Information display method and device

Abstract

The embodiment of the invention discloses an information display method and device. According to the main technical scheme, the method comprises the steps of performing associated display on a user-generated content display entrance and a target commodity on a first page; and in response to an event triggered by the user generated content display entrance, obtaining a plurality of user generated contents corresponding to the target commodity, skipping to the second page, and aggregating and displaying the plurality of user generated contents corresponding to the target commodity on the second page. On one hand, the content generated by the user, which is created voluntarily by the user and provides high reference value, is introduced into the e-commerce platform, and is aggregated and displayed on the second page, so that the user as a consumer can quickly know a target commodity; the method does not need to depend on information provided by a merchant or screen a small amount of content with reference value from a large amount of user comments, so that the efficiency and consumption experience of the user are improved; and on the other hand, more commodity information can be transparently transmitted through the content generated by the user.

Description

Technical Field

[0001] The present application relates to the field of Internet application technology, and in particular to an information display method and device. Background Art

[0002] With the rapid development of the Internet and mobile communication technology, e-commerce platforms have also been widely used. Users can use terminal devices such as mobile phones, tablets, and PCs to conveniently purchase goods online. Although current e-commerce platforms provide information such as product images, product attributes, and product descriptions on the product details page, most of this information is provided by merchants, and the credibility needs to be identified by users as consumers. Even if a user evaluation area is added to the product details page, these user reviews are mostly in text form. Most users use e-commerce platforms for shopping, and a few users are willing to upload pictures or videos for comments after shopping. Therefore, users as consumers also need to search for them themselves from a large number of reviews. Obviously, this method is inefficient and has a poor user experience for users. Summary of the invention

[0003] In view of this, the present application provides an information display method and device to improve user efficiency and consumption experience.

[0004] This application provides the following solutions:

[0005] In a first aspect, a method for displaying information is provided, the method comprising:

[0006] On the first page, the user-generated content display portal is associated with the target product;

[0007] In response to the event that the user-generated content display portal is triggered, multiple user-generated contents corresponding to the target product are acquired and jumped to a second page, and the multiple user-generated contents corresponding to the target product are aggregated and displayed on the second page.

[0008] Optionally, the first page includes a product details page of the target product;

[0009] The associating and displaying the user-generated content display entrance with the target product on the first page includes: displaying the user-generated content display entrance in the evaluation area of ​​the product details page.

[0010] Optionally, displaying the user-generated content display entrance in the evaluation area of ​​the product details page includes:

[0011] In the evaluation area of ​​the product details page, the user-generated content display entrance and the comment content are displayed in a cyclic and alternating manner.

[0012] Optionally, aggregating and displaying a plurality of user-generated contents corresponding to the target product on the second page includes:

[0013] Aggregate and display the fourth page components corresponding to the plurality of user-generated contents and the cover pictures of the user-generated contents corresponding to the fourth page components;

[0014] In response to the event that the fourth page component is triggered, jump to the third page and display the user-generated content corresponding to the fourth page component on the third page.

[0015] Optionally, more than one content tag is displayed on the second page;

[0016] Aggregating and displaying the plurality of user-generated contents corresponding to the target product on the second page includes: acquiring, for a selected content tag, from a server side user-generated contents corresponding to the target product, user-generated contents having the selected content tag, and aggregating and displaying the acquired user-generated contents having the selected content tag.

[0017] Optionally, the determining the target product includes: determining the product corresponding to the preset product item in the product list page as the target product;

[0018] The first page includes the product list page;

[0019] The associating and displaying the user-generated content display portal with the target product on the first page includes: associating and displaying the product item with the user-generated content display portal on the product list page.

[0020] Optionally, the method further includes: acquiring a cover image of the user-generated content corresponding to the target product from a server, and displaying the cover image in an area where the user-generated content display entrance is located.

[0021] Optionally, the method further includes: acquiring a cover image of the user-generated content corresponding to the target product from a server, and displaying the cover image in an area where the user-generated content display entrance is located.

[0022] Optionally, the first page includes a product details page of the target product;

[0023] The displaying the user-generated content display portal in association with the target product on the first page includes: embedding the user-generated content display portal in a product picture area on the product details page.

[0024] Optionally, at least one of the first page component, the second page component and the third page component is also displayed on the second page or the third page displaying the user-generated content;

[0025] Among them, the first page component is used to trigger a jump to the product details page of the target product; the second page component is used to trigger a jump to the payment page of the target product; and the third page component is used to trigger adding the target product to a shopping list.

[0026] Optionally, aggregating and displaying a plurality of user-generated contents corresponding to the target product on the second page includes:

[0027] One of the plurality of user-generated contents corresponding to the target product is displayed on the second page, and in response to a sliding gesture on the second page, the user-generated content displayed on the second page is switched.

[0028] Optionally, the user-generated content includes at least one of the following categories:

[0029] Product review videos, product review pictures, product pairing recommendation videos, product pairing recommendation pictures, buyer show videos and buyer show pictures.

[0030] Optionally, the category of the user-generated content is determined according to the category of the target product.

[0031] In a second aspect, an information display device is provided, the device comprising:

[0032] A page display unit, configured to display the user-generated content display entrance in association with the target product on the first page;

[0033] a data acquisition unit, configured to acquire a plurality of user-generated contents corresponding to the target product in response to an event that the user-generated content display portal is triggered;

[0034] The page display unit is further configured to jump to a second page in response to an event that the user-generated content display portal is triggered, and aggregate and display multiple user-generated contents corresponding to the target product on the second page.

[0035] In a third aspect, a computer-readable storage medium is provided, on which a computer program is stored, and when the program is executed by a processor, the steps of the method described in the first aspect are implemented.

[0036] In a fourth aspect, an electronic device is provided, including:

[0037] one or more processors; and

[0038] A memory associated with the one or more processors, the memory being used to store program instructions, wherein when the program instructions are read and executed by the one or more processors, the steps of the method described in the first aspect above are executed.

[0039] In a fifth aspect, a computer program product is provided, comprising a computer program, which, when executed by a processor, implements the steps of the method described in the first aspect.

[0040] According to the specific embodiments provided in this application, this application discloses the following technical effects:

[0041] 1) This application associates the user-generated content display portal with the target product on the first page, so that the user can trigger the display portal to jump to the second page, and obtain multiple user-generated content corresponding to the target product displayed in aggregate on the second page. On the one hand, user-generated content, which is voluntarily created by users and provides high reference value, is introduced into the e-commerce platform, and is aggregated and displayed on the second page, which makes it convenient for consumers to quickly understand the target product without relying on information provided by merchants or screening a small amount of content with reference value from a large number of user reviews, which obviously improves the user's efficiency and consumption experience; on the other hand, user-generated content can transmit more product information.

[0042] 2) In this application, the user-generated content display entrance can be displayed in the evaluation area of ​​the product details page, so that when the user originally wants to learn about the product through the evaluation area, he can enter the second page through the display entrance and then obtain the aggregated user-generated content. This method is more in line with the actual needs of users and further improves the consumer experience.

[0043] 3) In this application, the user-generated content display entrance and the comment content can be displayed alternately in a loop in the evaluation area of ​​the product details page, so that users can more easily enter the second page through the user-generated content display entrance to view the user-generated content of the target product while viewing the product evaluation, which is more convenient to operate and provides a better experience.

[0044] 4) In this application, after entering the second page from the evaluation area of ​​the product details page, the fourth page components and corresponding cover images corresponding to the user-generated content can be aggregated and displayed on the second page to help users determine the user-generated content they are interested in. When the user triggers the fourth page component corresponding to the user-generated content of interest, the user is redirected to the third page to display the corresponding user-generated content. This method can facilitate users to select content of interest from a large amount of user-generated content and display it accurately, further improving user efficiency and consumption experience.

[0045] 5) In this application, user-generated content can be classified according to content tags on the second page and provided to users for selection, and then the user-generated content under the tag can be displayed according to the content tag selected by the user. This can more accurately meet the user's viewing needs for user-generated content and further improve the user's efficiency and consumption experience.

[0046] 6) In this application, the product items can be associated with the user-generated content display entrance on the product list page, so that after the user finds the target product of interest on the product list page, he can directly enter the second page from the product list page to obtain the aggregated user-generated content. The operation path is short, which further improves user efficiency and consumption experience.

[0047] 7) In this application, when the user-generated content display entrance is displayed in the evaluation area of ​​the product details page, the cover image of the user-generated content can be displayed at the same time, so that the user can quickly understand the general information of the user-generated content. On the one hand, it can help the user decide whether to trigger the display entrance to enter the second page, and on the other hand, it can also convey more product information to the user.

[0048] 8) In this application, a user-generated content display entrance can be embedded in the product image area of ​​the product details page, so that users can enter the second page through the display entrance to display user-generated content. This method can provide user-generated content to users when users are interested in product images, thereby improving users' consumption experience and making it easier to attract users.

[0049] 9) In the present application, after the user enters the second page from the product list page, if the user has the idea of ​​purchasing the product, he can directly jump to the product details page of the target product through the first component on the second page to learn more about the product, or can directly jump to the payment page of the target product through the second component on the second page to complete the payment, or can directly add the target product to the shopping list through the third component on the second page, thereby meeting the different operation needs of users and further improving user efficiency and consumption experience.

[0050] 10) This application may use various types of user-generated content, such as product review videos, product review pictures, buyer show videos, buyer show pictures, product pairing recommendation videos, and product pairing recommendation pictures. On the one hand, these rich materials can improve the user's information reception efficiency and consumption experience, and on the other hand, they can also enable users to learn more about product information.

[0051] 11) In this application, the category of user-generated content displayed to users can be determined based on the category of the target product, so as to accurately locate user-generated content related to the product that users are more likely to accept and interested in, thereby further improving user efficiency and consumption experience.

[0052] Of course, any product implementing the present application does not necessarily need to achieve all of the advantages described above at the same time. BRIEF DESCRIPTION OF THE DRAWINGS

[0053] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0054] Figure 1 is a system architecture diagram applicable to the embodiments of the present application;

[0055] Figure 2 A flowchart of an information display method performed by a user terminal provided in an embodiment of the present application;

[0056] Figure 3 An interactive flowchart of the information display method provided in Example 1 of the present application;

[0057] Figure 4 A schematic diagram of a product details page provided in an embodiment of the present application;

[0058] Figure 5 A schematic diagram of a second page provided in an embodiment of the present application;

[0059] Figure 6 A schematic diagram of a third page provided in an embodiment of the present application;

[0060] Figure 7 An interactive flow chart of the information display method provided in Example 2 of the present application;

[0061] Figure 8 A schematic diagram of a product list page provided in an embodiment of the present application;

[0062] Fig. 9 A schematic diagram of another second page provided in an embodiment of the present application;

[0063] Fig.10 A schematic diagram of another second page provided in an embodiment of the present application;

[0064] Fig.11 A schematic diagram of another second page provided in an embodiment of the present application;

[0065] Fig.12 An interactive flow chart of the information display method provided in Example 3 of the present application;

[0066] Fig.13A schematic block diagram of an information display device provided at a user end according to an embodiment of the present application;

[0067] Fig.14 A schematic block diagram of an information display device provided on a server side according to an embodiment of the present application;

[0068] Fig.15 A schematic block diagram of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0069] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. All other embodiments obtained by ordinary technicians in this field based on the embodiments in the present application belong to the scope of protection of this application.

[0070] The terms used in the embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit the present invention. The singular forms "a", "said" and "the" used in the embodiments of the present invention and the appended claims are also intended to include plural forms, unless the context clearly indicates other meanings.

[0071] It should be understood that the term "and / or" used in this article is only a description of the association relationship of associated objects, indicating that there can be three relationships. For example, A and / or B can represent: A exists alone, A and B exist at the same time, and B exists alone. In addition, the character " / " in this article generally indicates that the associated objects before and after are in an "or" relationship.

[0072] The word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining" or "in response to detecting", depending on the context. Similarly, the phrases "if it is determined" or "if (stated condition or event) is detected" may be interpreted as "when it is determined" or "in response to determining" or "when detecting (stated condition or event)" or "in response to detecting (stated condition or event)", depending on the context.

[0073] In order to facilitate the understanding of the present application, the system architecture on which the present application is based is first described. Figure 1 An exemplary system architecture to which the embodiments of the present application can be applied is shown. Figure 1 As shown in , the system architecture may include: a user end, a terminal device, a server end, a server of an e-commerce platform, and a database.

[0074] The user end is set in the terminal device. The user end involved in the embodiment of the present application can be a client running on the terminal device, a small program or a Web application running through a browser.

[0075] Terminal devices may include, but are not limited to, smart mobile terminals, wearable devices, PCs (Personal Computers), smart home devices, etc. Smart mobile devices may include, for example, mobile phones, tablet computers, laptops, PDAs (Personal Digital Assistants), Internet car terminals, etc. Wearable devices may include, for example, smart watches, smart glasses, smart bracelets, VR (Virtual Reality) devices, AR (Augmented Reality), mixed reality devices (i.e., devices that can support both virtual reality and augmented reality), etc. Smart home devices may include, for example, smart TVs, smart refrigerators with display screens, etc.

[0076] The server side is set on the server of the e-commerce platform, which can be an application running on the server, or can also be a functional unit such as a plug-in or software development kit (SDK) set in the application.

[0077] The server of the e-commerce platform can be a single server, a server group consisting of multiple servers, or a cloud server. A cloud server, also known as a cloud computing server or cloud host, is a host product in the cloud computing service system to solve the defects of difficult management and weak service scalability in traditional physical hosts and virtual private servers (VPS) services.

[0078] The user can use the user terminal on the terminal device to send a request to the server side of the e-commerce platform. The server side responds to the request and returns the requested content to the user side. The user side uses the content returned by the server side to display the page. In the embodiment of the present application, when the server side responds to the request of the user side, it will involve access to the database. In addition to the data resources of the traditional e-commerce platform such as product information and store information, the database can also further include UGC (User-Generated Content). The details will be described in detail in the subsequent embodiments.

[0079] It should be understood that Figure 1The number of user terminals, terminal devices, server terminals, servers of the e-commerce platform, and databases in the embodiment is only for illustration. According to the implementation requirements, there may be any number of user terminals, terminal devices, server terminals, servers of the e-commerce platform, and databases.

[0080] Figure 2 A flowchart of the information display method provided in the embodiment of the present application, which can be applied to Figure 1 The user side of the system shown is executed. Figure 2 As shown in , the method may include the following steps:

[0081] Step 201: associate and display the UGC display entrance with the target product on the first page.

[0082] Step 203: In response to the event that the UGC display entrance is triggered, multiple UGCs corresponding to the target product are obtained and jumped to the second page, and the multiple UGCs corresponding to the target product are aggregated and displayed on the second page.

[0083] The UGC involved in the embodiments of the present application refers to various forms of content created, shared or published by users, such as product reviews, buyer shows, product matching recommendations, etc. It can be in the form of videos or resources such as pictures.

[0084] Aggregate display refers to the display of multiple related information or resources on the same page so that users can browse, compare and choose at a glance. In e-commerce platforms, aggregate display integrates different product information or resources and presents them to users in a structured, easy-to-browse and easy-to-compare way, helping users find the product information or resources they are interested in more quickly.

[0085] It can be seen that this application associates the UGC display entrance with the target product on the first page, so that the user can trigger the display entrance to jump to the second page, and obtain multiple UGCs corresponding to the target product displayed in aggregate on the second page. On the one hand, UGC, which is voluntarily created by users and provides high reference value, is introduced into the e-commerce platform, and aggregated and displayed on the second page, which makes it convenient for consumers to quickly understand the target product without relying on information provided by merchants or screening a small amount of content with reference value from a large number of user reviews. Obviously, it improves the efficiency and consumption experience of users; on the other hand, UGC can convey more product information to users.

[0086] The following is a detailed description of each step in the above process and the effects that can be further produced in conjunction with the embodiments. It should be noted that the limitations such as "first" and "second" involved in the present disclosure do not have limitations in terms of size, order and quantity, and are only used to distinguish them in name. For example, "first page" and "second page" are only used to distinguish two pages in name. For example, "first page component", "second page component", "third page component" and so on are only used to distinguish different page components in name. Other expressions are similar.

[0087] Embodiment 1

[0088] Figure 3 This is a flowchart of the information display method provided in the first embodiment of the present application, in order to facilitate the user to understand the interaction between the user end and the server end, Figure 3 In the form of interactive processes. Figure 3 As shown in , the following steps may be included:

[0089] In step 301, the server sends data of the product details page to the user.

[0090] Usually, the server sends a product details page in response to a request from the user. For example, a user enters a product details page by selecting a product on a product list page, or a user enters a product details page by triggering a corresponding link (such as a link shared by other users, a link displayed by the user side of other applications, etc.), and so on.

[0091] In step 302, the user terminal determines that the product corresponding to the product details page is the target product.

[0092] In step 303, the user terminal displays the product details page, which is the first page. The evaluation area of ​​the product details page includes a UGC display entrance.

[0093] like Figure 4 In the product details page shown, a UGC display entrance can be included in the evaluation area. Figure 4 Taking "outfit recommendation" as an example, the UGC display entrance can also be displayed as "usage evaluation", "beauty evaluation", "unboxing evaluation", etc. The specific form of display can correspond to the corresponding UGC category.

[0094] In addition, in an embodiment of the present application, the user end may also obtain the cover images of the UGC corresponding to the target product from the server end in step 301, and display these cover images in the area where the UGC display entrance is located.

[0095] For the server side, the product corresponding to the product details page is determined to be the target product. When determining the UGC corresponding to the target product, the category of the UGC can be first determined based on the category of the target product. Under the determined category, the UGC corresponding to the target product is sorted, and multiple UGCs corresponding to the target product are sent to the user side based on the sorting result.

[0096] Among them, when determining the category of UGC based on the category of the target product, it can be determined based on a pre-set corresponding relationship. The categories of UGC may include but are not limited to product evaluation videos, product evaluation pictures, buyer show videos, buyer show pictures, product matching recommendation videos, and product matching recommendation pictures. Each category of UGC can be further subdivided. For example, product evaluation videos can be further subdivided into beauty evaluation videos, usage evaluation videos, unboxing evaluation videos, usage evaluation videos, etc.

[0097] Product reviews are evaluations, analyses and feedback from consumers or professionals after using a product. They can be in the form of product review videos or pictures. Usually, the videos or pictures will include descriptions and ratings of the product’s quality, performance, user experience, etc., to provide consumers with a reference for purchase.

[0098] Product matching recommendations are mainly based on fashion, style or specific occasions to provide consumers with matching suggestions. Usually, they are aimed at products such as clothing, shoes and hats, and are reflected in dressing recommendations. These recommendations mainly come from professional fashion bloggers, stylists, etc., but can also come from other consumers. They can be product matching recommendation videos or product matching recommendation pictures.

[0099] Buyer Shows are pictures or videos of products taken and shared by consumers after purchasing the products. These pictures or videos show the effects of the products in actual use, providing consumers with a more intuitive and realistic purchase reference.

[0100] For example, if the target product category is clothing, you can use outfit recommendation videos and pictures, or buyer show videos and pictures. Figure 4 The UGC display entrance on the page shown shows "outfit recommendations". Outfit recommendations can provide users with outfit information, allowing users to refer to the outfit effects of clothing, thereby facilitating user purchases.

[0101] For example, if the target product category is beauty products, you can use beauty product review videos and pictures, or buyer show videos and pictures. Figure 4 The UGC display entrance on the page shown can be displayed as "Beauty Review".

[0102] For example, if the target product category belongs to personal care or department store, you can use evaluation videos and pictures, or buyer show videos and pictures. Figure 4 The UGC display entrance on the page shown can be displayed as "Usage Evaluation".

[0103] For example, if the target product category is digital appliances, you can use unboxing evaluation videos and pictures, or buyer show videos and pictures. Figure 4 The UGC display entrance on the page shown can be displayed as "Unboxing Review".

[0104] For example, if the target product category is food and fresh produce, you can use food review videos and pictures, or buyer show videos and pictures. Figure 4 The UGC display entrance on the page shown can be displayed as "Edible Review".

[0105] It can be seen that for beauty products, personal care or department store products, digital appliances, video and fresh food products, etc., it is difficult for users to determine whether the product is suitable for them and whether to buy it simply through product information itself. Users prefer to have some experts, bloggers or other consumers who have used the product to review it, so as to obtain information about the quality of the product.

[0106] As one of the feasible ways, when the server side sorts the UGC corresponding to the target product, it can comprehensively sort the UGC based on factors such as the relevance of the UGC to the target product, the product consistency of the UGC, the quality of the UGC content, and industry signals. For example, the scores corresponding to the above factors can be weighted and summed to obtain a comprehensive score, and each UGC can be sorted according to its comprehensive score.

[0107] Among them, the product consistency of UGC refers to the degree of consistency between the UGC description of the product and the actual situation of the product (such as the actual attributes, functions, appearance, etc. of the product).

[0108] The quality of UGC content can be determined by the aesthetics and clarity of videos and pictures. Taking videos or pictures of outfit recommendations as an example, the quality can be determined based on factors such as whether the full body of a person is visible, whether multiple items appear in the picture, etc. Taking buyer show videos as an example, the quality can be determined based on whether a black screen appears, whether there is a main product picture, etc.

[0109] Industry signals are industry indicators, usually derived by experts, authoritative organizations or platforms within the industry based on experience, data, and other analysis. In the e-commerce field, industry signals may be determined by a combination of data such as product sales, praise rates, return rates, and statistical information such as user views, clicks, and purchase conversion rates.

[0110] After obtaining the sorting results, the top N1 UGCs can be selected according to the sorting results and sent to the user end. Among them, the cover images of N2 UGCs can be further selected and sent to the user end to be displayed in the area where the UGC display entrance is located. Among them, N1 and N2 are both preset positive integers, and N1≥N2. In addition, when selecting the cover image, the video and picture types of UGC can be considered for balanced selection. For example, the cover images corresponding to 3 video type UGCs and 3 picture type UGCs can be selected respectively, such as Figure 4 As shown in , three cover images can be displayed in two rows. For another example, if the UGC is all videos, only three cover images can be displayed.

[0111] In addition, in this embodiment, in the evaluation area of ​​the product details page, the UGC display entrance and the comment content can be displayed in a cyclic alternating manner. For example, when the user slides to browse the comment content in the evaluation area of ​​the product details page, the UGC display entrance can be displayed every preset time or every preset number of comment contents, so that the comment content and the UGC display entrance are displayed in a cyclic alternating manner. This method can make it easier for users to enter the second page through the user-generated content display entrance to view the user-generated content of the target product while viewing the product evaluation, which is more convenient and provides a better experience.

[0112] In step 304, in response to the event that the UGC display portal is triggered, a request is made to the server to obtain multiple UGC information corresponding to the target product, and the page is jumped to the second page, where multiple UGCs corresponding to the target product are aggregated and displayed.

[0113] As one of the feasible ways, if the user clicks on the UGC display entrance, the user will be redirected to the second page, and multiple UGCs corresponding to the target product can be directly displayed on the second page. In this case, the user end can directly request and obtain multiple UGCs corresponding to the target product from the server end in this step. For example, a first request is sent to the server end, and the first request can carry information of the target product, such as identification information, etc. After receiving the first request, the server end returns multiple UGCs corresponding to the target product to the user end. As described above, UGC is related to the category of the target product.

[0114] The above UGC can be uploaded by users and pre-stored in the database of the server side of the e-commerce platform. For example, UGC such as product reviews, buyer shows, product matching recommendations, etc. and product information (such as product logos, product names, etc.) are stored in the database in correspondence, so that the server side of the e-commerce platform can query and obtain it in the database when needed.

[0115] One or more content tags may also be displayed on the second page. The content tags may be obtained from the server. The server extracts the above content tags from the tags of the UGC corresponding to the target product. If the user selects one of the content tags, a second request may be sent to the server. The second request may carry the selected content tag information. After receiving the second request, the server sends the UGC with the selected content tag in the user-generated content corresponding to the target product to the user. The user aggregates and displays the UGC corresponding to the content tag on the second page.

[0116] As another achievable method, if a user clicks on the UGC display entrance, the user is redirected to the second page, which can be regarded as a secondary page, on which a fourth page component corresponding to multiple UGCs corresponding to the target product is aggregated and displayed. A link to the corresponding UGC is embedded in the fourth page component, which can be in the form of a card, for example. In addition, the cover image of the corresponding UGC can be displayed on the fourth page component to facilitate user selection and attract users.

[0117] Still Figure 4 Take the UGC display entrance of "outfit recommendation" as an example. If the user triggers the UGC display entrance, it will jump to Figure 5 The second page shown. Two columns, "Outfit Recommendation" and "Buyer Show", can be displayed on the second page. If the user selects the "Outfit Recommendation" column, the fourth page component corresponding to the outfit recommendation video and / or photo album will be aggregated and displayed on the second page. If the user selects the "Buyer Show" column, the fourth page component corresponding to the buyer show video and / or photo album will be aggregated and displayed on the page. Figure 5 The names of the two columns shown in are only for illustration, and other similar names may also be used under the spirit and principle. In addition, in addition to displaying two columns, only one column may be displayed, or more columns may be displayed, and this application does not impose any special restrictions on this.

[0118] Furthermore, more than one content tag may be displayed under each column on the second page. Figure 5 If the user selects the tag "whole outfit", "body effect", and "product details", the user end obtains the UGC information with the selected content tag in the UGC corresponding to the target product from the server end, and aggregates and displays the fourth page component corresponding to the obtained UGC information.

[0119] In step 305, the user triggers one of the fourth page components of the second page, and the user terminal jumps to the third page in response to the event of the fourth page component being triggered, and displays the UGC corresponding to the fourth page component on the third page.

[0120] When displaying specific UGC on the third page, if the UGC is a video, you can play the video on the third page, such as a fashion recommendation video, a review video, etc. If the UGC is a picture, such as a fashion recommendation picture, a buyer's show picture, etc., you can display the picture on the third page, such as Figure 6 As shown in (a), two columns are displayed on the third page: the "Product" column and the "Buyer Show" column. If the user selects the "Product" column, the atlas of the target product can be displayed. The pictures in the atlas are usually provided by the merchant and displayed in the form of a large preview picture. When displaying the atlas of the target product, it can be displayed in an order such as "Merchant Video>Product Main Picture>Size Picture>Specification Picture". The user can switch the pictures in the atlas through sliding gestures. If the user selects the "Buyer Show" column, a picture in the buyer's show is displayed (the buyer's show picture 1 is taken as an example in the figure), which can usually be displayed in the form of a large preview picture. The user can switch the pictures of the buyer's show on the third page through sliding gestures, for example Figure 6 Swipe left on the page shown in (a) to switch to Figure 6 As shown in (b), buyer’s show picture 2 is displayed.

[0121] In addition, in order to facilitate users to return to the details page of the target product or users to directly select the target product to add to the shopping cart or make payment, at least one of the first page component, the second page component and the third page component can be further displayed on the third page.

[0122] The first page component is used to trigger the jump to the product details page of the target product, which can be in the form of a card in which a link to the product details page of the target product is embedded. The second page component is used to trigger the jump to the payment page of the target product. The third page component is used to trigger the addition of the target product to the shopping list, such as adding it to the "shopping cart". In addition, other information can also be displayed on the third page, such as the evaluation information of the target product, the title information of the product details page of the target product, etc.

[0123] It should be noted that if the user switches the video or picture on the third page, the first page component, the second page component and the third page component on the third page can remain displayed, such as Figure 6 As shown in (b).

[0124] Embodiment 2

[0125] Figure 7 This is a flowchart of the information display method provided in the second embodiment of the present application, in order to facilitate the user to understand the interaction between the user end and the server end, Figure 7 In the form of interactive processes. Figure 7 As shown in , the following steps may be included:

[0126] In step 701, the server sends data of the product list page to the user.

[0127] In this embodiment, commodities corresponding to one or more commodity items on the commodity list page may be determined as target commodities.

[0128] Among them, the display of the product list page can be triggered in a variety of ways: for example, when a user opens the user terminal and enters the homepage of the e-commerce platform, the recommended product list page can be displayed by default. For another example, when a user enters a specific column or a specific product category through the interface provided by the user terminal, the recommended product list page is displayed for the specific column or specific product category. For another example, after a user enters a search keyword through the search component provided by the user terminal, the product list page is displayed, and the product list page contains product items related to the keyword.

[0129] Since UGC is usually for specific products, not all product items in the product list page may have corresponding UGC. In this embodiment of the present application, the products with corresponding UGC in the product list page can be determined as target products.

[0130] In step 702, the user terminal associates and displays the entry of the target product with the UGC display entrance on the product list page.

[0131] In this embodiment, the first page is a product list page, and a UGC display entrance can be embedded in the item display area of ​​the target product. Furthermore, in the above step 701, the server can send the UGC cover image corresponding to the target product in the product list page to the user end, and in step 702, the user end can display the corresponding UGC cover image in the area where the UGC display entrance is located. For product items that are not target products, product images are displayed in the item display area, and the product images are usually provided by the merchant corresponding to the product.

[0132] like Figure 8 As shown in , the user terminal displays the homepage of the mall, and the displayed product list includes an entry for product 1, an entry for product 2, an entry for product 3, and so on, where product 1 and product 3 are products with corresponding UGC, i.e., target products. Then, a UGC display entrance is embedded in the item display area of ​​product 1 and product 3, and the corresponding UGC cover image is displayed. If there are multiple UGCs for a product, the multiple UGCs are sorted, and a cover image corresponding to one of the UGCs is selected according to the sorting result. The sorting method can be found in the relevant records in Example 1, which will not be elaborated here. Product 2 and product 4 display product images provided by the merchant.

[0133] It should be noted here that, in each embodiment of the present application, whether to display the UGC display entrance for the target product can be determined based on the number of UGCs corresponding to the target product. For example, if the number of UGCs corresponding to the target product is less than or equal to a preset number threshold (for example, the number of UGC videos and pictures is less than 3), the UGC display entrance for the target product will not be displayed on the first page; otherwise, the UGC display entrance for the target product will be displayed on the first page.

[0134] In step 703, in response to the event that the UGC display portal is triggered, a request is made to the server to obtain multiple UGC information corresponding to the target product, and the page is jumped to the second page, where multiple UGCs corresponding to the target product are aggregated and displayed.

[0135] For example, the user end may send a first request to the server end, and the first request may carry information of the target product, such as identification information, etc. After receiving the first request, the server end returns multiple UGCs corresponding to the target product to the user end.

[0136] Similarly, the category of the UGC corresponding to the target product is determined according to the category of the target product. For details, please refer to the relevant records in Example 1, which will not be described in detail here. After jumping to the second page, one of the multiple UGCs corresponding to the target product can be displayed on the second page, and in response to a sliding gesture on the second page, the UGC displayed on the second page is switched.

[0137] For example, if the UGC corresponding to the target product mainly includes reviews, you can display Fig. 9 The second page shown in FIG. The second page may include different columns, such as the "Review" column and the "Photo Album" column, and may further include columns related to the target product such as a size chart. Of course, only the "Review" column, i.e., the column corresponding to UGC, may be displayed.

[0138] If the user selects the "Review" column, review videos and pictures can be displayed, and the user can use sliding gestures to switch between multiple review videos or pictures corresponding to the target product. For example, the user can switch between review videos by sliding up and down, and switch between review pictures by sliding left and right. If the user selects the "Album" column, pictures in the album can be displayed. The pictures in the album are mainly product pictures, and the user can use sliding gestures to switch between multiple pictures in the album corresponding to the target product.

[0139] In addition, in order to facilitate users to directly enter the details page of the target product or users to directly select the target product to add to the shopping cart or make payment, at least one of the first page component, the second page component and the third page component can be further displayed on the second page.

[0140] Among them, the first page component is used to trigger the jump to the product details page of the target product, which can be in the form of a card, in which a link to the product details page of the target product is embedded. The second page component is used to trigger the jump to the payment page of the target product. The third page component is used to trigger the target product to be added to the shopping list. It should be noted that if the user switches the review video or switches the picture in the gallery on the third page, the above-mentioned first page component, second page component and third page component on the second page can remain displayed.

[0141] Furthermore, a link corresponding to the evaluation of the target product can be embedded on the second page, such as Fig. 9 Alternatively, other types of UGC components pointing to the target product can also be embedded on the second page, such as Fig.10 As shown in (a), a "view outfit" component can be embedded. If the user triggers the component, the user terminal responds to the event of the component being triggered and displays the outfit video or outfit picture of the target product. At the same time, at least one of the first page component, the second page component and the third page component can continue to be displayed. Fig.10 As shown in (b). Fig.10 In (b), the presentation form of at least one of the first page component, the second page component and the third page component may be changed. For example, the first page component is not in the form of a card but is replaced with a semi-transparent layer.

[0142] For another example, if the UGC corresponding to the target product includes buyer shows, you can display Fig.11 The second page shown in FIG. 1 may include different columns, such as a “buyer show” column and a “photo collection” column. Of course, only the “buyer show” column may be displayed.

[0143] If the user selects the "Buyer Show" column, it can display buyer show videos, buyer show pictures, etc. The user can use the sliding gesture to switch between multiple evaluation videos corresponding to the target product. If the user selects the "Album" column, it can display pictures in the album, which are mainly product pictures, and the user can use the sliding gesture to switch between multiple pictures in the album corresponding to the target product.

[0144] Similarly, in order to facilitate users to directly enter the details page of the target product or users to directly select the target product to add to the shopping cart or make payment, at least one of the first page component, the second page component and the third page component can be further displayed on the second page. Furthermore, a link corresponding to the evaluation of the target product can also be embedded on the second page, or other types of UGC components pointing to the target product can also be embedded on the second page, which will not be described in detail here.

[0145] In addition, it should be noted that for UGC such as buyer shows, they are usually generated on e-commerce platforms, that is, they are usually provided by consumers (or buyers) of e-commerce platforms. Therefore, when determining the buyer shows to be displayed for the target products, the factors selected by the merchants can be considered, such as giving priority to the buyer shows that are pinned by the merchants, and then further selecting the buyer shows to be displayed from the remaining buyer shows. When selecting from the remaining buyer shows, the ranking and scoring can be performed based on factors such as the quality of the buyer shows and the relevance of the buyer shows to the products (for example, the scores of each factor are weighted and summed to obtain the ranking score), and then the top several buyer shows are selected based on the ranking score. The quality of the buyer show can be comprehensively judged based on aesthetics, whether it is a black screen, whether the picture of the target product appears, and so on.

[0146] Embodiment 3

[0147] Fig.12 This is a flowchart of the information display method provided in Example 3 of the present application. In order to facilitate users to understand the interaction between the user end and the server end, Fig.12 In the form of interactive processes. Fig.12 As shown in , the following steps may be included:

[0148] In step 1201, the server sends data of the product details page to the user.

[0149] Usually, the server sends a product details page in response to a request from the user. For example, a user enters a product details page by selecting a product on a product list page, or a user enters a product details page by triggering a corresponding link (such as a link shared by other users, a link displayed by the user side of other applications, etc.), and so on.

[0150] In step 1202, the user terminal determines that the product corresponding to the product details page is the target product.

[0151] In step 1203, a UGC display entrance is embedded in the product image area of ​​the product details page.

[0152] The product details page is usually an important page for users to obtain product information to determine whether to purchase the product, and usually includes a product title area, a product image area, a product review area, a detailed description area, etc. Among them, the product image area may appear in the top area of ​​the product details page, or may appear between the detailed description area and the product review area, etc.

[0153] In a traditional implementation, if a user clicks on a product image area, the product image is usually enlarged. In the embodiment of the present application, a UGC display entrance is embedded in the product image area. If a user triggers the product image area, in step 1204, in response to the event that the product image area is triggered, a request is made to the server to obtain multiple UGC information corresponding to the target product, and the page is redirected to the second page, where multiple UGC corresponding to the target product are aggregated and displayed.

[0154] For example, a first request is sent to the server, and the first request may carry information of the target product, such as identification information, etc. After receiving the first request, the server returns multiple UGCs corresponding to the target product to the user.

[0155] Similarly, the category of the UGC corresponding to the target product is determined according to the category of the target product. For details, please refer to the relevant records in Example 1, which will not be described in detail here. After jumping to the second page, one of the multiple UGCs corresponding to the target product can be displayed on the second page, and in response to a sliding gesture on the second page, the UGC displayed on the second page can be switched.

[0156] For example, if the UGC corresponding to the target product mainly includes reviews, you can display Fig. 9 The second page shown in . The second page may include different columns, such as the "Review" column and the "Collection" column, and may further include columns related to the target product, such as a size chart. That is, in the traditional implementation, the second page is used to display pictures in the collection, and the pictures in the collection are mainly pictures of products, usually provided by merchants. UGC is further added in the embodiment of the present application.

[0157] If the user selects the "Review" column, review videos and review pictures can be displayed, and the user can use a sliding gesture to switch between multiple review videos corresponding to the target product. If the user selects the "Album" column, pictures in the album can be displayed, and the user can use a sliding gesture to switch between multiple pictures in the album corresponding to the target product.

[0158] In addition, in order to facilitate users to directly enter the details page of the target product or users to directly select the target product to add to the shopping cart or make payment, at least one of the first page component, the second page component and the third page component can be further displayed on the second page.

[0159] Among them, the first page component is used to trigger the jump to the product details page of the target product, which can be in the form of a card, in which a link to the product details page of the target product is embedded. The second page component is used to trigger the jump to the payment page of the target product. The third page component is used to trigger the target product to be added to the shopping list. It should be noted that if the user switches the review video or switches the picture in the gallery on the third page, the above-mentioned first page component, second page component and third page component on the second page can remain displayed.

[0160] Furthermore, a link corresponding to the evaluation of the target product can be embedded on the second page, such as Fig. 9 Alternatively, other types of UGC components pointing to the target product can also be embedded on the second page, such as Fig.10 As shown in (a), a "view outfit" component can be embedded. If the user triggers the component, the user terminal responds to the event of the component being triggered and displays the outfit video or outfit picture of the target product. At the same time, at least one of the first page component, the second page component and the third page component can continue to be displayed. Fig.10 As shown in (b).

[0161] For another example, if the UGC corresponding to the target product includes buyer shows, you can display Fig.11 The second page shown in FIG. 1 may include different columns, such as a “Buyer Show” column and a “Photo Album” column.

[0162] If the user selects the "Buyer Show" column, it can display buyer show videos, buyer show pictures, etc. The user can use the sliding gesture to switch between multiple evaluation videos corresponding to the target product. If the user selects the "Album" column, it can display pictures in the album, which are mainly product pictures, and the user can use the sliding gesture to switch between multiple pictures in the album corresponding to the target product.

[0163] Similarly, in order to facilitate users to directly enter the details page of the target product or users to directly select the target product to add to the shopping cart or make payment, at least one of the first page component, the second page component and the third page component can be further displayed on the second page. Furthermore, a link corresponding to the evaluation of the target product can also be embedded on the second page, or other types of UGC components pointing to the target product can also be embedded on the second page, which will not be described in detail here.

[0164] In addition, it should be noted that for UGC such as buyer shows, they are usually generated on e-commerce platforms, that is, they are usually provided by consumers (or buyers) of e-commerce platforms. Therefore, when determining the buyer shows to be displayed for the target products, the factors selected by the merchants can be considered, such as giving priority to the buyer shows that are pinned by the merchants, and then further selecting the buyer shows to be displayed from the remaining buyer shows. When selecting from the remaining buyer shows, the ranking and scoring can be performed based on factors such as the quality of the buyer shows and the relevance of the buyer shows to the products (for example, the scores of each factor are weighted and summed to obtain the ranking score), and then the top several buyer shows are selected based on the ranking score. The quality of the buyer show can be comprehensively judged based on aesthetics, whether it is a black screen, whether the picture of the target product appears, and so on.

[0165] Embodiment 4:

[0166] For the server side, the main execution method may include: receiving a first request from the user side, which is sent by the user side in response to an event in which a UGC display portal is triggered, and the UGC display portal is displayed in association with the target product on the first page; in response to the first request from the user side, sending multiple UGCs corresponding to the target product to the user side, so that the user side jumps to the second page and aggregates and displays the multiple UGCs corresponding to the target product on the second page.

[0167] Among them, UGC may include at least one of the following categories: product evaluation videos, product evaluation pictures, buyer show videos, buyer show pictures, product matching recommendation videos, and product matching recommendation pictures. The category of UGC may be determined according to the category of the target product.

[0168] When the server sends multiple UGCs corresponding to the target product to the user, the server may first determine the category of the UGC according to the category of the target product; sort the UGCs corresponding to the target product under the determined category; and send the multiple UGCs corresponding to the target product to the user according to the sorting result. The specific sorting method can refer to the relevant records in the first embodiment, which will not be described here.

[0169] In addition, as one of the implementable methods, before responding to the first request of the user terminal, the server terminal may send a product list page to the user terminal, so that the user terminal can associate the product item corresponding to the target product with the UGC display entrance on the product list page. This method corresponds to the implementation method in the second embodiment.

[0170] As another achievable method, before responding to the first request of the user terminal, the server terminal may send the product details page of the target product to the user terminal, so that the user terminal can display the UGC display entrance in the evaluation area of ​​the product details page. This method corresponds to the implementation method in the first embodiment.

[0171] As another achievable method, before responding to the first request of the user terminal, the server terminal may send the product details page of the target product to the user terminal, so that the user terminal can embed the UGC display entrance in the product image area of ​​the product details page. This method corresponds to the implementation method in Example 3.

[0172] Furthermore, the server side may also send the cover image of the UGC corresponding to the target product to the user side, so that the user side can further display the corresponding cover image when displaying the UGC display entrance.

[0173] Furthermore, the server side can send one or more content tags of the UGC corresponding to the target product to the user side, so that the user side can display the one or more content tags on the second page; in response to a second request from the user side, the second request is sent by the user side in response to an event that a content tag is selected, and the UGC with the selected content tag in the UGC corresponding to the target product is sent to the user side.

[0174] The specific processing details of the server side can refer to the relevant records in Embodiment 1 to Embodiment 3, and will not be described in detail in this embodiment.

[0175] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0176] Embodiment 5

[0177] Fig.13 This is a schematic block diagram of an information display device provided in an embodiment of the present application and arranged at a user end. The device may be a functional unit such as a program, a plug-in or an SDK (Software Development Kit) arranged at a user end. Fig.13 As shown, the device 1300 may include: a page display unit 1302 and a data acquisition unit 1303, and may further include a commodity determination unit 1301, wherein the main functions of each component unit are as follows:

[0178] The page display unit 1302 is configured to display the UGC display entrance and the target product in association with each other on the first page.

[0179] The data acquisition unit 1303 is configured to acquire multiple UGCs corresponding to the target product in response to the event that the UGC display entrance is triggered.

[0180] The page display unit 1302 is further configured to jump to the second page in response to an event that the UGC display entrance is triggered, and aggregate and display multiple UGCs corresponding to the target product on the second page.

[0181] The above-mentioned UGC may include videos or pictures, etc.

[0182] As one of the achievable methods, the product determination unit 1301 may be configured to: determine the product corresponding to the currently displayed product details page as the target product. At this time, the first page includes the product details page. Accordingly, the page display unit 1302 may be specifically configured to: display the UGC display entrance in the evaluation area of ​​the product details page.

[0183] Among them, when the page display unit 1302 aggregates and displays multiple UGCs corresponding to the target product on the second page, it can be specifically configured as: aggregating and displaying the fourth page components corresponding to the multiple UGCs corresponding to the target product and the cover image of the UGC corresponding to the fourth page component; in response to the event of the fourth page component being triggered, jumping to the third page, and displaying the UGC corresponding to the fourth page component on the third page.

[0184] Furthermore, more than one content tag may be displayed on the second page; the page display unit 1302 may be configured to: on the second page, for the selected content tag, obtain UGC with the selected content tag from the UGC corresponding to the target product from the server, and aggregate and display the obtained UGC.

[0185] As another achievable manner, the product determination unit 1301 may be configured to: determine the product corresponding to the preset product item in the product list page as the target product. At this time, the first page includes the product list page. Accordingly, the page display unit 1302 may be specifically configured to: associate the product item with the UGC display entrance on the product list page for display.

[0186] In the above two possible implementations, the data acquisition unit 1303 can be further configured to: acquire the cover image of the UGC corresponding to the target product from the server. Correspondingly, the page display unit 1302 can be further configured to: display the cover image in the area where the UGC display entrance is located.

[0187] As another achievable manner, the product determination unit 1301 may be configured to: determine the product corresponding to the currently displayed product details page as the target product. At this time, the first page may include the product details page. Accordingly, the page display unit 1302 may be specifically configured to: embed a UGC display entrance in the product image area of ​​the product details page.

[0188] In the above three achievable methods, the page display unit 1302 also displays at least one of the first page component, the second page component and the third page component on the second page or the third page displaying UGC; wherein the first page component is used to trigger a jump to the product details page of the target product; the second page component is used to trigger a jump to the payment page of the target product; and the third page component is used to trigger adding the target product to the shopping list.

[0189] In the latter two achievable methods mentioned above, when the page display unit 1302 aggregates and displays multiple UGCs corresponding to the target product on the second page, it can be specifically configured to: display one of the multiple UGCs corresponding to the target product on the second page, and switch the displayed UGC on the second page in response to a sliding gesture on the second page.

[0190] The above-mentioned UGC may include at least one of the following categories: product evaluation videos, product evaluation pictures, buyer show videos, buyer show pictures, product matching recommendation videos and product matching recommendation pictures.

[0191] Embodiment 6

[0192] Fig.14 This is a schematic block diagram of an information display device provided on a server side according to an embodiment of the present application. The device may be a functional unit such as a program, a plug-in or an SDK (Software Development Kit) provided on the server side. Fig.14 As shown, the device 1400 may include: a request receiving unit 1401 and a data sending unit 1402, wherein the main functions of each component unit are as follows:

[0193] The request receiving unit 1401 is configured to receive a first request from a user terminal, where the first request is sent by the user terminal in response to an event that a UGC display entry is triggered. The UGC display entry is displayed on the first page in association with a target product.

[0194] The data sending unit 1402 is configured to send multiple UGCs corresponding to the target product to the user terminal in response to the first request, so that the user terminal jumps to the second page and aggregates and displays multiple UGCs corresponding to the target product on the second page, where the UGCs include videos or pictures.

[0195] As one of the achievable methods, the data sending unit 1402 may be specifically configured to: determine the category of the UGC based on the category of the target product; sort the UGC corresponding to the target product under the determined category; and send multiple UGCs corresponding to the target product to the user end based on the sorting result.

[0196] Furthermore, the above-mentioned data sending unit 1402 can also be configured to: send a product list page to the user terminal, so that the user terminal can associate the product entry corresponding to the target product with the UGC display entrance on the product list page; or, send the product details page of the target product to the user terminal, so that the user terminal can display the UGC display entrance in the evaluation area of ​​the product details page; or, send the product details page of the target product to the user terminal, so that the user terminal can embed the UGC display entrance in the product image area of ​​the product details page.

[0197] Furthermore, the data sending unit 1402 may also be configured to send a cover image of the product-generated content corresponding to the target product to the user terminal, so that the user terminal can further display the cover image when displaying the UGC display entrance.

[0198] Furthermore, the data sending unit 1402 may be further configured to send one or more content tags of the UGC corresponding to the target product to the user terminal, so that the user terminal displays the one or more content tags on the second page.

[0199] The request receiving unit 1401 receives a second request from the user end, which is sent by the user end in response to an event that a content tag is selected. Accordingly, the data sending unit 1402 sends the UGC corresponding to the target product and having the selected content tag to the user end in response to the second request from the user end.

[0200] Among them, the above-mentioned UGC may include at least one of the following categories: product evaluation videos, product evaluation pictures, buyer show videos, buyer show pictures, product matching recommendation videos and product matching recommendation pictures.

[0201] As one possible implementation method, the category of the UGC may be determined according to the category of the target product.

[0202] Each embodiment in this specification is described in a progressive manner, and the same or similar parts between the embodiments can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the device embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the partial description of the method embodiment. The device embodiment described above is only schematic, wherein the unit described as a separate component may or may not be physically separated, and the component displayed as a unit may or may not be a physical unit, that is, it may be located in one place, or it may be distributed on multiple network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the scheme of this embodiment. Ordinary technicians in this field can understand and implement it without paying creative work.

[0203] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0204] In addition, an embodiment of the present application further provides a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the steps of any one of the methods in the aforementioned method embodiments are implemented.

[0205] And an electronic device, comprising:

[0206] one or more processors; and

[0207] A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of the method described in any one of the aforementioned method embodiments.

[0208] The present application also provides a computer program product, including a computer program, which implements the steps of any one of the methods in the aforementioned method embodiments when executed by a processor.

[0209] in, Fig.15The architecture of the electronic device is shown as an example, which may include a processor 1510, a video display adapter 1511, a disk drive 1512, an input / output interface 1513, a network interface 1514, and a memory 1520. The processor 1510, the video display adapter 1511, the disk drive 1512, the input / output interface 1513, the network interface 1514, and the memory 1520 may be communicatively connected via a communication bus 1530.

[0210] Among them, the processor 1510 can be implemented by a general-purpose CPU, a microprocessor, an application-specific integrated circuit (ASIC), or one or more integrated circuits, etc., to execute relevant programs to implement the technical solutions provided in this application.

[0211] The memory 1520 can be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory), static storage device, dynamic storage device, etc. The memory 1520 can store an operating system 1521 for controlling the operation of the electronic device 1500, and a basic input and output system (BIOS) 1522 for controlling the low-level operation of the electronic device 1500. In addition, a web browser 1523, a data storage management system 1524, and an information display device 1525, etc. can also be stored. The above-mentioned information display device 1525 can be an application program that specifically implements the operations of the aforementioned steps in the embodiment of the present application. In short, when the technical solution provided in the present application is implemented by software or firmware, the relevant program code is stored in the memory 1520 and is called and executed by the processor 1510.

[0212] The input / output interface 1513 is used to connect the input / output module to realize information input and output. The input / output module can be configured in the device as a component (not shown in the figure), or it can be externally connected to the device to provide corresponding functions. The input device may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output device may include a display, a speaker, a vibrator, an indicator light, etc.

[0213] The network interface 1514 is used to connect to a communication module (not shown) to realize communication interaction between the device and other devices. The communication module can realize communication through a wired mode (such as USB, network cable, etc.) or a wireless mode (such as mobile network, WIFI, Bluetooth, etc.).

[0214] The bus 1530 comprises a pathway for transmitting information between the various components of the device (eg, the processor 1510, the video display adapter 1511, the disk drive 1512, the input / output interface 1513, the network interface 1514, and the memory 1520).

[0215] It should be noted that, although the above device only shows a processor 1510, a video display adapter 1511, a disk drive 1512, an input / output interface 1513, a network interface 1514, a memory 1520, a bus 1530, etc., in the specific implementation process, the device may also include other components necessary for normal operation. In addition, it can be understood by those skilled in the art that the above device may also only include components necessary for implementing the solution of the present application, and does not necessarily include all the components shown in the figure.

[0216] It can be known from the description of the above implementation methods that those skilled in the art can clearly understand that the present application can be implemented by means of software plus a necessary general hardware platform. Based on such an understanding, the technical solution of the present application can be essentially or partly contributed to the prior art in the form of a computer program product, which can be stored in a storage medium such as ROM / RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in the various embodiments of the present application or certain parts of the embodiments.

[0217] The technical solution provided by the present application is described in detail above. The principle and implementation method of the present application are described in detail using specific examples. The description of the above embodiments is only used to help understand the method and core idea of ​​the present application. At the same time, for those skilled in the art, according to the idea of ​​the present application, there will be changes in the specific implementation method and application scope. In summary, the content of this specification should not be understood as limiting the present application.

Claims

1. An information display method, characterized in that: The method comprises: On the first page, the user-generated content display portal is associated with the target product; In response to the event that the user-generated content display portal is triggered, multiple user-generated contents corresponding to the target product are acquired and jumped to a second page, and the multiple user-generated contents corresponding to the target product are aggregated and displayed on the second page.

2. The method according to claim 1, characterized in that The first page includes a product details page of the target product; The associating and displaying the user-generated content display entrance with the target product on the first page includes: displaying the user-generated content display entrance in the evaluation area of ​​the product details page.

3. The method according to claim 2, characterized in that Displaying the user-generated content display entrance in the evaluation area of ​​the product details page includes: In the evaluation area of ​​the product details page, the user-generated content display entrance and the comment content are displayed in a cyclic and alternating manner.

4. The method according to claim 2, characterized in that: Aggregating and displaying the plurality of user-generated contents corresponding to the target product on the second page includes: Aggregate and display the fourth page components corresponding to the plurality of user-generated contents and the cover pictures of the user-generated contents corresponding to the fourth page components; In response to the event that the fourth page component is triggered, jump to the third page and display the user-generated content corresponding to the fourth page component on the third page.

5. The method according to claim 2, characterized in that: There is one or more content tags displayed on the second page; Aggregating and displaying the plurality of user-generated contents corresponding to the target product on the second page includes: acquiring, for a selected content tag, from a server side user-generated contents corresponding to the target product, user-generated contents having the selected content tag, and aggregating and displaying the acquired user-generated contents having the selected content tag.

6. The method according to claim 1, characterized in that The first page includes a product list page; The associating and displaying the user-generated content display portal with the target product on the first page includes: associating and displaying the target product entry with the user-generated content display portal on the product list page.

7. The method according to claim 2 or 6, characterized in that: The method further includes: acquiring a cover image of the user-generated content corresponding to the target product from a server, and displaying the cover image in an area where the user-generated content display entrance is located.

8. The method according to claim 1, characterized in that The first page includes a product details page of the target product; The displaying the user-generated content display portal in association with the target product on the first page includes: embedding the user-generated content display portal in a product picture area on the product details page.

9. The method according to claim 4, 6 or 8, characterized in that At least one of the first page component, the second page component and the third page component is also displayed on the second page or the third page displaying the user-generated content; Among them, the first page component is used to trigger a jump to the product details page of the target product; the second page component is used to trigger a jump to the payment page of the target product; and the third page component is used to trigger adding the target product to a shopping list.

10. The method according to claim 6 or 8, characterized in that: Aggregating and displaying the plurality of user-generated contents corresponding to the target product on the second page includes: One of the plurality of user-generated contents corresponding to the target product is displayed on the second page, and in response to a sliding gesture on the second page, the user-generated content displayed on the second page is switched.

11. According to any one of claims 1 to 6 and 8, characterized in that The user-generated content includes at least one of the following categories: Product review videos, product review pictures, product pairing recommendation videos, product pairing recommendation pictures, buyer show videos and buyer show pictures.

12. The method according to claim 11, characterized in that The category of the user-generated content is determined according to the category of the target product.

13. An information display device, characterized in that: The device comprises: A page display unit, configured to display the user-generated content display entrance in association with the target product on the first page; a data acquisition unit, configured to acquire a plurality of user-generated contents corresponding to the target product in response to an event that the user-generated content display portal is triggered; The page display unit is further configured to jump to a second page in response to an event that the user-generated content display portal is triggered, and aggregate and display multiple user-generated contents corresponding to the target product on the second page.

14. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, the steps of the method according to any one of claims 1 to 12 are implemented.

15. An electronic device, characterized in that: include: one or more processors; as well as A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of the method described in any one of claims 1 to 12.

16. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 12 are implemented.

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