Server for providing information on e-commerce platform to user, and operation method of server

Abstract

Disclosed is an e-commerce platform server comprising: a communication device; a memory for storing one or more instructions; and a processor for executing the one or more instructions stored in the memory. The processor executes the one or more instructions to: register, in a content producer DB, a content producer providing content for selling a product of a supplier on a platform service selling the product through an online shop of a seller; register content provided by the content producer in the content DB; disclose the content on at least one page on the platform service; sell the product in the online shop through the at least one page; generate consulting information for producing the content on the basis of data collected in a process of selling the product; and provide the consulting information to the content producer. Various other embodiments identified through the specification are also possible.

Description

A server and its operating method that provide information to users on an e-commerce platform.

[0001] The embodiments disclosed in this document relate to platform service technology for providing an e-commerce environment.

[0002] Advances in information and communication technology have led to the development of e-commerce, which involves building online marketplaces to sell products. Initially, online commerce involved sellers directly opening online shopping malls, listing products, and visitors accessing the online shopping malls to purchase them. However, intermediary shopping malls emerged, connecting sellers and buyers. These convenient sales and purchasing services led to the development of large-scale shopping malls (e.g., Auction, 11st, Gmarket), leading to explosive growth in the e-commerce market. Since then, various forms of e-commerce have emerged, including social commerce leveraging social networks (e.g., Tmon, WeMakePrice) and incorporating innovative offline distribution and logistics services (e.g., Coupang), further fueling this explosive growth. These large-scale e-commerce platforms (e.g., large intermediary platforms, social commerce, etc.) are generating significant revenue for users, especially sellers.

[0003] Recently, a new type of e-commerce market has been actively forming that utilizes the channels of influential individuals (e.g., influencers, celebrities, etc.) on social network services (SNS) (e.g., Facebook, Instagram) and individual media services (e.g., YouTube, TikTok), or the strong personal networks of communities of people with similar personal interests.

[0004] However, even when selling products through leading e-commerce platforms, sellers must cover the initial costs of marketing (e.g., creating product description pages, advertising, etc.) and distribution. Since these platforms primarily rely on user commissions, the scale of the platform can impose high commissions on users, especially sellers. Furthermore, price competition among multiple sellers within the platform can lower seller margins, potentially leading to a decline in product quality and potentially damaging impacts on buyers and, ultimately, the platform itself. Even if platform operators and a small number of sellers generate significant profits, this concentrated revenue structure can stagnate or even degrade the platform ecosystem. Furthermore, large e-commerce platforms, which primarily focus on product sales intermediation, face the challenge of attracting new users from key players in the newly formed e-commerce market, such as influencers and communities, through social networking services (SNS) and online communities.

[0005] In addition, existing e-commerce platform services are platform services centered on product sales, making it difficult for content creators and content creators to connect with each other, and in particular, content creators often cannot directly participate in the platform service. As a result, not only are they unable to make profits on the platform, but they also have to rely on the subjective evaluations or limited information of the creators regarding the effectiveness or feedback on the content.

[0006] Accordingly, various embodiments of the present invention aim to provide an e-commerce platform service that allows content creators to obtain compensation by providing content to a platform service and receive information on the effectiveness and feedback on the provided content.

[0007] An e-commerce platform server according to one embodiment disclosed in the present document comprises: a communication device; a memory storing one or more commands; and a processor executing the one or more commands stored in the memory; wherein the processor, by executing the one or more commands, registers a content creator who provides content for selling a product of a supplier through an online shop of a seller in a content creator DB, registers content provided by the content creator in a content DB, discloses the content on at least one page on the platform service, sells the product in the online shop through the at least one page, generates consulting information for producing content based on data collected in the process of selling the product, and provides the consulting information to the content creator.

[0008] And, the processor, by executing the one or more commands, determines at least one content from among a plurality of contents registered in the content DB based on the content of the designated content creator, and generates consulting information based on data collected in the process of selling a product through a page where the at least one content is disclosed, and provides the consulting information to the designated content creator.

[0009] Additionally, the processor can determine at least one content based on a product corresponding to the content of the designated content creator by executing the one or more commands.

[0010] In addition, the processor may determine, by executing the one or more commands, at least one content corresponding to a product of the same category as the product corresponding to the content of the specified content creator.

[0011] In addition, the processor may analyze a plurality of contents registered in the content DB by executing the one or more commands, determine a product category encompassing a plurality of products corresponding to contents judged to be similar to each other, and determine content corresponding to products of the same category as at least one content according to the determined category.

[0012] In addition, the processor, by executing the one or more commands, registers the supplier's supply products in the supply product DB, registers multiple sellers in the seller DB in a hierarchical structure including at least one top seller and at least one lower-level seller subordinate to each of the at least one top seller, registers a product for sale of the top-level seller in the hierarchical structure in the product for sale DB, and creates an online shop of the lower-level seller including at least one of the registered product of the top-level seller to which the lower-level seller is subordinate, wherein the product for sale is at least one of the supply products registered in the product for sale DB, and sells a product corresponding to the content through a page where the content of the designated content creator is disclosed, based on the hierarchical structure of the seller.

[0013] In addition, the hierarchy of the plurality of sellers includes at least one seller group, and each of the at least one seller group includes at least one lower seller subordinate to the top seller with the top seller as the center, and the processor can determine, by executing the one or more commands, content related to a seller group including a seller selling a product corresponding to the content as the at least one content.

[0014] Additionally, the content related to the seller group may be content disclosed on at least one of the sales pages of the online shops of multiple sellers included in the seller group and the content pages of the content creators linked to the sales pages.

[0015] In addition, the processor can distribute the revenue of products sold through the at least one page to the content creator at a specified rate by executing the one or more commands, and generate consulting information including data on revenue distributed through sales of products through the page where the at least one content is disclosed, and information on content whose revenue distributed on the data is ranked higher than a specified rank.

[0016] In addition, the processor can, by executing the one or more commands, display the content on a sales page of at least one online shop selling a product corresponding to the content, and generate the consulting information based on data collected through the sales page.

[0017] In addition, the data includes the number of times the content was disclosed on the sales page of the online shop and the number of times the product was sold through the disclosed sales page, and the processor can generate consulting information including information about content ranked higher than or equal to a specified rank based on the data and at least one of the number of times disclosed and the number of times sold on the data by executing the one or more commands.

[0018] Additionally, the processor may, by executing the one or more commands, display the content on a content page of at least one content creator corresponding to the content, and generate the consulting information based on data collected through the content page.

[0019] In addition, the data includes the number of times the content was viewed by users on the platform service and the number of times the viewed users accessed the sales page through the content, and the processor can generate consulting information including information on content ranked higher than a specified level based on at least one of the data, the number of times viewed, and the number of times accessed on the data by executing the one or more commands.

[0020] A method for providing an e-commerce platform service according to an embodiment disclosed in this document may include the steps of: registering a content creator who provides content for selling a supplier's product through a seller's online shop in a content creator DB; registering content provided by the content creator in a content DB; publishing the content on at least one page on the platform service; selling the product in the online shop through the at least one page; generating consulting information for producing content based on data collected in the process of selling the product; and providing the consulting information to the content creator.

[0021] According to an embodiment disclosed in this document, a computer program may include a command for registering a content creator who provides content for selling a product of a supplier through an online shop of a seller in a content creator DB, a command for registering content provided by the content creator in a content DB, a command for publishing the content on at least one page of the platform service, a command for selling the product in the online shop through the at least one page, a command for generating consulting information for producing content based on data collected in the process of selling the product, and a command for providing the consulting information to the content creator.

[0022] According to the embodiments disclosed in this document, the e-commerce platform service provided through the platform server brings together suppliers, sellers, and content creators who distribute and sell products on a single platform service, enabling them to easily find experts outside their respective fields and collaborate to sell their products. Furthermore, the e-commerce platform service can reduce the risks that users who collaborate in selling products would otherwise face if they sold them on their own, allowing them to focus on their respective areas of expertise and excel. By distributing sales revenue based on their contribution to product sales, the service promotes further sales, increasing individual profits and fostering growth in their respective fields, creating a virtuous cycle. Furthermore, this virtuous cycle within the e-commerce platform service can prevent suppliers and sellers from suffering losses due to price wars in existing open markets and create a healthy market that provides buyers with high-quality products at reasonable prices.

[0023] In addition, the e-commerce platform service of the platform server is such that the entire process of selling the supplier's products through the seller's online shop using the content provided by the content creator is entirely performed on the platform, so that data for creating consulting information can be easily obtained not only through the sales page of the online shop where the content was published but also through the content creator's content page for social network services (SNS), and in the process of selecting content for obtaining data, the category of the product registered in the platform service and the hierarchical structure of the seller, that is, the material resource and human resource information can be used to easily determine content that can compare the designated content with the promotional effect, thereby providing practically helpful consulting information to the content creator.

[0024] FIG. 1 is a diagram illustrating an e-commerce environment according to various embodiments.

[0025] Figure 2 is a diagram showing the configuration of an e-commerce platform server according to one embodiment.

[0026] Figure 3 is a diagram showing a seller hierarchy according to one embodiment.

[0027] FIG. 4 is a diagram illustrating multiple seller groups included in a seller hierarchy according to one embodiment.

[0028] FIG. 5a and FIG. 5b are diagrams illustrating a process of providing content on an e-commerce platform according to one embodiment.

[0029] FIG. 6 is a diagram illustrating content of a content creator according to one embodiment being disclosed on a sales page of a seller's online shop.

[0030] FIGS. 7A and 7B are diagrams illustrating content being disclosed on a content creator's content page according to one embodiment.

[0031] FIG. 8 is a diagram illustrating a GUI (Graphic User Interface) that provides status information of a content creator according to one embodiment.

[0032] FIG. 9 is a diagram illustrating a GUI that provides consulting information to a content creator according to one embodiment.

[0033] An e-commerce platform server is provided, comprising: a communication device; a memory storing one or more commands; and a processor executing the one or more commands stored in the memory; wherein the processor, by executing the one or more commands, registers a content creator who provides content for selling a product of a supplier through an online shop of a seller in a content creator DB, registers content provided by the content creator in a content DB, discloses the content on at least one page on the platform service, sells the product in the online shop through the at least one page, generates consulting information for producing content based on data collected in the process of selling the product, and provides the consulting information to the content creator.

[0034] Hereinafter, various embodiments of the present invention will be described with reference to the attached drawings. However, this is not intended to limit the present invention to specific embodiments, and it should be understood that the present invention encompasses various modifications, equivalents, and / or alternatives of the embodiments.

[0035] FIG. 1 is a diagram illustrating an e-commerce environment according to various embodiments.

[0036] Referring to FIG. 1, an e-commerce environment (10) may include a platform server (100), a supplier terminal (210), a seller terminal (220), a content creator terminal (230), and a buyer terminal (240). The platform server (100) may be connected to the supplier terminal (210), the seller terminal (220), the content creator terminal (230), and the buyer terminal (240) via a communication network.

[0037] The platform server (100) can provide e-commerce platform services through user terminals (210, 220, 230, 240). The e-commerce platform services can include services generally necessary for selling products online, such as product supply, sales, promotion, and purchasing.

[0038] According to one embodiment, the platform server (100) can provide the service necessary to supply platform products to the supplier through the supplier terminal (210).

[0039] According to one embodiment, the platform server (100) may register a supplier of a product to be sold through a supplier terminal (210) with the platform service. The supplier may, for example, be a person who supplies products to be sold on the platform service and delivers products sold by sellers. Accordingly, the supplier may be responsible only for product distribution and delivery, leaving the rest to other users. According to one embodiment, being registered with the platform service may be understood as being registered with the platform service as a participant performing a designated role. According to one embodiment, a supplier may be approved for registration based on designated criteria. The designated criteria may include criteria for assessing the reliability of the supplier, such as business period, capital size, sales volume, and brand value. According to one embodiment, a supplier may be approved based on strict (or high) criteria. Accordingly, products can be stably supplied on the platform by highly reliable suppliers.

[0040] According to one embodiment, the platform server (100) can register a supplier's supply products with the platform service through the supplier terminal (210). According to one embodiment, product registration may be approved based on specified criteria. These specified criteria may include, for example, criteria that can predict product sales volume, such as product quality, consumer preference, brand involvement, market share, distribution margin structure, and availability of exclusive distribution. According to one embodiment, products may be approved based on strict criteria. Accordingly, products with high sales volume are registered, allowing users (e.g., sellers, content creators) who can contribute to product sales to participate more in the platform service, resulting in greater synergy.

[0041] According to one embodiment, the platform server (100) may provide a comprehensive solution required for supplying products through a supplier terminal (210). For example, the platform server (100) may provide a solution that includes services for registering and selling supplied products, and managing a community. Services for managing product sales may include, for example, services for providing sales information for registered supplied products, managing inventory of supplied products, and managing orders, delivery, and refunds. According to one embodiment, the platform server (100) may provide settlement information for products sold through a seller's online shop.

[0042] According to one embodiment, the platform server (100) can provide the seller with services necessary for selling products through the seller terminal (220).

[0043] According to one embodiment, the platform server (100) may register a seller with the platform service through the seller terminal (220). The seller may be, for example, a seller of a product registered with the platform service by a supplier. According to one embodiment, the sellers may be structured in a hierarchy. The hierarchy may include, for example, a top seller and sub-sellers subordinate to the top seller. According to one embodiment, the sub-sellers subordinate to the top seller may be subject to the top seller in terms of products available for sale and sales conditions, and may be required to pay a portion of the sales amount to the top seller as a commission. According to one embodiment, the seller's registration may be approved based on specified criteria. The specified criteria may be applied differently depending on the seller's hierarchy, for example. The top seller may be approved for registration based on strict criteria similar to those for suppliers, such as sales volume, capital, and network size. Sub-sellers (e.g., second-tier sellers, third-tier sellers) can register with the platform service with the approval of their parent sellers. This allows products registered with the platform service to be sold professionally and in a variety of ways across multiple online shops (or online shopping malls) under the direction of trusted, top-tier sellers.

[0044] According to one embodiment, the platform server (100) can register a seller's sale products to the platform service through the seller terminal (220). For example, the platform server (100) can register the sale products of a top-tier seller. In other words, the platform server (100) can allow only the top-tier seller to apply for approval to sell new products. Sub-sellers of the top-tier seller, for example, cannot directly apply for approval to sell new products, but can select and sell products from among the top-tier seller's approved products. According to one embodiment, sale products can be approved based on specified criteria. The sale products can include criteria that determine whether the seller can sell the products professionally, such as the seller's area of ​​activity, capital size, existing sale products, and sales volume. According to one embodiment, the approval criteria for sale products can be high. Accordingly, products registered on the platform service can be delivered to buyers with high interest in the product through appropriate marketing methods by professional sellers, thereby generating high sales, thereby bringing high profits not only to suppliers but also to users who contributed to the product sales (e.g., sellers, content creators).

[0045] According to one embodiment, the platform server (100) may provide a solution for creating an online shop within the platform. For example, the platform server (100) may provide a function that allows setting up an online shop through drag-and-drop via a GUI without hard coding. Additionally, the platform server (100) may provide pre-made design templates. According to one embodiment, the platform server (100) may register a seller's products for sale in the online shop. The products for sale may, for example, be products approved for sale by the seller. According to one embodiment, the platform server (100) may create an online shop requested by the seller. For example, the platform server (100) may create an online shop created by each seller. Each seller may create a separate online shop according to their own preferences. Accordingly, a buyer may selectively join an online shop that suits their preferences on the platform service and, as a member, purchase products registered in the online shop.

[0046] According to one embodiment, the platform server (100) may provide a sales service for products registered in a created online shop to users visiting the platform. For example, the platform server (100) may allow users who visit the platform directly to search for products through internal routes (e.g., search, visiting an online shop) and purchase the searched products. Information about products registered in the online shop may be prevented from being searched through portal services (e.g., Naver, Yahoo). This increases user loyalty to the platform service and prevents suppliers and sellers from suffering losses due to excessive price competition.

[0047] According to one embodiment, the platform server (100) may provide a comprehensive solution necessary for selling products through the seller terminal (220). For example, the platform server (100) may provide a solution including services for managing online shops, human resources, product registration, product sales, and online shop communities. Services for managing human resources may include, for example, services for managing subordinate sellers and members. Services for managing product sales may include services for providing sales information, ordering, delivery, and refund management for products being sold. According to one embodiment, the platform server (100) may provide settlement information for products sold through the online shop. According to one embodiment, the platform server (100) may provide status information for subordinate sellers subordinate to upper-level sellers in the hierarchy. The status information may include, for example, information on human resources, product sales, and communities. According to one embodiment, the platform server (100) may provide a solution necessary for selling products through a GUI.

[0048] According to one embodiment, the platform server (100) can provide a service required for content supply to a provider through a content creator terminal (230).

[0049] According to one embodiment, the platform server (100) may register a content creator with the platform service. The content creator may, for example, provide content to suppliers and sellers for selling the supplier's products (or supplied products) through the seller's online shop. According to one embodiment, the content creator may be a professional directly or indirectly required to create the content. The professional personnel may include, for example, a model, a hair and makeup specialist, a stylist, a photographer, etc. Additionally, the model may be an influencer or celebrity on online social media.

[0050] According to one embodiment, the platform server (100) may register content provided by a content creator with the platform service. The content may include, for example, images for selling products, such as a company logo. In other words, the content may include images for promoting products. According to one embodiment, the content may directly include the content creator as a model. Furthermore, the content may be planned or prepared (e.g., with makeup, etc.) by the content creator.

[0051] According to one embodiment, the platform server (100) may disclose the registered content on a designated page on the platform service. The page on the platform service is, for example, a document containing information such as text, photos, videos, and sounds, prepared online (or on the web) to provide an e-commerce platform service, and may be displayed on a browser (e.g., a general-purpose browser, a dedicated application, etc.) when a designated address (e.g., URL) is entered. According to one embodiment, the platform service may include a plurality of pages that are organically connected to each other to provide an e-commerce platform service.

[0052] According to one embodiment, the platform server (100) may disclose the registered content to an online shop. For example, the platform server (100) may disclose the content on the sales page of an online shop that sells products corresponding to the content. The online shop may be, for example, an online shop of a seller registered with the platform service. According to one embodiment, the platform server (100) may disclose the registered content on the sales page of the online shop at the seller's request. Accordingly, the seller may utilize the content to promote product sales.

[0053] According to one embodiment, the platform server (100) may disclose the registered content on the content creator's content page. The content page may, for example, identify a designated content creator and may disclose multiple pieces of content created by the designated content creator. According to one embodiment, the content disclosed on the content page may be linked to a page selling corresponding products. The product selling page may be, for example, the sales page of an online shop of a seller registered with the platform service. Accordingly, the content creator can promote themselves through the content page, expand their influence on the platform, and promote product sales in the online shop.

[0054] According to one embodiment, the platform server (100) may provide a service that allows content creators to share content with platform users through the content page. For example, the platform server (100) may provide a content sharing service, or in other words, a social network service (SNS), that allows platform users to connect with a social network. According to one embodiment, the platform server (100) may provide content registered in the platform service to platform users through the content sharing service. According to one embodiment, the content disclosed on the content sharing service may include information (e.g., URL) about an online shop within the platform where the corresponding product is sold. Accordingly, a purchaser may navigate to the designated shopping mall through the information and purchase the product. According to one embodiment, the platform server (100) may provide information about experts (e.g., models, hair and makeup experts, stylists, photographers, etc.) who participated in the content creation along with the content. Accordingly, platform users (e.g. suppliers, sellers, and buyers) can easily identify not only models but also all stakeholders required for content creation.

[0055] According to one embodiment, the platform server (100) may distribute the revenue from sold products to the content creator. For example, if a product is sold through a page where content is posted, the platform server (100) may distribute the revenue from the sold product at a specified rate. The page where the content is posted may be, for example, an online shop's sales page or a content creator's content page linked to the sales page. Accordingly, content creators may receive compensation for their content creation through the e-commerce platform service.

[0056] According to one embodiment, the platform server (100) may provide a service for connecting suppliers and sellers with content creators. According to one embodiment, the platform server (100) may connect suppliers and sellers who wish to commission the production of content for the promotion of a product with content creators. For example, the platform server (100) may connect not only models matching the image of a product, but also participants necessary for content production, such as hair and makeup experts and stylists, all at once. According to one embodiment, the platform server (100) may connect suppliers and sellers who wish to sponsor a product with content creators. According to one embodiment, the platform server (100) may connect content creators expected to produce content with high promotional effects with suppliers and sellers. For example, the platform server (100) may connect content creators expected to have high promotional effects based on previously produced content, sales of products based on previously produced content, etc.

[0057] According to one embodiment, the platform server (100) may provide content creators with consulting information for creating content. In other words, the platform server (100) may provide content creators with consulting information helpful in creating content. According to one embodiment, the platform server (100) may determine at least one piece of content based on a designated piece of content, the promotional effects of which can be compared with the designated piece of content. For example, the platform server (100) may determine at least one piece of content registered on the platform service based on information about products and sellers related to the designated piece of content. According to one embodiment, the platform server (100) may generate consulting information based on data collected during the process of selling a product through a page where the at least one piece of determined content is disclosed. For example, the platform server (100) may generate consulting information based on data regarding revenue distributed to the content and data collected through designated pages (e.g., sales pages and content pages). According to one embodiment, the platform server (100) may provide the generated consulting information to the content creator. Accordingly, content creators can earn high profits by creating content with reference to consulting information.

[0058] According to one embodiment, the platform server (100) may provide a content creator with a comprehensive solution necessary for supplying content through the content creator terminal (230). For example, the processor (130) may provide a solution including services for managing contracts, profits, and settlements with suppliers and sellers. According to one embodiment, the platform server (100) may provide revenue information according to content production. The revenue information may include, for example, information about the amount distributed according to the sale of products corresponding to the produced content. According to one embodiment, the platform server (100) may provide consulting information for producing content. The consulting information may include, for example, information helpful in producing content with high profits. According to one embodiment, the platform server (100) may provide a solution necessary for supplying content through a GUI.

[0059] According to one embodiment, the platform server (100) can provide the buyer with services necessary for purchasing a product through the buyer terminal (240).

[0060] According to one embodiment, the platform server (100) may register a buyer as a member in a seller's online shop. For example, the platform server (100) may register a buyer as a member in each seller's online shop.

[0061] According to one embodiment, the platform server (100) may receive order and delivery information from a buyer who has purchased a product through an online shop. According to one embodiment, the platform server (100) may provide payment services to the buyer who has purchased the product. According to one embodiment, upon completion of payment, the platform server (100) may transmit order information to the supplier and seller. Accordingly, the supplier may deliver the ordered product to the buyer.

[0062] According to one embodiment, the platform server (100) may provide a service for managing order status through a purchaser terminal (240). According to one embodiment, the platform server (100) may provide order and delivery information for products purchased from an online shop. According to one embodiment, upon receiving order modification information, the platform server (100) may modify the order information based on the received modification information.

[0063] According to one embodiment, the manager of the platform server (100) can approve the registration of a platform service. According to one embodiment, the manager of the platform server (100) can approve the registration of a platform user. For example, the manager can approve the registration of a supplier and a seller. The seller for the registration approval may be, for example, a top-tier seller. According to one embodiment, the manager of the platform server (100) can approve the registration of a product. For example, the manager can approve the products supplied by a supplier and the products sold by a seller. The products sold may be, for example, products sold by a top-tier seller. According to one embodiment, the manager of the platform server (100) can access the platform server (100) through a separate terminal and approve the registration of a service.

[0064] According to one embodiment, the administrator of the platform server (100) can check status information for managing the overall status of suppliers and sellers. This status information may include, for example, sales information (e.g., sales information, settlement information, delivery information, etc.), settlement information, and order and delivery information. According to one embodiment, the administrator of the platform server (100) can check community information. This community information may include, for example, notices, FAQs, Q&As, reviews, etc. regarding online shops and products sold in the online shop.

[0065] In one embodiment, the administrator of the platform server (100) may register suppliers, sellers, and content creators introduced by a collector, following the procedures described above. In one embodiment, the collector, as a separate entity from the administrator, may play a role in attracting more users to the platform service.

[0066] According to one embodiment, the platform server (100) may include not only computing modules necessary for providing e-commerce platform services, but also a database (DB) for data storage. In other words, the platform server (100) may include server configurations generally required for providing e-commerce services. According to one embodiment, the platform server (100) may analyze information stored in the database to provide useful information to service users. This useful information may include, for example, basic data useful for product supply, product sales, content creation, and product purchase, as well as processed data.

[0067] The supplier terminal (210) may be a supplier terminal for using the e-commerce platform service provided to the supplier from the platform server (100).

[0068] According to one embodiment, the supplier terminal (210) may receive information for managing product supply from the platform server (100). For example, the supplier terminal (210) may receive information for managing registration of supplied products, sales of supplied products, and communities of supplied products. According to one embodiment, the supplier terminal (210) may transmit information input from a supplier to manage product supply to the platform server (100). For example, the supplier terminal (210) may transmit application information for registering a new supplied product. In addition, the supplier terminal (210) may transmit information input from a supplier to manage ordering, delivery, and communities of supplied products. According to one embodiment, the supplier terminal (210) may provide information for managing product supply to a supplier through a GUI, and receive information necessary for managing product supply from the supplier.

[0069] The seller terminal (220) may be a seller terminal for using the e-commerce platform service provided to the seller from the platform server (100).

[0070] According to one embodiment, the seller terminal (220) may receive a service for creating a shopping mall provided by the platform server (100). The service for creating the online shop may include, for example, information necessary for creating the shopping mall through drag-and-drop using a GUI and providing a template. According to one embodiment, the seller terminal (220) may transmit information input by the seller to the platform server (100) to create an online shop. Accordingly, the seller's online shop may be created on the platform.

[0071] According to one embodiment, the seller terminal (220) may receive information for managing product sales from the platform server (100). For example, the seller terminal (220) may receive information for registering products for sale, selling products for sale, managing human resources, and managing the online shop's community. The human resources management may include, for example, managing sub-sellers and members. According to one embodiment, the seller terminal (220) may transmit information input from a seller to manage product sales to the platform server (100). For example, the seller terminal (220) may transmit an application for registering a new product for sale. The application for the new product for sale may be, for example, from a top-tier seller. In addition, the seller terminal (220) may transmit information input from a seller to manage ordering, delivery, and the community of supplied products. According to one embodiment, the seller terminal (220) can provide information for managing product supply to the seller through a GUI and receive information necessary for managing product sales from the seller.

[0072] The content creator terminal (230) may be a seller terminal for using the e-commerce platform service provided to the content creator from the platform server (100).

[0073] According to one embodiment, a content creator terminal (230) may receive a service from the platform server (100) that allows content to be shared with platform users. The service that allows content to be shared may be, for example, a social network service (SNS) that connects platform users to a social network. According to one embodiment, the content creator terminal (230) may transmit the content it has created to the platform server (100). Accordingly, the content creator's content may be shared on the platform.

[0074] According to one embodiment, the content creator terminal (230) may receive content creation request and sponsorship provision information from the platform server (100). According to one embodiment, the content creator terminal (230) may transmit a response accepting the creation request and sponsorship provision to the platform server (100). Accordingly, a content creation or sponsorship contract may be concluded with a supplier or seller.

[0075] According to one embodiment, the content creator terminal (230) may receive information for managing content creation from the platform server (100). For example, the content creator terminal (230) may receive contract information, revenue information, and settlement information from the platform server (100). According to one embodiment, the content creator terminal (230) may receive consulting information for creating content from the platform server (100). According to one embodiment, the content creator terminal (230) may provide the received information to the seller through a GUI and receive information necessary for managing content creation and sponsorship contracts from the content creator.

[0076] The buyer terminal (240) may be a buyer terminal for using the e-commerce platform service provided to the buyer from the platform server (100).

[0077] According to one embodiment, the purchaser terminal (240) can receive online shop information. According to one embodiment, the purchaser terminal (240) can transmit the consumer's order information. Accordingly, a product purchase can be made.

[0078] According to one embodiment, the user terminals (210, 220, 230, 240) may be general-purpose devices such as a desktop personal computer (PC), a laptop PC, a smartphone, a tablet PC, a personal digital assistant (PDA), etc. For example, the supplier terminal (210), the seller terminal (220), and the user terminal (230) may be electronic devices with relatively low portability such as a desktop PC or a laptop PC, and the buyer terminal (240) may be a smartphone (240b) as well as a desktop PC (240a) with low portability.

[0079] The above-described e-commerce environment (10) can provide an e-commerce platform service in which suppliers who supply products, sellers who create online shops to sell products, and creators who create content to promote products coexist on one platform, sell products to buyers, and share profits from product sales.

[0080] Figure 2 is a diagram showing the configuration of an e-commerce platform server according to one embodiment.

[0081] Referring to FIG. 2, the platform server (100) may include a communication device (110), memory (120), and a processor (130). However, not all of the illustrated components are essential components. The platform server (100) may be implemented with more components than the illustrated components, or may be implemented with fewer components.

[0082] The communication device (110) can communicate with an external device. For example, the communication device (110) can be connected to a network via a wired or wireless connection and communicate with the external device. Here, the external device may be a user terminal (e.g., the user terminals (210, 220, 230, 240) of FIG. 1).

[0083] The communication device (110) may include a communication module that supports one of various wired and wireless communication methods. The communication module may be a short-range communication module or a wired communication module.

[0084] The memory (120) may include at least one type of storage medium among a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (SD, XD memory, etc.), a RAM (Random Access Memory), a SRAM (Static Random Access Memory), a ROM (Read-Only Memory), an EEPROM (Electrically Erasable Programmable Read-Only Memory), a PROM (Programmable Read-Only Memory), a magnetic memory, a magnetic disk, and an optical disk.

[0085] The memory (120) can store at least one program for providing an e-commerce platform service in which users participate in product supply, product sales, content provision, and purchasing from the platform server (100). The at least one program stored in the memory (120) can be classified into multiple modules according to function.

[0086] The memory (120) may include a database (DB) for registering information on products, suppliers, sellers, content creators, and buyers. However, the DB may be implemented as a separate storage device outside the platform server (100) and connected directly or via a communication network.

[0087] The processor (130) controls the overall operation of the platform server (100) and may include at least one processor, such as a CPU. The processor (130) may include at least one specialized processor corresponding to each function, or may be an integrated processor.

[0088] The processor (130) may execute a program stored in the memory (120), read data or files stored in the memory (120), or store new files in the memory (120). In addition, the processor (130) may execute instructions stored in the memory (120). Accordingly, the processor (130) may perform the following operations.

[0089] The operation performed by executing the command of the processor (130) can be understood as the operation of the platform server (e.g., the platform server (100) of FIG. 1).

[0090] According to one embodiment, the processor (130) may register a supplier of a product to be sold on the platform service in a supplier database (DB) via a supplier terminal (e.g., the supplier terminal (210) of FIG. 1). According to one embodiment, registration in the DB may be understood as storing information on the target being registered. Furthermore, storing target information in the DB may be understood as registering the target in the platform service.

[0091] According to one embodiment, the processor (130) may register a supplied product in the supplied product database via a supplier terminal. The supplied product may be, for example, a supplier's product to be sold on a platform service.

[0092] According to one embodiment, the processor (130) may register a seller in the seller DB through a seller terminal (e.g., seller terminal (220)). For example, when registering multiple sellers in the seller DB, the processor (130) may register them in the seller DB in a hierarchical structure consisting of a top seller and at least one subordinate seller subordinate to the top seller. According to one embodiment, the processor (130) may register the top seller of the hierarchy as a master seller in the seller DB, and register the subordinate sellers subordinate to the top seller as a manager seller and a general seller subordinate to the manager seller in the seller DB. According to one embodiment, the processor (130) may grant the manager seller designated authority to manage the general sellers. This will be described in more detail with reference to FIGS. 3 and 4.

[0093] According to one embodiment, the processor (130) may register a product for sale in the product database via a seller terminal. For example, the processor (130) may register a product for sale from a top seller in the product database. The product for sale may be, for example, at least one of the products registered in the product database. In other words, at least one of the products registered by the supplier may be selected and registered as a product for sale.

[0094] In one embodiment, the processor (130) may enable subordinate sellers subordinate to a top seller to sell products within the top seller's registered sales products. In other words, the products sold by the subordinate sellers are subordinate to the registered sales products of the top seller.

[0095] According to one embodiment, the processor (130) may create an online shop for each of a plurality of registered sellers via the seller terminal. For example, the processor (130) may create an online shop for a subordinate seller under a top-level seller. The created online shop may include, for example, at least one of the registered products of the top-level seller registered in the product sales database. Furthermore, an online shop for the top-level seller may be created in addition to the subordinate sellers.

[0096] According to one embodiment, the processor (130) may set a rate of return for distributing profits from products sold through seller terminals. According to one embodiment, the processor (130) may receive information for setting a rate of return according to the seller hierarchy from the terminal of the top seller. According to one embodiment, the processor (130) may set the rate of return for sellers in the hierarchy based on the received rate of return setting information. The set rate of return may be, for example, for distributing profits obtained by subtracting the supplier's supply price and the content creator's contribution from the product's sales price.

[0097] According to one embodiment, the processor (130) may register a content creator in a content creator DB through a content creator terminal (e.g., the content creator terminal (230) of FIG. 1). For example, the processor (130) may register a content creator who provides content for selling the product of a platform service that sells the product of the supplier through the seller's online shop in the content creator DB. The content creator may be, for example, a professional (e.g., a model, a hair and makeup professional, a stylist, a photographer, etc.) who directly or indirectly participated in creating the content. According to one embodiment, the processor (130) may receive application information for registration as a content creator from the content creator terminal. The application information may include, for example, information that can identify the content creator. According to one embodiment, the processor (130) may register a content provider based on the received application information.

[0098] According to one embodiment, the processor (130) may register content provided by a content creator in a content DB. For example, the processor (130) may register content corresponding to products sold in an online shop of a platform service in the content DB. The registered content may include, for example, images such as photos and videos for promoting the corresponding products. According to one embodiment, the processor (130) may receive content and information about the content from a content creator terminal. The information about the content may include, for example, information about experts who participated in creating the content (e.g., models, hair and makeup experts, stylists, photographers, etc.). According to one embodiment, the processor (130) may register the content together with the content information.

[0099] According to one embodiment, the processor (130) may disclose the registered content on at least one page of the platform service. For example, the processor (130) may disclose the content on at least one of the sales page of an online shop and the content creator's content page linked to the sales page.

[0100] In one embodiment, the processor (130) may display the content on a sales page of an online shop that sells products corresponding to the content. For example, the processor (130) may display the content on a sales page selling products included in the content. The sales page may be, for example, a page where products are directly sold. In one embodiment, the processor (130) may display the content of the content creator on the sales page along with a product description. The product description may include, for example, content (e.g., images) provided by the supplier. This will be described in more detail in FIG. 6.

[0101] According to one embodiment, the processor (130) may disclose content on a content page of a content creator corresponding to the content. For example, the processor (130) may disclose content on a content page of the content creator who created the content. The content page may, for example, include multiple pieces of content from the corresponding content creator. According to one embodiment, the processor (130) may configure the content disclosed on the content page to be linked to a page selling a product corresponding to the content. For example, the processor (130) may include information (e.g., a URL) about the sales page in the product information disclosed along with the content. Accordingly, a buyer may indirectly purchase the product through the content page. According to one embodiment, the processor (130) may disclose information about the content along with the content on the content page. The information about the content may include not only product information but also information about the content creator (e.g., a model, a hair and makeup artist, a stylist, a photographer, etc.). This will be described in more detail with reference to FIGS. 7A and 7B .

[0102] According to one embodiment, the processor (130) may sell products in an online shop through at least one page where the content is disclosed. For example, the processor (130) may sell products corresponding to the content through the at least one page. According to one embodiment, the processor (130) may sell products through a sales page of an online shop where the content is directly disclosed. According to one embodiment, the processor (130) may indirectly sell products through a content page linked to the sales page of the online shop.

[0103] In one embodiment, the processor (130) may distribute the revenue from products sold through at least one page where content is disclosed to the content creator at a specified rate. For example, the processor (130) may distribute the revenue from products sold through the sales page of an online shop where content is disclosed to the content creator at a specified rate. In another example, the processor (130) may distribute the revenue from products sold through the sales page of an online shop linked to the content creator's content page where content is disclosed to the content creator at a specified rate. The specified rate may be determined, for example, by the person who commissioned the content creation (e.g., a supplier or seller).

[0104] According to one embodiment, the processor (130) may provide a service that connects suppliers and sellers with content creators via a content creator terminal. For example, the processor (130) may request content creation for product promotion or connect content creators for product sponsorship. According to one embodiment, the processor (130) may upload the connected content to the seller's online shop and provide it to users of the platform service. For example, the processor (130) may provide a product purchase page with uploaded content via a buyer terminal.

[0105] According to one embodiment, the processor (130) may provide recommendation information about content creators expected to have a high promotional effect through supplier terminals and seller terminals. The recommendation information may be provided based on information about previously produced content, for example.

[0106] According to one embodiment, the processor (130) may generate consulting information for producing content based on data collected in the process of selling a product through at least one page where content is disclosed.

[0107] According to one embodiment, the processor (130) may determine at least one content from among a plurality of contents registered in the content DB based on the content of a designated content creator. The at least one content may be, for example, content from another content creator that is comparable to the content of the designated content creator for generating consulting information.

[0108] According to one embodiment, the processor (130) may determine at least one content based on a product corresponding to the content of a designated content creator. For example, the processor (130) may determine content corresponding to a product in the same category as the product corresponding to the content of the designated content creator as the at least one content. The product category for determining the product in the same category may be determined by considering, for example, the product's market, consumers, content, etc. According to one embodiment, the processor (130) may determine a product category encompassing multiple products corresponding to content determined to be similar among multiple contents registered in the content DB. For example, the processor (130) may analyze the multiple registered contents and determine a category such that products corresponding to the same content with designated elements are included in a single category. The designated elements may include, for example, an image, a type of content, an expert who participated in the content creation, etc. According to one embodiment, the processor (130) may determine content corresponding to a product in the same category as the at least one content based on the determined category. In one embodiment, the above categories only target products registered on the platform service (e.g., supplied products), allowing for more sophisticated consulting information generation for content creation compared to randomly determined categories. Accordingly, the product categories can serve as a criterion for determining content comparable to the content designated for generating consulting information. This will be further detailed in Figure 5b.

[0109] According to one embodiment, the processor (130) may determine at least one content based on a hierarchy of sellers selling products corresponding to the content through a page where the content of a designated content creator is disclosed.

[0110] According to one embodiment, the processor (130) may determine at least one piece of content related to a seller group that includes sellers selling products corresponding to the content. The content related to the seller group may be, for example, content disclosed on at least one of the sales pages of the online shops of multiple sellers included in the seller group and the content pages of content creators linked to the sales pages. According to one embodiment, the seller group may include a top-level seller in the hierarchy and at least one subordinate seller subordinate to the top-level seller. The top-level seller may be, for example, a master seller. Since the multiple sellers included in the seller group sell products of the top-level seller that are related to each other, the seller group may serve as a criterion for determining content to generate consulting information helpful in creating content. This will be described in more detail in FIG. 4.

[0111] According to one embodiment, the processor (130) may determine that at least one piece of content is content disclosed on at least one of the sales pages of the online shops of lower-ranking sellers among the multiple sellers included in the seller group, and content pages linked to the sales pages. In other words, the multiple sellers included in the seller group may be lower-ranking sellers of the seller group. The lower-ranking sellers may be, for example, general sellers. Since the lower-ranking sellers may be sellers whose primary role is to sell products, content related to lower-ranking sellers may be more suitable for generating consulting information than content related to higher-ranking sellers. This will be described in more detail in FIG. 3.

[0112] According to one embodiment, the processor (130) may generate consulting information based on data collected in the process of selling a product through a page where at least one of the determined contents is disclosed.

[0113] According to one embodiment, the processor (130) may generate consulting information based on data regarding revenue distributed through the sale of products through a page where at least one piece of content is disclosed. For example, the processor (130) may generate consulting information including data regarding revenue distributed to the at least one piece of content and information regarding content whose revenue distributed based on the data is ranked above a specified level. The information regarding the content may include, for example, information regarding products and models directly included in the content, as well as information regarding experts who participated in the creation of the content. According to one embodiment, the data regarding revenue may represent the overall effect of the content on product sales. Accordingly, content creators can obtain information for creating content that can generate high revenue through the generated consulting information.

[0114] According to one embodiment, the processor (130) may provide consulting information based on data collected through a sales page where at least one piece of content is disclosed. The collected data may include, for example, the number of times the content was disclosed on the online shop's sales page and the number of products sold through the disclosed sales page. According to one embodiment, the processor (130) may generate consulting information including information about content ranked higher than a specified rank based on the data and at least one of the number of times the content was disclosed and the number of products sold. According to one embodiment, the data collected through the sales page may be data directly indicating the impact of the content on product sales. Accordingly, content creators may obtain information for creating content that can increase product sales through the consulting information.

[0115] According to one embodiment, the processor (130) may provide consulting information based on data collected through a content page where at least one piece of content is disclosed. The collected data may include, for example, the number of times the content has been viewed by users on the platform service and the number of times the user has accessed a sales page through the content. According to one embodiment, the processor (130) may generate consulting information including information about content ranked higher than a specified level based on the data and at least one of the number of views and the number of accesses. According to one embodiment, the data collected through the content page may be data that indirectly indicates the influence of the content on product sales. Accordingly, a content creator (e.g., an influencer) can obtain information for creating content that can increase his or her influence on buyers through the consulting information.

[0116] According to one embodiment, the processor (130) may provide the generated consulting information to the content creator. For example, the processor (130) may provide the consulting information through the GUI of a solution service provided to the content creator to supply content to the platform service. This will be described in more detail in FIG. 9.

[0117] According to one embodiment, the processor (130) may provide the buyer with services necessary for purchasing a product through the buyer terminal (e.g., the buyer terminal (240) of FIG. 1). According to one embodiment, the processor (130) may receive purchase information of the buyer who purchased the product from the buyer terminal. According to one embodiment, when payment is completed, the processor (130) may transmit the received order information to the supplier terminal and the seller terminal. For example, the processor (130) may transmit the received order information to the supplier terminal so that the supplier may deliver the product to the buyer.

[0118] Accordingly, the e-commerce platform server (100) can provide a platform service for selling products online.

[0119] Figure 3 is a diagram showing a seller hierarchy according to one embodiment.

[0120] Referring to FIG. 3, multiple sellers (310) can be registered in a hierarchical structure consisting of upper sellers and lower sellers.

[0121] According to one embodiment, multiple sellers (310) may connect to a platform server (e.g., the platform server (100) of FIG. 1) via seller terminals (e.g., the seller terminals (220) of FIG. 1) to transmit and receive information for using platform services. The following actions (or operations) of multiple sellers (310) may be understood to be performed via seller terminals.

[0122] According to one embodiment, the hierarchy of multiple sellers (310) may consist of a parent seller and subordinate sellers subordinate to the parent seller. The subordinate seller's subordination to the parent seller may mean that the subordinate seller's authority within the platform service is subordinate to the parent seller's authority. In other words, the subordination may mean that the subordinate seller's authority can be determined within the authority of the parent seller. The authority may, for example, relate to the scope of decisions that can be made when registering and selling products within the platform service, such as whether the seller is registered, the products for sale, and the terms and conditions of sale.

[0123] According to one embodiment, the hierarchy of multiple sellers (310) may be comprised of multiple layers. Each of the multiple layers may, for example, be sequentially subordinate to a higher layer. According to one embodiment, the hierarchy of multiple sellers (310) may be comprised of a master seller (311), a manager seller (313), and a general seller (315). In addition, the hierarchy of multiple sellers (310) may include three or more layers. For example, the hierarchy of multiple sellers (310) may register a manager seller (313) comprised of multiple layers.

[0124] In one embodiment, the master seller (311) may be the top seller in the hierarchy. In other words, the master seller (311) may not have any subordinate superior sellers.

[0125] According to one embodiment, a master seller (311) may register a product for sale on the platform service. The product for sale may be, for example, at least one of the supply products registered by the supplier on the platform service.

[0126] According to one embodiment, a master seller (311) can manage subordinate sub-sellers (or, manager sellers (313) and general sellers (315)).

[0127] According to one embodiment, a master seller (311) can determine whether to register a subordinate sub-seller (313, 315). For example, the master seller (311) can determine whether to register not only a directly subordinate manager seller (313), but also a general seller (315) indirectly subordinate through the manager seller (313).

[0128] In one embodiment, the master seller (311) may set the profit rate for sub-sellers (313, 315). The profit rate may be, for example, the ratio at which the profits from products sold by sub-sellers (313, 315) are distributed according to the hierarchy. In one embodiment, the sales proceeds of the products may be distributed among suppliers, sellers, and content creators. For example, the sales proceeds of the products may be distributed according to the contributions of the suppliers, sellers, and content creators to the sales of the products. In one embodiment, the profits distributed to sellers in the hierarchy may be the amount distributed to suppliers and content creators excluding the amount distributed to suppliers. The amount distributed to the suppliers may be, for example, the product supply price. The amount distributed to the content creators may be a compensation amount for content creation. In one embodiment, the compensation amount distributed to the content creators may be determined based on the degree to which the content they created contributed to product sales.

[0129] According to one embodiment, the master seller (311) can check the sales status, delivery status, and settlement status of the registered sub-sellers (313, 315).

[0130] According to one embodiment, a master seller (311) may create an online shop that he or she operates directly. The created online shop may, for example, register products sold by the master seller (311). According to one embodiment, the master seller (311) may sell products to buyers (320) through the created online shop.

[0131] In one embodiment, the master seller (311) may focus more on registering the products for sale and managing the subordinate sellers (313, 315) rather than directly selling the products to the buyers (320) through the online shop. In one embodiment, since the profits of the master seller (311) may be distributed from the sales profits of the subordinate sellers (313, 315) according to a set rate of return, the master seller (311) may focus on managing the products for sale and the subordinate sellers (313, 315) rather than directly selling the products. Accordingly, the master seller (311), as the top seller in the hierarchy, may perform the primary role of registering the products for sale and managing the subordinate sellers, thereby increasing the profits of not only himself but also the entire seller group centered around the master seller (311).

[0132] In one embodiment, the manager seller (313) may be an intermediate seller in a hierarchy. In other words, the manager seller (313) may have a superior seller who is subordinate to it and a subordinate seller who is subordinate to it.

[0133] According to one embodiment, a manager seller (313) can manage subordinate sub-sellers (or, general sellers (315)). According to one embodiment, the manager seller (313) can determine whether a general seller (315) is registered and check the sales status, delivery status, and settlement status of the general seller (315). In other words, the manager seller (313) can be granted specific authority to manage the general seller (315).

[0134] In one embodiment, a manager seller (313) can create an online shop that it operates directly. In one embodiment, the manager seller (313) can sell products within the registered sales product list of the master seller (311). In one embodiment, the manager seller (313) can sell products to buyers (320) through the created online shop.

[0135] In one embodiment, the manager seller (313) may focus more on managing the subordinate general sellers (315) rather than directly selling products to buyers (320) through the online shop, just like the master seller (311). In one embodiment, since the manager seller's (313's) profits can be distributed from the general sellers' (315's) sales profits according to the set rate of return of the master seller (311), the manager seller (313) may focus more on managing the general sellers (315) rather than directly selling products. Accordingly, the manager seller (313), as an intermediate seller in the hierarchical structure, may perform the main role (or, intermediate manager role) of managing the general sellers (315), thereby increasing the profits of not only himself but also the entire seller group centered around the master seller (311).

[0136] In one embodiment, the general seller (315) may be the lowest seller in the hierarchy. In other words, the general seller (315) may not have any subordinate sub-sellers.

[0137] According to one embodiment, a general seller (315) can create an online shop in which at least one product of a master seller (311) is registered. According to one embodiment, the general seller (315) can sell products within the registered product list of the master seller (311). According to one embodiment, the general seller (315) can sell products to buyers (320) through the created online shop.

[0138] According to one embodiment, the general seller (315) may focus more on selling products directly to buyers (320) through the online shop, unlike the upper sellers (311, 313). According to one embodiment, the general seller (315) may select at least one product to sell in his or her online shop among the products registered by the master seller (311). For example, the general seller (315) may select products that he or she can sell professionally or that have a high sales rate when sold together. The products that have a high sales rate when sold together may be products that visitors to the online shop are likely to purchase together, for example. According to one embodiment, the general seller (315) may set the design of the online shop in which the selected products will be sold. For example, the general seller (315) may set the layout of the online shop and the content included in the configuration (e.g., product categories, lists, descriptions, etc.). Accordingly, the general seller (315) can perform the main role of selling products as the lowest seller in the hierarchy.

[0139] According to one embodiment, a platform server (e.g., platform server (100) of FIG. 1) may determine a contribution for distributing revenue from product sales to content creators based on their roles in the seller hierarchy. According to one embodiment, the platform server may determine a content creator's contribution by comparing the sales of each of multiple sellers based on whether the content is used. For example, the platform server may determine a content creator's contribution by comparing the sales of lower-level sellers (e.g., general sellers (315)). The sales of the multiple sellers may differ, for example, depending on whether a designated content is used, and if the difference is large, the content creator's contribution may be determined to be high. According to one embodiment, the platform server may generate consulting information helpful for content production based on data on revenue distributed based on the determined contribution, as described in FIG. 2.

[0140] According to one embodiment, the platform server may determine at least one piece of content for generating consulting information helpful for content creation based on the seller's role in the seller's hierarchy. For example, the platform server may determine at least one piece of content registered on the platform service based on the seller's role in the seller's hierarchy. The determined at least one piece of content may, for example, be content that allows comparison of the promotional effects with content from a designated content creator. According to one embodiment, the platform server may determine the at least one piece of content based on the hierarchy of sellers selling products through a page where the content from a designated content creator is disclosed. For example, the platform server may determine the at least one piece of content related to a lower-level seller (e.g., a general seller (315)) in the hierarchy that includes the seller selling products using the content, as the at least one piece of content. The content related to the lower-level seller may be, for example, content disclosed on at least one of the sales page of the lower-level seller's online shop and the content page of the content creator linked to the sales page. Accordingly, the content creator may receive consulting information generated based on data from the determined at least one piece of content.

[0141] In one embodiment, because the primary role of a general seller (315) is to sell products due to the nature of the seller hierarchy, differences between content can be clearly identified in data (e.g., sales, number of posts, etc.) that confirms the usage of content and the promotional effect according to the type of content. In contrast, master sellers (311) and manager sellers (313) focus on roles other than product sales, which may distort the data and obscure the differences. In one embodiment, because the roles of sellers are clearly divided according to the seller hierarchy, data for accurately analyzing the effectiveness of content can be easily acquired compared to other platforms. Accordingly, it is possible to generate consulting information that is substantially helpful for content production.

[0142] FIG. 4 is a diagram illustrating multiple seller groups included in a seller hierarchy according to one embodiment.

[0143] Referring to FIG. 4, the hierarchy of multiple sellers (400) may include at least one seller group (410, 420). Each of the at least one seller group (410, 420) may include a top seller and at least one subordinate seller subordinate to the top seller.

[0144] According to one embodiment, a seller group (410, 420) of multiple sellers (400) may be comprised of a top-level seller and at least one subordinate seller subordinate to the top-level seller. For example, a seller group (410, 420) of multiple sellers (400) may be comprised of a master seller (411, 421), multiple manager sellers (413, 423) subordinate to the master sellers (411, 421), and multiple general sellers (415, 425) subordinate to each of the multiple manager sellers (413, 423).

[0145] According to one embodiment, multiple sellers (411, 413, 415) included in the first seller group (410) can sell products of the first master seller (411). According to one embodiment, the first master seller (411) can, as the top seller of the first seller group (410), register products sold by multiple sellers (411, 413, 415) included in the first seller group (410). The registered products of the first master seller (411) can include, for example, products included in the same category (e.g., clothing) (e.g., sportswear), and products that are highly related to each other even if they are in different categories (e.g., shoes) (e.g., sneakers). According to one embodiment, a platform server (e.g., the platform server (100) of FIG. 1) can register products that are highly related to each other in order to secure the expertise of sellers. The registration can be approved, for example, by an administrator of the platform server. According to one embodiment, each of the first plurality of manager sellers (413) can manage the sales of the first plurality of subordinate general sellers (415). According to one embodiment, the first plurality of general sellers (415) can sell at least one of the products registered by the first master seller (411) through the online shop. In addition, as described in FIG. 3, the first master seller (411) and the first plurality of manager sellers (413) can also sell the registered products through their respective online shops.

[0146] According to one embodiment, a plurality of sellers (421, 423, 425) included in the second seller group (420) can sell products of the second master seller (421). According to one embodiment, the second master seller (421) can, as the top seller of the second seller group (420), register products sold by a plurality of sellers (421, 423, 425) included in the second seller group (420). The products of the registered second master seller (421) may, for example, be included in the same category (e.g., clothing) as some of the products of the first seller group (410) (e.g., sportswear), but may include products with low relevance (e.g., casual wear). According to one embodiment, each of the second plurality of manager sellers (423) and the second plurality of general sellers (425) can manage subordinate sellers and sell products similarly to the first seller group (410).

[0147] According to one embodiment, a platform server (e.g., platform server (100) of FIG. 1) may determine at least one content for generating consulting information helpful in creating content based on a seller group. For example, the platform server may determine at least one content among the content registered on the platform service based on the seller group. The determined at least one content may be, for example, content that can compare the promotional effect with the content of a designated content creator. According to one embodiment, the platform server may determine the at least one content based on the hierarchy of sellers selling products through the page where the content of the designated content creator is disclosed. For example, the platform server may determine the at least one content as content related to a seller group (e.g., first seller group (410)) that includes sellers selling products through the page where the content is disclosed. The content related to the seller group may be, for example, content disclosed on at least one of the sales pages of an online shop of a plurality of sellers included in the seller group (e.g., a first master seller (411), a first plurality of manager sellers (413), and a first plurality of general sellers (415)) and content pages linked to the sales pages. The plurality of sellers may be sub-sellers included in the seller group (e.g., a first plurality of general sellers (415)), as described in FIG. 3. Accordingly, the content creator may be provided with consulting information generated based on at least one piece of content data.

[0148] According to one embodiment, due to the nature of the seller group selling products of top sellers (e.g., master sellers (411, 421)), the content used for selling products within the same seller group (e.g., the first seller group (410)) as the content of the designated content creator may be content corresponding to products that are highly related to each other (e.g., sportswear and sneakers). Accordingly, consulting information generated based on data of content within the same seller group may be helpful to the designated content creator even if the consulting information is generated based on data of content corresponding to products in different categories (e.g., clothing and shoes). On the other hand, content used for selling products (e.g., casual wear) within a different seller group (e.g., the second seller group (420)) from the content of the designated content creator may not be helpful to the designated content creator even if the consulting information is generated based on data of content corresponding to products in the same category (e.g., clothing).

[0149] In one embodiment, product categories can also serve as a criterion for determining content that can be compared with the designated content for generating consulting information, as described in Figure 2. However, even within the same category (e.g., clothing), there may be products with lower promotional impact (e.g., sportswear and casual wear). Accordingly, a group of sellers selling highly related products can be used as another criterion for generating consulting information. Furthermore, seller groups as a criterion for distinguishing related content can be even more useful because they do not require a separate process for determining the criterion. This will be further described in Figure 5b.

[0150] FIG. 5a and FIG. 5b are diagrams illustrating a process of providing content on an e-commerce platform according to one embodiment.

[0151] Referring to FIG. 5a, a platform server (e.g., platform server (100) of FIG. 1) can provide consulting information generated using data collected in the process of selling a product of a supplier (510) through an online shop of a seller (530) using content provided by a content creator (520) on a platform service (500).

[0152] According to one embodiment, in step 511, a supplier (510) may register a supply product with the platform service (500). The registered supply product may be, for example, a product to be sold on the platform service (500).

[0153] According to one embodiment, in step 521, a content creator (520) may create content to promote the registered supply product. The content may be created, for example, at the request of a product sponsorship from a supplier (510).

[0154] According to one embodiment, in step 523, the content creator (520) may register the created content with the platform service (500). The registered content may, for example, be published on at least one page on the platform service (500).

[0155] According to one embodiment, in step 525, the content creator (520) may disclose the created content on a content page. The content page may be, for example, a page that identifies the content creator (520) who created the content, and may disclose multiple contents created by the content creator (520).

[0156] According to one embodiment, in step 531, the seller (530) may register the supplied product registered by the supplier (510) in step 511 as a product for sale. For example, a top seller may register a product for sale in the online shop of a subordinate seller.

[0157] According to one embodiment, in step 533, the seller (530) may create an online shop for selling the registered product. The online shop may include, for example, each page for selling at least one product.

[0158] According to one embodiment, in step 535, the seller (530) may select the content registered in step 523 to sell the product using the content of the product for sale. The selected content may be, for example, disclosed on the sales page of an online shop, or content disclosed on the content page of the content creator (520) may be set to be linked to the sales page.

[0159] In one embodiment, at step 537, the seller (530) may sell the product through the created online shop. For example, the seller (530) may sell the product through the online shop's sales page where the product's content is disclosed. In another example, the seller (530) may sell the product through the content page of the content creator (520) linked to the sales page. A buyer (e.g., buyer (320) of FIG. 3) may access the sales page through the content page and purchase the product.

[0160] In one embodiment, at step 540, the platform server may distribute the revenue from the sold product. For example, the platform server may distribute the revenue from the product sales to the content creator (520) and the seller (530). The revenue from the product sales may be, for example, the product sales price minus the product supply price. In one embodiment, the supply price may be distributed to the supplier (510).

[0161] According to one embodiment, in step 550, the platform server may use data collected in the process of selling the product to provide the content creator with consulting information helpful in creating content.

[0162] Referring to FIG. 5b, the platform server can generate consulting information based on data collected in the process of selling products using content.

[0163] According to one embodiment, in step 551, the platform server may determine at least one content related to the content of a designated content creator from among a plurality of contents registered in the content DB (551a) of the platform service. According to one embodiment, the platform server may determine at least one content related to the content of a designated content creator from among the plurality of contents based on the product category (551b). For example, the platform server may determine the at least one content as a content corresponding to a product in the same category as the product corresponding to the content of the designated content creator.

[0164] According to one embodiment, in step 553, the platform server may determine a product category (551b) for classifying related content among a plurality of contents registered in the platform service.

[0165] According to one embodiment, in step 553_1, the platform server may analyze the plurality of contents to generate a judgment model (553a) for products with similar contents. For example, the platform server may generate a judgment model (553a) that can identify products with similar contents by considering not only elements of the contents themselves (e.g., image similarity, content type, etc.) but also additional elements such as experts who participated in the creation of the contents (e.g., hair and makeup experts, stylists, photographers, etc.). The contents determined to be similar may have similar methods of creating the contents, such as models, themes, planning, and photography. According to one embodiment, the platform server may generate the judgment model (553a) by determining weights of each element for determining the similarity of the contents through analysis of the plurality of contents. For example, the platform server may continuously analyze and learn the registered contents and change the weights to update the judgment model (553a).

[0166] In one embodiment, at step 553_3, the platform server may determine a category (551b) for determining related content through a product judgment model (553a) for determining similar content. For example, the platform server may determine a category (551b) as a concept encompassing multiple products, each categorized as similar content. In one embodiment, the platform server may also continuously update the category (551b) for determining related content through updates to the product judgment model (553a) for determining similar content.

[0167] According to one embodiment, the platform server may determine at least one content corresponding to a product of the same category as the content of the designated content creator, based on the determined category (551b).

[0168] According to another embodiment, in step 551, the platform server may determine at least one content related to the content of a designated content creator among a plurality of contents registered in the platform service based on the seller hierarchy (551c). For example, the platform server may determine the at least one content based on the seller hierarchy that sells products corresponding to the content of the designated content creator through the page where the content of the designated content creator is disclosed. The seller hierarchy may include, for example, a seller group including the seller, and a mutually dependent superior / subordinate relationship within the seller group. According to one embodiment, the method using the seller hierarchy (551c) has an advantage in that it utilizes the seller hierarchy (551c) that is naturally formed during the process of selling products on the platform, without having to go through a separate process for determining or updating the category (551b) in step 553.

[0169] In one embodiment, in step 555, the platform server may collect data for generating consulting information during the process of selling a product through a page where at least one of the determined contents is disclosed. In one embodiment, the platform server may collect the data through the page where the at least one content is disclosed. For example, in step 525, the platform server may collect data (e.g., number of content views, number of online shop accesses, etc.) through the content page where the content is disclosed. In another example, in step 535, the platform server may collect data (e.g., number of content disclosures, number of product sales, etc.) through the sales page where the content is disclosed. In another embodiment, in step 540, the platform server may collect data on revenue distributed to the at least one content.

[0170] In one embodiment, at step 557, the platform server may generate consulting information based on the collected data. For example, the platform server may generate consulting information that includes information about content ranked higher than a specified value based on a specified numerical value in the data. In one embodiment, the platform server may provide the generated consulting information to a designated content creator.

[0171] Accordingly, content creators can receive consulting information that is practically helpful in creating content.

[0172] FIG. 6 is a diagram illustrating content of a content creator according to one embodiment being disclosed on a sales page of a seller's online shop.

[0173] Referring to FIG. 6, a platform server (e.g., platform server (100) of FIG. 1) can disclose content (610) of a content creator (e.g., content creator (520) of FIG. 5A) on a sales page (600) of an online shop.

[0174] In one embodiment, the platform server may disclose the content (610) of a content creator on a sales page (600) of a golf wear top of an online shop of a seller (e.g., seller (530) of FIG. 5A). The disclosed content (610) of the golf wear top may be an image of the content creator (e.g., a model) wearing the golf wear top to promote the golf wear top. In one embodiment, the platform server may disclose the content (610) of the golf wear top together with product information (620) of the golf wear top. The disclosed product information (620) may be, for example, an image of the golf wear top to describe the golf wear top.

[0175] According to one embodiment, the platform server can sell golf wear tops through a sales page (600) of an online shop where content (610) on golf wear tops is disclosed.

[0176] In one embodiment, the platform server may generate consulting information provided to a content creator who creates content for tennis wear tops based on data collected through a sales page (600) for golf wear tops. For example, the platform server may generate the consulting information based on data collected through a sales page (600) where content (610) for golf wear tops in the same clothing category as tennis wear tops is disclosed. In another example, the platform server may generate the consulting information based on data collected through a sales page (600) where content (610) for golf wear tops is disclosed that is highly relevant to a seller group that includes sellers who utilize content for tennis wear tops. The data may include, for example, the number of times the content (610) for golf wear tops is disclosed on the sales page (600) of the online shop and the sales pages of other online shops, and the number of products sold through the disclosed sales pages. According to one embodiment, the platform server may generate consulting information including information about content ranked higher than a specified level based on the data, and at least one of the number of times disclosed on the data, and the number of times sold.

[0177] Accordingly, the platform server can provide consulting information for creating content using data collected through the online shop's sales page (600).

[0178] FIGS. 7A and 7B are diagrams illustrating content being disclosed on a content creator's content page according to one embodiment.

[0179] Referring to FIG. 7a, a platform server (e.g., platform server (100) of FIG. 1) can disclose multiple contents (711) of a content creator (e.g., content creator (520) of FIG. 5a) on a content page (710).

[0180] According to one embodiment, the platform server may disclose content (711a) of golf wear on a content creator's content page (710). The disclosed content (711a) of golf wear may be an image of the content creator (e.g., a model) wearing golf wear, as described in FIG. 6 . According to one embodiment, the platform server may disclose multiple contents (711) of the content creator, including content (711a) of golf wear, on the content page (710). The disclosed multiple contents (711) may include, for example, content of golf wear bottoms, content of training suits, etc.

[0181] Referring to FIG. 7b, the platform server can disclose content information (711a') together with content (711a) on a content page (710).

[0182] According to one embodiment, the platform server may disclose content information (711a') together with content (711a) on golf wear on a content page (710). The disclosed content information (711a') may include, for example, information (S) about experts (e.g., models, hair and makeup experts, stylists, photographers, etc.) who participated in producing the content (711a), and product information (P) included in the content (711a) including the golf wear. According to one embodiment, when the platform server receives a user input from a platform user (e.g., a purchaser) for selecting content (711a) on golf wear from among a plurality of contents (711) disclosed on the content page (710), the platform server may provide content information (711a') together with content (711a) on golf wear to the platform user.

[0183] According to one embodiment, the platform server may be configured to connect to a sales page (720) (e.g., sales page (600) of FIG. 6) for selling products through product information (P). For example, the platform server may be configured to connect to a sales page (C) through product information (P') of golf wear tops. According to one embodiment, when the platform server receives a user input for selecting product information (P') of golf wear tops from a platform user, the platform server may provide the golf wear top sales page (720) to the platform user. The provided golf wear top sales page (720) may include, for example, content (721) of golf wear tops, as described in FIG. 6. According to one embodiment, the platform server may provide a golf wear top sales service to the platform user through the sales page (720).

[0184] According to one embodiment, the platform server may generate consulting information to be provided to a content creator who creates content for tennis wear tops based on data collected from a content page (710) that discloses golf wear tops, similar to the sales page (600) of FIG. 6. For example, the platform server may generate the consulting information based on data collected through a content page (710) that discloses content for golf wear tops (721) that is in the same clothing category as tennis wear tops or has a high relevance to a seller group that includes sellers using the content. The data may include, for example, the number of times the golf wear content was viewed by users on the platform service and the number of times the viewed users accessed the sales page for the product through the golf wear content. According to one embodiment, the platform server may generate consulting information that includes information on content that is ranked higher than a specified rank based on at least one of the data, the number of views, and the number of accesses on the data.

[0185] Accordingly, the platform server can provide consulting information for creating content using data collected through the content page (710) of the online shop.

[0186] FIG. 8 is a diagram illustrating a GUI (Graphic User Interface) that provides status information of a content creator according to one embodiment.

[0187] Referring to FIG. 8, a platform server (e.g., platform server (100) of FIG. 1) can provide status information of a content creator through a content status management GUI (800).

[0188] In one embodiment, the platform server may provide overall status information (810) of the content being provided. For example, the platform server may provide information on the percentage of content linked to products for sale, the average revenue share of content linked to products for sale, and the percentage of products for sale linked to content out of all products for sale.

[0189] In one embodiment, the platform server may provide status information (820) for each piece of content being provided. For example, the platform server may provide information regarding the status of each piece of content being linked to a sale item, the percentage of views to the sales page after viewing, the number of views, etc.

[0190] According to one embodiment, the platform server may provide revenue information (830) based on content provision. For example, the platform server may provide information on revenue calculated monthly (e.g., last month and this month).

[0191] Accordingly, content creators can easily check status information about provided content through the content status management GUI (800).

[0192] FIG. 9 is a diagram illustrating a GUI that provides consulting information to a content creator according to one embodiment.

[0193] Referring to FIG. 9, a platform server (e.g., platform server (100) of FIG. 1) can provide consulting information for creating content through a consulting GUI (900).

[0194] According to one embodiment, the platform server may provide a plurality of contents (910) that are comparable to the contents of a designated content creator. For example, the platform server may provide a plurality of contents (910) that are ranked higher than or equal to a specified rank (e.g., 5th) based on at least one of the number of times the contents were disclosed on a sales page (e.g., the sales page (600) of FIG. 6) and the number of times the contents were sold through the sales page. For another example, the platform server may provide a plurality of contents (910) that are ranked higher than or equal to a specified rank based on the number of times the contents of a content page (e.g., the content page (710) of FIG. 7) were viewed by users on the platform service and the number of times the viewed users accessed the sales page through the contents. The at least one content may be, for example, a product whose corresponding products are products of the same category or are highly related products registered as products for sale by the same seller group.

[0195] In one embodiment, the platform server may provide information (920) regarding the plurality of contents. For example, the platform server may provide information (920) regarding the number of times the at least one content has been disclosed on a sales page, the number of times a product has been sold through the sales page, the number of times the content has been viewed on the content page, and the number of times the sales page has been accessed through the content page.

[0196] Accordingly, content creators can receive consulting information helpful in creating content through the consulting information GUI (900).

[0197] FIG. 10 is a flowchart illustrating a method for providing consulting information to a content creator according to one embodiment.

[0198] According to one embodiment, in step S1010, a platform server (e.g., platform server (100) of FIG. 1) may register a content creator who provides content for selling products on a platform service in a content creator DB. The platform service may be, for example, an e-commerce service that sells products of a supplier through a seller's online shop. According to one embodiment, the platform server may sell products of a supplier registered with the platform service through an online shop on the platform service. The online shop may be, for example, an online shop of a seller registered with the platform service.

[0199] According to one embodiment, in step S1020, the platform server may register content provided by the registered content creator in the content database. The content may be, for example, content created by the content creator and may include images such as photos and videos for promoting a designated product.

[0200] In one embodiment, at step S1030, the platform server may publish the registered content on at least one page of the platform service. For example, the platform server may publish the content on the sales page of an online shop selling products corresponding to the content. In another example, the platform server may publish the content on the content page of the content creator who created the content.

[0201] According to one embodiment, in step S1040, the platform server may sell products in the seller's online shop through at least one of the disclosed pages. For example, the platform server may sell products through the sales page of the online shop where the content is disclosed. In another example, the platform server may sell products through the content page of the content creator where the content is disclosed. The content page may, for example, be linked to a sales page that sells products corresponding to the disclosed content.

[0202] According to one embodiment, in step S1050, the platform server may generate consulting information for producing content based on data collected in the process of selling the product.

[0203] According to one embodiment, the platform server may determine at least one piece of content from among multiple pieces of content registered in the content database based on the content of a designated content creator. The at least one piece of content may be, for example, content for which promotional effects can be compared.

[0204] In one embodiment, the platform server may determine at least one piece of content based on a product corresponding to the content of a designated content creator. For example, the platform server may determine at least one piece of content corresponding to a product in the same category as the product corresponding to the content.

[0205] In another embodiment, the platform server may determine the at least one content based on the hierarchy of sellers selling products corresponding to the content of the content creator. For example, the platform server may determine the content related to the seller group of the seller as the at least one content. The content related to the seller group may be, for example, content disclosed on at least one of the sales pages of the online shops of multiple sellers included in the seller group and the content pages of the content creator linked to the sales pages. In one embodiment, the platform server may determine the at least one content as content disclosed on at least one of the sales pages and the content pages of lower-level sellers included in the seller group.

[0206] According to one embodiment, the platform server may generate consulting information based on data collected in the process of selling a product through a page where at least one content is disclosed.

[0207] In one embodiment, the platform server may generate consulting information based on data regarding revenue distributed to at least one content. For example, the platform server may generate consulting information including data regarding revenue distributed to at least one content and information regarding content whose revenue distributed based on the data is ranked higher than a specified level.

[0208] According to one embodiment, the platform server may generate consulting information based on data collected through the sales page of an online shop where at least one content is disclosed. For example, the platform server may generate consulting information including information about content ranked higher than a specified level based on data including the number of times the content was disclosed on the sales page of the online shop and the number of products sold through the disclosed sales page, and based on at least one of the data, the number of times the content was disclosed, and the number of products sold.

[0209] According to one embodiment, the platform server may generate consulting information based on data collected through the content page of the content creator where at least one content is disclosed. For example, the platform server may generate consulting information including information on content ranked higher than a specified level based on data including the number of times the content has been viewed by users on the platform service and the number of times the users who have viewed the content have accessed the sales page through the content, and based on at least one of the number of views and the number of accesses based on the data.

[0210] According to one embodiment, in step S1060, the platform server may provide the generated content information to the content creator. For example, the platform server may provide the content information to the content creator through a content information GUI.

[0211] According to one embodiment, steps S1010 to S1060 may be implemented by a computer program stored in a computer-readable storage medium and configured to be executed by one or more processors. The computer program may include an instruction set in which steps S1010 to S1060 are implemented in a programming language.

[0212] The platform server according to the various embodiments described in FIGS. 1 to 10 is capable of selling a supplier's product through a seller's online shop using content provided by a content creator, and thus the entire process of selling the supplier's product through the seller's online shop is entirely performed on the platform. Therefore, data for generating consulting information can be easily obtained not only through the sales page of the online shop where the content is disclosed, but also through the content creator's content page for a social network service (SNS). In addition, in the process of selecting content for obtaining data, content that can compare the designated content with the promotional effect can be easily determined by using the product category registered in the platform service, and the seller's hierarchical structure, that is, material resource and human resource information, so that substantially helpful consulting information can be provided to the content creator.

Claims

1. Communication device; memory for storing one or more instructions; and a processor that executes one or more instructions stored in the memory; The processor, by executing one or more of the instructions, Register the supplier's products to be sold on the e-commerce platform service in the supplier product DB, Registering multiple sellers in a seller DB in a hierarchy consisting of at least one top seller and at least one sub-seller subordinate to each of the at least one top seller, wherein the sub-seller is subordinate to the top seller on which the products for sale and the sales conditions of the products are subordinate, Register the sales product of the top seller of the above hierarchy in the sales product DB, and the sales product is at least one of the supply products registered in the supply product DB, Create an online shop of the sub-seller that includes at least one of the registered sales products of the top seller to which the sub-seller is dependent, In the above e-commerce platform service, content creators who provide content for selling products are registered in the content creator DB, Register the content provided by the above content creator in the content DB, Publish the above content on at least one page of the e-commerce platform service, Selling products in the online shop created above through at least one page above, Based on the data collected in the process of selling the above products, consulting information for producing content is created, An e-commerce platform server that provides the above consulting information to the above content creator.

2. In paragraph 1, The processor, by executing one or more of the instructions, Based on the content of a designated content creator, at least one content is determined from among a plurality of contents registered in the content DB, Generate consulting information based on data collected in the process of selling products through a page where at least one of the above contents is disclosed, An e-commerce platform server that provides the above consulting information to the above designated content creator.

3. In paragraph 2, The processor, by executing one or more of the instructions, An e-commerce platform server that determines at least one content based on a product corresponding to the content of the above-mentioned content creator.

4. In paragraph 3, The processor, by executing one or more of the instructions, An e-commerce platform server that determines at least one content as a content corresponding to a product in the same category as the product corresponding to the content of the above-mentioned content creator.

5. In paragraph 4, The processor, by executing one or more of the instructions, By analyzing multiple contents registered in the above content DB, a product category is determined that encompasses multiple products corresponding to contents that are judged to be similar to each other, An e-commerce platform server that determines, based on the determined category, at least one content corresponding to a product of the same category.

6. In paragraph 5, The processor, by executing one or more of the instructions, By analyzing multiple contents registered in the above content DB, a judgment model for products with similar contents is created, An e-commerce platform server that determines the category through a judgment model of similar products generated above.

7. In paragraph 6, The processor, by executing one or more of the instructions, An e-commerce platform server that determines a judgment model for similar products based on the type of content, images included in the content, and similarity of experts who participated in creating the content.

8. In paragraph 2, The processor, by executing one or more of the instructions, An e-commerce platform server that determines at least one content based on a hierarchy of sellers selling products corresponding to the content through a page where the content of the above-mentioned content creator is disclosed.

9. In paragraph 8, The hierarchy of the above multiple sellers includes at least one seller group, and each of the at least one seller group includes at least one subordinate seller subordinate to the top seller, with the top seller as the center. The processor, by executing one or more of the instructions, An e-commerce platform server that determines at least one content as content related to a seller group including sellers selling products corresponding to the above content.

10. In paragraph 9, An e-commerce platform server, wherein the content related to the seller group is content disclosed on at least one of the sales pages of the online shops of multiple sellers included in the seller group and the content pages of the content creators linked to the sales pages.

11. In paragraph 2, The processor, by executing one or more of the instructions, Distribute the revenue from products sold through at least one of the above pages to the content creator at a specified rate; An e-commerce platform server that generates consulting information including data on revenue distributed through sales of products through a page where at least one content is disclosed, and information on content whose revenue distributed on the data is at a specified rank or higher.

12. In paragraph 2, The processor, by executing one or more of the instructions, Disclosing the above content on the sales page of at least one online shop selling products corresponding to the above content, An e-commerce platform server that generates the consulting information based on data collected through the above sales page.

13. In paragraph 12, The above data includes the number of times the content was disclosed on the sales page of the online shop and the number of products sold through the disclosed sales page. The processor, by executing one or more of the instructions, An e-commerce platform server that generates consulting information including information on content ranked higher than a specified level based on at least one of the above data, the number of times disclosed on the above data, and the number of times sold.

14. In paragraph 2, The processor, by executing one or more of the instructions, Publishing the above content on the content page of at least one content creator corresponding to the above content, An e-commerce platform server that generates the consulting information based on data collected through the above content page.

15. In paragraph 14, The above data includes the number of times the content was viewed by users on the platform service and the number of times the viewed users accessed the sales page through the content. The processor, by executing one or more of the instructions, An e-commerce platform server that generates consulting information including information on content ranked higher than a specified level based on at least one of the data, the number of times the data was viewed, and the number of times the data was accessed.

16. In the operating method of a server providing an e-commerce platform service, Step of registering the supplier's products to be sold on the e-commerce platform service in the supplier product DB; A step of registering multiple sellers in a seller DB as a hierarchy consisting of at least one top seller and at least one subordinate seller subordinate to each of the at least one top seller, wherein the subordinate seller is subordinate to the top seller on which the products for sale and the sales conditions of the products are subordinate; A step of registering a product for sale by the top seller of the above hierarchy in a product DB for sale - the product for sale is at least one of the supply products registered in the product DB for supply; A step for creating an online shop of a sub-seller including at least one of the registered sales products of a top-level seller to which the sub-seller is subordinate; In the above e-commerce platform service, a step of registering a content creator who provides content for selling products in the content creator DB; A step of registering content provided by the above content creator in the content DB; A step of publishing the above content on at least one page of the e-commerce platform service; A step of selling products in the generated online shop through at least one page; A step of generating consulting information for producing content based on data collected in the process of selling the above product; and A method of operating a server, comprising: providing the above consulting information to the content creator; 17. A computer program stored in a computer-readable storage medium and configured to be executed by one or more processors, wherein the computer program comprises: A command to register the supplier's products to be sold on the e-commerce platform service in the supplier product DB; A command to register multiple sellers in a seller DB in a hierarchy consisting of at least one top seller and at least one sub-seller subordinate to each of the at least one top seller, wherein the sub-seller is subordinate to the top seller on which the products for sale and the sales conditions of the products are subordinate; A command to register a product for sale by the top seller of the above hierarchy in the product DB for sale - the product for sale is at least one of the supply products registered in the product DB for supply; A command to create an online shop of a sub-seller that includes at least one of the registered sales products of a top-level seller to which the sub-seller is subordinate; In the above e-commerce platform service, a command to register a content creator who provides content for selling products in the content creator DB; A command to register content provided by the above content creator in the content DB; A command to display the above content on at least one page on the e-commerce platform service; A command to sell a product in the generated online shop through at least one page; A command to generate consulting information for producing content based on data collected in the process of selling the above product; and A computer program comprising a command for providing the above consulting information to the content creator.

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