Information processing apparatus, information processing method, and information processing program

Abstract

To provide an apparatus that prevents a user from leaving.SOLUTION: An information processing apparatus according to the present application includes a generation unit, a provision unit, a reception unit, and a switching unit. The generation unit generates divided contents obtained by dividing a single content for each item. The provision unit provides a display content in which the divided contents generated by the generation unit are arranged and displayed for each item. The reception unit receives a slide operation for each of the divided contents displayed in the display content provided by the provision unit. The switching unit switches, for each item, the divided contents to be displayed in the display content in response to the slide operation received by the reception unit.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to an information processing device, an information processing method, and an information processing program. [Background technology]

[0002] Conventionally, there is a technology for distributing content selected according to a user when distributing various contents such as news articles. For example, Patent Document 1 discloses a technology for tallying the number of times each content has been distributed for each attribute of the user to whom the content is distributed, and preferentially distributing the content with the most number of distributions as recommended content. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Publication No. 2020-57292 Summary of the Invention [Problem to be solved by the invention]

[0004] However, the conventional technology has room for improvement in terms of preventing users from abandoning the service. For example, while the conventional technology is expected to increase the number of views of content by delivering content that matches the user, it does not take into consideration preventing users from abandoning the service when they become bored with viewing the content.

[0005] The present invention has been made in view of the above, and has an object to provide an information processing device, an information processing method, and an information processing program that can prevent users from abandoning a service. [Means for solving the problem]

[0006] In order to solve the above-mentioned problems and achieve the object, an information processing device according to the present invention includes a generation unit, a provision unit, a reception unit, and a switching unit. The generation unit generates divided content by dividing a single content into items. The provision unit provides display content that displays the divided content generated by the generation unit arranged item by item. The reception unit receives a slide operation for each divided content displayed in the display content provided by the provision unit. The switching unit switches the divided content displayed in the display content item by item in response to the slide operation received by the reception unit. [Effects of the Invention]

[0007] According to the present invention, it is possible to prevent users from abandoning the service. [Brief explanation of the drawings]

[0008] [Figure 1] FIG. 1 is a diagram illustrating an example of information processing according to an embodiment. [Figure 2] FIG. 2 is a diagram showing an example of display content according to the embodiment. [Figure 3] FIG. 3 is a diagram illustrating an example of display content according to the embodiment. [Figure 4] FIG. 4 is a block diagram illustrating an example of the configuration of the information processing device according to the embodiment. [Figure 5] FIG. 5 is a diagram illustrating an example of information stored in the content information storage unit according to the embodiment. [Figure 6] FIG. 6 is a diagram illustrating an example of information stored in the account information storage unit according to the embodiment. [Figure 7] FIG. 7 is an explanatory diagram of a selection operation for display content. [Figure 8] FIG. 8 is a flowchart illustrating an example of information processing according to the embodiment. [Figure 9] FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device according to the embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0009] Hereinafter, an information processing device, an information processing method, and an information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing device, the information processing method, and the information processing program according to the present application are not limited to the embodiments.

[0010] [Embodiment] [1. Information Processing] First, an example of information processing according to the embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an example of information processing according to the embodiment. Note that the information processing according to the embodiment is executed, for example, by an information processing device 1 shown in Fig. 1.

[0011] 1 is an information processing device that provides various services to a user U via the Internet. In the present disclosure, the information processing device 1 provides various services to the user U through a news site. Note that the information processing device 1 is realized by, for example, a server device, a cloud system, or the like.

[0012] The user terminal 50 is a terminal device owned by the user U, and acquires various information from the information processing device 1 through data communication with the information processing device 1. In the present disclosure, the user terminal 50 provides news articles distributed from the information processing device 1 to the user U. Examples of the user terminal 50 include a smartphone, a tablet terminal, a personal computer, and a wearable terminal.

[0013] Meanwhile, news sites are taking steps to match users U with news articles and distribute news articles that are likely to be viewed by users U on a priority basis.

[0014] However, in the above example, although it is possible to improve the click rate and the like, no consideration is given to preventing users U from abandoning the site when they become bored with viewing news articles distributed on the news site.

[0015] Therefore, the information processing device 1 according to the embodiment provides a service for preventing a user U who is tired of reading news articles from leaving. Specifically, as shown in Fig. 1, the information processing device 1 first generates divided contents by dividing a single piece of content into items (step S1).

[0016] At this time, the information processing device 1 processes only articles for which permission has been obtained from the right holder of the article (the company or user who posted it). For example, a contract regarding the use of the article may be concluded in advance with the right holder of the article (or their representative). Alternatively, when generating content using another article, the information processing device 1 inquires with the poster of that article, and only if permission to use the article is granted is the content using that article provided and published to the outside. In other words, this prevents the article from being used without permission.

[0017] Here, the content refers to a news article distributed through a news site. In this disclosure, a news article has items such as a "title and thumbnail," a "body," and "comments." Furthermore, a single piece of content refers to one news article.

[0018] That is, the information processing device 1 generates divided content pieces by dividing a single piece of content into the items of "title and thumbnail," "main text," and "comments." The information processing device 1 also generates divided content pieces for each of a plurality of pieces of content in the same manner.

[0019] Next, the information processing device 1 provides the user terminal 50 of the user U with display content that displays the divided contents arranged by item (step S2). After that, the information processing device 1 accepts a slide operation by the user U through the user terminal 50 (step S3), and switches the display of the display content in response to the slide operation (step S4).

[0020] Here, a specific example of the display content will be described with reference to Fig. 2 and Fig. 3. Fig. 2 and Fig. 3 are diagrams showing an example of the display content according to the embodiment. As shown in Fig. 2, the display content has a first display area Ar1, a second display area Ar2, and a third display area Ar3.

[0021] The first display area Ar1 is an area where split content corresponding to the title and thumbnail of each news article is displayed. The second display area Ar2 is an area where split content corresponding to the summary (main text) of each news article is displayed. The third display area Ar3 is an area where split content corresponding to comments on each news article is displayed. In the example of Figure 2, "Title 1," "Summary 1," and "Comment 1" each indicate split content generated from the same news article.

[0022] In the display content, the first display area Ar1, the second display area Ar2, and the third display area Ar3 are switched independently. Specifically, as shown in Figure 2, it is assumed that a slide operation is performed on the divided content "Title 1."

[0023] For example, in such a case, as shown in FIG. 3, the divided content displayed in the first display area Ar1 switches from "Title 1" to "Title 2." Similarly, the display of the second display area Ar2 and the third display area Ar3 is switched independently. Therefore, the user U can view each item of the multiple contents through the display content. In other words, the user U can view the multiple contents by switching between items through the display content.

[0024] In this way, the information processing device 1 according to the embodiment provides the user U with display content in which the divided contents are arranged and displayed by item, and switches the displayed divided contents by item in response to a slide operation performed on the divided content.

[0025] That is, the information processing device 1 according to the embodiment provides information about each content in small pieces, so that even a user U who has grown tired of the content and has lost concentration can be provided with content that places a low burden on the user when viewing it. Therefore, the information processing device 1 according to the embodiment can prevent users from abandoning the content.

[0026] [2. Configuration example of information processing device] Next, a configuration example of the information processing device 1 will be described with reference to Fig. 4. Fig. 4 is a block diagram showing a configuration example of the information processing device 1 according to an embodiment. As shown in Fig. 4, the information processing device 1 has a communication unit 2, a storage unit 3, and a control unit 4.

[0027] The communication unit 2 is realized by, for example, a network interface card (NIC), etc. The communication unit 2 transmits and receives information to and from an external device via a network such as various wireless communication networks, such as 4G (Generation), 5G, LTE (Long Term Evolution), WiFi (registered trademark), or wireless LAN (Local Area Network), or various wired communication networks.

[0028] The storage unit 3 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 3 also has a content information storage unit 31, an account information storage unit 32, and a sentence generation model storage unit 33.

[0029] The content information storage unit 31 stores content information. The content information is information including original content C1 and edited content C2. FIG. 5 is a diagram showing an example of information stored in the content information storage unit 31 according to the embodiment. As shown in FIG. 5, the content information storage unit 31 stores information on items such as "content ID," "title," "content data," and "comments" in association with each other.

[0030] The "Content ID" field stores an identifier for identifying each piece of content (news article). The "Title" field stores information about the title of the content (news article) identified by the corresponding content ID. The information about the title includes the title of the news article, a thumbnail image, etc.

[0031] The "content data" item stores content data identified by the corresponding content ID. The content data is data related to news articles, and includes the main text of the news article, a summary, and the like.

[0032] The "Comment" item stores comments posted to the content identified by the corresponding content ID. The comments are comments posted on news sites, but also include comments posted when posting news articles on social media.

[0033] Returning to the explanation of Fig. 4, the account information storage unit 32 will be explained. The account information storage unit 32 stores account information. The account information is information relating to the account of each user U.

[0034] 6 is a diagram illustrating an example of information stored in the account information storage unit 32 according to the embodiment. As shown in FIG. 6, the account information storage unit 32 stores information items such as "account ID," "registration information," "browsing history," and "list information" in association with each other.

[0035] The "account ID" item stores the account ID. The account ID is an identifier for identifying each user U. The "registration information" item stores the registration information. The registration information is information that the user U identified by the corresponding account ID has registered on a news site provided by the information processing device 1.

[0036] The registration information includes information on demographic attributes such as name, age, address, and occupation, as well as information on psychographic attributes such as hobbies and preferences. The registration information may also include information registered by the user U on other services affiliated with the news site. The other services may include various e-commerce sites such as shopping sites and flea market sites, reservation sites for restaurants, hotels, and flights, and electronic payment services that offer credit card and QR code (registered trademark) payments.

[0037] The "browsing history" item stores information about the content browsing history of a user U identified by the corresponding account ID. The "list information" item stores list information for a user U identified by the corresponding account ID. The list information includes a list of news articles that the user U has registered for "read later."

[0038] Returning to the explanation of FIG. 4, the sentence generation model storage unit 33 will be explained. The sentence generation model storage unit 33 stores a sentence generation model. The sentence generation model is a general language model trained to generate a response sentence to an input natural language sentence. For example, the sentence generation model is a GPT (Generative Pre-trained Transformer).

[0039] Next, we will explain the control unit 4. The control unit 4 is, for example, a controller, and is realized by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like, executing various programs stored in a storage device inside the information processing device 1 using RAM as a working area.

[0040] As shown in FIG. 4, the control unit 4 includes an acquisition unit 41, a generation unit 42, a provision unit 43, a reception unit 44, and a switching unit 45.

[0041] The acquisition unit 41 acquires information related to content. For example, the acquisition unit 41 acquires original content from a distributor of the original content via a distributor terminal (not shown). That is, the acquisition unit 41 accepts submission of news articles to be distributed on a news site.

[0042] The generation unit 42 generates divided content by dividing a single piece of content into items. Specifically, the generation unit 42 generates divided content for each news article by dividing each news article into the items of title, body text, and comments.

[0043] For example, a segmented content corresponding to a title includes a title sentence and a thumbnail image, a segmented content corresponding to the "main text" includes a summary that summarizes the main text, and a segmented content corresponding to a comment includes a lake surface posted by user U in response to the corresponding news article.

[0044] The generation unit 42 generates a segment of content corresponding to the "main text" using a sentence generation model. For example, the generation unit 42 generates a segment of content corresponding to the "main text" so that the number of characters fits in the display area (second display area Ar2) of the segment of content corresponding to the "main text."

[0045] For example, the generation unit 42 inputs a prompt including a main text and an instruction sentence for summarizing the main text to the sentence generation model. For example, the instruction sentence is a sentence such as "Please summarize the main text below in 300 characters or less." In this case, the generation unit 42 may input an instruction sentence including a sentence such as "Please generate a summary that will attract the interest of users with the following attributes" to the sentence generation model.

[0046] The generation unit 42 may also generate content segments based on, for example, a news article posted for display content. In such a case, the text to be included in the content segments corresponding to the "main text" may be the same as what was posted.

[0047] The providing unit 43 provides display content that displays the divided content items arranged by item, generated by the generating unit 42. The providing unit 43 provides the display content to the user terminal 50 of the user U.

[0048] In this case, the providing unit 43 may provide display content in which each divided content is modally displayed to the user who is viewing the news article. For example, in this case, on the user terminal 50, each divided content is modally superimposed on the news article being viewed.

[0049] Furthermore, the providing unit 43 may provide display content to the user U, for example, when it is predicted that the user U will leave. In such a case, for example, the providing unit 43 provides display content to the user U when the viewing time of the user U is short compared to the volume of the news article, that is, when it is estimated that the user U has not read the text of the news article. Furthermore, the providing unit 43 may, for example, place a dedicated tab for the display content on the news site, and provide the display content when the dedicated tab is selected.

[0050] The providing unit 43 selects content to be posted in the display content based on predetermined selection conditions. For example, the selection conditions include content that has not yet been viewed by the user U, content that has a high user rating, content that has many predetermined comments such as "I see" in user comments, content that a similar user U is currently viewing, etc.

[0051] Furthermore, the providing unit 43 may select content to be included in the display content based on the number of views or the number of conversions of the content segments. For example, the providing unit 43 may preferentially include content including content segments that have been viewed many times by the user U or content segments that have been converted many times in the display content. The number of conversions here refers to the number selected by a selection operation, which will be described later.

[0052] The receiving unit 44 receives a slide operation for each of the divided content items displayed in the display content provided by the providing unit 43. For example, the receiving unit 44 receives a slide operation for each of the divided content items, as described with reference to FIG. 2 and the like.

[0053] Furthermore, the receiving unit 44 can also receive a selection operation for each content segment in addition to a slide operation, as will be described later with reference to FIG.

[0054] The switching unit 45 switches the divided content items to be displayed in the display content for each item in accordance with the slide operation received by the receiving unit 44. Specifically, when a slide operation is performed on a divided content item of the display content, the switching unit 45 displays the divided content item corresponding to the operation direction in the item for which the slide operation was performed.

[0055] Furthermore, when a selection operation is performed on a content segment, the switching unit 45 displays the content segments of the content corresponding to the selected content segment in each item. Here, processing in response to the selection operation will be described with reference to Fig. 7. Fig. 7 is an explanatory diagram of a selection operation on display content.

[0056] 7, it is assumed that a content segment corresponding to "Title 2" is selected. In this case, the switching unit 45 displays the content segments of each item of the content corresponding to "Title 2" (corresponding to "Summary 2" and "Comment 2").

[0057] In other words, in the display content, it is possible to view the divided content items separately for each item, but when user U selects a specific divided content item, each item of the content corresponding to that divided content item can be viewed.

[0058] 7, when a selection operation is performed, a "Read carefully later" button B is displayed in the display content. When the user U selects button B, the corresponding content is added to the "Read later list."

[0059] This allows the user U to view the content added to the "read later list" at a time that is convenient for the user. Note that the switching unit 45 does not need to switch the display as described above, and may, for example, directly display the content corresponding to the divided content for which the selection operation was performed.

[0060] [3. Processing flow] Next, a processing procedure executed by the information processing device 1 according to the embodiment will be described with reference to Fig. 8. Fig. 8 is a flowchart showing an example of information processing according to the embodiment.

[0061] 7, first, the information processing device 1 generates divided content pieces (step S101), and then provides display content pieces in which the divided content pieces are displayed for each item (step S102).

[0062] Next, the information processing device 1 switches the display of the content segments in accordance with the slide operation on the display content (step S103), and ends the process.

[0063] [4. Modifications] In the above embodiment, the content is a news article, but the present invention is not limited to this. For example, the content may be product information or store information from various e-commerce sites.

[0064] [5. Effects] The information processing device 1 according to the embodiment described above includes a generation unit 42 that generates split content by dividing a single piece of content into items, a provision unit 43 that provides display content in which the split content generated by the generation unit 42 is displayed side by item, a reception unit 44 that receives a slide operation for each of the split content displayed in the display content provided by the provision unit 43, and a switching unit 45 that switches the split content to be displayed in the display content for each item in accordance with the slide operation received by the reception unit 44.

[0065] Furthermore, the receiving unit 44 receives a selection operation for a content segment, and the switching unit 45 displays the content segments of each item corresponding to the content segment selected by the selection operation side by side in the display content.

[0066] The providing unit 43 also provides display content that modally displays the divided content. The providing unit 43 also provides the display content through dedicated tabs. The generating unit 42 also generates divided content by dividing a news article, which is the content, into each of the items of title, body, and comments. The generating unit 42 also generates divided content based on content posted for display content.

[0067] By performing any one or a combination of the above-described processes, the information processing device according to the present application can prevent users from abandoning the device.

[0068] [6. Hardware Configuration] The information processing device 1 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in Fig. 9. Fig. 9 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device 1 according to the embodiment. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

[0069] The CPU 1100 operates and controls each unit based on programs stored in the ROM 1300 or the HDD 1400. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, programs that depend on the hardware of the computer 1000, and the like.

[0070] The HDD 1400 stores programs executed by the CPU 1100, data used by such programs, etc. The communication interface 1500 receives data from other devices via a network (communication network) N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

[0071] The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse (in FIG. 9, the output devices and input devices are collectively referred to as "input / output devices") via the input / output interface 1600. The CPU 1100 acquires data from the input devices via the input / output interface 1600. The CPU 1100 also outputs generated data to the output devices via the input / output interface 1600.

[0072] Media interface 1700 reads a program or data stored in recording medium 1800 and provides it to CPU 1100 via RAM 1200. CPU 1100 loads the program or data from recording medium 1800 onto RAM 1200 via media interface 1700 and executes the loaded program. Recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase Change Rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0073] For example, when the computer 1000 functions as the information processing device 1 according to the embodiment, the CPU 1100 of the computer 1000 executes programs loaded onto the RAM 1200 to realize the functions of the control unit 4. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, the CPU 1100 may obtain these programs from another device via the network N.

[0074] Although some of the embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be implemented in other forms that include the embodiments described in the Disclosure of the Invention section and that have undergone various modifications and improvements based on the knowledge of those skilled in the art.

[0075] [7. Other] Furthermore, among the processes described in the above embodiments and modifications, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

[0076] Furthermore, the components of each device shown in the figure are conceptual functional components and do not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

[0077] Furthermore, the above-described embodiments and modifications can be combined as appropriate within the scope of not causing any contradiction in the processing content.

[0078] Furthermore, the above-mentioned "section, module, unit" can be read as "means" or "circuit," etc. For example, an acquisition unit can be read as an acquisition means or an acquisition circuit. [Explanation of symbols]

[0079] 1. Information processing equipment 2. Communications Department 3 Storage section 4. Control Unit 31 Content information storage unit 32 Account information storage unit 33 Sentence generation model memory section 41 Acquisition Department 42 Generation part 43 Providing Department 44 Reception Department 45 Switching section 50 User Terminals

Claims

1. a generation unit for generating divided contents by dividing a single content into items; a providing unit that provides display content by arranging the divided content items generated by the generating unit and displaying the displayed content items; a receiving unit that receives a slide operation for each of the content segments displayed in the display content provided by the providing unit; a switching unit that switches the divided content items to be displayed in the display content item by item in response to the slide operation received by the receiving unit; An information processing device comprising:

2. The reception unit accepting a selection operation on the content segment; The switching unit is and displaying the divided content items corresponding to the content of the divided content selected by the selection operation side by side on the display content.

2. The information processing device according to claim 1,

3. The providing unit To provide the display content that modally displays the divided content.

2. The information processing device according to claim 1,

4. The providing unit Providing the content for display through a dedicated tab 2. The information processing device according to claim 1,

5. The generation unit The news article, which is the content, is divided into each of the items of title, body text, and comment to generate the divided content.

2. The information processing device according to claim 1,

6. The generation unit generating the divided content based on the content posted for the display content; 2. The information processing device according to claim 1,

7. 1. A computer-implemented information processing method, comprising: a generating step of generating divided contents by dividing a single piece of content into items; a providing step of providing display content that displays the divided content items generated by the generating step in an arranged manner for each item; a receiving step of receiving a slide operation for each of the content segments displayed in the display content provided by the providing step; a switching step of switching the divided content items to be displayed on the display content item by item in response to the slide operation received in the receiving step; An information processing method comprising:

8. a generation step for generating divided contents by dividing a single content into items; a providing step of providing display content that displays the divided content items generated by the generating step in an arranged manner; a receiving step of receiving a slide operation for each of the content segments displayed in the display content provided by the providing step; a switching step of switching the divided content items to be displayed in the display content item by item in response to the slide operation accepted in the accepting step; An information processing program characterized by causing a computer to execute the above.

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