Operator marketing interface display method and system based on user data analysis

Abstract

The embodiment of the invention discloses an operator marketing interface display method and system based on user data analysis, and the method comprises the steps: obtaining historical user data and current positioning information in response to an opening instruction, carrying out the number type statistics based on the historical user data, and determining a hot number type and a target operator according to a statistical result; determining a matched first target number in the number pool according to the hot number type and the target operator, and loading an initial marketing interface according to the hot number type, the target operator, the first target number and the current positioning information; performing keyword recognition on the user operation data monitored in real time to obtain a target keyword; and performing target number screening according to the target keyword to obtain a plurality of second target numbers, and performing number information updating display on the display area based on the second target numbers. The efficiency of selecting the target commodity by the user is improved, the display effect of the commodity information is improved, and the user can conveniently compare the commodities, so that the commodity income is improved.

Description

Technical Field

[0001] The embodiments of the present application relate to the field of data processing, and in particular to a method and system for displaying an operator marketing interface based on user data analysis. Background Art

[0002] In the current highly competitive e-commerce market, improving purchase conversion rates and product revenue is the main goal pursued by every e-commerce platform. As the place where users can most directly access, the product marketing page can play a vital role in improving product market competitiveness, operator revenue, and user satisfaction by analyzing and processing user data and designing a marketing interface that meets user needs.

[0003] In the related art, when operators conduct number marketing on sales platforms, in order to increase the marketing revenue of the numbers, they usually vigorously promote high-profit products or newly launched products, and display the product information in the initial marketing interface. When purchasing products, users need to enter precise search information in the search box to find target products that meet their needs. If they need to know the detailed information of the products, they need to view them by constantly switching product pages. The way the products are displayed on the page is not convenient for users to find target products, nor is it convenient to compare multiple products, which affects the sales volume of the products and the user experience, and cannot guarantee the operator's revenue on the sales platform. Summary of the invention

[0004] The embodiment of the present application provides a method and system for displaying an operator marketing interface based on user data analysis, which solves the problem that the commodity display method in the page is not convenient for users to find target commodities, nor is it convenient to compare multiple commodities, thereby affecting the sales volume of commodities and the user's experience of use, and failing to guarantee the operator's revenue on the sales platform. By analyzing and processing historical user data and current positioning information, predicting user needs, and loading a marketing interface that meets the needs of most users, and updating the marketing interface through real-time monitored user data, the commodity information displayed in the marketing interface is more in line with user needs, thereby improving the user's selection efficiency for target commodities, and by displaying multiple target commodities in the display area at the same time, the display effect of commodity information is improved, which is convenient for users to compare commodities, thereby increasing commodity revenue.

[0005] In a first aspect, an embodiment of the present application provides a method for displaying an operator marketing interface based on user data analysis, comprising: In response to a start instruction of the marketing program, historical user data and current location information within a preset time are obtained, number type statistics are performed based on the historical user data, and popular number types and target operators are determined according to the statistical results; Determine a preset number of matching first target numbers in a number pool according to the hot number type and the target operator, and load an initial marketing interface according to the hot number type, the target operator, the first target number and the current location information, wherein the initial marketing interface includes an interactive area and a display area; real-time monitoring of user operation data in the interactive area, performing keyword recognition on the user operation data, and obtaining target keywords; The target number is screened according to the target keyword to obtain a plurality of second target numbers, and the number information of the display area is updated and displayed based on the second target numbers.

[0006] Optionally, the loading of the initial marketing interface according to the hot number type, the target operator, the first target number and the current location information includes: Determine multiple initial number screening conditions according to the popular number type, and determine the initial number location according to the current location information; The interactive area is loaded according to the initial number screening condition, the target operator and the location of the initial number, and the display area is loaded according to each first target number.

[0007] Optionally, loading the display area according to each first target number includes: Determine number information associated with each first target number, the number information including number price, number meaning and number type; Perform product packaging according to the first target number, the number price, the number meaning, the number type and the preset layout format to generate first number information; The display area is loaded in a nine-square grid format based on the first number information.

[0008] Optionally, the target number screening according to the target keyword to obtain a plurality of second target numbers, and the number information of the display area is updated and displayed based on the second target numbers, including: The plurality of second target numbers are divided into one or more groups of the preset number, and the number information of the display area is updated based on the preset scrolling frequency and each group of second target numbers, and scrolled and displayed in the display area.

[0009] Optionally, dividing the plurality of second target numbers into one or more groups of the preset number includes: The matching level of each second target number is determined according to the number of target keywords corresponding to each second target number, and each second target number is divided into one or more groups of a preset number in order of matching level from high to low.

[0010] Optionally, the interactive area includes an operator selection area, a loading location selection area, a hot search area, an intended selection area, and a non-intended selection area, and the loading of the initial marketing interface according to the hot number type, the target operator, the first target number, and the current location information further includes: Loading an operator selection area according to the target operator, and loading a home location selection area according to the current positioning information; Performing user intention analysis on the first target number to obtain initial intended number screening conditions and initial non-intended number screening conditions; The hot search area is loaded according to the first preset format and the initial intended number screening condition, the non-intended selection area is loaded according to the second preset format and the initial non-intended number screening condition, and the intended selection area is loaded according to the third preset format and the hot number type.

[0011] Optionally, the interactive area includes a search area, a custom area, and a chat area, and the real-time monitoring of user operation data in the interactive area and performing keyword recognition on the user operation data to obtain a target keyword include: The user operation data of the search area, the chat area and the custom area are monitored in real time, and keyword recognition is performed on the user operation data to obtain target keywords.

[0012] Accordingly, after real-time monitoring of user operation data of the search area, the custom area, and the chat area, and performing keyword recognition on the user operation data to obtain target keywords, the method further includes: The popular number types displayed in the intended selection area and the initial non-intended number screening conditions in the non-intended selection area are updated according to the target keyword.

[0013] In a second aspect, an embodiment of the present application provides an operator marketing interface display system based on user data analysis, including: A data acquisition module, used to respond to the start instruction of the marketing program and obtain historical user data and current location information within a preset time; A data statistics module, used to perform number type statistics based on the historical user data, and determine the hot number type and target operator according to the statistical results; A first target number matching module, configured to determine a preset number of matching first target numbers in a number pool according to the hot number type and the target operator; An interface loading module, configured to load an initial marketing interface according to the hot number type, the target operator, the first target number and the current location information, wherein the initial marketing interface includes an interactive area and a display area; A keyword recognition module, used to monitor the user operation data of the interactive area in real time, perform keyword recognition on the user operation data, and obtain a target keyword; A target number screening module, used to screen the target number according to the target keyword to obtain a plurality of second target numbers; An updating and displaying module is used to update and display the number information of the display area based on the second target number.

[0014] In a third aspect, an embodiment of the present application provides an electronic device, comprising: one or more processors; a storage device configured to store one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors implement the operator marketing interface display method based on user data analysis described in the first aspect.

[0015] In a fourth aspect, an embodiment of the present application provides a storage medium comprising computer executable instructions, which, when executed by a computer processor, are used to execute the operator marketing interface display method based on user data analysis as described in the first aspect.

[0016] The embodiment of the present application obtains historical user data and current location information within a preset time by responding to the start instruction of the marketing program, performs number type statistics based on the historical user data, and determines the hot number type and target operator according to the statistical results; determines the preset number of matching first target numbers in the number pool according to the hot number type and the target operator, and loads the initial marketing interface according to the hot number type, the target operator, the first target number and the current location information; monitors the user operation data of the interactive area in real time, performs keyword recognition on the user operation data, and obtains the target keyword; screens the target number according to the target keyword to obtain multiple second target numbers, and updates and displays the number information in the display area based on the second target number. Based on the analysis of historical user data and current location information, it is possible to predict user needs, thereby loading a marketing interface that meets the needs of most users, and update the marketing interface through real-time monitored user data, so that the product information displayed in the marketing interface is more in line with user needs, thereby improving the user's selection efficiency of the target product, and by displaying multiple target products in the display area at the same time, the display effect of the product information is improved, which is convenient for users to compare products, thereby increasing product revenue. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] Figure 1 It is a flow chart of a method for displaying an operator marketing interface based on user data analysis provided in an embodiment of the present application; Figure 2 It is a display schematic diagram of an initial marketing interface provided in an embodiment of the present application; Figure 3 It is a flow chart of a method for loading an initial marketing interface provided in an embodiment of the present application; Figure 4 It is a display schematic diagram of a display area provided in an embodiment of the present application; Figure 5 is a flowchart of another method for loading an initial marketing interface provided in an embodiment of the present application; Figure 6 is a display schematic diagram of another interactive area provided in an embodiment of the present application; Figure 7 It is a display schematic diagram of an initial marketing interface provided in an embodiment of the present application; Figure 8 It is a structural diagram of an operator marketing interface display system based on user data analysis provided in an embodiment of the present application; Fig. 9 It is a structural diagram of an operator marketing interface display device based on user data analysis provided in an embodiment of the present application. DETAILED DESCRIPTION

[0018] In order to make the purpose, technical scheme and advantages of the present application clearer, the specific embodiments of the present application are further described in detail below in conjunction with the accompanying drawings. It is understood that the specific embodiments described herein are only used to explain the present application, rather than to limit the present application. It should also be noted that, for the convenience of description, only part of the present application is shown in the accompanying drawings, but not all of the content. Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flow charts. Although the flow chart describes each operation (or step) as a sequential process, many of the operations therein can be implemented in parallel, concurrently or simultaneously. In addition, the order of the operations can be rearranged. The process can be terminated when its operation is completed, but it can also have additional steps not included in the accompanying drawings. The process can correspond to a method, a function, a procedure, a subroutine, a subprogram, etc.

[0019] The following will be combined with the drawings in the embodiments of the present application to clearly describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, rather than all the embodiments. All other embodiments obtained by ordinary technicians in this field based on the embodiments in the present application belong to the scope of protection of this application.

[0020] The terms "first", "second", etc. in the specification and claims of the present application are used to distinguish similar objects, and are not used to describe a specific order or sequence. It should be understood that the data used in this way can be interchangeable under appropriate circumstances, so that the embodiments of the present application can be implemented in an order other than those illustrated or described here, and the objects distinguished by "first", "second", etc. are generally of one type, and the number of objects is not limited. For example, the first object can be one or more. In addition, "and / or" in the specification and claims represents at least one of the connected objects, and the character " / " generally indicates that the objects associated with each other are in an "or" relationship.

[0021] The following, in conjunction with the accompanying drawings, describes in detail the operator marketing interface display method and system based on user data analysis provided by the embodiment of the present application through specific embodiments and their application scenarios.

[0022] The operator marketing interface display method based on user data analysis in the embodiment of the present application can be applied to the scenario where the operator sells mobile phone numbers or packages on the corresponding sales applet. Based on the above usage scenario, it can be understood that the execution subject of the present application can be a smart terminal installed with the sales applet, such as a mobile phone, a laptop computer, a tablet computer, etc.

[0023] Figure 1 is a flowchart of a method for displaying an operator marketing interface based on user data analysis provided by an embodiment of the present application, such as Figure 1 As shown, including: Step S101, in response to a start instruction of a marketing program, obtaining historical user data and current location information within a preset time, performing number type statistics based on the historical user data, and determining a popular number type and a target operator according to the statistical results.

[0024] Among them, the marketing program can be a sales platform for merchants to sell goods. Users select the desired goods and conduct commodity trading operations by accessing the marketing program. The marketing program can be an independent marketing platform of a certain merchant, such as an independent marketing program of a mobile operator, or a comprehensive marketing platform that integrates multiple merchant products, such as mobile operators, linkage operators and telecom operators jointly selling goods in the marketing platform. The opening instruction of the marketing program is a request instruction sent by the user when accessing the marketing program. Historical user data is the historical transaction data generated by the user in the marketing program. Current positioning information is the current location information of the user accessing the marketing program. Number type is data used to identify the characteristics of the number, such as a straight number and a love number. The target operator is an operator with higher sales in the historical user data, which can be one of the Unicom operator, the mobile operator and the telecom operator.

[0025] In one embodiment, in response to an instruction to start a marketing program, historical user data within a week and current location information of the user currently accessing the marketing program are obtained from a historical database, and the number types recorded in the historical user data are counted to determine a preset number of number types with relatively high historical sales, i.e., popular number types, such as 7 popular number types, and the marketer with the highest sales in the historical user data is determined as the target marketer.

[0026] Step S102: determine a preset number of matching first target numbers in a number pool according to the hot number type and the target operator, and load an initial marketing interface according to the hot number type, the target operator, the first target number and the current location information, wherein the initial marketing interface includes an interactive area and a display area.

[0027] Among them, the number pool is used to store all the operator's to-be-sold numbers. One operator corresponds to one number pool, and all the operators' corresponding to-be-sold numbers can also be stored in one number pool. The first target number is the number selected from the number pool after the first screening. The initial marketing interface is the main interface displayed after the user enters the marketing program. The initial marketing interface may include an activity notification area and a coupon collection area, among which the activity notification area is used to display the current promotional activities of the target operator, and the coupon collection area is used to display the coupons provided by the target operator, as well as the usage of each coupon. Figure 2 is a display schematic diagram of an initial marketing interface provided by an embodiment of the present application, such as Figure 2 As shown, the initial marketing interface includes an interactive area 21 and a display area 22, wherein the interactive area is an area for users to perform operations in the initial marketing interface. The interactive area 21 may also include a plurality of different sub-areas, and users may perform corresponding operations in different sub-areas, such as taking pictures or transmitting pictures in the photo area. In one embodiment, a corresponding number pool is determined according to the target operator, and a first target number that meets the hot number type is screened in the number pool according to the hot number type. The number of the first target number is determined according to the number of number display positions in the initial page template of the initial marketing interface. After determining the first target number, the hot number type, the target operator, the first target number and the current location information are input into the preset initial page template to load the initial marketing interface.

[0028] Step S103: monitor the user operation data of the interactive area in real time, perform keyword recognition on the user operation data, and obtain target keywords.

[0029] The user operation data is used to represent all operation behaviors of the user, such as uploading pictures, conditional screening, etc. The target keyword can be the name of the number type or the composition rule of the number, such as AABB number, ABAA number, etc. In one embodiment, all user operation data in the interactive area 21 are monitored in real time, and keyword recognition is performed on the user operation data according to the preset number type to obtain the target keyword containing the number type name or the number type identifier.

[0030] Step S104: Filter the target numbers according to the target keyword to obtain a plurality of second target numbers, and update and display the number information in the display area based on the second target numbers.

[0031] The second target number is a target number obtained by a second screening in the target number pool. In one embodiment, multiple second target numbers matching the target keyword are screened in the number pool according to the target keyword, and the same number of second target numbers as the first target number are randomly selected from the multiple second target numbers, and the first target number of the display area 22 is updated based on the selected second target number.

[0032] The embodiment of the present application obtains historical user data and current location information within a preset time by responding to the start instruction of the marketing program, performs number type statistics based on the historical user data, and determines the hot number type and target operator according to the statistical results; determines a preset number of matching first target numbers in the number pool according to the hot number type and the target operator, and loads the initial marketing interface according to the hot number type, the target operator, the first target number and the current location information; monitors the user operation data of the interactive area 21 in real time, performs keyword recognition on the user operation data, and obtains the target keyword; screens the target number according to the target keyword to obtain multiple second target numbers, and updates and displays the number information in the display area 22 based on the second target number. Based on the analysis of the historical user data and the current location information, the user's needs can be predicted, so as to load the marketing interface that meets the needs of most users, and the marketing interface can be updated through the user data monitored in real time, so that the product information displayed in the marketing interface is more in line with the user's needs, thereby improving the user's selection efficiency of the target product, and by displaying multiple target products in the display area at the same time, the display effect of the product information is improved, which is convenient for users to compare products, thereby increasing the product revenue.

[0033] In one embodiment, the target number is screened according to the target keyword to obtain a plurality of second target numbers, and the number information of the display area is updated and displayed based on the second target numbers, including: The plurality of second target numbers are divided into one or more groups of the preset number, and the number information of the display area is updated based on the preset scrolling frequency and each group of second target numbers, and scrolled and displayed in the display area.

[0034] The preset scrolling frequency is the frequency of changing each group of second target numbers in the display area 22, such as changing a group of second target numbers every 10 seconds. In one embodiment, the screened second target numbers can be divided into one or more groups according to the number of first target numbers, such as dividing every 9 second target numbers into one group, and dividing into three groups in total, and automatically changing a group of second target numbers every 10 seconds, and the three groups of second target numbers are cyclically displayed in the display area 22.

[0035] As described above, by dividing multiple second target numbers into one or more groups of preset numbers, the number information of the display area is updated based on the preset scrolling frequency and each group of second target numbers, and scrolled and displayed in the display area, the second target numbers in the display area can be updated, and the content of the display area can be made to meet the real-time needs of users, thereby facilitating users' selection of target numbers and correspondingly increasing the operator's revenue.

[0036] In one embodiment, dividing the plurality of second target numbers into one or more groups of the preset number includes: The matching level of each second target number is determined according to the number of target keywords corresponding to each second target number, and each second target number is divided into one or more groups of a preset number in order of matching level from high to low.

[0037] Exemplarily, since the second target numbers are all numbers corresponding to one or more target keywords, the number of target keywords corresponding to each second target number is different. Therefore, after determining multiple second target keywords, they are sorted in descending order according to the number of target keywords corresponding to each second target number. The more target keywords the second target number corresponds to, the more the second target number meets the user's needs, and the higher the corresponding matching level. If the number of second target numbers in each group is 9, the 9 second target numbers with the highest matching levels are divided into the first group, and so on, each second target number is divided into one or more groups.

[0038] In the above, the matching level of each second target number is determined according to the number of target keywords corresponding to each second target number, and each second target number is divided into one or more groups of a preset number in the order of matching level from high to low. The second target number that better meets the user's needs can be displayed preferentially, the display effect is optimized, and the user's selection efficiency and user experience are correspondingly improved.

[0039] Figure 3is a flow chart of a method for loading an initial marketing interface provided by an embodiment of the present application, such as Figure 3 As shown, including: Step S301: determine a plurality of initial number screening conditions according to the popular number type, and determine the initial number location according to the current positioning information.

[0040] Among them, the initial number screening condition can be the type name or type identifier of the popular number type, such as "Shun Zi Number" and "AAA+". The number attribution refers to the geographical area to which the mobile phone number belongs, that is, the area where the mobile phone number is registered. Each mobile phone number has a fixed attribution, which is related to the operator and number segment of the mobile phone number. The initial number attribution can be the predicted number attribution desired by the user, and the initial number attribution can be determined based on the user's current location information, such as the province of the current location information. In one embodiment, the type identifier or type name of the popular number type is determined, and the type identifier or identifier name is used as the initial number screening condition, and the province or municipality where the current location information is located is used as the initial number attribution.

[0041] S302: Load an interactive area according to the initial number screening condition, the target operator, and the location of the initial number, and load a display area according to each first target number.

[0042] In one embodiment, the interactive area includes multiple sub-areas, and the user can perform corresponding operations in each sub-area. Therefore, the first sub-area of ​​the interactive area can be loaded based on the target operator, so that the target operator is highlighted in the first sub-area, the second sub-area of ​​the interactive area can be loaded based on the initial number attribution, so that the default attribution displayed in the second sub-area is the initial number attribution, and the third sub-area of ​​the interactive area is loaded based on the initial number screening condition, so that all initial number screening conditions are displayed in the third sub-area. The display area is loaded according to the corresponding number of first target numbers obtained, so that each first target number is displayed in the display area.

[0043] In the above, multiple initial number screening conditions are determined according to the popular number type, the initial number location is determined according to the current positioning information; the interactive area is loaded according to the initial number screening conditions, the target operator and the initial number location, and the display area is loaded according to each first target number. The initial number screening conditions, the target operator, the initial number location and the first target number can be displayed in the corresponding area, ensuring that the loaded content in each area fully meets the needs of the user, facilitating the user to quickly select the desired target number, and accordingly improving the user experience.

[0044] In one embodiment, loading the display area according to each first target number includes: Determine number information associated with each first target number, the number information including number price, number meaning and number type; Perform product packaging according to the first target number, the number price, the number meaning, the number type and the preset layout format to generate first number information; The display area is loaded in a nine-square grid format based on the first number information.

[0045] Among them, the commodity information pre-set by the operator determines the number information associated with each first target number, and the number information can be the current discount amount of the first target number. Optionally, the number information includes the number price, number meaning and number type, wherein the number price is the current selling price of the first target number, and the number meaning represents the meaning of the combination of multiple numbers contained in the number, such as the number "13047511108", the current selling price is 300 yuan, the number meaning is "leading the way", the number "17551033312", the current selling price is 500 yuan, and the number meaning is "three sheep opening the door to good fortune". In one embodiment, the first target number, number price, number meaning and number type are packaged according to the preset layout format to generate the first number information corresponding to each first target account. Figure 4 is a display schematic diagram of a display area provided in an embodiment of the present application, such as Figure 4 As shown, after generating the first number information corresponding to each first target account, each first number information is loaded and displayed in the display area in the form of a nine-square grid. In another possible embodiment, if the number of first target accounts is 6, the display area is loaded in the form of a six-square grid, and if the number of first target accounts is 4, the display area is loaded in the form of a four-square grid.

[0046] In the above, by determining the number information associated with each first target number, the number information includes the number price, number meaning and number type; packaging the product according to the first target number, number price, number meaning, number type and preset layout format, generating the first number information; loading the display area in the form of a nine-square grid based on the first number information. By packaging the number information associated with the first target number and displaying it in the form of a nine-square grid, the displayed content can be made more comprehensive, which is convenient for users to intuitively compare the number information, thereby improving the user experience.

[0047] Figure 5 is a flowchart of another method for loading an initial marketing interface provided in an embodiment of the present application, such as Figure 5 As shown, including: Step S501: Load an operator selection area according to the target operator, and load a home location selection area according to the current positioning information.

[0048] Figure 6 is a display schematic diagram of another interactive area provided in an embodiment of the present application, such as Figure 6 As shown, the interactive area includes an operator selection area 61, an attribution selection area 62, a hot search area 63, an intention selection area 64 and a non-intention selection area 65. Among them, the operator selection area 61 can be used for the user to select the desired operator. The area includes the names of each operator, and the user can determine the desired target operator by clicking the corresponding operator name. The attribution selection area 62 can be used for the user to select the attribution of the desired number. The area includes a default number attribution and a drop-down menu. The user can select the attribution in the drop-down menu. The hot search area 63 is used to display the hot historical keywords entered by the historical user during the search process, that is, the keywords with a large number of historical searches, such as "520", "99", "88", "139" and "138", etc. The user can select hot search terms in this area to search for the corresponding target number. The intention selection area 64 is an area for displaying hot number types, such as "all", "out-of-print beautiful numbers", "AAA+", "AAAAA", "AABB", "ABAA", "straight numbers" and "love numbers". The non-intentional selection area 65 is used to display numbers that the user may not want to appear in the number, such as "without 4", "without 7", etc. The conditions displayed in the non-intentional selection area 65 can be obtained based on statistics of the numbers purchased in the historical transaction records, such as determining the number type with lower sales in the historical transaction records, and displaying the logo corresponding to the number type with lower sales in the non-intentional selection area 65. In one embodiment, the operator selection area 61 is loaded according to the target operator, so that the name of the target operator is highlighted in the operator selection area 61, and the home location selection area 62 is loaded according to the current positioning information, so that the home location selection area 62 displays the current location by default.

[0049] Step S502: Perform user intention analysis on the first target number to obtain initial intended number screening conditions and initial non-intended number screening conditions.

[0050] In one embodiment, after determining multiple first target numbers, all first target numbers are analyzed to determine the common characteristics of each first target number, or the common characteristics of a preset proportion of first target numbers, etc. For example, if 80% of the first target numbers contain "139", "138", "99", etc., then "139", "138", "99" are determined as initial intended number screening conditions, and non-intended numbers are determined based on type names and type identifiers that do not exist in each first target number, and each type of non-intended number is analyzed to determine the common characteristics of each non-intended number. For example, if none of the non-intended numbers contain the number 4, then the initial non-intended number screening condition is determined to be "without 4".

[0051] Step S503, loading a hot search area according to the first preset format and the initial intended number screening condition, loading a non-intended selection area according to the second preset format and the initial non-intended number screening condition, and loading an intended selection area according to the third preset format and the hot number type.

[0052] Among them, the first preset format is the display mode of the initial intended number screening condition, such as the shape of the condition option, the font color of the condition option, the distance between each condition option, etc. If the shape of the condition option is an ellipse, the font color of the condition option is yellow, and the distance between each condition option is 1 mm, then the initial intended number screening condition is loaded in the hot search area according to the first preset format. The second preset format is the display mode of the initial non-intended number screening condition, which may also include the shape of the condition option, the font color of the condition option, the distance between each condition option, etc., but the shape of the condition option, the font color of the condition option, and the distance between each condition option in the first preset format are different from the shape of the condition option, the font color of the condition option, and the distance between each condition option in the second preset format. If the shape of the condition option is a circle, the font color of the condition option is gray, and the distance between each condition option is 5 mm, then the initial intended number screening condition is loaded in the hot search area according to the second preset format. Load the non-intended selection area. The third preset format is the display method of the popular number type, and may also include the shape of the conditional options, the font color of the conditional options, the distance between each conditional option, etc. However, in order to facilitate users to distinguish each area, the third preset format is different from the first preset format and the second preset format.

[0053] In the above, the operator selection area is loaded according to the target operator, and the attribution selection area is loaded according to the current positioning information; the user intention analysis is performed on the first target number to obtain the initial intended number screening conditions and the initial non-intended number screening conditions; the popular search area is loaded according to the first preset format and the initial intended number screening conditions, the non-intended selection area is loaded according to the second preset format and the initial non-intended number screening conditions, and the intended selection area is loaded according to the third preset format and the popular number type. The corresponding content can be loaded in the corresponding area based on different display formats, which ensures the display hierarchy of the initial marketing interface and facilitates users to distinguish and operate each area.

[0054] In one embodiment, the interactive area includes a search area, a custom area, and a chat area, and the real-time monitoring of user operation data in the interactive area and performing keyword recognition on the user operation data to obtain a target keyword include: The user operation data of the search area, the chat area and the custom area are monitored in real time, and keyword recognition is performed on the user operation data to obtain target keywords.

[0055] Accordingly, after real-time monitoring of user operation data of the search area, the custom area, and the chat area, and performing keyword recognition on the user operation data to obtain target keywords, the method further includes: The popular number types displayed in the intended selection area and the initial non-intended number screening conditions in the non-intended selection area are updated according to the target keyword.

[0056] Figure 7 is a display schematic diagram of an initial marketing interface provided by an embodiment of the present application, such as Figure 7 As shown, the interactive area includes a search area 71, a custom area 72 and a chat area 73, wherein the search area 71 may include a search box, and the user may filter the numbers in the number pool by entering the corresponding search conditions in the search box. The user may also select the corresponding initial intended number filtering conditions in the hot search area, and automatically input the selected initial intended number filtering conditions into the search box, and filter the numbers in the number pool based on the initial intended number filtering conditions entered in the search box. The custom area 72 may be an area for the user to enter a custom number. For example, the user customizes a number in the custom area according to his or her needs. At this time, it is possible to query in the number pool whether there is a number identical to the number used for customization. If so, the number information corresponding to the custom number is displayed in the display area for the user to choose and purchase. If not, the custom number is analyzed to determine the type of the custom number, so as to find the relevant number based on the type of the custom number, and display the relevant number in the display area. The chat area 73 may be an area for interacting with the operator's customer service. In the chat area, the user may contact the customer service of the corresponding operator by entering text or voice, so as to obtain the target number that meets the user's needs. In one embodiment, user operation data of the search area, the chat area, and the custom area are monitored in real time, and keyword recognition is performed on the monitored user operation data to obtain a target keyword. The hot number type displayed in the intended selection area and the initial non-intended number screening condition of the non-intended selection area are updated according to the target keyword. Exemplarily, if the target keyword is obtained by identifying the user operation data of the custom area 72 and the chat area 73, the target keyword can be "11111" or "straight number", or it can be "not including 4" or "not including 3", etc., then the target keyword can be classified to determine that the intended keywords are "11111" and "straight number", and the non-intended keywords are "not including 4" or "not including 3", then based on "11111" and "straight number", the hot number type displayed in the intended selection area is updated, and based on "not including 4" or "not including 3", the initial non-intended number screening condition of the non-intended selection area is updated.

[0057] As described above, user operation data of the search area, chat area and custom area are monitored in real time, keyword recognition is performed on the user operation data to obtain target keywords, and the popular number types displayed in the intended selection area and the initial non-intended number screening conditions in the non-intended selection area are updated according to the target keywords. The user's needs can be accurately obtained through areas such as the chat area and the custom area, and the display content in the operator's marketing interface is updated in real time based on the user's operation data, and the accuracy of the display content update is guaranteed.

[0058] Figure 8 is a structural diagram of an operator marketing interface display system based on user data analysis provided in an embodiment of the present application, such as Figure 8 As shown, including: The data acquisition module 81 is used to obtain historical user data and current location information within a preset time in response to the start instruction of the marketing program; A data statistics module 82, configured to perform number type statistics based on the historical user data, and determine the popular number type and target operator according to the statistical results; A first target number matching module 83, configured to determine a preset number of matching first target numbers in a number pool according to the hot number type and the target operator; An interface loading module 84, configured to load an initial marketing interface according to the hot number type, the target operator, the first target number and the current location information, wherein the initial marketing interface includes an interactive area and a display area; A keyword recognition module 85 is used to monitor the user operation data of the interactive area in real time, perform keyword recognition on the user operation data, and obtain a target keyword; A target number screening module 86, configured to screen the target number according to the target keyword to obtain a plurality of second target numbers; The updating and displaying module 87 is used to update and display the number information in the display area based on the second target number.

[0059] The embodiment of the present application obtains historical user data and current location information within a preset time by responding to the start instruction of the marketing program, performs number type statistics based on the historical user data, and determines the hot number type and target operator according to the statistical results; determines a preset number of matching first target numbers in the number pool according to the hot number type and the target operator, and loads the initial marketing interface according to the hot number type, the target operator, the first target number and the current location information; monitors the user operation data of the interactive area 21 in real time, performs keyword recognition on the user operation data, and obtains the target keyword; screens the target number according to the target keyword to obtain multiple second target numbers, and updates and displays the number information in the display area 22 based on the second target number. Based on the analysis of the historical user data and the current location information, the user's needs can be predicted, so as to load the marketing interface that meets the needs of most users, and the marketing interface can be updated through the user data monitored in real time, so that the product information displayed in the marketing interface is more in line with the user's needs, thereby improving the user's selection efficiency of the target product, and by displaying multiple target products in the display area at the same time, the display effect of the product information is improved, which is convenient for users to compare products, thereby increasing the product revenue.

[0060] In a possible embodiment, the interface loading module 84 is specifically used for: Determine multiple initial number screening conditions according to the popular number type, and determine the initial number location according to the current location information; The interactive area is loaded according to the initial number screening condition, the target operator and the location of the initial number, and the display area is loaded according to each first target number.

[0061] In a possible embodiment, the interface loading module 84 is specifically used for: Determine number information associated with each first target number, the number information including number price, number meaning and number type; Perform product packaging according to the first target number, the number price, the number meaning, the number type and the preset layout format to generate first number information; The display area is loaded in a nine-square grid format based on the first number information.

[0062] In a possible embodiment, the update display module 87 is used to: The plurality of second target numbers are divided into one or more groups of the preset number, and the number information of the display area is updated based on the preset scrolling frequency and each group of second target numbers, and scrolled and displayed in the display area. In a possible embodiment, the update display module 87 is used to: The matching level of each second target number is determined according to the number of target keywords corresponding to each second target number, and each second target number is divided into one or more groups of a preset number in order of matching level from high to low.

[0063] In a possible embodiment, the interactive area includes an operator selection area, a loading location selection area, a hot search area, an intended selection area, and a non-intended selection area. The interface loading module 84 is specifically used to: Loading an operator selection area according to the target operator, and loading a home location selection area according to the current positioning information; Performing user intention analysis on the first target number to obtain initial intended number screening conditions and initial non-intended number screening conditions; The hot search area is loaded according to the first preset format and the initial intended number screening condition, the non-intended selection area is loaded according to the second preset format and the initial non-intended number screening condition, and the intended selection area is loaded according to the third preset format and the hot number type.

[0064] In a possible embodiment, the interactive area includes a search area, a custom area, and a chat area, and the keyword recognition module 85 is specifically used to: The user operation data of the search area, the chat area and the custom area are monitored in real time, and keyword recognition is performed on the user operation data to obtain target keywords.

[0065] The update display module 87 is also used to: The popular number types displayed in the intended selection area and the initial non-intended number screening conditions in the non-intended selection area are updated according to the target keyword.

[0066] An embodiment of the present application also provides an electronic device, and the operator marketing interface display device based on user data analysis can integrate an operator marketing interface display system based on user data analysis provided in an embodiment of the present application. Fig. 9 Schematic diagram of a structure of an operator marketing interface display device based on user data analysis provided by an embodiment of the present application. Fig. 9 The operator marketing interface display device based on user data analysis includes: an input device 93, an output device 94, a memory 92 and one or more processors 91; the memory 92 is used to store one or more programs; when one or more programs are executed by one or more processors 91, the one or more processors 91 implement the operator marketing interface display method based on user data analysis as provided in the above embodiment. The input device 93, the output device 94, the memory 92 and the processor 91 can be connected via a bus or other means. Fig. 9The example of connecting through bus is taken in the following.

[0067] The memory 92, as a computing device readable storage medium, can be used to store software programs, computer executable programs and modules, such as the program instructions / modules corresponding to the operator marketing interface display method based on user data analysis provided in any embodiment of the present application. The memory 92 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function; the storage data area may store data created according to the use of the device, etc. In addition, the memory 92 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other non-volatile solid-state storage device. In some instances, the memory 92 may further include a memory remotely arranged relative to the processor 91, and these remote memories may be connected to the device via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0068] The input device 93 may be used to receive input digital or character information and generate key signal input related to user settings and function control of the device. The output device 94 may include a display device such as a display screen.

[0069] The processor 91 executes various functional applications and data processing of the device by running the software programs, instructions and modules stored in the memory 92, that is, realizes the above-mentioned operator marketing interface display method based on user data analysis.

[0070] The operator marketing interface display system, device and computer based on user data analysis provided above can be used to execute the operator marketing interface display method based on user data analysis provided in any of the above embodiments, and have corresponding functions and beneficial effects.

[0071] The embodiment of the present application further provides a storage medium storing computer executable instructions. When the computer executable instructions are executed by a computer processor, they are used to execute the operator marketing interface display method based on user data analysis as provided in the above embodiment. The operator marketing interface display method based on user data analysis includes: In response to a start instruction of the marketing program, historical user data and current location information within a preset time are obtained, number type statistics are performed based on the historical user data, and popular number types and target operators are determined according to the statistical results; Determine a preset number of matching first target numbers in a number pool according to the hot number type and the target operator, and load an initial marketing interface according to the hot number type, the target operator, the first target number and the current location information, wherein the initial marketing interface includes an interactive area and a display area; real-time monitoring of user operation data in the interactive area, performing keyword recognition on the user operation data, and obtaining target keywords; The target number is screened according to the target keyword to obtain a plurality of second target numbers, and the number information of the display area is updated and displayed based on the second target numbers.

[0072] Storage medium - any of various types of memory devices or storage devices. The term "storage medium" is intended to include: installation media, such as CD-ROM, floppy disk or tape device; computer system memory or random access memory, such as DRAM, DDR RAM, SRAM, EDO RAM, Rambus RAM, etc.; non-volatile memory, such as flash memory, magnetic media (such as hard disk or optical storage); registers or other similar types of memory elements, etc. Storage media may also include other types of memory or combinations thereof. In addition, the storage medium may be located in the first computer system in which the program is executed, or may be located in a different second computer system, which is connected to the first computer system via a network (such as the Internet). The second computer system can provide program instructions to the first computer for execution. The term "storage medium" may include two or more storage media that may reside in different locations (for example, in different computer systems connected by a network). The storage medium may store program instructions (for example, embodied as a computer program) that can be executed by one or more processors.

[0073] Of course, the storage medium containing computer executable instructions provided in the embodiment of the present application, whose computer executable instructions are not limited to the operator marketing interface display method based on user data analysis as described above, can also execute related operations in the operator marketing interface display method based on user data analysis provided in any embodiment of the present application.

[0074] The operator marketing interface display system, device and storage medium based on user data analysis provided in the above embodiments can execute the operator marketing interface display method based on user data analysis provided in any embodiment of the present application. For technical details not described in detail in the above embodiments, please refer to the operator marketing interface display method based on user data analysis provided in any embodiment of the present application.

[0075] The above are only preferred embodiments of the present application and the technical principles used. The present application is not limited to the specific embodiments described herein, and various obvious changes, readjustments and substitutions that can be made by those skilled in the art will not deviate from the scope of protection of the present application. Therefore, although the present application is described in more detail through the above embodiments, the present application is not limited to the above embodiments, and may include more other equivalent embodiments without departing from the concept of the present application, and the scope of the present application is determined by the scope of the claims.

Claims

1. A method for displaying an operator marketing interface based on user data analysis, characterized in that: include: In response to a start instruction of the marketing program, historical user data and current location information within a preset time are obtained, number type statistics are performed based on the historical user data, and popular number types and target operators are determined according to the statistical results; Determine a preset number of matching first target numbers in a number pool according to the hot number type and the target operator, and load an initial marketing interface according to the hot number type, the target operator, the first target number and the current location information, wherein the initial marketing interface includes an interactive area and a display area; real-time monitoring of user operation data in the interactive area, performing keyword recognition on the user operation data, and obtaining target keywords; The target number is screened according to the target keyword to obtain a plurality of second target numbers, and the number information of the display area is updated and displayed based on the second target numbers.

2. The method for displaying an operator marketing interface based on user data analysis according to claim 1, characterized in that: The loading of the initial marketing interface according to the hot number type, the target operator, the first target number and the current location information includes: Determine multiple initial number screening conditions according to the popular number type, and determine the initial number location according to the current location information; The interactive area is loaded according to the initial number screening condition, the target operator and the location of the initial number, and the display area is loaded according to each first target number.

3. The method for displaying an operator marketing interface based on user data analysis according to claim 2, characterized in that: The step of loading the display area according to each first target number includes: Determine number information associated with each first target number, the number information including number price, number meaning and number type; Perform product packaging according to the first target number, the number price, the number meaning, the number type and the preset layout format to generate first number information; The display area is loaded in a nine-square grid format based on the first number information.

4. The method for displaying operator marketing interface based on user data analysis according to claim 1, characterized in that: The step of screening the target number according to the target keyword to obtain a plurality of second target numbers, and updating and displaying the number information in the display area based on the second target numbers includes: The plurality of second target numbers are divided into one or more groups of the preset number, and the number information of the display area is updated based on the preset scrolling frequency and each group of second target numbers, and scrolled and displayed in the display area.

5. The method for displaying operator marketing interface based on user data analysis according to claim 4, characterized in that: The dividing the plurality of second target numbers into one or more groups of the preset number comprises: The matching level of each second target number is determined according to the number of target keywords corresponding to each second target number, and each second target number is divided into one or more groups of a preset number in order of matching level from high to low.

6. The method for displaying operator marketing interface based on user data analysis according to claim 1, characterized in that: The interactive area includes an operator selection area, a location selection area, a hot search area, an intended selection area, and a non-intended selection area, and the initial marketing interface is loaded according to the hot number type, the target operator, the first target number, and the current location information, and further includes: Loading an operator selection area according to the target operator, and loading a home location selection area according to the current positioning information; Performing user intention analysis on the first target number to obtain initial intended number screening conditions and initial non-intended number screening conditions; The hot search area is loaded according to the first preset format and the initial intended number screening condition, the non-intended selection area is loaded according to the second preset format and the initial non-intended number screening condition, and the intended selection area is loaded according to the third preset format and the hot number type.

7. The method for displaying operator marketing interface based on user data analysis according to claim 6, characterized in that: The interactive area includes a search area, a custom area, and a chat area. The real-time monitoring of user operation data in the interactive area and performing keyword recognition on the user operation data to obtain a target keyword include: The user operation data of the search area, the chat area and the custom area are monitored in real time, and keyword recognition is performed on the user operation data to obtain target keywords. Accordingly, after real-time monitoring of user operation data of the search area, the custom area, and the chat area, and performing keyword recognition on the user operation data to obtain target keywords, the method further includes: The popular number types displayed in the intended selection area and the initial non-intended number screening conditions in the non-intended selection area are updated according to the target keyword.

8. An operator marketing interface display system based on user data analysis, characterized in that: include: A data acquisition module, used to respond to the start instruction of the marketing program and obtain historical user data and current location information within a preset time; A data statistics module, used to perform number type statistics based on the historical user data, and determine the hot number type and target operator according to the statistical results; A first target number matching module, configured to determine a preset number of matching first target numbers in a number pool according to the hot number type and the target operator; An interface loading module, configured to load an initial marketing interface according to the hot number type, the target operator, the first target number and the current location information, wherein the initial marketing interface includes an interactive area and a display area; A keyword recognition module, used to monitor the user operation data of the interactive area in real time, perform keyword recognition on the user operation data, and obtain a target keyword; A target number screening module, used to screen the target number according to the target keyword to obtain a plurality of second target numbers; An updating and displaying module is used to update and display the number information of the display area based on the second target number.

9. An electronic device, comprising: one or more processors; A storage device for storing one or more programs. When the one or more programs are executed by the one or more processors, the one or more processors implement the operator marketing interface display method based on user data analysis as described in any one of claims 1-7.

10. A storage medium storing computer executable instructions, wherein the computer executable instructions, when executed by a computer processor, are used to execute the operator marketing interface display method based on user data analysis as described in any one of claims 1 to 7.

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