Live broadcast information display method, management method, device, equipment and medium

Abstract

The present invention provides a method for displaying live broadcast information, a method for managing live broadcast information, a device, an electronic device and a storage medium, by displaying a live broadcast room page, the live broadcast room page includes a live broadcast screen and an information card display area, the information card display area displays an information card in an information card set of a live broadcast product in the live broadcast room, the information card set includes at least two information cards, each information card is used to display product information of the live broadcast product in a description dimension; in response to an information card switching event, another information card in the information card set is switched and displayed in the information card display area. The present disclosure can realize efficient transparent transmission of live broadcast content, effectively improve the live broadcast effect, enable viewers to quickly learn about the live broadcast content, and enhance the audience experience.

Description

Technical Field

[0001] The present invention relates to the field of device display technology, and in particular to a live broadcast information display method, a live broadcast information management method, a device, a device and a medium. Background Art

[0002] In the current live broadcast method, after entering the live broadcast room, the audience cannot know the content theme of the live broadcast or the main products promoted in the live broadcast room. The audience often needs to comment and ask questions and wait for the host's reply.

[0003] However, there are two major problems in understanding the theme of a live broadcast room through comments. First, it is not spreadable. Comments are only suitable for asking personal questions and require the host to pay attention and reply in a timely manner. Second, the function is limited. Comments can only carry the simplest text information and cannot carry complex information such as pictures and links.

[0004] Therefore, the existing method of transmitting the live broadcast theme through comments cannot ensure that the audience can easily and quickly learn about the live broadcast content, which not only affects the live broadcast effect, but also causes a poor audience experience. Summary of the invention

[0005] The embodiments of the present invention provide a live broadcast information display method, a live broadcast information management method, a live broadcast information display device, a live broadcast information management device, an electronic device and a computer-readable storage medium, aiming to achieve efficient transparent transmission of live broadcast content, effectively improve the live broadcast effect, enable the audience to quickly learn about the live broadcast content, and enhance the audience experience.

[0006] In a first aspect, an embodiment of the present invention provides a method for displaying live broadcast information, the method comprising:

[0007] Displaying a live broadcast room page, the live broadcast room page including a live broadcast screen and an information card display area, the information card display area displays an information card in an information card set of a live broadcast product in the live broadcast room, the information card set includes at least two information cards, and each information card is used to display product information of the live broadcast product in a description dimension;

[0008] In response to an information card switching event, another information card in the information card set is switched to be displayed in the information card display area.

[0009] In a second aspect, an embodiment of the present invention provides a live broadcast information management method, the method comprising:

[0010] Displaying a live broadcast room page, wherein the live broadcast room page includes an information card function entrance;

[0011] In response to an information card page display operation triggered by the information card function entry, an information card main page is displayed, wherein the information card main page is used to set an information card for a target live broadcast product;

[0012] In response to an information card display setting operation performed based on the information card main page, obtaining at least one information card to be displayed for the target live broadcast product;

[0013] The information card of the target live broadcast product is sent to the server, and the server is triggered to display the information card on the live broadcast room page when an information card display event of the target live broadcast product is detected.

[0014] In a third aspect, an embodiment of the present invention provides a live broadcast information display device, comprising:

[0015] A first display module is used to display a live broadcast room page, wherein the live broadcast room page includes a live broadcast screen and an information card display area, wherein the information card display area displays an information card in an information card set of a live broadcast product of the live broadcast room, wherein the information card set includes at least two information cards, and each information card is used to display product information of the live broadcast product in a description dimension;

[0016] The second display module is used for switching and displaying another information card in the information card set in the information card display area in response to an information card switching event.

[0017] In a fourth aspect, an embodiment of the present invention provides a live broadcast information management device, including:

[0018] A third display module is used to display a live broadcast room page, wherein the live broadcast room page includes an information card function entrance;

[0019] A fourth display module, configured to display an information card main page in response to an information card page display operation triggered by the information card function entry, wherein the information card main page is used to set an information card for a target live broadcast product;

[0020] An acquisition module, configured to respond to an information card display setting operation performed based on the information card main page, and acquire at least one information card to be displayed for the current live broadcast product;

[0021] The fifth display module is used to send the information card of the target live broadcast product to the server, triggering the server to display the information card on the live broadcast room page when detecting the information card display event of the target live broadcast product.

[0022] In a fifth aspect, an embodiment of the present disclosure provides an electronic device, comprising a processor and a memory, wherein the memory stores a plurality of instructions; the processor loads instructions from the memory to execute the steps in any one of the methods provided in the embodiments of the present disclosure.

[0023] In a sixth aspect, an embodiment of the present disclosure further provides a computer-readable storage medium, which stores a plurality of instructions suitable for loading by a processor to execute the steps of any method provided in an embodiment of the present disclosure.

[0024] Beneficial effects of the embodiments of the present invention:

[0025] Compared with the live broadcast information transparent transmission method in the prior art, in the present disclosure, the information card of the current live broadcast product can be switched and displayed in the information card display area of ​​the live broadcast room page. Each information card in the present disclosure can display the current live broadcast product in the description dimension, so that the live broadcast audience can timely learn the product information of the current live broadcast through the information card after entering the live broadcast room page. In addition, the live broadcast audience end can respond to the information card switching event and switch to display another information card in the above information card display area. It can be seen that the present disclosure can switch and display the live broadcast information of the current live broadcast product in the live broadcast room in multiple dimensions through the information card, which ensures the real-time and information integrity of the live broadcast room information transparent transmission, helps the audience quickly understand the key information of the live broadcast room, attracts the audience to stay in the live broadcast room, and thus improves the product click-through rate. BRIEF DESCRIPTION OF THE DRAWINGS

[0026] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

[0027] Figure 1-1 This is a first schematic diagram of a live broadcast room page of a live broadcast audience terminal provided by an embodiment of the present disclosure;

[0028] Figure 1-2 This is a second schematic diagram of a live broadcast room page at a live broadcast audience terminal provided by an embodiment of the present disclosure;

[0029] Figure 1-3 This is a third schematic diagram of a live broadcast room page at a live broadcast audience end provided by an embodiment of the present disclosure;

[0030] Figure 1-4 This is a fourth schematic diagram of a live broadcast room page of a live broadcast audience terminal provided by an embodiment of the present disclosure;

[0031] Figure 2 is a schematic diagram of an information card management system provided by an embodiment of the present disclosure;

[0032] Figure 3 is a schematic diagram of an information card display process provided by an embodiment of the present disclosure;

[0033] Figure 4is a schematic diagram of a product update process of an information card management system provided by an embodiment of the present disclosure;

[0034] Figure 5 is a fifth schematic diagram of a live broadcast room page of a live broadcast audience terminal provided by an embodiment of the present disclosure;

[0035] Figure 6 This is a sixth schematic diagram of a live broadcast room page of a live broadcast audience terminal provided by an embodiment of the present disclosure;

[0036] Figure 7 This is a first schematic diagram of a live audience terminal information card creation page provided by an embodiment of the present disclosure;

[0037] Figure 8 is a schematic diagram of information card rendering display provided by an embodiment of the present disclosure;

[0038] Fig. 9 is a schematic diagram of an information card management process provided by an embodiment of the present disclosure;

[0039] Figure 10-1 This is a first schematic diagram of a live broadcast host terminal information card function entry provided by an embodiment of the present disclosure;

[0040] Figure 10-2 This is a second schematic diagram of the live broadcast host terminal information card function entrance provided by an embodiment of the present disclosure;

[0041] Figure 11-1 This is a first schematic diagram of the main page of the live broadcast host information card provided by an embodiment of the present disclosure;

[0042] Figure 11-2 This is a second schematic diagram of the main page of the live broadcast host information card provided by an embodiment of the present disclosure;

[0043] Fig.12 is a schematic diagram of an information card display process provided by an embodiment of the present disclosure;

[0044] Fig.13 is a schematic diagram of the information card main page management process provided by an embodiment of the present disclosure;

[0045] Fig.14 is a schematic diagram of an information card template selection page provided by an embodiment of the present disclosure;

[0046] Figure 15-1 is a first schematic diagram of an information card creation page provided by an embodiment of the present disclosure;

[0047] Figure 15-2 is a second schematic diagram of an information card creation page provided by an embodiment of the present disclosure;

[0048] Figure 15-3 is a third schematic diagram of an information card creation page provided by an embodiment of the present disclosure;

[0049] Figure 15-4 is a fourth schematic diagram of an information card creation page provided by an embodiment of the present disclosure;

[0050] Fig.16 is a schematic diagram of an information card creation process provided by an embodiment of the present disclosure;

[0051] Fig.17 is a schematic diagram of an information card update process provided by an embodiment of the present disclosure;

[0052] Fig.18 is a fifth schematic diagram of an information card creation page provided by an embodiment of the present disclosure;

[0053] Figure 19-1 is a first schematic diagram of an information card deletion page provided by an embodiment of the present disclosure;

[0054] Figure 19-2 is a second schematic diagram of an information card deletion page provided by an embodiment of the present disclosure;

[0055] Figure 20-1 is a third schematic diagram of an information card deletion page provided by an embodiment of the present disclosure;

[0056] Figure 20-2 is a fourth schematic diagram of an information card deletion page provided by an embodiment of the present disclosure;

[0057] Figure 20-3 is a fifth schematic diagram of an information card deletion page provided by an embodiment of the present disclosure;

[0058] Fig.21 is a schematic diagram of an information card deletion process provided by an embodiment of the present disclosure;

[0059] Fig. 22 is a schematic diagram of multi-terminal interaction provided by an embodiment of the present disclosure;

[0060] Figure 23-1 is a structural diagram of a live broadcast information display device provided by an embodiment of the present disclosure;

[0061] Figure 23-2 is a structural diagram of a live broadcast information management device provided by an embodiment of the present disclosure;

[0062] Fig.24 It is a schematic diagram of the structure of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0063] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments in the present invention, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of the present invention. In addition, it should be understood that the specific implementation methods described herein are only used to illustrate and explain the present invention, and are not used to limit the present invention. In the present invention, unless otherwise specified, the directional words such as "upper" and "lower" used generally refer to the upper and lower parts of the device in actual use or working state, specifically the drawing direction in the drawings; while "inside" and "outside" refer to the outline of the device. At the same time, in the description of the embodiments of the present disclosure, the terms "first", "second", etc. are only used to distinguish the description, and cannot be understood as indicating or implying relative importance. Therefore, the features defined as "first" and "second" may explicitly or implicitly include one or more features. In the description of the embodiments of the present disclosure, the meaning of "multiple" is two or more, unless otherwise clearly and specifically defined.

[0064] The following is a detailed description with reference to the accompanying drawings. In this embodiment, the execution subject is a terminal device as an example. The terminal device in this embodiment can be specifically divided into a live broadcast audience end and a live broadcast host end. This disclosure takes the product of clothing as an example to illustrate each embodiment.

[0065] The terminal device may be a mobile phone, a tablet computer, a smart Bluetooth device, a laptop computer, a game console, or a personal computer (PC) and the like.

[0066] The anchor can manage the live broadcast information, such as the main promoted products and product combinations, through the live broadcast anchor terminal, and send it to the live broadcast audience terminal in real time through the server terminal. The audience can browse, click and purchase products through the live broadcast anchor terminal.

[0067] It should be noted that the description order of the following embodiments is not intended to limit the preferred order of the embodiments. Although the logical order is shown in the flow chart, in some cases, the steps shown or described may be performed in an order different from that shown in the drawings.

[0068] According to the above background technology description of the present disclosure, in order to solve the problem that the audience cannot know the current live broadcast content of the live broadcast room after entering the room, the present disclosure discloses a live broadcast information display method, a live broadcast information management method, a live broadcast information display device, a live broadcast information management device, an electronic device and a computer-readable storage medium. The present disclosure can use information cards as information carriers to transparently transmit the key content of the live broadcast to the audience, so as to assist the audience in making decisions to enter the room and guide the audience to stay in the live broadcast room. The present disclosure can not only help the audience quickly understand the theme / key content / product information of the live broadcast room, but also facilitate the anchor to transparently transmit the live broadcast room information, saving the anchor's explanation cost. It is worth noting that in the present disclosure, in addition to using information cards as information carriers for transparent information transmission, other methods can also be used for transparent information transmission.

[0069] In this disclosure, according to the business characteristics of e-commerce live broadcast (for example, the live broadcast type is mainly fashion, the products are mainly non-standard products and the number of products is large), such as Figures 1-1 to 1-4 As shown, the template of the information card can be divided into at least a product activity template, a product template, a dressing character template (which may be referred to as a dressing character template later) and a product dressing template (which may be referred to as a product matching template later).

[0070] Among them, the product template can be used to display the products or welfare products recommended by the host of this live broadcast; the product template can be used to display the product information of each item when the host introduces the whole set of matching; the dressing character template can be used to display the height and weight information of the model; the product activity template can be used to display the live broadcast theme and product benefits, etc. The product activity template can specifically be a text template, which is only used to edit and display product-related text.

[0071] It is worth noting that the present disclosure can be applied to various types of live broadcasts. Depending on the type of live broadcast, the type of template displayed is also different. For example, for live broadcasts with goods, the anchor / super assistant who has store broadcast or distribution rights in the live broadcast can transmit live broadcast information through product activity templates, product templates, dressing character templates and product matching templates; and for interactive live broadcasts, the interactive live broadcast anchor / super assistant (who does not have store broadcast or distribution rights) can transmit live broadcast information through product activity templates.

[0072] In addition, in order to transmit the live broadcast information of the live broadcast host to the live broadcast audience in real time, and respond to the interactive operation between the live broadcast host and the live broadcast audience, the present disclosure also discloses a server, which can be specifically an information card management system, such as Figure 2 As shown, the information card management system is mainly divided into four layers: access layer, business layer, dependency layer and operating environment.

[0073] Among them, for the access layer, mobile phones and tablets are the main carriers of information cards. The anchor and the super assistant (the super assistant can help the anchor to operate) can create information cards, update information cards, manage and arrange information cards, and delete information cards; the audience in the live broadcast room can slide the information cards on the live broadcast page;

[0074] For the business layer, it can include a creation module, an update (or edit) module, a management module, and a display module. The management module has functions such as sorting, online and offline (i.e., whether to display), and deletion of information cards; the display module has the management page display function from the anchor's perspective and the carousel display function from the audience's perspective;

[0075] For the dependency layer. It includes external service dependency and middleware dependency. External service dependency and middleware dependency are the basic capabilities for realizing the business functions of information cards. The information card system can use the registration center and message queue to complete the communication and interaction with other systems (such as commodity system, audit system, IM system and user system, etc.), and use the relational database MySQL and cache Redis as storage media;

[0076] In addition, the information card management system in the present disclosure is implemented in Java language and deployed and run on distributed nodes managed by k8s+docker, and has the ability to handle high traffic.

[0077] Please refer to Figure 3 The live broadcast information display method in this embodiment may include the following specific steps:

[0078] Step S101, displaying a live broadcast room page, the live broadcast room page including a live broadcast screen and an information card display area, the information card display area displays an information card in an information card set of a live broadcast product in the live broadcast room, the information card set includes at least two information cards, each information card is used to display product information of the live broadcast product in a description dimension;

[0079] In this embodiment, the client may specifically be a live broadcast viewer terminal, such as Figures 1-1 to 1-4 As shown, the live broadcast room page includes a live broadcast screen and an information card display area, and the information card display area is used to switch and display an information card in the information card set of the live broadcast product of the current live broadcast room, and the information card set includes at least two information cards, and each information card is used to display the display information of the current live broadcast product in a description dimension. Among them, the information card display area in this embodiment can be located in the upper right corner of the live broadcast room page or other areas, and the area of ​​this area is smaller than the area of ​​the live broadcast room page, so that the information card displayed in the live broadcast room will not block the live broadcast process of the live broadcast room.

[0080] The description dimensions in this application include at least product information dimension, product outfit information dimension, outfit character information dimension, and product activity information dimension (such as product discount, promotion information, and other announcement information). Each information card is used to display information of a description dimension, realizing the classification of live broadcast information, so that live broadcast viewers can quickly learn about the live broadcast content.

[0081] In another embodiment, there are multiple guide points below the information card, and the guide points are used to explain to the live broadcast audience that there are multiple information cards in the current live broadcast room, and guide the live broadcast audience to browse the information cards or switch the information cards.

[0082] Step S102: in response to an information card switching event, switching to display another information card in the information card set in the information card display area.

[0083] It should be noted that, in this embodiment, the information card switching event may be automatically triggered by the live broadcast viewer end, or may be manually triggered by a viewer at the live broadcast viewer end.

[0084] On this basis, the live broadcast audience terminal can respond to the above-triggered information card switching event, and according to the information card switching event, switch to display another information card in the information card set in the information card display area.

[0085] In one embodiment, if there is only one information card in the live broadcast, the above-mentioned information card switching event cannot be triggered and / or the live broadcast audience cannot respond to the information card switching event. In addition, there is no guide point below the information card, and the size of the information card can be adaptively adjusted according to the live broadcast page. For example, if the information card is a product activity information card, the display height of the product activity information card can be adaptively adjusted according to the live broadcast content to ensure that the audience can understand the text content in the product activity information card without blocking the live broadcast page.

[0086] In one embodiment, the information card includes one or more of a product information card, a product outfit information card, an outfit character information card, and a product activity information card.

[0087] In this embodiment, according to the above description, Figures 1-1 to 1-4 As shown, when the product is specifically a clothing item, the template of the information card can be divided into at least a product template, a product clothing template, a clothing character template or a product activity template. Correspondingly, the information card in this embodiment can be divided into a product information card, a product clothing information card, a clothing character information card and a product activity information card according to different templates.

[0088] It is worth noting that in this embodiment, there may be an upper limit on the number of information cards that the information card display area switches to display for the current live product, such as 3 cards, so that the product information transmitted through the live broadcast page is more concise and clear, avoiding users from missing out on watching the live broadcast content.

[0089] Specifically, for example, Figure 1-1 As shown, for a product outfit information card, the product outfit information card includes a title, matching items, and the product serial number of each item. For example, the matching items are tops and shoes (up to 6 characters), the corresponding top serial number is 20, and the shoe serial number is 3. It can be understood that the serial number is consistent with the serial number of the corresponding product in the live shopping.

[0090] It is worth noting that during the live broadcast, if the host on the live broadcast host side adjusts the order of products in the shopping bag of this live broadcast, the information card management system is triggered. When the product order adjustment operation is detected, the product serial number in the product outfit information card displayed on the live broadcast audience side is also updated accordingly; similarly, if the host on the live broadcast host side deletes the product in the shopping bag, then the product and the corresponding serial number in the product outfit information card on the live broadcast audience side are deleted, or, if the host on the live broadcast host side deletes all products in the product outfit information card, then the product outfit information card on the live broadcast audience side will be deleted and not displayed.

[0091] For example, Figure 1-2 As shown, for the product information card, the title, product image, and product serial number are displayed in the product information card. In addition, the product details page also includes multiple function entrances, such as the function entrance to enter the store, the function entrance to contact customers, the function entrance to purchase products, and the function entrance to add products to the shopping cart.

[0092] For example, Figure 1-3 Shown and Figure 1-4 As shown, for the outfit character information card, the title "Model Information", nickname (model nickname), height, weight and size of the product worn are displayed in the outfit character information card. For the product activity information card, the title "Live Content" and product activities are displayed in the product activity information card.

[0093] Therefore, this embodiment uses information cards as a medium for transmitting live broadcast information from multiple dimensions, such as product information, product outfit information, outfit character information, and product activity information, to display the product information of live broadcast products in an all-round and real-time manner. Once the user enters the live broadcast room page, he can learn about the current live broadcast information through the information card, thereby improving the user's live broadcast viewing experience and further improving user stickiness.

[0094] Compared with the live broadcast information transparent transmission method in the prior art, in the present disclosure, the information card of the current live broadcast product can be switched and displayed in the information card display area of ​​the live broadcast room page. Each information card in the present disclosure can display the current live broadcast product in the description dimension, so that the live broadcast audience can timely learn the product information of the current live broadcast through the information card after entering the live broadcast room page. In addition, the live broadcast audience end can respond to the information card switching event and switch to display another information card in the above information card display area. It can be seen that the present disclosure can switch and display the live broadcast information of the current live broadcast product in the live broadcast room in multiple dimensions through the information card, which ensures the real-time and information integrity of the live broadcast room information transparent transmission, helps the audience quickly understand the key information of the live broadcast room, attracts the audience to stay in the live broadcast room, and thus improves the product click-through rate.

[0095] In one embodiment, the above-mentioned information card switching event may include an information card carousel switching event, an information manual switching event, and a live product switching event.

[0096] On this basis, when there are multiple information cards for the current live broadcast product and the information card switching event is an information card carousel switching event, the above step S102, "in response to the information card switching event, switching to display another information card in the information card set in the information card display area", may include:

[0097] Step S1021, in response to the information card carousel switching event, a plurality of information cards in the information card set of the current live broadcast product are displayed in a carousel switching manner in the information card display area according to a preset carousel display cycle.

[0098] When there are multiple information cards in the information card set displayed on the live broadcast room page, the live broadcast audience can display the multiple information cards in a carousel according to the preset carousel cycle. It is worth noting that the carousel at this time is automatic and does not require manual operation by the audience.

[0099] For example, every 5 seconds, up to 3 information cards are displayed in rotation in the information card display area on the current live broadcast room page.

[0100] In another embodiment, when a viewer enters the live broadcast room for the first time, the live broadcast viewer end can automatically display multiple information cards in rotation once, and then display multiple information cards in rotation according to a preset rotation cycle. In addition, if the host of the live broadcast host end updates the displayed information card during the information card rotation process, the information card will no longer be rotated, and will be rotated again after the information card is updated.

[0101] Furthermore, when the information card switching event is a manual information switching event, the above step S20, "in response to the information card switching event, switching to display another information card in the information card set in the information card display area", may include:

[0102] Step S1022: In response to the information card switching operation performed on the information card, the information manual switching event is generated, and the information card in the information card set corresponding to the information card switching operation is switched and displayed in the information card display area.

[0103] In this embodiment, the audience can slide the information card to the left or right through the live audience terminal to trigger the corresponding information card switching operation and generate a manual information switching event.

[0104] The host audience terminal can respond to the above-mentioned manual information switching event and switch to display the information card in the information card set corresponding to the above-mentioned information card switching operation in the information card display area.

[0105] Each information card switching operation can switch to the next information card. If the current information card is the last information card displayed in the information card display area, the information card can be slid in the reverse direction, or the information card can be slid in the same direction to return to the first information card in the information card display area. This embodiment does not specifically limit the sliding method.

[0106] In another embodiment, if the audience at the live audience end actively triggers an information card switching operation (such as swiping left or right) for the information card during the information card carousel, the information card will no longer be displayed in a carousel, but the information card will be switched and displayed according to the generated manual information switching event.

[0107] Furthermore, when the information card switching event is a live product switching event, the above step S20, "in response to the information card switching event, switching to display another information card in the information card set in the information card display area", may also include:

[0108] Step S1023, in response to the live broadcast product switching event, switching to display an information card in the information card set of a new live broadcast product in the information card display area.

[0109] If the host of the live broadcast host changes (puts on the shelf, removes the shelf, sorts) the product in the current live broadcast shopping bag, a live broadcast product switching event will be triggered and the live broadcast product switching event will be sent to the information card management system, such as Figure 4As shown, the product system associated with the information card management system will generate and send a shopping bag change message to the middleware RocketMQ (MQ in the figure). Through the middleware RocketMQ, the information card management system can subscribe to the topic of shopping bag changes. After receiving the shopping bag change message, the information card management system will query whether the changed product is included in the product template of this live broadcast room or the product wear template. If it is included, the product system will be queried in real time to assemble the valid product information in the current live broadcast room product template and product wear template, and filter out the products that have been removed from the shelves, and then push the product data assembled in the previous step to the IM system, and then send it to the information card display area of ​​the live broadcast audience who is currently watching the live broadcast through the IM system for display.

[0110] The live broadcast audience can switch to display the information card in the information card set of the new live broadcast product in the information card display area according to the assembled product data issued by the information card management system.

[0111] Therefore, in this embodiment, when there are multiple information cards displayed in the information card display area, there are multiple information card switching events, so that the live broadcast audience can actively rotate the displayed information cards, or passively switch the information cards by the audience. It can also switch to display the information cards of new products according to product updates, thereby realizing flexible and real-time transmission of product information and meeting the diverse needs of users.

[0112] In one embodiment, in the above step S102, “switching to display another information card in the information card set in the information card display area” may include:

[0113] Step S1024, determining a target information card to be displayed from the information card set according to the current live broadcast product;

[0114] Step S1025: switching to display the target information card in the information card display area.

[0115] In this embodiment, if the host of the live broadcast has set up multiple information cards for the live broadcast in advance through the live broadcast host terminal, then the live broadcast audience terminal can directly switch to display multiple information cards in the pre-set information card set in the information card display area. If the live broadcast has not set up information cards in advance, at this time, the live broadcast host terminal can directly determine at least one target information card to be switched to in the information card display area from the database of the information card management system. Among them, the database includes historical information cards of multiple description dimensions.

[0116] Furthermore, the live broadcast audience can display the above-mentioned target information card in the information card display area.

[0117] In one embodiment, in the above step S1024, "determining a target information card to be displayed from the information card set according to the current live broadcast product" may include:

[0118] Step a, determining the historical display information card of the current live broadcast product;

[0119] Step b, obtaining user interaction data of the historical display information card in the historical live broadcast;

[0120] Step c: selecting a target information card to be displayed for the current live broadcast product from the historical information cards according to the user interaction data.

[0121] In this embodiment, according to the above description, the database of the information card management system contains multiple information cards of various description dimensions. Therefore, in order to make the information card displayed more in line with user preferences and improve the click-through rate and purchase rate of the product, the live broadcast client can obtain the historical display information card of the current live broadcast product from the database, as well as the user interaction data of the historical display information card in the historical live broadcast, wherein the user interaction data may include user click-through rate, number of views, number of purchases, etc.

[0122] On this basis, the live broadcast audience terminal can select a target information card to be displayed for the current live broadcast product from the historical information cards according to the above user interaction data.

[0123] Specifically, for example, the live broadcast audience terminal may obtain at least one historical display information card with a high historical click rate for a product, and use the historical display information card as a target information card to display it in the information card display area.

[0124] Therefore, in this embodiment, the information card displayed on the live broadcast room page of the live broadcast audience end can be either an information card set in advance by the anchor, or an information card obtained by the live broadcast audience end according to the audience's preferences, which improves the flexibility of live broadcast information transmission, simplifies live broadcast operations, and improves audience stickiness, thereby increasing the click-through rate of live broadcast room products.

[0125] In one embodiment, the live broadcast information display method in the present disclosure may further include:

[0126] Step S103, in response to a product details browsing operation on an information card, a product details page corresponding to the information card is displayed on the live broadcast room page.

[0127] In this embodiment, if Figure 5As shown, if the information card displayed in the information card display area is a product information card, then the product information card can expand to a secondary page. For example, if a live audience clicks on a product information card displayed on the live broadcast room page, it can trigger a corresponding product details browsing operation. Then, the live audience can respond to the product details browsing operation and display the product details page corresponding to the product information card on the live broadcast room page.

[0128] Specifically, for example, Figure 5 As shown, the product details page displays the title, product image, and product serial number. In addition, the product details page also includes multiple function entrances, such as the function entrance to enter the store, the function entrance to contact customers, the function entrance to purchase products, and the function entrance to add products to the shopping cart.

[0129] If the audience on the live broadcast audience end clicks on the product information card again, it can trigger the corresponding product details page collapse operation, and the live broadcast audience end can respond to the product details page collapse operation and collapse the product details page of the product information card.

[0130] In another embodiment, if the information card is a dressing character information card or a product activity information card, then the information card may be inoperable, that is, there is no corresponding secondary page for the information card.

[0131] In addition, in this embodiment, Figure 6 As shown, if the information card displayed in the information card display area is a product outfit information card, then the product outfit information card can expand to a secondary page. For example, if a live audience clicks on the product outfit information card, it can trigger a corresponding outfit product browsing operation. Then, the live audience can respond to the outfit product browsing operation and display the outfit product list page corresponding to the product outfit information card on the live broadcast room page according to the outfit product browsing operation. Among them, this page can be a suspended secondary page.

[0132] Specifically, for example, Figure 6 As shown, the clothing product list page can display the page title: the information card text template title "Live Broadcast Matching" and the page products (several products added by the anchor), among which the parameters of each product are logically consistent with the corresponding product parameters in the shopping bag, and the serial number of each product is consistent with the corresponding product serial number in the shopping bag.

[0133] In one embodiment, a viewer at the live broadcast audience end clicks on the product outfit information card again to trigger a corresponding outfit product list page collapse operation, and the live broadcast audience end can respond to the outfit product list page collapse operation to collapse the outfit product list page of the product outfit information card.

[0134] Therefore, in this embodiment, since the information card only displays the key content of the current live product, if the audience needs to know more about the product information, they can click on the product information card or the product outfit information card, and the live audience can expand the corresponding secondary page, which contains more detailed product information and function entrances, so that the audience can directly purchase the product through the information card. This embodiment can not only ensure the full display of the live product information, but also simplify the product purchase operation on the live audience side, thereby improving the audience's purchasing experience.

[0135] In one embodiment, the live broadcast information display method in the present disclosure further includes:

[0136] Step S104, responding to the product transaction operation, obtaining the transaction product corresponding to the product transaction operation;

[0137] Step S105, obtaining the associated product information of the transaction product;

[0138] Step S106: updating the information cards in the information card set with the associated product information.

[0139] It should be noted that, in this embodiment, the audience at the live broadcast audience end can purchase the recommended products in the live broadcast during the live broadcast, and can trigger the corresponding product transaction operation after the purchase is completed.

[0140] The live audience can respond to the product transaction operation and obtain the transaction product corresponding to the product transaction operation and the associated product information of the transaction product. The associated product information can be product information of products associated with the transaction product. This embodiment does not specifically limit the associated dimension. For example, it can be a product of the same type as the transaction product, or it can be a product that matches the transaction product.

[0141] Furthermore, if Figure 7 As shown, the live broadcast client can display the option of creating an information card on the transaction completion page in the live broadcast room page, and the audience can click on the option to trigger the corresponding information card creation operation. Then, after receiving the information card creation operation, the live broadcast audience can update the information card in the information card set according to the above-mentioned related product information. And, if the audience does not click on the option, the live broadcast host can return to the live broadcast room page without updating the information card in the information card set.

[0142] Specifically, for example, the live broadcast audience can update the product information card in the information card set according to the associated product information, so that the product information in the product information card is updated to the associated product information. Similarly, the product outfit information card, outfit character information card and product activity information in the information card set can also be updated.

[0143] It is worth noting that the updated information card mentioned above is only displayed in the live broadcast client where the product transaction operation is initiated, which realizes the targeted transmission of live broadcast product information, makes the recommended products more in line with user preferences, improves user stickiness, and can effectively improve product click-through rate and product transaction rate.

[0144] In one embodiment, in the above step S102, “switching to display another information card in the information card set in the information card display area” may include:

[0145] Step S1026, obtaining a local template version number and a server template version number of another information card in the information card set;

[0146] Step S1027, if the local template version number is different from the server template version number, updating the local template version number with the server template version number of the information card;

[0147] Step S1028, obtaining the information card template corresponding to the updated local template version number, and rendering and displaying the other information card in the information card display area according to the information card template.

[0148] It should be noted that in this embodiment, the display of the information card does not depend on the APP (application) update of the live broadcast host or the live broadcast audience. Instead, when the template of the information card is updated, the latest information card template can be downloaded to render the information card. Figure 8 As shown, the UI component management module of the information card in the live broadcast room can render the corresponding view in real time on the live broadcast host side by issuing view templates. This process involves four processes: view template writing, template publishing, template downloading, and application-side rendering. After the live broadcast host side APP is started, the UI component management module will automatically download the latest template file and cache the new template file locally, so that the information card can be dynamically updated without releasing the APP.

[0149] Specifically, for example, before displaying the information card, the live broadcast audience can obtain the local template version number and the server template version number of the information card of the target live broadcast product; if the local template version number is different from the server template version number, the local template version number of the information card is updated to the server template version number; then the information card template corresponding to the server template version number is obtained, and according to the information card template, the information card is rendered and displayed on the live broadcast room page.

[0150] It is worth noting that the above rendering and display method is also applicable to the rendering and display of the information card on the live broadcast host side, which will not be elaborated here.

[0151] Therefore, in this embodiment, the information card displayed by the client (live broadcast audience end and live broadcast anchor end) can dynamically update the template version number during the rendering stage, and update the UI style without relying on the client APP version iteration, thereby achieving more flexible and efficient information card rendering and display.

[0152] Please refer to Fig. 9 The live broadcast information management method in this embodiment is applied to the second electronic device, and the specific process may include:

[0153] Step S201, displaying a live broadcast room page, wherein the live broadcast room page includes an information card function entrance;

[0154] Step S202, in response to the information card page display operation triggered by the information card function entry, displaying the information card main page, the information card main page being used to set the information card of the target live broadcast product;

[0155] Step S203, in response to the information card display setting operation performed based on the information card main page, obtaining at least one information card to be displayed for the target live broadcast product;

[0156] Step S204: Send the information card of the target live broadcast product to the server, triggering the server to display the information card on the live broadcast room page when detecting the information card display event of the target live broadcast product.

[0157] In this embodiment, if Figure 10-1 As shown, in the live broadcast room page of the live broadcast host, an information card function entrance is provided, and the host can trigger the corresponding information card page display operation by clicking the information card function entrance. Among them, the information card page display operation includes the first information card page display operation and the second information card page display operation.

[0158] Specifically, the anchor can click on the information card function entrance to trigger the first display operation of the corresponding information card page. The live broadcast anchor responds to the first display operation of the information card page and displays Figure 10-2 The host can then click the "Information Card" option in the information card entry page to trigger the corresponding information card page second display operation, and the live broadcast host responds to the information card page second display operation, displaying as shown. Figure 11-1 and Figure 11-2 The information card main page is shown, where the information card main page is used to set the information card of the target live broadcast product. The target live broadcast product can be a product that is currently being broadcast live, or a product that is planned to be displayed in this live broadcast.

[0159] The above-mentioned information card function entrance is displayed to all anchors on the live broadcast host side, and the icon of the information card function entrance can be changed. If the anchor who has updated the new version starts broadcasting for the first time, the function entrance can display the corresponding guide bubble, and the text of the bubble can be "Information card function is online", and the bubble will automatically disappear after 3 seconds. If the anchor on the live broadcast host side has not clicked on the function entrance, there will be a red dot prompt on the function entrance until the function entrance is clicked and the red dot prompt disappears.

[0160] The live broadcast host can respond to the information card editing operation and display the corresponding information card main page according to the information card editing operation.

[0161] On this basis, the live broadcast host can respond to the information card display setting operation based on the above information card main page to obtain at least one information card to be displayed for the current live broadcast product. Among them, the information card display setting operation can be understood as the host setting the information card currently displayed on the live broadcast room page through the information card main page.

[0162] Furthermore, the live broadcast host can send at least one information card to be displayed to the information card management system, which triggers the information card management system to display the information card on the live broadcast room page (including the live broadcast room page of the live broadcast audience and the live broadcast room page of the live broadcast host) when the information card display event of the corresponding target live broadcast product is detected.

[0163] The information card display event of the above-mentioned target live broadcast product can specifically be an event triggered by the anchor through the live broadcast anchor terminal, for example Figure 11-1 and 11-2 As shown, the anchor clicks the "Finish" button in the upper right corner of the information card main page to generate a corresponding information card display event, which in turn triggers the information card management system to display the information card of the target live product on the live broadcast room page when the information card display event of the target live product is detected.

[0164] It is worth noting that in this embodiment, when the information card management system detects the above-mentioned information card display event, it can assemble the information card data corresponding to the event according to the information card display event, and send the assembled information card data to the live broadcast room page of the live broadcast audience watching the live broadcast and the live broadcast room page of the live broadcast host.

[0165] Specifically, for example, Fig.12 As shown, if the anchor clicks on the above-mentioned information card function entrance through the live broadcast anchor terminal, the corresponding information card page display operation is triggered, and the live broadcast anchor terminal can send the information card page display operation to the information card list interface of the information card management system.

[0166] like Fig.12As shown, the information card management system can obtain the information card list corresponding to the information card page display operation through the information card list interface, and then, the database can be queried according to the information card list. If it is queried from the database that there are information cards to be displayed and / or information cards have been created in the information card list, the queried information card list will be flushed back to Redis. In addition, before returning to the live audience end, it can be determined whether the template of the information card in the information card list contains a product template and / or a product dressing template. If it is included, the product details data contained in the product template and / or product dressing template is queried from the commodity system by synchronous calling, and the queried product details data is assembled and converted into a protocol that can be recognized by the live broadcast host end, returned to the live broadcast host end and displayed on the information card main page; if it is not included, it means that the template of the information card in the information card list only contains product activity templates and / or dressing character templates, and there is no need to query the commodity system at this time.

[0167] In addition, if Fig.12 As shown, if the audience enters the live broadcast room page through the live broadcast audience terminal, the callback operation of the list of information cards to be displayed can be triggered (the list of information cards to be displayed contains at least one information card to be displayed), and the live broadcast audience terminal can receive the operation and upload the callback operation of the list of information cards to be displayed to the interface of the list of information cards to be displayed.

[0168] The information card management system obtains the list of information cards to be displayed through the list of information cards to be displayed, and based on the list of information cards to be displayed, it first queries whether there is a list of information cards to be displayed in Redis. If it exists, it is determined whether the list of information cards to be displayed contains information cards of product templates and / or product dressing templates. If it is included, the product details data is queried from the commodity system by synchronous calling, and the queried product details data is assembled and converted into a protocol that can be recognized by the terminal, and returned to the live audience end, so that the information card display area of ​​the live broadcast room page of the live audience end can display the information card; if it is not included, it means that the template of the information card in the information card list only contains product activity templates and / or dressing character templates, and there is no need to query the commodity system at this time. It is worth noting that if the information card to be displayed does not exist in Redis, the database can be queried according to the list of information cards of the dressing character template, and the query results are returned to the live audience end, which will not be repeated here.

[0169] Therefore, in this embodiment, the anchor of the live broadcast host can set the information card to be displayed through the main page of the information card of the live broadcast room page, and display the information card to be displayed set by the anchor through the information card management system. It can be seen that in this embodiment, the information card is used as a carrier of live broadcast product information to transmit live broadcast product information, which improves the convenience of the anchor to transmit live broadcast room information, saves the anchor's explanation cost, and the product information edited by the anchor through the information card can be displayed in real time on the audience side through the information card system, realizing the real-time display of live broadcast product information, thereby improving the audience's viewing experience of live broadcast.

[0170] In one embodiment, the information card main page includes a first information card area, the first information card area is used to display multiple created information cards corresponding to the target live broadcast product; the information card main page also includes a second information card area, the second information card area is used to display the information card currently selected for the target live broadcast product for display in the live broadcast room page. On this basis, in the above step S203, "responding to the information card display setting operation based on the information card main page, obtaining at least one information card to be displayed for the target live broadcast product" may include:

[0171] Step S2031, in response to a selection operation in the created information card, determining the selected created information card as at least one information card to be displayed for the target live broadcast product.

[0172] After the above step S203, the following steps are also included:

[0173] Step S205: adding the at least one information card to be displayed to the second information card area for display.

[0174] It should be noted that, in this embodiment, Figure 11-2 As shown, the above information card main page can be divided into two parts. The lower part can be the information card creation area (i.e., the first information card area in this embodiment) and the information card creation function options; the upper part can be the information card display area (i.e., the second information card area in this embodiment).

[0175] For example, in the information card display area, when there is no information card being displayed in the area, an empty state is displayed, and the text "Display Area" is displayed at each information card position; when there is an information card being displayed in the area, the information card is displayed, and a non-displayable function option is displayed below the information card, such as a button. If the host on the live broadcast host side clicks on the non-displayable function option, the live broadcast host side can remove the information card from the display area through the information card management system, and display it in the information card creation area (animation effects can be added to the process of moving the information card from the display area to the creation area). At this time, the display area can display the information card to fill the position. The information card removed from the display area is located at the first position in the creation area, and the above operation will take effect after the host on the live broadcast host side clicks the "Done" function option in the upper right corner of the information card main page.

[0176] In addition, the information cards in the information card display area cannot be edited, that is, clicking on the information card does not trigger the corresponding operation. In addition, after closing the live broadcast, the information card display area will be empty when the next broadcast starts, and will not contain any information cards. The information cards in the information card display area in the previous live broadcast are in the information card creation area.

[0177] And they are arranged in order from the first place in the created area.

[0178] For another example, in the information card creation area, the host can swipe left and right to view the information cards. The information card creation area can create a preset number of information cards, for example, up to 20 information cards can be created. The text "Created" can be displayed in the creation area, and "x / 20" can be displayed adjacent to "Created", where x represents the number of information cards that have been created. If the number of information cards currently created reaches a threshold (for example, 20), when the host clicks on the information card creation function option, the creation area can display a prompt message that the creation cannot continue, such as the prompt message "Only 20 information cards can be created at most." When there is no information card created in the information card creation area, the display copy of the creation area can be "No information card has been created yet."

[0179] Among them, the dressing character information card and product activity information card created in this creation area can be retained forever (unless the anchor deletes them), while the product information card and product dressing information card are only effective during the live broadcast on the spot and will not be retained in the next live broadcast.

[0180] When there are multiple information cards in the creation area, there are corresponding displayable function options under each information card, such as a "Show" button.

[0181] On this basis, if the number of information cards in the above-mentioned display area is less than the preset threshold (for example, 3), the anchor clicks the "Show" button below the information card in the information card creation area. Then, the information card disappears in the information card creation area and is displayed at the first position in the information card display area (the process of the information card moving from the information card creation area to the information card display area can be displayed with dynamic effects), and when the anchor clicks the "Finish" button on the main page of the information card, the corresponding information card display event is triggered, and the live broadcast room page on the live audience side can display the information card.

[0182] In addition, the host can click on the information card to trigger the corresponding information card creation operation, and the live broadcast host can respond to the information card creation operation and display the corresponding information card editing page, so that the host can perform information card editing operations (including information card creation and information card data update, etc.) on the information card editing page.

[0183] Furthermore, if the number of information cards in the above-mentioned information card display area is equal to a preset threshold (for example, 3), then the "Show" button below the information card in the information card creation area will be invalid. For example, when the anchor clicks the "Show" button, the live anchor end may display a prompt message "Only 3 information cards can be displayed in the information card display area at most."

[0184] After the live broadcast host creates or updates an information card and submits it to the information card management system, if the information card management system fails to pass the review, the above-mentioned "Show" button will also be invalid. When the host clicks the "Show" button, the live broadcast host may prompt "The content of the information card has not passed the review, please re-edit it before using it."

[0185] According to the above description, on this basis, the anchor can click the "Show" button below the created information card in the information card creation area to trigger the corresponding selection operation, and the live broadcast anchor can respond to the selection operation, determine the selected information card as at least one information card to be displayed for the current live broadcast product, and add the at least one selected information card to the information card display area for display.

[0186] In addition, the host can also click the "Do not display" button below the information card in the display of the information card display area to trigger the corresponding selection operation, and the live broadcast host can respond to the selection operation, determine the selected information card as at least one information card that is not displayed, and add the at least one selected non-displayed information card to the information card creation area for display.

[0187] In order to realize the selection operation of the information card display status on the above-mentioned anchor side, after the anchor completes the selection operation of the information card display status and clicks the "Done" button on the information card main page, the live anchor end can respond to the above-mentioned completion operation and obtain the information card arrangement combination on the information card main page (including the information card arrangement in the information card display area and the information card arrangement in the information card creation area), and generate and submit the corresponding information card id list of displayed / non-displayed information cards according to the information card arrangement combination, and submit the information card id list to the management interface of the information card management system.

[0188] like Fig.13 As shown, the information card management system can obtain the above information card id list, assemble data according to the information card id list, and number the information cards according to the arrangement order of the information cards on the information card main page to record the relative positions of multiple information cards, and divide the multiple information cards into a displayed information card entity list and a non-displayed (offline) information card entity list according to the relative positions of the multiple information cards. Then, the above displayed information card entity list and the non-displayed information card entity list are updated to the database respectively, and then the historical data in the cache is deleted, and the updated information card is pushed to the information card main page of the live broadcast host through the IM system for display.

[0189] For example, if the anchor changes the display status of an information card in the display area to not displayed, the information card disappears from the display area and appears in the creation area. The information card update system can take the information card offline in real time on the live broadcast room page of the live audience based on the managed displayed information card entity list and the non-displayed information card entity list, so that the audience cannot browse the information card in the information card display area of ​​the live broadcast room page.

[0190] Therefore, in this embodiment, the information card main page is divided into an information card display area and an information card creation area, and the information cards in the information card display area have corresponding "do not display" buttons, while the information cards in the information card creation area have corresponding "display" buttons, so that the anchor can select the information card to be displayed on the current live broadcast room page by clicking the above buttons, and flexibly adjust the displayed information card according to the live broadcast content, thereby realizing convenient live broadcast on the anchor side, and the operations on the anchor side can also be displayed in real time on the audience side, ensuring that the live broadcast information is transmitted to the audience in real time.

[0191] In one embodiment, the information card main page further includes a creation control. In the above step S203, "responding to the information card display setting operation based on the information card main page, obtaining at least one information card to be displayed for the target live broadcast product" may also include:

[0192] Step S2032, in response to the triggering operation of the create control, displaying an information card template selection page, wherein the information card template selection page includes a plurality of candidate information card templates;

[0193] Step S2033, in response to the information card template selection operation performed based on the information card template selection page, displaying an information card creation page corresponding to the selected information card template, wherein the information card creation page displays the information card template, and the information card template includes editable content blocks;

[0194] Step S2034, in response to the information card editing operation performed based on the information card creation page, a new created information card is generated, and the newly added created information card is displayed in the first information card area.

[0195] It should be noted that, in this embodiment, Fig.14 As shown, there is a "Create" option on the main page of the information card. If the anchor clicks the "Create" option, the corresponding trigger operation will be triggered. The live anchor can respond to the trigger operation and display the information card template selection page. The information card template selection page includes product templates, product outfit templates, outfit character templates and product activity templates.

[0196] Among them, for the interactive live broadcast room, since it only has a text template (i.e., a product activity template), the live broadcast host can directly display the creation page of the text template and no longer display the information card template selection page.

[0197] For live streaming rooms with goods, Fig.14 As shown, since there are multiple information card templates, an information card template selection page can be displayed, which is displayed in the form of a floating layer. When the floating layer is pulled up, the default product activity template is selected; if the anchor selects a certain information card template, the template is selected. The information card template in this embodiment includes a product information template, a product outfit information template, an outfit character information template, or a product activity information template (i.e., a text template).

[0198] On this basis, if Figure 15-1 to Figure 15-4 As shown, the anchor can click on any of the above product information templates, product outfit information templates, outfit character information templates, or product activity information templates to trigger the corresponding information card template selection operation. The live broadcast anchor responds to the information card template selection operation and displays the corresponding information card creation page.

[0199] Furthermore, the host can edit the information card creation page to trigger the corresponding information card editing operation, and the live broadcast host responds to the information card editing operation and displays the newly added created information card in the information card creation area.

[0200] In addition, if the anchor needs to update the created information card (for example, change product data), he can click on the created information card in the information card creation area to trigger the corresponding information card update operation, and the live broadcast anchor can respond to the information card update operation and also display the above information card creation page (the page at this time has historical data and is not an empty template). The anchor can update the information card creation page, triggering the corresponding information card template update operation, and the live broadcast anchor responds to the information card template update operation and displays the updated created information card in the information card creation area.

[0201] Specifically, for example, when the information card template is a product outfit information template, Figure 15-1 As shown, the anchor can click on the product outfit template in the above information card template selection page to call up the information card creation page, wherein, in the information card creation page, the title is required, there is a default text, and it can be edited; there are a maximum of four lines of matching information, one line is required, and each line must fill in "text information" and "select product", and a maximum of 3 characters can be entered for the text information. After clicking "Select product", the live anchor end can display the shopping list page (the same as the product selection page of the above product information template), and after the anchor selects the corresponding product in the shopping list page, the live anchor end can display the product serial number, product name and product picture, and reselect the product after clicking "Select product" again.

[0202] When the information card template is a product template, such as Figure 15-2 As shown, the anchor can click on the product template in the above information card template selection page to call up the information card creation page. In the information card creation page, the title is recommended products, the title is a required item, there is a default copy, and it can be edited. There is a text limit for the core selling point, which can be a single line. The "Finish" button is displayed in the upper right corner of the information card creation page. When the required content is not filled in, the "Finish" button is unclickable; when the required content is completed, the "Finish" button is clickable. If the anchor clicks the "Finish" button, the creation of the information card is completed, and the created information card is displayed in the above creation area.

[0203] When the information card template is a dressing character template, the anchor can click on the dressing character template in the above information card template selection page to call up the information card creation page. In the information card creation page, model information is a required item and has a default copy. You can add the dressing character information (such as model information) on the information card creation page. Since the model information does not change with the live broadcast session, the anchor can delete the historical model information in advance and add new model information. Similarly, a "Finish" button is displayed in the upper right corner of the information card creation page. When the required content is not filled in, the "Finish" button is unclickable; when the required content is completed, the "Finish" button is clickable. If the anchor clicks the "Finish" button, the creation of the information card is completed, and the created information card is displayed in the above creation area.

[0204] When the information card template is a product activity information template, the anchor can click on the product activity template in the above information card template selection page to call up the information card creation page. In the information card creation page, the title is Live Announcement, which is a required item with a default text that can be edited. The Chinese character limit for the live broadcast introduction is changed to 28; the word count after pulling up the keyboard is synchronously changed to 28. Similarly, a "Finish" button is displayed in the upper right corner of the information card creation page. When the required content is not filled in, the "Finish" button is unclickable; when the required content is completed, the "Finish" button is clickable. If the anchor clicks the "Finish" button, the creation of the information card is completed, and the created information card is displayed in the above creation area.

[0205] It is worth noting that in order to implement the above information card creation and update operations, after receiving the above information card editing operation, the live broadcast host terminal Fig.16 As shown, the live broadcast host can upload the information card data corresponding to the information card editing operation to the information card creation interface submitted to the information card management system.

[0206] The information card management system can respond to the above information card editing operation through the above information card creation interface, and then obtain the information card creation data created by the live broadcast host, such as Fig.16 As shown, the information card management system verifies the uploaded information card creation data for data rule verification. If the data verification passes, the data that needs to be reviewed is extracted (if the verification fails, a prompt indicating that the data verification fails is returned). Then, by synchronously calling the interface, the above-extracted review data is sent to the review system for compliance review. If the review passes, a created information card record is generated and inserted into the database, otherwise the review fails is returned.

[0207] And, if Fig.17As shown, if the host clicks on the created information card on the information card editing page, the corresponding information card editing operation is triggered, and the live broadcast host can respond to the information card editing operation and display the information card editing page, so that the host can modify (update) product-related data on the information card editing page and trigger the corresponding information card update operation.

[0208] The live broadcast host can submit the information card update data corresponding to the information card update operation to the information card update interface of the back-end information card management system.

[0209] Furthermore, if Fig.17 As shown, the information card management system can obtain the above-mentioned information card update data through the information card update interface, and perform data rule verification on the uploaded information card creation data. If the data verification passes, the data that needs to be reviewed is extracted; if the verification fails, a prompt that the data verification fails is returned. Then, by synchronously calling the interface, the above-mentioned extracted review data is sent to the review system for compliance review. If the review passes, the information card data in the database is updated to the above-mentioned information card update data, and the historical data in the Redis cache is deleted after the database is successfully updated. The updated information card is then pushed to the live broadcast room through the IM system, so that the audience in the live broadcast room can see the changes in the information card in time.

[0210] Therefore, in this embodiment, when creating an information card, the anchor can select the corresponding information card template to create the information card, and use the information card as a carrier of the live broadcast product, thereby realizing the classified display of the live broadcast product information, so that the audience can quickly obtain the multi-description dimensional information of the live broadcast product, thereby improving the audience stickiness and effectively improving the click-through rate of the product.

[0211] In one embodiment, the live broadcast information management method in the present disclosure may further include:

[0212] Step S206, obtaining the conversation context of the current live broadcast product;

[0213] Step S207, in response to the information card creation operation of the creation control, generating a new created information card according to the dialog context, and displaying the newly added created information card in the first information card area.

[0214] It should be noted that, in this embodiment, the audience at the live broadcast audience end can ask the anchor for product information through the comment area during the live broadcast, and the anchor can directly reply to the audience's questions in the live broadcast room.

[0215] On this basis, the live broadcast host can obtain the questions asked by the audience in the comment area and the host's replies in the live broadcast room (the replies can be in voice or text form), and then generate a conversation context based on the questions and the corresponding replies.

[0216] like Fig.18 As shown, the host can trigger the corresponding information card creation operation by clicking the Create Information Card option (such as a button) on the live broadcast room page. The live broadcast host can respond to the information card creation operation and generate a new created information card based on the above conversation context. It is worth noting that the information card type of the new created information card can be determined based on the conversation context. For example, it can be a product information card, a product outfit information card, an outfit character information card, and product activity information.

[0217] Furthermore, the host end can add the above-mentioned newly created information card to the above-mentioned information card creation area, and the host can add the new created information card to the second information card area. Alternatively, the host end can also directly add the above-mentioned newly created information card to the above-mentioned second information card area, so that the audience on the host audience end can browse the information card in the information card display area.

[0218] In one embodiment, the live broadcast information management method in the present disclosure may further include:

[0219] Step S208, in response to the first information card deletion operation performed on the first information card area, deleting the information card corresponding to the first information card deletion operation;

[0220] or,

[0221] Step S209, in response to the second information card deletion operation performed based on the first information card area, displaying an information card editing page corresponding to the second information card deletion operation, wherein the information card editing page includes a deletion option;

[0222] Step S210, in response to the triggering operation for the deletion option, the information card corresponding to the triggering operation is deleted.

[0223] In this embodiment, the anchor can select the created information card in the information card creation area and trigger the corresponding information card selection operation. The live broadcast anchor end can respond to the first information card selection operation and display the first deletion option in the preset target area of ​​the created information card in the information card creation area. Furthermore, the anchor can click the first deletion option to trigger the corresponding information card deletion operation (i.e., the first information card deletion operation in this embodiment), and the live broadcast anchor end can respond to the first information card deletion operation and delete the information card corresponding to the information card deletion operation.

[0224] Specifically, for example, Figure 19-1 and Figure 19-2 As shown, the host can long press any information card in the above creation area, and all information cards in the creation area will enter the deletion state. At this time, all information cards in the area will not display the "Show" button, and a [Delete] icon will appear in the upper right corner of each information card. At this time, the host can click the [Delete] icon, and the live broadcast host can pop up a secondary confirmation pop-up window with the text "Confirm to delete this information card". If the host clicks [Confirm], the information card will be deleted, and one information card has been created; if the host clicks [Cancel], the information card will not be deleted.

[0225] In addition, the live broadcast host can also display the text "Do not prompt next time you delete" and the corresponding check box below the above text "Confirm to delete this information card". If the host selects the check box and clicks OK, the live broadcast host can delete the information card, and there will be no pop-up prompt for subsequent deletion of the information card; if the host selects the check box and clicks the [Cancel] button, the information card will not be deleted, and there will be a pop-up prompt for subsequent deletion of the information card. In addition, if the host clicks the "Checkmark" option in the creation area, the deletion state will be exited, the [Delete] icon in the upper right corner of each information card will disappear and will no longer be displayed, and the [Show] button will be displayed again below the information card.

[0226] In addition to the above information card deletion method, the anchor can also click on the created information card in the information card creation area to trigger the corresponding second information card deletion operation. The live broadcast anchor end can respond to the information card second selection operation and display the information card editing page corresponding to the second selection operation, and the information card editing page includes a delete option. Furthermore, the anchor can click on the delete option to trigger the corresponding trigger operation. The live broadcast anchor end can respond to the trigger operation and delete the information card corresponding to the trigger operation.

[0227] Specifically, for example, Figure 20-1 to Figure 20-3 As shown, the host can also click on the information card in the above creation area to trigger the corresponding information card selection operation, and the live broadcast host end can display the corresponding information card editing page according to the information card editing operation, wherein the [Delete] button is displayed in the information card editing page. If the host clicks the [Delete] button, the corresponding information card deletion operation is triggered, and the live broadcast host end can delete the information card in response to the information card deletion operation.

[0228] Specifically, for example, if the host clicks the [Delete] button, the live host end can pop up a secondary confirmation pop-up window and display the text "Confirm to delete this information card". If the host clicks [Confirm], the information card will be deleted, and one information card has been created; if the host clicks [Cancel], the information card will not be deleted. Similarly, the live host end can also display the text "Do not prompt next time you delete" and the corresponding check box below the above text "Confirm to delete this information card". If the host selects the check box and clicks OK, the live host end can delete the information card, and there will be no pop-up prompt for subsequent deletion of the information card; if the host selects the check box and clicks the [Cancel] button, the information card will not be deleted, and there will be a pop-up prompt for subsequent deletion of the information card.

[0229] In order to implement the above information card deletion operation, Fig.21 As shown, if the anchor triggers the information card deletion operation for the information card created in the information card creation area through the live broadcast anchor end, the live broadcast anchor end can obtain the information card deletion request interface of the information management system and send the information card id of the information card corresponding to the information card deletion operation to the information card management system.

[0230] The information card management system can query the database based on the information card id. If the information card data corresponding to the information card id is queried from the database, the information card status corresponding to the information card id in the database is updated from the "enabled" field to 0 (i.e., database soft deletion) based on the information card id, and the corresponding information card data in Redis is deleted after the update is successful, and a successful operation is returned to the live broadcast host. If the information card data corresponding to the information card id is not queried from the database, a parameter error is returned to the live broadcast host.

[0231] Therefore, in this embodiment, the anchor can delete the created information cards in a variety of ways. For example, the anchor can delete the outfit character information cards and product activity information cards created in the live broadcast in the information card creation area, so that the created information cards in the creation area are related to the live broadcast products. In this way, during the live broadcast, the anchor can quickly add the created information cards that need to be displayed in the creation area to the information card display area according to the live broadcast products, so that the information cards are displayed on the live broadcast room page of the live broadcast audience. This embodiment can effectively assist the anchor in live broadcasting, improve the live broadcast efficiency, and ensure the real-time transmission of live broadcast product information.

[0232] In one embodiment, the interactive process sequence diagram of the live broadcast audience terminal, the live broadcast host terminal and the information card management system in this embodiment is as follows: Fig. 22As shown, during the live broadcast process, the live broadcast host can send the information card editing operations such as information card creation, update and deletion performed by the host to the information card management system of the server, and the information card management system sends the information card data corresponding to the information card editing operation to the live broadcast audience end, and the live broadcast audience end can display the information card in a variety of switching display modes such as automatic carousel or user manual switching, and the audience at the live broadcast audience end can click on the information card to browse the product details. In addition, the live broadcast host end can send the product transaction operation to the information card management system, and the information card management system can obtain the associated product information corresponding to the operation and send the information to the live broadcast audience end, and the live broadcast audience end can update the currently displayed information card according to the associated product information. In addition, the live broadcast host end can set to display / not display the information card and send it to the information card management system, and the information card management system can push the information card home page to the live broadcast host end according to the host setting. The audience at the host audience end can also trigger a request to display the information card when entering the live broadcast room, and the information card management system can send the display information card to the live broadcast audience end for display according to the request to display the information card. In addition, the live broadcast host can also send the conversation context of the product to the information card management system, and the information card management system can generate a new created information card based on the conversation context and send it to the live broadcast audience for display. In addition, when the host at the live broadcast host changes the product in the shopping bag, the live broadcast host can send the operation to the information card management system, and the information card management system can send the updated information card to the live broadcast audience for display.

[0233] The specific interaction process between the live broadcast audience end, the live broadcast host end and the information card management system can refer to the various embodiments of the live broadcast information display method and the live broadcast information management method, which will not be repeated here.

[0234] This embodiment also provides a live broadcast information display device, which can be integrated into a terminal device, such as Figure 23-1 As shown, the live broadcast information display device may include:

[0235] The first display module 1001 is used to display a live broadcast room page, wherein the live broadcast room page includes a live broadcast screen and an information card display area, wherein the information card display area displays an information card in an information card set of a live broadcast product of the live broadcast room, wherein the information card set includes at least two information cards, and each information card is used to display product information of the live broadcast product in a description dimension;

[0236] The second display module 1002 is used for switching and displaying another information card in the information card set in the information card display area in response to an information card switching event.

[0237] This embodiment also provides a live broadcast information management device, which can be integrated into a terminal device, such as Figure 23-2 As shown, the live broadcast information display device may include:

[0238] The third display module 1003 is used to display the live broadcast room page, and the live broadcast room page includes an information card function entrance;

[0239] The fourth display module 1004 is used to display the information card main page in response to the information card page display operation triggered by the information card function entrance, and the information card main page is used to set the information card of the target live broadcast product;

[0240] An acquisition module 1005 is used to respond to an information card display setting operation performed based on the information card main page, and acquire at least one information card to be displayed for the target live broadcast product;

[0241] The fifth display module 1006 is used to send the information card of the target live broadcast product to the server, and trigger the server to display the information card on the live broadcast room page when detecting the information card display event of the target live broadcast product.

[0242] Accordingly, the disclosed embodiment also provides an electronic device, which may be a terminal, such as a smart phone, a tablet computer, a laptop computer, a touch screen, a game console, a personal computer (PC), a personal digital assistant (PDA), etc. Alternatively, the electronic device may be a server.

[0243] like Fig.24 As shown, Fig.24 A schematic diagram of the structure of an electronic device provided in an embodiment of the present disclosure. The electronic device 1100 includes a processor 1101 having one or more processing cores, a memory 1102 having one or more computer-readable storage media, and a computer program stored in the memory 1102 and executable on the processor. The processor 1101 is electrically connected to the memory 1102. Those skilled in the art will appreciate that the electronic device structure shown in the figure does not constitute a limitation on the electronic device, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0244] The processor 1101 is the control center of the electronic device 1100, and uses various interfaces and lines to connect various parts of the entire electronic device 1100. By running or loading software programs and / or units stored in the memory 1102, and calling data stored in the memory 1102, the processor 1101 executes various functions of the electronic device 1100 and processes data, thereby monitoring the electronic device 1100 as a whole. The processor 1101 can be a processor CPU, a graphics processor GPU, a network processor (Network Processor, NP), etc., and can implement or execute the various methods, steps and logic block diagrams disclosed in the embodiments of the present disclosure.

[0245] In the embodiment of the present disclosure, the processor 1101 in the electronic device 1100 will load instructions corresponding to the processes of one or more application programs into the memory 1102 according to the following steps, and the processor 1101 will run the application programs stored in the memory 1102 to implement various functions, such as:

[0246] Displaying a live broadcast room page, the live broadcast room page including a live broadcast screen and an information card display area, the information card display area displays an information card in an information card set of a live broadcast product in the live broadcast room, the information card set includes at least two information cards, and each information card is used to display product information of the live broadcast product in a description dimension;

[0247] In response to an information card switching event, another information card in the information card set is switched to be displayed in the information card display area.

[0248] Displaying a live broadcast room page, wherein the live broadcast room page includes an information card function entrance;

[0249] In response to an information card page display operation triggered by the information card function entry, an information card main page is displayed, wherein the information card main page is used to set an information card for a target live broadcast product;

[0250] In response to an information card display setting operation performed based on the information card main page, obtaining at least one information card to be displayed for the target live broadcast product;

[0251] The information card of the target live broadcast product is sent to the server, and the server is triggered to display the information card on the live broadcast room page when the information card display event of the target live broadcast product is detected. The specific implementation of each of the above operations can be referred to the previous embodiment, and will not be repeated here.

[0252] Optional, such as Fig.24As shown, the electronic device 1100 further includes: a touch screen 1103, a radio frequency circuit 1104, an audio circuit 1105, an input unit 1106, and a power supply 1107. The processor 1101 is electrically connected to the touch screen 1103, the radio frequency circuit 1104, the audio circuit 1105, the input unit 1106, and the power supply 1107, respectively. Those skilled in the art can understand that Fig.24 The electronic device structure shown in the figure does not constitute a limitation of the electronic device, and may include more or less components than shown in the figure, or combine certain components, or arrange the components differently.

[0253] The touch display screen 1103 can be used to display a graphical user interface and receive operation instructions generated by the user acting on the graphical user interface. The touch display screen 1103 may include a display panel and a touch panel. Among them, the display panel can be used to display information input by the user or information provided to the user and various graphical user interfaces of the electronic device, and these graphical user interfaces can be composed of graphics, text, icons, videos and any combination thereof. Optionally, the display panel can be configured in the form of a liquid crystal display (LCD, Liquid Crystal Display), an organic light-emitting diode (OLED, Organic Light-EmittingDiode) and the like. The touch panel can be used to collect the user's touch operation on or near it (such as the user uses any suitable object or attachment such as a finger, a stylus, etc. on the touch panel or near the touch panel), and generate corresponding operation instructions, and the operation instructions execute corresponding programs. Optionally, the touch panel may include two parts: a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch orientation, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into the touch point coordinates, and then sends it to the processor 1101, and can receive the command sent by the processor 1101 and execute it. The touch panel can cover the display panel. When the touch panel detects a touch operation on or near it, it is transmitted to the processor 1101 to determine the type of touch event, and then the processor 1101 provides a corresponding visual output on the display panel according to the type of touch event. In the embodiment of the present disclosure, the touch panel and the display panel can be integrated into the touch display screen 1103 to realize the input and output functions. However, in some embodiments, the touch panel and the touch panel can be used as two independent components to realize the input and output functions. That is, the touch display screen 1103 can also be used as a part of the input unit 1106 to realize the input function.

[0254] The radio frequency circuit 1104 may be used to send and receive radio frequency signals, so as to establish wireless communication with a network device or other electronic devices through wireless communication, and to send and receive signals between the network device or other electronic devices.

[0255] The audio circuit 1105 can be used to provide an audio interface between the user and the electronic device through a speaker and a microphone. The audio circuit 1105 can transmit the electrical signal converted from the received audio data to the speaker, which is converted into a sound signal for output; on the other hand, the microphone converts the collected sound signal into an electrical signal, which is received by the audio circuit 1105 and converted into audio data, and then the audio data is output to the processor 1101 for processing, and then sent to another electronic device through the radio frequency circuit 1104, or the audio data is output to the memory 1102 for further processing. The audio circuit 1105 may also include an earplug jack to provide communication between an external headset and an electronic device.

[0256] The input unit 1106 may be used to receive input numbers, character information or user feature information (such as fingerprint, iris, facial information, etc.), and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control.

[0257] The power supply 1107 is used to supply power to various components of the electronic device 1100. Optionally, the power supply 1107 can be logically connected to the processor 1101 through a power management system, so that the power management system can manage charging, discharging, and power consumption. The power supply 1107 can also include one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, power status indicators, and other arbitrary components.

[0258] although Fig.24 Not shown, the electronic device 1100 may also include a camera, a sensor, a wireless fidelity module, a Bluetooth module, etc., which will not be described in detail here.

[0259] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0260] A person of ordinary skill in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be completed by instructions, or by controlling related hardware through instructions. The instructions may be stored in a computer-readable storage medium and loaded and executed by a processor.

[0261] To this end, the embodiment of the present disclosure provides a computer-readable storage medium, in which a plurality of computer programs are stored. The computer program can be loaded by a processor to execute any one of the live broadcast information display methods and live broadcast information management methods provided by the embodiment of the present disclosure. The computer program can execute the following steps of the live broadcast information display method:

[0262] Displaying a live broadcast room page of the client, the live broadcast room page includes a live broadcast screen and an information card display area, the information card display area is used to display information cards of the current live broadcast product, and each information card is used to display product information of the current live broadcast product in a description dimension;

[0263] Display the live broadcast room page of the anchor end, and the live broadcast room page includes an information card function entrance;

[0264] The computer program can execute the following steps of the live broadcast information management method:

[0265] Display the live broadcast room page of the anchor end, and the live broadcast room page includes an information card function entrance;

[0266] In response to an information card page display operation triggered by the information card function entry, an information card main page is displayed, wherein the information card main page is used to set an information card for a target live broadcast product;

[0267] In response to an information card display setting operation performed based on the information card main page, obtaining at least one information card to be displayed for the target live broadcast product;

[0268] The information card of the target live broadcast product is sent to the server, and the server is triggered to display the information card on the live broadcast room page of the audience when an information card display event of the target live broadcast product is detected.

[0269] The specific implementation of the above operations can be found in the previous embodiments, which will not be described in detail here.

[0270] The computer-readable storage medium may include: a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, etc.

[0271] Since the computer program stored in the computer-readable storage medium can execute any of the methods provided in the embodiments of the present disclosure, the beneficial effects that can be achieved by any of the methods provided in the embodiments of the present disclosure can be achieved. Please refer to the previous embodiments for details and will not be repeated here.

[0272] In the above-mentioned live broadcast information display device, live broadcast information management device, computer-readable storage medium, electronic device, and computer program product embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, refer to the relevant description of other embodiments. Those skilled in the art can clearly understand that for the convenience and simplicity of description, the specific working process and beneficial effects of the above-described live broadcast information display device, live broadcast information management device computer-readable storage medium, computer program product, electronic device and its corresponding units can refer to the description of the method in the above embodiment, and will not be repeated here.

[0273] The above is a detailed introduction to a live broadcast information display method, a live broadcast information management method, a live broadcast information display device, a live broadcast information management device, an electronic device and a computer-readable storage medium provided by an embodiment of the present disclosure. Specific examples are used herein to illustrate the principles and implementation methods of the present disclosure. The description of the above embodiments is only used to help understand the method of the present disclosure and its core idea; at the same time, for technical personnel in this field, according to the idea of ​​the present disclosure, there will be changes in the specific implementation method and application scope. In summary, the content of this specification should not be understood as a limitation on the present disclosure.

Claims

1. A method for displaying live broadcast information, characterized in that: The method comprises: Displaying a live broadcast room page, the live broadcast room page including a live broadcast screen and an information card display area, the information card display area displays an information card in an information card set of a live broadcast product in the live broadcast room, the information card set includes at least two information cards, and each information card is used to display product information of the live broadcast product in a description dimension; In response to an information card switching event at the viewer end, switching to display another information card in the information card set in the information card display area; In response to the information card page display operation triggered by the information card function entrance in the live broadcast room page of the anchor end, the information card main page is displayed, and the information card main page includes an information card creation area and an information card display area, the information card creation area is used to display multiple created information cards; the information card display area is used to display the information card displayed on the live broadcast room page selected for the target live broadcast product, so that the audience end displays the information card in the information card display area in the information card display area; There is a corresponding displayable function option under each information card, which is used to manage whether the information card is displayed on the live broadcast room page.

2. The method for displaying live broadcast information according to claim 1, characterized in that: The information card switching event is an information card carousel switching event, and in response to the information card switching event at the viewer end, switching to display another information card in the information card set in the information card display area includes: In response to the information card carousel switching event, multiple information cards in the information card set of the current live broadcast product are displayed in a carousel switching manner in the information card display area according to a preset carousel display cycle.

3. The method for displaying live broadcast information according to claim 1, characterized in that: The information card switching event is a manual information card switching event, and in response to the information card switching event at the viewer end, switching to display another information card in the information card set in the information card display area includes: In response to the information card switching operation, the information card manual switching event is generated, and the information card in the information card set corresponding to the information card switching operation is switched and displayed in the information card display area.

4. The method for displaying live broadcast information according to claim 1, characterized in that: The information card switching event is a live product switching event, and in response to the information card switching event, switching to display another information card in the information card set in the information card display area includes: In response to the live broadcast product switching event, the information card in the information card set of the new live broadcast product is switched and displayed in the information card display area.

5. The method for displaying live broadcast information according to claim 1, characterized in that: Switching to display another information card in the information card set in the information card display area includes: Determining a target information card to be displayed from the information card set according to the current live broadcast product; The target information card is switched and displayed in the information card display area.

6. The method for displaying live broadcast information according to claim 5, characterized in that: The step of determining a target information card to be displayed from the information card set according to the current live broadcast product includes: Determine the historical display information card of the current live broadcast product; Acquire user interaction data of the historical display information card in historical live broadcast; A target information card to be displayed for the current live broadcast product is selected from the historical display information cards according to the user interaction data.

7. The method for displaying live broadcast information according to claim 1, characterized in that: The live broadcast information display method further includes: In response to a product details browsing operation on an information card, a product details page corresponding to the information card is displayed on the live broadcast room page.

8. The method for displaying live broadcast information according to claim 1, characterized in that: The live broadcast information display method further includes: In response to a product transaction operation, obtain a transaction product corresponding to the product transaction operation; Obtaining information about related products of the transaction product; The information cards in the information card set are updated with the associated product information.

9. The method for displaying live broadcast information according to any one of claims 1 to 8, characterized in that: The switching and displaying another information card in the information card set in the information card display area includes: Obtaining a local template version number and a server template version number of another information card in the information card set; If the local template version number is different from the server template version number, the local template version number is updated with the server template version number of the information card; The information card template corresponding to the updated local template version number is obtained, and the other information card is rendered and displayed in the information card display area according to the information card template.

10. A live broadcast information management method, characterized in that: The method is applied to the anchor terminal, and the method includes: Displaying a live broadcast room page, wherein the live broadcast room page includes an information card function entrance; In response to an information card page display operation triggered by the information card function entry, an information card main page is displayed, wherein the information card main page is used to set an information card for a target live broadcast product; In response to an information card display setting operation performed based on the information card main page, an information card set to be displayed for the target live broadcast product is obtained, the information card set including at least two information cards, each information card being used to display product information of the target live broadcast product in a description dimension; Sending the target live broadcast product information card set to the server, triggering the server to display an information card in the information card set on the live broadcast room page when detecting the target live broadcast product information card display event; In response to an information card switching event at the viewer end, switching to display another information card in the information card set in the information card display area; The information card main page includes an information card creation area and an information card display area, wherein the information card creation area is used to display multiple created information cards; the information card display area is used to display the information cards selected for the target live broadcast product and displayed on the live broadcast room page, so that the live broadcast room page at the audience end displays the information cards in the information card display area; There is a corresponding displayable function option under each information card, which is used to manage whether the information card is displayed on the live broadcast room page.

11. The live broadcast information management method according to claim 10, characterized in that: The response is based on the information card display setting operation performed on the information card main page to obtain the information card set to be displayed for the target live broadcast product, including: In response to a selection operation in the created information card, the selected created information card is determined as at least one information card to be displayed for the target live broadcast product.

12. The live broadcast information management method according to claim 11, characterized in that: The response is based on the information card display setting operation performed on the information card main page, after obtaining the information card set to be displayed for the target live broadcast product, further comprising: The at least one information card to be displayed is added to the information card display area for display.

13. The live broadcast information management method according to claim 11, characterized in that: The information card main page also includes a creation control, and the response is based on the information card display setting operation performed on the information card main page to obtain the information card set to be displayed for the target live broadcast product, including: In response to a triggering operation on the creation control, an information card template selection page is displayed, wherein the information card template selection page includes a plurality of candidate information card templates; In response to an information card template selection operation performed based on the information card template selection page, an information card creation page corresponding to the selected information card template is displayed, the information card creation page displays the information card template, and the information card template includes editable content blocks; In response to the information card editing operation performed based on the information card creation page, a new created information card is generated, and the newly added created information card is displayed in the information card creation area.

14. The live broadcast information management method according to claim 11, characterized in that: The live broadcast information management method further includes: Get the conversation context of the current live broadcast product; In response to the information card creation operation on the creation control, a new created information card is generated according to the dialog context, and the newly added created information card is displayed in the information card creation area.

15. The live broadcast information management method according to claim 11, characterized in that: The live broadcast information management method further includes: In response to a first information card deletion operation performed on the information card creation area, deleting the information card corresponding to the first information card deletion operation; or, In response to a second information card deletion operation performed based on the information card creation area, displaying an information card editing page corresponding to the second information card deletion operation, wherein the information card editing page includes a deletion option; In response to a trigger operation for the deletion option, the information card corresponding to the trigger operation is deleted.

16. A live broadcast information display device, characterized in that: include: A first display module is used to display a live broadcast room page, wherein the live broadcast room page includes a live broadcast screen and an information card display area, wherein the information card display area displays an information card in an information card set of a live broadcast product in the live broadcast room, wherein the information card set includes at least two information cards, and each information card is used to display product information of the live broadcast product in a description dimension; A second display module, for switching and displaying another information card in the information card set in the information card display area in response to an information card switching event at the viewer end; The anchor terminal displays the live broadcast room page, so that the anchor operates the information card function entrance in the live broadcast room page to enter the information card main page, and the information card main page includes an information card creation area and an information card display area, wherein the information card creation area is used to display multiple created information cards; the information card display area is used to display the information card displayed on the live broadcast room page selected for the target live broadcast product, so that the audience terminal displays the information card in the information card display area in the information card display area; There is a corresponding displayable function option under each information card, which is used to manage whether the information card is displayed on the live broadcast room page.

17. A live broadcast information management device, characterized in that: include: A third display module is used to display a live broadcast room page, wherein the live broadcast room page includes an information card function entrance; A fourth display module, configured to display an information card main page in response to an information card page display operation triggered by the information card function entry, wherein the information card main page is used to set an information card for a target live broadcast product; an acquisition module, configured to respond to an information card display setting operation performed based on the information card main page, and acquire an information card set to be displayed for the target live broadcast product, wherein the information card set includes at least two information cards, each of which is used to display product information of the target live broadcast product in a description dimension; A fifth display module is used to send the information card set of the target live broadcast product to the server end, triggering the server end to display an information card in the information card set on the live broadcast room page when detecting the information card display event of the target live broadcast product; in response to the information card switching event of the audience end, switch to display another information card in the information card set in the information card display area; The information card main page includes an information card creation area and an information card display area, wherein the information card creation area is used to display multiple created information cards; the information card display area is used to display the information cards selected for the target live broadcast product and displayed on the live broadcast room page, so that the live broadcast room page at the audience end displays the information cards in the information card display area; There is a corresponding displayable function option under each information card, which is used to manage whether the information card is displayed on the live broadcast room page.

18. An electronic device, characterized in that: It includes a processor and a memory, wherein the memory stores multiple instructions; the processor loads instructions from the memory to execute the steps of the live broadcast information display method as described in any one of claims 1 to 9 and the live broadcast information management method as described in any one of claims 10 to 15.

19. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a plurality of instructions, which are suitable for being loaded by a processor to execute the steps of the live broadcast information display method as described in any one of claims 1 to 9 and the live broadcast information management method as described in any one of claims 10 to 15.

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