Live broadcast content display method, device, equipment, and storage medium

Abstract

The present disclosure provides a method, device, apparatus, and storage medium for displaying live broadcast video, the method including: acquiring location information corresponding to a first target object currently presented in or associated with the live broadcast video, at least one second target object associated with the first target object, and location information of a currently viewing user; determining a distance from a nearest second target object to the currently viewing user based on the location information of the currently viewing user and the location information corresponding to at least one second target object associated with the first target object; and presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a playback page of the live broadcast video.

Description

[Technical field]

[0001] [CROSS REFERENCE TO RELATED APPLICATIONS] This application claims priority to a Chinese patent application filed on December 21, 2021, bearing application number 202111572649.7 and entitled "Live broadcast video display method, device, equipment and storage medium," the entire contents of which are incorporated herein by reference.

[0002] The present disclosure relates to the field of data processing, in particular live broadcasting content The present invention relates to a display method, a device, an equipment, and a storage medium. [Background technology]

[0003] content As live broadcast technology becomes more and more developed, the related functions of people's live broadcast rooms, especially the live broadcasts that are closely related to people's viewing experience, Interface Demands for presentation methods and content are becoming increasingly diverse. Summary of the Invention [Problem to be solved by the invention]

[0004] The present disclosure provides a method for live broadcasting information related to a second target subject that is closest to a currently viewing user related to a first target subject. content Playback Interface Presented on and broadcast live Interface Strengthen the effectiveness of information presentation By Kiru, live broadcast content Provides a method for displaying. [Means for solving the problem]

[0005] According to a first aspect, the present disclosure provides a live broadcast content The present invention provides a method for displaying a live broadcast of content Playback Interface and displaying said live broadcast. contentand acquiring location information corresponding to each of a first target object currently presented on or associated with the currently viewing user, and at least one second target object associated with the first target object, and location information of a currently viewing user; and determining a distance from a nearest second target object to the currently viewing user based on the location information of the currently viewing user and location information corresponding to each of at least one second target object associated with the first target object, wherein the nearest second target object is a nearest second target object associated with the first target object that is closest to the currently viewing user. And the most a second target object that is closest to the live broadcasting user, and a distance from the second target object to the currently viewing user and / or the second target object that is closest to the live broadcasting user. content Playback Interface and

[0006] In one alternative embodiment, the method further comprises: content When it is determined that the object currently presented or related to the live broadcast is switched from the first target object to a third target object, the distance from the nearest fourth target object related to the third target object to the currently viewing user and / or the nearest fourth target object is determined based on the distance from the nearest fourth target object to the currently viewing user. content Playback Interface Further comprising as set forth above.

[0007] In one alternative embodiment, the distance from the nearest second target object to the currently viewing user and / or the nearest second target object is calculated based on the distance from the nearest second target object to the currently viewing user. content Playback Interface The presenting may include presenting a distance from the nearest second target object to the currently viewing user and / or presenting the nearest second target object to the currently viewing user. content Playback Interface The present invention includes presenting the first control on a preset first control in the first control.

[0008] In one alternative embodiment, the method further comprises: in response to a trigger operation on the first control, transmitting a distance from the currently viewing user to at least one second target object associated with the first target object and location information of the corresponding second target object to the live broadcast. content Playback Interface Further comprising as set forth above.

[0009] In one alternative embodiment, the distance from at least one second target object associated with the first target object to the currently viewing user and the corresponding location information of the second target object are stored in the live broadcasting information. content Playback Interface The above means presenting the distance from at least one second target object related to the first target object to the currently viewing user and the corresponding location information of the second target object in the live broadcast in ascending order of distance. content Playback Interface Including those presented above.

[0010] In one alternative embodiment, the distance from the nearest second target object to the currently viewing user and / or the nearest second target object is calculated based on the distance from the nearest second target object to the currently viewing user. content Playback Interface The presenting may include presenting a distance from the nearest second target object to the currently viewing user and / or presenting the nearest second target object to the currently viewing user. content Live Broadcast Room Interface Or preview Interface Including those presented above.

[0011] In one alternative embodiment, the method further comprises: content Playback Interface Further comprising as set forth above.

[0012] In one alternative embodiment, the method further comprises: contenta second target object corresponding to a user who starts the live broadcast and / or a distance from the second target object to the currently viewing user content Playback Interface Further comprising as set forth above.

[0013] According to a second aspect, the present disclosure provides a live broadcast content a display device for displaying a live broadcast of the content Playback Interface a display module for displaying a first target object currently presented in or associated with the live broadcast content, a first acquisition module for acquiring location information corresponding to each of a first target object and at least one second target object associated with the first target object, and location information of a currently viewing user; and a first determination module for determining a distance from a nearest second target object to the currently viewing user based on the location information of the currently viewing user and location information corresponding to each of at least one second target object associated with the first target object, the nearest second target object being a nearest second target object associated with the first target object to the currently viewing user. And the most a first determining module that is a second target object that is closest to the live broadcast user, and a first determining module that determines a distance from the second target object to the currently viewing user and / or the distance from the second target object to the currently viewing user. content Playback Interface and a first presentation module for presenting on the screen.

[0014] According to a third aspect, the present disclosure provides a computer-readable storage medium having instructions stored thereon that, when executed on a terminal device, cause the terminal device to implement a method of the present disclosure.

[0015] According to a fourth aspect, the present disclosure provides an apparatus, the apparatus including a memory, a processor, and a computer program stored in the memory and executable on the processor, the apparatus implementing a method of the present disclosure when the processor executes the computer program.

[0016] According to a fifth aspect, the present disclosure provides a computer program product, the computer program product comprising computer programs / instructions which, when executed by a processor, implement the methods of the present disclosure.

[0017] According to a sixth aspect, the present disclosure provides a computer program comprising computer instructions, which when executed by a processor, implements the method of the present disclosure. [Brief description of the drawings]

[0018] The drawings herein are incorporated in and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the specification serve to explain the principles of the present disclosure.

[0019] In order to more clearly describe the technical solutions in the embodiments or prior art of the present disclosure, the following briefly introduces drawings that need to be used in the embodiments or prior art description, and it is obvious that those skilled in the art can also derive other drawings based on these drawings without exerting creative efforts. [Figure 1] 1 is a flowchart of a method for displaying live broadcast content according to an embodiment of the present disclosure. [Diagram 2] FIG. 2 is a schematic diagram of a live broadcast room interface for live broadcast content according to an embodiment of the present disclosure. [Diagram 3] FIG. 2 is a schematic diagram of a playback interface for live broadcast content according to an embodiment of the present disclosure. [Figure 4] FIG. 2 is a structural schematic diagram of a live broadcast content display device according to an embodiment of the present disclosure; [Diagram 5]FIG. 2 is a structural schematic diagram of a live broadcast content display device according to an embodiment of the present disclosure. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0020] In order to make the above objectives, features and advantages of the present disclosure more clearly understood, the present disclosure will be further described below. It should be noted that, unless contradictory, the embodiments and features in the embodiments of the present disclosure can be combined with each other.

[0021] In the following description, many specific details are set forth in order to provide a thorough understanding of the present disclosure; however, the present disclosure may be implemented in ways different from those described herein. Apparently, the embodiments in the specification are merely some embodiments of the present disclosure, but not all of the embodiments.

[0022] How to diversify live broadcasts by users Interface Meet the needs of the presentation vinegar These are technical issues that need to be resolved urgently.

[0023] In the prior art, some live broadcast rooms present live broadcasts of store experiences and provide users with purchasing entrances, such as group purchasing links. The user consented to allow access to geolocation In case of current live broadcast Interface However, in some cases, there are multiple stores that accept group purchases, and the distance between the anchor and the viewing user is not displayed on the live broadcast. Interface When presented with a coupon code, it makes the user think that the participating stores are far away. Interface To enhance the effectiveness of the presentation of information, an embodiment of the present disclosure provides a method for displaying live broadcast content.

[0024] Specifically, first, live broadcast content Playback Interface View this live broadcast contentThe system obtains location information corresponding to a first target object currently presented or associated with the video content and at least one second target object associated with the first target object, as well as location information of a currently viewing user. It should be understood that in this disclosure, location information of a user (eg, the currently viewing user) is obtained if the user consents to allow access to geolocation. Further, a distance from a nearest second target target to the currently viewing user is determined based on the location information of the currently viewing user and location information corresponding to each of at least one second target target associated with the first target target, where the nearest second target target is a distance from the currently viewing user to the nearest second target target among the at least one second target target associated with the first target target. The The nearest second target object is the second target object. The distance from the nearest second target object to the currently viewing user and / or the nearest second target object is calculated based on the distance from the nearest second target object to the currently viewing user. content Playback Interface Presented above.

[0025] As can be seen, in the embodiment of the present disclosure, information related to a second target object that is closest to the currently viewing user and is related to the first target object is live broadcast. content Playback Interface Presented on and broadcast live Interface Enhance the effectiveness of information presentation do It is possible.

[0026] Based on this, the embodiment of the present disclosure is a live broadcast content 1, a live broadcast display method according to an embodiment of the present disclosure is provided. content 1 is a flowchart of a display method for the above-mentioned embodiment, the method including the following steps:

[0027] S101: Live Broadcast content Playback Interface Display.

[0028] Live broadcast in an embodiment of the present disclosure content Playback Interface is live broadcast content Live Broadcast Room Interface Or preview Interface Here, the live broadcast may be content Preview Interface The live broadcast room Interface Live broadcast before entering content may be used to present a preview screen of the

[0029] S102: The above live broadcast content The video content is then displayed on the display screen, and location information corresponding to a first target object currently presented on or associated with the video content and at least one second target object associated with the first target object is obtained, as well as location information of a currently viewing user.

[0030] In an embodiment of the present disclosure, a live broadcast content The first target audience currently presented is this live broadcast content The object being explained in the may be, for example, a local service object or a product object being explained, and may include, for example, gourmet food. content The primary target audience related to this live broadcast content The target may be an object that has a binding relationship with a corresponding live broadcast room in advance, and specifically, may include a local service target or a product target.

[0031] In an embodiment of the present disclosure, this live broadcast content Live broadcast content Playback Interface In the process presented above, a first target object currently presented or related to the live broadcast content, for example, object A, is obtained, and location information corresponding to each of at least one second target object related to the first target object is obtained, for example, at least one second target object related to object A may include at least one store corresponding to object A. The user consented to allow access to geolocation In this case, location information of the currently viewing user may be obtained, where the location information in the embodiment of the present disclosure may be longitude and latitude coordinate information or the like.

[0032] S103: Determine a distance from a nearest second target target to the currently viewing user based on the location information of the currently viewing user and location information corresponding to each of at least one second target target related to the first target target.

[0033] Here, the closest second target is the currently viewing user among at least one second target related to the first target. And the most It is also the second most popular target.

[0034] In an embodiment of the present disclosure, after obtaining location information of a currently viewing user and location information corresponding to each second target target associated with a first target target, the distance between the currently viewing user and each second target target is respectively calculated, and the second target target with the shortest distance to the currently viewing user is determined as the closest second target target.

[0035] In an embodiment of the present disclosure, after calculating the distance between the currently viewing user and each second target object, the distance from the closest second target object to the currently viewing user is determined, i.e., the second target object that is the shortest distance from the currently viewing user to the second target object.

[0036] S104: The distance from the nearest second target object to the currently viewing user and / or the nearest second target object is calculated based on the distance from the nearest second target object to the currently viewing user. content Playback Interface Presented above.

[0037] Currently watching live broadcasts by users content When a user is interested in a first target object currently being presented or related to a live broadcast, the user is interested in a second target object related to the first target object that is close to the user, and its location information, etc., so the embodiment of the present disclosure can calculate the distance from the nearest second target object to the currently viewing user. content Playback InterfaceThis helps provide the currently viewing user with effective information related to their primary target audience.

[0038] In addition, in the embodiment of the present disclosure, in order for the currently viewing user to understand the closest second target, the second target that is closest to the currently viewing user is displayed on the live broadcasting screen. content Playback Interface may be presented above.

[0039] In addition, in an embodiment of the present disclosure, a number of second targets related to a first target target is live-broadcasted for a user to select from a plurality of second targets. content Playback Interface may be presented above.

[0040] In addition, in the embodiment of the present disclosure, address information corresponding to each of the second targets related to the first target and the distance between the currently viewing user and the second target are recorded in a live broadcast. content Playback Interface may be presented above.

[0041] In one alternative embodiment, a live broadcast content Playback Interface is live broadcast content Live Broadcast Room Interface As shown in FIG. 2, a live broadcast according to an embodiment of the present disclosure may be performed. content Live Broadcast Room Interface 1 is a schematic diagram of a live broadcast room. Interface The distance from the nearest second target object to the currently viewing user is presented above, and specifically, an embodiment of the present disclosure does not limit the presentation position of the distance from the nearest second target object to the currently viewing user.

[0042] In another optional embodiment, the distance from the nearest second target object to the currently viewing user and / or the nearest second target object may be determined based on the distance from the currently viewing user to the nearest second target object. content Playback Interface2, the distance from the nearest second target object to the currently viewing user is presented on the first control 201.

[0043] In practical application, by triggering the first control 201, the distance from at least one second target object related to the first target object to the currently viewing user and the location information of the corresponding second target object are broadcast live. content Playback Interface may be presented above.

[0044] As shown in FIG. 3, a live broadcast according to an embodiment of the present disclosure content Playback Interface When receiving a trigger operation for the first control shown in FIG. 2, a half floating window is live-broadcasted. content Playback Interface and displaying the distance from each second target object associated with the first target object to the currently viewing user and the location information of each second target object on the half floating window, where the location information of the second target object may be the address information of the second target object, etc. Also, the name of each second target object may be displayed on the half floating window.

[0045] In one alternative embodiment, the currently viewing user Interface In order to improve the efficiency of positioning the closest second target object above, the distance from each second target object to the currently viewing user and the corresponding position information of the second target object may be presented in ascending order of distance, so that the second target object that is closest to the currently viewing user can be positioned at the initial position of the half floating window.

[0046] Live broadcast according to an embodiment of the present disclosure contentThe display method is as follows: content Playback Interface View this live broadcast content and acquiring location information corresponding to each of a first target object currently presented on or associated with the display screen and at least one second target object associated with the first target object, and location information of a currently viewing user. Further, determining a distance from a nearest second target object to a currently viewing user based on the location information of the currently viewing user and the location information corresponding to each of the at least one second target object associated with the first target object, where the nearest second target object is a distance from a nearest second target object to a currently viewing user among the at least one second target object associated with the first target object. The The nearest second target object is the second target object. The distance from the nearest second target object to the currently viewing user and / or the nearest second target object is calculated based on the distance from the nearest second target object to the currently viewing user. content Playback Interface As can be seen, in the embodiment of the present disclosure, the related information of the second target object that is closest to the currently viewing user and related to the first target object is live broadcasted. content Playback Interface Presented on and broadcast live Interface Enhance the effectiveness of information presentation do It is possible.

[0047] In one alternative embodiment, a live broadcast content Playback Interface On top of the live broadcast, a second target object corresponding to the target broadcaster and / or the distance from the second target object to the currently viewing user may be presented. Here, the target broadcaster may content The user who initiates the

[0048] In practical application, the target caster may be located at any one of the second targets associated with the first target. content You may start live broadcasting at this time. content Currently viewing users of this live broadcast contentPlayback Interface The distance from the second target object above which the target anchor is located to the currently viewing user, as well as the address information, name, etc. of this second target object can be viewed.

[0049] In one alternative embodiment, the same live broadcast content may relate to or present multiple subjects, and may be broadcast live. content When it is determined that the currently presented or related object is switched from the first target object to a third target object, the distance of the currently viewing user from the nearest fourth target object related to the third target object and / or the nearest fourth target object is determined based on the distance of the currently viewing user from the nearest fourth target object related to the third target object. content Playback Interface Specifically, this live broadcast content Playback Interface Above, the address information, name, etc. of this nearest fourth target object may be further presented.

[0050] For example, live broadcast content If the currently presented object is switched from object A to object B, the currently viewing user will content In order to understand the location information of the currently presented object in real time, the distance from the nearest store related to object B to the currently viewing user, as well as the address information and name of the nearest store, etc., are input to the live broadcast. content Playback Interface may be presented above.

[0051] It should be noted that the user location information in the embodiments of the present disclosure is location information that is obtained and used under the premise of obtaining user location permission and complying with relevant laws and regulations.

[0052] Based on the same inventive concept as the above embodiment, the embodiment of the present disclosure is a live broadcast content The present disclosure further provides a display device according to an embodiment of the present disclosure. content 1 is a structural schematic diagram of a display device for live broadcasting. content Playback Interface a display module 401 for displaying the live broadcast; content a first acquisition module 402 for acquiring location information corresponding to a first target object currently presented on or associated with the currently viewing user, and at least one second target object associated with the first target object, and location information of a currently viewing user; and a first determination module 403 for determining a distance from a nearest second target object to the currently viewing user based on the location information of the currently viewing user and location information corresponding to at least one second target object associated with the first target object, the nearest second target object being the nearest second target object associated with the currently viewing user, And the most a first determining module 403 that is a closest second target object, and a first determining module 404 that determines a distance from the closest second target object to the currently viewing user and / or a distance between the closest second target object and the currently viewing user; content Playback Interface and a first presentation module 404 for presenting on the display.

[0053] In one alternative embodiment, the device is content When it is determined that the object currently presented or related to the live broadcast is switched from the first target object to a third target object, the distance from the nearest fourth target object related to the third target object to the currently viewing user and / or the nearest fourth target object is determined based on the distance from the nearest fourth target object to the currently viewing user. content Playback Interface and a second presentation module for presenting on the display.

[0054] In one alternative embodiment, the first presentation module is configured to present the nearest second target object to the currently viewing user and / or the nearest second target object to the currently viewing user. content Playback InterfaceThis is used to present the first preset control in the

[0055] In one alternative embodiment, the device is configured to, in response to a trigger operation on the first control, transmit a distance from the currently viewing user to at least one second target object associated with the first target object and location information of the corresponding second target object to the live broadcast. content Playback Interface and a third presentation module for presenting on the display.

[0056] In one alternative embodiment, the third presentation module specifically presents the distance from at least one second target object related to the first target object to the currently viewing user and the location information of the corresponding second target object to the live broadcast in ascending order of distance. content Playback Interface It is used to present above.

[0057] In one alternative embodiment, the first presentation module is configured to present the nearest second target object to the currently viewing user and / or the nearest second target object to the currently viewing user. content Live Broadcast Room Interface Or preview Interface It is used to present above.

[0058] In one alternative embodiment, the device may transmit a number of second targets associated with the first target to the live broadcast. content Playback Interface and a fourth presentation module for presenting on the display.

[0059] In one alternative embodiment, the device further comprises: a second target object corresponding to a target anchor and / or a distance from the second target object to the currently viewing user in the live broadcast; content Playback Interfaceand a fifth presentation module for presenting the target caster on the live broadcast. content Includes the user who initiates the

[0060] Live broadcast according to an embodiment of the present disclosure content The display device will first broadcast live content Playback Interface View this live broadcast content and acquiring location information corresponding to each of a first target object currently presented on or associated with the display screen and at least one second target object associated with the first target object, and location information of a currently viewing user. Further, determining a distance from a nearest second target object to a currently viewing user based on the location information of the currently viewing user and the location information corresponding to each of the at least one second target object associated with the first target object, where the nearest second target object is a distance from a nearest second target object to a currently viewing user among the at least one second target object associated with the first target object. The The nearest second target object is the second target object. The distance from the nearest second target object to the currently viewing user and / or the nearest second target object is calculated based on the distance from the nearest second target object to the currently viewing user. content Playback Interface As can be seen, in the embodiment of the present disclosure, the related information of the second target object that is closest to the currently viewing user and related to the first target object is live broadcasted. content Playback Interface Presented on and broadcast live Interface Enhance the effectiveness of information presentation do It is possible.

[0061] In addition to the above method and apparatus, an embodiment of the present disclosure further provides a computer-readable storage medium having instructions stored thereon, the instructions being adapted to, when executed on a terminal device, perform a live broadcast according to the embodiment of the present disclosure. content The display method is realized in the terminal device.

[0062] An embodiment of the present disclosure further provides a computer program product, the computer program product including computer programs / instructions, which, when executed by a processor, perform a live broadcast according to the embodiment of the present disclosure. content This realizes the display method.

[0063] In addition, the embodiment of the present disclosure is a live broadcast. content A display device may further be provided, which may include a processor 501, a memory 502, an input device 503 and an output device 504, as shown in FIG. content The number of processors 501 in the display device may be one or more, and one processor is shown as an example in Fig. 5. In some embodiments of the present disclosure, the processor 501, the memory 502, the input device 503, and the output device 504 may be connected by a bus or in other manners, and are shown as being connected by a bus in Fig. 5 as an example.

[0064] The memory 502 may be used to store software programs and modules, and the processor 501 executes the software programs and modules stored in the memory 502, thereby content The memory 502 mainly includes a program storage area and a data storage area. Here, the program storage area may store an operating system, an application program required for at least one function, etc. The memory 502 may include a high-speed random access memory, and may also include a non-volatile memory, for example, at least one magnetic disk memory device, a flash memory device, or other volatile solid-state memory device. The input device 503 receives input numeric or character information, and outputs the input numeric or character information to the live broadcast. content The display device may be used to generate signal inputs for user configuration and function control of the display device.

[0065] Specifically, in this embodiment, the processor 501 loads into the memory 502 executable files corresponding to the progress of one or more application programs according to the following instructions, and the processor 501 executes the application programs stored in the memory 502, thereby executing the above-mentioned live broadcast: content It is possible to realize various functions of the display device.

[0066] It should be explained that in this specification, relational terms such as, for example, "first" and "second" are used only to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply that any such actual relationship or order exists between those entities or operations. And the terms "comprise", "include", or any other variant thereof are intended to cover a non-exclusive "comprise", whereby a process, method, article or device that includes a set of elements not only includes those elements, but also includes other elements not expressly listed, or further includes elements inherent in such process, method, article or device. In the absence of further limitations, an element qualified by the sentence "comprises a ..." does not exclude the presence of other identical elements in the process, method, article or device that includes said element.

[0067] The above are only specific embodiments of the present disclosure, allowing those skilled in the art to understand or realize the present disclosure. Various modifications of these embodiments will be apparent to those skilled in the art, and the general principles defined herein can be implemented in other embodiments without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure is not limited to these embodiments described herein, but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. 1. A method for displaying live video, comprising: Displaying the live video playback page; obtaining location information corresponding to a first target object currently presented in or associated with the live video, and at least one second target object associated with the first target object, and location information of a currently viewing user; determining a distance from a nearest second target target to the currently viewing user based on location information of the currently viewing user and location information corresponding to each of at least one second target target associated with the first target target, the nearest second target target being a second target target that is closest in location to the currently viewing user among at least one second target target associated with the first target target; A method for displaying a live broadcast video, comprising: presenting a distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a playback page of the live broadcast video.

2. The method of claim 1, further comprising, when determining that a target currently presented in or associated with the live video is switched from the first target target to a third target target, presenting on a playback page of the live video a distance from a nearest fourth target target associated with the third target target to the currently viewing user and / or the nearest fourth target target.

3. The presenting of the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a playback page of the live broadcast video includes: The method of claim 1, comprising presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a pre-set first control on a playback page of the live broadcast video.

4. The method of claim 1, further comprising presenting, in response to a trigger operation on the first control, a distance from at least one second target object associated with the first target object to the currently viewing user and corresponding location information of the second target object on a playback page of the live broadcast video.

5. The presenting, on a playback page of the live broadcast video, a distance from at least one second target object related to the first target object to the currently viewing user and corresponding location information of the second target object, The method of claim 4, comprising presenting on a playback page of the live broadcast video a distance from at least one second target object related to the first target object to the currently viewing user and corresponding location information of the second target object in ascending order of distance.

6. The presenting of the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a playback page of the live broadcast video includes: The method of claim 1 , further comprising presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a live broadcast room page or preview page of the live broadcast video.

7. The method of claim 1 , further comprising presenting a number of second targets associated with the first target on a playback page of the live video.

8. The method of claim 1, further comprising presenting on a playback page of the live video a second target object corresponding to a user initiating the live video and / or a distance from the second target object to the currently viewing user.

9. 1. A display device for live video, comprising: a display module for displaying a playback page of the live video; a first acquisition module for acquiring location information corresponding to a first target object currently presented in or associated with the live broadcast video, and at least one second target object associated with the first target object, and location information of a currently viewing user; a first determination module for determining a distance from a closest second target target to the currently viewing user based on location information of the currently viewing user and location information corresponding to each of at least one second target target associated with the first target target, the closest second target target being a second target target that is closest to a location of the currently viewing user among at least one second target target associated with the first target target; A display device for live broadcast video comprising: a first presentation module for presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a playback page of the live broadcast video.

10. A computer-readable storage medium having instructions stored thereon that, when executed on a terminal device, cause the terminal device to implement the method according to any one of claims 1 to 8.

11. 9. An apparatus comprising a memory, a processor and a computer program stored in said memory and executable on said processor, the apparatus implementing the method of any one of claims 1 to 8 when said processor executes said computer program.

12. A computer program product, the computer program product comprising computer programs / instructions which, when executed by a processor, implement the method of any one of claims 1 to 8.

13. A computer program comprising computer instructions which, when executed by a processor, implements the method of any one of claims 1 to 8.

Images