Promotion information display method and device, equipment, storage medium and program product

Abstract

The invention provides a promotion information display method and device, electronic equipment, a computer readable storage medium and a computer program product, and the method comprises the steps: displaying promotion information comprising a plurality of promotion objects in a promotion information bearing area comprising a plurality of bearing positions; wherein the bearing positions and the promotion objects are in one-to-one correspondence; and based on the promotion information, in response to an object display instruction triggered in the promotion information bearing area, displaying a target promotion object in the plurality of promotion objects in the promotion information bearing area, and displaying a conversion entry corresponding to the target promotion object. According to the application, the diversity of the display process of the promotion information can be improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to a method, device, electronic device, computer-readable storage medium, and computer program product for displaying promotional information. Background Art

[0002] Related technologies often determine which ad receives the highest exposure based on the bid ranking of each advertiser. When a user matches the highest-paying ad, that ad is displayed to them, maximizing the commercial monetization benefits generated by the ad. Consequently, the ad display process in related technologies is relatively simplistic, lacking innovation and user interactivity. Summary of the Invention

[0003] Embodiments of the present application provide a method, apparatus, electronic device, computer-readable storage medium, and computer program product for displaying promotional information, which can improve the diversity of the display process of promotional information.

[0004] The technical solution of the embodiment of the present application is implemented as follows:

[0005] The present invention provides a method for displaying promotional information, including:

[0006] Displaying promotion information including multiple promotion objects in a promotion information bearing area including multiple bearing positions; wherein there is a one-to-one correspondence between the bearing positions and the promotion objects;

[0007] Based on the promotion information, in response to an object display instruction triggered in the promotion information carrying area, a target promotion object among the multiple promotion objects is displayed in the promotion information carrying area, and a conversion entrance corresponding to the target promotion object is displayed.

[0008] An embodiment of the present application provides a display device for promotional information, comprising:

[0009] A first display module is configured to display promotional information including multiple promotional objects in a promotional information bearing area including multiple bearing positions; wherein the bearing positions and the promotional objects have a one-to-one correspondence;

[0010] The second display module is used to display a target promotion object among the multiple promotion objects in the promotion information carrying area based on the promotion information and in response to an object display instruction triggered in the promotion information carrying area, and to display a conversion entrance corresponding to the target promotion object.

[0011] In the above scheme, the promotion information carrying area is located in the first virtual object, the promotion information includes the associated information of the promotion object, and the associated information is used to introduce the corresponding promotion object. The first display module is also used to display the promotion information including multiple promotion objects through the first virtual object including multiple carrying positions; wherein, the promotion information corresponds to the first virtual object, and the promotion object in the carrying position is in an invisible state; the associated information of the corresponding promotion object is displayed at each of the carrying positions.

[0012] In the above scheme, after the display includes promotional information of multiple promotional objects, the device also includes a third display module, which is used to display an object display control, and the object display control is used to control the multiple promotional objects to be visible; in response to a trigger operation on the object display control, the multiple promotional objects are controlled to be visible.

[0013] In the above scheme, the display form of the carrying position is a virtual container, and the second display module is also used to respond to the object display instruction for the target virtual container in the first virtual object based on the associated information of each promotion object, take the promotion object carried by the target virtual container as the target promotion object, and display the process of opening the target virtual container carrying the target promotion object; after the target virtual container is opened, display the target promotion object in the target virtual container.

[0014] In the above solution, the display form of the carrier position is a virtual container, the promotional information is displayed in a media information interface, and a container opening control is also displayed in the media information interface, and the container opening control is used to randomly open one of the multiple virtual containers; the second display module is further used to respond to an object display instruction triggered by the container opening control, display the process of randomly selecting the multiple virtual containers; after the random selection is completed, display the process of opening the randomly selected virtual container, and display the target promotion object after the virtual container is opened.

[0015] In the above scheme, the display form of the carrier position is an information card, and the second display module is also used to flip the target information card from the front to the back based on the associated information of each promotion object and respond to the object display instruction of the target information card carrying the target associated information; and display the target promotion object on the back of the target information card.

[0016] In the above scheme, the display form of the carrier position is an information card, and the second display module is also used to cancel the display of the target associated information based on the associated information of each promotion object, in response to the object display instruction of the target information card carrying the target associated information, and display the target information card, and the process of gradually changing from the first size to the second size; during the size change process of the target information card, the target promotion object is displayed based on the target information card, and the target promotion object is gradually changed from being displayed with a first clarity to being displayed with a second clarity; wherein, the second size is larger than the first size, the second clarity is larger than the first clarity, and the display clarity of the target promotion object in the target information card is positively correlated with the size of the target information card.

[0017] In the above scheme, the promotion information carrying area is located in the second virtual object, the number of the promotion information is multiple, and there is a one-to-one correspondence between the promotion information and the promotion object. The first display module is also used to display multiple promotion information through the second virtual object including multiple carrying positions; in each of the carrying positions, the promotion object in the corresponding promotion information is displayed.

[0018] In the above scheme, the second display module is also used to display a virtual light spot with a gradually shrinking diameter based on the promotion information in response to an object display instruction triggered in the promotion information carrying area; wherein, the target promotion object is in the virtual light spot, and the display brightness of the promotion objects outside the virtual light spot is positively correlated with the diameter of the virtual light spot; in response to the diameter of the virtual light spot shrinking to the target diameter, the first brightness is used to display the target promotion object in the virtual light spot, and the second brightness that is smaller than the first brightness is used to display other promotion objects outside the virtual light spot.

[0019] In the above scheme, the device also includes a fourth display module, which is used to display the process of the movement of the virtual light spot in response to an object switching instruction; in response to the virtual light spot moving to a new target promotion object, use a first brightness to display the new target promotion object in the virtual light spot, and use a second brightness to display other promotion objects other than the new target promotion object.

[0020] In the above scheme, the second display module is also used to display the process of the virtual light spot of the target diameter shaking on the multiple promotion objects in response to the diameter of the virtual light spot shrinking to the target diameter, and after the shaking is completed, use the first brightness to focus on and display the target promotion object through the virtual light spot.

[0021] In the above solution, the device further includes a selection module, which is configured to receive the object display instruction in response to a selection operation on the target promotion object in the target carrying position, and the object display instruction is configured to instruct to highlight the target promotion object.

[0022] In the above scheme, the second virtual object is a virtual bookshelf, the corresponding supporting position is a bookshelf grid of the virtual bookshelf, and the first display module is also used to display the promotion object in the corresponding promotion information in the form of a book in each bookshelf grid of the virtual bookshelf.

[0023] In the above scheme, the first display module is also used to display the target promotion object in the form of the book; the second display module is also used to display the process of turning pages of the virtual book corresponding to the target promotion object in response to the trigger operation of the target promotion object in the form of the book; after the page turning is completed, the conversion entrance corresponding to the target promotion object is displayed on the inner page of the virtual book.

[0024] In the above scheme, the target promotion object is a promotion object obtained by recommendation based on the multiple promotion objects, and the device also includes a fifth display module, which is used to display an object recommendation control, and the object recommendation control is used to recommend promotion objects based on the multiple promotion objects; based on the promotion information, in response to the trigger operation of the object recommendation control, the object display instruction is received.

[0025] In the above scheme, the device also includes a sixth display module, which is used to display a purchase page corresponding to the target promotion object in response to a trigger operation of a conversion entrance corresponding to the target promotion object, and the purchase page is used to purchase the target promotion object; or, jump from the current page to the landing page corresponding to the target promotion object, and the landing page includes introduction information of the target promotion object and a purchase entrance.

[0026] In the above scheme, the target promotion object is carried by a first information card and displayed in the target object area. The second display module is also used to respond to a sliding operation on the first information card, move the first information card out of the target object area along the sliding direction of the sliding operation; in the process of moving the first information card out, display the second information card located under the first information card; when the first information card is completely moved out of the target object area, the conversion entrance corresponding to the target promotion object is displayed in the target object area based on the second information card; or, in the process of moving the first information card out, move a third information card into the target object area along the sliding direction of the sliding operation; when the third information card is completely moved into the target object area, the conversion entrance corresponding to the target promotion object is displayed in the target object area based on the third information card.

[0027] In the above scheme, the device also includes a seventh display module, which is used to display a one-key display control for the multiple promotion objects, and the one-key display control is used to display each of the promotion objects and the conversion entrance corresponding to each of the promotion objects; in response to the triggering operation of the one-key display control, each of the promotion objects and the conversion entrance corresponding to each of the promotion objects are displayed.

[0028] An embodiment of the present application provides an electronic device, including:

[0029] a memory for storing executable instructions;

[0030] The processor is configured to implement the method for displaying promotional information provided in the embodiment of the present application when executing the executable instructions stored in the memory.

[0031] An embodiment of the present application provides a computer-readable storage medium storing executable instructions for causing a processor to execute instructions to implement the method for displaying promotional information provided in the embodiment of the present application.

[0032] Embodiments of the present application provide a computer program product or computer program, which includes computer instructions stored in a computer-readable storage medium. A processor of an electronic device reads the computer instructions from the computer-readable storage medium and executes the computer instructions, causing the electronic device to perform the promotional information display method provided in the embodiments of the present application.

[0033] The embodiments of the present application have the following beneficial effects:

[0034] First, promotional information including multiple promotional objects is displayed in a promotional information carrying area including multiple carrying positions. Then, upon receiving an object display instruction triggered in the promotional information carrying area, the target promotional object among the multiple promotional objects is displayed in the promotional information carrying area in response to the object display instruction, and a conversion portal corresponding to the target promotional object is displayed. In this way, the target promotional object is displayed based on the object display instruction triggered by the user, which increases the user's interactive participation and the user's sense of participation in the currently displayed promotional information, thereby improving the conversion rate of the promotional information. At the same time, using the promotional information carrying area to display the promotional objects and the target promotional objects also increases the diversity of the display process of the promotional information, thereby further improving the conversion rate of the promotional information. BRIEF DESCRIPTION OF THE DRAWINGS

[0035] Figure 1 This is a schematic diagram of the architecture of the promotion information display system provided in an embodiment of the present application;

[0036] Figure 2 is a schematic structural diagram of an electronic device provided in an embodiment of the present application;

[0037] Figure 3 1 is a flow chart of a method for displaying promotional information provided in an embodiment of the present application;

[0038] Figure 4 is a schematic diagram of a first virtual object provided in an embodiment of the present application;

[0039] Figure 5 is a schematic diagram of a second virtual object provided in an embodiment of the present application;

[0040] Figure 6 This is a schematic diagram of a process in which a user actively selects to open a virtual container, as provided in an embodiment of the present application;

[0041] Figure 7 This is a schematic diagram of a process for automatically matching a virtual container for a user, as provided in an embodiment of the present application;

[0042] Figure 8 This is a schematic diagram of a process of displaying a target promotion object in a promotion information bearing area provided by an embodiment of the present application;

[0043] Figure 9 This is a schematic diagram of a process of displaying a target promotion object in a promotion information bearing area provided by an embodiment of the present application;

[0044] Figure 10 This is a schematic diagram of a process of displaying a target other promotion object among multiple other promotion objects in a promotion information bearing area provided by an embodiment of the present application;

[0045] Figure 11This is a schematic diagram of the process of displaying the conversion entrance corresponding to the target promotion object provided by the embodiment of the present application;

[0046] Figure 12 Schematic diagram of a one-button display control provided in an embodiment of the present application. DETAILED DESCRIPTION

[0047] In order to make the purpose, technical solutions and advantages of this application clearer, the application will be further described in detail below with reference to the accompanying drawings. The described embodiments should not be regarded as limiting this application. All other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of this application.

[0048] In the following description, reference is made to “some embodiments”, which describes a subset of all possible embodiments, but it will be understood that “some embodiments” may be the same subset or different subsets of all possible embodiments and may be combined with each other without conflict.

[0049] In the following description, the terms "first\second\third" involved are merely used to distinguish similar objects and do not represent a specific ordering of the objects. It can be understood that "first\second\third" can be interchanged with a specific order or sequence where permitted, so that the embodiments of the present application described herein can be implemented in an order other than that illustrated or described herein.

[0050] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the art to which this application pertains. The terms used herein are for the purpose of describing the embodiments of this application only and are not intended to limit this application.

[0051] Before further describing the embodiments of the present application in detail, the nouns and terms involved in the embodiments of the present application are explained. The nouns and terms involved in the embodiments of the present application are subject to the following interpretations.

[0052] 1) Client: Also known as the user end, it refers to the program that provides local services to users corresponding to the server. Except for some applications that can only run locally, it is generally installed on an ordinary client and needs to cooperate with the server to run. That is, there must be corresponding servers and service programs on the network to provide corresponding services. Therefore, a specific communication connection needs to be established between the client and server to ensure the normal operation of the application, such as the autonomous driving client (such as the map navigation client).

[0053] 2) Artificial Intelligence (AI) refers to the theories, methods, techniques, and application systems that use digital computers or machines controlled by digital computers to simulate, extend, and expand human intelligence, to perceive the environment, acquire knowledge, and use that knowledge to achieve optimal results. In other words, AI is a comprehensive technology within computer science that seeks to understand the essence of intelligence and produce new intelligent machines that can respond in a manner similar to human intelligence. AI also involves studying the design principles and implementation methods of various intelligent machines, enabling them to possess the capabilities of perception, reasoning, and decision-making.

[0054] 3) In response, it is used to indicate the conditions or states on which the executed operations depend. When the dependent conditions or states are met, one or more operations executed can be real-time or have a set delay. Unless otherwise specified, there is no restriction on the order in which the multiple operations executed are executed.

[0055] 4) Advertisers are entities that have advertising needs on advertising platforms.

[0056] 5) User Interface (UI) is the medium for interaction and information exchange between the system and the user, and is used to realize the conversion between the internal form of information and the form acceptable to humans.

[0057] See also Figure 1 , Figure 1 This is a schematic diagram of the architecture of the promotion information display system provided in an embodiment of the present application. A display client 401 for promotion information is provided on a terminal (terminal 400 is shown as an example), and is displayed on a display interface (image interface 401-1 is shown as an example). Terminal 400 is connected to server 200 via network 300, wherein network 300 can be a wide area network or a local area network, or a combination of the two, and data transmission is achieved using wireless or wired links.

[0058] The server 200 is used to send display data of a promotion information bearing area including multiple bearing positions to the terminal 400;

[0059] The terminal 400 is also used to receive display data of a promotion information carrying area including multiple bearing positions sent by the server 200, and based on the display data of the promotion information carrying area including multiple bearing positions, display promotion information including multiple promotion objects in the promotion information carrying area including multiple bearing positions; wherein there is a one-to-one correspondence between the bearing positions and the promotion objects; based on the promotion information, in response to an object display instruction triggered in the promotion information carrying area, display a target promotion object among the multiple promotion objects in the promotion information carrying area, and display a conversion entrance corresponding to the target promotion object.

[0060] In some embodiments, the server 200 can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks (CDNs), and big data and artificial intelligence platforms. The terminal 400 can be a smart phone, a tablet computer, a laptop computer, a desktop computer, a set-top box, an intelligent voice interaction device, a smart home appliance, a virtual reality device, a vehicle-mounted terminal, an aircraft, a portable music player, a personal digital assistant, a dedicated messaging device, a portable gaming device, an intelligent speaker, and a smart watch, etc., but is not limited thereto. The terminal and the server can be directly or indirectly connected via wired or wireless communication, which is not limited in the embodiments of the present application.

[0061] Next, the electronic device implementing the method for displaying promotion information provided by the embodiment of the present application is described. Figure 2 , Figure 2 This is a schematic diagram of the structure of an electronic device provided in an embodiment of the present application. The electronic device can be a server or a terminal. Figure 1 Take the terminal shown in as an example, Figure 2 The electronic device shown includes: at least one processor 410, a memory 450, at least one network interface 420 and a user interface 430. The various components in the terminal 400 are coupled together via a bus system 440. It is understood that the bus system 440 is used to achieve connection and communication between these components. In addition to including a data bus, the bus system 440 also includes a power bus, a control bus and a status signal bus. However, for the sake of clarity, the bus system 440 is not shown in FIG. Figure 3 Various buses are labeled as bus system 440 .

[0062] The processor 410 can be an integrated circuit chip with signal processing capabilities, such as a general-purpose processor, a digital signal processor (DSP), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc., where the general-purpose processor can be a microprocessor or any conventional processor, etc.

[0063] The user interface 430 includes one or more output devices 431 that enable display of media content, including one or more speakers and / or one or more visual display screens. The user interface 430 also includes one or more input devices 432, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

[0064] The memory 450 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid-state memory, hard drives, optical drives, etc. The memory 450 may optionally include one or more storage devices that are physically remote from the processor 410.

[0065] The memory 450 includes volatile memory or non-volatile memory, or may include both volatile and non-volatile memory. The non-volatile memory may be a read-only memory (ROM), and the volatile memory may be a random access memory (RAM). The memory 450 described in the embodiments of the present application is intended to include any suitable type of memory.

[0066] In some embodiments, the memory 450 can store data to support various operations, examples of which include programs, modules, and data structures, or a subset or superset thereof, as exemplified below.

[0067] Operating system 451, including system programs for processing various basic system services and performing hardware-related tasks, such as the framework layer, core library layer, and driver layer, which are used to implement various basic services and process hardware-based tasks;

[0068] A network communication module 452 is used to reach other electronic devices via one or more (wired or wireless) network interfaces 420. Exemplary network interfaces 420 include Bluetooth, Wi-Fi, and Universal Serial Bus (USB).

[0069] a presentation module 453 for enabling display of information via one or more output devices 431 (e.g., a display screen, a speaker, etc.) associated with the user interface 430 (e.g., a user interface for operating peripheral devices and displaying content and information);

[0070] The input processing module 454 is configured to detect one or more user inputs or interactions from one of the one or more input devices 432 and to translate the detected inputs or interactions.

[0071] In some embodiments, the apparatus provided in the embodiments of the present application may be implemented in software. Figure 2Display device 455 for displaying promotional information stored in memory 450 is shown. This device, which can be software in the form of a program or plug-in, includes the following software modules: a first display module 4551 and a second display module 4552. These modules are logical and can be arbitrarily combined or further separated according to the functions they implement. The functions of each module will be described below.

[0072] In other embodiments, the device provided in the embodiments of the present application can be implemented in hardware. As an example, the display device of the promotional information provided in the embodiments of the present application can be a processor in the form of a hardware decoding processor, which is programmed to execute the display method of the promotional information provided in the embodiments of the present application. For example, the processor in the form of a hardware decoding processor can adopt one or more application-specific integrated circuits (ASICs), DSPs, programmable logic devices (PLDs), complex programmable logic devices (CPLDs), field-programmable gate arrays (FPGAs), or other electronic components.

[0073] In some embodiments, the terminal or server can implement the display method of promotional information provided in the embodiments of the present application by running a computer program. For example, the computer program can be a native program or software module in the operating system; it can be a local (Native) application (APP, Application), that is, a program that needs to be installed in the operating system to run, such as an instant messaging APP, a web browser APP; it can also be a small program, that is, a program that can be run only by downloading it into a browser environment; it can also be a small program that can be embedded in any APP. In short, the above-mentioned computer program can be any form of application, module or plug-in.

[0074] Based on the above description of the display system and electronic device for promotional information provided by the embodiment of the present application, the following describes the display method for promotional information provided by the embodiment of the present application. In actual implementation, the display method for promotional information provided by the embodiment of the present application can be implemented by the terminal or the server alone, or by the terminal and the server in collaboration, so that Figure 1 The terminal 400 in the embodiment of the present invention performs the display method of promotion information provided by the embodiment of the present invention as an example for description. Figure 3 , Figure 3 This is a flow chart of the method for displaying promotion information provided by the embodiment of the present application, which will be combined with Figure 3 The steps shown are explained.

[0075] Step 101: The terminal displays promotion information including multiple promotion objects in a promotion information bearing area including multiple bearing positions; wherein there is a one-to-one correspondence between the bearing positions and the promotion objects.

[0076] In actual implementation, the terminal is provided with an application client, such as a video playback client, a social client, an instant messaging client, a reading client or a shopping client, etc. The terminal can display promotional information including multiple promotion objects in a promotional information carrying area including multiple carrying positions through the application client.

[0077] The promotion information carrying area is used to reflect the virtual scene displayed by the current promotion information. The promotion information carrying area can be located in a two-dimensional image or a three-dimensional virtual object. When the virtual scene displayed by the promotion information is different, the promotion information carrying area can also be different. For example, when the promotion information carrying area is located in a two-dimensional image, it can be a virtual map. When the promotion information carrying area is located in a three-dimensional virtual object, it can be a virtual express cabinet, a virtual bookshelf, a virtual photo album, etc.; and the carrying position can be a component of the promotion information carrying area. For example, it can be a virtual area with storage space on a virtual object such as the promotion information carrying area, such as a virtual express box of a virtual express cabinet, or it can be a display area without storage space on the promotion information carrying area, such as an area on a virtual photo album for carrying virtual photos, or an area on a virtual map for displaying virtual locations, etc. This embodiment of the present application is not limited to this.

[0078] The promotion object may be a specific item, i.e., a commodity object, and the promotion information is used to promote the promotion object, such as an advertisement. Furthermore, the promotion information may be in the form of images or text, or may include various forms such as video or animation, which are not limited in the embodiments of the present application. This provides advertisers with more diverse promotion methods and increases the diversity of the display process of promotion information.

[0079] It should be noted that, as mentioned above, promotional information can be an advertisement, and a piece of promotional information can include multiple promotional objects, or a piece of promotional information can include one promotional object. This is not limited in the embodiments of the present application. When there are multiple promotional information, different promotional information corresponds to different advertisers, and one advertiser corresponds to one promotional information. Based on this, when obtaining promotional information, the number of advertisers included in the promotional information is obtained based on the analysis of the promotional information, and the number of promotional information is determined based on the number of advertisers included in the promotional information.

[0080] In actual implementation, there are various ways to display promotional information including multiple promotional objects in a promotional information carrying area including multiple placements. Depending on the display method, each placement can carry one or more promotional objects, and a placement can correspond to one or multiple promotional messages. This is not limited in the embodiments of the present application. The following describes the process of displaying promotional information including multiple promotional objects, using two of these methods as examples.

[0081] In some embodiments, the promotion information carrying area is located at the first virtual object, and the promotion information includes associated information of the promotion object, and the associated information is used to introduce the corresponding promotion object. Thus, the process of displaying promotion information including multiple promotion objects in the promotion information carrying area including multiple bearing positions may be to display promotion information including multiple promotion objects through the first virtual object including multiple bearing positions; wherein the promotion information corresponds to the first virtual object, and the promotion object in the bearing position is in an invisible state; and the associated information of the corresponding promotion object is displayed at each bearing position.

[0082] It should be noted that, as previously described, the promotional information may be an advertisement, and the associated information of the promotional object may be price information or a text description of the promotional object, etc., which is not limited in this embodiment of the present application. Each carrier position is used to carry a promotional object, and different carrier positions carry different promotional objects. Furthermore, the promotional object in a carrier position is invisible, and only the associated information of the corresponding promotional object is displayed at the carrier position.

[0083] As an example, the first virtual object is a virtual express cabinet, and the corresponding carrying position is the express grid of the virtual express cabinet. The process of displaying the associated information of the corresponding promotion object at each carrying position may be to display the price information of the promotion object in the corresponding promotion information on each express grid of the virtual express cabinet, wherein each express grid is in a closed state.

[0084] For example, see Figure 4 , Figure 4 is a schematic diagram of the first virtual object provided in the embodiment of the present application, based on Figure 4 When the first virtual object is a virtual express cabinet, the dotted box 401 indicates the promotion information, and the dotted box 402 indicates the multiple promotion objects included in the promotion information, that is, 6 express boxes. Among them, the dotted box 402 displays the associated information of the promotion object in each express box, that is, the price information. At the same time, each express box is in a closed state.

[0085] In other embodiments, there are multiple promotional information, and there is a one-to-one correspondence between the promotional information and the promotional objects. The promotional information carrying area is located in the second virtual object. Thus, the process of displaying promotional information including multiple promotional objects in the promotional information carrying area including multiple carrying positions may be to display multiple promotional information through the second virtual object including multiple carrying positions; and display the promotional object in the corresponding promotional information in each carrying position.

[0086] It should be noted that, as mentioned above, one promotional message may correspond to one promotional object, or to multiple promotional objects, and this embodiment of the present application does not limit this; at the same time, the bearer position is used to carry one promotional message, and different bearer positions carry different promotional messages.

[0087] As an example, the second virtual object is a virtual bookshelf, and the corresponding carrying position is a bookshelf grid of the virtual bookshelf. Thus, the process of displaying the promotional object in the corresponding promotional information in each carrying position may be to display the promotional object in the corresponding promotional information in the form of a book in each bookshelf grid of the virtual bookshelf.

[0088] For example, see Figure 5 , Figure 5 is a schematic diagram of the second virtual object provided in the embodiment of the present application, based on Figure 5 The second virtual object is a virtual bookshelf. First, when the user is reading based on the reading client, in response to the trigger operation of the display interface of the promotion information, such as the sliding operation of the reading interface, the display is as follows: Figure 5 The interface shown in a is the process of switching from the display reading interface to the display interface of the promotion information, and then in the display interface of the promotion information, as shown in FIG. Figure 5 The interface shown in b displays a virtual bookshelf, and then based on the multiple bearing positions, i.e., shelf grids, included in the virtual bookshelf, multiple promotional objects are displayed in the form of books.

[0089] Step 102 : Based on the promotion information, in response to an object display instruction triggered in the promotion information carrying area, a target promotion object among multiple promotion objects is displayed in the promotion information carrying area, and a conversion entrance corresponding to the target promotion object is displayed.

[0090] It should be noted that the process of displaying a target promotion object among multiple promotion objects in the promotion information carrying area based on the promotion information in response to an object display instruction triggered in the promotion information carrying area may be based on the promotion information, in response to an object display instruction triggered in the promotion information carrying area, displaying a target promotion object among multiple promotion objects in the promotion information carrying area using a target display method.

[0091] Among them, the target display method is used to highlight the target promotion object, which means that the visual prominence of the target promotion object is higher than that of other promotion objects. For example, the target promotion object among multiple promotion objects can be displayed in the form of special effects or animation, etc. This embodiment of the application does not limit this.

[0092] In actual implementation, there are multiple ways to receive the object display instruction triggered in the promotion information carrying area, where the target promotion object can be selected by the user or automatically matched for the user. In some embodiments, when the target promotion object can be selected by the user, based on the promotion information, in response to the object display instruction triggered in the promotion information carrying area, before displaying the target promotion object among multiple promotion objects in the promotion information carrying area, it is also possible to receive the object display instruction based on the promotion information in response to the selection operation of the target promotion object among multiple promotion objects.

[0093] In other embodiments, when the target promotion object is automatically matched for the user, the target promotion object is a promotion object recommended based on multiple promotion objects. Based on the promotion information, in response to an object display instruction triggered in the promotion information carrying area, before displaying the target promotion object among the multiple promotion objects in the promotion information carrying area, an object recommendation control can also be displayed. The object recommendation control is used to recommend promotion objects based on multiple promotion objects; based on the promotion information, in response to the triggering operation on the object recommendation control, an object display instruction is received.

[0094] It should be noted that when the target promotion object can be selected by the user himself, the selection operation for the target promotion object can be a trigger operation for the target promotion object, such as a click operation; when the target promotion object is automatically matched for the user, the object information of the current user will be obtained first, and then based on the user's object information, multiple promotion objects will be screened to obtain a promotion object that is suitable for the user as the target promotion object; or, when the target promotion object is automatically matched for the user, the target promotion object can be the promotion object with the highest bid among multiple promotion objects, and this embodiment of the application does not limit this.

[0095] The target promotion object may be a promotion object whose similarity with the user reaches a similarity threshold, or a promotion object with the highest similarity with the user among multiple promotion objects, which is not limited in this embodiment of the present application;

[0096] At the same time, the object information includes the biological characteristics, sociological characteristics and behavioral characteristics of the corresponding user object. The biological characteristics of the user object include age, gender, height, weight, language, physical and mental health; the sociological characteristics of the user object include education, kinship, living city, social status, profession, etc.; and the behavioral characteristics of the user object include the user's registration behavior, such as the registration time of the user's current account for the corresponding client, the user's purchase behavior, such as the user's historical purchase behavior of the product, the user's historical collection behavior of the product and the user's historical comment behavior on the product, the user's online comment like behavior, the user's online attention behavior, etc.

[0097] In actual implementation, as described above, there are various processes for displaying promotional information including multiple promotional objects in a promotional information carrying area comprising multiple carrying positions. For each display process, the process for displaying a target promotional object among the multiple promotional objects in the promotional information carrying area based on the promotional information and in response to an object display instruction triggered in the promotional information carrying area also varies. Next, using the aforementioned two display processes as examples, the process for displaying a target promotional object among the multiple promotional objects in the promotional information carrying area based on the promotional information and in response to an object display instruction triggered in the promotional information carrying area will be described.

[0098] In some embodiments, when the promotional information includes information associated with the promotional object, the display format of the carrier is a virtual container, i.e., a virtual area with storage space on the virtual object as described above. Therefore, the process of displaying the target promotional object is equivalent to the process of opening the virtual container corresponding to the target promotional object. The user can actively select a virtual container to open, or a virtual container can be automatically matched for the user.

[0099] When a user actively selects a virtual container to open, based on the promotion information, in response to the object display instruction triggered in the promotion information carrying area, the process of displaying a target promotion object among multiple promotion objects in the promotion information carrying area may be, based on the associated information of each promotion object, in response to the object display instruction for the target virtual container in the first virtual object, taking the promotion object carried by the target virtual container as the target promotion object, and displaying the process of opening the target virtual container carrying the target promotion object; after the target virtual container is opened, displaying the target promotion object in the target virtual container.

[0100] It should be noted that when the user actively selects a virtual container to open, the object display instruction is triggered based on the user's selection operation on the target virtual container, such as a click operation. The process of the user actively selecting a virtual container to open is similar to the process of the user actively selecting the target promotion object described above. This embodiment of the present application will not be elaborated on.

[0101] For example, see Figure 6 , Figure 6 This is a schematic diagram of the process of a user actively selecting a virtual container to open provided by an embodiment of the present application, based on Figure 6 ,based on Figure 6 In response to the click operation on the virtual container indicated by the dotted box 601, the object display instruction for the target virtual container indicated by the dotted box 601 is received, the promotion object carried by the target virtual container is used as the target promotion object, and the process of opening the target virtual container carrying the target promotion object is displayed, as shown in FIG. Figure 6 The interface indicated by b in .

[0102] When a virtual container is automatically matched for a user and opened, the promotional information is displayed in the media information interface. A container opening control is also displayed in the media information interface. The container opening control is used to randomly open one of multiple virtual containers. Thus, in response to an object display instruction triggered in the promotional information carrying area, the process of displaying a target promotional object from multiple promotional objects in the promotional information carrying area may be, in response to an object display instruction triggered based on the container opening control, a process of randomly selecting multiple virtual containers; after the random selection is completed, the process of opening the randomly selected virtual container is displayed, and the target promotional object is displayed after the virtual container is opened.

[0103] It should be noted that the media information interface is used to display promotional information. When a virtual container is automatically matched for the user to open, the object display instruction is triggered based on the user's triggering operation on the container opening control, such as a click operation. The object display instruction can also be regarded as a random selection instruction, so that in response to the random selection instruction, a virtual container is automatically matched for the user. Here, the process of automatically matching a virtual container for the user is similar to the process described above where the target promotion object can be selected by the user himself. This embodiment of the present application will not be elaborated on.

[0104] In actual implementation, in response to an object display instruction triggered based on a container opening control, a process of randomly selecting multiple virtual containers is displayed, that is, a virtual container is randomly positioned. Specifically, in response to an object display instruction triggered based on a container opening control, focus information is displayed on the virtual container, and then the virtual container displayed by the focus information is used as the target virtual container, thereby using the focus information to focus on the currently randomly selected virtual container, wherein the focus information can be a virtual light spot, a virtual aperture, or a halo used to depict the shape of the virtual container, etc., and this embodiment of the present application does not limit this.

[0105] For example, see Figure 7 , Figure 7This is a schematic diagram of the process of automatically matching a virtual container for a user according to an embodiment of the present application, based on Figure 7 In response to the trigger operation of opening the container control indicated by the dotted box 701, an object display instruction is received, and in response to the object display instruction, the object is displayed. Figure 7 The process of randomly selecting 6 virtual containers in the random selection is shown as follows after the random selection is completed. Figure 6 The process of opening the virtual container indicated by the dotted box 702 in a, and displaying the target promotion object after the virtual container is opened, that is, displaying the target promotion object as shown in FIG. Figure 7 The interface indicated by b in .

[0106] In some embodiments, the display form of the carrier position can also be an information card, wherein, when the display form of the carrier position is an information card, the corresponding first virtual object can be a virtual album, which includes multiple album positions, that is, multiple carrier positions, and the target display method can refer to the method of transforming the information card, so that based on the promotion information, in response to the object display instruction triggered in the promotion information carrying area, the process of displaying the target promotion object among multiple promotion objects in the promotion information carrying area can refer to the process of displaying the target promotion object by flipping the information card in response to the object display instruction triggered in the promotion information carrying area. Next, taking different transformation methods as an example, the process of displaying the target promotion object among multiple promotion objects in the promotion information carrying area based on the promotion information in response to the object display instruction triggered in the promotion information carrying area is explained.

[0107] In some embodiments, when the display form of the carrier position is an information card, based on the promotional information, in response to the object display instruction triggered in the promotional information carrying area, the process of displaying the target promotion object among multiple promotional objects in the promotional information carrying area may be, based on the associated information of each promotional object, in response to the object display instruction for the target information card carrying the target associated information, flipping the target information card from the front to the back; and displaying the target promotion object on the back of the target information card.

[0108] In actual implementation, in response to satisfying one of the following conditions, an object display instruction for the target information card carrying target-related information is received: a card transformation control is displayed, and a trigger operation for the card transformation control is received, or a selection operation for the target information card is received, such as a sliding operation or a click operation.

[0109] It should be noted that the card transformation control is similar to the container opening control described above. When an object display instruction triggered by the card transformation control is received, the process of randomly selecting multiple information cards is displayed. After the random selection is completed, the randomly selected target information card is flipped from the front to the back, and the target promotion object is displayed on the back of the target information card. The process of randomly selecting multiple information cards is similar to the process of randomly selecting multiple virtual containers described above, and this embodiment of the present application will not be described in detail. At the same time, the process of randomly selecting a target information card is similar to the process described above where the target promotion object can be selected by the user, and this embodiment of the present application will not be described in detail.

[0110] It should be noted that when a selection operation for a target information card is received, when the selection operation is a sliding operation, the sliding distance of the sliding operation is displayed in response to the sliding operation, and when the sliding distance exceeds the distance threshold, an object display instruction for the target information card carrying the target-related information is received; or, in response to the sliding operation, the sliding track of the sliding operation is displayed, and when the sliding track meets the preset track, an object display instruction for the target information card carrying the target-related information is received.

[0111] When an object display instruction is received based on a sliding operation, a process of randomly selecting multiple information cards is displayed. After the random selection is completed, the randomly selected target information card is flipped from the front to the back, and the target promotion object is displayed on the back of the target information card. The process of randomly selecting multiple information cards is similar to the process of randomly selecting multiple virtual containers described above, and this embodiment of the present application will not be described in detail. At the same time, the process of randomly selecting a target information card is similar to the process described above where the target promotion object can be selected by the user, and this embodiment of the present application will not be described in detail.

[0112] At the same time, when a sliding operation is received, the sliding operation will also be detected to obtain a detection result, and then based on the detection result, it is determined that an object display instruction triggered by the sliding operation has been received. Specifically, for the process of determining that an object display instruction triggered by the sliding operation has been received based on the detection result, it can be that in response to the sliding operation, the sliding distance of the sliding operation is displayed, and when the sliding distance exceeds a distance threshold, the object display instruction triggered by the sliding operation is received; the distance threshold here can be pre-set, such as 2 cm, etc. Based on this, when the distance threshold is 2 cm and the sliding distance is 2.5 cm, it is determined based on the detection result that an object display instruction triggered by the sliding operation has been received; or it can be that in response to the sliding operation, the sliding trajectory of the sliding operation is displayed, and when the sliding trajectory meets the preset trajectory, the object display instruction triggered by the sliding operation is received; the preset trajectory here can be pre-set, such as an S-shaped trajectory, etc.

[0113] It should be noted that when an object display instruction triggered by a click operation is received, the target information card corresponding to the click operation is directly flipped from the front to the back, and the target promotion object is displayed on the back of the target information card.

[0114] In other embodiments, when the display form of the carrier position is an information card, based on the promotion information, in response to the object display instruction triggered in the promotion information carrying area, the process of displaying a target promotion object among multiple promotion objects in the promotion information carrying area can also be a process of canceling the display of the target associated information and displaying the target information card based on the associated information of each promotion object, and gradually changing from a first size to a second size in response to the object display instruction for the target information card carrying the target associated information; in the size change process of the target information card, the target promotion object is displayed based on the target information card, and the target promotion object is gradually changed from being displayed with a first clarity to being displayed with a second clarity; wherein the second size is larger than the first size, the second clarity is larger than the first clarity, and the display clarity of the target promotion object in the target information card is positively correlated with the size of the target information card.

[0115] It should be noted that the first size, the second size, the first definition and the second definition may be pre-set, and this is not limited in the embodiment of the present application. Figure 8 , Figure 8 This is a schematic diagram of the process of displaying target promotion objects in the promotion information bearing area provided by the embodiment of the present application, based on Figure 8 Based on the associated information of each promotion object, in response to the target price of the carrier, Figure 8 The target information card indicated by the dotted box 801 in a is displayed, the target price is canceled, and the target information card is displayed, as shown in FIG. Figure 8 The first size indicated by the dotted box 802 in b gradually changes to Figure 8 In the process of changing the size of the target information card, the target information card is displayed as follows with increasing clarity. Figure 8 The target promotion objects are indicated by the dotted box 802 and the dotted box 803.

[0116] It should be noted that, as described above, in response to satisfying one of the following conditions, an object display instruction for a target information card carrying target association information is received: a card transformation control is displayed and a trigger operation for the card transformation control is received, or a selection operation such as a sliding operation or a clicking operation is received for the target information card. The specific process of receiving an object display instruction for a target information card carrying target association information in response to satisfying one of the following conditions is similar to that described above and is not further described in this embodiment of the present application.

[0117] In some embodiments, when the promotional information includes associated information of the promotional object, since the promotional object in the carrier position is in an invisible state, when the user object is a target user object, after displaying the promotional information including multiple promotional objects, it is also possible to display an object display control, which is used to control multiple promotional objects to be in a visible state; in response to a trigger operation on the object display control, the multiple promotional objects are controlled to be in a visible state.

[0118] It should be noted that the target user object is determined based on the object information of the user object. For example, it can be based on the object information of the user object. When it is determined that the account level of the user object reaches the target level, or the user object is a member, or when the number of promotion objects visible to the user reaches the target number, the user object is determined to be the target object. This embodiment of the present application does not limit this. The target number is pre-set, for example, it can be 2. That is to say, when two of the multiple promotion objects are displayed in the promotion information carrying area based on the object display instruction, the other promotion objects except the two promotion objects are in an invisible state, and then the object display control is displayed, thereby responding to the trigger operation on the object display control, controlling the multiple promotion objects to be visible, and then when the trigger operation on the object display control is received, the other promotion objects in the control are all in a visible state.

[0119] In some embodiments, when there are multiple promotional information and there is a one-to-one correspondence between the promotional information and the promotional objects, after displaying the promotional object in the corresponding promotional information in each carrier position, it is also possible to receive an object display instruction in response to a selection operation on the target promotional object in the target carrier position, and the object display instruction is used to indicate that the target promotional object is highlighted; or, display the object recommendation control as described above, thereby receiving an object display instruction in response to a trigger operation on the object recommendation control.

[0120] It should be noted that the selection operation for the target promotion object in the target carrying position, as described above, can be a click operation on the target promotion object, and this embodiment of the present application will not go into details about this; at the same time, in response to the triggering operation on the object recommendation control, the process of receiving the object display instruction is also as described above, and this embodiment of the present application will not go into details about this.

[0121] In some embodiments, the process of displaying a target promotional object among multiple promotional objects in the promotional information carrying area based on the object display instruction triggered in the promotional information carrying area may be, based on the promotional information, in response to the object display instruction triggered in the promotional information carrying area, displaying a virtual light spot with a gradually shrinking diameter; wherein, the target promotional object is in the virtual light spot, and the display brightness of the promotional objects outside the virtual light spot is positively correlated with the diameter of the virtual light spot; in response to the diameter of the virtual light spot shrinking to the target diameter, using a first brightness to display the target promotional object in the virtual light spot, and using a second brightness smaller than the first brightness to display other promotional objects outside the virtual light spot.

[0122] It should be noted that the virtual light spot can be a light spot of a virtual spotlight, and the target diameter, the first brightness and the second brightness are all pre-set. Figure 9 , Figure 9 This is a schematic diagram of the process of displaying target promotion objects in the promotion information bearing area provided by the embodiment of the present application, based on Figure 9 Based on the promotion information, in response to the object display instruction triggered in the promotion information bearing area, the following is displayed: Figure 9 The diameter of the virtual light spot indicated by b is gradually reduced. When the diameter of the virtual light spot is reduced to the target diameter, the first brightness is used to display the virtual light spot as shown in FIG. Figure 9 The target promotion object indicated by 901 in c is displayed, and a second brightness smaller than the first brightness is used to display other promotion objects other than the virtual light spot; wherein, due to Figure 9 The diameter of the virtual spot in b is larger than Figure 9 The diameter of the virtual spot in c, therefore, Figure 9 The display brightness of the promoted objects outside the virtual spot in b is greater than Figure 9The display brightness of the extended objects outside the virtual light spot in c.

[0123] It should be noted that when the promotional information includes associated information of the promotional object, based on the promotional information, in response to the object display instruction triggered in the promotional information carrying area, a virtual light spot with a gradually shrinking diameter is displayed; when the virtual light spot is positioned to the target associated information and the diameter of the virtual light spot is reduced to the target diameter, the target promotional object corresponding to the target associated information is displayed. For example, when the display form of the carrying position is a virtual container, when the virtual light spot is positioned to the target associated information, that is, the target virtual container, and the diameter of the virtual light spot is reduced to the target diameter, the process of opening the target virtual container is displayed, and the target promotional object is displayed through the virtual light spot after the target virtual container is opened; when the display form of the carrying position is a virtual container, when the virtual light spot is positioned to the target associated information, that is, the target information card, and the diameter of the virtual light spot is reduced to the target diameter, the process of transforming the target information card is displayed, and the target promotional object is displayed through the virtual light spot after the transformation of the target information card is completed.

[0124] It should be noted that the target information card transformation process may be a process of flipping the target information card from the front to the back, or a process of changing the size of the target information card, as described above. This embodiment of the present application will not elaborate on this.

[0125] In some embodiments, the virtual light spot will also move during the process of shrinking its diameter. Specifically, in response to the diameter of the virtual light spot shrinking to the target diameter, the process of using the first brightness to display the target promotion object in the virtual light spot can be a process of shaking the virtual light spot with the target diameter on multiple promotion objects in response to the diameter of the virtual light spot shrinking to the target diameter, and after the shaking is completed, using the first brightness to focus on and display the target promotion object through the virtual light spot.

[0126] It should be noted that, in response to the virtual light spot diameter shrinking to the target diameter, the process of shaking the virtual light spot displaying the target diameter over multiple promotional objects may be a process of shaking the virtual light spot displaying the target diameter over multiple promotional objects during the process of shrinking the virtual light spot diameter to the target diameter, or a process of shaking the virtual light spot displaying the target diameter over multiple promotional objects when the virtual light spot diameter shrinks to the target diameter. This is not limited in the embodiments of the present application.

[0127] Meanwhile, the shaking path of the virtual light spot of the target diameter during the shaking process over the multiple promotional objects can be pre-set. Based on this, if the virtual light spot of the target diameter is shaking over the multiple promotional objects while the diameter of the virtual light spot is shrinking to the target diameter, the shaking is determined to have ended when the diameter of the virtual light spot is shrinking to the target diameter; if the virtual light spot of the target diameter is shaking over the multiple promotional objects while the diameter of the virtual light spot is shrinking to the target diameter, the shaking is determined to have ended when the pre-set shaking path is completed, or if the shaking time is pre-set, the shaking is determined to have ended when the pre-set shaking time is reached.

[0128] It should be noted that when the promotional information includes associated information of the promotional object, after the shaking is completed, the process of opening the target virtual container is displayed, and after the target virtual container is opened, the first brightness is used to focus and display the target promotional object through the virtual light spot; or, after the shaking is completed, the process of changing the target information card is displayed, and after the change of the target information card is completed, the first brightness is used to display the target promotion object through the virtual light spot.

[0129] In some embodiments, after using a second brightness that is lower than the first brightness to display other promotional objects other than the virtual light spot, it is also possible to control the movement of the virtual light spot. Specifically, in response to an object switching instruction, the process of displaying the movement of the virtual light spot is displayed; in response to the virtual light spot moving to a new target promotion object, the first brightness is used to display the new target promotion object in the virtual light spot, and the second brightness is used to display other promotional objects other than the new target promotion object.

[0130] It should be noted that the object switching instruction can be triggered by an object switching control, specifically, the object switching control is displayed, and the object switching instruction is received in response to the triggering operation on the object switching control; or, the object switching instruction can be triggered by a user's switching operation such as a sliding operation or a clicking operation, specifically, the object switching instruction is received in response to a sliding operation on the virtual light spot, or, the object switching instruction is received in response to a clicking operation on the new target promotion object, etc., and this is not limited in this embodiment of the present application; at the same time, other promotion objects other than the new target promotion object are outside the virtual light spot.

[0131] It should be noted that when the promotion information includes associated information of the promotion object, after the virtual light spot moves, the virtual container corresponding to the new target promotion object is in an open state, or the information card corresponding to the new target promotion object is transformed, and the virtual container corresponding to the target promotion object can also be in an open state, or the information card corresponding to the target promotion object is also transformed.

[0132] It should be noted that when the virtual light spot moves to the new target promotion object, the new target promotion object in the virtual light spot is displayed, which is similar to the process of displaying the target promotion object in the virtual light spot described above, such as the process of displaying the target virtual container opening, and displaying the new target promotion object through the virtual light spot after the target virtual container is opened, or the process of displaying the target information card transformation, and displaying the new target promotion object through the virtual light spot after the target information card transformation is completed, or when all promotion objects are visible, such as the number of promotion information is multiple, and there is a one-to-one correspondence between the promotion information and the promotion object, the new target promotion object is directly displayed through the virtual light spot. This embodiment of the present application does not limit this.

[0133] In some embodiments, after displaying the conversion entrance corresponding to the target promotion object, it is also possible to display target other promotion objects among multiple other promotion objects in the promotion information carrying area in response to other object display instructions triggered in the promotion information carrying area based on the promotion information; wherein the other promotion objects are used to indicate promotion objects other than the target promotion object among the multiple promotion objects.

[0134] It should be noted that the other object display instructions can be triggered by the object recommendation control as described above, specifically, the other object display instructions are received in response to the triggering operation of the object recommendation control; or, the other object display instructions can be triggered by the user's selection operation such as a click operation or a sliding operation, specifically, the other object display instructions are received in response to the sliding operation on multiple promotional objects, or, the other object display instructions are received in response to the click operation on the target other promotional objects, etc. The embodiments of the present application do not limit this.

[0135] At the same time, the number of target other promotion objects can be one or more, which is not limited in the embodiment of the present application; among them, when the other object display instruction is triggered based on a click operation on the target other promotion object, the number of target other promotion objects is one.

[0136] For example, see Figure 10 , Figure 10 This is a schematic diagram of a process of displaying a target other promotion object among multiple other promotion objects in a promotion information bearing area provided by an embodiment of the present application, based on Figure 10 , when other object display instructions are triggered by a trigger operation based on an object recommendation control, in response to Figure 10 The trigger operation of the object recommendation control indicated by 1001 in a receives other object display instructions, and then responds to other object display instructions to display the promotion information in the carrying area such as the virtual express cabinet. Figure 10The other promotion objects among the five other promotion objects except the target promotion object indicated by the dotted box 1001, wherein the other promotion objects here are as follows Figure 10 The promotion object indicated by the dotted box 1003 in b is displayed as follows Figure 10 The interface shown in b.

[0137] In some embodiments, the target promotion object is carried by a first information card and displayed in the target object area, thereby displaying the conversion entrance corresponding to the target promotion object. The process may be that, in response to a sliding operation on the first information card, the first information card is moved out of the target object area along the sliding direction of the sliding operation; in the process of moving the first information card out, the second information card located under the first information card is displayed; when the first information card is completely moved out of the target object area, the conversion entrance corresponding to the target promotion object is displayed in the target object area based on the second information card; or, in the process of moving the first information card out, the third information card is moved into the target object area along the sliding direction of the sliding operation; when the third information card is completely moved into the target object area, the conversion entrance corresponding to the target promotion object is displayed in the target object area based on the third information card.

[0138] For example, see Figure 11 , Figure 11 This is a schematic diagram of the process of displaying the conversion entrance corresponding to the target promotion object provided by the embodiment of the present application, based on Figure 11 , when the target promotion object is carried by the first information card, such as Figure 11 As shown in a in FIG, the first brightness is used to display Figure 11 The target promotion object in the virtual spot indicated by b is displayed, and the other promotion objects outside the virtual spot are displayed with a second brightness lower than the first brightness; then, in response to the sliding operation on the first information card, the first information card is moved out of the target object area along the sliding direction of the sliding operation; in the process of moving the first information card out, Figure 11 The third information card indicated by the dotted box 1102 in c moves into the target object area along the sliding direction of the sliding operation. When the third information card is completely moved into the target object area, the target object area is displayed based on the third information card. Figure 11 The conversion entrance corresponding to the target promotion object indicated by 1101 in c.

[0139] It should be noted that when the target promotion object is carried by a virtual container or a virtual book, the conversion entrance corresponding to the target promotion object can still be displayed in the above-mentioned manner, or the conversion entrance corresponding to the target promotion object can be directly displayed. This embodiment of the present application will not go into details.

[0140] In some embodiments, as described above, when there are multiple promotional information, and there is a one-to-one correspondence between the promotional information and the promotional objects, and the promotional information carrying area is located on the second virtual object, the virtual object may be a virtual bookshelf. Thus, the process of displaying a target promotional object among the multiple promotional objects in the promotional information carrying area may be displaying the target promotional object in the form of a book; and the process of displaying the conversion entrance corresponding to the target promotional object may be, in response to a triggering operation on the target promotional object in the form of a book, displaying a page of the virtual book corresponding to the target promotional object; after the page is turned, the conversion entrance corresponding to the target promotional object is displayed on the inner page of the virtual book;

[0141] Alternatively, the process of displaying the conversion entrance corresponding to the target promotion object can also be to display the object recommendation control as described above, and then in response to the trigger operation of the object recommendation control, display a virtual light spot with a gradually shrinking diameter, and then in response to the diameter of the virtual light spot shrinking to the target diameter, use a first brightness to display the target virtual book in the virtual light spot, and use a second brightness smaller than the first brightness to display other virtual books outside the virtual light spot, and at the same time, display the process of turning pages of the target virtual book (that is, the virtual book corresponding to the target promotion object); after the page turning is completed, the conversion entrance corresponding to the target promotion object is displayed on the inner page of the target virtual book.

[0142] In some embodiments, after displaying the conversion entrance corresponding to the target promotion object, it is also possible to display a purchase page corresponding to the target promotion object in response to a trigger operation on the conversion entrance corresponding to the target promotion object, where the purchase page is used to purchase the target promotion object; or, jump from the current page to the landing page corresponding to the target promotion object, where the landing page includes introduction information of the target promotion object and the purchase entrance.

[0143] It should be noted that when a trigger operation is received for the conversion entrance corresponding to the target promotion object, a purchase page is displayed, and the corresponding target promotion object is purchased based on the confirmed purchase page; or, a landing page corresponding to the target promotion object is displayed, and based on the landing page, the introduction information of the target promotion object is displayed, such as the price, instructions for use, detailed images, source, etc. of the target promotion object, as well as the purchase entrance of the target promotion object, and in response to the trigger operation for the purchase entrance, a purchase page is displayed, and the corresponding target promotion object is purchased based on the confirmed purchase page.

[0144] In some embodiments, after displaying promotional information including multiple promotional objects, a one-click display control for the multiple promotional objects can also be displayed, where the one-click display control is used to display each promotional object and the conversion entrance corresponding to each promotional object; in response to a trigger operation on the one-click display control, each promotional object and the conversion entrance corresponding to each promotional object are displayed.

[0145] It should be noted that the display position of the one-key display control can also be pre-set, and this is not limited in the embodiment of the present application. For example, see Figure 12 , Figure 12 This is a schematic diagram of a one-button display control provided by an embodiment of the present application, based on Figure 12 , in the display Figure 12 After the promotion information including multiple promotion objects indicated by a, the following is displayed: Figure 12 A key display control indicated by 1201 in a, then, in response to the Figure 12 The trigger operation of the control indicated by 1201 in a is shown as follows Figure 12 The interface indicated by b in the figure includes each promotion object and the corresponding conversion entrance of each promotion object. Figure 12 Taking the promotion object indicated by the dotted box 1202 in b as an example, the dotted box 1203 indicates the conversion entrance corresponding to the corresponding promotion object.

[0146] It should be noted that the display position of the conversion entrance can be multiple. For example, when the displayed target promotion object is one, the conversion entrance can be displayed in the form of a control next to the object recommendation control, such as Figure 10 As shown in a, the target promotion object is shown in the dotted box 1002, and the conversion entrance is Figure 10 As shown in the dotted box 1005 in a, it can also be as follows Figure 10 As shown in 1004 in a, this embodiment of the application does not limit this.

[0147] It should be noted that the process of displaying a one-click display control for multiple promotion objects, as described above, can also be that when the user object is a target user object, a one-click display control is displayed, and the process of determining whether the user object is a target user object is as described above. This embodiment of the present application will not be elaborated on.

[0148] It should be noted that the controls involved in the embodiments of the present application, such as container opening controls, object display controls, object recommendation controls, one-click display controls, etc., can all be displayed in the promotion information carrying area, and the embodiments of the present application do not limit this.

[0149] Applying the above-mentioned embodiment of the present application, first, in a promotion information carrying area including multiple carrying positions, promotion information including multiple promotion objects is displayed. Then, after receiving an object display instruction triggered in the promotion information carrying area, in response to the object display instruction, a target promotion object among the multiple promotion objects is displayed in the promotion information carrying area, and a conversion entrance corresponding to the target promotion object is displayed. In this way, the target promotion object is displayed based on the object display instruction triggered by the user, which improves the user's interactive participation and the user's sense of participation in the currently displayed promotion information, thereby improving the conversion rate of the promotion information. At the same time, using the promotion information carrying area to display the promotion object and the target promotion object also increases the diversity of the display process of the promotion information, thereby further improving the conversion rate of the promotion information.

[0150] The following describes an exemplary application of the embodiments of the present application in a practical application scenario.

[0151] Related technologies often determine which ad receives the highest exposure based on the bid ranking of each advertiser. When a user matches the highest-paying ad, that ad is displayed to them, maximizing the commercial monetization benefits generated by the ad. Consequently, the ad display process in related technologies is relatively simplistic, lacking innovation and user interactivity.

[0152] Based on this, an embodiment of the present application provides a method for displaying promotional information through a random algorithm. Specifically, the random algorithm can help users select an advertisement or a product in a multi-product advertisement, and then display or not display the unselected advertisements or products together, so that users can look forward to the appearance of advertisements, thereby improving the effectiveness of advertisement exposure and the user's experience of watching advertisements.

[0153] Next, the technical solution of this application is explained from the product side.

[0154] As an example, for a multi-product ad, such as Figure 7 As shown, for an advertisement with multiple products (promotional information), the products (promotion objects) are not displayed, but only the product prices (related information) are displayed to create expectations. When the user clicks on the advertisement (promotional information), Figure 7 When the control indicated by 701 is clicked, a product is gradually displayed in the random unboxing. Then, when the user clicks Figure 7 When the control indicated by 702 is clicked, other products in the multi-product advertisement can be unlocked to increase the attractiveness of the advertisement.

[0155] As another example, for multiple single-product ads, such as Figure 5 and Figure 9 As shown, in the scenario of novel reading, in response to the sliding operation of the display page of the novel, the following is displayed: Figure 9 The indicated bookshelf advertisement includes multiple promotional information, and the following information is displayed below the bookshelf advertisement: Figure 9 The control indicated by 901 automatically "recommends" (selects) an advertisement in response to a triggering operation on the control, that is, the spotlight (target aperture) is displayed shaking through a "random path" and finally focuses on the advertisement with the highest bid (target promotion object). Finally, the advertisement is slowly unfolded in the creative form of a book. At the same time, the advertisement information is displayed based on the inner pages of the book. The advertisement information includes the advertiser's logo, advertisement copy and an action button for users to click on and convert.

[0156] Next, the technical solution of this application is explained from a technical perspective.

[0157] In some embodiments, for multi-product advertisements, such as Figure 8 As shown in the figure, the design process of UI animation is as follows: First, in the express cabinet unboxing advertisement, assuming that there are 6 products each time the advertisement is pulled, the prices of the 6 products are displayed in sequence from left to right and from top to bottom on the express cabinet page. Second, the layer fades in and out. Specifically, the animation framework is used to create Figure 8 The third is the animation queue, specifically, to play different UI animations in sequence after the user operates, such as clicking Figure 7 The control indicated by 701 in the figure "Click the button to help me unbox a good thing" gradually shows the animation of the product. You can use the animation listener to start another animation after the animation ends. Fourth, use the ImageView control to display the product image and use TextView to display the price. Figure 7 The control indicated by 701, "Click the button to help me unbox a good product", can be implemented using the Button control, which triggers the display of a random product after clicking.

[0158] For the click event processing process, first, set the click event for the button (object recommendation control or container open control). Second, when the button is clicked, an event handler is triggered, which can trigger the UI animation of randomly displaying a delivery box.

[0159] As for the design process of the random algorithm, there are two random algorithm schemes. For scheme one, first, generate a random number to decide which product to display. Second, create a list or array to store all possible products, and the random number is used to index this list to select which product to display. Third, to ensure that each product is only "unboxed" once, it is necessary to mark the products that have been displayed and remove them from the candidate list. For scheme two, first, when displaying, you can use simple exchange, Fisher-Yates (also known as Knuth) shuffling algorithm and other algorithms to randomly sort the numbers 1-6. Second, after clicking "Click the button to help me unbox a good thing", the products corresponding to the express box are displayed in the randomly sorted order, such as 325416. For example, when clicked for the first time, the third one is displayed, and when clicked for the second time, the second one is displayed, and so on.

[0160] It should be noted that for the Fisher-Yates shuffling algorithm, specifically, step 1, prepare an array containing the numbers to be shuffled (in this case, 1 to 6). Step 2, starting from the last element of the array, traverse the array forward. Step 3, for each element, generate a random position, which is the position from the first element of the array to the currently traversed element (including the current element). Step 4, swap the currently traversed element with the element at the randomly generated position. Step 5, continue step 2 until all elements have been traversed; in this way, the display order of the six products is determined.

[0161] In some embodiments, for multiple single product advertisements, such as Figure 9 As shown in the figure, the design process of UI animation is as follows: first, after requesting multiple ads, the cover images of multiple ads are displayed in the style of a bookshelf, and the bookshelf is numbered from left to right and from top to bottom. Second, a random algorithm is used to randomly shuffle the requested ads and fill them into the bookshelf. Third, an ImageView control is used to display the product image, and clicking on the Figure 9 In the control indicated by 901, "Click the button to help me unbox a good product", you can use the Button control to implement it, and after clicking it, it will trigger the display of a random product.

[0162] For the click event processing process, first, set the click event for the button (object recommendation control or container open control). Second, when the button is clicked, an event handler is triggered, which can trigger the display of the spotlight animation to carry out the recommendation process.

[0163] The design process for the randomization algorithm involves first generating random numbers and then using an algorithm to determine the random path. This algorithm also considers the weight of ad bids to determine the final ad displayed. Specifically, a series of numbers is generated using random numbers to represent the ad positions the spotlight will pass through, for example, positions 8, 4, 9, and 5. The spotlight path should then appear in a continuous, smooth animation. A smooth, randomized path can be created using a Bezier curve, with the control points representing the coordinates of randomly selected bookshelf ads, ensuring a continuous and smooth path. Second, one way to ensure that the highest-paying ad ultimately receives the spotlight is to weight the ad bids. To ensure that the highest-paying ad receives attention, a correction can be made after generating the random path to ensure that the final position in the path is the highest-paying ad slot. Third, the path generation logic can be adjusted to meet the animation's needs, ensuring that the randomization provides both randomness and guidance, maintaining the fun of the game while meeting commercial requirements. Further factors can also be considered, such as different weight distribution mechanisms for different ads, including time of day and ad performance.

[0164] Thus, through this application, first, the gamified advertising format increases the fun of users interacting with the advertising content, significantly improving their attention and engagement with the ads. Second, it provides a novel advertising display method that differs from traditional pop-up or banner ads, potentially reducing user resistance. Third, it enhances users' curiosity about the ads, thereby encouraging them to click more and interact more, potentially increasing the conversion rate of the ads.

[0165] Applying the above-mentioned embodiment of the present application, first, in a promotion information carrying area including multiple carrying positions, promotion information including multiple promotion objects is displayed. Then, after receiving an object display instruction triggered in the promotion information carrying area, in response to the object display instruction, a target promotion object among the multiple promotion objects is displayed in the promotion information carrying area, and a conversion entrance corresponding to the target promotion object is displayed. In this way, the target promotion object is displayed based on the object display instruction triggered by the user, which improves the user's interactive participation and the user's sense of participation in the currently displayed promotion information, thereby improving the conversion rate of the promotion information. At the same time, using the promotion information carrying area to display the promotion object and the target promotion object also increases the diversity of the display process of the promotion information, thereby further improving the conversion rate of the promotion information.

[0166] The following continues to describe the exemplary structure of the display device 455 of the promotion information provided by the embodiment of the present application as a software module. In some embodiments, such as Figure 2 As shown, the software modules stored in the display device 455 of the promotion information in the memory 450 may include:

[0167] The first display module 4551 is configured to display promotional information including multiple promotional objects in a promotional information bearing area including multiple bearing positions; wherein the bearing positions and the promotional objects have a one-to-one correspondence;

[0168] The second display module 4552 is used to display a target promotion object among the multiple promotion objects in the promotion information carrying area based on the promotion information and in response to an object display instruction triggered in the promotion information carrying area, and to display a conversion entrance corresponding to the target promotion object.

[0169] In some embodiments, the promotion information carrying area is located in the first virtual object, the promotion information includes associated information of the promotion object, and the associated information is used to introduce the corresponding promotion object. The first display module 4551 is also used to display promotion information including multiple promotion objects through a first virtual object including multiple carrying positions; wherein, the promotion information corresponds to the first virtual object, and the promotion object in the carrying position is in an invisible state; and the associated information of the corresponding promotion object is displayed at each carrying position.

[0170] In some embodiments, after the display includes promotional information of multiple promotional objects, the device also includes a third display module, and the third display module is used to display an object display control, and the object display control is used to control the multiple promotional objects to be visible; in response to a trigger operation on the object display control, the multiple promotional objects are controlled to be visible.

[0171] In some embodiments, the display form of the carrier position is a virtual container, and the second display module 4552 is also used to respond to the object display instruction of the target virtual container in the first virtual object based on the associated information of each promotion object, take the promotion object carried by the target virtual container as the target promotion object, and display the process of opening the target virtual container carrying the target promotion object; after the target virtual container is opened, display the target promotion object in the target virtual container.

[0172] In some embodiments, the carrier position is displayed in a virtual container, and the promotional information is displayed in a media information interface. A container opening control is also displayed in the media information interface, and the container opening control is used to randomly open one of the multiple virtual containers; the second display module 4552 is also used to respond to an object display instruction triggered by the container opening control, and display the process of randomly selecting multiple virtual containers; after the random selection is completed, the process of opening the randomly selected virtual container is displayed, and the target promotion object is displayed after the virtual container is opened.

[0173] In some embodiments, the display form of the carrier position is an information card, and the second display module 4552 is also used to flip the target information card from the front to the back based on the associated information of each promotion object and respond to the object display instruction of the target information card carrying the target associated information; and display the target promotion object on the back of the target information card.

[0174] In some embodiments, the display form of the carrier position is an information card, and the second display module 4552 is also used to cancel the display of the target associated information based on the associated information of each promotion object, and display the target information card in response to the object display instruction for the target information card carrying the target associated information, and gradually change from the first size to the second size; during the size change process of the target information card, the target promotion object is displayed based on the target information card, and the target promotion object is gradually changed from the first clarity display to the second clarity display; wherein, the second size is larger than the first size, the second clarity is larger than the first clarity, and the display clarity of the target promotion object in the target information card is positively correlated with the size of the target information card.

[0175] In some embodiments, the promotion information carrying area is located in the second virtual object, the number of the promotion information is multiple, and there is a one-to-one correspondence between the promotion information and the promotion object. The first display module 4551 is also used to display multiple promotion information through a second virtual object including multiple carrying positions; in each of the carrying positions, the promotion object in the corresponding promotion information is displayed.

[0176] In some embodiments, the second display module 4552 is further used to display a virtual light spot with a gradually shrinking diameter based on the promotion information in response to an object display instruction triggered in the promotion information bearing area; wherein, the target promotion object is in the virtual light spot, and the display brightness of the promotion objects outside the virtual light spot is positively correlated with the diameter of the virtual light spot; in response to the diameter of the virtual light spot shrinking to the target diameter, a first brightness is used to display the target promotion object in the virtual light spot, and a second brightness smaller than the first brightness is used to display other promotion objects outside the virtual light spot.

[0177] In some embodiments, the device also includes a fourth display module, which is used to display the process of movement of the virtual light spot in response to an object switching instruction; in response to the virtual light spot moving to a new target promotion object, use a first brightness to display the new target promotion object in the virtual light spot, and use a second brightness to display other promotion objects other than the new target promotion object.

[0178] In some embodiments, the second display module 4552 is further used to display the process of the virtual light spot of the target diameter shaking on the multiple promotional objects in response to the diameter of the virtual light spot shrinking to the target diameter, and after the shaking is completed, use the first brightness to focus on and display the target promotion object through the virtual light spot.

[0179] In some embodiments, the device further includes a selection module, wherein the selection module is configured to receive the object display instruction in response to a selection operation on the target promotion object in the target carrier position, and the object display instruction is configured to instruct to highlight the target promotion object.

[0180] In some embodiments, the second virtual object is a virtual bookshelf, and the corresponding supporting position is a bookshelf grid of the virtual bookshelf. The first display module 4551 is also used to display the promotion object in the corresponding promotion information in the form of a book in each bookshelf grid of the virtual bookshelf.

[0181] In some embodiments, the first display module 4551 is also used to display the target promotion object in the form of the book; the second display module 4552 is also used to display the process of turning pages of the virtual book corresponding to the target promotion object in response to a trigger operation for the target promotion object in the form of the book; after the page turning is completed, the conversion entrance corresponding to the target promotion object is displayed on the inner page of the virtual book.

[0182] In some embodiments, the target promotion object is a promotion object obtained by recommendation based on the multiple promotion objects, and the device also includes a fifth display module, which is used to display an object recommendation control, and the object recommendation control is used to recommend promotion objects based on the multiple promotion objects; based on the promotion information, in response to a trigger operation on the object recommendation control, the object display instruction is received.

[0183] In some embodiments, the device also includes a sixth display module, which is used to display a purchase page corresponding to the target promotion object in response to a trigger operation on the conversion entrance corresponding to the target promotion object, and the purchase page is used to purchase the target promotion object; or, jump from the current page to the landing page corresponding to the target promotion object, and the landing page includes introduction information of the target promotion object and a purchase entrance.

[0184] In some embodiments, the target promotion object is carried by a first information card and displayed in the target object area. The second display module 4552 is also used to respond to a sliding operation on the first information card, move the first information card out of the target object area along the sliding direction of the sliding operation; in the process of moving the first information card out, display the second information card at the lower layer of the first information card; when the first information card is completely moved out of the target object area, the conversion entrance corresponding to the target promotion object is displayed in the target object area based on the second information card; or, in the process of moving the first information card out, move the third information card into the target object area along the sliding direction of the sliding operation; when the third information card is completely moved into the target object area, the conversion entrance corresponding to the target promotion object is displayed in the target object area based on the third information card.

[0185] In some embodiments, the device also includes a seventh display module, which is used to display a one-key display control for the multiple promotion objects, and the one-key display control is used to display each of the promotion objects and the conversion entrance corresponding to each of the promotion objects; in response to the triggering operation of the one-key display control, each of the promotion objects and the conversion entrance corresponding to each of the promotion objects are displayed.

[0186] The present invention provides a computer program product or computer program, which includes computer instructions stored in a computer-readable storage medium. A processor of an electronic device reads the computer instructions from the computer-readable storage medium and executes the computer instructions, causing the electronic device to perform the promotional information display method described in the present invention.

[0187] The embodiment of the present application provides a computer-readable storage medium storing executable instructions, wherein the executable instructions are stored. When the executable instructions are executed by a processor, the processor will execute the method for displaying promotion information provided by the embodiment of the present application, for example, Figure 3 The display method of promotion information shown.

[0188] In some embodiments, the computer-readable storage medium may be a read-only memory (ROM), a random access memory (RAM), an erasable programmable read-only memory (EPROM), an electrically erasable programmable read-only memory (EEPROM), a flash memory, a magnetic surface memory, an optical disk, or a CD-ROM; or various devices including one or any combination of the above memories.

[0189] In some embodiments, executable instructions may be in the form of a program, software, software module, script, or code, written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

[0190] As an example, executable instructions may, but need not, correspond to a file in a file system, may be stored as part of a file that stores other programs or data, such as in one or more scripts in a HyperText Markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple coordinating files (e.g., files storing one or more modules, subroutines, or code portions).

[0191] As an example, executable instructions may be deployed to be executed on one electronic device, or on multiple electronic devices located at one site, or on multiple electronic devices distributed across multiple sites and interconnected by a communication network.

[0192] In summary, the embodiments of the present application have the following beneficial effects:

[0193] (1) Displaying the target promotion object based on the object display instruction triggered by the user improves the user's interactive participation and the user's sense of participation in the currently displayed promotion information, thereby improving the conversion rate of the promotion information; at the same time, using the promotion information carrying area to display the promotion object and the target promotion object also improves the diversity of the display process of the promotion information, thereby further improving the conversion rate of the promotion information.

[0194] (2) First, gamified advertising increases the fun of users interacting with advertising content, significantly improving users’ attention and engagement with advertising. Second, it provides a novel way to display advertising, different from traditional pop-up or banner ads, which may reduce users’ resistance. Third, it enhances users’ curiosity about advertising, thereby encouraging users to click more and interact more, potentially increasing the conversion rate of advertising.

[0195] It should be noted that in the embodiments of the present application, when data related to user operations, user object information, etc. is applied to specific products or technologies, corresponding permissions or consents need to be obtained, and the collection, use and processing of relevant data need to comply with relevant laws, regulations and standards of relevant countries and regions.

[0196] The above description is merely an embodiment of the present application and is not intended to limit the scope of protection of the present application. Any modifications, equivalent replacements, and improvements made within the spirit and scope of the present application are included in the scope of protection of the present application.

Claims

1. A method for displaying promotional information, characterized in that: The method comprises: Displaying promotion information including multiple promotion objects in a promotion information bearing area including multiple bearing positions; wherein there is a one-to-one correspondence between the bearing positions and the promotion objects; Based on the promotion information, in response to an object display instruction triggered in the promotion information carrying area, a target promotion object among the multiple promotion objects is displayed in the promotion information carrying area, and a conversion entrance corresponding to the target promotion object is displayed.

2. The method according to claim 1, wherein The promotion information bearing area is located on the first virtual object, the promotion information includes associated information of the promotion object, and the associated information is used to introduce the corresponding promotion object. The promotion information bearing area including multiple bearing positions displays promotion information including multiple promotion objects, including: Displaying promotion information including multiple promotion objects through a first virtual object including multiple bearing positions; The promotion information corresponds to the first virtual object, and the promotion object in the carrying position is in an invisible state; The associated information of the corresponding promotion object is displayed at each of the bearing positions.

3. The method according to claim 2, wherein After displaying the promotion information including the plurality of promotion objects, the method further includes: Display object display control, the object display control is used to control the multiple promotion objects to be visible; In response to a triggering operation on the object display control, the plurality of promotional objects are controlled to be in a visible state.

4. The method according to claim 2, wherein The display form of the carrier position is a virtual container, and the display of a target promotion object among the multiple promotion objects in the promotion information carrying area in response to an object display instruction triggered in the promotion information carrying area based on the promotion information includes: Based on the associated information of each promotion object, in response to an object display instruction for a target virtual container in the first virtual object, the promotion object carried by the target virtual container is used as a target promotion object, and a process of opening the target virtual container carrying the target promotion object is displayed; After the target virtual container is opened, the target promotion object in the target virtual container is displayed.

5. The method according to claim 2, wherein The display form of the carrying position is a virtual container, the promotion information is displayed in a media information interface, and a container opening control is also displayed in the media information interface, and the container opening control is used to randomly open one of the multiple virtual containers; The displaying, in response to an object display instruction triggered in the promotion information bearing area, a target promotion object among the plurality of promotion objects in the promotion information bearing area includes: In response to an object display instruction triggered by the container opening control, displaying a process of randomly selecting a plurality of virtual containers; After the random selection is completed, the process of opening the randomly selected virtual container is displayed, and the target promotion object is displayed after the virtual container is opened.

6. The method according to claim 2, wherein The display form of the carrying position is an information card, and based on the promotion information, in response to an object display instruction triggered in the promotion information carrying area, displaying a target promotion object among the multiple promotion objects in the promotion information carrying area includes: Based on the associated information of each promotion object, in response to an object display instruction for a target information card carrying target associated information, flipping the target information card from the front to the back; The target promotion object is displayed on the back of the target information card.

7. The method according to claim 2, wherein The display form of the carrying position is an information card, and based on the promotion information, in response to an object display instruction triggered in the promotion information carrying area, displaying a target promotion object among the multiple promotion objects in the promotion information carrying area includes: Based on the association information of each promotion object, in response to an object display instruction for a target information card carrying target association information, canceling display of the target association information and displaying the target information card, gradually changing from a first size to a second size; During the size change process of the target information card, the target promotion object is displayed based on the target information card, and the target promotion object is gradually changed from being displayed at a first definition to being displayed at a second definition; The second size is larger than the first size, the second clarity is larger than the first clarity, and the display clarity of the target promotion object in the target information card is positively correlated with the size of the target information card.

8. The method according to claim 1, wherein There are multiple pieces of promotional information, and there is a one-to-one correspondence between the promotional information and the promotion objects. The promotional information carrying area is located on the second virtual object. The promotional information carrying area including multiple carrying positions displays promotional information including multiple promotion objects, including: Displaying a plurality of the promotional information by using a second virtual object having a plurality of bearing positions; In each of the bearing positions, the promotion object in the corresponding promotion information is displayed.

9. The method according to claim 1 or 8, wherein: The step of displaying a target promotion object among the plurality of promotion objects in the promotion information bearing area based on the promotion information and in response to an object display instruction triggered in the promotion information bearing area includes: Based on the promotion information, in response to an object display instruction triggered in the promotion information bearing area, displaying a virtual light spot with a gradually decreasing diameter; The target promotion object is located in the virtual light spot, and the display brightness of the promotion object outside the virtual light spot is positively correlated with the diameter of the virtual light spot; In response to the diameter of the virtual light spot shrinking to the target diameter, the target promotion object in the virtual light spot is displayed using a first brightness, and other promotion objects outside the virtual light spot are displayed using a second brightness that is smaller than the first brightness.

10. The method according to claim 9, wherein After displaying other promotional objects other than the virtual light spot using a second brightness lower than the first brightness, the method further includes: In response to an object switching instruction, displaying a process of movement of the virtual light spot; In response to the virtual light spot moving to a new target promotion object, the new target promotion object in the virtual light spot is displayed with a first brightness, and other promotion objects except the new target promotion object are displayed with a second brightness.

11. The method according to claim 9, wherein In response to the virtual light spot diameter being reduced to the target diameter, displaying the target promotion object in the virtual light spot using the first brightness includes: In response to the diameter of the virtual light spot shrinking to the target diameter, the virtual light spot of the target diameter is displayed shaking on the multiple promotion objects, and after the shaking is completed, the first brightness is used to focus and display the target promotion object through the virtual light spot.

12. The method according to claim 8, wherein After displaying the promotion object in the corresponding promotion information in each of the bearing positions, the method further includes: In response to a selection operation on the target promotion object in the target bearing position, the object display instruction is received, and the object display instruction is used to instruct to highlight the target promotion object.

13. The method according to claim 8, wherein The second virtual object is a virtual bookshelf, the corresponding bearing position is a shelf grid of the virtual bookshelf, and the promotion object in the corresponding promotion information is displayed in each bearing position, including: In each bookshelf grid of the virtual bookshelf, the promotion object in the corresponding promotion information is displayed in the form of a book.

14. The method according to claim 13, wherein The displaying of a target promotion object among the plurality of promotion objects in the promotion information bearing area includes: Display the target promotion object in the form of the book; The display of the conversion entrance corresponding to the target promotion object includes: In response to a triggering operation on the target promotion object in the form of the book, displaying a page turning process of a virtual book corresponding to the target promotion object; After the page is turned, the conversion entrance corresponding to the target promotion object is displayed on the inner page of the virtual book.

15. The method according to claim 1, wherein The target promotion object is a promotion object obtained by recommendation based on the multiple promotion objects. Based on the promotion information, in response to an object display instruction triggered in the promotion information bearing area, before displaying the target promotion object among the multiple promotion objects in the promotion information bearing area, the method further includes: displaying an object recommendation control, wherein the object recommendation control is used to recommend promotion objects based on the multiple promotion objects; Based on the promotion information, in response to a triggering operation on the object recommendation control, the object display instruction is received.

16. The method according to claim 1, wherein After displaying the conversion entrance corresponding to the target promotion object, the method further includes: In response to a triggering operation on a conversion entry corresponding to the target promotion object, displaying a purchase page corresponding to the target promotion object, the purchase page being used to purchase the target promotion object; or Jump from the current page to the landing page corresponding to the target promotion object, and the landing page includes the introduction information of the target promotion object and the purchase entrance.

17. The method according to claim 1, wherein The target promotion object is carried by the first information card and displayed in the target object area. The conversion entrance corresponding to the target promotion object is displayed, including: In response to a sliding operation on the first information card, moving the first information card out of the target object area along a sliding direction of the sliding operation; During the process of removing the first information card, a second information card located below the first information card is displayed; when the first information card is completely removed from the target object area, a conversion entrance corresponding to the target promotion object is displayed in the target object area based on the second information card; or In the process of moving out the first information card, the third information card is moved into the target object area along the sliding direction of the sliding operation; when the third information card is completely moved into the target object area, the conversion entrance corresponding to the target promotion object is displayed in the target object area based on the third information card.

18. The method according to claim 1, wherein After displaying the promotion information including the plurality of promotion objects, the method further includes: Displaying a one-touch display control for the multiple promotion objects, the one-touch display control being used to display each of the promotion objects and a conversion entrance corresponding to each of the promotion objects; In response to a triggering operation on the one-key display control, each of the promotion objects and a conversion entrance corresponding to each of the promotion objects are displayed.

19. A display device for promotional information, characterized in that: The device comprises: A first display module is configured to display promotional information including multiple promotional objects in a promotional information bearing area including multiple bearing positions; wherein the bearing positions and the promotional objects have a one-to-one correspondence; The second display module is used to display a target promotion object among the multiple promotion objects in the promotion information carrying area based on the promotion information and in response to an object display instruction triggered in the promotion information carrying area, and to display a conversion entrance corresponding to the target promotion object.

20. An electronic device, characterized in that: include: a memory for storing executable instructions; The processor is configured to implement the method for displaying promotional information according to any one of claims 1 to 18 when executing the executable instructions stored in the memory.

21. A computer-readable storage medium, characterized in that Executable instructions are stored, which are used to cause a processor to execute and implement the promotion information display method according to any one of claims 1 to 18.

22. A computer program product comprising a computer program or instructions, characterized in that When the computer program or instruction is executed by a processor, the method for displaying promotional information according to any one of claims 1 to 18 is implemented.

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