An advertising billboard display shelf and a refrigerator therefor

Abstract

The utility model relates to the technical field of refrigerator advertisement display, provide an advertising board display shelf and its refrigerator, including frame body, the frame body includes front plate, backboard, side plate and top plate, front plate, backboard and side plate define the mounting groove, the front plate is provided with through -hole, the through -hole is provided with display screen, is used to show dynamic advertisement information, the bottom of front plate is hinged with advertising board, is used to show static advertisement information, attracts the attention of consumer.

Description

Technical Field

[0001] This utility model relates to the field of refrigerated display technology, and in particular to an advertising display shelf and its refrigerated cabinet. Background Technology

[0002] In supermarkets, convenience stores, and other commercial settings, refrigerated display cases have become crucial areas for product display and promotion. Currently, the shelf structures of refrigerated display cases on the market are relatively simple, primarily serving to hold goods, lacking effective marketing and promotional methods. Some refrigerated display cases use advertising posters on the exterior for advertising; however, the content is inconvenient to update, and the display format is relatively fixed, lacking dynamism and appeal, making it difficult to attract consumer attention. Utility Model Content

[0003] In view of the problems in the existing technology, such as the inconvenience of updating the content of advertising posters on the outside of refrigerators and the relatively fixed advertising display format, which makes it difficult to attract consumers' attention, the first objective of this utility model is to provide an advertising display shelf, including a frame, the frame including a front panel, a rear panel, a side panel and a top panel, the front panel, the rear panel and the side panel defining the mounting groove, the front panel having a through hole, the display screen being installed at the through hole, and the advertising board being hinged to the bottom of the front panel.

[0004] Specifically, a reinforcing plate is provided between the front plate and the rear plate, and the two ends of the reinforcing plate are fixedly connected to the inner sides of the two side plates respectively.

[0005] Specifically, bolt holes are provided in the side plate and the rear plate.

[0006] Specifically, a fixing frame is provided on the inner side of the front panel, the fixing frame covers the edge of the display screen, and bolt holes are provided around the fixing frame. The fixing frame is fixedly connected to the front panel by bolts, and the display screen is clamped and fixed between the front panel and the fixing frame.

[0007] Specifically, the billboard is hinged to the bottom of the front panel.

[0008] Specifically, one end of the hinge is fixedly connected to the rear side of the front panel by bolts, and the other end of the hinge is welded to the rear side of the billboard.

[0009] Specifically, the billboard has grooves on its upper and lower sides, and at least one end of the groove has an opening. An advertising board that can be inserted into or removed from the opening is placed inside the groove.

[0010] Specifically, the rear panel is provided with a maintenance window, the edge of the maintenance window is provided with a bend, the bend forms a mounting groove in the maintenance window, a back plate is provided in the mounting groove, and a wiring hole is provided in the back plate.

[0011] Specifically, a clearance groove is provided in the bent portion located on the upper side of the back plate, which matches the bolt hole position of the fixing frame.

[0012] The second objective of this utility model is to provide a refrigerator, including a cabinet body, a cabinet door at the top of the cabinet body, and the aforementioned advertising display shelf at the rear of the cabinet body, with the lower end of the advertising sign abutting against the cabinet door.

[0013] Compared with the prior art, the beneficial effects of this utility model are as follows:

[0014] 1. This utility model provides an advertising display shelf and a refrigerator equipped with the advertising display shelf. The display screen in the front panel displays dynamic advertising information, and the advertising board hinged to the lower side of the front panel displays static advertising information, thereby attracting consumers' attention.

[0015] 2. The billboard is equipped with sliding grooves on the top and bottom sides. The advertising board can be inserted into the groove through the opening on one side of the groove, or taken out of the groove. Merchants can replace the advertising board at any time according to their own needs.

[0016] 3. The billboard is designed on the back of the cabinet door at an angle of 45°-75°, which can clearly present the content to be displayed to consumers, and adopts a rotating design to avoid obstructing the locking of the glass door. Attached Figure Description

[0017] Figure 1 This is a schematic diagram of the assembly of the advertising display shelf of this utility model;

[0018] Figure 2 This is a schematic diagram of the front side of the billboard display shelf of this utility model;

[0019] Figure 3 This is a schematic diagram of the rear structure of the billboard display shelf of this utility model;

[0020] Figure 4 This is a schematic diagram of the internal structure of the advertising display shelf of this utility model;

[0021] Figure 5 This is an enlarged view of the assembly structure of this utility model.

[0022] Reference numerals in the attached diagram: 1. Frame; 2. Billboard; 3. Display screen; 4. Front panel; 5. Rear panel; 6. Side panel; 7. Top panel; 8. Reinforcing plate; 9. Slide groove; 10. Fixture; 11. Advertising board; 12. Hinge; 13. Bending part; 14. Clearance groove; 15. Back panel; 16. Cable routing hole; 17. Cabinet; 18. Cabinet door; 19. Lock. Detailed Implementation

[0023] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings of the embodiments. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments. Based on the embodiments of the present utility model, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the protection scope of the present utility model. The specific implementation of the present utility model will be described in detail below with reference to specific embodiments.

[0024] like Figures 1-5 As shown, this utility model provides an advertising display shelf, which is installed on the rear side of a horizontal freezer. The front panel 4 of the shelf is equipped with a display screen 3 for displaying dynamic advertisements, and the lower side of the front panel 4 is hinged to an advertising board 2 for displaying static advertisements. The advertising board 2 adopts a hinged design to avoid the advertising board 2 interfering with the locking of the freezer glass door.

[0025] The advertising display shelf includes a frame 1, which comprises a front panel 4, a rear panel 5, side panels 6, and a top panel 7. The front panel 4, rear panel 5, and side panels 6 define mounting grooves. A reinforcing plate 8 is provided between the front panel 4 and the rear panel 5, with both ends of the reinforcing plate 8 fixedly connected to the inner sides of the side panels 6 to improve the strength of the frame 1. The side panels 6 have strip bolt holes for connecting to the side walls of the freezer, and the rear panel 5 has multiple bolt holes for connecting to the rear of the freezer. The freezer is fixedly connected to the freezer on three sides by bolts, and the freezer is embedded in the mounting groove and fixedly connected to the frame 1.

[0026] The front panel 4 has a through hole, and the display screen 3 is located at the through hole and fixedly installed inside the front panel 4. It is used to play dynamic video advertisements, product introductions, promotional information, and product prices in the cabinet. Compared with traditional static advertisements, it can more effectively attract consumers' attention and improve the product promotion effect. The inside of the front panel 4 is provided with a square bracket 10 for fixing the display screen 3. The bracket 10 covers the edge of the display screen 3 and has bolt holes around its perimeter. The bracket 10 is installed to the inside of the front panel 4 with bolts, clamping and fixing the display screen 3 between the front panel 4 and the bracket 10.

[0027] An advertising board 2 is hinged to the lower side of the front panel 4. The lower end of the advertising board 2 abuts against the surface of the cabinet door 18. The advertising board 2 can display current promotional information of the freezer, the prices of products inside the freezer, and other information. Slides 9 are provided on the upper and lower sides of the advertising board 2. At least one end of each slide 9 has an opening, and an advertising panel 11 can be inserted into or removed through the opening within the slide 9, allowing merchants to easily replace the advertising panel 11 according to promotional needs or changes in product prices. The advertising board 2 is hinged to the frame 1 via a hinge 12. One end of the hinge 12 is bolted to the rear side of the front panel 4, and the other end is welded to the rear side of the advertising board 2. The advertising board 2 and the hinge 12 are detachable.

[0028] The billboard 2 features a rotating design to avoid obstructing the locking of the glass door 18. The lock 19 of the cabinet door 18 is typically located at the rear. During use of the freezer, when it is necessary to close and lock the glass door 18, the billboard 2 can be lifted first, and then the door can be locked. Furthermore, due to the detachable design of the billboard 2, the sheet metal parts can be powder-coated more thoroughly, ensuring the coating quality of the sheet metal surface and improving its corrosion resistance and aesthetics. If the billboard 2 is damaged later, the detachable design makes replacement and repair more convenient and faster, reducing maintenance costs.

[0029] A maintenance window is provided in the rear panel 5, through which the display screen 3 and the billboard 2 can be repaired and replaced. The edge of the maintenance window has a bend 13, and the bend 13 located on the upper side of the back panel 15 has a clearance groove 14 that matches the bolt holes of the mounting bracket 10, so as to prevent the bend 13 from obstructing the installation and fixation of the mounting bracket 10. The bend 13 forms an installation groove in the maintenance window, and the back panel 15 is installed in the installation groove. The back panel 15 is fixedly connected to the frame 1 by bolts to close the inner cavity of the frame 1. A cable routing hole 16 is provided in the back panel 15, through which the cables of the display screen 3 pass out of the frame 1.

[0030] This utility model also provides a freezer, including a cabinet body 17, which can be a horizontal freezer or other refrigeration equipment. A cabinet door 18 is provided on the top of the cabinet body 17, and an advertising display shelf is provided on the rear side of the cabinet body 17. The frame 1 is bolted to the back panel 5 and side panel 6 respectively, connecting them to the back and side of the cabinet body 17. An advertising sign 2 is hinged to the underside of the front panel 4, with its lower end abutting against the cabinet door 18. The advertising sign 2 has an angle of 45°-75°, clearly displaying the desired content to consumers. Furthermore, the advertising sign 2 is rotatable, allowing it to be lifted to avoid obstructing the locking of the cabinet door 18.

[0031] The above description is merely a preferred embodiment of this utility model and is not intended to limit the utility model in any other way. Any person skilled in the art may make changes or modifications to the above-disclosed technical content to create equivalent embodiments. However, any simple modifications, equivalent changes, and modifications made to the above embodiments based on the technical essence of this utility model without departing from its technical solution shall still fall within the protection scope of this utility model.

Claims

1. An advertising display shelf, characterized in that, The frame (1) includes a front plate (4), a rear plate (5), a side plate (6) and a top plate (7). The front plate (4), the rear plate (5) and the side plate (6) define a mounting groove. A through hole is provided in the front plate (4), and a display screen (3) is provided at the through hole. An advertising board (2) is hinged to the bottom of the front plate (4).

2. The billboard display shelf according to claim 1, characterized in that, A reinforcing plate (8) is provided between the front plate (4) and the rear plate (5), and the two ends of the reinforcing plate (8) are fixedly connected to the inner sides of the two side plates (6).

3. The billboard display shelf according to claim 1, characterized in that, Bolt holes are provided in the side plate (6) and the rear plate (5).

4. The billboard display shelf according to claim 1, characterized in that, A fixing frame (10) is provided on the inner side of the front plate (4). The fixing frame (10) covers the edge of the display screen (3). Bolt holes are provided around the fixing frame (10). The fixing frame (10) is fixedly connected to the front plate (4) by bolts. The display screen (3) is clamped and fixed between the front plate (4) and the fixing frame (10).

5. The billboard display shelf according to claim 1, characterized in that, The billboard (2) is hinged to the bottom of the front panel (4) via a hinge (12).

6. The billboard display shelf according to claim 5, characterized in that, One end of the hinge (12) is fixedly connected to the rear side of the front plate (4) by bolts, and the other end of the hinge (12) is welded to the rear side of the billboard (2).

7. The billboard display shelf according to claim 1, characterized in that, The billboard (2) is provided with a sliding groove (9) on the upper and lower sides respectively. At least one end of the sliding groove (9) is provided with an opening. An advertising board (11) that can be inserted or removed from the opening is provided in the sliding groove (9).

8. The billboard display shelf according to claim 4, characterized in that, The rear panel (5) is provided with a maintenance window, and the edge of the maintenance window is provided with a bend (13). The bend (13) forms an installation groove in the maintenance window, and a back plate (15) is provided in the installation groove. The back plate (15) is provided with a wiring hole (16).

9. The billboard display shelf according to claim 8, characterized in that, A clearance groove (14) matching the bolt hole position of the fixing frame (10) is provided in the bend (13) located on the upper side of the back plate (15).

10. A freezer, characterized in that, Includes a cabinet (17), the top of which is provided with a cabinet door (18), and the rear side of the cabinet (17) is provided with an advertising display shelf as described in any one of claims 1-9, and the lower end of the advertising sign (2) abuts against the cabinet door (18).

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