Advertising equipment

Abstract

This system delivers advertisements tailored to user needs, reduces the burden on management through efficient advertising implementation, and contributes to reducing the load on computing resources. [Solution] The system includes: inquiry history storage means for storing the user's dialogue history for each user identification information; dialogue history analysis means for extracting elements in the dialogue history that have a frequency of occurrence higher than a predetermined threshold for each user identification information; user extraction means for extracting user identification information that includes one of the aforementioned elements; and advertising means for processing to notify users of advertisements for predetermined products by specifying the extracted user identification information.

Description

Technical Field

[0001] Relates to advertising technology.

Background Art

[0002] Advertising is a means to expand the awareness of products and services and enhance the willingness to purchase. In addition, advertising enhances the brand value of enterprises and greatly contributes to the improvement of sales. When conducting advertising, in order to obtain the maximum effect with a limited budget, it is important to determine to whom the advertising is delivered. By narrowing down the target, the results can be achieved efficiently.

[0003] Under such circumstances, the development of advertising technology has been actively carried out. For example, in Patent Document 1, an idea has been proposed that advertisements considered to be highly effective can be notified in consideration of the current situation of users and their preference trends, and the effectiveness of the advertisements can be verified.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] In recent years, WEB services that automatically answer user inquiries in an interactive / conversational format have been implemented. It is presumed that the needs of users are largely included in the exchanges there. However, in the above-mentioned conventional technology, there is a problem that such needs cannot be utilized for advertising.

[0006] Therefore, in view of the above problems, an object of the present invention is to provide an advertising device that conducts advertisements suitable for user needs, reduces the management burden by efficiently implementing the advertisements, and also contributes to reducing the load on computing resources.

Means for Solving the Problems

[0007] One form of the disclosed advertising device includes a dialogue history storage that stores the user's dialogue history for each user identification information, and a dialogue history analysis means that extracts elements in the dialogue history that have a frequency of appearance higher than a predetermined threshold for each user identification information. In order to narrow down the target audience for your advertisement, Includes one of the aforementioned elements Associated with the aforementioned dialogue history The system is characterized by comprising: a user extraction means for extracting user identification information; and an advertising means for processing a notification of an advertisement for a predetermined product by specifying the extracted user identification information. [Effects of the Invention]

[0008] The advertising system we will disclose will deliver advertisements tailored to user needs, reduce the management burden through efficient advertising implementation, and contribute to reducing the load on computing resources. [Brief explanation of the drawing]

[0009] [Figure 1] This figure shows an overview of the advertising device according to this embodiment. [Figure 2] This is a functional block diagram of the advertising device according to this embodiment. [Figure 3] This figure shows an example of the hardware configuration of the advertising device according to this embodiment. [Figure 4] This flowchart shows the processing flow example using the advertising device according to this embodiment. [Modes for carrying out the invention]

[0010] The embodiments for carrying out the present invention will be described with reference to the drawings. (Operating principle of the advertising device according to this embodiment)

[0011] The operating principle of the advertising device (hereinafter simply referred to as "this device") 100 according to this embodiment will be explained using Figures 1 and 2. Figure 1 is a diagram showing the connection relationship between this device 100 and other devices, and Figure 2 is a functional block diagram of this device 100.

[0012] As shown in Figure 1, the device 100 is connected to a user terminal 310 operated by a user 210 and an advertising distribution server 330 via a communication network 320. The communication network 320 can be either wired or wireless. The user terminal 310 can be a mobile information terminal such as a smartphone or a personal computer. The advertising distribution server 330 is a server that can distribute advertisements to the user terminal 310 in response to a request from the device 100.

[0013] As shown in Figure 2, the device 100 includes a dialogue history storage means 110, a purchase history storage means 120, an advertising information storage means 130, a dialogue history analysis means 140, a user extraction means 150, an advertising means 160, and an advertising effectiveness analysis means 170.

[0014] The dialogue history storage means 110 stores the dialogue history 240 of a user 210 using the sales promotion application 270 for each user identification information 220. The sales promotion application 270 may be installed on a user terminal 310 and used there, or it may be installed on a server connected via the communication network 320 and used there.

[0015] The dialogue history 240 is a concept that includes text information, audio information, and image information, and is, for example, the history of interactions in so-called chatbots or LLMs (Large Language Models). Furthermore, the dialogue history 240 refers to the general exchange of information between a user 210 and a system (information processing device such as AI (Artificial Intelligence)), and is not limited to two-way interactions. That is, one-way input from the user 210 to the system (inquiries, instructions, commands, etc.) and one-way output from the system to the user 210 (responses, suggestions, notifications, etc.) are also included as forms of the dialogue history 240.

[0016] The purchase history storage means 120 stores, for each user identification information 220, the user attributes 230 and the purchase history 250 in association with each other. The user attributes 230 are information representing the nature and characteristics of the user 210, such as gender, age, address, occupation, marital status, etc. The purchase history 250 is information regarding the products and services purchased by the user 210 in the past and the purchase dates, etc.

[0017] The advertising information storage means 130 stores, in association with each other, the user attribute information 220 and the advertising notification ID 260. The advertising notification ID 260 is information for identifying the user terminal 310, for example, when notifying an advertisement 300 by designating an application installed on the user terminal 310, and is what is called an advertising ID (advertising identifier).

[0018] The dialogue history analysis means 140 extracts, for each user identification information 220, elements 280 whose appearance frequency is higher than a predetermined threshold value from the dialogue history 240 stored in the dialogue history storage means 110. The threshold value can be set as appropriate by the administrator of the apparatus 100.

[0019] The user extraction means 150 extracts user identification information 220 including one element 280. Also, the user extraction means 150 may be in a form that extracts user identification information 220 including one element 280 and associated with a predetermined user attribute 230 and / or a predetermined purchase history 250.

[0020] The advertising means 160 performs a process for notifying an advertisement 300 regarding a predetermined product 290 by designating the user identification information 220 extracted by the user extraction means 150. The process for notifying the advertisement 300 may be a form in which the apparatus 100 directly notifies the user terminal 310 of the advertisement, or may be a form in which the apparatus 100 notifies the user terminal 310 of the advertisement via another apparatus.

[0021] Furthermore, the advertising means 160 may also take the form of processing to notify sales promotion applications 270 or other applications used via the user terminal 310 of the advertisement 300.

[0022] Furthermore, the advertising means 160 may also perform processing to notify an advertisement 300 by specifying an advertising notification ID 260 associated with the user identification information 220 extracted by the user extraction means 150 in the advertising information storage means 130.

[0023] The advertising effectiveness analysis means 170 checks whether a predetermined product 290 was purchased in the purchase history 250 associated with the user identification information 220 extracted by the user extraction means 150 after processing by the advertising means 160. The advertising effectiveness analysis means 170 checks whether a user 210 purchased the product 290 advertised 300 by the advertising means 160, and confirms whether the advertisement 300 was effective.

[0024] Based on the operating principle described above, this device 100 delivers advertisements 300 that meet the needs of the user 210, reduces the management burden through the efficient delivery of advertisements 300, and also contributes to reducing the load on computing resources. Since computers are used for delivering advertisements, if advertisements can be delivered efficiently, the use of computers will be reduced, which will lead to a reduction in the load on computing resources. (Hardware configuration of the advertising device according to this embodiment)

[0025] An example of the hardware configuration of the device 100 will be explained using Figure 3. Figure 3 is a diagram showing an example of the hardware configuration of the device 100. As shown in Figure 3, the device 100 has a CPU (Central Processing Unit) 510, ROM (Read-Only Memory) 520, RAM (Random Access Memory) 530, auxiliary storage device 540, communication I / F 550, input device 560, display device 570, and storage medium I / F 580.

[0026] The CPU 510 is a device that executes programs stored in the ROM 520. It processes data loaded into the RAM 530 according to program instructions and controls the entire device 100. The ROM 520 stores the programs and data that the CPU 510 will execute. When the CPU 510 executes a program stored in the ROM 520, the RAM 530 loads the programs and data to be executed and temporarily holds the calculation data during the calculation.

[0027] The auxiliary storage device 540 is a device that stores the operating system (OS), which is the basic software, and application programs related to this embodiment, along with related data. The auxiliary storage device 540 is, for example, an HDD (Hard Disk Drive) or flash memory, and includes an interaction history storage means 110, a purchase history storage means 120, and an advertising information storage means 130.

[0028] The communication interface 550 connects to a communication network 320, such as a wired or wireless LAN (Local Area Network) or the Internet, and is an interface for exchanging data with other devices 310, 330, and POS (Point of Sales) systems that provide communication functions.

[0029] The input device 560 is a device for inputting data into the main device 100, such as a keyboard. The display device (output device) 570 is a device consisting of an LCD (Liquid Crystal Display) or the like, and functions as a user interface for the user to use the functions of the main device 100 and to make various settings. The storage medium I / F 580 is an interface for sending and receiving data with storage media 590 such as CD-ROMs, DVD-ROMs, and USB memory.

[0030] Each of the means of this device 100 may be realized by the CPU 510 executing a program corresponding to each means stored in the ROM 520 or auxiliary storage device 540. Alternatively, each of the means of this device 100 may be realized by the processing related to each means being implemented as hardware. Furthermore, the program according to the present invention may be read from an external server device via a communication I / F 550, or read from a storage medium 590 via a storage medium I / F 580, and the device 100 may execute the program. (Example of processing using the advertising device according to this embodiment) The processing flow of this device 100 will be explained using Figure 4. Figure 4 is a flowchart showing an example of the processing flow of this device 100.

[0031] In S10, the dialogue history analysis means 140 extracts elements 280 from the dialogue history 240 stored in the dialogue history storage means 110 for each user identification information 220, whose occurrence frequency is higher than a predetermined threshold. The threshold can be set as appropriate by the administrator of this device 100.

[0032] In S20, the user extraction means 150 extracts user identification information 220 that includes one element 280 extracted in S10. Alternatively, the user extraction means 150 may extract user identification information 220 that includes one element 280 and is associated with a predetermined user attribute 230 and / or a predetermined purchase history 250.

[0033] In S30, the advertising means 160 performs a process to notify the user of an advertisement 300 relating to a predetermined product 290 by specifying the user identification information 220 extracted in S20. The process for notifying the advertisement 300 may be in the form of the device 100 directly notifying the user terminal 310 of the advertisement, or it may be in the form of the device 100 notifying the user terminal 310 of the advertisement via another device.

[0034] Furthermore, the advertising means 160 may also take the form of processing to notify sales promotion applications 270 or other applications used via the user terminal 310 of the advertisement 300.

[0035] Furthermore, the advertising means 160 may also perform processing to notify an advertisement 300 by specifying an advertising notification ID 260 associated with the user identification information 220 extracted by the user extraction means 150 in the advertising information storage means 130.

[0036] In S40, the advertising effectiveness analysis means 170 checks whether a predetermined product 290 was purchased in the purchase history 250 associated with the user identification information 220 extracted by the user extraction means 150 after processing by the advertising means 160 in S30. The advertising effectiveness analysis means 170 checks whether a user 210 purchased the product 290 advertised 300 by the advertising means 160, and confirms whether the advertisement 300 was effective.

[0037] By performing the above-described processing, the device 100 delivers advertisements 300 that meet the needs of the user 210, reduces the management burden through the efficient delivery of advertisements 300, and contributes to reducing the load on computing resources. Since computers are used for delivering advertisements, if advertisements can be delivered efficiently, the use of computers will be reduced unnecessarily, thereby reducing the load on computing resources.

[0038] Although embodiments of the present invention have been described in detail above, the present invention is not limited to these specific embodiments, and various modifications and changes are possible within the scope of the gist of the present invention as described in the claims. [Explanation of symbols]

[0039] 100 advertising devices 110 Dialogue history storage means 120 Purchase history storage means 130 Information storage means for advertising 140 Dialogue History Analysis Method 150 User Extraction Methods 160 advertising methods 170 Methods for analyzing advertising effectiveness 210 users 220 User Identification Information 230 User Attributes 240 Dialogue History 250 Purchase History 260 ID for advertising notifications 270 Sales Promotion Applications 280 elements 290 products 300 Advertisements 310 User Terminals 320 Communication Networks 330 Ad serving servers 510 CPU 520 ROM 530 RAM 540 Auxiliary storage 550 Communication Interfaces 560 Input Device 570 Output device 580 Storage Media Interface 590 Storage medium

Claims

1. A dialogue history storage means that stores the user's dialogue history for each user identification information, For each user identification information, a dialogue history analysis means extracts elements in the dialogue history that have a frequency of occurrence higher than a predetermined threshold, A user extraction means for extracting user identification information associated with the dialogue history including one of the aforementioned elements in order to narrow down the target audience for delivering advertisements, An advertising apparatus characterized by having advertising means for processing an advertisement for a predetermined product by specifying the extracted user identification information.

2. The system includes a purchase history storage means that stores user attributes and purchase history in association with each user identification information. The advertising apparatus according to claim 1, characterized in that the user extraction means includes one of the elements and extracts user identification information associated with predetermined user attributes and / or predetermined purchase history.

3. The system includes an advertising information storage means that stores the user attribute information and the advertising notification ID in association, The advertising apparatus according to claim 1 or 2, characterized in that the advertising means performs a process for notifying the advertisement by specifying the advertisement notification ID associated with the extracted user identification information.

4. The advertising apparatus according to any one of claims 1 to 3, characterized in that it has an advertising effectiveness analysis means for confirming whether or not the predetermined product was purchased in the purchase history associated with the extracted user identification information after processing by the advertising means.

5. An advertising method performed by a computer equipped with a dialogue history storage means that stores the user's dialogue history for each user identification information, The dialogue history analysis means includes the step of extracting elements in the dialogue history that have a frequency of occurrence higher than a predetermined threshold for each user identification information, The user extraction means includes the step of extracting user identification information associated with the conversation history, which includes one of the aforementioned elements, in order to narrow down the target audience for delivering advertisements. An advertising method comprising the step of an advertising means performing a process to notify an advertisement for a predetermined product by specifying the extracted user identification information.

6. The computer includes a purchase history storage means that stores user attributes and purchase history in association with each user identification information, The advertising method according to claim 5, characterized in that the user extraction means extracts user identification information which includes one of the elements and is associated with predetermined user attributes and / or predetermined purchase history.

7. The computer includes advertising information storage means that stores the user attribute information and the advertising notification ID in association, The advertising method according to claim 6, characterized in that the advertising means performs a process to notify the advertisement by specifying the advertisement notification ID associated with the extracted user identification information.

8. The advertising method according to claim 7, characterized in that the advertising effectiveness analysis means includes a step of confirming whether or not the predetermined product was purchased in the purchase history associated with the user identification information extracted after processing by the advertising means.

9. An advertising program for causing a computer to perform the method according to any one of claims 5 to 8.

Images