Automobile marketing transaction management system and method based on Internet

Abstract

The present invention discloses an automobile marketing transaction management system and method based on the Internet, and relates to the technical field of marketing transaction management. The system discloses a marketing transaction management module, a marketing transaction link determination module, a management mode adjustment module, and a management mode update module. The marketing transaction management module and the marketing transaction link determination module are set to split the automobile marketing transaction links of the Internet platform, and perform refined and multi-dimensional management analysis on each automobile marketing transaction link to improve the management accuracy of subsequent automobile marketing transaction links. Through the setting and updating of the first management sequence, it is ensured that the automobile marketing transaction links with large potential hidden dangers are managed and analyzed first, thereby improving the management efficiency of the system for automobile marketing transactions, and ensuring that the entire automobile marketing transaction management system can continuously adapt to market changes and situations arising from customer needs.

Description

Technical Field

[0001] The present invention relates to the technical field of marketing transaction management, and more specifically, to an automobile marketing transaction management system and method based on the Internet. Background Art

[0002] With the rapid development of Internet technology, the automobile marketing and transaction model has gradually shifted from traditional offline sales to a new online sales model. This change not only provides consumers with more convenient and diverse car purchase options, but also brings unprecedented market opportunities and challenges to automobile manufacturers and dealers. However, automobile marketing transactions on Internet platforms involve multiple complex links, including product display, price negotiation, order processing, financial services, etc. These links are interrelated and influence each other, forming a complex and sophisticated marketing transaction system.

[0003] At present, although there are some automobile marketing transaction management systems on the market, most of these systems remain at the level of simple statistics and analysis of sales data, lacking the ability to fine-tune management and multi-dimensional analysis of each link. In addition, these systems are relatively fixed in management methods and are difficult to adapt to the rapid changes in the market and customer needs. Summary of the invention

[0004] In view of the deficiencies in the prior art, the present invention aims to provide an Internet-based automobile marketing transaction management system and method.

[0005] To achieve the above object, the present invention provides the following technical solutions:

[0006] The Internet-based automobile marketing transaction management system includes a marketing transaction management module, a marketing transaction link determination module, a management method adjustment module, and a management method update module;

[0007] The marketing transaction management module is used to regularly manage and analyze each automobile marketing transaction link in sequence according to the first management sequence;

[0008] When the marketing transaction link determination module completes the management analysis for each automobile marketing transaction link, it generates a marketing transaction management value for the automobile marketing transaction link, and determines whether to mark the automobile marketing transaction link as a management adjustment link based on the comparison result between the marketing transaction management value and the marketing transaction management threshold;

[0009] The management mode adjustment module is used to intervene in the management of the management adjustment link, synchronously generate a second management sequence, and perform management analysis on subsequent automobile marketing transaction links according to the second management sequence;

[0010] After completing the analysis of all automobile marketing transaction links in the first management sequence, the management mode updating module updates the first management sequence, and the updated first management sequence is used for management analysis of the next cycle node.

[0011] Furthermore, the first management sequence is obtained through the following steps: obtaining the management sequence value of each automobile marketing transaction link, sorting all automobile marketing transaction links in descending order according to the management sequence value, and generating a sequence after sorting, which is the first management sequence.

[0012] Furthermore, the management sequence value of the automobile marketing transaction link is obtained through the following steps: obtain G marketing transaction management values ​​continuously generated by the automobile marketing transaction link before the current time of the system, construct a rectangular coordinate system with the marketing transaction management value as the X-axis and the generation time of the marketing transaction management value as the Y-axis, mark all the marketing transaction management values ​​in the form of points in the rectangular coordinate system, connect adjacent points in the rectangular coordinate system to generate a marketing transaction management curve, draw perpendicular lines from both ends of the marketing transaction management curve to the X-axis to obtain two start and end line segments, and form a closed figure with the marketing transaction management curve, the two start and end line segments and the X-axis, and mark the total area of ​​the closed figure as the management sequence value of the automobile marketing transaction link.

[0013] Furthermore, the marketing transaction management value of the automobile marketing transaction link is obtained through the following steps: collecting various types of automobile marketing transaction data in the automobile marketing transaction link within the management cycle, obtaining independent marketing transaction values ​​of various types of automobile marketing transaction data, setting independent marketing transaction marginal values, and when the independent marketing transaction value is greater than or equal to the independent marketing transaction marginal value, marking this type of automobile marketing transaction data as independent abnormal data; when the independent marketing transaction value is less than the independent marketing transaction marginal value, marking this type of automobile marketing transaction data as independent ordinary data; matching all independent abnormal data into an independent abnormal data group, obtaining the independent abnormal linkage value of each independent abnormal data group, setting an independent abnormal linkage limit value, and when the independent abnormal linkage value is greater than or equal to the independent abnormal linkage limit value, marking the independent abnormal data group as an abnormal linkage group, marking the total number of abnormal linkage groups as MPgt, marking the total number of independent abnormal data as LSpr, and using the formula The marketing transaction management value JYWg of the automobile marketing transaction link is obtained, where ja is the abnormal linkage coefficient and jb is the independent abnormal data.

[0014] Furthermore, the independent abnormal linkage value of the independent abnormal data group is obtained by the following steps: the independent marketing transaction values ​​of the two independent abnormal data in the independent abnormal data group are summed to obtain the abnormal marketing transaction sum value SAt, the independent marketing transaction values ​​of the two independent abnormal data in the independent abnormal data group are difference calculated and the absolute value is taken to obtain the abnormal marketing gap value BSr, and the formula is used to obtain the abnormal marketing gap value BSr. The independent abnormal linkage value MAct of the independent abnormal data group is obtained, where ta is the first abnormal marketing coefficient and tb is the second abnormal marketing coefficient.

[0015] Furthermore, the independent marketing transaction value of each type of automobile marketing transaction data is obtained in the following manner: obtaining the marketing transaction model corresponding to each type of automobile marketing transaction data, preprocessing each type of automobile marketing transaction data, inputting the preprocessed each type of automobile marketing transaction data into the corresponding marketing transaction model, and outputting the independent marketing transaction value of each type of automobile marketing transaction data.

[0016] Further, based on the comparison result between the marketing transaction management value and the marketing transaction management threshold, it is determined whether to mark the automobile marketing transaction link as a management adjustment link, specifically: setting the marketing transaction management threshold, when the marketing transaction management value of the automobile marketing transaction link is greater than or equal to the marketing transaction management threshold, marking the automobile marketing transaction link as a management adjustment link;

[0017] When the marketing transaction management value of an automobile marketing transaction link is less than the marketing transaction management threshold, management analysis is performed on subsequent automobile marketing transaction links according to the first management sequence.

[0018] Furthermore, the second management sequence is obtained through the following steps: marking all automobile marketing transaction links after the management adjustment link in the first management sequence as reorder links, obtaining the reorder link values ​​of the reorder links, sorting all the reorder links in descending order according to the values ​​of the reorder link values, and generating a sequence after sorting, which is the second management sequence.

[0019] Furthermore, the reordering link value of the reordering link is obtained by the following steps: obtaining y marketing transaction management values ​​generated continuously in the reordering link before the current system time, obtaining y marketing transaction management values ​​generated continuously in the management adjustment link before the current system time, matching the two marketing transaction management values ​​of the reordering link and the management adjustment link in the same management cycle into a marketing transaction matching group, obtaining the marketing transaction matching value SDz of the marketing transaction matching group, where z=1, 2, …, Z, z is the serial number of the marketing transaction matching group, and Z is the total number of the marketing transaction matching groups, setting the marketing transaction matching coefficient to Rb, and using the formula Obtain the reorder link value CXh of the reorder link;

[0020] The marketing transaction matching value of the marketing transaction matching group is obtained by the following steps: the difference between the two marketing transaction management values ​​in the marketing transaction matching group is calculated and the absolute value is taken to obtain the marketing transaction deviation value sg; the two marketing transaction management values ​​in the marketing transaction matching group are summed to obtain the marketing transaction sum value pw; and the formula is used to obtain the marketing transaction sum value pw. The marketing transaction matching value SDz of the marketing transaction matching group is obtained.

[0021] Furthermore, the Internet-based automobile marketing transaction management method includes the following steps:

[0022] Step 1: Regularly conduct management analysis on each automotive marketing transaction link in the first management sequence;

[0023] Step 2: When the management analysis is completed for each automobile marketing transaction link, a marketing transaction management value of the automobile marketing transaction link is generated;

[0024] Step 3: Based on the comparison result between the marketing transaction management value and the marketing transaction management threshold, determine whether to mark the automobile marketing transaction link as a management adjustment link;

[0025] Step 4: When there is no management adjustment link, management analysis shall be conducted on the subsequent automobile marketing transaction links according to the first management sequence; when there is a management adjustment link, management analysis shall be conducted on the subsequent automobile marketing transaction links according to the second management sequence.

[0026] Compared with the prior art, the present invention has the following beneficial effects:

[0027] 1. The method of the present invention conducts refined and multi-dimensional management analysis on each automobile marketing transaction link, improves the management accuracy of subsequent automobile marketing transaction links, and ensures that the entire automobile marketing transaction management system can continuously adapt to market changes and customer needs;

[0028] 2. Set up a marketing transaction management module and a marketing transaction link determination module, split and analyze the automobile marketing transaction links of the Internet platform, and ensure that priority is given to the management and analysis of automobile marketing transaction links with great potential risks through the setting and updating of the first management sequence, thereby improving the system's management efficiency of automobile marketing transactions. Set up a management method adjustment module, and after the management adjustment link occurs, dynamically generate a second management sequence based on the correlation and influence of each automobile marketing transaction link, thereby ensuring the flexibility of the entire automobile marketing transaction management system. BRIEF DESCRIPTION OF THE DRAWINGS

[0029] Figure 1 A method flow chart of an Internet-based automobile marketing transaction management method;

[0030] Figure 2A flowchart for obtaining management sequence values;

[0031] Figure 3 This is a system module diagram of an Internet-based automobile marketing transaction management system. DETAILED DESCRIPTION

[0032] Example 1: Reference Figure 1 , an automobile marketing transaction management method based on the Internet, comprising the following steps:

[0033] Step 1: Regularly conduct management analysis on each automotive marketing transaction link in the first management sequence.

[0034] Step 2: When the management analysis is completed for each automobile marketing transaction link, a marketing transaction management value of the automobile marketing transaction link is generated.

[0035] Step 3: Based on the comparison result between the marketing transaction management value and the marketing transaction management threshold, determine whether to mark the automobile marketing transaction link as a management adjustment link.

[0036] Step 4: When there is no management adjustment link, management analysis shall be conducted on the subsequent automobile marketing transaction links according to the first management sequence; when there is a management adjustment link, management analysis shall be conducted on the subsequent automobile marketing transaction links according to the second management sequence.

[0037] Example 2: Reference Figure 2-Figure 3 The Internet-based automobile marketing transaction management system includes a marketing transaction management module, a marketing transaction link determination module, a management method adjustment module, and a management method update module.

[0038] Marketing transaction management module: set the management cycle. When each cycle node of the management cycle is reached, it means that a cycle of the management cycle is completed. Each automobile marketing transaction link is managed and analyzed in turn according to the first management sequence. The composition of multiple automobile marketing transaction links can allow customers to complete the entire automobile marketing transaction process. The automobile marketing transaction links include but are not limited to the marketing consulting link, product introduction link, quotation negotiation link, and contract signing link. These automobile marketing transaction links are executed step by step in sequence to complete the automobile marketing transaction.

[0039] Marketing transaction link determination module: when the management analysis of each automobile marketing transaction link is completed, the marketing transaction management value of the automobile marketing transaction link is generated, and the marketing transaction management threshold is set. The marketing transaction management threshold is a preset critical value, and the size is customized by the system. When the marketing transaction management value of the automobile marketing transaction link is greater than or equal to the marketing transaction management threshold, the automobile marketing transaction link is marked as a management adjustment link.

[0040] When the marketing transaction management value of an automobile marketing transaction link is less than the marketing transaction management threshold, management analysis is performed on subsequent automobile marketing transaction links according to the first management sequence.

[0041] The first management sequence is obtained through the following steps: obtaining the management sequence value of each automobile marketing transaction link, sorting all automobile marketing transaction links in descending order according to the management sequence value, and generating a sequence after sorting, which is the first management sequence.

[0042] The management sequence value of the automobile marketing transaction link is obtained through the following steps: obtain G marketing transaction management values ​​continuously generated by the automobile marketing transaction link before the current time of the system, construct a rectangular coordinate system with the marketing transaction management value as the X-axis and the generation time of the marketing transaction management value as the Y-axis, mark all the marketing transaction management values ​​in the form of points in the rectangular coordinate system, connect adjacent points in the rectangular coordinate system to generate a marketing transaction management curve, draw perpendicular lines from both ends of the marketing transaction management curve to the X-axis to obtain two start and end line segments, and form a closed figure with the marketing transaction management curve, the two start and end line segments and the X-axis, and mark the total area of ​​the closed figure as the management sequence value of the automobile marketing transaction link.

[0043] The marketing transaction management value of the automobile marketing transaction link is obtained through the following steps: collecting various types of automobile marketing transaction data in the automobile marketing transaction link within the management cycle. Different automobile transaction links contain different types of automobile marketing transaction data. Taking the marketing consulting link as an example, the marketing consulting link needs to collect marketing sales data, marketing effect data, customer demand data, market data, etc., which jointly affect the marketing transaction effect of the marketing consulting link. Taking the quotation negotiation link as an example, the quotation negotiation link needs to collect cost data, market price data, customer feedback data, etc., which jointly affect the marketing transaction effect of the quotation negotiation link. Because the factors affecting the marketing transaction effect in different automobile marketing transaction links are different, the same type of automobile marketing transaction data will not exist in different automobile marketing transaction links, obtain independent marketing transaction values ​​for each type of automobile marketing transaction data, and set independent marketing Transaction margin value, the independent marketing transaction margin value is the preset critical value, and the size is customized by the system. When the independent marketing transaction value is greater than or equal to the independent marketing transaction margin value, this type of automobile marketing transaction data is marked as independent abnormal data. When the independent marketing transaction value is less than the independent marketing transaction margin value, this type of automobile marketing transaction data is marked as independent ordinary data. All independent abnormal data are matched into an independent abnormal data group, and the independent abnormal linkage value of each independent abnormal data group is obtained. The independent abnormal linkage limit is set. The independent abnormal linkage limit is the system preset value. When the independent abnormal linkage value is greater than or equal to the independent abnormal linkage limit, the independent abnormal data group is marked as an abnormal linkage group. When the independent abnormal linkage value is less than the independent abnormal linkage limit, no processing is performed. The total number of abnormal linkage groups is marked as MPgt, and the total number of independent abnormal data is marked as LSpr. Using the formula The marketing transaction management value JYWg of the automobile marketing transaction link is obtained, where ja is the abnormal linkage coefficient, jb is the independent abnormal data, the value of ja is 1.18, and the value of jb is 1.09.

[0044] The independent abnormal linkage value of the independent abnormal data group is obtained by the following steps: summing the independent marketing transaction values ​​of the two independent abnormal data in the independent abnormal data group to obtain the abnormal marketing transaction sum value SAt, performing difference calculation on the independent marketing transaction values ​​of the two independent abnormal data in the independent abnormal data group and taking the absolute value to obtain the abnormal marketing gap value BSr, and using the formula The independent abnormal linkage value MAct of the independent abnormal data group is obtained, where ta is the first abnormal marketing coefficient, tb is the second abnormal marketing coefficient, the value of ta is 1.45, and the value of tb is 1.07.

[0045] The independent marketing transaction value of each type of automobile marketing transaction data is obtained by the following method: obtaining the marketing transaction model corresponding to each type of automobile marketing transaction data, preprocessing each type of automobile marketing transaction data, the preprocessing method includes but is not limited to data formatting, data cleaning, inputting the preprocessed each type of automobile marketing transaction data into the corresponding marketing transaction model, and outputting the independent marketing transaction value of each type of automobile marketing transaction data.

[0046] Different automobile marketing transaction data correspond to different marketing transaction models. The construction methods of all marketing transaction models are unified, so the following only introduces the construction method of one of the marketing transaction models of automobile marketing transaction data. The following takes marketing sales data as an example to introduce the construction method of the marketing transaction model: collect a group of marketing sales data. If it is to build a marketing transaction model of marketing effect data, then collect a group of marketing effect data, preprocess each group of marketing sales data, build a neural network model, use the preprocessed marketing sales data as training data of the neural network model, and assign an independent marketing transaction value to each training data. The value range of the independent marketing transaction value is (1~3.5). The larger the value of the independent marketing transaction value, the less the marketing sales data meets the marketing expectations. If it is to build a marketing transaction model of marketing effect data, the larger the value of the independent marketing transaction value, the less the marketing effect data meets the marketing expectations. The smaller the value of the independent marketing transaction value, the more the marketing sales data meets the marketing expectations. The training data is divided into a 40% training set and a 60% validation set. The training set and the validation set are iteratively trained with the neural network to obtain the marketing transaction model of the marketing sales data.

[0047] Management method adjustment module: intervene in the management of the management adjustment link, such as adjusting the marketing transaction strategy of this link. The specific adjustment method is not the focus of this application, so it will not be elaborated. The second management sequence is generated simultaneously, and the subsequent automobile marketing transaction links are managed and analyzed according to the second management sequence.

[0048] Management method update module: after completing the analysis of all automobile marketing transaction links in the first management sequence, the first management sequence is updated, and the updated first management sequence is used for the management analysis of the next cycle node.

[0049] The second management sequence is obtained through the following steps: marking all automobile marketing transaction links after the management adjustment link in the first management sequence as reorder links, obtaining the reorder link values ​​of the reorder links, sorting all the reorder links in descending order according to the values ​​of the reorder link values, and generating a sequence after sorting, which is the second management sequence.

[0050] The reordering link value of the reordering link is obtained by the following steps: obtaining y marketing transaction management values ​​generated continuously in the reordering link before the current system time, obtaining y marketing transaction management values ​​generated continuously in the management adjustment link before the current system time, matching the two marketing transaction management values ​​of the reordering link and the management adjustment link in the same management cycle into a marketing transaction matching group, obtaining the marketing transaction matching value SDz of the marketing transaction matching group, z=1, 2, …, Z, z is the sequence number of the marketing transaction matching group, Z is the total number of marketing transaction matching groups, setting the marketing transaction matching coefficient to Rb, b=1, 2, 3, …b; R1<R2<R3<…<Rb, each marketing transaction matching coefficient corresponds to a range of marketing transaction matching values, and the range of marketing transaction matching values ​​includes (0, SD1], (SD1, SD2], …, (SDZ-1, SDZ], when SDz∈(0, SD1], the marketing transaction matching coefficient is R1, using the formula Get the reorder link value CXh of the reorder link.

[0051] The marketing transaction matching value of the marketing transaction matching group is obtained by the following steps: the difference between the two marketing transaction management values ​​in the marketing transaction matching group is calculated and the absolute value is taken to obtain the marketing transaction deviation value sg; the two marketing transaction management values ​​in the marketing transaction matching group are summed to obtain the marketing transaction sum value pw; and the formula is used to obtain the marketing transaction sum value pw. The marketing transaction matching value SDz of the marketing transaction matching group is obtained.

[0052] A marketing transaction management module and a marketing transaction link determination module are set up to split the automobile marketing transaction links of the Internet platform, and to conduct refined and multi-dimensional management analysis of each automobile marketing transaction link to improve the management accuracy of subsequent automobile marketing transaction links. Through the setting and updating of the first management sequence, it is ensured that management analysis of automobile marketing transaction links with great potential risks is given priority, thereby improving the system's management efficiency of automobile marketing transactions and ensuring that the entire automobile marketing transaction management system can continue to adapt to situations arising from market changes and customer needs. A management mode adjustment module is set up to dynamically generate a second management sequence based on the correlation and influence of each automobile marketing transaction link after a management adjustment link occurs, thereby ensuring the flexibility of the entire automobile marketing transaction management system.

[0053] The above formulas are all dimensionless and numerical calculations are performed, and the preset parameters in the formulas are set by technicians in this field according to actual conditions.

[0054] The above embodiments can be implemented in whole or in part by software, hardware, firmware or any other combination. When implemented by software, the above embodiments can be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions or computer programs. When the computer instructions or computer programs are loaded or executed on a computer, the process or function described in the embodiment of the present application is generated in whole or in part. The computer can be a general-purpose computer, a special-purpose computer, a computer network, or other programmable device. The computer instructions can be stored in a computer-readable storage medium, or transmitted from one computer-readable storage medium to another computer-readable storage medium. For example, the computer instructions can be transmitted from one website site, computer, server or data center to another website site, computer, server or data center by wired or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that a computer can access or a data storage device such as a server or data center that contains one or more available media sets. The available medium can be a magnetic medium (e.g., a floppy disk, a hard disk, a tape), an optical medium (e.g., a DVD), or a semiconductor medium. The semiconductor medium can be a solid-state hard disk.

[0055] It should be understood that in the various embodiments of the present application, the size of the serial numbers of the above-mentioned processes does not mean the order of execution. The execution order of each process should be determined by its function and internal logic, and should not constitute any limitation on the implementation process of the embodiments of the present application.

[0056] Those of ordinary skill in the art will appreciate that the units and algorithm steps of each example described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Professional and technical personnel can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of this application.

[0057] Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the systems, devices and units described above can refer to the corresponding processes in the aforementioned method embodiments and will not be repeated here.

[0058] In the several embodiments provided in the present application, it should be understood that the disclosed systems, devices and methods can be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of devices or units, which can be electrical, mechanical or other forms.

[0059] If the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present application can be essentially or partly embodied in the form of a software product that contributes to the prior art. The computer software product is stored in a storage medium and includes several instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the methods described in the various embodiments of the present application. The aforementioned storage media include: various media that can store program codes, such as USB flash drives, mobile hard disks, read-only memories (ROM), random access memories (RAM), magnetic disks or optical disks.

[0060] The above is only a specific implementation of the present application, but the protection scope of the present application is not limited thereto. Any person skilled in the art who is familiar with the present technical field can easily think of changes or substitutions within the technical scope disclosed in the present application, which should be included in the protection scope of the present application. Therefore, the protection scope of the present application should be based on the protection scope of the claims.

Claims

1. The Internet-based automobile marketing transaction management system is characterized by: It includes a marketing transaction management module, a marketing transaction link determination module, a management method adjustment module, and a management method update module; The marketing transaction management module is used to regularly manage and analyze each automobile marketing transaction link in sequence according to the first management sequence; When the marketing transaction link determination module completes the management analysis for each automobile marketing transaction link, it generates a marketing transaction management value for the automobile marketing transaction link, and determines whether to mark the automobile marketing transaction link as a management adjustment link based on the comparison result between the marketing transaction management value and the marketing transaction management threshold; The management mode adjustment module is used to intervene in the management of the management adjustment link, synchronously generate a second management sequence, and perform management analysis on subsequent automobile marketing transaction links according to the second management sequence; The management mode updating module updates the first management sequence after completing the analysis of all automobile marketing transaction links, and the updated first management sequence is used for the management analysis of the next cycle node; The first management sequence is obtained by the following steps: obtaining the management sequence value of each automobile marketing transaction link, sorting all automobile marketing transaction links in descending order according to the management sequence value, and generating a sequence after sorting, which is the first management sequence; The management sequence value of the automobile marketing transaction link is obtained by the following steps: obtaining G marketing transaction management values ​​continuously generated by the automobile marketing transaction link before the current time of the system, constructing a rectangular coordinate system with the marketing transaction management value as the X-axis and the generation time of the marketing transaction management value as the Y-axis, marking all the marketing transaction management values ​​in the rectangular coordinate system in the form of points, connecting adjacent points in the rectangular coordinate system to generate a marketing transaction management curve, drawing perpendicular lines from both ends of the marketing transaction management curve to the X-axis to obtain two start and end line segments, and forming a closed figure with the marketing transaction management curve, the two start and end line segments and the X-axis, and marking the total area of ​​the closed figure as the management sequence value of the automobile marketing transaction link; The marketing transaction management value of the automobile marketing transaction link is obtained through the following steps: collecting various types of automobile marketing transaction data in the automobile marketing transaction link within the management cycle, obtaining independent marketing transaction values ​​of various types of automobile marketing transaction data, setting independent marketing transaction marginal values, and when the independent marketing transaction value is greater than or equal to the independent marketing transaction marginal value, marking this type of automobile marketing transaction data as independent abnormal data; when the independent marketing transaction value is less than the independent marketing transaction marginal value, marking this type of automobile marketing transaction data as independent ordinary data; matching all independent abnormal data into an independent abnormal data group, obtaining the independent abnormal linkage value of each independent abnormal data group, setting the independent abnormal linkage limit value, and when the independent abnormal linkage value is greater than or equal to the independent abnormal linkage limit value, marking the independent abnormal data group as an abnormal linkage group, marking the total number of abnormal linkage groups as MPgt, and marking the total number of independent abnormal data as LSpr, using the formula The marketing transaction management value JYWg of the automobile marketing transaction link is obtained, where ja is the abnormal linkage coefficient and jb is the independent abnormal data; The independent abnormal linkage value of the independent abnormal data group is obtained by the following steps: summing the independent marketing transaction values ​​of the two independent abnormal data in the independent abnormal data group to obtain the abnormal marketing transaction sum value SAt, performing difference calculation on the independent marketing transaction values ​​of the two independent abnormal data in the independent abnormal data group and taking the absolute value to obtain the abnormal marketing gap value BSr, and using the formula Obtain the independent abnormal linkage value MAct of the independent abnormal data group, wherein ta is the first abnormal marketing coefficient, and tb is the second abnormal marketing coefficient; The independent marketing transaction value of each type of automobile marketing transaction data is obtained by: obtaining the marketing transaction model corresponding to each type of automobile marketing transaction data, preprocessing each type of automobile marketing transaction data, inputting the preprocessed each type of automobile marketing transaction data into the corresponding marketing transaction model, and outputting the independent marketing transaction value of each type of automobile marketing transaction data; Based on the comparison result between the marketing transaction management value and the marketing transaction management threshold, determine whether to mark the automobile marketing transaction link as a management adjustment link, specifically: set the marketing transaction management threshold, when the marketing transaction management value of the automobile marketing transaction link is greater than or equal to the marketing transaction management threshold, mark the automobile marketing transaction link as a management adjustment link; When the marketing transaction management value of the automobile marketing transaction link is less than the marketing transaction management threshold, management analysis is performed on subsequent automobile marketing transaction links according to the first management sequence; The second management sequence is obtained by the following steps: marking all automobile marketing transaction links after the management adjustment link in the first management sequence as reorder links, obtaining the reorder link values ​​of the reorder links, sorting all the reorder links in descending order according to the values ​​of the reorder link values, and generating a sequence after sorting, which is the second management sequence; The reordering link value of the reordering link is obtained by the following steps: obtaining y marketing transaction management values ​​generated continuously in the reordering link before the current system time, obtaining y marketing transaction management values ​​generated continuously in the management adjustment link before the current system time, matching the two marketing transaction management values ​​of the reordering link and the management adjustment link in the same management cycle into a marketing transaction matching group, obtaining the marketing transaction matching value SDz of the marketing transaction matching group, where z=1, 2, …, Z, z is the serial number of the marketing transaction matching group, and Z is the total number of the marketing transaction matching groups, setting the marketing transaction matching coefficient to Rb, and using the formula Obtain the reorder link value CXh of the reorder link; The marketing transaction matching value of the marketing transaction matching group is obtained by the following steps: the difference between the two marketing transaction management values ​​in the marketing transaction matching group is calculated and the absolute value is taken to obtain the marketing transaction deviation value sg; the two marketing transaction management values ​​in the marketing transaction matching group are summed to obtain the marketing transaction sum value pw; and the formula is used to obtain the marketing transaction sum value pw. The marketing transaction matching value SDz of the marketing transaction matching group is obtained.

2. An Internet-based automobile marketing transaction management method, applied to the Internet-based automobile marketing transaction management system of claim 1, characterized in that: The steps include: Step 1: Regularly conduct management analysis on each automotive marketing transaction link in the first management sequence; Step 2: When the management analysis is completed for each automobile marketing transaction link, a marketing transaction management value of the automobile marketing transaction link is generated; Step 3: Based on the comparison result between the marketing transaction management value and the marketing transaction management threshold, determine whether to mark the automobile marketing transaction link as a management adjustment link; Step 4: When there is no management adjustment link, management analysis shall be conducted on the subsequent automobile marketing transaction links according to the first management sequence; when there is a management adjustment link, management analysis shall be conducted on the subsequent automobile marketing transaction links according to the second management sequence.

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