Liftable commodity showing stand for live broadcasting
By designing a height-adjustable product display rack, the problem of incomplete product display caused by differences in the height of the live streamer and the adjustment of the camera position was solved, realizing the complete display of products and efficient sales during the live stream.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- LUOLING TECHNOLOGY (NANCHANG) CO LTD
- Filing Date
- 2025-05-20
- Publication Date
- 2026-05-08
AI Technical Summary
During live-streaming e-commerce, differences in the height of the host and adjustments to the camera position can lead to incomplete product displays, affecting visual appeal and sales conversion rates. Furthermore, frequent adjustments to the display rack position increase workload and risk.
Design a height-adjustable product display rack. Through rotating components and a lifting mechanism, the height and angle of the display rack can be adjusted to ensure that the product is always centered in the picture and remains fully displayed.
It improved the visual effects of the live stream and the efficiency of product display, reduced the workload and risks for staff, and enhanced the smoothness of the live stream and the completeness of the product display.
Smart Images

Figure CN224206539U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the technical field of live-streaming e-commerce, and in particular to a height-adjustable product display rack for live-streaming. Background Technology
[0002] Live-streaming e-commerce refers to the practice in the entertainment industry of selling products while live-streaming. Hosts promote products during the live stream, and are also known as product recommenders. Product display racks are frequently used during live-streaming e-commerce to showcase the goods being sold.
[0003] In live-streaming product demonstrations, the varying heights of the hosts necessitate adjustments to the camera setup. When the camera height is adjusted to accommodate the host's height, staff need to reposition the display stands to ensure the products are adequately showcased. However, due to distance considerations, this adjustment may prevent viewers from clearly seeing product details, impacting the display's effectiveness and sales conversion rate. Furthermore, frequent stand repositioning not only increases staff workload but can also reduce stand stability, increasing the risk of products falling. Moreover, each adjustment requires replanning the stand's placement, disrupting the live stream's flow and efficiency, causing inconvenience. Utility Model Content
[0004] This utility model aims to at least partially solve one of the technical problems in the above-mentioned technologies.
[0005] Therefore, one objective of this utility model is to propose a liftable product display rack for live streaming, which can replace the traditional fixed structure product display rack with a liftable type. When adjusting the height of the camera, the display rack can be raised or lowered to ensure that the product is always centered in the frame and fully displayed.
[0006] To achieve the above objectives, the first aspect of this utility model proposes a height-adjustable product display rack for live streaming, comprising: a display rack, a rotating assembly, and a lifting mechanism. The rotating assembly is disposed on the bottom wall of the display rack. The lifting mechanism includes multiple telescopic rods, a base plate, three mounting brackets, three power sources, and a telescopic tube. The multiple telescopic rods are equidistantly disposed on the bottom wall of the rotating assembly. The base plate is connected to the other end of the telescopic rods. The three mounting brackets are respectively disposed on the base plate. The three power sources are respectively installed in their respective mounting brackets. The bottom wall of the telescopic tube is connected to the upper wall of the base plate, and the upper wall of the telescopic tube is connected to the rotating assembly.
[0007] In addition, the liftable product display rack for live streaming proposed in this utility model may also have the following additional technical features:
[0008] Specifically, the rotating assembly includes a speed reducer, a drive unit, a mounting base, and a connecting plate. The speed reducer is located at the bottom of the display rack, the output shaft of the drive unit is connected to the speed reducer, the mounting base is located outside the drive unit, the connecting plate is connected to the bottom wall of the mounting base, a limit groove is formed on the upper wall of the connecting plate, and the display rack is installed in the limit groove.
[0009] Specifically, multiple lights are installed on the outer walls of the display rack and the connecting plate.
[0010] Specifically, the display rack is equipped with a display stand.
[0011] Specifically, foot pads are evenly spaced on the bottom wall of the base plate.
[0012] Compared with existing technologies, this utility model has the following advantages: it can replace the traditional fixed structure of the product display rack with a lifting type. When the camera is adjusted upward, the display rack can be raised to maintain the optimal visual distance between the product and the lens; when the camera is adjusted downward, the display rack can be adjusted downward to ensure that the product is always centered in the frame and fully displayed. This effectively solves the problem of product display caused by differences in the height of the broadcaster and the adjustment of the camera position, significantly improving the visual effect of the live broadcast and the efficiency of product presentation.
[0013] Additional aspects and advantages of this invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. Attached Figure Description
[0014] The above and / or additional aspects and advantages of this utility model will become apparent and readily understood from the following description of the embodiments taken in conjunction with the accompanying drawings, in which:
[0015] Figure 1 This is a schematic diagram of a height-adjustable product display rack for live streaming according to an embodiment of the present invention;
[0016] Figure 2 This is a schematic diagram of the lifting mechanism of a liftable merchandise display rack for live streaming according to an embodiment of the present invention;
[0017] Figure 3 This is a schematic diagram of the rotating assembly of a liftable merchandise display rack for live streaming according to an embodiment of the present invention.
[0018] Reference numerals: 1. Display rack; 2. Rotating assembly; 21. Reducer; 22. Drive unit; 23. Mounting base; 24. Limiting groove; 25. Connecting plate; 3. Lighting lamp; 4. Lifting mechanism; 41. Telescopic rod; 42. Base plate; 43. Mounting bracket; 44. Power source; 45. Telescopic tube; 5. Display stand; 6. Foot pad. Detailed Implementation
[0019] The embodiments of this utility model are described in detail below. Examples of these embodiments are shown in the accompanying drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below with reference to the accompanying drawings are exemplary and intended to explain this utility model, and should not be construed as limiting this utility model.
[0020] The following describes an embodiment of the present invention with reference to the accompanying drawings: a height-adjustable product display rack for live streaming.
[0021] like Figures 1-3 As shown in the figure, the liftable product display rack for live streaming according to this utility model embodiment includes: display rack 1, rotating component 2 and lifting mechanism 4.
[0022] The rotating component 2 is located on the bottom wall of the display rack 1.
[0023] The lifting mechanism 4 includes multiple telescopic rods 41, a base plate 42, three mounting brackets 43, three power sources 44, and telescopic pipes 45.
[0024] Multiple telescopic rods 41 are equidistantly arranged on the bottom wall of the rotating component 2. The bottom plate 42 is connected to the other end of the telescopic rods 41. Three mounting brackets 43 are respectively arranged on the bottom plate 42. Three power sources 44 are respectively installed in the corresponding mounting brackets 43. The bottom wall of the telescopic tube 45 is connected to the upper wall of the bottom plate 42, and the upper wall of the telescopic tube 45 is connected to the rotating component 2.
[0025] It should be noted that the three power sources 44 described in this embodiment are all electric actuators.
[0026] Specifically, when the height of the display rack 1 needs to be adjusted, the staff can use an external control device to activate the power source 44 inside the mounting frame 43. At this time, the power source 44 will push the display rack 1 to move upward. During the upward movement of the display rack 1, the telescopic rod 41 will limit the movement trajectory of the display rack 1, and the telescopic tube 45 will extend and retract accordingly. In this way, the telescopic tube 45 can hide the telescopic rod 41, the mounting frame 43 and the power source 44, thereby protecting them and improving their aesthetics.
[0027] In one embodiment of this application, such as Figure 3 As shown, the rotating assembly 2 includes a speed reducer 21, a drive component 22, a mounting base 23, and a connecting plate 25.
[0028] The reducer 21 is located at the bottom of the display rack 1, the output shaft of the drive 22 is connected to the reducer 21, the mounting base 23 is located outside the drive 22, the connecting plate 25 is connected to the bottom wall of the mounting base 23, the upper wall of the connecting plate 25 is provided with a limiting groove 24, and the display rack 1 is installed in the limiting groove 24.
[0029] It is understood that the driving component 22 described in this embodiment is a drive motor, and the reduction component 21 described in this embodiment is a speed reducer. The speed of the driving component 22 is reduced by the speed reducer 21, so that the audience can better observe the displayed products.
[0030] Specifically, when it is necessary to rotate the display rack 1 to fully display all the products on the shelf, the staff can use an external control device to activate the drive component 22 inside the mounting base 23. At this time, the drive component 22 will decelerate the decelerator 21 and drive the display rack 1 to rotate along the inner wall of the limiting groove 24, thereby fully displaying all the products on the display rack 1.
[0031] In one embodiment of this application, such as Figures 1-2 As shown, multiple lighting lamps 3 are respectively installed on the outer wall of the display rack 1 and the outer wall of the connecting plate 25.
[0032] It is understandable that multiple lighting lamps 3 installed on the outer walls of the display rack 1 and the connecting plate 25 provide sufficient light for the merchandise, thereby enabling viewers to better observe the merchandise.
[0033] In one embodiment of this application, such as Figure 1 As shown, a display stand 5 is installed on the display rack 1.
[0034] It is understandable that by setting up a display stand 5 on the display rack 1, some items that need to be fully displayed can be displayed, because the display stand 5 is in a relatively obvious and unobstructed position.
[0035] In one embodiment of this application, such as Figure 1 As shown, foot pads 6 are provided at equal intervals on the bottom wall of the base plate 42.
[0036] Understandably, the foot pads 6, which are equidistantly arranged on the bottom wall of the base plate 42, can support the display rack 1.
[0037] In summary, traditional fixed product display racks can be replaced with lift-up racks. When the camera is adjusted upwards, the rack can be raised to maintain the optimal visual distance between the product and the lens; when the camera is adjusted downwards, the rack can be lowered to ensure the product is always centered in the frame and fully displayed. This effectively solves the product display problems caused by differences in the host's height and camera position adjustments, significantly improving the visual effect of the live stream and the efficiency of product presentation.
[0038] In the description of this specification, the terms "first" and "second" are used for descriptive purposes only and should not be construed as indicating or implying relative importance or implicitly specifying the number of indicated technical features. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one of that feature. In the description of this utility model, "a plurality of" means at least two, such as two, three, etc., unless otherwise explicitly specified.
[0039] In the description of this specification, the references to terms such as "one embodiment," "some embodiments," "example," "specific example," or "some examples," etc., indicate that a specific feature, structure, material, or characteristic described in connection with that embodiment or example is included in at least one embodiment or example of the present invention. In this specification, the illustrative expressions of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the specific features, structures, materials, or characteristics described may be combined in any suitable manner in one or more embodiments or examples. Moreover, without contradiction, those skilled in the art can combine and integrate the different embodiments or examples described in this specification, as well as the features of different embodiments or examples.
[0040] Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention. Those skilled in the art can make changes, modifications, substitutions and variations to the above embodiments within the scope of the present invention.
Claims
1. A height-adjustable product display rack for live streaming, characterized in that, include: Display racks, rotating components, and lifting mechanisms, among which, The rotating component is mounted on the bottom wall of the display rack; The lifting mechanism includes multiple telescopic rods, a base plate, three mounting brackets, three power sources, and telescopic pipes, wherein... Multiple telescopic rods are equidistantly arranged on the bottom wall of the rotating assembly, and the bottom plate is connected to the other end of the telescopic rods; The three mounting brackets are respectively mounted on the base plate; The three power sources are respectively installed in the corresponding mounting brackets; The bottom wall of the telescopic tube is connected to the upper wall of the base plate; and the upper wall of the telescopic tube is connected to the rotating assembly.
2. The height-adjustable product display rack for live streaming according to claim 1, characterized in that, The rotating assembly includes a speed reduction component, a driving component, a mounting base, and a connecting plate, wherein, The speed reduction component is located at the bottom of the display rack; The output shaft of the drive component is connected to the reducer component; The mounting base is disposed outside the drive component; The connecting plate is connected to the bottom wall of the mounting base; The upper wall of the connecting plate has a limiting groove, and the display rack is installed in the limiting groove.
3. The height-adjustable product display rack for live streaming according to claim 2, characterized in that, The outer wall of the display rack and the outer wall of the connecting plate are each equipped with multiple lighting lamps.
4. The height-adjustable product display rack for live streaming according to claim 1, characterized in that, The display rack is equipped with a display stand.
5. The height-adjustable product display rack for live streaming according to claim 1, characterized in that, The bottom wall of the base plate is provided with foot pads at equal intervals.