Selecting and providing digital components during content display

By generating scores for digital components and selecting digital components during content display based on multiple factors, the disproportionate selection problem in existing technologies is solved, achieving fair and effective use of digital components.

CN122132596APending Publication Date: 2026-06-02GOOGLE LLC
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2021-04-02
Publication Date
2026-06-02

AI Technical Summary

Technical Problem

Existing technologies tend to favor digital components with shorter or longer durations when selecting and providing digital components, resulting in disproportionate selection and affecting the fair distribution of digital components.

Method used

By generating scores for multiple digital components, and selecting the digital components with the highest scores for display based on factors such as duration, location requirements, priority, and satisfaction rate, proportional and fair distribution within time slots is ensured.

Benefits of technology

This technology enables the equal selection of digital components of different durations during content display, avoiding the disproportionate selection problem in existing technologies and ensuring the fair distribution and effective utilization of digital components.

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Abstract

This disclosure relates to selecting and providing digital components during content display. Methods, systems, and apparatus for selecting, providing, and displaying one or more digital components during content display include computer programs encoded on a computer storage medium. The method may include identifying a plurality of digital components that can be presented on a client device. A maximum number of digital components that can be presented in a time slot of content and the duration of said time slot are determined. For each digital component, a score is generated based on the duration, location requirements, and the number of times said digital component can be provided within said time slot. A first set of digital components is selected based on the score and provided to the client device.
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