The invention discloses a smart park platform planning and designing system, and relates to the technical field of park construction. The system comprises a supporting basic unit, an operation management unit, a garden enterprise service unit, a community service unit, an IBMS platform and an information unit. The supporting basic unit comprises a system supporting module, an operation platform portal and a mobile application platform. The operation management unit comprises a cooperation management module, an investment attraction management module, a property management module, an incubationmanagement module, a fixed asset management module, a garden payment management module, an industry analysis module, a decision management module, an entrance guard management module, a parking management module and a patrol management module. Intelligent park application services are provided for park management, park enterprises, enterprise employees and the like on the platform, the platform deploys and operates all levels of application services in a unified mode, data unification, interface unification and process unification are achieved, repeated construction is avoided, resources aresaved, energy consumption is reduced, and investment construction and operation maintenance cost is reduced.