Blind box and toy

By designing a blind box with a rotating connecting shell assembly and a locking structure, the problem of the lack of practicality of blind box packaging after opening is solved, enabling diverse display and creative experience of figurines and improving consumer satisfaction.

CN223632017UActive Publication Date: 2025-12-05MINISO (HENGQIN) ENTERPRISE MANAGEMENT CO LTD +1
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Patent Information

Application Number
CN202520340252.2
Authority / Receiving Office
CN · China
Patent Type
Utility models(China)
Current Assignee / Owner
Filing Date
2025-02-28
Publication Date
2025-12-05
Estimated Expiration
2035-02-28

AI Technical Summary

Technical Problem

The existing blind box packaging lacks practicality and lasting value after opening, resulting in a monotonous consumer experience and the inability to effectively utilize surplus figurines, leading to negative emotions among consumers.

Method used

Design a blind box that includes a rotating shell assembly and a locking structure, which secures the figurines within the housing cavity via an installation structure, allowing consumers to change and display different figurines as needed, providing a diverse and creative experience.

Benefits of technology

By rotating the shell assembly and locking structure, the figurines can be displayed and stored, increasing consumers' desire to buy, reducing packaging waste, providing a creative experience, and reducing the negative emotions caused by collecting duplicate figurines.

✦ Generated by Eureka AI based on patent content.

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Abstract

The embodiment of the utility model provides a blind box and a toy, and relates to the technical field of blind box toys, and the blind box comprises a shell assembly which comprises a first shell and a second shell which are rotationally connected, and a containing cavity is defined by the first shell and the second shell; the mounting structure is arranged in the accommodating cavity, and the mounting structure is used for being connected with a handpiece; the locking assembly comprises a first locking structure and a second locking structure, the first shell is provided with the first locking structure, the second shell is provided with the second locking structure, and the first locking structure and the second locking structure are connected in a matched mode so that the first shell and the second shell can be locked. According to the blind box and the toy provided by the embodiment of the invention, a consumer can perform preliminary selection according to the appearance of the blind box, and even if repeated hands appear in the blind box, the positive emotion of the consumer can be aroused. The handle can be combined with different blind boxes to obtain a new display effect and diversity so as to provide creative experience.
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Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of blind box toys, in particular to a blind box and a toy. BACKGROUND

[0002] In related technologies, a blind box is a product form designed so that consumers cannot confirm the internal content before purchase, and its core is to use mystery and collecting desire for marketing. This technology is mainly applied to various consumer goods such as hand-made, toys, accessories, limited edition goods, etc.

[0003] The blind box is usually packaged with a paper packaging box, and after being opened, the paper packaging box is discarded. At present, consumers choose to purchase one or several blind boxes among blind boxes with the same appearance, and when the same hand-made is found, it will bring negative emotions to consumers, and the extra hand-made often cannot be effectively utilized, which makes the purchase experience monotonous and limited. At the same time, the opening process of the blind box only provides interest and fun for a short time, and after opening, due to the lack of practicality or continuous value of the packaging box, it often only exists as a decorative element, which has certain limitations. CONTENT OF THE UTILITY MODEL

[0004] The present application aims to at least solve one of the technical problems existing in the prior art. To this end, the present application provides a blind box and a toy, which can make the blind box packaging have the characteristics of facilitating the display of the appearance of the hand-made, and also reduce the situation that the blind box packaging is discarded after being opened.

[0005] An embodiment of the present application provides a blind box, comprising:

[0006] A shell assembly comprising a first shell and a second shell connected in rotation, wherein the first shell and the second shell enclose a containing cavity;

[0007] An installation structure arranged in the containing cavity, wherein the installation structure is used to connect with a hand-made;

[0008] A locking assembly comprising a first locking structure and a second locking structure, wherein the first shell is provided with the first locking structure, the second shell is provided with the second locking structure, and the first locking structure and the second locking structure are connected in cooperation to lock the first shell and the second shell.

[0009] Further, the shell assembly comprises a hinge structure, and the first shell is connected in rotation with the second shell through the hinge structure.

[0010] Further, at least one of the first shell and the second shell is provided with an opening part, the opening part is located outside the rotation axis of the first shell and the second shell, wherein the opening part is a convex structure or a recessed area compared with the outer wall of the first shell and / or the second shell.

[0011] Further, the opening part is a recessed area of the first shell and the second shell, and the opening part is located at the joint of the first shell and the second shell.

[0012] Further, the first shell and the second shell are transparent structures, the shell assembly comprises a shielding structure, the shielding structure is detachably arranged in the accommodation cavity, and the shielding structure abuts with the cavity wall of the accommodation cavity, and the shielding structure is used for shielding the hand-made.

[0013] Further, the mounting structure is a mounting base, the mounting base is arranged in the accommodation cavity, the mounting base has a first mounting part, the hand-made is provided with a second mounting part, and the first mounting part is used for cooperating with the second mounting part to be connected.

[0014] Further, the mounting base has a profiling part, the profiling part matches the contour of the bottom of the accommodation cavity, so that the mounting base is attached to the bottom of the accommodation cavity.

[0015] Further, a connecting ring is further included, the first shell and / or the second shell is provided with a connecting part, and the connecting ring is connected with the connecting part.

[0016] Further, an identification plate is further included, the identification plate is connected with the connecting ring.

[0017] Further, the wall thickness of the first shell and the second shell in the circumferential direction of itself is not continuous and equal.

[0018] Another aspect of the application provides a toy, comprising the blind box as described above, and further comprising a hand-made, the hand-made is installed in the accommodation cavity through the mounting structure.

[0019] From the above technical solutions, the embodiments of the application have at least the following beneficial effects:

[0020] The blind box and the toy provided by the embodiment of the application are characterized in that the first shell and the second shell are rotationally connected and locked through the locking assembly. The first shell and the second shell enclose a containing cavity, and the containing cavity is provided with a mounting structure. The hand-held toy can be mounted in the containing cavity through the mounting structure. When a consumer purchases the blind box, the consumer can first make a preliminary selection according to the appearance of the blind box. Even if the same hand-held toy appears inside, the consumer's positive emotions can also be aroused. Meanwhile, the hand-held toy is arranged in the containing cavity through the mounting structure. The containing cavity can be opened by making the first locking structure and the second locking structure disengage and driving the first shell and the second shell to rotate. Then, the hand-held toy can be separated from the mounting structure, and another hand-held toy can be mounted in the containing cavity through the mounting structure. That is, the consumer can combine different hand-held toys with new blind boxes to obtain new display effects and diversity, thereby providing a creative experience and reducing the negative emotions of the consumer when the same hand-held toy appears. In the embodiment, the blind box package can have the characteristic of facilitating the display of the appearance of the hand-held toy, and the situation that the blind box package is discarded after being unpacked can be reduced. BRIEF DESCRIPTION OF DRAWINGS

[0021] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the prior art, the following will briefly introduce the drawings needed to be used in the embodiments or the prior art description. Obviously, the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can also be obtained without creative labor.

[0022] Figure 1 The overall structure schematic diagram of the blind box provided by an embodiment of the present application is shown in the figure.

[0023] Figure 2 The structure schematic diagram of the blind box provided by an embodiment of the present application is shown in the figure.

[0024] Figure 3 The structure schematic diagram of the blind box provided by an embodiment of the present application is shown in the figure.

[0025] Figure 4 The sectional structure schematic diagram of the blind box provided by an embodiment of the present application is shown in the figure.

[0026] Figure 5 The schematic diagram of the hand-held toy provided by an embodiment of the present application is shown in the figure.

[0027] Figure 6 The structure schematic diagram of the blind box provided by another embodiment of the present application is shown in the figure.

[0028] Figure 7 The structure schematic diagram of the blind box provided by another embodiment of the present application is shown in the figure. Figure 6 The structure schematic diagram of the blind box provided by another embodiment of the present application is shown in the figure.

[0029] Figure 8 For Figure 6 A cross-sectional structure diagram of a blind box.

[0030] Reference signs:

[0031] 110, first shell; 111, opening part; 112, connecting part; 120, second shell; 130, hinge structure; 140, containing cavity; 150, shielding structure;

[0032] 200, mounting structure; 210, first mounting part; 220, profiling part;

[0033] 310, first locking structure;

[0034] 400, connecting ring;

[0035] 500, identification plate;

[0036] 600, hand-made toy; 610, second mounting part. DETAILED DESCRIPTION

[0037] The technical solutions in the embodiments of the present application will be described clearly and completely below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work fall within the scope of protection of the present application.

[0038] Referring to Figures 1 to 8 The embodiments of the present application disclose a blind box, which comprises a shell assembly, a mounting structure 200 and a locking structure.

[0039] Specifically, the shell assembly comprises a first shell 110 and a second shell 120 connected in rotation, and the first shell 110 and the second shell 120 enclose a containing cavity 140; the mounting structure 200 is arranged in the containing cavity 140 and is used for connecting with a hand-made toy 600; the locking assembly comprises a first locking structure 310 and a second locking structure, the first shell 110 is provided with the first locking structure 310, the second shell 120 is provided with the second locking structure, and the first locking structure 310 is connected with the second locking structure in cooperation to lock the first shell 110 and the second shell 120.

[0040] In the blind box provided by the embodiments of the present application, the first shell 110 and the second shell 120 are connected in rotation and are locked through the locking assembly.

[0041] The first shell 110 and the second shell 120 enclose a containing cavity 140, and the containing cavity 140 is provided with a mounting structure 200. The hand-held toy 600 can be mounted in the containing cavity 140 through the mounting structure 200. When the consumer purchases the blind box, the consumer can first make a preliminary selection according to the appearance of the blind box, and even if the internal hand-held toy 600 is repeated, the positive emotions of the consumer can also be aroused. At the same time, the hand-held toy 600 is arranged in the containing cavity 140 through the mounting structure 200, and the containing cavity 140 can be opened by disengaging the first locking structure 310 and the second locking structure and driving the first shell 110 and the second shell 120 to rotate. Then, the hand-held toy 600 can be separated from the mounting structure, and another hand-held toy 600 can be mounted in the containing cavity 140 through the mounting structure 200. That is, the consumer can replace different hand-held toys 600 with new blind boxes according to the occasion or mood, obtain new display effects and diversity, and thus provide a creative experience, which can keep the consumer fresh and reduce the negative emotions of the consumer when the same hand-held toy 600 appears.

[0042] In the embodiments of the present application, the relative rotation of the first shell 110 and the second shell 120 can realize the display or storage of the hand-held toy 600 in the containing cavity 140, and the consumer does not need to additionally purchase a display stand or a storage container, which can improve the purchase desire of the consumer.

[0043] In some embodiments of the present application, referring to Figure 1 、 Figure 3 and Figure 4 , the shell assembly includes a hinge structure 130, and the first shell 110 is rotationally connected with the second shell 120 through the hinge structure 130. The design position of the hinge structure 130 can be set according to the opening direction of the first shell 110 and the second shell 120, the design position of the mounting structure 200, and the like.

[0044] In a possible implementation, the hinge structure 130 includes a rotating shaft and a rotating part, and the rotating part is rotationally connected with the rotating shaft. One of the rotating shaft and the rotating part is connected with the first shell 110, and the other is connected with the second shell 120. In this way, the first shell 110 and the second shell 120 can rotate around the rotating shaft.

[0045] It is worth understanding that the first shell 110 and the second shell 120 can also be rotationally connected through other hinge structures 130, such as hinges, hinges, and the like, which are not limited herein.

[0046] In some embodiments of the present application, at least one of the first shell 110 and the second shell 120 is provided with an opening part 111, which is located out of the rotation axis of the first shell 110 and the second shell 120, that is, the opening part 111 is not in line with the rotation axis of the first shell 110 and the second shell 120. In this embodiment, the opening part 111 is a protruding structure or a recessed area compared with the outer wall of the first shell 110 and / or the second shell 120. In this way, the opening part 111 can facilitate the consumer to drive the relative rotation of the first shell 110 and the second shell 120, so as to display the figurine 600 in the accommodation cavity 140.

[0047] It is to be understood that the distance of the opening part 111 relative to the rotation axis of the first shell 110 and the second shell 120 determines the size of the driving force to a certain extent. Generally, in order to reduce the driving force as much as possible, the opening part 111 is arranged on the opposite side of the rotation axis of the first shell 110 and the second shell 120 to increase the moment of rotation.

[0048] In some embodiments of the present application, referring to Figures 1 to 4 , Figures 6 to 8 , the opening part 111 is a recessed area of the first shell 110 and the second shell 120, and the opening part 111 is located at the joint of the first shell 110 and the second shell 120.

[0049] In a possible implementation, please continue to refer to Figures 1 to 4 , Figures 6 to 8 At the joint of the first shell 110 and the second shell 120, the first shell 110 and the second shell 120 are at least partially inclined inward in the circumferential direction of the abutting surface, and the inclined part is the opening part 111, that is, between the outer surface of the first shell 110 and the second shell 120 and the abutting surface of the first shell 110 and the second shell 120, there is an inclined inward connecting surface, which can be a inclined surface, a chamfer, a rounded chamfer or other structures. In this way, the consumer can use the inclined inward part as a fulcrum to drive the relative rotation of the first shell 110 and the second shell 120. At the same time, by arranging the opening part 111 in this way, the appearance of the shell assembly can be ensured.

[0050] It is to be understood that in the above embodiments, the inclined inward opening part 111 can be arranged along the entire circumference of the joint surface of the first shell 110 and the second shell 120, or can be arranged along part of the circumference, which is not limited here.

[0051] In some other embodiments, the opening portion 111 can be in the form of a convex array or a concave portion on the opposite side of the hinge structure 130, and located at the protruding point of the first shell 110 and the second shell 120, so as to increase the friction between the consumer and the first shell 110 and / or the second shell 120, thereby facilitating the user to drive the relative rotation of the first shell 110 and the second shell 120.

[0052] In some embodiments of the present application, referring to Figure 4 and Figure 8 , the first shell 110 and the second shell 120 are transparent structures, and the shell assembly comprises a shielding structure 150 which is detachably arranged in the containing cavity 140 and abuts against the cavity wall of the containing cavity 140, and the shielding structure 150 is used to shield the hand-made toy 600. Specifically, in the unsealed state, the shielding structure 150 is attached to the inner wall of the containing cavity 140 and wraps the hand-made toy 600 therein, so as to prevent the blind box from being directly observed by the consumer to the hand-made toy 600 in the containing cavity 140 in the unsealed state. After the blind box is unsealed, the shielding structure 150 can be taken out of the containing cavity 140, so that in the state that the shell assembly is not opened, the observer can directly observe the hand-made toy 600 in the containing cavity 140 through the transparent first shell 110 and the second shell 120.

[0053] In some other embodiments, the first shell 110 has a transparent window, and the remaining part except the window is a non-transparent area. Among them, the area corresponding to the transparent window is shielded by the shielding piece in the unsealed state of the blind box.

[0054] In some other embodiments of the present application, neither the first shell 110 nor the second shell 120 is a non-transparent shell, i.e. the user cannot directly observe the hand-made toy 600 in the containing cavity 140 through the first shell 110 and the second shell 120. In this embodiment, the user can only open the first shell 110 and the second shell 120 to make the hand-made toy 600 in the containing cavity 140 appear.

[0055] In some embodiments of the present application, referring to Figure 4 and Figure 8 , the mounting structure 200 is a mounting base which is arranged in the containing cavity 140, and the mounting base has a first mounting portion 210, and the hand-made toy 600 is provided with a second mounting portion 610, and the first mounting portion 210 is used to cooperatively connect with the second mounting portion 610. Among them, the mounting base can be fixedly connected with the first shell 110 and / or the second shell 120, or can be detachably connected with the first shell 110 and / or the second shell 120.

[0056] It is worth understanding that the first mounting portion 210 can be a connecting hole, and the second mounting portion 610 is a connecting column matched with the connecting hole. Of course, the first mounting portion 210 can also be a support column protruding from the surface of the mounting base, and the second mounting portion 610 is a mounting hole matched with the support column. It should be pointed out that the first connecting portion 112 and the second connecting portion 112 can also be other structure forms of matched structures, which are not limited here.

[0057] In the above embodiment, the first mounting portion 210 and the second mounting portion 610 are detachably connected, so that the blind box can have more combination forms with the hand-held 600 by replacing different hand-held 600.

[0058] In some embodiments of the present application, referring to Figure 4 and Figure 8 , the mounting base has a profiling portion 220 matched with the contour of the bottom of the accommodating cavity 140, so that the mounting base is attached to the bottom of the accommodating cavity 140. In this way, when the base is attached to the bottom of the accommodating cavity 140, the base can be prevented from shaking relative to the first shell 110 or the second shell 120.

[0059] In some embodiments of the present application, the mounting structure 200 includes a hanging rope connected to the inner wall of the first shell 110 or the second shell 120, and the hand-held 600 is installed in the accommodating cavity 140 through the hanging rope.

[0060] In the above embodiment, in one possible scenario, when the hand-held is displayed, the hand-held 600 can be swung or rotated by shaking the first shell 110 or the second shell 120, so that the user can observe the various positions of the hand-held 600, which is beneficial to increase the playability of the toy.

[0061] In some embodiments of the present application, referring to Figure 1 , the blind box further includes a connecting ring 400, and the first shell 110 and / or the second shell 120 is provided with a connecting portion 112, and the connecting ring 400 is connected with the connecting portion 112. Specifically, the connecting ring 400 can be directly connected with the connecting portion 112, or indirectly connected through other connecting members. The provision of the connecting portion 112 enables the blind box to be connected with the outside through the connecting portion 112, thereby improving the portability of the blind box.

[0062] In one possible application scenario, the blind box can be hung as a decoration on a backpack, an office desk, etc. through the connecting portion 112 and the connecting ring 400, so as to be displayed in different occasions.

[0063] Exemplarily, the second shell 120 is provided with a connecting portion 112, which is specifically a connecting fixing hole. At least one connecting ring is arranged between the connecting ring 400 and the connecting fixing hole. The size of the connecting ring can be the same as or smaller than the connecting ring 400.

[0064] In this embodiment, the connecting ring 400 is specifically a key ring.

[0065] In some embodiments of the present application, referring to Figure 1 The blind box further comprises an identification plate 500 connected with the connecting ring 400. The identification plate 500 is used to carry information of the hand-made toy 600, such as an identification pattern or a cartoon pattern.

[0066] In some embodiments of the present application, the wall thickness of the first shell 110 and the second shell 120 in the circumferential direction of the shell is not continuously equal. That is, the wall thickness of the first shell 110 and the second shell 120 is not continuously equal, and the inner wall surface and the outer wall surface of the first shell 110 are not parallel, and the inner wall surface and the outer wall surface of the second shell 120 are not parallel. In this way, more colorful light can be received in the accommodating cavity 140.

[0067] In some embodiments of the present application, the overall shape of the shell assembly can be a diamond shape, a square box shape or other shapes.

[0068] Another aspect of the embodiments of the present application discloses a toy, which comprises the blind box as described above, and further comprises a hand-made toy 600 installed in the accommodating cavity 140 through the mounting structure 200.

[0069] In one embodiment, referring to Figure 4 and Figure 5 The mounting structure 200 comprises a first mounting portion 210, and the hand-made toy 600 has a second mounting portion 610. The first mounting portion 210 is in the form of a columnar structure, and the second mounting portion 610 is in the form of a connecting hole which is connected with the columnar structure.

[0070] The toy provided by the embodiment of the present application, the first shell 110 and the second shell 120 enclose the containing cavity 140, the containing cavity 140 is provided with the mounting structure 200, and the hand-held 600 can be mounted in the containing cavity 140 through the mounting structure 200. When the consumer purchases the blind box, the consumer can first make a preliminary selection according to the appearance of the blind box, even if the internal repeated hand-held 600 appears, the positive emotion of the consumer can also be aroused. At the same time, the hand-held 600 is arranged in the containing cavity 140 through the mounting structure 200, and the containing cavity 140 can be opened by making the first locking structure 310 and the second locking structure disengage and driving the first shell 110 and the second shell 120 to rotate, then the hand-held 600 can be separated from the mounting base, and another hand-held 600 can be mounted in the containing cavity 140 through the mounting structure 200, that is, the consumer can obtain a new display effect and diversity by combining different hand-held 600 with a new blind box, thereby providing a creative experience, and the negative emotion of the consumer caused by the same hand-held 600 can also be reduced.

[0071] In the description of the present application, it should be understood that the terms "center", "upper", "lower", "front", "back", "left", "right", "vertical", "horizontal", "top", "bottom", "inner", "outer" and the like indicate the orientation or positional relationship based on the orientation or positional relationship shown in the drawings, and are only for the convenience of describing the present application and simplifying the description, and do not indicate or imply that the device or element referred to must have a particular orientation, be constructed and operated in a particular orientation, and therefore cannot be understood as a limitation on the present application.

[0072] The terms "first", "second" are only for descriptive purposes, and cannot be understood as indicating or implying relative importance or implicitly indicating the number of the technical features indicated. Therefore, the features defined with "first", "second" can explicitly or implicitly include one or more of the features. In the description of the present application, unless otherwise specified, the meaning of "a plurality of" is two or more.

[0073] In the description of the present application, it should be noted that, unless otherwise explicitly specified and limited, the terms "mounting", "connecting", "connecting" should be understood in a broad sense, for example, it can be fixedly connected, or it can be detachably connected, or integrally connected; it can be directly connected, or indirectly connected through an intermediate medium; it can be the communication inside two elements. For those skilled in the art, the specific meaning of the above terms in the present application can be understood according to the specific circumstances.

[0074] In the description of the present application, specific features, structures, materials or characteristics can be combined in any one or more embodiments or examples in a suitable manner.

Claims

1. A blind box, characterized by, The application relates to a blind box, comprising: a shell assembly, comprising a first shell and a second shell connected in rotation, and a containing cavity enclosed by the first shell and the second shell; a mounting structure arranged in the containing cavity, used for connecting with a hand-held toy; a locking assembly, comprising a first locking structure and a second locking structure, the first shell being provided with the first locking structure, the second shell being provided with the second locking structure, and the first locking structure and the second locking structure being connected in cooperation to lock the first shell and the second shell.

2. The blind box of claim 1, wherein, The shell assembly comprises a hinge structure, and the first shell is connected in rotation with the second shell through the hinge structure.

3. The blind box of claim 1 or 2, wherein, At least one of the first shell and the second shell is provided with an opening part, which is located outside the rotation axis of the first shell and the second shell, wherein the opening part is a convex structure or a recessed area compared with the outer wall of the first shell and / or the second shell.

4. The blind box of claim 3, wherein, The opening part is a recessed area of the first shell and the second shell, and the opening part is located at the joint of the first shell and the second shell.

5. The blind box of claim 1, wherein, The first shell and the second shell are transparent structures, and the shell assembly comprises a shielding structure, which is detachably arranged in the containing cavity and abuts against the cavity wall of the containing cavity, and is used for shielding the hand-held toy.

6. The blind box of claim 1, wherein, The mounting structure is a mounting base arranged in the containing cavity, and the mounting base has a first mounting part, the hand-held toy is provided with a second mounting part, and the first mounting part is used for cooperating with the second mounting part.

7. The blind box of claim 6, wherein, The mounting base has a profiling part matched with the contour of the bottom of the containing cavity, so that the mounting base is attached to the bottom of the containing cavity.

8. The blind box of claim 1, wherein, Further comprising a connecting ring, the first shell and / or the second shell is provided with a connecting part, and the connecting ring is connected with the connecting part.

9. The blind box of claim 1, wherein, The wall thickness of the first shell and the second shell in the circumferential direction of the shell is not continuously equal.

10. A toy characterized by The application further relates to a blind box comprising the blind box according to any one of claims 1 to 9 and a hand-held toy mounted in the containing cavity through the mounting structure.