New proposal and privilege information provision system

Abstract

To provide an e-commerce transaction system in which a user easily grasps proposal information and privilege information in which user characteristics such as the user's state, taste, and life style are taken into consideration.SOLUTION: In a commodity proposal and privilege information provision system, a user electronic terminal (10) for transmitting user transmission information and receiving proposal and privilege information, and a management server (20) for generating the proposal and privilege information are connected via a network. The commodity proposal and privilege information provision system has a predetermined first generation unit (22) and / or a second generation unit, and generates extraction proposal information and privilege information and / or estimation proposal information and privilege information.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to a new product proposal and benefit information providing system. More specifically, the present invention relates to a product proposal and benefit information providing system that allows users to grasp proposal information and benefit information that reflects their user characteristics and broaden the range of product purchasing choices. [Background technology]

[0002] In recent years, recommended product introduction systems (product suggestion and special offer information provision systems) have become known in which product sellers who operate websites introduce information about recommended products (suggestion information) and special offer information such as coupon information and discount information to users on the web pages of the websites. Many of these systems provide recommended product information based on the contents of a user's purchase history, the results of surveys filled out and submitted by the user, and other information linked to (associated with) the survey results, thereby recommending a purchase to the user and encouraging them to consider or actually make a purchase.

[0003] For example, Patent Document 1 discloses a recommended product introduction system that can introduce suitable products to each potential purchaser.

[0004] This recommended product introduction system includes a questionnaire DB storage means for storing a questionnaire DB in which products are associated with questionnaire results relating to the products; a questionnaire DB registration means for registering the purchased product and a questionnaire result related to the product in the questionnaire DB each time the product is purchased; a questionnaire sending / receiving means for sending a questionnaire to a computer of a person considering purchasing and receiving a questionnaire result from the computer of the person considering purchasing; The system is characterized by comprising a recommended product determination means for extracting from the questionnaire DB products corresponding to the questionnaire results received from the computer of the potential purchaser and designating some or all of the extracted products as recommended products, and an information transmission means for transmitting information about the recommended products to the computer of the potential purchaser. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Patent No. 4075431 Summary of the Invention [Problem to be solved by the invention]

[0006] However, conventional e-commerce systems, such as the system disclosed in Patent Document 1, require users to refer to purchase history and take the trouble to enter various information, including personal information, into a questionnaire in a predetermined format. In other words, conventional systems require a lot of effort to obtain recommended product information (suggestion information) and special offer information such as coupons.

[0007] In response to these conventional problems, the inventors have conducted extensive research into conventional systems and have discovered that by implementing the following steps, it is possible to significantly improve user convenience, make it easier to understand information about offers and special offers, and broaden the range of product purchasing choices. Step 1: Providing a recording medium in the user's electronic terminal that can input and record user-generated information such as product names and product categories regarding products that are planned or under consideration for purchase, and transmitting the information recorded on the recording medium to a data server or an AI server. Step 2: The data server or AI server extracts and generates proposal information and bonus information corresponding to the information. Step 3: A step of transmitting the extracted and / or generated information, such as proposal information and / or benefit information, from the data server or AI server to the proposal information / benefit information recording unit of the electronic terminal (A).

[0008] In other words, the present invention aims to provide an e-commerce system in which proposed information and special offer information that takes into account user characteristics such as the user's situation, preferences, and lifestyle is presented on the user's electronic terminal, making it easy for the user to understand the content. [Means for solving the problem]

[0009] The product proposal and special offer information providing system according to the present invention comprises a user-transmitted information recording unit (a1) that records user-transmitted information, a transmitting unit (a2) that transmits the user-transmitted information recorded in the user-transmitted information recording unit to a management server (B), a receiving unit (a3) ​​that receives information from the management server (B), and a proposal information and special offer information recording unit (a3), The management server (B) includes a receiving unit (b1) for receiving the user-sent information transmitted by the transmitting unit; a first generating unit (b2) having a data table in which user-transmitted information and proposed information / reward information are associated with each other, and extracting proposed information / reward information associated with the user-transmitted information received by the receiving unit (b1) to generate extracted proposed information / reward information; and / or a second generating unit (b3) estimating proposed information / reward information by inputting current data including current user-transmitted information into a trained learning model that has undergone machine learning to estimate proposed information / reward information using past data including past user-transmitted information as training data, and outputting estimated proposed information / reward information; a transmitting unit (b3) for transmitting the extracted proposal information / benefit information and / or estimated proposal information / benefit information to a receiving unit of an electronic terminal; The receiving unit (a2) of the electronic terminal (A) receives the transmitted extracted proposal information, benefit information and / or estimated proposal information, benefit information, and the extracted proposal information, benefit information and / or estimated proposal information, benefit information is stored in the proposal information, benefit information recording unit (a3) ​​of the electronic terminal (A). [Brief explanation of the drawings]

[0010] [Figure 1] FIG. 1 is a diagram for explaining a product proposal and benefit information providing system according to the present invention. [Figure 2] FIG. 2 is a flow chart for explaining the product proposal and benefit information providing system according to the present invention. [Figure 3] FIG. 3 is a diagram for explaining one aspect of a user electronic terminal in the product proposal and benefit information providing system according to the present invention. [Figure 4] FIG. 4 is a diagram for explaining an example of how user transmitted information is input to a user fragment information recording unit of a user electronic terminal in the product proposal and benefit information providing system according to the present invention. [Figure 5] FIG. 5 is a diagram for explaining an example of a display mode of information recorded in the proposal information / benefit information recording unit of the user electronic terminal in the product proposal / benefit information providing system according to the present invention. [Figure 6] FIG. 6 is a diagram for explaining an application example of the data table stored in the first generating unit in the product proposal and benefit information providing system according to the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0011] Hereinafter, the product proposal and benefit information providing system according to the present invention will be described in detail with reference to the drawings as appropriate.

[0012] As will be described later, the product proposal and benefit information provision system of the present invention provides the electronic terminal (user electronic terminal) of a user (consumer, product purchaser, person considering purchasing a product, etc.) with proposal information such as recommendation information (product recommendation information), information introducing products in the same or similar category, and benefit information (proposal information and benefit information) such as coupon information and discount information. As shown in Fig. 1, the product proposal and special offer information providing system of the present invention comprises a user electronic terminal 10 for transmitting user-generated information and receiving proposal and special offer information, and a management server 20 for generating proposal and special offer information, which are connected via a network. That is, the user electronic terminal 10 and the management server 20 are capable of transmitting and receiving information to and from each other.

[0013] The network is not particularly limited, but may be a relay communication device such as a WIFI router, or a wireless or wired internet network such as a LAN (Local Area Network) or WAN (Wide Area Network).When both WIFI and wired LAN are out of reach (cannot be used effectively), a 3G / LTE module, for example, may be used.

[0014] The user electronic terminal 10 is not particularly limited as long as it is a general electronic terminal, and examples thereof include a smartphone, a mobile phone, a personal computer (desktop type, laptop type), a tablet terminal, etc. In Fig. 1, a laptop type personal computer as indicated by reference numeral 10a and a smartphone as indicated by reference numeral 10b are exemplified as the user electronic terminal 10.

[0015] The user electronic terminal is for transmitting user-transmitted information and receiving proposed and special offer information, and is provided with a user-transmitted information recording unit (11) that records the user-transmitted information, a transmitting unit (12) that transmits the user-transmitted information recorded in the user-transmitted information recording unit (11) to the management server (20), a receiving unit (13) that receives the proposed and special offer information from the management server (B), and a proposed and special offer information recording unit (14) received by the receiving unit (13), and may have other means, devices, and components as necessary.

[0016] The user-sent information recording unit (11) is capable of recording user-sent information, and is not particularly limited as long as it can start a program via the input icon Ia and record user-sent information by keyboard input or touch panel input, for example, as shown by the numbering in Figure 3.

[0017] The "user-sent information" is not particularly limited, but typically includes, for example, information on a product that a user wishes to purchase (plans to purchase) or is considering purchasing (product name, category, etc.), information on similar products, product efficacy and effectiveness, product price range, etc. As shown by the number S1 in Fig. 2, the user-sent information recording unit records information on products that the user plans to purchase or is considering purchasing, and stores the information for a predetermined period or permanently.

[0018] Here, the user-transmitted information may be input by date or by time (FIG. 4), or may simply be input as a list or itemized list of user-transmitted information and recorded in the user-transmitted information recording unit. Alternatively, information entered in a known notepad app or SNS application software may be transferred to a user-transmitted information recording unit for a certain period of time or at any timing, and stored as user-transmitted information.

[0019] The user-sent information recording unit may automatically delete old user-sent information (for example, user-sent information that has been in use for a certain period of time since being recorded) after a certain period of time (for example, about six months since being recorded) since it is considered to be of relatively low value. Furthermore, the unit may be able to delete information at will according to the user's needs, taking into account cases such as when the user has lost interest in a certain product or when memory usage is high.

[0020] As indicated by the reference numeral S2 in FIG. 2, the information recorded in the user-transmitted information recording unit is transmitted to the receiving unit of the management server via the transmitting unit of the user's electronic terminal. Here, the timing of transmission may be when the information is recorded in the user fragment information recording section (i.e., in real time), or automatically at regular intervals (for example, every 12 hours, every day, every week, etc.), or may be sent at the user's discretion.

[0021] The management server 20 also includes a first generation unit 22 and / or a second generation unit 23. From the viewpoint of being able to provide diverse proposal information and benefit information that is tailored to the user, it is preferable that the management server 20 includes the first generation unit 22 and the second generation unit 23, as shown in FIG. The first generation unit 22 has a data table in which user-transmitted information and proposed information / specialty information are associated with each other, and extracts the proposed information / specialty information associated with the user-transmitted information received by the receiving unit, thereby extracting the extracted proposed information / specialty information.

[0022] Here, the data table is one in which user-generated information, which is a keyword, and suggested information and special offer information, which are response information, are associated (linked) as shown in the first generation section numbered 21 in Figure 1.

[0023] As an application example, the user-sent information may be not only text data but also image data, audio data, or video data.

[0024] As a specific example, Fig. 6 shows an example of a data table in which user-sent information, which is a keyword, is linked to suggested information and special offer information, which is response information. For example, if text information about symptoms of a disease, photo information or video information of the affected area, and second opinion information for each disease as suggested information and special offer information related to these are stored in the data table, when a user sends text information about the symptoms of the disease, the first generation unit extracts the corresponding second opinion information and sends the information to the user's electronic terminal as suggested information and special offer information.

[0025] On the other hand, the second generation unit 23 uses past data including past user-generated information as training data and inputs current data including current user-generated information into a trained learning model that has undergone machine learning to estimate proposed information and special offer information, thereby estimating proposed information and special offer information and outputting the estimated proposed information and special offer information.

[0026] The first generation unit and / or the second generation unit generate extracted proposal information / benefit information and / or estimated proposal information / benefit information as shown by the numbers S3 and S4 in Figure 2, and this information is transmitted by the transmission unit 24 to the receiving unit 13 of the electronic terminal.

[0027] Then, the receiving unit 13 of the user's electronic terminal receives the transmitted extracted proposal information / benefit information and / or estimated proposal information / benefit information, and the extracted proposal information / benefit information and / or estimated proposal information / benefit information is stored in the proposal information / benefit information recording unit 14 of the user's electronic terminal (number S5 in Figure 2).

[0028] The extracted proposal information / reward information and / or estimated proposal information / reward information stored in the proposal information / reward information recording unit 14 can be stored in a displayable state, for example, in a text file format or a PDF format. The user electronic terminal 10 generally includes an icon for displaying the proposal information and an icon for displaying the reward information, as shown by reference numerals Ib and Ic in FIG. 3. Furthermore, as shown in FIG. 5, each piece of information may be categorized by the date of receipt of the extracted proposal information / reward information and / or estimated proposal information / reward information. [Industrial Applicability]

[0029] According to the present invention, it is possible to provide a product proposal and benefit information system that allows a user to easily grasp proposal information and benefit information that takes into consideration user characteristics such as the user's situation, preferences, and lifestyle. [Explanation of symbols]

[0030] 10: User electronic terminal 20: Management server 22: First generation section 23: Second generation section NT: Network Ia: Input icon Ib: Icon to display suggestion information Ic: Icon to display bonus information

Claims

[Claim 1] A product proposal and benefit information providing system in which a user electronic terminal (10) for transmitting user-transmitted information and receiving proposal and benefit information and a management server (20) for generating proposal and benefit information are connected via a network, The user electronic terminal (10) comprises a user-sent information recording unit (11) that records user-sent information, a transmitting unit (12) that transmits the user-sent information recorded in the user-sent information recording unit (11) to a management server (20), a receiving unit (13) that receives proposal and special offer information from the management server (B), and a proposal and special offer information recording unit (14) that receives the proposal and special offer information received by the receiving unit (13), The management server (B) includes a receiving unit (21) for receiving the user-sent information transmitted by the transmitting unit (12); a first generating unit (22) having a data table in which user transmitted information is associated with proposed information and special offer information, and extracting the proposed information and special offer information associated with the user transmitted information received by the receiving unit (21), and extracting the extracted proposed information and special offer information; and / or a second generating unit (23) estimating the proposed information and special offer information by inputting current data including current user transmitted information into a trained learning model that has performed machine learning to estimate the proposed information and special offer information using past data including past user transmitted information as training data, and outputting the estimated proposed information and special offer information; a transmitting unit (24) for transmitting the extracted proposal information / benefit information and / or the estimated proposal information / benefit information to a receiving unit (13) of an electronic terminal; A product proposal and bonus information provision system characterized in that a receiving unit (13) of the electronic terminal (10) receives the transmitted extracted proposal information and bonus information and / or estimated proposal information and bonus information, and the extracted proposal information and bonus information and / or estimated proposal information and bonus information is stored in a proposal information and bonus information recording unit (14) of the electronic terminal (A).

Images