SOFTWARE DEVELOPMENT KIT FOR IDENTITY RESOLUTION ON A DEVICE
Patent Information
- Authority / Receiving Office
- DE · DE
- Patent Type
- Patents
- Current Assignee / Owner
- LIVERAMP
- Filing Date
- 2023-01-31
- Publication Date
- 2026-05-06
AI Technical Summary
Existing targeted messaging systems require personal information (PI) to be sent from user devices to remote servers, which is hindered by operating system restrictions, threatening the economic viability of free services and apps and compromising user privacy.
An SDK that uses Bloom filters to perform targeted message processing locally on client devices, utilizing encrypted user data to create efficient data structures for matching without sending PI to remote devices, enabling real-time view-through and click-through measurement.
Maintains user privacy by preventing PI from leaving the device, reduces bandwidth and storage requirements, and ensures the economic viability of targeted messaging services even with operating system restrictions.