An application page information interaction method, device and computer readable storage medium

Abstract

The application discloses an application page information interaction method and device and a computer readable storage medium, and the method comprises the following steps: obtaining page content of a current application and feature data of a current user; extracting abstract information, prompt information and keyword identification from the page content according to the feature data; displaying the abstract information within the page range of the current application, and displaying the prompt information and / or keyword identification within the interface range of a non-current application. The application realizes an efficient application page information interaction scheme, increases the staying time and activity of the user in the page, improves the advertisement conversion rate and the actual interaction experience of the user.

Description

Technical Field

[0001] This invention relates to the field of computer software technology, and in particular to an application page information interaction method, device, and computer-readable storage medium. Background Technology

[0002] In existing technologies, applications provide page content recommendations, such as recommending news content or game downloads; however, these recommendations are usually identical to each user, meaning that all users see the same recommended information and layout for a given page.

[0003] It is not difficult to see that the above solutions have the following problems: they cannot meet users' personalized needs, resulting in a poor user experience. Users cannot efficiently and conveniently obtain the information they need on the page. Furthermore, they cannot improve the conversion rate of application ads, and users have low enthusiasm for viewing ads.

[0004] Therefore, optimizing the existing information interaction methods on application pages has become an urgent technical problem to be solved. Summary of the Invention

[0005] In order to overcome the shortcomings of the prior art, the present invention aims to provide an application page information interaction method, device and computer-readable storage medium to solve the problems that the page content information recommendation provided by current applications cannot meet the personalized needs of users, has a poor experience, and users cannot efficiently and conveniently obtain the information they need on the page, nor can it improve the conversion rate of application advertisements.

[0006] This invention proposes a method for interactive information on an application page, the method comprising: Obtain the current application's page content and the current user's characteristic data; Extract summary information, prompts, and keyword identifiers from the page content based on feature data; Display summary information within the current application's page scope, and display prompts and / or keyword identifiers within the interface scope of non-current applications.

[0007] Optionally, obtain the current application's page content and the current user's characteristic data, including: During the pre-defined learning phase, user behavior data is acquired, which includes one or more of the following: page dwell time, page content category, user page behavior, and user advertising behavior. Generate current user page behavior trend values ​​and advertising behavior trend values ​​based on behavioral data, and combine them with current user identity profile information as feature data.

[0008] Optionally, the page content of the current application and the characteristic data of the current user can be obtained, specifically including: Determine the interactive characteristics of the current application based on the page content; Page behavior trend values ​​and / or advertising behavior trend values ​​are invoked based on interaction characteristics.

[0009] Optionally, obtaining the current application's page content and the current user's characteristic data further includes: Extract display and touch information from interaction features; Page behavior trend values ​​are invoked based on displayed information, and / or advertising behavior trend values ​​are invoked based on touch information.

[0010] Optionally, summary information, prompts, and keyword identifiers can be extracted from the page content based on feature data, specifically including: Analyze page elements in the displayed information based on page behavior trend values ​​and / or advertising behavior trend values; Extract summary information from page elements.

[0011] Optionally, summary information, prompts, and keyword identifiers can be extracted from the page content based on feature data, specifically including: Analyze touch elements in touch information based on page behavior trend values ​​and / or advertising behavior trend values; Based on the summary information and touch elements, generate prompts and keyword identifiers.

[0012] Optionally, summary information can be displayed within the current application's page scope, specifically including: The display parameters within the page range are determined based on the page behavior trend value. These display parameters include one or more of the following: display position, display size, and display duration. When no sliding signal is reported, summary information is displayed within the page range according to the display parameters.

[0013] Optionally, prompts and / or keyword identifiers may be displayed in areas outside the current application's interface, specifically including: Window parameters for non-current applications are determined based on advertising behavior trend values. These window parameters include one or more of the following: window position, window size, and window duration. Within a preset time period after exiting the current application, and / or within the interface range of other applications related to the current application, display prompt information and / or keyword identifiers according to window parameters.

[0014] The present invention also proposes an application page information interaction device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor. When the computer program is executed by the processor, it implements the steps of the application page information interaction method as described above.

[0015] The present invention also proposes a computer-readable storage medium storing an application page information interaction program, wherein when the application page information interaction program is executed by a processor, it implements the steps of the application page information interaction method as described above.

[0016] The application page information interaction method, device, and computer-readable storage medium of the present invention acquire the page content of the current application and the characteristic data of the current user; extract summary information, prompt information, and keyword identifiers from the page content based on the characteristic data; display the summary information within the current application's page scope, and display the prompt information and / or keyword identifiers within the interface scope of non-current applications; thus achieving an efficient application page information interaction scheme, increasing user dwell time and activity on the page, improving advertising conversion rates, and enhancing the user's actual interactive experience. Attached Figure Description

[0017] The present invention will be further described below with reference to the accompanying drawings and embodiments. In the accompanying drawings: Figure 1 This is a flowchart of the first embodiment of the application page information interaction method of the present invention; Figure 2 This is a flowchart of the second embodiment of the application page information interaction method of the present invention; Figure 3 This is a flowchart of the third embodiment of the application page information interaction method of the present invention; Figure 4 This is a flowchart of the fourth embodiment of the application page information interaction method of the present invention; Figure 5 This is a flowchart of the fifth embodiment of the application page information interaction method of the present invention; Figure 6 This is a flowchart of the sixth embodiment of the application page information interaction method of the present invention; Figure 7 This is a flowchart of the seventh embodiment of the application page information interaction method of the present invention; Figure 8 This is a flowchart of the eighth embodiment of the application page information interaction method of the present invention. Detailed Implementation

[0018] It should be understood that the specific embodiments described herein are for illustrative purposes only and are not intended to limit the scope of the invention.

[0019] In the following description, the use of suffixes such as "module," "part," or "unit" to denote elements is solely for the purpose of illustrative purposes and has no specific meaning in itself. Therefore, "module," "part," or "unit" may be used interchangeably.

[0020] Example 1 Figure 1 This is a flowchart of the first embodiment of the application page information interaction method of the present invention. An application page information interaction method, the method comprising: S1. Obtain the current application's page content and the current user's characteristic data; S2. Extract summary information, prompt information, and keyword identifiers from the page content based on feature data; S3. Display summary information within the current application's page scope, and display prompt information and / or keyword identifiers within the interface scope of non-current applications.

[0021] In this embodiment, taking a mobile phone as an example, an AI (Artificial Intelligence) engine is pre-installed on the mobile phone side to generate content summaries, user reminder information, and identifiers for application pages.

[0022] In this embodiment, a user behavior learning program is pre-installed on the mobile phone side. This program is used to generate user behavior feature data locally and report it to the service side.

[0023] In this embodiment, the service side generates relevant summary information, as well as reminder information and icons that users are interested in, for each application page in advance based on the collected user behavior feature data.

[0024] In this embodiment, the mobile phone analyzes user activity and ad conversion rate based on the optimized user behavior data of the application page, obtains a feedback score, and reports it to the service side.

[0025] In this embodiment, the server continuously optimizes the page experience based on the feedback scores mentioned above.

[0026] In this embodiment, a user behavior learning program is implemented on the mobile phone side to monitor the user's behavioral habits on various application pages. The data includes page dwell time, page category, page behavior, advertising behavior, etc.

[0027] In this embodiment, user behavior feature data is generated locally on the mobile phone. The feature data includes the user's device ID, user profile, page behavior trend value, and advertising behavior trend value.

[0028] In this embodiment, the aforementioned trend value is defined as a value from 1 to 10, where a larger value indicates a more active user behavior on the page or in page advertisements; for example, the user's enthusiasm for deeply viewing application information on the application center page and the enthusiasm for downloading applications.

[0029] In this embodiment, the mobile phone reports the aforementioned feature values ​​to the service side, and the service side captures the page data of the current application and the page data of mainstream third-party applications in real time, and combines the user's feature data to generate summary information, prompt information and keyword identifiers for each page.

[0030] In this embodiment, when a user browses an application page, the AI ​​engine pre-installed on the mobile phone is used to call the server-side interface based on the user's behavioral feature data and the page's hash code. The server-side interface returns the user's personalized summary information, prompts, and keyword identifiers on the page.

[0031] In this embodiment, the AI ​​engine first parses the elements of the current application's page, then displays summary information at the top of the page, while prompts and keyword identifiers are displayed in a bubble format in areas where users routinely operate, in order to increase user engagement.

[0032] In this embodiment, we take the scenario of a user browsing the details of a game in the application center as an example. If the user is an expert in tower defense games and likes to download and try new games and challenge high difficulty levels, then the server generates a summary information of the current tower defense application based on the user's characteristic data, focusing on describing the game's release date and difficulty level. When the user switches to browsing other games in the application center or exits the application center, information such as the release date, difficulty level, and download button are displayed in the prompt information and keyword tags in areas that the user frequently interacts with on the page. As a result, the likelihood of the user clicking to download based on their own interests is increased.

[0033] In this embodiment, the mobile phone will continue to generate the user's page activity and ad conversion rate based on the user's behavior data on the optimized page, thereby obtaining a feedback score. The mobile phone will report this feedback branch to the service side, which will further segment users based on these scores to generate more refined and personalized page optimization data.

[0034] In this embodiment, both the server-side and the mobile phone-side combine AI to learn user behavior and perform real-time analysis of the application pages viewed by users to generate personalized application page optimization data, including summary information, prompt information, and keyword tags, thereby increasing the time users spend on the page, activity level, and ad conversion rate. This not only improves the actual user interaction experience but also increases the advertising revenue of device manufacturers.

[0035] The beneficial effects of this embodiment are that by acquiring the page content of the current application and the feature data of the current user; extracting summary information, prompt information and keyword identifiers from the page content based on the feature data; displaying summary information within the current application's page scope, and displaying prompt information and / or keyword identifiers within the interface scope of non-current applications; an efficient application page information interaction scheme is achieved, increasing the user's dwell time and activity on the page, improving the advertising conversion rate and the user's actual interactive experience.

[0036] Example 2 Figure 2 This is a flowchart of the second embodiment of the application page information interaction method of the present invention. Based on the above embodiment, the process includes obtaining the page content of the current application and the characteristic data of the current user, prior to which the following steps are taken: S01 acquires user behavior data during a preset learning phase. The behavior data includes one or more of the following: page dwell time, page content category, user page behavior, and user advertising behavior. S02. Generate the current user's page behavior trend value and advertising behavior trend value based on the behavioral data, and combine them with the current user's identity profile information as feature data.

[0037] In this embodiment, user behavior data is collected over a preset learning period. In particular, user behavior data is collected when browsing application-related pages, such as the application center program built into the mobile phone and the application interface opened by the mobile browser. The data includes one or more of the following: page dwell time, page content category, user page behavior, and user advertising behavior. User page behavior refers to user commands such as copying, pasting, searching, and saving, while user advertising behavior refers to user commands such as clicking on ads, closing ads, moving ad positions, and setting ad preferences.

[0038] In this embodiment, page behavior trend values ​​are generated based on the page dwell time and user page behavior, and advertising behavior trend values ​​are generated based on the page content classification and user advertising behavior.

[0039] In this embodiment, the user's identity profile information includes the user's age, gender, and installed applications, which are used to characterize the user's basic preferences.

[0040] The beneficial effect of this embodiment is that by generating the current user's page behavior tendency value and advertising behavior tendency value through the above-mentioned behavioral data, and combining the current user's identity profile information as feature data, it is easier to implement subsequent summary information extraction, and the extracted summary is more in line with the user's page browsing habits, and the accuracy of advertising delivery is also improved.

[0041] Example 3 Figure 3 This is a flowchart of the third embodiment of the application page information interaction method of the present invention. Based on the above embodiment, the method obtains the page content of the current application and the feature data of the current user, specifically including: S11. Determine the interaction characteristics of the current application based on the page content; S12. Invoke page behavior trend values ​​and / or advertising behavior trend values ​​based on interaction characteristics.

[0042] In this embodiment, the page content includes the content of the current application's display interface, such as the content already presented on the current interface, as well as other content displayed by the user's swipe.

[0043] In this embodiment, the interactive features refer to the type of interactive design of the page content, such as information browsing type, information comparison type, download option type, and evaluation collection type.

[0044] In this embodiment, if the interaction features of the current application include at least one of information browsing type and information comparison type, then a page call behavior tendency value is determined; and if the interaction features of the current application include at least one of download option type and evaluation collection type, then an advertising call behavior tendency value is determined; based on the above settings, if the interaction features of the current application include at least one of information browsing type and information comparison type, and at least one of download option type and evaluation collection type, then a page call behavior tendency value and an advertising behavior tendency value are determined.

[0045] The beneficial effect of this embodiment is that by calling page behavior tendency values ​​and / or advertising behavior tendency values ​​based on interaction characteristics, subsequent display analysis or touch analysis can be matched according to the actual scenario.

[0046] Example 4 Figure 4 This is a flowchart of the fourth embodiment of the application page information interaction method of the present invention. Based on the above embodiment, it further includes obtaining the page content of the current application and the feature data of the current user, and includes: S13. Extract display information and touch information from interaction features; S14. Call the page behavior trend value based on the displayed information, and / or call the advertising behavior trend value based on the touch information.

[0047] In this embodiment, as in the example above, the interactive features are the types of interactive design of the page content, such as information browsing type, information comparison type, download option type, and evaluation collection type; correspondingly, the relevant display and touch information is obtained in information browsing, information comparison, download option, and evaluation collection.

[0048] In this embodiment, one approach is to determine a page-calling behavior tendency value if the interaction characteristics of the current application include at least one of information browsing type and information comparison type; and to determine an advertising behavior tendency value if the interaction characteristics of the current application include at least one of download option type and evaluation collection type. Based on the above settings, if the interaction characteristics of the current application include at least one of information browsing type and information comparison type, and at least one of download option type and evaluation collection type, then a page-calling behavior tendency value and an advertising behavior tendency value are determined.

[0049] In this embodiment, another approach is to obtain the corresponding display information from information browsing, information comparison, download options, and evaluation collection, without targeting type classification, and then call the page behavior trend value; similarly, to obtain the corresponding touch information from information browsing, information comparison, download options, and evaluation collection, and then call the advertising behavior trend value.

[0050] In this embodiment, the first method is applied to the application center program of the system, which facilitates more accurate display and touch analysis in the future. For other programs outside the application center, such as browser applications, shopping applications and video applications, the second method is applied to improve the effectiveness of subsequent display and touch analysis.

[0051] The beneficial effect of this embodiment is that by calling page behavior trend values ​​based on display information and / or calling advertising behavior trend values ​​based on touch information, the effectiveness of display analysis or touch analysis in non-application center program scenarios is guaranteed.

[0052] Example 5 Figure 5 This is a flowchart of the fifth embodiment of the page information interaction method of the present invention. Based on the above embodiment, it extracts summary information, prompt information, and keyword identifiers from the page content according to feature data, specifically including: S21. Analyze the page elements in the displayed information based on page behavior trend values ​​and / or advertising behavior trend values; S22. Extract summary information from page elements.

[0053] In this embodiment, page elements include various types of information on the page, such as application introduction information, application review information, application screenshot information, application download information, and related recommendation information.

[0054] In this embodiment, if the page elements are analyzed based on page behavior trend values, then the text description information in the application's introduction information, application's evaluation information, application's screenshot information, application's download information, and related recommendation information is extracted; if the page elements are analyzed based on advertising behavior trend values, then the corresponding advertising information is matched based on the keywords in the application's introduction information, application's evaluation information, application's screenshot information, application's download information, and related recommendation information.

[0055] In this embodiment, summary information is generated based on the text description information and / or the matched advertising information; the former is a further simplification of the aforementioned text description information, and the latter is a brief description of the advertising object of the aforementioned advertising information.

[0056] In this embodiment, the degree of simplification is set according to the score of the aforementioned trend value. If the score is lower, the degree of simplification is higher, which may cause user resistance. Similarly, if the score is higher, the degree of simplification is lower and the information is richer, which may make it easier for users to actively understand.

[0057] The beneficial effect of this embodiment is that by analyzing page elements in the displayed information through page behavior trend values ​​and / or advertising behavior trend values, summary information can be extracted, thereby increasing the user's demand for summary information and avoiding resistance.

[0058] Example 6 Figure 6 This is a flowchart of the sixth embodiment of the page information interaction method of the present invention. Based on the above embodiment, summary information, prompt information, and keyword identifiers are extracted from the page content according to feature data, specifically including: S23. Analyze the touch elements in the touch information based on page behavior trend values ​​and / or advertising behavior trend values; S24. Generate prompts and keyword identifiers based on the summary information and touch elements.

[0059] In this embodiment, unlike the summary information described above, the prompt information and keyword identifiers are generated based on touch elements. As in the example above, the advertising behavior tendency value is based on touch information. In this embodiment, the advertising behavior tendency value is further used to analyze touch elements in the touch information. For example, the corresponding touch information is obtained in information browsing, information comparison, download options, and evaluation collection to generate virtual advertisements for the corresponding applications and present them in the form of prompt information, or in the form of keyword identifiers in the relevant areas of the current application or other applications.

[0060] In this embodiment, both the prompt information and the keyword identifier are generated based on the further extraction and production of the summary information. For example, the content of the summary information is further simplified to obtain the content of the prompt information, and the prompt words and prompting methods are determined. Or, keywords are further extracted from the summary information, and the keyword identification method and font parameters are set.

[0061] The beneficial effect of this embodiment is that it generates prompt information and keyword identifiers through summary information and touch elements, thereby distinguishing them from summary information and making it easier to continuously provide users with recommendation information outside of the current application.

[0062] Example 7 Figure 7 This is a flowchart of the seventh embodiment of the application page information interaction method of the present invention. Based on the above embodiment, summary information is displayed within the current application's page scope, specifically including: S31. Determine the display parameters within the page range based on the page behavior trend value, wherein the display parameters include one or more of the following: display position, display size, and display duration; S32. When no sliding signal is reported, display summary information within the page range according to the display parameters.

[0063] In this embodiment, the higher the score of the page behavior tendency value, the more obvious the corresponding display position (e.g., displayed in the middle area at the top), the larger the display size, and the longer the display duration, thus meeting the user's reminder needs.

[0064] In this embodiment, since the user still needs to know the information of the current application, when no sliding signal is reported and the page is not scrolling, summary information is displayed within the page range according to the display parameters.

[0065] The beneficial effect of this embodiment is that, by displaying summary information within the page range according to display parameters when no sliding signal is reported, it is convenient for users to intuitively view the summary information within the display range of the current application, thereby improving users' understanding of the current application and enhancing the advertising effectiveness of the current application.

[0066] Example 8 Figure 8 This is a flowchart of the eighth embodiment of the application page information interaction method of the present invention. Based on the above embodiment, displaying prompt information and / or keyword identifiers within the interface range outside the current application specifically includes: S33. Determine the window parameters of non-current applications based on the advertising behavior trend value, wherein the window parameters include one or more of the following: window position, window size, and window duration; S34. Within a preset time limit for exiting the current application, and / or within the interface range of other applications related to the current application, display prompt information and / or keyword identifiers according to window parameters.

[0067] In this embodiment, unlike the current application scenario described above, users have a need to obtain detailed information. For non-current applications, users are more interested in comparing or finding other related applications. Therefore, this embodiment will determine the window parameters of non-current applications based on the advertising behavior tendency value. For example, the higher the score, the more obvious the corresponding window position (e.g., displayed in the middle area of ​​the side edge), the larger the window size, and the longer the window duration.

[0068] In this embodiment, since the user is no longer in the interface of the current application, prompts and / or keyword identifiers are displayed according to window parameters within a preset time period after exiting the current application, and / or within the interface range of other applications related to the current application; for example, prompts and / or keyword identifiers are displayed according to window parameters within ten seconds of exiting the current application, or, for example, prompts and / or keyword identifiers are displayed according to window parameters after exiting the application center and entering the browser to search for other related game applications.

[0069] The beneficial effect of this embodiment is that by displaying prompt information and / or keyword identifiers according to window parameters within a preset time period after exiting the current application, and / or within the interface range of other applications related to the current application, it is convenient for users to return to the previous application efficiently after exiting the current application, which facilitates the download and promotion of the previous application without requiring repeated operations by the user, and the summary information is no longer displayed, avoiding additional interference to the user.

[0070] Example 9 Based on the above embodiments, the present invention also proposes an application page information interaction device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor. When the computer program is executed by the processor, it implements the steps of the application page information interaction method as described above.

[0071] It should be noted that the above-described device embodiments and method embodiments belong to the same concept. The specific implementation process can be found in the method embodiments, and the technical features in the method embodiments are also applicable to the device embodiments, which will not be repeated here.

[0072] Example 10 Based on the above embodiments, the present invention also proposes a computer-readable storage medium storing an application page information interaction program, wherein the application page information interaction program, when executed by a processor, implements the steps of the application page information interaction method as described above.

[0073] It should be noted that the above-described medium embodiments and method embodiments belong to the same concept. The specific implementation process can be found in the method embodiments, and the technical features in the method embodiments are also applicable to the medium embodiments, which will not be repeated here.

[0074] The application page information interaction method, device, and computer-readable storage medium of this invention acquire the page content of the current application and the characteristic data of the current user; extract summary information, prompt information, and keyword identifiers from the page content based on the characteristic data; display the summary information within the current application's page scope, and display the prompt information and / or keyword identifiers within the interface scope of non-current applications. This invention achieves an efficient application page information interaction scheme, increasing user dwell time and activity on the page, improving ad conversion rates, and enhancing the user's actual interactive experience.

[0075] It should be noted that, in this document, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such a process, method, article, or apparatus. Unless otherwise specified, an element defined by the phrase "comprising one..." does not exclude the presence of other identical elements in the process, method, article, or apparatus that includes that element.

[0076] The sequence numbers of the above embodiments of the present invention are for descriptive purposes only and do not represent the superiority or inferiority of the embodiments.

[0077] Through the above description of the embodiments, those skilled in the art can clearly understand that the methods of the above embodiments can be implemented by means of software plus necessary general-purpose hardware platforms. Of course, they can also be implemented by hardware, but in many cases the former is a better implementation method. Based on this understanding, the technical solution of the present invention, or the part that contributes to the prior art, can be embodied in the form of a software product. This computer software product is stored in a storage medium (such as ROM / RAM, magnetic disk, optical disk) and includes several instructions to cause a terminal (which may be a mobile phone, computer, server, air conditioner, or network device, etc.) to execute the methods of the various embodiments of the present invention.

[0078] The embodiments of the present invention have been described above with reference to the accompanying drawings. However, the present invention is not limited to the specific embodiments described above. The specific embodiments described above are merely illustrative and not restrictive. Those skilled in the art can make many other forms under the guidance of the present invention without departing from the spirit and scope of the claims. All of these forms are within the protection scope of the present invention.

Claims

1. A method for interactive information on an application page, characterized in that, The method includes: Obtain the current application's page content and the current user's characteristic data; Based on the aforementioned feature data, extract summary information, prompt information, and keyword identifiers from the page content; The summary information is displayed within the current application's page scope, and the prompt information and / or the keyword identifier are displayed within the interface scope of non-current applications.

2. The application page information interaction method according to claim 1, characterized in that, The process of obtaining the current application's page content and the current user's characteristic data includes, prior to: User behavior data is acquired during a preset learning phase, wherein the behavior data includes one or more of the following: page dwell time, page content category, user page behavior, and user advertising behavior. The current user's page behavior tendency value and advertising behavior tendency value are generated based on the behavioral data, and combined with the current user's identity profile information as the feature data.

3. The application page information interaction method according to claim 2, characterized in that, The acquisition of the current application's page content and the current user's characteristic data specifically includes: The interactive characteristics of the current application are determined based on the page content; The page behavior tendency value and / or the advertising behavior tendency value are invoked based on the interaction characteristics.

4. The application page information interaction method according to claim 3, characterized in that, The acquisition of the current application's page content and the current user's characteristic data further includes: Extract the display information and touch information from the interaction features; The page behavior tendency value is invoked based on the display information, and / or the advertising behavior tendency value is invoked based on the touch information.

5. The application page information interaction method according to claim 4, characterized in that, The step of extracting summary information, prompt information, and keyword identifiers from the page content based on the feature data specifically includes: Analyze the page elements in the displayed information based on the page behavior trend value and / or the advertising behavior trend value; The summary information is extracted from the page elements.

6. The application page information interaction method according to claim 5, characterized in that, The step of extracting summary information, prompt information, and keyword identifiers from the page content based on the feature data specifically includes: Analyze the touch elements in the touch information based on the page behavior trend value and / or the advertising behavior trend value; The prompt information and the keyword identifier are generated based on the summary information and the touch element.

7. The application page information interaction method according to claim 6, characterized in that, Displaying the summary information within the current application's page scope specifically includes: The display parameters within the page range are determined based on the page behavior trend value, wherein the display parameters include one or more of the following: display position, display size, and display duration. When no sliding signal is reported, the summary information is displayed within the page range according to the display parameters.

8. The application page information interaction method according to claim 7, characterized in that, Displaying the prompt information and / or the keyword identifier within an interface area outside the current application specifically includes: Window parameters for non-current applications are determined based on the advertising behavior tendency value, wherein the window parameters include one or more of window position, window size, and window duration; Within a preset time period after exiting the current application, and / or within the interface range of other applications related to the current application, the prompt information and / or the keyword identifier are displayed according to the window parameters.

9. An application page information interaction device, characterized in that, The device includes a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the computer program, when executed by the processor, implements the steps of the application page information interaction method as described in any one of claims 1 to 8.

10. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores an application page information interaction program, which, when executed by a processor, implements the steps of the application page information interaction method as described in any one of claims 1 to 8.

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