Rural e-commerce propaganda device
By designing a mobile rural e-commerce promotion device, which incorporates components such as omnidirectional wheels, a cushioning system, an electronic screen, and a magnetic whiteboard, the problem of incomplete coverage in rural e-commerce promotion has been solved. This device achieves the effects of flexible mobility, shock resistance, waterproofing, and convenient information updates, thereby improving the promotional effect and coverage.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2025-12-29
- Publication Date
- 2026-03-31
AI Technical Summary
In rural areas, due to a lack of electronic infrastructure, e-commerce promotion cannot reach every household, resulting in poor promotional effectiveness.
A rural e-commerce promotion device was designed, which includes a mobile mechanism, a publicity mechanism, and an announcement publishing mechanism. It adopts components such as omnidirectional wheels, a buffer system, an electronic screen, LED lights, and a magnetic whiteboard to achieve flexible mobility, shock resistance, waterproofing, and convenient information content updates.
It has improved the adaptability and coverage of rural e-commerce promotion, extended the promotion period, enhanced the efficiency of information transmission and the coverage scenarios, and met different promotion needs.
Smart Images

Figure CN121768282A_ABST
Abstract
Description
Technical Field
[0001] This invention relates to the field of business promotion devices, and more specifically, to a rural e-commerce promotion device. Background Technology
[0002] With the rapid development of internet technology, e-commerce has become an indispensable part of modern business activities. It has not only changed the way people shop but also provided businesses with entirely new marketing channels. E-commerce platforms connect buyers and sellers worldwide through the internet, making the transaction of goods and services more convenient and efficient.
[0003] E-commerce platforms offer a wide selection of goods. Whether it's everyday necessities or professional equipment, consumers can find the products they need on these platforms. This significantly saves consumers time and effort, while also providing businesses with more sales opportunities. E-commerce platforms also offer multiple payment methods and flexible delivery services. Consumers can choose to use credit cards, Alipay, WeChat Pay, and other payment methods, and can also choose different delivery options according to their needs, such as express delivery or self-pickup. This makes the shopping process smoother and more convenient.
[0004] Currently, in some rural areas, due to the lack of electronic infrastructure, e-commerce promotion in some townships cannot reach every household, resulting in relatively poor overall promotional effects. Therefore, it is necessary to develop a mobile e-commerce promotion structure that is flexible enough to move freely according to the areas where rural residents like to gather, so that e-commerce information can be promoted simultaneously while residents are chatting. Summary of the Invention
[0005] To overcome the above deficiencies, the present invention provides a solution that overcomes or at least partially solves the above technical problems.
[0006] This invention provides a rural e-commerce promotion device, including a mobile mechanism. The mobile mechanism comprises a base and a buffer plate. Bearings are fixedly installed at the four corners of the lower end of the base. A shaft is fixedly inserted through the inner ring wall of the bearing. A wheel is fixedly installed at the lower end of the shaft. Several buffer sleeves are fixedly inserted through the surface of the base in a transverse direction. A buffer rod is slidably sleeved inside the buffer sleeve. An anti-detachment plate is fixedly installed at the lower end of the buffer rod. A connecting plate is fixedly installed at the upper end of the buffer rod. A buffer spring is wrapped around the surface of the buffer rod. The two ends of the buffer spring are fixedly installed to the end face of the buffer sleeve and the surface of the connecting plate, respectively. The upper ends of multiple connecting plates distributed in the same row are all fitted with the same buffer plate. The upper end of the buffer plate is equipped with a publicity mechanism, which includes a column, a support frame, an electronic screen for digital information publicity, a rain shelter, LED lights for lighting, and a battery for power supply. The publicity facility is also equipped with an announcement posting mechanism, which includes a bearing, a shaft, an internal frame, a partition, and a magnetic whiteboard for writing or posting notices.
[0007] Preferably, a handle frame is fixedly installed on one side of the upper end of the base, and a handle rod for pushing is fitted on the upper end of the handle frame.
[0008] Preferably, the upper end of the buffer plate is symmetrically distributed with columns on both sides, and the upper ends of the two columns are jointly installed with the same support frame, and an electronic screen is embedded and fixed inside the support frame.
[0009] Preferably, a rain shelter is fixedly installed on the upper end of the support frame by a bracket. The rain shelter has an arched structure. An LED light is installed on one end of the inner side of the rain shelter, and a battery is installed on the end of the rain shelter away from the LED light. The battery is connected to the LED light and the electronic screen through wires.
[0010] Preferably, the battery is fixedly mounted with collars on both sides by brackets, and the inner side of the rain shelter is fixed with a threaded post corresponding to the position of the collar, and the surface of the threaded post is slidably sleeved with the inside of the collar.
[0011] Preferably, a threaded cap is threadedly installed at the end of the threaded column, one end of the threaded cap is tightly fitted to the end face of the collar, and several knobs are fixedly distributed on the outer ring wall of the threaded cap.
[0012] Preferably, a second bearing is symmetrically fixed on one side of the inner wall of the support frame along the vertical position, and a second shaft is interference-fitted on the inner ring wall of the second bearing. The ends of the two shafts distributed vertically are jointly fixed to the same inner frame.
[0013] Preferably, a partition is embedded and fixed inside the built-in frame, and magnetic whiteboards are fixedly installed on both the front and rear sides of the partition.
[0014] Preferably, a positioning sleeve is fixedly installed through one lower end of the support frame, a positioning pin is slidably sleeved inside the positioning sleeve, and a return spring is wound around the surface of the positioning pin. The two ends of the return spring are fixedly installed to the end face of the positioning sleeve and the end of the positioning pin, respectively.
[0015] Preferably, positioning seats are fixedly installed on both lower ends of the support frame, and the end of the positioning pin away from the reset spring is slidably inserted and connected to any one of the positioning seats.
[0016] The targeted solution provided by this invention has the following beneficial effects: 1. This solution allows for movement in any direction via omnidirectional wheels mounted at the four corners of the base. The wheels have built-in brakes to ensure stability when stationary. During movement, the buffer rod slides within the buffer sleeve, working in conjunction with the compression and rebound of the buffer spring to effectively absorb vibrations and protect components such as the electronic screen and bulletin board from damage caused by bumps. The design of the handle frame and handle bar further simplifies manual pushing operations, enabling easy transportation and rapid deployment even on uneven rural roads, significantly improving the adaptability and durability of the advertising device. 2. As described in point 1, the electronic screen is embedded in the support frame and can dynamically play video or text information. Combined with the LED lights protected by the rain shelter, it provides supplementary lighting at night, extending the advertising time. The magnetic whiteboard is designed with a double-sided rotatable structure. One side can be used to post paper notices, and the other side supports direct writing and annotation to meet different advertising needs. The arched structure of the rain shelter not only protects the electronic components from moisture, but also allows for content updates without disassembly through the quick switching function of the magnetic whiteboard, greatly improving the efficiency of information transmission and the coverage of the scene. Attached Figure Description
[0017] To more clearly illustrate the technical solutions of the embodiments of the present invention, the accompanying drawings used in the embodiments will be briefly introduced below. It should be understood that the following drawings only show some embodiments of the present invention and should not be regarded as a limitation of the scope. For those skilled in the art, other related drawings can be obtained from these drawings without creative effort.
[0018] Figure 1 This is a schematic diagram of the distribution of various mechanisms provided in the embodiments of the present invention; Figure 2 A schematic diagram of the overall front structure provided for an embodiment of the present invention; Figure 3 A bottom view of the rain shelter provided for an embodiment of the present invention; Figure 4 A schematic diagram of the built-in frame, partition, and magnetic whiteboard structure provided for an embodiment of the present invention; Figure 5 Provided for the embodiments of the present invention Figure 3 Enlarged view of point A; Figure 6 Provided for the embodiments of the present invention Figure 2 Enlarged diagram of point B.
[0019] In the diagram: 1. Moving mechanism; 10. Base; 11. Bearing 1; 12. Shaft 1; 13. Wheel; 14. Buffer sleeve; 15. Buffer rod; 16. Anti-detachment plate; 17. Connecting plate; 18. Buffer spring; 19. Buffer plate; 101. Handle bracket; 102. Handle bar; 2. Advertising structure; 20. Column; 21. Support frame; 22. Electronic screen; 23. Rain shelter; 24. LED light; 25. Storage battery; 201. Ring; 202. Threaded column; 203. Threaded cap; 3. Announcement issuing agency; 30. Bearing II; 31. Shaft II; 32. Internal frame; 33. Partition plate; 34. Magnetic whiteboard; 3001. Positioning sleeve; 3002. Positioning pin; 3003. Return spring; 3004. Positioning seat. Detailed Implementation
[0020] To make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only a part of the embodiments of the present invention, and not all of them. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of the present invention. Example
[0021] Reference Figures 1-6 This invention provides a technical solution: a rural e-commerce promotion device, including a mobile mechanism 1. The mobile mechanism 1 includes a base 10 and a buffer plate 19. Bearings 11 are fixedly installed at the four corners of the lower end of the base 10. A shaft 12 is interference-fitted and fixed through the inner ring wall of the bearing 11. A wheel 13 is fixedly installed at the lower end of the shaft 12. Several buffer sleeves 14 are fixedly fixed through the surface of the base 10 in a transverse direction. A buffer rod 15 is slidably sleeved inside the buffer sleeve 14. An anti-detachment plate 16 is fixedly installed at the lower end of the buffer rod 15. A connecting plate 17 is fixedly installed at the upper end of the buffer rod 15. A buffer spring 18 is wrapped around the surface of the buffer rod 15. The two ends of 8 are fixedly installed to the end face of the buffer sleeve 14 and the surface of the connecting plate 17, respectively. The upper ends of multiple connecting plates 17 distributed in the same row are all equipped with the same buffer plate 19. When the overall structure is moved, it can be moved to any position through the wheel 13. The wheel 13 has a built-in braking function, which can ensure the static stability of the overall structure when it needs to stop. The axle 12 rotates based on the bearing 11, which can ensure that the wheel 13 can be adjusted in all directions, improving its flexibility. During the movement, the buffer rod 15 slides inside the buffer sleeve 14, and the buffer spring 18 can be compressed and rebounded, so that the components above the buffer plate 19 can have a buffer protection effect. The upper end of the buffer plate 19 is provided with a publicity mechanism 2, which includes a column 20, a support frame 21, an electronic screen 22 for digital information publicity, a rain shelter 23, an LED light 24 for lighting, and a battery 25 for power supply. The electronic screen 22 can display video advertisements, the LED light 24 can provide supplementary lighting at night, and the battery 25 does not need to be connected to a socket, so that the electronic screen 22 and the LED light 24 can be powered. The publicity unit 2 is also equipped with a notice posting unit 3, which includes a bearing 2 30, a shaft 2 31, an internal frame 32, a partition 33, and a magnetic whiteboard 34 for writing or posting notices. The magnetic whiteboard 34 can be used for posting notices and displaying the written text of notices.
[0022] The base 10 has a handle frame 101 fixedly installed on one side of its upper end. The upper end of the handle frame 101 is equipped with a handle bar 102 for pushing by hand. By holding the handle bar 102 and pushing it in conjunction with the handle frame 101, the overall structure can be moved stably by hand.
[0023] Among them, the upper end of the buffer plate 19 is symmetrically distributed with columns 20 on both sides, and the upper ends of the two columns 20 are jointly installed with the same support frame 21. An electronic screen 22 is embedded and fixed inside the support frame 21. The electronic screen 22 can be stably placed based on the support frame 21 and can play dynamic content such as video and text.
[0024] The upper end of the support frame 21 is fixedly installed with a rain shelter 23 by a bracket. The rain shelter 23 has an arched structure. An LED light 24 is installed on one end of the inner side of the rain shelter 23. A battery 25 is installed on the end of the rain shelter 23 away from the LED light 24. The battery 25 is connected to the LED light 24 and the electronic screen 22 through wires. The rain shelter 23 can play a role in blocking rain and prevent the battery 25 and the LED light 24 from getting wet.
[0025] Among them, the battery 25 is fixedly installed with collars 201 on both sides by brackets, and the rain shelter 23 is fixed with threaded post 202 corresponding to the position of collar 201. The surface of the threaded post 202 is slidably sleeved with the inside of the collar 201. When the battery 25 and the rain shelter 23 are connected, the threaded post 202 is sleeved and inserted into the collar 201, which can realize the quick positioning of the battery 25 and the rain shelter 23.
[0026] The threaded post 202 is threaded with a threaded cap 203 at its end. One end of the threaded cap 203 is tightly fitted to the end face of the collar 201. Several knobs are fixedly distributed on the outer ring wall of the threaded cap 203. When the battery 25 needs to be installed, the threaded post 202 is connected to the collar 201, and the threaded cap 203 is threaded to the threaded post 202, thereby fixing the battery 25 to the rain shelter 23.
[0027] Among them, a bearing 30 is symmetrically fixed on one side of the inner wall of the support frame 21 along the vertical position. A shaft 31 is interference-fitted on the inner ring wall of the bearing 30. The ends of the two shafts 31 distributed vertically are fixed to the same inner frame 32. The shafts 31 can rotate based on the bearings 30, and the inner frame 32 can rotate synchronously to adjust the position switching of the two magnetic whiteboards 34.
[0028] The inner side of the built-in frame 32 is embedded with a partition 33. Magnetic whiteboards 34 are fixedly installed on both the front and back sides of the partition 33. The partition 33 facilitates the installation of magnetic whiteboards 34 on the front and back. The magnetic whiteboard 34 on one side can use a magnet to attach and fix paper notices or posters, while the magnetic whiteboard 34 on the other side can be used for writing annotations and explanations.
[0029] The support frame 21 has a positioning sleeve 3001 fixedly attached to the lower end of one side. The positioning sleeve 3001 has a positioning pin 3002 slidably sleeved inside. The surface of the positioning pin 3002 is wound with a return spring 3003. The two ends of the return spring 3003 are fixedly installed to the end face of the positioning sleeve 3001 and the end of the positioning pin 3002, respectively. The return spring 3003 can ensure the stable extension and retraction of the positioning pin 3002. The positioning pin 3002 has a hand-pulled structure, which is simple and quick to operate.
[0030] The support frame 21 has a positioning seat 3004 fixedly installed on both lower ends. The end of the positioning pin 3002 away from the return spring 3003 is slidably inserted into any one of the positioning seats 3004. When the support frame 21 needs to be switched back and forth, the positioning pin 3002 is pulled first. Through the stretching effect of the return spring 3003, the positioning pin 3002 is separated from the current positioning seat 3004. Then, through the rotation of the inner frame 32, the positioning seat 3004 on the other side corresponds to the position of the positioning pin 3002. Through the reset effect of the return spring 3003, the positioning pin 3002 is inserted into the new positioning seat 3004. Thus, the inner frame 32 can be fixed after switching.
[0031] Working method: The moving mechanism 1 of this solution realizes the omnidirectional rotation of the wheel 13 through the four bearings 11 and the axle 12 at the lower end of the base 10, ensuring that the device can turn flexibly. The wheel 13 has a built-in braking function, which provides stable support when stationary. The buffer sleeve 14 distributed laterally on the surface of the base 10 and the buffer rod 15 that is slidably connected inside form the core buffer unit. The upper end of the buffer rod 15 is fixed to the connecting plate 17, and the lower end is connected to the anti-detachment plate 16 to prevent it from falling out. The buffer spring 18 wraps the buffer rod 15, and the two ends are fixed to the end face of the buffer sleeve 14 and the surface of the connecting plate 17, respectively, forming an elastic support system. When the device moves, the road bumps are transmitted to the buffer plate 19. The buffer rod 15 slides in the buffer sleeve 14 and compresses the buffer spring 18, converting the impact force into elastic potential energy, and then releasing the energy through rebound, effectively reducing the impact of vibration on the upper propaganda mechanism 2. The handle frame 101 and the handle rod 102 provide a manual pushing fulcrum, which works with the wheel 13 to realize the overall movement. The publicity unit 2 supports the support frame 21 through the symmetrically fixed columns 20 on the buffer plate 19. The electronic screen 22 is embedded in the frame to play dynamic publicity content. The rain shelter 23 covers the upper part of the support frame 21 with an arched structure. The LED light 24 and the storage battery 25 are fixed by the bracket to form an integrated rainproof and lighting design. The storage battery 25 supplies power to the electronic screen 22 and the LED light 24 through the wire, eliminating the limitation of sockets. The threaded column 202 on the inner side of the rain shelter 23 slides and is connected to the collar 201 on both sides of the storage battery 25. It is tightened by the threaded cap 203 to achieve quick disassembly and assembly. The LED light 24 provides supplementary lighting for the electronic screen 22 at night. The rain shelter 23 blocks rainwater to protect the electrical components. The electronic screen 22 can play agricultural product promotion videos or policy information in a loop. The magnetic whiteboard 34 is divided into front and back sides by the partition 33, which are used for posting notices and handwritten annotations, forming a publicity mode that combines movement and stillness. The announcement issuing agency 3 connects the inner frame 32 to the shaft 31 via the symmetrical bearings 30 on the inner side of the support frame 21. The rotation of the shaft 31 causes the inner frame 32 and the partition 33 to rotate 180°, switching the positions of the magnetic whiteboards 34 on both sides. The positioning pin 3002, which is slidably sleeved in the positioning sleeve 3001, maintains elastic pressure through the return spring 3003. Under normal conditions, it is inserted into the positioning seat 3004 to lock the inner frame 32. When switching, the positioning pin 3002 is manually pulled out to disengage from the current positioning seat 3004, and the inner frame 32 is rotated to the other side. The return spring 3003 pushes the positioning pin 3002 to insert into the new positioning seat 3004 to complete the fixation. The design of the double magnetic whiteboard 34 allows paper announcements to be attached to one side and explanations to be written on the other side. The flipping function facilitates content updates. The return spring 3003 ensures that the positioning pin 3002 automatically resets. The operation only requires one-handed pulling, simplifying the process.
[0032] The above description is only a preferred embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Any equivalent substitutions or modifications made by those skilled in the art within the scope of the technology disclosed in the present invention, based on the technical solution and inventive concept of the present invention, should be covered within the scope of protection of the present invention.
Claims
1. A rural e-commerce promotion device, comprising a mobile mechanism (1), characterized in that: The moving mechanism (1) includes a base (10) and a buffer plate (19). The lower end of the base (10) is fixedly installed with bearings (11) at the four corners. The inner ring wall of the bearings (11) is interference-fitted and fixed with a shaft (12). The lower end of the shaft (12) is fixedly installed with a wheel (13). The surface of the base (10) is fixedly fixed with several buffer sleeves (14) in the transverse direction. The buffer sleeves (14) are slidably sleeved with buffer rods (15). The lower end of the buffer rods (15) is fixedly installed with an anti-detachment plate (16). The upper end of the buffer rods (15) is fixedly installed with a connecting plate (17). The surface of the buffer rods (15) is wrapped with a buffer spring (18). The two ends of the buffer springs (18) are fixedly installed with the end face of the buffer sleeves (14) and the surface of the connecting plate (17) respectively. The upper ends of the multiple connecting plates (17) distributed in the same row are all installed with the same buffer plate (19). The upper end of the buffer plate (19) is provided with a publicity mechanism (2), which includes a column (20), a support frame (21), an electronic screen (22) for digital information publicity, a rain shelter (23), an LED light (24) for lighting, and a storage battery (25) for power supply. The publicity agency (2) is also equipped with an announcement publishing agency (3), which includes a bearing (30), a shaft (31), an internal frame (32), a partition (33), and a magnetic whiteboard (34) for writing or posting notices.
2. The rural e-commerce promotion device according to claim 1, characterized in that: A handle frame (101) is fixedly installed on one side of the upper end of the base (10), and a handle bar (102) for pushing by hand is assembled on the upper end of the handle frame (101).
3. The rural e-commerce promotion device according to claim 1, characterized in that: The upper end of the buffer plate (19) is symmetrically distributed with columns (20) on both sides. The upper ends of the two columns (20) are jointly installed with the same support frame (21). An electronic screen (22) is embedded and fixed inside the support frame (21).
4. The rural e-commerce promotion device according to claim 3, characterized in that: The upper end of the support frame (21) is fixedly installed with a rain shelter (23) by a bracket. The rain shelter (23) is an arched structure. An LED light (24) is installed on one end of the inner side of the rain shelter (23). A battery (25) is installed on the end of the rain shelter (23) away from the LED light (24). The battery (25) is connected to the LED light (24) and the electronic screen (22) through wires.
5. A rural e-commerce promotion device according to claim 4, characterized in that: The battery (25) has a collar (201) fixedly installed on both sides by a bracket. The inner side of the rain shelter (23) is fixed with a threaded post (202) corresponding to the position of the collar (201). The surface of the threaded post (202) is slidably sleeved with the inside of the collar (201).
6. A rural e-commerce promotion device according to claim 5, characterized in that: The threaded post (202) is threaded with a threaded cap (203) at its end. One end of the threaded cap (203) is tightly attached to the end face of the collar (201). Several knobs are fixedly distributed on the outer ring wall of the threaded cap (203).
7. A rural e-commerce promotion device according to claim 6, characterized in that: The inner wall of the support frame (21) is symmetrically fixed with bearing two (30) along the vertical position. The inner ring wall of bearing two (30) is interference-fitted with shaft two (31). The ends of the two shaft two (31) distributed vertically are fixed with the same inner frame (32).
8. A rural e-commerce promotion device according to claim 7, characterized in that: A partition (33) is embedded and fixed inside the built-in frame (32), and magnetic whiteboards (34) are fixedly installed on both the front and back sides of the partition (33).
9. A rural e-commerce promotion device according to claim 8, characterized in that: A positioning sleeve (3001) is fixedly inserted through the lower end of one side of the support frame (21). A positioning pin (3002) is slidably sleeved inside the positioning sleeve (3001). A return spring (3003) is wound around the surface of the positioning pin (3002). The two ends of the return spring (3003) are fixedly installed to the end face of the positioning sleeve (3001) and the end of the positioning pin (3002), respectively.
10. A rural e-commerce promotion device according to claim 9, characterized in that: Positioning seats (3004) are fixedly installed on both lower ends of the support frame (21). The end of the positioning pin (3002) away from the reset spring (3003) is slidably inserted and connected to any one of the positioning seats (3004).