Commodity promotion system and method

Abstract

The invention provides a commodity promotion system and method. The commodity promotion system comprises a commodity analysis module which identifies and analyzes a target commodity; the activity confirmation module obtains an activity plan of the target commodity; the promotion creation module performs promotion creation in combination with a main promotion mode according to the commodity basic information and the commodity activity information to obtain main promotion information, the main promotion information is pushed by the push propaganda module, a push forwarding request is obtained at the same time, and then the promotion creation module obtains push forwarding information for the main promotion information through fission according to the push forwarding request; and the push propaganda module is used for pushing the promotion information. According to the invention, intelligent promotion of commodities is realized in an automatic manner, main promotion and transfer promotion can be carried out by adopting a fission manner, more people can know the commodities, the influence of commodity promotion is improved, and the commodities are publicized in combination with commodity activities, so that the promotion efficiency is improved. The promotion information can attract more clients to carry out commodity transaction, the commodity sales volume is improved, and the brand value of the commodity is improved.

Description

Technical Field

[0001] The present invention relates to the technical field of information promotion, and in particular to a commodity promotion system and method. Background Art

[0002] Product promotion refers to the stage that a company's products (services) go through after they are launched into the market. It is one of the services of online marketing. With the continuous development and popularization of the Internet and mobile communication networks, more and more commodities are increasing their popularity through promotion, attracting more customers, thereby promoting commodity transactions and increasing the commodity value of the target commodities.

[0003] At present, the promotion methods of commodities are relatively limited, and have poor appeal to customers, making it impossible to better promote commodities. Therefore, the present invention proposes a commodity promotion system and method, which realizes intelligent promotion of commodities in an automated manner, and adopts a fission method so that not only main promotion but also re-promotion can be carried out, so that more people can know the commodities and the influence of commodity promotion can be improved. At the same time, commodity activities are combined to promote commodities, so that promotion information can attract more customers to trade commodities, increase commodity sales, and enhance the brand value of commodities. Summary of the invention

[0004] The object of the present invention is to provide a commodity promotion system and method to solve the problems raised in the above background technology.

[0005] To achieve the above-mentioned purpose, the present invention provides the following technical solutions: A commodity promotion system, comprising: a commodity analysis module, an activity confirmation module, a promotion creation module and a push promotion module;

[0006] The commodity analysis module is used to identify and analyze target commodities and obtain basic commodity information;

[0007] The activity confirmation module is used to obtain the activity plan of the target product and obtain the product activity information;

[0008] The promotion creation module is used to determine the main promotion method, create promotion according to the basic information of the product and the product activity information combined with the main promotion method, obtain the main promotion information, and after the push promotion module obtains the retweet request, perform fission on the main promotion information according to the retweet request to obtain the retweet promotion information;

[0009] The push promotion module is used to obtain retweet requests and push both the main promotion information and the retweet promotion information.

[0010] Preferably, the commodity analysis module comprises: a commodity identification unit, a first collection unit and a second collection unit;

[0011] The commodity identification unit is used to determine the target commodity;

[0012] The first acquisition unit is used to acquire information about the target commodity using an information acquisition device to obtain first acquired information about the commodity;

[0013] The second collecting unit is used to obtain the attribute information of the target product to obtain the second collected information of the product.

[0014] Preferably, when acquiring the activity plan of the target product, the activity confirmation module imports the activity plan and analyzes the activity plan, including:

[0015] Preliminary analysis of the activity plan to determine whether the activity plan contains the target product and obtain preliminary analysis and judgment results;

[0016] According to the preliminary analysis and judgment results, the activity plan is analyzed, screened and reminded. When the preliminary analysis and judgment results do not include the target product, an abnormal import reminder of the activity plan is issued; when the preliminary analysis and judgment results include the target product, the information related to the target product in the activity plan is analyzed according to the target product, and the related information is screened out to obtain the analysis and screening results;

[0017] Extract key information based on the analysis and screening results to obtain product activity information.

[0018] Preferably, the promotion creation module includes: a first determination unit, a second determination unit, a promotion creation unit and a promotion fission unit;

[0019] The first determining unit is used to determine a main promotion method;

[0020] The second determining unit is used to receive the retweet request and determine the retweet method;

[0021] The promotion creation unit is used to create promotion according to the basic information of the commodity and the commodity activity information in accordance with the main promotion method to obtain the main promotion information;

[0022] The promotion fission unit is used to perform fission based on the main promotion information combined with the re-promotion method to obtain the re-promotion information.

[0023] Preferably, when determining the re-promotion method, the second determining unit includes:

[0024] Receive retweet requests in real time and get retweet requests;

[0025] Parse the received retweet request to obtain retweet requirement information;

[0026] Analyze whether there is unreasonable demand for retweeting demand information and determine reasonable analysis results;

[0027] Feedback is provided to the push promotion module based on reasonable analysis results; when unreasonable demands exist in the retweet demand information, feedback information of the retweet request is generated based on the unreasonable demands, and the feedback information of the retweet request is fed back to the push promotion module; when unreasonable demands do not exist in the retweet demand information, authorization and approval are performed on the retweet request.

[0028] Preferably, the promotion creation unit creates promotion according to the main promotion method based on the basic information of the product and the product activity information, including:

[0029] Determine the promotion format according to the main promotion method, and generate a promotion framework according to the promotion format to obtain the main promotion framework;

[0030] Fill the main promotion frame with content based on the basic product information and product activity information to obtain the main promotion initial information;

[0031] Extract the characteristics of the basic information of the product to obtain the characteristic information of the product, and analyze the activity information of the product to determine the focus of the product activity;

[0032] Based on the product feature information and product activity focus, the initial main promotion information is slightly adjusted to obtain the final main promotion information.

[0033] Preferably, the promotion fission unit performs fission based on the main promotion information combined with the re-promotion method, including:

[0034] Analyze whether the transfer promotion method is consistent with the main promotion method to obtain the first analysis result;

[0035] When the first analysis result shows that the forwarding promotion method is consistent with the main promotion method, further analyzing whether there is an additional requirement in the forwarding request. If there is no additional requirement in the forwarding request, directly split the main promotion information to obtain the forwarding promotion information. If there is an additional requirement in the forwarding request, adjust the main promotion information according to the additional requirement to obtain the forwarding promotion information.

[0036] When the first analysis result is that the re-promotion method is inconsistent with the main promotion method, the promotion format is determined according to the re-promotion method, and a promotion framework is generated according to the promotion format to obtain the re-promotion framework. Then, the re-promotion framework is filled with content according to the main promotion information to obtain the re-promotion initial information. At the same time, it is analyzed whether there are additional requirements in the retweet request. If there are no additional requirements in the retweet request, the initial re-promotion information is the final re-promotion information. If there are additional requirements in the retweet request, the initial re-promotion information is adjusted according to the additional requirements to obtain the final re-promotion information.

[0037] Preferably, the promotion creation module also includes: an audit and correction unit, which audits the main promotion information and / or the re-promotion information when the promotion creation unit obtains the main promotion information and the promotion fission unit obtains the re-promotion information, analyzes and determines whether there is information that needs to be adjusted in the main promotion information and / or the re-promotion information, obtains a second analysis result, and corrects the main promotion information and / or the re-promotion information according to the second analysis result to obtain the corrected main promotion information and / or the corrected re-promotion information.

[0038] Preferably, the push promotion module includes: a request acquisition unit and a target push unit;

[0039] The request acquisition unit is used to acquire the retweet demand, determine the retweet method, and obtain the retweet request;

[0040] The target push unit is used to determine a target push location for the main promotion information or the re-promotion information, and send the main promotion information or the re-promotion information to the target push location for push.

[0041] A product promotion method, comprising:

[0042] Identify and analyze the target product to obtain basic product information;

[0043] Obtain the activity plan of the target product and obtain the product activity information;

[0044] Determine the main promotion method, and create promotion based on the basic information of the product and the product activity information combined with the main promotion method to obtain the main promotion information;

[0045] Push the main promotion information and get retweet requests at the same time;

[0046] According to the retweet request, the main promotion information is split to obtain the retweet promotion information;

[0047] Push promotional information.

[0048] The present invention realizes the intelligent promotion of goods in an automated manner, so that more people can understand the target goods. It also adopts a fission method, so that not only the main promotion can be carried out, but also the re-promotion can be carried out, thereby expanding the dissemination performance of the product promotion, making more people aware of the goods and improving the influence of the product promotion. At the same time, in the product promotion, not only the goods are introduced, but also the goods are promoted together with the product activities, so that the promotion information can attract more customers to trade the goods, increase the sales volume of the goods, and enhance the brand value of the goods.

[0049] Other features and advantages of the present invention will be described in the following description, and partly become apparent from the description, or understood by practicing the present invention. The purpose and other advantages of the present invention can be realized and obtained by the structures particularly pointed out in the written description and the accompanying drawings.

[0050] The technical solution of the present invention is further described in detail below through the accompanying drawings and embodiments. BRIEF DESCRIPTION OF THE DRAWINGS

[0051] The accompanying drawings are used to provide a further understanding of the present invention and constitute a part of the specification. Together with the embodiments of the present invention, they are used to explain the present invention and do not constitute a limitation of the present invention. In the accompanying drawings:

[0052] Figure 1 is a schematic diagram of the commodity promotion system of the present invention;

[0053] Figure 2 A schematic diagram of a commodity analysis module in the commodity promotion system of the present invention;

[0054] Figure 3 A schematic diagram of the steps of an activity confirmation module in the commodity promotion system of the present invention;

[0055] Figure 4 A schematic diagram of a promotion creation module in the commodity promotion system of the present invention;

[0056] Figure 5 It is another schematic diagram of the promotion creation module in the commodity promotion system of the present invention;

[0057] Figure 6 A schematic diagram of a push promotion module in the commodity promotion system of the present invention;

[0058] Figure 7 The figure is a schematic diagram of the steps of the commodity promotion method according to the present invention. DETAILED DESCRIPTION

[0059] The preferred embodiments of the present invention are described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described herein are only used to illustrate and explain the present invention, and are not used to limit the present invention.

[0060] like Figure 1 As shown, an embodiment of the present invention provides a commodity promotion system, including: a commodity analysis module, an activity confirmation module, a promotion creation module and a push promotion module;

[0061] The commodity analysis module is used to identify and analyze target commodities and obtain basic commodity information;

[0062] The activity confirmation module is used to obtain the activity plan of the target product and obtain the product activity information;

[0063] The promotion creation module is used to determine the main promotion method, create promotion according to the basic information of the product and the product activity information combined with the main promotion method, obtain the main promotion information, and after the push promotion module obtains the retweet request, perform fission on the main promotion information according to the retweet request to obtain the retweet promotion information;

[0064] The push promotion module is used to obtain retweet requests and push both the main promotion information and the retweet promotion information.

[0065] In the above technical solution, the commodity analysis module and the activity confirmation module are respectively connected to the promotion creation module, and the promotion creation module is bidirectionally connected to the push promotion module.

[0066] In the above technical solution, the promotion methods include: public account promotion, advertising space promotion, text message promotion, voice playback promotion, etc. The main promotion method is generally public account promotion, and the main promotion method can also be limited to other promotion methods according to actual conditions.

[0067] In the above technical solution, the retweet request includes: the promotion method of the retweet, the retweet object, etc.

[0068] The above technical solution realizes the intelligent promotion of goods, so that more people can understand the target goods. It also adopts the fission method, so that it can not only promote the goods, so that more people can know the goods and improve the popularity of the goods, but also can carry out re-promotion, expand the dissemination performance of the goods promotion, so that more people can know the goods and improve the influence of the goods promotion. At the same time, in the promotion of goods, not only the goods are introduced, but also the goods are promoted together with the goods activities, so that the promotion information can attract more customers to trade goods, increase the sales volume of goods, and enhance the brand value of goods. Through the goods analysis module, the intelligent identification and analysis of the target goods can be realized, so that the comprehensive basic information of the goods can be obtained quickly, and the promotion creation of the promotion creation module can be guaranteed to ensure that the promotion information can reflect the characteristics of the goods, so that people can better understand the target goods through the promotion of goods; through the activity confirmation module, the product activity information of the target goods can be obtained, and the product activity information can be used to make the promotion information intuitively reflect the activities of the goods, thereby increasing the attractiveness of the promotion information to people, so that more customers can trade goods for the target goods and increase the sales volume of the goods; through the promotion creation module, the promotion creation can be automatically carried out, and the intelligent creation of the product promotion can be realized, saving the goods The creation time of the promotion is shortened, so that promotion information can be obtained efficiently, effectively saving manpower consumption in creating product promotions; the retweet request is obtained through the push promotion module, so that retweets can be made when the main promotion is carried out, thereby increasing the influence of the product promotion. After the push promotion module obtains the retweet request, the main promotion information is split according to the retweet request through the promotion creation module, so that the retweet promotion information meets the retweet requirements while ensuring the original characteristics of the product promotion, eliminating the limitations of the promotion method, so that the product promotion is not only limited to the current main promotion method, but can also be split into retweet promotion information of other promotion methods, thereby increasing the influence of the product promotion and enhancing the promotional effect of the product promotion on the target product.

[0069] like Figure 2 As shown, in one embodiment provided by the present invention, the commodity analysis module includes: a commodity identification unit, a first collection unit and a second collection unit;

[0070] The commodity identification unit is used to determine the target commodity;

[0071] The first acquisition unit is used to acquire information about the target commodity using an information acquisition device to obtain first acquired information about the commodity;

[0072] The second collecting unit is used to obtain the attribute information of the target product to obtain the second collected information of the product.

[0073] In the above technical solution, the first collection unit and the second collection unit respectively obtain the first collected information of the commodity and the second collected information of the commodity after the commodity identification unit confirms the target commodity.

[0074] In the above technical solution, the basic information of the commodity includes: first collected information and second collected information. The first collected information refers to the appearance information of the target commodity, including: appearance image, shape, color, size, weight, etc. The second collected information includes: commodity material, function, applicable objects, etc.

[0075] In the above technical solution, after obtaining the first collected information of the commodity, the first collection unit further performs verification and screening on the first collected information of the commodity, including:

[0076] Performing association analysis on the first collected information of the product according to the target product to obtain the association analysis result of the first collected information of the product;

[0077] Performing importance analysis on the first collected information of the product and determining the importance analysis result of the first collected information of the product;

[0078] Combining the result of the association analysis of the first collected information of the product with the result of the importance analysis of the first collected information of the product, the first collected information of the product is verified and evaluated to obtain verification and evaluation data;

[0079] The first collected information of the product is screened according to the verification evaluation data to obtain the final first collected information of the product.

[0080] In the above technical solution, when acquiring the attribute information of the target product, the second acquisition unit may directly import the attribute information of the target product, or may input the attribute information of the target product by way of input acquisition.

[0081] The above technical solution realizes a comprehensive analysis of the target product through the product analysis module, quickly obtains the basic information of the product, provides guarantee for the promotion creation of the promotion creation module, and ensures that the promotion information can reflect the characteristics of the product. The target product to be promoted is locked by the product identification unit to avoid confusion of products in the product promotion system leading to errors in product promotion. The first collection unit uses the information collection device to collect information on the target product, which can not only efficiently obtain the first collected information of the product, but also ensure the accuracy of the first collected information of the product. The attribute information of the target product can be obtained through the second collection unit, so that the basic information of the product contains both the appearance information of the target product and the attribute information of the target product, so that the promotion information can better display the target product, so that the product promotion can better introduce the target product, and more people can understand the target product.

[0082] like Figure 3 As shown, in one embodiment provided by the present invention, when the activity confirmation module obtains the activity plan of the target product, it imports the activity plan and analyzes the activity plan, including:

[0083] S1. Preliminary analysis of the activity plan to determine whether the activity plan contains the target product and obtain preliminary analysis and judgment results;

[0084] S2. Analyze, filter and remind the activity plan based on the preliminary analysis and judgment results. When the preliminary analysis and judgment results do not include the target product, remind the activity plan of abnormal import. When the preliminary analysis and judgment results include the target product, analyze the information related to the target product in the activity plan based on the target product, filter out the related information, and obtain the analysis and screening results.

[0085] S3. Extract key information based on the analysis and screening results to obtain product activity information.

[0086] In the above technical solution, key information refers to key information of commodity activities, such as commodity promotion information, commodity bundling information, information on purchase discounts without commodity restrictions, etc.

[0087] After the activity confirmation module imports the activity plan, the above technical solution promptly confirms whether the activity plan contains the target product through preliminary analysis of the activity plan, avoiding wasting time on ineffective analysis of the activity plan. Moreover, when the target product is not included, the abnormal import reminder of the activity plan is used to increase the vigilance of relevant personnel, so that the relevant personnel can make timely adjustments to the imported activity plan. By analyzing and screening the activity plan and extracting key information, the redundancy of irrelevant information in the product activity information is reduced, providing convenience for the promotion creation of the promotion creation module.

[0088] like Figure 4 As shown, in one embodiment provided by the present invention, the promotion creation module includes: a first determination unit, a second determination unit, a promotion creation unit and a promotion fission unit;

[0089] The first determining unit is used to determine a main promotion method;

[0090] The second determining unit is used to receive the retweet request and determine the retweet method;

[0091] The promotion creation unit is used to create promotion according to the basic information of the commodity and the commodity activity information in accordance with the main promotion method to obtain the main promotion information;

[0092] The promotion fission unit is used to perform fission based on the main promotion information combined with the re-promotion method to obtain the re-promotion information.

[0093] In the above technical solution, the first determination unit is connected to the promotion creation unit, and the promotion fission unit is connected to both the second determination unit and the promotion creation unit.

[0094] In the above technical solution, when fission is performed based on the main promotion information combined with the re-promotion method, the re-promotion information is obtained based on the main promotion information.

[0095] The above technical solution can create promotions according to the main promotion method through the promotion creation unit, which can not only meet the needs of the main promotion method, but also quickly obtain the main promotion information, thereby improving the efficiency of determining the main promotion information; the response to the retweet request is realized through the promotion fission unit, so that the retweeted promotion information can be obtained based on the fission of the main promotion information, thereby ensuring the consistency of the main promotion information and the main body information of the retweeted promotion information.

[0096] In one embodiment of the present invention, when the second determination unit determines the re-promotion method, the second determination unit includes:

[0097] Receive retweet requests in real time and get retweet requests;

[0098] Parse the received retweet request to obtain retweet requirement information;

[0099] Analyze whether there is unreasonable demand for retweeting demand information and determine reasonable analysis results;

[0100] Feedback is provided to the push promotion module based on reasonable analysis results; when unreasonable demands exist in the retweet demand information, feedback information of the retweet request is generated based on the unreasonable demands, and the feedback information of the retweet request is fed back to the push promotion module; when unreasonable demands do not exist in the retweet demand information, authorization and approval are performed on the retweet request.

[0101] In the above technical solution, unreasonable demands refer to demands that do not match the promotion method, for example: adding additional demands for animation in voice playback promotion, adding additional demands for animation in text message promotion, and so on.

[0102] In the above technical scheme, when the authorization and approval is performed for the retweet request, it includes: determining the retweet method according to the retweet request; performing preliminary verification on the retweet method to determine whether the retweet method is within the permitted range and obtaining a preliminary verification result; when the preliminary verification result is that the retweet method is not within the permitted range, a retweet method error prompt is performed for the retweet request, and when the preliminary verification result is that the retweet method is within the permitted range, identification information is configured for the retweet request, the identification information of the retweet request is determined, and identification information feedback is performed based on the retweet request, so that when the push promotion module pushes the retweet promotion information, targeted push is performed based on the identification information.

[0103] The above technical solution analyzes whether there is an unreasonable demand in the retweet demand information, so that the person making the retweet request can know in time when there is an unreasonable demand in the retweet request, avoiding the unreasonable demand in the retweet demand information resulting in the retweeted information not meeting the demand and bringing a bad experience to the relevant personnel, and when there is an unreasonable demand in the retweet request, the reason can be known through feedback information to avoid misunderstanding.

[0104] In one embodiment provided by the present invention, the promotion creation unit creates promotion according to the main promotion method based on the basic information of the product and the product activity information, including:

[0105] Determine the promotion format according to the main promotion method, and generate a promotion framework according to the promotion format to obtain the main promotion framework;

[0106] Fill the main promotion frame with content based on the basic product information and product activity information to obtain the main promotion initial information;

[0107] Extract the characteristics of the basic information of the product to obtain the characteristic information of the product, and analyze the activity information of the product to determine the focus of the product activity;

[0108] Based on the product feature information and product activity focus, the initial main promotion information is slightly adjusted to obtain the final main promotion information.

[0109] In the above technical solution, micro-adjustment refers to adjustments in the form of presentation, such as highlighting, rendering annotations, etc.

[0110] In the above technical solution, different promotion methods are pre-selected to build a basic promotion architecture. When the promotion framework is generated according to the promotion format, the corresponding promotion framework can be obtained by matching the promotion architecture according to the promotion format.

[0111] The above technical solution generates a promotion framework according to the promotion format, so that the framework can be determined according to the main promotion method, and then the content can be filled directly according to the basic information of the product and the product activity information, so that the initial information of the main promotion can be obtained in a shorter time, thereby improving the efficiency of promotion creation, and by making fine adjustments to the initial information of the main promotion according to the product feature information and the focus of the product activity, the final main promotion information can better present the product feature information and the focus of the product activity, so that the final main promotion information can better promote the target product and attract the attention of customers, thereby improving the quality of product promotion.

[0112] In one embodiment provided by the present invention, the promotion fission unit performs fission based on the main promotion information combined with the re-promotion method, including:

[0113] Analyze whether the transfer promotion method is consistent with the main promotion method to obtain the first analysis result;

[0114] When the first analysis result shows that the forwarding promotion method is consistent with the main promotion method, further analyzing whether there is an additional requirement in the forwarding request. If there is no additional requirement in the forwarding request, directly split the main promotion information to obtain the forwarding promotion information. If there is an additional requirement in the forwarding request, adjust the main promotion information according to the additional requirement to obtain the forwarding promotion information.

[0115] When the first analysis result is that the re-promotion method is inconsistent with the main promotion method, the promotion format is determined according to the re-promotion method, and a promotion framework is generated according to the promotion format to obtain the re-promotion framework. Then, the re-promotion framework is filled with content according to the main promotion information to obtain the re-promotion initial information. At the same time, it is analyzed whether there are additional requirements in the retweet request. If there are no additional requirements in the retweet request, the initial re-promotion information is the final re-promotion information. If there are additional requirements in the retweet request, the initial re-promotion information is adjusted according to the additional requirements to obtain the final re-promotion information.

[0116] In the above technical solution, the additional requirement may be a color change adjustment, or a partial content screening change adjustment, or other changes and adjustments.

[0117] In the above technical solution, when the first analysis result is that the transfer promotion method is inconsistent with the main promotion method,

[0118] The above technical solution performs different fission processing based on whether the re-promotion method and the main promotion method are consistent, and quickly obtains the re-promotion information according to the actual situation. It also adjusts the main promotion information according to additional needs to ensure that the final re-promotion information is highly matched with the re-promotion request, improves the response satisfaction of the re-promotion request, and enables people to better carry out re-promotion, thereby increasing the influence of product promotion.

[0119] like Figure 5 As shown, in one embodiment provided by the present invention, the promotion creation module also includes: an audit and correction unit, which audits the main promotion information and / or the re-promotion information when the promotion creation unit obtains the main promotion information and the promotion fission unit obtains the re-promotion information, analyzes and determines whether there is information that needs to be adjusted in the main promotion information and / or the re-promotion information, obtains a second analysis result, and corrects the main promotion information and / or the re-promotion information according to the second analysis result to obtain the corrected main promotion information and / or the corrected re-promotion information.

[0120] In the above technical solution, when analyzing and judging whether there is information that needs to be adjusted in the main promotion information and / or the re-promotion information, it is determined whether there are errors in the main promotion information and / or the re-promotion information, and the overall effect of the main promotion information and / or the re-promotion information is analyzed, etc.

[0121] In the above technical scheme, the review and correction unit also verifies the main promotion information and / or the re-promotion information, including: obtaining the method specification standards according to the main promotion method and / or the re-promotion method to obtain the target method specification standards; verifying the main promotion information and / or the re-promotion information according to the target method specification standards, judging whether there is information that does not meet the target method specification standards in the main promotion information and / or the re-promotion information, and when there is information that does not meet the target method specification standards in the main promotion information and / or the re-promotion information, locking the information position that does not meet the target method specification standards in the main promotion information and / or the re-promotion information, determining the target position, and performing intelligent revision based on the target position in combination with the target method specification standards to obtain the revised main promotion information and / or re-promotion information, and then re-verifying the revised main promotion information and / or re-promotion information according to the target method specification standards. If the verification passes, the revised main promotion information and / or re-promotion information is transmitted to the push promotion module. If the verification fails, a manual assisted revision request is made, and a manual revision prompt is given in combination with the target method specification standards, so that the target position is manually revised again, and re-verified after the revision until the verification passes.

[0122] The above technical solution ensures the correctness of the promotion information and / or re-promotion information through the review and correction unit, while also ensuring the overall efficiency of the promotion information and / or re-promotion information, so that when promoting and publicizing according to the promotion information and / or re-promotion information, it can give people a better feeling, thereby making the promotion more attractive to people's attention to the target products.

[0123] like Figure 6 As shown, in one embodiment provided by the present invention, the push promotion module includes: a request acquisition unit and a target push unit;

[0124] The request acquisition unit is used to acquire the retweet demand, determine the retweet method, and obtain the retweet request;

[0125] The target push unit is used to determine a target push location for the main promotion information or the re-promotion information, and send the main promotion information or the re-promotion information to the target push location for push.

[0126] In the above technical solution, the target push location is determined according to the promotion method, including: public account platform, advertising placement management platform, language playback device management center, etc.

[0127] The above technical solution can not only realize the push and promotion of the main promotion information through the push promotion module, so that people can understand the target products and improve the effect of product promotion, but also obtain the retweet request through the request acquisition unit, and retweet the main promotion information, so that more people can understand the target products, improve the influence of product promotion, attract more customers, promote the transaction of target products, and then improve the product value of the target products.

[0128] like Figure 7 As shown, an embodiment of the present invention provides a commodity promotion method, including:

[0129] Step 1: Identify and analyze the target product to obtain basic product information;

[0130] Step 2: Obtain the activity plan of the target product and obtain the product activity information;

[0131] Step 3: Determine the main promotion method, and create promotion based on the basic information of the product and the product activity information combined with the main promotion method to obtain the main promotion information;

[0132] Step 4: Push the main promotion information and obtain retweet requests at the same time;

[0133] Step 5: Split the main promotion information according to the retweet request to obtain the retweet promotion information;

[0134] Step 6: Push the promotion information.

[0135] The above technical solution realizes the intelligent promotion of goods, which can not only promote the goods to make more people know the goods and improve the popularity of the goods, but also promote the goods in combination with the goods activities, so that the promotion information can attract more customers, promote goods transactions, and improve the goods value of the target goods. Through the intelligent identification and analysis of the target goods, it is possible to quickly obtain comprehensive basic information of the goods, provide guarantee for the promotion creation, and ensure that the promotion information can reflect the characteristics of the goods; by obtaining the goods activity information of the target goods, the goods activity information is used to make the promotion information intuitively reflect the goods activities, thereby increasing the attractiveness of the promotion information to people, making more customers trade goods and increasing the sales volume of goods; it can automatically create promotions and improve the creation efficiency of promotion information, and by obtaining retweet requests, retweet is performed during the main promotion, thereby improving the influence of the goods promotion, and after obtaining the retweet request, the main promotion information is fissioned according to the retweet request, so that the retweet promotion information meets the retweet demand, not only limited to the current main promotion method, but also fissioned into retweet promotion information of other promotion methods, thereby eliminating the limitations of the goods promotion, so that the promotion is faced to more people and the publicity effect of the goods promotion is improved.

[0136] Those skilled in the art should understand that the first and second in the present invention merely refer to different application stages.

[0137] Other embodiments of the present disclosure will be readily apparent to those skilled in the art after considering the specification and practicing the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are to be considered as exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0138] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A commodity promotion system, characterized in that: The commodity promotion system includes: a commodity analysis module, an activity confirmation module, a promotion creation module and a push promotion module; The commodity analysis module is used to identify and analyze target commodities and obtain basic commodity information; The activity confirmation module is used to obtain the activity plan of the target product and obtain the product activity information; The promotion creation module is used to determine the main promotion method, create promotion according to the basic information of the product and the product activity information combined with the main promotion method, obtain the main promotion information, and after the push promotion module obtains the retweet request, perform fission on the main promotion information according to the retweet request to obtain the retweet promotion information; The push promotion module is used to obtain retweet requests and push both the main promotion information and the retweet promotion information.

2. The commodity promotion system according to claim 1, characterized in that: The commodity analysis module includes: a commodity identification unit, a first collection unit and a second collection unit; The commodity identification unit is used to determine the target commodity; The first acquisition unit is used to acquire information about the target commodity using an information acquisition device to obtain first acquired information about the commodity; The second collecting unit is used to obtain the attribute information of the target product to obtain the second collected information of the product.

3. The commodity promotion system according to claim 1, characterized in that: When obtaining the activity plan of the target product, the activity confirmation module imports the activity plan and analyzes the activity plan, including: Preliminary analysis of the activity plan to determine whether the activity plan contains the target product and obtain preliminary analysis and judgment results; According to the preliminary analysis and judgment results, the activity plan is analyzed, screened and reminded. When the preliminary analysis and judgment results do not include the target product, an abnormal import reminder of the activity plan is issued; when the preliminary analysis and judgment results include the target product, the information related to the target product in the activity plan is analyzed according to the target product, and the related information is screened out to obtain the analysis and screening results; Extract key information based on the analysis and screening results to obtain product activity information.

4. The commodity promotion system according to claim 1, characterized in that: The promotion creation module includes: a first determination unit, a second determination unit, a promotion creation unit and a promotion fission unit; The first determining unit is used to determine a main promotion method; The second determining unit is used to receive the retweet request and determine the retweet method; The promotion creation unit is used to create promotion according to the basic information of the commodity and the commodity activity information in accordance with the main promotion method to obtain the main promotion information; The promotion fission unit is used to perform fission based on the main promotion information combined with the re-promotion method to obtain the re-promotion information.

5. The commodity promotion system according to claim 4, characterized in that: When determining the re-promotion method, the second determining unit includes: Receive retweet requests in real time and get retweet requests; Parse the received retweet request to obtain retweet requirement information; Analyze whether there is unreasonable demand for retweeting demand information and determine reasonable analysis results; Feedback is provided to the push promotion module based on reasonable analysis results; when unreasonable demands exist in the retweet demand information, feedback information of the retweet request is generated based on the unreasonable demands, and the feedback information of the retweet request is fed back to the push promotion module; when unreasonable demands do not exist in the retweet demand information, authorization and approval are performed on the retweet request.

6. The commodity promotion system according to claim 4, characterized in that: The promotion creation unit creates promotion according to the basic information of the product and the product activity information in a main promotion mode, including: Determine the promotion format according to the main promotion method, and generate a promotion framework according to the promotion format to obtain the main promotion framework; Fill the main promotion frame with content based on the basic product information and product activity information to obtain the main promotion initial information; Extract the characteristics of the basic information of the product to obtain the characteristic information of the product, and analyze the activity information of the product to determine the focus of the product activity; Based on the product feature information and product activity focus, the initial main promotion information is slightly adjusted to obtain the final main promotion information.

7. The commodity promotion system according to claim 4, characterized in that: The promotion fission unit performs fission based on the main promotion information combined with the re-promotion method, including: Analyze whether the transfer promotion method is consistent with the main promotion method to obtain the first analysis result; When the first analysis result shows that the forwarding promotion method is consistent with the main promotion method, further analyzing whether there is an additional requirement in the forwarding request. If there is no additional requirement in the forwarding request, directly split the main promotion information to obtain the forwarding promotion information. If there is an additional requirement in the forwarding request, adjust the main promotion information according to the additional requirement to obtain the forwarding promotion information. When the first analysis result is that the re-promotion method is inconsistent with the main promotion method, the promotion format is determined according to the re-promotion method, and a promotion framework is generated according to the promotion format to obtain the re-promotion framework. Then, the re-promotion framework is filled with content according to the main promotion information to obtain the re-promotion initial information. At the same time, it is analyzed whether there are additional requirements in the retweet request. If there are no additional requirements in the retweet request, the initial re-promotion information is the final re-promotion information. If there are additional requirements in the retweet request, the initial re-promotion information is adjusted according to the additional requirements to obtain the final re-promotion information.

8. The commodity promotion system according to claim 4, characterized in that: The promotion creation module also includes: an audit and correction unit, which audits the main promotion information and / or the re-promotion information when the promotion creation unit obtains the main promotion information and the promotion fission unit obtains the re-promotion information, analyzes and determines whether there is information that needs to be adjusted in the main promotion information and / or the re-promotion information, obtains a second analysis result, and corrects the main promotion information and / or the re-promotion information according to the second analysis result to obtain the corrected main promotion information and / or the corrected re-promotion information.

9. The commodity promotion system according to claim 1, characterized in that: The push promotion module includes: a request acquisition unit and a target push unit; The request acquisition unit is used to acquire the retweet demand, determine the retweet method, and obtain the retweet request; The target push unit is used to determine a target push location for the main promotion information or the re-promotion information, and send the main promotion information or the re-promotion information to the target push location for push.

10. A product promotion method, characterized in that: The product promotion method includes: Identify and analyze the target product to obtain basic product information; Obtain the activity plan of the target product and obtain the product activity information; Determine the main promotion method, and create promotion based on the basic information of the product and the product activity information combined with the main promotion method to obtain the main promotion information; Push the main promotion information and get retweet requests at the same time; According to the retweet request, the main promotion information is split to obtain the retweet promotion information; Push promotional information.

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