Try-on sales support system and try-on sales support device

Abstract

In a system for selling clothes through virtual try-on using a coordinated image of clothes posted on a website and a consumer's face image provided by the consumer, a server device 10 that performs a process for assisting in promoting the execution of virtual try-on includes an information management unit 11 that manages try-on related information regarding the poster of the coordinated image and the status of virtual try-on performed by the consumer on the coordinated image, and an incentive granting unit 12 that performs a process of granting an incentive to the poster who posted the coordinated image on which virtual try-on has been performed based on the try-on related information managed by the information management unit 11. As a result, more coordinated images will be posted by posters motivated by the incentive, and as a result, the number of virtual try-ons can be increased and the sales performance of the product can be improved.

Description

Technical Field

[0001] The present invention relates to a fitting sales support system and fitting sales support device place and is particularly suitable for use in a system that supports the sale of clothing using virtual fitting performed within a website.

Background Art

[0002] In clothing stores, it is common for consumers to try on several clothes that they are interested in or concerned about, check whether they suit their appearance, and finally purchase the clothes they like. Therefore, in order to increase the number of products sold, it is considered necessary to increase the number of consumers who want to try on clothes as a prerequisite.

[0003] On the other hand, in online sales (internet sales) of clothing using an EC site, there is a problem that consumers cannot try on clothes before purchasing. In contrast, a system that enables virtual fitting by synthesizing a clothing image and a consumer's face image is known (see, for example, Patent Document 1). By using this virtual fitting device, an increase in the number of users who perform virtual fitting can be expected.

[0004] On the other hand, in online sales (internet sales) of clothing using an EC site, there is a problem that consumers cannot try on clothes before purchasing. In contrast, a system that enables virtual fitting by synthesizing a clothing image and a consumer's face image is known (see, for example, Patent Document 2).

[0005] In the fitting sales system described in Patent Document 2, the service company terminal has a web page that can be viewed from the Internet, on which the basic information of the clothes to be sold is posted, and the image information of the appearance of each piece of clothing is also posted. Further, in the web page, there is a fitting page that enables virtual fitting by combining the image information of the appearance of each piece of clothing and the user's face photo.

[0006] According to the system described in Patent Document 2, even in the online sales of clothes using an EC site, consumers can virtually try on clothes. However, the system described in Patent Document 2 does not provide a mechanism for increasing the number of consumers who perform virtual fitting within the EC site.

[0007] Note that there is a known system that gives incentives such as points to salespersons who sell clothing, according to the sales performance of the products for which the salespersons promoted sales on the EC site, the implementation status of the sales promotion, and the reaction status of consumers to the sales promotion (see, for example, Patent Document 3). The reason for giving incentives to salespersons is to motivate the salespersons who sell products through sales promotion based on their own measures, improve their individual sales performance, and ultimately increase the sales of the company to which the salespersons belong.

[0008] Patent Document 3 discloses, as an example of incentive provision based on the implementation status of sales promotion, calculating an evaluation value using the total number of coordination information posted by a seller through fashion coordination submissions. Also, as an example of incentive provision based on the reaction status of consumers to sales promotion, it is disclosed that an evaluation value is calculated using the total number of PVs of the web page (fashion coordination submission page) where the seller made a coordination submission.

Prior Art Documents

Patent Documents

[0009]

Patent Document 1

[0010] The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a mechanism for virtual fitting and increase the number of virtual fittings on a website that sells clothing items, thereby improving the sales performance of products. [Means for Solving the Problems]

[0011] In order to solve the above-described problems, in the present invention, when virtual fitting is performed using a coordinated image of clothing posted on a website and a face image of a consumer provided by the consumer, based on trial fitting-related information regarding the poster of the coordinated image and the status of virtual fitting performed by the consumer on the coordinated image, a process of giving an incentive to the poster who posted the coordinated image on which the virtual fitting was performed is carried out. [Effects of the Invention]

[0012] According to the present invention configured as described above, it is expected that more coordinated images will be posted by posters motivated by incentives. As a result, it can be expected that the number of consumers who attempt to perform virtual fitting using the coordinated images will increase. Thus, by applying the present invention to a website that provides a mechanism for virtual fitting and sells clothing items, the number of virtual fittings can be increased and the sales performance of products can be improved. [Brief Description of the Drawings]

[0013]

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Best Mode for Carrying Out the Invention

[0014] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram showing an example of the overall configuration of a fitting sales support system according to this embodiment. The fitting sales support system of this embodiment is a system that supports the sale of clothing items using virtual fitting performed within a website. For this sales support, in this embodiment, as a sales promotion measure, a process of giving incentives to salespersons who sell clothing items by posting the seller's own coordination on the website according to the implementation status of virtual fitting by consumers is executed. The virtual fitting mentioned here is a process of synthesizing a coordination image of clothing posted on the website and a face image of a consumer provided by the consumer.

[0015] As shown in FIG. 1, the fitting sales support system according to this embodiment includes a server device 10, a plurality of consumer terminals 20, and a plurality of salesperson terminals 30. The server device 10, the consumer terminals 20, and the salesperson terminals 30 are communicably connected to each other via a communication network 100 such as the Internet and a mobile phone network.

[0016] The server device 10 corresponds to the fitting sales support device in the claims, and performs sales management processing related to the sale of products (hereinafter referred to as sales target products) that a company targets for sale on an EC site, and also performs evaluation processing related to the giving of incentives to salespersons who sell the sales target products. The server device 10 particularly supports the promotion of the implementation of virtual fitting by performing evaluation processing.

[0017] The sales management process is each process necessary for selling the products to be sold through the EC site, and includes processes such as posting product information, registering the products specified by consumers into the shopping cart, and settling the products registered in the shopping cart. Posting product information on the EC site includes the process of posting the coordinated images of the products to be sold that the salesperson has posted using the coordinated posting function of the sales promotion support application described later.

[0018] The evaluation process includes the process of evaluating the salesperson (poster) who has posted the coordinated image for which virtual try-on has been performed based on the implementation status of virtual try-on by consumers, and giving incentives to the salesperson based on the evaluation content. Details of the evaluation process will be described later.

[0019] Note that in FIG. 1, a configuration is shown in which the sales management process and the evaluation process are implemented by one server device 10, but these processes may be implemented in two or more servers. For example, it may be configured to be divided into two, a sales management server that performs the sales management process and an evaluation management server that performs the evaluation process. In this case, the sales management server and the evaluation management server cooperate to execute the processes described below.

[0020] The consumer terminal 20 is a terminal used by consumers, such as a smartphone, a tablet, a personal computer, etc. The salesperson terminal 30 is a terminal used by the salesperson of the company that sells the products to be sold, such as a smartphone, a tablet, a personal computer, etc. Note that in FIG. 1, for easy distinction, the consumer terminal 20 is shown as a smartphone and the salesperson terminal 30 is shown as a personal computer, but it is not intended to be limited to this.

[0021] FIG. 2 is a block diagram showing an example of the functional configuration of the consumer terminal 20. As shown in FIG. 2, the consumer terminal 20 of the present embodiment includes, as functional components, a face image registration unit 21, a virtual try-on processing unit 22, an implementation status providing unit 23, and a product purchase processing unit 24. In addition, the consumer terminal 20 includes a face image storage unit 25 as a storage medium.

[0022] The above functional blocks 21 to 24 execute the processes described below through the cooperation of hardware and software. For example, the processes of the above functional blocks 21 to 24 are executed by the operation of a program stored in a storage medium such as a RAM, a ROM, a hard disk, or a semiconductor memory under the control of a microcomputer configured with a CPU, a RAM, a ROM, etc. In addition to the microcomputer, a DSP (Digital Signal Processor) or the like may be provided.

[0023] The programs stored in the consumer terminal 20 include an operating system, a web browser, and a fitting application program (hereinafter referred to as a fitting app) that executes the process of virtual fitting. The processes of the face image registration unit 21, the virtual fitting processing unit 22, the implementation status providing unit 23, and the product purchase processing unit 24 are executed through the cooperation of these programs.

[0024] The face image registration unit 21 captures a face image of a consumer using a camera provided in the consumer terminal 20 and stores it in the face image storage unit 25. At this time, the face image registration unit 21 recognizes the face portion of the consumer from the image captured by the camera, removes the portions other than the face, and processes it into only the image of the face portion and stores it in the face image storage unit 25. The face image to be registered may be only a front-facing face image, but it may also be possible to register a right-facing (or diagonally right-facing) face image and a left-facing (or diagonally left-facing) face image.

[0025] Note that the camera for capturing the face image does not have to be provided in the consumer terminal 20. For example, another camera and the consumer terminal 20 may be connected by a USB cable, and the face image registration unit 21 may acquire a captured face image from the other camera via the USB cable. Alternatively, another camera and the consumer terminal 20 may be wirelessly connected by Bluetooth (registered trademark) or the like, and the face image registration unit 21 may acquire a captured face image wirelessly transmitted from the other camera.

[0026] The virtual try-on processing unit 22 performs virtual try-on using the coordinated image of the clothes posted on the website and the face image of the consumer provided by the consumer (the face image stored in the face image storage unit 25). In the present embodiment, the website is an EC website where a company sells clothing items of the products to be sold or a website that cooperates with the EC website (hereinafter, such a cooperating website is also simply referred to as an EC website). Also, in the present embodiment, the poster who posts the coordinated image on the EC website is a salesperson who sells the products to be sold.

[0027] The virtual try-on processing unit 22 performs virtual try-on by synthesizing the face image of the consumer stored in the face image storage unit 25 with respect to the face position of the coordinated image in the state where the salesperson or mannequin is dressed. That is, the virtual try-on processing unit 22 analyzes the coordinated image to recognize the face position, and synthesizes the face image of the consumer at the recognized face position. At this time, the virtual try-on processing unit 22 adjusts and synthesizes the size of the face image so as to match the size of the coordinated image. Also, when it is recognized that the face of the salesperson is facing forward in the coordinated image worn by the salesperson, the virtual try-on processing unit 22 synthesizes the front-view face image of the consumer, and when it is recognized that the face of the salesperson is facing right or left, the virtual try-on processing unit 22 synthesizes the right-facing or left-facing face image of the consumer.

[0028] Here, the coordinated image to be the subject of virtual try-on is an image posted on the web page of the EC website. For example, a web page that displays one piece of coordinated information (promotional information including a coordinated image, product information regarding the product included in the coordinated image, and related information such as comments) posted by a salesperson (hereinafter referred to as a coordinated posting page), or a web page that displays a plurality of coordinated images posted by one or more salespersons side by side (hereinafter referred to as a posting list page).

[0029] In addition to the post list page and the coordinated post page, the EC site also has a product list page that displays a list of multiple products and a product details page that displays detailed information about individual products. Consumers can purchase their favorite products through these web pages. The product purchase processing unit 24 executes processing related to this product purchase. Since the processing related to this product purchase is the same as the processing generally performed on the EC site, a detailed description thereof is omitted here.

[0030] FIG. 5A is a diagram showing an example of a coordinated post page on which coordinated information posted by a certain salesperson is displayed. As shown in FIG. 5A, on the coordinated post page, there are posted a coordinated image 51, the name 52 of the store to which the salesperson belongs, salesperson-related information 53, the salesperson's comment 54 regarding the coordination, and product-related information 55 of each product included in the coordinated image 51. The salesperson-related information 53 includes information such as a face photo, name, and height of the salesperson. The product-related information 55 includes information such as a product photo, product name, and price. As will be described later, this coordinated post page is generated in the server device 10 based on the coordinated information transmitted from the salesperson terminal 30 to the server device 10, the product master information and the salesperson master information held by the server device 10.

[0031] In the example of FIG. 5A, a coordinated image 51 combining product X of gathered pants and product Y of a T-shirt is posted, and the product-related information 55 posts information regarding the two products X and Y respectively. Here, for example, when clicking on the photo of product X or product Y, it transitions to the product details page of product X or product Y. Although the illustration of the product details page is omitted, the product details page includes, for example, a product photo, a color selection bar, a size selection bar, and a shopping cart button. Consumers can register the specified product in the shopping cart by selecting their favorite color and size and operating the shopping cart button, and then execute the purchase procedure on the subsequent purchase page that they transition to.

[0032] FIG. 5B is a diagram showing an example of a screen in a state where virtual fitting is performed on a coordinate image 51 included in the coordinate submission page shown in FIG. 5A. For example, when a consumer is viewing the coordinate submission page of FIG. 5A and operates a fitting button (not shown) of a fitting application, for example, the virtual fitting processing unit 22 performs virtual fitting by synthesizing the face image 56 of the consumer with one coordinate image 51 displayed on the coordinate submission page being viewed. Note that the fitting button may be displayed on the coordinate submission page.

[0033] FIG. 6A is a diagram showing an example of a submission list page. When one or more salespersons each make one or more coordinate submissions, a plurality of coordinate information is stored in the server device 10. The submission list page shown in FIG. 6A displays an overview of these plurality of coordinate submissions in a list. As shown in FIG. 6A, on the submission list page, for each coordinate submission, a coordinate image 51, the name 52 of the store to which the salesperson belongs, and salesperson-related information 53 are posted. Clicking on any one of the coordinate images 51 among these causes a transition to the coordinate submission page shown in FIG. 5A.

[0034] FIG. 6B is a diagram showing an example of a screen in a state where virtual fitting is performed on a plurality of coordinate images 51 included in the submission list page shown in FIG. 6A. When a consumer is viewing the submission list page and operates a fitting button of a fitting application, for example, the virtual fitting processing unit 22 performs virtual fitting by collectively synthesizing the face image 56 of the consumer with the plurality of coordinate images 51 included in the submission list page being viewed. Note that the fitting button may be displayed on the submission list page. Here, it may be possible to specify an arbitrary coordinate image 51 from among the plurality of coordinate images 51 displayed on the submission list page, and virtual fitting may be performed on one or more coordinate images 51 specified by the consumer.

[0035] When the virtual fitting process is executed by the virtual fitting processing unit 22, the implementation status providing unit 23 transmits implementation status information indicating the implementation status to the server device 10. The implementation status information includes salesperson information indicating the salesperson who posted the coordinate image that is the execution target of the virtual fitting, and information indicating the date and time when the virtual fitting was executed. The salesperson information may be any information that can identify the salesperson. For example, it is possible to use a salesperson code uniquely assigned to the salesperson. The salesperson code is associated with each coordinate image on the posting list page and the coordinate posting page.

[0036] Here, when the virtual fitting is executed on the coordinate posting page, the implementation status providing unit 23 transmits the implementation status information of the virtual fitting to the server device 10 for one coordinate image included in the coordinate posting page. On the other hand, when the virtual fitting is executed on the posting list page, the implementation status providing unit 23 transmits the implementation status information of the virtual fitting to the server device 10 for a plurality of coordinate images included in the posting list page (when the consumer designates any one of the coordinate images to execute the virtual fitting, one or more designated coordinate images).

[0037] FIG. 3 is a block diagram showing a functional configuration example of the salesperson terminal 30. The salesperson terminal 30 of the present embodiment corresponds to the posting terminal in the claims. As shown in FIG. 3, the salesperson terminal 30 of the present embodiment includes, as a functional configuration, a coordinate image acquisition unit 31, a product information acquisition unit 32, and a coordinate information posting unit 33.

[0038] The above functional blocks 31 to 33 execute the processes described below through the cooperation of hardware and software. For example, the processes of the above functional blocks 31 to 33 are executed by the operation of a program stored in a storage medium such as a RAM, a ROM, a hard disk, or a semiconductor memory under the control of a microcomputer configured with a CPU, a RAM, a ROM, etc. In addition to the microcomputer, a DSP or the like may be provided.

[0039] The programs stored in the salesperson terminal 30 include an operating system, a web browser, and a sales promotion support application program (sales promotion support app) having a coordinate posting function. The processes of the coordinate image acquisition unit 31, the product information acquisition unit 32, and the coordinate information posting unit 33 are executed through the cooperation of these programs.

[0040] The coordinate image acquisition unit 31 acquires a coordinate image photographed by a camera with the salesperson wearing clothes for coordination or a coordinate image photographed by a camera with a mannequin wearing clothes for coordination. For example, the camera and the salesperson terminal 30 are connected by a USB cable, and the coordinate image acquisition unit 31 acquires a coordinate image from the camera via the USB cable. Alternatively, the camera and the salesperson terminal 30 may be wirelessly connected by Bluetooth (registered trademark) or the like, and the coordinate image acquisition unit 31 may acquire a coordinate image wirelessly transmitted from the camera. Note that a coordinate image may be photographed with the camera provided in the salesperson terminal 30. In this case, the coordinate image acquisition unit 31 acquires a coordinate image photographed by the camera of the salesperson terminal 30.

[0041] The product information acquisition unit 32 acquires product information indicating the products included in the coordination image targeted for coordination posting by the salesperson from the product master information managed as the information of the products for sale in the server device 10. The product information acquired here only needs to be information that can identify the product. For example, it is possible to use the product code uniquely assigned to the product.

[0042] For example, the product information acquisition unit 32 has a function of accessing the server device 10, displaying the product management screen generated based on the product master information, and designating an arbitrary product from among them. When an arbitrary product is designated by the salesperson, the server device 10 retrieves the product information regarding the designated product from the product master information and provides it to the product information acquisition unit 32 of the salesperson terminal 30. Note that the method of acquiring the product information is not limited to this. For example, a configuration may be adopted in which a product list page is displayed on the salesperson terminal 30, and an arbitrary product is designated from among them to acquire the product information.

[0043] The coordination information posting unit 33 transmits the coordination information including the coordination image acquired by the coordination image acquisition unit 31, the product information acquired by the product information acquisition unit 32, and related information such as comments created by the salesperson related to the coordination image to the server device 10 and posts it on the company's EC site. The related information is input by the salesperson operating an operation unit such as the touch panel or keyboard of the salesperson terminal 30.

[0044] Here, the coordination information posting unit 33 also includes the salesperson information indicating the salesperson in the coordination information and performs the posting. The salesperson information only needs to be information that can identify the salesperson. For example, it is possible to use the salesperson code uniquely assigned to the salesperson. For example, the salesperson code is pre-registered in the sales promotion support application used by the salesperson, and this pre-registered salesperson code is included in the coordination information. In the following description, when referring to the posting of coordination information, it means transmitting the product information, related information, and salesperson information together with the coordination image to the server device 10.

[0045] FIG. 4 is a block diagram showing a functional configuration example of the server device 10. As shown in FIG. 4, the server device 10 of the present embodiment includes, as functional components, an information management unit 11, a web page providing unit 12, and an incentive granting unit 13. Further, the server device 10 of the present embodiment includes, as storage media, a product master storage unit 14, a salesperson master storage unit 15, a web page content storage unit 16, a coordination information storage unit 17, a fitting status storage unit 18, and a sales status storage unit 19.

[0046] The above functional blocks 11 to 13 execute the processes described below through the cooperation of hardware and software. For example, the processes of the above functional blocks 11 to 13 are executed by the operation of a program stored in a storage medium such as a RAM, a ROM, a hard disk, or a semiconductor memory under the control of a microcomputer configured to include a CPU, a RAM, a ROM, etc. In addition to the microcomputer, a DSP or the like may be provided.

[0047] The product master storage unit 14 stores product master information regarding a plurality of products to be sold. FIG. 7 is a diagram showing an example of the product master information stored in the product master storage unit 14. FIG. 7 shows one record storing the product master information. As shown in FIG. 7, for each of the plurality of products to be sold, the product master storage unit 14 stores information such as a product code, a product name, a product attribute, a selling unit price, a product photo (or an address indicating its storage location). The product attribute is information for specifying the attribute when different attributes exist even for the same product. For example, the product attribute is the color or size of the product. Note that the information listed here is an example, and the product master information may include other information.

[0048] The salesperson master storage unit 15 stores salesperson master information regarding a plurality of salespersons. FIG. 8 is a diagram showing an example of the salesperson master information stored in the salesperson master storage unit 15. FIG. 8 shows one record storing the salesperson master information. As shown in FIG. 8, the salesperson master storage unit 15 stores information such as a salesperson code, name, height, store code, store name, and salesperson employee (or an address indicating its storage location) for each of the plurality of salespersons. Note that the information listed here is an example, and the salesperson master information may include other information.

[0049] The web page content storage unit 16 stores content (images and texts) for displaying web pages such as a product list page, a product detail page, a post list page, and a coordination post page. Note that the coordination information used for displaying the post list page and the coordination post page is stored in the coordination information storage unit 17. The content stored in the web page content storage unit 16 regarding the post list page and the coordination post page is content other than the coordination information stored in the coordination information storage unit 17.

[0050] The web page providing unit 12 performs a process of providing web pages such as a product list page, a product detail page, a post list page, and a coordination post page in response to a request from the consumer terminal 20. Here, the web page providing unit 12 generates a product list page and a product detail page based on the product master information stored in the product master storage unit 14 and the web page content stored in the web page content storage unit 16, and provides them to the consumer terminal 20. The product detail page is provided in response to either a transition from the product list page or a transition from the coordination post page illustrated in FIGS. 5A and 5B.

[0051] In addition, the web page providing unit 12 generates a post list page and a coordination post page based on the product master information stored in the product master storage unit 14, the salesperson master information stored in the salesperson master storage unit 15, the web page content stored in the web page content storage unit 16, and the coordination information stored in the coordination information storage unit 17, and provides them to the consumer terminal 20. As described above, each coordination image included in the post list page and the coordination post page is associated with a salesperson code included in the coordination information.

[0052] The information management unit 11 manages trial-related information regarding the submitter (salesperson) of the coordination image and the implementation status of virtual fitting by consumers for the coordination image. An example of the specific processing content of the information management unit 11 will be described below.

[0053] The information management unit 11 receives the coordination information transmitted by the coordination information submission unit 33 of the salesperson terminal 30 and sequentially records it in the coordination information storage unit 17. FIG. 9 is a diagram showing an example of the coordination information stored in the coordination information storage unit 17. FIG. 9 shows one record for storing the coordination information, and each time the information management unit 11 receives the coordination information from the salesperson terminal 30, a record is added one by one.

[0054] As shown in FIG. 9, the coordination information storage unit 17 stores the coordination information formed by associating the product code, the salesperson code, the coordination image, and the comment in one record. Regarding the product code, a plurality of product codes are included corresponding to the plurality of products included in the coordination image. Regarding the coordination image and the comment, they may be stored in a location separate from the record, and the address indicating the storage location may be stored in the record.

[0055] In addition, the Information Management Department 11 receives the virtual fitting implementation status information transmitted by the Implementation Status Provision Department 23 of the consumer terminal 20, and sequentially records this information in the Fitting Status Storage Unit 18. FIG. 10 is a diagram showing an example of the implementation status information stored in the Fitting Status Storage Unit 18. FIG. 10 shows one record for storing the implementation status information, and each time the Information Management Department 11 receives the implementation status information from the consumer terminal 20, one record is added successively.

[0056] As shown in FIG. 10, the Fitting Status Storage Unit 18 stores the salesperson code and the virtual fitting implementation date and time in one record. When virtual fitting is executed on the coordination posting page, the Information Management Department 11 stores one piece of implementation status information in one record of the Fitting Status Storage Unit 18. On the other hand, when virtual fitting is executed on the posting list page, the Information Management Department 11 stores one or more pieces of implementation status information in one or more records of the Fitting Status Storage Unit 18. The implementation status information shown in this FIG. 10 is used as fitting-related information for managing that a consumer has performed virtual fitting on the coordination image posted by the salesperson as a sales promotion measure.

[0057] In addition, each time a sales target product is purchased through the processing by the Product Purchase Processing Department 24 of the consumer terminal 20, the Information Management Department 11 sequentially records the sales status information regarding the sold product in the Sales Status Storage Unit 19. For example, when a consumer purchases a sales target product through an EC site, the Information Management Department 11 records, as the sales status information, information indicating when and how many of the sales target products were sold, that is, information indicating the sales performance of the product, in the Sales Status Storage Unit 19.

[0058] Here, when transitioning from the coordination posting page to the product details page and a product is registered in the shopping cart, the salesperson code of the salesperson used when generating the coordination posting page is associated with the product code of that product. In this case, the Information Management Department 11 records the sales status information consisting of the product code, sales date, and sales quantity of the sold product in the Sales Status Storage Unit 19 in association with the salesperson code of the salesperson who made the coordination posting.

[0059] On the other hand, when transitioning from the product list page to the product details page and registering a product in the shopping cart, the salesperson code is not associated with the product code of that product. In this case, the Information Management Department 11 records the product code, sales date, and sales quantity of the sold product as sales status information in the Sales Status Storage Unit 19, without making an association with the salesperson code.

[0060] FIG. 11 is a diagram showing an example of the sales status information stored in the Sales Status Storage Unit 19. FIG. 11 shows one record storing the sales status information, and each time a product to be sold is purchased by a consumer, one record is added.

[0061] As shown in FIG. 11(a), the Sales Status Storage Unit 19 stores the product code, sales date, and sales quantity of the product sold when transitioning from the product list page to the product details page as sales status information in one record. Also, as shown in FIG. 11(b), the Sales Status Storage Unit 19 stores the product code, sales date, and sales quantity of the product sold when transitioning from the coordination submission page to the product details page as sales status information in one record, and associates and stores the salesperson code in the same record.

[0062] The Incentive Granting Unit 13 performs a process of granting an incentive to the salesperson who posted the coordinated image for which virtual fitting was performed based on the fitting-related information managed by the Information Management Department 11. For example, the Incentive Granting Unit 13 evaluates the salesperson who submitted the coordination information based on the implementation status information of virtual fitting stored in the Fitting Status Storage Unit 18, and performs a process of granting an incentive to the salesperson based on the evaluation content.

[0063] The incentives given to salespersons are optional. For example, points with economic value that can be used in actual business transactions, monetary bonuses, prizes, points used for calculating scores in personnel evaluations, etc. can be considered. The process of giving incentives includes a process of registering data corresponding to the incentives in the salesperson terminal 30 or a terminal or server designated by the seller, or a process of notifying the salesperson terminal 30 that incentives are to be given.

[0064] For example, based on the implementation status information stored in the fitting status memory unit 18, the incentive granting unit 13 obtains an evaluation value per unit period regarding the implementation status of virtual fitting for the coordination posts of the salesperson. The unit period is the evaluation target period (e.g., one month) when the incentive granting unit 13 executes processing at predetermined time intervals.

[0065] For example, at the beginning of each month, the incentive granting unit 13 counts the number of times virtual fitting was performed per month for each salesperson, and uses this number as the evaluation value of the salesperson. That is, for the records of the implementation status information for the previous month stored in the fitting status memory unit 18, the number of records in which the same salesperson code is recorded is counted for each salesperson code, and this is used as the evaluation value of each salesperson. Then, based on this evaluation value, incentives defined by a predetermined rule are given to the salesperson. As an example, a process such as giving points corresponding to a value obtained by multiplying the evaluation value by a predetermined coefficient may be performed.

[0066] As described above, by giving incentives to salespersons who have posted coordinated images for which virtual fitting has been performed, it is possible to give salespersons the motivation to post more coordinated images. As a result, it can be expected that the number of consumers who attempt to perform virtual fitting using coordinated images will increase. Therefore, by applying this embodiment to an EC site that provides a virtual fitting function and sells clothing items, it is possible to increase the number of virtual fittings performed and improve the sales performance of products.

[0067] Note that the method for calculating the evaluation value and the method for granting incentives are not limited to this and can be arbitrarily set. For example, regardless of the number of times virtual try-on is performed, a fixed incentive may be granted for the fact that virtual try-on has been performed at least once during the evaluation period.

[0068] Alternatively, the incentive granting unit 13 may also refer to the sales situation information stored in the sales situation memory unit 19 in addition to the implementation situation information stored in the try-on situation memory unit 18, and according to whether the consumer who performed virtual try-on using the coordinate image has purchased the clothing related to the virtual try-on on the EC site, perform a process of granting an incentive to the poster of the coordinate image according to a predetermined rule.

[0069] In this case, the implementation situation providing unit 23 provides the implementation situation information indicating the implementation situation of virtual try-on for the coordinate image, together with the consumer information indicating the consumer who is the implementer and the information indicating the coordinate image that is the implementation target of virtual try-on.

[0070] The consumer information may be any information that can identify the consumer. For example, it is possible to use a consumer code uniquely assigned to the consumer. For example, the consumer pre-registers a consumer code unique to the try-on app used by the consumer in the try-on app, and the implementation situation providing unit 23 includes this pre-registered consumer code in the implementation situation information and transmits it to the server device 10.

[0071] In addition, the information indicating the coordinate image may be the coordinate image itself, or a coordinate code uniquely assigned to the coordinate image may be used. For example, when coordinate information is posted from the salesperson terminal 30 to the server device 10, the information management unit 11 sets a unique coordinate code, associates the coordinate information with the coordinate code, and stores it in the coordinate information storage unit 17. Then, when the virtual fitting processing unit 22 executes virtual fitting, the implementation status providing unit 23 can acquire the coordinate code associated with the coordinate information and provide it to the server device 10.

[0072] The information management unit 11 of the server device 10 receives the implementation status information transmitted by the implementation status providing unit 23 of the consumer terminal 20, and sequentially records in the fitting status storage unit 18 the implementation status information that further includes a coordinate code and a salesperson code in addition to the configuration of FIG. 10 as shown in FIG. 12(a).

[0073] In addition, when a consumer accesses the EC site from the fitting app and purchases a product, the information management unit 11 sequentially records in the sales status storage unit 19 the sales status information that further includes a consumer code in addition to the configuration of FIG. 11(b) as shown in FIG. 12(b).

[0074] Then, the incentive granting unit 13 performs a process of granting an incentive according to a predetermined rule based on the implementation status information stored in the fitting status storage unit 18 and the sales status information stored in the sales status storage unit 19. For example, an incentive may be granted to the poster of the coordinate image only when it is shown that a consumer who performed virtual fitting using the coordinate image has purchased the clothes related to the virtual fitting on the EC site.

[0075] That is, for the record of the implementation status information stored in the fitting situation memory unit 18 as shown in Fig. 12(a) and the record of the sales situation information for the previous month with the sales date stored in the sales situation memory unit 19 as shown in Fig. 12(b), the product included in the coordinate image corresponding to the coordinate code associated with the consumer code in the implementation status information of Fig. 12(a) and the product corresponding to the product code associated with the same consumer code as the consumer code of the implementation status information in the sales situation information of Fig. 12(b) are determined whether they match. Then, only for the record of the implementation status information where the match between the product included in the coordinate image and the sold product is confirmed, a process of granting an incentive is executed.

[0076] Note that the predetermined rules for granting incentives are not limited to the above example. For example, when it is shown that a consumer who has performed virtual fitting using a coordinate image has purchased the clothes related to the virtual fitting on an EC site, and when it is only shown that the consumer has performed virtual fitting and it is not shown that the consumer has purchased the clothes related to the virtual fitting on an EC site, incentives may be granted for both cases, and the content of the incentives may be made different between the former and the latter.

[0077] As described above, by granting incentives in consideration of not only the implementation status of virtual fitting but also the sales status of the products included in the coordinate images targeted for virtual fitting, it is possible to give the salesperson the motivation to post attractive coordinate images that are likely to actually lead to product purchases. As a result, it can be expected that the number of consumers who attempt to perform virtual fitting using coordinate images will further increase, and the number of consumers who purchase products will also increase.

[0078] In addition, when incentives are given only based on the implementation status of virtual fitting, it is not necessary for the information management unit 11 to manage sales status information, and the coordination information may not include the product code. That is, the sales status storage unit 19 of the server device 10 can be omitted. Also, the product information acquisition unit 32 of the salesperson terminal 30 can be omitted.

[0079] Figs. 13 to 15 are flowcharts showing operation examples of the server device 10 (fitting sales support device) according to the present embodiment configured as described above. Fig. 13 shows an operation example related to the management of coordination information, Fig. 14 shows an operation example related to the management of the implementation status information of virtual fitting, and Fig. 15 shows an operation example related to the granting of incentives. Here, an example of granting incentives based on the implementation status information stored in the fitting status storage unit 18 (an example not considering sales status information) is shown.

[0080] In Fig. 13, the information management unit 11 determines whether it has received a request for product information from the salesperson terminal 30 (step S1). If it has not received a request for product information, the information management unit 11 continues the determination in step S1. If it has received a request for product information, the information management unit 11 extracts the product code of the requested product from the product master information stored in the product master storage unit 14 and provides it to the salesperson terminal 30 (step S2).

[0081] Thereafter, the information management unit 11 determines whether it has received coordination information from the salesperson terminal 30 (step S3). If it has not received coordination information, the information management unit 11 continues the determination in step S3. And if it has received coordination information, the information management unit 11 stores the received coordination information in the coordination information storage unit 17 (step S4). Thus, the recording process of one piece of coordination information is completed. The information management unit 11 performs this process constantly, and each time it receives coordination information from the salesperson terminal 30, it sequentially records the coordination information in the coordination information storage unit 17.

[0082] In FIG. 14, the web page providing unit 12 determines whether it has received a display request for the post list page from the consumer terminal 20 (step S11). If it has received the display request for the post list page, the web page providing unit 12 generates a post list page based on the product master information, the salesperson master information, the web page content, and the coordination information, and provides it to the consumer terminal 20 (step S12). Then, the process proceeds to step S18.

[0083] If it has not received the display request for the post list page, the web page providing unit 12 determines whether it has received a display request for the coordination post page from the consumer terminal 20 (step S13). If it has received the display request for the coordination post page, the web page providing unit 12 generates a coordination post page based on the product master information, the salesperson master information, the web page content, and the coordination information, and provides it to the consumer terminal 20 (step S14). Then, the process proceeds to step S18.

[0084] If it has not received the display request for the coordination post page, the web page providing unit 12 determines whether it has received a display request for another web page (product list page or product detail page) from the consumer terminal 20 (step S15). Here, if it has not received the display request for another web page, the process returns to step S11.

[0085] On the other hand, if it has received the display request for another web page, the web page providing unit 12 generates another web page based on the product master information and the web page content, and provides it to the consumer terminal 20 (step S16). Then, it appropriately executes necessary processing according to the instructions provided from the consumer terminal 20 within another web page (step S17), and the process returns to step S11.

[0086] After displaying the post list page in step S12 or after displaying the coordinated post page in step S14, the information management unit 11 determines whether it has received the virtual fitting execution status information from the consumer terminal 20 (step S18). Until the information management unit 11 receives the virtual fitting execution status information, the web page providing unit 12 determines whether it has received a display request for another web page from the consumer terminal 20 (step S19). If it has received a display request for another web page, the process proceeds to step S16. On the other hand, if it has not received a display request for another web page, the process returns to step S18.

[0087] Here, when the virtual fitting execution status information is received, the information management unit 11 stores the received execution status information in the fitting status storage unit 18 (step S20). Thereby, the recording process of one execution status information is completed. The information management unit 11 always performs this process, and each time it receives the execution status information from the consumer terminal 20, it sequentially records the execution status information in the fitting status storage unit 18.

[0088] In FIG. 15, the incentive granting unit 13 determines whether the evaluation target period (for example, one month) has elapsed (step S21). If the evaluation target period has not elapsed, the incentive granting unit 13 continues the determination in step S21. If the evaluation target period has elapsed, the incentive granting unit 13 executes a process of granting an incentive to the salesperson based on the execution status information of the evaluation target period stored in the fitting status storage unit 18 (step S22). Thereby, one incentive granting process is completed.

[0089] As described in detail above, in this embodiment, when virtual fitting is performed using the coordinated image of clothes posted on the EC site and the face image of the consumer provided by the consumer, based on the fitting-related information regarding the salesperson who posted the coordinated image and the execution status of virtual fitting by the consumer for the coordinated image, a process of granting an incentive to the salesperson is performed.

[0090] According to the present embodiment configured as described above, it is expected that more coordinated images will be posted by motivated salespersons due to incentives. As a result, it can be expected that the number of consumers who attempt virtual fitting using the coordinated images will increase. Thereby, in an EC site that provides a mechanism for virtual fitting and sells clothing items, by applying the mechanism of the present embodiment, the number of virtual fittings can be increased and the sales performance of products can be improved.

[0091] In addition, in the above embodiment, an example of giving an incentive to a salesperson who posted a coordinated image has been described, but incentives may be given to both the salesperson and the consumer who performed the virtual fitting. The process for giving an incentive to the salesperson may be the same as in the above embodiment.

[0092] On the other hand, the giving of incentives to consumers may be performed in a different way from the giving of incentives to salespersons. For example, each time virtual fitting status information is transmitted from the consumer terminal 20 to the server device 10, a process of giving a predetermined incentive to the consumer as a response may be performed. As an example, it is possible to perform a process of registering points having economic value that can be used in actual commercial transactions in the consumer terminal 20 or a terminal or server designated by the consumer. Alternatively, by the information management unit 11 managing the status information as shown in Fig. 12(a), incentives may be given according to the number of times the consumer performed virtual fitting during the evaluation target period.

[0093] Alternatively, for consumers who have tried on virtual clothes and purchased the clothes related to the coordinated image used for virtual try-on on an EC site, a process of giving incentives may be performed. In this case, by the information management unit 11 managing the implementation status information and the sales status information as shown in FIG. 12, the incentive giving unit 13 can give incentives limited to consumers who have purchased the product related to the coordinated image used for virtual try-on on the EC site.

[0094] Also, in the above embodiment, an example has been described in which a salesperson of a company selling products for sale on an EC site posts a coordinated image and an incentive is given to the salesperson, but it is not limited to this. For example, when a consumer who has purchased a product on an EC site posts a coordinated image wearing the purchased product and another consumer tries on virtually using the coordinated image, an incentive may be given to the consumer who posted the coordinated image.

[0095] Also, in the above embodiment, the try-on app installed on the consumer terminal 20 may have a function of presenting the try-on image of the consumer generated by virtual try-on to one or more other consumer terminals 20 in cooperation with the server device 10 and receiving evaluations from one or more consumers using the other consumer terminals 20. For example, on multiple try-on apps installed on multiple consumer terminals 20, the try-on image of the consumer who requested the evaluation may be shared, and other consumers who have seen it may give evaluation results such as "suits / does not suit / can't say either way".

[0096] In the above-described embodiment, an example was described in which incentives are provided without distinguishing whether virtual fitting was performed on the post list page or on the coordination post page. However, the present invention is not limited to this. For example, the incentives provided may be different depending on whether virtual fitting was performed on the post list page or on the coordination post page. For example, it is possible to provide a greater incentive when virtual fitting is performed on the coordination post page than when virtual fitting is performed on the post list page.

[0097] In the above-described embodiment, an example was described in which the implementation status information configured as shown in FIG. 10 is used as fitting-related information. However, the present invention is not limited to this. For example, in addition to the coordination image in FIG. 9, coordination information may be configured to include a coordination code, and in FIG. 10, the implementation status information may be configured to include a coordination code instead of the salesperson code. The coordination information and the implementation status information configured in this way may be used as fitting-related information. In this case, the coordination information and the implementation status information are associated with each other by the coordination code, and it is possible to manage that a consumer has performed virtual fitting on the coordination image posted by the salesperson.

[0098] In the above-described embodiment, an example was described in which virtual fitting is performed on an EC site. However, the present invention is not limited to this. For example, it may be a web page of an SNS (such as Instagram, Facebook, LINE, etc., all of which are registered trademarks) used by an individual salesperson.

[0099] In the above-described embodiment, the virtual fitting processing unit 22 is provided in the consumer terminal 20, and the information management unit 11 and the incentive granting unit 13 are provided in the server device 10. However, the present invention is not limited to this configuration. For example, the virtual fitting processing unit 22 may also be provided in the server device 10. For example, a face image of a consumer may be transmitted from the consumer terminal 20 to the server device 10 and registered in advance. When the fitting button of the fitting application is operated, virtual fitting may be executed in the server device 10, and the image of the execution result may be provided to the fitting application of the consumer terminal 20.

[0100] In addition, each of the above-described embodiments merely shows an example of the implementation of the present invention, and the technical scope of the present invention should not be construed in a limited manner thereby. That is, the present invention can be implemented in various forms without departing from the gist or the main features thereof.

Explanation of Reference Numerals

[0101] 10 Server device 11 Information management unit 12 Web page providing unit 13 Incentive granting unit 14 Product master storage unit 15 Salesperson master storage unit 16 Web page content storage unit 17 Coordination information storage unit 18 Fitting status storage unit 19 Sales status storage unit 20 Consumer terminal 21 Face image registration unit 22 Virtual fitting processing unit 23 Implementation status providing unit 24 Product purchase processing unit 25 Face image storage unit 30 Salesperson terminal 31 Coordination image acquisition unit 32 Product information acquisition unit 33 Coordination information posting unit

Claims

1. A system for supporting clothing sales using virtual try-on services within a website, comprising: a virtual try-on processing unit that performs a virtual try-on using an outfit image posted on the website and a face image of the consumer provided by the consumer; an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that performs processing to grant an incentive to a poster who posted the coordination image in which the virtual try-on was performed, based on the try-on related information managed by the information management unit, the website includes a coordination posting page on which one of the coordination images is displayed, and a posting list page on which a list of the plurality of coordination images is displayed, information that can identify a poster of the coordination image is linked to each of the coordination images on the coordination posting page and the posting list page; The information management unit associates and records information that can identify the poster, which is linked to the coordination image for which the virtual try-on was performed on the coordination posting page or the post list page, with information that indicates that the virtual try-on was performed. A fitting sales support system characterized by:

2. The virtual try-on processing unit performs the virtual try-on by synthesizing a facial image of the consumer with a plurality of coordination images included in the post list page, When the virtual try-on is conducted for the plurality of coordinated images on the post list page, the information management unit records information capable of identifying one or more posters linked to the plurality of coordinated images for which the virtual try-on has been conducted, in association with information indicating that the virtual try-on has been conducted.

2. The try-on sales support system according to claim 1.

3. The try-on sales support system described in Claim 1, characterized in that the virtual try-on processing unit has the function of performing the virtual try-on by synthesizing the consumer's facial image with all coordination images included in the post list page, and the function of performing the virtual try-on by synthesizing the consumer's facial image with any one or more coordination images specified by the consumer from among the multiple coordination images included in the post list page.

4. The try-on sales support system described in Claim 1, characterized in that the incentive granting unit grants different incentives depending on whether the virtual try-on is performed on the coordination posting page or on the posting list page.

5. The try-on sales support system described in Claim 4, characterized in that the incentive granting unit grants a larger incentive when the virtual try-on is performed on the coordination posting page than when the virtual try-on is performed on the posting list page.

6. A system for supporting clothing sales using virtual try-on sessions conducted within a website, comprising: a virtual try-on processing unit that performs a virtual try-on using an outfit image posted on the website and a face image of the consumer provided by the consumer; an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that performs processing to grant an incentive to a poster who posted the coordination image in which the virtual try-on was performed, based on the try-on related information managed by the information management unit, The incentive granting unit grants the incentive to the poster of the coordination image in accordance with a predetermined rule in both a first case in which the consumer who performed the virtual try-on using the coordination image purchases the clothing related to the virtual try-on on the website, and a second case in which the consumer who performed the virtual try-on using the coordination image does not purchase the clothing related to the virtual try-on on the website, and the incentive granting unit differs in content between the first case and the second case. A fitting sales support system characterized by:

7. A system for supporting clothing sales using virtual try-on sessions conducted within a website, comprising: a virtual try-on processing unit that performs a virtual try-on using an outfit image posted on the website and a face image of the consumer provided by the consumer; an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that grants incentives to a poster who posted the coordinated image in which the virtual try-on was performed and to a consumer who performed the virtual try-on, based on the try-on related information managed by the information management unit; The incentive granting unit grants the incentive to the poster based on the status of virtual try-on of one or more consumers on the coordination image of the poster within an evaluation period, and grants the incentive to the consumer every time the consumer performs virtual try-on of the coordination image. A fitting sales support system characterized by:

8. A system for supporting clothing sales using virtual try-on sessions conducted within a website, comprising: a virtual try-on processing unit that performs a virtual try-on using an outfit image posted on the website and a face image of the consumer provided by the consumer; an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that grants incentives to a poster who posted the coordinated image in which the virtual try-on was performed and to a consumer who performed the virtual try-on, based on the try-on related information managed by the information management unit; The incentive granting unit grants the incentive to the poster based on the implementation status of virtual try-ons performed by one or more consumers on the coordination images of the poster within the evaluation period, and grants the incentive to the consumer based on the implementation status of virtual try-ons performed by the consumer on one or more coordination images within the evaluation period. A fitting sales support system characterized by:

9. A system for supporting clothing sales using virtual try-on sessions conducted within a website, comprising: a virtual try-on processing unit that performs a virtual try-on using an outfit image posted on the website and a face image of the consumer provided by the consumer; an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that grants incentives to a poster who posted the coordinated image in which the virtual try-on was performed and to a consumer who performed the virtual try-on, based on the try-on related information managed by the information management unit; The incentive granting unit performs a process of granting the incentive to the consumer who posted the coordinated image when a consumer who has purchased on the website the clothing associated with the coordinated image used in the virtual try-on wears the purchased clothing and another consumer uses the coordinated image to perform the virtual try-on. A fitting sales support system characterized by:

10. a poster terminal used by the poster, a consumer terminal used by the consumer, and a server device connected to the poster terminal and the consumer terminal via a communication network; the virtual try-on processing unit is provided in the consumer terminal, and the information management unit and the incentive granting unit are provided in the server device; The virtual try-on processing unit performs the virtual try-on using the coordinated image posted on the website and the face image of the consumer registered by the consumer on the consumer terminal, by a try-on application installed on the consumer terminal.

10. The try-on sales support system according to claim 1.

11. The try-on application has a function of, in cooperation with the server device, presenting try-on images generated by the virtual try-on to one or more other consumer terminals and receiving evaluations from one or more consumers using the other consumer terminals.

11. The try-on sales support system according to claim 10.

12. 1. A system for selling clothing through virtual try-on sessions using clothing coordination images posted on a website and facial images of consumers provided by the consumers, comprising: an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that performs processing to grant an incentive to a poster who posted the coordination image in which the virtual try-on was performed, based on the try-on related information managed by the information management unit, the website includes a coordination posting page on which one of the coordination images is displayed, and a posting list page on which a list of the plurality of coordination images is displayed, information that can identify a poster of the coordination image is linked to each of the coordination images on the coordination posting page and the posting list page; The information management unit associates and records information that can identify the poster, which is linked to the coordination image for which the virtual try-on was performed on the coordination posting page or the post list page, with information that indicates that the virtual try-on was performed. A fitting sales support device characterized by:

13. In a system for selling clothing through virtual try-on sessions using images of outfits coordinated with the clothing posted on a website and facial images of the consumers provided by the consumers, a device for supporting the promotion of the virtual try-on sessions, an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that performs processing to grant an incentive to a poster who posted the coordination image in which the virtual try-on was performed, based on the try-on related information managed by the information management unit, The incentive granting unit grants the incentive to the poster of the coordination image in accordance with a predetermined rule in both a first case in which the consumer who performed the virtual try-on using the coordination image purchases the clothing related to the virtual try-on on the website, and a second case in which the consumer who performed the virtual try-on using the coordination image does not purchase the clothing related to the virtual try-on on the website, and the incentive granting unit differs in content between the first case and the second case. A fitting sales support device characterized by:

14. In a system for selling clothing through virtual try-on sessions using images of outfits coordinated with the clothing posted on a website and facial images of the consumers provided by the consumers, a device for supporting the promotion of the virtual try-on sessions, an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that grants incentives to a poster who posted the coordinated image in which the virtual try-on was performed and to a consumer who performed the virtual try-on, based on the try-on related information managed by the information management unit; The incentive granting unit grants the incentive to the poster based on the status of virtual try-on of one or more consumers on the coordination image of the poster within an evaluation period, and grants the incentive to the consumer every time the consumer performs virtual try-on of the coordination image. A fitting sales support device characterized by:

15. In a system for selling clothing through virtual try-on sessions using images of outfits coordinated with the clothing posted on a website and facial images of the consumers provided by the consumers, a device for supporting the promotion of the virtual try-on sessions, comprising: an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that grants incentives to a poster who posted the coordinated image in which the virtual try-on was performed and to a consumer who performed the virtual try-on, based on the try-on related information managed by the information management unit; The incentive granting unit grants the incentive to the poster based on the implementation status of virtual try-ons performed by one or more consumers on the coordination images of the poster within the evaluation period, and grants the incentive to the consumer based on the implementation status of virtual try-ons performed by the consumer on one or more coordination images within the evaluation period. A fitting sales support device characterized by:

16. In a system for selling clothing through virtual try-on sessions using images of outfits coordinated with the clothing posted on a website and facial images of the consumers provided by the consumers, a device for supporting the promotion of the virtual try-on sessions, comprising: an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that grants incentives to a poster who posted the coordinated image in which the virtual try-on was performed and to a consumer who performed the virtual try-on, based on the try-on related information managed by the information management unit; The incentive granting unit performs a process of granting the incentive to the consumer who posted the coordinated image when a consumer who has purchased on the website the clothing associated with the coordinated image used in the virtual try-on wears the purchased clothing and another consumer uses the coordinated image to perform the virtual try-on. A fitting sales support device characterized by:

Images