Advertising print effectiveness display system and advertising print effectiveness output device

Abstract

To realize an advertising effectiveness display system and advertising effectiveness output device that contribute to improving the effectiveness of advertising prints. [Solution] In processing C20, the advertising server 100 generates advertising effectiveness notification data. The advertising effectiveness notification data is generated by performing statistical processing based on advertising information stored in the advertising management DB 131a associated with identification information 139, the history of actions (date and time of actions) stored in the action history DB 133 associated with both user identification information and identification information 139, and user information stored in the user information DB 134 associated with user identification information. At this time, necessary information is statistically extracted based on the advertising effectiveness display format information stored in the advertising management DB 131a associated with identification information 139, and advertising effectiveness notification data is generated.

Description

Technical Field

[0001] The technical field disclosed in this specification relates to an advertisement printing effect display system and an advertisement printing effect output device for displaying the effect of advertisement printing.

Background Art

[0002] In recent years, technologies for displaying advertisements on the screens of terminals such as personal computers and smartphones have become widespread. On the other hand, delivering advertisements to a user's printer for printing is less widespread compared to displaying advertisements on the screen of a terminal. In the case of displaying an advertisement on the screen of a terminal, it is relatively easy to collect the effect of the advertisement by clicking on the URL included in the advertisement, etc. However, it is thought that it is not easy to collect the effect of the advertisement when delivering and printing the advertisement. On the other hand, when delivering and printing an advertisement, since the user gets the paper on which the advertisement is printed, there is an advantage that the content of the advertisement is easily recognized by the user.

[0003] As a document that discloses the effect of printing an advertisement, for example, there is Patent Document 1. Patent Document 1 discloses a technique for detecting that access has been made to a two-dimensional code included in a delivered advertisement and recording the access history to the advertisement.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] In the configuration disclosed in Patent Document 1, printed advertisements are sent to an unspecified number of subscribers, and while it is possible to detect that users have accessed them, it is not possible to obtain detailed information about the effectiveness of the advertisements. Furthermore, the information that advertisers want to know about the effectiveness of their advertisements varies, and it is difficult to meet the advertisers' requests. Therefore, there is room for improvement in order to further enhance the effectiveness of the advertisements. [Means for solving the problem]

[0006] The advertising print effectiveness display system, developed to solve the aforementioned problems, comprises: a user information management unit that manages user information of users using a printer using user identification information; a format information acquisition unit that acquires format information relating to the format for displaying the effectiveness of advertisements; an advertising acquisition unit that acquires advertising images; an advertising print unit that prints the advertising images acquired by the advertising acquisition unit using the printer of the target user; an activity history acquisition unit that acquires activity history information of the target user in response to the printing of the advertising images; an activity history storage unit that stores the activity history information of the target user acquired by the activity history acquisition unit in association with the user identification information; an effectiveness display data generation unit that generates effectiveness display data using the activity history information stored by the activity history storage unit and the user information based on the format information acquired by the format information acquisition unit; and an advertising effectiveness display unit that displays the advertising effectiveness based on the effectiveness display data generated by the effectiveness display data generation unit.

[0007] Furthermore, the advertising print effectiveness output device, which was developed for the purpose of solving the above-mentioned problems, comprises: a user information management unit that manages user information of users using a printer using user identification information; a format information acquisition unit that acquires format information relating to the format for displaying the effectiveness of advertisements; an advertising acquisition unit that acquires advertising images; an advertising print instruction unit that causes the printer of the target user to print the advertising images acquired by the advertising acquisition unit; an activity history acquisition unit that acquires activity history information of the target user in response to the printing of the advertising images; an activity history storage unit that stores the activity history information of the target user acquired by the activity history acquisition unit in association with the user identification information; an effectiveness display data generation unit that generates effectiveness display data using the activity history information stored by the activity history storage unit and the user information based on the format information acquired by the format information acquisition unit; and an advertising effectiveness output unit that outputs the effectiveness display data generated by the effectiveness display data generation unit. [Effects of the Invention]

[0008] The technology disclosed herein allows for the display of effects based on format information desired by the advertiser for printed advertisements, thereby contributing to the improvement of the effectiveness of printed advertisements. [Brief explanation of the drawing]

[0009] [Figure 1] This is an overall diagram illustrating the system for displaying the effectiveness of advertising prints. [Figure 2] This is an example of an electrical configuration diagram for an advertising server. [Figure 3] This is an example of an electrical configuration diagram for a printer. [Figure 4] This is an example of an electrical configuration diagram for a user terminal. [Figure 5] This is an example of an electrical configuration diagram for an advertiser's terminal. [Figure 6] This is an example of a sequence diagram showing the process from start to finish until the advertisement is printed. [Figure 7] Figures 7(a) to 7(c) show an example of screen transitions for setting the format for displaying the effectiveness of an advertisement. [Figure 8] This is a sequence diagram illustrating an example of a process for collecting user behavior history in response to printed advertisements. [Figure 9] This is a sequence diagram illustrating an example of a process that displays the effectiveness of an advertisement. [Figure 10] Figure 10(a) shows one example of how the effectiveness of an advertisement can be displayed, and Figure 10(b) shows another example of how the effectiveness of an advertisement can be displayed. [Modes for carrying out the invention]

[0010] Embodiments of the advertising print effectiveness display system of the present invention will be described with reference to the drawings.

[0011] <Overall structure of the effect display system> Figure 1 shows an example of the overall configuration of the effect display system 1 according to the embodiment. As shown in Figure 1, the effect display system 1 includes an advertising server 100, a printer 200, a user terminal 300, an advertiser terminal 400, a printer management server 600, and an advertiser server 700. Each server 100, 600, 700, the printer 200, and each terminal device 300, 400 are equipped with a communication interface and can communicate with each other via a network NT. The network NT includes at least one of the following: the Internet, a LAN (Local Area Network), or a WAN (Wide Area Network). The communication interface may be configured to include multiple types of communication circuits for connecting to the network NT. In this case, devices connected to the network NT may communicate with multiple other devices using different communication circuits. In this embodiment, the collective term for multiple types of communication circuits is referred to as the communication interface.

[0012] <Advertising server> The advertising server 100 is, for example, a server installed and operated by the manufacturer of the printer 200. The advertising server 100 receives advertising images from the advertising management server 500 at predetermined times. The advertising server 100 distributes the acquired advertising images to the printer 200 and has it print. In addition, the advertising server 100 can collect user behavior history, such as whether the user viewed the advertisement, purchased a product related to the advertisement, or referred it to an acquaintance, in response to the advertisement being printed by the printer 200, and display information based on this behavior history to the advertiser as an indicator of the effectiveness of the advertisement. The advertising server 100 is an example of an advertising print effectiveness output device.

[0013] Figure 2 is an electrical configuration diagram of the advertising server 100. The advertising server 100 comprises a controller 110 and a communication IF 160. The communication IF 160 includes hardware such as a NIC (Network Interface Card) for connecting to Ethernet®, is connected to network NT, and communicates with the printer 200, user terminal 300, advertiser terminal 400, advertising management server 500, and printer management server 600. The controller 110 comprises a processor, which is a CPU 111, and memory 112. Memory 112 is composed of, for example, RAM, ROM, EEPROM, HDD, etc. Memory 112 comprises a program storage area 120 where various programs are stored and a data storage area 130 where various data is stored. The various programs in the program storage area 120 include programs that execute the control contents of the advertising server 100 as shown in the sequence diagrams in Figures 6, 8, and 9 described later, and the data in the data storage area 130 includes various data such as the advertiser management DB 131, which is a database that manages information about advertisers; the print job management DB 132, which is a database that manages print jobs for printing advertisements; the behavior history DB 133, which is a database of the behavior history of users who receive printed advertisements; and the user information DB 134, which is a database of user information about users who receive printed advertisements.

[0014] The advertiser management DB 131 includes, for example, information regarding the advertiser, an advertisement DB 131a regarding the advertisements published by the advertiser, and the like. Information regarding the advertiser includes advertiser information such as the personal name or corporate name of the advertiser, the IP address of the advertiser terminal 400 possessed by the advertiser, and the like. Further, information regarding the advertiser includes store information such as the store name possessed by the advertiser, the store notation image described in the receipt, and the like. The advertisement DB 131a regarding the advertisements published by the advertiser includes, for example, the original advertisement image or the URL of the acquisition source of the original advertisement image, the identification information 139 corresponding to the advertisement, the expiration date of the advertisement, the style information of the effect display regarding the advertisement, and the like. The advertiser management DB 131 is managed by the controller 110.

[0015] The print job management DB 132 includes, for example, the print job number, the identification information 139, the original advertisement image or the URL for acquiring the original advertisement image, the print conditions, the print deadline, the print completion date and time, and the like. The print job management DB 132 is managed by the controller 110.

[0016] The action history DB 133 includes the action history corresponding to the printing of advertisements for each user. For example, information indicating whether or not the user has viewed the printed advertisement, purchase information regarding the purchase of a product by the user after viewing the printed advertisement, information on accessing the URL based on the advertisement, and information indicating other actions of the user, which are both associated with the user identification information for identifying the user and the identification information 139. As the history of each action, the date and time when the action was performed is recorded. The purchase information includes, for example, information on the item purchased by the user, the purchase store, the purchase date and time, the purchase method, and the like. The action history DB 133 is managed by the controller 110.

[0017] The user information DB 134 includes user information such as, for example, the user name, user identification information, printer identification information owned by the user, identification information of the terminal owned by the user, user-specific information indicated on the receipt at the time of settlement, and the like. Further, the user information in the user information DB 134 includes user attribute information such as the user's age, gender, address, place of origin, favorite genre, and the like. The user information is registered in advance when the user concludes a contract for advertising distribution printing and is managed using the user identification information. The user information DB 134 is used for generating notification data of the advertising effect described later. The user information DB 134 is managed by the controller 110, and the controller 110 that manages the user information DB 134 is an example of a user information management unit.

[0018] <Printer> In FIG. 1, only one printer 200 is shown, and the description of other printers 200 is omitted. A plurality of printers 200 corresponding to a plurality of users are connected to the advertising providing server 100. Each printer 200 acquires and prints an advertising image distributed from the advertising providing server 100 to each user, and notifies the advertising providing server 100 that the printing has been completed.

[0019] FIG. 3 is an electrical configuration diagram of the printer 200. The printer 200 includes a controller 210, a printing mechanism 220, a reading mechanism 230, a display unit 240, an operation unit 250, and a communication IF 260. The controller 210 controls the printing mechanism 220, the reading mechanism 230, the display unit 240, the operation unit 250, and the communication IF 260. The communication IF 260 includes hardware such as a NIC (Network Interface Card) for connecting to Ethernet, is connected to the network NT, and communicates with the user terminal 300 and the printer management server 600. The printer 200 may communicate with the advertising providing server 100 without going through the printer management server 600.

[0020] The controller 210 includes a CPU 211, an ASIC 212, and memory 213. The memory 213 has a program area 214 where various programs are stored and a data area 215 where various data is stored. The controller 210 performs processes such as printing, reading, various displays, and receiving various operations by having the CPU execute various programs stored in the program area 214, and by having the ASIC perform various processes such as image processing. In addition, among the various programs, there is a program for an embedded web server (hereinafter referred to as EWS), and instead of using the display unit 240 and operation unit 250 to display and receive operations, it is also possible to use the user terminal 300 to display and receive operations.

[0021] The printing method of the printing mechanism 220 is, for example, an electrophotographic printing mechanism, but it may also be a printing mechanism of another printing method such as an inkjet method. The reading mechanism 230 is, for example, a flatbed reading mechanism that reads an image by placing the original on the platen, but it may also be a sheet-through reading mechanism that reads an image while transporting the original. The display unit 240 is, for example, a liquid crystal panel, but it may be of another type. By reading images such as questionnaire results using the reading mechanism 230, the user's behavior history can be detected (details will be described later). The operation unit 250 is, for example, a touch panel compatible with a liquid crystal panel, but it may also be a group of operation buttons separate from the display unit 240.

[0022] <User terminal> Figure 1 shows only one user terminal 300, and the other user terminals 300 are omitted. Each printer 200 can print advertising images delivered from the advertising server 100, as well as print based on print data sent from the corresponding user terminal 300.

[0023] Figure 4 is an electrical configuration diagram of the user terminal 300. The user terminal 300 comprises a controller 310, a display unit 340, an operation unit 350, a communication IF 360, and an imaging unit 370. The controller 310 controls the display unit 340, the operation unit 350, the communication IF 360, and the imaging unit 370. The communication IF 360 has, for example, a wireless communication mechanism and is connected to the network NT via an access point, and can communicate with the advertising server 100 and the printer 200. Alternatively, it may communicate directly with the printer 200 via a wireless communication mechanism or the like. The display unit 340 is, for example, a liquid crystal panel, and the operation unit 350 is a touch panel compatible with the liquid crystal panel. The display unit 340 and the operation unit 350 can display various information and accept various operations. The imaging unit 370 can capture and read images.

[0024] The controller 310 includes a CPU 311 and a memory 320, the memory 320 having a program storage area 321 and a data storage area 325. The program storage area 321 stores the operating system (OS) 322 and applications 323. The applications 323 include various applications such as a printing application with a function to generate print data to send to the printer 200, a scanning application that reads images using the imaging unit 370, and a browser that can display the web pages of the printer 200's EWS.

[0025] <Advertiser terminal> Figure 1 shows only one advertiser terminal 400, and the other advertiser terminals 400 are omitted. Multiple advertiser terminals 400, each corresponding to multiple advertisers, are connected to the advertising server 100. The advertiser terminals 400 can register information about the advertiser with the advertising server 100, submit advertisements to the advertising management server 500 to be printed, and obtain the results of collecting data on the effectiveness of printing advertisements from the advertising server 100.

[0026] Figure 5 is an electrical configuration diagram of the advertiser terminal 400. The advertiser terminal 400 comprises a controller 410, a display unit 440, an operation unit 450, and a communication interface 460. The controller 410 controls the display unit 440, the operation unit 450, and the communication interface 460. The communication interface 460 includes hardware such as a NIC (Network Interface Card) for connecting to Ethernet, is connected to the network NT, and communicates with the advertising server 100 and the advertising management server 500. The display unit 340 has a large screen to make the effects of printing advertisements easily visible. The operation unit 350 includes, for example, a keyboard and mouse.

[0027] The controller 410 includes a CPU 411 and memory 420, the memory 420 having a program storage area 421 and a data storage area 425. The program storage area 421 stores the operating system (hereinafter referred to as OS) 422 and applications 423. Applications 423 include an advertiser application that can register information about advertisers, information about advertisements, etc., with the advertising server 100 and display the effect of printing advertisements from the advertising server 100, an advertising submission application that submits advertisements for printing, and other applications.

[0028] <Printer Management Server> The printer management server 600 acts as an intermediary between the advertising server 100 and the printer 200. Printers 200 can utilize various communication and printing protocols, and these vary depending on the printer manufacturer. The printer management server 600 acts as an intermediary between the advertising server 100 and the printer 200, reducing the complexity of the advertising server 100. The printer management server 600 may be established for each printer manufacturer to manage their own printers and associated printers 200. Furthermore, the existence of the printer management server 600 is not mandatory; the advertising server 100 may communicate directly with the printer 200. The printer management server 600 may also act as an intermediary between the advertising server 100 and the user terminal 300 corresponding to the printer 200.

[0029] <Advertiser Server> The advertiser server 700 has the function of allowing advertisers to provide information to customers. The advertiser server 700 operates as a web server, and when customers access the homepage, it can provide information about products and services and accept purchases of products and services.

[0030] The details of the processing of the effect display system of this embodiment will be explained below with reference to Figures 6 to 9. Figures 6, 8, and 9 are sequence flows representing the control performed through the cooperation of the advertising server 100, printer 200, user terminal 300, advertiser terminal 400, and printer management server 600.

[0031] Figure 6 is an example of a sequence diagram showing the process until the completion of printing an advertisement. First, process A01 sends an advertisement registration request from the advertiser terminal 400 to the advertisement provision server 100. This registration request includes, for example, advertiser information and advertisement information. Advertiser information includes, for example, the name of the individual or company that is the advertiser, the IP address of the advertiser terminal 400 owned by the advertiser, the URL of the page that contains information about the advertiser's products or services, and the URL of the page where the advertiser's products or services can be purchased. Advertisement information includes, for example, the original advertisement image or the URL of the source of the original advertisement image, the expiration date of the advertisement, and format information for displaying the effectiveness of the advertisement. The advertisement registration request is made in advance each time the advertiser places an advertisement. The URL of the page that contains information about the advertiser's products or services and the URL of the page where the advertiser's products or services can be a URL specific to the advertisement each time an advertisement is placed. In that case, these URLs are stored as advertisement information for each advertisement.

[0032] Here, the registration request includes the format for displaying the effectiveness of the advertisement as one of the advertising information, according to the advertiser's settings. Figures 7(a) to 7(c) show an example of screen transitions when an advertiser sets the format for displaying the effectiveness of the advertisement. The screens in Figures 7(a) to 7(c) are displayed on the display unit 440 when screen data provided by the advertising server 100 is provided to the advertiser terminal 400. For example, Figure 7(a) is an example of a screen for selecting the type of format for displaying the effectiveness of the advertisement. On this screen, the advertiser selects the desired type of format from the selection candidates displayed in the format type selection field 11. If there are many selection candidates, the advertiser can easily select by scrolling with the scroll bar 12. The selection is then confirmed by operating the OK button 13.

[0033] When "Relationship between customer behavior and preferred genres" is selected in Figure 7(a) and the OK button 13 is pressed, the customer behavior selection screen shown in Figure 7(b) is displayed. On this screen, candidate behaviors are displayed as options in the behavior selection field 21. The advertiser selects the behaviors they want information about as part of the effectiveness display using the scroll bar 22 and the OK button 23. Next, the preferred genre selection screen shown in Figure 7(c) is displayed. This screen corresponds to the type of format selected in Figure 7(a). The preferred genre selection screen allows the user to specify the number of preferred genres to display and the specific genres using the scroll bar 32 and the OK button 33 in the selection field 31. Based on the selection results in Figures 7(a) to 7(c), the format information for the advertising effectiveness display to be registered is determined. The selected behavior information included in the above format information is an example of specific behavior information. The preferred genre information included in the above format information is an example of specific user attribute information. The controller 110 of the advertising provision server 100 that executes the processing of process A01 is an example of a format information acquisition unit.

[0034] Next, the ad provider server 100, upon receiving the registration request, generates identification information 139 in process A05 and registers it in the advertiser management DB 131, associating it with the advertiser information and the advertisement information. The ad provider server 100 specifically registers the identification information 139 in the ad management DB 131a, as it is generated for each advertisement. Then, in process A08, the ad provider server 100 sends a registration completion message to the advertiser terminal 400. This registration completion message includes the identification information 139 generated in process A05. The controller 110 that executes processes A05 and A08 is an example of an identification information issuing unit.

[0035] Next, the printer management server 600 executes process A15 when the conditions for the managed printer 200 to print an advertisement are met. In process A15, an advertisement request is sent from the printer management server 600 to the advertisement provision server 100. The advertisement request includes user identification information of the user of the printer 200 that will print the advertisement.

[0036] In process A50, the ad provider server 100 generates print data based on the ad image. At this time, the ad provider server 100 generates a new relay URL, attaches an image of the QR code of the generated relay URL to the ad image, and then generates the print data. For example, the relay URL is the address of a page owned by the ad provider server 100, with the user identification information and identification information 139 included in the ad request added as queries.

[0037] Before sending the generated print data to the printer 200, the advertising server 100 registers, for example, the print job number, identification information 139, user identification information, the original advertisement image or a URL to obtain the original advertisement image, print conditions, and print deadline in the print job management DB 132.

[0038] The advertising server 100 sends print data to the printer management server 600 in process A56, and the printer management server 600 sends the received print data to the printer 200 in process A57. The controller 110 that executes process A56 is an example of an advertising print instruction unit. The printer 200 that receives the print data executes the printing of an advertising image with a two-dimensional code image of the relay URL attached, based on the received print data, in process A60. The printer 200 that executes process A60 is an example of an advertising print unit.

[0039] When the printer 200 completes printing, it sends a print completion notification containing identification information 139 to the printer management server 600 in process A66. The printer management server 600 then sends the received print completion notification containing identification information 139 to the advertisement provider server 100.

[0040] Next, in process A70, the ad provider server 100 sends a "print complete" notification to the advertiser terminal 400. The "print complete" notification also serves as a billing statement for the advertisement that has been printed.

[0041] Then, upon completion of printing, the ad delivery server 100 stores the print completion date and time in the print job management DB 132, associating it with the identification information 139. Furthermore, the ad delivery server 100 reserves a memory area in the behavior history DB 133 so that it can store the user's behavior history for the advertisements that have been printed. This memory area is reserved in association with the identification information 139 and user identification information that indicates the user of the printer 200.

[0042] Figure 8 is a sequence diagram illustrating an example of a process for collecting user behavior history in response to printing advertisements.

[0043] First, in process B01, the user uses a QR code reader application on the user terminal 300 to read the QR code of the relay URL attached to the printed advertisement image. After reading the QR code of the relay URL, the user terminal 300 accesses the web page of the relay URL on the advertisement provider server 100 in process B05.

[0044] When the ad provider server 100 is accessed by the user terminal 300, in process B10, it extracts user identification information and identification information 139 included in the query of the relay URL. In process B15, the ad provider server 100 sends a response to the user terminal 300 that includes options regarding the information necessary for displaying the advertising effect, based on the format information for displaying the advertising effect corresponding to the identification information 139 stored in the ad DB 131a. For example, if information that led to accessing the product information page related to the advertisement is necessary for displaying the advertising effect, an option "Accessed product information" is provided. As another example, if information that merely viewed the advertisement is necessary for displaying the advertising effect, an option "Viewed advertisement" is provided, and if information that led to purchasing the product related to the advertisement is necessary for displaying the advertising effect, an option "Purchased product" is provided.

[0045] Next, in process B20, the user terminal 300 accepts the selection of an option. Then, in process B25, the advertising server 100 receives the selection result from the user terminal 300. Finally, in process B30, the advertising server 100 obtains the action selected in process B20.

[0046] Next, in process B35, the ad provider server 100 sends page information corresponding to the selected action to the user terminal 300. Specifically, if "I viewed the ad" is selected in process B20, page information that displays, for example, a thank you message for reading the ad is sent, and in process B50, the thank you message for reading the ad is displayed on the user terminal 300. If "Access product information" is selected, page information that redirects to the URL of the advertiser server 700's page containing information about the advertiser's products and services is sent. As a result, after processes 40 and 45, in process B50, information about the advertiser's products and services is displayed on the user terminal 300. If "Purchase a product" is selected, page information that redirects to the URL of the advertiser's product or service purchase page is sent. As a result, after processes 40 and 45, in process B50, the purchase screen for the advertiser's products and services is displayed on the user terminal 300.

[0047] Meanwhile, in process B55, the advertising server 100 stores the selected action in the memory area reserved in the aforementioned behavior history DB 133. At this time, the selected action is stored in the behavior history DB 133 in association with the user identification information and identification information 139 extracted in process B10. In the case of product purchases, it may be possible to not only redirect but also confirm that the process up to the purchase has been completed using the identification information 139 from the advertiser server before storing it in the behavior history DB 133. The controller 110 and user terminal 300 of the advertising server 100 that execute processes B01 to B55 are examples of behavior history acquisition units.

[0048] Processes A15 to A70 cause advertisements to be printed on many printers 200, processes B01 to B55 collect behavioral history information from many users on the advertisement provision server 100, and a large amount of behavioral history information is accumulated in the behavioral history DB 133.

[0049] Figure 9 is a sequence diagram showing an example of the process for displaying the effectiveness of an advertisement. When an advertiser wants to obtain information on the effectiveness of an advertisement they have placed, in process C10, the advertiser terminal 400 sends a request for effectiveness information to the advertisement provision server 100. The request for effectiveness information includes identification information 139.

[0050] Upon receiving a request for effectiveness information, the advertising server 100 generates advertising effectiveness notification data in process C20. The advertising effectiveness notification data is generated by performing statistical processing based on advertising information stored in the advertising management DB 131a associated with identification information 139, the history of actions (date and time of actions) stored in the action history DB 133 associated with both user identification information and identification information 139, and user information stored in the user information DB 134 associated with user identification information. At this time, necessary information is statistically extracted based on the advertising effectiveness display format information stored in the advertising management DB 131a associated with identification information 139, and advertising effectiveness notification data is generated. In particular, specific user attribute information such as selected actions and preferred genres, which are selected and included in the format information when acquiring the advertising effectiveness display format information in process A01, are used in the statistical processing described above. The controller 110 that executes process B35 is an example of an effectiveness display data generation unit.

[0051] In process C30, the advertising server 100 sends the generated advertising effectiveness notification data to the advertiser terminal 400. The controller 110 that executes process C30 is an example of an advertising effectiveness output unit. The advertiser terminal 400 that receives the advertising effectiveness notification data then displays a display based on the received advertising effectiveness notification data on the display unit 440 in process C40. Figures 10(a) and 10(b) show examples of the advertising effectiveness display shown on the display unit 440. Figure 10(a) is an example of the advertising effectiveness display content in the format of "distribution of customer behavior towards printed advertisements by customer preference genre". Figure 10(b) is an example of the advertising effectiveness display content in the format of "distribution of customer behavior towards printed advertisements by age". The advertiser terminal 400 that executes process C40 is an example of an advertising effectiveness display unit.

[0052] In addition to the notification examples in Figures 10(a) and 10(b), the advertising server 100 can also notify the effectiveness of advertisements in various formats registered in processes A01 and A05. This allows advertisers to accurately obtain the effect of printing advertisements, which can contribute to their sales activities.

[0053] <Effects of the Embodiment> As described above, in this embodiment, the advertising server 100 is equipped with a user information DB 134 that manages user information of users using the printer using user identification information. The advertising server 100 acquires format information to display the effectiveness of the advertisement in process A01, and acquires the advertisement image in processes A25 and A40. The printer 200 prints the advertisement image in process A60. The advertising server 100 then acquires information on the user's behavior history in process B30. The advertising server 100 then stores the acquired user behavior history information in the behavior history DB 133 in process B55, associating it with the user identification information. Then, in process C20, the advertising server 100 generates notification data of the advertisement's effectiveness based on the format information. Then, in process C40, the display unit 440 of the advertiser terminal 400 displays information based on the notification data of the advertisement's effectiveness.

[0054] As a result, for advertisements delivered and printed to a specific large number of users, information about the user's behavioral history is displayed as an indicator of the advertisement's effectiveness, based on the format information requested by the advertiser. Therefore, this can contribute to improving the effectiveness of printed advertisements.

[0055] <Variation> In the above, each component of the effect display system 1 in Figure 1 is not necessarily essential. For example, the advertising server 100 may directly send and receive data with the printer 200, in which case the printer management server 600 does not need to be included in the effect display system 1.

[0056] Furthermore, although the advertising server 100 has been described as a single device in the above explanation, it may also function as an advertising server 100 through the coordinated operation of multiple devices. Additionally, the functionality of the advertising server 100 may be implemented in, for example, a printer 200, a user terminal 300, an advertiser terminal 400, or other devices.

[0057] Furthermore, in any flowchart or sequence diagram disclosed in the embodiments, the execution order of any multiple processes in any multiple steps can be arbitrarily changed or executed in parallel, as long as no inconsistencies arise in the processing content. [Explanation of Symbols]

[0058] 100 Ad Provider Servers 131 Advertiser Management Database 133 Behavioral History Database 134 User Information Database 139 Identification Information 200 printers 300 user terminals 400 advertiser terminals 600 Printer Management Server 700 advertiser servers

Claims

1. A system for displaying the effectiveness of advertising print, The user information management unit manages the user information of users who use the printer using user identification information, A form information acquisition unit that acquires form information related to the format for displaying the effectiveness of an advertisement, The ad acquisition unit acquires ad images, An advertising printing unit prints the advertising image acquired by the advertising acquisition unit using the printer of the target user, A behavioral history acquisition unit acquires information on the behavioral history of the target user in response to the printing of the aforementioned advertisement image. An activity history storage unit stores the activity history information of the target user acquired by the activity history acquisition unit in association with the user identification information. An effect display data generation unit generates effect display data using the action history information stored in the action history storage unit and the user information based on the form information acquired by the form information acquisition unit, Based on the effect display data generated by the aforementioned effect display data generation unit, an advertising effect display unit displays the advertising effect, An advertising print effectiveness display system equipped with the following features.

2. In the advertising print effectiveness display system described in claim 1, The aforementioned format information acquisition unit acquires the format information for each advertising image acquired by the advertising acquisition unit. An advertising print effectiveness display system characterized by the following features.

3. In the advertising print effectiveness display system described in claim 1, The form information acquisition unit acquires the form information by displaying a selection screen in which the advertiser can select a form and receiving the selection. An advertising print effectiveness display system characterized by the following features.

4. In the advertising print effectiveness display system described in claim 1, The format information acquired by the format information acquisition unit includes specific behavioral information necessary for displaying the effectiveness of the advertisement, and the effectiveness display data generated by the effectiveness display data generation unit is generated by performing statistical processing using the specific behavioral information. An advertising print effectiveness display system characterized by the following features.

5. In the advertising print effectiveness display system described in claim 1, The format information acquired by the format information acquisition unit includes specific user attribute information necessary for displaying the effectiveness of the advertisement from the user information, and the effectiveness display data generated by the effectiveness display data generation unit is generated by performing statistical processing using the specific user attribute information. An advertising print effectiveness display system characterized by the following features.

6. In an advertising print effectiveness display system according to any one of claims 1 to 5, The aforementioned behavioral history acquisition unit acquires the behavioral history information in response to access to a two-dimensional code attached to an advertisement image printed by the advertisement printing unit. An advertising print effectiveness display system characterized by the following features.

7. The advertising print effectiveness display system described in any one of claims 1 to 5 is: Equipped with advertiser servers owned by the advertiser, The advertiser server includes the advertising effectiveness display unit, An advertising print effectiveness display system characterized by the following features.

8. An advertising printing effectiveness output device, The user information management unit manages the user information of users who use the printer using user identification information, A form information acquisition unit that acquires form information related to the format for displaying the effectiveness of an advertisement, The ad acquisition unit acquires ad images, An advertisement printing instruction unit causes the advertisement image acquired by the advertisement acquisition unit to be printed using the printer of the target user, A behavioral history acquisition unit acquires information on the behavioral history of the target user in response to the printing of the aforementioned advertisement image. An activity history storage unit stores the activity history information of the target user acquired by the activity history acquisition unit in association with the user identification information. An effect display data generation unit generates effect display data using the action history information stored in the action history storage unit and the user information based on the form information acquired by the form information acquisition unit, An advertising effect output unit that outputs the effect display data generated by the effect display data generation unit, An advertising printing effect output device equipped with the following features.

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