Information management systems, information management methods, programs

Abstract

When generating behavioral change content, consider whether or not it is necessary to acquire user information. [Solution] The information management system inputs user information about the user and provides the user with A content generation model that generates behavioral change content to induce predetermined target behaviors, Enter the available first user information included in the user information to generate behavioral change content. The content generation unit and the contribution of the first user information to the generation of behavioral change content. Based on contribution evaluation rules that assess the first user's role in generating behavioral change content, A contribution evaluation unit that evaluates the contribution of information, and based on the contribution, the acquisition of the first user information. It includes an acquisition necessity determination unit that determines whether or not to acquire the product.

Description

Technical Field

[0001] The present invention relates to an information management system, an information management method, and a program.

Background Art

[0002] In recent years, approaches based on theories of behavioral science that scientifically study human behavior have been spreading in various fields such as public policy, medicine, retail, and education. Moreover, systems that technically achieve support for behavior modification and habituation of subjects in such various fields have also been studied (for example, Patent Document 1).

[0003]

[0004] <e000037>

Prior Art Documents

[0005]

Patent Documents

Patent Document 1

[0005] By the way, when creating behavior change content that encourages behavioral change, When user information about users (target audiences) is easily obtained for the purpose of generating content. There is a risk that the easy acquisition of user information may compromise the protection of user privacy. Furthermore, acquiring and managing user information can incur significant costs.

[0006] Therefore, the present invention considers whether or not it is necessary to acquire user information when generating behavioral change content. The purpose is to consider. [Means for solving the problem]

[0007] An information management system according to one aspect of the present invention inputs user information relating to a user, Content generation that generates behavioral change content that causes a user to perform a predetermined target behavior. The model is input to obtainable first user information included in user information, and behavior change control A content generation unit that generates content, and a first user information for generating behavioral change content. Based on contribution evaluation rules that assess the contribution of information, for the generation of behavioral change content A contribution evaluation unit that evaluates the contribution of the first user information, and based on the contribution, the first user information It includes an acquisition necessity determination unit that determines whether or not it is necessary to acquire the item. [Effects of the Invention]

[0008] According to the present invention, when generating behavioral change content, the necessity of acquiring user information is taken into consideration. It is possible.

Brief Description of the Drawings

[0009] [Figure 1] It is a diagram showing an overview of processing in the information processing system 100 which is an embodiment of the present invention. [Figure 2] It is a diagram showing an example of classification of BCT. [Figure 3] It is a diagram showing the configuration of the information processing system 100 which is an embodiment of the present invention. [Figure 4] It is a flowchart showing an example of processing of the information processing system 100 in the first embodiment. [Figure 5] It is a flowchart showing an example of processing of the information processing system 100 in the second embodiment. [Figure 6] It is a diagram showing an example of the hardware configuration of the computer 600.

Mode for Carrying Out the Invention

[0010] Referring to the accompanying drawings, preferred embodiments of the present invention will be described. FIG. 1 is a diagram showing an overview of processing in the information processing system 100 which is an embodiment of the present invention. It is a diagram showing an overview of processing in the information processing system 100 which is an embodiment of the present invention.

[0011] As a first example, the information processing system 100 determines the necessity of acquiring first user information based on the contribution degree according to the contribution degree evaluation rule for evaluating the contribution degree of the first user information to the generation of behavior-variable content. Based on the contribution degree according to the contribution degree evaluation rule for evaluating the contribution degree of the first user information to the generation of behavior-variable content, the information processing system 100 determines the necessity of acquiring the first user information. One user information.

[0012] In this case, first, the information processing system 100 receives an application for providing behavior-variable content from the information processing device 200 and also receives the provision of first user information (S 111). The information processing system 100 inputs the first user information into the content generation model and generates behavior-variable content (S112). The information processing system 100 performs contribution degree evaluation and Based on the valuation rules, the contribution of first-user information to the generation of behavioral change content is evaluated. (S113). The information processing system 100 retrieves the first user information based on the degree of contribution. Determine whether or not it is necessary (S114).

[0013] Then, based on the result of the determination of necessity, the information processing system 100 processes the behavioral change content. The first user information that has been determined to be necessary to obtain when providing the service will be used for providing behavioral change content. In this process, the information is obtained from the information processing device 200 (S115). The information processing system 100 is First, user information is input into the content generation model to generate behavioral change content, and information processing Provide to the processing device 200 (S116).

[0014] In this way, the information processing system 100 reduces the amount of user information it obtains from the user. This allows for the easy acquisition of user information. For example, this involves obtaining user information that is ineffective in generating high-quality behavioral change content. This includes avoiding the easy acquisition of user information, thereby protecting user privacy. And, the entity that acquired the user information (for example, the administrator of the information processing system 100) This reduces the costs of collecting user information and the costs of properly managing user information. Cut.

[0015] Furthermore, as a second embodiment, the information processing system 100 updates the content generation model. The contribution of update information to the content generation model is evaluated. Based on the contribution according to the evaluation rules, the necessity of obtaining update information is determined, and the obtained update Update the content generation model based on new information.

[0016] In this case, first, the information processing system 100 receives update information from the information processing device 200. The information processing system 100 receives the information (S121). Based on the contribution evaluation rules, Evaluate the contribution of update information to the update of the content generation model (S122). The processing system 100 determines whether or not to acquire update information based on the degree of contribution (S12 3).

[0017] Then, when updating the content generation model, the information processing system 100 performs information processing The device 200 is used to obtain update information (S124). The information processing system 100 then updates the device. The content generation model is updated based on the information used (S125).

[0018] Thus, the information processing system 100 acquires the following information when updating the content generation model. This reduces the amount of update information needed and avoids the easy acquisition of update information. By avoiding the easy acquisition of update information, the privacy of users corresponding to the update information is compromised. This can protect the entity that obtains the update information (for example, the management of the information processing system 100). The person(s) shall bear the costs of collecting update information and the costs of properly managing update information. It can be reduced.

[0019] Note that the two information processing devices 200 shown in Figure 1 are different information processing devices. It may be either a single information processing device or the same device.

[0020] In this embodiment, the behavior change content guides the user toward a predetermined target behavior (behavior change). It is content that makes people (also called behavioral change) take action. In other words, behavioral change content is, for example This is content that has the effect of changing user behavior. We will explain using the example of a single behavior change content, but If the content consists of a series of behavioral change content, the behavioral change content should be included as appropriate. This can be reinterpreted as content related to behavioral change.

[0021] Behavior change content includes, for example, behavior change techniques (BCT). This is content generated based on BCTTv1(Michie S, Richar dson M, Johnston M, et al.: The behavior change technique taxonomy (v1) of 93 hi erarchically clustered techniques: building an international consensus for the r (eporting of behavior change interventions. Ann Behav Med 2013; 46: 81~95.) This means that 93 BCTs are defined in 16 groups. Note that the definition of BCTs is BCTtv. It is not limited to option 1, and can be defined in any way as long as it comprehensively covers methods for behavioral change.

[0022] BCTTv1 includes "1. Goals and planning" and "2. Feedback and monitoring". , "3.Social support", "4.Shaping knowledge", "5.Natural consequences" ”, “6.Comparison of behavior”, “7.Association”, “8.Repetition and substitution”, “9.Comparison of outcomes”, “10.Reward and threat”, “ 11.Regulation”, “12.Antecedents”, “13.Identity”, “14.Scheduled The 16 items are "consequences", "15. Self-belief", and "16. Covert learning". The BCT group is defined.

[0023] In BCTTv1, each of the 16 BCT groups shown in Figure 2 contains at least one BCT belongs to this group. For example, the BCT group "5. Natural consequences" includes, for example, This group includes BCTs such as "5.5.Anticipated regret". Also, the BCT group "10.Re The "ward and threat" category includes, for example, BCTs such as "10.11. Future punishment". Although not shown in the diagram, other groups also include one or more BCTs.

[0024] Furthermore, each BCT has components, and the degree of each BCT contained in a given content is the component value. It may also be shown as follows. Furthermore, the sum of the component values ​​of each BCT belonging to the same BCT group is BCT It may also be shown as a group component value.

[0025] Behavioral change promoted by behavioral change content can be seen in, for example, language learning, dieting, and financial institutions. This includes, but is not limited to, the purchase of financial products, regular medical checkups, and use of public services. It cannot be done. Also, behavioral change content is an application installed on the device, W Provided to users via electronic means such as eBay pages, email, and short messages. It is not limited to this; it may also be provided to users through other methods (e.g., customer service, mail, etc.). Furthermore, behavioral change content includes, for example, text information about a specific service (e.g., (For example, chat logs, etc.), videos, still images, audio of conversations, and information related to applications. This includes data, but is not limited to this; it also includes any information related to the content of the behavioral change. That's fine.

[0026] When generating and evaluating behavioral change content, a coordinate system based on multiple behavioral change factors is used. Generate the target coordinates or target area in this coordinate system (hereinafter, these will be collectively referred to as the target area). A coordinate system is set up to determine whether or not the user has made a change in behavior. The evaluation is based on whether the user's coordinates are approaching the target area. The following calculations are performed using this coordinate system. The distance measured is referred to as "Behavioral Scientific Distance (BSD)". vinegar.

[0027] In this coordinate system, each user has their current coordinates and a target area that the intervention should aim for. By setting this, the behavioral scientific distance from the current coordinates to the target area is converted into a multidimensional vector. To express this more effectively and to bridge this gap, we should objectively and clearly adopt the BCT (Business Consulting Technology) that should be adopted. This makes it possible to visualize the changes. In other words, higher-quality behavioral change content can be, for example, This behavioral change content aims to shorten the behavioral science distance from the current coordinates to the target area.

[0028] Behavioral change factors are, for example, factors that motivate users to take a target action. (Academic research) Alternatively, surveys such as opinion polls, theories related to behavioral science, user persona setting, or behavior Based on process maps and other methods, it is possible to identify multiple factors influencing behavioral change in the target area. It is possible. As an example of a factor in behavioral change, in the COM-B model commonly used in behavioral science... The three key elements are "Capacity," "Opportunity," and "Motivation." It is possible to do so. Alternatively, as another example of a factor in behavioral change, there is the Integrated Behavior Model (Integrat Factors defined in the IBM Behavioral Model (also known as "IBM factors") and And, Experiential attitude, Instrumental attitude, Injunctive norm, Descriptive norm, Behavioral control Perceived control, Self-efficacy, Knowledge, Technology ( Skills, importance of the behavior, environmental constraints Constraints, Habits, and Habits are also known, and in this embodiment, Behavioral change factors may be identified, including at least two of the following.

[0029] The IBM factors mentioned above are merely examples, and there are higher-level factors that encompass these IBM factors. Factors may be identified as factors for behavioral change. For example, the above-mentioned empirical attitudes and instrumental attitudes are "Attitude" encompasses the above-mentioned directive and descriptive norms, and "Perceived" The above sense of behavioral control and self-efficacy are included in "personal effects (Personal The above knowledge and skills are included in "Knowledge" and the actions Importance is encompassed within "Importance," while environmental constraints are encompassed within "Friction." It may be included. Alternatively, the lower-level factors obtained by dividing the above IBM factors may be used for behavioral change. Factors may be identified. In this embodiment, the behavioral change factor is COM-B Mo What factors govern human behavioral will, such as those defined by behavioral models other than those of Dell and IBM? You may use the factors.

[0030] The ease with which a user responds to behavioral change factors can vary from person to person. In this case, behavioral change content that strongly influences the first behavioral change factor leads to behavior Change is likely to occur, and in other users, the second behavioral change factor strongly influences behavioral change. Depending on the content, behavioral changes may be more likely to occur. Also, even with the same user... However, the ease with which individuals respond to behavioral change factors depends on the passage of time and the content of the behavioral change. It can vary depending on the time of day, the environment at that time, the target behavior, and the content of the behavioral change. The ease with which a user responds to change factors is sometimes described as a behavioral characteristic. Thus, the behavioral scientific distance at which behavioral change content can exert its effect depends on the user's behavioral characteristics. They can be different.

[0031] Figure 3 is a diagram showing the configuration of an information processing system 100, which is one embodiment of the present invention. The information processing system 100 communicates with the information processing device 200 via a network such as the Internet. The devices are connected in a way that enables communication. Details of the information processing system 100 will be described later.

[0032] The information processing device 200 updates user information and content generation models related to the user. At least one of the update information for this purpose is output to the information processing system 100. The processing unit 200 is, for example, a computer, smartphone, tablet device, personal computer Please use a computer, etc.

[0033] The information processing device 200 may also be a user device used by a user. In this case, The information processing device 200 outputs user information to the information processing system 100, and updates information It is not necessary to output this.

[0034] Furthermore, the information processing device 200 may also be an information management device for managing information. The information processing device 200 outputs update information to the information processing system 100, and user information It is not necessary to output this.

[0035] Note that although Figure 3 shows one information processing device 200, the information processing device 20 0 may be multiple information processing devices 200 (for example, a user device and an information management device). .

[0036] Next, we will explain the details of the information processing system 100. The information processing system 100 is , memory unit 110, acquisition processing unit 120, update information acquisition unit 130, behavioral characteristic acquisition unit 140, Content generation unit 150, content evaluation unit 160, contribution evaluation unit 170, acquisition necessity determination. It comprises a section 180, a content output section 190, and a model update section 195. Each section shown in Figure 3 is: For example, the processor uses memory or executes a program stored in memory. This can be achieved by doing so.

[0037] The memory unit 110 stores information processed in the information processing system 100. 110, for example, includes user information, update information, behavioral characteristics information, and behavioral change content, as will be described later. It can store information such as performance evaluation results, contribution evaluation results, and decision results.

[0038] The acquisition processing unit 120 acquires user information and stores the acquired user information in the storage unit 110. The acquisition processing unit 120 acquires data, for example, from the information processing device 200.

[0039] The acquisition processing unit 120 performs the acquisition necessity determination process by the acquisition necessity determination unit 180, which will be described later, The user information subject to the acquisition necessity determination process (for example, first user information) can be acquired. can.

[0040] The acquisition processing unit 120, based on the result of the acquisition necessity determination unit 180, determines the user It is possible to perform an acquisition process to obtain information (for example, first user information). The processing unit 120 processes user information (example) based on the result of the acquisition necessity determination by the acquisition necessity determination unit 180. For example, it is possible to perform an acquisition process that does not acquire the first user information.

[0041] User information includes biometric information relating to the user's body, and information about the user or devices owned by the user. Location information or device information related to the (information processing device 200), and responses to the questionnaire. This includes, but is not limited to, information regarding the contents of the results. Biometric information, for example, user information. This includes information about the results of health checkups, as well as vital information such as the user's heart rate. It is not limited to that.

[0042] Before the acquisition necessity determination process, the user information to be acquired as the target of the acquisition necessity determination process is required. The amount of information (content and items) obtained is less than the user information obtained based on the rejection decision. It may also be user information where either of the above is more common. In other words, the information processing system 100 is In other words, first, a wide range of user information that can be obtained is acquired, and then it is decided that it is necessary to acquire it. By further acquiring only the user information, we can generate behavioral change content to provide to the user. It is possible.

[0043] The update information acquisition unit 130 acquires update information and stores the acquired update information in the storage unit 110. Store it in [location].

[0044] The update information acquisition unit 130 performs the acquisition necessity determination process by the acquisition necessity determination unit 180, which will be described later. Previously, it is possible to obtain update information that will be subject to the acquisition necessity determination process.

[0045] The update information acquisition unit 130, based on the result of the acquisition necessity determination unit 180, It can perform an acquisition process to obtain update information. Furthermore, the update information acquisition unit 130, Based on the determination of necessity by the acquisition necessity determination unit 180, the update information will not be acquired. It is possible to perform the acquisition process.

[0046] The update information should be any information that allows the content generation model to be updated. It may include user information, and it may also include behavioral characteristics information, as described later.

[0047] Before the acquisition necessity determination process, the update information to be acquired as the subject of the acquisition necessity determination process is required. The amount of information (content, type, and items) is less than the update information obtained based on the rejection decision. It may also be update information with a large amount of either (or). That is, information processing system 100 In essence, this involves first gathering as much available update information as possible, and then deciding that further acquisition is necessary. Only the updated information can be retrieved to further update the content generation model. .

[0048] The behavioral characteristics acquisition unit 140 acquires behavioral characteristics information regarding the user's behavioral characteristics, and the acquired Behavioral characteristics information is stored in the memory unit 110. Here, behavioral characteristics are, for example, those of a user. This refers to the ease with which each of the behavioral change factors can be responded to.

[0049] The behavioral characteristic information of the same user will be different each time the behavioral characteristic acquisition unit 140 acquires it. Sexual information may also be included. That is, behavioral characteristics information is obtained from the same user over time. The behavioral characteristics acquisition unit 140 acquires information such as the time, the environment at that time, target behavior, and behavioral change. Depending on the content, it may be different.

[0050] The content generation unit 150 generates behavioral change control that causes the user to perform a predetermined target action. Based on a content generation model that generates content, behavioral change content is generated. The behavioral change content is stored in the memory unit 110.

[0051] A content generation model, for example, generates behavioral change content based on user information input. It may also be a model that generates. That is, in this case, the content generation unit 150 is a con Enter the first user information into the content generation model, and then generate behavior change content (behavior change after input). Contents can be generated. The content generation unit 150 is a content generation model Without entering the first user information, the behavior change content (pre-input behavior change content) It may be generated. In this embodiment, behavior change code is generated without inputting the first user information. Generating content (pre-input behavior change content) does not include user information. User information, that is, user information different from the first user information, is entered into the content generation model. This means actively generating behavioral change content (pre-input behavioral change content).

[0052] Furthermore, the content generation model responds to user information and behavioral characteristics information input, This could also be a model that generates behavioral change content based on behavioral characteristics. In this case, the content generation unit 150 inputs user information and behavioral characteristics into the content generation model. By inputting information, it is possible to generate behavioral change content based on the user's behavioral characteristics. .

[0053] Furthermore, the content generation model involves multiple actions that are performed to reach a predetermined target action. This could be a model that generates a series of behavioral change content corresponding to this. In this case, the content generation unit 150 performs a series of behavioral changes based on the content generation model. It can generate content.

[0054] Furthermore, the content generation unit 150 is updated by the model update unit 195, which will be described later. The pre-update content generation model is updated by the model update unit 195. Based on the content generation model, behavior change content (updated behavior change content) is generated. It is possible.

[0055] Content generation models, for example, shorten the behavioral science distance from the current coordinates to the target area. This is a model that generates behavioral change content that has the effect of [achieving a specific effect].

[0056] Content generation models, for example, use artificial intelligence (AI) technology, particularly generative AI. And content may be generated. Specifically, the content generation model may use user information Upon receiving input, the system will send pre-configured generation request information (essentially a prompt) to the user. Generate generation request information incorporating the information, and use the generated generation request information to create AI The generated behavioral change content is obtained and the said behavioral change content is output. The generation request information may include, for example, information about the target behavior or the content of the behavior change, or the behavior change to be generated. It may also include information about the type of content. Furthermore, the generation request information is provided to the generation AI. The behavioral change content that has the greatest effect in shortening the behavioral science distance from the current coordinate to the target area. This could also be generation request information for generating the following.

[0057] Furthermore, the content generation model includes, for example, a set of pre-configured behavioral change content. From among these, at least one behavioral change content will be selected based on user information. This may be a model that generates behavioral change content. Generative models are behavioral sciences that analyze multiple behavioral change content, from the current coordinate to the target domain. You may choose the behavioral change content that has the greatest effect in reducing the distance between you and your target.

[0058] Furthermore, the content generation model includes, for example, a set of pre-configured behavioral change content. Alternatively, selected from the elements of behavioral change content, or You may combine elements of behavioral change content to generate a single piece of behavioral change content. .

[0059] Furthermore, the content generation model consists of a series of behavioral change content. You may generate behavioral change content.

[0060] The content evaluation unit 160 evaluates whether the behavioral change content leads the user to a predetermined target behavior. Based on content evaluation rules that assess the effectiveness of behavioral change content, The system evaluates the effect and stores the effect evaluation result information regarding the evaluated effect in the storage unit 110.

[0061] Content evaluation rules are, for example, pre-set multiple rules for evaluating content. This may also be correspondence information showing the relationship between numerical elements and the weight of each element. The content evaluation rules, for example, involve inputting content and then evaluating the content. It may also be an evaluation model that outputs a score indicating this.

[0062] Furthermore, the content evaluation rules are based on the magnitude of the behavioral science distance at which behavioral change content exerts its effect. It may also be a rule that evaluates quality. In other words, in this case, the content evaluation rule is: Behavioral change content that further shortens the behavioral science distance to target behavior in the environment, The rules for evaluating content may also be based on the effect of behavioral change content. The behavioral science distance may be linked to the evaluation results in a rule.

[0063] Furthermore, the content evaluation rules include, for example, the content (e.g., text) being of a certain quality. If the content is general, it will be evaluated as low quality, and the content (for example, text) If the content of (T) is distinctive, it may be considered to be of high quality. So, whether the content is distinctive or not depends, for example, on the solid content included in the content. It may be evaluated based on the proportion of proper nouns, i.e., the proportion of proper nouns included in the content. The higher the percentage of this, the more distinctive the content may be considered to be.

[0064] Furthermore, the content evaluation rules apply, for example, to content composed of multiple sentences. Therefore, when the similarity in meaning between sentences is low and the information density is high, the ratio of kanji to hiragana usage is appropriate. Therefore, if the text is highly readable, even if it is translated into another language, the content will be appropriate to the context. In some cases, or with fonts, sizes, shapes, or colors that take universal design into consideration. Content that includes color may be considered to be of high quality.

[0065] The content evaluation unit 160 evaluates the content based on the content evaluation rules, for example, For example, a quantitative score expressed using numerical values ​​(for example, a score based on behavioral science distance) or It can output qualitative scores (e.g., "Excellent," "Good," etc.).

[0066] The content evaluation unit 160 evaluates the content based on the content evaluation rules, and then analyzes the content regarding behavioral change after input. The effectiveness of the program can be evaluated. In addition, the content evaluation unit 160 evaluates the content. Based on the rules, the effectiveness of pre-input behavior change content can be evaluated. The content evaluation unit 160 inputs the first user information into the content generation model and generates This allows us to evaluate the effectiveness of a series of post-input behavioral change content.

[0067] The content evaluation unit 160 evaluates the post-update behavioral change content based on the content evaluation rules. The effectiveness of the program can be evaluated. In addition, the content evaluation unit 160 evaluates the content. Based on rules, behavioral change content is generated based on the pre-update content generation model. The effectiveness of the content (pre-update behavioral change content) can be evaluated. Section 160 can evaluate the effectiveness of a series of updated behavioral change content.

[0068] Thus, the content evaluation unit 160 determines that the generated behavioral change content is related to the target behavior It is possible to assess how important it is to achieving the goal.

[0069] The contribution evaluation unit 170 determines the contribution of the first user information to the generation of behavioral change content. Based on the first contribution evaluation rule to be evaluated, the first user for generating behavior change content The contribution of the information is evaluated, and the contribution evaluation result information regarding the evaluated contribution is stored in the storage unit 110. Store it.

[0070] The contribution evaluation unit 170 evaluates the effect evaluated by the content evaluation unit 160, and then assigns a percentage to it. 1. It is possible to evaluate the contribution of user information.

[0071] Here, the content evaluation unit 160 determines the behavioral science distance at which the behavioral change content acts. The size can be evaluated as an indicator of the effectiveness of the behavioral change content.

[0072] The contribution evaluation unit 170 evaluates the pre-input behavioral changes evaluated by the content evaluation unit 160. Based on the effectiveness of the content and the effectiveness of the content in changing behavior after input, the first user information The degree of contribution can be evaluated. That is, in this case, the first contribution evaluation rule is, for example For example, based on the effects of pre-input behavioral change content and post-input behavioral change content. Please refer to the rules for evaluating the contribution of the first user information.

[0073] Specifically, first, the content evaluation unit 160 evaluates the effectiveness of the pre-input behavior change content. The system evaluates the results and outputs the pre-input effect evaluation result information. Next, Content Evaluation Unit 1 60 evaluated the effectiveness of the post-input behavior change content, and the evaluation result was the post-input effect evaluation result. The information is output. Then, the contribution evaluation unit 170 evaluates the pre-input effect evaluation result information and the post-input effect. The performance evaluation results are compared to evaluate the contribution of the first user information. Section 170, for example, displays the effect (e.g., score) indicated by the pre-input effect evaluation result information and the post-input effect. The difference or discrepancy in the effect (e.g., score) shown in the effect evaluation result information is determined by the first user information. It may be evaluated as a given. As a result, the contribution evaluation unit 170 evaluates the first user information The contribution of further resource investment to the return on investment (ROI) is, so to speak, the return on investment (ROI). It can be evaluated from the perspective of Return on Investment. In other words, the contribution evaluation section. 170 generates more effective behavioral change content when it obtains the first user information. The degree of contribution can be evaluated according to the expected level of ability. In this case, the contribution The degree evaluation unit 170, so to speak, evaluates behavioral change scenarios that have a high probability of enabling the user to achieve the target behavior. We will evaluate the degree to which primary user information contributes to the decision of the nut. It is possible.

[0074] At this time, the effect (e.g., score) indicated by the pre-input effect evaluation result information and the post-input effect evaluation result The difference in effect (e.g., score) indicated by the result information may also be the difference in behavioral science distance. If the target behavior is going to the office, and the first user information indicates that the user is at home, Let's consider an example. In this case, for instance, the post-input behavior change content might be, for example, "I don't leave the house." The message could also be "Is it?". Pre-input behavior change content is where the user's location is Since it's unclear, the message is not "Why don't you leave the house?" but rather "I'm not going to work." This could be interpreted as the message, "Shall we leave the house?" In this case, it means, "Shall we leave the house?" The behavioral science distance at which this is influenced is the distance at which the message "Why don't you come to the office?" is influenced. It can be greater than the kinetic distance. This is because, for example, the word "company" is used by This is because it could be an obstacle to behavioral change in Za. In such cases, the contribution evaluation department 170, for example, the difference in behavioral science distance, is the first user, who is at home. The contribution of the information can be evaluated. In this way, the contribution evaluation unit 170 is assumed When generating effective behavioral change content from multiple behavioral change content pieces, This allows us to evaluate the extent to which the first user information contributes.

[0075] Furthermore, the contribution evaluation unit 170 evaluates the external environment related to the execution of a predetermined target behavior. Based on environmental information, the contribution of the first user information can be evaluated. In this case, the first contribution evaluation rule is, for example, based on external environmental information, the first user Please refer to the rules for evaluating the contribution of the information.

[0076] In this case, the contribution evaluation unit 170 responds, so to speak, to changes in the environment surrounding the target behavior. This allows us to evaluate the extent to which the first user information contributes. The target behavior is, for example, going to work. The first user information is the route the user uses for commuting, and the external environment information is the commute Let's consider the example of the operating status of trains used for commuting. In this case, the trains used for commuting are operating normally. When in operation, the first user information is used for generating behavioral change content and achieving target behaviors. Although the impact is small, when the trains used for commuting are not running normally, the first U The impact of this information on generating behavioral change content and achieving target behaviors will be significant. This is because, for example, when the train used for commuting is not running normally, the user This is because they may be reluctant to go to work. If the trains they use for commuting are not running normally... Instead of, or in addition to, the message "Why don't you leave the house?", the user What is the time it takes for train schedules used for commuting to return to normal, and what are the routes that users use for their commute? Behavioral change content that presents alternative routes can be effective. The primary user information, which is the route the user uses for commuting, has a small contribution during normal times. In the event of a schedule anomaly, it is likely that the information of the first user with the highest contribution will be considered. The assessment unit 170 can further consider external environmental information to evaluate the degree of contribution.

[0077] External environmental information includes, for example, news reports about misconduct at the user's workplace. This may include, but is not limited to, information about changes in the environment surrounding the target behavior. I can't.

[0078] The contribution evaluation unit 170 determines the contribution of the update information to the update of the content generation model. Based on the second contribution evaluation rule to be evaluated, update information for the content generation model The contribution is evaluated, and the contribution evaluation result information related to the evaluated contribution is stored in the storage unit 110. .

[0079] The contribution evaluation unit 170 evaluates the effectiveness of the behavior change content before the update and the behavior change content after the update. Based on the effects of [the program], we evaluate the contribution of update information to the content generation model. This is possible. In other words, in this case, the second contribution evaluation rule is the pre-update behavior change content. Rules for evaluating contribution based on the effects of the update and the effects of the updated behavioral change content. This may also apply to the pre-update behavior change content and the post-update behavior change content. The information input to the content generation model may be the same. That is, before the update The differences between behavior change content and updated behavior change content are due to the differences in content generation models. No, to put it another way, the difference is between the content generation model before the update and the content generation model after the update. It's okay to have it.

[0080] Specifically, first, the Content Evaluation Department 160 evaluates the effectiveness of the pre-update behavioral change content. The evaluation unit 1 then outputs the pre-update effect evaluation result information as the evaluation result. 60 evaluated the effectiveness of the updated behavioral change content, and the evaluation results were the post-update effectiveness evaluation results. The information is output. Then, the contribution evaluation unit 170 evaluates the pre-update effect evaluation result information and the post-update effect. We compare the results of the performance evaluation and assess the contribution of the update information to the content generation model. At this time, the contribution evaluation unit 170 evaluates, for example, the effect indicated by the pre-update effect evaluation result information (for example) The difference or discrepancy between the score and the effect (e.g., score) indicated by the updated effect evaluation results information. This may be evaluated as the contribution of update information to the content generation model. The contribution evaluation unit 170 then determined that the content was a result of further input of resources in the form of update information. The contribution to the return of updating (or improving) the generative model is, in other words, ROI (Return on Investment). It can be evaluated from the perspective of (on investment). In other words, contribution evaluation unit 17 0 means that when update information is obtained, the pre-update content generation model is used for the more efficient row. It is expected that the updated content generation model will be able to generate dynamic and transformative content. The degree of contribution can be evaluated according to the degree of contribution. In this case, the contribution evaluation unit 170 In other words, content that generates behavioral change content that is highly likely to get users to achieve their target behavior. Evaluate the contribution of update information to the update of the nut generation model. It is possible.

[0081] At this time, the effect (e.g., score) indicated by the pre-update effect evaluation results information and the post-update effect evaluation results The difference in effect information (e.g., score) may also represent the difference in behavioral distance. As shown above, the contribution evaluation unit 170 evaluates the pre-update content generation model to determine which actions are more effective. When updating to a post-update content generation model that can generate transformed content, update requirements It is possible to evaluate the extent to which the information contributes. For example, if the target behavior is going to work, the user's destination (for example, the company the user belongs to) It is possible to register this as update information. By registering the user's affiliated company, Behavioral change content should include specific station names related to the workplace (for example, the nearest station to the workplace). It can be included. The behavioral change content before the update did not include the station name, but the updated line If the dynamic content includes station names, the updated evaluation result will be the same as the pre-update evaluation result. Whether or not the user's work location information is obtained as updated information depends on whether the information is above a certain level. You can switch between them.

[0082] Furthermore, the contribution evaluation unit 170 evaluates the content generation model based on external environmental information. The contribution of update information to this can be evaluated. That is, in this case, the second contribution The evaluation rules, for example, further base the content generation model on external environmental information. This could also be a rule that evaluates the contribution of update information. For example, if the target behavior is going to work, the user registers information about the company they belong to. Let's assume that in this case, the location where the user comes to work may change due to office relocation, etc. It is possible. External environmental information such as information regarding the relocation of the user's affiliated company can be obtained. Those who have changed the station names and other information included in the behavioral change content sent to users There are times when that is better.

[0083] The acquisition necessity determination unit 180 is based on the contribution evaluated according to the first contribution evaluation rule. Then, it is determined whether or not to acquire the first user information, and the decision result information regarding the decision result is stored in the storage unit 11. Store in 0.

[0084] Furthermore, the acquisition necessity determination unit 180 determines the contribution based on the second contribution evaluation rule. Based on this, the system determines whether or not to acquire update information, and stores the decision result information in the storage unit 1. Store in 10.

[0085] The decision result information needs to be acquired for each user, for example, the first user information and the update information. Information indicating "Required" or "Not Required" is associated with the information. It may be reported.

[0086] The acquisition necessity determination unit 180 determines, for example, that acquisition is necessary if the contribution exceeds a predetermined threshold. It may be determined.

[0087] Thus, the acquisition necessity determination unit 180 determines, for example, more effective behavioral change content. To determine that it is necessary to acquire the first user information that is expected to be generated. This is possible. In addition, the acquisition necessity determination unit 180 can, for example, determine a more effective content generation model. Regarding update information that is expected to allow for updates, it is determined that it is necessary to obtain it. It is possible.

[0088] The content output unit 190 determines whether or not to acquire the content based on the acquisition necessity determination unit 180. The first user information obtained is then input into the content generation model to obtain behavioral changes. The system outputs content. This allows the information processing system 100 to take more effective actions. The row is generated based on the first user information, which is expected to be able to generate transformed content. It can output dynamic content.

[0089] The content output unit 190 outputs behavioral change content to, for example, the information processing device 200. It may be used. In addition, the content output unit 190 provides behavioral change content to the user. The information processing device used by the person may output behavioral change content.

[0090] The model update unit 195 updates the content generation model using the update information. The update unit 195 generates the pre-update content model before it is updated by the update information. The system can be updated using update information, and a post-update content generation model can be generated.

[0091] The model update unit 195 is based on the determination of whether or not to acquire the model, which was made in the acquisition necessity determination unit 180. The content generation model can be updated using the update information obtained.

[0092] Furthermore, the model update unit 195, based on the second contribution evaluation rule in the contribution evaluation unit 170, Based on the evaluated contribution, the content generation model can be updated. In this case, the model update unit 195 uses update information having a contribution exceeding a predetermined threshold. The content generation model may be updated. This will allow the information processing system 100 to further... The content generation model can be updated without needing to acquire new information. The process can be simplified. Furthermore, in this case, the next update of the content generation model When updating, the update information acquisition unit 130 acquires only the update information that has been determined to be necessary. The processing of the second embodiment in the information processing system 100 may be performed. The update information that is acquired can be sequentially selected.

[0093] Furthermore, the model update unit 195 updates the content generation model using behavioral characteristics information. It is possible.

[0094] The first user information may be multiple pieces of first user information. In this case, the contribution evaluation unit 1 Based on the first contribution evaluation rule, 70 determines the contribution of each of the multiple first user information items. It can be evaluated. Furthermore, the acquisition necessity determination unit 180 evaluates each of the multiple first user information Based on the degree of contribution, the necessity of acquiring each of the multiple first user information items is determined, and the acquisition process is carried out. The processing unit 120 selects the first user information that has been determined to be necessary to acquire from among multiple first user information. It can be obtained.

[0095] The update information may consist of multiple pieces of update information. In this case, the contribution evaluation unit 170 will The contribution of each of the multiple update pieces of information can be evaluated. Furthermore, the necessity of acquiring them can be determined. Unit 180 determines whether or not to acquire each of the multiple update information items, and update information acquisition unit 13 0 means that the update information that has been determined to be necessary to obtain from among multiple update information items can be obtained. Cut.

[0096] Next, a specific example of the information processing system 100 will be described.

[0097] Figure 4 is a flowchart showing an example of the processing of the information processing system 100 in the first embodiment. It is.

[0098] First, the acquisition processing unit 120 acquires multiple user information (S401). Here, multiple The user information includes, for example, multiple users (for example, multiple users belonging to a given group). ) may be a common type of user information. Subsequently, the content generation unit 150 Based on multiple user information, behavioral change content is generated, and the content evaluation unit 160 The generated behavioral change content is evaluated (S402). At this time, the content generation unit 1 50 is behavioral change content in which all of the user information from multiple sources is input into the content generation model. , and a portion of multiple user information (for example, a portion of user information included in multiple user information) Even if you input the (removed) elements into the content generation model to generate behavioral change content Good. Also, the content generation unit 150 receives the behavioral characteristics acquisition unit 140 You can also input more characteristic information into the content generation model to generate behavioral change content. The contribution evaluation unit 170 evaluates the contribution of multiple user information based on the first contribution evaluation rule. The degree of contribution of each is evaluated (S403). At this time, the contribution evaluation unit 170 evaluates, for example, multiple For each of the user information entries, the effects of the post-entry behavior change content and the pre-entry behavior change. Based on the evaluation of the content, the contribution of each of the multiple user information sources may be evaluated. The acquisition necessity determination unit 180 determines whether or not to acquire each of the multiple user information (S40 4).

[0099] Then, the acquisition processing unit 120, based on the result of the necessity determination, selects from among the multiple user information The system performs an acquisition process to retrieve user information (for example, first user information), and then retrieves multiple user information. Perform a data retrieval process that does not retrieve our user information (for example, second user information). S405). At this time, the user information that was to be acquired and the user information that was not to be acquired. The type of user information may differ for each user. The content generation unit 150 determines whether acquisition is necessary or not. Based on user information obtained (e.g., first user information), behavioral change scenario The program generates the data, and the content output unit 190 outputs the behavioral change content (S406). .

[0100] Thus, the information processing system 100 first acquires information on multiple users, and then processes the information on multiple users. Based on the contribution of each piece of user information, the necessity of acquiring each piece of user information is determined. Determine and acquire user information that is deemed necessary to obtain (for example, first user information). This means that the information processing system 100 will, for example, act based on user information. When providing behavioral change content, before providing the content, multiple user information should be collected. We will acquire user information that is necessary to provide effective behavioral change content. In determining the need to acquire user data when generating and providing behavioral change content, The information (for example, first user information) is retrieved. This allows the user to obtain information from the user. It is possible to reduce the amount of information. As a result of reducing the amount of user information obtained from the user, This protects the privacy of users, and also protects the privacy of entities that acquire user information (for example, information processing systems). The administrator of Tem100 is responsible for the costs of collecting user information and for properly managing that information. This reduces the costs associated with obtaining the information. Furthermore, the information processing system 100 is deemed unnecessary to acquire. Regarding user information, including information acquired in the past, it may be discarded. This will allow for information processing. System 100 can avoid the need to manage unnecessary information, and information management This can reduce costs and lower the risk of information leaks.

[0101] Figure 5 is a flowchart showing an example of the processing of the information processing system 100 in the second embodiment. It is.

[0102] First, the update information acquisition unit 130 acquires multiple update information items (S501). Contribution The evaluation unit 170 evaluates the content generation model based on the second contribution evaluation rule. The contribution of each of the multiple update information items is evaluated (S502). Acquisition necessity determination unit 180 However, it is determined whether or not to obtain each of the multiple update information items (S503).

[0103] Then, the update information acquisition unit 130 acquires multiple update information based on the result of the necessity determination. Of these, update information deemed necessary to acquire is obtained (S504). Model update unit 195 However, using the update information that was deemed necessary to acquire, the content generation model is further modified. Update (S505). At this time, the information processing system 100 determines that the acquisition of updated information is unnecessary. Information regarding new applications, including information acquired in the past, may be discarded.

[0104] Next, referring to Figure 6, the information processing system 100 is implemented by the computer 600. An example of the hardware configuration in this case is described below. Figure 6 shows the hardware of computer 600. This figure shows an example of a garment configuration.

[0105] As shown in Figure 6, the computer 600 includes, for example, a processor 601 and memory 602 , storage device 603, input I / F unit 604, data I / F unit 605, communication I / F unit 606, and includes a display device 607.

[0106] Computer 600 is, for example, a server computer, a personal computer (for example) (For example, desktop computers, laptops, tablets, etc.), media computer platforms Home (for example, cable, satellite set-top boxes, digital video recorders, etc.), Handheld computer devices (e.g., PDAs, email clients, etc.), This could be another type of computer or communication platform.

[0107] The processor 601 executes the program stored in memory 602. This is a control unit that controls various processes in computer 600.

[0108] Memory 602 is a storage medium such as RAM (Random Access Memory). 602 is the program code of the program executed by processor 601, and program Temporarily stores the data needed when running Gram.

[0109] The storage device 603 is, for example, a hard disk drive (HDD) or flash memory. It is a non-volatile storage medium. The storage device 603 stores the operating system and the above components. It stores various programs necessary to achieve the goal.

[0110] The input interface 604 is a device for receiving input from the user. Section F 604 is, for example, a keyboard, mouse, touch panel, various sensors, wearables These are devices, etc. The input I / F section 604 is, for example, USB (Universal Serial Bus). It may be connected to computer 600 via an interface such as the following.

[0111] The data I / F unit 605 is a device for inputting data from outside the computer 600. It is a chair. The data I / F unit 605 handles, for example, data stored in various storage media. This is a drive device for reading data. The data I / F unit 605 is a computer 600. It may be provided externally. The data I / F unit 605 is provided externally to the computer 600. In this case, the data I / F unit 605 connects to the computer via an interface such as USB. It connects to the 600.

[0112] The communication interface unit 606 communicates with external devices of the computer 600 via wired or wireless connections. This is a device for data communication over networks such as the Internet. The F section 606 may be located outside the computer 600. When located outside the computer 600, the communication I / F unit 606 may be, for example, a USB interface. It connects to computer 600 via an interface.

[0113] Display device 607 is a device for displaying various information. Display device 607 is, for example For example, LCD displays, OLED (Electro-Luminescence) displays, and wearable displays. This is a display device, etc. The display device 607 is an external display of the computer 600. It may be provided in the following location. If the display device 607 is provided outside the computer 600, The display device 607 is connected to the computer 600, for example, via a display cable. Furthermore, if a touch panel is used as the input I / F unit 604, the display device 6 07 may be configured as an integrated unit with the input I / F section 604.

[0114] The above describes one embodiment of the present invention. The information processing system 100 is a content The generative model is input with the first user information that can be obtained from the user information, and behavioral change The system generates content and, based on the first contribution evaluation rule, evaluates the generation of behavioral change content. The contribution of the first user information is evaluated, and based on that contribution, the acquisition of the first user information is determined. The necessity is determined. This allows the information processing system 100 to generate behavioral change content. In doing so, the necessity of acquiring user information can be considered.

[0115] Furthermore, the information processing system 100 acquires behavioral characteristic information and processes it into a content generation model. Further input of dynamic characteristics information generates behavioral change content based on the user's behavioral characteristics. This allows the information processing system 100 to perform actions that take into account the user's behavioral characteristics. When generating dynamic content, the necessity of acquiring user information can be considered.

[0116] Furthermore, the information processing system 100 analyzes post-input behavioral changes based on content evaluation rules. Evaluate the effectiveness of the content and use the evaluated effects to generate behavioral change content. The contribution of the first user information can be evaluated. This allows the information processing system 10 0 considers whether or not to acquire user information based on the effectiveness of the content that influences behavioral change after input. It is possible.

[0117] Furthermore, the information processing system 100 performs pre-input behavioral changes based on content evaluation rules. Further evaluation of the content's effectiveness, including the effect of content on pre-input behavioral change and post-input behavioral change. Based on the effectiveness of the content, first user information for generating behavioral change content The degree of contribution can be evaluated. This allows the information processing system 100 to evaluate, for example, input Based on the difference or discrepancy in the effects of post-behavioral change content and pre-input behavioral change content Therefore, the necessity of acquiring user information can be considered from the perspective of ROI.

[0118] Furthermore, the information processing system 100 evaluates the degree of contribution based on external environmental information. This allows the information processing system 100 to perform the following actions based on external environmental information. The necessity of obtaining the information can be considered.

[0119] Furthermore, the information processing system 100 generates a series of behavioral change content, and first user information The effects of a series of post-input behavioral change content generated by inputting information into a content generation model. The results can be evaluated. This allows the information processing system 100 to evaluate a series of behavioral changes. When generating content, it is possible to consider whether or not it is necessary to obtain user information.

[0120] Furthermore, the information processing system 100 retrieves the first user information based on the result of the determination of necessity. It is possible to perform an acquisition process that can be obtained. Further, the information processing system 100 can perform an acquisition process of not acquiring the first user information based on the result of the necessity determination. As a result, the information processing system 100 can acquire, for example, only the first user information that is effective for generating behavior-variable content.

[0121] In addition, the information processing system 100 evaluates the contribution degree of each of the plurality of first user information, and based on the contribution degree of each of the plurality of first user information, it can determine the necessity of acquiring each of the plurality of first user information. As a result, the information processing system 100 can, for example, select only the first user information that is effective for generating behavior-variable content.

[0122] Note that this embodiment is for facilitating the understanding of the present invention and is not for limiting and interpreting the present invention. The present invention can be changed / improved without departing from its gist, and the equivalents of the present invention are also included therein.

[0123] In the present invention, the "part" does not simply mean a physical means, but also includes the case where the function of the "part" is realized by software. Also, even if the function of one "part" or device is realized by two or more physical means, devices, or software, or the functions of two or more "parts" or devices are realized by one physical means, device, or software, it is also acceptable.

Explanation of Reference Numerals

[0124] 100 Information processing system, 110 Storage unit, 120 Acquisition processing unit, 130 Information for update Acquisition unit, 140 Behavioral characteristics acquisition unit, 150 Content generation unit, 160 Content evaluation Department, 170 Contribution Evaluation Department, 180 Acquisition Necessity Decision Department, 190 Content Output Department, 19 5 Model update unit, 200 information processing device

Claims

1. User information about the user is entered, and the user is instructed to perform a predetermined target action. The content generation model that generates behavioral change content includes the user information, Enter the available first user information to generate the behavioral change content. Narube and, Contribution to evaluate the contribution of the first user information to the generation of the behavioral change content. Based on the evaluation rules, the contribution of the first user information to the generation of the behavioral change content. A contribution evaluation unit that evaluates the assigned amount, Based on the aforementioned contribution, the acquisition necessity determination unit determines whether or not it is necessary to acquire the first user information. 、 An information management system equipped with the following features.

2. The system further comprises a behavioral characteristics acquisition unit that acquires behavioral characteristics information relating to the user's behavioral characteristics. 、 The content generation model, based on the user information and the behavioral characteristics information, Generate transformed content, The content generation unit further inputs the behavioral characteristics information into the content generation model. Then, generate the behavioral change content based on the user's behavioral characteristics. The information management system according to claim 1.

3. The effectiveness of behavioral change content in getting the user to perform a predetermined target behavior is evaluated. Based on the content evaluation rules, the first user information is used in the content generation model. Content evaluation unit that evaluates the effects of post-input behavior change content generated by inputting data. , further equipped, The contribution evaluation unit evaluates the contribution to the evaluated effect. The information management system according to claim 1 or 2.

4. The content evaluation unit evaluates the first user information based on the content evaluation rules. The effect of pre-input behavior change content generated without inputting it into the content generation model Further evaluation of the results, The contribution evaluation unit evaluates the effect of the pre-input behavior change content and the post-input behavior change Based on the aforementioned effects of the content, the degree of contribution is evaluated. The information management system according to claim 3.

5. The contribution evaluation unit evaluates the external environment related to the execution of the predetermined target behavior. The information management system according to claim 3, which further evaluates the degree of contribution based on the information.

6. The aforementioned behavioral change content comprises each of the multiple actions to be performed until the predetermined target behavior. This includes a series of behavioral change content to address this, The content generation unit generates the series of behavioral change content, The content evaluation unit inputs the first user information into the content generation model. Evaluate the effects of the generated series of post-input behavioral change content. The information management system according to claim 3.

7. Based on the result of the determination of necessity, the acquisition process is performed to acquire the first user information. The information management system according to claim 1 or 2, further comprising a processing unit.

8. The acquisition processing unit acquires the first user information based on the result of the determination of necessity. The information management system according to claim 7, which performs an acquisition process to determine that the information management system is correct.

9. The aforementioned first user information includes a plurality of first user information, The contribution evaluation unit evaluates the plurality of first user information based on the contribution evaluation rule. Evaluate the respective contributions, The acquisition necessity determination unit determines the contribution of each of the plurality of first user information based on the respective contributions. , to determine whether or not to acquire each of the above-mentioned multiple first user information, The information management system according to claim 1 or 2.

10. Computers User information about the user is entered, and the user is instructed to perform a predetermined target action. The content generation model that generates behavioral change content includes the user information, Enter the available first user information to generate the behavioral change content, Contribution to evaluate the contribution of the first user information to the generation of the behavioral change content. Based on the evaluation rules, the contribution of the first user information to the generation of the behavioral change content. Evaluate the handedness, Based on the aforementioned contribution, the necessity of acquiring the first user information is determined. Information management methods.

11. On the computer, User information about the user is entered, and the user is instructed to perform a predetermined target action. The content generation model that generates behavioral change content includes the user information, The process involves inputting the available first user information to generate the behavioral change content, Contribution to evaluate the contribution of the first user information to the generation of the behavioral change content. Based on the evaluation rules, the contribution of the first user information to the generation of the behavioral change content. Evaluating the degree of acceptance, Based on the aforementioned contribution, the necessity of acquiring the first user information is determined, A program that executes the command.

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