Advertisement distribution system associated with change in tastes characteristic of women and advertisement distribution method

Abstract

To provide an advertisement distribution system capable of accurately analyzing and grasping taste information on the basis of a user-specific periodicity and performing a proper advertising activity on the basis of the analysis results, and an advertisement distribution method.SOLUTION: An advertisement distribution system comprises: a storage device which stores user information containing information on a regular cycle of a user and advertisement information containing information of products or services of sellers associated with the regular cycle; a control unit which controls a calendar function, a distribution function for distributing advertisement information, and a system operation; and a user terminal. The control unit associates the date information provided by the calendar function with the regular cycle of the user, and distributes the advertisements of the products or services to the user terminal on a date where an advertisement period in the regular cycle of the products or services included in the advertisement information matches the regular cycle of the user by the distribution function.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a sales advertisement and method in response to changes in tastes specific to women, and in particular to an advertisement distribution system and advertisement distribution method for products targeted to women based on changes in tastes accompanying changes in female hormones and menstrual cycles. [Background technology]

[0002] Traditionally, advertising of products and services has involved categorizing users based on factors such as time of year, season, gender, age, and preferences based on past purchasing information and browsing history, and advertising of products and services has been conducted for each of these categories.

[0003] In recent years, technology has been developed that can analyze user attribute information, including user preferences, from user behavior history (Patent Document 1). [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Patent No. 5713249 Summary of the Invention [Problem to be solved by the invention]

[0005] In Patent Document 1, user preference information is analyzed based on the user's access to products and product information. However, in the case of women, preferences for some products and services may change due to changes in female hormones, etc., and this analyzed information may be temporary or influenced by cycles unique to women, so advertising delivery based on the obtained preference information may not function effectively. [Means for solving the problem]

[0006] (Claim 1) a storage device that stores user information including information related to the user's menstrual cycle and advertisement information including information on a seller's product or service associated with the menstrual cycle; Calendar function and A delivery or notification function for delivering advertising information; A control unit for controlling the operation of the system; In an advertisement delivery system including a user terminal, The control unit: An advertising distribution system characterized by associating date information provided by a calendar function with the user's menstrual cycle, and using the distribution function to deliver or notify the user terminal of an advertisement for the product or service included in the advertising information on a date when the advertised period in the menstrual cycle of the product or service coincides with the user's menstrual cycle. (Claim 2) 2. The advertisement distribution system according to claim 1, wherein the advertisement information includes information on at least other products excluding menstrual-related products. For products and services that at first glance seem unrelated to the menstrual cycle, advertising them in relation to the menstrual cycle can provide new sales opportunities. (Claim 3) 3. The advertisement delivery system according to claim 1, wherein the user information includes past purchase information related to the user's menstrual cycle. The menstrual cycle and the user's specific preferences may be indicated and these preferences can be picked up. (Claim 4) 4. The advertisement delivery system according to claim 1, wherein the user information includes seasonal information. The effects of menstruation and the seasons can sometimes have a synergistic effect. For example, the cold weather and the chill caused by moisture come at the same time during the menstrual period in winter, so advertising thick outerwear and other clothing is effective. (Claim 5) 5. The advertisement delivery system according to claim 1, wherein the user information includes advice information. This will encourage continued use of the system. (Claim 6) 2. The advertisement delivery system according to claim 1, wherein the date information is associated with the menstrual cycle of the user based on a symptom memory. By dividing the period based on symptom memory rather than based on a simple division of the period into fourths, it is possible to advertise products and services that are more suitable to the user. (Claim 7) a storage device that stores user information including information related to the user's menstrual cycle and advertisement information including information on a seller's product or service associated with the menstrual cycle; Calendar function and A delivery or notification function for delivering advertising information; A control unit for controlling the operation of the system; In an advertisement delivery system including a user terminal, The control unit: obtaining date information from a calendar function; associating the date information with the user's menstrual cycle and categorizing the user's menstrual cycle; comparing the advertisement period of the product or service included in the advertisement information with the category of the user's menstrual cycle; and a step of delivering or notifying an advertisement for the product or service by the delivery / notification function. Effect of the Invention

[0007] According to the advertisement distribution system and advertisement distribution method of the present invention, it is possible to analyze and accurately grasp preference information based on a periodicity specific to a user, and to carry out appropriate advertising activities based on the obtained information. [Brief description of the drawings]

[0008] [Figure 1] FIG. 1 is a conceptual diagram showing a system of the present invention. [Diagram 2] FIG. 1 is a diagram showing the relationship between basal body temperature and menstrual cycle. [Diagram 3]FIG. 13 is a diagram showing an input screen for a PMS memory. [Figure 4] FIG. 11 is a diagram showing an example of a user information list according to the present invention. [Diagram 5] FIG. 13 is a diagram showing an example of an advertisement information list according to the present invention. [Figure 6] FIG. 2 is a diagram showing a program flow of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] (Configuration of the advertising distribution system) As an embodiment of the present invention, a program installed in a network system installed on the Internet is given. The network system is a server equipped with a large-capacity storage device on a server or a cloud, and a user terminal such as a notebook computer, a smartphone, or a tablet is connected via the Internet. This server device executes the program according to this embodiment, and provides various information to the user via the user terminal using information input from the user terminal and information stored in the server's storage device through data communication with the user terminal. In addition, this system is shown as an example in which the server and the user terminal cooperate to provide information such as advertisements, but the scope of the present invention also includes a system in which all elements are held only on the server side and the user terminal is used only for information input / output and information display, or a system in which necessary data and programs can be downloaded to the user terminal and all processing can be performed on the user terminal.

[0010] FIG. 1 shows an outline of the configuration of a network system 100 including a user terminal 101 and a server 106. The user terminal 101 includes a communication unit 102 for communicating with the server 106 via the Internet 110, a storage device 104 for recording personal information, data, and programs, a display device 105, an input device 111 for receiving input from a user, and a control device 103 for controlling these. The server 106 includes a communication unit 108 for communicating with the user terminal 101 via the Internet 110, a large-capacity storage device 109, and a control device 107. The control device 107 is implemented with a communication control program for communicating with the user terminal 101 via the communication unit 108, a program for managing a database built in the storage device 109, a dedicated program for calculating the fluctuation of basal body temperature in the user's current menstrual cycle (hereinafter, also referred to as a basal body temperature calculation program), and a server-side program for advertisement distribution. The server-side control program then executes the delivery and provision of advertisements in cooperation with the user-side control application, and the control device 107 provides the advertisement information stored in the storage device 109 to the user terminal 101 in cooperation with the communication control program and database management program. In this example, the control program is divided into a server-side part and a user terminal-side part, and an example in which publicity and advertisements are delivered is shown, but it is also possible to configure the user terminal 101 to be able to independently execute all necessary programs and data, etc., by downloading them to the user terminal 101. Alternatively, it is also possible to configure the user terminal 101 to function only as an input means and a display means, and the server 106 to execute the program based on the input from the user terminal 101.

[0011] (How to calculate the basal body temperature cycle) The method of calculating the basal body temperature cycle can be, for example, the method described in WO2015 / 147174. In WO2015 / 147174, the relationship between the number of days since the menstruation start date T1 and the basal body temperature is expressed by a line graph based on the information of the basal body temperature measured periodically by the user. A Gaussian filter is applied to each element of this raw data to smooth the relationship between the number of days since the menstruation start date and the basal body temperature so that it can be expressed as a continuous function. This results in a relational equation of the cyclical change of the basal body temperature as shown in FIG. 2. In addition, in order to predict the fluctuation of the basal body temperature, first, a large amount of information representing the time series change of the basal body temperature for one cycle is prepared as a population, and the user continuously measures the basal body temperature. If there is information representing the time series change of the basal body temperature included in the population of the menstrual cycle of many women that is similar to the fluctuation trend of the basal body temperature up to that point in the user's current menstrual cycle, the user's subsequent basal body temperature will be assumed to approximately follow the time series of the approximated basal body temperature, and the approximated time series of the basal body temperature can be presented to the user as a prediction result. In addition, in Figure 2, the low temperature period on the left side (low temperature period) is called the follicular phase, and the high temperature period on the right side (high temperature period) is called the luteal phase, and ovulation occurs during the transition from the low temperature period to the high temperature period. Furthermore, the first half of the low temperature period in the menstrual cycle is sometimes called the menstrual period, the second half the follicular phase, the period before and after ovulation the ovulation period, and the period after that the luteal phase. Here, in the case of an average 28-day menstrual cycle, the effects of the balance between follicular and luteal hormones are sometimes classified into the following periods for each week from the first day of menstruation (left side of Figure 2): the dull period (tends to feel depressed, suffer from menstrual pain and fatigue), the sparkling period (cheerful and positive, metabolism improves, skin and hair are beautiful, and ideal for dieting), the slow period (unstable mood, prone to swelling and constipation), and the irritable period (easily irritated, prone to negative thinking, symptoms such as swelling, constipation, weight gain, and breast tenderness).

[0012] (Creating a symptom memory) Basically, the above-mentioned menstrual cycle information can be used as information to be utilized in advertisement delivery, but the symptom memory can also be used to deliver advertisements optimized for symptoms specific to the user. Here, as additional information, physical symptoms, mental symptoms, social symptoms, etc., in accordance with the user's menstrual cycle, as well as basal body temperature, etc., or EMA (Ecological Momentary Assessment, experience sampling method), are recorded simultaneously with the symptom memory as well as the like, in order to grasp symptoms that periodically appear in the female body due to the influence of biorhythms. FIG. 3 shows an example of input via the user terminal 101 of the PMS memory as an example of the symptom memory. In the PMS memory, input items are displayed on the display device 105 of the user terminal 101, and an example is described in which input is made using a slider bar based on the presence or absence of symptoms for each item using the input device 111, which is a touch panel provided on the surface of the display device 105. The display and input method are not limited to this, and free text or check boxes may be used. For example, this PMS memory is entered every day at the same time as measuring basal body temperature, and the basal body temperature and the day's physical symptoms, mental symptoms, and social symptoms (not all of these need to be included, but only the necessary ones) and, in some cases, additional EMA input data (not only data from the PMS memory, but also other measurement results (physical activity measured using an acceleration sensor, heart rate fluctuations measured using an electrocardiogram sensor, sleep time, and food records)) are associated with the menstrual cycle and stored in memory device 104 or memory device 109, or both.As the PMS memory, PMS memory (Kawase et al., "Japanese Journal of Psychosomatic Medicine for Women," Vol. 5, No. 1, pp. 31-37), MDQ (Menstrual Distress Questionnaire), polarizing plate MDQ (modified MDQ), PSST (The Premenstrual Symptoms Screening tool), DSM-IV PMDD diagnostic criteria, COPE (Calendar of Premenstrual Experiences), PMSIS (Premenstrual Symptoms Impact Survey), Diagnostic Inventory of Health and Life Habit (DIHAL.2, for junior high school students to adults), MAQ (Menstrual Attitude Questionnaire), VAS (Menstrual Pain Level), etc. may be used. These indices can be used to diagnose menstrual symptoms. Furthermore, since it is believed that the psychosocial symptoms associated with menstruation are influenced by the user's psychological and social background, such as whether or not they wish to become pregnant, their views on menstruation, their images of menstruation, and their maternal and gender role personalities, it is desirable that basic information about the user, such as whether or not they wish to become pregnant, their views on menstruation, their images of menstruation, and their maternal and gender role personalities, be recorded.

[0013] (User information list) Next, the user information will be explained using FIG. 4. FIG. 4 will be explained by taking as an example the user list (data record) of User 1, User 2, and User 3 who have registered as users of this system. In reality, data is stored in the same format each time a user is registered. When registering a new user, the user inputs user identification information (name, age, email address, etc.), cycle information, and the most recent menstrual date via the user terminal using a user registration program, and these are stored in the storage device as basic data. Using the calendar function, the control program calculates the next menstrual date from the most recent menstrual date information and cycle information, and also divides the menstrual cycle into four periods: (A) dull period, (B) sparkling period, (C) slow period, and (D) irritable period. If symptom memory has been entered, the mind, body, and background information is derived and recorded in the symptom column as a prediction of the corresponding period from the past input results. The predicted menstrual period and cycle may be programmed to receive input from the user each time menstruation begins and updated, or the basal body temperature and physical symptoms may be input daily, and the cycle, predicted menstrual period, and cycle information may be updated using known methods based on the data. Since the menstrual cycle is easily deviated due to stress, it is convenient to correct it by regular user input, basal body temperature measurement, symptom memory input, and calculations therefrom. In addition, in the above, the menstrual cycle is simply divided into four parts to categorize the cycle, but it is also possible to use a categorization created by categorizing the symptom memory information alone or a combination of the symptom memory information and other information. For example, the menstrual period may be the dull period, the period when PMS symptoms obtained from the symptom memory appear are the irritable period, and the period in between is the sparkling period. The categorization may be divided into any number of parts, but it is convenient to categorize into 2-4 parts. In the above example, an email address is used to deliver advertisements by email, but this is not limited to this, and if the present system is used in a specific app, other notification methods such as notifications within the app can be used.

[0014] (Advertisement information list) Next, the advertisement information will be explained using FIG. 5. FIG. 5 will be explained by taking as an example the advertisement information list (data record) of companies A to E, which are registered as advertisers of this system. In reality, data is stored in the same format in sequence each time an advertiser is registered. When a company registers a new advertisement, the advertiser company inputs attributes (if necessary), advertised goods and services (time) or advertised goods and services (symptoms) through an advertiser terminal (not shown) using an advertisement registration program, and the information is stored in a storage device as advertisement information data. Here, company A, a cosmetics manufacturer, wants to avoid oily cosmetics from about two weeks before the expected date of menstruation, when the skin is prone to roughness, and to provide advertisements for new products during the slow period when the skin is in good condition (sparkling period), by using moisturizing creams that can wash the face and moisturize more properly than usual. Company B, an apparel manufacturer, wants to provide advertisements for tights products with a heat-retaining effect during the dull period, since the body becomes cold easily during menstruation due to an increase in the amount of moisture in the body. Company C, a pharmaceutical manufacturer, recommends that women use foaming or salt-based bath salts during the sparkling phase to encourage sweating, as dieting effects are more likely to be seen in the two weeks from immediately after menstruation until ovulation, and that women use highly moisturizing bath salts or aromatic bath salts with their favorite scent during the dull phase, as it is the time to take care of their mind and body during the luteal phase and menstruation. Company E, a fitness gym operator, hopes to advertise its diet program during the sparkling phase, as it is said that female hormones have some effect on "blood sugar levels," which are related to obesity, and that blood sugar levels tend to fall from menstruation to before ovulation, making it difficult for fat to be stored and suitable for dieting. The present invention is particularly effective for advertising products and services that are not directly related to menstruation, such as sanitary products and pills.

[0015] (Example) Next, an embodiment of the advertisement delivery system of the present invention will be illustrated below. The advertisement delivery (software) program used in this embodiment is stored in the storage device 102 of the information processing terminal 110, and the program read from the storage device 102 is controlled by the control device 101 and executed in cooperation with the display device 103, the input device 104, the measurement devices 106, 116, etc. In this embodiment, a smartphone is shown as an example of the information processing terminal 110 of the subject. In this embodiment, a software program is used as an example, but each functional unit can be realized by hardware such as FPGA and configured as all hardware, or can be configured as a mixture of software program and hardware. As described above, each function can be configured as a standalone only by the information processing terminal 110 such as a smartphone, tablet, PC, or wearable device, or can be configured as a server via a network, in which the server and the user terminal 101 operate together, or as a configuration in which the user terminal 101 functions only for input / output purposes for information processing in the server.

[0016] Next, the flow of control of the program of the present invention will be described with reference to FIG. 6. The following control is performed by the present system. (601) First, the control program acquires date and time information from the calendar function and temporarily stores it. (602) Next, based on the date and time information, the user list information is updated and recorded. This update process includes updating the next menstrual date and updating the categorization date and time information for users who have menstrual days, based on user input, basal body temperature measurement, calculation by the system from the symptom memory, etc. Next, (603) the category included in that day of the user is acquired by comparing the date and time information acquired from the calendar function and temporarily stored (here, August 22) with the user list item. Regarding the users in FIG. 4, it is acquired that user 1 is in category B (sparkling period), user 2 is in category C (slow period), and user 3 is in category A (dull period), and this is temporarily stored in the system. Next, (604) from the advertisement information list, a search is made for products and services in category B as information to be distributed to user 1, and advertisements for a new cosmetic product from company A, a salt-based bath additive from company C, and a diet program from company E are selected. As information to be distributed to user 2, a search is made for products and services in category C, and advertisements for moisturizing cream from company A are selected. As information to be distributed to user 3, a search is made for products and services in category A, and advertisements for tights from company B, aromatic bath additives from company C, and sanitary napkins from company D are selected and temporarily stored. Finally, (605) based on the users and advertisements temporarily stored in the previous step, the distribution function of the system distributes advertisements to each user.

[0017] Regarding date and time information, the advertisement timing can be modified by taking shipping information into account. For example, if the delivery time from Company A to User 1 is two days, the advertisement for the moisturizing cream will be delivered two days before User 1's slow period begins.

[0018] It is possible to mask each user in advance. For example, if user 1 does not like cosmetics from company A, by adding company A to the list of companies not to be delivered to user 1, company A's advertisements will not be delivered to user 1 even if user 1 is in the "glamour" period.

[0019] The user list may include purchase information related to the user's past menstrual cycle, and when a product or service similar to that product or service is included in the advertising information list, the advertisement for that product or service may be delivered or notified to the user.In addition, it may also include purchase history information about a product that the user has purchased once, and for example, if there is a sales record of a supplement containing 30 tablets that is intended to be taken one tablet per day, an advertisement may be delivered when the 30 tablets are used up, taking into consideration the user's usage.

[0020] In addition to the advertisement information list, a list may be created that stores advice information for each category of menstrual cycle, and a message such as "You are in an irritable phase, so be careful when interacting with others" may be delivered or notified to a user who is in an irritable phase, for example. [Explanation of symbols]

[0021] 101 User information terminal 102 Communications Department 103 Control device 104 Storage device 105 Display device 106 Server 107 Control device 108 Communications Department 109 Storage device 110 Internet 111 Input Device

Claims

1. a storage device that stores user information including information related to the user's menstrual cycle and advertisement information including information on a seller's product or service associated with the menstrual cycle; Calendar function and A delivery or notification function for delivering advertising information; A control unit for controlling the operation of the system; In an advertisement delivery system including a user terminal, The control unit: An advertising distribution system characterized by associating date information provided by a calendar function with the user's menstrual cycle, and using the distribution function to deliver or notify the user terminal of an advertisement for the product or service included in the advertising information on a date when the advertised period in the menstrual cycle of the product or service coincides with the user's menstrual cycle.

2. 2. The advertisement distribution system according to claim 1, wherein the advertisement information includes information on products other than at least menstrual related products.

3. 2. The advertisement distribution system according to claim 1, wherein the user information includes past purchase information related to the user's menstrual cycle.

4. 2. The advertisement distribution system according to claim 1, wherein the user information includes seasonal information.

5. 2. The advertisement distribution system according to claim 1, wherein the user information includes advice information.

6. 2. The advertisement delivery system according to claim 1, wherein the date information is associated with the menstrual cycle of the user based on a symptom memory.

7. a storage device that stores user information including information related to the user's menstrual cycle and advertisement information including information on a seller's product or service associated with the menstrual cycle; Calendar function and A delivery or notification function for delivering advertising information; A control unit for controlling the operation of the system; In an advertisement delivery system including a user terminal, The control unit: obtaining date information from a calendar function; associating the date information with the user's menstrual cycle and categorizing the user's menstrual cycle; comparing the advertisement period of the product or service included in the advertisement information with the category of the user's menstrual cycle; and a step of delivering or notifying an advertisement for the product or service by the delivery / notification function.

Images