Information display method and device, equipment and medium

Abstract

The embodiment of the invention discloses an information display method and device, equipment and a medium, and is applied to the technical field of Internet. The method comprises the following steps: displaying a content detail page of target published content published by a target account; wherein when the target published content is associated with at least two commodities sold by the target account, a first transaction entrance is displayed on the content detail page; in response to a trigger operation for the first transaction entrance, displaying a commodity transaction page of the target account; the commodity transaction page is used for browsing all commodities sold by the target account. By adopting the embodiment of the invention, the convenience and flexibility of checking the commodity sold by the target account can be improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, specifically to the field of data display technology, and more particularly to an information display method, device, equipment, and medium. Background Art

[0002] Currently, merchants can publish product notes, and users can view the products associated with the notes through the transaction portal on the product note details page. If a user is interested in a store where a product is located, they can click to enter the merchant's account homepage, then navigate to the store page from the account page to view more products. However, this link to the store through notes is long, making it inconvenient for users to view products on the store page. Summary of the Invention

[0003] The embodiments of the present application provide an information display method, apparatus, device, and medium that can optimize the link from target published content to a store page, thereby increasing the convenience and flexibility of users viewing the products sold by the target account.

[0004] In one aspect, an embodiment of the present application provides an information display method, the method comprising:

[0005] Displaying a content details page of the target published content published by the target account; wherein, when the target published content is associated with at least two commodities sold by the target account, the content details page displays a first transaction entry;

[0006] In response to the triggering operation on the first transaction entry, the commodity transaction page of the target account is displayed; the commodity transaction page is used to browse all commodities sold by the target account.

[0007] On the other hand, an embodiment of the present application provides an information display method, the method comprising:

[0008] Display the content publishing page; the content publishing page can edit the target content to be published;

[0009] In response to a product association operation on a product association entry, product information of at least two products indicated to be associated by the product association operation is displayed on the product association entry; the at least two products are products among all products sold by the target account;

[0010] In response to a publishing operation performed on a content publishing page, target publishing content associated with at least two commodities is published; wherein, a content details page of the target publishing content displays a first transaction entry for at least two commodities, and the first transaction entry is used to trigger entry into a commodity transaction page where all commodities sold by the target account can be browsed.

[0011] In another aspect, an embodiment of the present application provides an information display method, the method comprising:

[0012] Display the content publishing page; the content publishing page can edit the target content to be published;

[0013] In response to an activity association operation on a product association portal, activity information of a sales activity indicated by the product association operation is displayed on the product association portal; a sales activity is an activity set by the target account for any product among all products sold;

[0014] In response to a publishing operation performed on a content publishing page, target publishing content associated with a sales activity is published; wherein, a content details page of the target publishing content displays a first transaction entry for the sales activity, and the first transaction entry is used to trigger entry into a product transaction page where all products sold by the target account can be browsed.

[0015] In one aspect, an embodiment of the present application provides an information display device, comprising:

[0016] A details page display module, configured to display a content details page of a target published content published by a target account; wherein, when the target published content is associated with at least two commodities sold by the target account, the content details page displays a first transaction entry;

[0017] The transaction commodity display module is used to display the commodity transaction page of the target account in response to the trigger operation on the first transaction entry; the commodity transaction page is used to browse all commodities sold by the target account.

[0018] On the other hand, an embodiment of the present application provides an information display device, the device comprising:

[0019] The first page display module is used to display the content publishing page; the content publishing page can edit the target publishing content to be published;

[0020] A first product association module is configured to, in response to a product association operation on a product association entry, display product information of at least two products associated as indicated by the product association operation on the product association entry; the at least two products being products from all products sold by the target account;

[0021] The first page display module is also used to publish target published content associated with at least two commodities in response to a publishing operation performed on the content publishing page; wherein, the content details page of the target published content displays a first transaction entrance for at least two commodities, and the first transaction entrance is used to trigger entry into a commodity transaction page where all commodities sold by the target account can be browsed.

[0022] In another aspect, an embodiment of the present application provides an information display device, comprising:

[0023] The second page display module is used to display the content publishing page; the content publishing page can edit the target publishing content to be published;

[0024] A second product association module is configured to respond to an activity association operation on a product association portal and display activity information of a sales activity indicated by the product association operation on the product association portal; a sales activity is an activity set by the target account for any product among all the products sold;

[0025] The second page display module is also used to publish target published content associated with a sales activity in response to a publishing operation performed on the content publishing page; wherein, the content details page of the target published content displays a first transaction entrance for the sales activity, and the first transaction entrance is used to trigger entry into a product transaction page where all products sold by the target account can be browsed.

[0026] On the one hand, an embodiment of the present application provides an electronic device, which includes a processor and a memory, wherein the memory is used to store a computer program, the computer program includes program instructions, and the processor is configured to call the program instructions to execute some or all of the steps in the above method.

[0027] On the one hand, an embodiment of the present application provides a computer-readable storage medium, which stores a computer program, and the computer program includes program instructions, which, when executed by a processor, are used to execute some or all of the steps in the above method.

[0028] Accordingly, according to one aspect of the present application, a computer program product or a computer program is provided, which includes computer instructions, and when the computer instructions are executed by a processor, some or all of the steps in the above method can be implemented.

[0029] In an embodiment of the present application, a content details page of the target published content published by the target account can be displayed. When the target published content is associated with at least two commodities sold by the target account, the content details page can display a first transaction entrance. The first transaction entrance can be used to display the commodity transaction page of the target account (for example, when the target account is a merchant account, the commodity transaction page can be a store page). The commodity transaction page can display all commodities sold by the target account. In this way, the commodity transaction page can be entered through the first transaction entrance on the content details page, so as to optimize the link from the target published content to the store page, and can improve the convenience and flexibility of users in viewing the commodities sold by the target account. BRIEF DESCRIPTION OF THE DRAWINGS

[0030] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the following is a brief introduction to the drawings required for use in the description of the embodiments. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without any creative work.

[0031] Figure 1 A schematic diagram of a network architecture provided in an embodiment of the present application;

[0032] Figure 2 A schematic diagram of an information display scenario provided in an embodiment of the present application;

[0033] Figure 3 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 1 ;

[0034] Figure 4-Figure 8 A schematic diagram of a triggering scenario of a transaction entry provided in an embodiment of the present application;

[0035] Figure 9 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 2 ;

[0036] Figure 10-15 A schematic diagram of a scenario for adapting product jump display provided in an embodiment of the present application;

[0037] Figure 16 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 3 ;

[0038] Figure 17-18 A schematic diagram of a commodity association scenario provided in an embodiment of the present application;

[0039] Figure 19 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 4 ;

[0040] Figure 20-21 A schematic diagram of an activity-related scenario provided in an embodiment of the present application;

[0041] Figure 22 A schematic diagram of an interactive process of an information display method provided in an embodiment of the present application;

[0042] Figure 23 A schematic diagram of the structure of an information display device provided in an embodiment of the present application Figure 1 ;

[0043] Figure 24 A schematic diagram of the structure of an information display device provided in an embodiment of the present application Figure 2 ;

[0044] Figure 25 A schematic diagram of the structure of an information display device provided in an embodiment of the present application Figure 3 ;

[0045] Figure 26 A schematic diagram of the structure of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0046] The information display method proposed in the embodiments of the present application is implemented in an electronic device, which can be a server or a terminal. The server can be an independent physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, and big data and artificial intelligence platforms. The terminal can be a smartphone, tablet computer, laptop computer, desktop computer, etc., but is not limited thereto.

[0047] Among them, in the description of the embodiments of the present application, the published content involved may refer to notes (such as including text and images), short videos, medium videos, etc. that users pre-publish on the content platform. The specific content information contained in the published content suitable for different scenarios can be adjusted accordingly, and the content information in the published content can be determined by the publisher. The published content can be associated with a product (or an activity bound to a product), in which case the published content can be called a product note (for published content that is not associated with a product, it can be called an ordinary note). It can be that when the corresponding published content is published, the product is associated on the content publishing page. Alternatively, it can be that after the corresponding published content is published, the product is associated on the content editing page for the published content (in this case, the edited published content is associated with the product).

[0048] Among them, the target accounts involved are divided into merchant accounts and non-merchant accounts. Merchant accounts can apply for their own stores and put products for sale in the stores, that is, the products sold by the merchant account belong to the merchant account (the merchant account directly sells products). Non-merchant accounts can create their own product lists (for example, when the number of fans reaches a certain number) and put products for sale in the product list. The products in the product list can be selected by the non-merchant account from the products sold by various merchant accounts. In other words, for non-merchant accounts, they can recommend products to users in their own product lists, and the products in the product list belong to the corresponding merchant account (that is, the merchant account can indirectly sell products through the product list of the non-merchant account).

[0049] Among them, the target account can also set up sales activities for the goods being sold. For example, for a merchant account, it can be a full-reduction activity, a discount activity, etc. A sales activity can be associated with one or more goods. For another example, for a non-merchant account, it can be an activity discussed with the merchant account corresponding to the goods being sold (such as a discount activity, etc.), or it can be an activity set up by yourself (for example, when placing an order for a specified product through a non-merchant account, you can return a coupon or give a gift, etc.). A sales activity can be associated with one or more goods from one or more merchant accounts. There is no limitation on the specific sales activities here. It can be determined by the target account according to the actual scenario.

[0050] The product details page in question refers to the product details page in the store of the merchant account. This means that the product information displayed on the product details page is set by the merchant account, and the store information displayed on the product details page also reflects the merchant account's information. For the same product, the product details page accessed from the store page and the product list page are the same page.

[0051] The term "in response to" refers to the state in which a corresponding event occurs or a condition is satisfied. The timing of the subsequent action executed in response to the event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is satisfied. For example, "in response to XX operation, execute the target step" means that the target step is triggered when "XX operation" is detected.

[0052] For example, in some cases, the subsequent action may be executed immediately when the event occurs or the condition is met; while in other cases, the subsequent action may be executed some time after the event occurs or the condition is met, that is, there may be an intermediate process between responding to the corresponding event or condition and the subsequent action being executed.

[0053] Among them, the term "trigger operation" involved refers to an operation performed on a certain information (such as a control), through which a corresponding instruction can be issued to the electronic device to trigger the electronic device to perform the next task. The next task triggered by performing different trigger operations for different information can be pre-set. The trigger operation can be a contact operation such as clicking, double-clicking, long pressing, sliding, or other preset event operations, or other non-contact operations (such as voice instruction operations, etc.). In some cases, the trigger operation can also be performed by the electronic device based on a set program. This is not limited here.

[0054] Among them, a network architecture diagram proposed by the information display method can be shown as follows Figure 1As shown, the network architecture may include a server 100 (with no limitation on the number of servers) and a terminal device cluster (with no limitation on the number of terminal devices, such as terminal device 200a, terminal device 200b, ..., terminal device 200n), wherein communication connections may exist between servers. At the same time, a server may have a communication connection with any terminal device, so that the server can exchange data with the terminal device through the communication connection. The above-mentioned communication connection does not limit the connection method, and may be directly or indirectly connected through a wired communication method, or directly or indirectly connected through a wireless communication method, or through other methods, which are not limited in this application. In addition, it can be understood that the electronic device involved in the embodiment of the present application may be Figure 1 The terminal device shown can also be Figure 1 The server shown.

[0055] It should be understood that Figure 1 Each terminal device in the terminal device cluster shown can be installed with an application client for information display. The application client can be any type of client, such as a social client, an instant messaging client (e.g., a conference client), an entertainment client (e.g., a live broadcast client), a multimedia client (e.g., a video client), an information client (e.g., a news client), a shopping client, a multimedia client, or other client capable of displaying data information such as text, images, audio, and video. The specific type of application client is not limited here.

[0056] For example, an application client refers to a client that can send and receive Internet messages instantly and has information functions. Figure 1 The application client on the terminal device 200a shown in FIG2 displays a content details page of the target content published by the target account. The content details page may display a first transaction entry. When the first transaction entry is triggered, a server may be requested to view a product transaction page for browsing all products sold by the target account. For example, if the target account is a merchant account, the product transaction page may be a store page. Alternatively, if the target account is a non-merchant account, the product transaction page may be a product list page.

[0057] Optionally, the terminal device and the server may be logically partitioned. Therefore, when referring to a terminal device and a server below, they may be physically the same device or different devices.

[0058] For further understanding, please see Figure 2 , Figure 2A schematic diagram of an information display scenario provided in an embodiment of the present application. Taking the target account as a merchant account as an example, a content details page 20a is displayed for target published content posted by the target account. The target published content can be associated with products or sales activities. For example, the target published content can be associated with at least two products. In this case, a first transaction entry 21a can be displayed on the content details page.

[0059] The first transaction entry may be triggered to directly or indirectly display the target account's commodity transaction page, which is used to browse all commodities sold by the target account.

[0060] For example, triggering the first transaction entrance can display a product transition page 22a, which can display at least two products 22b associated with the target published content (for example, all products associated with the target published content can be displayed, or part of all products associated with the target published content can be displayed), and store information of at least part of the merchant account can be displayed.

[0061] The target account's product transaction page 23a (e.g., a store page) can be displayed by browsing products on the product transition page (e.g., pulling up on the product transition page). This product transaction page can display all products sold by the target account. Optionally, at least two products 22b associated with the target published content can be prioritized for display at the top, followed by all products 23b other than those associated with the target published content.

[0062] Therefore, the technical solution of this application can associate the products sold by the target account when publishing or editing the target published content. In this case, when the target published content is associated with at least two products, the content details page can display a first transaction entrance for viewing the product transaction page, that is, through the first transaction entrance, you can quickly enter the product transaction page to view multiple products for sale, optimize the access link to the product transaction page, and improve the convenience and flexibility of viewing the products sold by the target account.

[0063] Among them, in the specific implementation of the present application, when it comes to scenarios involving obtaining relevant data such as user information, such as obtaining user information (such as the target published content involved, etc.), it is necessary to obtain user permission or consent. That is, when the embodiments of the present application are applied to specific products or technologies, the collection, use and processing of relevant user data comply with the relevant laws, regulations and standards of the relevant regions. For example, a prompt message can be issued in the form of an interactive page to prompt which specific data will be collected or obtained. Specifically, the type and content of these data can be prompted to the user in a list or other manner. Only after receiving a confirmation operation or instruction allowing the collection of data on the interactive page, the collection and processing of relevant data will be further carried out.

[0064] The above scenarios are merely examples and do not limit the application scenarios of the technical solutions provided in the embodiments of this application. The technical solutions of this application can also be applied to other scenarios. For example, those skilled in the art will appreciate that, with the evolution of system architecture and the emergence of new business scenarios, the technical solutions provided in the embodiments of this application will also be applicable to similar technical problems.

[0065] Based on the above description, the embodiment of the present application proposes an information display method, which can be executed by the electronic device mentioned above, specifically Figure 1 The terminal equipment shown. Figure 3 , Figure 3 This is a flow chart of an information display method provided in an embodiment of the present application. Figure 3 As shown, the process of the information display method in the embodiment of the present application may include the following:

[0066] S101. Display a content details page of a target published content published by a target account.

[0067] The target published content can be associated with target products (e.g., directly or indirectly). For example, the target products can be one or more directly specified products, or indirectly associated with a sales campaign set up by the target account for the products being sold. For example, if the target published content is associated with a sales campaign, the target products are the products in the sales campaign. That is, the target published content can be directly associated with products by the target account selecting products from all products being sold, or indirectly associated with products by the target account selecting a sales campaign.

[0068] For example, when the target published content is associated with at least two products sold by the target account, the content details page may display a first transaction entry that can be used to view the at least two products associated with the target published content, or to view all products sold by the target account.

[0069] For example, when the server determines that the target published content is associated with at least two products, it can determine that the transaction entry associated with the target published content is the first transaction entry, and determine the entry data displayed on the first transaction entry based on the associated products and the account type of the target account (such as a merchant account or a non-merchant account).

[0070] The first transaction entry can display product information of at least two associated products (such as the product name of a certain product, product images of some products, etc., so that the user can perceive that the target published content is associated with multiple products) and can display sales information related to the target account. For example, if the target account is a merchant account, the sales information can be words related to "store" to facilitate the user to perceive that the first transaction entry is related to the store of the target account. For another example, if the target account is a non-merchant account, the sales information can be words related to "small list" to facilitate the user to perceive that the first transaction entry is related to the product list of the target account.

[0071] S102: In response to a triggering operation on the first transaction entry, display a commodity transaction page of the target account.

[0072] Among them, the product transaction page is used to browse all products sold by the target account.

[0073] Among them, the commodity transaction page can be accessed directly or indirectly.

[0074] For example, in response to a trigger operation on the first transaction entry, a product transaction page is displayed. When all products sold by the target account are displayed on the product transaction page, at least two products associated with the target published content are displayed at the top. For example, when displaying the product information block of each product, the product information block associated with the target published content is displayed first.

[0075] For example, when the triggered transaction entry is the first transaction entry, the server may obtain page data of the product transaction page, such as the store information displayed on the product transaction page, and may also obtain product information blocks for all products sold by the target account, for display on the product transaction page. When determining the product information blocks to be displayed, the product information blocks of at least two products associated with the first transaction entry are prioritized, thereby instructing the terminal device to display the product information blocks of the at least two associated products at the top when displaying the product transaction page.

[0076] Optionally, in addition to displaying the product information of the product, the product information block can also display content association information indicating that the product has an association relationship with the target published content (for example, displaying "note mention", indicating that the product is a product associated with the target published content), so that users can quickly view which products are associated with the target published content.

[0077] Therefore, when the product information blocks of all products sold by the target account are displayed on the product transaction page, content association information indicating the association relationship between the corresponding products and the target published content (such as "from notes", "note recommendation" and other information) is displayed on the product information blocks of at least two products associated with the target published content.

[0078] Alternatively, in response to a triggering operation on the first transaction entry, a product transition page for browsing at least two products associated with the target published content may be displayed on the content details page. The product transition page may only display product information blocks of the at least two associated products (for example, some or all of the products associated with the target published content may be displayed, with the information displayed on the product transition page for the product information blocks associated with the target published content being the same as that displayed on the product transaction page).

[0079] Optionally, when the target account is a merchant account, the store information of the target account can be displayed on the product transaction page, and part or all of the store information from the product transaction page can also be displayed on the product transition page.

[0080] In this case, in response to the product browsing operation on the product transition page, the product transaction page can be displayed, and when all the products sold by the target account are displayed on the product transaction page, at least two products associated with the target published content are displayed at the top.

[0081] Among them, the product browsing operation can be a specified trigger operation on the product transition page (such as a swipe up operation, a specified gesture operation, or a page entrance to the product transaction page is displayed on the product transition page, which can be a trigger operation on the page entrance, etc.), which is not limited here.

[0082] Furthermore, when the target published content is associated with a sales campaign set up by the target account for the product being sold, the transaction portal displayed on the content details page may also be the first transaction portal, and the product transaction page accessed through the first transaction portal is used to browse all products sold by the target account. For example, when browsing all products sold by the target account, the product associated with the sales campaign may be pinned to the top of the page.

[0083] The sales activity can be bound to one or more products sold by the target account. In this case, the target product associated with the target published content is the product bound to the sales activity.

[0084] For example, when the server determines that the product associated with the target published content is realized through an associated sales activity (i.e., the target published content is associated with a sales activity), it can determine that the transaction entry associated with the target published content is the first transaction entry, and determine the entry data displayed on the first transaction entry based on the associated sales activity (the bound product) and the account type of the target account (such as a merchant account or a non-merchant account).

[0085] The first transaction entrance can display the activity information of the associated sales activity (such as the activity name of the sales activity, the product image of the product bound to the sales activity, etc., so that the user can perceive that the target published content is associated with the sales activity, and can view the bound related products) and can display the sales information related to the target account.

[0086] When the target published content is associated with a sales event, the display logic for triggering the first transaction entry is the same as the display logic for triggering the first transaction entry when at least two products are associated. For example, the product transaction page may be directly displayed. When the product information blocks for all products on sale are displayed, the product information block for the product associated with the sales event may be pinned to the top (the product information block may display event information for the sales event and content association information related to the product and the target published content).

[0087] Alternatively, the product transition page may be displayed first (the product transition page is used to display the product information blocks of some or all of the products bound to the sales activity, which is the same as the display content of the product information block in the product transaction page). At this time, you can enter the product transaction page through the product browsing operation, and the product bound to the sales activity will be displayed at the top of the product transaction page.

[0088] It can be understood that the product information blocks on the product transaction page and the product transition page can enter the product details page of the corresponding product in the store when triggered.

[0089] Optionally, when the target published content is associated with a product sold by the target account, a second transaction portal is displayed on the content details page. The second transaction portal is used to access the product details page of the product associated with the target published content. In other words, the second transaction portal allows users to directly access the product details page and conduct transactions. The second transaction portal may display product information (such as product name, product image, etc.) of the associated product.

[0090] For example, when the server determines that the target published content is associated with only one product, it may determine that the transaction entry associated with the target published content is the second transaction entry, and determine entry data displayed on the second transaction entry based on product information of the associated product.

[0091] It is understood that transaction portals are divided into first and second transaction portals. The first transaction portal is used to enter the product transaction page (wherein the product transition page may be first entered, and then the product transaction page), and the second transaction portal is used to enter the product details page. When a transaction portal on the content details page is triggered, the server may obtain page data on the product transition page (or product transaction page) based on the target product (multiple products or products in a sales promotion) associated with the target published content for display, or, if the target product is a single product, obtain page data on the corresponding product details page.

[0092] For example, Figure 4-Figure 8 As shown, Figure 4-Figure 8 A schematic diagram of a triggering scenario of a transaction entry provided in an embodiment of the present application; wherein, Figure 4 In the example, when the target account is a merchant account, when the target published content is associated with at least two products, a first transaction entry 41a is displayed on the content details page 40a of the target published content. By triggering the first transaction entry, the product transition page 40b (such as Figure 2 The example of the commodity transition page 22a) can display a page entrance 41b for the commodity transaction page. The commodity transaction page 40c (such as Figure 2 The commodity transaction page 23a) is shown as an example.

[0093] The product transition page 40b may display part or all of the store information 42a from the product transaction page 40c so that the user can perceive the information related to the store.

[0094] Alternatively, when the first transaction entry is triggered, the commodity transaction page 40c may be directly entered.

[0095] For example, in Figure 5 In the example, taking the target account as a merchant account, when the target published content is associated with a sales activity, a first transaction entrance 51a is displayed on the content details page 50a of the target published content. The first transaction entrance can display the activity information of the sales activity (such as the activity name of the sales activity, the product image of the product bound to the sales activity, etc.) and can display the sales information related to the "store".

[0096] Among them, by triggering the first transaction entrance, the product transition page 50b (such as Figure 2 The example product transition page 22a) can display a product information block 52a of the product bound to the sales activity. The product information block can display product information, activity information, content association information, etc. of the bound product.

[0097] Among them, the product transaction page 50c (such as the product transaction page 50c) can be entered by performing a product browsing operation (such as a sliding operation, a triggering operation for a page entrance, etc.) on the product transition page 50b. Figure 2 In the example of the commodity transaction page 23a, the commodity transaction page may display the commodity information block 52a of the commodity bound to the sales activity at the top, and then display the commodity information blocks of the remaining commodities among all the commodities sold.

[0098] Optionally, the commodity transaction page 50c may be directly accessed when the first transaction entry is triggered.

[0099] Optionally, the product information block may automatically include the store name (such as SS1) of the merchant account when displaying the product name, so that the user can know which store the current product comes from.

[0100] For example, in Figure 6 In the example above, the target account is a non-merchant account. The target account sells some products sold by merchant accounts on the platform through the product list page. When the target published content is associated with at least two products, a first transaction entry 61a is displayed on the content details page 60a of the target published content. This first transaction entry can display product information of the associated products (such as the product name and product image of the associated products) and sales information related to the "small list".

[0101] Among them, by triggering the first transaction entrance, you can first enter the product transition page 60b, which can display the product information block 62a of at least two associated products. The product information block can display the product information of the bound products, content association information, etc.

[0102] Optionally, the product name in the product information block can be automatically accompanied by the store name of the merchant account (such as SS1, ABA) to facilitate the user to know which store the current product comes from. It can be seen that the products associated with the target published content may not be from the same merchant account.

[0103] The product transaction page 60c (i.e., the product list page) can be accessed by performing a product browsing operation (e.g., swiping up, triggering an operation on a page entry, etc.) on the product transition page 60b. The product transaction page can display product information blocks 62a for at least two products at the top, followed by product information blocks for the remaining products among all the products sold.

[0104] Optionally, the commodity transaction page 60c may be directly accessed when the first transaction entry is triggered.

[0105] For example, in Figure 7In the example, taking the target account as a non-merchant account, when the target published content is associated with a sales activity, a first transaction entrance 71a is displayed on the content details page 70a of the target published content. The first transaction entrance can display the activity information of the sales activity (such as the activity name of the sales activity, the product image of the product bound to the sales activity, etc.) and can display the sales information related to the "small list".

[0106] Among them, by triggering the first transaction entrance, the product transition page 70b can be firstly displayed, and the product transition page can display the product information block 72a of the product bound to the sales activity. The product information block can display the product information, activity information and content association information of the bound product.

[0107] A product browsing operation (e.g., swiping up, triggering a page entry, etc.) on the product transition page 70b may lead to a product transaction page 70c. The product transaction page may display a product information block 72a for the product associated with the sale at the top, followed by product information blocks for the remaining products among all the products on sale.

[0108] Optionally, the commodity transaction page 70c may be directly accessed when the first transaction entry is triggered.

[0109] For example, in Figure 8 In the example, taking the target account as a merchant account, when the target published content is associated with a product (such as product A), a second transaction entrance 81a (displaying relevant product information of product A) is displayed on the content details page 80a of the target published content. By triggering the second transaction entrance, you can enter the product details page of product A.

[0110] Alternatively, taking the target account as a non-merchant account as an example, when the target published content is associated with a product (such as product A), a second transaction entrance 81b is displayed on the content details page 80b of the target published content, and the product details page of product A can be entered by triggering the second transaction entrance.

[0111] After the target content is published, the product associated with the target content can also be modified. For example, in response to a product modification operation on the content details page for the product associated with the target content, the entry data of the first transaction entry is updated based on the modified product associated with the target content.

[0112] Among them, the product modification operation can be to add / reduce / change the associated products. If the modified product is changed to be associated with one product, the first transaction entrance will be changed to the second transaction entrance.

[0113] For example, the originally associated products are Product A and Product B, and the first transaction entrance displays the product information of Product A and Product B. The modified products are Product B and Product C, and the first transaction entrance displays the product information of Product B and Product C.

[0114] Alternatively, the modified product is product B, and in this case the first transaction entry is changed to a second transaction entry for product B.

[0115] Alternatively, the target published content is modified from being directly associated with a product to being associated with a sales activity. In this case, the entry data on the first transaction entry is determined based on the associated sales activity.

[0116] Therefore, in response to a content editing operation on the content details page for the target published content, a content editing page for the target published content may be displayed, and the product modification operation may be a trigger modification operation on the content editing page for the product association entry for associating the product. In this way, when the content details page is displayed after the editing is completed, the first transaction entry on the content details page for the target published content will be updated based on the modified product.

[0117] Alternatively, the target content may not be associated with any products or sales activities at the time of publication. After the target content is published, you can associate it with products or sales activities through the product association portal on the content editing page. In this case, the corresponding first transaction portal or second transaction portal will be added to the edited content details page.

[0118] Therefore, the target account can associate or modify products or sales activities before or after the release of the target content, so as to display or update the corresponding transaction entry on the content details page.

[0119] In an embodiment of the present application, a content details page of the target published content published by the target account can be displayed. When the target published content is associated with at least two commodities sold by the target account, the content details page can display a first transaction entrance. The first transaction entrance can be used to display the commodity transaction page of the target account (for example, when the target account is a merchant account, the commodity transaction page can be a store page). The commodity transaction page can display all commodities sold by the target account. In this way, the commodity transaction page can be entered through the first transaction entrance on the content details page, so as to optimize the link from the target published content to the store page, and can improve the convenience and flexibility of users in viewing the commodities sold by the target account.

[0120] Based on the above description, the embodiment of the present application proposes an information display method, which can be executed by the electronic device mentioned above, specifically Figure 1 The terminal equipment shown. Figure 9 , Figure 9This is a flow chart of an information display method provided in an embodiment of the present application. Figure 9 As shown, the process of the information display method in the embodiment of the present application may include the following:

[0121] S201: Display a content details page of a target content published by a target account.

[0122] The target account may be a merchant account or a non-merchant account. The non-merchant account may be an ordinary account that sells goods (such as opening a product list) or an ordinary account that does not sell goods.

[0123] The target published content may be product published content associated with any product (or sales activity), or may be ordinary published content not associated with any product (or sales activity).

[0124] The content details page may include a media display area, which is used to display content images or content videos in the target published content.

[0125] S202: When the content image in the content details page matches a first compatible product among the products sold by the target account, a first product jump entry for the content image is displayed on the content details page and / or an image display page for displaying the content image.

[0126] When a content image is displayed, an image recognition function for the content image may be triggered. For example, when any content image is displayed, a server may be requested to obtain products sold by the target account and identify a first matching product that matches the content image from among the products sold by the target account.

[0127] Alternatively, in response to a trigger operation on any content image (for example, when clicking on a content image to enter an image display page for viewing the content image, or performing a long press operation on a content image on a content details page or an image display page, etc.), the server is requested to obtain the goods sold by the target account, and the first compatible product that matches the content image is identified from the goods sold by the target account.

[0128] Identifying the first matching product that matches the content image from the products sold by the target account may include obtaining product images of the products being sold, determining a degree of match between the product images and the content image, selecting a product image that matches the content image based on the degree of match (e.g., a product image with a degree of match greater than a preset degree, or a product image with the greatest degree of match), and determining the product corresponding to the product image that matches the content image as the first matching product. There may be one or more first matching products.

[0129] Alternatively, object recognition may be performed on the content image first to determine at least one object contained in the content image (such as a piece of clothing or a pair of pants), and the degree of matching between the product image and the region image where the object in the content image is located (such as a region image containing only clothing) is determined. Based on the degree of matching, a product image matching the region image is selected, and the product corresponding to the product image matching the region image is determined as the first suitable product.

[0130] Optionally, for a common account that has not sold any product, it may be determined whether the first compatible product exists among the products purchased by the common account.

[0131] The first product jump entrance may be displayed on the content details page, for example, the first product jump entrance for the content image may be displayed on the media display area.

[0132] Alternatively, it may be displayed in an associated area image of the content image (for example, marked on the area image in the form of a label), and one or more first product jump entrances may be displayed on the content image (in this case, a first product jump entrance may be associated with a first compatible product).

[0133] Optionally, the first product jump entrance can be displayed on an image display page used to display content images. For example, if the image display page is used to view content images in large format, the first product jump entrance can be displayed on the image display page (similar to the description of displaying the first product jump entrance on the content details page above).

[0134] S203: In response to the triggering operation on the jump entry of the first product, display the product transaction page with the first compatible product pinned at the top.

[0135] Among them, by triggering the first product jump entrance, you can enter the product transaction page, which can display the product information blocks of all the products sold. At this time, the product transaction page with the product information block of the first compatible product can be placed at the top.

[0136] Among them, the product information block of the first adaptive product, in addition to displaying the relevant product information of the first adaptive product, will also display content matching information indicating that the product has an association relationship with the target published content (for example, displaying "note mention", indicating that the product is a product that matches the content image on the target published content), so that users can quickly check which products are matched on the content image.

[0137] When the content image associated with the first product jump entrance matches one or more first compatible products, the product transaction page may have all the first compatible products that match the content image pinned to the top.

[0138] Among them, if the first product jump entrance is displayed in the form of a label, it will have an associated first adaptive product among the first adaptive products matched by the content image. In this case, when a first product jump entrance is triggered, when all first adaptive products are pinned to the top of the product transaction page, the first adaptive product associated with the triggered first product jump entrance can be displayed in a designated position (for example, the product information block of the associated first adaptive product is the first product information block displayed on the product transaction page).

[0139] Optionally, when the target account is a merchant account, identification of products that are suitable for the content image is performed among the products sold by the merchant account, and the product transaction page is a store page of the merchant account.

[0140] If the target account is a non-merchant account and has a product list, the product identification for the content image can be performed among the products sold by the target account in the product list. At this time, the product transaction page can be the product list page of the target account.

[0141] Alternatively, if the target account is an account without a product list, the identification of compatible products for the content image may be performed among the products purchased by the target account, and the product transaction page at this time may be the store page where the compatible products are located.

[0142] Optionally, when identifying compatible products among the products purchased by the target account, only one product that best matches the product may be identified.

[0143] Alternatively, when there are multiple first-matching products (which may not belong to the same store page), the first-matching product jump entry for each matching product may be displayed separately in the form of a label. In this case, when a first-matching product jump entry is triggered, the product transaction page (i.e., the store page) where the first-matching product associated with the first-matching product jump entry is located is displayed. Optionally, the product transaction page may only display the first-matching product associated with the first-matching product jump entry at the top, or may display the first-matching products that belong to the same product transaction page among multiple first-matching products at the top.

[0144] For example, the products purchased by the target account include product A, product B, and product C, and a product that best matches the content image may be identified from the multiple products.

[0145] Alternatively, when the commodities adapted to the content image are identified as commodity A and commodity B from the multiple commodities (e.g., the adapted commodity of area image A where object A identified in the content image is located is commodity A, and the adapted commodity of area image B where object B identified in the content image is located is commodity B), a first commodity jump entrance associated with commodity A may be displayed in the form of a label on area image A (e.g., relevant information of commodity A is displayed), and a first commodity jump entrance associated with commodity B may be displayed in the form of a label on area image B (e.g., relevant information of commodity B is displayed).

[0146] When the first product jump entry associated with product A is triggered, the user enters the store page where product A is located, and the product information block of product A is displayed at the top of the store page. If product B also belongs to the store page of product A, it will also be displayed at the top. If product B does not belong to the store page of product A, it will not be displayed (in this case, the store page where product B is located can be viewed by triggering the first product jump entry associated with product B).

[0147] Optionally, for the content video displayed in the media display area, the identification of the adapted product may be performed for the target video frame in the content video.

[0148] For example, by pausing the currently playing content video, the currently paused target video frame can be identified. This can be done automatically when paused, or it can be triggered by a specified operation (such as a long press). At this time, a request can be made to the server to identify the target video frame. The specific method for identifying the second matching product in the target video frame is the same as the specific method for identifying the first matching product.

[0149] Among them, when the target video frame in the content video matches the second compatible product among the products sold by the target account, the second product jump entrance for the target video frame is displayed on the target video frame, and in response to the triggering operation for the second product jump entrance, the product transaction page with the second compatible product pinned to the top is displayed. That is, the second product jump entrance can be displayed on the target video frame (the display principle is the same as the first product jump entrance) to trigger the display of the product transaction page. When displaying the product information blocks of all the products sold, the product transaction page will also display the product information block of the second compatible product at the top (the display principle of the product transaction page entered through the second product jump entrance is the same as the display principle of the product transaction page entered through the first product jump entrance).

[0150] Among them, the product information block of the second adaptive product, in addition to displaying the relevant product information of the second adaptive product, will also display content matching information indicating that the product has an association relationship with the target published content (for example, displaying "note mention", indicating that the product is a product that matches the target video frame in the content video on the target published content).

[0151] Optionally, the content details page includes a comment area; the comment area is used to display comment images or comment videos obtained by commenting on the target published content.

[0152] Therefore, the matching product can also be identified for the review image or the review video frame in the review video. The specific method for identifying the matching product for the review image and the review video frame is the same as the specific method for identifying the matching first matching product.

[0153] For example, when the comment image matches a third compatible product among the products sold by the target account, a third product jump entrance for the comment image is displayed on the content details page (such as the comment information block where the comment image is located in the comment area) and / or the comment display page for displaying the comment image (the display principle is the same as the first product jump entrance). In response to the triggering operation for the third product jump entrance, a product transaction page with the third compatible product is displayed at the top (the display principle of the product transaction page entered through the third product jump entrance is the same as the display principle of the product transaction page entered through the first product jump entrance).

[0154] Among them, the product information block of the third adaptive product, in addition to displaying the relevant product information of the third adaptive product, will also display content matching information indicating that the product has an association relationship with the target published content (for example, displaying "mentioned in the note comment area" indicates that the product is a product that matches the comment image in the comment area on the target published content).

[0155] For another example, when the comment video frame in the comment video (such as the video frame displayed by the paused comment video) matches the fourth compatible product among the products sold by the target account, the fourth product jump entrance for the comment video frame is displayed on the comment video frame (the display principle is the same as the first product jump entrance). In response to the trigger operation for the fourth product jump entrance, the product transaction page with the fourth compatible product is displayed at the top (the display principle of the product transaction page entered through the fourth product jump entrance is the same as the display principle of the product transaction page entered through the first product jump entrance).

[0156] Among them, the product information block of the fourth adaptive product, in addition to displaying the relevant product information of the fourth adaptive product, will also display content matching information indicating that the product has an association relationship with the target published content (for example, displaying "mentioned in the note comment area" indicates that the product is a product that matches the comment video frame of the comment video in the comment area of ​​the target published content).

[0157] For example, Figure 10-15 As shown, Figure 10-15 A schematic diagram of a scenario for adapting product jump display provided in an embodiment of the present application; wherein, Figure 10In the example, the target published content is a published content not associated with any product or sales activity. The content details page 101 a of the target published content includes a media display area, and the media display area displays a content image A.

[0158] Among them, the identification of matching products can be triggered when the content image A is displayed, or by long pressing the content image A, or by triggering the content image A to enter the image display page 101b for displaying the content image.

[0159] For example, if the target account is a merchant account, it can be identified from all the products sold on the store page. When the first matching product (such as product A) is matched, the first product jump entrance 102a for content image A can be displayed on the content details page, or the first product jump entrance 102a can be displayed on the image display page 101b.

[0160] The first product jump entry 102a on the content details page or the first product jump entry 102a on the image display page 101b is triggered to enter the product transaction page 102b (i.e., the store page). The product transaction page can display a product information block of product A at the top, and the product information block can display content matching information 102c (such as "same item as the note").

[0161] Among them, if the target account is a non-merchant account with a product list, it is identified among the products sold on the product list page, and the product transaction page entered is the product list page.

[0162] For example, in Figure 11 In the example, taking the image display page 110a of content image B as an example, object recognition can be performed on content image B to obtain the region image where object C1 and the region image where object C2 are located in content image B. Product recognition can be performed on the region image where object C1 is located to obtain a matching first adapted product (such as product A), and product recognition can be performed on the region image where object C2 is located to obtain a matching first adapted product (such as product B).

[0163] The first product jump entry 111a of product A can be associated with the image of the area where object C1 is located in the form of a label (for example, displaying product information of product A and the name of the store where the product is located, such as the store name "SS1"). The first product jump entry 111b of product B can be associated with the image of the area where object C2 is located in the form of a label.

[0164] When the first product jump entry 111a is triggered, the user enters the product transaction page 112a, which displays the information block of the first compatible products (products A and B) for the content image B at the top. Optionally, the product information block 113a of product A associated with the first product jump entry 111a is the first product information block displayed.

[0165] For example, when the first product jump entrance 111a is triggered to request page data on the product transaction page from the server, the server will determine the display order of the product information blocks of the products on the product transaction page. Among them, when it is determined that the product information block of the first adapted product of the content image B needs to be displayed at the top, the display position of the product information block of product A associated with the first product jump entrance 111a will be set to the first display position. In this way, when the terminal device displays the product transaction page, it can display the product information blocks of each product in sequence according to the product information block display order indicated by the server.

[0166] For another example, when the first product jump entry 111b is triggered, the product transaction page 112b is entered, and the information block of the first compatible products (products A and B) of the content image B is displayed at the top of the product transaction page 112b. Optionally, the product information block 113b of product B associated with the first product jump entry 111b is the first product information block displayed.

[0167] Among them, Figure 12 In the example, the target published content is a published content not associated with any product or sales activity. The content details page 121 a of the target published content includes a media display area, and the media display area displays a content image B1.

[0168] The identification of the matching product may be triggered when the content image B1 enters the image display page 121b for displaying the content image B1.

[0169] For example, if the target account is a non-merchant account and has a product list page enabled, identification can be performed from all products sold on the product list page. For example, object recognition can be performed on content image B1 to obtain the region image containing object C11 and the region image containing object C21 in content image B1. Product recognition is then performed on the region image containing object C11 to obtain the first matching product (such as product A1). Product recognition is then performed on the region image containing object C21 to obtain the first matching product (such as product B1).

[0170] When the first suitable product is matched, a first product jump entrance 122a may be displayed on the image display page 121b.

[0171] By triggering the first product jump entry 122a of the image display page 121b, the product transaction page 122b (i.e., the product list page) is entered. The product transaction page can display a product information block 122c of product A1 and product B1 at the top, and the product information block can display content matching information (such as "same item in the note").

[0172] Among them, Figure 13 In the case of video publishing content that displays a content video, the content video is played on the content details page 131a. When the content video is clicked, the video frame can be paused to the current video frame. At this time, the current video frame can be identified as a matching product. When the current video frame is identified as matching a second matching product, a second product jump entrance 131b can be displayed, and the corresponding product transaction page can be accessed through the second product jump entrance. Optionally, the display of the second product jump entrance is canceled after the content video is replayed.

[0173] Among them, Figure 14 In Figure 10 Taking the target published content content details page 101a as an example, the content details page displays a comment area, in which a comment image obtained by commenting can be displayed. At this time, the comment image can be identified as a suitable product.

[0174] Optionally, the comment images in the comment area include: comment images commented on by the target account that publishes the target content and comment images commented on by non-target accounts.

[0175] For comment images posted by target accounts, matching products can be identified from products sold (or purchased) by the target account. For comment images posted by non-target accounts, matching products can still be identified from products sold (or purchased) by the target account, or from products sold (or purchased) by the non-target account that posted the comment (for example, when a merchant account comments on someone else's note, matching products can be identified from products sold by the product account itself).

[0176] For example, a comment image 140a posted by a target account is displayed in the comment area. The identification of a matching product can be triggered when the comment image 140a is displayed, or by long-pressing the comment image 140a, or by triggering the comment image 140a to enter an image display page 141a for displaying the comment image 140a.

[0177] For example, if the target account is a merchant account, it can be identified from all the products sold on the store page. When a third matching product (such as product A) is matched, a third product jump entry 142a for the comment image 140a can be displayed on the content details page (for example, in the comment information block where the comment image 140a is located), or the third product jump entry 142a can be displayed on the image display page 141a (i.e., the comment display page for displaying the comment image).

[0178] By triggering the third product jump entrance 142a or the third product jump entrance 142a of the image display page 141a, the product transaction page 142b (i.e., the store page) is entered. The product transaction page can display a product information block of product A at the top, and the product information block can display content matching information 142c (such as "same item in the note comment area").

[0179] Among them, if the target account is a non-merchant account with a product list, it is identified among the products sold on the product list page, and the product transaction page entered is the product list page.

[0180] Optionally, if there are multiple third-matching products, the display mode of the third-matching product jump entrance can be the same. Figure 11 The example of displaying the first product jump entrance.

[0181] Among them, Figure 15 In the target content, a comment video 152a containing a comment by the target account is displayed in the comment section of the content details page 151a. This comment video can be triggered to enter the comment display page 152b, where the comment video can be played. When clicking on the comment video, the current video frame can be paused, at which point the current video frame can be identified for matching products. When the current video frame is identified as matching a fourth matching product, a fourth product jump entry 151b can be displayed, allowing the user to access the corresponding product transaction page through this fourth product jump entry. Optionally, the display of the fourth product jump entry is canceled after the content video is replayed.

[0182] In an embodiment of the present application, a content details page of the target published content published by the target account can be displayed. When a first matching product is identified in the content image displayed on the content details page, a corresponding first product jump entrance can be displayed, and a product transaction entrance can be made through the first product jump entrance, so that the first matching product of the same model as the content image can be viewed at the product transaction entrance. Compared with the situation where the user can only enter the store page of the product to search for it by himself when viewing the image and is interested in the product in the image, or needs to ask the publishing account through comments in the notes, etc., the user can quickly determine whether there is a matching product in the content image, and quickly find the product of interest in the content image through the product jump entrance and conduct a transaction, thereby improving the convenience and experience of users viewing products, as well as the decision-making rate for products.

[0183] Based on the above description, the embodiment of the present application proposes an information display method, which can be executed by the electronic device mentioned above, specifically Figure 1 The terminal equipment shown. Figure 16 , Figure 16 This is a flow chart of an information display method provided in an embodiment of the present application. Figure 16 As shown, the process of the information display method in the embodiment of the present application may include the following:

[0184] S301: Display the content publishing page.

[0185] Among them, the content publishing page can edit the target publishing content to be published.

[0186] S302: In response to a product association operation on a product association entry, display product information of at least two products indicated to be associated by the product association operation on the product association entry.

[0187] Among them, at least two products are products among all products sold by the target account.

[0188] The content publishing page may display a product association portal for associating products or sales activities. For example, the product to be associated may be selected through the product association portal.

[0189] Among them, taking the target account as a merchant account as an example, the product association entrance can display the relevant product information of the selected associated product (such as the product name of some products, used to indicate the sales information related to the store, and the number of associated products, etc.). At this time, the product association entrance can associate the selected product (such as associating the corresponding product logo for marking the product, etc.).

[0190] The at least two selected products are selected from all products sold by the target account. For example, if the target account is a merchant account, the products selected for association are products sold on the merchant account's store page. Alternatively, if the target account is a non-merchant account, the products selected for association are products sold on the non-merchant account's product list page.

[0191] For example, Figure 17-18 As shown, Figure 17-18 A schematic diagram of a commodity association scenario provided in an embodiment of the present application; wherein, Figure 17 In the content publishing page 171a, the target content to be published can be edited, and the product association entrance 172a can be displayed.

[0192] Among them, product association can be performed through the product association portal. For example, by triggering the product association portal, a product association page 171b is displayed, which can be used to select whether to associate a product or an activity. For example, a first association control 172b for selecting an associated product and a second association control 172c for selecting an associated activity can be displayed.

[0193] The first association control may be triggered to display a product list page 171c, which may display product information blocks of all products sold by the target account. The target account may view product information on the product list page and select a product to be associated.

[0194] In response to the confirmation association operation on the product list page, the product information of at least two products (or one product) selected for association can be displayed at the product association entrance on the content publishing page, that is, at this time the product association entrance has been associated with the product selected on the product list page.

[0195] Among them, Figure 18 In the example, the product association operation can be performed on the content publishing page or before the content publishing page is displayed, that is, the product association can be performed before entering the content publishing page.

[0196] For example, a content publishing initiation control 181b is displayed on the application homepage 181a. By triggering the content publishing initiation control, you can enter the content selection page 182a, where you can select content to publish (such as selecting an image, or choosing to publish a live broadcast, etc.).

[0197] The content selection page can be used to associate products or activities. For example, the content selection page includes a product association control 182b. By triggering this product association control, the user can select whether to associate products or activities on the content selection page. For example, if the user selects "Associate Products," the content selection page may display product information blocks for all products sold by the target account. The target account can then view the product information on the content selection page and select the product to associate.

[0198] Among them, in response to the confirmation association operation on the content selection page, you can enter the content publishing page 183a (optionally, at this time, the image to be published has been selected on the content selection page when entering the content publishing page, that is, the selected image will be displayed on the entered content publishing page, and other media data can be entered), and the product association entrance 183b on the content publishing page has displayed the product information of at least two selected associated products (or one product), that is, at this time the product association entrance has been associated with the product selected on the content publishing page.

[0199] S303: In response to a publishing operation performed on the content publishing page, target publishing content associated with at least two products is published.

[0200] The content details page of the target published content displays a first transaction entrance for at least two commodities, and the first transaction entrance is used to trigger an entry into a commodity transaction page where all commodities sold by the target account can be browsed.

[0201] Optionally, when publishing the target published content, the media data to be published on the content publishing page and the product (i.e., product information, such as a product identifier) ​​indicated by the product association entry can be sent to the server, so that the server publishes the target published content based on the media data to be published, and binds the target published content to the product indicated by the product association entry based on the product identifier, that is, binds the target published content to the received product identifier. One product has one product identifier.

[0202] If the target published content is bound to multiple product identifiers, indicating that the target published content is associated with at least two products, the transaction entry displayed on the target published content's content details page is the first transaction entry. For the entry data displayed on the first transaction entry, the product information corresponding to the product identifier bound to the target published content can be retrieved and determined based on the retrieved product information.

[0203] Among them, you can directly or indirectly enter the commodity transaction page through the first transaction entrance to view all the commodities sold. Among them, for the display of the first transaction entrance and the display of the commodity transaction page, please refer to the relevant description of the above embodiment, which will not be repeated here.

[0204] When the target published content is bound to a product identifier, it means that the target published content is associated with a product. At this time, the transaction entrance displayed on the content details page of the target published content is the second transaction entrance, and the second transaction entrance can be used to view the product details page of the associated product.

[0205] In an embodiment of the present application, a content publishing page can be displayed, and product association can be performed on the content publishing page. For example, at least two products sold by the target account can be associated. At this time, the content details page of the target published content after publication can display the first transaction entrance to view all products sold by the target account. In this way, the product transaction page can be entered through the first transaction entrance to optimize the link from the target published content to the store page, and the convenience and flexibility of users viewing the products sold by the target account can be improved.

[0206] Based on the above description, the embodiment of the present application proposes an information display method, which can be executed by the electronic device mentioned above, specifically Figure 1 The terminal equipment shown. Figure 19 , Figure 19 This is a flow chart of an information display method provided in an embodiment of the present application. Figure 19 As shown, the process of the information display method in the embodiment of the present application may include the following:

[0207] S401: Display the content publishing page.

[0208] Among them, the content publishing page can edit the target publishing content to be published.

[0209] S402: In response to the activity association operation on the product association portal, display activity information of the sales activity indicated by the product association operation on the product association portal.

[0210] The content publishing page may display a product association portal for associating products or sales activities. For example, the product to be associated may be selected through the product association portal.

[0211] For example, if the target account is a merchant account, the product association portal may display relevant activity information of the selected sales activity (such as the activity name, which is used to indicate sales information related to the store, etc.), and the product association portal may associate the selected sales activity (such as associating a corresponding activity identifier for marking the activity, etc.).

[0212] Among them, a sales activity is an activity set by the target account for any of the products sold. A sales activity can be bound to one or more products. For example, if the target account is a merchant account, the associated sales activity can be the activity set up in the merchant account's store page (such as 30 off for purchases over 300). For another example, if the target account is a non-merchant account, the associated sales activity can be the product set up in the non-merchant account's product list page (such as a coupon rebate activity, freight insurance activity, etc.).

[0213] For example, Figure 20-21 As shown, Figure 20-21 A schematic diagram of an activity-related scenario provided in an embodiment of the present application; wherein Figure 20 On the content publishing page 201a, the target publishing content to be published can be edited, and the product association entrance 202a can be displayed.

[0214] The product association portal can be used to associate products or activities. For example, triggering the product association portal displays a product association page 201b, which allows users to select whether to associate products or activities. For example, a first association control 202b for selecting an associated product and a second association control 202c for selecting an associated activity can be displayed.

[0215] Among them, the activity list page 201c can be displayed by triggering the second associated control. The activity list page can display the activities set by the target account for all the goods sold (such as full-discount activities). The target account can view the activity information on the activity list page and select the activity to be associated.

[0216] In response to the confirmation association operation on the activity list page, the activity information of the selected associated sales activity can be displayed at the product association entrance on the content publishing page, that is, the product association entrance is now associated with the activity selected on the activity list page.

[0217] Among them, Figure 21 In the example, the product association operation can be performed on the content publishing page or before the content publishing page is displayed, that is, the product association can be performed before entering the content publishing page.

[0218] For example, a content publishing initiation control 211b is displayed on the application homepage 211a. By triggering the content publishing initiation control, you can enter the content selection page 212a, where you can select content to publish (such as selecting an image, or choosing to publish a live broadcast, etc.).

[0219] The content selection page can be used to associate products or activities. For example, the content selection page includes a product association control 212b. By triggering the product association control, the user can select whether to associate products or activities on the content selection page. For example, if the user selects "associate activities," the content selection page will display the activities set by the target account for the product being sold. The target account can view the activity information on the content selection page and select the activity to associate.

[0220] Among them, in response to the confirmation association operation on the content selection page, you can enter the content publishing page 213a (optionally, at this time, the image to be published has been selected on the content selection page when entering the content publishing page, that is, the selected image will be displayed on the entered content publishing page, and other media data can be entered), and the product association entrance 213b on the content publishing page has displayed the activity information of the selected associated activity, that is, at this time the product association entrance has been associated with the activity selected on the content publishing page.

[0221] S403: In response to the publishing operation performed on the content publishing page, target publishing content associated with the sales activity is published.

[0222] The content details page of the target published content displays a first transaction entry for the sales activity, and the first transaction entry is used to trigger an entry into a product transaction page where all products sold by the target account can be browsed.

[0223] Optionally, when publishing the target published content, the media data to be published on the content publishing page and the activity associated with the product association entry (i.e., activity information, such as an activity identifier) ​​can be sent to the server, so that the server publishes the target published content based on the media data to be published, and binds the target published content to the activity associated with the product association entry based on the activity identifier, that is, the target published content can be bound to the received activity identifier. At this time, the target published content is associated with one or more products bound to the activity indicated by the activity identifier.

[0224] At this time, the transaction entry displayed on the content details page of the target published content is the first transaction entry. For the entry data displayed on the first transaction entry, the activity information of the corresponding activity can be obtained according to the activity identifier bound to the target published content, and the transaction is determined based on the obtained activity information.

[0225] Among them, you can directly or indirectly enter the commodity transaction page through the first transaction entrance to view all the commodities sold. Among them, for the display of the first transaction entrance and the display of the commodity transaction page, please refer to the relevant description of the above embodiment, which will not be repeated here.

[0226] In an embodiment of the present application, a content publishing page can be displayed, and product activity association can be performed on the content publishing page. For example, the sales activity set by the target account can be associated. At this time, the content details page of the target published content after publication can display the first transaction entrance to view all the products sold by the target account. In this way, the product transaction page can be entered through the first transaction entrance to optimize the link from the target published content to the store page, and the convenience and flexibility of users viewing the products sold by the target account can be improved.

[0227] Based on the above description, the embodiment of the present application proposes an information display method, which can be executed by the electronic device mentioned above, specifically Figure 1 The terminal devices and servers shown are shown in the figure. Figure 22 , Figure 22 This is a schematic diagram of an interactive process of an information display method provided in an embodiment of the present application. Figure 22 As shown, the process of the information display method in the embodiment of the present application may include the following:

[0228] S501: The terminal device displays a content publishing page, and in response to a triggering operation on a product association entry on the content publishing page, displays a product association page.

[0229] S502: The terminal device generates a product acquisition request in response to a triggering operation on a first associated control on a product associated page, and sends the request to a server.

[0230] S503: The server obtains the product information and product identification of all products sold by the target account, and returns them to the terminal device.

[0231] S504. The terminal device displays a product list page, and based on the acquired product information, displays the product information block of each product in sequence on the product list page, and in response to selecting an associated product on the product list page, displays the product information of the selected associated product in the product association entrance.

[0232] The product association page is used to select associated products or sales activities. For example, the product association page includes a first association control and a second association control. The first association control is used to associate products, that is, to obtain a product list page containing product information of selectable products.

[0233] At this time, you can select the product you want to associate on the product list page, and the product association entrance will associate the product ID of the selected product.

[0234] Among them, the second association control is used to associate a sales activity, that is, to request the server to obtain the activity information and activity identifier of the sales activity set by the target account for the sold product. At this time, the activity list page can be displayed, and the activity information of the selectable activity can be displayed on the activity list page.

[0235] Among them, you can select the activity to be associated on the activity list page, and the activity information of the selected sales activity and the activity identifier of the associated selected activity will be displayed on the product association entrance.

[0236] S505: The terminal device generates a publishing request for the target content in response to the publishing operation performed on the content publishing page, and sends the request to the server.

[0237] S506: The server publishes the target published content and binds the target published content with the commodity identifier associated with the commodity association entry.

[0238] Among them, when the product association entry on the content publishing page is associated with an activity, the corresponding activity identifier is bound to the target published content.

[0239] S507: In response to the triggering operation on the target published content, the terminal device generates a content acquisition request for the target published content and sends the request to the server.

[0240] S508. The server obtains the content data of the target published content and the product identifier associated with the target published content. When determining that the target published content is associated with at least two products sold by the target account through the associated product identifier, the server determines that the transaction entry displayed on the content details page of the target published content is the first transaction entry, and determines the entry data of the first transaction entry based on the product information of the at least two products associated with the target published content.

[0241] Among them, when determining a product sold by the target account associated with the target published content through the associated product identifier, the transaction entry on the content details page is determined to be the second transaction entry, and the entry data of the second transaction entry is determined based on the product information of the associated product.

[0242] When the target published content is associated with an activity identifier, the transaction entry on the content details page is determined as the first transaction entry, and entry data of the first transaction entry is determined based on activity information of the sales activity associated with the target published content.

[0243] S509: The server returns the content data of the target published content and the entry data of the first transaction entry to the terminal device.

[0244] S510: When the terminal device displays a content details page of the target published content based on the content data, the terminal device displays a first transaction entry on the content details page based on the entry data.

[0245] S511: In response to a trigger operation on a first transaction entry, the terminal device generates a first commodity acquisition request and sends the request to a server.

[0246] S512: The server obtains product information of at least two products associated with the target published content based on the product identifier bound to the target published content, and returns the information to the terminal device.

[0247] S513: The terminal device displays a product transition page on the content details page, and displays product information blocks of at least two associated products on the product transition page based on the acquired product information.

[0248] When the second transaction entry is displayed on the content details page, the server is requested to display the page data of the product details page of a product associated with the target published content.

[0249] When the first transaction entry is displayed on the content details page and the target published content is associated with a sales event, the server obtains the sales event associated with the target published content based on the event identifier associated with the target published content, and obtains product information for the product associated with the sales event. The terminal device may display a product information block for the product associated with the sales event on the product transition page.

[0250] S514: The terminal device generates a second product acquisition request in response to the product browsing operation on the product transition page, and sends the request to the server.

[0251] S515. The server obtains product information of all products sold by the target account, and determines a display order of the products sold by the target account on the product transaction page based on at least two associated products.

[0252] The display order indicates that at least two associated commodities are displayed at the top on the commodity transaction page.

[0253] Similarly, if the target published content is associated with a sales event, the display order of the products sold by the target account on the product transaction page is determined based on the products bound to the sales event. This display order indicates that the products bound to the sales event are displayed at the top of the product transaction page.

[0254] S516. The server returns the acquired product information to the terminal device in the order in which it is displayed.

[0255] S517. When the terminal device displays the product information blocks of all products sold by the target account on the product transaction page, the product information blocks of at least two products associated with the target published content are displayed on top.

[0256] In an embodiment of the present application, product association can be performed through the product association entrance on the content publishing page to publish target publishing content associated with the target product. The target product can be one or more directly associated products, or it can be a product bound to an associated activity, which can enhance the richness of product association scenarios, and when the target product is multiple products, the content details page of the target publishing content can display a first transaction entrance, which can be used to display the product transaction page of the target account (for example, when the target account is a merchant account, the product transaction page can be a store page), which can display all the products sold by the target account, so that the product transaction page can be entered through the first transaction entrance on the content details page to optimize the link from the target publishing content to the store page, and to enhance the convenience and flexibility of users viewing the products sold by the target account.

[0257] See Figure 23 , Figure 23 This is a schematic diagram of the structure of an information display device provided in an embodiment of the present application. It should be noted that: Figure 23 The information display device shown is used to execute the application Figure 3 、 Figure 9 、 Figure 16 、 Figure 19 、 Figure 22 For the sake of convenience, only the part related to the embodiment of the present application is shown, and the specific technical details are not disclosed. Figure 3 、 Figure 9 、 Figure 16 、 Figure 19 、 Figure 22 The information display device 2300 may include: a details page display module 2301 and a transaction commodity display module 2302.

[0258] The details page display module 2301 is used to display the content details page of the target published content published by the target account; wherein, when the target published content is associated with at least two commodities sold by the target account, the content details page displays a first transaction entry;

[0259] The transaction product display module 2302 is used to display the product transaction page of the target account in response to the trigger operation on the first transaction entry; the product transaction page is used to browse all the products sold by the target account.

[0260] The transaction product display module 2302, when used to display the product transaction page of the target account in response to the trigger operation on the first transaction entry, is specifically used to:

[0261] In response to the triggering operation on the first transaction entry, a product transaction page is displayed, and when all products sold by the target account are displayed on the product transaction page, at least two products associated with the target published content are displayed at the top; or

[0262] In response to a trigger operation on the first transaction entry, displaying a product transition page for browsing at least two products associated with the target published content on the content details page;

[0263] In response to a product browsing operation on the product transition page, a product transaction page is displayed, and when all products sold by the target account are displayed on the product transaction page, at least two products associated with the target published content are displayed at the top.

[0264] Wherein, when the target published content is associated with a sales activity set up by the target account for the goods being sold, a first transaction entry is displayed on the content details page. The goods transaction page entered through the first transaction entry is used to place the goods associated with the sales activity at the top of the browsing list when browsing all goods sold by the target account; and / or,

[0265] When the target published content is associated with a product sold by the target account, a second transaction entrance is displayed on the content details page. The second transaction entrance is used to access the product details page of the product associated with the target published content.

[0266] The details page display module 2301 is also used to:

[0267] In response to a content editing operation on a target published content on a content details page, displaying a content editing page for the target published content;

[0268] In response to a product modification operation on a content editing page for a product associated with a target published content, when displaying a content detail page, entry data of the first transaction entry is updated based on the modified product associated with the target published content.

[0269] The transaction commodity display module 2302 is used to display the commodity transaction page of the target account, specifically for:

[0270] When displaying product information blocks of all products sold by the target account on the product transaction page, content association information indicating an association relationship between the corresponding products and the target published content is displayed on the product information blocks of at least two products associated with the target published content.

[0271] The content details page includes a media display area; the media display area is used to display content images or content videos in the target published content;

[0272] The transaction commodity display module 2302 is also used to:

[0273] When the content image matches a first compatible product among the products sold by the target account, a jump entry for the first product corresponding to the content image is displayed on the content details page and / or the image display page for displaying the content image. In response to a triggering operation on the first product jump entry, a product transaction page with the first compatible product pinned to the top is displayed.

[0274] When the target video frame in the content video matches a second compatible product among the products sold by the target account, a second product jump entrance for the target video frame is displayed on the target video frame. In response to the trigger operation for the second product jump entrance, a product transaction page with the second compatible product pinned to the top is displayed.

[0275] The content details page includes a comment area; the comment area is used to display comment images or comment videos obtained by commenting on the target published content;

[0276] The transaction commodity display module 2302 is also used to:

[0277] When the review image matches a third compatible product among the products sold by the target account, a jump entry for the third product for the review image is displayed on the content details page and / or the review display page for displaying the review image. In response to a triggering operation on the jump entry for the third product, a product transaction page with the third compatible product pinned to the top is displayed;

[0278] When the comment video frame in the comment video matches the fourth compatible product among the products sold by the target account, a jump entry for the fourth product for the comment video frame is displayed on the comment video frame. In response to the triggering operation for the fourth product jump entry, a product transaction page with the fourth compatible product pinned to the top is displayed.

[0279] The specific implementation of the detail page display module and the transaction product display module can be found in the description of the above embodiment and will not be further described here. It should be understood that the description of the beneficial effects obtained by adopting the same method will not be repeated.

[0280] See Figure 24 , Figure 24 This is a schematic diagram of the structure of an information display device provided in an embodiment of the present application. It should be noted that: Figure 24 The information display device shown is used to execute the application Figure 3 、 Figure 9 、 Figure 16 、 Figure 19、 Figure 22 For the sake of convenience, only the part related to the embodiment of the present application is shown, and the specific technical details are not disclosed. Figure 3 、 Figure 9 、 Figure 16 、 Figure 19 、 Figure 22 The information display device 2400 may include: a first page display module 2401, a first product association module 2402.

[0281] The first page display module 2401 is used to display the content publishing page; the content publishing page can edit the target content to be published;

[0282] A first product association module 2402 is configured to, in response to a product association operation on a product association entry, display product information of at least two products associated as indicated by the product association operation on the product association entry; the at least two products being products from all products sold by the target account;

[0283] The first page display module 2401 is also used to publish target published content associated with at least two commodities in response to a publishing operation performed on the content publishing page; wherein, the content details page of the target published content displays a first transaction entry for at least two commodities, and the first transaction entry is used to trigger entry into a commodity transaction page where all commodities sold by the target account can be browsed.

[0284] The specific implementation of the first page display module and the first product association module can be found in the description of the above embodiment and will not be further described here. It should be understood that the description of the beneficial effects obtained by adopting the same method will not be repeated.

[0285] See Figure 25 , Figure 25 This is a schematic diagram of the structure of an information display device provided in an embodiment of the present application. It should be noted that: Figure 25 The information display device shown is used to execute the application Figure 3 、 Figure 9 、 Figure 16 、 Figure 19 、 Figure 22 For the sake of convenience, only the part related to the embodiment of the present application is shown, and the specific technical details are not disclosed. Figure 3 、 Figure 9 、 Figure 16 、 Figure 19 、 Figure 22 The information display device 2500 may include: a second page display module 2501, a second product association module 2502.

[0286] The second page display module 2501 is used to display the content publishing page; the content publishing page can edit the target content to be published;

[0287] The second product association module 2502 is configured to respond to an activity association operation on a product association portal and display activity information of a sales activity indicated by the product association operation on the product association portal; a sales activity is an activity set by the target account for any product among all the products sold;

[0288] The second page display module 2501 is also used to publish target published content associated with a sales activity in response to a publishing operation performed on the content publishing page; wherein, the content details page of the target published content displays a first transaction entry for the sales activity, and the first transaction entry is used to trigger entry into a product transaction page where all products sold by the target account can be browsed.

[0289] The specific implementation of the second page display module and the second product association module can be found in the description of the above embodiment and will not be further described here. It should be understood that the description of the beneficial effects obtained by adopting the same method will not be repeated.

[0290] In the embodiments of the present application, the term "module" or "unit" refers to a computer program or a part of a computer program that has a predetermined function and works together with other related parts to achieve a predetermined goal, and can be implemented in whole or in part by using software, hardware (such as processing circuits or memories) or a combination thereof. Similarly, a processor (or multiple processors or memories) can be used to implement one or more modules or units. In addition, each module or unit can be part of an overall module or unit that includes the function of the module or unit.

[0291] See Figure 26 , Figure 26 This is a schematic diagram of the structure of an electronic device provided in an embodiment of the present application. Figure 26As shown, the electronic device 2600 includes: at least one processor 2601 and a memory 2602. Optionally, the electronic device may further include a network interface. Data can be exchanged between the processor 2601, the memory 2602 and the network interface. The network interface is controlled by the processor 2601 for sending and receiving messages. The memory 2602 is used to store computer programs. The computer programs include program instructions. The processor 2601 is used to execute the program instructions stored in the memory 2602. The processor 2601 is configured to call the program instructions to execute the above method. The memory 2602 may include a volatile memory, such as a random-access memory (RAM); the memory 2602 may also include a non-volatile memory, such as a flash memory, a solid-state drive (SSD), etc.; the memory 2602 may also include a combination of the above types of memory.

[0292] The processor 2601 may be a central processing unit (CPU). In one embodiment, the processor 2601 may also be a graphics processing unit (GPU). The processor 2601 may also be a combination of a CPU and a GPU. The processor 2601 may be used to call the device control application stored in the memory 2602 to execute the above Figure 3 、 Figure 9 、 Figure 16 、 Figure 19 、 Figure 22 The description of the information display method in the corresponding embodiment can also be performed Figure 23 、 Figure 24 、 Figure 25 The description of the information display device in the corresponding embodiment will not be repeated here. In addition, the description of the beneficial effects of adopting the same method will not be repeated here either.

[0293] In specific implementations, the devices, processors, memories, etc. described in the embodiments of this application can execute the implementation methods described in the above method embodiments, and can also execute the implementation methods described in the embodiments of this application, which will not be repeated here.

[0294] The present application also provides a computer (readable) storage medium, which stores a computer program. The computer program includes program instructions. When the program instructions are executed by a processor, the processor can execute some or all of the steps performed in the above method embodiments. Optionally, the computer storage medium can be volatile or non-volatile. The computer-readable storage medium can mainly include a program storage area and a data storage area, wherein the program storage area can store an operating system, at least one application required for a function, etc.; the data storage area can store data created based on the use of the blockchain node, etc.

[0295] An embodiment of the present application provides a computer program product, which may include a computer program. When the computer program is executed by a processor, it can implement some or all of the steps in the above method, which are not described in detail here.

[0296] In this document, "plurality" refers to two or more. "And / or" describes a relationship between associated objects, indicating that three possible relationships exist. For example, "A and / or B" can mean: A exists alone, A and B exist simultaneously, or B exists alone. The character " / " generally indicates an "or" relationship between the associated objects.

[0297] Those skilled in the art will appreciate that all or part of the processes in the above-described method embodiments can be implemented by instructing related hardware through a computer program. The computer program can be stored in a computer storage medium, which can be a computer-readable storage medium. When the program is executed, it can include the processes in the above-described method embodiments. The storage medium can be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

[0298] The above disclosure is only part of the embodiments of the present application, and it is certainly not intended to limit the scope of the rights of the present application. Ordinary technicians in this field can understand that all or part of the processes of the above embodiments and equivalent changes made in accordance with the claims of the present application are still within the scope covered by the present application.

Claims

1. An information display method, characterized in that: The method comprises: Displaying a content details page of a target published content published by a target account; wherein, when the target published content is associated with at least two commodities sold by the target account, the content details page displays a first transaction entry; In response to a triggering operation on the first transaction entry, a commodity transaction page of the target account is displayed; the commodity transaction page is used to browse all commodities sold by the target account.

2. The method according to claim 1, characterized in that In response to a triggering operation on the first transaction entry, displaying a commodity transaction page of the target account includes: In response to a triggering operation on the first transaction entry, the commodity transaction page is displayed, and when all commodities sold by the target account are displayed on the commodity transaction page, at least two commodities associated with the target published content are displayed at the top; or In response to a triggering operation on the first transaction entry, displaying a product transition page for browsing at least two products associated with the target published content on the content details page; In response to a product browsing operation on the product transition page, the product transaction page is displayed, and when all products sold by the target account are displayed on the product transaction page, at least two products associated with the target published content are displayed at the top.

3. The method according to claim 1, characterized in that When the target published content is associated with a sales activity set by the target account for the product being sold, the content details page displays the first transaction entrance, and the product transaction page entered through the first transaction entrance is used to browse the product associated with the sales activity at the top when browsing all products sold by the target account; and / or, When the target published content is associated with a product sold by the target account, the content details page displays a second transaction entrance, and the second transaction entrance is used to access the product details page of the product associated with the target published content.

4. The method according to claim 1, wherein The method further comprises: In response to a content editing operation on the target published content on the content details page, displaying a content editing page for the target published content; In response to a product modification operation on the content editing page for the product associated with the target published content, when the content details page is displayed, entry data of the first transaction entry is updated based on the modified product associated with the target published content.

5. The method according to claim 1, wherein The commodity transaction page displaying the target account includes: When displaying product information blocks of all products sold by the target account on the product transaction page, content association information indicating an association relationship between the corresponding products and the target published content is displayed on the product information blocks of at least two products associated with the target published content.

6. The method according to claim 1, characterized in that The content details page includes a media display area; the media display area is used to display the content image or content video in the target published content; The method further comprises: When the content image matches a first compatible product among the products sold by the target account, a first product jump entry for the content image is displayed on the content details page and / or the image display page for displaying the content image, and in response to a triggering operation on the first product jump entry, a product transaction page with the first compatible product pinned to the top is displayed; When the target video frame in the content video matches a second compatible product among the products sold by the target account, a second product jump entrance for the target video frame is displayed on the target video frame, and in response to a trigger operation for the second product jump entrance, a product transaction page with the second compatible product pinned to the top is displayed.

7. The method according to claim 1, characterized in that The content details page includes a comment area; the comment area is used to display comment images or comment videos obtained by commenting on the target published content; The method further comprises: When the review image matches a third compatible product among the products sold by the target account, a jump entry for the third product for the review image is displayed on the content details page and / or the review display page for displaying the review image, and in response to a triggering operation on the third product jump entry, a product transaction page with the third compatible product pinned to the top is displayed; When the comment video frame in the comment video matches a fourth compatible product among the products sold by the target account, a fourth product jump entrance for the comment video frame is displayed on the comment video frame, and in response to a triggering operation for the fourth product jump entrance, a product transaction page with the fourth compatible product pinned to the top is displayed.

8. An information display method, characterized in that: The method comprises: Display the content publishing page; the content publishing page can edit the target publishing content to be published; In response to a product association operation on the product association entry, displaying product information of at least two products associated as indicated by the product association operation on the product association entry; the at least two products are products among all products sold by the target account; In response to a publishing operation performed on the content publishing page, target publishing content associated with the at least two commodities is published; wherein, the content details page of the target publishing content displays a first transaction entry for the at least two commodities, and the first transaction entry is used to trigger entry into a commodity transaction page where all commodities sold by the target account can be browsed.

9. An information display method, characterized in that: The method comprises: Display the content publishing page; the content publishing page can edit the target publishing content to be published; In response to an activity association operation on the product association portal, activity information of a sales activity indicated by the product association operation is displayed on the product association portal; the sales activity is an activity set by the target account for any product among all the products sold; In response to a publishing operation performed on the content publishing page, target publishing content associated with the sales activity is published; wherein, the content details page of the target publishing content displays a first transaction entry for the sales activity, and the first transaction entry is used to trigger entry into a product transaction page where all products sold by the target account can be browsed.

10. An information display device, characterized in that: The device comprises: a details page display module, configured to display a content details page of a target published content published by a target account; wherein, when the target published content is associated with at least two commodities sold by the target account, the content details page displays a first transaction entry; The transaction commodity display module is used to display the commodity transaction page of the target account in response to the trigger operation on the first transaction entrance; the commodity transaction page is used to browse all commodities sold by the target account.

11. An information display device, characterized in that: The device comprises: The first page display module is used to display a content publishing page; the content publishing page can edit the target publishing content to be published; a first product association module configured to, in response to a product association operation on the product association portal, display product information of at least two products associated as indicated by the product association operation on the product association portal; the at least two products being products from all products sold by the target account; The first page display module is further used to publish target published content associated with the at least two commodities in response to a publishing operation performed on the content publishing page; wherein, the content details page of the target published content displays a first transaction entrance for the at least two commodities, and the first transaction entrance is used to trigger entry into a commodity transaction page where all commodities sold by the target account can be browsed.

12. An information display device, characterized in that: The device comprises: The second page display module is used to display a content publishing page; the content publishing page can edit the target publishing content to be published; a second product association module, configured to, in response to an activity association operation on the product association portal, display activity information of a sales activity indicated by the product association operation on the product association portal; the sales activity is an activity set by the target account for any product among all the products sold; The second page display module is also used to publish target published content associated with the sales activity in response to a publishing operation performed on the content publishing page; wherein the content details page of the target published content displays a first transaction entrance for the sales activity, and the first transaction entrance is used to trigger entry into a product transaction page where all products sold by the target account can be browsed.

13. An electronic device, characterized in that: The method comprises a processor and a memory, wherein the memory is used to store a computer program, the computer program includes program instructions, and the processor is configured to call the program instructions to execute the method according to any one of claims 1 to 9.

14. A computer-readable storage medium, characterized in that The computer-readable storage medium stores a computer program, wherein the computer program includes program instructions, and when the program instructions are executed by a processor, the processor is caused to perform the method according to any one of claims 1 to 9.

15. A computer program product, characterized in that The method comprises a computer program, wherein the computer program comprises program instructions, and when the program instructions are executed by a processor, the method according to any one of claims 1 to 9 is implemented.

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