discount methods such as the Internet or self-help.

[0109] In this way, databases such as popular outpatient treatments for each medical department or preferred surgeries for each patient can be saved.

[0110] As an optional embodiment, the hospital marketing platform service provider can provide services. If a hospital on the platform wishes to be exposed upstream, it can be exposed upstream for an additional fee. In addition, profits can be achieved by running banner advertisements to other industries that may be related to the hospital, such as insurance companies.

[0111] Certain implementations of the present invention are described as one-off examples and are not intended to limit the scope of the present invention in any way. For the sake of brevity, the preceding description of electronic configurations, control systems, software, and other functional aspects of the systems may be omitted. Furthermore, the wire connections or connectors between components shown in the figures are examples of functional and / or physical or circuit connections and may represent alternative or various other functional, physical, or circuit connections in actual devices. Furthermore, components that are not specifically mentioned, such as "essential," "important," etc., may not be essential for the application of the present invention.

[0112] Therefore, the concept of the present invention should not be limited to the embodiments described in the description, and not only the scope of the patent claims, but all scopes that are equal to or equivalent to the scope of the patent claims fall within the scope of the concept of the present invention.

Claims

1. A method for providing hospital marketing platform services, wherein: The hospital marketing platform service providing method includes: a step of receiving marketing information including discount information from a hospital terminal of a hospital that wishes to market to attract patients; Steps for receiving a request for information from a small or medium-sized enterprise that wishes to provide healthcare services to its employees; and The step of providing the marketing information to the enterprise terminal according to the requirement.

2. The hospital marketing platform service providing method according to claim 1, wherein: After receiving the steps of said marketing information, It also includes the step of generating a verification code corresponding to the marketing information, The verification code is a code that the patient presents when visiting the hospital to enjoy a discount on medical treatment fees, and is a code that proves that the patient has visited the hospital through the marketing information.

3. The hospital marketing platform service providing method according to claim 2, wherein: The steps of providing the marketing information include: The step of providing a method including the authentication code on the enterprise terminal.

4. The hospital marketing platform service providing method according to claim 3, wherein: The step of receiving the information provision request includes: The step of receiving the first personal medical data of the employee of the small and medium-sized enterprise from the enterprise side, The first personal medical data includes the employee's past medical history and health examination results, This includes conducting a questionnaire survey on the employees regarding their treatment preferences and behavior patterns, and obtaining the questionnaire results.

5. The hospital marketing platform service providing method according to claim 4, wherein: Before providing said marketing information, The step also includes generating personalized marketing information for each employee using an artificial intelligence learning model based on the marketing information and the first personal medical data. The artificial intelligence learning model includes: a first artificial intelligence learning model for determining whether the marketing information and the first personal medical data match; and Based on whether the first artificial intelligence learning model matches, a second artificial intelligence learning model for personalized marketing information is generated.

6. The hospital marketing platform service providing method according to claim 5, wherein: The step of generating the personalized marketing information further includes: The step of using the first artificial intelligence learning model to determine whether the first personal medical data and the marketing information match; and If it is determined that the first personal medical data matches the marketing information, a step is performed to use the second artificial intelligence learning model to generate personalized marketing information for the first employee corresponding to the first personal medical data based on the content contained in the marketing information.

7. The hospital marketing platform service providing method according to claim 6, wherein: The step of determining whether the match occurs includes: a step of calculating the similarity between the first personal medical data and the marketing information using the first artificial intelligence learning model; and If the similarity exceeds a set standard similarity, then the step of determining whether the first personal medical data matches the marketing information is performed.

8. The hospital marketing platform service providing method according to claim 7, wherein: After the steps of providing said marketing information, including: If the employee of the small and medium-sized enterprise receives treatment at the hospital through the authentication code, receiving second personal treatment data corresponding to the treatment from the hospital terminal; and The step of storing the second personal medical data in a medical subject database corresponding to the second personal medical data.

9. The hospital marketing platform service providing method according to claim 8, wherein: The step of generating the personalized marketing information further includes: The step of using the artificial intelligence learning model to generate personalized marketing information for each employee based on the marketing information, the first personal medical data and the second personal medical data.

10. A hospital marketing platform service providing device, wherein: The hospital marketing platform service providing device includes: Record the memory of at least one program; and a processor running the program, The program includes instructions for performing the following steps: a step of receiving marketing information including discount information from a hospital terminal of a hospital that wishes to market to attract patients; Steps for receiving a request for information from a small or medium-sized enterprise that wishes to provide healthcare services to its employees; and The step of providing the marketing information to the enterprise terminal according to the requirement.

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