Method, electronic device, and recording medium for providing product information

Abstract

A method for providing product information by an electronic device according to an embodiment of the present disclosure may comprise the steps of: requesting a detailed information page for a product from a server on the basis of a user input; receiving, from the server, the detailed information page including review information on the product, wherein the review information includes one or more purchaser reviews for the product, and the one or more purchaser reviews respectively include video reviews and photo reviews for the product; and in a review area on the detailed information page, in which the review information is displayed, separately providing a first area in which one or more videos included in the respective video reviews and one or more photos included in the respective photo reviews are displayed, and a second area in which a best review among the one or more purchaser reviews is displayed.

Description

Methods for providing product information, electronic devices and recording media

[0001] The embodiments disclosed in this document relate to a technology for providing product information.

[0002] Recent technological advancements have led to a shift in consumer behavior from purchasing bulk items at low prices at large supermarkets to purchasing necessities in limited quantities at low prices, regardless of whether online or offline. In particular, advances in e-commerce technology have led to an increase in the number of people ordering items through web pages or apps.

[0003] To purchase a desired product, a user accesses an online store application, searches for the desired product, selects it, and accesses its details page. The product details page contains a wealth of information, allowing the user to decide whether to purchase the product based on its content.

[0004] Meanwhile, users often refer to registered product reviews when making purchase decisions. However, the problem with product details pages is that reviews aren't intuitively accessible to users. Furthermore, when users want to view detailed information about a specific review, the information isn't provided on a single page.

[0005] According to an embodiment disclosed in this document, a technical problem is to provide a method for providing product information, an electronic device and a recording medium, which provide a region where video reviews and photo reviews are displayed and a region where best reviews are displayed on a product detail page by distinguishing between these regions.

[0006] According to an embodiment disclosed in the present document, a technical problem is to provide a method for providing product information, an electronic device and a recording medium that provide a viewer page such that a description area is overlaid on at least a portion of a content area.

[0007] According to an embodiment disclosed in the present document, a method for providing product information in an electronic device may include: requesting a detailed information page for a product from a server based on a user input; receiving the detailed information page including review information for the product from the server, wherein the review information includes one or more buyer reviews for the product, and each of the one or more buyer reviews includes a video review and a photo review for the product; and providing, in a review area on the detailed information page in which the review information is displayed, a first area in which one or more videos included in each of the video reviews and one or more photos included in each of the photo reviews are displayed, and a second area in which a best review among the one or more buyer reviews is displayed.

[0008] According to an embodiment, the first area may include a first sub-area in which the one or more videos are displayed and a second sub-area in which the one or more photos are displayed.

[0009] According to an embodiment, the sorting order of videos and photos displayed in the first area may be determined based on at least some of the sorting order of best reviews displayed in the second area, the time of writing, the number of clicks by users, the user's evaluation, the degree to which the product is exposed, and the characteristics of the product.

[0010] According to an embodiment, in the second area, the best reviews selected by evaluating each of the buyer reviews based on at least some of the inclusion of photos and videos, the length of the review, the time of writing the review, the user evaluation of the review, the number of views, and the evaluation of the reviewer may be sequentially displayed according to the evaluation results.

[0011] According to an embodiment, the providing step may include: providing a plurality of selectable keyword items on the second area; and sequentially displaying reviews corresponding to keyword items selected from among the best reviews in the second area in response to an input of the user selecting a keyword item.

[0012] According to an embodiment, the plurality of keyword items may include items provided in relation to the product and items related to evaluation criteria, and the providing step may further include: if the selected keyword item is an item provided in relation to the product, sequentially displaying, in the first area, videos and photos included in reviews corresponding to the selected keyword items; and if the selected keyword item is an item related to the evaluation criteria, sequentially displaying, in the first area, videos and photos included in reviews corresponding to unselected keyword items.

[0013] According to an embodiment, in the review area, the sorting order of the first area and the second area may be determined based on at least some of the product category, the user's purchase history, search history, input history on the detailed information page, review writing history, and the number of video reviews and photo reviews.

[0014] In an embodiment, the providing step may further include: providing a first interface component for checking videos and photos exceeding the threshold on the first area when the number of the one or more videos and the one or more photos exceeds a threshold; and, in response to receiving a user input of clicking the first interface component, providing a gallery page including a third area for selecting display items including photo items and video items, and a fourth area for displaying photos or videos corresponding to the display items selected in the third area.

[0015] According to an embodiment, the method may further include providing a viewer page that displays a detailed screen for a buyer review corresponding to a selected photo or video in response to receiving a first user input for selecting a photo or video displayed on the first area, or receiving a second user input for selecting a photo or video included in a detailed review page provided in response to a user input for clicking the best review on the second area, or receiving a third user input for selecting a photo or video included in a buyer review arranged on the review list page provided in response to a user input for clicking a second interface component included in the review area, or receiving a fourth user input for selecting a photo or video displayed on the gallery page.

[0016] According to an embodiment, each of the one or more buyer reviews further includes a text review and basic information about the product, and the step of providing the viewer page may include a step of providing, on the viewer page, a description area in which at least a portion of the text review and basic information included in the buyer review corresponding to the selected photo or video is displayed, such that the description area is overlaid on at least a portion of the content area in which the selected photo or video is displayed.

[0017] In an embodiment, the step of providing the viewer page may include: in response to receiving a user input for the description area on the viewer page, expanding the description area; and in response to receiving a user input for an area on the content area that does not overlay the description area, reducing an area where the text is displayed.

[0018] According to an embodiment, the step of expanding the description area may further include the step of expanding the description area based on the length of the text review and basic information included in the corresponding buyer review; the step of expanding the size of the description area to a maximum size when the length of the text review and basic information exceeds a maximum size, and displaying the basic information and a part of the text review so as to correspond to the maximum size of the description area; and the step of displaying the scrolled text review so that the basic information is displayed with priority over the text review in response to a user's scroll input for the description area.

[0019] According to an embodiment, the step of expanding the description area may further include a step of adjusting the size of the content area based on at least a portion of the size of the expanded description area, the original size of a photo or video displayed in the content area, and the size of a display area of ​​the electronic device.

[0020] According to an embodiment, the method may further include a step of changing the size of a photo or video displayed in the content area based on the original size of the photo or video, the size of the display area of ​​the electronic device, and the size of the description area in response to a user's pinch zoom input for the content area.

[0021] According to an embodiment, if there are multiple photos or videos included in the corresponding buyer review, the method may further include a step of sequentially displaying the photos or videos included in the corresponding buyer review on the content area in response to a user's left and right swipe input on the viewer page; and if there are multiple buyer reviews corresponding to photos or videos included in the review information, the method may further include a step of sequentially displaying the buyer reviews in response to a user's up and down swipe input on the viewer page.

[0022] According to an embodiment, the method may further include a step of checking the number of times and the interval between times the user accesses the viewer page, which are determined based on the user's ID; and a step of providing an affordance for using the viewer page based on the number of times and the interval between times the user accesses.

[0023] According to an embodiment, the step of providing the affordance may include the step of confirming the number of times the affordance is provided, which is determined based on the number of connections; and the step of resetting the number of times the affordance is provided if the connection interval exceeds a preset period.

[0024] According to an embodiment, the resetting step may include: a step of resetting the number of times the affordance is provided to a maximum value when the number of times the affordance is provided remains at the time of the user's last access to the viewer page; and a step of resetting the number of times the affordance is provided to a preset number when the number of times the affordance is provided remains is 0 at the time of the user's last access to the viewer page.

[0025] According to an embodiment disclosed in this document, a computer-readable, non-transitory recording medium having recorded thereon a program for executing the method of claim 1 on a computer may be included.

[0026] According to an embodiment disclosed in the present document, an electronic device for providing product information comprises: a communication circuit; one or more memories storing one or more instructions; and a processor operatively connected to the communication circuit and the memory, wherein the one or more instructions, when executed, cause the processor to: request a detailed information page for a product from a server based on a user input, and receive the detailed information page including review information for the product from the server, wherein the review information includes one or more buyer reviews for the product, and each of the one or more buyer reviews includes a video review and a photo review for the product; and, in a review area on the detailed information page in which the review information is displayed, provide a first area in which one or more videos included in each of the video reviews and one or more photos included in each of the photo reviews are displayed, and a second area in which a best review among the one or more buyer reviews is displayed.

[0027] The method, electronic device, and recording medium for providing product information according to the embodiments disclosed in this document provide a separate area for displaying videos and photos and an area for displaying best reviews on the detailed information page, thereby allowing users to easily view a variety of review information on the detailed information page. This can reduce the time it takes for users to make a purchase decision and increase the rate of product purchases.

[0028] The method, electronic device, and recording medium for providing product information according to the embodiments disclosed in this document can provide a user with an easy way to simultaneously check review information, thereby eliminating the inconvenience of the user having to return to another page on the viewer page to check the review information.

[0029] In addition, various effects may be provided, either directly or indirectly, through this document.

[0030] FIG. 1 is a schematic diagram of a system including an electronic device according to one embodiment.

[0031] FIG. 2 is a flowchart illustrating a method for providing product information according to one embodiment disclosed in this document.

[0032] FIG. 3 is a diagram showing an example of a detailed information page according to one embodiment disclosed in this document.

[0033] FIGS. 4A, 4B, 4C, and 4D are diagrams illustrating various examples of a review area on a detailed information page according to one embodiment disclosed in the present document.

[0034] FIG. 5 is a flowchart illustrating a method for providing product information according to one embodiment disclosed in this document.

[0035] FIG. 6 is a diagram showing an example of a review list page according to one embodiment disclosed in this document.

[0036] FIG. 7 is a diagram showing an example of a detailed review page according to one embodiment disclosed in this document.

[0037] FIG. 8 is a diagram showing an example of a gallery page according to one embodiment disclosed in this document.

[0038] FIGS. 9A, 9B, 9C, 9D, and 9E are diagrams showing examples of viewer pages according to various embodiments disclosed in this document.

[0039] FIG. 10 is a block diagram showing the configuration of an electronic device according to one embodiment disclosed in this document.

[0040] Hereinafter, various embodiments of the present invention will be described with reference to the attached drawings. However, this is not intended to limit the present invention to specific embodiments, and it should be understood that the present invention encompasses various modifications, equivalents, and / or alternatives of the embodiments.

[0041] In this document, the singular form of a noun corresponding to an item may include one or more of said items, unless the context clearly indicates otherwise. In this document, phrases such as "A or B," "at least one of A and B," "at least one of A or B," "A, B, or C," "at least one of A, B, and C," and "at least one of A, B, or C" may each include any one of the items listed together in that phrase, or all possible combinations thereof. Terms such as "first," "second," or "first" or "second" may be used merely to distinguish the corresponding element from other corresponding elements, and do not limit the corresponding elements in any other respect (e.g., importance or order). When a component (e.g., a first component) is referred to as being “coupled” or “connected” to another component (e.g., a second component), with or without the terms “functionally” or “communicatively,” it means that the component can be connected to the other component directly (e.g., wired), wirelessly, or through a third component.

[0042] Each component (e.g., a module or a program) described in this document may include one or more entities. According to various embodiments, one or more components or operations of the components may be omitted, or one or more other components or operations may be added. Alternatively or additionally, a plurality of components (e.g., a module or a program) may be integrated into a single component. In such a case, the integrated component may perform one or more functions of each of the plurality of components identically or similarly to those performed by the corresponding component among the plurality of components prior to integration. According to various embodiments, the operations performed by a module, program, or other component may be executed sequentially, in parallel, iteratively, or heuristically, or one or more of the operations may be executed in a different order, omitted, or one or more other operations may be added.

[0043] The term "module" or "part" used in this document may include a unit implemented in hardware, software, or firmware, and may be used interchangeably with terms such as logic, logic block, component, or circuit. A module may be an integral component, or a minimum unit or part of such a component that performs one or more functions. For example, according to one embodiment, a module may be implemented in the form of an application-specific integrated circuit (ASIC).

[0044] Various embodiments of the present document may be implemented as software (e.g., a program or an application) including one or more instructions stored in a machine-readable storage medium (e.g., memory). For example, a processor of the device may call at least one instruction among the one or more instructions stored from the storage medium and execute it. This enables the device to operate to perform at least one function according to the at least one instruction called. The one or more instructions may include code generated by a compiler or code executable by an interpreter. The machine-readable storage medium may be provided in the form of a non-transitory storage medium. Here, "non-transitory" only means that the storage medium is a tangible device and does not contain a signal (e.g., electromagnetic waves), and this term does not distinguish between cases where data is stored semi-permanently and cases where it is stored temporarily in the storage medium.

[0045] Figure 1 is a schematic diagram of a system including an electronic device according to one embodiment. Those skilled in the art will appreciate that, in addition to the components illustrated in Figure 1, other general-purpose components may be included.

[0046] Referring to FIG. 1, the system may include an electronic device (110) and a server (120). The electronic device (110) and the server (120) may communicate with each other via a network (130). The network (130) includes a Local Area Network (LAN), a Wide Area Network (WAN), a Value Added Network (VAN), a mobile radio communication network, a satellite communication network, and a combination thereof, and is a comprehensive data communication network that enables each system component illustrated in FIG. 1 to communicate smoothly with each other, and may include a wired Internet, a wireless Internet, and a mobile radio communication network. Wireless communication may include, but is not limited to, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, Zigbee, Wi-Fi Direct (WFD), ultra wideband (UWB), infrared data association (IrDA), and near field communication (NFC).

[0047] An electronic device (110) provides information to users using e-commerce services. If the e-commerce service is provided through a website, it may be a user terminal accessible to the website. If the e-commerce service is provided through a dedicated application, it may be a user terminal with the application installed. Examples include smartphones, tablets, personal computers (PCs), laptops, and the like.

[0048] A user can access an e-commerce service through an electronic device (110). The user can log in to his or her account or use the e-commerce service as a non-member, and can obtain all information related to the e-commerce service through an output device (such as a display or speaker) provided in the electronic device (110) or an output device (such as a monitor) linked to the electronic device (110). In this regard, the electronic device (110) may generate or process information provided to the user using a computing device (such as a processor) included in the electronic device (110), but some information may be generated or processed by a server (120) and transmitted to the electronic device (110) before being provided to the user. Whether the information is generated or processed by the electronic device (110) or the server (120) can be flexibly determined in consideration of resources for the service, service speed, service content, etc.

[0049] The server (120) is a device that hosts an e-commerce service, exchanges information with an electronic device (110) via a network (130), customizes the e-commerce service, and accesses a database inside / outside the server (120) to update information on items being sold periodically or in real time. When an e-commerce service provider manages the entire logistics process, such as receiving, picking, sorting, issuing, shipping, delivery, and returns of items, the server (120) may not be a single physical device, but may collectively refer to multiple devices that communicate physically or electronically.

[0050] In relation to the above, the following drawings will be used to explain in more detail.

[0051] FIG. 2 is a flowchart illustrating a method for providing product information according to one embodiment disclosed in this document.

[0052] Hereinafter, the method illustrated in FIG. 2 is described as being performed by the electronic device (110) described above, but this is exemplary, and the method illustrated in FIG. 2 may be performed by a device other than the electronic device (110) (e.g., a server (120)) or may be performed by a combination of the electronic device (110) and a separate device. This also applies to the method illustrated in FIG. 5, which will be described below.

[0053] Referring to FIG. 2, at step S210, the electronic device (110) may request a product detail page from the server (120) based on user input. Here, the user input may include, for example, an input for selecting the product on the display of the electronic device (110) running an application provided by the server (120). In addition, the detail page may refer to a page where various information related to the product is displayed for the purpose of selling the product.

[0054] At step S220, the electronic device (110) may receive a detailed information page containing product review information from the server (120). The review information may include one or more buyer reviews of the product. Buyer reviews may refer to reviews registered by users who have purchased the product, evaluating the product, and each buyer review may include a video review and a photo review of the product. A video review may include one or more videos of the product, and a photo review may include one or more photos of the product.

[0055] In one embodiment, each buyer review may further include a text review and basic information. The text review refers to the text information registered in the buyer review, and the basic information may refer to information commonly included in buyer reviews. For example, basic information may include a product rating, the time the review was posted, information identifying the user who posted the review, and information about the product's seller.

[0056] In step S230, the electronic device (110) can provide a first area in which one or more videos included in each video review and one or more photos included in each photo review are displayed, and a second area in which the best review among one or more buyer reviews is displayed, in the review area where review information on the detailed information page is displayed. By providing the first area and the second area separately, the electronic device (110) can provide the user with a larger view of each video and photo.

[0057] Users looking to purchase a product often review reviews before making a purchase decision. Product reviews can be a significant factor in a user's purchasing decision. Accordingly, the electronic device (110) provides users with distinct areas for displaying video and photo reviews and areas for displaying best reviews, enabling users to more effectively review product reviews and easily understand the content of the reviews. Consequently, the time required for users to review reviews can be reduced, the time required to make a purchase decision can be reduced, and the rate of product purchases can be increased.

[0058] The first area may display video reviews and photo reviews of the product. More specifically, the video included in each video review and the photo included in each photo review may be displayed in the first area.

[0059] In one embodiment, the electronic device (110) may display videos and photos in a single, undifferentiated manner on the first area. In some cases, the electronic device (110) may also display videos and photos separately on the first area.

[0060] When the electronic device (110) displays videos and photos separately on the first area, the first area may include a first sub-area and a second sub-area. The electronic device (110) may display one or more videos on the first sub-area and one or more photos on the second sub-area. The electronic device (110) may provide the first sub-area and the second sub-area separately on the first area.

[0061] According to one embodiment, the electronic device (110) may display the configuration of the first area based on the total number of videos and photos included in the review information for the product, the user's usage history, the product category, etc. The configuration of the first area may be determined by, for example, the server (120), and the electronic device (110) may display the first area according to the determined configuration to the user.

[0062] For example, if the total number of videos and photos included in the review information exceeds a reference number, the electronic device (110) may display a first area configured such that the first area is divided into a first sub-area and a second sub-area. Conversely, if the total number of videos and photos included in the review information is less than or equal to a reference number, the electronic device (110) may display the first area without dividing the first and second sub-areas and without separating the videos and photos. For example, let's assume that the reference number is 10. If the total number of videos and photos included in the review information of a product is 9, the electronic device (110) may display a first area configured such that the first sub-area and the second sub-area are divided. If the total number of videos and photos included in the review information of a product is 20, the electronic device (110) may display a first area configured such that the first and second sub-areas are not divided.

[0063] In another example, the electronic device (110) may display the configuration of the first area based on the user's usage history. Here, the user's usage history may include at least one of a product purchase history, a search history, an input history on a detailed information page, or a review writing history. For example, if the electronic device (110) confirms that the user primarily clicks on the best review on the detailed information page, the electronic device (110) may display the first area configured so that the first and second sub-areas are not distinct.

[0064] According to one embodiment, the electronic device (110) can display videos and photos in order in each of the divided areas according to rules set based on the priority between video reviews and photo reviews and the number of videos and photos on the first area.

[0065] For example, the electronic device (110) may place videos with priority over photos. Since the number of videos included in a review is typically smaller than the number of photos, the electronic device (110) may place videos with priority over photos on the first area.

[0066] In addition, the electronic device (110) can divide the area in which the videos and photos are arranged differently depending on the number of the photos. For example, when the electronic device (110) divides the first area into a plurality of columns, the number of photos or videos arranged in each column may intersect. For example, if one photo is arranged in the nth column (n is a natural number), m (m is a plurality of) photos may be arranged in the n+1th column. Thereafter, one photo may be arranged again in the n+2nd column. However, if the number of photos that can be arranged in a column in which m photos are to be arranged is less than m, the photos to be arranged in the column may be arranged one by one.

[0067] According to one embodiment, the sort order of videos and photos displayed in the first area may be determined based on at least some of the sort order of best reviews, the time of writing, the number of clicks by users, the user's rating, the degree to which the product is exposed, and the characteristics of the product.

[0068] In one embodiment, the sort order of videos and photos displayed in the first area may be set to the reverse order of the sort order of videos and photos included in the best reviews displayed in the second area.

[0069] The review area includes a first area displaying videos and photos, and a second area displaying the best reviews. Each of the best reviews may also include videos and photos. If the sorting order of the videos and photos in the first and second areas is the same, the user will see duplicate videos and photos on the detailed review page. Therefore, the electronic device (110) can provide the user with more review information by setting the sorting order in the first area to be different from that in the second area.

[0070] In another example, the electronic device (110) may display videos and photos in a sort order determined by the percentage of product exposure in each video and photo. For example, the electronic device (110) may sort photos and videos with a high degree of product exposure with priority.

[0071] In another example, the sort order of videos and photos may be determined based on the product's characteristics. These characteristics may include at least one of the product's category, product's purpose, or product's nature. For example, for products requiring detailed configuration confirmation, such as precision parts, or requiring a focused view of a specific area rather than an overall view, the electronic device (110) may prioritize sorting photos that include essential components or photos that are zoomed in on the product.

[0072] The above example of sorting order can also be applied when the first region includes the first sub-region and the second sub-region.

[0073] The electronic device (110) may sequentially provide one or more videos and one or more photos in a sorted order in response to a user's slide input on the first area. In response to a user's input of sliding a screen on the first area displayed on the electronic device (110), the videos and photos may be swiped and sequentially provided to the user.

[0074] According to one embodiment, the electronic device (110) may provide a first interface component for checking the number of videos and photos exceeding the threshold in a first area when the number of videos and photos exceeds a threshold. The threshold may be preset based on the size of the first area, the size of the original photos and videos, etc., and may be set to 30, for example.

[0075] When the number of videos and photos exceeds a threshold, the electronic device (110) can display videos and photos up to the threshold on the first area, and provide a first interface component after the videos or photos corresponding to the threshold are displayed.

[0076] When the first area includes a first sub-area and a second sub-area, if the number of videos exceeds a threshold, videos up to the threshold may be displayed in the first sub-area. Similarly, if the number of photos exceeds a threshold, photos up to the threshold may be displayed in the second sub-area. Additionally, a first interface component may be provided in each of the first and second sub-areas.

[0077] The second area may display the best reviews among the buyer reviews. At least some of the buyer reviews may be selected as best reviews, and the electronic device (110) may display the selected best reviews in the second area.

[0078] According to one embodiment, the best review may be selected based on the results of evaluating each buyer review based on at least some of the following: whether or not photos and videos are included, the length of the review, the time the review was written, user ratings for the review, the number of views, and ratings for the reviewer. As an example, the selection of the best review may be performed by the server (120), and the electronic device (110) may sequentially display the selected best reviews in the second area based on the evaluation results.

[0079] For example, the server (120) may evaluate each buyer review based on the inclusion of videos and photos, length of the review, time of writing of the review, user rating of the review, number of views, and rating of the reviewer, and may adjust the reflection ratio of each item to assign an evaluation score to each buyer review. At this time, the top review with the highest rating among the buyer reviews may be selected as the best review, and the electronic device (110) may display the best reviews in the second area in order of highest rating.

[0080] Here, user ratings for a review may include the number of users who found the review helpful (e.g., "recommended") or unhelpful (e.g., "not recommended"). The "reviewer" may refer to the user who posted the review. Evaluations of a reviewer may include the reviewer's rank, whether the reviewer is a power reviewer, and other factors. A reviewer's rank may be determined based on the number of reviews posted by the user, the number of recommendations received, and other factors.

[0081] In some embodiments, the second area may further include additional elements, such as a component that allows selection of keyword items for selecting or classifying the best reviews.

[0082] For example, the second area may provide multiple keyword items for the user to select from. These keyword items may include items related to the product, such as its category, characteristics, and intended use, and / or items related to general product evaluation criteria, such as satisfaction and cost-effectiveness. Additionally, keywords provided to users may be selected based on factors such as the number of reviews, price, and target customer base. Users may select a subset of the keywords provided.

[0083] In one embodiment, the electronic device (110) may sequentially display reviews corresponding to the selected keyword item among the best reviews in the second area in response to a user's input for selecting a keyword item. The reviews corresponding to the selected keyword item may, for example, include reviews that include content related to the selected keyword item in a text review. For example, if the product is "detergent" and the keyword includes "touch" and the user selects the keyword "touch," the electronic device (110) may preferentially display reviews that include content related to "touch" among the buyer reviews in the second area. The electronic device (110) may receive review information corresponding to the keyword item from the server (120).

[0084] Media such as photos and videos allow users to more easily see the product's appearance and are more intuitively perceived by users. In contrast, text-based reviews offer more detailed evaluations of a product, but their content is difficult to intuitively grasp. Therefore, users may have different purposes for reviewing media reviews (photo and video reviews) and text reviews. Hereinafter, the term "media" will be used to encompass photos and videos.

[0085] Furthermore, depending on a user's preferences, the types of reviews they reference when making a purchase decision, or the types of reviews that influence their decisions, may differ. For example, users who tend to make spontaneous purchase decisions may be significantly influenced by intuitively perceived media reviews. For users who prefer detailed comparative analysis, top reviews containing detailed product evaluations may have a significant impact on their purchase decisions.

[0086] Considering these circumstances, the electronic device (110) can provide the first area and the second area to the user in a sorted order.

[0087] According to one embodiment, the sorting order of the first area and the second area in the review area may be determined based on at least some of the product category, the user's purchase history, search history, input history on the detailed information page, review writing history, and the number of video reviews and photo reviews. For example, the sorting order of the first area and the second area may be determined by the server (120), and the electronic device (110) may receive the sorting order from the server (120) and display and provide the first area and the second area according to the sorting order.

[0088] Here, the "category" to which a product belongs can refer to the criteria for segmenting products by type in an e-commerce service. For example, if a product is clothing, such as a T-shirt or pants, its "category" could be categorized as "Fashion." If the product is a cosmetic, such as powder or sunscreen, its "category" could be categorized as "Beauty." The degree to which a "category" is segmented can vary. For example, the "Fashion" category could be further subdivided into categories such as "Top" and "Bottom."

[0089] A user's purchase history may include information about products purchased using e-commerce services. For example, a user's purchase history may include information about the categories of products the user frequently purchases. Additionally, a user's search history may include information about products searched for while using e-commerce services.

[0090] The input history on a user's details page may include information about the areas the user frequently clicks on. For example, it may include information about which areas a particular user primarily clicks on the Best Reviews section. The review writing history may include information about the reviews the user has posted. For example, it may include information about whether the user primarily wrote long text reviews or uploaded numerous photos or videos.

[0091] For example, if the number of videos and photos registered in the buyer reviews of a product is below a certain number, the electronic device (110) may place the second area in the review area before the first area. In another example, if the area frequently clicked by the user is the best review area based on the user's input history, the electronic device (110) may place the second area before the first area. In yet another example, if the user has registered a large number of photos or videos based on the user's review writing history, the electronic device (110) may place the first area before the second area.

[0092] The sort order of the first region and the second region may mean including the sort order of the first sub-region, the second sub-region, and the second region, when the first region includes the first sub-region and the second sub-region.

[0093] For example, in the case of a product such as "fashion" where the appearance needs to be confirmed from various angles, the electronic device (110) may place the first sub-area where the video is displayed before the second sub-area. In another example, in the case of a product such as "beauty" where color confirmation is important, the electronic device (110) may place the second sub-area before the first sub-area. Conversely, in the case of a product such as a basic cell phone case (e.g., jelly case) that is manufactured to a set standard and requires confirmation of actual usage reviews rather than the appearance, the electronic device (110) may place the second area before the first and second sub-areas.

[0094] According to one embodiment, when a user selects a keyword item and the best reviews corresponding to the keyword item are displayed in the second area, the sort order of videos and photos displayed in the first area may be changed depending on the type of the selected keyword. For example, the change in the sort order may be performed by the server (120), and the electronic device (110) may receive information on the change in the sort order from the server (120) and change and display the sort order of videos and photos displayed in the first area.

[0095] In one embodiment, if the keyword item selected by the user is an item provided in relation to the product, such as the product's category, characteristics, or intended use, the electronic device (110) may display photos and videos included in the best reviews corresponding to the selected keyword item with priority in the first area. If the selected keyword item is an item provided in relation to the product, the user may primarily intend to check information related to the keyword, and therefore, the electronic device (110) may also display photos and videos corresponding to the selected keyword with priority in the first area to facilitate the user's confirmation of review information that meets the user's intent.

[0096] In one embodiment, if the keyword items selected by the user are items related to evaluation criteria for evaluating products in general, such as satisfaction and cost-effectiveness, the electronic device (110) may display photos and videos included in best reviews corresponding to unselected keyword items in the first area with priority. If the selected keyword is an item related to criteria for evaluating products in general, the photos and videos included in reviews arranged in the second area may not include photos related to the characteristics of the product, and therefore, the electronic device (110) may display photos and videos corresponding to unselected keywords in the first area to provide the user with more diverse review information.

[0097] In one embodiment, a priority order may be set between the items to determine the sort order of the first and second areas. For example, the priority of a product's category may be set higher than the priority of the user's review history. In another example, if a user selects a keyword item in the second area, the keyword item may have the highest priority compared to other items. The priority order between the items may be set, for example, by the server (120).

[0098] FIG. 3 is a diagram showing an example of a detailed information page according to one embodiment disclosed in this document.

[0099] Referring to FIG. 3, an example of a detailed information page is disclosed. A detailed information page (300) for a product displayed on the display of an electronic device (110) may display various elements related to the product. For example, the detailed information page (300) may include a global navigation bar (GNB) (310), an image of the product (320), promotional information (330), and a review area (400) displaying review information about the product.

[0100] As illustrated in FIG. 3, the promotional information (330) of the detailed information page (300) may include the name of the product ("Dishwasher Detergent"), the brand name to which the product belongs ("AA"), the badge given to the product ("Recommended"), the rating for the product (4 and a half stars), the number of reviews ("2694"), the regular price information ("44,600"), the discount rate ("50%"), the discounted price with the discount benefit applied that is immediately given regardless of membership ("24,620 won"), the discounted price with the discount benefit given to members applied ("22,620 won"), a coupon nudge interface related to a coupon applicable to the product ("2,000 won coupon applied"), the delivery type ("Rocket Delivery", "Free Delivery"), the expected delivery date ("Guaranteed arrival tomorrow (Fri) 6 / 2"), and the list of options linked to the price of the product ("View more options").

[0101] The review area (400) containing review information about a product can be understood as the review area on the detailed information page described above, and will be described in more detail below with reference to FIGS. 4a to 4d.

[0102] FIGS. 4A to 4D are diagrams illustrating various examples of a review area on a detailed information page according to one embodiment disclosed in this document.

[0103] First, referring to FIG. 4A, the review area (400) may include a first area (420) where video and photo reviews are displayed, and a second area (430) where best reviews are displayed. In FIG. 4A, the first area (420) and the second area (430) may be provided separately. In addition, the review area (400) may further include a summary area (410) where summary information summarizing reviews of the product is displayed.

[0104] As illustrated in FIG. 4A, a summary area (410) where summary information is displayed may include an interface for checking all reviews for a product (“View All”) (411), an area (413) including a rating for the product (“4.5 stars”), the number of reviews (“2694”), and an interface for writing a review (“Write a Review”), and an area (415) where a summary of review information is displayed (“Very satisfied with the fragrance 68%”, “The foaming power is as rich as expected 71%”).

[0105] When a user clicks on the interface (411), all registered buyer reviews for the product may be provided. The electronic device (110) may provide a review list page for all buyer reviews in response to the user's input clicking on the interface (411).

[0106] Area (415) may provide a summary of product evaluations. At this time, area (415) may include key evaluation items related to the product (e.g., "satisfaction with scent," "foaming power"), one-line comments for the key evaluation items (e.g., "very satisfied," "as rich as expected"), and evaluation scores (e.g., "68%," "71%"). Key evaluation items may be selected based on the product category, product characteristics, intended use, primary customer base, product price, number of mentions in buyer reviews, etc. For example, as illustrated in FIG. 4A, if the product is a "detergent," "satisfaction with scent" and "foaming power," which are characteristics related to "detergent," may be selected as key evaluation items.

[0107] In FIG. 4A, the interface (411), the area (413), and the area (415) are shown as being included in the area (410), but this is only an example, and the interface (411), the area (413), and the area (415) may be included in another area on the review area (400) or may be distinguished as separate areas.

[0108] The first area (420) may display video reviews and photo reviews. As illustrated in FIG. 4A, according to one embodiment, the first area (420) may include a first sub-area (421) in which video reviews are displayed and a second sub-area (423) in which photo reviews are displayed.

[0109] The second area (430) displays the best reviews selected from among the buyer reviews. Each buyer review may include basic information (e.g., "ooo, 5 stars, 2021.07.28, Seller: BB"), a video review and / or photo review, and a text review.

[0110] The second area (430) may include an interface for viewing all reviews (i.e., “View All Reviews”) (431) and an area (433) providing multiple keywords (e.g., “Color, Satisfaction, Quality, Feel”). When a user clicks on the interface of area (431), the electronic device (110) may provide the user with all buyer reviews.

[0111] Area (433) may provide multiple keywords for the user to select. For example, if the product is "detergent," "color" and "feel," which are characteristics related to "detergent," may be selected as keywords, while "quality" and "satisfaction," which are general evaluation criteria, may be selected. In response to a user input selecting a specific keyword in area (433), the second area (430) may display the best reviews corresponding to the selected keyword.

[0112] FIG. 4B discloses an example in which, compared to FIG. 4A, video and photos are displayed in a first region (420) without being separated. As illustrated in FIG. 4B, the first region (420) may not have separate regions for displaying videos and photos. In this case, videos and photos may be arranged according to established rules, for example, videos may be arranged to be displayed before photos.

[0113] FIG. 4c and FIG. 4d are diagrams showing examples of providing a first interface component according to one embodiment disclosed in the present document.

[0114] Referring to FIG. 4C, in a case where the first area (420) includes a first sub-area (421) and a second sub-area (423), if the number of videos to be displayed in the first sub-area (421) and the number of photos to be displayed in the second sub-area (423) exceed a threshold, a first interface component (422, 424) may be provided in each of the first sub-area (421) and the second sub-area (423). The first interface component (422, 424) may include information indicating the degree to which the threshold is exceeded (e.g., “See 8 more”, “See 152 more”).

[0115] If the number of items displayed in the first sub-area (421) or the second sub-area (423) does not exceed a threshold, the first interface component may not be provided in that area. For example, if the number of videos does not exceed a threshold, the first interface component (422) may not be provided in the first sub-area (421).

[0116] Compared to FIG. 4c, FIG. 4d illustrates that videos and photos can be provided without being separated in the first area (420). In this case, when the number of videos and photos exceeds a threshold, a first interface component (425) can be provided on the first area (420).

[0117] In FIGS. 4c and 4d, the first area (420) is only extended to display the first interface components (422, 424, 425), and the first area (420) displayed on the actual electronic device (110) has the same width as the second area (430) and the area (410).

[0118] FIG. 5 is a flowchart illustrating a method for providing product information according to one embodiment disclosed in this document.

[0119] At step S510, the electronic device (110) can request a detailed information page for a product from the server (120) based on user input.

[0120] At step S520, the electronic device (110) can receive a detailed information page including product review information from the server (120).

[0121] In step S530, the electronic device (110) can provide a first area in which one or more videos included in each video review and one or more photos included in each photo review are displayed, and a second area in which the best review among one or more buyer reviews is displayed, in a review area where review information on a detailed information page is displayed.

[0122] At step S540, the electronic device (110) may provide a first interface component for checking videos and photos exceeding the threshold on the first area when the number of one or more videos and one or more photos exceeds the threshold.

[0123] At step S550, a gallery page can be provided in response to receiving a user input clicking on the first interface component.

[0124] In one embodiment, the gallery page may include a third area for selecting display items, including photo items and video items, and a fourth area for displaying photos or videos corresponding to the display items selected in the third area. For example, if a user selects a "photo item" in the third area, the fourth area may display at least one photo included in the review information.

[0125] When a gallery page is provided in response to receiving a user input clicking on a first interface component, the items to be displayed in the fourth area of ​​the gallery page may be determined based on the type of media displayed in the area including the first interface component. For example, when a user clicks on a first interface component included in the first sub-area to enter the gallery page, a video item may be selected in the third area of ​​the gallery page, and the video may be displayed in the fourth area.

[0126] If videos and photos are provided indiscriminately in the first area, a gallery page displayed upon a user's click on the first interface component may display a preset item, either a video or a photo. For example, the gallery page may display an item corresponding to the type of media displayed first in the first area.

[0127] At step S560, the electronic device (110) may provide a viewer page displaying a detailed screen for a buyer review corresponding to the selected photo or video in response to receiving the first to fourth user inputs.

[0128] According to one embodiment, the electronic device (110) may provide a viewer page that displays a detailed screen for a buyer review corresponding to a selected photo or video in response to receiving a first user input for selecting a photo or video displayed on a first area, or receiving a second user input for selecting a photo or video included in a detailed review page provided in response to a user input for clicking a best review on a second area, or receiving a third user input for selecting a photo or video included in buyer reviews arranged on a review list page provided in response to a user input for clicking a second interface component included in a review area, or receiving a fourth user input for selecting a photo or video displayed on a gallery page.

[0129] The electronic device (110) can provide a viewer page to the user through four paths as described above. The electronic device (110) can configure the viewer page to provide the user with an easy-to-view information contained in a buyer review corresponding to a photo or video selected by the user.

[0130] A viewer page may include a content area and a description area. The content area may display the photo or video selected before entering the viewer page, and the description area may display at least some of the text reviews and basic information included in the buyer reviews corresponding to the selected photo or video.

[0131] Traditional viewer pages, which primarily display media like photos and videos, often struggle to simultaneously view other review information alongside the media. This often leads to users having to navigate back to previous pages (e.g., detailed review pages) to view additional review content after accessing the viewer page, resulting in the inconvenience of having to return to the previous page.

[0132] Accordingly, the electronic device (110) provides an easy way to check media, text reviews, and basic information simultaneously on the viewer page, thereby enabling the user to obtain sufficient information about the product on the viewer page and eliminating the inconvenience of having to return to another page.

[0133] According to one embodiment, the electronic device (110) may provide a description area to be overlaid on at least a portion of the content area on the viewer page. The content area may be displayed, for example, at the top of the viewer page or across the entire viewer page. The description area may be displayed, for example, at the bottom of the viewer page, with a portion of the content area overlaid.

[0134] According to one embodiment, the electronic device (110) can adjust the transparency of the area where the description area and the content area are overlaid. For example, when playback of a video displayed in the content area is stopped, the electronic device (110) can adjust the transparency of the overlaid area to be lower to make it easier to see the content displayed in the description area. When the video is played again, the electronic device (110) can adjust the transparency of the overlay area to be higher to make it easier to see the video corresponding to the overlaid portion.

[0135] According to one embodiment, the electronic device (110) can adjust the size of the description area and content area constituting the viewer page according to user input.

[0136] In one embodiment, the electronic device (110) may expand and provide the description area in response to receiving user input for the description area on the viewer page. The user input for the description area may include, for example, a double-click. Additionally, the electronic device (110) may reduce and provide the area where text is displayed in response to receiving user input for an area on the content area that does not overlay the description area. In some cases, if the description area is already expanded, the description area may be reduced in response to user input for the description area and the content area. If the description area is reduced when the viewer page is first entered, the description area may be in a hidden state that is not exposed on the viewer page.

[0137] In one embodiment, the description area may be expanded based on the length of the text review and basic information included in the corresponding buyer review. When a user enters a viewer page, the viewer page may provide a text review of a preset length along with basic information. At this time, in response to receiving the user's input for the description area, the electronic device (110) may expand the description area based on the length of the text review and basic information. The length of the text review and basic information may comprehensively include the physical length for displaying the basic information on the viewer page, the number of characters included in the text review, etc.

[0138] According to one embodiment, when the length of the text review and basic information exceeds the maximum, the electronic device (110) may expand the size of the description area to the maximum size and display a portion of the basic information and the text review so as to correspond to the maximum size of the description area. The maximum length of the text review and basic information may correspond to the maximum size of the description area, and may be the maximum value of the text review and basic information that can be displayed in the description area when the description area is at the maximum size.

[0139] The maximum size of the description area may be set differently depending on the original size of the photo or video displayed in the content area, the size of the display screen of the electronic device (110), etc. For example, the maximum size of the description area may be set to an area excluding the minimum size of the content area in which the media displayed on the viewer page in the display area of ​​the electronic device (110) can maintain the minimum resolution. In another example, the maximum size of the description area may be set to a certain percentage of the display size of the electronic device.

[0140] According to one embodiment, the electronic device (110) may display a scrolled text review in response to a user's scroll input in the description area, such that basic information is displayed prior to the text review. For example, when the user scrolls in the description area, the location of the area where basic information is displayed may be fixed, and only the text displayed in the area where the text review is displayed may change.

[0141] According to one embodiment, the electronic device (110) can adjust the size of the content area based on at least some of the size of the expanded description area, the original size of the photo or video displayed in the content area, and the size of the display area of ​​the electronic device (110). That is, when the description area is expanded, the electronic device (110) can also adjust the size of the content area.

[0142] For example, the electronic device (110) may reduce the size of the content area to correspond to the extent to which the description area is expanded. At this time, the electronic device (110) may ensure that the content area does not become smaller than the minimum size that allows the displayed media to maintain the minimum resolution.

[0143] According to one embodiment, the electronic device (110) may change the size of a photo or video displayed in the content area in response to a user's pinch-zoom input to the content area based on the original size of the photo or video, the size of the display area of ​​the electronic device, and the size of the description area. In some cases, the user's pinch-zoom input may be possible only when the description area is hidden.

[0144] In one embodiment, the electronic device (110) may change the display orientation (horizontal or vertical) of media displayed in the content area depending on the width and height of the original media displayed in the content area. For example, if the width of the original media is larger than the width of the display of the electronic device (110), the electronic device (110) may rotate the media to display it in the content area.

[0145] According to one embodiment, when there are multiple photos or videos included in a corresponding buyer review, the electronic device (110) may sequentially display photos or videos included in the corresponding buyer review on the content area in response to a user's left or right swipe input on the viewer page.

[0146] In one embodiment, the electronic device (110) may provide an interface for displaying the order of photos or videos displayed on the current viewer page when there are multiple photos or videos included in a corresponding buyer review.

[0147] According to one embodiment, when there are multiple buyer reviews corresponding to photos or videos included in the review information, the electronic device (110) may sequentially display the buyer reviews in response to a user's up and down swipe input on the viewer page.

[0148] In some cases, the electronic device (110) may display another buyer review in response to an up / down swipe input only when there are multiple buyer reviews and multiple photos or videos included in the buyer reviews currently displayed on the viewer page, and the media displayed on the viewer page is the last media included in the buyer review.

[0149] According to one embodiment, the electronic device (110) can determine the number of times and the interval between times a user accesses the viewer page, determined based on the user's ID. The electronic device (110) can provide affordances for using the viewer page based on the number of times and the interval between times.

[0150] For example, the electronic device (110) may provide an affordance only when there are multiple photos or videos included in the corresponding buyer review, or when there are multiple buyer reviews corresponding to the photo reviews or video reviews included in the gallery.

[0151] The electronic device (110) may provide affordances for left and right swipes when multiple media are included in the buyer review currently displayed on the viewer page. For example, the electronic device (110) may provide affordances on the viewer page where the first media is displayed. When the buyer review currently displayed on the viewer page contains only one media, the electronic device (110) may provide affordances for up and down swipes.

[0152] In one embodiment, the number of times affordances are provided may be determined based on the user's number of accesses. For example, if the user has not previously accessed the viewer page (i.e., the number of accesses is 0), the number of affordances provided may be set to a maximum value. For example, the maximum value may be set to 4.

[0153] Thereafter, the number of times an affordance is provided may decrease as the number of times a user accesses the viewer page increases. For example, the number of times an affordance is provided may be deducted each time a user accesses the viewer page.

[0154] According to one embodiment, if the interval between user accesses to the viewer page exceeds a preset period, the number of affordances provided may be reset. For example, if the number of affordances remaining at the time of the user's last access to the viewer page is 0, the number of affordances provided to the user may be reset to the maximum. If the number of affordances remaining at the time of the user's last access to the viewer page is 0, the electronic device (110) may reset the number of affordances provided to the user to a preset value (e.g., 1).

[0155] Figure 6 is a diagram illustrating an example of a review list page according to one embodiment disclosed in this document. For convenience of explanation, Figure 6 illustrates a state in which a single buyer review is listed.

[0156] Referring to FIG. 6, a review list page (600) may list and provide buyer reviews for a product. The review list page (600) may include an area (610) where photo and video reviews of each buyer review are displayed, an area (620) where text reviews are displayed, an area (630) where basic information is displayed, and an area (640) where filters for sorting buyer reviews ("Best First" or "Newest First") are provided.

[0157] Users can change the order in which buyer reviews are sorted by selecting or setting filters in the area (640).

[0158] When a third user inputs a photo or video in an area (610) of a review list page (600), the electronic device (110) can provide the user with a viewer page for the selected photo or video.

[0159] FIG. 7 is a diagram showing an example of a detailed review page according to one embodiment disclosed in this document.

[0160] Referring to FIG. 7, the detailed review page (700) may display all of the target buyer reviews. The detailed review page (700) may include an area (710) where photo reviews and video reviews of the target buyer reviews are displayed, an area (720) where text reviews are displayed, and an area (730) where basic information is displayed.

[0161] When a second user inputs a photo or video in an area (710) of a detailed review page (700), the electronic device (110) can provide the user with a viewer page for the selected photo or video.

[0162] FIG. 8 is a diagram showing an example of a gallery page according to one embodiment disclosed in this document.

[0163] Referring to FIG. 8, the gallery page (800) may include a third area (810) for selecting a display item and a fourth area (820) for displaying a photo or video corresponding to the selected display item.

[0164] The third area (810) may include an area (811) for selecting a photo item and an area (813) for selecting a video item.

[0165] The electronic device (110) can provide a viewer page to the user in response to a fourth user input of selecting a photo or video in the fourth area (820).

[0166] FIGS. 9A to 9E are diagrams illustrating examples of viewer pages according to various embodiments disclosed in this document.

[0167] First, referring to FIG. 9A, the viewer page (900) may include a content area (910) and a description area (920). The description area (920) may include an area (921) where basic information is displayed and an area (923) where text reviews are displayed.

[0168] When a user first enters the viewer page (900), the electronic device (110) may provide a viewer page (900) of the form illustrated in the center of FIG. 9A. Based on the viewer page (900) of the form illustrated in the center, in response to a user input of clicking the description area (920), the description area (920) may be expanded, as in the viewer page (900) of the form illustrated on the right. Conversely, based on the viewer page (900) of the form illustrated in the center, in response to a user input of clicking an area (910) that is not overlaid on the content area, the description area may be reduced (hidden), as in the viewer page (900) of the form illustrated on the left.

[0169] Additionally, as illustrated in FIG. 9A, the description area (920) may include an area (921) where basic information is displayed and an area (923) where text reviews are displayed. When the description area (920) is expanded, it may be expanded according to the length of the area (921) where basic information is displayed and the area (923) where text reviews are displayed.

[0170] Referring to FIG. 9b, when the length of the text review and basic information exceeds the maximum, the size of the description area is expanded to the maximum size, and a scrolled text review can be provided in response to the user's scroll input to the description area.

[0171] At this time, the electronic device (110) may display a scrolled text review so that basic information is displayed with priority over the text review. For example, as illustrated in FIG. 9B, the area (921) where basic information is displayed may be fixed, while the text displayed in the area (923) where the text review is displayed may be provided to correspond to the scroll.

[0172] Referring to FIG. 9c, the electronic device (110) can sequentially display photos or videos through the content area (910) in response to the user's left or right swipe input. During the sequential display of photos or videos, the description area (920) may be fixed. Additionally, the viewer page (900) may include an interface (930) for displaying the order of photos or videos.

[0173] Referring to FIG. 9d, the electronic device (110) may sequentially display buyer reviews on the viewer page in response to the user's up / down swipe input. For example, depending on the user's up / down scroll, the review displayed on the viewer page may change from review (901) to review (903).

[0174] Referring to FIG. 9E, the electronic device (110) may provide an affordance (940) to the user on the viewer page (900). The affordance (940) may be an element for guiding the use of the viewer page (900). For example, as illustrated in FIG. 9E, if there are multiple buyer reviews, an affordance (940) may be provided that describes an up-and-down swipe.

[0175] FIG. 10 is a block diagram showing the configuration of an electronic device according to one embodiment disclosed in this document.

[0176] Referring to FIG. 10, an electronic device (110) according to one embodiment may include a communication circuit (111), a memory (113), and a processor (115). At least one of the components included in the electronic device (110) may be omitted, or another component may be added to the electronic device (110). Additionally or alternatively, some of the components may be implemented in an integrated manner, or may be implemented as a single or multiple entities. At least some of the components within the electronic device (110) may be implemented in an integrated manner, or may be implemented as a single or multiple entities. At least some of the components within the electronic device (110) may be connected to each other via a bus, a general purpose input / output (GPIO), a serial peripheral interface (SPI), or a mobile industry processor interface (MIPI), and may exchange data and / or signals.

[0177] The communication circuit (111) can establish a wired or wireless communication channel with an external device (e.g., a server (120)) and transmit and receive various data with the external device. The communication circuit (111) can include at least one port for connecting to the external device via a wired cable in order to communicate with the external device via a wire. The communication circuit (111) can be configured to be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax) by including a cellular communication module. According to one embodiment, the communication circuit (111) can transmit and receive data with an external device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB) by including a short-range communication module, but is not limited thereto.

[0178] The memory (113) can store various data used by at least one component (e.g., the processor (115)). The memory (113) can store instructions for the operation of the processor (115) described above. The program can be stored as software in the memory (113) and can include, for example, an operating system, middleware, or an application. Unless otherwise specified, the memory (113) in the present disclosure can mean a set of one or more memories (113).

[0179] The processor (115) is a component that can perform calculations or data processing related to control and / or communication of each component of the electronic device (110), and can be operatively connected to the components of the electronic device (110). The processor (115) can load commands or data received from other components of the electronic device (110) into the memory (113), process the commands or data stored in the memory (113), and store the resulting data. Unless there are special circumstances, the processor (115) in the present disclosure may mean a set of one or more processors (115).

[0180] An electronic device (110) according to one embodiment may further include a display (not shown). The display may visually provide various information to the outside under the control of the processor (115). The display may include a touch circuit configured to detect a user's touch or a sensor circuit configured to measure the intensity of a force generated by a touch.

[0181] Meanwhile, the present specification and drawings disclose preferred embodiments of the present disclosure, and although specific terms are used, they are used in a general sense only to easily explain the technical contents of the present disclosure and to help understand the embodiments, and are not intended to limit the scope of the present disclosure. It will be apparent to those skilled in the art to which the embodiments of the present disclosure pertain that other modified examples based on the technical idea of ​​the present disclosure are possible in addition to the embodiments disclosed herein.

[0182] The device or terminal according to the above-described embodiments may include a processor, a memory for storing and executing program data, a permanent storage such as a disk drive, a communication port for communicating with an external device, a user object device such as a touch panel, a key, a button, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program commands that can be executed on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., a read-only memory (ROM), a random-access memory (RAM), a floppy disk, a hard disk, etc.) and an optical reading medium (e.g., a CD-ROM, a Digital Versatile Disc (DVD)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code can be stored and executed in a distributed manner. The medium is readable by a computer, stored in a memory, and executed by a processor.

[0183] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various hardware and / or software configurations that perform specific functions. For example, the embodiment may employ integrated circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, Python, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms that execute on one or more processors. Furthermore, the present embodiment may employ conventional techniques for electronic configuration, signal processing, and / or data processing. Terms such as "mechanism," "element," "means," and "composition" can be used broadly and are not limited to mechanical or physical structures. These terms can also encompass a series of software routines, such as those associated with a processor.

[0184] The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

1. In a method for providing product information on an electronic device, A step of requesting a product detail page from a server based on user input; A step of receiving the detailed information page including review information of the product from the server, wherein the review information includes one or more buyer reviews for the product, and each of the one or more buyer reviews includes a video review and a photo review for the product; and Including a step of providing a first area in which one or more videos included in each of the video reviews and one or more photos included in each of the photo reviews are displayed, and a second area in which the best review among the one or more buyer reviews is displayed, on the review area in which the review information on the detailed information page is displayed. How to provide product information.

2. In paragraph 1, The above first area is, including a first sub-area in which one or more videos are displayed and a second sub-area in which one or more photos are displayed, How to provide product information.

3. In paragraph 1, The sorting order of the videos and photos displayed in the first area is determined based on at least some of the sorting order of the best reviews displayed in the second area, the time of writing, the number of clicks by users, the user's evaluation, the degree to which the product is exposed, and the characteristics of the product. How to provide product information.

4. In paragraph 1, In the second area, the best reviews are sequentially displayed based on the evaluation results of each of the buyer reviews, which are selected based on at least some of the inclusion of photos and videos, the length of the review, the time of writing the review, the user rating of the review, the number of views, and the rating of the reviewer. How to provide product information.

5. In paragraph 4, The steps provided above are: A step of providing a plurality of selectable keyword items on the second area; and In response to the user's input of selecting a keyword item, a step of sequentially displaying reviews corresponding to the selected keyword item among the best reviews in the second area is included. How to provide product information.

6. In paragraph 5, The above multiple keyword items include items provided in relation to the product and items related to evaluation criteria, The steps provided above are: If the selected keyword item is an item provided in relation to the product, a step of sequentially displaying videos and photos included in reviews corresponding to the selected keyword item in the first area; and If the selected keyword item is an item related to the evaluation criteria, the method further includes a step of sequentially displaying videos and photos included in reviews corresponding to unselected keyword items in the first area. How to provide product information.

7. In paragraph 1, In the above review area, the sorting order of the first area and the second area is determined based on at least some of the product category, the user's purchase history, search history, input history on the detailed information page, review writing history, and the number of the video review and the photo review. How to provide product information.

8. In paragraph 1, The steps provided above are: When the number of the one or more videos and the one or more photos exceeds a threshold, providing a first interface component for checking the videos and photos exceeding the threshold on the first area; and In response to receiving a user input clicking on the first interface component, the method further comprises providing a gallery page including a third area for selecting display items including photo items and video items, and a fourth area for displaying a photo or video corresponding to the display item selected in the third area. How to provide product information.

9. In paragraph 8, Receive a first user input selecting a photo or video displayed on the first area above, or In response to a user input of clicking on the best review on the second area, a second user input is received on the detailed review page provided to select a photo or video included in the detailed review page, or In response to a user input clicking on a second interface component included in the above review area, a third user input is received on the review list page provided to select a photo or video included in a buyer review sorted on the above review list page, or In response to receiving a fourth user input selecting a photo or video displayed on the above gallery page, Further comprising the step of providing a viewer page that displays a detailed screen of a buyer review corresponding to the selected photo or video. How to provide product information.

10. In paragraph 9, Each of said one or more buyer reviews further includes a text review and basic information about said product, The steps for providing the above viewer page are: A step of providing a description area in which at least a part of the text review and basic information included in the buyer review corresponding to the selected photo or video is displayed on the viewer page so as to be overlaid on at least a part of the content area in which the selected photo or video is displayed. How to provide product information.

11. In paragraph 10, The steps for providing the above viewer page are: In response to receiving user input for the description area on the viewer page, the description area is expanded; and In response to receiving a user input for an area on the content area that does not overlay the description area, the step of reducing the area where the text is displayed is included. How to provide product information.

12. In paragraph 11, The step in which the above description area is expanded is: A step of expanding the description area based on the length of the text review and basic information included in the corresponding buyer review; When the length of the above text review and basic information exceeds the maximum, a step of expanding the size of the description area to the maximum size and displaying a part of the basic information and the text review to correspond to the maximum size of the description area; and In response to a user's scroll input to the above description area, further comprising the step of displaying a scrolled text review such that the basic information is displayed with priority over the text review. How to provide product information.

13. In paragraph 11, The step in which the above description area is expanded is: Further comprising a step of adjusting the size of the content area based on at least a portion of the size of the expanded description area, the original size of the photo or video displayed in the content area, and the size of the display area of ​​the electronic device. How to provide product information, 14. In paragraph 10, In response to a user's pinch zoom input for the content area, the size of a photo or video displayed in the content area is further included in a step of changing based on the original size of the photo or video, the size of the display area of ​​the electronic device, and the size of the description area. How to provide product information.

15. In paragraph 10, When there are multiple photos or videos included in the corresponding buyer review, a step of sequentially displaying the photos or videos included in the corresponding buyer review on the content area in response to the user's left and right swipe input on the viewer page; and If there are multiple buyer reviews corresponding to the photos or videos included in the above review information, the method further includes a step of sequentially displaying the buyer reviews in response to the user's up and down swipe input on the viewer page. How to provide product information.

16. In paragraph 10, A step of checking the number of accesses and the access interval of the viewer page of the user determined based on the ID of the user; and Further comprising a step of providing an affordance for use of the viewer page based on the number of accesses and the access interval. How to provide product information.

17. In paragraph 16, The step of providing the above affordance is: A step of checking the number of times the affordance is provided, which is determined based on the number of connections; and Including a step of resetting the number of provision times when the above connection interval exceeds a preset period. How to provide product information.

18. In paragraph 17, The above reset steps are: If the number of remaining offers of the affordance remains at the time of the last access of the viewer page by the user, the step of resetting the number of offers of the affordance to the maximum value; and Including a step of resetting the number of times the affordance is provided to a preset number of times when the number of times the affordance is provided to the viewer page is 0 at the time of the last access of the user. How to provide product information.

19. A non-transitory computer-readable recording medium having recorded thereon a program for executing the method of paragraph 1 on a computer.

20. As an electronic device for providing product information, communication circuit; One or more memories storing one or more instructions; and A processor operatively connected to the communication circuit and the memory, The one or more instructions, when executed, cause the processor to: Request a product detail page from the server based on user input, Receiving the detailed information page including review information of the product from the server, wherein the review information includes one or more buyer reviews for the product, and each of the one or more buyer reviews includes a video review and a photo review for the product, and An electronic device that provides a first area in which one or more videos included in each of the video reviews and one or more photos included in each of the photo reviews are displayed, and a second area in which the best review among the one or more buyer reviews is displayed, in a review area in which the review information on the detailed information page is displayed.

Images