Interface interaction method and apparatus, device and storage medium

Abstract

Provided in the embodiments of the present disclosure are an interface interaction method and apparatus, a device and a storage medium. The method comprises: displaying a group of interaction components in a playback interface of target media content, the group of interaction components comprising a first interaction component corresponding to a first entity, the first entity being determined on the basis of the target media content, and the first interaction component displaying first description information of the first entity; and in response to a selection on the first interaction component, displaying a first group of search results corresponding to the first entity. Thus, the embodiments of the present disclosure can provide interaction components on the playback interface of the target media content, so as to support users to quickly search for entities related to the target media content, thereby improving the efficiency of users in acquiring information.

Description

Method, apparatus, device and storage medium for interface interaction

[0001] The present application claims priority to the Chinese patent application No. 202411096996.0, filed on August 09, 2024, entitled “Method, apparatus, device and storage medium for interface interaction”, the content of which is incorporated herein by reference in its entirety. TECHNICAL FIELD

[0002] Example embodiments of the present disclosure generally relate to the field of computers, and in particular, to a method, apparatus, device and computer readable storage medium for interface interaction. BACKGROUND

[0003] With the development of computer technology, more and more applications can provide media content. Various media content can provide people with information, education, life and entertainment, and other aspects of content. When the audience user is interested in the related content in the media content, he / she can go to the search page and input the corresponding search term in the search page to search. SUMMARY

[0004] In a first aspect of the present disclosure, a method for interface interaction is provided. The method comprises: displaying a set of interactive components in a play interface of target media content, the set of interactive components comprising a first interactive component corresponding to a first entity, the first entity being determined based on the target media content, the first interactive component displaying first description information of the first entity; and in response to a selection of the first interactive component, displaying a first set of search results corresponding to the first entity.

[0005] In a second aspect of the present disclosure, an apparatus for interface interaction is provided. The apparatus comprises: a component display module configured to display a set of interactive components in a play interface of target media content, the set of interactive components comprising a first interactive component corresponding to a first entity, the first entity being determined based on the target media content, the first interactive component displaying first description information of the first entity; and a result display module configured to, in response to a selection of the first interactive component, display a first set of search results corresponding to the first entity.

[0006] In a third aspect of the present disclosure, an electronic device is provided. The device comprises at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor. The instructions, when executed by the at least one processor, cause the device to perform the method of the first aspect.

[0007] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided. The computer-readable storage medium has stored thereon computer-executable instructions that are executable by a processor to implement the method of the first aspect.

[0008] In a fifth aspect of the present disclosure, a computer program product is provided. The computer program product is tangibly stored in a computer storage medium and includes computer-executable instructions that, when executed by a device, cause the device to perform the method of the first aspect.

[0009] It should be understood that the content described in this section is not intended to limit the key features or important features of the embodiments of the present disclosure, nor is it intended to limit the scope of the present disclosure. Other features of the present disclosure will become apparent through the following description. BRIEF DESCRIPTION OF DRAWINGS

[0010] The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by describing in detail some embodiments thereof with reference to the annexed drawings in which:

[0011] FIG. 1 shows a schematic diagram of an example environment in which embodiments of the present disclosure can be implemented;

[0012] FIGS. 2A to 2C show schematic diagrams of example interfaces according to some embodiments of the present disclosure;

[0013] FIG. 3 shows a flowchart of determining an entity according to some embodiments of the present disclosure;

[0014] FIG. 4 shows a flowchart of an example process for interface interaction according to some embodiments of the present disclosure;

[0015] FIG. 5 shows a block diagram of an apparatus for interface interaction according to some embodiments of the present disclosure; and

[0016] FIG. 6 shows a block diagram of an electronic device capable of implementing a plurality of embodiments of the present disclosure. DETAILED DESCRIPTION

[0017] It can be understood that, before using the technical solutions disclosed by the embodiments of the present disclosure, the type of personal information involved in the present disclosure, the scope of use, the scene of use, etc. should be informed to the user and the authorization of the user should be obtained in accordance with relevant laws and regulations.

[0018] For example, in response to receiving an active request of a user, a prompt information is sent to the user to explicitly prompt the user that the operation requested to be performed by the user will need to acquire and use personal information of the user. Thus, the user can autonomously select whether to provide the personal information to the software or hardware, such as an electronic device, an application program, a server or a storage medium, performing the operation of the technical solution of the present disclosure according to the prompt information.

[0019] As an optional but non-limiting implementation manner, in response to receiving an active request of a user, the manner of sending a prompt information to the user may, for example, be a pop-up window manner, in which the prompt information can be presented in a text manner. In addition, the pop-up window can also carry a selection control for the user to select "agree" or "disagree" to provide the personal information to the electronic device.

[0020] It can be understood that the above notification and acquisition of user authorization process is only illustrative, and does not limit the implementation manner of the present disclosure, and other manners meeting the relevant laws and regulations can also be applied to the implementation manner of the present disclosure.

[0021] It can be understood that the data involved in the technical solution (including but not limited to the data itself, acquisition or use of the data) should comply with the requirements of the relevant laws and regulations and the relevant provisions.

[0022] The term "in response to" as used herein denotes a state in which a corresponding event occurs or a condition is met. It will be understood that the timing of the execution of the subsequent action performed in response to the event or condition is not necessarily strongly associated with the time at which the event occurs or the condition is met. For example, in some cases, the subsequent action can be performed immediately upon the occurrence of the event or the establishment of the condition, while in other cases, the subsequent action can be performed after a period of time has elapsed since the occurrence of the event or the establishment of the condition.

[0023] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments set forth herein, but rather, these embodiments are provided so that the present disclosure can be more thoroughly and completely understood. It should be understood that the drawings and embodiments of the present disclosure are for exemplary purposes only and are not intended to limit the scope of protection of the present disclosure.

[0024] It should be noted that the titles of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and any type of embodiment can be included under any section / subsection. Furthermore, embodiments described in any section / subsection can be combined with any other embodiment described in the same section / subsection and / or any other section / subsection in any manner.

[0025] In the description of embodiments of the disclosure, the term "includes" and its derivatives, such as "including" should be understood in an open-ended way, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". The following may also include other explicit and implicit definitions. The terms "first", "second", etc. can refer to different or the same objects. The following may also include other explicit and implicit definitions.

[0026] As briefly mentioned above, with the development of computer technology, more and more applications can provide media content. Various media content can provide people with information, education, life and entertainment, and other aspects of content. When the audience user is interested in the related content in the media content, he / she can go to the search page and enter the corresponding search word in the search page to search.

[0027] To this end, embodiments of the disclosure propose a scheme for interface interaction. According to various embodiments of the disclosure, a set of interactive components is displayed in a play interface of target media content, the set of interactive components includes a first interactive component corresponding to a first entity, the first entity is determined based on the target media content, and the first interactive component displays first description information of the first entity; and in response to selection of the first interactive component, a first set of search results corresponding to the first entity is displayed.

[0028] Thus, embodiments of the disclosure can provide interactive components in the play interface of the target media content to support users to quickly search for entities related to the target media content, thereby improving the efficiency of users to obtain information.

[0029] The example embodiments of the disclosure are described below with reference to the accompanying drawings.

[0030] Example environment

[0031] FIG. 1 shows a schematic diagram of an example environment 100 in which embodiments of the disclosure can be implemented. As shown in FIG. 1, the example environment 100 can include an electronic device 110.

[0032] In this example environment 100, the electronic device 110 can run an application 120 for providing and watching media content. The application 120 can be any appropriate type of application for providing and watching media content, examples of which can include but are not limited to: online video application, social application, content sharing application, etc. The user 140 can interact with the application 120 via the electronic device 110 and / or its attached devices.

[0033] In the environment 100 of FIG. 1, the electronic device 110 can present an interface 150 corresponding to the application 120 if the application 120 is in an active state. The interface 150 can include various pages provided by the application 120, such as a play page of media content.

[0034] In some embodiments, the electronic device 110 communicates with the server 130 to implement the provisioning of services of the application 120. The server 130 can provide functions such as management, configuration, and maintenance of the application or website.

[0035] The electronic device 110 can be any type of mobile terminal, fixed terminal, or portable terminal including a mobile handset, a desktop computer, a laptop computer, a notebook computer, a netbook computer, a tablet computer, a media computer, a multimedia tablet, a palmtop computer, a portable gaming terminal, a VR / AR device, a Personal Communication System (PCS) device, a personal navigation device, a Personal Digital Assistant (PDA), an audio / video player, a digital camera / camcorder, a positioning device, a television receiver, a radio broadcast receiver, an electronic book device, a game device, or any combination thereof, including an accessory or peripheral device thereof or any combination thereof. In some embodiments, the electronic device 110 can also support any type of interface to the user (such as "wearable" circuitry, etc.).

[0036] The server 130 can be a standalone physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks, and basic cloud computing services such as big data and artificial intelligence platforms. The server 130 may, for example, include a computing system / server such as a mainframe, an edge computing node, a computing device in a cloud environment, etc. The server 130 can provide background services for the application 120 in the electronic device 110 that supports interface interaction.

[0037] A communication connection can be established between the server 130 and the electronic device 110. The communication connection can be established by wired or wireless means. The communication connection can include, but is not limited to, a Bluetooth connection, a mobile network connection, a Universal Serial Bus (USB) connection, a Wireless Fidelity (WiFi) connection, etc., and embodiments of the present disclosure are not limited in this regard. In embodiments of the present disclosure, the server 130 and the electronic device 110 can implement signaling interaction through the communication connection therebetween.

[0038] It should be understood that the structure and functionality of the various elements in the environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of the present disclosure.

[0039] Various example implementations of the present disclosure will be described in detail below.

[0040] Example interface interactions

[0041] Example interface interactions according to embodiments of the present disclosure will be described below with reference to FIGS. 2A-2C. FIGS. 2A-2C illustrate example interfaces 200A-200C according to some embodiments of the present disclosure. The example playback interfaces can be implemented by a suitable electronic device or combination of electronic devices (e.g., the electronic device 110, the server 130, or a combination of one or more of these devices in FIG. 1).

[0042] FIG. 2A illustrates an example interface 200A according to some embodiments of the present disclosure. The interface 200A may, for example, be a playback interface for a media content 205. In some embodiments, the media content 205 can be an item of media content in an information stream associated with the interface 200A. As an example, the media content 205 may, for example, include video content, text-image content, etc.

[0043] As shown in FIG. 2A, the interface 200A can display media information associated with the media content 205, e.g., a title, author, description text, etc. Additionally, the interface 200A may, for example, also provide one or more interactive components related to the media content 205.

[0044] In some other scenarios, the playback interface for the media content 205 may, for example, also have other suitable styles.

[0045] In some embodiments, the electronic device 110 may, for example, receive a user selection of the entry 208 and can accordingly display the interface 200B as shown in FIG. 2B. As shown in FIG. 2B, the electronic device 110 can display an information panel 210 in the interface 200B.

[0046] In some embodiments, the electronic device 110 can display the full text content of the media content 205 in the information panel 210, e.g., the full title or description text, etc.

[0047] Additionally, the electronic device 110 can also display a set of interactive components in the information panel 210, e.g., the interactive component 215-1, the interactive component 215-2, and the interactive component 215-3. In some embodiments, the electronic device 110 may, for example, also receive a user swipe operation to reveal more interactive components.

[0048] In some embodiments, the interactive component 215-1 and the interactive component 215-2 can correspond to entities related to the media content 205. An entity can include any appropriate object or concept, such as a music object, a user object, a merchandise object, and the like.

[0049] As an example, the interactive component 215-1 can correspond to "Entity 1", and the interactive component 215-2 can correspond to "Entity 2". The specific determination process of "Entity 1" and "Entity 2" will be described in detail below with reference to FIG. 3, which is not elaborated here.

[0050] As shown in FIG. 2B, taking the interactive component 215-1 as an example, the interactive component 215-1 can display the description information of "Entity 1". As an example, such description information can include the entity identifier (e.g., name) of "Entity 1", the type (e.g., merchandise object) of "Entity 1".

[0051] Additionally, the description information can also include images associated with "Entity 1". In some embodiments, the images associated with "Entity 1" can include image content in the media content 205 corresponding to "Entity 1", such as a frame in the video content corresponding to "Entity 1".

[0052] Additionally, the images associated with "Entity 1" can include preset image content associated with "Entity 1". For example, taking the merchandise object as "Entity 1" as an example, the image can be an image of the merchandise object stored in the merchandise library.

[0053] In some embodiments, the electronic device 110 can receive the user's selection of the interactive component 215-1, and can accordingly present the interface 200C as shown in FIG. 2C. The interface 200C can also be referred to as a search interface, for example.

[0054] In some embodiments, the display order of the interactive component 215-1 and the interactive component 215-2 in the interface 200B and / or the interface 200C can be determined based on the degree of association of the corresponding entity with the media content 205. For example, the display priority of the interactive component 215-1 corresponding to "Entity 1" with a higher degree of association with the media content 205-1 can be higher than the interactive component 215-2.

[0055] As shown in FIG. 2C, the electronic device 110 can display the interactive components 215-1 to 215-3 in the interface 200C. Additionally, the electronic device 110 can display a set of search results corresponding to "Entity 1" in the interface 200C, such as the search result 220-1 and the search result 220-2.

[0056] In some embodiments, the search result 220-1 and the search result 220-2 can be searched by taking the name of "entity 1" as a query item. In some scenarios, the query item can include a search word of a proper type.

[0057] In some embodiments, the electronic device 110 can also receive a selection of the interactive component 215-2, and accordingly display a set of search results corresponding to "entity 2".

[0058] Thus, embodiments of the present disclosure can provide an interactive component in a play interface of target media content to support a user to quickly search for an entity related to the target media content, thereby improving the efficiency of the user to obtain information.

[0059] In some embodiments, as shown in FIGS. 2B and 2C, the interactive component 215-3 can be associated with a preset query item. For example, the interactive component 215-3 can be used to trigger display of a set of search results corresponding to the preset query item. In some embodiments, the search results triggered to be displayed by the interactive component 215-3 may, for example, include a set of media contents determined to be searched based on the preset query item, such as similar videos.

[0060] In some embodiments, the interactive component 215-3 can display an image associated with the media content 205. As an example, the image can be a cover or a specific video frame (e.g., a first frame) of the media content 205.

[0061] Additionally, as shown in FIG. 2C, the electronic device 110 can also display an input control 225 in the search interface 200C. The input control 225 may, for example, be associated with the media content 205.

[0062] As an example, the electronic device 110 can obtain a target query item input by a user through the input control 225, and can accordingly display a set of search results in the search interface 200C. In some embodiments, the set of search results can be determined not only based on the target query item, but also based on the media content 205. For example, the determination of the set of search results can be based on context information related to the media content 205 to improve the quality of the search results.

[0063] A specific process of determining an entity related to the media content 205 will be further described below with reference to FIG. 3. FIG. 3 shows a flowchart 300 of determining an entity according to some embodiments of the present disclosure.

[0064] As shown in FIG. 3, the server 130 can obtain reference information 305 associated with the media content 205, and can determine a set of candidate entities 315 based on the reference information 305 by using an entity recognition unit 310.

[0065] In some embodiments, the reference information 305 can include textual content of the media content 205, e.g., a title, a description text. Alternatively or additionally, the reference information 305 can include text determined based on images and / or speech of the media content 205. For example, the reference information 305 can include text extracted from the media content 205 by a speech recognition unit (e.g., ASR) or an optical character recognition unit (e.g., OCR).

[0066] Alternatively or additionally, the reference information 305 can also include interactive content associated with the media content 205. Such interactive content can include, for example, comment content of the media content 205, query terms entered in browsing the media content 205, etc.

[0067] In some embodiments, the server 130 can implement the entity recognition unit 305 with any suitable entity extraction technique. For example, the server 130 can utilize a generative model to extract a set of candidate entities 315 from the reference information 305.

[0068] Additionally, as shown in FIG. 3, the server 130 can also obtain frame information 320 of the media content 205 and determine a set of image frames 330 with an image frame extraction unit 325. As an example, the image frame extraction unit 325 can be implemented with any suitable image segmentation model.

[0069] Additionally, the server 130 can process the set of candidate entities 315 and the set of image frames 330 with a text-image matching model 335 to determine candidate entities and image frames that match each other, and can determine such candidate entities as entities 364 to be presented with interactive components.

[0070] As an example, such text-image matching model 335 can be implemented with suitable techniques such as cross-modal retrieval models, without intending to be limited thereto by the present disclosure.

[0071] Thus, embodiments of the present disclosure can associate entities to corresponding image frames in media content. Further, such image frames can be presented in interactive components corresponding to the entities as part of the description information of the entities.

[0072] Further, the server 130 can also perform additional search with the frame information 320. As an example, the server 130 can perform a search process in a knowledge base 340 based on the extracted image frames to determine whether there are specific knowledge objects that match the image frames.

[0073] If there is a specific knowledge object matching the image frame, the server 130 may, for example, utilize the image stored in the knowledge base as the image data corresponding to the image frame to perform the matching process with the candidate entity 315, and can be used to display in the interactive component corresponding to the entity.

[0074] As a further example, the electronic device 110 can also utilize the picture information 320 to search to determine a set of associated media content associated with the media content 205. Further, the server 130 can utilize the entity recognition unit 350 to determine a set of entities corresponding to the set of associated media content 345. Alternatively, the server 130 can also determine a set of query terms by which the set of associated media content 345 can be searched.

[0075] Further, the server 130 can also utilize the image-text matching model 360 to perform the matching of the determined candidate image frame with the set of entities and / or the set of query terms. Further, the server 130 can utilize the matched entities and / or query terms as the preset query terms corresponding to the interactive component 215-3.

[0076] In this way, embodiments of the present disclosure can determine entities related to media content, and can establish the association between the picture and the entity, thereby improving the quality of the determined entities.

[0077] Example process

[0078] FIG. 4 illustrates a flowchart of an example process 400 of interface interaction, according to some embodiments of the present disclosure. The process 400 can be implemented at the electronic device 110. The process 400 is described below with reference to FIG. 1.

[0079] As shown in FIG. 4, at block 410, the electronic device 110 displays a set of interactive components in a play interface of target media content, the set of interactive components including a first interactive component corresponding to a first entity, the first entity being determined based on the target media content, the first interactive component displaying first description information of the first entity.

[0080] At block 420, the electronic device 110 presents a first set of search results corresponding to the first entity in response to a selection of the first interactive component.

[0081] In some embodiments, the first description information indicates at least one of a type of the first entity, an identity of the first entity, or a first image associated with the first entity.

[0082] In some embodiments, the first image includes: image content in the target media content corresponding to the first entity; or preset image content associated with the first entity.

[0083] In some embodiments, the set of interactive components further includes a second interactive component, the second interactive component being associated with a preset query term, and the process 400 further includes: in response to a selection of the second interactive component, displaying a second set of search results corresponding to the preset query term, the second set of search results including a set of media content determined based on the preset query term.

[0084] In some embodiments, the second interactive component displays a second image associated with the target media content.

[0085] In some embodiments, the preset query term is determined based on a process including: determining an associated media content associated with the target media content; and determining the preset query term based on a set of entities associated with the associated media content and / or a set of query terms associated with the associated media content.

[0086] In some embodiments, displaying the first set of search results corresponding to the first entity includes: displaying the first set of search results in a search interface associated with the target content, the search interface further including an input control, and the process 400 further includes: in response to receiving a target query term via the input control, presenting a third set of search results in the search interface, the third set of search results being determined based on the target query term and the target media content.

[0087] In some embodiments, the first entity is determined based on a process including: obtaining reference information associated with the target media content; determining a set of candidate entities based on the reference information; and determining the first entity from the set of candidate entities based on visual information of the target media content.

[0088] In some embodiments, the reference information includes at least one of: textual content of the target media content, text determined based on an image and / or speech of the target media content, and at least one of interactive content associated with the target media content.

[0089] In some embodiments, determining the first entity from the set of candidate entities based on the visual information of the target media content includes: determining a plurality of candidate image frames based on the visual information of the target media content; and determining the first entity from the set of candidate entities that matches a first image frame of the plurality of candidate image frames.

[0090] Example apparatus and device

[0091] Embodiments of the present disclosure also provide a corresponding apparatus for implementing the above-described methods or processes. FIG. 4 shows a schematic structural block diagram of an apparatus 500 for interface interaction, according to certain embodiments of the present disclosure. The apparatus 500 can be implemented as or included in the electronic device 110. Various modules / components in the apparatus 500 can be implemented by hardware, software, firmware, or any combination thereof.

[0092] As shown in FIG. 5, the apparatus 500 includes a component display module 510 configured to display a set of interactive components in a play interface of target media content, the set of interactive components including a first interactive component corresponding to a first entity determined based on the target media content, the first interactive component displaying first description information of the first entity; and a result display module 520 configured to, in response to a selection of the first interactive component, display a first set of search results corresponding to the first entity.

[0093] In some embodiments, the first description information indicates at least one of: a type of the first entity; an identity of the first entity; a first image associated with the first entity.

[0094] In some embodiments, the first image includes: image content in the target media content corresponding to the first entity; or preset image content associated with the first entity.

[0095] In some embodiments, the set of interactive components further includes a second interactive component associated with a preset query term, and the apparatus 500 further includes a second search result display module configured to, in response to a selection of the second interactive component, display a second set of search results corresponding to the preset query term, the second set of search results including a set of media content determined based on the preset query term.

[0096] In some embodiments, the second interactive component displays a second image associated with the target media content.

[0097] In some embodiments, the preset query term is determined based on a process including: determining associated media content associated with the target media content; and determining the preset query term based on a set of entities associated with the associated media content and / or a set of query terms associated with the associated media content.

[0098] In some embodiments, the result display module 520 is further configured to display the first set of search results in a search interface associated with the target content, the search interface further including an input control, and the apparatus 500 further includes a third search result presentation module configured to, in response to receiving a target query term via the input control, present a third set of search results in the search interface, the third set of search results determined based on the target query term and the target media content.

[0099] In some embodiments, the first entity is determined based on a process including: obtaining reference information associated with the target media content; determining a set of candidate entities based on the reference information; and determining the first entity from the set of candidate entities based on picture information of the target media content.

[0100] In some embodiments, the reference information comprises at least one of: text content of the target media content; text determined based on an image and / or voice of the target media content; interactive content associated with the target media content.

[0101] In some embodiments, determining, based on the frame information of the target media content, the first entity from a set of candidate entities comprises: determining, based on the frame information of the target media content, a plurality of candidate image frames; and determining, from the set of candidate entities, the first entity that matches a first image frame of the plurality of candidate image frames.

[0102] The units included in the apparatus 500 can be implemented by various means, including software, hardware, firmware, or any combination of these. In some embodiments, one or more units can be implemented using software and / or firmware, e.g., machine-executable instructions stored on a storage medium. In addition to or alternatively, some or all of the units in the apparatus 500 can be implemented at least partially by one or more hardware logic components. As an example and not by way of limitation, specific examples of hardware logic components that can be used include field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), system-on-a-chip (SOCs), complex programmable logic devices (CPLDs), etc.

[0103] FIG. 6 shows a block diagram of an electronic device 500 in which one or more embodiments of the disclosure can be implemented. It should be understood that the electronic device 600 illustrated in FIG. 6 is merely an example and should not be construed to limit the functionality and scope of the embodiments described herein. The electronic device 600 illustrated in FIG. 6 can be used to implement the electronic device 110 of FIG. 1.

[0104] As shown in FIG. 6, the electronic device 600 is in the form of a general electronic device. The components of the electronic device 600 can include, but are not limited to, one or more processing units or processors 610, a memory 620, a storage device 630, one or more communication units 640, one or more input devices 650, and one or more output devices 660. The processor 610 can be a real or virtual processor and is capable of performing various processing according to programs stored in the memory 620. In a multi-processor system, multiple processors perform computer-executable instructions in parallel to improve the parallel processing capability of the electronic device 600.

[0105] The electronic device 600 typically includes a plurality of computer storage media. Such media can be any available media that is accessible by the electronic device 600 and includes both volatile and nonvolatile media, removable and non-removable media. The memory 620 can be volatile (such as register, cache, RAM), non-volatile (such as ROM, EEPROM, flash memory), or some combination of the two. The storage device 630 can be a removable or non-removable media, and can include machine-readable media, such as flash drives, magnetic disks, or any other media that can be used to store information and / or data and that can be accessed by the electronic device 600.

[0106] The electronic device 600 can further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 6, a disk drive for reading from or writing to a removable, non- volatile magnetic disk (e.g., a "floppy disk"), and an optical disk drive for reading from or writing to a removable, non-volatile optical disk (e.g., a CD-ROM) can be provided. In such instances, each drive can be connected to the bus (not shown) by one or more data media interfaces. The memory 620 can include a computer program product 625 having one or more program modules configured to carry out the various methods or actions of the various embodiments of the present disclosure.

[0107] The communication unit 640 enables communications with other electronic devices over a communication medium. Additionally, the functionality of the components of the electronic device 600 can be implemented in a single computing cluster or a plurality of computer machines that are capable of communicating with one another over a communication connection. As such, the electronic device 600 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network nodes.

[0108] The input device 650 can be one or more input devices, such as a mouse, a keyboard, a trackball, etc. The output device 660 can be one or more output devices, such as a display, a speaker, a printer, etc. The electronic device 600 can also communicate with one or more external devices (not shown) such as a storage device, a display device, etc. through the communication unit 640, as needed, one or more devices that enable a user to interact with the electronic device 600, or any devices (e.g., a network card, a modem, etc.) that enable the electronic device 600 to communicate with one or more other electronic devices. Such communication can be carried out via an input / output (I / O) interface (not shown).

[0109] According to an example implementation of the present disclosure, a computer readable storage medium is provided having computer executable instructions stored thereon, where the computer executable instructions are executed by a processor to implement the method described above. According to an example implementation of the present disclosure, a computer program product is also provided that is tangibly stored on a non-transitory computer readable medium and includes computer executable instructions, where the computer executable instructions are executed by a processor to implement the method described above.

[0110] The computer readable program instructions can also be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable apparatus or other device to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions / acts specified in the flowchart and / or block diagram block or blocks.

[0111] These computer readable program instructions can be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions / acts specified in the flowchart and / or block diagram block or blocks. These computer readable program instructions can also be stored in a computer readable storage medium that can include a non-transitory computer readable storage medium. The instructions stored on the computer readable storage medium can be used to program a computer, a programmable data processing apparatus, and / or other devices to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions / acts specified in the flowchart and / or block diagram block or blocks.

[0112] The computer readable program instructions can also be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable apparatus or other device to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions / acts specified in the flowchart and / or block diagram block or blocks.

[0113] The computer program product of the present disclosure can have a signal including said computer program. This signal can be electronic, electromagnetic, optical, or any other suitable type of signal. Such a signal can be provided through a communication connection, such as electrical wiring, optical fiber, cellular phone infrastructure, or computer bus or network. Such a signal can also be provided as a computer readable (storage) medium, for example a compact disk, a DVD, a Blu-ray disk, a memory stick, a memory card, or a USB stick. The computer program product of the present disclosure can have a signal including said computer program. This signal can be electronic, electromagnetic, optical, or any other suitable type of signal. Such a signal can be provided through a communication connection, such as electrical wiring, optical fiber, cellular phone infrastructure, or computer bus or network. Such a signal can also be provided as a computer readable (storage) medium, for example a compact disk, a DVD, a Blu-ray disk, a memory stick, a memory card, or a USB stick.

[0114] Having described several implementations of the present disclosure, it will be clear to those of ordinary skill in the art that many modifications can be made to the described implementations without departing from the scope and spirit of the described implementations. In some instances, well-known steps have not been described in detail in order to avoid obscuring the present disclosure. No limitation is intended to the details of the described implementations, which can also include techniques other than those explicitly described to provide the features and benefits described in this disclosure. Further, each of the implementations discussed above can be used independently or in combination with other implementations discussed above.

Claims

1. A method for interface interaction, comprising: displaying a set of interactive components in a play interface of a target media content, the set of interactive components comprising a first interactive component corresponding to a first entity, the first entity being determined based on the target media content, the first interactive component displaying first description information of the first entity; and in response to a selection of the first interactive component, displaying a first set of search results corresponding to the first entity.

2. The method of claim 1, wherein the first description information indicates at least one of: a type of the first entity; an identity of the first entity; a first image associated with the first entity.

3. The method of claim 2, wherein the first image comprises: image content in the target media content corresponding to the first entity; or preset image content associated with the first entity.

4. The method of claim 1, wherein the set of interactive components further comprises a second interactive component, the second interactive component being associated with a preset query term, the method further comprising: in response to a selection of the second interactive component, displaying a second set of search results corresponding to the preset query term, the second set of search results comprising a set of media contents determined based on the preset query term.

5. The method of claim 4, wherein the second interactive component displays a second image associated with the target media content.

6. The method of claim 4, wherein the preset query term is determined based on a process comprising: determining an associated media content associated with the target media content; and determining the preset query term based on a set of entities associated with the associated media content and / or a set of query terms associated with the associated media content. displaying the first set of search results in a search interface associated with the target content, the search interface further comprising an input control, the method further comprising, in response to receiving a target query term via the input control, presenting a third set of search results in the search interface, the third set of search results being determined based on the target query term and the target media content.

7. The method of claim 1, wherein displaying a first set of search results corresponding to the first entity comprises:

8. The method of claim 1, wherein the first entity is determined based on a process comprising: obtaining reference information associated with the target media content; determining a set of candidate entities based on the reference information; and determining the first entity from the set of candidate entities based on picture information of the target media content.

9. The method of claim 8, wherein the reference information comprises at least one of: text content of the target media content; text determined based on images and / or speech of the target media content; interactive content associated with the target media content.

10. The method of claim 8, wherein determining the first entity from the set of candidate entities based on picture information of the target media content comprises: determining a plurality of candidate image frames based on the picture information of the target media content; and ​ ​ ​ determining, from the set of candidate entities, the first entity that matches a first image frame of the plurality of candidate image frames.

11. An apparatus for interface interaction, comprising: a component display module configured to display a set of interactive components in a play interface of target media content, the set of interactive components including a first interactive component corresponding to a first entity, the first entity being determined based on the target media content, the first interactive component displaying first description information of the first entity; and a result display module configured to present a first set of search results corresponding to the first entity in response to a selection of the first interactive component.

12. An electronic device, comprising: at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor, the instructions, when executed by the at least one processor, cause the electronic device to perform the method according to any one of claims 1-10.

13. A computer-readable storage medium having computer-executable instructions stored therein, the computer-executable instructions, when executed by a processor, implement the method according to any one of claims 1-10.

14. A computer program product tangibly stored in a computer storage medium and comprising computer-executable instructions that, when executed by a device, cause the device to perform the method according to any one of claims 1-10.

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