Creator selection system and content order system including creator selection system

Abstract

To provide a creator selection system capable of selecting a content material suitable for an emotion to be aroused by a receiver through content, or a creator who can create it.SOLUTION: A matching platform 10 for selecting a creator includes: a viewing emotion visualization unit 13 which generates an emotion evaluation index obtained by visualizing, through emotion visualization technique, an emotion to be aroused by a receiver from a content material created by a creator; a client terminal 20 configured to allow a client to input an emotion to be aroused by the receiver for content with a request; and a matching engine 15 which selects a creator who meets the requested emotion input from the client terminal 20 from among a plurality of creators for which emotion evaluation indices have been generated by the viewing emotion visualization unit 13.SELECTED DRAWING: Figure 2

Description

[Technical field]

[0001] The present invention relates to a creator selection system that selects a creator who can produce content suited to the content requested by a client who is a content creation requester, and a content ordering system including the creator selection system. [Background technology]

[0002] Conventionally, as a search device capable of searching for this type of creator, as shown in Patent Document 1 below, there is known a search device that includes a video acquisition unit that acquires video, an identification information acquisition unit that acquires identification information of the creator, an extraction unit that analyzes the video and extracts characteristics of the video as attribute information, a linking unit that links the extracted attribute information to the video and identification information, a search condition acquisition unit that acquires search conditions for the attribute information, a search unit that searches for attribute information, identification information, and video corresponding to the acquired search conditions, and an output unit that outputs the search results. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2022-021213 Summary of the Invention [Problem to be solved by the invention]

[0004] Conventional search devices extract the characteristics of video as attribute information, but they simply extract text from the video and use the extracted text attribute information as one of the search conditions (search items). Therefore, conventional search devices have the problem that they cannot necessarily search for creators who can create the emotions that clients want to evoke in recipients through their content.

[0005] The present invention has been made in view of the above background, and has an object to provide a creator selection system capable of selecting content material suited to the emotions desired to be evoked by the content, or a creator capable of producing such content. [Means for solving the problem]

[0006] The creator selection system of the first invention is a creator selection system that selects a creator who can create a content suitable for a request from a client who is a content creation requester, comprising: an evaluation parameter generation unit that generates an emotion evaluation index by visualizing emotions evoked in a recipient from the content material created by the creator using an emotion visualization technique; a request input unit configured to allow the client to input an emotion that the client desires to be evoked in a recipient by the content in the request; a creator selection unit that selects a creator who satisfies the desired emotion inputted by the request input unit from among a plurality of creators for which emotion evaluation indexes are generated by the evaluation parameter generation unit; Equipped with the evaluation parameter generation unit generates, as the emotion evaluation index, an emotion label that is an emotion evoked in a recipient from the content material created by the creator and a content score obtained by scoring the emotion label; The creator selection unit is characterized in that it selects the content material or creator having a high content score for the emotion label corresponding to the emotion to be evoked inputted by the request input unit.

[0007] According to the creator selection system of the first invention, the most suitable content material or creator is selected by matching an emotion evaluation index, which is obtained by visualizing the emotions evoked in the recipient by the content material produced by the creator using emotion visualization technology, with the emotions that the client wants to evoke in the recipient.

[0008] Here, as the emotion evaluation index, the content material created by the creator is assigned the recipient's emotion label and a content score obtained by scoring the emotion label (the evaluation value of the emotion label).

[0009] This makes it possible to create a concretely visualized emotion evaluation index that represents the emotions evoked in the recipient from the content material produced by the creator and the evaluation value thereof, and by matching the emotion evaluation index with the emotions that the client wishes to evoke in the recipient based on the emotion evaluation index, it is possible to reliably select the optimal content material or creator that can create the emotions that the client wishes to evoke in the recipient through the content.

[0010] In this way, according to the creator selection system of the first invention, it is possible to provide a creator selection system that can select content material suited to the emotions that the content is desired to evoke in the recipient, or a creator who can create such content.

[0011] The creator selection system of the second invention is the creator selection system of the first invention, the evaluation parameter generation unit generates a total score by accumulating the emotion labels and the content scores generated for the content material created by the creator, for the content material created by the creator, as an emotion evaluation index for the creator; The creator selection unit selects a creator having a high total score for the emotion label corresponding to the emotion to be evoked inputted via the request input unit.

[0012] According to the creator selection system of the second invention, a total score obtained by accumulating the content scores of a plurality of content materials produced by the same creator is set as the emotion evaluation index of the creator.

[0013] This makes it possible to create an emotion evaluation index that comprehensively visualizes the emotions evoked in the recipient from the content material produced by the creator, and by matching the emotion evaluation index with the emotions that the client wants to evoke in the desired recipient based on the emotion evaluation index, it is possible to reliably select a creator who can create the emotions that the client wants to evoke in the recipient through the content.

[0014] In this way, according to the creator selection system of the second invention, it is possible to provide a creator selection system that can reliably select a creator who can create the emotions that the recipient wants to evoke through their content.

[0015] The creator selection system of the third invention is the creator selection system of the first invention, The evaluation parameter generation unit is characterized in that it obtains an average value of the scoring of emotion labels, and sets the difference between the scoring value of the emotion labels, which represents the emotions evoked in the recipient from the content material produced by the creator, and the average value as the content score.

[0016] According to the creator selection system of the third invention, in order to set the content score as the evaluation value of the emotion label, the difference from the average score of the emotion label is used. This makes it possible, for example, to appropriately evaluate the content score of an emotion label that originally has a high (or low) score.

[0017] Here, the average value may be, for example, the average value of the content scores of all (all genres) emotion labels, or the average value of the content scores of emotion labels in a specific field (specific genre) to which the emotion label belongs.

[0018] In this way, according to the third invention of the creator selection system, it is possible to provide a creator selection system that can appropriately evaluate and select content material or creators who can create such material that is appropriate for the emotions that the content is desired to evoke in the recipient.

[0019] The creator selection system of the fourth invention is the first invention, The evaluation parameter generation unit generates the content score based on emotion labels and their scoring values ​​that vary per second or per scene in the content material produced by the creator.

[0020] According to the creator selection system of the fourth invention, the video itself, which is the content material, is read, and a scoring value for each emotion label is calculated for each scene and each second of the video, and the content score is generated based on the scoring values.

[0021] For example, the maximum or minimum of the scoring value may be used as the content score of the content material, the scoring value of each emotion label at the end of the video may be used as the content score of the entire video, or the integrated value or average value of the scoring values ​​may be used.Furthermore, it is also possible to combine each emotion label and the scoring value to express a vector, and to use the scoring value that maximizes the direction or length of the vector, or to use the emotion label based on principal component analysis.

[0022] In this way, according to the creator selection system of the fourth invention, it is possible to provide a creator selection system that can appropriately evaluate and select content material or creators who can create such material that are appropriate for the emotions that the content is desired to evoke in the recipient, from various perspectives.

[0023] The creator selection system of the fifth invention is the creator selection system of the first invention, The evaluation parameter generation unit is characterized in that it calculates a fee for the creator from the content score of the creator.

[0024] According to the creator selection system of the fifth invention, by calculating a fee for a creator from the creator's content score (and furthermore a total score obtained by accumulating the creator's content scores), it is possible to provide a creator selection system that can select creators who can create the emotions that the recipient wants to evoke through their content while correlating this with a fee as remuneration.

[0025] The creator selection system of the sixth invention is the creator selection system of the first invention, The creator selection unit is characterized in that it selects from among a plurality of creators a creator who satisfies the emotions that the recipient is desired to evoke, as input by the request input unit, based on the creator's emotional evaluation index generated by the evaluation parameter generation unit as well as the creator's profile information.

[0026] According to the creator selection system of the sixth invention, a creator who satisfies the emotion desired to be evoked in the recipient input by the request input unit is selected from among a plurality of creators by taking into account the emotion evaluation index as well as the profile information of the creator. The profile information can be the creator's affiliation, years of experience, number of contents produced, award history, as well as the content and content image that the creator is good at, and creators can be selected by taking into account such profile information, that is, by adding (adding an index to) the emotion evaluation index, or by further selecting creators selected by the emotion evaluation index by taking into account their profile information.

[0027] In this way, according to the creator selection system of the sixth aspect of the invention, it is possible to provide a creator selection system that can multilaterally select creators who can create the emotions that the recipients want to evoke through their content.

[0028] The creator selection system of the seventh invention is the sixth invention, The creator selection unit is characterized in that, in addition to or instead of the profile information of the creator, it selects from among a plurality of creators a creator who satisfies the emotions that the creator desires to evoke in the recipient inputted by the request input unit, based on the analysis results regarding the viewing effect of the content material produced by the creator.

[0029] According to the creator selection system of the seventh invention, in addition to or instead of profile information, the analysis results of the viewing effect of the content material created by the creator are taken into consideration, and a creator who satisfies the emotions that the recipient is desired to evoke, input by the request input unit, is selected from among a plurality of creators. As the analysis results of the viewing effect of the created content material, various survey results analyzing the viewing experience and viewing effect of the content can be used, and creators can be selected by taking into consideration the analysis results of such viewing effect, that is, by adding (adding) an index to the emotion evaluation index, for example, or creators selected by the emotion evaluation index can be further selected by taking into consideration the analysis results of the viewing effect.

[0030] In this way, according to the creator selection system of the seventh aspect of the invention, it is possible to provide a creator selection system that can select, in a more multifaceted manner, creators who can create the emotions that the recipients want to evoke through their content.

[0031] A content ordering system according to an eighth aspect of the present invention is a content ordering system including a creator selection system according to any one of the first to seventh aspects of the present invention, a creator selection unit that is provided in the client-side terminal and selects a creator to place an order from among the creators selected by the creator selection unit; a creator ordering unit that places an order with the creator selected by the creator selection unit; a delivery receiving unit that receives delivery of the content ordered by the creator ordering unit and created by the creator; The present invention is characterized by comprising:

[0032] According to the content ordering system of the eighth invention, not only is it possible to select a creator who will actually place an order from among the creators selected by the creator selection unit and carry out the ordering procedure, but it is also possible to accept delivery of the content produced by the selected creator who has received the order.

[0033] In this way, according to the content ordering system of the eighth invention, it is possible to provide a content ordering system that selects creators who can create the emotions that the recipient wants to evoke through the content, and then selects a creator from among them to actually place the order and deliver the product. [Brief description of the drawings]

[0034] [Figure 1] 1 is a block diagram showing a configuration of a content ordering system including a creator selection system according to an embodiment of the present invention. [Diagram 2] FIG. 2 is a block diagram showing details of a creator selection system in the content ordering system of FIG. 1. [Diagram 3] FIG. 3 is an explanatory diagram showing an example of a creator request screen display in the creator selection system of FIG. 2. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0035] A content ordering system including a creator selection system according to one embodiment of the present invention will be described below with reference to FIG.

[0036] As shown in Figure 1, Creator Finder 1, which is a content ordering system that includes a creator selection system, is equipped with a matching platform 10 (corresponding to the creator selection system of the present invention) that selects an advertiser / advertising agency 2, who is the client requesting the creation of content, and a creator 3 who will produce content suitable for the request of the advertiser / advertising agency 2.

[0037] The matching platform 10, for the creator 3 who has entered the matching entry from the creator terminal 30 of the creator 3, (1) a CM material data registration unit 11 that accepts registration of CM materials, which are contents created by the creator 3; (2) a commercial attribute information import unit 12 that imports commercial attribute information such as the profile information of the creator 3 from the registered commercial material; (3) a viewing emotion visualization unit 13 (corresponding to an evaluation parameter generation unit of the present invention) that generates an emotion evaluation index by visualizing the emotions evoked in the viewer by the registered CM material using an emotion visualization technique; (4) a creative index database 14 that stores and holds the commercial attribute information imported into the commercial attribute information import unit 12 and the emotion evaluation index generated by the viewing emotion visualization unit 13; (5) A matching engine 15 (corresponding to the creator selection unit of the present invention) that performs matching based on the emotion evaluation index of the creator stored in the creative index database 14 in response to a creator request from the client terminal 20 on the advertiser / advertising agency 2 side; Equipped with.

[0038] Next, the processing units 11 to 15 will be described in detail.

[0039] (1) The CM material data registration unit 11 accepts CM material data created by creators 3 who have entered a matching entry, either by uploading the CM material themselves or by connecting to a server on which CM materials are stored in advance.

[0040] The commercial material data registered here includes not only the video data itself, but also commercial attribute information such as the commercial number (a unique number assigned to each commercial), commercial title, advertiser, production year, product, performers (talents and characters), background music (music and sound effects), narration, subtitles, and number of seconds.

[0041] (2) The commercial attribute information import unit 12 imports the commercial attribute information contained in the registered commercial material data, as well as profile information of the creator 3 in question.

[0042] Here, the profile information includes the creator number, creator name, affiliation, years of experience, number of commercials produced (number of contents produced), awards, as well as the commercial image and product genre in which the creator excels, produced commercials (those linked to the commercial number), and emotion label information linked to the creator, which is calculated from the emotion labels of the recipients of the produced commercials (described below).

[0043] (3) The viewing emotion visualization unit 13 assigns recipient emotion labels to the objects and expression targets (including expression forms that are not necessarily physical objects) depicted in the CM materials registered in the creator selection system, i.e., the content materials created by the creators, and generates emotion evaluation indices obtained by performing viewing analysis using the assigned emotion labels as teacher data (more precisely, parameterizing the evaluation indices). The details of the processing contents of the viewing emotion visualization unit 13 will be described later.

[0044] (4) The creative index database 14 stores and holds the commercial attribute information imported by the commercial attribute information import unit 12 and the emotion evaluation index generated by the viewing emotion visualization unit 13, and serves as a database for searches by the matching engine 15.

[0045] (5)) The matching engine 15, in response to a creator request from the client terminal 20 on the advertiser / advertising agency 2 side, performs matching (search) based on the emotion evaluation index of the creator stored and held in the creative index database 14, scores the degree of fulfillment of the matching conditions, and outputs the content materials with high scores as well as the creators with high scores in descending order. Note that it may output either or both of the content materials and the creator candidates that fulfill the matching conditions (for example, either or both of all the content materials and all the creators whose content scores of the emotion labels corresponding to the emotions to be evoked in the creator request are equal to or above a predetermined threshold).

[0046] The above is the configuration of the matching platform 10 (corresponding to the creator selection system of the present invention). The above is the configuration of the matching platform 10 of this embodiment. In the above configuration, each of the processing units 11 to 15 is configured with hardware such as a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory), and functions as an arithmetic device (sequencer) for executing various processes by storing and holding programs for executing various processes described later in a memory (not shown), and executing the programs. In addition, a part or all of each of the processing units 11 to 15 may be configured with other servers (external servers), and the matching platform 10 may be realized by distributed processing.

[0047] Next, the processing contents of the matching platform 10 will be described in detail.

[0048] First, we will explain how to create an index of viewing impressions using emotion visualization technology associated with video viewing.

[0049] First, when a matching entry is made from a creator 3 via the creator terminal 30 (STEP 30 / Figure 2), the CM material and profile information produced by the creator 3 are registered in the matching platform 10 by the CM material data registration unit 11 (STEP 110 / Figure 2).

[0050] Next, commercial attribute information is extracted from the commercial material and profile information registered in STEP 110 and imported into the commercial attribute information import unit 12 (STEP 120 / FIG. 2), and the video data of the commercial material is imported into the viewing emotion visualization unit 13 (STEP 131 / FIG. 2).

[0051] Next, the viewing emotion visualization unit 13 converts the imported video data of the commercial material into metadata (STEP 132 / Fig. 2). Specifically, in addition to the score when an emotion label is assigned to each object shown in the video data representing the emotion evoked in the viewer, the narration, subtitles, etc. shown in the video data are extracted as metadata.

[0052] Here, when an emotion label is assigned to each object, the scoring is performed by assigning a score, for example, happy: 2, sad: 5, happy: -2, angry: 10, annoyed: 5, etc., to the object's appearance position (from a specific time to a specific time, from a specific coordinate xy to a specific coordinate xy), and adding up the scores for all objects in the commercial (corresponding to the content score of the present invention). In another example, if a performer in a commercial is "smiling," the performer's facial expression is not simply analyzed and a label such as "laughing" or "fun" is assigned, but the "smile" is scored together with an emotion label such as "encouraged," "pitiful," or "moved," as the impression of the viewer (receiver) who sees it.

[0053] The extracted metadata is then registered (STEP 133 / Fig. 2) and the registered metadata is added to the commercial material database 134 in which the data accumulated up to that point is stored (STEP 134 / Fig. 2). At the same time, viewing analysis is performed based on the metadata and the data in the commercial material database 134 (STEP 135 / Fig. 2) and evaluation index parameters are created (STEP 136 / Fig. 2).

[0054] The series of processes from STEP 131 to STEP 136 are carried out for the commercials created by the creator.

[0055] In the metadata viewing analysis in STEP 135 and the evaluation index parameters in STEP 136, emotions associated with video viewing are visualized and indexed using emotion visualization AI based on the contents of correlation indexes such as attention due to viewing and quantitative and qualitative surveys.

[0056] In this embodiment, a content score is obtained by assigning scores such as fun: 2, sad: 5, happy: -2, angry: 10, annoyed: 5... and adding these scores for all objects in the commercial, but this is not limited to this.

[0057] In the case of generating an emotion evaluation index from the video itself, which is the content material, for example, by using emotion visualization technology such as an AI-based advertising research platform, emotion labels (emotion meta) such as happy: 2, sad: 5, happy: -2, angry: 10, disgusted: 5, etc. for the entire video from the content material itself, i.e., a content score, which is the scoring of the emotion evaluation index, may be directly generated.

[0058] In addition to the above, the emotion labels (creative elements that evoke emotions) output here include: ·funny ·innovative ·Luxurious Emotional Friendly Relaxing Refreshing Impactful Stylish Mediocre Persistent Akiru Easy to understand · Compelling · Relatable Feel unique Feel the attention to detail Feeling a sense of trust etc., and a content score may be generated directly for each of them as an emotion evaluation index.

[0059] Furthermore, the emotion visualization technology may read the video itself, which is the content material, calculate a scoring value for each emotion label for each scene or each second of the video, and generate the content score based on the scoring value. In this case, the scoring value of the emotion label, for example, happy or sad, may change at each point in the video, and the maximum or minimum scoring value may be adopted as the content score of the emotion label of the video itself (or a representative one), or the scoring value of each emotion label at the end of the video may be appropriately adopted as the content score of the entire video. Also, the scoring values ​​of each emotion label may be combined to perform vector expression, and the scoring value that maximizes the direction or length of the vector, or the emotion label may be adopted by principal component analysis.

[0060] Furthermore, the unit price to be offered to the creator may be calculated based on the content score. For example, when the content score calculated for each creator is 10, the unit price may be set at 10,000 yen, and when the content score is 100, the unit price may be calculated at 100,000 yen.

[0061] Next, the evaluation index parameters indexed in STEP 136 are stored and held in the creative index database 14 together with the CM attribute information such as the profile information imported in STEP 120 (STEP 140 / FIG. 2).

[0062] The above is the processing content related to "indexing viewing impressions using emotion visualization technology associated with video viewing."

[0063] Next, the matching process will be described.

[0064] First, when the advertiser / advertising agency 2 operates the client terminal 20 (which functions as the request input unit of the present invention) to make a creator request to the matching platform 10 (STEP 20 / Figure 2), the matching engine 15 performs a matching process in which it refers to the creative index database 14 to search for potential creators requested by the advertiser / advertising agency 2 (STEP 150 / Figure 2).

[0065] Specifically, in the matching process of STEP 150, for example, in response to a creator request from an advertiser / advertising agency 2 as shown in FIG. 3 (input of the requested emotion content from the creator request screen), a creator having evaluation index parameters that match the image is searched for in the creative index database 14.

[0066] In this case, the image is reflected by extracting necessary elements from the text written in the free text field on the creator request screen in Figure 3. For example, for "An emotional commercial that leads to brand value improvement," "brand value improvement" and "emotional" are extracted.

[0067] The degree of match in the matching process for searching for potential creators is, for example, output as the content score from the emotion label of each creator for each keyword specified in the image of the creator request that matches the emotion label. Therefore, as shown below, in addition to selecting creators with a high degree of match, it is possible to extract the video itself, such as a commercial, which is a content material with a high content score.

[0068] Here, if it is not the same as the emotion label, e.g., brand value improvement, a dictionary is provided that projects "brand value improvement" onto the score of each emotion label, and by referring to this dictionary, for example, "brand value improvement" = "positive" + "likable" and "familiar", it is broken down into emotion label elements, and the degree of match is output as the sum of the content scores of the multiple corresponding emotion labels, after matching with the creator's emotion label (output as the sum of correlation values). Note that weighting processing may also be performed when projecting.

[0069] In addition, when searching for potential creators, the search is narrowed down to creators who match the image entered in the creator request, as well as the product, schedule, budget, commercial length (in seconds), target, and image (in checkbox format). In other words, the creators who have a high degree of match between the conditions selected and entered by the client and the characteristics of the creator (data provided from the works they have produced) are output and presented on the client's terminal in order of highest match as creators (candidate creators) (STEP 160 / Figure 2).

[0070] In addition, if the image input information is insufficient (including cases where it is not insufficient), potential creators may be searched for based on the creator's profile information, information about commercials used by the client, the product genre handled by the client, search and browsing history, favorites, and bookmarks.

[0071] Furthermore, in addition to or instead of the creator profile information, potential creators may be searched for based on the results of an analysis of the viewing effect of the content material created by the creator. The results of the analysis of the viewing effect of the created content material may include viewing data (viewing rate), as well as some or all of the results of various surveys analyzing the viewing experience and viewing effect of the content, purchasing data (not only the impression from the commercial but also an index of actual sales), etc.

[0072] This will enable matching based on attributes, hobbies, preferences, media exposure, and celebrity image, etc., as well as complementing the attribute information of creators and commercials, and making it possible to predict the receptivity of commercials produced by creators and use it for planning.

[0073] It is also possible to rank specific creators with high ratings, such as those with a large number of matches (monthly or annually), at the top.

[0074] The above is the processing content of the "matching process", and as explained in detail above, the emotions evoked in the recipient from the commercial material (content material) produced by the creator can be made into a concretely visualized emotion evaluation index, and by matching this emotion evaluation index with the emotions that the client wants to evoke in the recipient based on this emotion evaluation index, it is possible to reliably select content material that is suitable for the emotions that the client wants to evoke in the recipient through the content, or a creator who can create it.

[0075] Then, when creator candidates are presented by the creator finder 1 through this matching process, as shown in Figure 1, the client, advertiser / advertising agency 2, selects a creator to place an order with from the presented creator candidates via the creator terminal 30 (which has the function of the creator selection unit of the present invention).

[0076] The creator finder 1 receives the selected creator and places an order with the selected creator (the creator finder 1 functions as a creator ordering unit of the present invention). Here, the creator finder 1 transmits information such as requests from the advertiser / advertising agency 2 at the time of ordering, order conditions, specifications, etc. to the selected creator.

[0077] Then, when the selected creator produces the content upon receiving the order, the produced content is transmitted from the selected creator to the advertisement material data storage database 1000 of the creator finder 1 and stored therein.

[0078] The content stored in the advertising material data storage database 1000 is sent from the creator finder 1 to an AD server 2000 (corresponding to the delivery reception department of the present invention) configured to enable data exchange between the creator finder 1 and the advertiser / advertising agency 2.

[0079] The AD server 2000 stores advertising materials and spaces (advertising spaces) sent and provided by the advertiser / advertising agency 2, and processes such as combining the content produced by the selected creator with the advertising materials and advertising spaces are performed on the AD server 2000.

[0080] In addition to the AD server 2000, an advertisement slot ordering system 2500 is provided between the creator finder 1 and the advertiser / advertising agency 2 to manage the advertisement slots. That is, the advertisement slots selected by the advertiser / advertising agency 2 are managed.

[0081] In this way, the creator finder 1 of the present invention not only makes it possible to select a creator who will actually place an order from among the creators selected by the matching platform 10 and carry out the ordering procedure, but also makes it possible to accept delivery of the content produced by the selected creator who has received the order.

[0082] In this embodiment, video commercial material (commercial material) has been used as an example of content material, however, content material is not limited to commercial material and broadly includes creative works, such as video works such as programs, movies, animation, CG, plays, games, and internet distribution, as well as radio commercials and radio programs without video, photographs, novels, manga, books, music (vocal music, performance), NFTs, works of art (fine art, architecture, design, etc.), and artistic expressions (performances). [Explanation of symbols]

[0083] 1...Creator finder (content ordering system including creator selection system), 2...Advertiser / advertising agency (client), 3...Creator, 10...Matching platform (content ordering system), 11...CM material data registration unit, 12...CM attribute information import unit, 13...Viewer emotion visualization unit (evaluation parameter generation unit), 14...Creative index database, 15...Matching engine (creator selection unit), 20...Client terminal, 30...Creator terminal, 1000...Advertising material data storage database (delivery acceptance unit), 2000...AD server, 2500...Advertising space ordering system.

Claims

1. In a creator selection system that selects creators who can create content suitable for the requests of clients, an evaluation parameter generation unit that generates an emotion evaluation index by visualizing emotions evoked in a recipient from the content material created by the creator using an emotion visualization technique; a request input unit configured to allow the client to input an emotion that the client desires to be evoked in a recipient by the content in the request; a creator selection unit that selects a creator who satisfies the desired emotion inputted by the request input unit from among a plurality of creators for which emotion evaluation indexes are generated by the evaluation parameter generation unit; Equipped with the evaluation parameter generation unit generates, as the emotion evaluation index, an emotion label that is an emotion evoked in a recipient from the content material created by the creator and a content score obtained by scoring the emotion label; A creator selection system characterized in that the creator selection unit selects the content material or creator with the highest content score for the emotion label corresponding to the emotion to be evoked input by the request input unit.

2. In the creator selection system according to claim 1, the evaluation parameter generation unit generates a total score by accumulating the emotion labels and the content scores generated for the content material created by the creator, for the content material created by the creator, as an emotion evaluation index for the creator; A creator selection system, characterized in that the creator selection unit selects creators with high total scores for the emotion labels corresponding to the emotions to be evoked input by the request input unit.

3. In the creator selection system according to claim 1, The creator selection system is characterized in that the evaluation parameter generation unit obtains an average value of the scoring of emotion labels, and sets the content score to the difference between the average value and the scoring value of the emotion labels, which represents the emotions evoked in the recipient from the content material produced by the creator.

4. In the creator selection system according to claim 1, A creator selection system characterized in that the evaluation parameter generation unit generates the content score based on emotion labels that change every second or every scene of the content material produced by the creator and their scoring values.

5. In the creator selection system according to claim 1, The creator selection system is characterized in that the evaluation parameter generation unit calculates a fee for the creator from the content score of the creator.

6. In the creator selection system according to claim 1, A creator selection system characterized in that the creator selection unit selects from among a plurality of creators a creator who satisfies the emotions that the recipient is desired to evoke, as input by the request input unit, based on the creator's emotional evaluation index generated by the evaluation parameter generation unit as well as the creator's profile information.

7. In the creator selection system according to claim 6, The creator selection system is characterized in that the creator selection unit selects from among multiple creators a creator who satisfies the emotions that the creator wants to evoke in the recipient, as input by the request input unit, based on the analysis results regarding the viewing effect of the content material produced by the creator, in addition to or instead of the creator's profile information.

8. A content ordering system including the creator selection system according to any one of claims 1 to 7, a creator selection unit that is provided in the client-side terminal and selects a creator to place an order from among the creators selected by the creator selection unit; a creator ordering unit that places an order with the creator selected by the creator selection unit; a delivery receiving unit that receives delivery of the content ordered by the creator ordering unit and created by the creator; A content ordering system comprising:

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