The application relates to the technical field of
resource scheduling, and specifically discloses a cross-platform marketing resource intelligent scheduling evaluation method and
system, which comprises the following steps: acquiring resource node information of each platform at a resource facility layer, and acquiring a dynamic
stability index of each platform according to the resource node information; constructing a cross-platform resource cooperation relationship graph according to the dynamic
stability index of each platform and a cooperative calling relationship between resource nodes, and converting the cooperation relationship graph into a global resource
state entropy matrix; acquiring user marketing activity information of each platform at a marketing
application layer, and generating a resource demand
feature vector of each micro task according to the user marketing activity information. The application forms a complete technical chain from state
perception, correlation modeling, demand description, matching optimization,
capacity management to effect evaluation, realizes accurate docking of a
supply side and a
demand side of cross-platform marketing resources, elastic
adaptation of scheduling execution and
capacity management, and an execution result.