Method and apparatus for providing nudge

Abstract

The present disclosure relates to a method for providing a nudge and an apparatus therefor. A method for providing a nudge according to an embodiment of the present disclosure may comprise the steps of: acquiring information on a first purchase option selected by a user for a first product; determining any one of one or more second purchase options different from the first purchase option for the first product as a recommended purchase option by using the information on the first purchase option, wherein the one or more second purchase options have a unit price lower than a unit price corresponding to the first purchase option; and displaying, on a detailed information page corresponding to the first purchase option, a nudge object including information on the recommended purchase option.

Description

Method and device for providing nudges

[0001] The present disclosure relates to a method for providing a nudge and a device therefor, and more particularly, to a method for providing a nudge that induces a user to select a purchase option with better conditions based on a purchase option of a product selected by the user, and a device to which the method is applied.

[0002] The process of purchasing a product through online commerce includes selecting a product, displaying a product details page including an option picker screen for specifying purchase options such as quantity and capacity based on the properties of the selected product, selecting a purchase option through the option picker screen, and entering delivery address and payment information.

[0003] Meanwhile, as the number of purchase options for the same product and the selection items for each purchase option increase, it becomes difficult for users to check and compare all purchase options for the product they are purchasing one by one during the purchase option selection process.

[0004] Accordingly, a technology is required that can improve user convenience and support rational and economical consumption activities by automatically providing better product purchasing options for the product the user wishes to purchase.

[0005] The technical problem that the present disclosure seeks to solve is to provide a method and system that can provide a more reasonable product purchase option by considering the purchase option information currently selected by the user.

[0006] Another technical challenge that the present disclosure seeks to address is to provide a method and system that can automatically recommend a more economical product purchase option based on the purchase option currently selected by the user.

[0007] The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art of the present disclosure from the description below.

[0008] A method for providing a nudge according to embodiments of the present disclosure for solving the above-described technical problem may include the steps of: obtaining information about a first purchase option selected by a user for a first product; determining, using the information about the first purchase option, one of at least one second purchase option different from the first purchase option for the first product as a recommended purchase option, wherein the at least one second purchase option has a unit price lower than a unit price corresponding to the first purchase option; and displaying, on a detailed information page corresponding to the first purchase option, a nudge object including information about the recommended purchase option.

[0009] In some embodiments, the step of determining the recommended purchase option may include the step of determining a purchase option that falls within a price range determined by a final price corresponding to the first purchase option among the at least one second purchase option as the recommended purchase option.

[0010] In some embodiments, the price range may be determined as a range within the final price corresponding to the first purchase option.

[0011] In some embodiments, the price range may be determined to be within a range of two times the final price corresponding to the first purchase option.

[0012] In some embodiments, the price range may be determined as a range in which the difference from the final price corresponding to the first purchase option is less than a threshold value.

[0013] In some embodiments, the step of determining the recommended purchase option may include the step of determining that the user's purchase intention is a bulk purchase when the quantity corresponding to the first purchase option exceeds a threshold, and, when the user's purchase intention is determined to be a bulk purchase, determining the purchase option having the lowest unit price among the at least one second purchase option as the recommended purchase option.

[0014] In some embodiments, the step of displaying the nudge object may include the step of displaying the nudge object at the top of an option picker area of ​​the details page.

[0015] In some embodiments, the method may further include providing a detailed information page corresponding to the recommended purchase option in response to the user's input selecting the nudge object.

[0016] According to other embodiments of the present disclosure for solving the above-described technical problem, a nudge providing device includes a processor and a memory storing instructions, wherein the instructions, when executed by the processor, cause the processor to perform the following operations: obtaining information about a first purchase option selected by a user for a first product; determining, using the information about the first purchase option, one of at least one second purchase option different from the first purchase option for the first product as a recommended purchase option, wherein the at least one second purchase option has a unit price lower than a unit price corresponding to the first purchase option; and displaying, on a detailed information page corresponding to the first purchase option, a nudge object including information about the recommended purchase option.

[0017] In some embodiments, the operation of determining the recommended purchase option may include an operation of determining, as the recommended purchase option, a purchase option that falls within a price range determined by the final price corresponding to the first purchase option among the at least one second purchase option. Here, the price range may be determined to be a range within the final price corresponding to the first purchase option. Alternatively, the price range may be determined to be a range within twice the final price corresponding to the first purchase option. Alternatively, the price range may be determined to be a range in which the difference from the final price corresponding to the first purchase option is less than a threshold value.

[0018] In some embodiments, the act of displaying the nudge object may include displaying the nudge object at the top of the option picker area of ​​the details page.

[0019] According to this embodiment, rational and economical consumption activities can be carried out by providing the user with information about more economical options than the option currently selected by the user.

[0020] Additionally, user convenience and satisfaction can be effectively improved because more suitable options are provided by considering information about the options currently selected by the user.

[0021] The effects according to the technical idea of ​​the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

[0022] FIG. 1 illustrates an exemplary environment in which a nudge provision method according to some embodiments of the present disclosure may be performed.

[0023] FIG. 2 is an exemplary flowchart illustrating a nudge provision method according to one embodiment of the present disclosure.

[0024] FIG. 3 is an exemplary diagram of a screen of a user terminal on which a detailed information page for a product is displayed, which may be referenced in some embodiments of the present disclosure.

[0025] Figures 4 to 6 are drawings for explaining some operations of Figure 2.

[0026] FIG. 7 is a block diagram showing the hardware configuration of a computing device for providing a nudge according to an embodiment of the present disclosure.

[0027] Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the attached drawings. The advantages and features of the present disclosure, and methods for achieving them, will become clear with reference to the embodiments described in detail below together with the attached drawings. However, the technical idea of ​​the present disclosure is not limited to the following embodiments and may be implemented in various different forms. The following embodiments are provided only to complete the technical idea of ​​the present disclosure and to fully inform those skilled in the art of the present disclosure of the scope of the present disclosure, and the technical idea of ​​the present disclosure is defined only by the scope of the claims.

[0028] In describing various embodiments of the present disclosure, if it is determined that a detailed description of a related known configuration or function may obscure the gist of the present disclosure, the detailed description will be omitted.

[0029] Unless otherwise defined, the terms (including technical and scientific terms) used in the following examples may be used with meanings commonly understood by those of ordinary skill in the art to which this disclosure pertains; however, this may vary depending on the intentions of engineers working in the relevant field, precedents, the emergence of new technologies, etc. The terminology used in this disclosure is for the purpose of describing the embodiments and is not intended to limit the scope of this disclosure.

[0030] In the following examples, singular expressions include plural concepts unless the context clearly specifies that they are singular. Furthermore, plural expressions include singular concepts unless the context clearly specifies that they are plural.

[0031] In addition, terms such as first, second, A, B, (a), (b), etc. used in the following embodiments are only used to distinguish certain components from other components, and the nature, order, or sequence of the components are not limited by the terms.

[0032] Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the attached drawings.

[0033] FIG. 1 illustrates an exemplary environment in which a nudge provision method according to some embodiments of the present disclosure may be performed.

[0034] As illustrated in FIG. 1, the nudge provision method according to some embodiments of the present disclosure may be performed in an environment where a service server (100) provides a shopping (purchase) service through a user terminal (200). For example, a user may utilize the shopping service through a web browser and / or app installed on the terminal (200).

[0035] The service server (100) is a computing device / system that provides purchasing and selling services for products. For example, the service server (100) can provide users with shopping services for various products via a web browser and / or app. Furthermore, the service server (100) can support and perform various functions (e.g., login, payment, etc.) necessary for providing a smooth shopping service.

[0036] In addition, the service server (100) can perform various operations / functions to induce rational consumption by users purchasing products and to improve the convenience and satisfaction of users using e-commerce services.

[0037] In some embodiments, the service server (100) may provide nudges to encourage the user to select a better purchase option based on the purchase option information selected by the user. Of course, these nudges may be provided to the user via the user terminal (200). In these embodiments, the service server (100) may be referred to as a "nudge providing device," a "nudge providing system," a "nudge server," or the like.

[0038] In some embodiments, the service server (100) may use information regarding the first purchase option selected by the user for the first product to determine one of at least one second purchase option, different from the first purchase option, as the recommended purchase option for the first product. Furthermore, the service server (100) may display a nudge object containing information regarding the recommended purchase option on the detailed information page corresponding to the first purchase option. This will be described in detail with reference to the drawings below, FIG. 2.

[0039] The service server (100) may be implemented by at least one computing device. For example, all functions of the service server (100) may be implemented by a single computing device, or a first function of the service server (100) may be implemented by a first computing device and a second function may be implemented by a second computing device. Alternatively, specific functions of the service server (100) may be implemented by multiple computing devices.

[0040] A computing device can encompass any device equipped with computing capabilities. For an example of such a device, see FIG. 7. A computing device is a collection of interacting components (e.g., memory, processor, etc.), and thus may sometimes be referred to as a "computing system." Furthermore, a computing system may also refer to a collection of interacting computing devices.

[0041] Next, the user terminal (200) is a computing device used by the user to receive e-commerce services. For example, the user can select a purchase option for a specific product through a web browser or app installed on the user terminal (200) and purchase the product according to the selected purchase option.

[0042] The user terminal (200) may be implemented as various types of computing devices, such as a smartphone (200a), a desktop (200b), a laptop (200c), etc., as illustrated in FIG. 1, but the scope of the present disclosure is not limited thereto. Refer to FIG. 7 for an example of such a computing device.

[0043] In some embodiments, the user terminal (200) may provide the aforementioned nudge to the user by linking with the service server (100) (e.g., displaying the nudge via an app). In these embodiments, the user terminal (200) may also be referred to as a "nudge providing device" or a "nudge providing terminal." That is, depending on the implementation method, perspective, etc., the user terminal (200) may be considered a device providing a nudge, or the service server (100) may be considered a device providing a nudge.

[0044] Meanwhile, as illustrated in FIG. 1, the service server (100) and the user terminal (200) can communicate via a network. Here, the network can be implemented as any type of wired / wireless network, such as a local area network (LAN), a wide area network (WAN), a mobile radio communication network, or Wibro (Wireless Broadband Internet).

[0045] So far, with reference to FIG. 1, an exemplary environment in which a nudge provision method according to some embodiments of the present disclosure can be performed has been described. Below, with reference to FIG. 2 and the following drawings, a nudge provision method according to some embodiments of the present disclosure will be described in detail.

[0046] The nudge provision method described below may be performed by at least one computing device. Here, at least one computing device may be a service server (100) and / or a user terminal (200). That is, all steps / operations of the nudge provision method described below may be performed by the service server (100) or the user terminal (200), or some steps / operations may be performed by the service server (100) and other steps / operations may be performed by the user terminal (200).

[0047] Hereinafter, for ease of understanding, the explanation will proceed assuming that the service server (100) provides a nudge to the user via the terminal (200) (e.g., displayed in the app), and that the service server (100) plays a leading role. Accordingly, if the subject of a specific step / action is omitted, it can be understood that it is performed by the service server (100). However, even if the subject of a specific step / action is mentioned as the service server (100), the user terminal (200) may perform the step / action depending on the implementation method.

[0048] Figure 2 is an exemplary flowchart illustrating a nudge provision method according to one embodiment of the present disclosure. However, this is merely a preferred embodiment for achieving the purpose of the present disclosure, and it is understood that some steps may be added or deleted as needed.

[0049] As illustrated in FIG. 2, a nudge provision method according to one embodiment of the present disclosure may begin at step S100, where information regarding a first purchase option selected by a user for a first product is acquired. The user may check a detailed information page for the first product through a user terminal, and select one of the purchase options for the first product on the detailed information page. Specifically, multiple selectable purchase options for the product may be provided in an option picker area included on the detailed information page, and information regarding the first purchase option selected by the user may be acquired based on the user's input of selecting one of the multiple purchase options. Here, the purchase option may be composed of a combination of selection items for multiple attributes of the product to be purchased. For example, the purchase option may be composed of a combination of selection items for "capacity" and selection items for "quantity."

[0050] Next, referring to FIG. 2 , in step S200, using information regarding the first purchase option, at least one second purchase option different from the first purchase option for the first product may be determined as a recommended purchase option. Here, at least one second purchase option may have a unit price lower than the unit price corresponding to the first purchase option. That is, the next process may proceed only when at least one purchase option having a unit price lower than the unit price corresponding to the first purchase option is identified.

[0051] In some embodiments, the user's purchase intent may be determined using information about the first purchase option, and a purchase option that matches the user's purchase intent among at least one second purchase option having a unit price lower than the unit price corresponding to the first purchase option may be determined as a recommended purchase option.

[0052] For example, a recommended purchase option may be determined by considering the final price corresponding to the first purchase option. Specifically, a purchase option within a price range determined by the final price corresponding to the first purchase option among at least one second purchase option may be determined as the recommended purchase option. Here, the price range may be determined to be within the final price corresponding to the first purchase option. Alternatively, it may be determined to be within a range within twice the final price corresponding to the first purchase option. Alternatively, it may be determined to be within a range where the difference from the final price corresponding to the first purchase option is less than a threshold. Accordingly, a nudge may be provided to the user regarding a recommended purchase option within a price range that aligns with their purchase intent. Refer to FIGS. 4 and 5 for details.

[0053] In another example, if the quantity corresponding to the first purchase option exceeds a threshold, the user's purchase intent may be determined to be a bulk purchase. If the user's purchase intent is determined to be a bulk purchase, the purchase option with the lowest unit price among at least one of the second purchase options may be determined as the recommended purchase option. In other words, if the user purchases a large quantity of products, unlike the previous example, the purchase option with the lowest unit price may be determined as the recommended purchase option, regardless of the final price range. This is because, when purchasing a large quantity of products, the unit price is a more important factor than the final price.

[0054] Next, in step S300, a nudge object containing information about recommended purchase options may be displayed (placed) on the detailed information page of the first product. Here, the nudge object may include visual elements such as text objects, icon objects, and image objects.

[0055] In some embodiments, a nudge object that prompts a user to select a recommended purchase option may include an icon object indicating a more economical purchase option than the currently selected purchase option, a text object displaying the final price and unit price of the recommended purchase option, and a select button that prompts the user to select the recommended purchase option. The icon object may be configured with a color that attracts the user's attention.

[0056] In some embodiments, a nudge object containing information about recommended purchase options may be displayed at the top of the option picker area of ​​the product details page. After the product details page is displayed, the user's gaze naturally moves downward, making the nudge object containing information about recommended purchase options the first thing to be noticed, thereby prompting the user to make a quick selection.

[0057] Meanwhile, while the present embodiment has described a nudge that induces selection of a recommended purchase option through a nudge object (e.g., a button object, a text object, an icon object, etc.) displayed on a detailed information page, the scope of the present disclosure is not limited thereto. In some cases, the nudge may be provided through a pop-up window (e.g., a floating pop-up window) on the detailed information page. Alternatively, the nudge may be provided in a manner that the user can perceive audibly and / or tactilely.

[0058] Next, if a user input selecting a nudge object including recommended purchase option information is detected, step S400 may be performed to provide a detailed information page corresponding to the recommended purchase option. As described above, the nudge object may include a selection button that triggers selection of the recommended purchase option, and when the user selects the selection button via a user terminal, a detailed information page for a product in which the recommended purchase option has been selected may be displayed in response. The user may purchase the product corresponding to the recommended purchase option by selecting the purchase button displayed in the purchase area of ​​the detailed information page.

[0059] In summary, if it is determined that a more economical purchase option exists using the first purchase option information for the first product selected by the user, a nudge object containing information about this may be displayed on the option picker area for the first product.

[0060] This allows users to easily identify purchase options with better terms than their current selection, enabling more rational and economical consumption. Furthermore, since users no longer need to compare purchase options individually, the time and cost associated with comparing and selecting purchase options can be reduced, leading to improved user convenience and satisfaction.

[0061] FIG. 3 is an exemplary diagram of a screen of a user terminal displaying a detailed product information page, which may be referenced in some embodiments of the present disclosure. The user terminals illustrated in the drawings below may be devices such as a mobile phone, smartphone, tablet, laptop PC, or desktop PC. However, for ease of understanding, the following description assumes that the user terminal is a smartphone, and the screen displaying the detailed product information page for the first product is the smartphone's screen.

[0062] As illustrated in FIG. 3, a detailed information page for a first product may be displayed on the screen (30a) of a user terminal. The detailed information page for the first product may include a product information area (31) where product information is displayed, an option picker area (33) where information on multiple purchase options is displayed, and a purchase area (35) for moving to a payment page. Here, the product information area (31) may display an image of the product and summary information about the product. At this time, the summary information about the product may include the manufacturer of the product, the purchase rating of the product, the name of the product, quantity, price, and delivery information.

[0063] The option picker area (33) may display product purchase option information. Here, the product purchase option information may include multiple attributes. If the purchase option for the first product consists of two attributes, the display methods for the first and second attributes may differ. For example, selection items for the first attribute may be arranged along a first axis, and selection items for the second attribute may be arranged along a second axis perpendicular to the first axis, thereby helping the buyer intuitively understand the combination of selection items for the first attribute and selection items for the second attribute.

[0064] FIG. 3 illustrates an example in which a purchase option for a product includes a 'capacity' attribute and a 'quantity' attribute, and selection items of the 'capacity' attribute are arranged on a first axis in the horizontal direction of the option picker area (33), and selection items of the 'quantity' attribute are arranged on a second axis in the vertical direction of the option picker area (33).

[0065] Meanwhile, as the attributes that comprise purchase options for a product diversify, as shown in the diagram, there are limitations to displaying information about all available purchase options on the user terminal screen. This makes it difficult for users to compare and select all purchase options individually during the purchase selection process.

[0066] Accordingly, in the embodiment of the present disclosure, as described above, if a more economical purchase option is identified compared to the first purchase option selected by the user, this may be determined as a recommended purchase option, and a nudge object including information about the recommended purchase option may be displayed on the detailed information page.

[0067] Specifically, as illustrated in FIG. 3, when a user selects a first purchase option, the detailed information page is updated to display a nudge object (35b) that induces selection of a recommended purchase option, and the detailed information page displaying the nudge object can be displayed on the screen (30b) of the user terminal.

[0068] More specifically, in the illustrated example, if a purchase option consisting of a combination of 'capacity' of 1L and 'quantity' of 24 is determined as a recommended purchase option, a nudge object including a text object displaying the contents of the recommended purchase option (1L x 24), a price (final price, unit price), an icon object indicating that it is a more economical purchase option ("economical recommendation"), and a selection button that induces selection of the recommended purchase option can be created, and the created nudge object can be placed at the top of the option picker area.

[0069] Meanwhile, as explained with reference to Figure 2, the recommended purchase option may refer to a better purchase option within the price range corresponding to the first purchase option selected by the user. In this case, the price range corresponding to the first purchase option may be determined by the final price corresponding to the first purchase option. In this regard, the explanation will be continued with reference to Figures 4 and 5.

[0070] FIG. 4 and FIG. 5 are diagrams for explaining some operations of FIG. 2. Specifically, these diagrams are for explaining an operation of determining, as a recommended purchase option, one of at least one second purchase option different from a first purchase option selected by a user, and, at the same time, determining, as a recommended purchase option, a purchase option that falls within a price range determined by the final price corresponding to the first purchase option.

[0071] Figure 4 illustrates a case where a price range within the final price corresponding to the first purchase option is determined as a price range for determining a recommended purchase option.

[0072] As illustrated in FIG. 4, the second purchase options (42-1, 42-2) having lower unit prices can be identified compared to the unit price (KRW 172 per 100 ml) of the first purchase option (41) selected by the user. Specifically, the second-first purchase option (42-1) having a unit price of KRW 165 per 100 ml and the second-second purchase option (42-2) having a unit price of KRW 156 per 100 ml can be identified. Among these, the second-first purchase option (42-1) having a final price within the final price (KRW 25,800) corresponding to the first purchase option (41) can be determined as the recommended purchase option, and a nudge object (43) including information about the second-first purchase option (42-1) can be displayed at the top of the option picker area.

[0073] Figure 5 illustrates a case where a price range within twice the final price corresponding to the first purchase option is determined as the price range for determining the recommended purchase option.

[0074] As illustrated in FIG. 5, the second purchase options (52-1, 52-2) having lower unit prices can be identified compared to the unit price (KRW 172 per 100 ml) of the first purchase option (51) selected by the user. Specifically, the second-first purchase option (52-1) having a unit price of KRW 165 per 100 ml and the second-second purchase option (52-2) having a unit price of KRW 156 per 100 ml can be identified. At this time, it can be confirmed that the final price (KRW 21,600) corresponding to the second-first purchase option (52-1) and the final price (KRW 39,800) corresponding to the second-second purchase option (52-2) are both within a range of twice the final price (KRW 25,800) corresponding to the first purchase option (41). In this case, the 2nd purchase option (52-2) with a lower unit price may be determined as the recommended purchase option, and a nudge object (53) containing information about the 2nd purchase option (52-1) may be displayed at the top of the option picker area.

[0075] Meanwhile, a nudge object displayed in an option picker area may include a link to a detailed information page corresponding to a recommended purchase option, and when a user's input of selecting the nudge object is detected, a detailed information page corresponding to the recommended purchase option may be displayed on the screen of the user terminal.

[0076] As illustrated in FIG. 6, the nudge object (62) that induces selection of a recommended purchase option includes a selection button, and when the user selects the selection button, the nudge object (63) that induces selection of a recommended purchase option disappears from the screen, i.e., the option picker area, and the option picker area (65b) can be updated with the recommended purchase option selected.

[0077] Meanwhile, in some embodiments, when the user selects the Select button and the screen in the option picker area is updated with a recommended purchase option selected, the option picker screen may be updated to add a "Recommended" badge adjacent to the recommended purchase option. This will continuously remind the user that the currently selected purchase option is a recommended purchase option.

[0078] FIG. 7 is a block diagram showing the hardware configuration of a computing device for providing a nudge according to an embodiment of the present disclosure.

[0079] Referring to FIG. 7, a computing device (500) may include one or more processors (510), a bus (530), a communication interface (540), a memory (520) for loading a computer program executed by the processor (510), and a storage (550) for storing a computer program (560). However, only components related to the embodiment of the present disclosure are illustrated in FIG. 7. Therefore, a person skilled in the art to which the present disclosure pertains will appreciate that other general components may be included in addition to the components illustrated in FIG. 7. That is, the computing device (500) may further include various components in addition to the components illustrated in FIG. 7. In addition, in some cases, the computing device (500) may be configured in a form in which some of the components illustrated in FIG. 9 are omitted. Hereinafter, each component of the computing device (500) will be described.

[0080] The processor (510) can control the overall operation of each component of the computing device (500). The processor (510) can be configured to include at least one of a Central Processing Unit (CPU), a Micro Processor Unit (MPU), a Micro Controller Unit (MCU), a Graphics Processing Unit (GPU), or any other type of processor well known in the art of the present disclosure. In addition, the processor (510) can perform operations for at least one application or program for executing operations / methods according to embodiments of the present disclosure. The computing device (500) can include one or more processors.

[0081] Next, the memory (520) can store various data, commands, and / or information. The memory (520) can load a computer program (560) from the storage (550) to execute operations / methods according to embodiments of the present disclosure. The memory (520) may be implemented as a volatile memory such as RAM, but the present disclosure is not limited thereto.

[0082] Next, the bus (530) can provide communication functions between components of the computing device (500). The bus (530) can be implemented as various types of buses, such as an address bus, a data bus, and a control bus.

[0083] Next, the communication interface (540) can support wired and wireless Internet communication of the computing device (500). Furthermore, the communication interface (540) can also support various communication methods other than Internet communication. To this end, the communication interface (540) can be configured to include a communication module well known in the technical field of the present disclosure.

[0084] Next, the storage (550) can non-temporarily store one or more computer programs (560). The storage (550) can be configured to include non-volatile memory such as Read Only Memory (ROM), Erasable Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), flash memory, a hard disk, a removable disk, or any form of computer-readable recording medium well known in the art to which the present disclosure pertains.

[0085] Next, the computer program (560) may include one or more instructions that, when loaded into the memory (520), cause the processor (510) to perform operations / methods according to various embodiments of the present disclosure. That is, the processor (510) may perform operations / methods according to various embodiments of the present disclosure by executing the loaded one or more instructions.

[0086] For example, the computer program (560) may include instructions to perform the following operations: obtaining information about a first purchase option selected by a user for a first product; determining, using the information about the first purchase option, one of at least one second purchase option different from the first purchase option for the first product as a recommended purchase option, wherein the at least one second purchase option has a unit price lower than the unit price corresponding to the first purchase option; and displaying a nudge object including information about the recommended purchase option on a detailed information page corresponding to the first purchase option. In this case, the service server (100) or the user terminal (200) according to some embodiments of the present disclosure may be implemented through the computing device (500).

[0087] Meanwhile, in some embodiments, the computing device (500) illustrated in FIG. 7 may refer to a virtual machine implemented based on cloud technology. For example, the computing device (130) may be a virtual machine operating on one or more physical servers included in a server farm. In this case, at least some of the processor (510), memory (520), and storage (550) illustrated in FIG. 7 may be virtual hardware, and the communication interface (540) may also be implemented as a virtualized networking element, such as a virtual switch.

[0088] Various embodiments of the present disclosure and the effects thereof have been described with reference to FIGS. 1 through 7 so far. The effects of the technical concept of the present disclosure are not limited to the effects described above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

[0089] Furthermore, even though the above embodiments have described multiple components as being combined or operating in combination, the technical concept of the present disclosure is not necessarily limited to these embodiments. That is, within the scope of the technical concept of the present disclosure, all of the components may be selectively combined and operated one or more times.

[0090] The technical concepts of the present disclosure described so far can be implemented as computer-readable code on a computer-readable recording medium. A computer program recorded on the computer-readable recording medium can be transmitted to another computing device via a network such as the Internet, installed on the device, and used therein.

[0091] Although the operations are depicted in a specific order in the drawings, it should not be understood that the operations must be performed in the specific order depicted, or in a sequential order, or that all depicted operations must be performed to achieve the desired result. In certain circumstances, multitasking and parallel processing may be advantageous. Although various embodiments of the present disclosure have been described above with reference to the attached drawings, those skilled in the art to which the present disclosure pertains will understand that the technical concepts of the present disclosure can be implemented in other specific forms without changing the technical concepts or essential characteristics thereof. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The scope of protection of the present disclosure should be interpreted by the claims below, and all technical ideas within a scope equivalent thereto should be interpreted as being included in the scope of the technical ideas defined by the present disclosure.

Claims

1. A method performed by at least one computing device, A step of obtaining information about a first purchase option selected by a user for a first product; A step of determining one of at least one second purchase option different from the first purchase option for the first product as a recommended purchase option using information about the first purchase option, wherein the at least one second purchase option has a unit price lower than the unit price corresponding to the first purchase option; and Including a step of displaying a nudge object including information about the recommended purchase option on a detailed information page corresponding to the first purchase option. How to provide a nudge.

2. In paragraph 1, The steps to decide on the recommended purchase options above are: A step of determining a purchase option, which is included in a price range determined by a final price corresponding to the first purchase option among at least one second purchase option, as the recommended purchase option, How to provide a nudge.

3. In paragraph 2, The above price range is determined as a range within the final price corresponding to the first purchase option. How to provide a nudge.

4. In paragraph 2, The above price range is determined to be within a range of twice the final price corresponding to the first purchase option. How to provide a nudge.

5. In paragraph 2, The above price range is determined as a range in which the difference from the final price corresponding to the first purchase option is less than the reference value. How to provide a nudge.

6. In paragraph 1, The steps to decide on the recommended purchase options above are: If the quantity corresponding to the above first purchase option exceeds the threshold, it is determined that the user's purchase intention is a bulk purchase, If it is determined that the purchase intention of the user is a bulk purchase, a step of determining a purchase option having the lowest unit price among the at least one second purchase option as the recommended purchase option is included. How to provide a nudge.

7. In paragraph 1, The steps for displaying the above nudge object are: Including the step of displaying the nudge object at the top of the option picker area of ​​the above detailed information page, How to provide a nudge.

8. In paragraph 1, In response to the user's input selecting the nudge object, further comprising the step of providing a detailed information page corresponding to the recommended purchase option. How to provide a nudge.

9. Processor; and Contains memory for storing instructions, The above instructions, when executed by the processor, cause the processor to: An action to obtain information about a first purchase option selected by a user for a first product; An operation for determining one of at least one second purchase option different from the first purchase option for the first product as a recommended purchase option using information about the first purchase option, wherein the at least one second purchase option has a unit price lower than the unit price corresponding to the first purchase option; and An action is performed to display a nudge object including information about the recommended purchase option on the detailed information page corresponding to the first purchase option. A nudge providing device.

10. In paragraph 9, The actions taken to determine the recommended purchase options above are: Including an action of determining a purchase option, which is included in a price range determined by a final price corresponding to the first purchase option among at least one second purchase option, as the recommended purchase option. A nudge providing device.

11. In paragraph 10, The above price range is determined as a range within the final price corresponding to the first purchase option. A nudge providing device.

12. In paragraph 10, The above price range is determined to be within a range of twice the final price corresponding to the first purchase option. A nudge providing device.

13. In paragraph 10, The above price range is determined as a range in which the difference from the final price corresponding to the first purchase option is less than the reference value. A nudge providing device.

14. In paragraph 9, The action of displaying the above nudge object is: Including an action of displaying the nudge object at the top of the option picker area of ​​the above detailed information page, A nudge providing device.

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