Net shop operation support system, program, and network sales method

Abstract

To provide a net shop operation support system which allows purchase of commodities and services even if a purchaser does not register his / her personal information.SOLUTION: A net shop for selling and purchasing commodities and services by talk of chat between a purchaser 13 and a selling business operator 15 is started in an SNS system 7. On the basis of chat talk history in a purchase process of the commodities and services, a purchaser and a commodity and service which have suspended just before the purchase although it had reached to the cart are specified. A coupon, a gift, or a message is sent to the purchaser, so as to enhance a sales promotion effect. Further, the purchase process can be progressed without specifying an individual purchaser 13.SELECTED DRAWING: Figure 8

Description

[Technical Field]

[0001] The present invention relates to an online shop operation support system, program, and online sales method using SNS chat. [Background technology]

[0002] Typically, when purchasing goods or services online, personal information such as the purchaser's name, address, and contact details is registered on an operating server. In addition, retailers keep track of the history of the products and services that customers ultimately purchase at online stores. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2011-248838 Summary of the Invention [Problem to be solved by the invention]

[0004] However, there is a demand for sales sites to be able to browse and make purchases without having to register personal information of the purchaser in advance. In addition, there is a demand to understand not only the products and services that buyers ultimately purchase, but also the process leading up to the purchase.

[0005] The present invention has been made in consideration of the above circumstances, and its purpose is to provide an online shop operation support system, program, and online sales method that allows purchasers to purchase products and services without registering personal information. Another object of the present invention is to provide an online shop operation support system, program, and online sales method that can easily obtain a log of the process leading up to a purchase by a purchaser. [Means for solving the problem]

[0006] The present invention is an online shop operation support system that supports the operation of an online shop where a seller sells products and services to purchasers by using chat chat, and includes a first step of setting up the chat using the seller's account registered in an SNS server that provides the buyer with the chat function, to an operator of the online shop operation support system; a second step of displaying a first operation screen on a seller terminal device of the seller for setting up to display a rich menu including a product and service browse button on the talk screen of the buyer terminal device of the buyer, and setting up the SNS server based on information input by the seller using the first operation screen; and a second step of setting up to display a product and service rich message including a product and service button on the talk screen after the buyer designates and operates the product and service browse button 33 on the talk screen. a third step of displaying a second operation screen on the sales company terminal device for setting up a product / service description rich message to be displayed on the talk screen when the purchaser operates the product / service button, and configuring the SNS server based on information input by the sales company using the second operation screen; a fourth step of displaying a third operation screen on the sales company terminal device for setting up a product / service description rich message to be displayed on the talk screen when the purchaser operates the product / service button, and configuring the SNS server based on information input by the sales company using the third operation screen; and a fifth step of configuring the SNS server with a payment website to which the purchaser is directed when the payment button is operated by the purchaser on the talk screen.

[0007] Preferably, the token input on the token screen is acquired, and an order management step is executed to manage the purchaser's order based on the acquired token.

[0008] Preferably, when the purchaser performs an operation on the talk screen to add the product or service to the shopping cart, the shopping cart information is updated, and when the payment button is specified for the product or service in the shopping cart, payment processing is performed for the product or service in the shopping cart as shown in the shopping cart information.

[0009] Preferably, when the purchaser performs the specified operation on the talk screen, a specified operation character indicating the specified operation is displayed as the purchaser's talk.

[0010] Preferably, in response to the designation operation, the product / service rich message and the product / service description rich message are automatically replied.

[0011] Preferably, when the product / service browsing button is specified, a product / service category button is displayed, When the product / service category button is specified, the product / service rich message corresponding to that category is displayed.

[0012] Preferably, the categories can be set in multiple layers.

[0013] The present invention is an online sales method in which a seller sells products and services to buyers at an online shop by using chat chats provided by an SNS system, the method comprising: a first step of, when a product / service viewing button in a rich menu displayed on a talk screen of a buyer terminal device is designated by the buyer, displaying a message to that effect in the talk screen and displaying a product / service list including the product / service button on the talk screen; and a second step of, when the buyer designates a product / service button on the talk screen, displaying a message to that effect in the talk screen and displaying a product / service description rich message corresponding to the designated product / service button on the talk screen. The online sales method is performed by the purchaser terminal device, which executes the following steps: a second step of displaying the message on the chat screen; a third step of, when the add to cart button in the product / service description rich message is operated, displaying this fact in the chat and performing a process of adding the product / service to the shopping cart; and a fourth step of, when the purchase procedure button on the chat screen is operated by the purchaser, accessing a pre-set payment website and performing a process to pay for the product / service in the shopping cart, and the online shop operation support system executes an order management step of acquiring the token and managing the order related to the specified operation by the purchaser based on the token.

[0014] Preferably, the online shop operation support system manages the settlement in the fourth step.

[0015] The present invention is a program executed by an online shop operation support system that supports the operation of an online shop where a seller sells products and services to a purchaser by using chat chat, the program comprising: a first step of setting up a chat setting authority for the seller's account registered in an SNS server that provides the buyer with the chat function to an operator of the online shop operation support system; a second step of displaying a first operation screen on a seller terminal device of the seller for setting up a rich menu including a product and service viewing button to be displayed on the talk screen of the buyer terminal device of the purchaser, and setting up the SNS server based on information input by the seller using the first operation screen; and a second step of displaying a product and service viewing button on the talk screen after the purchaser selects and operates the product and service viewing button. a third step of displaying on the sales company terminal device a second operation screen for setting up to display a product / service rich message including a product / service button on the talk screen, and setting up in the SNS server based on information entered by the sales company using the second operation screen; a fourth step of displaying on the sales company terminal device a third operation screen for setting up to display a product / service description rich message on the talk screen when the purchaser specifies the product / service button on the talk screen, and setting up in the SNS server based on information entered by the sales company using the third operation screen; and a fifth step of setting up in the SNS server a payment website to which the purchaser is directed when the payment button is specified on the talk screen by the purchaser. [Effects of the Invention]

[0016] According to the present invention, it is possible to provide an online shop operation support system, program, and online sales method that allow purchasers to purchase products and services without registering personal information. According to the present invention, it is possible to provide an online shop operation support system, program, and online sales method that can easily acquire a log of the process leading up to a purchase by a purchaser. [Brief explanation of the drawings]

[0017] [Figure 1] FIG. 1 is a diagram for explaining an environment in which an online shop operations support system according to an embodiment of the present invention is used. [Figure 2] FIG. 2 is a diagram for explaining the features of the online shop operation support system 11. As shown in FIG. [Figure 3] FIG. 3 is a diagram for explaining the functions of the online shop operation support system 11. As shown in FIG. [Figure 4] FIG. 4 is a diagram for explaining the screen transitions that the SNS system 7 provides to the purchaser 13 according to the settings made by the online shop operation support system 11. In FIG. [Figure 5] FIG. 5 is a diagram for explaining the screen transitions that the SNS system 7 provides to the purchaser 13 according to the settings made by the online shop operation support system 11. In FIG. [Figure 6] FIG. 6 is a diagram for explaining the screen transitions that the SNS system 7 provides to the purchaser 13 according to the settings made by the online shop operation support system 11. In FIG. [Figure 7] FIG. 7 is a diagram for explaining the screen transitions that the SNS system 7 provides to the purchaser 13 according to the settings made by the online shop operation support system 11. In FIG. [Figure 8] FIG. 8 is a flowchart for explaining the processing of the online shop operation support system 11. [Figure 9] FIG. 9 is a diagram for explaining the function of the online shop operation support system 11 to set up the online shop of the sales company 15 in the SNS system 7. [Figure 10] FIG. 10 is a functional block diagram of an online shop operation support system 11 according to an embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0018] An online shop operation support system according to an embodiment of the present invention will be described below. FIG. 1 is a diagram for explaining an environment in which an online shop operations support system according to an embodiment of the present invention is used. As shown in FIG. 1, in this embodiment, for example, a purchaser terminal device 3, a sales company terminal device 5, an SNS system 7, and an online shop operation support system 11 communicate with each other via a network 9.

[0019] The online shop operation support system 11 uses the chat function of the communication application provided by the SNS system 7 to open an online shop where a sales company sells products and services (products or services) to purchasers. In other words, the SNS serves as an entry point to provide a point of contact between purchasers 13 and sales businesses 15.

[0020] FIG. 2 is a diagram for explaining the features of the online shop operation support system 11. As shown in FIG. By using the online shop operation support system 11, a sales company 15 can open its own e-commerce site quickly, easily, and at low cost. In addition, direct purchases can be made using the communication application of the SNS system 7, facilitating communication between the purchaser 13 and the sales company 15.

[0021] FIG. 3 is a diagram for explaining the functions of the online shop operation support system 11. As shown in FIG. As shown in FIG. 3, the online shop operation support system 11 has, for example, a trademark management function, an inventory management function, a customer management function, a document management function, a payment management function, a transport management function, and a recommended product management function.

[0022] 4 to 7 are diagrams for explaining the screen transitions that the SNS system 7 provides to the purchaser 13 according to the settings made by the online shop operation support system 11. FIG. The purchaser 13 operates the purchaser terminal device 3 to launch the communication application of the SNS system 7, and performs an operation to open the chat of the sales business operator 15 that the purchaser 13 wishes to view from the chat section. As a result, for example, the chat of the sales company 15 shown in FIG. On the talk screen shown in FIG. 4, a rich menu 31 is located at the bottom of the screen. When the purchaser 13 selects and operates the product / service viewing button 33 in the rich menu 31 shown in FIG. 4, a list 43 of product / service categories is displayed on the talk screen.

[0023] When the purchaser 13 selects a product / service category 47 in the product / service category list 43 shown in Figure 4, a product / service category 51 (e.g., "high-quality meat") 51 below the product / service category 47 is displayed on the chat screen, as shown in Figure 5. When the purchaser 13 selects a product / service category 51 (e.g., "high-quality meat") on the chat screen shown in Figure 5, a product / service list 55 of one or more product / service buttons 53 (quick reply buttons) belonging to the selected product / service category 51 is displayed on the chat screen, as shown in Figure 6. The quick reply button is a function that displays a button for the purchaser to reply along with the message. The purchaser can reply to the chat by simply tapping the reply button displayed at the bottom of the chat screen.

[0024] When the purchaser 13 selects a product / service button 53 in the product / service list 55 shown in Fig. 6, a product / service description rich message 59 for the product / service related to the selected product / service button 53 is displayed on the chat screen, as shown in Fig. 7. An add-to-cart button 61 is displayed within the product / service description rich message 59. When the purchaser 13 operates the button 61 to add to the shopping cart, a rich message is displayed for selecting the number of items to add, and the purchaser 13 specifies the number of items, and the number of items is added to the shopping cart.

[0025] After that, as shown in FIG. 7, a rich message showing the shopping cart view button "View Cart" button 71 and the "Checkout" button 73 is displayed in the chat. When the purchaser 13 selects and operates the "Purchase Procedure" button 73, the page moves to a payment page provided by the online store operation support system 11 of the sales company 15. The purchaser 13 performs the payment process on the payment page displayed on the purchaser terminal device 3.

[0026] The online shop operation support system 11 may request the purchaser 13 to register as a member when the purchaser 13 processes a payment, etc. This registration involves registering information such as the purchaser's 13 name, gender, contact information, and delivery address. At the time of registration, this information may be provided to the sales company 15, or may be managed solely by the operator of the online shop operation support system 11.

[0027] Hereinafter, the processing of the online shop operation support system 11 that builds the EC site for selling the above-mentioned products and services will be described with reference to FIGS. FIG. 8 is a flowchart for explaining the processing of the online shop operation support system 11. Each step will be explained. Step ST11: The sales company 15 operates the sales company terminal device 5 to register the account of the sales company 15 in the SNS system 7. The sales company terminal device 5 may also obtain the account of the SNS system 7 via the online shop operation support system 11.

[0028] Step ST12: The seller 15 operates the seller terminal device 5 to set the authority for the account registered in step ST11 to the operator of the online shop operation support system 11 via a screen provided by the online shop operation support system 11. This enables the operator to use the online shop operation support system 11 to make settings for the seller 15's account in the SNS system 7. Then, the sales company 15 inputs the EC shop function setting operations described below using a screen provided by the online shop operation support system 11, and the online shop operation support system 11 configures the SNS system 7 accordingly.

[0029] Step ST13: The online shop operation support system 11 receives and stores chat messages from the SNS system 7 and the purchaser terminal device 3.

[0030] Step ST14: The online shop operation support system 11 updates the order information for the product or service based on the token received in step ST13. The order information includes the product / service ordered by the purchaser 13, the quantity, the price, the delivery address, the status (confirmed, shipped, returned product, etc.), the purchaser information of the purchaser 13, shipping information, etc.

[0031] Step ST15: The online shop operation support system 11 performs order processing such as shipping for the products and services purchased by the purchaser 13.

[0032] The following describes the function of the online shop operation support system 11 to set up the online shop of the sales company 15 in the SNS system 7. FIG. 9 is a diagram for explaining the function of the online shop operation support system 11 to set up the online shop of the sales company 15 in the SNS system 7. As shown in FIG. 9, the online shop operation support system 11 has a function for performing setting processing for a sales company 15 to create an EC shop in the SNS system 7.

[0033] The online shop operation support system 11 has functions such as an SNS account registration and permission setting function 91, a category setting function 92, a product / service (item) setting function 93, an order setting function 94, and a rich menu setting function 95.

[0034] The SNS account registration and permission setting function 91 allows the sales company 15 to register their own account in the SNS system 7 and set the permission to set up pre-chat using that account to the operator of the online shop operation support system 11.

[0035] The category setting function 92 displays an operation screen on the seller terminal device 5 for setting (registering) the categories of products and services to be sold, which are displayed in the product and service category list 43 shown in Fig. 5, in the SNS system 7. The categories can be set (defined) hierarchically. When a category name or the like is input on the operation screen, the category setting function 92 sets it in the SNS system 7 .

[0036] The product / service setting function 93 displays on the sales company terminal device 5 an operation screen for setting (registering) the product / service to be sold in the SNS system 7 . Enter the name of the product or service, the category it belongs to, its description, the URL for its details, and an image on the operation screen. When the above information is input on the operation screen, the product / service setting function 93 sets it in the SNS system 7 .

[0037] The order setting function 94 displays on the sales company terminal device 5 an operation screen for setting (registering) items of the order information to be managed in the SNS system 7. When the format of the order information is input on the operation screen, the category setting function 92 sets it in the SNS system 7 . The order information includes the product or service ordered by the purchaser 13, the number of items, the amount, the delivery address, the status (confirmed, shipped, returned product, etc.), the purchaser information of the purchaser 13, shipping information, etc.

[0038] The rich menu setting function 95 displays on the sales company terminal device 5 an operation screen for setting (registering) the rich menu 31 shown in FIG. The rich menu setting function 95 sets the rich menu items, format, etc. in the SNS system 7 when they are input on the operation screen. At this time, the rich menu setting function 95, etc., is set in the SNS system 7 so that the product / service button 53, rich menu 31, product / service description rich message 59, add to cart button 61, "View cart" button 71, and "Proceed to purchase" button 73 are displayed on the talk screen as talk from the sales company 15, as shown in Figures 4 to 7.

[0039] The online shop operation support system 11 performs a process to set the payment website to which the SNS system 7 will be redirected when the purchaser 13 selects and operates the "Purchase Procedure" button 73 (payment button) on the talk screen of the purchaser terminal device 3.

[0040] When the purchaser 13 performs a designation operation on the talk screen displayed on the purchaser terminal device 3, designation operation characters indicating the designation operation are displayed as the purchaser's 13 talk on the talk screen. The chat of the sales company 15 is set to be automatically replied to in response to a specified operation by the purchaser 13.

[0041] The online shop operation support system 11 acquires the tokens entered on the token screen of the purchaser terminal device 3, and manages the purchaser's orders based on the acquired tokens. In addition, the online shop operation support system 11 updates the shopping cart information when the purchaser 13 adds a product or service to the shopping cart on the chat screen. For example, this is the case when the purchaser 13 selects the add to cart button 61 in the product / service description rich message 59 shown in FIG. 7. When the payment button for a product or service in the shopping cart is selected, the online shop operation support system 11 performs payment processing for the product or service in the shopping cart shown in the shopping cart information. For example, this is the case when the "Purchase" button 73 shown in Figure 7 is selected by the purchaser 13.

[0042] FIG. 10 is a functional block diagram of an online shop operation support system 11 according to an embodiment of the present invention. As shown in FIG. 10, the online shop operation support system 11 includes, for example, a communication unit 55, an input unit 57, a memory 59, and a processing unit 61.

[0043] The communication unit 55 communicates with the purchaser terminal device 3 and the SNS system 7. The input unit 77 is a terminal or the like for inputting data from the outside. The memory 79 stores the program executed by the processing unit 61 . The processing unit 81 executes the program PRG stored in the memory 79 to perform the processing of the online shop operation support system 11 defined in this embodiment.

[0044] As described above, according to the online shop operation support system 11, the purchase process can be carried out by chatting using the chat function of the SNS system 7 without identifying the individual purchaser 13. Furthermore, the purchaser 13 can register information necessary for product delivery, such as name and address, by registering as a member in the online shop operation support system 11. Also, once registered as a member, the member information can be shared among all online shops of all sales businesses 15 that receive services from the online shop operation support system 11.

[0045] According to the online shop operation support system 11, the online shop operation support system 11 can identify people who went to the cart but gave up just before the purchase based on the history of conversations between the purchaser 13 and the sales company 15, and can send coupons, gifts, and messages, thereby enabling efficient sales promotion.

[0046] As explained above, the online shop operation support system 11 can reduce the effort required for the sales company 15 to open an online shop using the SNS system 7. That is, an online shop using the SNS system 7 can be opened simply by inputting the settings into a screen suitable for the online shop provided by the online shop operation support system 11 .

[0047] In addition, the online shop operation support system 11 provides the buyer terminal device 3 with a category setting function 92, a product / service setting function 93, an order setting function 94, and the like, which are not provided by the SNS system 7 for online shops, thereby enabling the buyer 13 to easily operate the online shop. For example, the online shop operation support system 11 can manage the content of conversations between the purchaser 13 and the sales company 15 regarding product purchases, and the sales company 15 can provide campaign information, etc. to the purchaser 13 based on the content of the conversations, thereby increasing the purchase rate.

[0048] In addition, the online shop operation support system 11 only supports the sales company 15 in opening and operating their own shop within the SNS system 7, and since the opening and operation are performed by the sales company 15 itself, the sales company 15 can obtain a high profit margin and easily brand itself.

[0049] In addition, in the online shop operation support system 11, the purchase process of the buyer 13 is carried out within a chat with the sales company 15, and payment is made on a payment server managed by the operation company, so high security functions can be ensured.

[0050] The present invention is not limited to the above-described embodiments. That is, those skilled in the art may make various modifications, combinations, subcombinations, and substitutions of the components of the above-described embodiments within the technical scope of the present invention or its equivalents. In addition, this embodiment may provide a mechanism for purchasing tickets, NFTs, virtual currency, points, gifts, or points and sending them to others. [Industrial Applicability]

[0051] The present invention is applicable to an online shop operation support system that supports the establishment and operation of an online shop. [Explanation of symbols]

[0052] 3...Purchaser terminal device 5...Sales company terminal device 7. Social networking system 11...Online store operation support system 31...Rich Menu 33...Product / Service View Button 43...List of product and service categories 47...Product and service category 51...Product and service category 53...Products and services button 55...List of products and services 59... Rich message explaining products and services 61...Add to cart button 71..."View Cart" button 73..."Checkout" button 91...SNS account registration and permission setting function 92...Category setting function 93...Product and service setting function 94...Order setting function 95...Rich menu setting function

Claims

1. An online shop operation support system that supports the operation of an online shop where a seller sells products and services to buyers using chat chat, a first step of setting up authority for the chat using the account of the seller registered in an SNS server that provides the chat function to the purchaser, to an operator of the online shop operation support system; a second step of displaying a first operation screen on the seller terminal device of the seller for setting up a rich menu including a product / service viewing button to be displayed on the talk screen of the buyer terminal device of the buyer, and setting up the SNS server based on information input by the seller using the first operation screen; a third step of displaying a second operation screen on the sales company terminal device for setting up a product / service rich message including a product / service button to be displayed on the talk screen after the purchaser selects and operates the product / service viewing button on the talk screen, and performing settings on the SNS server based on information input by the sales company using the second operation screen; a fourth step of displaying a third operation screen on the sales company terminal device for setting a rich message explaining a product or service to be displayed on the talk screen when the purchaser operates the product or service button on the talk screen, and setting the SNS server based on information input by the sales company using the third operation screen; a fifth step of setting, in the SNS server, a payment website to which the purchaser is directed when the purchaser operates a payment button on the chat screen; An online shop operation support system that executes the above.

2. an order management step of acquiring the tokens input on the token screen and managing the orders of the purchaser based on the acquired tokens; The online shop operation support system according to claim 1, wherein the online shop operation support system executes the above.

3. When the purchaser performs an operation to add the product or service to a shopping cart on the chat screen, the shopping cart information is updated, When the payment button is specified for the product or service in the shopping cart, payment processing for the product or service in the shopping cart indicated in the shopping cart information is performed. The online shop operation support system according to claim 2.

4. When the purchaser performs the specified operation on the talk screen, a specified operation character indicating the specified operation is displayed as a chat of the purchaser. The online shop operation support system according to claim 3.

5. In response to the designation operation, the product / service rich message and the product / service description rich message are automatically sent back. The online shop operation support system according to claim 4.

6. When the product / service viewing button is selected, product / service category buttons are displayed, When the product / service category button is specified, the product / service rich message corresponding to that category is displayed. The online shop operation support system according to claim 5.

7. The categories can be set in multiple layers. The online shop operation support system according to claim 6.

8. An online sales method in which a sales business sells products and services to buyers at an online shop by using chat chats provided by an SNS system, A first step of, when a product / service viewing button in a rich menu displayed on a talk screen of a purchaser terminal device is selected by the purchaser, displaying a message to that effect in the talk screen and displaying a product / service list including the product / service button on the talk screen; a second step of, when the product / service button is designated by the purchaser on the chat screen, displaying a message to that effect in the chat and displaying a product / service description rich message corresponding to the designated product / service button on the chat screen; a third step of, when an "add to cart" button in the product / service description rich message is operated, displaying a message to that effect in the chat and adding the product / service to the shopping cart; a fourth step of accessing a pre-set payment website and performing a process to pay for the products and services in the shopping cart when the purchase procedure button is operated by the purchaser on the chat screen; The purchaser terminal device executes the above. The online shop operation support system executes an order management process of acquiring the token and managing the order related to the specified operation of the purchaser based on the token. Online sales methods.

9. The online shop operation support system manages the settlement in the fourth step. The online sales method according to claim 8.

10. A program executed by an online store operation support system that supports the operation of an online store where a seller sells products and services to buyers using chat chat, a first step of setting up authority for the chat using the account of the seller registered in an SNS server that provides the chat function to the purchaser, to an operator of the online shop operation support system; a second step of displaying a first operation screen on the seller terminal device of the seller for setting up a rich menu including a product / service viewing button to be displayed on the talk screen of the buyer terminal device of the buyer, and setting up the SNS server based on information input by the seller using the first operation screen; a third step of displaying a second operation screen on the sales company terminal device for setting up a product / service rich message including a product / service button to be displayed on the talk screen after the purchaser selects and operates the product / service viewing button on the talk screen, and performing settings on the SNS server based on information input by the sales company using the second operation screen; a fourth step of displaying a third operation screen on the sales company terminal device for setting a rich message explaining a product or service to be displayed on the talk screen when the purchaser operates the product or service button on the talk screen, and setting the SNS server based on information input by the sales company using the third operation screen; a fifth step of setting, in the SNS server, a payment website to which the purchaser is directed when the purchaser operates a payment button on the chat screen; A program that causes the online shop operation support system to execute the above.

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