Page presentation method and apparatus, and device and storage medium
By displaying target optimization pages and optimization controls on the e-commerce platform, merchants can quickly identify and optimize unfinished display items, solving the problem of low conversion rate for merchants when displaying item information, and achieving more efficient optimization and better user experience.
Patent Information
- Application Number
- PCT/CN2024/139565
- Authority / Receiving Office
- WO · WO
- Patent Type
- Applications
- Current Assignee / Owner
- Priority Date
- 2023-12-29
- Filing Date
- 2024-12-16
- Publication Date
- 2025-07-03
AI Technical Summary
In the prior art, merchants lack effective optimization methods when displaying item information in e-commerce platforms, resulting in low item conversion rate, especially for merchants with insufficient experience, it is impossible to improve user experience.
Provide a page display method, which determines the target object to be optimized by responding to object optimization trigger operations, and displays the target optimization page, including the optimization target item and the current completion identification information, and uses optimization controls to optimize the unfinished identification information.
It improves the optimization efficiency and optimization sufficiency of the display method, improves the conversion rate of items, simplifies the merchant optimization process, and improves the user experience.
Smart Images

Figure CN2024139565_03072025_PF_FP_ABST
Abstract
Description
Page display method, device, equipment and storage medium
[0001] CROSS-REFERENCE TO RELATED APPLICATIONS
[0002] This application claims the benefit of Chinese Patent Application No. 202311868803.4, filed on December 29, 2023. The entire teachings of the above application are incorporated herein by reference. Technical Field
[0003] The embodiments of the present disclosure relate to computer technology, and more particularly to a page display method, apparatus, device, and storage medium. Background Art
[0004] With the rapid development of computer technology, merchants can use one or more methods to display product information, increasing the diversity of online shopping. Currently, merchants often rely on their own experience to optimize display methods on e-commerce platforms to encourage purchases and increase product conversion rates. However, this approach is only suitable for experienced merchants. Most merchants lack experience and are unable to effectively optimize, resulting in an ineffective improvement in product conversion rates and a reduced user experience. Summary of the Invention
[0005] The present disclosure provides a page display method, apparatus, device and storage medium to enable users to perform comprehensive optimization more quickly and conveniently, effectively improving the optimization efficiency and optimization adequacy of the display method.
[0006] In a first aspect, an embodiment of the present disclosure provides a page display method, including:
[0007] In response to an object optimization trigger operation, determining a target object to be optimized, wherein the target object refers to a target display mode for displaying item information;
[0008] Displaying a target optimization page corresponding to the target object, the target optimization page including at least one optimization target item of the target object under at least one optimization dimension and current completion identification information corresponding to the optimization target item, wherein the current completion identification information is determined based on current configuration information of the target object;
[0009] An optimization control corresponding to the optimization target item with unfinished identification information is displayed in the target optimization page, so that the optimization target item with unfinished identification information is optimized through the optimization control.
[0010] In a second aspect, an embodiment of the present disclosure further provides a page display device, comprising:
[0011] a target object determination module, configured to determine a target object to be optimized in response to an object optimization trigger operation, wherein the target object refers to a target display mode for displaying item information;
[0012] a target optimization page display module, configured to display a target optimization page corresponding to the target object, the target optimization page including at least one optimization target item of the target object under at least one optimization dimension and current completion identification information corresponding to the optimization target item, wherein the current completion identification information is determined based on current configuration information of the target object;
[0013] An optimization control display module is used to display the optimization control corresponding to the optimization target item with unfinished identification information in the target optimization page, so as to optimize the optimization target item with unfinished identification information through the optimization control.
[0014] In a third aspect, an embodiment of the present disclosure further provides an electronic device, the electronic device comprising:
[0015] one or more processors;
[0016] a storage device for storing one or more programs,
[0017] When the one or more programs are executed by the one or more processors, the one or more processors implement the page display method as described in any of the embodiments of the present disclosure.
[0018] In a fourth aspect, an embodiment of the present disclosure further provides a storage medium comprising computer-executable instructions, which, when executed by a computer processor, are used to execute a page display method as described in any one of the embodiments of the present disclosure.
[0019] In an embodiment of the present disclosure, a target object to be optimized is determined in response to an object optimization trigger operation, where the target object refers to a target display method for displaying item information; a target optimization page corresponding to the target object is displayed, where the target optimization page includes at least one optimization target item of the target object under at least one optimization dimension and current completion identification information corresponding to the optimization target item, wherein the current completion identification information is determined based on the current configuration information of the target object, and an optimization control corresponding to the optimization target item with unfinished identification information is displayed in the target optimization page, so as to optimize the optimization target item with unfinished identification information through the optimization control. By displaying the target optimization page, the user can quickly learn about all target items that currently need to be optimized based on the at least one optimization target item under at least one optimization dimension displayed and the corresponding current completion identification information, thereby prompting the user to perform comprehensive optimization, and can quickly perform optimization processing through the optimization control, effectively improving the optimization efficiency and optimization adequacy of the display method, thereby improving the item conversion rate. BRIEF DESCRIPTION OF THE DRAWINGS
[0020] The above and other features, advantages, and aspects of the various embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale.
[0021] FIG1 is a flow chart of a page display method provided by an embodiment of the present disclosure;
[0022] FIG2 is an example diagram of an optimized page corresponding to a live broadcast according to an embodiment of the present disclosure;
[0023] FIG3 is an example diagram of an optimized page corresponding to a display window according to an embodiment of the present disclosure;
[0024] FIG4 is a flow chart of another page display method provided by an embodiment of the present disclosure;
[0025] FIG5 is an example diagram of another optimized page corresponding to a live broadcast according to an embodiment of the present disclosure;
[0026] FIG6 is an example diagram of an optimized page corresponding to another display window according to an embodiment of the present disclosure;
[0027] FIG7 is a structural diagram of a page display device provided by an embodiment of the present disclosure;
[0028] FIG8 is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION
[0029] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.
[0030] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.
[0031] As used herein, the term "including" and its variations are open-ended, i.e., "including but not limited to." The term "based on" means "based, at least in part, on." The term "one embodiment" means "at least one embodiment," the term "another embodiment" means "at least one additional embodiment," and the term "some embodiments" means "at least some embodiments." Other terms are defined in the following description.
[0032] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.
[0033] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, they should be understood as "one or more".
[0034] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.
[0035] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.
[0036] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.
[0037] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.
[0038] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.
[0039] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) must comply with the requirements of relevant laws, regulations and relevant provisions.
[0040] Figure 1 is a flow chart of a page display method provided by an embodiment of the present disclosure. The embodiment of the present disclosure is applicable to the case of optimizing pages of display objects. The method can be executed by a page display device, which can be implemented in the form of software and / or hardware. Optionally, it can be implemented by an electronic device, which can be a mobile terminal, a PC or a server, etc.
[0041] As shown in Figure 1, the page display method specifically includes the following steps:
[0042] S110 . In response to an object optimization triggering operation, determining a target object to be optimized, where the target object refers to a target display method for displaying item information.
[0043] An object can refer to any display method for displaying item information. It can also refer to a method for users to purchase items. For example, an object can refer to, but is not limited to, live broadcasts, showcases, videos, or graphics. Live broadcasts involve a host displaying item information within a livestream, allowing viewers to purchase the displayed items. A showcase is a trigger control used to display an item page. For example, displaying a showcase control on a user's homepage allows other users viewing that user's homepage to click on it, triggering the display of the associated item page. This item page displays information about all available items, allowing users to purchase the displayed items on that page. A video can be a video that carries item links, allowing users to click on the item links while watching the video to display the corresponding purchase page, allowing them to purchase the item from that page. Graphics are similar to videos. Graphics can also be graphics that carry item links, allowing users to click on the item links while watching the graphic to display the corresponding purchase page, allowing them to purchase the item from that page. The target object may refer to an object that currently needs to be optimized. The object optimization trigger operation may refer to an operation triggered by a user (such as a merchant) to display an optimized page for the target object.
[0044] Specifically, when there are at least two objects, that is, at least two display methods, as an implementation method, a fixed bar can be displayed on the left side or top of the page, and the optimization trigger control corresponding to each object can be displayed in the fixed bar. The user can select the object that currently needs to be optimized based on the needs, and can trigger the object optimization trigger operation by clicking the optimization trigger control corresponding to the object. At this time, the object can be determined as the target object to be optimized, that is, the object selected by the user is determined as the target object. As another implementation method, the optimization trigger control corresponding to each object can also be displayed on the homepage of the e-commerce platform, so that the user can also directly perform the object optimization trigger operation on the homepage, such as clicking the optimization trigger control corresponding to the object currently to be optimized, thereby determining the object selected by the user as the target object, so as to jump from the homepage to the target optimization page corresponding to the target object.
[0045] S120. Display a target optimization page corresponding to the target object, where the target optimization page includes at least one optimization target item of the target object under at least one optimization dimension and current completion identification information corresponding to the optimization target item, wherein the current completion identification information is determined based on current configuration information of the target object.
[0046] Among them, the target optimization page can be a page used to display the specific optimization information of the target object. Different objects can correspond to different optimization pages. The optimization dimension can refer to the content at which levels of the target object needs to be optimized. There can be at least one optimization target item under each optimization dimension. The optimization target item can refer to the specific content that the target object needs to optimize. The optimization target item can be a basic item that different merchants need to optimize. In other words, the optimization target items corresponding to different merchants under the same object are the same. The current completion identification information corresponding to each optimization target item can be used to characterize whether each optimization target item is currently completed. For example, the current completion identification information may include: unfinished identification information or completed identification information. Unfinished identification information and completed identification information are two different identification information. The current configuration information of the target object can be the configuration information of the merchant on the target object at the current moment. The current configuration information may include information that the merchant has optimized for the target object.
[0047] Specifically, the current completion identification information corresponding to each optimization target item under each optimization dimension can be determined based on the current configuration information of the target object, and each optimization target item under each optimization dimension of the target object and the corresponding current completion identification information can be displayed in the target optimization page corresponding to the target object. This allows users to quickly know the content that needs to be optimized based on the displayed optimization target items and the corresponding current completion identification information, without the need for manual search based on experience, which greatly improves the user experience.
[0048] S130. Displaying an optimization control corresponding to the optimization target item with unfinished identification information on the target optimization page, so as to optimize the optimization target item with unfinished identification information through the optimization control.
[0049] The optimization control may refer to a control used to trigger an optimization operation. As an implementation, all optimization target items with unfinished identification information on the target optimization page may correspond to an optimization control, allowing unified optimization processing of all currently unfinished optimization target items through this optimization control, thereby improving optimization processing efficiency. For example, in response to the triggering operation of the optimization control, an optimization configuration page for configuring all currently unfinished target optimization items is displayed, allowing optimization configuration of all currently unfinished optimization target items to be performed within this optimization configuration page.
[0050] As another implementation, each optimization target item with an unfinished indicator on the target optimization page can also be assigned a separate optimization control. In other words, each unfinished optimization target item corresponds to an optimization control, allowing each unfinished optimization target item to be optimized individually through its respective optimization control, thereby increasing optimization flexibility. The optimization control allows for rapid optimization of currently unfinished target items, improving both optimization efficiency and adequacy, thereby effectively increasing item conversion rates.
[0051] For example, referring to Figure 2, when the target object is a live broadcast, the preparatory work before the live broadcast can be optimized. The optimization dimensions under the pre-live broadcast preparation can include at least one of the following dimensions: live broadcast item dimension, live broadcast language dimension, live broadcast viewer dimension, and live broadcast follower dimension. Among them, the optimization target items corresponding to the live broadcast item dimension include: adding at least a preset number of items; the optimization target items corresponding to the live broadcast language dimension include: preparing live broadcast explanation copy for the items; the optimization target items corresponding to the live broadcast viewer dimension include: publishing a preview video for the live broadcast; and the optimization target items corresponding to the live broadcast follower dimension include: enabling the function of becoming a follower.
[0052] The livestream item dimension refers to optimizing the adequacy of livestream item preparation. The livestream script dimension refers to optimizing the adequacy of livestream script preparation. The livestream view count dimension refers to optimizing the level of increasing livestream view count, or in other words, optimizing the level of livestream traffic. The livestream follower dimension refers to optimizing the level of increasing the number of livestream followers, or in other words, optimizing the level of increasing the number of livestream fans.
[0053] Optimization objectives for live stream items might include: adding at least a preset number of items, such as "Add at least 10 items" in Figure 2. The "2 / 10" in brackets indicates that two items have been added. By adding sufficient items before the live stream begins, even without a focused explanation, natural conversions can occur, thereby increasing the probability of a successful sale. Optimization objectives for live stream scripts might include: preparing live stream explanations for the items. By referencing popular platform-recommended scripts and preparing sufficient and appropriate explanations, you can improve the conversion rate. Optimization objectives for live stream viewership might include: releasing a trailer video for the live stream. Since high-quality trailer videos can increase overall traffic in the live stream room, releasing a trailer video is essential to warm up the live stream and enhance its effectiveness. Optimization objectives for live stream followers might include: enabling follower functionality, such as enabling a shopping fan map. Effectively managing a fan group can generate more repeat orders for the live stream.
[0054] Exemplarily, referring to FIG3 , when the target object is a showcase, the optimization dimensions under the showcase may include: at least one of the showcase item dimension, the showcase visit volume dimension, and the showcase conversion rate dimension; wherein, the optimization target items corresponding to the showcase item dimension include: at least one of the presence of at least a preset number of items in the showcase and the presence of at least a preset number of newly added items; the optimization target items corresponding to the showcase visit volume dimension include: sharing the showcase items with at least a preset number of users, sharing the showcase items with at least a preset number of follower groups, and configuring the showcase link to at least a preset number of videos; the optimization target items corresponding to the showcase conversion rate dimension include: publishing or updating the showcase item list.
[0055] The display item dimension can refer to optimizing the availability of display items. The display visit volume dimension can refer to optimizing the number of display visits, or traffic. The display conversion rate dimension can refer to optimizing the conversion rate of display items, or conversion rate.
[0056] Optimization targets for the window item dimension can include: at least a preset number of items in the window, such as "at least 20 items in the window" in Figure 3. The "2 / 20" in brackets in Figure 3 indicates that there are already two items in the window. Optimization targets for the window item dimension can also include: at least a preset number of newly added items, such as "at least 2 new items added" in Figure 3. The "0 / 2" in brackets in Figure 3 indicates that no new items have been added to the window. Maintaining sufficient inventory in the window and regularly adding new items can increase the window's visit rate.
[0057] Optimization target items under the showcase visit volume dimension may include: sharing the showcase items with at least a preset number of users, such as "Share the showcase items with at least 5 relatives and friends" in Figure 3, and the "5 / 5" in the brackets means that the showcase items have been shared with 5 relatives and friends. Each sharing with relatives and friends can increase the showcase visit volume. Optimization target items under the showcase visit volume dimension may also include: sharing the showcase items with at least a preset number of follower groups, such as "Share the showcase items with 5 follower groups" in Figure 3, which means sharing the showcase items with 5 fan groups, and the "1 / 5" in the brackets means that the showcase items have been shared with 1 follower group. Each sharing with a fan group can also increase the showcase visit volume. Optimization target items under the showcase visit volume dimension may also include: configuring the showcase link to at least a preset number of videos, such as "Configure the showcase link to 1 video" in Figure 3, which means that a link to the showcase item needs to be configured for 1 video, so as to increase the showcase visit volume through video.
[0058] Optimization objectives for the showcase conversion rate dimension include publishing or updating the showcase item list. High-quality lists can increase the showcase's visit rate, which in turn effectively improves the item conversion rate.
[0059] Exemplarily, based on the verification condition corresponding to the optimization target item, the current configuration information of the target object is verified, and based on the verification result, the current completion identification information corresponding to the optimization target item is determined.
[0060] Among them, the verification condition can be a condition for verifying whether the optimization target item is completed. Different optimization target items correspond to different verification conditions. For example, the verification condition corresponding to the optimization target item "Add at least a preset number of items" under the live broadcast item dimension is: there are a preset number of items in the live broadcast product list. The verification condition corresponding to the optimization target item "Prepare live broadcast explanation copy for the item" under the live broadcast speech dimension is: the item inscription billboard or drawer is exposed. The verification condition corresponding to the optimization target item "Publish a preview video for the live broadcast" under the live broadcast viewing volume dimension is: there is currently a live broadcast preview video that has not been broadcast. The verification condition corresponding to the optimization target item package "Turn on the function of becoming a follower" under the live broadcast follower dimension is: turn on the fan group function. For example: the verification conditions corresponding to the optimization target items "There are at least a preset number of items in the showcase" and "There are at least a preset number of newly added items" under the window item dimension are: the number of window items and the number of new items meet the requirements. For the optimization objectives under the showcase visit volume dimension, the verification conditions for "sharing showcase items with at least a preset number of users," "sharing showcase items with at least a preset number of follower groups," and "configuring showcase links to at least a preset number of videos" can be to share or configure the corresponding number within a week. For the optimization objective under the showcase conversion rate dimension, the verification condition for "publishing or updating the showcase item list" can be to publish or update the selected product configuration at least once within a week.
[0061] Specifically, if it is detected that the current configuration information of the target object does not meet the verification conditions corresponding to a certain optimization target item, the current completion identification information corresponding to the optimization target item is determined to be incomplete identification information. If it is detected that the current configuration information of the target object meets the verification conditions corresponding to a certain optimization target item, the current completion identification information corresponding to the optimization target item is determined to be completed identification information. For example, referring to Figures 2 and 3, a circle with a black dot in it can be used to represent incomplete identification information, and a circle with a check mark in it can be used to represent completed identification information.
[0062] Exemplarily, the display method of the optimization target item with unfinished identification information is different from the display method of the optimization target item with completed identification information. The difference in display method may be a difference in at least one of the display style, display color, and display position. For example, the optimization target item with unfinished identification information can be highlighted, and the optimization target item with completed identification information can be displayed in grayscale, so that the user can more intuitively and quickly know the unfinished optimization target item. Exemplarily, referring to Figures 2 and 3, under each optimization dimension, the optimization target item with unfinished identification information can be displayed first, and then the optimization target item with completed identification information can be displayed, so that the user can pay more attention to the unfinished optimization target item.
[0063] Exemplarily, the target optimization page corresponding to the target object may also include: the current optimization progress corresponding to the target object and the number of optimization target items currently to be completed. Among them, the current optimization progress is determined based on the number of optimization target items currently completed. The current optimization progress can be used to characterize the overall optimization progress of the target object. The current optimization progress may include: to be completed, normal, and sufficient. If the number of currently completed optimization target items is 0, the current optimization progress is determined to be to be completed. If the number of currently completed optimization target items is greater than or equal to 1 and less than the total number of optimization target items, the current optimization progress is determined to be normal. If the number of currently completed optimization target items is equal to the total number of optimization target items, the current optimization progress is determined to be sufficient. For example, referring to Figure 2, the total number of optimization target items during live broadcast is 4, and based on the current completion identification information, the number of currently completed optimization target items is determined to be 3, and the number of currently to-be-completed optimization target items is 1. Then, the current optimization progress under live broadcast is displayed as "normal" and the number of currently to-be-completed optimization target items is 1 on the target optimization page. For another example, referring to Figure 3, the total number of optimization target items in the showcase is 6. Based on the current completion identification information, it is determined that the number of currently completed optimization target items is 2, and the number of currently pending optimization target items is 4. Then, on the target optimization page, the current optimization progress displayed under the showcase is "normal" and the number of currently pending optimization target items is 4. By displaying the current optimization progress and the current number of pending optimization target items corresponding to the target object, the user can be further informed of the overall optimization status of the target object, allowing the user to quickly understand the optimization progress of the target object.
[0064] Exemplarily, at least one optimization tool control corresponding to each optimization dimension can also be displayed on the target optimization page. For example, when the target object is a showcase, the optimization tool controls corresponding to the showcase item dimension under the showcase may include: one-click add controls and product selection cart controls. The optimization tool controls corresponding to the showcase visit volume dimension may include: sharing controls, video showcase dot controls, and showcase same item controls. The optimization tool controls corresponding to the showcase conversion rate dimension may include: theme list controls, showcase red envelope controls, welfare product controls, and featured area controls. By displaying at least one optimization tool control corresponding to each optimization dimension, users can also quickly perform optimization processing under the corresponding optimization dimension by triggering the displayed optimization tool controls, further improving the diversity and flexibility of the optimization methods.
[0065] The technical solution of the embodiment of the present disclosure determines the target object to be optimized in response to the object optimization trigger operation, where the target object refers to the target display method for displaying item information; displays the target optimization page corresponding to the target object, which includes at least one optimization target item of the target object under at least one optimization dimension and the current completion identification information corresponding to the optimization target item, wherein the current completion identification information is determined based on the current configuration information of the target object, and displays the optimization control corresponding to the optimization target item with unfinished identification information in the target optimization page, so as to optimize the optimization target item with unfinished identification information through the optimization control. By displaying the target optimization page, the user can quickly know all the target items that currently need to be optimized based on the at least one optimization target item under at least one optimization dimension displayed and the corresponding current completion identification information, so that the user can be prompted to perform comprehensive optimization, and the optimization process can be quickly performed through the optimization control, which effectively improves the optimization efficiency and optimization adequacy of the display method, thereby improving the item conversion rate.
[0066] Based on the above technical solutions, in response to the triggering operation of the optimization control corresponding to the current optimization target item with unfinished identification information, the optimization configuration page corresponding to the current optimization target item is displayed to perform optimization configuration of the current optimization target item in the optimization configuration page.
[0067] The current optimization target item may refer to the uncompleted target item that the user currently wants to optimize. Each uncompleted optimization target item displayed on the target optimization page corresponds to an optimization control. For example, the optimization control corresponding to "Add at least 10 items" in Figure 2 is the "Add" control. The optimization configuration page may be a page used to configure optimization information for the target object. Different optimization target items may correspond to different optimization configuration pages.
[0068] Specifically, users can trigger optimization operations on the current optimization target item in the displayed target optimization page, such as clicking the optimization control corresponding to the current optimization target item. Based on this trigger operation, the optimization configuration page corresponding to the current optimization target item can be automatically displayed, allowing users to perform corresponding optimization configurations in the optimization configuration page without having to search for the optimization configuration page by themselves, further improving optimization efficiency and optimization experience.
[0069] For example, if the optimization operation is triggered for the optimization target item "Add at least a preset number of items" under the live broadcast item dimension, the live broadcast item addition pop-up layer can be opened. If the optimization operation is triggered for the optimization target item "Prepare live broadcast explanation copy for the item" under the live broadcast speech dimension, the entry page for prompt settings will be opened. If the optimization operation is triggered for the optimization target item "Publish a preview video for the live broadcast" under the live broadcast viewing volume dimension, if the user has the item preview permission, the creation of the preview video page will be opened directly in a new window. If the user does not have the item preview permission, the QR code will be displayed to guide the user to jump to the mobile video sticker preview. If the optimization operation is triggered for the optimization target item "Turn on the function of becoming a follower" under the live broadcast follower dimension, the user will be redirected to the fan group management page.
[0070] For another example: if the optimization operation is triggered for the optimization target item "There are at least a preset number of items in the showcase" under the showcase item dimension, the showcase product management page will be opened in a new window; if the optimization operation is triggered for "There are at least a preset number of newly added items", the added product pop-up layer will be opened in a new window. If the optimization operation is triggered for the optimization target item "Share the showcase items with at least a preset number of users" or "Share the showcase items with at least a preset number of follower groups" under the window visit volume dimension, the sharing QR code will be displayed. If the optimization operation is triggered for "Configure the showcase link to at least a preset number of videos", the short video management page will be opened with the highlighted configuration entrance. If the optimization operation is triggered for the optimization target item "Publish or update the showcase item list" under the showcase conversion rate dimension, the theme list settings page will be opened in a new page.
[0071] Exemplarily, a continue optimization control corresponding to the optimization target item with completed identification information may also be displayed in the target optimization page, so that the optimization target item with completed identification information may be continued to be optimized through the continue optimization control.
[0072] Specifically, referring to Figures 2 and 3, each optimization target item with a completed indicator corresponds to a continue optimization control. For example, the optimization control corresponding to "Prepare live broadcast explanation copy for the item" in Figure 2 is the "Continue Accurate" control. The currently completed optimization target item represents the minimum requirement for the currently completed optimization target item, and further optimization can be performed based on this requirement to further improve the optimization effect.
[0073] Figure 4 is a flowchart illustrating another page display method provided by an embodiment of the present disclosure. In addition to the aforementioned embodiments, the target optimization page of this embodiment further includes at least one optimization suggestion item for the target object under each optimization dimension. Explanations of terms that are identical or corresponding to those in the aforementioned embodiments are omitted here.
[0074] As shown in FIG4 , the page display method specifically includes the following steps:
[0075] S210 : In response to an object optimization triggering operation, determining a target object to be optimized, where the target object refers to a target display method for displaying item information.
[0076] S220. Display the target optimization page corresponding to the target object, which includes at least one optimization target item of the target object under at least one optimization dimension and current completion identification information corresponding to the optimization target item, and at least one optimization suggestion item under each optimization dimension, wherein the current completion identification information is determined based on the current configuration information of the target object, and the optimization suggestion item is determined based on the current configuration information of the target object or the existing behavior information of the target user who uses the target object.
[0077] Among them, the current configuration information may refer to the optimization information that has been configured for the current target object. The target user may refer to the current merchant using the target object. Existing behavior information may refer to the interactive behavior information that the target user has performed on the e-commerce platform. Under each optimization dimension, there may be at least one optimization suggestion item that the target user needs to complete. An optimization suggestion item may refer to content that recommends that the target user optimize the target object. An optimization suggestion item may be a suggestion item that matches the target user. An optimization suggestion item may be an optimization suggestion item independently formulated for a single merchant. In other words, different merchants under the same object may correspond to different optimization suggestions to achieve targeted optimization suggestions and further improve the optimization effect of the display method.
[0078] Specifically, the optimization recommendation items that match the target user under each optimization dimension can be determined based on the current configuration information of the target object or the existing behavior information of the target user of the target object. In addition to displaying each optimization target item and the corresponding current completion identification information under each optimization dimension of the target object in the target optimization page corresponding to the target object, the optimization recommendation items under each optimization dimension can also be displayed, so that users can perform in-depth optimization based on the displayed optimization recommendation items, further improving the object optimization adequacy, and thus further improving the item conversion rate through in-depth optimization.
[0079] S230. Displaying an optimization control corresponding to the optimization target item with unfinished identification information on the target optimization page, so as to optimize the optimization target item with unfinished identification information through the optimization control.
[0080] For example, referring to Figure 5, when the target object is live broadcast, the optimization suggestions corresponding to the live broadcast item dimension include: creating item discount methods, setting live broadcast main items, increasing the length and frequency of live broadcast product introductions, and increasing the number of live broadcast items; the optimization suggestions corresponding to the live broadcast language dimension include: learning at least one of live broadcast interactive language and learning language used to increase the number of followers; the optimization suggestions corresponding to the live broadcast viewing volume dimension include: completing at least one of the live broadcast promotion plan and using super lucky bags; the optimization suggestions corresponding to the live broadcast follower dimension include: configuring more rewards for the follower group.
[0081] Among them, creating a discount method for an item can refer to creating a marketing strategy for the item. Learning sales pitches to increase the number of followers can refer to learning sales pitches to convert followers through live streaming. Allocating more rewards to follower groups can refer to allocating more rewards to fan groups.
[0082] Exemplarily, referring to FIG6 , when the target object is a showcase, the optimization suggestions corresponding to the showcase item dimension include: at least one of turning on showcase hosting and having items with high conversion rates to be recommended; the optimization suggestions corresponding to the showcase visit volume dimension include: at least one of publishing a preset number of videos with showcase links and guiding users to the showcase during live broadcasts; the optimization suggestions corresponding to the showcase conversion rate dimension include: at least one of learning the fastest triggering process for the showcase, configuring recommendation words for items, and configuring item discount methods for the showcase.
[0083] Enabling showcase hosting can mean enabling free hosting, where the platform helps you manage your showcase items. High-conversion-rate items to be recommended can mean recommending outstanding products. Configuring item discounts for showcases can mean configuring red envelopes for your showcase items.
[0084] Exemplarily, based on the current configuration information of the target object or the existing behavior information of the target user who uses the target object, determining the optimization recommendation items includes: obtaining multiple optional recommendation items for the target object under each optimization dimension and the configuration conditions corresponding to each optional recommendation item; based on the current configuration information of the target object or the existing behavior information of the target user who uses the target object, detecting whether the configuration conditions corresponding to each optional recommendation item are met; and determining the optional recommendation items that meet the configuration conditions as the optimization recommendation items under the corresponding optimization dimension.
[0085] Optional suggestions can be selectable suggestions configured for all users. Each optimization dimension contains at least one optional suggestion. Each optional suggestion corresponds to a configuration condition. A configuration condition refers to the conditions that must be met for an optional suggestion to be configured as an optimization suggestion. For example, the configuration condition for the optional suggestion "Create Item Discount Method" in the live item dimension is "None," indicating that this optional suggestion matches all users and is the preferred suggestion for all users. The configuration condition for "Set Featured Items" is: the number of items in the live stream is greater than 20. The configuration condition for "Increase the Length and Frequency of Live Product Introductions" is: the unique visitor rate during the live stream is less than 80%. The configuration condition for "Increase the Number of Live Items" is: the number of items in the live stream is less than 5, and the current list of live items is less than 30. The configuration condition for the optimization suggestion "Learn Live Interactive Talk" in the live broadcast script dimension is: the average duration of a live broadcast is less than 30 seconds, or the user has never live streamed. The configuration condition for "Learn Talk to Increase Followers" is: the conversion rate to fans in the previous live broadcast is less than 1%, or the user has never live streamed. The optimization suggestion "Complete the live broadcast promotion plan" under the Live Broadcast Views dimension corresponds to the following configuration condition: The user currently has no traffic plan created. The configuration condition for "Use Super Lucky Bag" is: The maximum number of online users on the show is greater than 50, the average stay time per person is less than 1 minute, and no Super Lucky Bag is used on the show. The optimization suggestion "Configure more rewards for follower groups" under the Live Broadcast Followers dimension corresponds to the following configuration condition: No follower group rewards are configured.
[0086] For example, under the Showcase Item dimension, the optimization suggestion "Enable Showcase Hosting" corresponds to the configuration condition: Hosting is currently not enabled. The configuration condition for "High-Conversion Items to Be Recommended" corresponds to the configuration condition: The Showcase Item List contains high-conversion / high-repurchase / high-value items but no featured / top-ranked items. Under the Showcase Visits dimension, the optimization suggestion "Publish a Preset Number of Videos with Showcase Links" corresponds to the configuration condition: The number of Showcase-driving videos published this week is less than 3. The configuration condition for "Guide to Showcase During Live Broadcast" corresponds to the configuration condition: The number of unique visitors to the Showcase last week was less than 50 and the user had a live broadcast last week. Under the Showcase Conversion Rate dimension, the optimization suggestion "Learn the Fastest Showcase Triggering Process" corresponds to the configuration condition: The Fastest Showcase Triggering Process has not been learned. The configuration condition for "Configure Recommendation Text for Items" corresponds to the configuration condition: Product recommendation text coverage is less than 30%. The configuration condition for "Configure Item Discount Methods for Showcases" corresponds to the configuration condition: Item discount methods have not been configured.
[0087] Specifically, based on the current configuration information of the target object or the existing behavior information of the target user using the target object, it is detected whether the configuration conditions corresponding to each optional suggestion item under each optimization dimension are met. If it is detected that the current configuration information of the target object or the existing behavior information of the target user using the target object meets the configuration conditions corresponding to a certain optional suggestion item, then the optional suggestion item is determined to be an optimization suggestion item that matches the target user under the optimization dimension. If it is detected that the current configuration information of the target object or the existing behavior information of the target user using the target object does not meet the configuration conditions corresponding to a certain optional suggestion item, then it indicates that the optional suggestion item does not match the target user, and there is no need to display the optional suggestion item.
[0088] For example, each optimization suggestion item also corresponds to an optimization suggestion identification information, such as the image of a circle with an arrow in Figures 5 and 6. This optimization suggestion identification information can more clearly distinguish between optimization suggestions and basic optimization items. When the current optimization progress corresponding to the target object is sufficient, the number of optimization target items currently to be completed is 0. At this time, the prompt message "There are 9 optimization suggestions, further improve the effect" can be displayed to clearly prompt the user to perform in-depth optimization, further improving the effectiveness of the display method.
[0089] The technical solution of the embodiment of the present disclosure can display each optimization target item and the corresponding current completion identification information under each optimization dimension of the target object in the target optimization page corresponding to the target object, and can also display the optimization suggestion items under each optimization dimension, so that the user can perform in-depth optimization based on the displayed optimization suggestion items, further improving the object optimization adequacy, and thus further improving the item conversion rate through in-depth optimization.
[0090] Based on the above technical solution, the optimization controls corresponding to the optimization suggestions are displayed on the target optimization page, so that the optimization suggestions can be optimized through the optimization controls.
[0091] For example, all optimization recommendations can be assigned to a single optimization control, allowing unified optimization processing for all recommendations and improving optimization efficiency. Alternatively, each recommendation can be assigned to a separate optimization control, allowing each control to optimize its own optimization target, increasing optimization flexibility.
[0092] Exemplarily, in response to a triggering operation on an optimization control corresponding to a current optimization suggestion item, an optimization configuration page corresponding to the current optimization suggestion item is displayed, so that the optimization configuration of the current optimization suggestion item can be performed in the optimization configuration page.
[0093] The current optimization suggestion item may refer to the suggestion item that the user currently wants to optimize. For example, each optimization suggestion item displayed on the target optimization page corresponds to an optimization control. For example, the optimization control corresponding to "Create Item Discount Method" in Figure 5 is the "Go to Create" control. The optimization configuration page may be a page used to configure optimization information for the target object. Different optimization suggestions may correspond to different optimization configuration pages.
[0094] Specifically, users can trigger optimization operations on the current optimization suggestion item in the displayed target optimization page, such as clicking the optimization control corresponding to the current optimization suggestion item. Based on the triggered optimization operation, the optimization configuration page corresponding to the current optimization suggestion item can be automatically displayed, allowing users to perform corresponding optimization configurations in the optimization configuration page without having to search for the optimization configuration page by themselves, further improving optimization efficiency.
[0095] FIG7 is a schematic structural diagram of a page display device provided by an embodiment of the present disclosure. As shown in FIG7 , the device specifically includes: a target object determination module 310 , a target optimization page display module 320 , and an optimization control display module 330 .
[0096] Among them, the target object determination module 310 is used to determine the target object to be optimized in response to the object optimization trigger operation, and the target object refers to the target display method for displaying item information; the target optimization page display module 320 is used to display the target optimization page corresponding to the target object, and the target optimization page includes at least one optimization target item of the target object under at least one optimization dimension and the current completion identification information corresponding to the optimization target item, wherein the current completion identification information is determined based on the current configuration information of the target object; the optimization control display module 330 is used to display the optimization control corresponding to the optimization target item with unfinished identification information in the target optimization page, so as to optimize the optimization target item with unfinished identification information through the optimization control.
[0097] The technical solution provided by the embodiment of the present disclosure determines the target object to be optimized by responding to the object optimization trigger operation, where the target object refers to the target display method for displaying item information; displays the target optimization page corresponding to the target object, which includes at least one optimization target item of the target object under at least one optimization dimension and the current completion identification information corresponding to the optimization target item, wherein the current completion identification information is determined based on the current configuration information of the target object, and displays the optimization control corresponding to the optimization target item with unfinished identification information in the target optimization page, so as to optimize the optimization target item with unfinished identification information through the optimization control. By displaying the target optimization page, the user can quickly know all the target items that currently need to be optimized based on the at least one optimization target item under at least one optimization dimension displayed and the corresponding current completion identification information, so that the user can be prompted to perform comprehensive optimization, and the optimization process can be quickly performed through the optimization control, which effectively improves the optimization efficiency and optimization adequacy of the display method, thereby improving the item conversion rate.
[0098] On the basis of the above technical solutions, the device also includes:
[0099] The current completion identification information determination module is specifically used to: verify the current configuration information of the target object based on the verification condition corresponding to the optimization target item, and determine the current completion identification information corresponding to the optimization target item based on the verification result.
[0100] On the basis of the above technical solutions, the current completion identification information includes: unfinished identification information or completed identification information;
[0101] Among them, the display method of the optimization target item with unfinished identification information is different from the display method of the optimization target item with completed identification information.
[0102] On the basis of the above technical solutions, the target optimization page corresponding to the target object further includes: the current optimization progress corresponding to the target object and the number of optimization target items currently to be completed;
[0103] The current optimization progress is determined based on the number of optimization target items that have been completed.
[0104] On the basis of the above technical solutions, the device also includes:
[0105] An optimization configuration page display module is used to display the optimization configuration page corresponding to the current optimization target item in response to the triggering operation of the optimization control corresponding to the current optimization target item with unfinished identification information, so as to perform optimization configuration of the current optimization target item in the optimization configuration page.
[0106] On the basis of the above technical solutions, when the target object is live broadcast, the optimization dimension includes at least one of the live broadcast item dimension, live broadcast speech dimension, live broadcast viewing volume dimension and live broadcast follower dimension; wherein,
[0107] The optimization target items corresponding to the live broadcast item dimension include: adding at least a preset number of items;
[0108] The optimization target items corresponding to the live broadcast script dimension include: preparing live broadcast explanation copy for the item;
[0109] The optimization target items corresponding to the live broadcast viewing volume dimension include: publishing a preview video for the live broadcast;
[0110] The optimization target items corresponding to the live broadcast follower dimension include: turning on the function of becoming a follower.
[0111] Based on the above technical solutions, when the target object is a showcase, the showcase is a trigger control for displaying an item page, and the optimization dimension includes at least one of the showcase item dimension, the showcase visit volume dimension, and the showcase conversion rate dimension; wherein,
[0112] The optimization target item corresponding to the display window item dimension includes at least one of: the presence of at least a preset number of items in the display window and the presence of at least a preset number of newly added items;
[0113] The optimization target items corresponding to the showcase visit volume dimension include: sharing the showcase items with at least a preset number of users, sharing the showcase items with at least a preset number of follower groups, and configuring the showcase link to at least a preset number of videos;
[0114] The optimization target items corresponding to the showcase conversion rate dimension include: publishing or updating the showcase item list.
[0115] Based on the above technical solutions, the target optimization page further includes: at least one optimization suggestion item for the target object in each optimization dimension;
[0116] The optimization suggestion item is determined based on the current configuration information of the target object or the existing behavior information of the target user using the target object.
[0117] On the basis of the above technical solutions, the device also includes:
[0118] The optimization suggestion item determination module is specifically used to: obtain multiple optional suggestion items for the target object under each optimization dimension and the configuration conditions corresponding to each optional suggestion item; based on the current configuration information of the target object or the existing behavior information of the target user using the target object, detect whether the configuration conditions corresponding to each optional suggestion item are met; and determine the optional suggestion items that meet the configuration conditions as optimization suggestion items under the corresponding optimization dimension.
[0119] On the basis of the above technical solutions, when the target object is live broadcast, the optimization dimension includes at least one of the live broadcast item dimension, live broadcast speech dimension, live broadcast viewing volume dimension and live broadcast follower dimension; wherein,
[0120] The optimization suggestions corresponding to the live broadcast item dimension include at least one of: creating an item discount method, setting the main item for live broadcast, increasing the length and frequency of live broadcast product introductions, and increasing the number of live broadcast items;
[0121] The optimization suggestion items corresponding to the live broadcast speech dimension include: learning at least one of live broadcast interactive speech and learning speech for increasing the number of followers;
[0122] The optimization suggestions corresponding to the live broadcast viewing volume dimension include: completing at least one of the live broadcast promotion plan and using the super lucky bag;
[0123] The optimization suggestions corresponding to the live broadcast follower dimension include: allocating more rewards for the follower group.
[0124] Based on the above technical solutions, when the target object is a showcase, the showcase is a trigger control for displaying an item page, and the optimization dimension includes at least one of the showcase item dimension, the showcase visit volume dimension, and the showcase conversion rate dimension; wherein,
[0125] The optimization suggestion items corresponding to the showcase item dimension include: at least one of: enabling showcase hosting and recommending items with high conversion rates;
[0126] The optimization suggestion items corresponding to the showcase visit volume dimension include: publishing a preset number of videos with showcase links and guiding users to the showcase during live broadcast;
[0127] The optimization suggestion items corresponding to the showcase conversion rate dimension include: learning the fastest triggering process of the showcase, configuring recommendation words for items, and configuring item discount methods for the showcase.
[0128] The page display device provided by the embodiment of the present disclosure can execute the page display method provided by any embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects for executing the page display method.
[0129] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding functions can be achieved; in addition, the specific names of the functional units are only for the convenience of distinguishing each other, and are not used to limit the protection scope of the embodiments of the present disclosure.
[0130] FIG8 is a schematic diagram of the structure of an electronic device provided by an embodiment of the present disclosure. Referring to FIG8 , a schematic diagram of the structure of an electronic device (such as a terminal device or server in FIG8 ) 500 suitable for implementing an embodiment of the present disclosure is shown below. The terminal device in the embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. The electronic device shown in FIG8 is merely an example and should not impose any limitations on the functions and scope of use of the embodiments of the present disclosure.
[0131] As shown in FIG8 , the electronic device 500 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 501, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 502 or a program loaded from a storage device 508 into a random access memory (RAM) 503. Various programs and data required for the operation of the electronic device 500 are also stored in the RAM 503. The processing device 501, the ROM 502, and the RAM 503 are connected to each other via a bus 504. An edit / output (I / O) interface 505 is also connected to the bus 504.
[0132] Typically, the following devices may be connected to the I / O interface 505: an input device 506 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 507 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 508 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 509. The communication device 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. Although FIG8 shows the electronic device 500 with various devices, it should be understood that not all of the devices shown are required to be implemented or present. More or fewer devices may alternatively be implemented or present.
[0133] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 509, or installed from the storage device 508, or installed from the ROM 502. When the computer program is executed by the processing device 501, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.
[0134] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.
[0135] The electronic device provided by the embodiment of the present disclosure and the page display method provided by the above embodiment belong to the same inventive concept. For technical details not fully described in this embodiment, please refer to the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.
[0136] An embodiment of the present disclosure provides a computer storage medium having a computer program stored thereon. When the program is executed by a processor, the page display method provided by the above embodiment is implemented.
[0137] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.
[0138] In some embodiments, the client and server can communicate using any currently known or later developed network protocol, such as HTTP (HyperText Transfer Protocol), and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or later developed network.
[0139] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.
[0140] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: determines the target object to be optimized in response to the object optimization trigger operation, and the target object refers to the target display method for displaying item information; displays the target optimization page corresponding to the target object, and the target optimization page includes at least one optimization target item of the target object under at least one optimization dimension and the current completion identification information corresponding to the optimization target item, wherein the current completion identification information is determined based on the current configuration information of the target object; displays the optimization control corresponding to the optimization target item with unfinished identification information in the target optimization page, so as to optimize the optimization target item with unfinished identification information through the optimization control.
[0141] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages such as Java, Smalltalk, C++, and conventional procedural programming languages such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on the remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).
[0142] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.
[0143] The units involved in the embodiments described in this disclosure may be implemented in software or hardware. In some cases, the name of a unit does not limit the unit itself. For example, the first acquisition unit may also be described as a "unit for acquiring at least two Internet Protocol addresses."
[0144] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.
[0145] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
[0146] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, but also includes other technical solutions formed by any combination of the above-mentioned technical features or their equivalents without departing from the above-mentioned disclosed concepts. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.
[0147] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.
[0148] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.
Claims
1. A page display method, characterized in that, Including: In response to an object optimization trigger operation, determine a target object to be optimized, where the target object refers to a target display method for presenting item information; Present a target optimization page corresponding to the target object, where the target optimization page includes at least one optimization target item of the target object under at least one optimization dimension and current completion identification information corresponding to the optimization target item, and the current completion identification information is determined based on the current configuration information of the target object; Present an optimization control corresponding to an optimization target item with incomplete identification information on the target optimization page, so as to perform optimization processing on the optimization target item with incomplete identification information through the optimization control.
2. The page display method according to claim 1, wherein Determining the current completion identification information corresponding to the optimization target item based on the current configuration information of the target object includes: Checking the current configuration information of the target object based on the verification condition corresponding to the optimization target item, and determining the current completion identification information corresponding to the optimization target item based on the verification result; and / or, The current completion identification information includes: incomplete identification information or completed identification information; Wherein, the display method of the optimization target item with incomplete identification information is different from that of the optimization target item with completed identification information; and / or, The target optimization page corresponding to the target object further includes: the current optimization progress of the target object and the number of optimization target items to be completed currently; wherein, the current optimization progress is determined based on the number of currently completed optimization target items.
3. The page display method according to claim 1, wherein The method further includes: In response to a trigger operation on the optimization control corresponding to the current optimization target item with incomplete identification information, present an optimization configuration page corresponding to the current optimization target item, so as to perform optimization configuration of the current optimization target item on the optimization configuration page.
4. The page display method according to claim 1, wherein When the target object is a live broadcast, the optimization dimensions include at least one of: live item dimension, live speech dimension, live view count dimension, and live follower dimension; wherein, The optimization target item corresponding to the live item dimension includes: adding at least a preset number of items; The optimization target item corresponding to the live speech dimension includes: preparing live explanation copy for the item; The optimization target item corresponding to the live view count dimension includes: releasing a preview video for the live broadcast; The optimization target item corresponding to the live follower dimension includes: enabling the function of becoming a follower; and / or, When the target object is a showcase, the showcase is a trigger control for presenting an item page, and the optimization dimensions include at least one of: showcase item dimension, showcase visit volume dimension, and showcase conversion rate dimension; wherein, The optimization target item corresponding to the showcase item dimension includes at least one of: there being at least a preset number of items in the showcase and there being at least a preset number of newly added items; The optimization target item corresponding to the showcase visit volume dimension includes at least one of: sharing the showcase items to at least a preset number of users, sharing the showcase items to at least a preset number of follower groups, and configuring the showcase link to at least a preset number of videos; The optimization target items corresponding to the window conversion rate dimension include: publishing or updating the window item list.
5. The page display method according to any one of claims 1-4, characterized in that, The target optimization page further includes: at least one optimization suggestion item for the target object under each optimization dimension; Among them, the optimization suggestion item is determined based on the current configuration information of the target object or the existing behavior information of the target user using the target object.
6. The page display method according to claim 5, wherein Determining the optimization suggestion item based on the current configuration information of the target object or the existing behavior information of the target user using the target object includes: Obtaining a plurality of optional suggestion items for the target object under each optimization dimension and the configuration conditions corresponding to each optional suggestion item; Based on the current configuration information of the target object or the existing behavior information of the target user using the target object, detecting whether the configuration conditions corresponding to each optional suggestion item are met; Determining the optional suggestion items that meet the configuration conditions as the optimization suggestion items under the corresponding optimization dimension.
7. The page display method according to claim 5, characterized in that When the target object is a live broadcast, the optimization dimensions include: at least one of the live broadcast item dimension, the live broadcast speech dimension, the live broadcast view volume dimension, and the live broadcast follower dimension; among them, The optimization suggestion items corresponding to the live broadcast item dimension include: at least one of creating an item discount method, setting the main promoted item for the live broadcast, increasing the duration and frequency of the live broadcast product introduction, and increasing the number of live broadcast items; The optimization suggestion items corresponding to the live broadcast speech dimension include: at least one of learning live broadcast interaction speech and learning speech for increasing the number of followers; The optimization suggestion items corresponding to the live broadcast view volume dimension include: at least one of completing the live broadcast promotion plan and using the super lucky bag; The optimization suggestion items corresponding to the live broadcast follower dimension include: configuring more rewards for the follower group; and / or When the target object is a window, the window is a trigger control for displaying the item page, and the optimization dimensions include: at least one of the window item dimension, the window access volume dimension, and the window conversion rate dimension; among them, The optimization suggestion items corresponding to the window item dimension include: at least one of enabling window hosting and having high-conversion-rate items to be recommended; The optimization suggestion items corresponding to the window access volume dimension include: at least one of publishing a preset number of videos with window links and guiding viewers into the window during a live broadcast; The optimization suggestion items corresponding to the window conversion rate dimension include: at least one of learning the fastest window trigger process, configuring a recommendation message for the item, and configuring an item discount method for the window.
8. A page display device, characterized in that, including: A target object determination module, configured to determine a target object to be optimized in response to an object optimization trigger operation, where the target object refers to a target display method for displaying item information; A target optimization page display module, configured to display a target optimization page corresponding to the target object, where the target optimization page includes at least one optimization target item for the target object under at least one optimization dimension and the current completion identification information corresponding to the optimization target item, and where the current completion identification information is determined based on the current configuration information of the target object; An optimized control display module is used to display an optimization control corresponding to an optimization target item with uncompleted identification information on the target optimization page, so as to perform optimization processing on the optimization target item with uncompleted identification information through the optimization control.
9. An electronic device, characterized in that, The electronic device includes: One or more processors; A storage device for storing one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the page display method according to any one of claims 1-7.
10. A storage medium containing computer-executable instructions, characterized in that, The computer-executable instructions are used to execute the page display method according to any one of claims 1-7 when executed by a computer processor.
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