Method, apparatus, and recording medium for providing item information

Abstract

The present disclosure relates to a method performed by an electronic device, an apparatus, and a recording medium. The method according to an embodiment of the present disclosure may comprise the steps of: providing a first page including a first item list determined on the basis of a purchase history of a user, the first item list including one or more frequently purchased items corresponding to the user; receiving, from the user, a first input requesting information regarding an item associated with a first item included in the first item list; in response to the first input, providing a second page including a second item list associated with the first item; and providing the first page again in response to an input from the user for leaving the second page.

Description

Method, device and recording medium for providing item information

[0001] The present disclosure relates to a technology for providing item information. More specifically, it relates to a technology for providing information about items frequently purchased by users in an e-commerce service.

[0002] Advances in electronic technology have enabled users to search for and purchase a wide variety of products online through their electronic devices. This allows users to conveniently search for and purchase products online without having to visit a physical shopping mall or market.

[0003] As the number of products available for sale increases with the development of e-commerce services, users may find it difficult to select the products they want to purchase. Consequently, the need for proactive approaches to addressing user needs is growing. One approach to this is to provide information on frequently purchased products, thereby encouraging users to purchase products they regularly require. However, even with this approach, users may search for specific product information based on the information provided, or their attention may be distracted while comparing products. This can lead to purchases not being made as intended by the e-commerce service provider, or even user fatigue due to the excessive information provided.

[0004] Therefore, when providing information on products that are deemed necessary for users, a technology is required that can provide specific and accurate information without distracting the user's attention.

[0005] A technical problem to be solved through one embodiment of the present disclosure is to provide a list of items frequently purchased by a user, thereby providing the user with the items he or she needs without having to search for the items directly.

[0006] Another technical problem to be solved through one embodiment of the present disclosure is to provide richer and more specific information to the user by providing information on similar items related to a list of frequently purchased items when providing the list to the user.

[0007] Another technical challenge to be addressed by one embodiment of the present disclosure is to provide information about frequently purchased items to a user without distracting the user's attention.

[0008] The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art of the present disclosure from the description below.

[0009] A method performed by an electronic device according to one embodiment of the present disclosure may include: providing a first page including a first item list determined based on a purchase history of a user, the first item list including one or more frequently purchased items corresponding to the user; receiving a first input from the user requesting information regarding an item associated with a first item included in the first item list; providing a second page including a second item list associated with the first item in response to the first input; and providing the first page again in response to an input from the user to exit the second page.

[0010] In one embodiment, the method may include providing a detailed description page of the first item in response to a second input received from the user requesting detailed information of the first item; and providing the first page again in response to an input from the user to exit the detailed description page of the first item.

[0011] In one embodiment, the step of providing a detailed description page of the first item may further include a step of displaying information about one or more similar items similar to the first item, determined based on information about the first item, in at least a portion of the detailed description page of the first item.

[0012] In one embodiment, the detailed description page of the first item may be provided in the form of a bottom-sheet or pop-up window provided in at least a portion of the first page.

[0013] In one embodiment, the step of providing the second page may include the step of determining one or more similar items similar to the first item based on information about the first item; and the step of including the determined one or more similar items in the second item list to provide the second page.

[0014] In one embodiment, the step of determining the one or more similar items may include the step of determining the one or more similar items based on at least one of a first condition regarding a product option corresponding to the first item, a second condition regarding a price corresponding to the first item, a third condition regarding a unit price corresponding to the first item, a fourth condition regarding a brand corresponding to the first item, and a fifth condition regarding an attribute corresponding to the first item.

[0015] In one embodiment, the step of providing the second page may further include the step of sorting each of the one or more similar items in the second item list in response to each condition corresponding to each of the one or more similar items.

[0016] In one embodiment, the step of providing the second page may include the step of providing an additional search interface for receiving additional search input based on each condition corresponding to each of the one or more similar items; in response to a user input corresponding to the additional search interface, providing a third page including a list of additional search items for each condition; and in response to a user input for leaving the third page, providing the first page again.

[0017] In one embodiment, the method may further include receiving a selection input corresponding to a second item among the one or more similar items in at least a portion of the second page; and providing a detailed description page of the second item in response to the selection input.

[0018] In one embodiment, the method may include providing the first page again in response to a user input received from the user to exit the detailed description page of the second item.

[0019] In one embodiment, the second page may include a first area that displays item information of the first item, at least in part.

[0020] In one embodiment, the second page may be provided in the form of a bottom-sheet or pop-up window provided in at least a portion of the first page.

[0021] In one embodiment, the step of receiving a first input corresponding to the first item may include the step of providing a first user interface for receiving the first input in response to a user selection input corresponding to the first item; and the step of receiving the first input based on the user input corresponding to the first user interface.

[0022] In one embodiment, the first user interface may include at least some of: a first input interface for receiving information about the user's most recent purchase history corresponding to the first item, a second input interface for receiving a user input for managing the first item list, and a third input interface for receiving a user input for requesting order history corresponding to the first item.

[0023] In one embodiment, the step of providing the first page may include the step of identifying a third item that is out of stock from the first item list; and the step of providing a second user interface for searching for similar items corresponding to the third item in at least a portion of the first page corresponding to the third item.

[0024] An electronic device according to one embodiment of the present disclosure comprises one or more processors, one or more memories storing instructions to be executed by the one or more processors, and when the instructions are executed by the one or more processors, the one or more processors may be configured to execute a method according to the present disclosure.

[0025] In one embodiment of the present disclosure, a non-transitory computer-readable recording medium having recorded thereon instructions that, when executed by one or more processors, cause the one or more processors to perform an operation, the instructions may be configured to cause the one or more processors to perform a method according to the present disclosure.

[0026] According to the present disclosure, it is possible to induce purchases by users while improving convenience by providing them with items they need even if they do not directly search for the items.

[0027] According to the present disclosure, when providing a list of items frequently purchased by a user, more diverse and specific information can be provided to the user by providing information on similar items related thereto.

[0028] According to the present disclosure, it is expected that the user's attention will not be distracted when providing information about frequently purchased items to the user.

[0029] The effects according to the technical idea of ​​the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the specification.

[0030] FIG. 1 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied.

[0031] FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure.

[0032] Figure 3 is a flowchart illustrating a method according to one embodiment of the present disclosure.

[0033] FIG. 4 is a diagram showing a first page provided by a method according to one embodiment of the present disclosure.

[0034] FIG. 5 and FIG. 6 are diagrams showing a first user interface according to one embodiment of the present disclosure.

[0035] FIG. 7 is a flowchart showing detailed operations of the operation of providing a second page, described with reference to FIG. 3.

[0036] FIG. 8A, FIG. 8B, and FIG. 8C are diagrams showing a second page according to one embodiment of the present disclosure.

[0037] FIG. 9 is a drawing showing a third page according to one embodiment of the present disclosure.

[0038] FIG. 10 is a flowchart illustrating a method for providing a detailed description page of a first item according to one embodiment of the present disclosure.

[0039] FIG. 11A and FIG. 11B are diagrams showing a detailed description page of an item according to one embodiment of the present disclosure.

[0040] The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical concept of this disclosure and are not intended to be limited to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of the embodiments described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0041] Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by a person of ordinary skill in the art to which this disclosure belongs.

[0042] The expressions "includes," "may include," "comprises," "may have," "have," and "may have" used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

[0043] The singular expressions used in this disclosure may include the plural meaning unless the context clearly indicates otherwise, and the same applies to the singular expressions set forth in the claims.

[0044] The expressions "first," "second," or "first", "second", etc. used in this document, unless the context indicates otherwise, are used to refer to multiple similar objects and to distinguish one object from another, and do not limit the order or importance among the objects.

[0045] As used herein, the expressions "A, B, and C", "A, B, or C", "A, B, and / or C", or "at least one of A, B, and C", "at least one of A, B, or C", "at least one of A, B, and / or C", etc., may refer to each of the listed items or to all possible combinations of the listed items. For example, "at least one of A or B" may refer to (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

[0046] The expression "based on" as used in this disclosure is used to describe one or more factors that influence a decision, act of judgment, or action described in a phrase or sentence containing this expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0047] As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, as well as connected or connected via a new other component (e.g., a third component).

[0048] The expression "configured to" used in the present disclosure may have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation may mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

[0049] Hereinafter, various embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Furthermore, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that such components are not included in the embodiments.

[0050] Figure 1 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied. An electronic device (101) and a user terminal (102) are connected via a network and can communicate with each other.

[0051] The electronic device (101) may be a server device that provides an e-commerce service. That is, the electronic device (101) may be a server device operated under the management of an operator of the e-commerce service.

[0052] An electronic device (101) can manage information about users using e-commerce services. The user information managed by the electronic device (101) may include, for example, the user's name, age, address, or contact information. Managing user information can encompass a series of actions involving controlling and processing that information. For example, managing user information can include storing, updating, or modifying that information.

[0053] An electronic device (101) can manage information about items provided by an e-commerce service. An e-commerce service may provide users with a service that allows them to purchase goods, such as items, food, or products. Alternatively, the e-commerce service provided by the electronic device (101) may include a service that mediates the sale of goods by some users to other users. Information about items managed by the electronic device (101) may include, for example, item identification information, item name, product information corresponding to the item, item price, item capacity, item size, item weight, item attributes, category, or unit price. An item may be a sales unit of a product, and even for the same product, it may be provided to users as different items. For example, even for the same product, it may be sold as different items with different sales unit quantities and prices. Therefore, different items may share product information. Managing information about an item can collectively refer to a series of actions that control and process that information. For example, managing information about an item may include storing, updating, or modifying that information.

[0054] An electronic device (101) can manage information about customers using e-commerce services. The customer information managed by the electronic device (101) may include, for example, the customer's name, age, address, payment method, purchase history, or contact information. Managing customer information can collectively refer to all actions that involve controlling and processing that information. For example, managing customer information can include storing, updating, or modifying that information.

[0055] Managing information about users or items can encompass all actions related to controlling and processing that information. For example, managing user information can include storing, updating, or modifying that information.

[0056] The electronic device (101) can manage various information to be provided to users using e-commerce services. Based on requests from an administrator managing the e-commerce service or a user using the e-commerce service, the electronic device (101) can manage various data necessary to provide e-commerce services. For example, the electronic device (101) can create, modify, store, or provide to users data related to various pages associated with the e-commerce service, such as an item list page, a product detail page, a search results page, a product sales page, an event page, and a landing page based on a user's access request.

[0057] Regarding the management method of the electronic device (101), in one embodiment, the electronic device (101) can manage information accompanying the provision of an electronic commerce service based on a user's input.

[0058] In one embodiment, the electronic device (101) may provide a page related to the e-commerce service to the user terminal (102) based on a request from a user using the e-commerce service. Here, the page related to the e-commerce service provided to the user terminal (102) may include a page that provides various information regarding items that the user can purchase, a page regarding the purchase of an item requested by the user, a shopping cart page for the purchase of an item, a page providing a list of items searched in various ways, a page providing detailed information about an item, etc. The page providing operation may include an operation of providing the user with at least a portion of all data generated in the process of the user using the e-commerce service.

[0059] In addition, the electronic device (101) can manage transactions related to e-commerce services provided to users, i.e., transactions related to online products (e.g., goods or services). That is, the electronic device (101) can manage a series of processes such as enabling users to search for, select, purchase, pay for, and request delivery of items. Through such processes, the electronic device (101) can provide customers with information regarding items and delivery so that users can search for, select, purchase, pay for, and request delivery of items, and can receive purchase, payment, and delivery requests from users. In addition, it should be noted that even if an operation that the electronic device (101) can perform is not mentioned in the present disclosure, if it is a general operation that a server device providing a known e-commerce service can perform, applying the technical ideas of the present disclosure by referring to such an operation is not excluded from the scope of the present disclosure.

[0060] The electronic device (101) may be a server device that manages an e-commerce service. In other words, the electronic device (101) may be a server device that manages a platform that provides an e-commerce service. A user may subscribe to the e-commerce service and purchase an item through the e-commerce service. The user terminal (102) may transmit an input requesting item information to the electronic device (101), and the electronic device (101) may provide the item information to the user terminal (102).

[0061] The electronic device (101) described above may be implemented as one or more computing devices. For example, all functions of the electronic device (101) may be implemented in a single computing device. For another example, a first function of the electronic device (101) may be implemented in a first computing device, and a second function may be implemented in a second computing device. As another example, multiple computing devices may be used, each of which implements all or specific functions of the electronic device (101). The computing devices described above may be, but are not limited to, a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, and any type of device equipped with computing functions may be a computing device.

[0062] The user terminal (102) may be a device for a user to use an e-commerce service. The user terminal (102) may be implemented as a terminal capable of transmitting and receiving various information with the electronic device (101) via a network. For example, the user terminal (102) may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of the user terminal (102) is not limited thereto, and the user terminal (102) may be any device that includes an input / output interface capable of receiving information from a user or outputting information to a user, and that can communicate with the electronic device (101) or other devices via a network.

[0063] The user terminal (102) can provide information received from the electronic device (101) to the user, and can receive input from the user and transmit it to the electronic device (101). Specifically, the user terminal (102) can obtain inputs from the user to call various pages, and generate commands to call various pages in response to the obtained inputs. The user terminal (102) can transmit commands to the electronic device (101) to instruct the calling of various pages. The inputs obtained from the user can include various forms of input, such as clicking using a mouse, touching using a touchpad or a touch screen, voice recognition, and other electronic inputs. The user terminal (102) can receive various pages from the electronic device (101) and output the received various pages.

[0064] The user terminal (102) may be a device for a user to use a delivery order service. The user terminal (102) may be implemented as a terminal capable of transmitting and receiving various information with the electronic device (101) via a network. For example, the user terminal (102) may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of the user terminal (102) is not limited thereto, and the user terminal (102) may be any device that includes an input / output interface capable of receiving information from a user or outputting information to a user, and that can communicate with the electronic device (101) or other devices via a network.

[0065] A network may serve to connect an electronic device (101) and a user terminal (102) or other external device. For example, the network may provide a connection path so that a user terminal (102) or other external device can be connected to the electronic device (101) and transmit and receive packet data with the electronic device (101). The network may be implemented as any type of wired or wireless network, such as a local area network (LAN), a wide area network (WAN), a mobile radio communication network, or Wibro (Wireless Broadband Internet).

[0066] In one embodiment, the electronic device (101) and the user terminal (102) may operate as a single device. The user terminal (102) may be included in the electronic device (101) as a component of all or part of the electronic device (101). In this case, for example, various types of information exchanged between the electronic device (101) and the user terminal (102) over a network may be various types of information exchanged between components within a single device.

[0067] FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure. The electronic device (200) can process information regarding an e-commerce service. In one embodiment, the electronic device (200) may include one or more processors (210), one or more memories (220), and a communication interface (230) as components. In one embodiment, at least one of the components of the electronic device (200) may be omitted, or another component may be added to the electronic device (200). In one embodiment, additionally or alternatively, some of the components may be implemented in an integrated manner or implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as a processor (210). The expression “processor (210)” may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (220) may be referred to as a memory (220). The expression "memory (220)" may mean a set of one or more memories, unless the context clearly indicates otherwise. In one embodiment, at least some of the components inside / outside the electronic device (200) may be connected to each other via a bus, a General Purpose Input / Output (GPIO), a Serial Peripheral Interface (SPI), or a Mobile Industry Processor Interface (MIPI), and may exchange information (data, signals, etc.).

[0068] The processor (210) may control at least one component of an electronic device (200) connected to the processor (210) by executing software (e.g., commands, programs, etc.). In addition, the processor (210) may perform various operations related to the present disclosure, such as calculations, processing, data generation, and processing. In addition, the processor (210) may load data from the memory (220) or store data in the memory (220). In one embodiment, the processor (210) may control the communication interface (230) to request various types of information from the user terminal (102) and receive various types of information from the user terminal (102).

[0069] The processor (210) may generate a page related to an e-commerce service and provide information about the generated page to the user's terminal. For example, the page provided by the processor (210) may include a main page that is first displayed when a user accesses an order delivery service. The main page may include at least a portion of an area that displays information about one or more menus managed and provided to customers by the user's store. In one embodiment, the page provided by the processor (210) to the user may include an order management page that displays information about customer orders for the user's store. The order management page may include one or more user interfaces for the user to manage orders received from customers. The user may input a request for information about an item or a request for purchase of an item into the user terminal (102) through the user interface, and the user terminal (102) may provide the user request for provision of information about an item or for purchase of an item to the electronic device (101).

[0070] The memory (220) can store various information (data). The information stored in the memory (220) is information acquired, processed, or used by at least one component of the electronic device (200), and may include software (e.g., commands, programs, etc.). The memory (220) may include volatile and / or non-volatile memory. In the present disclosure, the commands or programs are software stored in the memory (220), and may include an operating system for controlling the resources of the electronic device (200), an application, and / or middleware for providing various functions to the application so that the application can utilize the resources of the electronic device (200). In one embodiment, the memory (220) may store commands that, when executed by the processor (210), cause the processor (210) to perform operations. The memory (220) may store at least a portion of information received from a database via the communication interface (230) and / or information transmitted to the database via the communication interface (230). Specifically, the memory (220) can store information regarding e-commerce or delivery order services and commands executed by the processor (210).

[0071] The communication interface (communication interface, 230) can perform wireless or wired communication between the electronic device (200) and a database or other external electronic device. For example, the communication interface (230) can perform wireless communication according to a method such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth (Bluetooth), NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication interface (230) may perform wired communication according to a method such as Universal Serial Bus (USB), High Definition Multimedia Interface (HDMI), Recommended Standard-232 (RS-232), or Plain Old Telephone Service (POTS). In one embodiment, the electronic device (200) may be implemented by being integrated with another device. In this case, the communication interface (230) may function as a connection circuit or interface connecting the electronic device (200) and the other device.

[0072] Hereinafter, the operations described as being performed by the electronic device in FIGS. 3 to 11b can be understood as being performed by the processor (210) of the electronic device (200) described in FIG. 2.

[0073] Figure 3 is a flowchart illustrating a method according to one embodiment of the present disclosure.

[0074] The method disclosed in FIG. 3 can be understood as a series of operations that provide a page listing items to a user using e-commerce. The operations illustrated in FIG. 3 are described in detail below.

[0075] The electronic device (101) can provide a first page including a first item list (S310).

[0076] The electronic device (101) may provide a first page to the user. The first page may include at least a first item list in part.

[0077] In one embodiment, the first item list may include one or more items. The one or more items included in the first item list may include one or more frequently purchased items corresponding to the user.

[0078] Frequently purchased items may be items frequently purchased by a user. The electronic device (101) may determine one or more frequently purchased items corresponding to the user based on the user's purchase history. The electronic device (101) may retrieve the user's purchase history corresponding to a specified period. Information regarding the user's purchase history may include information regarding the items purchased by the user and the time of purchase. Information regarding the user's purchase history may include information regarding the items purchased by the user and information regarding the price paid by the user at the time of purchase.

[0079] In one embodiment, the electronic device (101) can determine frequently purchased items based on category information corresponding to each of one or more items retrieved based on the user's purchase history. For example, if the category corresponding to an item the user has purchased, retrieved based on the user's purchase history, is "Daily Necessities," the user is likely to purchase the item periodically.

[0080] In one embodiment, the electronic device (101) may calculate a purchase cycle for each of one or more items retrieved based on the user's purchase history. For example, if one or more items retrieved based on the purchase history have multiple purchase histories, the electronic device (101) may calculate the purchase cycle for the corresponding item. The electronic device (101) may determine at least some of the items with increasing purchase cycles, decreasing purchase cycles, or constant purchase cycles as frequently purchased items.

[0081] In one embodiment, the electronic device (101) may determine frequently purchased items based on the frequency of purchases calculated based on the user's purchase history. The electronic device (101) may determine frequently purchased items based on the ranking of the purchase frequency corresponding to each of one or more items retrieved based on the user's purchase history.

[0082] The electronic device (101) may generate a first item list including one or more frequently purchased items. The electronic device (101) may generate a first item list including one or more frequently purchased items corresponding to a user.

[0083] In one embodiment, the electronic device (101) may provide a first list of items to the user in response to a user request. The electronic device (101) may provide the first list of items in response to a user request received from the user terminal (102).

[0084] In one embodiment, the electronic device (101) may provide the first item list to the user without the user's request. For example, the electronic device (101) may provide the first item list on at least a portion of the main page provided to the user in conjunction with an e-commerce service. Alternatively, the electronic device (101) may provide the first item list on at least a portion of a personal page (e.g., "My Page") for managing the user's account.

[0085] In one embodiment, the electronic device (101) may provide a user with a first page including a first list of items. The first page may display item information corresponding to each of one or more items included in the first list of items. The electronic device (101) may provide the first page based on a user input requesting the provision of the first page.

[0086] The electronic device (101) may receive a first input (S320). The first input may be a user input requesting information about an item associated with a first item. The first item may be at least a portion of one or more items included in a first item list. In other words, the first item may include frequently purchased items corresponding to the user.

[0087] In one embodiment, an item associated with a first item may include a similar item corresponding to the first item. A similar item may include an item that has similar properties to the first item or corresponds to at least a portion of the item information of the first item. For example, a similar item may be determined from among one or more items that are mapped to the same product type as the first item or to a similar product type.

[0088] In one embodiment, the electronic device (101) may receive a first input from a user. The electronic device (101) may receive the first input from the user terminal (102) based on user input received from at least a portion of a first page. The electronic device (101) may receive the first input based at least in part on a user input selecting a first item on the first page.

[0089] The electronic device (101) may provide a second page including a second item list (S330). The second item list may include one or more similar items corresponding to the first item.

[0090] In one embodiment, the electronic device (101) may provide a user with a second page including a second list of items. The second page may display item information corresponding to each of one or more items included in the second list of items. The electronic device (101) may provide the second page based on a user input requesting the provision of the second page.

[0091] In one embodiment, the electronic device (101) may provide a second page to the user in response to a first input. That is, the first input may include an input requesting provision of a list of similar items corresponding to the first item.

[0092] In one embodiment, the electronic device (101) may determine a similar item corresponding to a first item. In response to a first input, the electronic device (101) may determine a similar item corresponding to the first item. The similar item may be determined based on information regarding the first item. For example, based on category information, price information, unit price information, brand information, and information regarding a corresponding user group of the first item, the electronic device (101) may determine one or more similar items corresponding to the first item.

[0093] The electronic device (101) can provide the first page again in response to a user input to exit the second page (S340).

[0094] The electronic device (101) may receive an input from the user to exit the second page. For example, the user may desire to exit the second page after browsing information about one or more similar items displayed on the second page. Based on the user input to exit the second page, the electronic device (101) may provide the first page again. For example, if the first page is provided as at least a portion of the main page or the user's personalized page (e.g., "My Page") provided by an e-commerce service, and the user navigates from the first page to the second page to browse item information, and then returns to the main page or personalized page upon leaving the second page, the user's attention may be diverted from the frequently purchased items provided on the first page. Alternatively, the user may navigate from the first page to the second page to browse item information and then exit the second page to request a search page to search for detailed information. In this case, if the main page or search page is provided to the user immediately without going through the first page, the user's attention may be diverted from the frequently purchased items. In this case, rather than ultimately purchasing an item based on information about frequently purchased items, the user may search for information about various other items. As a result, the user may proceed with a purchase based on search results for various other items, but this frequently does not lead to the purchase of any items and the user's use of the service is terminated with the user's attention simply distracted. Therefore, in response to receiving a request to exit the second page, the electronic device (101) provides the user with the first page again, thereby preventing the user's attention from being distracted from information about frequently purchased items, increasing the probability of the user purchasing an item, and reducing user fatigue caused by providing excessive item information.

[0095] FIG. 4 is a diagram showing a first page provided by a method according to one embodiment of the present disclosure.

[0096] Referring to FIG. 4, a first page (400) may display a first item list (40) including one or more items (410, 420). The first item list may include one or more frequently purchased items determined based on the user's purchase history.

[0097] The first page (400) may display information about one or more items (410, 420) included in the first item list (40). For example, information about the item's name, capacity, unit quantity, and price may be displayed.

[0098] In one embodiment, the first page (400) may include one or more user interfaces (411, 412, 413, 421, 422, 423) for receiving a request input corresponding to an item included in the first list. Referring to FIG. 4, the first page (400) may include an action icon (411), a search icon (412), and a shopping cart icon (413), which correspond to a first item (410) included in the first item list (40).

[0099] In response to a user input corresponding to the action icon (411), the electronic device (101) may provide information related to the first item (410). For example, in response to a user input corresponding to the action icon (411), the electronic device (101) may provide a first user interface capable of receiving an additional input from the user, provide a second page displaying information about similar items related to the first item (410), or provide other information about the first item (410). The other information about the first item (410) may include at least some of information about purchase history, information about recent purchase history, price information, and information about prices at past purchases, all of which correspond to the first item (410). In one embodiment, the user's additional input may include a request to manage a list of the first items. For example, the electronic device (101) may delete a first item (410) from a first item list (40) based on an input corresponding to a first user interface or action icon (411).

[0100] In response to a user input corresponding to the search icon (412), the electronic device (101) may search for similar items corresponding to the first item (410). For example, in response to a user input for the search icon (412), the electronic device (101) may provide a second page including a second list of items, the second list including one or more items related to the first item (410).

[0101] In response to a user input corresponding to the shopping cart icon (413), the electronic device (101) can add a first item (410) to the shopping cart. In response to a user input adding the first item (410) to the shopping cart, the electronic device (101) can add the first item (410) to the shopping cart list.

[0102] In one embodiment, the first page (400) may include one or more user interfaces (411, 412, 413, 421, 422, 423) for receiving a request input corresponding to an item included in the first list. Referring to FIG. 4, the first page (400) may include an action icon (421), a search icon (423), and an out-of-stock icon (422) corresponding to a second item (420) included in the first item list (40). For example, some of the one or more items included in the first item list (40) may be out-of-stock. When an item (e.g., the second item (420)) is out-of-stock, the electronic device (101) may delete the second item (420) from the first item list (40), or may display a user interface corresponding to the second item (420) differently from when the item is not out-of-stock. For example, when displaying information about a second item (420) that is out of stock, the electronic device (101) may display an out of stock icon (422) or a message (421) indicating an out of stock status in at least a portion of the first item list (40) corresponding to the second item (420). In one embodiment, the out of stock icon (422) may be displayed in an area corresponding to a search icon (423) so as to guide the user to a search icon (423) so that the user can search for an item associated with the second item (420).

[0103] FIG. 5 and FIG. 6 are diagrams showing a first user interface according to one embodiment of the present disclosure.

[0104] The first user interface (500), which will be described with reference to FIGS. 5 and 6, may be displayed on at least a portion of the first page (400). In one embodiment, one or more interfaces (500) or pages displayed based on user input corresponding to at least a portion of the first page (400) may be displayed on at least a portion of the first page (400). The first user interface (500) may be provided in response to an input corresponding to a first item (410) included in the first list (40), for example, as described with reference to FIG. 4. For example, the first user interface (500) may be provided based on a user input for an action icon (411) corresponding to the first item (410).

[0105] In one embodiment, the first user interface (500) may display information (510) regarding the first item in at least a portion of the first user interface (500). The first user interface (500) may include at least some of information (520) regarding the latest purchase history regarding the first item, a purchase history request icon (530) for requesting purchase history regarding the first item, a search request icon (540) for requesting a search for similar products, and a delete request icon (550) for managing the first item list.

[0106] For example, referring to FIGS. 5 and 6, the first user interface (500) may display information about the timing of the most recent purchase history (520) of a frequently purchased item (e.g., the first item) selected on the first page, such as the phrase “2022.2.1 Purchased Item” in at least some area, or display most recent purchase information (520b) including information about the total number of purchases (520a) and the date of the most recent purchase (“2023.2.19”) and the purchase price information at that time (“4,910 won”), such as “4 purchases”.

[0107] In one embodiment, the electronic device (101) may provide the user with information comparing the current price of a first item to the current price based on the latest purchase information. The electronic device (101) may display comparison information (570) between the current price and past purchase history in at least a portion of the first user interface (500).

[0108] In one embodiment, the electronic device (101) may search for a similar item corresponding to a first item in response to a user input corresponding to a search request icon (540). In one embodiment, the electronic device (101) may receive a first input from a user based on the user input for the search request icon (540). That is, the first input may include a user input for the search icon (540).

[0109] In one embodiment, in response to a user input corresponding to the delete request icon (550), the electronic device (101) may delete a first item from the first item list.

[0110] In one embodiment, the first user interface (500) may include an add to cart icon (580). The electronic device (101) may add a first item to the cart in response to a user input corresponding to the add to cart icon (580).

[0111] In one embodiment, the electronic device (101) may display the first page (400) again in response to a user input for exiting the first user interface (500). In one embodiment, the user input for exiting the first user interface (500) may include a user input corresponding to an external area of ​​the first user interface (500). For example, the user input for exiting the first user interface (500) may include a user input corresponding to an external area of ​​the first user interface (500), i.e., an area of ​​at least a portion of the first page (400) that does not overlap with the first user interface (500). In one embodiment, the user input for exiting the first user interface (500) may include a user input corresponding to a close icon (560). In one embodiment, the user input for exiting the first user interface (500) may include a swipe input or a drag input corresponding to at least a portion of the first user interface (500). For example, when the electronic device (101) receives a swipe input or drag input in the downward, upward, left, or right directions from the user in some area or some area of ​​the top of the first user interface (500), the electronic device (101) can identify it as an input for leaving the first user interface (500).

[0112] In one embodiment, the first user interface (500) may be provided in the form of a bottom sheet or a pop-up window. Accordingly, the first user interface (500) may be displayed so as to overlap at least a portion of the first page (400).

[0113] FIG. 7 is a flowchart showing detailed operations of the operation of providing a second page, described with reference to FIG. 3.

[0114] FIG. 7 is a flowchart illustrating detailed operations of the operation (S330) for providing a second page, as described with reference to FIG. 3. Operation S700 of FIG. 7 may be at least a part of the operation (S330) for providing a second page. The operations illustrated in FIG. 7 will now be described in detail.

[0115] The electronic device (101) can determine one or more similar items similar to the first item (S710).

[0116] The electronic device (101) can determine one or more similar items corresponding to the first item, included in the first item list, in response to the first input described with reference to FIG. 3.

[0117] Similar items may include items that have similar properties to the first item or that correspond to at least a portion of the item information of the first item. For example, a similar item may be determined from among one or more items that are of the same product type as the first item or are mapped to a similar product type. Similar items may be determined based on information about the first item. For example, based on the category information, price information, unit price information, brand information, and information about the corresponding user group of the first item, the electronic device (101) may determine one or more similar items corresponding to the first item.

[0118] In one embodiment, the electronic device (101) may determine similar items based on at least some or a combination of one or more conditions. The one or more conditions may include at least some of a first condition regarding product options, a second condition regarding price, a third condition regarding unit price, a fourth condition regarding brand, and a fifth condition regarding item attributes. In one embodiment, the one or more conditions for determining similar items may be determined to be satisfied based on item information of a first item corresponding to each condition and item information of an item (e.g., a candidate item for a similar item) that is a target for checking whether the condition is satisfied.

[0119] For the first condition, satisfaction may be determined based on product options. The electronic device (101) may determine an item that satisfies the first condition as a similar item to the first item. The condition regarding product options may be satisfied if the product is the same as the first item or if the item includes different options. The product options may include, for example, information regarding the unit selling price, unit selling capacity, and unit selling quantity of the item. The electronic device (101) may search for one or more items among a plurality of items handled by an e-commerce service that include the same product information as the first item, and determine one or more items among these that include different option information as similar items to the first item. In one embodiment, the electronic device (101) may determine at least some items that are the same product as the first item and include different options by further applying at least some of the second to fifth conditions as similar items to the first item.

[0120] For the second condition, satisfaction may be determined based on the item's price information. The electronic device (101) may determine an item that satisfies the second condition as a similar item to the first item. In this case, the item's price information may be the item's minimum selling price. The electronic device (101) may determine a similar item based on a price corresponding to the item's sales unit. The electronic device (101) may determine an item that has a price similar to the first item, i.e., a price that differs within a specified range from the price of the first item, as a similar item to the first item. In this case, the electronic device (101) may determine that the second condition is satisfied only when at least some additional conditions are satisfied. For example, the target item, i.e., the candidate item, for which the second condition for similar items is to be determined, may share at least some attributes with the first item, or may have at least some attributes similar to the first item. For example, the candidate item may be an item that falls within a category or product type that is identical or similar to the first item. In one embodiment, the electronic device (101) may determine, among candidate items, an item with a lower sales unit price than the first item as a similar item. In one embodiment, the electronic device (101) may determine priorities among candidate items in the order in which the sales unit price is lower than the first item, and may determine similar items based on the priorities, or determine the display order among similar items, the order in which similar items are to be determined as similar items, etc.

[0121] For the third condition, satisfaction can be determined based on the unit price information of the item. The electronic device (101) can determine an item that satisfies the third condition as a similar item to the first item. In this case, the unit price information of the item may be a unit price corresponding to the capacity unit of the item. For example, if an item is sold in units of three, the unit capacity is '3', but the capacity unit is 'unit', so the unit price may mean 'price per unit'. For another example, if the sales unit of an item is 2.3L, that is, the item may be sold with a minimum capacity of 2.3L, but the minimum unit price corresponding to the capacity may mean 'price per 10ml'. The electronic device (101) can determine a similar item based on the unit price corresponding to the specified minimum capacity unit of the item. The electronic device (101) can determine an item having a unit price similar to the first item, that is, a price that differs within a specified range from the unit price of the first item, as a similar item to the first item. At this time, the electronic device (101) may determine that the third condition is satisfied only when at least some conditions are further satisfied. For example, the target item, i.e., the candidate item, for checking whether the third condition for similar items is satisfied may share at least some properties with the first item, or may have at least some properties similar to them. For example, the candidate item may be an item that corresponds to a category or product type that is identical or similar to the first item. In one embodiment, the electronic device (101) may determine priorities among the candidate items in the order in which the unit price corresponding to the capacity is lower than that of the first item, and may determine similar items based on the priorities, or determine the display order among similar items, the order in which similar items are to be determined preferentially, etc.

[0122] For the fourth condition, satisfaction may be determined based on the brand of the item. The electronic device (101) may determine an item satisfying the fourth condition as a similar item to the first item. The condition regarding the brand may be satisfied if the item includes the same brand information as the first item, but includes different options or is of a different product type. The brand information may include, for example, information regarding the manufacturer or supplier of the item. The electronic device (101) may search for one or more items including the same brand as the first item among a plurality of items handled by the e-commerce service, and determine one or more items among these items including different product types or option information as similar items to the first item. In one embodiment, the electronic device (101) may determine at least some items, determined by further applying at least some of the first, third, or fifth conditions, of one or more items of the same brand as the first item and including different product types or different options, as similar items to the first item.

[0123] For the fifth condition, satisfaction may be determined based on the attributes of the item. The electronic device (101) may determine an item satisfying the fifth condition as a similar item to the first item. The condition regarding the attributes of the item may be satisfied if the item includes attribute information identical or similar to the first item. The attribute information may be determined based on the category information of the item. The electronic device (101) may determine satisfaction of the fifth condition based on the identical or similar category information. In one embodiment, the attribute information may include one or more attributes corresponding to the category. For example, the attribute information may include a relative capacity attribute, a usage environment, the gender of the purchasing customer, the age group of the purchasing customer, the purchasing tendency of the purchasing customer, size, color, whether the product is seasonal, etc. For example, if the product type of the item is 'milk', it may belong to the food or beverage category, and may include an attribute related to the relative capacity, such as a 'large capacity' attribute, depending on the item. An electronic device (101) may search for one or more items among a plurality of items handled by an e-commerce service that have identical or similar attributes to a first item, and determine one or more of these items as similar items to the first item. In one embodiment, the electronic device (101) may determine at least some items that have identical attributes to the first item and are determined by further applying at least some of the first to fourth conditions as similar items to the first item.

[0124] The electronic device (101) can provide a second page by including one or more determined similar items in a second item list (S720).

[0125] In one embodiment, the electronic device (101) may generate a second item list including one or more similar items determined at least in part based on the item information of the first item. The electronic device (101) may provide a second page including the second item list to the user.

[0126] FIG. 8A, FIG. 8B, and FIG. 8C are diagrams showing a second page according to one embodiment of the present disclosure.

[0127] FIG. 9 is a drawing showing a third page according to one embodiment of the present disclosure.

[0128] Referring to FIGS. 8A, 8B and 8C, the second page (900) may be displayed in at least a portion of the first page (400).

[0129] In one embodiment, one or more interfaces or pages (800) displayed based on user input corresponding to at least a portion of a first page (400) may be displayed in at least a portion of the first page (400). The second page (800) may be provided in response to, for example, an input corresponding to a first item (410) included in a first list (40), as described with reference to FIG. 4 , or a user input for at least a portion of a first user interface (500), as described with reference to FIGS. 5A and 5B . For example, the second page (800) may be provided based on a user input for an action icon (411) corresponding to the first item (410). Alternatively, the second page (800) may be provided based on a user input for a search icon (412) included in the first page (400), as corresponding to the first item (410). Alternatively, for example, a second page (800) may be provided based on a user input to a search request icon (540) included in the first user interface (500).

[0130] Referring to FIGS. 8A and 8B , the second page (800) may display information regarding a first item that serves as a search criterion for similar items in at least a portion of the first area (e.g., the first area (810)). Referring to FIGS. 8A and 8B , by displaying information regarding the first item in the first area (810), the user's attention may not be excessively distracted by information regarding similar items to the first item that the user is currently browsing and that are currently displayed in the second page (800). In one embodiment, the first area (810) may include a shopping cart icon (811) corresponding to the first item.

[0131] Referring to FIGS. 8A, 8B, and 8C, the second page (800) may display information (820, 840, 820) regarding one or more similar items. That is, the second page (800) may include a list of second items in at least a portion of the area.

[0132] In one embodiment, the second page (800) may display information about one or more items included in the second item list based on a scroll input or a drag input. For example, referring to FIG. 8A, based on a left-right scroll input on the second page (800), the second page (800) may further sequentially display items displayed in the second item list. For example, referring to FIG. 8B or FIG. 8C, based on a vertical scroll input on the second page (800), the second page (800) may further sequentially display items displayed in the second item list.

[0133] In one embodiment, the second page (800) may include an add to cart icon (821) corresponding to a similar item. In response to a user input corresponding to the add to cart icon (821), the electronic device (101) may add a corresponding similar item (e.g., the second item (820)) to the cart.

[0134] In one embodiment, the second item list provided on the second page (800) may include detailed similar item list areas (840, 850, 860). The detailed similar item list may be a list of one or more items classified by criteria for determining similar items. For example, referring to FIGS. 8B and 8C , examples of a first detailed list (840) of similar items determined based on a price condition, a second detailed list (850) of similar items determined based on a brand condition, and a third detailed list (860) of similar items determined based on an option condition are shown. The second page (800) may include additional search interfaces (841, 851) corresponding to each of the detailed similar item lists (840, 850). The electronic device (101) may provide a third page including an additional search item list by condition in response to a user input corresponding to the additional search interfaces (841, 851). Referring to FIGS. 8B and 8C , the detailed similar item list displayed for each condition may display a specified number of items. At this time, the electronic device (101) may additionally display similar items corresponding to each condition based on a drag or swipe input in a specified direction (e.g., left and right) in the detailed similar item list area (840, 850). Alternatively, the electronic device (101) may perform an additional search for similar items corresponding to each of the additional search interfaces (841, 851) in response to a user input corresponding to the additional search interface (841, 851). The electronic device (101) may provide a list of additional search items as a result of the additional search through a third page. For example, in the case of one or more similar items (81, 82, 83, 84) selected based on option information corresponding to the first item (80), four items may be displayed at a time.A user may perform an additional search request to request information about similar items determined based on additional criteria. For example, referring to FIG. 9 , FIG. 8B illustrates an example of a third page (900) provided in response to a user input for an additional search interface (841) corresponding to a detailed similar item list (840) selected based on price information. The third page may include information about one or more additionally searched similar items (910) and may include a shopping cart icon (911) and a close icon (920).

[0135] In one embodiment, the electronic device (101) may display the first page (400) again in response to a user input for exiting the second page (800). In one embodiment, the user input for exiting the second page (800) may include a user input corresponding to an external area of ​​the second page (800). For example, the user input for exiting the second page (800) may include a user input corresponding to an external area of ​​the second page (800), i.e., an area of ​​at least a portion of the first page (400) that does not overlap with the second page (800). In one embodiment, the user input for exiting the second page (800) may include a user input corresponding to a close icon (830) of the second page (800). In one embodiment, the user input for exiting the second page (800) may include a swipe input or a drag input corresponding to at least a portion of the second page (800). For example, when the electronic device (101) receives a swipe input or drag input in the downward, upward, left, or right directions from the user in some area or some area at the top of the second page (800), the electronic device (101) can identify it as an input for leaving the second page (800).

[0136] In one embodiment, the second page (800) may be provided in the form of a bottom sheet or a pop-up window. Accordingly, the second page (800) may be displayed so as to overlap at least a portion of the first page (400).

[0137] In one embodiment, the electronic device (101) may display the first page (400) again in response to a user input for exiting the third page (900). In one embodiment, the user input for exiting the third page (900) may include a user input corresponding to an external area of ​​the third page (900). For example, the user input for exiting the third page (900) may include a user input corresponding to an external area of ​​the third page (900), i.e., an area of ​​at least a portion of the first page (400) that does not overlap with the third page (900). In one embodiment, the user input for exiting the third page (900) may include a user input corresponding to a close icon (920) of the third page (900). In one embodiment, the user input for exiting the third page (900) may include a swipe input or a drag input corresponding to at least a portion of the third page (900). For example, when the electronic device (101) receives a swipe input or drag input in the downward, upward, left, or right directions from the user in some area of ​​the third page (900) or some area at the top, it can identify it as an input for leaving the third page (900).

[0138] In one embodiment, the third page (900) may be provided in the form of a bottom sheet or a pop-up window. Accordingly, the third page (900) may be displayed so as to overlap at least a portion of the first page (400).

[0139] FIG. 10 is a flowchart illustrating a method for providing a detailed description page of a first item according to one embodiment of the present disclosure.

[0140] The method disclosed in FIG. 10 can be understood as a series of operations that provide a detailed description page of a frequently purchased item (e.g., the first item) to a user using e-commerce. The operations illustrated in FIG. 10 are described in detail below.

[0141] The electronic device (101) can provide a first page including a first item list (S1010).

[0142] The electronic device (101) may provide a first page to the user. The first page may include at least a first item list in part.

[0143] In one embodiment, the first item list may include one or more items. The one or more items included in the first item list may include one or more frequently purchased items corresponding to the user. Operation S1010 may include at least a portion of operation S310 of providing a first page, as described with reference to FIG. 3.

[0144] The electronic device (101) may receive a second input (S1020). The second input may be a user input requesting information regarding a first item. The first item may be at least a portion of one or more items included in a first item list. In other words, the first item may include frequently purchased items corresponding to the user.

[0145] Information about the first item may include detailed information about the first item. For example, the detailed information about the first item may include information about the item's name, price, attributes, and capacity. The detailed information about the first item may include descriptive information about the first item. The descriptive information may include data in formats such as text, images, audio, and video, and may include descriptions of various characteristics related to the first item.

[0146] The electronic device (101) can provide a detailed description page of the first item (S1030). The detailed description page of the first item can include detailed information about the first item.

[0147] In one embodiment, the electronic device (101) may provide a user with a detailed description page of a first item. The detailed description page may display detailed information corresponding to the first item. The electronic device (101) may provide the detailed description page of the first item based on a user input requesting the provision of the detailed description page of the first item.

[0148] In one embodiment, the electronic device (101) may provide a detailed description page of the first item to the user in response to a second input. That is, the second input may include an input requesting provision of a detailed description page corresponding to the first item.

[0149] The electronic device (101) can provide the first page again in response to a user input to exit the detailed description page (S340).

[0150] The electronic device (101) may receive an input from the user to exit the detailed description page. For example, the user may desire to exit the detailed description page after browsing detailed information about a first item displayed on the detailed description page. Based on the user input to exit the detailed description page, the electronic device (101) may provide the first page again. For example, if the first page is provided on at least a portion of the main page or the user's personalized page (e.g., "My Page") provided by an e-commerce service, if the user navigates from the first page to the detailed description page to browse item information and then returns to the main page or personalized page upon leaving the detailed description page, the user's attention may be diverted from frequently purchased items provided on the first page. Alternatively, the user may navigate from the first page to the detailed description page to browse item information and then exit the detailed description page to request a search page to search for information about another related item. In this case, if the main page or a search page is immediately provided to the user without going through the first page, the user's attention may be diverted from the frequently purchased items. In this case, rather than ultimately purchasing an item based on information about frequently purchased items, the user may search for information about various other items. As a result, the user may proceed with a purchase based on the search results of various other items searched for, but this frequently does not lead to the purchase of any items, and the user's attention is simply distracted, resulting in the user ending their use of the service.Accordingly, in response to receiving a request to exit the detailed description page, the electronic device (101) can prevent the user's attention from being distracted from information about frequently purchased items by providing the user with the first page again, thereby increasing the probability of the user purchasing the item, and reducing user fatigue due to excessive provision of item-related information.

[0151] FIG. 11A and FIG. 11B are diagrams showing a detailed description page of an item according to one embodiment of the present disclosure.

[0152] Referring to FIGS. 11a and 11b, the detailed description page (1100) may be displayed in at least a portion of the first page (400).

[0153] In one embodiment, one or more interfaces or pages (1100) displayed based on user input corresponding to at least a portion of a first page (400) may be displayed in at least a portion of the first page (400). The detailed description page (1100) may be provided in response to, for example, an input corresponding to a first item (410) included in a first list (40), as described with reference to FIG. 4, or a user input for at least a portion of a first user interface (500), as described with reference to FIGS. 5A and 5B. For example, the detailed description page (1100) may be provided based on a user input for an action icon (411) corresponding to the first item (410). Alternatively, the detailed description page (1100) may be provided based on a user input for an area related to information (510) about the first item included in the first user interface (500), as described with reference to FIGS. In one embodiment, the detailed description page (1100) may be a detailed description page regarding a similar item selected from the second item list. For example, in the second page (800) described with reference to FIGS. 8A to 8C , a detailed description page for a similar item may be provided in response to a user input selecting one of the similar items (e.g., the second item (820)). Below, the detailed description page (1100) will be described based on the first item.

[0154] In one embodiment, the detailed description page (1100) may include a product information area (1110). The product information area (1110) may include an expansion icon (1111). In one embodiment, the product information area (1110) may be expanded in response to a user input corresponding to the expansion icon (1111). The product information area (1110) may display detailed information about an item, and further detailed information about the item may be displayed in the expanded product information area in response to a user input corresponding to the expansion icon (1111).

[0155] In one embodiment, the detailed description page (1100) may include similar item areas (1120, 1150, 1160). The detailed description page (1100) may display a similar item list (e.g., a second item list) in at least some areas (1120, 1150, 1160). In one embodiment, the electronic device (101) may display only a list corresponding to some items in the second item list in the similar item area based on the user's purchase history. For example, if the user or another user has a history of purchasing similar items of frequently purchased items in the past, the electronic device (101) may identify similar item determination conditions preferred by the user. The electronic device (101) may determine items to be displayed in the similar item areas (1120, 1150, 1160) based on one or more conditions identified as similar item determination conditions preferred by the user. Each similar item area (1120, 1150, 1160) may include an additional search interface (1151). A user may additionally perform an additional search request to request information regarding additional similar items determined based on the same criteria as the similar item determination criteria. For example, referring to FIG. 11b , in a list of "products in similar price ranges" (1150), i.e., a list of similar items determined based on price criteria, a user may perform an input via the additional search interface (1151) to request information regarding additional similar items based on price criteria. In this case, the third page (900) described with reference to FIG. 9 may be provided.

[0156] In one embodiment, the detailed description page (1100) may include a detailed information request icon (1130). The detailed description page (1100) may include detailed description information corresponding to a frequently purchased item. In this case, since the user already has a purchase history for the item, there may be less need to provide all information related to the item. The electronic device (101) may preferentially provide only the specified description information through the detailed description page (1100) and provide more detailed item information in response to a user input corresponding to the detailed information request icon (1130).

[0157] In one embodiment, the detailed description page (1100) may include an add to cart icon (1140). The electronic device (101) may add a first item to the cart in response to a user input corresponding to the add to cart icon (1140).

[0158] In one embodiment, the electronic device (101) may display the first page (400) again in response to a user input for exiting the detailed description page (1100). In one embodiment, the user input for exiting the detailed description page (1100) may include a user input corresponding to an external area of ​​the detailed description page (1100). For example, the user input for exiting the detailed description page (1100) may include a user input corresponding to an external area of ​​the detailed description page (1100), i.e., an area of ​​at least a portion of the first page (400) that does not overlap with the detailed description page (1100). In one embodiment, the user input for exiting the detailed description page (1100) may include a user input corresponding to a close icon (1150). In one embodiment, the user input for exiting the detailed description page (1100) may include a swipe input or a drag input corresponding to at least a portion of the detailed description page (1100). For example, when the electronic device (101) receives a swipe input or drag input in the downward, upward, left, or right directions from the user in some area or some area at the top of the detailed description page (1100), it can identify it as an input for leaving the detailed description page (1100).

[0159] In one embodiment, the detailed description page (1100) may be provided in the form of a bottom sheet or a pop-up window. Accordingly, the detailed description page (1100) may be displayed so as to overlap at least a portion of the first page (400).

[0160] In the flowcharts according to the present disclosure, each step of the method or algorithm is described in a sequential order. However, the steps may be performed in any order that can be arbitrarily combined, in addition to being performed sequentially. The description of the flowcharts or flowcharts of the present disclosure does not exclude changes or modifications to the method or algorithm, and does not imply that any step is essential or desirable. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some of the steps may be omitted, or other steps may be added.

[0161] Various embodiments according to the present disclosure may be implemented as software on a machine-readable storage medium. The software may be software for implementing various embodiments described in the present disclosure. The software may be inferred from various embodiments described in the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be a program including machine-readable instructions (e.g., instructions, codes, or code segments). The device may be a device capable of operating according to instructions called from a storage medium, such as a computer. In one embodiment, the device may be a computing device according to various embodiments described in the present disclosure. In one embodiment, the processor of the device may execute the called instructions, causing components of the device to perform functions corresponding to the instructions. The storage medium may refer to any type of recording medium that stores data and can be read by the device. The storage medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, etc. In one embodiment, the storage medium may be implemented in a distributed form, such as in a network-connected computer system. In this case, the software may be distributed, stored, and executed in the computer system. In another embodiment, the storage medium may be a non-transitory storage medium. A non-transitory storage medium refers to a tangible medium that exists regardless of whether data is stored semi-permanently or temporarily, and does not include signals that are transmitted transitively.

[0162] While the technical concepts of the present disclosure have been described through various embodiments, it should be understood that the technical concepts of the present disclosure encompass various substitutions, modifications, and variations that can be made within the scope of those skilled in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and variations are encompassed within the scope of the appended claims.

Claims

1. In a method performed by an electronic device, A step of providing a first page including a first list of items determined based on a user's purchase history, wherein the first list of items includes one or more frequently purchased items corresponding to the user; A step of receiving a first input from the user requesting information about an item associated with a first item included in the first item list; In response to the first input, providing a second page including a list of second items associated with the first item; and A method comprising the step of providing the first page again in response to the user's input for leaving the second page.

2. In paragraph 1, In response to a second input requesting detailed information of a first item received from the user, a step of providing a detailed description page of the first item; and A method comprising the step of providing the first page again in response to the user's input for exiting the detailed description page of the first item.

3. In paragraph 2, The step of providing a detailed description page of the above first item is: A method further comprising the step of displaying information about one or more similar items similar to the first item, determined based on information about the first item, in at least a portion of the detailed description page of the first item.

4. In paragraph 2, The detailed description page of the above first item is: A method provided in the form of a bottom-sheet or pop-up window provided in at least a portion of the first page.

5. In paragraph 1, The step of providing the above second page is: A step of determining one or more similar items similar to the first item based on information about the first item; and A method comprising the step of providing the second page by including one or more similar items determined above in the second item list.

6. In paragraph 5, The step of determining one or more similar items above comprises: A method comprising a step of determining the one or more similar items based on at least one of a first condition regarding a product option corresponding to the first item, a second condition regarding a price corresponding to the first item, a third condition regarding a unit price corresponding to the first item, a fourth condition regarding a brand corresponding to the first item, and a fifth condition regarding an attribute corresponding to the first item.

7. In paragraph 6, The step of providing the above second page is: A method further comprising the step of sorting each of the one or more similar items in response to each condition corresponding to each of the one or more similar items in the second item list.

8. In paragraph 6, The step of providing the above second page is: Providing an additional search interface for receiving additional search inputs based on each condition corresponding to each of the one or more similar items; In response to a user input corresponding to the additional search interface, providing a third page including a list of additional search items by condition; and A method comprising the step of providing the first page again in response to the user's input for leaving the third page.

9. In paragraph 5, In at least some area of ​​the second page, receiving a selection input corresponding to a second item among the one or more similar items; and A method further comprising the step of providing a detailed description page of the second item in response to the selection input.

10. In paragraph 9, A method comprising the step of providing the first page again in response to a user input received from the user to exit the detailed description page of the second item.

11. In paragraph 1, A method wherein the second page includes a first area displaying item information of the first item at least in part.

12. In paragraph 1, The above second page, A method provided in the form of a bottom-sheet or pop-up window provided in at least a portion of the first page.

13. In paragraph 1, The step of receiving a first input corresponding to the first item comprises: A step of providing a first user interface for receiving the first input in response to a user's selection input corresponding to the first item; and A method comprising the step of receiving the first input based on a user input corresponding to the first user interface.

14. In paragraph 13, The above first user interface, A method comprising at least some of: a first input interface for receiving the first input, information about the latest purchase history of the user corresponding to the first item; a second input interface for receiving a user input for managing the first item list; and a third input interface for receiving a user input for requesting order history corresponding to the first item.

15. In paragraph 1, The step of providing the above first page is: In the first item list, a step of identifying a third item that is out of stock; and A method comprising the step of providing a second user interface for searching for similar items corresponding to the third item in at least a portion of the first page corresponding to the third item.

16. In electronic devices, One or more processors, comprising one or more memories storing instructions executed by the one or more processors; An electronic device, wherein when the instructions are executed by the one or more processors, the one or more processors are configured to execute a method according to any one of claims 1 to 15.

17. In a non-transitory computer-readable recording medium, instructions are recorded that cause one or more processors to perform an operation when executed by one or more processors. A non-transitory computer-readable recording medium, wherein the instructions are configured to cause the one or more processors to execute a method according to any one of claims 1 to 15.

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