Method for managing digital subscription product and system therefor

Abstract

A method for managing a digital subscription product, according to an embodiment of the present disclosure, is performed by a computing device, and may comprise the steps of: acquiring a usage history of a shopping service of a user; determining a recommended subscription product candidate for the user on the basis of the acquired usage history of the shopping service of the user; calculating a similarity score between a subscription product, to which the user is not subscribed, from among subscription products included in the recommended subscription product candidate, and a subscription product currently subscribed to by the user, wherein the similarity score is calculated to be higher the more that attributes of the unsubscribed subscription product and attributes of the currently subscribed subscription product overlap; and displaying a first subscription product, from among the unsubscribed subscription products, having the calculated similarity score lower than a preset threshold as a recommended subscription product on a user terminal of the user.

Description

Digital Subscription Product Management Method and System

[0001] The present disclosure relates to a method and system for managing digital subscription products, and more specifically, to a method and system for recommending digital subscription products to users based on shopping service usage history and enabling them to manage the subscriptions.

[0002] Digital subscription products are being offered for a variety of services, including music streaming services, video streaming services, warranty services for specific products, rental services, and SAAS (software as a service) software subscription services. As the number of digital subscription products available grows, users are finding it difficult to decide which product to subscribe to. Furthermore, because subscription management is handled separately for each product, it is difficult to manage all of the digital subscription products in an integrated manner. Therefore, a method that can integrate and manage subscription products from multiple service providers is needed.

[0003] The technical problem to be solved by the embodiment of the present disclosure is to provide a method for recommending various digital subscription products that match the user's purchasing tendencies and managing the subscriptions through a single shopping service.

[0004] In addition, a technical problem to be solved according to an embodiment of the present disclosure is to provide a method for comprehensively managing a user terminal and a subscription to a warranty service related to the user terminal.

[0005] A digital subscription product management method according to an embodiment of the present disclosure may be performed by a computing device, and may include the steps of: obtaining a user's shopping service usage history; determining a recommended subscription product candidate for the user based on the obtained shopping service usage history of the user; calculating a similarity score between a subscription product included in the recommended subscription product candidates and a subscription product to which the user has already subscribed, for a subscription product to which the user has not subscribed, wherein the similarity score is calculated to be higher as the attributes of the unsubscribed subscription product and the attributes of the already subscribed subscription product overlap with each other; and displaying a first subscription product to which the user has not subscribed, and the calculated similarity score being less than a preset threshold, as a recommended subscription product on a user terminal of the user.

[0006] In one embodiment, the step of obtaining the user's shopping service usage history may include the step of calculating a monthly subscription fee for a subscription product to which the user is subscribed, and the step of determining a monthly subscription fee range to which the user belongs based on the monthly subscription fee, and the step of determining a recommended subscription product candidate may include the step of determining a subscription product to which another user belonging to the determined monthly subscription fee range is subscribed as the recommended subscription product candidate.

[0007] In one embodiment, the step of obtaining the user's shopping service usage history may include the step of obtaining the user's total purchase amount for the shopping service, and the step of determining a total purchase amount range to which the user belongs based on the total purchase amount, and the step of determining the recommended subscription product candidate may include the step of determining a subscription product to which another user belonging to the determined total purchase amount range is subscribed as the recommended subscription product candidate.

[0008] In one embodiment, the step of acquiring the user's shopping service usage history may include the step of acquiring the category of products most frequently purchased by the user through the shopping service, and the step of determining a user group to which the user belongs through the acquired category of products, and the step of determining the recommended subscription product candidate may include the step of determining a subscription product to which another user belonging to the determined user group is subscribed as the recommended subscription product candidate.

[0009] In one embodiment, the user group is characterized in that it is determined based on the age group of the user, the gender of the user, and the preferred product of the user identified through the category of the acquired product.

[0010] In one embodiment, the step of obtaining the user's shopping service usage history may include the step of determining whether the user has purchased a first product paired with a second subscription product, and the step of determining the recommended subscription product candidate may include the step of determining the second subscription product as the recommended subscription product candidate if the user has purchased the first product.

[0011] In one embodiment, the first product is a smartphone, and the second subscription product is a warranty service related to the smartphone.

[0012] In one embodiment, the attributes of the subscription product include a provider of the target service, a type of the target service, and subscription benefits.

[0013] In one embodiment, the step of displaying the recommended subscription product on the user terminal may include the step of displaying the first subscription product on the user terminal in the form of a widget or nudge.

[0014] In one embodiment, the method may further include a step of displaying a product related to a subscription product to which the user is subscribed as a recommended product on the user terminal.

[0015] In one embodiment, the user terminal is a first user terminal, and the step of displaying the product as a recommended product may include a step of displaying a second user terminal of the same model as the first user terminal as the recommended product when a subscription to a warranty service related to the first user terminal has expired or been terminated.

[0016] According to another embodiment of the present disclosure, a digital subscription product management system includes a processor and a memory storing instructions, wherein the instructions, when executed by the processor, cause the processor to perform the following operations: obtaining a user's shopping service usage history; determining a recommended subscription product candidate for the user based on the obtained shopping service usage history of the user; calculating a similarity score between a subscription product included in the recommended subscription product candidates and a subscription product to which the user has already subscribed, for a subscription product to which the user has not subscribed, wherein the similarity score is calculated to be higher as the attributes of the unsubscribed subscription product and the attributes of the already subscribed subscription product overlap with each other; and displaying a first subscription product to which the user has not subscribed, the calculated similarity score being less than a preset threshold, as a recommended subscription product on a user terminal of the user.

[0017] In one embodiment, the operation of obtaining the user's shopping service usage history may include the operation of calculating a monthly subscription fee for a subscription product to which the user is subscribed, and the operation of determining a monthly subscription fee range to which the user belongs based on the monthly subscription fee, and the operation of determining the recommended subscription product candidate may include the operation of determining a subscription product to which another user belonging to the determined monthly subscription fee range is subscribed as the recommended subscription product candidate.

[0018] In one embodiment, the operation of obtaining the user's shopping service usage history may include the operation of obtaining the user's total purchase amount for the shopping service, and the operation of determining a total purchase amount range to which the user belongs based on the total purchase amount, and the operation of determining the recommended subscription product candidate may include the operation of determining a subscription product to which another user belonging to the determined total purchase amount range is subscribed as the recommended subscription product candidate.

[0019] In one embodiment, the operation of obtaining the user's shopping service usage history may include an operation of obtaining a category of products most frequently purchased by the user through the shopping service, and an operation of determining a user group to which the user belongs through the category of products obtained, and the operation of determining the recommended subscription product candidate may include an operation of determining a subscription product to which another user belonging to the determined user group is subscribed as the recommended subscription product candidate.

[0020] In one embodiment, the operation of obtaining the user's shopping service usage history may include an operation of determining whether the user has purchased a first product paired with a second subscription product, and the operation of determining the recommended subscription product candidate may include an operation of determining the second subscription product as the recommended subscription product candidate if the user has purchased the first product.

[0021] In one embodiment, the attributes of the subscription product include a provider of the target service, a type of the target service, and subscription benefits.

[0022] In one embodiment, the action of displaying the recommended subscription product on the user terminal may include an action of displaying the first subscription product on the user terminal in the form of a widget or nudge.

[0023] In one embodiment, the instructions, when executed by the processor, may further cause the processor to display a product related to a subscription product to which the user is subscribed as a recommended product on the user terminal.

[0024] FIG. 1 is a block diagram exemplarily showing the configuration of the entire system in which a digital subscription product management system according to an embodiment of the present disclosure operates.

[0025] FIG. 2 is a flowchart exemplifying a digital subscription product management method according to an embodiment of the present disclosure.

[0026] FIGS. 3 to 6 are flowcharts illustrating embodiments of the steps of obtaining shopping service details of FIG. 2 and the steps of determining recommended subscription product candidates.

[0027] FIG. 7 is an exemplary flowchart illustrating a digital subscription product management method according to another embodiment of the present disclosure.

[0028] FIG. 8 is a block diagram showing the hardware configuration of a computing device for managing digital subscription products according to an embodiment of the present disclosure.

[0029] Hereinafter, preferred embodiments of the present disclosure will be described in detail with reference to the attached drawings. The advantages and features of the present disclosure, and methods for achieving them, will become clearer with reference to the embodiments described in detail below together with the attached drawings. However, the present disclosure is not limited to the embodiments described below and may be implemented in various different forms. These embodiments are provided only to ensure that the present disclosure is complete and to fully inform those skilled in the art of the present disclosure of the scope of the invention, and the present disclosure is defined solely by the scope of the claims.

[0030] When designating components in each drawing, it should be noted that identical components are assigned identical reference numerals whenever possible, even if they appear on different drawings. Furthermore, when describing the present disclosure, detailed descriptions of related known components or functions are omitted if they are deemed to obscure the gist of the present disclosure.

[0031] Unless otherwise defined, all terms (including technical and scientific terms) used herein may be used in the same sense as commonly understood by those of ordinary skill in the art to which this disclosure pertains. Furthermore, terms defined in commonly used dictionaries are not to be interpreted ideally or excessively unless explicitly and specifically defined otherwise. The terminology used herein is for the purpose of describing embodiments and is not intended to limit the present invention. In this specification, singular forms also include plural forms, unless specifically stated otherwise.

[0032] Additionally, terms such as first, second, A, B, (a), (b), etc. may be used to describe components of the present disclosure. These terms are only intended to distinguish the components from other components, and the nature, order, or sequence of the components are not limited by the terms. When a component is described as being "connected," "coupled," or "connected" to another component, it should be understood that the component may be directly connected or connected to the other component, but another component may also be "connected," "coupled," or "connected" between each component.

[0033] The terms "comprises" and / or "comprising" as used in the specification do not exclude the presence or addition of one or more other components, steps, operations and / or elements.

[0034] FIG. 1 is a block diagram exemplarily showing the configuration of the entire system (10) in which the digital subscription product management system (100) according to an embodiment of the present disclosure operates. Referring to FIG. 1, the entire system (10) may include a digital subscription product management system (100), a service server (200), and a user terminal (300). In the entire system (10) according to an embodiment of the present disclosure, the digital subscription product management system (100) may recommend digital subscription products based on the user's shopping service usage history acquired through the service server (200) and display the recommended subscription products on the user terminal (300). For example, digital subscription products may include a music streaming service, a video streaming service, a warranty service for a specific product, a rental service, a SAAS (software as a service) software subscription service, etc. Meanwhile, the digital subscription product management system (100) may be configured using one or more physical servers included in a server farm based on cloud technology such as a virtual machine.

[0035] More specifically, the digital subscription product management system (100) can determine recommended subscription product candidates for the user based on the user's shopping service usage history acquired from the service server (200). Thereafter, the digital subscription product management system (100) can calculate a similarity score for subscription products included in the recommended subscription product candidates that the user has not subscribed to, with respect to subscription products to which the user is already subscribed.

[0036] Here, the similarity score may be calculated higher the more the attributes of the unsubscribed subscription product overlap with the attributes of the subscribed subscription product. For example, the attributes of the subscription product may include the provider of the target service, the type of the target service, and the subscription benefits. The target service of the subscription product according to an embodiment of the present disclosure is linked to a product sold by a shopping service, and the provider may be the same as or different from the provider of the shopping service. The type of the target service may include, for example, a software as a service (SAAS) subscription, a music streaming service, a video streaming service, etc. The subscription benefits represent the benefits that can be obtained through subscribing to the corresponding service (e.g., the maximum video quality that can be viewed for a video streaming service, the maximum number of songs that can be downloaded for a music streaming service, etc.).

[0037] For example, let's say a subscription product has five subscription benefits. In this case, the similarity between the two subscription products can be compared for each of the target service provider, target service type, and five subscription benefits, and the number of overlapping items can be calculated as a similarity score. For example, if the target service provider and target service type are the same but the subscription benefits are all different, the similarity score can be calculated as 2 points. If only the target service provider is different but the target service type and subscription benefits are the same, the similarity score can be calculated as 6 points. Assuming a preset threshold of 3 points, a recommended subscription product candidate with a similarity score of 2 can ultimately be recommended to the user, while a recommended subscription product candidate with a similarity score of 6 may not be recommended to the user.

[0038] The digital subscription product management system (100) can determine, among the determined recommended subscription product candidates, a first subscription product with a calculated similarity score below a preset threshold among subscription products to which the user has not subscribed, as a recommended subscription product and display the first subscription product on the user terminal (100). In other words, the digital subscription product management system (100) can recommend to the user a digital subscription product that has the least overlap in attributes with the subscription product to which the user is currently subscribed (i.e., provides a different type of service and obtains different benefits from the subscription product to which the user is currently subscribed). For example, the digital subscription product management system (100) can display the recommendation result of the subscription product in the form of a widget or nudge on the application of the user terminal (300).

[0039] Hereinafter, embodiments of a digital subscription product management system (100) according to an embodiment of the present disclosure will be reviewed to obtain a user's shopping service usage history and determine recommended subscription product candidates accordingly.

[0040] The digital subscription product management system (100) can calculate the monthly subscription fee for the digital subscription product to which the user is currently subscribed, and determine the monthly subscription fee range to which the user belongs based on the calculated monthly subscription fee. For example, the monthly subscription fee ranges can be divided into 0 to 10,000 won, 10,000 to 50,000 won, 50,000 to 100,000 won, 100,000 to 300,000 won, and 300,000 won or more. Thereafter, the digital subscription product management system (100) can determine as recommended subscription product candidates the digital subscription products subscribed to by other users who fall within the monthly subscription fee range determined to be to which the user belongs. Through this, digital subscription products subscribed to by other users who spend a similar amount of monthly subscription fee as the user (i.e., other users with a similar consumption scale for digital product subscriptions) can be determined as recommended candidates.

[0041] In another embodiment, the digital subscription product management system (100) may obtain the user's total purchase amount for a shopping service and, based on the obtained total purchase amount, determine the total purchase amount range to which the user belongs. For example, the total purchase amount ranges may be divided into 300,000 won or more, 500,000 won or more, 1 million won or more, and 2 million won or more. Thereafter, the digital subscription product management system (100) may determine digital subscription products subscribed to by other users within the total purchase amount range determined to belong to the user as recommended subscription product candidates. Through this, digital subscription products subscribed to by other users who spend a similar amount of money on the shopping service as the user (i.e., other users with a similar level of shopping service usage) may be determined as recommended candidates.

[0042] In another embodiment, the digital subscription product management system (100) can obtain the categories of products most frequently purchased by users through a shopping service and determine the user group to which the user belongs based on the categories of products obtained. The user group can be determined based on the user's age group, gender, and preferred products. For example, the user group can be determined as men in their 20s with a high percentage of digital device purchases, women in their 30s with a high percentage of sportswear purchases, etc. Thereafter, the digital subscription product management system (100) can select subscription products subscribed to by other users within the determined user group as recommended subscription product candidates.

[0043] In another embodiment, the digital subscription product management system (100) can determine whether a user has purchased a first product paired with a specific digital subscription product among products purchased through a shopping service. For example, the first product may be a smartphone, and the specific digital subscription product may be a warranty service related to the smartphone. Then, if the user has purchased the first product, the digital subscription product management system (100) can determine the specific digital subscription product described above as a recommended subscription product candidate. In other words, if the user has purchased a smartphone, the system can recommend that the user subscribe to the warranty service paired with the smartphone.

[0044] Meanwhile, in addition to recommending digital subscription products to users through the above-described embodiments, the digital subscription product management system (100) may also display products related to subscription products to which the user is subscribed as recommended products on the user terminal (300). Furthermore, when the subscription period of a subscription product has expired or been cancelled, the digital subscription product management system (100) may also display other products as recommended products to the user. For example, when the subscription to a warranty service paired with the currently used smartphone (i.e., the current user terminal (300) of the user) has expired or been cancelled, another user terminal of the same model as the user terminal (300) may be displayed as a recommended product. For example, the other user terminal may be a newer model smartphone than the existing user terminal (300).

[0045] Furthermore, the digital subscription product management system (100) can provide a page on the user terminal (300) that allows the user to comprehensively manage subscriptions to multiple subscription products. Through this page, the user can manage subscriptions not only for digital subscription products provided by the same service provider as the shopping service, but also for digital subscription products provided by other service providers. Subscription management can include subscription extensions, subscription cancellations, changes to payment methods, and changes to subscription options. This can eliminate the inconvenience of having to manage subscriptions on separate pages for each subscription product.

[0046] The service server (200) may be a computing device / system (platform) that provides shopping services to customers. For example, the service server (200) may be a computing device / system that provides an online shopping site to a user terminal (300). Specifically, the service server (200) may obtain information regarding the user's usage history of various shopping services and provide the information to the digital subscription product management system (100). For example, the usage history information may include the user's monthly subscription fee for digital subscription products, the user's total purchase amount, and the categories of products purchased most frequently by the user.

[0047] The service server (200) may be implemented by at least one computing device. For example, all functions of the service server (200) may be implemented by a single computing device, or a first function of the service server (200) may be implemented by a first computing device, and a second function may be implemented by a second computing device. Alternatively, specific functions of the service server (200) may be implemented by multiple computing devices. For example, the computing devices may include any type of device equipped with a computing means and a communication means.

[0048] The user terminal (300) may be a computing device used by a user of the shopping service provided by the service server (200). For example, the user terminal (300) may include a smartphone, a desktop, a laptop, etc. For example, if the user terminal (300) is a smartphone, the user can use the shopping service provided by the service server (200) through an application on the smartphone, and subscribe to recommended subscription products according to the operation of the digital subscription product management system (100). That is, the user can manage subscriptions to digital subscription products linked to the shopping service provided by the service server (200) through the user terminal (300). However, the present disclosure is not limited thereto, and the user terminal (300) may be implemented as any device.

[0049] The components illustrated in Figure 1 can communicate over a network. For example, the network can be implemented as any type of wired or wireless network, such as a Local Area Network (LAN), a Wide Area Network (WAN), a mobile radio communication network, or Wibro (Wireless Broadband Internet).

[0050] FIG. 2 is a flowchart exemplifying a digital subscription product management method according to an embodiment of the present disclosure. For reference, FIG. 2 illustrates the steps / operations of the digital subscription product management method performed in the digital subscription product management system (100) of FIG. 1. Therefore, in the following descriptions, if the subject of a specific step / operation is omitted, it can be understood that it is performed in the digital subscription product management system (100). The following description will be made with reference to FIG. 1 along with FIG. 2.

[0051] In step S100, the user's shopping service history may be acquired. In step S200, recommended subscription product candidates may be determined for the user based on the acquired shopping service history. Herein, the recommended subscription product candidates may include one or more digital subscription products. Steps S100 to S200 will be described below with reference to FIGS. 3 to 6.

[0052] FIGS. 3 to 6 are flowcharts illustrating embodiments of the step (S100) of obtaining shopping service details of FIG. 2 and the step (S200) of determining recommended subscription product candidates.

[0053] First, referring to FIG. 3, in step S110, the monthly subscription fee for a subscription product to which a user is subscribed may be calculated. In step S120, the monthly subscription fee bracket to which the user belongs may be determined based on the calculated monthly subscription fee. Subsequently, in step S210, subscription products to which other users within the determined monthly subscription fee bracket are subscribed may be selected as recommended subscription products. This allows the user's spending on digital subscription products in a shopping service to be determined, and subscription products to which other users subscribe with similar spending levels may be recommended.

[0054] Referring to FIG. 4, in step S130, the user's total purchase amount for a shopping service can be obtained. In step S140, the user's total purchase amount range can be determined based on the obtained total purchase amount. Subsequently, in step S220, subscription products subscribed to by other users within the determined total purchase amount range can be selected as recommended subscription product candidates. This allows the user's spending on the shopping service to be determined, and subscription products subscribed to by other users with similar spending amounts can be recommended.

[0055] Referring to FIG. 5, in step S150, the category of products most frequently purchased by users through the shopping service can be acquired, and in step S160, the user group to which the user belongs can be determined based on the acquired product category. Subsequently, in step S230, subscription products subscribed to by other users within the determined user group can be selected as recommended subscription product candidates. For example, the user group can be determined based on the user's age group, gender, and preferred product characteristics, such as males in their 20s who tend to purchase digital devices more frequently, and females in their 30s who tend to purchase sportswear more frequently.

[0056] Referring to Figure 6, in step S170, it can be determined whether the user has purchased a first product paired with a second subscription product, which is a specific digital subscription product. For example, the first product may be a smartphone, and the second subscription product may be a warranty service related to the smartphone. Then, in step S240, the second subscription product may be determined as a recommended subscription product candidate. This allows for the recommendation of a separate digital subscription product paired with the product purchased by the user, if one exists.

[0057] Returning to FIG. 2, in step S300, a similarity score between a subscription product included in the list of recommended subscription product candidates and a subscription product to which the user is already subscribed can be calculated. Here, the similarity score between subscription products can be calculated based on the similarity between the attributes of the subscription products (e.g., the provider of the target service, the type of the target service, and subscription benefits, etc.). The more overlapping attributes there are, the higher the similarity score can be calculated.

[0058] A high similarity score indicates that the attributes of the product to which the user is already subscribed overlap with those of the products included in the recommended subscription product candidate. Therefore, in step S400, among the recommended subscription product candidates, the first subscription product with a similarity score below a preset threshold may be displayed as a recommended subscription product on the user terminal (100). This allows products with attributes that minimize overlap with the user's existing subscription product to be displayed as recommended subscription products. For example, the recommended subscription product may be displayed in the form of a nudge or widget on the user terminal (100) application.

[0059] FIG. 7 is an exemplary flowchart illustrating a digital subscription product management method according to another embodiment of the present disclosure. Referring to FIG. 7, after a first subscription product with a similarity score below a preset threshold is displayed as a recommended subscription product on a user terminal (S400), in step S500, a product related to a subscription product to which the user is subscribed may be displayed as a recommended product on the user terminal (100).

[0060] FIG. 8 is a block diagram showing the hardware configuration of a computing device (500) for managing digital subscription products according to an embodiment of the present disclosure.

[0061] Referring to FIG. 8, a computing device (500) may include one or more processors (510), a bus (530), a communication interface (540), a memory (520) for loading a computer program executed by the processor (510), and a storage (550) for storing a computer program (560). However, only components related to the embodiment of the present disclosure are illustrated in FIG. 8. Therefore, a person skilled in the art to which the present disclosure pertains will appreciate that other general components may be included in addition to the components illustrated in FIG. 8. That is, the computing device (500) may further include various components in addition to the components illustrated in FIG. 8. Furthermore, in some cases, the computing device (500) may be configured in a form in which some of the components illustrated in FIG. 8 are omitted. Hereinafter, each component of the computing device (500) will be described.

[0062] The processor (510) can control the overall operation of each component of the computing device (500). The processor (510) can be configured to include at least one of a Central Processing Unit (CPU), a Micro Processor Unit (MPU), a Micro Controller Unit (MCU), a Graphics Processing Unit (GPU), or any other type of processor well known in the art of the present disclosure. In addition, the processor (510) can perform operations for at least one application or program for executing operations / methods according to embodiments of the present disclosure. The computing device (500) can include one or more processors.

[0063] Next, the memory (520) can store various data, commands, and / or information. The memory (520) can load a computer program (560) from the storage (550) to execute operations / methods according to embodiments of the present disclosure. The memory (520) may be implemented as a volatile memory such as RAM, but the present disclosure is not limited thereto.

[0064] Next, the bus (530) can provide communication functions between components of the computing device (500). The bus (530) can be implemented as various types of buses, such as an address bus, a data bus, and a control bus.

[0065] Next, the communication interface (540) can support wired and wireless Internet communication of the computing device (500). Furthermore, the communication interface (540) can also support various communication methods other than Internet communication. To this end, the communication interface (540) can be configured to include a communication module well known in the technical field of the present disclosure.

[0066] Next, the storage (550) can non-temporarily store one or more computer programs (560). The storage (550) can be configured to include non-volatile memory such as Read Only Memory (ROM), Erasable Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), flash memory, a hard disk, a removable disk, or any form of computer-readable recording medium well known in the art to which the present disclosure pertains.

[0067] Next, the computer program (560) may include one or more instructions that, when loaded into the memory (520), cause the processor (510) to perform operations / methods according to various embodiments of the present disclosure. That is, the processor (510) may perform operations / methods according to various embodiments of the present disclosure by executing the loaded one or more instructions.

[0068] For example, the computer program (560) may include instructions for obtaining a user's shopping service usage history, determining a recommended subscription product candidate for the user based on the obtained shopping service usage history, calculating a similarity score between a subscription product to which the user has already subscribed and a subscription product to which the user has not subscribed among the subscription products included in the recommended subscription product candidate, and displaying a first subscription product among the unsubscribed subscription products, the calculated similarity score of which is less than a preset threshold, as a recommended subscription product on the user terminal of the user.

[0069] Specifically, the computer program (560) may include instructions for calculating a monthly subscription fee for a subscription product to which a user is subscribed, determining a monthly subscription fee range to which the user belongs based on the monthly subscription fee, and determining subscription products to which other users belonging to the determined monthly subscription fee range are subscribed as recommended subscription product candidates.

[0070] In another embodiment, the computer program (560) may include instructions for obtaining a user's total purchase amount for a shopping service, determining a total purchase amount range to which the user belongs based on the total purchase amount, and determining a subscription product to which another user belonging to the determined total purchase amount range is subscribed as a candidate for a recommended subscription product.

[0071] In another embodiment, the computer program (560) may include instructions for obtaining a category of products most purchased by a user through a shopping service, determining a user group to which the user belongs through the category of products obtained, and determining a subscription product to which another user belonging to the determined user group is subscribed as a candidate for a recommended subscription product.

[0072] In another embodiment, the computer program (560) may include instructions for determining whether a user has purchased a first product paired with a second subscription product through a shopping service, and if the user has purchased the first product, determining the second subscription product as a candidate for a recommended subscription product.

[0073] According to an embodiment of the present disclosure, a digital subscription product that is suitable for a user's shopping service usage history and has minimal overlapping attributes with existing subscription products can be recommended. In particular, according to an embodiment of the present disclosure, subscriptions to a user terminal currently in use and warranty services associated with the terminal can be managed in an integrated manner. Furthermore, according to an embodiment of the present disclosure, a user can manage all subscriptions to digital subscription products offered by various service providers in an integrated manner on a single page, without having to visit each service page to manage subscriptions.

[0074] Various embodiments of the present disclosure and the effects thereof have been described with reference to FIGS. 1 through 8. The effects of the technical concepts of the present disclosure are not limited to the effects described above, and other effects not mentioned will be readily apparent to those skilled in the art from the description below.

[0075] Although all components constituting the embodiments of the present disclosure have been described as being combined or operating in combination as one, the present disclosure is not necessarily limited to such embodiments. That is, within the scope of the present disclosure, all components may be selectively combined and operated in one or more combinations.

[0076] Although operations are depicted in the drawings in a particular order, this should not be understood to imply that the operations must be performed in the particular order depicted, or in any sequential order, or that all depicted operations must be performed to achieve the desired results. In certain circumstances, multitasking and parallel processing may be advantageous. Furthermore, the separation of the various components in the embodiments described above should not be understood to imply that such separation is absolutely necessary, and it should be understood that the program components and systems described may generally be integrated together into a single software product or packaged into multiple software products.

[0077] Although the embodiments of the present disclosure have been described with reference to the attached drawings, those skilled in the art will appreciate that the present disclosure can be implemented in other specific forms without altering the technical spirit or essential features thereof. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. The scope of protection of the present disclosure should be interpreted by the claims below, and all technical ideas within a scope equivalent thereto should be interpreted as being included within the scope of the rights of the present disclosure.

Claims

1. A method for managing digital subscription products performed by a computing device, Step of obtaining the user's shopping service usage history; A step of determining a recommended subscription product candidate for the user based on the acquired shopping service usage history of the user; A step for calculating a similarity score between a subscription product included in the above recommended subscription product candidates and a subscription product to which the user has already subscribed, for a subscription product to which the user has not subscribed, wherein the similarity score is calculated to be higher the more the attributes of the unsubscribed subscription product overlap with the attributes of the already subscribed subscription product; and Including a step of displaying a first subscription product among the unsubscribed subscription products, the calculated similarity score of which is less than a preset threshold, as a recommended subscription product on the user terminal of the user. How to manage your digital subscription products.

2. In paragraph 1, The steps for obtaining the above user's shopping service usage history are: A step for calculating the monthly subscription fee for a subscription product to which the above user is subscribed; and A step of determining a monthly subscription fee range to which the user belongs based on the above monthly subscription fee is included, The step of determining the above recommended subscription product candidate includes the step of determining a subscription product subscribed to by another user belonging to the determined monthly subscription fee range as the above recommended subscription product candidate. How to manage your digital subscription products.

3. In paragraph 1, The steps for obtaining the above user's shopping service usage history are: A step of obtaining the total purchase amount of the user for the above shopping service; and A step of determining a combined purchase amount range to which the user belongs based on the combined purchase amount is included, The step of determining the above recommended subscription product candidate includes the step of determining a subscription product subscribed to by another user belonging to the determined combined purchase amount range as the above recommended subscription product candidate. How to manage your digital subscription products.

4. In paragraph 1, The steps for obtaining the above user's shopping service usage history are: A step for obtaining the category of products most frequently purchased by the user through the shopping service; and Including a step of determining a user group to which the user belongs through the category of the product acquired above, The step of determining the above recommended subscription product candidate includes the step of determining a subscription product to which another user belonging to the determined user group is subscribed as the above recommended subscription product candidate. How to manage your digital subscription products.

5. In paragraph 4, The above user group is characterized in that it is determined based on the age group of the user, the gender of the user, and the preferred product of the user identified through the category of the acquired product. How to manage your digital subscription products.

6. In paragraph 1, The step of obtaining the user's shopping service usage history includes the step of determining whether the user has purchased the first product paired with the second subscription product, The step of determining the above recommended subscription product candidate includes the step of determining the second subscription product as the recommended subscription product candidate if the user purchases the first product. How to manage your digital subscription products.

7. In paragraph 6, The above first product is a smartphone, and the above second subscription product is characterized in that it is a warranty service related to the smartphone. How to manage your digital subscription products.

8. In paragraph 1, The attributes of the above subscription product are characterized by including the provider of the target service, the type of the target service, and the subscription benefits. How to manage your digital subscription products.

9. In paragraph 1, The step of displaying the recommended subscription product on the user terminal includes the step of displaying the first subscription product on the user terminal in the form of a widget or nudge. How to manage your digital subscription products.

10. In paragraph 1, Further comprising a step of displaying a product related to a subscription product to which the user is subscribed as a recommended product on the user terminal. How to manage your digital subscription products.

11. In Article 10, The above user terminal is a first user terminal, The steps to display the above recommended products are: Including a step of displaying a second user terminal of the same model as the first user terminal as the recommended product when the subscription to the warranty service related to the first user terminal expires or is terminated. How to manage your digital subscription products.

12. Processor; and Contains memory that stores instructions, The above instructions, when executed by the processor, cause the processor to: Actions to obtain the user's shopping service usage history; An action of determining a recommended subscription product candidate for the user based on the user's shopping service usage history acquired above; An operation for calculating a similarity score between a subscription product included in the above recommended subscription product candidates and a subscription product to which the user has already subscribed, for a subscription product to which the user has not subscribed, wherein the similarity score is calculated to be higher the more the attributes of the unsubscribed subscription product overlap with the attributes of the already subscribed subscription product; and An action is performed to display the first subscription product among the unsubscribed subscription products, the calculated similarity score of which is less than a preset threshold, as a recommended subscription product on the user terminal of the user. Digital subscription product management system.

13. In paragraph 12, The action to obtain the above user's shopping service usage history is: An action to calculate the monthly subscription fee for a subscription product to which the above user is subscribed; and Including an action of determining the monthly subscription fee range to which the user belongs based on the above monthly subscription fee, The operation of determining the above recommended subscription product candidate includes an operation of determining a subscription product subscribed to by another user belonging to the above determined monthly subscription fee range as the above recommended subscription product candidate. Digital subscription product management system.

14. In paragraph 12, The action to obtain the above user's shopping service usage history is: An action for obtaining the user's total purchase amount for the above shopping service; and Including an action of determining the combined purchase amount range to which the user belongs based on the combined purchase amount, The operation of determining the above recommended subscription product candidate includes an operation of determining a subscription product subscribed to by another user within the determined combined purchase amount range as the above recommended subscription product candidate. Digital subscription product management system.

15. In paragraph 12, The action to obtain the above user's shopping service usage history is: An action to obtain the category of products most frequently purchased by the user through the shopping service; and Including an action of determining a user group to which the user belongs through the category of the product acquired above, The operation of determining the above recommended subscription product candidate includes an operation of determining a subscription product to which another user belonging to the above determined user group is subscribed as the above recommended subscription product candidate. Digital subscription product management system.

16. In paragraph 12, The action of obtaining the user's shopping service usage history includes an action of determining whether the user has purchased a first product paired with a second subscription product. The action of determining the above recommended subscription product candidate includes an action of determining the second subscription product as the recommended subscription product candidate if the user purchases the first product. Digital subscription product management system.

17. In paragraph 12, The attributes of the above subscription product are characterized by including the provider of the target service, the type of the target service, and the subscription benefits. Digital subscription product management system.

18. In paragraph 12, The action of displaying the recommended subscription product on the user terminal includes an action of displaying the first subscription product on the user terminal in the form of a widget or nudge. Digital subscription product management system.

19. In paragraph 12, The above instructions, when executed by the processor, cause the processor to: To further perform an action of displaying products related to the subscription products to which the user is subscribed as recommended products on the user terminal. Digital subscription product management system.

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