Intelligent presentation device

The intelligent presentation device addresses visibility gaps in retail displays by using eye-tracking to adjust product placement and presentation strategies, enhancing appeal and sales through real-time consumer interaction and convenience.

DE202026100637U1Active Publication Date: 2026-04-02ES DECORATION & PRODUCTION LTD NT
View PDF 0 Cites 0 Cited by

Patent Information

Authority / Receiving Office
DE · DE
Patent Type
Utility models
Current Assignee / Owner
Filing Date
2026-02-06
Publication Date
2026-04-02

AI Technical Summary

Technical Problem

The challenge in retail presentation is the limited visibility and sales performance of merchandise displayed above and below the middle areas in display cabinets, with existing solutions failing to dynamically adjust content based on consumer gaze to enhance appeal and sales.

Method used

An intelligent presentation device with integrated eye-tracking technology that adjusts product placement and presentation strategies in real-time based on consumer gaze, using displacement mechanisms, lighting effects, and information display adaptations to attract attention and improve visibility.

Benefits of technology

Enhances product appeal and sales performance by dynamically adapting content to consumer gaze, reducing visibility gaps, and improving shopping convenience through real-time feedback and interaction, particularly benefiting the elderly and those with disabilities.

✦ Generated by Eureka AI based on patent content.

Smart Images

  • Figure 00000000_0000_ABST
    Figure 00000000_0000_ABST
Patent Text Reader

Abstract

Intelligent presentation device with a frame, characterized in that several presentation units are arranged within the frame, wherein the presentation unit comprises a fixed space (1) and a movable space (2) for placing goods, wherein the movable space (2) is provided with a displacement arrangement which is movably arranged within the fixed space (1), wherein the frame is provided with an induction arrangement (3), wherein the induction arrangement (3) is connected to the displacement arrangement of the movable space (2), wherein a displacement signal is output from the induction arrangement (3) to control the displacement arrangement, wherein the movable space (2) is driven by the displacement arrangement to move forward and backward relative to the fixed space (1).
Need to check novelty before this filing date? Find Prior Art

Description

TECHNICAL AREA

[0001] The present utility model relates to the technical field of product presentation, in particular to an intelligent presentation device. STATE OF THE ART

[0002] In the realm of retail presentation, the "merchandise display cabinet" serves as a bridge between goods and consumers, and its design and layout have a significant impact on sales performance. In particular, the height and size of the display location are directly related to product visibility and the sales conversion rate. However, a long-standing challenge is that, while the middle display areas typically maximize product appeal, the areas above and below them face a dual dilemma of presentation impact and sales performance due to their limited visibility. The substantial gap between these two aspects urgently needs to be addressed.

[0003] Eye movement tracking is the process of measuring eye movement. For eye movement technology, data such as gaze duration, gaze path, and gaze frequency are extracted from recordings of eye movements, allowing for further investigation of an individual's internal cognitive processes. More specifically, image processing technology is performed using instruments and devices to locate the pupil's position and obtain coordinates. The gaze point or fixation point is calculated using a specific algorithm, enabling the system to know where and when you are looking. Eye movement-related technologies represent a hot research area in the fields of computer vision and human-computer interaction. The classification of eye movement data is frequently used in market research and other areas.In marketing research, eye-tracking is a key tool for objectively reflecting consumer attention and spontaneous feedback to marketing information. Consumer eye-tracking data helps marketers investigate consumer purchase intentions.

[0004] How eye-tracking and human motion capture technologies can be efficiently used to translate them into practical presentation optimization strategies remains a technical challenge that urgently needs to be addressed. More importantly, the market lacks an innovative solution that cleverly combines eye-tracking technology with display stand design to dynamically adjust the presented content to the consumer's line of sight in real time. This would effectively reduce the gap in presentation impact between the areas above and below, thereby comprehensively improving product appeal and sales performance.

[0005] Therefore, an intelligent presentation system with integrated eye-tracking technology is being developed. This system not only allows for the precise capture of consumers' lines of sight but also enables the intelligent adaptation of the presentation strategy based on eye-tracking data, particularly for the optimized presentation of areas above and below. This has become a technological bottleneck that urgently needs to be overcome in the current field of business presentations, and it is also key to improving the overall presentation impact and boosting sales. CONTENTS OF THE PRESENT USE SAMPLE

[0006] The present utility model provides an intelligent presentation device to solve the prior art technical problems, enabling the tracking of the customer's eyeball position and product presentation information to be presented to customers, thereby attracting their attention to the goods and enhancing their perceived value. This, in turn, stimulates customers to make a purchase.

[0007] The technical solution of the present utility model lies in an intelligent presentation device with a frame, wherein several presentation units are arranged within the frame, the presentation unit comprising a fixed space and a movable space for placing goods, the movable space being provided with a displacement arrangement which is movably arranged within the fixed space, the frame being provided with an induction arrangement, the induction arrangement being connected to the displacement arrangement of the movable space, a displacement signal being output from the induction arrangement to control the displacement arrangement, the movable space being driven by the displacement arrangement to move forwards and backwards relative to the fixed space.

[0008] Furthermore, the induction arrangement includes an eye-tracking camera for tracking and collecting the rotating gaze position of the customer's eyeball, wherein a controller and a power supply are arranged within the frame, the eye-tracking camera being connected and arranged at the top of the frame, the power supply being electrically connected to the controller, the eye-tracking camera and the displacement arrangement, the controller being signal-wise connected to the eye-tracking camera and the displacement arrangement, a displacement signal being output by the controller to trigger the moving space of the corresponding item, so that the displacement arrangement performs an extension action to give the user real-time feedback when it is detected by the eye-tracking camera.that the dwell position and dwell time of the user's line of sight remain on a specific product.

[0009] Furthermore, it is provided that the displacement arrangement has a slide rail arranged symmetrically on the bottom of the movable space, wherein the movable space is provided with a displacement cylinder to drive its sliding displacement on the slide rail.

[0010] Furthermore, it is provided that the movable space is equipped with an information presentation device, wherein the information presentation device is articulated above the movable space, and wherein the information presentation device is equipped with a turning mechanism to drive its angle of rotation.

[0011] Furthermore, it is provided that the reversing mechanism includes a reversing motor, wherein the output end of the reversing motor is articulated to the information presentation device in order to drive the angle of rotation of the information presentation device by the reversing motor.

[0012] Furthermore, it is provided that the presentation unit is also equipped with a light module, wherein the light module comprises an LED light strip arranged around the front end of the fixed space and a spotlight arranged above the movable space, the spotlight facing the goods placed in the movable space.

[0013] Furthermore, it is provided that the induction arrangement includes a weight detection module located on the floor of the moving space, wherein an information presentation screen is arranged on the top of the frame, wherein the weight detection module is connected to the information presentation screen via a signal, and wherein a signal is output from the weight detection module to trigger the playback of the information presentation video of the corresponding goods by the information presentation screen when the goods are picked up in the moving space, resulting in a change in weight.

[0014] Furthermore, it is provided that the presentation unit layer consists of the several presentation units, wherein the lower presentation unit layer of the multi-layered presentation unit layer extends outwards relative to the upper presentation unit layer, so that the device as a whole is arranged in stages.

[0015] Furthermore, it is provided that the frame has a back plate and side plates arranged on both sides of the back plate, wherein a layer of presentation units divided into several layers by several shelf plates is arranged laterally between the side plates on both sides, wherein presentation units are arranged longitudinally on the shelf plate, which are divided into a plurality by several partition plates.

[0016] Furthermore, it is planned that the multitude of presentation units are arranged in an array.

[0017] Compared to the prior art, the present utility model has the following advantageous effects: 1. The induction loop and the displacement loop are arranged to capture the customer's gaze position and viewing time, in combination with eye-tracking technology and the design of the display stand, as well as through the eye-tracking camera. When the customer views a specific product for a certain period, the device can attract the customer's attention through dynamic effects such as LED flashes and the displacement loop's projection, making it easier for the customer to continue observing the product's details. This prevents the product from being obstructed by its placement, further enhancing its appeal.This real-time feedback and interaction mechanism helps stimulate customers' purchase impulses to boost sales conversions. The presented content can be dynamically adapted to the consumer's real-time line of sight, effectively reducing the gap in presentation impact between the areas above and below. Simultaneously, it draws customers' attention to specific products, increasing their visibility and the number of choices available. This device's presentation method contributes to increased sales efficiency and a better customer shopping experience, thereby comprehensively improving product appeal and sales performance. 2. The entire unit is equipped with a stepped slope, making the merchandise in the display area below easier to view and access, thus effectively reducing the common problem of visual dead ends in conventional display cabinets. This allows the merchandise to be fully presented in all areas, thereby improving the overall presentation effect. 3. This device is equipped with a rotating mechanism that allows the information display to be turned outwards to adjust the angle, enabling customers to easily read information such as prices and product details while standing. This significantly improves shopping convenience by eliminating the need to frequently bend down to check prices. Turning the price tag over makes the price information clear at a glance, facilitating quick decisions and improving shopping efficiency. At the same time, the absence of bending demonstrates a humanistic approach to customer service. This design significantly enhances the shopping experience for the elderly, people with physical disabilities, or those with back problems, thereby improving the store's customer service and overall customer satisfaction. BRIEF DESCRIPTION OF THE DRAWING Fig. Figure 1 is a schematic representation of the structure according to the present utility model; Fig. Figure 2 is a schematic representation of the static state of a movable space according to the present utility model; Fig. Figure 3 is a schematic representation of the dynamic state of a moving space according to the present utility model; Fig. Figure 4 is a schematic representation of the structure according to embodiment V of the present utility model; Fig. Figure 5 is a schematic representation of the structure of a frame according to the present utility model; Fig. Figure 6 is a schematic representation of the position of a light module according to the present utility model; Fig. Figure 7 is a schematic representation of a control system according to the present utility model.

[0018] Reference symbols: 1. Fixed space, 2. Movable space, 3. Induction loop, 4. Eye tracking camera, 5. Slide rail, 6. Information presentation device, 7. Reversing motor, 8. LED light strip, 9. Spotlight, 10. Information presentation screen, 11. Back panel, 12. Side panel, 13. Shelf panel, 14. Divider panel. DETAILED DESCRIPTION

[0019] The following section clearly and completely describes the concept, specific structure, and technical implications of the present utility model, in combination with the embodiments and drawings, to fully understand its purpose, solutions, and effects. It should be noted that the embodiments in the present application and the features in the embodiments may be combined, provided there is no contradiction.

[0020] It should be noted that, unless otherwise specified, when a particular feature is described as being attached or connected to another feature, it may be attached or connected directly or indirectly. Furthermore, the descriptions of top, bottom, left, right, above, under, etc., used in this utility model refer only to the relative positions of the components of this utility model in the drawings.

[0021] Furthermore, all technical and scientific terms used herein have the same meaning as they are usually understood by a person skilled in the art, unless otherwise defined. The terms used in this description serve only to describe specific embodiments and not to limit the scope of this utility model. The term and / or used herein encompasses any combination of one or more related elements listed.

[0022] It is understood that, although the terms first, second, third, etc. may be used in the present disclosure to describe different components, these components should not be limited to these terms. These terms merely serve to distinguish components of the same type from one another. For example, the first component may also be referred to as the second component, and the second component may also be referred to as the first component, without departing from the scope of the present invention.

[0023] As in Fig. Figure 1 shows embodiment I of the present utility model. The present utility model provides an intelligent presentation device with a frame, wherein several presentation units are arranged within the frame, each presentation unit being an independent space for presenting different goods, the interior of the presentation unit being divided into a fixed space 1 and a movable space 2, the fixed space 1 being primarily used for mounting the sliding arrangement and providing structural support, the movable space 2 being used for placing and presenting different goods, thus enabling a dynamic presentation by means of a sliding arrangement, the induction arrangement 3 comprising an eye-tracking camera 4 for tracking and collecting the rotating gaze position of the customer's eyeball.wherein the eye tracking camera 4 has a function to capture and analyze the user's eye movements and to detect the user's gaze position and dwell time, wherein the eye tracking camera 4 is configured with an image processing algorithm program to perform the user's eye tracking, wherein a controller and a power supply are arranged within the frame, wherein the eye tracking camera 4 is connected and arranged at the top of the frame, wherein the power supply is electrically connected to the controller, the eye tracking camera 4 and the displacement arrangement, so that the entire system is supplied with the necessary electrical energy to ensure the proper functioning of all electronic components,wherein the power supply is a DC power supply or an AC-to-DC power supply and is equipped with safety measures such as overload protection and short-circuit protection, wherein the controller is connected via signaling to the eye tracking camera 4 and the displacement arrangement, wherein the data transmitted by the eye tracking camera 4 is received by the controller so that, after processing and analysis, the user's gaze position and gaze time are assessed according to standard logic and a control signal is sent to the corresponding displacement arrangement to instruct it to perform an extension action, wherein the controller may also have data processing, storage and network communication functions for remote monitoring and debugging, e.g. the use of multiple presentation units as virtual selection areas, wherein a displacement signal is output by the controller.to trigger the movable space 2 of the corresponding item, so that the displacement arrangement performs an extension action to give the user real-time feedback when it is detected by the eye-tracking camera 4 that the dwell position and dwell time of the user's line of sight remain on a particular item, which is equivalent to selecting the presentation unit area assigned to the item.

[0024] The following is the basic operating principle of the device: When the user stands in front of the device, the eye-tracking camera 4 begins to operate, continuously monitoring and recording the user's eye movements. If the system detects that the user's line of sight remains on a particular product for longer than a preset time threshold (e.g., 2 seconds), this behavior is recognized by the controller as attention. A command is then sent to the displacement mechanism in the moving space 2 of the presentation unit, causing the moving space 2 to expand forward. This brings the products closer to the user, providing intuitive, real-time feedback to increase the user's sense of engagement and desire to purchase.

[0025] Furthermore, if the system detects that the user's line of sight remains on a particular item for longer than a preset time threshold (e.g., 2 seconds) before instructions are sent to the movement mechanism, this behavior is recognized by the controller as an observation, triggering instructions for the lighting module. This causes the lighting module of the presentation unit associated with the item to monitor the lighting, such as continuously illuminating it, using a breathing effect, and employing color gradients to further stimulate the user's desire to view the item.Furthermore, it is provided that the presentation unit is also equipped with a light module, wherein the light module comprises an LED light strip 8 arranged around the front end of the fixed space 1 and a spotlight 9 arranged above the movable space 2, wherein the spotlight 9 is directed towards the goods placed in the movable space 2, wherein the control system is connected to the LED light strip 8 and the spotlight 9 via a signal system, as shown in the specific structure in . Fig. Figure 6 shows that, for example, if the user stares at a particular item from a distance, the LED light strip 8 at the front end of the fixed space 1 flashes and illuminates; the spotlight 9 focuses on the item if the user continues to look at it. Simultaneously, the LED light strip 8 can be adjusted to a soft background light to emphasize the focus of the presentation.

[0026] Referring to the schematic representation of the control system in Fig. Figure 7 shows the basic workflow of the device: Initialization: After the system is switched on, each component is self-tested, the eye tracking camera 4 is started and goes into standby mode, and the controller is initialized and configured.

[0027] Monitoring phase: The user's eye movements are continuously captured and analyzed by the eye tracking camera 4 to transmit data to the controller in real time.

[0028] Interest detection: The controller receives data to analyze the user's gaze position and duration, thus assessing whether the trigger conditions are met. The trigger condition is preset to a gaze duration of N seconds, at which point a standard execution signal is sent to the assigned device after N seconds.

[0029] Action execution: As soon as the preset trigger condition is met, a control signal is sent via the control unit to the displacement arrangement of the corresponding presentation unit, with the movable space 2 extended.

[0030] Feedback and interaction: Users receive real-time feedback, allowing them to continue observing or touching goods to improve the shopping experience.

[0031] Reset and Standby: When the user looks away or the default time expires, the control unit instructs the moving unit to reset moving room 2. The system returns to monitoring mode to prepare for the next user or to continue monitoring. The user remains and observes other goods to perform actions.

[0032] As in Fig. 2 and Fig. Figure 3 shows embodiment II of the present utility model. A displacement arrangement is assembled between the movable space 2 and the fixed space 1 to drive the movable space 2 to move according to the instructions of the control system. The displacement arrangement includes displacement modes such as rotational displacement, tilting displacement, lifting displacement, telescopic displacement, and translational displacement. In the present embodiment, a telescopic displacement is preferred. For the displacement arrangement in the telescopic displacement, electric pushrods, servomotors plus gearboxes, pneumatic-hydraulic systems, or the like can be used, so that smooth and precise extension and retraction of the movable space 2 is ensured.Preferably, the displacement arrangement has a slide rail 5 arranged symmetrically on the bottom of the movable space 2, wherein the movable space 2 is provided with a displacement cylinder (not shown in the drawing) to drive its sliding displacement on the slide rail 5.

[0033] The implementation of other displacement arrangements described above is briefly described below: 1) For rotational movement, a rotary mechanism, such as a motor-driven turntable or rotating platform, is mounted within the movable space 2 of the presentation unit. When the user's line of sight remains on a particular item, the control system issues a command to drive the rotary mechanism to rotate and present the item, so that the details of the item are shown from multiple angles. 2) For tilt adjustment, a tilt control mechanism, such as a hydraulic tilt rod or a tilt motor, is mounted on the floor of the movable space 2 of the presentation unit. When the user's line of sight remains on the merchandise, the tilt mechanism is controlled by the controller to tilt the merchandise at a specific angle, which is convenient for the user to view the merchandise from a more comfortable perspective. 3) For the vertical movement, a lifting mechanism, such as a threaded spindle, a pneumatic or hydraulic cylinder, or the like, is mounted below the movable space 2 of the presentation unit. As long as the user's line of sight remains on the merchandise, the lifting mechanism is controlled by the system, raising or lowering the merchandise vertically by a specific distance. This allows the merchandise to be displayed in a more prominent position, attracting the user's attention, while simultaneously enabling the user to examine the details of the merchandise up close. 4) For translational movement, a linear guide and a sliding mechanism are mounted below the movable space 2 of the presentation unit to effect the translation via a motor or cylinder drive. When the user's line of sight remains within a specific area, the control unit activates the translational mechanism, shifting the movable space 2 of the adjacent presentation unit into the user's line of sight area. This enables rapid product switching and presentation. Translational movement allows for quick responses to user interest points, improving presentation efficiency and enhancing the user interaction experience.

[0034] As in Fig. 1 to Fig. Figure 4 shows embodiment III of the present utility model. It is further provided that the movable space 2 is equipped with an information presentation device 6, wherein the information presentation device 6 is a presentation medium consisting of a display screen, a projection screen, or a cardboard box for displaying price and product information, so that it is possible to transmit visual information to the user standing in front of this device, making it easier for the user to quickly and in detail understand the situation of the goods. The information presentation device 6 is pivotally connected above the movable space 2 and is equipped with a turning mechanism to drive its angle of rotation.

[0035] As in Fig. 2 and Fig. Figure 3 shows embodiment IV of the present utility model. This turning mechanism is responsible for driving the rotational movement of the entire presentation device. Preferably, the turning mechanism comprises a turning motor 7, the output end of which is pivotally connected to the information presentation device 6 in order to drive the rotation angle of the information presentation device 6 by the turning motor 7. This allows customers to easily read information such as prices and product details while standing, thus significantly improving shopping convenience without the need for frequent bending to check the price. Turning the price tag over makes the price information clear at a glance, making it easier for customers to make quick decisions and improving shopping efficiency.At the same time, there is no need to bend down, reflecting the store's humanistic approach to customer service. This design significantly improves the shopping experience, particularly for the elderly, people with physical disabilities, or those with back problems, thereby enhancing the store's appeal and service quality.

[0036] Furthermore, a reduction gear, a gearbox, and a control unit are arranged according to the actual requirements to achieve precise control of the angle and speed of rotation. The reversing mechanism can also be equipped with a distance sensor. When the user is within the standard distance of the device, a command is sent from the distance sensor to the control unit. Upon receipt of the command by the control unit, it is processed and converted into corresponding electrical signals, which are then transmitted to the motor in the reversing mechanism. The motor begins to operate upon receiving the signal. The speed and torque are set by means of a reduction gear and then transmitted via a gearbox (e.g., a multi-speed gearbox).Gears, chains, or the like are transmitted to the joint structure, thereby rotating the information presentation device 7 around the pivot point. Furthermore, the turning mechanism can be equipped with an angle sensor to monitor the angle and position of the device in real time, thus ensuring the accuracy and stability of the rotation. The data from these sensors is fed back to the controller in real time to form an end-loop controller, further improving the accuracy and response speed of the control.

[0037] As in Fig. Figure 4 shows embodiment V of the present utility model. Furthermore, the induction arrangement 3 comprises a weight detection module (not shown in the drawing) arranged on the floor of the movable space 2. The weight detection module can consist of a pressure sensor or a load cell, so that the total weight of the goods placed in the movable space 2 can be measured accurately. An information display screen 10 is arranged on the top of the frame. The weight detection module is connected to the information display screen 10 via a signal connection. A change in weight is detected by the weight detection module 11 when the goods are picked up or returned from the movable space 2. This change is converted into an electrical signal and transmitted to the control unit of the information display screen 10 via a signal connection.The signal from the weight detection module is received by the control unit of the information presentation screen 10 for signal processing and recognition. Using a standard algorithm or database comparison, the control unit can identify which item has been picked up and determine the corresponding information presentation video. These videos can contain product presentations, operating instructions, price information, advertising information, etc., all designed to attract customer attention and increase sales.

[0038] In addition to the embodiments described above, it is also possible to detect the movement or presence of objects using infrared sensors, for example, through infrared induction technology and image processing with calculator vision technology. When infrared light is blocked or reflected by an object, a signal change is received by the sensor to trigger a corresponding action. Images are captured within the moving space 2 using a camera, and the image content is analyzed using a calculator vision algorithm to identify the collected goods.

[0039] Furthermore, it is provided that the presentation unit layer consists of the multiple presentation units, wherein the lower presentation unit layer of the multi-layered presentation unit layer extends outwards relative to the upper presentation unit layer, so that the device as a whole is arranged in stages, as shown in Fig. 2 and Fig. Figure 3 shows that the entire device is equipped with a stepped slope, making the merchandise in the display area below easier to observe and access, thus effectively reducing the common problem of visual dead ends in conventional display cabinets. This allows the merchandise to be fully presented in all areas, improving the overall presentation effect. The display unit and the display unit layer can be separated, for example, by hanging or similar means, and the separation does not necessarily have to be achieved through the physical structure of the unit.

[0040] In particular, in the present embodiment, the presentation unit and the presentation unit layer are supported on a presentation stand, the presentation stand having a frame, the frame serving as the main body support structure for the entire presentation device, the frame being made of robust and aesthetically pleasing materials such as metal alloys or high-strength plastics to ensure stability and durability, the presentation effect and space utilization being taken into account in the frame design so that several presentation units can be accommodated by adopting a multi-layered or partitioned design, the frame having a back plate 11 and side plates 12 arranged on both sides of the back plate 11.wherein a presentation unit layer subdivided into several layers by several tray plates 13 is arranged laterally between the side plates 12 on both sides to achieve a multi-layered design, wherein presentation units are arranged longitudinally on the tray plate 13, which are subdivided into a plurality by several partition plates 14 to achieve a partitioned design, as in , Fig. 5 shown.

[0041] Furthermore, it is planned that the multitude of presentation units are arranged in an array, as in Fig.Figure 1 shows an example. The array layout can also include a linear array layout, a grid array layout, a circular array layout, a spiral layout, and a polygonal layout to create a layout with geometric beauty and a sense of space. The specific shape of the array layout should be determined based on factors such as presentation content, room size, audience flow, and design objectives, so that combining multiple layout shapes can create a unique presentation effect.

[0042] The above are only preferred embodiments of the present utility model. The present utility model is not limited to the above embodiments, provided that the technical effects of the present utility model are achieved by the same means. All modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of the present disclosure shall be included in the scope of protection of the present disclosure and shall fall within the scope of protection of the present utility model. Within the scope of protection of the present utility model, its technical solutions and / or embodiments may be subject to various modifications and variations.

[0043] This utility model relates to the technical field of product presentation. The device integrates technologies for sensing, product repositioning, and eye tracking. By detecting the customer's gaze in real time, the device encourages the customer to linger and view the relevant product. LED flashing lights and dynamic presentation attract attention, solving the problem of unobstructed merchandise. Real-time interaction stimulates the desire to buy, dynamically adjusts the position of the presented content, and reduces the gap in the presentation effect, thus directing attention, increasing product visibility and choice, and ultimately improving the shopping experience and sales performance.The device features a stepped ramp that facilitates viewing of the merchandise below, reducing visual blind spots and enhancing the overall presentation. Furthermore, the device incorporates a swivel mechanism, allowing the angle of the information display to be adjusted so that customers can read prices and product details while standing, thus improving shopping efficiency. This reflects a humanistic approach, particularly benefiting the elderly and those with physical disabilities, thereby enhancing the shopping experience and improving the store's customer service and overall appeal.

Claims

[1] Intelligent presentation device with a frame, characterized by that several presentation units are arranged within the frame, wherein the presentation unit comprises a fixed space (1) and a movable space (2) for placing goods, wherein the movable space (2) is provided with a displacement arrangement which is movably arranged within the fixed space (1), wherein the frame is provided with an induction arrangement (3), wherein the induction arrangement (3) is connected to the displacement arrangement of the movable space (2), wherein a displacement signal is output from the induction arrangement (3) to control the displacement arrangement, wherein the movable space (2) is driven by the displacement arrangement to move forward and backward relative to the fixed space (1). [2] Intelligent presentation device according to claim 1, characterized bythat the induction arrangement (3) comprises an eye-tracking camera (4) for tracking and collecting the rotating gaze position of the customer's eyeball, wherein a controller and a power supply are arranged within the frame, wherein the eye-tracking camera (4) is connected and arranged at the top of the frame, wherein the power supply is electrically connected to the controller, the eye-tracking camera (4) and the displacement arrangement, wherein the controller is signal-connected to the eye-tracking camera (4) and the displacement arrangement, wherein a displacement signal is output by the controller to trigger the moving space (2) of the corresponding product, so that the displacement arrangement performs an extension action to give the user real-time feedback when detected by the eye-tracking camera (4),that the dwell position and dwell time of the user's line of sight remain on a specific product. [3] Intelligent presentation device according to claim 1, characterized by , that the displacement arrangement has a slide rail (5) arranged symmetrically on the bottom of the movable space (2), wherein the movable space (2) is provided with a displacement cylinder to drive its sliding displacement on the slide rail (5). [4] Intelligent presentation device according to claim 1, characterized by , that the movable space (2) is provided with an information presentation device (6), wherein the information presentation device (6) is articulated above the movable space (2), wherein the information presentation device (6) is provided with a turning mechanism to drive its angle of rotation. [5] Intelligent presentation device according to claim 4, characterized by, that the reversing mechanism comprises a reversing motor (7), wherein the output end of the reversing motor (7) is articulated to the information presentation device (6) in order to drive the angle of rotation of the information presentation device (6) by the reversing motor (7). [6] Intelligent presentation device according to claim 1, characterized by , that the presentation unit is further equipped with a light module, wherein the light module comprises an LED light strip (8) arranged around the front end of the fixed space (1) and a spotlight (9) arranged above the movable space (2), wherein the spotlight (9) is directed towards the goods which are placed in the movable space (2). [7] Intelligent presentation device according to claim 1, characterized by, that the induction arrangement (3) comprises a weight detection module arranged at the bottom of the movable space (2), wherein an information presentation screen (10) is arranged at the top of the frame, wherein the weight detection module is connected to the information presentation screen (10) by means of a signal, wherein a signal is output from the weight detection module to trigger the playback of the information presentation video of the corresponding goods by the information presentation screen (10) when the goods are picked up in the movable space (2), which results in a change in weight. [8] Intelligent presentation device according to claim 1, characterized by, that the presentation unit layer consists of the multiple presentation units, wherein the lower presentation unit layer of the multilayered presentation unit layer extends outwards relative to the upper presentation unit layer, so that the device as a whole is arranged in stages. [9] Intelligent presentation device according to claim 7, characterized by , that the frame has a back plate (11) and side plates (12) arranged on both sides of the back plate (11), wherein a layer of presentation units divided into several layers by several shelf plates (13) is arranged laterally between the side plates (12) on both sides, wherein presentation units are arranged longitudinally on the shelf plate (13) and are divided into a plurality by several partition plates (14). [10] Intelligent presentation device according to claim 1, characterized bythat the multitude of presentation units are arranged in an array.