The invention discloses a personalized object recommending method based on object similarity and a network structure. The personalized object recommending method comprises the following steps of 1, defining that a system has n projects and m users, and according to the project purchasing or browsing history of the users, building an n*m adjacency matrix; 2, according to the project information, building an n*m project approximate matrix; 3, calculating an n*n project resource distribution matrix by the adjacency matrix and the project resource distribution process; 4, according to the project resource distribution matrix and the project approximate matrix, calculating the comprehensive n*n project distribution matrix; 5, according to the initial resource distribution result of the first user and the comprehensive project distribution matrix, calculating the final project resource distribution, and according to the final project resource distribution results, descending the projects; 6, recommending the first S unbrowsed/unpurchased projects of the user to the user. The personalized object recommending method has the advantages that the accuracy of recommending results is improved, and the method can be used for recommending books, movies, music and the like.