Information interaction processing method and device, electronic equipment, computer readable storage medium and computer program product

Abstract

The invention provides an information interaction processing method and device, electronic equipment, a computer readable storage medium and a computer program product. The method comprises the following steps: displaying an information display page entry; in response to a trigger operation for the information display page entry, displaying an information display page, the information display page including information published by the target object; for a first object actively performing a first interaction operation of the corresponding information, first interaction statistical data of the first object is displayed, and for a second object passively performing a second interaction operation of the corresponding information through the first object, second interaction statistical data of the second object is displayed. Through the method and the device, the income data of the information after secondary propagation can be quickly and intuitively obtained.

Description

Technical Field

[0001] This application relates to data processing technology, and more particularly to an interactive information processing method, apparatus, electronic device, computer-readable storage medium, and computer program product. Background Technology

[0002] With the development of the Internet, users (i.e. target audiences) can publish information as creators on different platforms. Many creators tend to reduce the amount of information they publish because there is less interaction data.

[0003] When displaying information using related technologies, the publisher cannot promptly understand the dissemination effect of the information. For the publisher, the information display page lacks sufficient reference information, making the information dissemination untargeted; for the audience, it may cause interference due to a large amount of useless information, affecting the accuracy of the information dissemination. Summary of the Invention

[0004] This application provides an interactive information processing method, apparatus, electronic device, computer-readable storage medium, and computer program product, which can intuitively and efficiently demonstrate the dissemination effect caused by information interaction, and provide valuable reference for the accurate release of information.

[0005] The technical solution of this application embodiment is implemented as follows:

[0006] This application provides an interactive information processing method, the method comprising:

[0007] The entry point for the information display page;

[0008] In response to a trigger operation on the entry point of the information display page, the information display page is displayed, wherein the information display page includes information published by the target object;

[0009] For a first object that actively performs a first interactive operation corresponding to the information, display the first interaction statistics of the first object, and

[0010] For a second object that passively performs a second interactive operation corresponding to the information through the first object, display the second interaction statistics of the second object.

[0011] This application provides an interactive information processing device, the device comprising:

[0012] The entry display module is used to display information and show the page entry point;

[0013] A page display module is used to display an information display page in response to a trigger operation on the entry point of the information display page, wherein the information display page includes information published by the target object;

[0014] The data display module is used to display first interaction statistics of a first object that actively performs a first interactive operation corresponding to the information, and to display second interaction statistics of a second object that passively performs a second interactive operation corresponding to the information through the first object.

[0015] In the above scheme, the page display module is also used to display the details page entry in the information display page; in response to the trigger operation for the details page entry, the details information page is displayed, and the details information page displays the first interaction statistics of the first object in multiple dimensions, and the second interaction statistics of the second object in multiple dimensions.

[0016] In the above scheme, the page display module is also used to display the statistical time control; in response to the setting operation of the statistical time control, for the time period set by the setting operation, the first interactive statistical data of the first object in multiple dimensions and corresponding to the time period, and the second interactive statistical data of the second object in multiple dimensions and within the time period are displayed.

[0017] In the above scheme, the page display module is also used to display the data analysis control; in response to the trigger operation of the data analysis control, the data analysis result is displayed, wherein the data analysis result includes at least one of the following: the content quality parameter of the information, and the willingness intensity parameter of the first object and the second object to spread the information.

[0018] In the above scheme, the page display module is also used to send a data analysis request to the server. The data analysis request is used to trigger the server to perform the following processing: generate prompt words indicating the analysis of content quality and willingness to share; and call a pre-trained large language model based on the prompt words to analyze the first interaction statistics and the second interaction statistics to obtain the content quality parameters and willingness intensity parameters of the information.

[0019] In the above scheme, the page display module is also used to display the preference information type of the first object and the second object. The preference information type is obtained by predicting the preferences of the first object and the second object through a pre-trained machine learning model based on the data analysis results.

[0020] In the above scheme, the page display module is also used to display the interest distribution of a first object that performs a first interactive operation with the information to be optimized, and the interest distribution of a second object that performs a second interactive operation with the information to be optimized, for the information to be optimized among multiple pieces of information. The information to be optimized is determined based on the data analysis results of multiple pieces of information.

[0021] In the above scheme, the data display module is also used to display the first interaction statistics of the first object in the first dimension. The first interaction statistics of the first object in the first dimension are selected from the first interaction statistics of the first object in multiple dimensions, and the first interaction statistics of the first object in the first dimension exceed the first indicator threshold of the first dimension.

[0022] In the above scheme, the data display module is also used to display the second interaction statistics of the second object in the first dimension, wherein the second interaction statistics of the second object in the first dimension exceed the second indicator threshold of the first dimension.

[0023] In the above scheme, the data display module is also used to display the cumulative first interaction statistics of the first object in the first dimension since the information was published, when the first interaction statistics of the first object in the first dimension have not yet been displayed on the information display page; and to display the incremental first interaction statistics of the first object in the first dimension since the start time of the statistics, when the first interaction statistics of the first object in the first dimension have already been displayed on the information display page. The start time of the statistics includes any one of the following: the time when the first interaction statistics of the first object in the first dimension were last displayed, or a custom time.

[0024] In the above scheme, the data display module is also used to display the cumulative second interaction statistics of the second object in the first dimension since the information was published, when the second interaction statistics of the second object in the first dimension have not yet been displayed on the information display page; and to display the incremental second interaction statistics of the second object in the first dimension since the start of the statistics, when the second interaction statistics of the second object in the first dimension have already been displayed on the information display page.

[0025] In the above scheme, the data display module is also used to, when the first interaction statistics of the first object in any dimension have not yet been displayed on the information display page, use the first interaction statistics of the first object in any dimension as the first interaction statistics of the first object in the first dimension; when the first interaction statistics of the first object in at least one dimension have already been displayed on the information display page, use the first interaction statistics of the first object in other dimensions as the first interaction statistics of the first object in the first dimension, wherein other dimensions are dimensions other than at least one dimension among multiple dimensions.

[0026] In the above scheme, the data display module is also used to, when the information display page has not yet displayed the second interaction statistics of the second object in any dimension, use the second interaction statistics of the second object in any dimension as the second interaction statistics of the second object in any dimension; and when the information display page has not yet displayed the second interaction statistics of the second object in at least one dimension, use the second interaction statistics of the second object in other dimensions as the second interaction statistics of the second object in the first dimension.

[0027] In the above scheme, the data display module is also used to respond to the data switching operation by switching from displaying the first interaction statistics of the first object in the first dimension and the second interaction statistics of the second object in the first dimension to displaying the first interaction statistics of the first object in the second dimension and the second interaction statistics of the second object in the second dimension.

[0028] In the above scheme, the data display module is also used to respond to the trigger operation of the data switching control, and to treat the trigger operation as a data switching operation, switching from displaying the first interactive statistics data of the first object in the first dimension and the second interactive statistics data of the second object in the first dimension to displaying the first interactive statistics data of the first object in the second dimension and the second interactive statistics data of the second object in the second dimension.

[0029] In the above scheme, the data display module is also used to respond to a swiping operation on the information display page in a specific direction, and to use the swiping operation as a data switching operation, switching from displaying the first interactive statistics data of the first object in the first dimension and the second interactive statistics data of the second object in the first dimension to displaying the first interactive statistics data of the first object in the second dimension and the second interactive statistics data of the second object in the second dimension.

[0030] In the above scheme, the data display module is also used to display the relationship chain control; in response to the trigger operation of the relationship chain control, the information propagation relationship chain is displayed, wherein the propagation relationship chain includes multiple nodes, one node corresponds to a first object or a second object, and the edge between two nodes indicates that information propagation has occurred between the two nodes.

[0031] In the above scheme, the data display module is also used to respond to the trigger operation for the propagation relationship chain. For the triggered target node, if the target node is a first object, it displays the first interaction statistics of the first object and the integrated data of the second interaction statistics of the second objects that have social relationships with the first object in the propagation relationship chain; in response to the trigger operation for the propagation relationship chain, for the triggered target node, if the target node is a second object, it displays the second interaction statistics of the second object and the integrated data of the second interaction statistics of other second objects that have social relationships with the second object in the propagation relationship chain.

[0032] This application provides an electronic device, the electronic device comprising:

[0033] Memory is used to store executable instructions for a computer;

[0034] The processor, when executing computer-executable instructions stored in the memory, implements the interactive information processing method provided in the embodiments of this application.

[0035] This application provides a computer-readable storage medium storing a computer program or computer-executable instructions, which, when executed by a processor, implements the interactive processing method for information provided in this application.

[0036] This application provides a computer program product, including a computer program or computer executable instructions. When the computer program or computer executable instructions are executed by a processor, they implement the interactive information processing method provided in this application.

[0037] The embodiments of this application have the following beneficial effects:

[0038] By displaying first interaction statistics for the first object that actively performs the first interactive operation corresponding to the information on the information display page, and second interaction statistics for the second object that passively performs the second interactive operation corresponding to the information through the first object, the target object can intuitively receive the effect of the information being disseminated through secondary dissemination on the information display page. This improves the target object's creative enthusiasm and retention rate, enhances the intuitiveness and comprehensiveness of the information, and also makes it convenient for the target object to analyze the information based on the first and second interaction statistics, so as to discover the advantages and pain points of the information and improve and optimize it. Attached Figure Description

[0039] Figure 1 This is a schematic diagram of a data center page in the prior art provided in the embodiments of this application;

[0040] Figure 2This is a schematic diagram of the architecture of the interactive information processing system 100 provided in the embodiments of this application;

[0041] Figure 3 This is a schematic diagram of the structure of the terminal 400 provided in the embodiments of this application;

[0042] Figure 4A This is a first flowchart illustrating the information interaction processing method provided in the embodiments of this application;

[0043] Figure 4B This is a second flowchart illustrating the interactive information processing method provided in the embodiments of this application;

[0044] Figure 4C This is a third flowchart illustrating the interactive information processing method provided in the embodiments of this application;

[0045] Figure 4D This is a fourth flowchart illustrating the information interaction processing method provided in the embodiments of this application;

[0046] Figure 4E This is a fifth flowchart illustrating the interactive information processing method provided in the embodiments of this application;

[0047] Figure 4F This is a sixth flowchart illustrating the interactive information processing method provided in the embodiments of this application;

[0048] Figure 4G This is a seventh flowchart illustrating the interactive information processing method provided in the embodiments of this application;

[0049] Figure 4H This is the eighth flowchart of the information interaction processing method provided in the embodiments of this application;

[0050] Figure 4I This is a ninth flowchart illustrating the interactive information processing method provided in the embodiments of this application;

[0051] Figure 4J This is a schematic diagram of the tenth process of the interactive information processing method provided in the embodiments of this application;

[0052] Figure 5A This is a schematic diagram of the information display page provided in an embodiment of this application;

[0053] Figure 5B This is a schematic diagram of disabling interactive statistics provided in an embodiment of this application;

[0054] Figure 5C This is a schematic diagram of the data display in the form of bullet screen provided in the embodiments of this application;

[0055] Figure 5DThis is a schematic diagram illustrating the setting of the statistical start time provided in an embodiment of this application;

[0056] Figure 5E This is a schematic diagram illustrating the switching of data dimensions via a data switching control provided in an embodiment of this application;

[0057] Figure 5F This is a schematic diagram illustrating the switching of data dimensions via a sliding operation, provided in an embodiment of this application.

[0058] Figure 5G This is a schematic diagram of the display details page provided in an embodiment of this application;

[0059] Figure 5H This is a schematic diagram of the set time period provided in the embodiments of this application;

[0060] Figure 5I This is a schematic diagram of data analysis provided in an embodiment of this application;

[0061] Figure 5J This is a schematic diagram of the interest distribution provided in the embodiments of this application;

[0062] Figure 5K This is a schematic diagram of the propagation relationship chain provided in an embodiment of this application;

[0063] Figure 6 This is an interactive principle diagram of video data counting provided in an embodiment of this application.

[0064] It should be noted that the terms "first" and "second" mentioned above are only used to distinguish between different options and do not represent the degree of superiority or inferiority of the options or their priority in the implementation process. Detailed Implementation

[0065] To make the objectives, technical solutions, and advantages of this application clearer, the application will be further described in detail below with reference to the accompanying drawings. The described embodiments should not be regarded as limitations on this application. All other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this application.

[0066] In the following description, references are made to “some embodiments,” which describe a subset of all possible embodiments. However, it is understood that “some embodiments” may be the same subset or different subsets of all possible embodiments and may be combined with each other without conflict.

[0067] If the application documents contain similar descriptions such as "first / second", the following explanation shall be added: In the following description, the terms "first / second / third" are used only to distinguish similar objects and do not represent a specific order of objects. It is understood that "first / second / third" may be interchanged in a specific order or sequence where permitted, so that the embodiments of this application described herein can be implemented in an order other than that illustrated or described herein.

[0068] In this application embodiment, the terms "module" or "unit" refer to a computer program or part of a computer program that has a predetermined function and works with other related parts to achieve a predetermined goal, and can be implemented wholly or partially using software, hardware (such as processing circuitry or memory), or a combination thereof. Similarly, a processor (or multiple processors or memory) can be used to implement one or more modules or units. Furthermore, each module or unit can be part of an overall module or unit that includes the functionality of that module or unit.

[0069] Unless otherwise specified, "at least one" as used below refers to one or more cases, and "multiple" can refer to two or more cases.

[0070] Unless otherwise defined, all technical and scientific terms used in the embodiments of this application have the same meaning as commonly understood by one of ordinary skill in the art. The terminology used in the embodiments of this application is for the purpose of describing the embodiments of this application only and is not intended to limit this application.

[0071] In the implementation of this application, the collection and processing of relevant data should strictly comply with the requirements of relevant national laws and regulations, obtain the informed consent or separate consent of the personal information subject, and carry out subsequent data use and processing within the scope of laws and regulations and the authorization of the personal information subject.

[0072] Before providing a further detailed description of the embodiments of this application, the nouns and terms involved in the embodiments of this application will be explained, and the nouns and terms involved in the embodiments of this application shall be interpreted as follows.

[0073] 1) Information refers to content created or generated by the target audience, which can take various forms such as videos, articles, comments, images, and audio. The act of the target audience publishing information is a process in which users actively participate in the creation and dissemination of online content.

[0074] 2) The first interactive operation refers to the action taken by the first user to actively interact with the information when viewing it through the information publishing platform. Taking the information as a video as an example, the first interactive operation can be at least one of the following: liking, saving, commenting on, forwarding the video, and following the target audience who published the video.

[0075] 3) The second interactive operation refers to the operation related to the interaction with the first information that occurs in the terminal of the second object.

[0076] For example, the second interactive operation could be that the second object's terminal (e.g., an instant messaging client in the terminal) receives information sent by a backend server (e.g., the client's backend server). Alternatively, the second interactive operation could be that the second object's terminal receives information sent by a recommendation system's server. In this case, after the first object performs a first interactive operation on the information, the recommendation system's server sends the information to the second object's terminal based on the social relationship between the first and second objects. Building upon the above examples of the second interactive operation, the second interactive operation could also include at least one of the following actions performed by the second object on the terminal: watching, liking, collecting, commenting, forwarding, and following the target audience of the posted video.

[0077] 4) A first dissemination refers to the process by which information is disseminated through the first interactive action of the first object. For example, if the first object likes, comments, forwards, saves, or follows information, the process by which the information is pushed to the second object is a first dissemination.

[0078] 5) Secondary dissemination refers to the process by which information, after being shared with a second party, is disseminated among one or more of these second parties. For example, secondary dissemination occurs when a second party likes, comments, forwards, saves, or follows information, causing the information to be pushed to other second parties.

[0079] 6) A propagation relationship chain refers to a link diagram showing the information propagation relationship between a first object and a second object, starting from the moment the information is published. A propagation relationship chain includes multiple nodes, with each node corresponding to either a first object or a second object. An edge between two nodes indicates that information propagation has occurred between the two nodes through a first or second interaction operation.

[0080] 7) Professionally Generated Content (PGC) refers to content created and produced by professionals or professional teams. This content often has high production quality and professionalism, such as TV series, movies, professional documentaries, or news reports. Professional creators of PGC are usually creators who have received professional training or have extensive experience in a specific field. They aim to produce high-quality content and provide viewers with in-depth and professional content.

[0081] 8) User-generated content (UGC) refers to content created and shared by ordinary users. This content may include short videos taken by users in their daily lives, blog posts, or photos shared on social media. UGC authors are usually ordinary consumers or hobbyists whose main purpose in creating content is to share personal experiences, express personal opinions, or entertain others.

[0082] 9) Large Language Models (LLMs): These are machine learning models designed to understand and generate human language. Trained on massive amounts of text data, they can perform a wide range of tasks, including text summarization, translation, sentiment analysis, and more. Large language models are characterized by their enormous scale, containing billions of parameters that help them learn complex patterns in language data. They are typically based on deep learning architectures. Large language models are deep learning models trained on massive amounts of text data, containing billions or even more parameters. They can be used to generate natural language text and understand its meaning. Through training, the models learn the statistical regularities and semantic relationships of language to build a vast language knowledge base, thereby simulating human language understanding and generation capabilities. Large language models have the following characteristics:

[0083] Learning ability: Through training with massive amounts of text data, large language models can learn rich language knowledge and expressions, including grammar, semantics and common expression habits.

[0084] Pattern recognition: Large language models can identify common text patterns and semantic relationships, such as co-occurrence relationships between words, logical structure of sentences, and semantic roles.

[0085] Contextual understanding: Large language models can capture contextual information in text, understand the influence of previous text on subsequent text, and generate corresponding responses based on the context.

[0086] Generative capabilities: Large language models can generate relevant natural language text based on input information, including answering questions, generating articles, and engaging in dialogue.

[0087] Resolving ambiguity: Despite the existence of polysemy and ambiguity in language, large language models resolve ambiguity through contextual information and linguistic rules, providing more accurate and appropriate text generation or understanding.

[0088] When displaying information data, related technologies often only show basic interaction data (i.e., first-level interaction statistics) and do not show data on secondary dissemination through social relationships (i.e., second-level interaction statistics). This leads users to stop publishing or optimizing information when they see unfavorable basic interaction data. Furthermore, detailed basic interaction data is often not displayed on the information display page; see [link to related technology]. Figure 1 , Figure 1 This is a schematic diagram of a data center page based on the prior art provided in this application embodiment. Figure 1 As can be seen, users need to go to the data center page to view detailed data, which is a long data viewing path. Furthermore, the data center page does not display data that has been secondary disseminated through social relationships.

[0089] Based on the above analysis, the applicant found that the interactive processing methods of related technologies cannot view the revenue data brought about by secondary dissemination through social relationships, which reduces users' creative enthusiasm. In order to address the above problems, this application provides an interactive processing method for information that can quickly and intuitively obtain the revenue data of information after secondary dissemination.

[0090] This application provides an interactive information processing method, apparatus, electronic device, computer-readable storage medium, and computer program product, which can quickly and intuitively obtain the revenue data after secondary dissemination of information. The following describes exemplary applications of the electronic device provided in this application. The electronic device provided in this application can be implemented as various types of terminals such as laptops, tablets, desktop computers, set-top boxes, smartphones, smart speakers, smartwatches, smart TVs, and in-vehicle terminals, or it can be implemented as a server. The following will describe exemplary applications when the electronic device is implemented as a terminal.

[0091] See Figure 2 , Figure 2 This is a schematic diagram of the architecture of the interactive information processing system 100 provided in the embodiments of this application. In order to support an interactive information processing application, the terminal (terminal 400-1 and terminal 400-2 are shown as examples) connects to the server 200 through the network 300. The network 300 can be a wide area network or a local area network, or a combination of the two.

[0092] Taking the interactive processing method of information processing by the terminal and server as an example, the target object corresponds to terminal 400-1, and terminal 400-2 corresponds to the first object or the second object. Terminal 400-1 publishes information and displays it in human-computer interaction interface 410-1 and human-computer interaction interface 410-2. Terminal 400-2 interacts with the information through human-computer interaction interface 410-2. When the target object opens the information display page in human-computer interaction interface 410-1, it requests data from server 200. Server 200 sends the recorded first interaction statistics and second interaction statistics to terminal 400-1 and displays them in human-computer interaction interface 410-1.

[0093] In some embodiments, taking the video account scenario of an instant messaging client as an example, the target object publishes a video in the video account of the first instant messaging client (which can be the aforementioned terminal 400-1). The video is displayed on the information display page of the first instant messaging client (which can be the aforementioned human-computer interaction interface 410-1) and the information display page of the second instant messaging client (which can be the aforementioned human-computer interaction interface 410-2). The first object or the second object interacts with the video through the second instant messaging client (which can be the aforementioned terminal 400-2). When the target object opens the information display page in the first instant messaging client, it requests data from the server 200. The server 200 sends the recorded first interaction statistics and second interaction statistics to the information display page of the first instant messaging client.

[0094] In some embodiments, taking the Moments scenario of an instant messaging client as an example, a target object posts dynamic information in the Moments of a first instant messaging client (which can be the aforementioned terminal 400-1). The dynamic information is displayed on the information display page of the first instant messaging client (which can be the aforementioned human-computer interaction interface 410-1) and the information display page of the second instant messaging client (which can be the aforementioned human-computer interaction interface 410-2). The first object or the second object interacts with the dynamic information through the second instant messaging client (which can be the aforementioned terminal 400-2). When the target object opens the information display page in the first instant messaging client, it requests data from the server 200. The server 200 sends the recorded first interaction statistics and second interaction statistics to the information display page of the first instant messaging client.

[0095] In some embodiments, server 200 may be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (CDNs), and big data and artificial intelligence platforms. Terminals and servers can be connected directly or indirectly via wired or wireless communication, which is not limited in this embodiment.

[0096] The embodiments of this application can be implemented using artificial intelligence (AI) technology. AI is the theory, methods, technology, and application system that uses digital computers or machines controlled by digital computers to simulate, extend, and expand human intelligence, perceive the environment, acquire knowledge, and use that knowledge to obtain optimal results. In other words, AI is a comprehensive technology within computer science that attempts to understand the essence of intelligence and produce a new type of intelligent machine that can react in a way similar to human intelligence. AI also studies the design principles and implementation methods of various intelligent machines, enabling them to possess perception, reasoning, and decision-making capabilities.

[0097] Artificial intelligence (AI) is a comprehensive discipline encompassing a wide range of fields, including both hardware and software technologies. Fundamental AI technologies generally include sensors, dedicated AI chips, cloud computing, distributed storage, big data processing, pre-trained model technology, operating / interactive systems, and mechatronics. Among these, pre-trained models, also known as large-scale models or foundational models, can be widely applied to downstream tasks across various AI fields after fine-tuning. AI software technologies primarily include computer vision, speech processing, natural language processing, and machine learning / deep learning.

[0098] See Figure 3 , Figure 3 This is a schematic diagram of the structure of the terminal 400 provided in the embodiment of this application. Figure 3 The terminal 400 shown includes at least one processor 410, a memory 450, at least one network interface 420, and a user interface 430. The various components in the terminal 400 are coupled together via a bus system 440. It is understood that the bus system 440 is used to implement communication between these components. In addition to a data bus, the bus system 440 also includes a power bus, a control bus, and a status signal bus. However, for clarity, ... Figure 3 The general labeled all buses as Bus System 440.

[0099] The processor 410 can be an integrated circuit chip with signal processing capabilities, such as a general-purpose processor, a digital signal processor (DSP), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. The general-purpose processor can be a microprocessor or any conventional processor, etc.

[0100] User interface 430 includes one or more output devices 431 that enable the presentation of media content, including one or more speakers and / or one or more visual displays. User interface 430 also includes one or more input devices 432, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

[0101] The memory 450 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid-state storage, hard disk drives, optical disk drives, etc. The memory 450 may optionally include one or more storage devices physically located away from the processor 410.

[0102] The memory 450 may include volatile memory or non-volatile memory, or both. The non-volatile memory may be read-only memory (ROM), and the volatile memory may be random access memory (RAM). The memory 450 described in this application embodiment is intended to include any suitable type of memory.

[0103] In some embodiments, memory 450 is capable of storing data to support various operations, examples of which include programs, modules, and data structures or subsets or supersets thereof, as illustrated below.

[0104] Operating system 451 includes system programs for handling various basic system services and performing hardware-related tasks, such as the framework layer, core library layer, driver layer, etc., for implementing various basic business functions and handling hardware-based tasks;

[0105] The network communication module 452 is used to reach other electronic devices via one or more (wired or wireless) network interfaces 420, exemplary network interfaces 420 including: Bluetooth, WiFi, and Universal Serial Bus (USB), etc.

[0106] Presentation module 453 is configured to enable the presentation of information (e.g., a user interface for operating peripheral devices and displaying content and information) via one or more output devices 431 (e.g., a display screen, a speaker, etc.) associated with user interface 430;

[0107] The input processing module 454 is used to detect and translate one or more user inputs or interactions from one or more input devices 432.

[0108] In some embodiments, the apparatus provided in this application can be implemented in software. Figure 3 An interactive processing device 455 is shown, containing information stored in memory 450. This device can be software in the form of programs and plug-ins, and includes the following software modules: an entry display module 4551, a page display module 4552, and a data display module 4553. These modules are logically connected and can therefore be arbitrarily combined or further separated according to their implemented functions. The functions of each module will be described below.

[0109] In some embodiments, the terminal or server can implement the interactive information processing method provided in this application embodiment by running various computer-executable instructions or computer programs. For example, computer-executable instructions can be microprogram-level commands, machine instructions, or software instructions. Computer programs can be native programs or software modules in an operating system; they can be native applications (APPs), i.e., programs that need to be installed in the operating system to run, such as instant messaging APPs or short video APPs; or they can be applets that can be embedded in any APP, i.e., programs that only need to be downloaded to a browser environment to run. In summary, the aforementioned computer-executable instructions can be any form of instruction, and the aforementioned computer programs can be any form of application, module, or plugin.

[0110] The interactive information processing method provided in the embodiments of this application will be described in conjunction with exemplary applications and implementations of the terminal provided in the embodiments of this application.

[0111] See Figure 4A , Figure 4A This is a first flowchart illustrating the interactive information processing method provided in this application embodiment, with the terminal as the main component, and combining... Figure 4A The steps shown are explained.

[0112] In step 101, the entry point for the information display page is shown.

[0113] In some embodiments, an information display page entry can be displayed in the function page of a dedicated client, such as a short video app, a video aggregation function in an instant messaging client (e.g., a video account), or a browser.

[0114] For example, taking the Video Account mini-program in an instant messaging client as an example, see [link / reference]. Figure 5A , Figure 5A This is a schematic diagram of the information display page provided in an embodiment of this application. Figure 5A In the left-hand image, the information display page entry 909 is shown on the instant messaging client's function page 908 (i.e., Figure 5A (The entry point corresponding to the video number in the left-hand image).

[0115] In step 102, in response to a trigger operation on the entry point of the information display page, the information display page is displayed, wherein the information display page includes information published by the target object.

[0116] In some embodiments, the target object is the object corresponding to the logged-in account on the information display page. Information can be of various types; for example, information can be a video, in which highlights, cover images, or titles can be displayed on the information display page; information can be an image, in which only images or both images and titles can be displayed on the information display page; information can also be text, in which the title, summary, or full text can be displayed on the information display page.

[0117] In some embodiments, the information published by the target object can be displayed in various ways. It can be that one piece of information is displayed on one screen, which can be set by the target object itself or displayed by default as any of the following: the latest published information or the information with the best dissemination effect; or multiple pieces of information can be displayed on one screen in a list, and the target object can select the information to be displayed in the list and enter the display page of the selected information by scrolling.

[0118] As an example of step 102, in Figure 5A In the left-hand image, in response to the trigger operation for entry point 909 on the information display page, Figure 5A The right-hand image shows an information display page 910, which includes information 911 published by the target object.

[0119] In some embodiments, when displaying an information display page, information published by the target object is displayed on the information display page.

[0120] In other embodiments, when displaying the information display page, multiple function entry points can be displayed, such as a first entry point for querying information already published by the target object and a second entry point for creating new information. In response to a trigger operation on the first entry point, one or more pieces of information published by the target object can be displayed on the information display page.

[0121] In some embodiments, when displaying the information display page, a search control can also be displayed on the information display page, supporting the target to search for information published by the target object by at least one of the following methods: information keywords, information publication date, etc., and display the searched information on the information display page.

[0122] In step 103, for a first object that actively performs a first interactive operation corresponding to the information, the first interactive statistics of the first object are displayed, and for a second object that passively performs a second interactive operation corresponding to the information through the first object, the second interactive statistics of the second object are displayed.

[0123] In some embodiments, for the first method of displaying the above information, when displaying one piece of information on one screen, the first and second interaction statistics corresponding to that information are displayed. In response to a swiping operation on the information, such as swiping left or right, the current information is switched to other information, and the first and second interaction statistics corresponding to the other information are displayed. For the second method of displaying the above information, when displaying multiple pieces of information on one screen, after selecting the information to be displayed, the first and second interaction statistics corresponding to the displayed information are displayed. When switching the currently displayed information by scrolling up and down, the first and second interaction statistics corresponding to the currently displayed information are also switched to the first and second interaction statistics corresponding to the next displayed information.

[0124] As an example of step 103, see Figure 5A The right-hand diagram displays first interaction statistics 912 for the first object that actively performs the first interactive operation corresponding to information 911, and second interaction statistics 913 for the second object that passively performs the second interactive operation corresponding to information 911 through the first object.

[0125] In some embodiments, the first object and the second object refer to a class of objects, and the number of first objects and second objects can be one or more. The first object includes an object that, without being directed, accesses an information display page and performs a first interactive operation on the information. The second object includes any one of the following: an object that receives information forwarded by the backend server of the client of the first object; an object that receives information sent by the server of the recommendation system, wherein the server of the recommendation system sends the information to the terminal of a second object that has a social relationship with the first object after the first object performs the first interactive operation on the information. As an example, the aforementioned receiving action of the second object can be a second interactive operation, which can further include, in addition to the aforementioned receiving action, an operation in which the second object interacts with the received information, such as at least one of watching, liking, forwarding, commenting, and following the target object.

[0126] In some embodiments, the first and second interaction statistics may be displayed continuously during the information display period, and a close button may be displayed on the first and second interaction statistics to support manual closing by the user; or the first and second interaction statistics may be displayed for a preset duration from the start of information display, and the display may stop when the preset duration is reached.

[0127] For example, see Figure 5B , Figure 5B This is a schematic diagram illustrating the disabling of interactive statistics provided in an embodiment of this application. Figure 5B In the left-hand image, during the display of information 911 on the information display page 910, the first interaction statistics 912 and the second interaction statistics 913 can be continuously displayed. Simultaneously, the bubble-like frames of the first and second interaction statistics 912 and 913 include a close button 914. In response to a triggering operation on the close button 914, in... Figure 5B In the right-hand image, turn off the first interactive statistics data 912 and the second interactive statistics data 913, and only keep the information 911 in the information display page 910.

[0128] For example, see Figure 5B If the preset duration is 5 seconds, then after 5 seconds of displaying information 911, the information display page 910 will only include information 911.

[0129] In some embodiments, the first and second interactive statistics can be displayed in various forms, such as in the form of bubbles or bullet comments on the information display page.

[0130] For example, see Figure 5AThe right-hand image shows the first interactive statistics 912 and the second interactive statistics 913 displayed as bubbles on the information display page 910. (See also...) Figure 5C , Figure 5C This is a schematic diagram illustrating the display of data in a bullet screen format provided in an embodiment of this application. Figure 5C In the left-hand image, when information display page 910 is displayed, first interaction statistics 912 and second interaction statistics 913 appear in the form of bullet comments from the right side of information display page 910. Figure 5C In the right-hand image, the first and second interaction statistics 912 and 913, displayed in a bullet-screen format at a preset speed, will slide from the right side of the information display page 910 to the left side until they disappear. When there are multiple dimensions of first and second interaction statistics, they can be scrolled sequentially in a bullet-screen format.

[0131] In some embodiments, step 103, "displaying the first interaction statistics of the first object," can be implemented by: displaying the first interaction statistics of the first object in a first dimension, wherein the first interaction statistics of the first object in the first dimension are selected from the first interaction statistics of the first object in multiple dimensions, and the first interaction statistics of the first object in the first dimension exceed a first indicator threshold of the first dimension. Simultaneously, step 103, "displaying the second interaction statistics of the second object," can be implemented by: displaying the second interaction statistics of the second object in a first dimension, wherein the second interaction statistics of the second object in the first dimension exceed a second indicator threshold of the first dimension.

[0132] In some embodiments, multiple dimensions can be preset by the user, such as the following dimensions: like, favorite, comment, follow, forward, set as ringtone, set as status, and set as Moments cover.

[0133] For example, let the first dimension be likes, the first indicator threshold be 1, and the second indicator threshold be 1. If the first interaction statistics of the first object in the like dimension is 5, and the second interaction statistics of the second object in the like dimension is 10, then the information display page will show "5 people liked your video and recommended it to 10 of their friends".

[0134] For example, after the target object enters the information display page, the terminal requests the first and second interaction statistics from the server. The server calculates the data that is greater than the indicator threshold and returns it to the terminal, which then displays it on the information display page.

[0135] In some embodiments, the dimensions of the first and second statistical data displayed on the information display page may be preset by the target object in the settings page, or any dimension may be randomly selected from multiple dimensions for display.

[0136] In some embodiments, see Figure 4B , Figure 4B This is a schematic diagram of the second process of the information interaction processing method provided in the embodiments of this application. The above-mentioned "displaying the first interaction statistics of the first object in the first dimension" can be achieved through... Figure 4B Steps 201 to 202 are implemented, and the details are explained below.

[0137] In step 201, if the first interaction statistics of the first object in the first dimension have not yet been displayed on the information display page, the cumulative first interaction statistics of the first object in the first dimension since the information was published are displayed.

[0138] In some embodiments, if the target object does not open the information display page to view the first interaction statistics of the first object in the first dimension after the first timestamp of the information posting, the target object will view the second timestamp of the first interaction statistics of the first interaction statistics of the first object in the first dimension during the time period from the first timestamp of the information posting to the second timestamp.

[0139] For example, if the first dimension is likes, the first interaction statistics of the first object in the first dimension are 0 at the first timestamp of the information being published. The number of likes of the first object is 5 after 1 hour, and the number of likes of the first object is 6 between 1 and 2 hours. If the target object opens the published information two hours after the first timestamp, that is, at the second timestamp, the cumulative first interaction statistics of the first object in the first dimension will be 11.

[0140] In step 202, if the first interaction statistics of the first object in the first dimension have already been displayed on the information display page, the incremental first interaction statistics of the first object in the first dimension since the start time of the statistics are displayed. The start time of the statistics includes any of the following: the time when the first interaction statistics of the first object in the first dimension were last displayed, or a custom time.

[0141] For example, if the statistical start time is the moment since the last time the first object's first interaction statistics in the first dimension were displayed, and the first dimension is likes, the first object's first interaction statistics in the first dimension are 0 at the moment the information is published. One hour later, the first object's likes are 5. Taking the moment one hour after the information is published as the statistical start time, the first object's likes are 6 between 1 and 2 hours. Taking the moment two hours after the information is published as the second moment, the incremental first interaction statistics of the first object in the first dimension since the statistical start time are 6.

[0142] In some embodiments, the statistical start time can be manually set by the user. For example, a statistical setting entry is displayed on the information display page, and in response to a trigger operation on the statistical setting entry, a timeline of the information is displayed. The starting point of the timeline is the time when the information was published. The timeline allows users to set the statistical start time by swiping or clicking.

[0143] For example, see Figure 5D , Figure 5D This is a schematic diagram illustrating the setting of the statistical start time provided in an embodiment of this application. Figure 5D In the left-hand image, the statistics setting entry 915 is displayed on the information display page 910. In response to a trigger operation on the statistics setting entry 915, Figure 5D In the middle diagram, the timeline 916 displays the information. The starting point of the timeline is the time t0 when the information is published. Assuming the statistics start at time t1, the first interaction statistics of the first object in the first dimension at time t1 are 5. If the target object opens the information display page 910 at time t2 after t1, the first interaction statistics of the first object in the first dimension at time t2 are 11. Figure 5D The right-hand graph shows the first interaction statistics for the first object in the first dimension: 912 "6 people liked your video".

[0144] In some embodiments, see Figure 4C , Figure 4C This is a schematic diagram of the third process of the information interaction processing method provided in the embodiments of this application. The above-mentioned "displaying the second interaction statistics of the second object in the first dimension" can be achieved through... Figure 4C Steps 203 to 204 are implemented, and the details are explained below.

[0145] In step 203, if the second interaction statistics of the second object in the first dimension have not yet been displayed on the information display page, the accumulated second interaction statistics of the second object in the first dimension since the information was published are displayed.

[0146] In some embodiments, if the target object has never opened the information display page to view the second interaction statistics of the second object in the first dimension after the first timestamp of the information posting, then at the second timestamp of the second interaction statistics viewed by the target object, the accumulated second interaction statistics of the second object in the first dimension during the time period from the first timestamp of the information posting to the second timestamp will be displayed.

[0147] For example, if the first dimension is "likes", at the first timestamp of the target object's posting of the information, the second interaction statistics of the second object's first dimension are 0. One hour later, based on the first object's social relationships, the number of times the information is pushed to the second object is 8. Between 1 and 2 hours, the number of times the information is pushed to the second object is 10. If the target object opens the posted information two hours after the first timestamp, that is, at the second timestamp, then the cumulative second interaction statistics of the second object's first dimension are displayed as 18.

[0148] In step 204, if the second interaction statistics of the second object in the first dimension have already been displayed on the information display page, the second interaction statistics of the second object in the first dimension since the start of the statistics are displayed.

[0149] For example, if the statistical start time is the moment since the first object's first interaction statistics in the first dimension were last displayed, since the second object's second interaction statistics in the first dimension are displayed simultaneously with the first object's first interaction statistics in the first dimension, the statistical start time can also be the moment since the second object's second interaction statistics in the first dimension were last displayed. If the first dimension is "likes," the second object's second interaction statistics in the first dimension are 0 at the moment the target object publishes the information. One hour later, based on the first object's social relationships, the number of times the information is pushed to the second object is 8. Taking the moment one hour after the information is published as the statistical start time, and between 1 and 2 hours, based on the first object's social relationships, the number of times the information is pushed to the second object is 10, taking the moment two hours after the information is published as the second time, the incremental second interaction statistics of the second object's first dimension since the statistical start time is 10.

[0150] Following the example of step 202 above, see [link to example]. Figure 5D In the intermediate graph, if the second interaction statistics of the first dimension of the second object at time t1 are 8, and if the target object opens the information display page 910 at time t2 after t1, the second interaction statistics of the first dimension of the second object at time t2 are 18. Figure 5D The right-hand plot shows the second interaction statistic 913, which is the increment of the first dimension of the second object, "recommended to 10 friends".

[0151] This application embodiment sets up interactive statistical data in multiple dimensions to display the changes in data from multiple perspectives, thereby improving the diversity and comprehensiveness of the data and making it convenient for users to analyze the data from multiple dimensions.

[0152] In some embodiments, see Figure 4D , Figure 4D This is a schematic diagram of the fourth process of the information interaction processing method provided in the embodiments of this application. Before the above-mentioned "displaying the first interaction statistics of the first object in the first dimension", the following steps are performed: Figure 4D Steps 301 to 302 are explained in detail below.

[0153] In step 301, if the first interaction statistics of the first object in any dimension have not yet been displayed on the information display page, the first interaction statistics of the first object in any dimension shall be used as the first interaction statistics of the first object in the first dimension.

[0154] In some embodiments, if the first interaction statistics of the first object in any dimension have not yet been displayed on the information display page, and if the first interaction statistics of multiple dimensions exceed the indicator threshold of the corresponding dimension, then the first interaction statistics of the first object in any one of the multiple dimensions shall be used as the first interaction statistics of the first object in the first dimension.

[0155] For example, taking a total of 3 dimensions as an example, the threshold value of the indicator corresponding to the first dimension is 1, the threshold value of the indicator corresponding to the second dimension is 2, and the threshold value of the indicator corresponding to the third dimension is 3. If the first interaction statistics of the first dimension is 5, the first interaction statistics of the second dimension is 6, and the first interaction statistics of the third dimension is 1, then the first interaction statistics of the first object in the first dimension or the second dimension will be used as the first interaction statistics of the first object in the first dimension.

[0156] In step 302, if the first interaction statistics of the first object in at least one dimension have already been displayed on the information display page, the first interaction statistics of the first object in other dimensions shall be used as the first interaction statistics of the first object in the first dimension, wherein the other dimensions are dimensions other than at least one dimension among multiple dimensions.

[0157] For example, if there are three dimensions, and the first interaction statistics of the first object in the first dimension have already been displayed on the information display page, the first interaction statistics of the first object in the second or third dimension will be used as the first interaction statistics of the first object in the first dimension.

[0158] In some embodiments, if there are multiple other dimensions, the first interaction statistics of the first object in one of the multiple dimensions can be displayed on the information display page in sequence. The order can be preset by the target object. For example, if the other dimensions are the second and third dimensions, the target object can set the first interaction statistics of the first object in the second or third dimension to be displayed on the information display page. The order can also be random, with the first interaction statistics of any one of the multiple other dimensions displayed on the information display page each time. Alternatively, the other dimensions can be sorted according to priority to obtain the order. The priority can be determined by sorting the first interaction statistics of multiple other dimensions in descending order within a preset time period.

[0159] For example, taking priority as the order, if other dimensions include the second and third dimensions, the first interaction statistics of the second dimension from time t1 to t2 is 3, and the first interaction statistics of the third dimension from time t1 to t2 is 6. After sorting in descending order, the first interaction statistics of the third dimension is selected as the first interaction statistics of the first object in the first dimension.

[0160] In some embodiments, see Figure 4E , Figure 4E This is a fifth flowchart illustrating the interactive processing method for information provided in this application embodiment. Before the above-mentioned "displaying the second interactive statistics data of the first dimension of the second object", the following steps are performed: Figure 4E Steps 303 to 304 are explained in detail below.

[0161] In step 303, if the second interaction statistics of the second object in any dimension have not yet been displayed on the information display page, the second interaction statistics of the second object in any dimension are used as the second interaction statistics of the second object in the first dimension.

[0162] In some embodiments, if the second interaction statistics of the second object in any dimension have not yet been displayed on the information display page, and if the second interaction statistics of multiple dimensions exceed the indicator threshold of the corresponding dimension, then the second interaction statistics of the second object in any one of the multiple dimensions shall be used as the second interaction statistics of the second object in the first dimension.

[0163] For example, taking a total of 3 dimensions as an example, the threshold value of the indicator corresponding to the first dimension is 1, the threshold value of the indicator corresponding to the second dimension is 2, and the threshold value of the indicator corresponding to the third dimension is 3. If the second interaction statistics of the first dimension is 5, the second interaction statistics of the second dimension is 6, and the second interaction statistics of the third dimension is 1, then the second interaction statistics of the second object in the first dimension or the second dimension will be used as the second interaction statistics of the first dimension of the second object.

[0164] In step 304, if the second interaction statistics of the second object in at least one dimension have already been displayed on the information display page, the second interaction statistics of the second object in other dimensions shall be used as the second interaction statistics of the second object in the first dimension.

[0165] For example, if there are three dimensions, and the second interaction statistics of the second object in the first dimension have already been displayed on the information display page, then the second interaction statistics of the second object in the second or third dimension will be used as the second interaction statistics of the second object in the first dimension.

[0166] In some embodiments, if there are multiple other dimensions, the second interaction statistics of the second object in one of the multiple dimensions can be displayed on the information display page in sequence. The order can be preset by the target object. For example, if the other dimensions are the second and third dimensions, the target object can set the information display page to display the second interaction statistics of the second object in the second or third dimension. The order can also be random, with the second interaction statistics of any one of the multiple other dimensions displayed on the information display page each time. Alternatively, the other dimensions can be sorted according to priority to obtain the order. The priority can be determined by sorting the second interaction statistics of multiple other dimensions in descending order within a preset time period.

[0167] For example, taking priority as the order, if other dimensions include the second and third dimensions, the second interaction statistics of the second dimension from time t1 to t2 is 3, and the second interaction statistics of the third dimension from time t1 to t2 is 6. After sorting in descending order, the second interaction statistics of the third dimension are selected as the second interaction statistics of the first dimension of the second object.

[0168] In some embodiments, when a target object views information it has posted, it sends a request to the server to obtain first and second interaction statistics. The server then sends the first and second interaction statistics to be displayed to the terminal. After receiving the first and second interaction statistics, the terminal displays them to the target object. When the first and second interaction statistics are exposed, the terminal notifies the server. The server records the dimension and timestamp of the first and second interaction statistics currently being displayed, and sends first and second interaction statistics with different dimensions the next time the target object views the same information.

[0169] This application embodiment displays accumulated interaction statistics after a user publishes information without opening the information display page. When the user views the information multiple times, the data increment is displayed so that the user can more intuitively and clearly feel the changes in the data, which improves the incentive for users and their own creative enthusiasm, and enhances the user retention rate.

[0170] In some embodiments, during step 103, "displaying the first interaction statistics of the first object in the first dimension and the second interaction statistics of the second object in the first dimension", the following operations may also be performed: in response to a data switching operation, switching from displaying the first interaction statistics of the first object in the first dimension and the second interaction statistics of the second object in the first dimension to displaying the first interaction statistics of the first object in the second dimension and the second interaction statistics of the second object in the second dimension.

[0171] In some embodiments, the order of the first dimension and the second dimension can be preset by the target object; it can be a random order; or it can be sorted according to priority, where the priority can be a descending order of the first and second interaction statistics of multiple dimensions over a past period.

[0172] In some embodiments, the data switching operation can be any of the following: switching the currently displayed information, i.e., the dimensions of the first interactive statistics and the second interactive statistics change automatically each time the information is switched; or, if the current information remains unchanged, directly switching the first interactive statistics and the second interactive statistics from the first dimension to the second dimension.

[0173] In some embodiments, the information display page includes a data switching control. The above-mentioned "in response to a data switching operation, switching from displaying the first interactive statistics of the first object in the first dimension and the second interactive statistics of the second object in the first dimension to displaying the first interactive statistics of the first object in the second dimension and the second interactive statistics of the second object in the second dimension" can be achieved by performing the following operation: in response to a trigger operation on the data switching control, treating the trigger operation as a data switching operation, switching from displaying the first interactive statistics of the first object in the first dimension and the second interactive statistics of the second object in the first dimension to displaying the first interactive statistics of the first object in the second dimension and the second interactive statistics of the second object in the second dimension.

[0174] For example, see Figure 5E , Figure 5E This is a schematic diagram illustrating the switching of data dimensions via a data switching control, as provided in an embodiment of this application. Figure 5EIn the left-hand diagram, the information display page 910 includes a data switching control 917. In response to a trigger operation on the data switching control 917, the trigger operation is used as a data switching operation, displaying first interactive statistics data 912 of a first object in a first dimension and second interactive statistics data 913 of a second object in a first dimension. Figure 5E In the right-hand image, switch to displaying the first interaction statistics 946 of the first object in the second dimension and the second interaction statistics 947 of the second object in the second dimension, that is, switch from "837 people liked your video and recommended it to 9267 friends" to "100 people forwarded it 262 times, attracting 8226 friends to watch".

[0175] In some embodiments, the above-mentioned "in response to a data switching operation, switching from displaying the first interaction statistics of the first object in the first dimension and the second interaction statistics of the second object in the first dimension to displaying the first interaction statistics of the first object in the second dimension and the second interaction statistics of the second object in the second dimension" can be achieved by performing the following operation: in response to a swiping operation of information in a specific direction on the information display page, using the swiping operation as a data switching operation, switching from displaying the first interaction statistics of the first object in the first dimension and the second interaction statistics of the second object in the first dimension to displaying the first interaction statistics of the first object in the second dimension and the second interaction statistics of the second object in the second dimension.

[0176] In some embodiments, when the target object slides the information in a specific direction, the information also switches, and the dimensions of the first interaction statistics and the second interaction statistics switch simultaneously.

[0177] For example, see Figure 5F , Figure 5F This is a schematic diagram illustrating the switching of data dimensions via a sliding operation, as provided in an embodiment of this application. Figure 5F In the left-hand image, in response to a rightward swipe operation on information 911 in information display page 910, the swipe operation is used as a data switching operation, displaying first interaction statistics 912 of the first object in the first dimension and second interaction statistics 913 of the second object in the first dimension. Figure 5F In the right-hand diagram, switch to displaying the first interaction statistics 946 of the first object in the second dimension and the second interaction statistics 947 of the second object in the second dimension, while switching information 911 to information 948.

[0178] In some embodiments, the data dimension can be switched at fixed time intervals, for example, the data dimension can be switched every minute if the information remains unchanged.

[0179] This application embodiment allows users to view information from multiple dimensions by switching between interactive statistical data of different dimensions, enhancing the interest and novelty of data display and increasing users' creative enthusiasm.

[0180] In some embodiments, see Figure 4F , Figure 4F This is a schematic diagram of the sixth step of the interactive information processing method provided in this application embodiment. During step 101, the following can also be executed: Figure 4F Steps 401 to 402 are explained in detail below.

[0181] In step 401, the details page entry is displayed on the information display page.

[0182] For example, see Figure 5G , Figure 5G This is a schematic diagram of the display details page provided in an embodiment of this application. Figure 5G In the left-hand image, the details page entry 918 is displayed on information display page 401.

[0183] In step 402, in response to a trigger operation on the details page entry, a details information page is displayed, showing first interaction statistics of the first object in multiple dimensions and second interaction statistics of the second object in multiple dimensions.

[0184] For example, in Figure 5G In the left-hand image, in response to the triggered action for entry point 918 on the details page, in Figure 5GThe right-hand image shows a details page 919. This page displays first-interaction statistics for the first object across multiple dimensions, such as first-interaction statistics for likes (921), favorites (922), comments (923), following (924), sharing (926), ringtones (927), status (928), and social media cover (929). The first-interaction statistics for likes (921), favorites (922), comments (923), and following (924) are combined into interaction data. The first-interaction statistics for sharing (926), ringtones (927), status (928), and social media cover (929) are combined into sharing data. Meanwhile, on the details page 919, the second interaction statistics of the second object are displayed in multiple dimensions. The second interaction statistics of some dimensions can be displayed, or the second interaction statistics of all dimensions can be displayed. Taking the display of the second interaction statistics of some dimensions of the second object as an example, the second interaction statistics of the like dimension can be displayed in the interaction data 920, and the second interaction statistics of the forward dimension can be displayed in the sharing data 925.

[0185] In some embodiments, when there are multiple dimensions, the first and second interaction statistics in the details page are displayed dimension by dimension.

[0186] For example, see Figure 5G The right-hand image shows that the first and second interaction statistics for different dimensions are displayed separately on the details page 919.

[0187] In some embodiments, the details page may be displayed in a split-screen format with the information display page, or it may cover the information display page.

[0188] In some embodiments, the first and second interaction statistics of multiple dimensions in the details page are sorted in descending order of dissemination effect.

[0189] For example, see Figure 5GThe right-hand chart shows the first interaction statistics across multiple dimensions. The first interaction statistics across the eight dimensions are sorted in descending order of value. For example, the first interaction statistics for the "likes" dimension, 921, has a value of 32,000, which is the maximum value among the first interaction statistics across multiple dimensions, so it ranks first among the multiple dimensions. The first interaction statistics for the social media cover dimension, 929, has a value of 123, which is the minimum value among the first interaction statistics across multiple dimensions, so it ranks last among the multiple dimensions.

[0190] In some embodiments, the details page may also include overall statistics on the information published by the target object, wherein the overall statistics include at least one of the following: the cumulative number of views of all information published by the target object, the average viewing time of all information published by the target object, the percentage of complete views of all information published by the target object, the percentage of browsing views of information published by the target object, and the revenue obtained by the target object through publishing information.

[0191] For example, see Figure 5G The right-hand chart displays overall statistics in the playback and revenue data section, such as the cumulative views of all information published by the target audience (930), the average viewing time of all information published by the target audience (931), the percentage of complete views of all information published by the target audience (932), the percentage of browsing views of information published by the target audience (933), and the revenue obtained by the target audience through publishing information (934).

[0192] This application embodiment displays detailed data related to the information on the details page, so that the target object can analyze and summarize the published information, facilitate the target object to optimize and update the creation of information based on statistical data, and enhance the target object's creative enthusiasm.

[0193] In some embodiments, see Figure 4G , Figure 4G This is a schematic diagram of the seventh process of the information interaction processing method provided in the embodiments of this application. During step 101, the following can also be executed: Figure 4G Steps 403 to 404 are explained in detail below.

[0194] In step 403, the statistical time control is displayed.

[0195] In some embodiments, the statistical time control can be a timeline for setting the start and end times, or an input box for entering the start and end times.

[0196] For example, taking the timeline as an example of a statistical time control, see [link / reference]. Figure 5H , Figure 5H This is a schematic diagram illustrating the set time period provided in an embodiment of this application. Figure 5HIn the left-hand image, when displaying information page 910, the statistical time control 935 is displayed.

[0197] In step 404, in response to the setting operation of the statistical time control, for the time period set by the setting operation, the first interactive statistics of the first object in multiple dimensions and corresponding to the time period, and the second interactive statistics of the second object in multiple dimensions and within the time period are displayed.

[0198] For example, see Figure 5H The left-hand image, in response to the setting operation in the statistics time control 935, displays the first interaction statistics 912 of the first object in multiple dimensions and corresponding to the time period 936 set by the setting operation, namely, the first interaction statistics of the first object's first interaction operation within the time period 936, "30 people liked your video", and the second interaction statistics 913 of the second object in multiple dimensions and within the time period, namely, the second interaction statistics of the second object's second interaction operation within the time period 936, "recommended to 50 friends".

[0199] In some embodiments, the first interaction statistics of the first object in multiple dimensions and corresponding time periods, and the second interaction statistics of the second object in multiple dimensions and within time periods, may be the cumulative data within the time period from the moment the target object publishes the information to the moment the information is first opened after publication, or the data increment between the two moments when the target object opens the information.

[0200] This application embodiment sets a time period through a statistical time control, allowing the target object to obtain the changes in data within the required time period, thereby enhancing the flexibility of data processing and improving the user experience.

[0201] In some embodiments, see Figure 4H , Figure 4H This is a schematic diagram of the eighth step of the interactive information processing method provided in this application embodiment. During step 101, the following can also be executed: Figure 4H Steps 405 and 406 are explained in detail below.

[0202] In step 405, the data analysis controls are displayed.

[0203] For example, see Figure 5I , Figure 5I This is a schematic diagram illustrating data analysis provided in an embodiment of this application. Figure 5I In the left-hand image, when displaying information on page 910, data analysis control 937 is displayed.

[0204] In step 406, in response to a trigger operation on the data analysis control, the data analysis results are displayed, wherein the data analysis results include at least one of the following: content quality parameters of the information, and the willingness intensity parameters of the first object and the second object to spread the information.

[0205] In some embodiments, data analysis results may be presented in various formats, such as lists, pie charts, bar charts, or line charts.

[0206] For example, if the data analysis result is a list, see [link to example]. Figure 5I The left-hand image shows the response to a trigger action on the data analysis control 937. Figure 5I The right-hand figure shows data analysis result 938. Data analysis result 938 includes information content quality parameter 6, the willingness intensity parameter of the first target to spread the information 0.8, and the willingness intensity parameter of the second target to spread the information 0.5. Among them, the hospital intensity parameter can be a level in addition to a percentage, such as dividing into multiple levels and the evaluation criteria for the levels. The willingness intensity parameters of the first and second targets to spread the information are determined according to the evaluation criteria.

[0207] In some embodiments, a data analysis control may be displayed on the details page, and the data analysis results may be displayed on the details page in response to a trigger operation on the data analysis control.

[0208] This application embodiment displays data analysis results by triggering a data analysis control, which more intuitively and clearly shows the results of data analysis related to information, enhances the intuitiveness and simplicity of data analysis, and makes it easier for users to optimize information based on the data analysis results.

[0209] In some embodiments, prior to the above "displaying data analysis results", the following operations may also be performed: sending a data analysis request to the server, wherein the data analysis request is used to trigger the server to perform the following processing: generating prompt words indicating the analysis of content quality and willingness to share, and based on the prompt words, calling a pre-trained large language model to analyze the first interaction statistics and the second interaction statistics to obtain the content quality parameters and willingness intensity parameters of the information.

[0210] In some embodiments, before "analyzing the first and second interaction statistics based on the prompt words by calling the pre-trained large language model", the large language model needs to be trained. The training process is as follows: obtain the initialized large language model and multiple training samples. Each training sample includes first sample data of the interaction between the first object sample and the information sample, second sample data of the interaction between the second object sample and the information sample, and real labels. The real labels represent the real content quality parameters and intention intensity parameters of the information. Based on the first and second sample data, call the initialized large language model to obtain the predicted labels. Based on the real labels and the predicted labels, determine the loss value. Based on the loss value, update the parameters of the initialized large language model to obtain the pre-trained large language model.

[0211] In some embodiments, the difference between the true label and the predicted label is calculated as the loss value. The loss value is backpropagated to update the parameters of the initialized large language model. This process of calculating the loss value and updating the parameters is repeated multiple times until the loss value no longer increases or decreases, at which point the iteration process stops, forming a pre-trained large language model.

[0212] For example, the loss function can be the mean squared error loss function, the cross-entropy loss function, the multi-label classification loss function, and the triplet loss function.

[0213] For example, backpropagation is implemented using the backpropagation algorithm, which calculates the gradient of each neuron from the output layer to the input layer and updates the neuron's weights and biases based on the gradients. Gradient descent is used to continuously update the parameters, thus reducing the loss value. Various gradient descent algorithms can be used, such as batch gradient descent, stochastic gradient descent, adaptive gradient descent, and momentum gradient descent.

[0214] This application embodiment obtains data analysis results through a large language model, which improves the speed and efficiency of data analysis, reduces the cost of manual analysis, and shortens the time of data analysis.

[0215] In some embodiments, when displaying the data analysis results, the following operations may also be performed: displaying the preference information types of the first object and the second object, wherein the preference information types are obtained by predicting the preferences of the first object and the second object through a pre-trained machine learning model based on the data analysis results.

[0216] For example, the training process of a machine learning model is as follows: Obtain the initial machine learning model and training data. The training data includes the data analysis results of the information samples, the preference information types of the first object sample and the second object sample, and the true preference labels. The true preference labels represent the degree of preference of the first object sample and the second object sample for the preference information types. Based on the data analysis results of the information samples and the preference information types of the first object sample and the second object sample, call the initial machine learning model to obtain the preference prediction labels. Based on the preference prediction labels and the true preference labels, determine the preference loss value. Based on the preference loss value, update the parameters of the initial machine learning model to obtain the pre-trained machine learning model.

[0217] This application embodiment obtains the preference information types of the first object and the second object by calling a pre-trained machine learning model. This allows the target object to publish information of the preference information type in a targeted manner during the subsequent information publishing process based on the preference information types of the first object and the second object, thereby improving the information interaction rate.

[0218] In some embodiments, when displaying the data analysis results described above, the following operations may also be performed: for the information to be optimized among multiple pieces of information, display the interest distribution of a first object that performs a first interactive operation with the information to be optimized, and the interest distribution of a second object that performs a second interactive operation with the information to be optimized, wherein the information to be optimized is determined based on the data analysis results of multiple pieces of information.

[0219] In some embodiments, the information to be optimized is determined based on the data analysis results of multiple pieces of information. For example, the content quality parameter and the intention intensity parameter of the information can be weighted and summed to obtain the evaluation score corresponding to the information. The multiple pieces of information are sorted in descending order according to the evaluation score, and a preset proportion or a preset number of information is selected as the information to be optimized, starting from the head or tail of the descending sort result.

[0220] For example, there are multiple pieces of information, namely information A, information B, information C and information D. Information A has a rating score of 5, information B has a rating score of 3, information C has a rating score of 7 and information D has a rating score of 1. If the preset ratio is 25%, then information C or information D will be selected as the information to be optimized.

[0221] In some embodiments, the distribution of interests can be displayed in the form of a pie chart or a bar chart, which reflects the number or proportion of the first object that performs a first interactive operation with the information to be optimized in different interests, and the number or proportion of the second object that performs a second interactive operation with the information to be optimized in different interests.

[0222] For example, to show the interest distribution of the first object that performs the first interaction with the information to be optimized in the form of a pie chart, see [link to example]. Figure 5J , Figure 5J This is a schematic diagram of the interest distribution provided in an embodiment of this application. Figure 5J In the information display page 910, the interest distribution 939 of the first object that performs the first interactive operation with the information to be optimized 911 is displayed. The interest distribution 939 includes four interests and the proportion of the first object in each interest, such as music accounting for 12.5%, news accounting for 37.5%, medical care accounting for 25%, and film and television accounting for 25%.

[0223] This application embodiment analyzes users by selecting information from the top or bottom of the comprehensive score. It can quickly obtain the interest distribution of the first object interacting with high-quality information and the interest distribution of the second object interacting with low-quality information. This more clearly reflects the advantages of high-quality information and the pain points of low-quality information, making it convenient for users to improve and optimize information based on the interest distribution.

[0224] In some embodiments, see Figure 4I , Figure 4I This is a ninth flowchart illustrating the information interaction processing method provided in this application embodiment. When displaying the first interaction statistics of the first object and the second interaction statistics of the second object, the following can also be executed: Figure 4I Steps 501 to 502 are explained in detail below.

[0225] In step 501, the relationship chain control is displayed.

[0226] For example, see Figure 5K , Figure 5K This is a schematic diagram of the propagation relationship chain provided in an embodiment of this application. Figure 5K In the left-hand image, while displaying the first interaction statistics 912 of the first object and the second interaction statistics 913 of the second object, the relationship chain control 940 is displayed on the information display page 910.

[0227] In step 502, in response to a trigger operation on the relationship chain control, the information propagation relationship chain is displayed, wherein the propagation relationship chain includes multiple nodes, one node corresponds to a first object or a second object, and an edge between two nodes indicates that information propagation has occurred between the two nodes.

[0228] For example, in Figure 5K In the left-hand image, in response to a trigger operation on the relationship chain control 940, in Figure 5KThe diagram on the right shows the information propagation chain 941, which includes multiple nodes. Node 942 corresponds to a first object, and nodes 943, 944, and 945 each correspond to a second object. An edge between two nodes indicates that information propagation has occurred between the two nodes through a first interaction operation or a second interaction operation. For example, the edge between node 942 and node 943 indicates that the first object corresponding to node 942 propagated information to the second object corresponding to node 943.

[0229] In some embodiments, see Figure 4J , Figure 4J This is a schematic diagram of the tenth process of the information interaction processing method provided in the embodiments of this application. Figure 4I In step 502, "Display the information propagation chain", you can also execute... Figure 4J Steps 601 to 602 are explained in detail below.

[0230] In step 601, in response to the triggering operation for the propagation relationship chain, for the triggered target node, if the target node is a first object, the integrated data of the first object's first interaction statistics and the second interaction statistics of the second object in the propagation relationship chain that has a social relationship with the first object is displayed.

[0231] For example, see Figure 5K In the diagram on the right, if the target node is node 942, the second objects in the propagation relationship chain 941 that have social relationships with the target node (i.e., the first object) include nodes 943 and 945. If the first interaction statistics of the target node 942 is data in the "like" dimension and the value is 1, the second interaction statistics of node 943 is data in the "like" dimension and the value is 1, and the second interaction statistics of node 945 is data in the "like" dimension and the value is 1, then the integrated data is "1 person liked your video and recommended it to 2 of their friends".

[0232] In step 602, in response to the triggering operation for the propagation relationship chain, for the triggered target node, if the target node is a second object, the second interaction statistics of the second object and the integrated data of the second interaction statistics of other second objects that have social relationships with the second object in the propagation relationship chain are displayed.

[0233] For example, see Figure 5K In the diagram on the right, if the target node is node 943, other second objects in the propagation relationship chain 941 that have social relationships with the target node (i.e., the second object) include node 944. If the first interaction statistics of the target node 943 is data in the like dimension and the value is 1, and the second interaction statistics of node 944 is data in the like dimension and the value is 1, then the integrated data is "1 person liked your video and recommended it to 1 of their friends".

[0234] This application embodiment clearly reflects the dissemination of information through the propagation relationship chain. By selecting a target node and tracing data backward from the target node, the benefits of the target node for the propagation are used to analyze the propagation data from the perspective of a single user. This makes it convenient for users to quickly locate target objects with strong propagation capabilities, so as to optimize the information by analyzing the data of the target objects.

[0235] The following will describe an exemplary application of the embodiments of this application in the application scenario of short video mini-programs in instant messaging software.

[0236] The embodiments of this application are not limited to the short video mini-program scenario in instant messaging software, but are also applicable to other scenarios, such as news software scenarios, short video software scenarios, and article or video website scenarios.

[0237] Taking short video mini-programs in instant messaging software as an example, when users (i.e., the target audience) publish videos, they often judge the playback and revenue of the published videos based on the interaction statistics of other users interacting with the videos. The relevant technology only displays the basic interaction data (i.e., the first interaction statistics) on the information display page, and does not display the data of secondary dissemination through social relationships (i.e., the second interaction statistics). At the same time, users need to enter the data center page to view detailed data. The data viewing path is long, and the data center page does not display the data of secondary dissemination through social relationships. As a result, users will stop publishing or optimizing information when they see that the basic interaction data is not optimistic. The interactive information processing method provided in this application displays first interactive statistics for a first object that actively performs a first interactive operation corresponding to the information, and second interactive statistics for a second object that passively performs a second interactive operation corresponding to the information through the first object. This allows the target object to intuitively receive the benefit data brought about by the secondary dissemination of information on the information display page, thereby improving the target object's creative enthusiasm and retention rate, enhancing the intuitiveness and comprehensiveness of the information, and facilitating the target object to analyze the information based on the first and second interactive statistics, so as to discover the advantages and pain points of the information and improve and optimize it.

[0238] After a user (i.e., the target audience) publishes a video on a short video platform, they can intuitively see the video's interaction data (i.e., primary interaction statistics) and dissemination data (i.e., secondary interaction statistics) on the video page (i.e., the information display page) where their published video (i.e., the video's information) is displayed. Interaction data refers to the direct feedback from other users on the video content, including but not limited to likes, comments, shares, or favorites (i.e., primary interaction actions). Dissemination data refers to the sharing behavior of other users who directly interact with the video after its publication, reflecting the video's secondary dissemination on the platform. Secondary dissemination can occur through other users recommending the video to their friends or sharing it on social networks. Different data is displayed on the video page each time a user opens a published video, providing encouragement and a sense of surprise each time. Combined with the option to click and jump to a detailed data page, users can further understand their video's data.

[0239] See Figure 5A The right-hand image shows the video page (i.e., information display page 910), and the video data (i.e., information 911) is displayed in the form of bubbles on the video page. The video data includes interaction data (i.e., first interaction statistics 912) and dissemination data (i.e., second interaction statistics 913). "837 people liked your video" is interaction data, and "recommended it to 9267 of their friends" is dissemination data.

[0240] See Figure 5G The left-hand image shows a video page (i.e., information display page 910), which includes an entry point to the details page (i.e., details page entry point 918). In response to a trigger operation on the details page entry point, ... Figure 5G The right-hand image shows the details data page 919. Subheadings have been added to various sections of the details data page 919 to display the extracted data dimensions, such as interaction data and forwarding data. The display of subheadings is triggered by thresholds, such as when the number of shares exceeds the quantity threshold.

[0241] Authors are divided into PGC (Professionally Generated Content) authors and UGC (User Generated Content) authors. The data presented on the author side is more professional. In order to lower the understanding threshold for UGC authors and amplify the effect of limited feedback, the social dissemination data of the videos is displayed to bring authors a sense of surprise and emotional value, thereby improving author retention and posting on the platform.

[0242] Compared to related technologies, the interactive information processing method provided in this application displays the extracted data dimensions (i.e., dimensions) in the form of bubbles on the video page. The display of the bubbles is triggered by a threshold (i.e., an indicator threshold), for example, when the number of shares exceeds the quantity threshold, the bubbles are displayed. There are a total of 6 extracted data dimensions, each with a different priority, ordered from highest to lowest priority as follows: 1. x people liked your video and recommended it to y of their friends; 2. x people forwarded it a times, attracting z friends to watch; 3. x people set your work as their ringtone; 4. x people set your work as their status; 5. x people set your work as their background video on social media platforms; 6. x people forwarded your work to social media platforms.

[0243] Each bubble displays only one data dimension at a time, and the display of data dimensions is determined by priority. For example, when the data for the first dimension is greater than or equal to the display threshold (e.g., the threshold is 1 and the number of likes is 837), the bubble displays the first data dimension, i.e., "x people liked your video and recommended it to y friends." If the data for the first dimension is less than the display threshold (e.g., the number of likes is 0), the bubble displays the next priority data dimension, i.e., the second data dimension, i.e., "x people shared it a times, attracting z friends to watch," and so on. Furthermore, to ensure that the data dimension displayed in each bubble is different, if the first data dimension was already displayed when the user last opened the video page, the second data dimension can be displayed the next time the user opens the video page. Data dimensions are displayed in order of priority.

[0244] The video data counting scheme is implemented by calling a backend server. See also... Figure 6 , Figure 6 This is an interactive principle diagram of video data counting provided in an embodiment of this application. Figure 6 In the process, other user B (i.e., the first object) on the viewer terminal (equivalent to the aforementioned terminal 400-2) shares the video posted by user A (i.e., the target object) on the author terminal (equivalent to the aforementioned terminal 400-1), which is then watched by other user C (i.e., the second object) who is a friend of other user B on the viewer terminal. After processing the data, the backend server (equivalent to the aforementioned server 200) returns it to the author terminal and displays it to user A.

[0245] When another user (B) likes or shares a video, the viewer's terminal reports this behavior to the backend server, which records the action. When another user (C), a friend of user B, watches a video shared by user B, the backend server records the source sharing information for this viewing. When the data for the current video changes, the backend server calculates and updates the latest data for each dimension of the current video in real time. Simultaneously, the data side also calculates the deep sharing relationship chain, saves the calculated data to storage, and allows user A to query it.

[0246] When user A views their own video, they request data from the backend server. The backend server then sends the data that needs to be displayed to the author's terminal. After receiving the data, the author's terminal displays it to user A in the form of a bubble. When the bubble is exposed, the author's terminal notifies the backend server. The backend server records the exposure status of the currently displayed data so that different priority data is sent when user A watches the same video again, thus avoiding user A seeing the same bubble data multiple times.

[0247] When User A clicks on the entry point to the details data page in the video page and is redirected to the details data page, the backend server sends out all the data for the current video and displays all the data for the current video on the details data page. User A can analyze the quality of their video and the audience's willingness to interact and share from multiple dimensions, so that the creator can comprehensively analyze their video and improve the creator's business motivation.

[0248] This application embodiment displays secondary dissemination effect data of the author's video social relationship on the video page, and different data is displayed to the author each time, which reflects the social dissemination characteristics of the platform, and brings motivation and surprise to the author, thereby increasing the author's willingness to manage, interact and publish.

[0249] This application embodiment displays first interaction statistics for a first object that actively performs a first interactive operation corresponding to the information on the information display page, and second interaction statistics for a second object that passively performs a second interactive operation corresponding to the information through the first object. This allows the target object to intuitively receive the effect of the information being disseminated secondaryly, improving the target object's creative enthusiasm and retention rate, enhancing the intuitiveness and comprehensiveness of the information, and facilitating the target object's analysis of the first and second interaction statistics to identify the information's strengths and weaknesses, and to improve and optimize the information. Setting multiple dimensions of interaction statistics displays data changes from multiple perspectives, improving data diversity and comprehensiveness, and facilitating user analysis from multiple dimensions. After a user publishes information but does not open the information display page, the accumulated interaction statistics are displayed. When the user views the information multiple times, the data increment is displayed, allowing the user to more intuitively and clearly perceive the data changes, increasing user incentives and their own creative enthusiasm, and enhancing user retention. By switching between different dimensions of interaction statistics, users can view the information data from multiple angles, enhancing the interest and novelty of the data display and increasing user creative enthusiasm. The details page displays detailed data related to the information, so that the target audience can analyze and summarize the published information, optimize and update the creation of information based on statistical data, and enhance the target audience's enthusiasm for creation.

[0250] The following description continues to illustrate the exemplary structure of the interactive processing device 455 for information provided in the embodiments of this application as a software module. In some embodiments, such as Figure 3 As shown, the software modules in the interactive processing device 455 storing information in the memory 450 may include:

[0251] Entry display module 4551 is used to display the entry point of the information display page.

[0252] The page display module 4552 is used to display the information display page in response to a trigger operation on the entry point of the information display page. The information display page includes information published by the target object.

[0253] The data display module 4553 is used to display first interaction statistics of a first object that actively performs a first interactive operation corresponding to the information, and to display second interaction statistics of a second object that passively performs a second interactive operation corresponding to the information through the first object.

[0254] In some embodiments, the page display module 4552 is further configured to display a details page entry in the information display page; in response to a trigger operation on the details page entry, display a details information page, and display first interaction statistics data of multiple dimensions of the first object and second interaction statistics data of multiple dimensions of the second object in the details information page.

[0255] In some embodiments, the page display module 4552 is further configured to display a statistical time control; in response to a setting operation in the statistical time control, for the time period set by the setting operation, displaying a first interactive statistical data of the first object in multiple dimensions and corresponding to the time period, and a second interactive statistical data of the second object in multiple dimensions and within the time period.

[0256] In some embodiments, the page display module 4552 is further configured to display a data analysis control; in response to a trigger operation on the data analysis control, display data analysis results, wherein the data analysis results include at least one of the following: content quality parameters of information, and the intensity parameters of the willingness of the first object and the second object to spread information.

[0257] In some embodiments, the page display module 4552 is further configured to send a data analysis request to the server, wherein the data analysis request is used to trigger the server to perform the following processes: generating prompt words indicating the analysis of content quality and willingness to share, and analyzing the first interaction statistics and the second interaction statistics based on the prompt words by calling a pre-trained large language model to obtain the content quality parameters and willingness intensity parameters of the information.

[0258] In some embodiments, the page display module 4552 is further configured to display the preference information type of the first object and the second object, wherein the preference information type is obtained by predicting the preferences of the first object and the second object through a pre-trained machine learning model based on data analysis results.

[0259] In some embodiments, the page display module 4552 is further configured to display the interest distribution of a first object that performs a first interactive operation with the information to be optimized, and the interest distribution of a second object that performs a second interactive operation with the information to be optimized, for the information to be optimized among multiple pieces of information, wherein the information to be optimized is determined based on the data analysis results of multiple pieces of information.

[0260] In some embodiments, the data display module 4553 is further configured to display the first interaction statistics of the first object in the first dimension, wherein the first interaction statistics of the first object in the first dimension are selected from the first interaction statistics of the first object in multiple dimensions, and the first interaction statistics of the first object in the first dimension exceed the first indicator threshold of the first dimension.

[0261] In some embodiments, the data display module 4553 is further configured to display a second interaction statistic of the second object in a first dimension, wherein the second interaction statistic of the second object in the first dimension exceeds a second indicator threshold in the first dimension.

[0262] In some embodiments, the data display module 4553 is further configured to display the cumulative first interaction statistics of the first object in the first dimension since the information was published, when the first interaction statistics of the first object in the first dimension have not yet been displayed on the information display page; and to display the incremental first interaction statistics of the first object in the first dimension since the start time of the statistics, when the first interaction statistics of the first object in the first dimension have already been displayed on the information display page, wherein the start time of the statistics includes any one of the following: the time when the first interaction statistics of the first object in the first dimension were last displayed, or a custom time.

[0263] In some embodiments, the data display module 4553 is further configured to display the cumulative second interaction statistics of the second object in the first dimension since the information was published, when the second interaction statistics of the second object in the first dimension have not yet been displayed on the information display page; and to display the incremental second interaction statistics of the second object in the first dimension since the start of the statistics, when the second interaction statistics of the second object in the first dimension have already been displayed on the information display page.

[0264] In some embodiments, the data display module 4553 is further configured to, when the first interaction statistics of the first object in any dimension have not yet been displayed on the information display page, use the first interaction statistics of the first object in any dimension as the first interaction statistics of the first object in the first dimension; and when the first interaction statistics of the first object in at least one dimension have already been displayed on the information display page, use the first interaction statistics of the first object in other dimensions as the first interaction statistics of the first object in the first dimension, wherein the other dimensions are dimensions other than at least one dimension among multiple dimensions.

[0265] In some embodiments, the data display module 4553 is further configured to, when the second interaction statistics of the second object in any one dimension have not yet been displayed on the information display page, use the second interaction statistics of the second object in any one dimension as the second interaction statistics of the second object in any one dimension; and when the second interaction statistics of the second object in at least one dimension have not yet been displayed on the information display page, use the second interaction statistics of the second object in other dimensions as the second interaction statistics of the second object in the first dimension.

[0266] In some embodiments, the data display module 4553 is further configured to, in response to a data switching operation, switch from displaying first interaction statistics of the first object in the first dimension and second interaction statistics of the second object in the first dimension to displaying first interaction statistics of the first object in the second dimension and second interaction statistics of the second object in the second dimension.

[0267] In some embodiments, the information display page includes a data switching control and a data display module 4553, which is further configured to respond to a trigger operation on the data switching control, and to switch from displaying a first interactive statistics data of a first object in a first dimension and a second interactive statistics data of a second object in a first dimension to displaying a first interactive statistics data of a first object in a second dimension and a second interactive statistics data of a second object in a second dimension.

[0268] In some embodiments, the data display module 4553 is further configured to, in response to a swiping operation on information in a specific direction on the information display page, treat the swiping operation as a data switching operation, switching from displaying the first interaction statistics of the first object in the first dimension and the second interaction statistics of the second object in the first dimension to displaying the first interaction statistics of the first object in the second dimension and the second interaction statistics of the second object in the second dimension.

[0269] In some embodiments, the data display module 4553 is further configured to display a relationship chain control; in response to a trigger operation on the relationship chain control, it displays a propagation relationship chain of information, wherein the propagation relationship chain includes multiple nodes, one node corresponds to a first object or a second object, and an edge between two nodes indicates that information propagation has occurred between the two nodes.

[0270] In some embodiments, the data display module 4553 is further configured to, in response to a triggering operation for a propagation relationship chain, display, for the triggered target node, if the target node is a first object, integrated data of the first object's first interaction statistics and the second interaction statistics of second objects in the propagation relationship chain that have social relationships with the first object; and in response to a triggering operation for a propagation relationship chain, display, for the triggered target node, if the target node is a second object, integrated data of the second object's second interaction statistics and the second interaction statistics of other second objects in the propagation relationship chain that have social relationships with the second object.

[0271] This application provides a computer program product, which includes a computer program or computer-executable instructions stored in a computer-readable storage medium. A processor of an electronic device reads the computer-executable instructions from the computer-readable storage medium and executes the computer-executable instructions, causing the electronic device to perform the information interaction processing method described in this application embodiment.

[0272] This application provides a computer-readable storage medium storing computer-executable instructions or a computer program. When the computer-executable instructions or the computer program are executed by a processor, the processor will execute the interactive processing method for information provided in this application, for example, such as... Figure 4A The interactive processing method for the information shown.

[0273] In some embodiments, the computer-readable storage medium may be a memory such as RAM, ROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; or it may be a variety of devices including one or any combination of the above-mentioned memories.

[0274] In some embodiments, computer-executable instructions may take the form of programs, software, software modules, scripts, or code, written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and may be deployed in any form, including as stand-alone programs or as modules, components, subroutines, or other units suitable for use in a computing environment.

[0275] As an example, computer-executable instructions may, but do not necessarily, correspond to files in a file system. They may be stored as part of a file that holds other programs or data, for example, in one or more scripts in a Hyper Text Markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple co-located files (e.g., files that store one or more modules, subroutines, or code sections).

[0276] As an example, computer-executable instructions can be deployed to execute on a single electronic device, or on multiple electronic devices located at one location, or on multiple electronic devices distributed across multiple locations and interconnected via a communication network.

[0277] In summary, through the embodiments of this application, the information display page displays first interaction statistics for a first object that actively performs a first interactive operation corresponding to the information, and second interaction statistics for a second object that passively performs a second interactive operation corresponding to the information through the first object. This allows the target object to intuitively receive the effect of the information being disseminated secondaryly, improving the target object's creative enthusiasm and retention rate, enhancing the intuitiveness and comprehensiveness of the information, and facilitating the target object's analysis of the first and second interaction statistics to identify the information's strengths and weaknesses, and to improve and optimize the information. Setting up multi-dimensional interaction statistics displays data changes from multiple perspectives, improving data diversity and comprehensiveness, and facilitating user analysis from multiple dimensions. After a user publishes information, the accumulated interaction statistics are displayed when the information display page is not opened; when the user views the information multiple times, the data increment is displayed, allowing the user to more intuitively and clearly perceive the data changes, increasing user incentives and their own creative enthusiasm, and enhancing user retention. By switching between interactive statistical data from different dimensions, users can view information from multiple perspectives, enhancing the fun and novelty of the data presentation and increasing user enthusiasm for creation. The details page displays comprehensive data related to the information, allowing the target audience to analyze and summarize the published information, facilitating optimization and updates of their content based on statistical data, and further boosting their creative motivation.

[0278] The above description is merely an embodiment of this application and is not intended to limit the scope of protection of this application. Any modifications, equivalent substitutions, and improvements made within the spirit and scope of this application are included within the scope of protection of this application.

Claims

1. An interactive information processing method, characterized in that, The method includes: The entry point for the information display page; In response to a trigger operation on the entry point of the information display page, the information display page is displayed, wherein the information display page includes information published by the target object; For a first object that actively performs a first interactive operation corresponding to the information, display the first interaction statistics of the first object, and For a second object that passively performs a second interactive operation corresponding to the information through the first object, display the second interaction statistics of the second object.

2. The method according to claim 1, characterized in that, The first interaction statistics displayed for the first object include: Display the first interaction statistics of the first object in the first dimension, wherein the first interaction statistics of the first object in the first dimension are selected from the first interaction statistics of the first object in multiple dimensions, and the first interaction statistics of the first object in the first dimension exceed the first indicator threshold of the first dimension. The second interaction statistics displayed for the second object include: Display the second interaction statistics of the second object in the first dimension, wherein the second interaction statistics of the second object in the first dimension exceed the second indicator threshold of the first dimension.

3. The method according to claim 2, characterized in that, The display of the first interaction statistics of the first object in the first dimension includes: If the first interaction statistics of the first object in the first dimension have not yet been displayed on the information display page, the accumulated first interaction statistics of the first object in the first dimension since the information was published are displayed. If the first interaction statistics of the first object in the first dimension have already been displayed on the information display page, the incremental first interaction statistics of the first object in the first dimension since the start time of the statistics are displayed. The start time of the statistics includes any one of the following: the time when the first interaction statistics of the first object in the first dimension were last displayed, or a custom time. The second interaction statistics displayed for the second object in the first dimension include: If the second interaction statistics of the second object in the first dimension have not yet been displayed on the information display page, the accumulated second interaction statistics of the second object in the first dimension since the information was published are displayed. If the second interaction statistics of the second object in the first dimension have already been displayed on the information display page, then display the incremental second interaction statistics of the second object in the first dimension since the start time of the statistics.

4. The method according to claim 2, characterized in that, Before displaying the first interaction statistics of the first object in the first dimension, the method further includes: If the first interaction statistics of the first object in any dimension have not yet been displayed on the information display page, the first interaction statistics of the first object in any dimension shall be used as the first interaction statistics of the first object in the first dimension. If the first interaction statistics of the first object in at least one dimension have already been displayed on the information display page, the first interaction statistics of the first object in other dimensions shall be used as the first interaction statistics of the first object in the first dimension, wherein the other dimensions are dimensions other than the at least one dimension among multiple dimensions; Prior to displaying the second interaction statistics of the second object in the first dimension, the method further includes: If the second interaction statistics of the second object in any dimension have not yet been displayed on the information display page, the second interaction statistics of the second object in any dimension shall be regarded as the second interaction statistics of the second object in the first dimension. If the second object's second interaction statistics in at least one dimension have already been displayed on the information display page, then the second interaction statistics of the second object in other dimensions shall be used as the second interaction statistics of the second object in the first dimension.

5. The method according to claim 2, characterized in that, When displaying first interaction statistics of the first object in the first dimension and second interaction statistics of the second object in the first dimension, the method further includes: In response to a data switching operation, the display is switched from showing the first interaction statistics of the first object in the first dimension and the second interaction statistics of the second object in the first dimension to showing the first interaction statistics of the first object in the second dimension and the second interaction statistics of the second object in the second dimension.

6. The method according to claim 5, characterized in that, The information display page includes a data switching control; The step of responding to a data switching operation by switching from displaying first interaction statistics of the first object in the first dimension and second interaction statistics of the second object in the first dimension to displaying first interaction statistics of the first object in the second dimension and second interaction statistics of the second object in the second dimension includes: In response to a trigger operation on the data switching control, the trigger operation is used as the data switching operation to switch from displaying the first interaction statistics of the first object in the first dimension and the second interaction statistics of the second object in the first dimension to displaying the first interaction statistics of the first object in the second dimension and the second interaction statistics of the second object in the second dimension.

7. The method according to claim 5, characterized in that, The step of responding to a data switching operation by switching from displaying first interaction statistics of the first object in the first dimension and second interaction statistics of the second object in the first dimension to displaying first interaction statistics of the first object in the second dimension and second interaction statistics of the second object in the second dimension includes: In response to a swipe operation on the information display page for information in a specific direction, the swipe operation is used as the data switching operation, switching from displaying the first interaction statistics of the first object in the first dimension and the second interaction statistics of the second object in the first dimension to displaying the first interaction statistics of the first object in the second dimension and the second interaction statistics of the second object in the second dimension.

8. The method according to any one of claims 2 to 7, characterized in that, The method further includes: The details page entry is displayed on the information display page; In response to a trigger operation on the details page entry, a details information page is displayed, showing first interaction statistics of the first object in multiple dimensions and second interaction statistics of the second object in multiple dimensions.

9. The method according to claim 8, characterized in that, The details page also includes overall statistics on the information published by the target object, wherein the overall statistics include at least one of the following: the cumulative number of views of the information published by the target object, the average viewing time of the information published by the target object, the percentage of complete views of the information published by the target object, the percentage of browsing views of the information published by the target object, and the revenue obtained by the target object from publishing the information.

10. The method according to claim 1, characterized in that, When displaying the information on the page, the method further includes: Display statistics time control; In response to a setting operation on the statistical time control, for the time period set by the setting operation, the first interactive statistics data of the first object in multiple dimensions and corresponding to the time period, and the second interactive statistics data of the second object in multiple dimensions and within the time period are displayed.

11. The method according to claim 1, characterized in that, When displaying the information on the page, the method further includes: Display data analysis controls; In response to a trigger operation on the data analysis control, the data analysis results are displayed, wherein the data analysis results include at least one of the following: the content quality parameter of the information, and the willingness strength parameter of the first object and the second object to spread the information.

12. The method according to claim 11, characterized in that, Prior to displaying the data analysis results, the method further includes: A data analysis request is sent to the server, wherein the data analysis request is used to trigger the server to perform the following processing: generating prompt words indicating the analysis of content quality and willingness to share; and based on the prompt words, calling a pre-trained large language model to analyze the first interaction statistics and the second interaction statistics to obtain the content quality parameters and willingness intensity parameters of the information.

13. The method according to claim 11, characterized in that, When displaying the data analysis results, the method further includes: The preference information types of the first object and the second object are displayed, wherein the preference information types are obtained by predicting the preferences of the first object and the second object based on the data analysis results.

14. The method according to any one of claims 11 to 13, characterized in that, When displaying the data analysis results, the method further includes: For the information to be optimized among the multiple pieces of information, the interest distribution of the first object that performs the first interactive operation with the information to be optimized, and the interest distribution of the second object that performs the second interactive operation with the information to be optimized are displayed, wherein the information to be optimized is determined based on the data analysis results of the multiple pieces of information.

15. The method according to any one of claims 1 to 5, characterized in that, When displaying the first interaction statistics of the first object and the second interaction statistics of the second object, the method further includes: Display relationship chain control; In response to a trigger operation on the relationship chain control, the propagation relationship chain of the information is displayed, wherein the propagation relationship chain includes multiple nodes, one node corresponds to one first object or one second object, and an edge between two nodes indicates that the propagation of the information has occurred between the two nodes.

16. The method according to claim 15, characterized in that, When displaying the propagation chain of the information, the method further includes: In response to a triggering operation on the propagation relationship chain, the following processing is performed on the triggered target node: If the target node is the first object, display the first interaction statistics of the first object and the integrated data of the second interaction statistics of the second object that has a social relationship with the first object in the propagation relationship chain; If the target node is the second object, display the second interaction statistics of the second object and the integrated data of the second interaction statistics of other second objects that have social relationships with the second object in the propagation relationship chain.

17. An interactive information processing device, characterized in that, The device includes: The entry display module is used to display information and show the page entry point; The page display module is used to display the information display page in response to the triggered operation of the information display page entry, wherein the information display page includes information published by the target object; The data display module is used to display first interaction statistics of a first object that actively performs a first interactive operation corresponding to the information, and to display second interaction statistics of a second object that passively performs a second interactive operation corresponding to the information through the first object.

18. An electronic device, characterized in that, The electronic device includes: Memory is used to store executable instructions for a computer; A processor, when executing computer-executable instructions stored in the memory, implements the interactive processing method of information as described in any one of claims 1 to 16.

19. A computer-readable storage medium storing computer-executable instructions or a computer program, characterized in that, When the computer-executable instructions or computer program are executed by a processor, they implement the interactive information processing method according to any one of claims 1 to 16.

20. A computer program product comprising computer-executable instructions or a computer program, characterized in that, When the computer-executable instructions or computer program are executed by a processor, they implement the interactive information processing method according to any one of claims 1 to 16.

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