Digital fitting system for online clothing sales, process and program based on such a system.

Abstract

The invention relates to a digital garment fitting system (V0, V1). The system is based on real models (MD) who try on the garments (V1) and provide feedback (C1) on the actual fit, as well as images of the fittings (P1). The system's user (SUs) enters simplified measurements, and the system determines a real model (MD) with the closest body shape and displays the corresponding fitting elements (I1, P1, C1), including at least one fitting image (P1), in photo or video format. The system also suggests an optimal size for the garment (V1). The invention further relates to a fitting method and a computer program based on such a system. Abstract figure: Fig. 3

Description

Title of the invention: Digital fitting system for online clothing sales, method and program based on such a system.

[0001] The invention relates to the field of purchasing and trying on clothing, as well as to online clothing sales sites, and to the selection of clothing sizes on such websites.

[0002] In this area, since online sales are done remotely, it is generally not possible to be sure that you have chosen the right size of clothing. Thus, a generally adopted solution is to buy several sizes of clothing, try on the clothes received, and return by post the clothes whose size does not correspond to the user's morphology. This poses a problem in ecological terms due to the expenses and CO2 emissions linked to these returns, in terms of logistics and costs for brands, but also in terms of difficulty and disappointment for buyers.

[0003] Other solutions are based on virtual models of the user and / or virtual garments, which are placed one on top of the other. Unfortunately, the rendering in this type of solution does not correspond to the reality of a real fitting in a fitting room. The fall of the garment on the user is not shown in a satisfactory manner.

[0004] Other solutions offer to take measurements of the user at several points, like those taken by professionals such as tailors, without it being easy for the average user to know precisely where to place the tape measure, assuming that the user has one.

[0005] These measurements then make it possible to suggest a size and display a model with more or less the same measurements.

[0006] This solution is not satisfactory because it requires having some knowledge of tailoring and having help for some of these measurements, in particular for the width of the shoulder or the lengths of the legs or the crotch for example.

[0007] Thus, a first objective of the invention is to propose a fitting solution for clothing sales sites, having a low ecological and economic impact.

[0008] A second objective is to propose a digital fitting solution that is sufficiently precise and representative of a physical fitting in a fitting room.

[0009] A third objective is to propose a solution limiting the need for the user to have particular expertise or to need the help of a third party.

[0010] To achieve these objectives, the invention proposes a digital clothing fitting system comprising - morphology data from real models; - description data of clothing fittings by actual models, including images of actual models trying on the clothing; - a means of description for entering simplified user measurement data; - a matching means for determining from the morphology data of real models, a real model having the morphology data closest to the user, and having tried on a garment selected by the user; - a display means for displaying the fitting description data of said garment selected by at least said real model, including at least one image of said real model trying on the selected garment; - a means to determine an optimal size of the selected garment, specific to the user.

[0011] In particular, the fitting system may be implemented in the form of an independent application comprising a means or element for linking to at least one clothing sales website. Preferably, the system comprises a selection means for allowing a user to select a garment to try on from among several garments. The application may be a mobile application or a web application, which may be implemented on a computer, a mobile phone or a tablet. The linking means may be an internet link to a clothing page of the clothing sales website (in particular for payment); the linking element may be a database with the same garments, with a common product reference for each of the garments.

[0012] Alternatively or in combination, the fitting system may be implemented as an extension module (or widget) for said clothing sales website. In this case, a triggering means, such as a link or a button, makes it possible to activate the extension module and implement the invention.

[0013] The application can also be for a second-hand clothing sales system.

[0014] Advantageously, the invention proposes a digital fitting solution having a low ecological impact, since there is no need for the user to travel to a fitting room or excessive postal shipments.

[0015] Furthermore, the matching makes it possible to stick as closely as possible to a given real model so that the rendering is very representative of a physical fitting in a fitting room. The invention makes it possible to implement a mirror effect because the user sees his double of the same measurements trying on the selected garment.

[0016] In addition, the user generally has knowledge of simplified data required by the invention.

[0017] In a variant envisaged, the system comprises a calculation means, such as an artificial intelligence (Ah) with a machine learning module, for calculating morphology data of the user from the simplified measurement data. Thus, the user may not choose his morphology, but this is calculated by a calculator on the basis of the data of other users and / or models.

[0018] According to a variant, the simplified data of the user's measurements comprise at least three data items among a height, a weight, a usual clothing size, an age, preferably a body type, optionally a bra size.

[0019] This allows the use of data known to the average user without the need for a tape measure or the knowledge of professionals accustomed to taking measurements.

[0020] According to a variant, the simplified measurement data of the user comprises at least one photo or video of the user's body, the system comprising a calculation means for calculating morphology data of the user from the simplified measurement data.

[0021] This makes it possible to determine, by photo or video, the precise morphology of the user, for example by means of artificial intelligence integrating data from several users and several models, and automatic learning.

[0022] According to a variant, the description data of the fitting of the garments by the real models includes information on the perception of the garment by the real models and / or comments from the real model on the garment.

[0023] This allows for real comments from real models of the same morphology as the user, on the feeling of the garment, its appearance and other subjective or objective characteristics not appearing on the product sheet of the garment.

[0024] According to a variant, the information on the perception of the garment by the real models is objectified in value scales, preferably averaged. This makes it possible to have objective values ​​representative of the subjective feeling of one or more real models.

[0025] According to a variant, the fitting system is for at least one clothing sales website having product references for said clothing, and the fitting system comprises an application server and an extension module for said clothing sales website, the application server having the same product references as the clothing sales website, the website comprising a means for triggering the extension module.

[0026] This allows the system to be implemented as an extension module adapted to different clothing supplier websites, limiting the need for Reprogramming the supplier's website and system. The plug-in avoids the need to significantly reprogram the clothing supplier's system and website, which would involve significant programming time.

[0027] According to a variant, the fitting system is for at least one clothing sales website having product references for said clothing, and the fitting system comprises one or the application server and an application, the application server having the same product references as the clothing sales website.

[0028] This makes it possible to implement the invention on an independent application, grouping together the product references of several clothing sales sites.

[0029] Product references can be Stock Management Units (abbreviated “SKU” or “SKU”). This type of reference is known in itself.

[0030] The invention also relates to a website system for selling clothing, characterized in that it is coupled to a digital fitting system according to the invention.

[0031] The invention further relates to a digital fitting method using a fitting system according to the invention, the fitting method comprising - a description step to enter simplified user measurement data; - a matching step to determine from the morphology data of real models, a real model having the morphology data closest to the user, and having tried on a garment selected by the user; - a display step for displaying the description data of the fitting of said selected garment by at least said real model, including at least one image of said real model trying on the selected garment; - a step to determine an optimal size of the garment (VJ selected, specific to the user.

[0032] Another object of the invention relates to a computer program comprising program code instructions for executing the steps of a digital fitting method according to the invention, when said program operates on a computer.

[0033] The invention will be further detailed by the description of non-limiting embodiments, and on the basis of the appended figures, among which: - [Fig.l] schematically illustrates the implementation of a digital fitting system according to a preferred variant of the invention; - [Fig.2] schematically illustrates a hardware architecture for implementing a first embodiment of the invention; - [Fig.3] illustrates in more detail a user screen implementing the first embodiment of the invention; and - [Fig.4] schematically illustrates a hardware architecture similar to that of [Fig.2], but for a second embodiment.

[0034] The invention relates to a digital fitting system (SV, APP, WD) for Vo, Vp clothing

[0035] In the preferred variant, the invention takes into consideration the interactions of the following actors: - SUs users; - MK clothing suppliers; - a clothing application APP, preferably for women, which may also be in the form of a third-party website WD extension module APP0; - real MD models, i.e. physical people serving as models for the Vi clothes that the SUs user would have liked to try on.

[0036] We can distinguish the garment presented Vo when it is as presented by a clothing supplier MK, or the garment tried or to be tried Vi when it is tried on by a real person, in particular the real model MD.

[0037] The invention aims to set up one or more technical interfaces that are most suitable for each actor.

[0038] The SUs user is intended to use a simple and ergonomic interface on the APP application, or on the APP0 site of the MK clothing suppliers, in this case in the form of a WD extension module (or WIDGET); and subsequently to be able to enter corresponding information into the APP application.

[0039] The APP0 site of MK clothing suppliers may be based on one or more SV0 servers with one or more Co calculators and storage means. These storage means include in particular product references Io on Vo clothing as well as information and specifications such as FP product sheet information. This information is provided by the MK clothing suppliers.

[0040] In the context of the invention, several models MD of different morphologies MP; try on the clothes Vi from the clothing supplier MK. They enter their morphology information into the fitting system of the invention, so as to accumulate data relating thereto.

[0041] All of the information is stored in one or more information storage means So, Si, S2, in one or more servers SV of the digital fitting system.

[0042] One objective is to offer an online fitting room service to allow e-shoppers to have the same experience as in-store in order to avoid returns. E-shoppers will therefore be SU users of the WD extension module on the APP0 site of MK clothing suppliers.

[0043] The implementation of the independent APP application allows it to work with several APP0 clothing sales websites.

[0044] The APP application allows you to find clothes from several sites, for example via a search by keywords, by type of product, by brand or others, on several supplier sites combined together.

[0045] In particular, concerning the WD extension module, this works on the APP0 sites of MK clothing suppliers by being adapted to several different programming languages ​​(including at least CMS for example).

[0046] In the preferred embodiment, the WD extension module works on different types of sites, more preferably with different programming languages, for example on sites offered under the Shopify™ brand, and ideally all e-commerce sites with CMS. This makes it possible to limit the reprogramming of the system and the supplier site.

[0047] In particular, the invention allows the user: - to enter simplified morphological information Mf in order to see the fall of the garment Vi on its body double (model MD) whose information is found on the SV server of the APP application; - to save its information in the SV server of the APP application; - to connect to the WD extension module if he is already a user of the system so as not to re-enter his morphological data and to have direct access to the result of the fall of the Vb garment - to add the Vi garment to the shopping cart of the e-commerce site APP0 of the supplier MK, to facilitate the purchase for the e-shopper SUs, and preferably to allow information to be collected on purchasing behavior through the invention, in particular by user typologies and consultation of digital fitting data. This makes it possible to optimize sales, clothing production, and the creation of future collections. This also makes it possible to limit the number of unsold garments to be recycled or discarded.

[0048] An APP application, So, which can be a web application or a mobile application, allows the recovery of all morphological information, photos Pi of clothes Vi, characteristics Ci of fittings of MD models, product references Io. SUs users can also have access to it to also enter their simplified morphological information Mf and also become MD models.

[0049] The application can furthermore be implemented by means of the WD extension module accessible for example by an action button on the product sheet FP of the Vo clothing from the MK suppliers, allowing the SUs e-shoppers to “try on” the Vi clothing directly on the APP0 e-commerce site of the MK supplier, in connection with the SV server used in the invention.

[0050] The invention is configured to allow: - find the body double MD models of the user SUs in the SV server database; - know the recommended size according to the type of fit (tight, fitted, loose) - summarize the characteristics and comments of the MD models for the same product V i; - display the results (PH photos, comments, Ch and product characteristics h as perceived by the MD model) on a display or in the WD extension module.

[0051] In [Fig.3], the reference R includes the following characteristics and their evaluation with a cursor scale: - color (especially from “different” to “true” to the description, e.g. that of the specifications); - texture (especially from “soft” to “rough”); - the thickness of the fabric (especially from “thin” to “thick”); - the fluidity of the garment (in particular from “soft” to “straight”); - comfort (especially from “+” to “++” or other description).

[0052] Thus, the SUs user also obtains a real objective evaluation of the Ib characteristics from the information provided by the real MD models.

[0053] Furthermore, comment Cl is for example: “Transparent lace dress at the shoulders, slightly stretchy, light, comfortable to wear”.

[0054] Thus, the user SUs also obtains an evaluation of the feeling of the garment Vb from the information provided by the real models MD having substantially the same morphology Mj.

[0055] In the variant with a WD extension module, this is located on the FP product page of a Vo garment, or is activated there, with an action button indicating, for example, "try it online". The WD extension module then opens.

[0056] The WD extension module allows logging in for SUs users already registered in the SV server database to obtain the result directly (restitution step). Login data is used to identify the SUs user or to create an account.

[0057] These same steps can be implemented directly in the APP application.

[0058] The SUs user can then enter the simplified morphological information Mf (for new users): - personal data: usual clothing size (dress or trousers), height; weight, age, chest size; - preferably, one body type to be selected from several body types (X, 8, A, V, H, O) using drawings and written explanations; - preferably a chosen fit type A, e.g. Tight, Fitted, Loose. In [Fig.3], the three values ​​are shown in this order, and the “adjusted” value is selected (black dot in the figure).

[0059] Some morphology types can be combined, for example 8 and X forming the same type, and / or O and H forming the same type. In this case, we speak of types A, V, X, H.

[0060] The system will then return the information for each product corresponding to the User SUs: - a recommended size T based on fit preference (e.g. tight, fitted and loose); - one or more photos Pi or videos of the corresponding MD model body double with said garment V i; - characteristics of product L: color, texture, thickness, fluidity, comfort, preferably objectified by a scale of values, more preferably averaged over several different MD models of the same morphology or not, or other population sample; - a summary of the comments Ci of the MD models.

[0061] The SV server is configured to analyze the data and return the result. We can talk about an A2 calculator (or algorithm) for matching to compare the simplified measurement data to the model data to determine an ideal model.

[0062] The calculator A2 can furthermore propose the size of the real model MD in the event of a perfect match, preferably taking into account the adjustment chosen by the user, or correct the proposed size according to the differences between the measurements of the real model MD and those of the user SUs. The correction can take into account the same type of morphology and substantially similar measurements but also different morphologies and measurements.

[0063] Measurements may be displayed in a SUs user account, particularly in the case of use by a mobile application. They include, for example: height, weight, age group, chest size, cup size, shoulder size, circumference height, top hip size, hip size, inseam, thigh size, usual dress size, hair color.

[0064] The user account may include the user's morphology, namely in particular type A, V, X, 8, H, O (or preferably A, V, X, H).

[0065] It may include identifications of one or more MD models determined by the system.

[0066] It may also include the place of residence and a biography.

[0067] The invention can further be implemented in the form of a second-hand clothing sales site, integrating a system as described above.

[0068] In this case the seller is the real model and the buyer is the user. The user can search for real models with the same body shape as him and selling clothes. Thanks to the system of the invention, the user will see the fit of the second-hand garment before buying it and have information on the characteristics of the product and comments on the fitting.

Claims

Claims

1. Digital clothing fitting system (SV, APP, WD) comprising - description means for entering simplified measurement data (Mf) of the user (SUs); - means for determining an optimal size of the garment (VJ selected, specific to the user (SUs); characterized in that it further comprises - morphology data of real fitting models (MP;), being real people; - fitting description data (Ib Pb Ci) of garments (Vi ) by the real fitting models (MD), comprising images (Pi) of the real fitting models (MD) trying on the garments (VJ; - matching means (AI2) for determining from the morphology data of real fitting models (MP;), a real fitting model (MD) having the morphology data closest to the user (SUs), and having tried on a garment (VJ selected by the user (SUs);- a display means for displaying the fitting description data (Ib Pb Ci) of said selected garment (VJ by at least said real fitting model (MD), including at least one image (Pi) of said real fitting model (MD) trying on the selected garment (Vi).;

2. Fitting system according to the preceding claim, characterized in that the simplified measurement data (Mf) of the user (SUs) comprise at least three data items among a height, a weight, a usual clothing size, an age, preferably a body type, optionally a bra size.

3. Fitting system according to one of the preceding claims, characterized in that the simplified measurement data (Mf) of the user (SUs) comprise at least one photo or video of the user's body (SUs), the system comprising a calculation means (Ali) for calculating morphology data of the user from the simplified measurement data.

4. Fitting system according to one of the preceding claims, characterized in that the data describing the fitting of clothes by the real models, includes information (Ii) on the perception of the garment by real models and / or comments (Ci) from the real model (MD) on the garment (Vi).

5. Fitting system according to the preceding claim, characterized in that the information (IJ on the perception of the garment by the real models (MD) is objectified in value scales, preferably averaged.

6. Fitting system according to one of the preceding claims, for at least one website (APP0) for selling clothing (Vo, Vi) having product references for said clothing (Vo, Vi), characterized in that it comprises an application server (SV) and an extension module (WD) for said website for selling clothing (APP0), the application server (SV) having the same product references (Io) as the website for selling clothing (APP0), the website (APP0) comprising a means for triggering the extension module (WD).

7. Fitting system according to one of the preceding claims, for at least one website (APP0) for selling clothing (Vo, Vi) having product references for said clothing (Vo, Vi), characterized in that it comprises one or the application server (SV) and an application (APP), the application server (SV) having the same product references (Io) as the website for selling clothing (APPo).

8. Clothing sales website system (APP0), characterized in that it is coupled to a digital fitting system (SV, APP, WD) according to one of claims 6 to 7.

9. Digital fitting method using a fitting system according to one of claims 1 to 7, the fitting method comprising - a description step for entering simplified measurement data (Mf) of the user (SUs); - a matching step for determining from the morphology data of real models (MP;), a real model (MD) having the morphology data closest to the user (SUs), and having tried on a garment (VI) selected by the user (SUs); - a display step for displaying the fitting description data (Ib Pb Ci) of said selected garment (Vi) by at least

10. said real model (MD), including at least one image (PJ) of said real model (MD) trying on the selected garment (Vi); - a step to determine an optimal size of the selected garment (Vi), specific to the user (SUs). A computer program comprising program code instructions for performing the steps of a digital fitting method according to claim 9, when said program is running on a computer.

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