Advertisement display method and device, computer equipment and storage medium

Abstract

The invention relates to an advertisement display method and device, computer equipment and a storage medium. The method comprises the following steps: displaying an advertisement card container and a simulation display stand; displaying a first advertisement card containing first advertisement content in the advertisement card container, and displaying a product image of a product indicated by the first advertisement content on the simulation display stand; in response to a card switching event for the advertisement card container, a first advertisement card displayed in the advertisement card container is switched to a second advertisement card, and the second advertisement card comprises second advertisement content; and displaying a product image of a product indicated by the second advertisement content on the simulation display stand. By adopting the method, the waste of pushed advertisement resources can be effectively avoided.

Description

Technical Field

[0001] This application relates to the field of computer technology, and in particular to an advertising display method, apparatus, computer equipment, storage medium, and computer program product. Background Technology

[0002] With the development of computer and internet technologies, advertising push technology has emerged. Through the internet, pre-made advertisements can be placed on various online applications, information websites, and other online platforms to attract users to click on the pushed advertisements.

[0003] In traditional technologies, the content displayed during the presentation of pushed advertisements is usually very limited, which cannot fully and effectively attract users' attention, resulting in a large number of invalid pushes and a waste of advertising resources. Summary of the Invention

[0004] Therefore, it is necessary to provide an advertising display method, device, computer equipment, computer-readable storage medium, and computer program product that can effectively avoid the waste of advertising resources in push notifications, in order to address the above-mentioned technical problems.

[0005] Firstly, this application provides an advertising display method. The method includes:

[0006] Display advertising card containers and simulated display stands;

[0007] A first advertising card containing first advertising content is displayed in the advertising card container, and a product image of the product indicated by the first advertising content is displayed on the simulated display stand.

[0008] In response to a card switching event for the advertising card container, the first advertising card displayed in the advertising card container is switched to a second advertising card, the second advertising card containing second advertising content;

[0009] The product image of the product indicated by the second advertisement is displayed on the simulated display stand.

[0010] Secondly, this application also provides an advertising display device. The device includes:

[0011] Card container display module, used to display advertising card containers and simulate a display stand;

[0012] An advertising card display module is used to display a first advertising card containing first advertising content in the advertising card container, and to display the product image of the product indicated by the first advertising content on the simulated display stand.

[0013] An advertising card switching module is used to switch the first advertising card displayed in the advertising card container to a second advertising card in response to a card switching event for the advertising card container, wherein the second advertising card contains second advertising content;

[0014] The product image display module is used to display the product image of the product indicated by the second advertisement on the simulated display stand.

[0015] In some exemplary embodiments, the advertising card display module is further configured to: display at least two stacked advertising cards in the advertising card container; wherein, of the at least two advertising cards, the first advertising card containing the first advertising content is fully displayed in the advertising card container, and the remaining advertising cards are partially displayed in the advertising card container respectively.

[0016] In some exemplary embodiments, the advertising card display module is further configured to: in response to a card switching event for the advertising card container, de-display the first advertising card in the advertising card container and fully display the second advertising card in the advertising card container; the second advertising card is an advertising card that is adjacent to the position of the first advertising card in the partially displayed advertising cards.

[0017] In some exemplary embodiments, when the last of the at least two advertising cards is fully displayed in the advertising container, the above apparatus further includes: a first page jump module, configured to: display page jump guidance information in the advertising card container; jump to a product introduction page in response to a page jump triggering operation performed according to the page jump guidance information; and display product introduction information for multiple products on the product introduction page.

[0018] In some exemplary embodiments, the advertising card display module is further configured to: play a display animation of the product indicated by the first advertising content on the simulated display stand; and display the product image of the product indicated by the first advertising content from multiple perspectives through the display animation.

[0019] In some exemplary embodiments, the advertising card container and the simulated display stand are displayed in the advertising promotion area. The device further includes: a comment information display module, used to display a comment area in the advertising promotion area, the comment area containing comment information on the product indicated by the advertising card currently displayed in the advertising card container; the simulated display stand is also used to: display interactive information corresponding to the comment information and matching the product image currently displayed on the simulated display stand.

[0020] In some exemplary embodiments, the advertising card switching module is further configured to: trigger a card switching event in response to the duration for which a first advertising card is displayed in the advertising card container reaching a preset duration; and switch the first advertising card displayed in the advertising card container to a second advertising card in response to the card switching event.

[0021] In some exemplary embodiments, the above-described apparatus further includes: a card return module, configured to display return instruction information in the advertising card container; the return instruction information is configured to guide a return trigger operation performed according to the return instruction information, the return trigger operation is configured to trigger the second advertising card displayed in the advertising card container to switch back to the first advertising card, and the simulated display stand to re-display the product image of the product indicated by the first advertising content.

[0022] In some exemplary embodiments, the card container display module is further configured to display a content display interface logged in with a user account; the content display interface is configured to display a content stream, the content stream containing multiple ordered content messages, the multiple ordered content messages including advertising messages; in the content display interface, an advertising card container and a simulated display stand corresponding to the advertising message are displayed.

[0023] In some exemplary embodiments, the above apparatus further includes: an advertising message sharing module, configured to display a sharing control for the advertising message on the content display interface; share the advertising message to a target interface in response to a trigger operation on the sharing control; and display the advertising card container and a simulated display stand corresponding to the advertising message on the target interface; wherein the advertising card container is used to display multiple advertising cards, and the simulated display stand is used to display the product image of the product indicated by the advertising card.

[0024] In some exemplary embodiments, the card container display module is further configured to: display an advertising cover card and a cover display stand; display cover advertising content in the advertising cover card and display the product image of the product indicated by the cover advertising content on the cover display stand; and display the advertising card container and the simulated display stand in response to a card switching event.

[0025] In some exemplary embodiments, the advertisement cover card is displayed in the content display interface logged in with a user account. The device further includes a data determination module, configured to: obtain historical interaction data corresponding to the user account; determine the preferred product category corresponding to the user account based on the historical interaction data; query the advertisement data set corresponding to the preferred product category; determine the cover advertisement content based on the popularity information of each advertisement data in the advertisement data set; and obtain the product image associated with the cover advertisement content as the product image of the product indicated by the cover advertisement content.

[0026] In some exemplary embodiments, the product image display module is further configured to: in response to the switching of the second advertising card, exit the simulated display stand with a first animation effect to display the product image of the product indicated by the first advertising content on the simulated display stand with a second animation effect.

[0027] In some exemplary embodiments, the above apparatus further includes: a second page redirection module, configured to, in response to a content triggering operation on the advertising content contained in the advertising card currently displayed in the advertising card container, redirect to a product landing page corresponding to the advertising content targeted by the content triggering operation; the product landing page is configured to obtain the product indicated by the advertising content targeted by the content triggering operation by triggering the displayed transaction controls.

[0028] In some exemplary embodiments, the above-described apparatus further includes: a product model display module, configured to display a product model preview interface in response to a trigger operation on the currently displayed product image in the simulated display stand; display a three-dimensional product model of the product to which the currently displayed product image belongs in the product model preview interface; and adjust the display view of the three-dimensional product model according to the view adjustment operation in response to a view adjustment operation.

[0029] In some exemplary embodiments, when the product indicated by the advertising card currently displayed in the advertising card container is a product with at least one offline display location, and there is a target offline display location among the at least one offline display locations that meets the distance requirement of the current location, the above-mentioned device further includes: a navigation module, used to display navigation controls on the simulated display stand; and in response to a trigger operation on the navigation controls, displaying a navigation page, the navigation page being used to guide the route from the current location to the target offline display location.

[0030] Thirdly, this application also provides a computer device. The computer device includes a memory and a processor, the memory storing a computer program, and the processor executing the computer program to implement the steps of the advertising display method described in the above embodiments.

[0031] Fourthly, this application also provides a computer-readable storage medium. The computer-readable storage medium stores a computer program thereon, which, when executed by a processor, implements the steps of the advertising display method described in the above embodiments.

[0032] Fifthly, this application also provides a computer program product. The computer program product includes a computer program that, when executed by a processor, performs the steps of the advertising display method described in the above embodiments.

[0033] The aforementioned advertising display method, apparatus, computer equipment, storage medium, and computer program product display an advertising card container and a simulated display stand. The advertising card container displays a first advertising card containing first advertising content, and the simulated display stand displays an image of the product indicated by the first advertising content. In response to a card switching event for the advertising card container, the first advertising card displayed in the advertising card container is switched to a second advertising card containing second advertising content, and the simulated display stand displays an image of the product indicated by the second advertising content. Because it can display both an advertising card container and a simulated display stand, and the product image displayed on the simulated display stand can dynamically change according to the advertising content displayed on the advertising card in the advertising card container, it can simulate the style of a new product display stand, enhancing the visual appeal of the advertisement, thereby improving the advertising push effect and effectively avoiding waste of push resources. Attached Figure Description

[0034] To more clearly illustrate the technical solutions in the embodiments or related technologies of this application, the accompanying drawings used in the description of the embodiments or related technologies will be briefly introduced below. Obviously, the accompanying drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0035] Figure 1 This is a diagram illustrating the application environment of the advertising display method in some embodiments;

[0036] Figure 2 This is a flowchart illustrating the advertising display method in some embodiments;

[0037] Figure 3 This is a schematic diagram of the display interface of the first advertising card in some embodiments;

[0038] Figure 4 This is a schematic diagram of the display interface of the second advertising card in some embodiments;

[0039] Figure 5 This is a schematic diagram of the interface in some embodiments where the last advertising card is displayed in the advertising card container;

[0040] Figure 6 These are schematic diagrams of the product introduction page display interface in some embodiments;

[0041] Figure 7 These are schematic diagrams of interfaces displaying comment information and interactive information in some embodiments;

[0042] Figure 8 This is a schematic diagram of the display interface of the advertising cover card and the cover display stand in some embodiments;

[0043] Figure 9 This is a schematic diagram of the display interface of the advertising cover card and cover display stand in other embodiments;

[0044] Figure 10 This is a flowchart illustrating the data determination steps in some embodiments;

[0045] Figure 11 This is a schematic diagram illustrating the data interaction between the terminal, the WeChat Moments server, and the advertising server in some embodiments;

[0046] Figure 12 Here are some structural block diagrams of the advertising display device in some embodiments;

[0047] Figure 13 These are internal structural diagrams of the computer device in some embodiments;

[0048] Figure 14 This is an internal structural diagram of a computer device in some other embodiments. Detailed Implementation

[0049] To make the objectives, technical solutions, and advantages of this application clearer, the following detailed description is provided in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative and not intended to limit the scope of this application.

[0050] The advertising display method provided in this application embodiment can be applied to, for example, Figure 1In the application environment shown, terminal 102 and server 104 can communicate via a network, such as a wired or wireless network. A data storage system can store the data that server 104 needs to process. The data storage system can be set up independently, integrated into server 104, or placed in the cloud or on other servers. Terminal 102 can be, but is not limited to, various desktop computers, laptops, smartphones, tablets, IoT devices, and portable wearable devices. IoT devices can be smart speakers, smart TVs, smart air conditioners, smart in-vehicle devices, etc. Portable wearable devices can be smartwatches, smart bracelets, head-mounted devices, etc. A client for the target application can be installed and run on terminal 102. This target application can be an application that can display advertisements, specifically a social application, news application, search application, music application, video application, reading application, browser application, game application, etc., which are not limited in this application. Furthermore, this application does not limit the form of the target application; it can be a parent application running on an operating system, or a sub-application running within a parent application, such as a mini-program, or a webpage. Server 104 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server providing cloud computing services. Server 104 can be the backend server for the aforementioned target application, used to provide backend services for the target application.

[0051] The advertising display method provided in this application embodiment can be executed by a computer device, which refers to an electronic device with data computing, processing, and storage capabilities. Figure 1 Taking the application environment shown as an example, the advertisement display method can be executed by the terminal 102 alone (such as by the target application installed and running in the terminal 102), or by the server 104 alone, or by the terminal 102 and the server 104 interacting and cooperating to execute it. This application does not limit this.

[0052] Taking terminal 102 as an example, the terminal can display an advertising card container and a simulated display stand. The advertising card container displays a first advertising card containing first advertising content, and the simulated display stand displays the product image of the product indicated by the first advertising content. The terminal can respond to a card switching event for the advertising card container by switching the first advertising card displayed in the advertising card container to a second advertising card containing second advertising content. The simulated display stand displays the product image of the product indicated by the second advertising content. Thus, the product image displayed on the simulated display stand can dynamically change according to the advertising content displayed on the advertising card in the advertising card container, creating a visual effect of a dynamic display stand.

[0053] In some embodiments, such as Figure 2As shown, an advertisement display method is provided, which is executed by a computer device, which can be... Figure 1 In this embodiment of the application, server 104 or terminal 102 is used to apply the method to... Figure 1 Taking terminal 102 as an example, the explanation includes the following steps:

[0054] Step 202: Display the advertising card container and the simulated display stand.

[0055] The advertising card container is the interface area that holds and displays advertising cards. The simulated display stand is the interface area that displays product images; it simulates an offline product display stand to showcase the product. The advertising cards display advertising content, which can be one or more forms of content, including images, videos, or text. The product image displayed on the simulated display stand corresponds to the product indicated by the advertising content currently displayed in the advertising card container. For example, if the advertising content currently displayed in the advertising card container is an advertising video for a certain car, then the product image displayed on the simulated display stand will be the product image of that car.

[0056] Specifically, the terminal can display an advertising promotion area in the target application, where advertising card containers and simulated display stands are displayed.

[0057] For example, in the advertising promotion area, the display layout of the advertising card container and the simulated display stand can be flexibly configured. For instance, the simulated display stand can be displayed above the advertising card container; the simulated display stand can be displayed below the advertising card container; the display areas of the simulated display stand and the advertising card container can partially overlap; and so on.

[0058] For example, the display form of the simulated display stand can be various, such as an elliptical display stand area or a rectangular display stand area.

[0059] For example, an advertising card container can hold at least two advertising cards, one of which is fully displayed in the advertising card container, while the other advertising cards are hidden in the advertising card container. The terminal can switch the fully displayed advertising card in the advertising card container through a card switching event, so that all the cards contained in the advertising card container are displayed in the advertising card container in sequence.

[0060] For example, the advertising promotion area can be displayed on the content display interface where the user is logged in with their account. This content display interface displays a content stream, which includes multiple ordered content messages. These content messages contain advertising messages, and the advertising promotion area is the display area for the advertising messages.

[0061] Step 204: Display the first advertising card containing the first advertising content in the advertising card container, and display the product image of the product indicated by the first advertising content on the simulated display stand.

[0062] Specifically, the terminal can display a first advertising card in an advertising card container. This first advertising card contains first advertising content, which can be one or more forms of content, such as images, videos, or text, related to the product promoted by the advertising content. It is understood that when the first advertising content is video content, the video content can be automatically repeated within the first advertising card.

[0063] The terminal can also display the product image of the product indicated by the first advertisement on the simulated display stand. Here, the product indicated by the first advertisement is the product promoted by the first advertisement. For example, if the first advertisement is a video advertisement about a certain car, then the product indicated by the first advertisement is that car. The product image is information describing the appearance of the product, such as images or animations showing the product's appearance. That is, the product image displayed on the simulated display stand can be a static product image or a dynamic product image. Optionally, the product image displayed on the simulated display stand can be two-dimensional or three-dimensional.

[0064] Optionally, the first advertisement content in the first advertisement card can be displayed synchronously with the product image of the product indicated by the first advertisement content. That is, the terminal can display the first advertisement card containing the first advertisement content in the advertisement card container while simultaneously displaying the product image of the product indicated by the first advertisement content on the simulated display stand. Alternatively, the terminal can first display the first advertisement card containing the first advertisement content in the advertisement card container, and then, in response to the display of the first advertisement card, display the product image of the product indicated by the first advertisement content on the simulated display stand.

[0065] It is understandable that the first advertising card is the first advertising card displayed in the advertising card container. The advertising card container can hold multiple advertising card containers. However, due to the limited display area of ​​the advertising card container, only one advertising card can be fully displayed at a time. Therefore, in order to prompt the user that other advertising cards can be displayed, in some exemplary embodiments, switching prompts can be displayed in the advertising card container. For example, the user can be guided to perform a swipe operation to switch advertising cards in the form of animation, or a switching control can be displayed to prompt the user to switch advertising cards. In other exemplary embodiments, for other advertising cards besides the first advertising card, the terminal can also partially display them in the advertising card container to intuitively prompt the user that there are other advertising cards that can be displayed.

[0066] Step 206: In response to a card switching event for the ad card container, the first ad card displayed in the ad card container is switched to a second ad card, the second ad card containing the second ad content.

[0067] The card switching event refers to an event that can trigger the switching of the displayed advertising card within the advertising card container. Optionally, the card switching event can be triggered by a user's card switching operation. This operation could be, for example, a user swiping the advertising card container in a preset direction, or a user triggering an operation on the card switching controls displayed within the advertising card container. This triggering operation could be any of the following: a click, a press, or a gesture control. The second advertising card is different from the first advertising card. The second advertising card can include second advertising content, which may be the same as or different from the first advertising content. The second advertising content can be one or more forms of content, including images, videos, or text related to the product promoted by the advertising content.

[0068] Specifically, when a card switching event is detected for the advertising card container, the terminal can respond to the card switching event by switching the first advertising card displayed in the advertising card container to the second advertising card. After the switch is successful, the second advertising card is fully displayed in the advertising card container, and the first advertising card is not displayed in the advertising card container, or the first advertising card is partially displayed in the advertising card container.

[0069] Step 208: Display the product image of the product indicated by the second advertisement on the simulated display stand.

[0070] The product indicated by the second advertisement is the product promoted by the second advertisement. The product indicated by the second advertisement can be the same as the product indicated by the first advertisement; for example, the product indicated by the first advertisement and the product indicated by the second advertisement might be different colors of the same mobile phone model. Alternatively, the product indicated by the second advertisement and the product indicated by the first advertisement can be different. In some exemplary embodiments, the product indicated by the first advertisement and the product indicated by the second advertisement may belong to the same brand category; for example, the product indicated by the first advertisement and the product indicated by the second advertisement might be different models of the same brand of car, or different models of the same brand of mobile phone.

[0071] Specifically, the terminal can display the product image of the product indicated by the second advertisement on a simulated display stand. At this time, the product image of the product indicated by the first advertisement may or may not be displayed on the simulated display stand, depending on the actual needs of the scenario. Optionally, when the simulated display stand displays the product image of the product indicated by the second advertisement, the display position of the product image of the second advertisement can be the same as or different from the display position of the product image of the product indicated by the first advertisement.

[0072] Optionally, the second advertising content in the second advertising card can be displayed synchronously with the product image of the product indicated by the second advertising content. That is, the terminal can display the second advertising card containing the second advertising content in the advertising card container while simultaneously displaying the product image of the product indicated by the second advertising content on the simulated display stand. Alternatively, the terminal can first display the second advertising card containing the second advertising content in the advertising card container, and then, in response to the display of the second advertising card, display the product image of the product indicated by the second advertising content on the simulated display stand.

[0073] In some exemplary embodiments, when the advertising card container contains more than two advertising cards, after switching to the second advertising card, the terminal can continue to respond to the card switching event and continue to switch advertising cards until the last advertising card is fully displayed in the advertising card container.

[0074] In some exemplary embodiments, for previously displayed ad cards, the terminal can respond to a user's reverse card switching operation by returning and re-displaying the cards in the reverse order of their initial display. Here, the reverse card switching operation refers to the operation opposite to the initial card switching operation when each card was first displayed. For example, if the user swipes the screen to the left when the ad cards are first displayed sequentially, the reverse card switching operation would be a swipe to the right. In some embodiments, a return control can also be displayed in the ad card container. For example, a text prompt and control for returning to the previous image can be displayed. When the user triggers the control, the currently displayed ad card in the ad card container is switched to the previously displayed ad card.

[0075] The following is combined with Figures 3 to 4 The process of steps 202 to 208 above is illustrated with an example, see reference. Figure 3 The diagram below illustrates an interface showing a first advertising card displayed on a terminal in some exemplary embodiments. The first advertising card 302 is displayed in an advertising card container, and a simulated display stand shows a product image 304 of the product indicated by the first advertising card 302. (Refer to...) Figure 4The diagram below illustrates an interface for displaying a second advertising card on a terminal, as shown in some exemplary embodiments. The second advertising card 402 is displayed in an advertising card container, and a simulated display stand shows a product image 404 of the product indicated by the second advertising card. Figure 3 and Figure 4 It can be seen that when the terminal responds to the advertising card switching event and switches the advertising card displayed in the advertising card container, the product image displayed on the simulated display stand changes dynamically according to the advertising card displayed in the advertising display container.

[0076] In the aforementioned advertising display method, an advertising card container and a simulated display stand are displayed. A first advertising card containing first advertising content is displayed in the advertising card container, and the product image of the product indicated by the first advertising content is displayed on the simulated display stand. In response to a card switching event for the advertising card container, the first advertising card displayed in the advertising card container is switched to a second advertising card containing second advertising content, and the product image of the product indicated by the second advertising content is displayed on the simulated display stand. Since both the advertising card container and the simulated display stand can be displayed, and the product image displayed on the simulated display stand can dynamically change according to the advertising content displayed on the advertising card in the advertising card container, the style of a new product display stand can be simulated, enhancing the visual appeal of the advertisement and thereby improving the advertising push effect and effectively avoiding the waste of push resources.

[0077] In some exemplary embodiments, displaying a first advertising card containing first advertising content in an advertising card container includes: displaying at least two stacked advertising cards in the advertising card container; of the at least two advertising cards, the first advertising card containing the first advertising content is fully displayed in the advertising card container, and the remaining advertising cards are partially displayed in the advertising card container respectively.

[0078] In this embodiment, the terminal displays at least two stacked advertising cards in the advertising card container. The at least two advertising cards can be two or more advertising cards. The stacked arrangement means that these advertising cards are arranged sequentially from top to bottom in the advertising card container along a preset direction, which refers to the direction perpendicular to the terminal screen. Among these advertising cards, the first advertising card is arranged at the top, so the first advertising card can be fully displayed in the advertising card container, while other advertising cards are partially displayed in the advertising card container because they are stacked and are obscured by the first advertising card.

[0079] For example, other advertising cards in the advertising card container besides the first advertising card can be partially displayed in the same position as the first advertising card. See also: Figure 3In this arrangement, advertising cards 302, 306, and 308 are stacked in an advertising card container, with advertising card 302 (i.e., the first advertising card) fully displayed, and advertising cards 306 and 308 displayed on the left edge of advertising card 302.

[0080] In the above embodiments, since at least two stacked advertising cards can be displayed in the advertising card container, and the first advertising card containing the first advertising content is fully displayed while other advertising cards are partially displayed, it can effectively prompt users to switch cards to view more advertising content, thus enriching the visual effect of the advertising card container.

[0081] In some exemplary embodiments, in response to a card switching event for an ad card container, switching a first ad card displayed in the ad card container to a second ad card includes: in response to a card switching event for the ad card container, de-displaying the first ad card in the ad card container and fully displaying the second ad card in the ad card container; the second ad card is an ad card that is adjacent to the position of the first ad card among the partially displayed ad cards.

[0082] Since the first advertising card and other advertising cards are stacked, the advertising card adjacent to the first advertising card is the advertising card located below the first advertising card. For further explanation, please refer to the example below. Figure 3 The advertising card adjacent to the first advertising card is advertising card 306.

[0083] Specifically, in response to a card switching event for the advertising card container, the terminal can undisplay the first advertising card in the advertising card container and designate the advertising card adjacent to the first advertising card among the partially displayed advertising cards as the second advertising card. The second advertising card will then be fully displayed in the advertising card container, thus reducing the number of advertising cards displayed in the container. For further examples, please refer to [link / reference]. Figure 4 After the advertising card in the advertising card container is switched from the first advertising card to the second advertising card, the number of advertising cards stacked in the advertising card container changes from three to two.

[0084] In the above embodiments, in response to a card switching event for the advertising card container, the first advertising card is de-displayed in the advertising card container, and the second advertising card is fully displayed in the advertising card container. Since the second advertising card is an advertising card that is adjacent to the first advertising card in the partially displayed advertising card, the advertising cards in the advertising card container are displayed in an orderly manner.

[0085] In some exemplary embodiments, when the last of at least two ad cards is fully displayed in the ad container, the method further includes: displaying page redirection guidance information in the ad card container; redirecting to a product introduction page in response to a triggering operation on the page redirection guidance information; and displaying product introduction information for multiple products on the product introduction page.

[0086] Page navigation guidance information is used to guide users to navigate to a different page by triggering an action. For example, it can display "Click to learn more" in an ad container card. Page navigation trigger actions are the actions that can initiate page navigation, such as clicking or swiping according to the page navigation guidance information.

[0087] In this embodiment, at least two stacked advertising cards are displayed in the advertising card container. Therefore, the terminal can respond to one or more card switching events until the last advertising card is fully displayed in the advertising card container. At this time, while displaying the last advertising card, the terminal can also display page jump guidance information in the advertising card container. This page jump guidance information can guide the user to perform a page jump trigger operation. When the user performs the page jump trigger operation according to the page jump guidance information, the terminal can respond to the page jump trigger operation and jump to the product introduction page. On the product introduction page, product introduction information of multiple products is displayed.

[0088] For example, see reference. Figure 5 and Figure 6 , Figure 5 This is a schematic diagram of the interface in some embodiments, showing the terminal displaying the last advertising card in the advertising card container. Figure 5 The advertising card container displays page navigation information "Continue swiping to learn more" and a swiping direction arrow. When the user swipes according to this navigation information, the terminal can respond to the swipe and redirect to the product introduction page. (See reference) Figure 6 The diagram shows an interface illustration of a product introduction page displayed on a terminal in some embodiments. The product introduction page in the diagram displays appearance illustrations of two products. Users can swipe the screen to display appearance illustrations of other products on the product introduction page.

[0089] In the above embodiments, since page jump guidance information can be displayed in the advertising card container, and in response to the page jump trigger operation performed according to the page jump guidance information, the user is redirected to the product introduction page, where product introduction information of multiple products is displayed, thereby improving the effectiveness of advertising dissemination.

[0090] In some embodiments, displaying the product image of the product indicated by the first advertising content on a simulated display stand includes: playing a display animation of the product indicated by the first advertising content on the simulated display stand; and displaying the product image of the product indicated by the first advertising content from multiple perspectives through the display animation.

[0091] Specifically, the terminal can play a display animation of the product indicated by the first advertisement on a simulated display stand. During the playback of the display animation, the terminal can display the product image of the product indicated by the first advertisement from multiple perspectives, thereby realizing a dynamic display of the product image of the product indicated by the first advertisement.

[0092] It is understandable that when the terminal responds to a card switching event and switches the advertising card displayed in the advertising card container, the simulated display platform can switch the displayed animation accordingly, so that each displayed animation corresponds to the product indicated by the currently displayed advertising card in the advertising card container. This allows the simulated display platform to dynamically display the product image of the product indicated by each advertising card.

[0093] In the above embodiments, since the product display animation indicated by the first advertisement can be played on the simulated display stand, the product image of the product indicated by the first advertisement can be displayed from multiple perspectives through the display animation. This allows for a dynamic display of the product image of the product indicated by the advertisement card, thereby better attracting users' attention, further improving the advertising communication effect, and thus better avoiding the waste of advertising resources.

[0094] In some embodiments, an advertising card container and a simulated display stand are displayed in an advertising promotion area. The method further includes: in the advertising promotion area, displaying a comment area containing comment information on the product indicated by the advertising card currently displayed in the advertising card container; and in the simulated display stand, displaying interactive information corresponding to the comment information and matching the product image currently displayed on the simulated display stand.

[0095] The comment section contains reviews of the product indicated by the currently displayed ad card in the ad card container. These reviews are inherent to the ad and can be understood as promotional text, ad content, etc. Interactive information can be replies to these reviews.

[0096] Specifically, in this embodiment, the advertising card container and the simulated display stand are displayed in the advertising promotion area, which is the area on the page used to promote advertisements. The position of the advertising promotion area on the page can be fixed or not. The terminal can also display a comment area in the advertising promotion area, which contains comment information on the product indicated by the advertising card currently displayed in the advertising card container. In some embodiments, the advertising promotion area is an area on the content page where the user is logged in with their account. Since the user is logged in, they can also reply to the comments displayed in the comment area, thereby improving interactivity during the advertisement display process.

[0097] On the simulated display stand, the terminal can display interactive information, which is an automatically generated reply to the comments displayed in the comment area, and the interactive information matches the product to which the product image currently displayed on the simulated display stand belongs.

[0098] For example, see reference. Figure 7 The following are schematic diagrams of the interface for displaying comment information and interactive information on the terminal in some embodiments. In (a) the simulated display stand in the figure displays the product image of product X under brand A. The comment information "Who do you want to go with this time?" is displayed in the comment area. Then the mutual information "Go with X" is displayed on the simulated display stand. It can be seen that the interactive information is a reply to the comment information and is matched with product X. In (b) the simulated display stand in the figure displays the product image of product Y under brand A. The comment information "Who do you want to go with this time?" is displayed in the comment area. Then the mutual information "Go with Y" is displayed on the simulated display stand. It can be seen that the interactive information is a reply to the comment information and is matched with product Y.

[0099] Optionally, preset interactive components can also be displayed in the advertising area. When a user triggers an action on this preset interactive component, they can interact with the advertisement, such as liking or commenting on it. See examples below. Figure 7 , Figure 7 702 in the text is a preset interactive component. When a user clicks on this preset interactive component, a like control and a comment control will be displayed. Users can like the advertisement using the like control and comment on the advertisement using the comment control.

[0100] In the above embodiments, since the advertising promotion area can display a comment area, and the comment area can display comment information on the product indicated by the advertising card currently displayed in the advertising card container, and interactive information corresponding to the comment information and matching the product image currently displayed on the simulated display stand can be displayed, the display effect of the advertisement can be further improved, the effectiveness of the advertisement dissemination can be enhanced, and the waste of advertising resources can be better avoided.

[0101] In some exemplary embodiments, in response to a card switching event for the advertising card container, switching the first advertising card displayed in the advertising card container to a second advertising card includes: triggering a card switching event in response to the duration for which the first advertising card is displayed in the advertising card container reaching a preset duration; and switching the first advertising card displayed in the advertising card container to a second advertising card in response to the card switching event.

[0102] The preset duration is a pre-set duration for triggering the switching of the ad card. The preset duration can be set as needed, for example, it can be set to 2 seconds.

[0103] Specifically, when the terminal displays an ad card in the ad card container, it can detect whether the display duration of the ad content of the current ad card has reached the preset duration. If the preset duration has been reached, an ad card switching event is automatically triggered, and the terminal can respond to the ad card switching event to switch the ad card displayed in the ad card container to the next ad card.

[0104] Optionally, in some exemplary embodiments, the switching duration of the ad card switching event between different ad cards can also be dynamically changed. For example, if the ad content displayed in the ad card is a short video, the terminal can obtain the playback duration of each short video. When the playback duration of the ad card currently displayed in the terminal's ad card container reaches the playback duration of the short video, that is, when the terminal detects that the ad video played by the ad card currently displayed in the ad card container has finished playing, the card switching event is automatically triggered. Thus, the terminal can respond to the card switching event and switch the ad card currently displayed in the ad card container to the next ad card.

[0105] It is understood that in some other embodiments, the card switching event may also be triggered by the user's card switching operation, such as the user swiping the screen to switch the advertising card, thus triggering the advertising card switching event.

[0106] In the above embodiments, the terminal can trigger a card switching event in response to the first advertising card being displayed in the advertising card container for a preset duration. In response to the card switching event, the terminal can switch the first advertising card displayed in the advertising card container to a second advertising card, thereby realizing automatic switching of advertising cards and improving the interactive efficiency during the advertising display process.

[0107] In some exemplary embodiments, the above-described advertising display method further includes: displaying return instruction information in the advertising card container; the return instruction information is used to guide the return trigger operation performed according to the return instruction information, and the return trigger operation is used to trigger the second advertising card displayed in the advertising card container to switch back to the first advertising card, and the simulated display stand to re-display the product image of the product indicated by the first advertising content.

[0108] Among them, the return instruction information can instruct the user to return to the previously displayed ad card for re-display. For example, the return instruction information can be "Return to continue watching the previous page" and a guide arrow for the return operation. Alternatively, the return instruction information can also include a guide animation for the return operation.

[0109] Specifically, if the advertising card displayed in the advertising card container is an advertising card that has been switched in response to at least one card switching event, the terminal can display return guidance information in the advertising card container. This return guidance information can guide the user to perform a return trigger operation. When the user performs the return trigger operation according to the return guidance information, the terminal can respond to the return trigger operation by switching the currently displayed advertising card in the advertising card container to the previously displayed advertising card, and re-display the product image of the product indicated by the advertising content contained in the switched previous advertising card on the simulated display platform.

[0110] For example, suppose the third advertising card is currently displayed in the advertising card container. If the return guidance information in the advertising card guides the user to swipe right to return to the previous advertising card, then when the user swipes right, the terminal can re-display the second advertising card in the advertising card container and re-display the product image of the product indicated by the advertising content contained in the second advertising card on the simulated display platform.

[0111] In the above embodiments, since return instruction information can be displayed in the advertising card container, users can be guided to return to the previous advertising card, thereby improving the interactivity of the advertising display process, further enhancing the advertising display effect, and thus better avoiding the waste of the promoted advertising resources.

[0112] In some exemplary embodiments, displaying an ad card container and a simulated display stand includes: displaying a content display interface logged in with a user account; the content display interface is used to display a content stream, the content stream containing multiple ordered content messages, the multiple ordered content messages containing ad messages; and displaying an ad card container and a simulated display stand corresponding to the ad messages in the content display interface.

[0113] The content stream comprises multiple content messages, arranged in an ordered manner. Content messages are used to present content. They can contain elements such as text, images, videos, links, and buttons, allowing users to quickly browse and understand relevant information. Content messages can directly display the complete content, or they can display an overview of linked content. For example, in social applications, content messages can be used to display personal updates; in news applications, they can display an overview of the news content, which leads to the news details page; in search applications, they can display an overview of the search results, which leads to the search results details page; and so on.

[0114] A content display interface is used to showcase a stream of content. For example, in social applications, a content display interface can be used to systematically display the activity feeds of multiple users; in news applications, it can be used to systematically display summaries of multiple news articles; in search applications, content messages can be used to systematically display summaries of multiple search results; and so on. It can also be understood that a content display interface can be called an information feed page, where the information flow is the content stream.

[0115] In the content display interface, the sizes of each content message can be the same or different. The display shapes of each content message can be the same or different. The layout of the content messages in the content display interface can be the same or different for different content display interfaces. The content display interface displays a portion of the content stream. To browse other parts of the content stream not displayed in the content display interface, an operation can be triggered on the content display interface. The terminal responds to the operation, updating the portion of the content stream displayed in the content display interface according to the update direction indicated by the operation. For example, this could be a swipe operation in the content display interface; the terminal will update the portion of the content stream displayed in the content display area according to the swipe direction indicated by the swipe operation.

[0116] Specifically, the terminal displays a content display interface, which shows a content stream containing multiple ordered content messages. Optionally, the multiple content messages in the content stream can be arranged in order of their publication time; alternatively, the multiple content messages in the content stream can be arranged in order of their popularity index; the multiple content messages in the content stream can be arranged in order of their recommendation index; and so on.

[0117] Multiple ordered content messages contain advertising messages. When the advertising message displays the content display interface based on the user's browsing operation, the terminal can display the advertising card container and simulated display stand corresponding to the advertising message in the content display interface.

[0118] For example, the content stream includes content messages published by at least one of the currently logged-in user account and user accounts associated with the currently logged-in user account. Specifically, a user logs into the target application on a terminal using their user account, thereby enabling secure and personalized access to and use of the target application. After logging into the target application, the content stream displayed on the target application's content display interface includes content messages published by at least one of the currently logged-in user account and user accounts associated with the currently logged-in user account. That is, the content messages in the content stream include at least one of content messages published by the currently logged-in user account and content messages published by user accounts associated with the currently logged-in user account. User accounts associated with the currently logged-in user account refer to other user accounts that are related to or associated with the currently logged-in user account. For example, user accounts associated with the currently logged-in user account could be user accounts that are friends with the currently logged-in user account, user accounts that are followed by the currently logged-in user account, user accounts that belong to the same region as the currently logged-in user account, etc. After logging into the target application, the user can browse the content messages they have published and the content messages published by other users associated with them on the target application's content display interface. For example, the target application could be a social application. In the content display interface of a social application, users can browse content messages they have posted, as well as content messages posted by their friends.

[0119] In the above embodiments, since the advertising card container and simulated display stand corresponding to the advertising message can be displayed on the content display interface logged in with a user account, the display effectiveness of the advertisement can be further improved, the interaction rate of the advertisement can be increased, invalid advertisement push can be avoided, and the waste of push resources can be avoided.

[0120] In some exemplary embodiments, the above-described advertising display method further includes: displaying a sharing control for the advertising message on the content display interface; sharing the advertising message to a target interface in response to a trigger operation on the sharing control; and displaying an advertising card container and a simulated display stand corresponding to the advertising message on the target interface; wherein the advertising card container is used to display multiple advertising cards, and the simulated display stand is used to display the product image of the product indicated by the advertising card.

[0121] Specifically, the triggering operation can be a touch operation, a cursor operation, or a button operation. Touch operations can be clicks, presses, or swipes; they can be single-point or multi-point. Cursor operations can be clicking or pressing the cursor. Button operations can be virtual or physical buttons.

[0122] A sharing control is used to trigger sharing. For example, a sharing control could be a share button. The target interface represents the sharing destination. This can be a content display interface. For example, the content display interface shows a stream of content cards, including content cards published by the currently logged-in user account and content cards published by user accounts associated with the currently logged-in user account. When the currently logged-in user sees an advertisement for a product they are interested in on their own content display interface, they can choose to share that advertisement to their own content display interface, allowing other users associated with the currently logged-in user to also see the advertisement in their respective content display interfaces. Furthermore, before the user triggers the sharing action, the content display interface showing the advertisement could be the content display interface of a first application; after the user triggers the sharing action, the target interface could be the content display interface of a second application. The first and second applications can be the same application or different applications. Of course, the target interface can also be other interfaces. For example, sharing the advertisement to a conversation interface.

[0123] Specifically, on the content display interface, the terminal can display not only the advertising card container and simulated display stand corresponding to the advertising message, but also a sharing control for the advertising message. After browsing the advertising content, users can share the advertising message they are interested in by triggering the sharing control. The terminal responds to the triggering operation of the sharing control and shares the advertising message to the target interface.

[0124] After an advertising message is shared to the target interface, the target interface can display the advertising card container and the simulated display stand corresponding to the advertising message. The display format of the advertising card container and the simulated display stand on the target interface can be the same as that of the content display interface. That is to say, in the target interface, the advertising card container is also used to display multiple advertising cards, and the simulated display stand is used to display the product image of the product indicated by the advertising card. The product image displayed in the simulated display stand changes dynamically according to the advertising content contained in the advertising card displayed in the advertising card container.

[0125] In the above embodiments, the advertising message can be shared to the target interface through the sharing control, which expands the advertising dissemination channels and can further improve the utilization rate of push resources.

[0126] In some exemplary embodiments, displaying an advertising card container and a simulated display stand includes: displaying an advertising cover card and a cover display stand; displaying cover advertising content in the advertising cover card and displaying a product image of the product indicated by the cover advertising content on the cover display stand; and displaying the advertising card container and the simulated display stand in response to a card switching event.

[0127] The advertising cover card serves as the cover for an advertisement. It can also contain advertising content, which may or may not be the same as the advertising card displayed in the advertising card container. For example, the advertising content displayed on the advertising cover card indicates the featured product. The cover display stand serves as a display stand for the advertising cover, corresponding to the advertising cover card. It is used to display the product image indicated by the advertising content contained in the advertising cover card. The form of the cover display stand may or may not be the same as the simulated display stand.

[0128] Specifically, the terminal can display an advertising cover card and a cover display stand in the advertising promotion area. The advertising cover card displays the cover advertising content, and the cover display stand displays the product image of the product indicated by the cover advertising content. Users can perform card switching operations on the advertising cover card to trigger a card switching event. Alternatively, the terminal can detect the display duration of the advertising cover card. When the display duration of the advertising cover card reaches the preset duration, a card switching event is triggered. The terminal can respond to the card switching event by displaying an advertising card container and a simulated display stand in the advertising promotion area.

[0129] For example, see reference. Figure 8 The diagram below illustrates the interface of a terminal displaying an advertising cover card and a cover display stand in some exemplary embodiments. In the left diagram, 802 represents the advertising cover card, and 804 represents the cover display stand. When the terminal detects a card switching event, it switches to... Figure 8 In the right image, 806 is a simulated display stand, and 808 is an advertising card container. Figure 8 It can be seen that the display formats of the cover display stand and the simulated display stand are different. The cover display stand is prominently displayed in the advertising and promotion area, thus better attracting users' attention. Figure 8 It can also be seen that the advertising content displayed in the advertising cover card can be the same as the advertising content displayed in the advertising card container.

[0130] refer to Figure 9 This is a schematic diagram of the interface for displaying the advertising cover card and the cover display stand on the terminal in some other embodiments. Figure 9 As can be seen from Figures (a), (c), and (d), the cover display stand is prominently displayed in the advertising promotion area. Furthermore, when the terminal displays the advertising cover card and the cover display stand, it can also display the brand's comments in the comment area. These comments can be advertising slogans, which can better attract users' attention.

[0131] In the above embodiments, since an advertising cover card and a cover display stand can be displayed, the cover advertising content can be displayed in the advertising cover card, and the product image of the product indicated by the cover advertising content can be displayed on the cover display stand. The content displayed through the advertising cover card and the cover display stand can further enhance the visual appeal of the advertisement, thereby further improving the display effect of the advertisement and better avoiding the waste of push resources.

[0132] In some exemplary embodiments, in response to a card switching event, displaying an advertising card container and a simulated display stand includes: in response to a card switching event, displaying an advertising card container in the display area of ​​an advertising cover card; and in response to the display of the advertising card container, displaying a simulated display stand in the display area of ​​the cover display stand with a preset animation effect.

[0133] In this embodiment, the simulated display stand and the advertising card container can be displayed sequentially. That is, the terminal first responds to the card switching event and displays the advertising card container in the display area of ​​the advertising cover card. Then, in response to the display of the advertising card container, the simulated display stand is displayed in the display area of ​​the cover display stand. The simulated display stand can be displayed with a preset animation effect. For example, the preset animation effect could be that the simulated display stand flies into the display area of ​​the cover display stand, or the preset animation effect could be that the simulated display stand enters the display area of ​​the cover display stand in a gradual manner. The specific animation effect can be set as needed, and this application does not limit it here.

[0134] For example, when the last ad card is displayed in the ad card container and the user triggers a page jump, the simulated display stand can also exit the display area of ​​the cover display stand with a preset animation effect. For example, the simulated display stand can exit the display area of ​​the cover display stand by flying out, or the preset animation effect can be that the simulated display stand exits the display area of ​​the cover display stand by fading out. The specific animation effect can be set as needed, and this application does not limit it.

[0135] In the above embodiments, since an advertising card container can be displayed in the display area of ​​the advertising cover card in response to a card switching event, and a simulated display stand can be displayed in the display area of ​​the cover display stand with preset animation effects in response to the display of the advertising card container, the visual appeal of the advertisement can be further enhanced, thereby further improving the advertising push effect and better avoiding the waste of push resources.

[0136] In some embodiments, displaying the product image of the product indicated by the second advertising content on a simulated display stand includes: in response to the switching of the second advertising card, removing the product image of the product indicated by the first advertising content from the simulated display stand with a first animation effect; and displaying the product image of the product indicated by the second advertising content on the simulated display stand with a second animation effect.

[0137] The first animation effect can be set as needed. For example, the first animation effect can be the product image of the product indicated by the first advertisement flying out of the simulated display stand, or the first animation effect can be the product image of the product indicated by the first advertisement gradually leaving the simulated display stand.

[0138] The second animation effect can be set as needed. For example, the second animation effect can be that the product image indicated by the first advertisement enters and is displayed on the simulated display stand in a flying manner, or the second animation effect can also be that the product image indicated by the first advertisement enters and is displayed on the simulated display stand in a gradient manner.

[0139] Specifically, the terminal can respond to the switching of the second advertising card by using a first animation effect to exit the simulated display stand of the product image indicated by the first advertising content, and using a second animation effect to display the product image indicated by the second advertising content on the simulated display stand. During the switching process, entry and exit animations can be added to further enhance the display effect of the advertisement and more effectively avoid the waste of advertising resources.

[0140] In some exemplary embodiments, the advertising cover card is displayed in the content display interface logged in with a user account. The cover advertising content and the product image of the product indicated by the cover advertising content are determined through a data determination step, referencing... Figure 10 The data determination steps include:

[0141] Step 1002: Obtain the historical interaction data corresponding to the user account.

[0142] Historical interaction data corresponding to a user account refers to data used to record the historical interaction behavior of the user account. Optionally, historical interaction data may include historical interaction behavior data of the user account within the target application, such as browsing content X, clicking link Y, etc. Optionally, historical interaction data may also include historical interaction behavior data of the user account within other applications on the logged-in terminal. For example, if the target application is a social application, the historical interaction data may not only include data recording the historical interaction behavior of the user as instructed by the user account within the social application, but may also include data recording the historical interaction of the user in other applications installed on the terminal where the user account is logged in. These other applications may be, for example, shopping applications, video applications, etc.

[0143] Step 1004: Determine the preferred product categories corresponding to the user account based on historical interaction data.

[0144] Historical interaction data can reflect a user's interests and preferences. Therefore, the preferred product category corresponding to a user's identifier can be determined based on historical interaction data. The preferred product type indicates the category to which the user's preferred products belong. Optionally, the products that the user, represented by the user account, has traded can be determined based on historical interaction data, and the category to which that product belongs can be used as the preferred product category corresponding to that user account. Alternatively, a machine learning model can be used to predict the preferred product category corresponding to the user account. Historical interaction data can be input into a trained machine learning model, and the model can output the preferred product category corresponding to the user account.

[0145] Step 1006: Query the advertising data set corresponding to the preferred product category, and determine the content of the cover advertisement based on the popularity information of each advertisement data in the advertising data set.

[0146] Among them, the popularity information of advertising data can describe the popularity of advertising data after it is launched. Optionally, the popularity information of advertising data can be calculated based on any one or more of the following data: click-through rate, number of favorites, number of comments, etc.

[0147] Specifically, the system can query the advertising database for the user account's preferred product categories, obtain the popularity information of each ad in the data set, and determine the cover ad content based on this popularity information. Optionally, the ad with the highest popularity indicated by the popularity information can be selected as the cover ad content. Alternatively, ad data with a popularity exceeding a preset popularity threshold can also be selected as the cover ad content.

[0148] Step 1008: Obtain the product image associated with the cover advertisement content, and use it as the product image of the product indicated by the cover advertisement content.

[0149] Specifically, each piece of advertising data in the advertising database is associated with a product image. After determining the advertising data that will be used as the cover advertisement content, the product image associated with that advertising data can be obtained and used as the product image of the product indicated by the cover advertisement content.

[0150] It is understood that steps 1002 to 1008 described above can be executed by a computer device. This computer device can be a computer device that executes the advertising display method of this application. For example, when the advertising display method of this application is executed by a terminal, then steps 1002 to 1008 described above can also be executed by the terminal. In some other embodiments, the computer device can also be a computer device that is different from the computer device that executes the advertising display method of this application. For example, when the advertising display method of this application is executed by a terminal, the computer device can be a server corresponding to the terminal.

[0151] In the above embodiments, historical interaction data of users are collected and analyzed to intelligently predict the preferred product categories of users. This allows the content of cover advertisements to be determined from the advertising data corresponding to the preferred product categories based on hot information. While achieving personalized advertising push, it can further enhance the visual appeal of advertisements, thereby avoiding ineffective advertising push and improving the utilization rate of push resources.

[0152] In some exemplary embodiments, the above-described advertising display method further includes: in response to a content triggering operation on the advertising content contained in the currently displayed advertising card in the advertising card container, jumping to the product landing page corresponding to the advertising content targeted by the content triggering operation; wherein, the product landing page is used to trigger the acquisition of the product indicated by the advertising content targeted by the content triggering operation through resource transfer.

[0153] In this embodiment, when any advertising card is displayed in the advertising card container, the user can trigger a content operation on the advertising content contained in the advertising card. The terminal can respond to the content trigger operation and jump to the product landing page corresponding to the advertising content. The product landing page may contain transaction controls, and the user can use the transaction controls to trade the product indicated by the advertising content, thereby obtaining the product indicated by the advertising content.

[0154] In the above embodiments, since the user can be redirected to the product landing page corresponding to the advertising content of the advertising card currently displayed in the advertising card container in response to the content trigger operation, the user can conveniently and quickly enter the product landing page, which can effectively simplify the operation steps required for the user to obtain the product and improve transaction efficiency.

[0155] In some exemplary embodiments, the advertising display method of this application further includes: in response to a trigger operation on the currently displayed product image in the simulated display stand, displaying a product model preview interface; in the product model preview interface, displaying a three-dimensional product model of the product to which the currently displayed product image belongs; and in response to a view adjustment operation, adjusting the display view of the three-dimensional product model according to the view adjustment operation.

[0156] Among them, a 3D product model is a virtual model built for a product to showcase its design. The product design includes information such as the product's appearance, structure, and components, helping users to intuitively understand the product. A 3D product model is a three-dimensional, stereoscopic model that can more completely present the product's three-dimensional form and details.

[0157] Specifically, when a user triggers an operation on the product image currently displayed on the simulated display stand, the terminal can respond to the trigger operation by displaying a product model preview interface floating on the current screen. The product model preview interface displays a 3D product model of the product to which the currently displayed product image belongs. Compared to the product image displayed on the simulated display stand, this 3D product model can magnify the product and display more refined details. When the user adjusts the view of the 3D product model, the terminal can also adjust the display view of the 3D product model according to the view adjustment operation, so that the user can understand the details of the product from multiple perspectives.

[0158] In the above embodiments, since a three-dimensional product model can be displayed and can respond to the viewpoint adjustment operation, the display viewpoint of the three-dimensional product model can be adjusted according to the viewpoint adjustment operation, which makes it easier for users to understand the details of the product from multiple perspectives, enriches the interactive experience of the advertisement, further improves the delivery effect of the advertisement, and thus effectively avoids the waste of the promoted advertising resources.

[0159] In some exemplary embodiments, when the product indicated by the currently displayed advertising card in the advertising card container is a product with at least one offline display location, and there is a target offline display location that meets the proximity condition with the current location, the method further includes: displaying a navigation control on a simulated display stand; and displaying a navigation page in response to a navigation trigger operation on the navigation control, the navigation page being used to guide the route from the current location to the target offline display location.

[0160] Offline display locations are places used to showcase physical products offline. For example, offline display locations can be offline exhibitions or physical stores. The target offline display location must meet the proximity condition with the current location; that is, the target offline display location and the current location must be close in distance, for example, the distance between the target offline display location and the current location must be less than a certain distance threshold, such as less than 200 meters.

[0161] Specifically, when the product indicated by the advertising card currently displayed in the advertising card container is a product with at least one offline display location, and there is a target offline display location that meets the distance requirement of the current location, the terminal can display navigation controls on the simulated display stand. When the user performs a navigation trigger operation on the navigation controls, the terminal can respond to the navigation trigger operation and display a navigation page. The navigation page can display the route from the current location to the target offline display location, thereby guiding the user from the current location to the target offline display location.

[0162] For example, when a user arrives near a mobile phone store, their device can display advertising cards for the store's best-selling mobile phones and a simulated display stand, along with navigation controls to guide the user to the store.

[0163] In the above embodiments, since navigation controls are displayed on the simulated display stand, a navigation page is displayed in response to the trigger operation of the navigation controls. The navigation page is used to guide the route from the current location to the target offline display location, which enriches the interactive experience of the advertisement, further improves the delivery effect of the advertisement, and thus effectively avoids the waste of the promoted advertising resources.

[0164] In some specific embodiments, this application also provides an application scenario in which the advertising display method of this application can be applied to Moments ads in social applications. An advertising card container for holding product advertising cards is displayed in Moments. A simulated display stand, resembling a new product showcase, is added below the advertising card to enhance the visual appeal of the advertisement. The advertising content is displayed in the advertising card, and the product image indicated by the advertising content is displayed on the simulated display stand. The product image displayed on the simulated display stand can be displayed in an animated form, making the advertisement display more vivid and realistic. Users can view different advertising cards by swiping the cards; the advertising content changes as the cards are swiped, and the product image displayed on the simulated display stand also dynamically changes along with the content in the advertising cards. When the simulated display stand changes the displayed product image, entry and exit animations can also be added, adding richer visual elements to the advertisement and enhancing the user's visual experience.

[0165] refer to Figure 11When a user accesses Moments (WeChat's social media feature) on their device, the device sends a viewing command to the Moments server. The Moments server then returns static images to the user's device, which the user can browse. When the user swipes to an ad card with a simulated showcase, the device can request the required ad cover and product image from the ad server via the Moments server, allowing the user to view the ad cover card and its corresponding product image in Moments. When the user swipes a card and triggers a card switching event, the device can request the required ad creative and its corresponding product image from the ad server via the Moments server, allowing the user to view the ad content in the switched ad card and see the updated product image in the simulated showcase. Users can also interact with Moments ads in other ways, such as sharing, commenting, and liking them. After a user triggers a specific interactive action, the device sends a corresponding interaction command to the ad server via the Moments server to request the corresponding interaction result page.

[0166] When the user slides to the last advertisement card, the terminal can also guide the user to continue sliding to jump to the product details page, so that the user can learn more about the product.

[0167] Specifically, the user experience path can be summarized as follows:

[0168] 1. Users open their Moments and browse the news feed. At this stage, users will notice a new type of circular display stand advertising card embedded in the news feed.

[0169] 2. Users notice this special advertising format, observe and experience the visual effect of the circular booth, which simulates the style of a new product booth and enhances the visual appeal of the advertisement.

[0170] 3. Users begin to interact with the advertisement, viewing different product information by swiping cards. The content and style of the advertisement change as the cards are swiped, enhancing the interactivity of the advertisement.

[0171] 4. Users experience the dynamic style and animation of the advertisement, which simulates the style of a new product exhibition booth, making the advertisement display more vivid and realistic.

[0172] 5. Users notice the entrance and exit animations of the ads, which add richer visual elements to the ads and enhance the user's visual experience.

[0173] 6. While enjoying browsing their social media feeds, users can also access more product and service information by viewing and interacting with advertisements. This novel advertising format not only enhances the user experience but also improves advertising effectiveness.

[0174] The advertising display method provided in this application enhances the interactivity of advertisements by introducing an interactive experience where products change as you slide a card. This allows users to view and learn more about products through their own actions, increasing user engagement and advertising appeal. The dynamic booth visual effects enrich the advertising content, showcasing more products, and each slide may bring new product information; this change and novelty attracts user attention. Through dynamic styles and animations, simulating a new product booth, and the addition of entrance and exit animations, the visual effects of the advertisements are made more vivid and attractive, enhancing the user's visual experience.

[0175] In summary, the advertising display method of this application effectively improves the interactivity and information content diversity of WeChat Moments ads by introducing new visual effects and interactive experiences, thereby enhancing the attractiveness of the ads and the user experience.

[0176] In other specific embodiments, this application also provides another application scenario where the advertising display method can be applied to advertising push in video applications. An advertising card container for holding product advertising cards is displayed in the video application. A simulated display stand, simulating a new product showcase, is added below the advertising card to enhance the visual appeal of the advertisement. The advertising content is displayed in the advertising card, and the product image indicated by the advertising content is displayed on the simulated display stand. Users can view different products by swiping the cards; the content and style of the advertisement change as the card is swiped, and the product image displayed on the simulated display stand also dynamically changes along with the changes in the content of the advertising card.

[0177] It should be understood that although the steps in the flowcharts of the above embodiments are shown sequentially according to the arrows, these steps are not necessarily executed in the order indicated by the arrows. Unless explicitly stated herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least some steps in the flowcharts of the above embodiments may include multiple steps or multiple stages. These steps or stages are not necessarily completed at the same time, but can be executed at different times. The execution order of these steps or stages is not necessarily sequential, but can be performed alternately or in turn with other steps or at least some of the steps or stages of other steps.

[0178] Based on the same inventive concept, this application also provides an advertising display device for implementing the advertising display method described above. The solution provided by this device is similar to the solution described in the above method; therefore, the specific limitations in one or more advertising display device embodiments provided below can be found in the limitations of the advertising display method described above, and will not be repeated here.

[0179] In some embodiments, such as Figure 12 As shown, an advertising display device 1200 is provided, comprising:

[0180] Card container display module 1202 is used to display advertising card containers and simulated display stands;

[0181] The advertising card display module 1204 is used to display a first advertising card containing first advertising content in an advertising card container, and to display the product image of the product indicated by the first advertising content on a simulated display stand.

[0182] The advertising card switching module 1206 is used to switch the first advertising card displayed in the advertising card container to a second advertising card in response to a card switching event for the advertising card container. The second advertising card contains second advertising content.

[0183] Product image display module 1208 is used to display the product image of the product indicated by the second advertisement on the simulated display stand.

[0184] The aforementioned advertising display device displays an advertising card container and a simulated display stand. The advertising card container displays a first advertising card containing first advertising content, while the simulated display stand displays an image of the product indicated by the first advertising content. In response to a card switching event for the advertising card container, the first advertising card displayed in the advertising card container is switched to a second advertising card containing second advertising content. The simulated display stand displays an image of the product indicated by the second advertising content. Because it can display both the advertising card container and the simulated display stand, and the product image displayed on the simulated display stand can dynamically change according to the advertising content displayed on the advertising card in the advertising card container, it can simulate the style of a new product display stand, enhancing the visual appeal of the advertisement and thus improving the advertising push effect while effectively avoiding waste of push resources.

[0185] In some exemplary embodiments, the advertising card display module is further configured to: display at least two stacked advertising cards in an advertising card container; wherein, of the at least two advertising cards, the first advertising card containing the first advertising content is fully displayed in the advertising card container, and the remaining advertising cards are partially displayed in the advertising card container respectively.

[0186] In some exemplary embodiments, the advertising card display module is further configured to: in response to a card switching event for the advertising card container, de-display the first advertising card in the advertising card container and fully display the second advertising card in the advertising card container; the second advertising card is the advertising card that is adjacent to the position of the first advertising card in the partially displayed advertising cards.

[0187] In some exemplary embodiments, when the last of at least two advertising cards is fully displayed in the advertising container, the above apparatus further includes: a first page jump module, configured to: display page jump guidance information in the advertising card container; jump to the product introduction page in response to a page jump triggering operation performed according to the page jump guidance information; and display product introduction information of multiple products on the product introduction page.

[0188] In some exemplary embodiments, the advertising card display module is further configured to: play a display animation of the product indicated by the first advertising content on a simulated display stand; and display the product image of the product indicated by the first advertising content from multiple perspectives through the display animation.

[0189] In some exemplary embodiments, the advertising card container and the simulated display stand are displayed in the advertising promotion area. The device further includes: a comment information display module, used to display a comment area in the advertising promotion area, the comment area containing comment information on the product indicated by the advertising card currently displayed in the advertising card container; the simulated display stand is also used to: display interactive information corresponding to the comment information and matching the product image currently displayed on the simulated display stand.

[0190] In some exemplary embodiments, the advertising card switching module is further configured to: trigger a card switching event in response to the duration for which the first advertising card is displayed in the advertising card container reaching a preset duration; and switch the first advertising card displayed in the advertising card container to a second advertising card in response to the card switching event.

[0191] In some exemplary embodiments, the above-described apparatus further includes: a card return module, used to display return instruction information in the advertising card container; the return instruction information is used to guide a return trigger operation performed according to the return instruction information, and the return trigger operation is used to trigger the second advertising card displayed in the advertising card container to switch back to the first advertising card, and the simulated display stand to re-display the product image of the product indicated by the first advertising content.

[0192] In some exemplary embodiments, the card container display module is further configured to display a content display interface logged in with a user account; the content display interface is configured to display a content stream, which contains multiple ordered content messages, and the multiple ordered content messages contain advertising messages; in the content display interface, advertising card containers and simulated display stands corresponding to the advertising messages are displayed.

[0193] In some exemplary embodiments, the above apparatus further includes: an advertising message sharing module, configured to display a sharing control for the advertising message on a content display interface; share the advertising message to a target interface in response to a trigger operation on the sharing control; and display an advertising card container and a simulated display stand corresponding to the advertising message on the target interface; the advertising card container is used to display multiple advertising cards, and the simulated display stand is used to display the product image of the product indicated by the advertising card.

[0194] In some exemplary embodiments, the card container display module is further configured to: display an advertising cover card and a cover display stand; display cover advertising content in the advertising cover card and display the product image of the product indicated by the cover advertising content on the cover display stand; and display the advertising card container and the simulated display stand in response to a card switching event.

[0195] In some exemplary embodiments, the advertising cover card is displayed on the content display interface logged in by the user account. The above device further includes: a data determination module, used to: obtain historical interaction data corresponding to the user account; determine the preferred product category corresponding to the user account based on the historical interaction data; query the advertising data set corresponding to the preferred product category; determine the cover advertising content based on the popularity information of each advertising data in the advertising data set; and obtain the product image associated with the cover advertising content as the product image of the product indicated by the cover advertising content.

[0196] In some exemplary embodiments, the product image display module is further configured to: in response to the switching of the second advertising card, exit the simulated display stand with a first animation effect to display the product image of the product indicated by the first advertising content on the simulated display stand with a second animation effect.

[0197] In some exemplary embodiments, the above apparatus further includes: a second page redirection module, configured to redirect to a product landing page corresponding to the advertising content targeted by the content triggering operation in response to a content triggering operation on the advertising content contained in the advertising card currently displayed in the advertising card container; and a product landing page, configured to obtain the product indicated by the advertising content targeted by the content triggering operation by triggering the displayed transaction controls.

[0198] In some exemplary embodiments, the above-described apparatus further includes: a product model display module, configured to display a product model preview interface in response to a trigger operation on the currently displayed product image in the simulated display stand; display a three-dimensional product model of the product to which the currently displayed product image belongs in the product model preview interface; and adjust the display view of the three-dimensional product model according to the view adjustment operation in response to a view adjustment operation.

[0199] In some exemplary embodiments, when the product indicated by the advertising card currently displayed in the advertising card container is a product with at least one offline display location, and there is a target offline display location that meets the distance requirement of the current location, the above-mentioned device further includes: a navigation module for displaying navigation controls on a simulated display stand; and in response to a trigger operation on the navigation controls, displaying a navigation page, the navigation page being used to guide the route from the current location to the target offline display location.

[0200] Each module in the aforementioned advertising display device can be implemented entirely or partially through software, hardware, or a combination thereof. These modules can be embedded in or independent of the processor in a computer device, or stored in the memory of a computer device as software, so that the processor can call and execute the corresponding operations of each module.

[0201] In some embodiments, a computer device is provided, which may be a server, and its internal structure diagram may be as follows: Figure 13 As shown, the computer device includes a processor, memory, input / output interfaces (I / O), and a communication interface. The processor, memory, and I / O interfaces are connected via a system bus, and the communication interface is also connected to the system bus via the I / O interfaces. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The internal memory provides an environment for the operation of the operating system and computer programs stored in the non-volatile storage medium. The database stores advertising material data. The I / O interfaces are used for exchanging information between the processor and external devices. The communication interface is used for communicating with external terminals via a network connection. When the computer program is executed by the processor, it implements the advertising display method provided in this embodiment.

[0202] In some embodiments, a computer device is provided, which may be a terminal, and its internal structure diagram may be as follows: Figure 14As shown, the computer device includes a processor, memory, input / output interface, communication interface, display unit, and input device. The processor, memory, and input / output interface are connected via a system bus, and the communication interface, display unit, and input device are also connected to the system bus via the input / output interface. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The input / output interface is used for exchanging information between the processor and external devices. The communication interface is used for wired or wireless communication with external terminals; wireless communication can be achieved through Wi-Fi, mobile cellular networks, NFC (Near Field Communication), or other technologies. When the computer program is executed by the processor, it implements the advertising display method provided in this embodiment. The display unit of the computer device is used to form a visually visible image. It can be a display screen, a projection device, or a virtual reality imaging device. The display screen can be an LCD screen or an e-ink screen. The input device of the computer device can be a touch layer covering the display screen, or buttons, trackballs, or touchpads set on the casing of the computer device, or external keyboards, touchpads, or mice, etc.

[0203] Those skilled in the art will understand that Figure 13 , Figure 14 The structure shown is merely a block diagram of a portion of the structure related to the present application and does not constitute a limitation on the computer device to which the present application is applied. Specific computer devices may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0204] In some embodiments, a computer device is provided, including a memory and a processor, wherein the memory stores a computer program, and the processor executes the computer program to implement the steps of the above-described advertising display method.

[0205] In some embodiments, a computer-readable storage medium is provided having a computer program stored thereon, which, when executed by a processor, implements the steps of the above-described advertising display method.

[0206] In some embodiments, a computer program product is provided, including a computer program that, when executed by a processor, implements the steps of the above-described advertising display method.

[0207] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, data stored, data displayed, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of related data must comply with the relevant laws, regulations and standards of the relevant countries and regions.

[0208] Those skilled in the art will understand that all or part of the processes in the above embodiments can be implemented by a computer program instructing related hardware. The computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments described above. Any references to memory, databases, or other media used in the embodiments provided in this application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetic random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. By way of illustration and not limitation, RAM can take many forms, such as Static Random Access Memory (SRAM) or Dynamic Random Access Memory (DRAM). The databases involved in the embodiments provided in this application may include at least one type of relational database and non-relational database. Non-relational databases may include, but are not limited to, blockchain-based distributed databases. The processors involved in the embodiments provided in this application may be general-purpose processors, central processing units, graphics processing units, digital signal processors, programmable logic devices, quantum computing-based data processing logic devices, etc., and are not limited to these.

[0209] The technical features of the above embodiments can be combined in any way. For the sake of brevity, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0210] The embodiments described above are merely illustrative of several implementation methods of this application, and while the descriptions are specific and detailed, they should not be construed as limiting the scope of this patent application. It should be noted that those skilled in the art can make various modifications and improvements without departing from the concept of this application, and these all fall within the protection scope of this application. Therefore, the protection scope of this application should be determined by the appended claims.

Claims

1. An advertising display method, characterized in that, The method includes: Display advertising card containers and simulated display stands; A first advertising card containing first advertising content is displayed in the advertising card container, and a product image of the product indicated by the first advertising content is displayed on the simulated display stand. In response to a card switching event for the advertising card container, the first advertising card displayed in the advertising card container is switched to a second advertising card, the second advertising card containing second advertising content; The product image of the product indicated by the second advertisement is displayed on the simulated display stand.

2. The method according to claim 1, characterized in that, The step of displaying a first advertising card containing first advertising content in the advertising card container includes: The advertising card container displays at least two advertising cards stacked together. Of the at least two advertising cards, the first advertising card containing the first advertising content is fully displayed in the advertising card container, while the remaining advertising cards are partially displayed in the advertising card container.

3. The method according to claim 2, characterized in that, The step of switching the first advertising card displayed in the advertising card container to a second advertising card in response to a card switching event for the advertising card container includes: In response to a card switching event for the advertising card container, the first advertising card is de-displayed in the advertising card container, and the second advertising card is fully displayed in the advertising card container; The second advertising card is the advertising card that is adjacent to the position of the first advertising card in the partially displayed advertising cards.

4. The method according to claim 2, characterized in that, When the last of the at least two ad cards is fully displayed in the ad container, the method further includes: The advertising card container displays page navigation information; In response to the page redirection triggered by the page redirection guidance information, the user is redirected to the product introduction page. The product introduction page displays product information for multiple products.

5. The method according to claim 1, characterized in that, The step of displaying the product image of the product indicated by the first advertisement on the simulated display stand includes: At the simulated display stand, a display animation of the product indicated by the first advertisement is played. The animation displays the product image of the product indicated by the first advertisement from multiple perspectives.

6. The method according to claim 1, characterized in that, The advertising card container and the simulated display stand are displayed in the advertising promotion area, and the method further includes: In the advertising promotion area, a comment area is displayed, which contains comment information on the product indicated by the advertising card currently displayed in the advertising card container; The simulated display stand shows interactive information that corresponds to the comment information and matches the product image currently displayed on the simulated display stand.

7. The method according to claim 1, characterized in that, The step of switching the first advertising card displayed in the advertising card container to a second advertising card in response to a card switching event for the advertising card container includes: In response to the first advertising card being displayed in the advertising card container for a preset duration, a card switching event is triggered; In response to the card switching event, the first advertising card displayed in the advertising card container is switched to the second advertising card.

8. The method according to claim 7, characterized in that, The method further includes: The return instruction information is displayed in the advertising card container; The return indication information is used to guide the return trigger operation performed according to the return indication information. The return trigger operation is used to trigger the second advertising card displayed in the advertising card container to switch back to the first advertising card, and the simulated display stand to re-display the product image of the product indicated by the first advertising content.

9. The method according to claim 1, characterized in that, The display advertising card container and the simulated display stand include: Displays a content display interface for users logged in with their accounts; the content display interface is used to display a content stream, the content stream contains multiple ordered content messages, and the multiple ordered content messages include advertising messages. The content display interface shows the advertising card container and simulated display stand corresponding to the advertising message.

10. The method according to claim 9, characterized in that, The method further includes: On the content display interface, a sharing control for the advertising message is displayed; In response to a trigger operation on the sharing control, the advertising message is shared to the target interface; On the target interface, the advertising card container and the simulated display stand corresponding to the advertising message are displayed; the advertising card container is used to display multiple advertising cards, and the simulated display stand is used to display the product image of the product indicated by the advertising card.

11. The method according to any one of claims 1 to 10, characterized in that, The display advertising card container and the simulated display stand include: Display advertising cover cards and cover display stands; The advertising cover card displays the cover advertising content, and the cover display stand displays the product image of the product indicated by the cover advertising content. In response to a card switching event, display the advertising card container and a simulated display stand.

12. The method according to claim 11, characterized in that, The advertising cover card is displayed on the content display interface logged in with a user account. The content of the cover advertisement and the product image of the product indicated by the cover advertisement content are determined through a data determination step, which includes: Obtain the historical interaction data corresponding to the user account; The preferred product categories corresponding to the user account are determined based on the historical interaction data. Query the advertising data set corresponding to the preferred product category, and determine the cover advertisement content based on the popularity information of each advertisement data in the advertising data set; Obtain the product image associated with the cover advertisement content, and use it as the product image of the product indicated by the cover advertisement content.

13. The method according to any one of claims 1 to 10, characterized in that, The step of displaying the product image of the product indicated by the second advertisement on the simulated display stand includes: In response to the switching of the second advertising card, the product image of the product indicated by the first advertising content is exited from the simulated display stand with a first animation effect; The product image of the product indicated by the second advertisement is displayed on the simulated display stand using a second animation effect.

14. The method according to any one of claims 1 to 10, characterized in that, The method further includes: In response to a content triggering operation targeting the advertising content contained in the currently displayed advertising card in the advertising card container, the user is redirected to the product landing page corresponding to the advertising content targeted by the content triggering operation. The product landing page is used to obtain the product indicated by the advertisement content by triggering the displayed transaction control.

15. The method according to any one of claims 1 to 10, characterized in that, The method further includes: In response to a trigger operation on the product image currently displayed in the simulated display stand, a product model preview interface is displayed; The product model preview interface displays a 3D product model of the product to which the currently displayed product image belongs; In response to a viewpoint adjustment operation, the display viewpoint of the 3D product model is adjusted according to the viewpoint adjustment operation.

16. The method according to any one of claims 1 to 10, characterized in that, When the product indicated by the currently displayed advertising card in the advertising card container is a product with at least one offline display location, and one of the at least one offline display locations is a target offline display location that meets the distance requirement of the current location, the method further includes: Navigation controls are displayed on the simulated display stand; In response to a trigger operation on the navigation control, a navigation page is displayed, which guides the route from the current location to the target offline display location.

17. An advertising display device, characterized in that, The device includes: Card container display module, used to display advertising card containers and simulate a display stand; An advertising card display module is used to display a first advertising card containing first advertising content in the advertising card container, and to display the product image of the product indicated by the first advertising content on the simulated display stand. An advertising card switching module is used to switch the first advertising card displayed in the advertising card container to a second advertising card in response to a card switching event for the advertising card container, wherein the second advertising card contains second advertising content; The product image display module is used to display the product image of the product indicated by the second advertisement on the simulated display stand.

18. A computer device comprising a memory and a processor, wherein the memory stores a computer program, characterized in that, When the processor executes the computer program, it implements the steps of the method according to any one of claims 1 to 16.

19. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 16.

20. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 16.

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